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P R AY UDA BIMO Yo u c a n c a l l m e B i m o t h o .
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SARI WANGI
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Sariwangi introduce a new webseries called Keluarga Mona. Where users co uld see how mona handled her probl ems i n th e fami l y. Then users are asked to join the movement called #BicaraLebihDalam. A movement that asks users to speak up eve rything that they kept for so long.
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Sariwangi also wanted to show that their tea is not just a normal boring tea. But their tea could be combine with dierent i n gredi ents an d di erent s tyl es .
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On the launch of the new Axe Product, AXE Black. Axe wanted to show the new kind of lifestyle to the Indonesian Men. It’s called Understated lifestyle. But, Indonesian guys does not know how to be that understated guy. So, we created BlackLab. A website for guys to experiment their lifestle by showing 3 how-to contents that they need to know, Style , Place s and Music. After they al ready k n ow wh at i t i s , th ey are challenge to show their upgrade and places that they know it’s understated.
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After th ey al ready k n ow how to upgrade th ei r l i fes tyl e from Axe Bl a ck l a b ca mpa i g n . It’s ti me fo r th em to pers ue th ei r passion. We created 1 2 Origin al series to In s pi re i n d o n e s i a n me n to fo l l ow th ei r dream. Th at 1 2 s eries consist of 3 different personality that re pre s e nt th e pro d uct. Go l d : A r i fin Putra ( # CowoKe l a s) Da r k : Ke e n a n Pe a rce ( # CowoSa b i ) Bl a ck : C h i cco Je r i k h o ( # CowoKa l e m) Please use this link to see the series: goo.gl/NrKHNx Case Study: goo.gl/K09jBD
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Education is one of important aspects that shapes the future. Therefore, if people have no access to education, their future will be a very dark one. A pitch black future. Partnering up with UNICEF, #TerangiMasaDepan campaign was born. 3 online films that tells the plight of Indonesian children when they d ro p out of schools. Please use this link to see the series: Language Class : goo.gl/nd5Buc Biology Class : goo.gl/LPjZnh Math C l a s s : go o . g l /zHWU2 D Case Study
: goo.gl/FXdbmd
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MINUTE MAID
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On ramdadhan, minute maid pulpy launch a new label us i n g i n s pi ri n g word to remi n d con s umers to d o good deeds in the festi ve month. So we created an Online interacti ve video where users can ch oos e h ow th e vi deo wi l l en d. Th e vi deo it self is a story about a nerdy girl who admire a cool looking guy. But never have the chance to know that guy. Because of th e product l abel , s h e di d a good deed to the guy a nd mak i n g ďŹ n al l y th ey k n ow each oth er. Watch th e video h ere: goo. gl /mF5 n oH
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Wyeth
#BedaAnak BedaPintar
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Wyeth wanted to show that every child has their own smartness and how these parents nurture their child. We’ve created 4 series of online videos that tells the journey of a mom finding their child smartness. Ple ase use this link to see the series: goo.gl/P6qhhz
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Merc wanted to create a webs ite th at unveal their new line of car called GLA. We’ve create a semi parallax website that is mysterious enough. Users need to go through each section and interact with, and after users did it. We reveal the car and invite them to the event.
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YOU TUBE
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First let me tell you something. This work is actually a pitch idea, we didn’t won it tho. Not because of the idea, th e idea is s uperb an d th e clients loved it. But on e an d oth er th i n g we n ever got the ch an ce to work on th i s .
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Go o l e wa nte d to i ntro d uce th e i r n ew feature called Tooth Fairy. Where users select a video that will be downloaded on th e l owes t data con s umpti on. By that, it also change people’s behaviour of watching yo utub e i n th e mo r n i n g .
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So we’ve created a simple campaign th at is snappy, funny and relates to everyday situation. And what better way to tell our snappy call to actions by using real youtube co nte nts . Gi ve n th at th e wo rd s a re s i mpl e and synonymous to our young audience. Ba n n e r Se r i e s Li n k s : go o . g l /dZ 7 LoQ
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FIT ACTIVE
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Fi tActi ve wanted to i ntroduce a fun games that is suitable in the office. The objective is to make people get up from their chairs and be active.
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SOCIAL MEDIA POST
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