CRAFT NETWORK INDIA LLP
Brand Identity
CRAFT NETWORK I N D I A
I
The tittle in the ‘I’
N for Network C for craft
The tittle in the ‘I’
CRAFT NETWORK INDIA
PANTONE 5455C
PANTONE 393C
Colour Palette The colors chosen are close to earthy Indian colors which are
the essence of traditional crafts. The grays and the yellow form
PANTONE 410C
PANTONE 446C
PANTONE 146C
perfect accents to each other.
Craft Network India LLP is a e-retail company from Bangalore, India that promotes and sells handcrafted goods. The company sells and promotes Indian weavers and craftsmen.
In my branding solution, The focus was on the initials of name and its meaning, trying to look for something abstract & visualize it in a simple graphic form. Top notch.
In the same time we wanted to guarantee visual & tactile sensations. Earthy and simple, but leaves an impact.