2012 Portfolio_Phoebe Chen

HELLO I’M PHOEBE A Graphic Designer From Taiwan

@ Birmingham City University / MA Visual Communication

About Me

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My Works

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United Kingdom

I came from Taiwan and graduated from Birmingham City University. My major is Visual Communication, specialising in packaging design.

After graduating from Fu-Jen Catholic University, I was working in PAYEASY company, an online marketing department store, for nearly one year.

I have learn a lot from this job and also realised that I would like to improve my professional knowledge through studying further and broad.

Check out the following pages to see what I have been up to lately.

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Taiwan

Phoebe

Design Assistant

Working Experiences

@ PayEasy Company

Birmingham City University

MA Visual Communication Packaging Design - British Garden Peas Luxury Packaging - Grow your own Family Packaging - Smart Packaging - Egg Packaging - Healthy Yogurt Packaging

Taipei Fu-Jen Catholic University

Advertising & Public Relations - 16th Timesawards, China Times Incorporated - 12th Graduation Exhibition_PLAZA - MARS FOODS, INC.(Cesar) - CITY CAFÉ(7-11)

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12th Graduation Exhibition Brand : PLAZA

2005

2005 ~ 2009

Visual Communication Packaging Design

P@YEASY

2009

2011

2010

2012

Fu Jen Catholic University Bachelor of Arts in Advertising and Public Relations Overall GPA: 3.61 Last 60: 3.77

> EVENTS 2007

- Student Union, Department of Advertising Head of Publicity Editing

2008

- Marketing Project Competition for Cities in Taiwan held by Taiwan Advertisers’ Association

- Advertising Camp, Fu Jen Catholic University Head of Publicity Editing

2009

- City Café Cup Body Design Competition held by Uni-President’s company

- 1st Advertising Festival Head of Publicity Editing Awarded the prize of “Best Visual Effect”

- 12th Graduation Exhibition Brand : PLAZA

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About Me

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My Works

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12th Graduation Exhibition Brand : PLAZA

2005 2009~ 2010

Visual Communication Packaging Design

P@YEASY

2009

2010

2011

2012

PayEasy Special Assistant to Deputy Manager, Division of Marketing -Maintained and updated website content and information.

-Participated in stocktaking.

After I graduated I started to work at PayEasy Digital Integration Co. Ltd. My job responsibilities include categorizing the products on the website, information updates, and producing product related materials. Not only have I gained a great deal of practical design experience from my job, but I have also come to realize the important connection between products and visual marketing. This awareness has made me determined to gain more professional knowledge in the graphics and commercial design area.

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12th Graduation Exhibition Brand : PLAZA

2005 2011~ 2012

Visual Communication Packaging Design

P@YEASY

2009

2010

2011

2012

Birmingham City University Master of Arts in Visual Communication Specialising in Packaging Design

I firmly believe that every product should express its unique brand personality, and that is why I want to be able to design packaging for a product based on my understanding of its brand and product background. This way, the design will not only adhere to the brand’s concepts but also stand out to consumers leaving them a strong impression. The course provided me a professional knowledge and deeply understanding in packaging design.

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16th Timesawards, China Times Incorporated Nominated for the prize of China Yahoo Printed Media Advertiser: China Times Incorporated

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Design Concept: I used the arrays of magnetic lines of force emanating from the north and south poles of a magnet to visually represent the Yahoo! search engine categorization service provided to users. In so doing, a powerful graphical representation of the Yahoo! search engine’s performance is created.

Graphic Design

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2005

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Printed Media

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MARS FOODS, INC.(Cesar) This design was drawn up on behalf of Mars, a dogfood company, for a public relations activity. My primary responsibility was to design content such as direct mail, tent cards, and cardboard cutouts. Because people’s professional lives are so hectic nowadays, they and their pets lack the free time and the space to have fun and frolic about. I therefore specially designed a new activity for dogs and their owners. I encouraged owners to bring out their pets and participate in an activity specially arranged for them both.

Direct Mail Design Concept: The main design elements were parkland, sunlight, blue skies,and a frolicking dog.

The visual aesthetic communicates the owner and his pet enjoying a relaxing outing under beautiful sunlight.

Graphic Design

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2005

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DM-inside (die-cutting)

DM-front cover (die-cutting)

DM-a completed schematic illustration

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MARS FOODS, INC.(Cesar)

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Tent card Design Concept: A cute pooch kisses a trophy cup piled full of bones, representing his winning of a championship.

Graphic Design

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2005

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(die-cutting)

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CITY CAFÉ(7-11)

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Design Concept: City Café positions itself across the whole city as one’s personal coffee shop. Hence I strove to use this design concept as my departure point. When designing the body of the cup, I inputted elements evocative of the city such as a multitude of neighboring buildings and individual “small budding branches of love” which grow above the city. This communicates the notion that the city is rendered warmer and pleasanter by the existence of City Café.

Graphic Design

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2005

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CITY CAFÉ(7-11)

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Design Concept: On Halloween, children put on ghost and fairy costumes, ring neighborhood doorbells and utter the traditional challenge: “Trick-or-treat?” Therefore, I used trick-or-treat as the inspiration for my design concepts. On the scary eve of Halloween, everyone can knock on the great front door of City Café and demand a cup of delight.

Graphic Design

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2005

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12th Graduation Exhibition, Department of Advertising Advertiser: PLAZA During my senior year graduation exhibition, my project team signed a cooperation contract with the PLAZA Corporation. We signed a one-year contract and the content we cooperated on included marketing proposal projects and city survey proposals. In the following I outline the related products emerging from our projects.

Design Concept: Because PLAZA positions itself as an aggregator of the latest and most fashionable products from around the world, this image poster aims, through integrating flags together with a variety of fashionable products from around the world, to generate a visual effect which communicates to consumers the concept that all the world’s fashionable products can be found at PLAZA.

12th Graduation Exhibition

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2005

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Magazine ADs

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12th Graduation Exhibition, Department of Advertising Advertiser: PLAZA

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Design Concept: I designed the website to simulate the store’s layout and feel and have consumers who surf through the website develop a palpable sense of having genuinely visited it. The website create the shopping experiences to consumer.

12th Graduation Exhibition

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2005

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12th Graduation Exhibition, Department of Advertising Advertiser: PLAZA

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Design Concept: In Taiwan, PLAZA’s visual aesthetic is dominated by pink. As a result, I wanted to design a website also dominated by the color pink. Through consistent employment of this color, I wanted Taiwan consumers, for whom this is a new brand, to be left with a memorable and distinctive impressionof it.

Additionally, when designing the website’s front page, I drew furnishingsand layout that were identical with those of the real-world store.

12th Graduation Exhibition

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2005

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P@YEASY Digital Integration CO., LTD Advertiser: PAYEASY Target: Welfare Committee

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Design Concept: PAYEASY is an Internet shopping website. During the special holidays, many people go shopping for products on the Internet. So I took this concept as my conceptual inspiration to create a holiday card.

P@YEASY

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2005

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By using a clear-cut gift motif, I strengthen com- munication of the core concepts.

During these heart-warming holidays, PAYEASY sends you its best wishes; on each and every important day in your life,PAYEASY will be there by your side.

Electronic Card

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P@YEASY Digital Integration CO., LTD Advertiser: PAYEASY Target: Welfare Committee

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Design Concept: I take motifs representative of the Christmas spirit and arrange them in the shape of a Christmas tree and in so doing communicate a lively sense of best wishes for a Happy New Year.

P@YEASY

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2005

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Electronic Card

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P@YEASY Digital Integration CO., LTD Advertiser: PAYEASY Target: Welfare Committee

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Design Concept: Combining an amusing approach with a hint of warning, employees are reminded that after using the restroom facilities they must remember to flush before leaving.

P@YEASY

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2005

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P@YEASY Digital Integration CO., LTD Advertiser: PAYEASY Target: Welfare Committee

Banner

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E-cards

P@YEASY

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2005

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Product information

Bulletin

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British Peas Packaging Brief overview: The challenge is to design luxury packaging for peas by transposing signifiers of luxury brands to an everyday commodity. This should enable the retailer to charge a higher price.

Design Concept: By the transparent window to show peas inside, which can enhance consumer confidence in the product. The streamline or curved pattern with golden colour conveys the meaning of luxury.

The black colour, which creates classic and luxury connotations, occupies over half of the packaging. This demonstrates how colour can influence the impression of a retail product.

Packaging Design

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2005

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Presentation Boards

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Grow your own Packaging Brief overview: - Design a “family� of products which can be branded under one name.

- Design a coherent brand name and identity which is appropriate to audience - Design and produce packaging solutions for products, and it that should relate to the audience, who are inexperienced in this sector.

Packaging Objectives: - Encourage audience to engage - Instructional information/graphic - Convey the concept of grow your own is green, healthy, and easy than you think - Material consideration- eco friendly

Packaging Design

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2005

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D o

It

een Gr

Pakchoi o It D

Gre en

i kchoPi a Poa h c kch k Pa oi D

Do It

en re G

o

e Gre n It

The plant tags will be attached inside the seeds packaging.

Jan So

H

Sow during Jan to Apr

is important for beginner to engage the new area quickly and more easily.

Day1-10

Ju

n

Prepare empty pots. Dig hoes 6-8inches deep. One pak choi seed is placed into each plug.

Instructional graphic

ar v e st - S ep

r Ap w

Instruction

Harvest during Jun to Sep

Day 35

Weight loss: Optimum health: Water thoroughly.

Germinate and grow for 10 days.

Harvest on Day 35.

Weight gain:

Notice: The temperature for pak choi is set for 20C (68F).

The individual pak choi plants should weigh 1 pound (~450 grams) at this point in the production cycle.

After 10 days, watering four times per day, or every six hours, for 1/4 hr (15 min).

The instructional graphic should be simple and easy read, not to be complicated.

The seeds packaging will put on the soil

shelf box.

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Do

Grow your own Packaging Green It

Logo Design Concept : “Do it Green�, which means grow your own is green thinking! you can grow it green, and eat it green!

The gardening tools- spading fork is used to symbolise tableware- fork. By this way to communicate about the benefit of grow your own food, which means eating healthily.

The circle plate to represent it is a green meal after you growing your own food.

The brown colour represent soil and natural.

Hang Tag

Packaging Design

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2005

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The brown hand trowel looks like soil and there is a imagery of the plant in the middle.

Peat Pot

Dig hoes 6-8inches deep.

Remove the pot.

Place it in the hole, deep enough that the lowest leaves are just above ground level.

Fill in the soils around the plant.

The instructional graphics for peat pot planting.

D o

Gardening Tools

There are different gardening tools for starting to engage in gardening. I draw some basic tools on every gardening tools packaging, the purpose is to let audience know if they want to grow their own food, they can buy these tools first.

It

een Gr

Hand Trowel How to use...

Triangular base

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Grow your own Packaging

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The vector graphics simply display the different gardening tools and also show how to use the tool.

Packaging Design

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Presentation Boards

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Smart Medical Packaging Brief overview: The work is to suppose a hypothesis that is about the new knowledge in terms of packaging design. Through deeply research and analysis in the potential new knowledge that can develop the packaging design innovation further.

Hypothesis: Smart packaging can provide a range of benefits to consumers that impact on retail choices.

Design Concept: The medication blister packaging can transmit data by the electronic chip material in the lidding. It also has the time recording function, which can avoid consumers misusing drugs and medication adherence. The medication manufactures provide Apps for consumers to download to their smart phone, the service offer consumers medication information, and store personal case history.

Packaging Design

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2005

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If the blister unit is open or torn “ abnormal ”,or “ high-frequency ”, the electronic chips would send out the warning to mobile phone or health centre.

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Smart Medical Packaging

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Design Concept: The Medication App is used to connect with medical packaging, it is like a personal health manager and easy for consumers to get the medication information. The Medication App allows patients to store their various prescription in detail. The benefits for consumers are they dont worry about they will take the wrong medicine or forget to take medicine on time.

Packaging Design

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Medication App

When scanning the barcode, the medication information will be sent to consumers mobile phone. The information is about the medicine name, dosage, symptons, and frequency.

The Apps automatically store the drugs inforamtion and the systematic information may be useful for doctor or pharmacist to diagnose the patients conditions.

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Smart Medical Packaging

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Medication App

Packaging Design

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Presentation Boards

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Posters Adversiter: Tucheng Free Methodist Church / Birmingham Chinese Methodist Church The posters are designed for church events that inviting friends to come.

Graphic Design

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