Powers Premiere Marketing Plan What makes us the #1 Team in San Diego County
“The experience I had selling my home and purchasing another was amazingly simple. the house sold above the listing price and A.J.'s video presentation was paramount in making this happen. He was always available when I had questions and kept me informed every step of the way. He made me feel like I was his only client during this sale. “ - Tracy S., Seller
(619) 886-5055
Table of Contents 1.) Table of Contents 2.) How working with a team benefits you as a seller 3.) Professional photography 4.) Drone video and photography 5.) Matterport 3D models 6.) Matterport interactive tour 7.) Video 8.) Where buyers find homes 9.) Internet presence 10.) Premier agent relationships with Zillow and Trulia 11.) Our database 12.) Circle prospecting 13.) Social Media 14.) Community integration
15.) Direct mail 16.) Experience and Results 17.) Past client testimonials 18.) Past client testimonials
1
The Team Listing and selling your home is a large task. After years of doing it all on our own, we realized that we are able to provide far superior service and results by having a team of skilled professionals who only focus on the areas they’re the strongest in.
Marketing Specialist Buyer Agents
Photo/Video Specialist
Transaction Coordinator
2
Full Time Assistant
Me
Web Design
Telemarketing Specialists
Photography
Photography is one of, if not the most important aspect when it comes to properly marketing a home. Done in house, we pride ourselves on the quality of our media. You can see the drastic difference between how we present homes and how many other Realtors do.
3
Drone Video and Photos
Click Here to Play
With technology always changing, we strive to stay ahead of the competition by implementing any and every form of media that will improve how consumers view your home. Whether you have a great backyard, lots of land, or breathtaking views, drone aerial video provides the potential homeowner to see the full scope of these items in a much more sophisticated way than still photos.
4
Matterport 2D/3D Models
Click Here to View Matterport is a 3D Model which allow you to view a floorplan from the outside looking in. With the click of your mouse, you can jump into any room in the home and navigate room by room as you would in person. Matterport technology also create a birds eye view floorplan (to scale) including furniture and finishes.
5
Matterport Tour Powers Premiere
Once you’ve chosen a room in the home you’d like to view, you can then click and choose which locations you’d like to view the room from as you would with Google Maps.
Powers Premiere
From any stationary spot in the home, you can turn 360 degrees to get a full feel for the room and layout.
Powers Premiere
You can not only move from floor to floor with a click of a button, but you can also pan up and down to see the ceiling height and what’s above or below any room.
6
Video
Click Here to Play
Our approach with all of our media is determining how we can not only showcase your home in it’s best light, but also how can we tell your home’s story the most accurately to consumers. The one off videos we create tie in your floorplan, finishes, drone footage, and also community highlights.
7
Where buyers find homes 42% 34%
10%
Online
Real Estate Agent
Yard Sign/ Open House
8%
6%
Friends & Family
Other
Knowing where buyers find the homes they purchase is crucial when selling your home. As I’m sure you’re aware, the internet plays a huge role in today’s market. Over 95% of buyers start their home search online. The statistics shown represent where the buyer found the actual home they purchased and live in today. As you can see, the internet and their agent represent over 3/4 of home sales today. Our marketing has been geared towards showcasing your home online and to other agents in it’s best light possible.
8
Internet Presence
The first place to start when it comes to marketing your home online, is the MLS. This is our database for Realtors that show our entire inventory of homes with live and up-to-date information. Many agents set up their clients with automatic searches with homes that fit their criteria in the MLS, so we make sure yours stands out.
9
Premiere Agents
If you’ve ever looked online at homes, I’m sure you’re familiar with Zillow, Trulia, and Realtor.com. These are the largest and most viewed websites within the real estate industry. Not only do we make sure your home is on them, but we pay thousands of dollars a year to make sure they are what is considered “featured’ and that we are “premier” agents with them. What this means for you: Your home will always be on the 1st page of search results I will be the only point of contact, not 4 other agents who have never seen your home Your home will get maximum exposure with features such as Coming Soon and Special Offers
10
Our Database
One of the things a lot of agents try to portray is a surplus of buyers for your home, but odds are, they don’t have anyone for your home at all. While I’m not promising I have a buyer, we do have an extensive database of buyers, networking partners, and access to almost any residential phone number in your area. We use our full time Inside Sales Agent whose only job is to call potential buyers for our sellers 40 hours a week to try and find the right consumer for your home. The list shown is buyers that have been active on our website the past year.
11
Circle Prospecting
How many times have you had a friend come over to your home who said “Wow, I love your home. I would love to live in this neighborhood”? You’d be surprised how many times we find a friend or family member of one of your neighbors who has been waiting for a home to come available. It is because of this, that we started “circle dialing”. How it works: We pull a list of phone numbers for your 500 nearest neighbors We call to let them know we have a home in the neighborhood coming to the market We invite them to the Neighbor’s Only exclusive Open House We tell them to bring anyone they might know that is looking for a home in the area
12
Social Media
Click Here to Play
We live in a day in age where cell phones and social media are bigger than ever. There is no exception when it comes to their involvement in Real Estate. Creating great marketing materials such as drone video, 3D models, and professional photos means nothing if you can’t get it in front of the right buyers. We utilize all of the popular platforms on social media to get maximum exposure for your home. You may or may not be aware, but we can actual “target” our audiences when we are paying for advertising on these sites to pick and choose who we want to see the ads.
13
Community Integration
When looking for a home, buyers are looking at much more than just your floorplan, how many bedrooms there are, or what kind of granite you have. They’re really looking at the lifestyle they would have if they lived in your home. They might like a particular neighborhood because of the great schools, the walkability, or its proximity to their job. We feel that one of the most overlooked aspects when marketing a home is the community and what it has to offer prospective homeowners. It’s for that reason that we have brought in drone video and photography, add local businesses and attractions to our videos, and make sure to spotlight anything in the community that might increase the desirability of your home.
14
Direct Mailing
15
Experience and Results -The Wall Street Journal ranked our team #1 in San Diego County in 2014 -The Wall Street Journal ranked our team #2 in San Diego County in 2013 -The Wall Street Journal ranked our team #3 in San Diego County in 2012 -Managed top REO team with Keller Williams in the nation with over 500 sales -Over $150,000,000 in Real Estate sold in 2015
16
Past Client Testimonials 10/29/2015: Monica Arevalos, Seller & Buyer AJ is simply amazing. We found him through an open house in our neighborhood and he made a great first impression. Our first meeting, he was very knowledgable and came with an actual presentation, not just printed comparables on paper. He was never pushy, always open and honest, professional, and responds quickly! We had quite a few transactions to sell our home and AJ always was ahead and gave us updates, with frequent check-ins. He was on top of everybody making sure our buyers were on track to sell their home and making sure deadlines were met. We never felt pressured (especially with house hunting) Ive had agents in the past who said every house was great just so they can close a deal.. He always put our needs first and made sure we had plenty of time to find our home when we accepted an offer on our house. Even after closing, AJ has been a tremendous help with post closing issues on both properties. I will definitely use AJ again and without a doubt recommend him. 07/28/2015: Clarisa Mondejar, Seller Throughout the whole process of selling our house, AJ proved himself knowledgable, efficient, and people-oriented. He guided me through the entire process and made it easy for me to understand. There were stressful times, but in no way was that connected to AJ's performance--- he alleviated my stress. AJ was patient, available at all times, and followed through on everything he said he would do. We sold our house based on an offer that came in before it was even put on the MLS! If you are thinking of selling your home, contact AJ powers! He was excellent and you won't be disappointed! Thank you AJ for all your hard work! 07/10/2015: Paul Bixler, Seller & Buyer We recently listed and sold a home in the unincorporated area of El Cajon also known as Rancho San Diego. The sale was a complicated one because it involved not only selling, and buying of another property in San Diego that involved a foreign seller from Japan. There were lawyers in Los Angeles and Japan to deal with, as well as dealing with the the demands of an HOA for the new property we acquired. Before, during, and even after the sale, Mr. Powers was outstanding in his dealing with all of the complicated details that arose. He is a consummate professional that has, and uses, all of the latest tools to make any listing stand out. He was always available for any type of question no matter how mundane and is extremely knowledgable about the real estate process. I would without hesitation recommend Mr. Powers. 06/15/2015: Tracy Simoncini, Seller & Buyer The experience I had selling my home and purchasing another was amazingly simple. the house sold above the listing price and A.J's video presentation was paramount in making this happen. He was always available when I had questions and kept me informed every step of the way. He made me feel like I was his only client during this sale.
17
Past Client Testimonials 04/20/2015: Tracy Leal, Seller We had a great experience with AJ. He was helpful every step of the way and was even able to recommend vendors when we needed to make some repairs. The estimated time it would take to sell the home was right AND we made more than we asked for! His video of the property was amazing and showed our house very well. We would definitely recommend him! 04/10/2015: Katrina & Robert Swathwood, Buyers
I could not be happier with our experience with AJ and our home purchase. AJ was always there to answer any questions and address any concerns. AJ is very responsive which is so important when dealing with the stress of purchasing a home. He makes you feel like you are his only client which is something in this day and age of disconnection. AJ always looked professional and would carve out time to show homes on my schedule. I would highly recommend using AJ as an agent. I hopefully will not need to utilize real estate services in the near future but if I ever do I will definitely be contacting him. 12/14/2014: Amit Bhatia, Buyer AJ Powers really did a great job on our behalf. He showed us several homes, and was patient with us. We had worked with AJ for close to a year looking at brand new and < 10 year old homes, and finally pulled the trigger. The home we purchased was priced at 830K, and they dropped it to 810K. We negotiated them down to 770K and asked for a few extras. We got a great deal. I'd highly recommend AJ to any of my friends and family. 10/28/2014: Kevin Slagle, Seller AJ exceeded my expectations in every way. What really set him apart was his honesty and his constant communication. I know AJ is a very busy professional but he made me feel as if I was his number one client. He constantly kept me in the loop and he always, I mean ALWAYS, answered my calls or called me back immediately. I know every market is different but AJ had a solid offer for my home within a week of listing it, which led to a very fast sale. He clearly communicated his strategy in the beginning and then followed through with his plan perfectly. AJ is a very experienced professional with a well established career and I will trust him with all of my real estate needs moving forward. I was simply blown away by how great of a job he did. Highly, highly recommended. 08/12/2014: Justin Johnson, Previous Client I have worked with AJ on several transactions over the years. Most recently we worked on a sale and purchase this spring. With low inventory levels, and a contingent sale, it was tough to find new home. AJ was able to navigate the market and knew precisely where to be to get into contract. He is on top of things, always follows through and takes pride in holding himself to a high standard of professionalism. His experience in the industry shows. I would recommend AJ to both buyers and sellers. I just referred a good friend to AJ this month to sell his home, knowing and trusting he will do a great job.
18
Powers Premiere “We Put You First”
(619) 886-5055