DreamDev

RENEWABLE ENERGY FOR THE OTHER 90 PERCENT

TIM TOCCI MFA Industrial Design Candidate poweredbysilas.com/dream

BACKGROUND

Most people ask, “Why Afghanistan?� The story started when I went to Jordan in 2008 to teach English, and I realized that radicalism stems in part from a lack of economic opportunity.

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BACKGROUND

This view was confirmed when I read about Greg Mortenson’s story in Three Cups of Tea. Mortenson discusses the transformational power of education and economic development in the midst of the Taliban.

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80 PERCENT

OF AFGHANISTAN HAS NO ACCESS TO POWER2

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70 PERCENT

OF THE DEVELOPING WORLD HAS NO ACCESS TO POWER2

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4 BILLION

PEOPLE LIVE AT THE BASE OF THE PYRAMID ON LESS THAN $2/DAY3

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TIER 1 $20k+ TIERS 2-3 $1.5k-20k

TIER 4 $1.5k

TIER 5 $<1.5k

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$12.5 TRILLION

GDP OF THE TOP 90% OF THE DEVELOPING WORLD3

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PURPOSE EXPANDED

ALTERNATIVE ENERGY SOLUTIONS FOR RURAL AFGHANISTAN

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PURPOSE EXPANDED

CO-DESIGN METHODOLOGY

ALTERNATIVE ENERGY SOLUTIONS FOR RURAL AFGHANISTAN

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PURPOSE EXPANDED INTEGRATE MFI DEVELOPMENT STRATEGY CO-DESIGN METHODOLOGY

ALTERNATIVE ENERGY SOLUTIONS FOR RURAL AFGHANISTAN

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VALUE PROPOSITION For rural entrepreneurs in developing countries without access to affordable electricity, the DreamCatcher [working title] wind energy device offers affordable and scalable power to run small electronics and create microenterprise opportunities. The DREAMS product development approach provides a sustainable methodology for strategic development using co-design networks and local resources. This approach benefits native entrepreneurs by fostering innovation at the local level and hence instilling dignity and creativity. Unlike existing product design methodologies for developing countries, the DREAMS model incorporates funding models from Micro Finance Institutions to make substantive product solutions affordable and attainable.

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VALIDATION

“For the underserved, the best options for reliable energy are decentralized, clean, and renewable options, such as solar power, biogas, etc. Paradoxically, however, the people who are most in need of alternate energy options cannot afford to efficiently utilize presently available systems. Innovative products, linkages, and finance programs are needed to create more opportunities for the country’s lowerincome groups to access these alternate sources and raise their quality of life” - H. Harish Hande (Smith 47)

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RESEARCH OVERVIEW

01 Mystery Unorganized data guided by design goals

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RESEARCH OVERVIEW

01 Mystery

02 Information

Unorganized data guided by design goals

Organized data formed into work models and affinity diagrams

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RESEARCH OVERVIEW

01 Mystery

02 Information

03 Heuristics

Unorganized data guided by design goals

Organized data formed into work models and affinity diagrams

Analyzed data formed into design opportunities and criteria based on personas

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EXISTING RESEARCH

PROJECT H

OPIUM SEASON

CULTURE

HISTORY

DFTO 90%

LOCAL MATERIAL

THEORY

TECHNOLOGY

MICRO ECON

AWE

BOTP DESIGN

WESTERN METHODS

HIGH ALTITUDE WIND

MOBILE BANKING

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NEW RESEARCH PLAN

PEOPLE

REGULATIONS POLICY ECONOMY

TECHNOLOGY

CO-DESIGN

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PESTLE MODEL ECONOMIC

POLITICAL

SOCIAL

ENVIRONMENTAL

TECHNOLOGICAL LEGISLATIVE

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AFFINITIZED DATA

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PREVIOUS CONCEPTS − Expensive Production − Complex System and Controls − Form Perception

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FIRST WORLD MODEL

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ENVIRONMENTAL

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Need for light in developing countries: “A typical desk lamp will use 1,200kWh of electricity during its ten-year life. This would require about half a tonne of coal to be burnt at the power station, or in most countries a more complex mix of fuels such as oil, natural gas, and uranium oxide” (Datschefski 21)

•

Energy Use: “For vehicles and household appliances, the impact of energy in use is far bigger than the environmental impacts caused by manufacture or disposal.” (Datschefski 40)

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ENVIRONMENTAL

•

People, Planet, Profit: “D4S goes beyond how to make a ‘green’ product the concept now embraces how best to meet consumer needs – social, economic and environmental - on a systematic level. These 3 key elements of sustainability are also referred to as people, planet and profit. (D4S Manual 21)

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Environmental impacts can be divided into three main categories: ecological damage, human health damage and resource depletion.” (D4S Manual 23)

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AFGHANISTAN

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MEXICO

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MEXICO

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CHINANDEGA, NICARAGUA

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NICARAGUA

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ARMENIA

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ARMENIA

TIMELINE

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DESIGN OPPORTUNITIES

•

Co-design for energy and income

•

Package power generation and consumption

•

Educate through an awareness program to promote adoption and diffusion

•

Consolidate existing methodologies into a uniform set of heuristics

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THIRD WORLD ENVIRONMENT

TIM TOCCI MFA Industrial Design Candidate poweredbysilas.com/dream