Vogue India Internship 2014- 2015 by Praatika Mehra

As a part of the industry experience semester at Pearl Academy, New Delhi, I was hired as Digital Intern at Vogue India. I moved to Mumbai (India) from October 2014 to February 2015 to be a part of the Vogue India Digital team. Under the mentorship of Sita Wadhwani, digital editor, I wrote feature stories, created graphics for the website, uploaded stories and assisted in research work. In this document I have compiled all the PDFs of the work done. These are the ones that I have been given by-lines for. It was truly one of the most defining experiences in terms of both personal and professional growth for me.

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Inside Soha Ali Khan and Kunal Khemu's wedding Praatika Mehra | 27 Jan 2015 Like

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An evening of beauty at Moonriver

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A dreamy wedding affair was et ched in t he st ars for t he pair when Kunal Khemu proposed t o his longt ime girlfriend in Paris. Soha's engagement announcement on Twit t er clocked t he count down for t he await ed royal wedding.

soha ali khan

Sanjay Hinduja's fairytale wedding

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It gives me great happiness to share with you all that Kunal proposed to me in Paris with the most perfect ring in the world and I said yes

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Saif Ali Khan's lit t le sist er t ied t he knot wit h her dapper looking fiancﾃｩ and best friend in a gold dust ed Sabyasachi legenga, on January 25. The int imat e ceremony t ook place at Khans' Mumbai residence. St rict ly a family only affair; Mr. & Mrs. Khemu were spot t ed waving t o t he crowd wit h t he bride's immediat e kin aft er t he exchange of t heir marit al vows.

Please visit: http://www.vogue.in/content/inside-soha-ali-khan-and-kunal-khemus-wedding#1 to view the page.

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Fashion Focus

If you ain't painting the town pink this V-Day Praatika Mehra | 13 Feb 2015 Like

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7 things to know about Gigi Hadid

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Valent ine's Day gift ing rit uals can be t ricky. His t oken of love t o you could make your heart skip a beat … or just as likely, it could disappear in t he blackhole of your closet , never t o see t he light of day. If you're t he kind of girl who shudders at t he sight of pink, hat es t hose furry st uffed t oys rest ing on cheesy depart ment st ore shelves, and whose only t hought at t he sight of a rose pet al t rail is t he subsequent clean up… fear not . That doesn't mean you're t he grinch of V-Day. It just means you'd like t o receive somet hing on t his day of love t hat 's not red, pink and cut e all over. So let t his alt ernat ive gift guide be your saviour. St ick it on his fridge, drop a few hint s and soot he t hose st rained nerves.

Fashion insiders: friends or foes?

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Suit yourself Praatika Mehra | 10 Feb 2015 Like

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7 big trends to follow from Resort 2015

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St raddling t he line bet ween office proper and comfort chic can become a full t ime job. Inst ead of raiding your wardrobe every morning frant ically, it 's advisable t o invest in some solid pieces t hat work 24/7 (or at least from 9 t o 5). For days when you're in t he mood t o dit ch t he neut rals - browns, t an, whit e and black - opt for St ella McCart ney's powder blue blazer and t rouser duo, or Tomas Maier's workwear gear in a st art ling red. Experiment wit h t ext ures wit h an Oscar de la Rent a skirt suit or channel an old school vibe wit h Ralph Lauren's insignia ladened jacket and pant s.

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Please visit: http://www.vogue.in/content/suit-guide#1 to view the page. YOU SHOULD ALSO SEE

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Workwear can be t ricky. Most professions compel us t o conform t o corporat e prot ocol when it comes t o picking workwear at t ire. As a result , we bow down t o just a handful of colours and t ext ures.

How to dress for a destination wedding

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Who wore what: Grammy Awards 2015 Praatika Mehra | 09 Feb 2015 Like

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Best dressed this week

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Stylish star couples we love

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Here's a redcarpet t hat out shone t he grandeur of January's biggest night s. 2015's Grammy night saw music's mist resses channeling t heir fierciest avat ars wit h a loft y dose of shimmer and bling. Plunging necklines accompanied t high-high slit s, sheer made an appearance wit h surface embellishment and black became t he go-t o colour of t he night . Flaunt ing t hose t rademark curves and a new short hairdo, Kim Kardashian stepped out in a dull gold sequinned Jean Paul Gaultier couture number. Who doesn't love a bit of Gaultier sparkle on such

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starry nights?

4. The Three-Step Revolution Mrs West wasn't t he only one who t ook t he st ar-dust ed, shimmery rout e. Rit a Ora's bodycon Prada pick shimmered bright er t han t he paparazzi's flashing light s. While Ariana Grande t eased wit h just t he right amount of silver lamé in her prist ine whit e Versace, Nicki Minaj induced a '20s flapper-era nost algia in a t assled Tom Ford.

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Going simpler han t he world is used t o seeing her, Lady Gaga left t he 'meat ' in t he fridge Please visit: thttp://www.vogue.in/content/who-wore-what-grammy-awards-2015 to view the page. and reached t he red carpet in Brandon Maxwell. A t high-high slit and plunging neckline channelled t he '90s fet ish for sexy.

Kat y Perry accessoried her barely-t here sheer and t assle Zuhair Murad dress wit h lavender hued long bob, while Taylor Swift flirt ed wit h her new found NY elegance in a t eal ombre Elie Saab wonder. She wasn't t he only one flaunt ing a vibrant colour t his evening. 77-year-old Jane Fonda stood out just as strong as the new stars on the block, wearing an emerald green Balmain bodysuit.

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Bulgari returns to India after four years Praatika Mehra | 21 Nov 2014 Like

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Arpita Khan's wedding Rohit Gandhi-Rahul Khanna celebrate their and reception - take new Delhi store over the internet

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When a jewellery giant like Bulgari ret urns t o India aft er a four-year exile, a celebrat ion is mandat ory. Up unt il now, devot ees of t he label have found solace in t he lingering presence of t he brand across t he fragrance count ers in various malls. That 's about t o change. Acquired by LVMH in 2011 (for an impressive $5.2 billion), Bulgari is now here t o st ay for good. The label has opened it s first luxury bout ique at Emporio Mall, Delhi – signalling t hat it is ready t o embrace t he luxury shoppers of Indian soil. To really make t his launch st and out , Bulgari t eamed up wit h cout urier Anamika Khanna t o host a fashion show for it s guest s, including Sonam Kapoor, Arjun Rampal and Tarun Tahiliani, where models wearing Khanna's decadent designs and Bulgari's best jewels walked t he ramp. The set t ing for t he evening was The Taj Palace, Delhi, and t he look was opulent . Imagine the grandeur radiating from the 130-year-old heritage founded by Sotirios Voulgaris, combined

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with Anamika staple aesthetic, rich in golds and ivory. It's safe to say that the capital Please visit:Khanna's http://www.vogue.in/content/bulgari-returns-india-after-four-years to view the page. witnessed something extraordinary on November 20. The backdrop also featured pictures of celebrities, present and past, in their favourite Bulgari jewellery. Vogue's favourite: a photograph of Grace Jones (the original inspiration for Kim Kardashian's internet breaking shoot) in Bulgari jewels.

Sharing t he same breat hing space wit h exist ing luxury houses like Louis Vuit t on, Dior, Cart ier and Gucci – t he first resident s of Emporio Mall – t he recent opening of t he Rome-based jewellery and wat ch ret ailer is a reflect ion of India's growing luxury market .

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Bollywood celebrates Diwali with the Bachchans and Aamir Khan 03 Nov 2014 Like

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Best dressed: Mumbai Film Festival 2014

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Tinslet own folks divided t heir t ime well bet ween t he t wo most await ed Diwali celebrat ions of t he year. They were first spot t ed at Bachchans' (all dressed in Abu Jani Sandeep Khosla), who host ed a lavish Diwali feast .

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The st ars were t hen welcomed wit h open arms for anot her round of cards and bubbly by t he dapper looking Aamir Khan, who wore a classic whit e chikankari kurt a t eamed wit h a whit e cot t on pyjama. The night 's highlight s were Deepika Padukone and Nargis Fakhri, spot t ed hand-in-hand exit ing t he part y. Padukone looked elegant in a scarlet Sabyasachi saree wit h int ricat e champagne border, a ravishing and fest ive choice for Diwali. Fakhri on t he ot her hand, sport ing a bold bindi, was wearing an SVA by Sonam and Paras Modi saree. - Praat ika Mehra - You can also see: The 50 visit: Best Saris of 2014 Please http://www.vogue.in/content/bollywood-celebrates-diwali-bachchans-and-aamir-khan to view the page. Cool Girl Runway Hairdos you need t o t ry Red Roundup: Best of Wedding Wear 2014

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Fashion Focus Vlogs – fashion and beauty have a new shire

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Praatika Mehra | 14 Nov 2014 Like

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St ret ch beyond t he pages of glossies and have life-alt ering make-up hacks, fashion hauls, and mont hly beaut y must -haves delivered st raight on t o your lapt op screen. Fashion and beaut y have found a new shire in t he vast int ernet sphere in t he form of vlogs (video blogs). A rising number of vloggers (video bloggers) have t aken upon t he t ask t o solve all your st yle dilemmas. Wit h a million plus subscribers, t hey share handy beaut y based t ut orials, st yling t ips, skincare regimes on a day-t o-day basis.

Kim Kardashian's kraziest kuckoo fashion moments

Review: The week in pictures

Here’s a list of t he t op six fashion and beaut y vloggers who are wort h subscribing t o:

Zoe Sugg | Zoella

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You can find easy-t o-do hairst yles and braiding t echniques which you can mast er under five minut es. From skincare t ut orials t o everyday make-up wearing art , Sugg has filmed it all. The vlogger, who was recenlt y int erviewed by Vogue UK for t he November issue, also feat ures her favourit e t ried and t est ed beaut y product s on a mont hly basis for her viewers t o t ry t hem out .

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3. 5 steps to Beyoncé's goddess glow

4. The Three-Step Revolution 5. Culture fix: Your guide to a Vogue weekend

Please visit: http://www.vogue.in/content/vlogs-%E2%80%93-fashion-and-beauty%E2%80%99s-newshire to view the page.

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Halloween at haunted house of bhane. Praatika Mehra | 03 Nov 2014 Like

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Bollywood celebrates Diwali with the Bachchans and Aamir Khan

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The Business of Fashion celebrates #BoF500 in India

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Cont emporary Indian prêt label – bhane. – t eamed wit h Absolut - t o deliver us a heady Halloween night . An abandoned house in Sunder Nagar (New Delhi) was t ransformed int o t he The Haunt ed House of bhane. where t he guest s donned t heir best gory at t ire and welcomed t he night of horror. A giant spider web await ed t he guest s in t he core of t he house, where t he crowd jived on t he beat s of bhane.’s resident DJs – Moniker and Madst arbase - under a ceiling of dangling eye balls rest ing on walls covered wit h blood splat t er. Anot her remarkable inst allat ion was a wooden coffin inspired by t he iconic shape of Absolut bot t le. Halloween t hemed bars served a range of cockt ails in t he newly int roduced Absolut flaska, designed t o keep t he spirit of Halloween int act t hrough t he night .

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Please visit: http://www.vogue.in/content/halloween-haunted-house-bhane to view the page. Spot t ed in a boxing robe was one half of t he designer duo of Heumn – Pranav Mishra wit h t he label's ot her half - Shyma Shet t y who sport ed a bloodied face. Designers Shivan & Narresh, Amrit Kumar from NorBlackNorWhit e, Anand Bhushan, Rimzim Dadu; models Surily and Diva; Kaabia and Sasha of Out house; Rod Anker and Vandana Verma were amongst t he invit ed resident s of t he haunt ed house.

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Culture & Entertaining The easy fix to your Diwali gifting woes

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Don't let t he st ress of gift ing dampen your fest ive spirit s t his Diwali. Cherryt in's handy gift ing guide is an easy way t o find somet hing special for your loved ones. Here's t heir t op 5 list :

Gourmet box

Rent a master chef for your next dinner party

First look: Madhuri Dixit stars in film for #VogueEmpower

Let 's be honest —Diwali is incomplet e wit hout boxes filled wit h cashew nut s, raisins and almonds. Dry fruit s are t he essence of Diwali, and keeping t hat in mind, Cherry Tin let s you select t he dry fruit s of your choice and encase t hem in a special red or zardozi box t hat comes wit h a t heme based card for t he occassion.

Silver champagne flutes 1.

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Fashion Focus 12 film-inspired Halloween costume ideas

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Halloween is t he t ime t o indulge in your secret alt er-ego. But if you're having t rouble put t ing it int o cost ume, cinema has plent y of charact ers t o be inspired by. No mat t er how much t ime and effort you choose t o invest in our out fit , t his list has you covered.

Costume level: Novice Film inspiration: Mean Girls (2004) Flash your Halloween spirit wit h minimum effort . Bring back t he Regina George's reign of t error wit h a cheeky bunny cost ume or just walk out of t he house wearing a pink T-shirt and mat ching skirt t o show your love for Pink Wednesdays.

Nimish Shah's knits for Bungalow 8 are your new all-weather wardrobe staples

The model's Instagram guide to Halloween costumes

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Film inspiration: Men in Black (1997)

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Perfect if you're going t o a part y wit h your significant ot her, Look dapper wit h your part ner in crime by opt ing for a well-t ailored black suit , crisp whit e shirt and a black t ie t o complet e t he Men In Black-inspired look. Bonus: Carry a large wat er gun t o (pret end) zap t hose aliens.

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Please visit: http://www.vogue.in/content/12-film-inspired-halloween-costume-ideas to view the page.

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Shop your zodiac colour Praatika Mehra | 21 Jan 2015 Like

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Editor's picks from Resort '15

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10 pairs of flats your feet need now

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Capricorn What set s our Capricorn lady apart from t he crowd? Her pragmat ic approach t o life. The same rule applies t o her wardrobe essent ials. It 's all about ut ilit y and funct ion wit h a serious t ouch of elegance. A caramel Prada bag fit s t he bill for t he ambit ion-driven Capricorn woman.

Aquarius You can count on Aquarians for being one t hing – unpredict able. Independent t hinkers like t hem seek for bold st at emenet pieces t hat speak volumes about t heir persona. What bet t er t han a Christ opher Kane jacket embellished wit h crochet ed neon flowers? A perfect opt ion for an Aquarian who will never set t le down for somet hing convent ional.

2. Naina Bachchan and Kunal Kapoor's grand wedding reception

3. 5 steps to Beyoncé's goddess glow

4. The Three-Step Revolution 5. Culture fix: Your guide to a Vogue weekend

Pisces Please visit: http://www.vogue.in/content/shop-your-zodiac-colour to view the page. A Piscean woman has t he innat e abilit y t o embrace change wit h an open heart . Immensively creat ive and in possession of imaginat ion t hat knows no boundary, she is a connoisseur of art ist ic t alent s. This Zac Posen's prist ine whit e st ruct ured dress is perfect for t he calm and unint errupt ed.

Aries The Aries woman is t he embodiment of energy and vibrance. She is all about sass and isn't

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Shaken, not stirred Praatika Mehra | 19 Dec 2014 Like

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Rohit Gandhi-Rahul Khanna celebrate their new Delhi store

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Bond will be seen sipping his favourit e Vodka dry Mart ini – wit h a slice of lemon peel, shaken, not st irred - next year wit h t he premiere of t he 24t h chapt er of t he 007 saga. SPECTARE (premiering on November 6, 2015), has marked t he beginning of a collaborat ion bet ween Belvedere, t he world renowned vodka label wit h Albert R Broccoli's EON Product ions, Met roGoldwyn-Mayer St udios and Sony Pict ures Ent ert ainment .

Best dressed this week

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To mark t he coming t oget her of t he connoisseurs of eminence and excellence, Belvedere t hrew a soireé at the Bond In Motion Exhibition, London Film Museum.

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A bold move by Belvedere, the spectacle witnessed the inauguration of two limited editions: first, a

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collector's edition of the bottle, etched with an image of the famous MI6 headquarters in place of the iconic Belvedere Palace in hues of Bond's favourite green instead of the label's trademark colour, blue.

glow

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The second - Belvedere's Silver Saber bottles, complete with LED lights.

Amongst t he at t endees were Tinie Tempah, rapper and GQ Man of t he Year alumnus, act or

Please to view the page. Douglashttp://www.vogue.in/content/belvedere-007-collaboration-celebration Boot h, model Lily Cole and Pixie Geldaf along wit h Brit ish fashion blogger Ella Cat liff. Like

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Fashion News

North East Project x Indie-geniuses Praatika Mehra | 26 Nov 2014 Like

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Gaurav Gupta celebrates a decade in fashion

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If you cruise t he indie-wave, you can now delve in an array of t ravel accessories, clot hing, furnit ure and shoes designed and woven wit h t ribal mot ifs and pat t erns of India's Nort heast region. 'Nort h East Project ' (NEP), a movement anchored by Impulse Social Ent erprises and t he Brewhouse, is an amalgamat ion of design energies of off-cent re fashion labels like NorBlack NorWhit e, Bhane, 1701, Fizzy Goblet and Safomasi wit h a t ouch of social act ivism.

Exclusive: Watch Lily Donaldson try her Swarovski corset

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The first collect ion for t he NEP (dubbed as 'Cut from t he same clot h') consist s of product s, designed and execut ed wit h indigenous fabrics of t he Nort heast , woven by t he t radit ional weavers of t he Mishing t ribe in Assam on bamboo looms. One can opt for a passport case by leat her bout ique 1701, or a Mexican siest a set from urban noisemakers NorBlack NorWhit e. Each design incorporat es t he mot ifs of t he Nort heast region. Wit h t heir rising popularit y amongst t he yout h, t hese labels are on t he verge of t riggering a

4. The Three-Step Revolution 5. Culture fix: Your guide to a Vogue weekend

Please momenthttp://www.vogue.in/content/new-wave-indie-genious-designers um direct ed t owards moulding fashion int o not just a means of mass consumpt ion, to view the page. but also a hub of a holist ic and sust ainable economic ecosyst em, which can help brands t o t ap on t o t he vast reservoir of t ext iles and skills in t he long run. In ret urn, t he movement ensures employment opport unit ies for t ribal weavers and empowers t hem t o sust ain a livelihood t hrough t heir skills - a process t hat result s in a drop in unst able migrat ion rat e. It is a st ep t owards est ablishing a profit able symbiot ic relat ionship bet ween t he t wo halves of t he indust ry by combing skills of one and market value of t he ot her. The revenue garnered will be divided bet ween t he brands and t he

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RSS-Fashion The Business of Fashion celebrates #BoF500 in India 26 Nov 2014

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One of t he most aut horit at ive and current voices in t he indust ry, The Business of Fashion, hosted a dinner in Delhi to celebrate their second #Bof500 print issue (an extensive list of the 500 most influential personalities in the realm of fashion). The BoF500 community is a close-knit circle of powerful voices that are responsible for shaping the course of fashion globally.

Some of t he most recognised names in t he fashion indust ry gat hered at The Leela Palace, New Delhi, on November 6 for t he celebrat ion. Co-host ed by act or and fashion icon Sonam Kapoor and Vogue India's fashion feat ures direct or Bandana Tewari, along wit h BoF's founder and edit or-in-chief – Imran Amed – t he event acknowledged t he accomplishment s of t he guiding forces behind t he fashion circuit in India. "The Indian fashion communit y embraced BoF since t he very early days of BoF back in 2007. It was long overdue t hat we celebrat e t he diversit y, creat ivit y and business savvy t hat makes t his one of t he most vibrant fashion indust ries in t he world, and one which proudly marches t o it s own beat ", says Amed.

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The second annual #BOF500 issue hit t he int ernet sphere on 22nd Sept ember 2014, followed by a special print edit ion, t it led 'Polymat hs & Mult it askers', feat uring in-dept h conversat ions wit h t he pioneers of t he BOF 500 communit y. The list proudly includes 20 key names from t he Indian fashion circle including designers Manish Malhot ra, Tarun Tahiliani, Sabyasachi Mukherjee, Rahul Mishra, Rohit Bal and Anamika Khanna; ent repreneurs who have offered innovat ive means for young Indians t o consume fashion—Maithili Ahluwalia (founder of Bungalow 8), Mukesh Bansal (founder of Myntra) and Cecilia

Please http://www.vogue.in/content/business-fashion-celebrates-bof500-india-0 to view the page. from the media – Vogue India's fashion director Anaita Shroff Adajania and fashion features director Morelli Parikh & Julie Leymarie (co-founders of Le Mill); photographer Bharat Sikka; and influential figures Bandana Tewari. Bollywood's Sonam Kapoor and Kangana Ranaut (known for their experimental choices and fashion risks) are also part of the BoF500 list.

"As a keen part icipant and follower of fashion, I was honoured t o be named amongst t he BoF 500 for t wo years running," says Sonam Kapoor. "Connect ing wit h BoF has enabled me t o engage wit h t he global fashion indust ry, bot h here in India and abroad and I applaud BoF's role in connect ing t his excit ing group of fashion influencers around t he world."

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Fashion News Payal Khandwala designs Mumbai's latest fashion concept store Rujuta Vaidya | 16 Oct 2014 Like

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WikiLeaks launches fashion label

Grant s Building, a beaut iful herit age st ruct ure on Art hur Bunder Road in Colaba, has an art sy new t enant . When lifest yle concept st ore Bungalow 8 moved out t his mont h on t he expiry of it s six-year lease, Mumbai art ist and designer Payal Khandwala moved in. In a record five weeks, and wit hout t he aid of a decorat or, t he hands-on art ist t ransformed t he first floor loft y st udio space int o an exclusively black and gold coloured fashion bout ique for her eponymous clot hing line. The only source of colour are her clot hes and her art . Vogue met t he designer t wo days before her opening on Oct ober 16, amidst carpent ry and pipes, t o find out what 's next in line for her brand. "When you st ock at ot her st ores you are always a part of t heir narrat ive, not ent irely yours," says t he designer. "Here I want all t he clot hes t o be in t he cent re because we use so much colour t hat I want ed t he black t o encase it . I hardly ever wear black anymore, because I lived in New York for so long, I am done wit h wearing all t he black I could in a lifet ime."

Sneak peek: Alexander Wang's collection for H&M

5 stylish dĂŠcor accents for your bedroom

2. Naina Bachchan and Kunal Kapoor's grand wedding reception

3. 5 steps to BeyoncĂŠ's goddess glow

4. The Three-Step Revolution 5. Culture fix: Your guide to a Vogue weekend

For this feature, I had only clicked the images for the story. Please http://www.vogue.in/content/payalkhandwalas-opens-flagship-store-mumbai#1 to view the page. She's colour coding here t oo, by hanging all t he clot hes up in blocks. There are also new addit ions t o t he designer's ot herwise colour int ensive aest het ic in t he form of print s, brocades and in t he near fut ure even embroidery. "We want ed t he t ransit ion from colour blocked t o print t o be gradual and for t he pieces t o