1.) Table of Contents 2.) How working with a team benefits you as a seller 3.) Professional photography 4.) Drone video and photography
5.) Matterport 3D models 6.) Internet Presence 7.) Where buyers find homes Marketing Plan
Table of Contents
8.) Premier agent relationships 9.) Our database 10.) Circle prospecting 11.) Social media 12.) Direct mail 13.) Community integration 14.) Exposure with ESPN Radio 15.) What do you get from your broker? 16.) What do you get from your broker? (cont.) 17.) Client reviews 18.) Client reviews (cont.) 19.) Client reviews (cont.) 20.) Experience and results
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MARKETING SPECIALIST
BUYERS AGENT
FULL TIME ASSISTANT
Powers Premiere
Team Approach ME
Listing and selling your home is a large task. After years of doing it all on our own, we realized that we are able to provide far superior service and results by having a
PHOTO & VIDEO
WEB DESIGN
team of skilled professionals who only focus on the areas they’re the strongest in.
TRANSACTION COORDINATOR
TELEMARKETING SPECIALISTS
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Professional Photography Photography is one of, if not the most important aspect when it comes to properly marketing a
home. Knowing that importance, we pride ourselves on the quality of our media. You can see the drastic difference between how we present homes and how many other Realtors do.
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Drone Video And Photography With technology always changing, we strive to stay ahead of the competition by implementing any and every form of media that will improve how consumers view your home. Whether you have a great backyard, lots of land, or breathtaking views, drone aerial video provides the potential homeowner to see the full scope of these items in a much more sophisticated way than still photos.
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Matterport 2D & 3D Tours Matterport is a 3D Model which allows you to view a floorplan from the outside looking in. With the click of your mouse, you can jump into any room in the home and navigate room by room as you would in person. Matterport technology also creates a birds eye view floorplan (to scale) including furniture and finishes.
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Internet Presence The first place to start when it comes to marketing your home online, is the MLS. This is our
database for Realtors that show our entire inventory of homes with live and up-to-date information. Many agents set up their clients with automatic searches with homes that fit their criteria in the MLS, so we make sure yours stands out.
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Where buyers find homes Knowing where buyers find the homes they purchase is crucial
%
when selling your home. As I’m sure
%
you’re aware, the internet plays a huge role in today’s market. Over 95% of buyers start their home search online. The statistics shown represent where the buyer found the actual home they purchased and live in today. As you can see, the internet and their agent represent over 75% of home sales
% %
%
today. Our marketing has been geared towards showcasing your home online and to other agents in it’s best light possible.
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Powers Premiere
Premier Agent If you’ve ever looked online at
homes, I’m sure you’re familiar with Zillow, Trulia, and Realtor.com. These are the largest and most viewed websites within the real estate industry. Not only do we make sure your home is on them, but we pay thousands of dollars a year to make sure they are what is considered “featured’ and that we are “premier” agents with them. What this means for you: - Your home will always be on the 1st page of search results - I will be the only point of contact,
not 4 other agents who have never seen your home - Your home will get maximum exposure with features such as Coming Soon and Special Offers
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Our database One of the things a lot of agents try to portray is a surplus of buyers for your home, but odds are, they don’t have anyone for your home at all. While I’m not promising I have a buyer, we do have an extensive database of buyers, networking partners, and access to almost any residential phone number in your area. We use our full time Inside Sales Agent whose only job is to call potential buyers
for our sellers 40 hours a week to try and find the right consumer for your home.
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Powers Premiere
Circle Prospecting How many times have you had a friend come over to your home
who said “Wow, I love your home. I would love to live in this neighborhood”? You’d be surprised how many times we find a friend or family member of one of your neighbors who has been waiting for a home to come available. It is because of this, that we started “circle dialing”. How it works:
We pull a list of phone numbers for your 500 nearest neighbors
We call to let them know we have a home in the neighborhood coming to the
market
We invite them to the Neighbor’s Only exclusive Open House
We tell them to bring anyone they might know that is looking for a home in the area
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Social Media We live in a day and age where cell phones and social media are bigger than ever. There is no exception when it comes to their involvement in Real Estate. Creating great marketing materials
such as drone video, 3D models, and professional photos means nothing if you can’t get it in front of the right buyers. We utilize all of the popular platforms on social media to get maximum exposure for your home. You may or may
not be aware, but we can actual “target” our audiences when we are paying for advertising on these sites to pick and choose who we want to see the ads.
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Direct Mailing There are a lot of people, Realtors included, who believe direct mail is dead. We’re here to tell you that
it’s not. We have great success mailing out to targeted groups including neighbors, renters in the area, our database, and potential move up or move down homeowners.
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Powers Premiere
Community Integration When looking for a home, buyers
are looking at much more than just your floorplan, how many bedrooms there are, or what kind of granite you have. They’re really looking at the lifestyle they would have if they lived in your home. They might like a particular
neighborhood because of the great schools, the walkability, or its proximity to their job. We feel that one of the most overlooked aspects when marketing a home is the community and what it has to offer prospective homeowners. It’s for that reason that we have brought in drone video and photography, add local businesses and attractions to our videos, and make sure to spotlight anything in the community that might increase the desirability of your home.
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Exposure with ESPN Radio I host a show with ESPN Radio 1700AM called “Powers Hour�. I
bring on well connected guests and have complete creative control over the content. This allows me to discuss and promote any and all of the homes I have coming to or on the market.
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A.J. Powers
Other agents ?
Full time Realtor Broker Brokerage Owner
Years in Real Estate
10
Average days to sell our listings
18
Professional Photos
What do you get with your broker?
Professional Videos
Most sellers aren’t aware of the
Drone Video
differences between your
Matterport 3D
everyday Realtor and a great
Virtual Staging
Realtor. We want to show you
Digital Renderings
what you have access to when
Cutting edge Social Media
you list your home with us.
Average list price to sales price our listings
100.1%
Avg days in escrow
25
Avg days from listed to closed
51
Professional Staging
Host of ESPN Radio Show for exposure of your home In house media studio Professional flyers High quality post cards Premier agent with Zillow
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Powers Premiere
A.J. Powers
Other agents ?
Premier agent with Trulia Experience with FHA Experience with VA Professional website and targeted ads
Your home featured on top websites Mega Open Houses Door knock your neighborhood Powers Premiere
What do you get with your broker? (cont)
Circle dial your neighborhood Database of over 2000 buyers to present your home to Performance based commission structures #1 REO Team in the US with Keller Williams 2008 #1 Team SD County 2014 (The Wall Street Journal) #1 Team SD County 2015 (The Wall Street Journal) Part of over 3000 sales since 2007 Local Business Sponsors Transaction Coordinator Escrow plans Assistant Buyers Agents Graphic Designer Inside Sales Associate SEO professional
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Client Reviews There is nothing more important to me than my client’s experience. Selling a home can be trying and stressful and I take every action necessary to prevent and resolve all issues. I pride myself on my communication and make sure my client’s feel like they are my most important client at all times.
See all my reviews at ReviewAJ.com
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Client Reviews
(cont.)
See all my reviews at ReviewAJ.com
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Powers Premiere
Client Reviews
See all my reviews at ReviewAJ.com
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(cont.)
Powers Premiere
Experience And Results There are a lot of factors that most people don’t consider when selling
their home. Qualifying the buyer, inspection issues, how to ensure
-The Wall Street Journal ranked our team #1 in San Diego County in 2015 -The Wall Street Journal ranked our team #1 in San Diego County in 2014 -The Wall Street Journal ranked our team #2 in San Diego County in 2013 -The Wall Street Journal ranked our team #3 in San Diego County in 2012
their home appraises, disclosures,
-Managed top REO team with Keller Williams in the nation in 2008 with
etc… With ten years of real estate
over 500 sales
experience and a part of over 3,000 sales, there’s very little I have not seen or dealt with in my
career.
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