Pop Up Mob I LookBook 2021

Lookbook

2021

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A full service pop-up agency and incubator on a mission to keep the retail scene on its feet. We aim to help brands connect with consumers by creating an innovative experience to better display the brand’s vision. We offer a wide range of pop-up services from pop up basics to more in-depth assistance - everything our clients need in order to pop up successfully

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TABLE OF CONTENTS

pop up ex or

hop f

6

GISOU

10

vVARDIS

Paris

East Hamptons

14

18

JVN TOUR

ALO YOGA

Austin/ NY/ LA/ Miami

Los Angeles

22

26

BIOSSANCE

ANASTASIA

California Tour

California Tour

30

34

London

Los Angeles

38

42

HUDA

BENEFIT Los Angeles

FOX

SPOTIFY Los Angeles

per

_The Gisou Holiday Pop-Up

A MAGICAL SHOP

HEAR

07_

P IN THE

RT OF LE MARAIS DECEMBER 2021 PARIS

10 DAYS

_The Gisou Holiday Pop-Up

09_

_vVardis

A TELEPORTI TO THE MOUNTAINS

011_

ING EXPERIENCE OF SWITZERLAND NOVEMBER 2021 - APRIL 2022 THE HAMPTONS

5 MONTHS

_vVardis

013_

_JVN Tour

A H

LIKE NO O

015_

HAIR TOUR

OTHER SEPTEMBER - DECEMBER 2021 AUSTIN, NYC, LA, MIAMI

4 MONTHS

_JVN Tour

017_

_Alo Yoga

A WIN IN THE HEART

019_

NTER WONDERLAND OF LA NOVEMBER 2022 LOS ANGELES

3 WEEKS

_Alo Yoga

021_

_Biossance Bus

A N

BUS TAKEOVER

023_

NOSTALGIC

R SEPTEMBER - NOVEMBER 2021 LA, OC, SAN JOSE

3 MONTHS

_Biossance Bus

025_

_ABH Pop-Up Tour

BROWS

027_

ON WHEELS OCTOBER 2020 - JANUARY 2021 LOS ANGELES + SURROUNDINGS

3 MONTHS

_ABH Pop-Up Tour

029_

_Huda Beauty

MERCU

IN COVENT GA

031_

URY RETROGRADE

ARDEN DECEMBER 2019 LONDON

1 MONTH

_Huda Beauty

033_

_90210

ST

PEACH PIT AND AF

035_

TEP INTO 90210’S

FTER DARK! AUGUST 2019 LOS ANGELES

1 MONTH

_90210

037_

_Benefit

A 1950’S

L

039_

S

LINER DINER JANUARY 2021 LOS ANGELES

10 DAYS

_Benefit

041_

_Spotify

A BRIDGE MADE 150,00

043_

E OF 0 REAL MARIGOLDS OCTOBER 2021 LOS ANGELES

1 WEEKEND

_Spotify

045_

Pop-Ups RETAIL ADVERTISING OF THE FUTURE

- TODAY Consumers are not only concerned with the products or services of a brand - they are influenced by every interaction with it. In today’s crowded marketplace, the importance of experiential and sensory design is becoming more evident than ever.

In fact, studies show that consumers no longer buy products and services alone, they also buy the emotional experiences around them. Consumers want their purchases to be more than just a product or services they want them to be experiences.

THAT’S WHY WE ARE HERE. By designing and building popups, we can create the experiential environment that will take your consumers brand-engagement to the next level. The multi-sensory brand experience of a pop up is the ultimate value-generator.

CLIENTS ALEXIS BITTAR ALO YOGA ANASTASIA BEVERLY HILLS AREAWARE ARTEMEST A$AP FERG A$AP MOB A$AP ROCKY BABYLIST BAJA EAST BENEFIT BINGE KNITTING BIOSSANCE BONCOM BOWTEO BROOKLYN CLOTH BUMBLE CAEDEN CASEABLE CHILDREN OF OUR TOWN CLIQUE MEDIA GROUP COYO TACO CRUCIANI DKNY DOMTOM DUSEN DUSEN DUVETICA EVERLANE FAKOSHIMA FASHION BUNKER FEIYUE FINELL FLOWER GIRL FOX GISOU GLASS GUESS HARPER COLLINS HECHO HOWARD HUGHES CORP. HUDA BEAUTY HYDROGEN JENNIFER FISHER JOSE CUERVO JVN KARL LAGERFELD KAY’S KENZO KIT + ACE KITH + CAPTAIN CRUNCH KYGO LE SPECS LEMLEM -BY LILY KEBEDE LIVE NATION LUMALU

MAISON DE MODE MANEBI MARTONE CYCLING MIANSAI MILK LA MINI COOPER MOSS GALLERY MUGLER M&M NEGATIVE UNDERWEAR OLIO E OSSO NEGATIVE UNDERWEAR OLIO E OSSO ONE GROUND ONOMIE POP + SUKI PORNHUB REVOLVE RAINS REVISIT ROCHAMBEAU SACHIN AND BABI SAMSUNG SHAKIRA SHANDY LEVY SHANTELL MARTIN SHASHI SORELLE SPOTIFY STASH STUDY NY STUTTERHEIM STYLE STALKER SUMZINE SWIPECAST T2 TADDEUS O’NEIL TARGET TATTLY THE GREATER GOODS THE JET SET DIARIES THE NARROW THE SQUAD TIESTO TIMO WEILAND TOUS TRU TV UNIONBOARDS UNITED BY BLUE UNIVISION VVARDIS WHIT WOMEN’S WEAR DAILY (WWD) YOGASMOGA ZANEROBE

WHAT WE DO

LOCATION SCOUTING

POP-UP OPERATIONS

CONCEPT IDEATION

PR + EVENTS

DESIGN + BUILDOUT

KPIS & METRICS

PERMIT + LICENSING

GUERRILLA ACTIVATIONS

WHY WE DO IT

ENHANCE BRAND IDENTITY FACILITATE CONSUMER ENGAGEMENT INCREASE BRAND AWARENESS MAXIMIZE POTENTIAL SALES GAIN MARKET INTELLIGENCE INFLUENCE BRAND VALUES PERCEPTION

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