Empressario_Oct-Nov 2013

Spe c i alEdi t i on

Oct ober-November2013

EMPRESSARI O V o l .

XI s s .

1

I MTH y d e r a b a d

Co nt e nt s Pr ar ambhSpeaks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 W ackyI deas Downl oadi ngFood. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Mont hl yFeat ur es Cor por at eI l l us i on. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Fl i pkar t-TheIdealEntrepreneurialVenture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Googl e-DoNoEvil. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 New Tr endsi nt heI ndi anBr eakf as tSegment. . . . . . . . . . . . . . . . . . . . . . . . . .

1 0 I nnov at i v eSus t ai nabl eAgr i cul t ur e-NeedofourNation. . . . . . . . . . . . . . . . . . .

1 2 Obs er v i ngdi v er s i t yf r om anew per s pect i v e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 5 How t ot r ans l at eanew i deai nt oas mar t phoneapp?. . . . . . . .

1 7 I MTExper i enci ngEnt r epr eneur s hi p Ses s i onbyMr .

RahulChowdhur y. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1 9 Ses s i onbyMr .

Badr iShes hadr i. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20 Addons. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22 Team Pr ar ambh. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23

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Pr a r a mbhS pe a ks I nnov a t i oni st hes pe c i f i ci ns t r ume ntofe nt r e pr e ne ur s hi p.Thea c tt ha te ndowsr e s our c e swi t hane w c a pa c i t yt oc r e a t ewe a l t h–Pe t e rDr uc k e r .

I nt hi se r aofi nf or ma t i on,c ha ng ei st heonl yc ons t a ntphe nome nona ndt os ur v i v et hi sc ha ng e i nnov a t i oni st hek e y .I nnov a t i oni ss ol v i ngpr obl e msi nne we f f i c i e ntwa y s ,i nwa y shi t he r t ounk nown t oy ou.I ti st hene e doft hehourf ort hene wa g ee nt r e pr e ne ur st ot hi nkoutoft heboxa ndde v e l op pi one e r i ngbus i ne s s e s .Thi se r aha swi t ne s s e dt ot a l l yne wf or m ofe nt r e pr e ne ur s hi pi nt hef or m ofl e g e ndsl i k eSt e v eJ obs ,La r r yPa g e ,Se r g e yBr i na ndal otmor e .The yha v ea l wa y sbe l i e v e di npr ov i di ng s ome t hi ngne wt ot hewor l d.The yc r e a t e dne e df ort he i rpr oduc t sa ndc ons t a nt l yma ppe dt hec ha ng e s i nt hema r k e t , s oa st oi nc or por a t et he mi nt hepr oduc t s .

Thi si s s ueofEmpr e s s a r i opr e s e nt st oy out hev e nt ur e swhi c ha r ei ns omeort heot he rwa yl i nk e dt o i nnov a t i on.

Wea l s obr i ngt oy oune wi de a sof s t ude nt swhi c hc a nt ur ni nt obus i ne s s e s .

Weha v et ouc he d uponv a r i ousf i e l dsofbus i ne s sr a ng i ngf r om Ec omme r c et os ma r t phonea ppl i c a t i ons .Thec e nt r a li de a oft hi si s s uei st opr e s e ntt oy ouac a nv a sofr e v ol ut i ona r yi de a spa i nt e dwi t ht hec ol or sofi nnov a t i on.

I MT Hy de r a ba d,r e c e nt l yha dag r e a tl e a r ni nge x pe r i e nc e ,i nt e r a c t i ngwi t ht heCEOsofdi f f e r e nt c ompa ni e si n Bus i ne s sOr i e nt a t i on Pr og r a m –2013.Thes t a l wa r t soft hei ndus t r ys ha r e dt he i r e x pe r i e nc e sa ndt ookt hes t ude nt sonaj our ne yofwi s dom.Wewe r eg r a c e dbyt hepr e s e nc eoft wof i r s t g e ne r a t i on e nt r e pr e ne ur sdur i ngt hi spr og r a m –Mr .Ra hulChowdhur y( CoFounde ra ndBoa r d Me mbe r ,Re bootSy s t e msPv t .Lt d)a ndMr .Ba dr iShe s ha dr i( MD,Ne wHor i z onMe di a ;Founde rof Cr i c i nf o) .Att hee nd oft hi si s s ue ,weha v ee x pe r i e nc e soft hes t ude nt sdur i ngt he s es e s s i ons .

St e v eJ obss a i d“ Youc a n’ ta s kc us t ome r swha tt he ywa nta ndt he nt r yt og i v et ha tt ot he m.Byt het i me y oug e ti tbui l t ,t he y ’ l lwa nts ome t hi ngne w. ”Ont hi snot ewewoul dl i k et oe nc our a g ey out os t a r t bui l di ngupony ouri de a sa ndde v e l opi ngt he mi nt og r e a tbus i ne s s e s .

Le t ’ sma k eabe t t e rt omor r ow.

Ha ppyRe a di ng ! !

Te a m Pr a r a mbh

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Wa c kyI de a s

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Do wnl o a di ngFo o d Akas hGada I MT Ghaz i abad

Everi magi ned whati twoul d bel i kei fy ou wer eabl et o downl oad f ood f r om t he i nt er netl i keas ongoramovi e.Wel l ,her ei sanover vi ew oft hepr oc es sast ohow i twi l lexac t l ywor k.

TheI dea: I thasbeens ai dt hataper s onwi l lbehi ghl yi mpr es s edbyt ec hnol ogywhens /he wi l lbe abl et o downl oad f ood.The i dea i st o make a webs i t et hatwoul d hel p ac hi evet hi ss eemi ngl yi mpos s i bl et as k.

Needf ors uchani dea: Wheny ouwantt oor derf ood,y ougoonl i net oc hec kmenu' s( f r om webs i t esl i ke z omat o. c om et c .) ,t henmakeanot eofal lt henec es s ar yi t emsy ouneed, c al c ul at e i ft het ot albi l li swi t hi ny ourbudget ,c ont ac tt her es t aur antvi aphoneand t hen r eac houtf ory ourwal l ett opayt hedel i ver yboyonr ec ei vi ngt heor der .Evenwhen y ouwi s ht ovi s i tar es t aur ant ,y oumayhavet os t andi naqueuef ort het abl e.And onc ey ouoc c upyat abl e,y ouhavet owai tf ort hef oodt obes er ved.Thei deai st o c utdownont hi st i me.

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Speci f i cdet ai l s : Thewebs i t ewi l lhavet hemenuofal lt her es t aur ant si nt hec i t y .Thepr oc edur ei s f ur t herdi vi dedi nt ot wopar t s : 1.HomeDel i ver y:I nt hi s ,t heus ergoest hr ough t hemenu and s el ec t st hef ood i t emst hathewant st o buy .Thebi l lamounti sgener at ed ac c or di ngl yand c an be s een att hebot t om s ot hatt heus erc an mani pul at ehi s /herc hoi c est os ui tt he budget .Onc et heor deri sc ompl et e,s he/hepay st hebi l lonl i nevi aac r edi t /debi t c ar dandt hec or r es pondi ngr es t aur antr es pondswi t hac ount downoft het i mel ef t .

Ther es t aur antowner sar egi venanenc r y pt edkeyt hr oughwhi c ht heyc an r es pond t ot heor der( s pec i f y i ngt het i meandavai l abi l i t yoff ood)per t ai ni ngonl yt ot hei r r es t aur ant .Thi si ss ameasdownl oadi ngamovi eoranyot hers er vi c e,whi c hs hows ac ount downonc ey oupayf ori t .Ass oonasc ount downnear sz er o," DI NG DONG"

2.Phys i calVi s i t :A per s on,who wi s hest o enj oyan ambi enc eoft her es t aur ant , wi t houtwai t i ngi nt hequeuef ort het abl eorf ort hes er vi c et i me,c ans i mpl ypl ac e t heor dervi at hewebs i t e( asi n ear l i erc as e) .When i tc omest o pay ment ,hemay pr ef er pay i ng vi ac r edi t /debi tc ar dt hr ough t he webs i t e or pay by c as h att he r es t aur ant .Ther es t aur antagai ns howsac ount down( dependi ngont heavai l abi l i t y oft abl eand t i mef orpr epar i ngt hef ood)t ot heus erwho ac c or di ngl yadj us t shi s j our neyt or eac ht her es t aur ant .I magi negoi ngt ot her es t aur ant ,wher eat abl ei s r es er vedf ory ouandt hey ummyhotf oodal r eadyont het abl e!

The webs i t ei st ar get ed at wor ki ng pr of es s i onal s and f ami l i es of met r oc i t i es i r r es pec t i veoft hei nc omegr oup.Thi swebs i t ec anhel pi nef f i c i ent l yc at er i ngt ot he c us t omer swhowanthi ghr es pons i venes sast heyar es hor tont i me.

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Mo nt hl yFe a t ur e s

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Co r po r a t eI l l us i o n GAURISI NGH Uni ver s i t yofDel hi

Women,t oday ,havec r os s edt hevi r t ualboundar i esc r eat edf ort hem byt hes oc i et y .

Theyar enothes i t anti nvoi c i ngt hei ropi ni ons .Theydon’ tneedamant opayt hei r bi l l s .Theydon’ tneedaman t opul lac hai rf ort hem att hedi ni ngt abl e.Theyar e f i nanc i al l yandps y c hol ogi c al l yi ndependent .

Pr ovi ngt heyar ebet t ert hant he‘ s t r ongers ex’ ,t oday ’ swomenhavec hangedt hef ac e oft heI ndi an c ul t ur e.Theyf eelempower ed.Oneoft hef i nes texampl esofwomen empower mentc ons i der edi st hegr owi ngpr es enc eofwomeni nt hec or por at es ec t or .

Thi smal edomi nat edar eai snow s eei ngt heot herhal foft hes oc i et y .

I nvol vementofwomen al l owst heempl oy er san ac c es st o a wi derpooloft al ent .

Women ar ec al m,c ompos ed and f oc us ed.Theyhave bet t erl eader s hi ps ki l l sand c ommuni c at i onpr of i c i enc y .Andhenc epr ovebet t ers ui t edt os omej obpr of i l est han t hei r mal ec ount er par t s .Openi ng l eader s hi p pos i t i onst o women c ont r i but est o expandi ngt het al entpoolaswomenl eader sac tasr ol emodel s .Theyenc our ageot her woment oappl yf orl eader s hi ppos i t i ons .

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Augus t2013 s aw t heappoi nt mentofAr undhat iBhat t ac har y aast hemanagi ng di r ec t oroft hec ount r y ’ sl ar ges tl ender ,St at eBankofI ndi a.Theupr oari nt he paper swasnotasmuc haboutt heappoi nt mentofanew c hi efasmuc haboutt he s el ec t i onofaf i r s t‘ l ady ’head.

Des pi t et he advant agesofac hi evi ng gender equal i t yi nt he c or por at es ec t or , i nequal i t i esper s i s tac r os st her egi on.Womenhaves t ar t edt oout numbermeni n t hi sr egi on;buts t i l lr emai n under r epr es ent ed i nt he t op managementand dec i s i onmaki ngpos i t i ons .

Ac r os st her egi on,women t endt ohavemor ec ar eeri nt er r upt i onsmai nl yduet o c ar er es pons i bi l i t i es .Thes edi f f er enc esc ont r i but et ol owerear ni ngs( genderpay gaps )ands l ow c ar eerpr ogr es s i ons .Womenc ont i nuet opr edomi nat ei nt hel ower s t r at um of t he c ar eer l adder and ar es t r ongl y under r epr es ent ed i n t op managementac r os st her egi on.

Thi sdepi c t st het y r annyoft hemal edomi nanc et hathasbeengoi ngons i nc ef or ever . And even when women havebec omehi ghl yeduc at ed ( mor et han men i n s omec as es )t heyhavet of ac et hes t i gmaoft he‘ f ai r ers ex’ .

Looki ngatt hegr oundf r om t hes ky ,ever y t hi ngs eemst obei nl evel .Butt hec l os er y ou c omet hec l ear erar et hedi f f er enc es .Wec an al lhar p aboutt hef ac tt hat womenar ebei ngempower edj us tbec aus et heyhavegott heoppor t uni t yt oent er t hec or por at ewor l d.Butwhatac t ual l yc ount si st hati ft heyar et akenass er i ous l y ast hei rmal ec ount er par t s .

Sowheneverwequot et hi s‘ c or por at egenderequal i t y ’asan exampl eofwomen empower ment .

As kt heques t i on-I si tj us tani l l us i on?

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Fl i pka r t : TheI de a l Ent r e pr e ne ur i a l Ve nt ur e .

Ni s hantAgr awal Dur gadeviSar afI ns t i t ut eof ManagementSt udi es ,Mal ad,Mumbai

Whenever I hear about Ent r epr eneur s hi p, I al way st hi nk of t he Founder s of Fl i pkar tandt heal umniofI I T Del hi ,Sac hi nBans alandBi nnyBans al .Theydi dnot have any s t r ong f ami l y bac kgr ound;t hey had onl y wor k exper i enc e ofAmaz on.

Never t hel es s ,t hi s exper i enc e pr oved t o be enough t oc hange t he def i ni t i on of Ec ommer c ei nI ndi a.

When t heyl aunc hed Fl i pkar ti n 2007,t heywoul d neverhave i magi ned t hatt he c ompanywoul d bec ome I ndi a’ sl eadi ng ec ommer c ec ompany .Ac c or di ng t o Al exa I nt er net ( Cal i f or ni abas ed s ubs i di ar y c ompany of Amaz on whi c h pr ovi des c ommer c i alwebt r af f i cdat a) ,Fl i pkar t ' swebs i t ei soneoft het op20I ndi anwebs i t es .

Youmi ghtnotknow t hatt hef i r s tpr oduc ts ol dbyFl i pkar twast hebook,“Leavi ng Mi c r os of tt oChanget heWor l d”whi c hwasboughtbyV V K. Chandr af r om Andhr a Pr ades h.

Thej our neyoft hef ounder sbef or eand f orawhi l eaf t ert heyes t abl i s hed Fl i pkar t wasnots moot h.Theyf ac edal otofc hal l engesi nt hepr oc es sofunder s t andi ngt he c ons umerbehavi or .I tmi ghtbes hoc ki ngt oknow t hati n2007,t heymanagedt os el l onl y 100 books and t hey had no or der si n t he l as t mont h of t hat y ear .

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Theyi ni t i al l ys t ar t ed wi t h booksand l at eron l aunc hed mobi l esi n Sep 2013t o c apt ur et heemer gi ngmar ket .Fl i pkar tal s ol aunc hedi t sownpr oduc tr angeunder t he name " Di gi Fl i p" ,of f er i ng,headphones ,c omput er ac c es s or i es ,pendr i ves , c amer a,bagset c .

Thr eey ear saf t ert hel aunc h ofFl i pkar tt heyac qui r ed WeRead,as oc i albook di s c over yt ooli n 2010.I n 2011 i tac qui r ed t wo c ompani es ;Mi me360,adi gi t al c ont entpl at f or m c ompanyand Chakpak. c om,Bol l y wood newss i t et hatof f er s updat es ,phot osandvi deos .I naddi t i ont ot hat ,i n2012i tac qui r edLet s buy . c om, anI ndi aner et ai l eri nel ec t r oni c sates t i mat edUS$25mi l l i on.

Fl i pkar tl at ergener at ed f undi ngf r om vent ur ec api t alf unds .Thewor t h oft he c ompanyi sappr oxi mat el y9900 c r or er upeest i l lNov2013,whi c ht hec ompany haspl anned t o us ef ort he i mpr ovementofi t st ec hnol ogy ,s uppl yc hai n and r ec r ui t ment s .Cas h on del i ver yi sone oft he mai nr eas onsf ort he s uc c es sof Fl i pkar t . Fl i pkar t s t ar t ed t hi s c onc ept i n t he I ndi an mar ket .

Fl i pkar tes t i mat esi t ss al est or eac har oundRs .

10bi l l i onby2014.Onan aver age, Fl i pkar ts el l snear l y20pr oduc t spermi nut eandi t st ar geti st ogener at er evenue ofRs .

50bi l l i onby2015.

Sac hi nBans al ,t hec of ounderofFl i pkar tbaggedt he“Ent r epr eneuroft heYear ” awar d20122013f r om Ec onomi cTi mes .Fl i pkar ts ec ur eds ec ondpos i t i on i nt he Li s tofc heapes tmobi l es t or e 2013,c ompi l ed by I ndi an ec ommer c e obs er ver Zout ons . c om.

Ac c or di ng t o me,i nt he f ut ur e,c ompet i t i on wi l lnotbe bet ween t he pr i c es of f er ed,butbet weent hes uppl yc hai nsoft hec ompani esandhow f as tac ompany wi l lr es pond t o t hei r c us t omer s . So t hi s i s al l about I nnovat i ons i n ent r epr eneur s hi pc onc er ni ng Fl i pkar t . Ther e ar e many ot her exampl es who c hangedI ndi a’ sper c ept i on.

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Googl e“DoNoEvi l ” M.Pr at hi mmaVi not hi ni Amr i t aSchoolofBus i nes s , Coi mbat or e.

“DoNoEvi l ”,t hi shasbeent hephi l os ophyoft hi sc ompany .I thasbeenoneoft he bi gges ti nnovat i onsoft he20t hc ent ur y .A f i r mt hatopenedi t sgl obalheadquar t er s i nas mal ll i vi ngr oom gr ew i nt ooneoft hemos tpr of i t abl ef i r ms ’oft hewor l d.My s i nc er e admi r at i on t ot he f ounder s ,Mr .

Lar r yPage and Mr .

Ser gey vBr i n.J us tl i ke Appl e,Googl ewoul dn’ thaveexi s t edwi t houti t sf ounder s .

Cus t omer shavebeen t hei rpr i mec onc er n and t heyr ef us ed t ot akeanyadver t i s i ng ont hei rwebpage.

WhenGoogl es t ar t ed,i thadhi ghc ompet i t i onf r om c ompani esl i keYahoowhohad al r eadyl evel l edt hepl ay i ngf i el dsoft hes ear c hengi newar .Peopl es ai d“Ther ewi l l neverbeanot hery ahoo”.Butt henc ame‘ Googl e’ .

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Thej our neyf i r s ts t ar t ed i nt hel absofSt anf or d Uni ver s i t y ,wher eSer geywas wor ki ngon hi sPh. D.TheUni ver s i t yneeded an open s our c es ear c h engi net hat c oul d hel pi t ss t udent st odownl oad and us er es ear c h ar t i c l eseas i l y .Ser geyand Lar r yhadanans werf ort hi s .Lat erLar r yc ameupwi t ht hei deaofPageRankt hat di s pl ay ed r es ear c h paper s bas ed on “Sc i enc e Ci t at i on I ndex”. The s ame t ec hnol ogy i s us ed atGoogl et o gi ve y ou t he t op r es ul t s dependi ng on t he i mpor t anc eand r el evanc eoft hes i t e.Ri ghtf r om t hebegi nni ngt heywant ed Googl et obeavai l abl ef orf r ee.

Even t odayever y t hi ngGoogl egi vesi sf orf r ee.Cus t omer shaveal way sbeen i t s pr i mec onc er n and t heyr ef us ed t ot akeanyadver t i s i ngon t hei rwebpage.Thi s was s omet hi ngdi f f er entaboutGoogl e;t heypr ovi dedas pac ef ort hei rus er s t of i ndwhatt heywant .Wher eas ,ot hers ear c hengi nesc r ammedt hei rpageswi t h l oadsofadver t i s ement sandi nf or mat i onwhi c ht heus er sf oundannoy i ng.I ft hi s wass o,how di dGoogl eevenmakemoney ?

Theuni ques c i enc eofadver t i s i ngwasofus i ng“AdWor ds ”and“AdSens e”,whi c h di s pl ay sadsr el evantt ot hes ear c hed t ext .Even t hen Googl edi d notenc our age gl ar i ngand ani mat ed Ads .AdsatGoogl ear edi s pl ay ed bas ed on r anki ng,t he hi ghr anked ads( bas ed on numberofvi ewer s )getpl ac ed f i r s t .Adver t i s er sonl y havet opayf ort henumberoft i mest hei rAdsgetdi s pl ay ed;Googl e’ sAds y s t em exac t l ypr i c eseac hoft hem att hec ur r entmar ketpr i c e.

I ni t i al l yCEO Sc hmi dtwas t er r i f i ed aboutt hei dea,butl at erhes ai d “Lar r yand Ser geyc ameup wi t ht he t ar get edadmodel .Themodelc ombi nedwi t hs ear c hi sagol dmi ne. ”When t he number sc ameup t heyr eal i s ed Googl ewasmaki ngt wi c et hepr of i tpr evi ous l y es t i mat ed.

Googl eempl oy ed y oungpeopl ewho woul d qui c kl yadaptt ot hei rwor kc ul t ur e.

Mos t of t he empl oy ees ar e handpi c ked. Though t he of f i c es pac er ef l ec t s t hr i f t i nes s ,wor kt eamsar ef l exi bl e,al li deasand ongoi ngwor ksar eopen f or di s c us s i on and c r i t i c i s m.Googl egavei t sempl oy eesper ksofvar i ouss i z esand 20% per c entofwor kt i mewasdedi c at edt owar dsi nnovat i on.Ever y oneatGoogl e i smadet of eelt hatt heyar egoi ngt oc hanget hewor l d and “t heyar e ac t ual l y doi ngt hes ame”.

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Ne wTr e ndsi nt heI ndi a n Br e a kf a s tS e g me nt

Abhi s hekKar Uni ver s alBus i nes sSchool , Kar j at

Af t eraper i odofs t agnat i oni nt hebr eakf as ts egment ,now anumberofbi gbr ands l i ke Nes t l e,Peps i ,and I TC et c have s t ar t ed s hi f t i ng t hei rf oc us t owar ds t hi s pot ent i als egment .Even t her egi onalpl ay er shaves t ar t ed exper i ment i ngast hey don’ twantt obel ef tbehi nd.Wi t hl eadi ngpl ay er sl i keKel l oggandBaggr y sI ndi a al r eady domi nat i ng t he s egment ,al lt hes e br andshave under s t ood t he need t o c hangeac c or di ngt ot hec ons umerpr ef er enc es . Tr adi t i onalf oodi t emsl i kebr eads andt oas t s ,whi c hus edt obec ommonont hebr eakf as tt abl e,ar enow bei ngs l owl y r epl ac edbyc or nf l akes ,wheatpor r i dge,whi t eoat sandmues l i .Thi st r endi sr i s i ng wi t hl eapsand boundswi t h a 23% r i s e,es pec i al l yi nt he ur ban ar easand al s o ac c or di ngt ot hei ndus t r yexper t s ,t het r endi saboutt os t ayf ort henextf ew y ear s .

REASONSFOR THE CHANGE LESS TI ME CONSUMI NG:Due t o bus ys c hedul e oft he wor ki ng peopl e,t he c ons umer si nt heur banar eashaves t ar t eds wi t c hi ngt obr eakf as tc er eal sbec aus eof t hei reas ei npr epar at i on.Theyar eeas yt ous eandbl end.

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HEALTH BENEFI TS:Apar tf r om t hi s ,t her i s ei nc ar di acpr obl emsand ot her heal t hi s s uesl i kehi gh c hol es t er oll evel s ,obes i t y ,di abet es ,hi gh bl ood pr es s ur e et c have made peopl e r eal i s e t he i mpor t anc e of heal t h f ood pr oduc t s .

I NNOVATI ON:Wi t ht henew agegr ai nsl i ket heoat snow bei ngpr ovi ded i n i nnovat i vebl ends ,i snomor eal i ent ot hec us t omer s .Thec ompani eshaves t ar t ed pr ovi di ngt hegoodnes sofheal t hygr ai nsi nt het r adi t i onalf or msal s ol i keOat s Dos a, Mul t i gr ai n Dos a et c . At t r ac t i ve pac kagi ng i s anot her pl us poi nt .

CUSTOMER PREFERENCES: Compani es ar e l endi ng t hei r ear st o t he c us t omer s .Fori ns t anc e,al eadi ngoat smanuf ac t ur i ngc ompanyi . e.Quakeroat s ent er edi nt ot heI ndi anmar keti n2006,t hough,t her ewer eaf ew whower es t i l l notr eadyt oac c epti tduet oi t sbl and t as t e.Somewer eaddi ngs ugarand ot her i t emst oaddf l avourt ot heoat s .Thi sl edt hec ompanyt ot hi nkf oradi f f er entway t or ul eoutt hi spr obl em ands ot heyc ameoutwi t h mas al aoat sandvi abl eoat s .

The i nnovat i on wor ked wel land s i nc et hen,a l otofc us t omer shave s t ar t ed c ons umi ngoat s .

GROWTH The 650 c r or e or gani s ed br eakf as tc er ealmar ketc an s ee a l ar ge number of c ompani esnow f oc us i ngon t hi ss egment .Though 80 % oft hec er ealbr eakf as t s egmenti ss t i l loc c upi edwi t hc or nf l akesbut ,wi t ht heur get omakeamar ki nt he c us t omer smi nd,c ompani esar ewi l l i ngt oexper i mentwi t ht hei rpr oduc t s .Even c ompani esl i kePeps iar enow pi l ot i ngwi t hs omeai r l i neswher eonec angetoat s i n ac upandt heyj us tneedt oaddhotwat er ,andi twi l lber eadyi n 5mi nut es .

Wi t hs uc ht r endsmar ked wi t hi nnovat i on and adapt at i on ofnew t ec hnol ogy bac kedbyaggr es s i vemar ket i ngc ampai gn,wec an expec tt hi si ndus t r yt oemer ge mor es t r ongl yi nt hec omi ngy ear s ,pr ovi di ngal lt hemar ketpl ay er st owi dent hei r pr oduc t por t f ol i os .

Ref er ences : http://articles.econom ictim es.indiatim es.com /2006-1106/news /27429098_1_br eakf as t c er eal quaker oat s mues l i http: //articl es. timesofindia. indiatimes. com/20110711/indiabus i nes s /29760741_1_s af f ol aoat s br eakf as t c er eal http://www.indianexpress.com/news/globalyogurtbrandstoaddf l avour t oi ndi an-c ui s i ne/900066/

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“ I nno v a t i v eS us t a i na bl e Ag r i c ut ur e : Ne e do fo urNa t i o n! �

Shai l j aThakur CCSNI AM,J ai pur

I nt r oduct i on: Howmanyofusgot ot hewor kwhenourt r ans por t at i onexpens esar emor et hanwhat weear n?How manyofuspr ef ert odoabus i nes swhi c h hasbeen r unni ngi nl os s es s i nc eal ongt i me?J us tt hi nkaboutaf ar mer .I shenotdoi ngs o?Why ?Bec aus ehehas nos ec ondar yopt i on!I naway ,af ar merpr ovi desf oods ec ur i t yt obi l l i onsofpeopl e byi nves t i nghi sr es our c esandener gyandmaki ngl os s esf or hi ms el f .Peopl ewant f ood gr ai ns ,pul s es ,meat ,mi l k,eggsatc heaperpr i c esbutno onef i ght sf ort he f ar merwhof eedst heent i r epopul at i on.Thehar ds i t uat i onf ac edbyaf ar mermakes hi mr et hi nkabouthi soc c upat i oni nt hepr es ents c enar i o.

Thepr obl em oft heFar mi ngCommuni t y: Far mi ngc ommuni t y ,nowa-day s ,i sf ac i ngal otofi s s uesandgr eat erunc er t ai nt i es .

Cos toff ar mi ngi nput ss uc h asi ns ec t i c i des ,nut r i ent s ,pes t i c i des ,s eeds ,manur e, l abor c har ges , f uel c har ges , mac hi ner y c har ges and t hei r r epai r i ng c os t s , t r ans por t at i on c os t set c .ar ei nc r eas i ngatagr eat erpac e. Unc er t ai nt yoft he weat her ;dr ought ,heavy r ai ns or wi nds or may be f l oods c ome uni nvi t ed and des t r oyt hec r ops .Andeveni ff ar mers uc c eedst oes c apef r om al lt hes ehur dl esand goest os el lhi spr oduc ei nt hemar ket ,many at i meshei snotevenabl et oget mi ni mum s uppor tpr i c ef i xedbyt hegover nment .Eveni fheget s ,i ti sver yl es st of ul f i l l hi sneeds .

MSPofwheatf ort hey ear201314i sf i xedatI NR 1350/qui nt alwhi l ei t c os t sup t oI NR 1800 /qui nt al( 33% hi gher )i n whol es al emar ket si n mos toft he nonwheatpr oduc i ngar easofSout her nI ndi a.Thi si st her eas onwhy f ar mer shave s t ar t edf i ndi ngal t er nat eopt i onsofwor ki ngasl abor er si nur banar east hanpr ac t i c i ng agr i c ul t ur ei n vi l l ages .Af t eral l ,t hey al s o have t of eed t hei rown f ami l i es .

Dur i ng I ndependenc e, 75% popul at i on was engaged i nf ar mi ng whi c h has now r educ ed t o58% and s i mul t aneous l yGDP s har eofagr i c ul t ur eand al l i ed f i el dshas f al l en f r om 51.

9% i n 195051 t o 13.

7% i n 201213( at 200405 pr i c es ) .

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Cent r alSt at i s t i c sof f i c e,Di r ec t or at eofEc onomi c s andSt at i s t i c s( Depar t mentofAgr i c ul t ur eandc ooper at i on)

Att hes amet i me,I ndi anpopul at i oni sgr owi ngatt her at eof1.

41% annual l y .To f eed t hegr owi ngpopul at i on,wehavet oi nc r eas et hef ood gr ai n pr oduc t i on by >2% pery earandhavet odoubl ei tby2050t okeeppac ewi t h gr owi ngdemand.

Si nc e90’ s ,t her ei sadec l i ni ngt r end i n pr oduc t i on off ood gr ai nsduet oc r op f ai l ur esc aus ed byunc er t ai nc l i mat i cc ondi t i ons .Apar tf r om nat ur al f ac t or s , t her ei snopr operut i l i z at i onofGover nments c hemesf orf ar mi ngwhi c hi nc l udes nopr opers egment at i on off ar mer sf orvar i ouski ndsofs ubs i di es . Bec aus eof s l ow andpoorPubl i cDi s t r i but i onSy s t em,t hemat er i al sgetdel ay edt or eac ht he f ar mer sandar enotabl et ogett hem needed.Thus ,t heyhavenoopt i ont hant o buyal t er nat i vesevenathi gherc os t s .

Expor t s : Fur t hert al ki ng,f ar mer ’ sear ni ngsf r om expor t sar eal s over yl ow asmos tofwhat wear eexpor t i ngc omesf r om i ndus t r i est hatpr oc ur ef oodgr ai nsf r om f ar mer sat l owerpr i c esandexpor tathi gherpr i c es .Far mer sar enotabl et odos oduet oc ompl i c at edt r adi ngpol i c i es ,pr ac t i c es ,t ar i f f sandagr eement s .

Butnow,duet oi nt r oduc t i on ofi nf or mat i on andc ommuni c at i on t ec hnol ogyi n agr i c ul t ur es ec t or ,s omeadvanc ementi sgoi ngoni nr ur alar east oo.Forexampl e, 25f ar mer sofavi l l agei nTami lNaduwi t ht hehel pofGuavaGr ower sAs s oc i at i on ar eexpor t i ngt hei rguavast oWes tAs i at hr oughs hi pment .Bydoi ngs o,t heyar e f et c hi ngt hr i c et hepr i c est heyus edt ogeti nnear bymar ket s .Thes eki ndsofs t eps enc our agef ar mer st oc ont i nuewi t hagr i c ul t ur e.

St epsRequi r ed: Few i nnovat i ves t epsf orpr opers ubs i dydi s t r i but i onc anbe;Gover nments houl d c l as s i f yt hef ar mer son t hebas i sofi nc ome,t ot all and t hatc an bec r opped and pr oduc t i on i n di f f er entar eas( on vi l l agel evel ) .Fi r s t l y ,s egment at i on off ar mer s bas edont heabovement i onedf ac t or ss houl dbemade.Then,ac c or di ngt ot hes e 3par amet er sas s es st hes ubs i di est obegi vent oeac hs egment ,t hengi vet hes ame amountofs ubs i di est oal lf ar mer sofapar t i c ul ars egment .Now t hef ar merwho pr oduc est hebes tqual i t ymaxi mum pr oduc t i on i n as egmenti nt hes amear ea c ompar edt ol as ty ears houl dbeawar dedandgi venhi ghers ubs i di esf ort henext y ear . Thi s wi l lc r eat e c ompet i t i on among f ar mer sf or maxi mum qual i t y pr oduc t i on.

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Al ong wi t ht hi s ,gover nments houl d gi ve s ubs i di es on c r ops ac c or di ng t ot he amountof pr evi ousy ear ’ ss t oc ks t or edi ngover nmentwar ehous esi . e.i ft her ei ss ur pl uss t oc kofanyc r op t hens ubs i di ess houl dbel es sandvi c ever s a.Bydoi ngs o,f ar mer sgr ow t hec r opmor ewhi c hi s havi ngl es ss t oc ki ns t or age.I thast obedoneac c or di ngt ot hear eaandc r opsgr ownt her e.Thi s wi l lr educ e agr i c ul t ur ali mpor t ss i gni f i c ant l y .Far mer swi l lal s of et c h good pr i c esf ort hei r pr oduc e.

Fur t her ,wi t hi nc r eas i ngi ndus t r i al i z at i on,agr i c ul t ur es ec t ori sgoi ngt of ac ec ompet i t i on f or var i ousr es our c esmai nl yl andandwat er .

Pr es ent l y ,oft het ot algeogr aphi c alar eaof329mi l l i on ha,netc ul t i vat ed l and i s142 mi l l i on ha,ofwhi c h,25mi l l i on hahaveac i di cs oi l sand 8.

5 mi l l i on ha have s al i ne s oi l swi t hl ow pr oduc t i vi t y of<1t onne/ha due t o def i c i enc i esand t oxi c ant sofc er t ai nnut r i ent sandf as tdepl et i ng c ar bonc ont ent .

Thus ,i ti shi ght i mewehaves t ar t edus i ngi mpr ovedf ar mi ngpr ac t i c est ogr ow mor ef ood.Roof gar deni ng,new gr een hous ec ul t i vat i on underc ont r ol l ed c ondi t i onsand i ns ul at i on,hy br i d c r ops ,f as tgr owi nghy br i dt r eesf orqui c ks hadeandot heri nexpens i vet ec hni quesc anbeus ed t o gr ow c r ops on ot her wi s e unf er t i l el ands s uc h as mount ai ns ,des er t s and r oc ky ar eas .

Rec l amat i on ofer oded s oi lc an al s o bedone.About1 mi l l i on has al i nes oi ll and hasbeen r epl eni s hed wi t h gy ps um i n Punj ab,Har y ana and now i t s pr oduc t i vi t y has i nc r eas ed by 6t onne/ha.Thet ec hni quehast o beext ended t o ot hers al taf f ec t ed ar easl i keGuj ar at ,UP, Raj as t han,WB andAndhr aPr ades h.Al ongwi t ht hi s ,us ageofur banandr ur alor gani cwas t es as manur es houl d be done whi c hi s muc h mor e power f uls oi lc ondi t i oner t han c hemi c al f er t i l i z er s .Ver mi c ompos t i ngofwas t esgi vesgoodqual i t ymanur ewhi c hi st i meef f i c i ental s o.

Fur t her ,i t squal i t yi sbet t ert han or di nar yc ompos twhi c hi mpr ovesphy s i c al ,c hemi c aland bi ol ogi c alenvi r onmentand over al lpr oduc t i vi t yoft hes oi l .Si mi l ar l y ,was t ewat erwhi c hi s about18.

4mi l l i on c ubi cm/dayc an al s obeus ed f oragr i c ul t ur eaf t erwas t ewat ert r eat ment .

Repl ac ementc r opsc anr educ et hequant i t yofi mpor t sgr eat l ye. g.s ugarc anbemadef r om s ugar beet ,mapl es ap ors weet enerf r om s t evi apl ant ;paperand c l ot hesc an bemadef r om hemp i ns t ead oft r eesand c ot t on;s oy a bean pl antc el l ul os ec an r epl ac e pl as t i c et c .Due t ol es s domes t i c pr oduc t i on and i mpor t of c er t ai nc r ops l i ke pul s es , oi l s eeds ,t hei r pr i c es ar e i nc r eas i ngwhi c hi sl eadi ngt oadul t er at i onsi nvar i ouspr oduc t s .

Addi t i onal l y ,t hel ongdebat edFoodSec ur i t yBi l lhasbeenpas s ed,t hus ,t her ei sgr eat erneed t o have agr i c ul t ur es ec ur i t y .I nt he f i r s tquar t er ,agr i c ul t ur es howed 2.

2% gr owt h agai ns t budget ed 4% gr owt h.Thus ,weneed t oadoptnew s t r at egi esai med ats us t ai nabl ei nc r eas ei n agr i c ul t ur alpr oduc t i on.Meet i ngt hi sc hal l engewi l lr equi r es i gni f i c anti nc r eas ei ni nves t ment s , i nnovat i onsandc ol l abor at i onsofal ls t akehol der s .

I nanut s hel l ,f orournat i on,‘ i nc l us i vegr owt h’wi l lr emai naf ar c r yi fs i gni f i c ants t epsar e nott akenf oragr i c ul t ur algr owt h.‘ Agr i c ul t ur e’i st hemai ns t ayofI ndi anec onomywhi c hwi l l dec i det hef at eofl ongt er m ec onomi cdevel opment .

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Obs e r v i ngdi v e r s i t yf r o ma ne wpe r s pe c t i v e

Tar unShakyawar Symbi os i sI ns t i t ut eofBus i nes sManagement , Pune

I magi net hef at eofAppl eI nc .wi t houtSt eveWoz ni ak,popul ar l yr ef er r edt oast hebr ai ns behi nd ar guabl yt he wor l d’ s mos ti nnovat i ve c or por at i on. On t he ot her hand, t he al l popul arSt eveJ obs ,t hef ac eofAppl eI nc ,wasas heermar ket i nggeni us .St eveWoz ni ak i s a wel l known i nt r over tas c ont r as t ed by hi sf or mer par t ner St eve J obs ,a s eas oned ext r over t .Doy out hi nkAppl eI nc .woul dhavebeen even af r ac t i on ashugeasi ti st oday hadi tnotbeenf ort hei rs y ner get i cr el at i ons hi p?

A hi s t or y bac ked c ommon obs er vat i on s ugges t st hati nnovat i on i snota gr oupt as k,as def er r edt ot hef l awedc onc ept i onofmanyor gani z at i onsandevenbs c hool swhi c hover t l y emphas i z eongr oupac t i vi t i esf orevenanal y t i c als ubj ec t sl i keSt at i s t i c s ;t hebenef i t sonl y knownt ot hem.Al li nnovat i onshavec omef r om peopl ewhohavet heabi l i t yt ot hi nki nt he di r ec t i oni nwhi c hpeopl eus ual l ydonot .‘ E=mc 2di dnotc omeoutofagr oupac t i vi t ynor di dt he‘ l aw ofgr avi t at i on’ .Thebus i nes swor l dnowaday si sf ai l i ngt or ec ogni z et hi sver y bas i cf ac t about i nnovat i on.Di ver s i t yi n gener al , es pec i al l yi nt er ms of ext r aver s i oni nt r over s i onpl ay sac r uc i alr ol ei nt oday ’ swor l d.

Thet r endss ugges tt hatbus i nes s es ,t hes eday s ,ar ehunt i ngf orgood c ommuni c at or sand good pr es ent er s ,l oos el y known asext r over t s ,and des pi s ei nt r over t s .Thi s ,i nt ur n,i s maki ngt hes ebus i nes s ess c hemat i c al l yl es sdi ver s e.

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Somewher et hi s ment als et up i s al s or ef l ec t ed i nt he f ac tt hatI ndi an f i r ms have exc ept i onal l yl ow r es ear c handdevel opmentexpendi t ur ec ompar edt ovar i ousc ount r i es ac r os st hegl obe;a wor r i s ome0.

9% ofGDPwhenUSA,Chi na,J apan,Ger many ,Sout h Kor eaandt hel i kesar es pendi ngmor et han2% oft hei rr es pec t i veGDPs .Thei nt r i ns i c dr i vet o i nnovat ei sabs ent .Tr yt or ememberonei nvent i on donebyan I ndi an i n I ndi a.Tr yt or ememberoneI ndi an br andt hatgener at eshal ft hec r az eabr oadaswhat Appl eorGoogl egener at esi nI ndi a.Thi ss houl di deal l ynotbeast ough t ot hi nkasi t i s .

Ar ec ents t udy by c ons ul t i ng and pr of es s i onals er vi c es c ompany Del oi t t es ugges t s , c ul t i vat i ng‘ di ver s i t yoft hought ’c an boos ti nnovat i on andc r eat i vepr obl ems ol vi ngi n or gani z at i ons . Today ,t he f i r ms ,s l owl y but s ur el y ar er eal i z i ng t hi s as we s ee or gani z at i onspar t i al l yout s our c i ngnonval ueaddi ng,r ot et as ks ,and bec omi ngmor e di ver s i t y f r i endl yatl eas ti nwor ds ,i fnoti ns pi r i tasexempl i f i edbyt hei rs el f por t r ay al asmul t i et hni c ,mul t i nat i onal or gani z at i ons .ManyI ndi anf i r ms ,t hough,s ummar i l y f or getaboutt he di ver s i t y as pec toft hei rf i r ms and keep on goi ng wi t ht he f l ow, f ol l owi ngt heuni ver s al l yac c ept ednor msofhow bus i nes s esus ual l yr un andnott r y i ng t owal kon‘ t her oadl es st r avel l ed’ .Mos tbs c hool sar el ef twi t hnoopt i onsbutt of ol l ow t hei ndus t r yi n al li t svagar i es ,i nt ur ni nc r eas i ngl ydi s hi ngouts t er eot y pedempl oy ees f ori nc r eas i ngl y‘ s t er eot y pi f y i ng’i ndus t r i es .Thi sc ompl et est he vi c i ousc y c l eofwhat Ic al l‘ ant i t r ans f or mat i on’ .

I n t he near f ut ur e, ‘ i nnovat i venes si nvent or y ’ of f i r ms , wi l l bec ome t he mos t det er mi ni ngf ac t or c ont r i but i ngt ot hei rs uc c es si n,whati sgoi ngt obe,an ext r emel y c ompet i t i vemar ket .That ,c oupl edwi t hnar r owi ngbus i nes sl i f ec y c l es ,c r eat esanadded r es pons i bi l i t y on t he f ut ur e Human Res our c es depar t ment s or ‘ Peopl ef unc t i on depar t ment s ’ ,ast heyar epr edi c t ed t o bec al l ed i nt het i met oc ome,t oi mpar tt hi s i nnovat i veedget ot hei ror gani z at i onbybr i ngi ngi ndi ver s ei deast hr oughadi ver s epool of‘ i deat or s ’ .A c hangei nt hewor kf or c ec ompos i t i ondemandsac hangei nt hemet hods t omanaget hem andt or ewar dt hem,t hr oughmot i vat or s ,t ogett hemaxi mum outoft he mi ni mum.

Ac c or di ngt oDanPi nk,anaut horandapr oi nnovat i ons peaker ,i nnovat i venes st hr i ves i nt hepr es enc eofi nt r i ns i cmot i vat i onandext r i ns i cmot i vat or ss uc hasaddi t i onalper ks dec r eas et hepr oduc t i vi t ywhent het as kr equi r esac er t ai ndegr eeofi nnovat i venes s .Thi s i nef f ec t i venes si n PMS of many or gani z at i ons c an be c ount er ed by i nc or por at i ng c hanges i nt he pol i c i es and keepi ng t hem f l exi bl e enough t o ac c ommodat e mor e di ver s i t yi nt heor gani z at i on.Thet hr eemos ti nnovat i vec ompani esi nt hewor l d,f or i ns t anc e,vi z .Appl e,Googl eand3M ar eknown f arandwi def ort hei ri deagener at i on t ac t i c s .The ’ 15 per c entr ul e’ ,i deat ed and i mpl ement ed by 3M,pr opos es t hati t s empl oy eess pend 15 per c entoft hei rwor kt i me t or andoml yi deat e.Theys t i mul at e unpl annedexper i ment at i on oft hes er andom i deasor‘ whi ms ’wi t ht hehopet hatt hey

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Ho wt oTr a ns l a t eaNe wI de a i nt oaS ma r t pho neApp?

Vi gnes hRaj ar am ( I I MI ndor e)& Vi gnes hA P ( I I MI ndor e)

Many have gr eat i deas f or Smar t phone Appl i c at i ons but ver yf ew s uc c eed i n t r ans l at i ngt hei ri deai nt oanAppl i c at i on.Thef i r s ts t epi st of i ndoutwhet hery our i dea i sr eal l y uni que and t her e ar e no s i mi l arappsi nt he mar ket .The popul ar Smar t phoneappsdos omet hi nguni queandi nt er es t i ngi nanew way .Fi ndi ngaway t or eal l ys t r i keac hor d and i mpr es st hepeopl ewhodownl oad y ourapp i sc r i t i c al .

Manyappsendupbei nguns uc c es s f ulbec aus et heydon’ tr eac hf orc r eat i nga“Wow, t hat ’ sc ool ! ”r eac t i on.Thes ec onds t epi sf i ndi ngoutt hec os tt or eal i z ey ourvi s i on whi c hc angett heappl i c at i ont omar ket .Thi si nc l udest heupf r ontdevel opmentc os t and t heongoi ngc os t st or un t heapp.Thi si san i mpor t ants t ep bec aus ei tt es t s whet hery ouri deai sec onomi c al l yf eas i bl eornot .

I deat oApp: Thenexts t epi sdevel opi ngandt es t i ngy ourSmar t phoneappsbus i nes si dea–Thi s s t ep i nvol vesac t ual l yc r eat i ngt heapp and t hen t es t i ngi tt os eei fi ti s ,i ndeed,a vi abl e pr oduc ti nt he mar ket .I fy ou have l i mi t ed exper i enc ei n pr ogr ammi ng l anguageandhaveal i t t l ei deaonhow t ogoaboutac t ual l ydevel opi ngmobi l eapps , t hen y ouc an avai lt hehel pofaf r eel anc edevel operofSmar t phoneapps .Af t ert he apphasbeen c r eat ed,i tc an bet es t ed on f r i endsand f ami l y .Theappc an bet r i ed outon f oc usgr oupst os ee i ft hi si ss omet hi ng t heywoul d buy .Sur vey sc an be c onduc t ed t o gett hef eedbac kf r om t hef oc usgr oupst oi nc or por at et hec hanges s ugges t edandi mpr ovet heapp.

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Thef our t hs t epwoul dbec hoos i ngpl at f or msf ory ourapp.ManySmar t phoneapps devel oper sus ual l yhavever yl i mi t edf undswhi l edevel opi ngt hei rapps .I fy ouar e havi ngl i mi t edf undsy ouc ant r yr el eas i ngi tononl yonepl at f or mt os t ar twi t h.The t womos tc ommonpl at f or msc ur r ent l yar eGoogl e’ sAndr oi d-Pl ays t or eandAppl e’ s i OS – App s t or e.For s ubmi t t i ng y our app,y ou woul d need t os i gn up f or a devel operac c ountandpayaoneof ff eeofar ound$25f orGoogl ePl ayand$99f or t heAppSt or e.I fy ouhaves uf f i c i entc api t aly ouc anr el eas ey ourapponbot hpl at f or mss i mul t aneous l y .I fnot ,y ou c an s t ar twi t ht hei Phoneappsand s eehow i t per f or msbef or emovi ngon and devel op i tf orAndr oi d and ot hers mar tphones . i OSApp St or epr omi s esabet t err evenues har i ngmodel( 70% t ot hedevel oper s ) andal s ohasmor epai dappsi ni t ss t or et hanAndr oi dwhi c hi sdomi nat edbyf r ee apps( about60%) .Appl e,on t heot herhand hass t r i c t ergui del i nesand s t r i ngent appr ovalpr oc es sf ort hei rapps .

Thef i f t hs t epwoul dbes et t i ngapr i c ef ory ourappl i c at i on.Thi ss houl dbedone af t ert aki ngi nt oac c ountt hec os tofdevel opmentf ort heapp.Thepr i c eoft heapp s houl dbei n ac c or danc ewi t hwhaty out hi nky ourt ar getc us t omer swi l lpayf ori t bas edont her es ul t soft het es tphas e.I fy ouar epl anni ngt ogi vey ourappf orf r ee, y ouc anmakemoneybyei t heropt i ngf or‘ i nappads ’( eg:Angr yBi r ds )oradopt i ng a‘ f r eemi um’model( eg:Templ eRun) .Thedi s advant agewi t ht hi smodeli st hati t bec omesac ons t ants our c eofr evenueonl yaf t ery ourappbec omess uc c es s f uland r eac hesahi ghnumberofdownl oads .

The penul t i mat es t ep woul di nvol ve mar ket i ng y ourapp.Thi sc an be done by s endi ngoutapr es sr el eas et ogetf eat ur edi nt ec hnol ogyandgadgetmagaz i nesand webs i t es .Thi sc anbeef f ec t i vel ydonebyf i ndi ngpr es sr el eas eexper t swhoc anhel p y ouc r af tar el eas ewhi c hy ouc ans endi tt ot ec hs i t esandgets ome“f r ee”publ i c i t y f ory ourapp.Anot herpopul arwayofmar ket i ngy ourappi sbypur c has i ngads pac e i ns i deot herappst hatar eal r eadys uc c es s f ul .Thi smet hodi spr ovent obes uc c es s f ul andr emai nsasoneoft hebet t erway sofmobi l emar ket i ngf ors mar tphoneapps .

Thef i nals t epi st ol i s ty ourappef f ec t i vel yi nt hemar ket .Car ef ulat t ent i onneeds t o bepr ovi ded when y ou ar epr ovi di ngt hedes c r i pt i on t hatwi l lbeus ed i nt he AppSt or e.Thedes c r i pt i on whi c hy ou empl oyi sy ourmos ti mpor t antmar ket i ng c opybec aus ei t ’ st hes i ngl es our c ewher ey ouc anc onveydet ai l sabouty ourappt o t hepot ent i alt ar getc ons umer s .Onc ey ourapp bec omess uc c es s f ul ,i ts houl d be updat edc ons t ant l yt oi mpr ovet heapp,r ec t i f yt hebugsandt obei nt unewi t ht he mar ketneeds .

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I MTEx pe r i e nc i ngEnt r e pr e ne ur s hi p

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S e s s i o nt a ke nbyMr .

Ra hul Cho wdhur y , Co Fo unde ra ndBo a r dme mbe r Re bo o tS y s t e msI ndi aPv t .

Lt d.

“Anexper i enc ec ant eac husmanyt hi ngs .Butl ear ni ngf r om ot her ’ sexper i enc ec anpr ovi de ust hatext r abi tofi nf or mat i onwhi c hwi l lkeepusont oeswhenwewi l lgol i ve. ”

Chal uvadiLeel a Kr i s hnaKi r an I MTHyder abad

I twasan exhi l ar at i ngexper i enc et o pi c kup t henuanc esofbus i nes smanagement f r om t hel eader s ,geti ns pi r edf r om t hei rexper i enc esandgai ni mmens ec onf i denc e f r om t hei r ac hi evement st hat has t aken t hem t ot he hel m of t hei rr es pec t i ve bus i nes s es .I tmademeunder s t and t hedy nami c sper t ai ni ngt oapar t i c ul ars ec t or ; wi t hl eader ss har i ng t hei r exper i enc es i n bui l di ng a s uc c es s f uland s us t ai nabl e bus i nes sandt hec hal l engest heyf ac edi ndoi ngs o.

Iwaspar t i c ul ar l yi mpr es s edbyMr .RahulChowdhur y ,Cof ounder& Boar dMember ofRebootSy s t emsI ndi aPvt .Lt d. Hi st hought son ent r epr eneur s hi p wer ec at c hy and t het ouc h ofhumorens ur ed t hatwear ec ont i nuous l yengaged.Hi st akeon Reboot Sy s t ems and t he mar ket f or r ef ur bi s hed l apt ops and c omput er s ,as an ef f ec t i vemet hodf ormanagi ngewas t e,wasver yi ns i ght f ul .

Iwoul dl i ke t ot hank I MTHy der abad,f orpr ovi di ng me wi t ht hi soppor t uni t y , wher eIgott hec hanc et oi nt er ac twi t ht hes t al war t sofs uc hi nnovat i vec ompani es .

The Bus i nes sOr i ent at i on Pr ogr am ( B. O. P. )wasl i ke ourvi r t ualgat eway t ot he dy nami cc or por at ewor l d.

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S e s s i o nt a ke nby Dr .

Ba dr iS e s ha dr i , MD, Ne wHo r i z o nMe di a

PadmanabhUpadhyay

I ext end my hear t f el t gr at i t ude t oI MT Hy der abad f or pr ovi di ng us wi t h an oppor t uni t yt o meetand i nt er ac twi t h hi ghl ydi s t i ngui s hed bus i nes sl eader sf r om var i ouss ec t or s .Bus i nes sor i ent at i onpr ogr am ( BOP)hadbeenani nc r edi bl el ear ni ng exper i enc ef orme.Thes uc c es ss t or i esoft hes ebus i nes sl eader swer ever yi ns pi r i ng.

I twasi ndeed,apr i vi l eget o havebeen apar toft heanc hort eam when Dr .Badr i Ses hadr i ,MD,New Hor i z on Medi a addr es s ed t he gat her i ng t o gi ve hi sval uabl e i nput s . Hei samec hani c alengi neer ,gr aduat edf r om I I T Chennaiandadoc t or at e f r om t opnot c h Cor nel l Uni ver s i t y , USA. To i nt er ac t wi t hs uc h an es t eemed per s onal i t ywhoi st heCoFounderoft hemos tf amousCr i c ketwebs i t e:Cr i c i nf o. c om and Managi ngDi r ec t orofNew Hor i z on Medi aPvt .Lt d. ,wast r ul yan exhi l ar at i ng exper i enc e.Het ook ust hr ough hi sj our neyofCr i c i nf o and New Hor i z on Medi a, br i ef i ng us on var i ous exper i ment s he had done i n t he i ni t i al day s of hi s ent r epr eneur s hi p,how hi sdec i s i onsmadeal lt hedi f f er enc eandc onc l udedwi t ht he f ut ur epr os pec t sofhi sc ompany .Henotonl ys har ed hi sexper t i s ei n medi as ec t or butal s o enl i ght ened uswi t h di f f er entc hal l engesand oppor t uni t i esi ni t .Heal s o t al kedaboutt hec ons umerbehavi ouri nt hes ec t or .Hepor t r ay edt her ealpi c t ur eof medi ai ndus t r y whi c hs ur pr i s i ngl y ,i snotasr os y aswe al lbel i eve i tt o be.He emphas i z ed on t heneed t o devel op c ompr ehens i on abi l i t i esbyext ens i ver eadi ng.

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Dr .Ses hadr i ,i nhi ss es s i on,c l ear l yaf f i r medt hatwes houl dal way st r yt ovent ur e i nt onovelc onc ept s .I nf i naly earofhi sdoc t or alwor k,hevol unt eer edt oc r eat e Cr i c i nf o.Het ookhel pf r om ar es ear c heri nEngl andandaCr i c ketent hus i as ti n Aus t r al i aandputhi shear tands oult obui l dt hec onc eptofbr i ngi ngt hec r i c ket s c or esanddet ai l sofdi f f er entmat c hesonac ommonpl at f or m.Thei deawasnovel andt hus ,r ec ei vedhuger es pons ef r om t hevi ewer swhi c hl edi tt ot hepl at f or m of s uc c es s . Af t ert heac qui s i t i on ofCr i c i nf o,hef oundedNew Hor i z on Medi aPvt .

Lt d. ,apubl i s hi nghous ewhi c hi nc l udesbot hpr i ntanddi gi t alpubl i s hi ng.I thas a huge c us t omer bas e ofover one mi l l i on peopl e ac r os sI ndi a.I tc ur r ent l y publ i s hes books i n Tami l , Engl i s h and Mal ay al am. Bes i des publ i s hi ng, t he c ompanyi sal s ot r y i ngt odevel opas er i esofI ndi anl anguages of t war e.

I nhi ss es s i on,het al kedaboutt headvant agesofdi gi t almedi aoverpr i ntmedi a.

Hedi s c us s edt hec hal l engesf ac edbydi f f er entt y pesofmedi a,s t ar t i ngf r om r adi o, t el evi s i on t onews paper sand i nt er net .Heexpr es s ed hi sc onc er n overt hemaj or c hal l engef ac edbyt hepubl i s hi nghous esi . e. ,poori nf r as t r uc t ur eandl es snumber ofr eader samongs uc hahugepopul at i on.Hel i ght enedt heat mos pher ebymaki ng awi t t ys t at ement :â&#x20AC;&#x153;Laks hmiandSar as wat iar eac t ual l yver yj eal ousofeac hot her .

I fy ou c hoos et of l i r twi t h Laks hmi ,Sar as wat ii nvar i abl ys hunsy ou.Buti fy ou pr oc l ai m al l egi anc et oSar as wat i ,Laks hmius ual l yf ol l owsy ouatadi s t anc eâ&#x20AC;?whi c h ac t ual l yexpl ai nst het r ut hofl i f e.Hef oc us s edmuc honi nnovat i onandgaveal ot of exampl es on i nnovat i ons i n news paper bus i nes s , books and magaz i ne bus i nes s es .Heaf f i r medt hatt her ewi l lbeat i mewhenmedi ahous ewi l lpubl i s h adver t i s ement f r ee news paper . Dr . Ses hadr i ment i oned t hat i nt er net i st he pl at f or m wi t hmaxi mum pot ent i alf ordoi ngbus i nes s .Wes houl dus ei nt er netf or devel opi ngf r ui t f uland c ons t r uc t i vevent ur es .Thes es s i on wast r ul yf r ui t f ulf or al lofus .

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AddOns

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Te a m Pr a r a mbh Edi t or s

Rohi tS e t h Ans hi kaRa i

Fa c ul t yMe nt or Dr .

Ar c ha naPi l l a i

Cor eMe mbe r s

Pr a t e e kMukhe r j e e Pa nka j Kuma rGa ur a v Ta na yKot r i wa l a Ha r s hKa pa di a

Edi t i ng S uppor t

Ne e l i S r a vya S hr e yaDa s g upt a S a ke t haPi ng a l i Di wyS hukl a

De s i g ni ng , Compi l i ng &Te c hS uppor t

Pa nka j Kuma rGa ur a v Pus hka rGha t ol e De e pt a ns huPa nde

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I ns t i t ut eofManagementTec hnol ogy , Hy der abad Sur v eyNo. 38, Cher l agudaVi l l age Shams habadMandal , RRDi s t r i c t , Hy der abad501218( A. P. ) Tel : +91403046165053F ax : +914030461654

Emai l : i nf o@i mt hy der abad. edu. i n

Webs i t e: www. i mt hy der abad. edu. i n

F ol l owusat ht t ps : / / www. f ac ebook . c om/ ec el l . i mt hy d Wr i t et ous : ec el l pr ar ambh@gmai l . c om , pr ar ambh. ec el l @i mt hy der abad. edu. i n

I n t e r n s h i pE d i t i o n| V o l .

X|E MP R E S S A R I O|P R A R A MB H|I MTH y d e r a b a d