2016 Annual Report Viração Educommunication by Viração Educomunicação

ANNUAL REPORT VIRAÇÃO EDUCOMMUNICATION

2016

Staff PRESIDENT Elisabeth Cristina Alvarenga VICE-PRESIDENT Rafael Silva FIRST SECRETARY Aurea Lopes FISCAL BOARD Everaldo Oliveira, Renata Rosa e Rodrigo Bandeira EXECUTIVE DIRECTOR Paulo Lima EXECUTIVE INSTITUTIONAL COORDINATOR Adriano Oliveira EXECUTIVE PROJECTS COORDINATOR Vania Correia RESOURCE MOBILIZATION Ana Luísa Saran COMMUNICATION Bruno Ferreira, Ethel Rudnitzki e Paula Bonfatti EDUCATION AND TRAINING Daniel Fagundes, Elisangela Nunes, Ingrid Pierazzo, Marcela Varconte, Tulio Bucchioni ADMINISTRATIVE Daniele Rabelo e Cleide Agostinho VIRAÇÃO ORGANIZERS Acre (Leonardo Nora), Alagoas (Alan Fagner Ferreira), Amapá (Alessandro Brandão), Amazonas (Jhony Abreu, Claudia Maria Ferraz e Sebastian Roa), Bahia (Emilae Sena e Mariana Sebastião), Ceará (Alcindo Costa e Rones Maciel), Distrito Federal (Webert da Cruz e Diego Callisto), Espírito Santo (Jéssica Delcarro, Izabela Silva, Leandra Barros), Maranhão (Nikolas Martins, Maria do Socorro Costa e Maurício de Paula), Mato Grosso do Sul (Fernanda Pereira), Minas Gerais (Emília Merlini, Reynaldo Gosmão e Silmara Aparecida dos Santos), Pará (Diego Teofilo), Paraíba (José Carlos Santos e Manassés de Oliveira), Paraná (Juliana Cordeiro e Digo Henrique Silva), Pernambuco (Edneusa Lopes e Luiz Felipe Bessa), Rio de Janeiro (Gizele Martins, Clara Wardi e Edda Ribeiro), Rio Grande do Norte (Rodri Nazca), Rio Grande do Sul (Evelin Haslinger e Araciele Ketzer), Roraima (Graciele Oliveira dos Santos), Sergipe (Elvacir Luiz) e São Paulo (Luciano Frontelle, Nobu Chinen, Novaes, Vitória Soares, Maura Garcia, Gabriella Gomes e Letícia Vidinha) This report was translated with the help of the volunteers Juliana Winkel and Fernanda Favaro.

Letter from the president Viração Educommunication presents its 2016 Report with a sparkle in the eyes of all those who build this work. In a fragile economic and political scenario, Brazilian social organizations have had to redouble their creativity and innovation in order to ensure the execution of their activities sustainably. In order to make this work possible, “Vira” had a synchronized and competent team, strengthened by a new management model, which was added to the overall coordination. Viração Educommunication achieved great advances in its activities, carried out both in Brazil and abroad. A big part of these achievements are contained in this report. During this process, we developed moments that strengthened Viração’s actions, including institutional evaluation, planning of team’s work and functions, analysis of positions and salaries, hiring of new professionals for new departments, and elaboration of sustainability and voluntary policies. When we look at the numbers, Viração surprises by the impact of its projects, campaigns and educational actions. It is enough to see that our activities currently cover 2,317 adolescents and young people in Brazil, Argentina, Italy, Portugal and Morocco. On the financial side, the results were also positive, ending 2016 with surprising numbers. As it already happened in previous periods, our financial balance is positive. In 2016, Viração presented a novelty: the realization of Viração&Jangada, a new association with legal configuration in Trentino, northern Italy. This new international arm arises as a result of an arduous work which begun in 2009, in partnership with the local association called Jangada. Although it functions independently, Viração&Jangada can contribute to the expansion of our way of knowing and experiencing Educommunication and the defense of the rights of adolescents and young people around the world. It is this feeling of joy and conviction that shows that we are moving in the right direction. Therefore, I invite you to read this report that systematizes the results achieved by Viração in 2016.

ELISABETH CRISTINA ALVARENGA President Viração Educommunication

Summary Viração Educommunication Vira in numbers Activities

Viração International Sustainability Partnerships

27 33

Financial Balance

Viração Educommunication Since 2003, Viração has been working with its own methodology of work on educational projects and youth mobilization. The proposed activities encourage adolescents and young people to participate in human rights discussion spaces through processes, interventions and communication products. Viração’s activities are structured in three distinct and complementary axes:

TRAINING

CONTENT PRODUCTION

SOCIAL MOBILIZATION

The axis of formation, or training of adolescents, youngsters and educators aims both the apprehension of production techniques in communication, as well as the sensitization and expansion of the sociocultural repertoire on human rights, politics and citizen participation. The axis of content production by and for adolescents and young people is an important dimension of Viração’s methodology. The production of communication products enables the practice of the content taught in the formations and deliberately exercise the human right to communication and freedom of expression.

Annual Report 2016 – Viração Educommunication

Through the axis of social mobilization, we can value the action among peers in carrying out activities to mobilize other adolescents and young people. These young people are sensitized to social issues and encouraged to participate in public policy debates, as well as to carry out educational coverage of strategic dates and actions. Through a unique methodology, Viração has already impacted the lives of more than 5 million adolescents and young people. Prioritizing youth interests, the organization works on themes such as the environment, health, politics, diversity, gender equality and sexuality.

Mission To inspire and to connect adolescents and young people to build a just, participative and plural society through educommunication processes and practices.

Vision Adolescents and young people with guaranteed rights and actively participating in the transformation of the world

Annual Report 2016 – Viração Educommunication

Vira in numbers 2,317 ADOLESCENTS AND YOUNG PEOPLE IMPACTED 44 TRAINING MEETINGS 307 EDUCOMUNICATIVE PRODUCTS

Annual Report 2016 – Viração Educommunication

5 COUNTRIES BRAZIL, ARGENTINA, ITALY, PORTUGAL AND MOROCCO

21 BRAZILIAN STATES

AND FEDERAL DISTRICT: SE, PI, PA, RR, SP, DF, MS, PR, CE, PB, MG, AP, AL, AM, RN, ES, RS, PE, AC, RJ, BA, MA

Annual Report 2016 – Viração Educommunication

5,734 FACEBOOK LIKES 21% GROWTH OF LIKES ON FACEBOOK

2015

2016

399.054 PEOPLE REACHED ON FACEBOOK 131% GROWTH OF PEOPLE REACHED ON FACEBOOK

2015

Annual Report 2016 – Viração Educommunication

2016

Activities Centro Cultural da Juventude (Youth Cultural Center) Through communicative interventions, Viração aims to engage young people to participate in discussions about human rights. In order to accomplish this goal, Viração has established partnerships with other government and non-government organizations such as Centro Cultural da Juventude (CCJ), Youth Cultural Center, located in the north bounds of São Paulo. In 2016, through educative and communicative actions in CCJ, young residents of the neighborhood Casa Verde/Cachoeirinha, where the center is situated, engaged in the process and execution of communication products, with the support of Viração’s pedagogical team. The participants learned about audiovisual and journalism techniques, as well as engaged in debates about the human right to communication, media and youth, and social mobilization.

22 YOUNG PARTICIPANTS

9 TRAINING MEETINGS

EDUCOMMUNICATIVE COVERAGE OF “YOUTH DAY” IN CCJ

Annual Report 2016 – Viração Educommunication

As a result, the group of participants produced a 2017 agenda, a poetry video - based on the poem “Mania de Colecionador”, by Jennyfer Nascimento; and a documentary about Islam in São Paulo’s periphery under Islam women’s perspective. Watch the documentary: https://goo.gl/3e7Eae

Annual Report 2016 – Viração Educommunication

Plataforma dos Centros Urbanos (Urban Centers Platform) Plataforma dos Centros Urbanos (Urban Centers Platform), PCU, is an initiative by Unicef aiming to reduce inequalities that affect the lives of children and adolescents in large cities. The initiative started in 2008 and has Viração as its technical partner. Along with PCU, Viração engages and educates adolescents in order to guarantee their participation in social mobilization process, political incidence and peer education. During the first semester of 2016, the trainings were about themes such as children and adolescents rights, youth political participation, social mobilizations and communication. The themes were approached by the perspective of racism and youth homicides. The main goal of the activities developed in the second half of 2016 was to influence the elections in São Paulo, by educating young people on how to participate incisively in the city’s public Youth Forums.

175 YOUNG PARTICIPANTS

14 TRAININGS

PRODUCTION OF THE CAMPAIGN #RESISTIRPARA EXISTIR (#RESISTTOEXIST) with photos, videos, texts and graphics.

PRODUCTION OF A POLITICAL AGENDA BY THE ADOLESCENTS, delivered to São Paulo politicians and candidates running for mayor.

WATCH THE CAMPAIGN:

goo.gl/YB8lAV

Annual Report 2016 – Viração Educommunication

Moreover, through the project, Viração produced the Practical Guide to citizen participation of adolescents and youth, published in November 2016. As a whole, 900 copies were printed and will be distributed along 2017. Check out the Practical Guide: https://goo.gl/jQDqRi

Annual Report 2016 – Viração Educommunication

Viva Melhor Sabendo Jovem (Live Better Knowing) Through communication actions and urban interventions through a mobile health unit, the Viva Melhor Sabendo Jovem (Live Better Knowing) promotes free HIV testing using oral fluids in regions of LGBTQI sociability, adopting peer education as its methodology. The testing is offered by young prevention agents trained by the STD and aids department of the city of São Paulo. In addition to the activities related to testing and street interventions, the project includes moments of theoretical-political formation, when the young participants have the opportunity to discuss topics related to HIV/aids, race and sexuality, and LGBTQI memory and history in Largo do Arouche, the region of the city where the testing takes place. The project fosters the creation of communication products, such as planned actions for social media concerning the prevention, testing and treatment of HIV and other STDs. Finally, the work in the mobile health unit also consists in distributing and promoting the usage of condoms, as well as guaranteeing the access and adherence of the HIV positive public to the public health system. .

Annual Report 2016 – Viração Educommunication

14 INTERVENTIONS

329 PEOPLE TESTED mostly young people up to 29 years-old

5,5% OF HIVPOSITIVE CASES

8.161 FOLLOWERS ON FACEBOOK

600% INCREASING OF FACEBOOK PAGE LIKES

2015

Annual Report 2016 – Viração Educommunication

2016

Geração Digital (Web Rangers) Geração Digital (Web Rangers) aims to inform adolescents about the safe use of the internet, approaching themes such as virtual frauds, privacy, digital citizenship, and trustable search. In Brazil, the initiative is supported by Unicef and has Viração as a technical partner. Through workshops, Web Rangers has discussed the main themes related to the responsible and safe use of the internet, warning adolescents about the risks of online navigating. The project engaged young users to enjoy the benefits of the internet safely, and to share this knowledge among their peers, through the execution of communication campaigns.

700 STUDENTS ENGAGED IN THE PRODUCTION OF COMMUNICATION CAMPAIGNS

PARTICIPATION IN THE INTERNATIONAL WEB RANGERS MEETING IN GOOGLE’S HEAD OFFICE, IN THE US

TESTING, ANALYSIS AND SYSTEMATIZATION OF GOOGLE’S GUIDE, focused on educators and digital alphabetization

Youth Press Agency Agência Jovem de Notícias, AJN (Youth Press Agency), aims to promote active citizenship among youth, by promoting communication and mobilization actions and products. The adolescents and youth are reporters, photographers, editors and interviewers. They produce news articles on human rights and cruss-cutting themes. The program was founded in 2005 as an extension to Revista Viração (Viração Magazine), and now functions as an independent project. AJN is a weekly news outlet thought and executed by young people, for young people.

Annual Report 2016 – Viração Educommunication

In 2016, AJN counted with ten young correspondents from seven Brazilian states, as well as five adult specialists, specialized in themes such as sexual health, cinema, comics and environment.

“Living the concepts of educommunication and learning through the collaborative practices has made me grow a lot, not only as a communications professional but as a human being as well. Viração has taught me how to be a person.” – Leandra Barros, Virajovem from Vitória, Espírito Santo, Brazil.

To start 2017 fresh, AJN redefined its logo, choosing vibrant colors and reinforcing its initials.

150 PUBLISHED ARTICLES

OLYMPICS AND PARALYMPIC GAMES COVERAGE

EDUCOMMUNICATIONAL COVERAGE OF THE 22ND UNITED NATIONS CONFERENCE ON PARTIES IN CLIMATE CHANGE, IN MARRAKESH

PARTICIPATION IN THE HABITAT III CONFERENCE, IN ECUADOR

Most read: https://goo.gl/tjwl2z https://goo.gl/2mKlF7 https://goo.gl/XLP9vo

ANAL SEX: HOW NOT TO BE EMBARRASSED DOING ANAL DOUCHING WORKING DURING ADOLESCENCE IS LEGAL, HOWEVER... IS SEXUALITY SEX, OR IS SEX SEXUALITY?

Annual Report 2016 – Viração Educommunication

Revista Viração (Viração Magazine) Founded in March 2003, Revista Viração (Viração Magazine) is a publication produced by a network of young contributors from 22 states in Brazil, as well as the Federal District. The magazine resulted from the perception that there were no publications produced by and for adolescents and young people, which involved them in the production process. Today, through peer-to-peer content production, Revista Viração promotes the defense of youth rights, as well as connects young people through a national network. The publications addresses themes such as human rights, communication, youth, culture, life style, gender and sexuality, sexual health, and climate change. The magazine is distributed free of charge and it’s now published every six months, in order to strengthen Agência Jovem de Notícias, Viração’s online news portal. All editions are available online in Portuguese. Access: www.issuu.com/viracao.

Revista Viração, 110th edition: Mídia Livre e Juventude (Free Media and Youth) Viração Magazine’s Free Media and Youth edition, published in July 2016, addressed the issue of the crescent movement of free media in Brazil, as well as the engagement of young people in independent communication outlets. The edition showed how different youth groups, from different local and socioeconomic backgrounds, have appropriated of modern media resources to increase their visibility, with creativity and political engagement. The theme was chosen by a network of adolescents and youth from Viração, and represents their political engagement around issues around the human right to communication.

34 YOUNG COLLABORATORS

3.000 PRINTED COPIES

Annual Report 2016 – Viração Educommunication

Revista Viração, 111th edition: Cuidar do Prazer (Care for Your Pleasure) Viração Magazine’s Care for Your Pleasure edition, carried out in partnership with Merck Sharp & Dohme Pharmaceutic, approached themes such as sexual health, gender and sexuality. The new comprehensions around gender and sexual diversity have attributed a more complex dimension to sexuality. Therefore, it became essential to discuss issues related to sexual and reproductive rights among young people, the understanding of gender, and the approach towards sex and body through a political perspective.

40 YOUNG COLLABORATORS

3.000 PRINTED COPIES

“Writing to Viração Magazine was a great opportunity. Not many communication vehicles are open to discuss themes such as sexuality and tearing down taboos.” – Ethel Rudnitzki, 19 years old

Annual Report 2016 – Viração Educommunication

Geração Jovem (Young Generation) Geração Jovem is executed in partnership with ENEL Green Power and aims to contribute towards the local development of quilombola1 communities in the states of Bahia and Piauí, North of Brazil. The project collaborates towards the consolidation and maintenance of the political identity among youth from the quilombos. Through personal meetings and training, Geração Jovem mobilizes adolescents and youth towards the collaborative production of information about their communities. The project encourages young participants to occupy political spaces as an opportunity to participate actively in debates about public policy, stimulating local development and the appropriation of territory by youth.

THREE QUILOMBOLA COMMUNITIES IN TWO BRAZILIAN STATES

150 YOUNG PARTICIPANTS

1 Black rural communities made by the descendants of African-American slaves, who lived, in their majority, from subsistence agriculture in donated, bought, or long-occupied lands

Annual Report 2016 – Viração Educommunication

Educommunicational Coverages The educommunicational coverage is a socio-educational intervention that promotes participation and free speech of children and adolescents, through journalism techniques. Through a playful and collaborative mediation, the project allows narratives of young men and women to flourish, telling the everyday facts under their own perspective. The project considers the act of communicating as a political one, therefore a strategy to consolidate the participation and incidence of children, adolescents and youth in political spaces.

10th National Conference on Children and Adolescents Rights Viração was responsible for the educommunicational coverage of the 10th National Conference on Children and Adolescents Rights, an initiative by the National Council of Children and Adolescents Rights, and the National Secretary of Children and Adolescents Rights. The content produced by the young participants as a result of the coverage, such as texts, pictures and videos, were published on Viração’s online portal Agência Jovem de Notícias. All the production shared one theme: children and adolescents’ participation on public policy formulation

12 TEXTS, 5 VIDEOS, 2 LUDIC INTERVENTIONS AND 3 BULLETINS PRODUCED

10 YOUNG PARTICIPANTS

“I wish we could keep doing this, it was great, what we did and the days we spent here. I’m coming back to my community with a feeling of accomplishment. I won’t forget this. We all did a great and beautiful job.” – Kauan Furtado, Jaguaruna (CE)

Annual Report 2016 – Viração Educommunication

22nd Conference of the Parties (COP 22) and International Conference of Youth (COY 22) As an initiative by Agência Jovem de Notícias Internacional, the Youth Press Agency, Viração promoted the educommunicational coverage of the 22nd Conference of the Parties (COP 22) and International Conference of Youth (COY 22), from November 4th to November 19th of 2016.

CONTENTS, TRANSLATED INTO FIVE DIFFERENT LANGUAGES

70 PARTICIPANTS, among students, academics, researchers and journalists from Italy, Brazil, Argentina, Mexico and Morocco.

PARTNERS:

Rede Mas Vos, Fundación Tierra Vida (Argentina), Engajamundo, Coletivo Clímax Brasil, Província Autônoma de Trento, Associação In Medias Res, Associação Ipsia, Funação Fontana, Portal Unimondo e Observarório Trentino sobre o Clima (Italy), Centro Jean Monnet, Associação Monde luriel (France) e Aspea (Portugal).

Annual Report 2016 – Viração Educommunication

Intercâmbio de Saberes (Knowledge Exchange) Intercâmbio de Saberes is a project of the Amazonas Sustainable Foundation (FAS) that aims to strengthen youth political and social participation by encouraging the engagement in environmental conservation and the improvement of the quality of life in communities and nature reserves in the Amazon. Through educational workshops and educommunication actions, the project allowed young reporters – the Reporters from the Forest - to portray the reality of riverbank populations in several types of media. The workshops introduced concepts of human rights, encouraging discussions on local memory and culture, as well as the Sustainable Development Goals (ODS). RADIO SPOTS, PHOTOGRAPHS AND MULTIMEDIA CONTENTS PRODUCED BASED ON EXPERIENCES, subjectivities and regards of the young participants

45 YOUNG PARTICIPANTS

Vira Prevenção (Vira Prevention) Vira Prevenção has as its goal promoting HPV (Human Papillomavirus) prevention among adolescents in two public schools in the city of São Paulo. The project, carried out in partnership with Merck Sharp & Dohme Pharmaceuticals (MSD), featured eight educational workshops at the Sud Mennucci Elementary School in the east of São Paulo. 45 YOUNG PARTICIPANTS

8 TRAINING MEETINGS

Annual Report 2016 – Viração Educommunication

The workshops addressed issues of youth and human rights, gender and sexuality, reproductive and sexual rights, sexually transmitted diseases (STD) and HPV. At the end of the project, informative posters, banners and a radio program were produced for the school. On the final day, a press conference with a specialist on infectious diseases took place at the school.

Vira Sustentável (Sustainable Vira) Vira sustentável is an institutional project developed to build a sustainability policy within the organization, aiming to strengthen the institutional communication, resource mobilization and Viração’s political incidence. The initiative was selected to be a part of Project DOM, promoted by Grupo Fleury, which aims to share experience in organizational management and project quality and innovation, in the field of health. Every year, ten organizations are selected and are mentored towards the elaboration and execution of its projects.

3 DAYS OF STAFF TRAINING (with professionals from Grupo Fleury)

4 IMMERSIVE DAYS (which allowed the team to dive into Viração’s history)

ELABORATION OF THE SUSTAINABILITY POLICY

Annual Report 2016 – Viração Educommunication

Vira International Italy In 2016, Viração began to operate with its own legal configuration in Italy, the Viração&Jangada, a result of the merger between Viração Educommunication and Jangada Association. The organization, which is now seeking its own financing to carry out its projects, acts as the international arm of the Brazilian headquarters. In the year of its merger, Viração&Jangada started the project A Planetary Citizenship, which, through environmental education of adolescents and young people, seeks to face climatic changes that affect the world.

24 TRAINING MEETINGS

400 PARTICIPATING TEENAGERS

Annual Report 2016 – Viração Educommunication

17 INVOLVED SCHOOLS

In addition, since 2010 Viração coordinates the International Conference of young people “Let’s Take Care of the Planet”, held in partnership with the National Research Center of Bologna (CNR). “Let’s Take Care of the Planet” project is a global engagement process that invites young people from around the world to discuss sustainable development, to take on individual and collective responsibilities, and to apply local actions adapted to global challenges.

Portugal In 2016, Viração further expanded its action areas, both in Europe and Africa. In April, the organization coordinated the educational coverage of the “XXII Jornadas Pedagógicas Ambientais” (XXII Educational Environment Journeys) in the city of Viseu, Portugal, as well as educational workshops during the event. The initiative was the result of a partnership between Viração and the Portuguese Environmental Education Association (Aspea).

400 TEACHERS AND EDUCATORS PARTICIPATING IN THE EVENT

6 YOUNG PEOPLE IN THE COVERAGE TEAM

Africa Viração is also part of the Scientific Committee of the 4th International Congress of Environmental Education of Portuguese-speaking Countries and Communities, which will take place from July 17th to July 20th, 2017 in Sao Tome and Principe, Africa. Between May and July 2016, Viração, along with the Congress organizers, designed the strategic guidelines of the event and prepared the guiding text of the thematic axis “Environmental education - Educommunication in social networks and information technologies”. In partnership with Enel Green Power Italy, Viração carried out the New Voice of Climate project in Marrakech, Morocco, on the occasion of the UN Conference on Climate (COP22), and the International Youth Conference on Climate (COY12) in November 2016. Through a partnership with the startup Tribe of Why and the association Cimates de Paris, Viração carried out awareness activities on socioenvironmental issues and climate change with high schools students in Marrakech.

385 YOUNG PARTICIPANTS

10 SCHOOLS INVOLVED

Annual Report 2016 – Viração Educommunication

Sustainabilitye Institutional Communication The institutional communication in Viração had a timid growth in 2016. The department acted operationally in the first semester and strategically in the following, as part of the organization’s sustainability plan. As to potentiate the institutional image of Viração, in 2017 the department will focus on the development of institutional campaigns, online and oﬄine, as well as on projects’ support and the occupation of political spaces regarding adolescence and youth.

Annual Report 2016 – Viração Educommunication

Social Media In Viração’s Social Media, although the number of likes in the institutional Facebook page has increased, the number of new likes has dropped 76% compared to 2015, revealing lesser reach. In 2017, the institutional social media will be used strategically, both to create awareness about what Viração does, as well as to produce relevant content for our followers.

NUMBER OF LIKES

21%

2015

2016

REACH

NUMBER OF PEOPLE INVOLVED

131%

33%

2015

2016

2015

2016

Events In 2016, Viração was part of national and international events focused on human rights, urban mobility, media democratization, technology and innovation. In addition to educomunicative coverages, Viração actively participated in the discussions and proposed assignments.

Annual Report 2016 – Viração Educommunication

Viração at HABITAT III – United Nations Conference on Housing and Sustainable Urban Development In 2016, Viração was in Habitat III, a UN Conference on Housing and Sustainable Urban Development held in Quito, Ecuador. The participation was mediated by the Friedrich Ebert Foundation (FES), which invited Viração to be part of the book Habitáts justos, diversos y sustentables: contribuiciones ciudadanas para solucionar desafios urbanos (“Fair, diverse and sustainable habitats: citizen contributions to solve urban challenges”), launched during the event. The publication gathers reports on how nine Latin American cities adapted their realities to the New Urban Agenda, designed to achieve the sustainable development of urban centers. Viração team contributed with an article produced by the young Ethel Rudnitzki and Viração’s journalist Bruno Ferreira. The text reflects on human rights, mobility and the “right to the city” in São Paulo, being the only article portraying a Brazilian city in the book.

Resource Mobilization With the structuring of the institutional development area, in 2016, the resource mobilization department was created, triggering the implementation of new funding strategies. The main goal of this structural change is to ensure Viração’s financial health and sustainability. In this sense, in October, Viração hired a resource mobilization analyst responsible for prospecting notices and funding opportunities, diversifying sources of funds, implementing a fundraising program for individuals, and establishing a network of relationships with partners. The analysis of resource mobilization data shows that, in 2016, approximately 42% of the proposals submitted were approved, resulting in the raising of a total of R$ 1,609,986.

Campaigns By the end of 2016, the departments of communication and resource mobilization developed a test campaign for donor recruitment called Amigos da Vira (“Friends of Vira”). Although the campaign did not achieve the expected results, it reversed in learning experience for the next fundraising strategies.

Annual Report 2016 – Viração Educommunication

RESOURCE MOBILIZATION 2016 Proposal status

Amount

Value

Submitted

Approved

R$ 1,609,986,00

Waiting for reply*

R$ 2,052,362,00

4,227,398,00

*Among the proposals waiting for reply, two have already been approved by FUMCAD (Municipal Fund for the Rights of Children and Adolescents) and are in fundraising process.

SOURCE OF FUNDS RAISED IN 2016 Source

Value

Entity

National Company

R$ 125,866,00

MSD and Google

International Company

R$ 560,000,00

ENEL Greenpower

Municipal Government

R$ 380,750,00

Municipal Department of Health and Municipal Department of Culture (CCJ)

International Organizations

R$ 112,570,00

PNUD and Unicef

FUMCAD Tax Incentive

R$ 295,000,00

Fundação Telefônica and Ambev

International Government

R$ 67,900,00

Provincia di Trento

Institute/International Foundation

R$ 67,900,00

Otto per Mille - Chiesa Valdese

INTERNATIONAL ORGANIZATIONS FOUNDATIONS

4,2%

PUBLIC SECTOR

46%

SOURCE OF FUNDS RAISED IN 2016

PRIVATE SECTOR

42,6%

Annual Report 2016 – Viração Educommunication

Mission and Vision Faced with the need to reflect on its current moment, in the light of history, and to confront it with its past, Viração went through a revision process of its mission and vision. The goal was to adapt the organization’s mission and vision to the current understanding of what Viração does and intends to do. Thus, Viração chose to carry out a three meeting immersion process in partnership with Instituto Fonte, seeking points of detachment or estrangement from past definitions. Through this deep process, the mission and vision of Viração were reviewed along with the team and the board of adolescents and youth, and adapted to internal and external changes with great influence within the organization.

Governance Through a thorough institutional evaluation process, in 2016 Viração reformulated its governance proposal. As the organization’s founder, Paulo Lima, is currently away, the team chose to hire an institutional coordinator that would focus on managing people, fundraising, and financial and administrative managing. In March 2016, a coordinator was hired. The change initiated a reflective process about Viração’s strategies, operations, attributions and organizational culture, which allowed the prospection of new strategies for the upcoming year. In 2017, all members of staff will have a self-development plan, as well as performance evaluations.

Volunteering In 2016, Viração elaborated its volunteer policy in order to meet with the volunteer work legislation in Brazil. In 2017, the organization will be able to consolidate a volunteer program. Although there was not a consolidated volunteer program in 2016, Viração had collaborations from three volunteers on the Institutional Board’s activities.

Annual Report 2016 – Viração Educommunication

INSTITUTIONAL BOARD

CONSULTING BOARD

EXECUTIVE DIRECTOR Paulo Lima

INSTITUTIONAL EXECUTIVE COORDINATOR

COORDENADORA EXECUTIVA DE PROJETOS Vania Correia

Adriano de Oliveira

COMMUNICATIONS ANALYST

RESOURCE MOBILIZATION ANALYST Ana Luisa

Paula Bonfatti

POLITICAL MOBILIZATION ANALYST

ADMINISTRATIVE ASSISTANT

To be hired

PROJETOS ESPECIAIS

Daniele Rabelo

Marcela e Tulio

COMMUNICATIONS INTERN

DESIGN INTERN

ADMINISTRATIVE INTERN

INFRASTRUCTURE INTERN

PROJECT ANALYST

Ethel

To be hiredr

To be hired

Cleide e Gutierrez

Elisangela Nunes

EDUCOMMUNICATOR Daniel

PROJECT INTERN

PROJECT ASSISTANT

Moises, Verônica e Jonathan

To be hired

Annual Report 2016 – Viração Educommunication

Partners Partners and Sponsors in 2016 Ambev Centro Cultural da Juventude Enel Greenpower FAS FUMCAD Fundação Telefônica Google Grupo Fleury MSD Otto Per Mille – Chiesa Valdese Provincia Autonoma di Trento Secretaria Municipal de Cultura de São Paulo Secretaria Municipal de Saúde de São Paulo Secretaria Municipal de Direitos Humanos de São Paulo Unicef

Annual Report 2016 – Viração Educommunication

Financial Balance

Annual Report 2016 – Viração Educommunication