Book

EAT SMART

HAND BOOK SDES-502 human thinking

Gauri , Jessica & Prachi

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Prof. William Woods

CONTENTS 1 Who are we?

2 Why are we here?

3 Objective

4 Research

7 Our Package

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5 Meal Trends

6 Financial Analysis

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Our O er Takeaway

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EAT SMART

Who are we?

Eat Smart was born in the winter of 2016 when a team of graduate students decided to improve upon America’s public elementary school cafeteria systems.

Made up of designers from di erent backgrounds, Eat Smart is a well-rounded educational service focussing on solving America’s childhood obesity problem by partnering with institutions.

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EAT SMART

Why are we here?

Through creative problem solving methods, Eat Smart mends these issues by engaging students with bright signage, educating both students and parents about nutrition and o ering a healthy menu to administration.

Through various research methods the team realized issues like unengaging cafeteria settings, poor meal o erings and lack of connection between administration, students and parents.

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EAT SMART

Our Objective...

Through games and engaging branding techniques students will learn the basics of nutrition and the importance of healthy eating habits.

Healthy eating habits begin in the home so recipe cards and nutrition literature will be available to parents as well.

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EAT SMART

Secondary Research

17% (12.7 million) of children in America are obese.

Two-Third of nutrition comes from schools.

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EAT SMART

School Meal Trends 타 타

19.8 million free lunches 2.2 million reduced price (student pays $.40)

타 타

8.5 million full price 5 billion lunches are served annually

90% Elementary School Children eat their Lunch at school.

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(Source: USDA FY 2015 preliminary data)

EAT SMART

Reimbursement Rates: School meal programs are reimbursed by the U.S. Department of Agriculture for each meal they serve. Ÿ Ÿ Ÿ

Free: $3.07 Reduced Price: $2.67 Paid: $0.29

Schools certified as meeting the new nutrition standards receive an additional $.06 per lunch. Ÿ An additional $.02 per lunch is provided to schools in which 60 percent or more of the second preceding school year lunches were served free or reduced price. Ÿ

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(Source: USDA FY 2015 preliminary data)

EAT SMART

Our O er: Our Package Education Meals Recipes

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EAT SMART

Education Nutrition Posters Educational Card Game Mascot Recipes

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(Source: USDA FY 2015 preliminary data)

EAT SMART

Nutrition: Financial Analysis Existing Meals

Projected Meals

Established Price per lunch (Full): $2.18

Projected Price per lunch (Full): $2.62

Established Price per lunch (Discounted): $0.40

Projected Price per lunch (Discounted): $0.48

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(Source: USDA FY 2015 preliminary data)

EAT SMART

Nutrition: Food Pyramid Existing Meals

Projected Meals

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(Source: USDA FY 2015 preliminary data)

EAT SMART

Nutrition: Sample Menu

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EAT SMART

Poster Samples Posters with the mascot promoting healthy eating

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EAT SMART

Poster Samples/Wall Decals

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EAT SMART

Long Term Benefits Ÿ

Increased productivity leads to faster development

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Students are more likely to excel in extracurricular activities

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Learned healthy eating habits in adolescence lead to a healthy adulthood

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Better testing performance on standardized tests

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EAT SMART