Power Decisions Group..

With on-target marketing research, we help companies make decisions: branding, marketing, advertising, product strategy, and pricing decisions. We're pros in guiding executive decision makers with expertise and hands-on insight about building market share and margins. Power Decisions Group has conducted scores of marketing research studies involving branding, brand positioning, pricing, advertising, pricing, new products, customer loyalty and satisfaction, channels, and market segmentation. Your decision agenda drives our recommendations for must-have market research. After clarifying your key decision choices with decision mapping, we recommend the next project steps using the most appropriate marketing research method and analytical approach: baseline secondary research, primary research using leading edge qualitative and quantitative methods, and your internal marketing and sales data.