Strategy For A Successful Sale
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Your solution for a Successful Sale
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How Homes Sell...
How buyers evaluate homes
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actors that Influence Value. ~ Supply and Demand ~ Local Economic Conditions ~ Asking and Selling Prices of Competition ~ Your Home’s Overall Condition ~ Perception of Your Home Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that- Pricing your home accurately is the most effective way to ensure a successful sale.
To promote your home, our marketing has only one purpose. ~ To increase awareness among potential buyers leading to in-person showings.
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No amount of marketing can sell an overpriced home. Many sellers are tempted to list their home with the agent who quotes the highest price.
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nce buyers reach your front door, the job of marketing is over. Your home must now compete with other homes in two areas:
Please keep in mind, the agent doesn’t set the price. The current market will set the price- or value- for your home.
Market Valuation...
~ Features and Price ~ If your home has more features that appeal to buyers or your home is priced lower than comparable homes, your home will stand out as the better value.
Pricing for Success
To be effective, your home should stand out as one of the top two or three best values in your immediate market place.
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Factors with Little or No Influence on Value The Price the Seller Paid for the House The Seller’s Expected Net Proceeds The Amount Spent on Improvements Town Tax Assessment Record
Professional Appraisal The most effective method of very accurate pricing of your home is to have a professional appraisal. Benefits of having an appraisal: • Unbiased opinion of market value by a trained professional. • Positioning to quickly recognize and respond to a market offer. 5
Home Condition
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Professional Staging
In a Maritz Research poll, 63% fo buyers said they’d pay more for a house that’s move-in-ready
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LINDA MAXWELL 781-419-9300 CELL: 651-214-1456 Linda@PremierPropertiesNE.com
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You will not find another agent or brokerage that does more and with our Promise Guarantees! 12 Premier Properties of New England
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Number of Properties Sold During Initial Listing Period
Premier Proper9es NE
Original List Price to Final Sale Price
96%
80%
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84% Market Average
Large Brokerages
30% 75%
Discount Broker
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Hammond Realty
William Raveis
Coldwell Banker
Premier Proper;es NE
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PRESTIGE HOME MARKETING PLAN PRESTIGE HOME MARKETING PLAN
It starts with
PERFECT PRESENTATION. WSJ.com is the leading provider of business and financial news and analysis on the web, offering the ability to reach Executives, Opinion Leaders, and other upscale professionals. The site goes much deeper, providing round-the-clock coverage, as well as interactive features. The powerful connection between wsj.com and its loyal “blue chip” audience makes the site an indisposable venue for our advertisers.
781-419-9300 | www.premierpropertiesne.com
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PRESTIGE HOME MARKETING PLAN
With over 25 million unique vistors each month, NYTimes.com is the #1 individual newspaper site in the U.S. Access and connect with award-winning journalism in articles, video, slide shows and multimedia features - and become part of one of the most engaged, loyal community readers on the Web.
The International Herald Tribune is the global edition of The New York Times and provides a balanced, intelligent perspective on world news, business, culture, sport and more, making it required reading for half a million influential, sophisticated readers in 160 countries around the world.
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PRESTIGE HOME MARKETING PLAN
PRESTIGE HOME MARKETING PLAN
Robb Report Exceptional Properties
offers unparalleled access to those who
are discriminating home and property owners. These highly sought after
consumers, many of whom own
multiple residences, are responsible for
a disproportionate amount of spending
on luxury home goods and services,
and are active buyers and sellers of luxury properties.
Jetset Magazine is the leader in digital advertising for the luxury market with access to an exclusive audience of the wealthiest demographic in the world. Advertisers benefit from cost-effective marketing by reaching a highly concentrated audience of the 1% controlling more than 50% of the world’s wealth. Jetsetmag.com receives millions of page views each month in addition to the 36,000 digital subscribers who read the magazine online every issue.
781-419-9300 | www.premierpropertiesne.com
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Testimonials... “I can’t really say enough good things about your follow-though, care, smarts and guidance throughout the entire process. We feel very lucky to have found you and will recommend you to anyone we know.” -Dan
“I just wanted to let you know what an outstanding job you did. The follow-up and dedication was amazing. Through this challenging process you never gave up and encouraged us to do the same. After many denials, we now have keys in hand! I credit you for a big part...I will recommend you to everyone I know looking for Realty services.” -Jennifer
What you should know...
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About Our Team
erving others is at our core center. There is nothing more fulfilling than to know our assistance has been instrumental in helping our clients, or the community. We believe that providing value and ‘giving back’ is an essential element to life and we truly appreciate each opportunity to do so. We’re committed to focused efforts to serve our military members, donating goods to local food shelves, St. Jude’s Hospital, and to our local dedicated firefighters. Real estate is one of the largest and most personal investments most of us will every make. We take that investment and our professional responsibility very seriously. You can feel your best interests will remain our priority and focus. You have many options when it comes to selecting who you choose to do business with. 22 Premier Properties of New England
“I give you 5 out of 5 stars across the board! You are a wonderful Realtor and great company. I will be recommending you to anyone I know who needs real estate help!” -Lisa
“We are very happy with your office. We regret not calling sooner! To the office staff, thank you from the bottom of our hearts for being so nice to us! You guys DO know what you are doing at your office.” -Jeanne and Herb
It can be confusing when trying to decide what’s best and how to proceed with this important decision. Our intent is to earn your trust and your business. We will never take the privilege of working with you for granted! Regardless of our skills and talents, or how many sales we’ve closed in the past, we believe every new seller or buyer is a brand new opportunity to provide service with excellence and to deliver 100% of our best. It’s our privilege to get to know you. We enjoy nurturing professional friendships that last a lifetime and we look forward to working with you! With Appreciation,
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