ART DIRECTION
Placed across college campuses
Giant Twister boards will be used as a social ice-breaker across college campuses during welcome week. A contest will be held for the college with the largest twister game.
During this event, students can sign up to join the Collegiate Twister League. Teams will compete with district leagues and the winning schools get money to use for that semester.
Using Twister’s current Twitter handle, we would create social icebreakers where people could respond after given the hashtag #YourMove.
This pop-up coffee shop in a busy urban plaza would attract customers, who would approach and discover there is no coffee because this stand didn’t use Amazon Prime.
Amazon Prime allows members to go from click to ship to doorstep in 48 hours. To make shopping even easier, we capitalized on the popularity of Pinterest to get the word out that whatever a consumer pins could be at their door in two days.
Orange Shoe Gym will run print ads in Michigan Avenue magazine to attract socialites, professional women, and young mothers on Chicago’s north side.
A storefront window will be displayed with a tone nude mannequin. The price tags on the mannequin’s body parts list the number of sessions at Orange Shoe Gym to achieve the desired results.
We will respond publicly to negative Yelp! reviews to show how Paulina Meat Market’s perceived weaknesses are actually just reasons they’re the best at meat.
Our microsite, “End the Beef,” will function as a digital suggestion box. It will engage consumers in a conversation with Paulina Meat Market, allowing them to voice their complaints, while giving Paulina the opportunity to respond in the “apologetic” tone of the campaign.
Gumball dispenser with EOS lip balms in place of gumballs.
Digital test: What kind of EOS sweet are you? Generates an EOS flavor and what that flavor says about you based on interest and personality questions.
We will get people to “spread the sweet� by posting sweet tweets and photos with the hashtag #spreadthesweet. In return, we will handpick people and send them a little something sweet in return.
ART DIRECTION
EDUCATION CHICAGO PORTFOLIO SCHOOL Art Direction Chicago, IL UNIVERSITY OF MICHIGAN-DEARBORN Bachelors of Business Administration-Marketing Dearborn, MI
EXPERIENCE FOUNDER/CEO/DESIGNER Lula’s Cake Shoppe Ann Arbor, MI Successfully marketed business online via social media; created unique cake designs for individual orders; design of business logo VISUAL MERCHANDISING ASSISTANT Gap Inc. Ann Arbor, MI Practiced product branding through visual merchandising; managed in-store displays
SKILLS ADOBE CREATIVE SUITE MICROSOFT OFFICE
CONTACT 734.846.1133 SREZZO11@GMAIL.COM WWW.SEDEELREZZO.COM