ELEVATING YOUR CLIENT’S SPRING 2021 | GALLERIE MAGAZINE | 26
PERSONAL BRAND By Jamie Poh PERSONAL BRAND PHOTOGRAPHY POPPED ONTO MY RADAR BACK IN 2017. AT THE TIME, I WAS STILL WORKING A FULL-TIME CORPORATE JOB, AND ON THE BRINK OF A HUGE MELTDOWN THAT WOULD CHANGE MY LIFE FOR THE BETTER. I FIRST CAME ACROSS PERSONAL BRAND PHOTOGRAPHY WHEN LISTENING TO A FACEBOOK LIVE PRESENTATION BY JAMIE SWANSON OF THE MODERN TOG. SHE SPOKE ABOUT THIS NEW GENRE OF PHOTOGRAPHY THAT SHE FELT WHOLEHEARTEDLY WAS GOING TO BECOME SOMETHING OF INTEREST TO A LOT OF PEOPLE IN THE COMING YEARS. TURNS OUT SHE WAS RIGHT.
At the time, I found the idea intriguing, but it wasn’t until a year later that I decided to pursue it. I’m glad that I did. With Social Media becoming increasingly popular and the ‘norm’ for business marketing, it’s almost a necessity these days to be on at least one platform if you’re a business owner. For myself, I aim to be on as many as I can however, I tend to stick to Instagram as its portfolio style of presentation works well for visual artists like ourselves here in PPOC. So, let’s dive into what Personal Brand Photography is all about.
WHAT IS PERSONAL BRAND PHOTOGRAPHY? Personal Brand Photography is photography to showcase who your client is in their business and personal life.
