Sponsorship proposal 2016

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Sponsorship Proposal



Fastidious Racing is an Indonesian independent drift team that is currently competing in the series. The team was created in 2014 by a bunch of petrol heads that is seeking for adrenalines. With Prayuda Bimo as the main driver and also Nabyl Sungkar as the Manager. We are trying to become the leading team in Indonesian drifting. Not only by pushing ourself to drift to the top, but also to drift your brand top.


What is Drifting? Drifting is the stepsister of motorsports, which is also one of the most popular and entertaining forms of racing in the world. The key difference between drifting and other motorsports is the driving technique. In drifting, the drivers intentionally or unintentionally over-steers, causing loss of traction in the rear wheels or all tires, while simultaneously maintaining control from the entry to the exit of a corner. Although drifting is the youngest motorsport in Indonesia, it has attracted a lot of fans and spectators these past 10 years. Drifting events have even grown even more popular than the rest of motorsport events in Indonesia. That in the future, drifting will be the most chosen motorsport.



Name: Prayudha Bimo Passion: Drifting & Advertising Age: 26yo


Prayuda bimo age 26 has been drifting since 2014. Having 2 passion at the same time has gave bimo an idea to create the first team that is very strong in communication and publicity. In 2014 he brought his first drift car which is Nissan Cefiro RB26DETT, from there he started his career in drifting slowly. Having lack of practice and supports only made him in the TOP 18. But that doesn’t stop him pursuing his dreams of becoming a well known international Drifter. Now bimo has practice so much within a year, and he believe that this year is the time that he will shine.



Chasis: Nissan Cefiro A31 Engine: 420HP Nissan RB26DETT Steering Angle: 45 Degrees. Tires: Achilles ATR 215/45/17 Power Train: RB26 5-Speed Transmision and Custom Differential Lock


Why Sponsor Us? Motorsports have always been a great platform to advertise brands, even for brands which are not related to automotive as the attendees to this events are of various backgrounds and interests. It’s a good form of marketing communication, an image booster and get thousands of website visit as well as a great method to expand your brand. These kinds of advertisement can be done not only on cars with the sole goal of winning, but also on well-designed and eye-catching livery cars and with an uncoventional marketing strategy. Drifting is one of the most watched motorsport in Indonesia, and so it will be a great benefit for a brand to obtain overwhelming media exposure that we can provide. Such as;

Media Exposure: Every drifting event is attended by the media, both from national publications as well as international ones. By being our sponsor, the name of your business will be covered by this media exposure, and associated with us as a supporter that is helping us to grow to become a recognized racing team in Indonesia. Social Media: You will have the opportunity to get your brand exposed through our social media accounts and also from our key opinion leader partners from time to time. Race Car Graphics: The whole car decal will have references to your brand identity, brand color and brand logo. This will include our race suits and helmets.





100.000 People get exposed to your brand each events


One of the media that will be covering the events and drivers are:

And BIG event’s are being live-streamed Internationaly


Not only that, your brand will get exposures like never before without much efford needed. Your brand awereness is our main priority, by utilizing By utilizing the power of social media. Your brand awereness is our priority, having Not only that, by utilizing the power of social media. Your brand will get exposures like never before. We’ve partenered with top influencers or public figures that will be posting photo’s of the car with your brand on their personal accounts such as in Facebook, Twitter, Instagram or Snapchat. That will give minimum 1mio views within a day*. Influencers may vary depends on the target market of your brand.

*Depending on the package that you’ve choosen


Examples of Influencers:

607k Followres

Keenan Pearce Creativepreneur

Rifat Sungkar

National Rally Driver

1.1m Followres

Tara Budiman Actor

45k Followres

553k Followres

Ernanda Putra

Creativepreneur & Influencer


Tier 1 Package • Full Branding on all ( Helmets, Shirts, Hats, Race Suits, Car Vinyl and etc.) Including brand’s corporate colors. • Brand Booth* • Media shout out; - Team’s Facebook: 3 Posts per week - Team’s Instagram: 3 Posts per week and Product Placement on photos and logo display on video - 2 Posts per month by influencer’s Instagram - 3 Post per month on influencer’s Snapchat - Driver’s Personal Instagram: 3 post per week, logo display on video if it’s drift related - Radio, TV and Magazine shout on interview


$10.000 1 Year Contract


$6.000 6 Month Contract


Tier 2 Package • Medium sized logo placement on Helmets, shirts, Hats, Racing Suites and etc. • Medium sized logo on the car (See logo placement Setup) • Media shout out; - Team’s Facebook: 2 Posts per week - Team’s Instagram: 2 Posts per week - 1 Post per month by influencer’s Instagram - 2 Posts per month on influencer’s Snapchat - Driver’s Personal Instagram: 2 post per week, logo display on video if it’s drift related - Radio, TV and Magazine shout on interview


Tier 3 Package • Small sized logo placement on Helmets, shirts, Hats, Racing Suites and etc. • Small sized logo on the car (See logo placement Setup) • Media shout out; - Team’s Facebook: 1 Post per week - Team’s Instagram: 1 Post per week - 1 Post per month by influencer’s Instagram - Driver’s Personal Instagram: 1 post biweekly, logo display on video if it’s drift related - Radio, TV and Magazine shout on interview


$3.000 6 Month Contract


$1.500 3 Month Contract


Tier 4 Package • Extra Small sized logo placement on Helmets, shirts, Hats, Racing Suites and etc. • Extra Small sized logo on the car • Media shout out; - Team’s Facebook: 1 Post biweekly - Team’s Instagram: 1 Post biweekly - Radio, TV and Magazine shout on interview


Logo Placement Setup


Logo Placement Setup


It’s an honor to offer our partner the ability to make their sponsor “come alive� to create something that people will remember and gravitate towards the brand and have it stands out to the crowd. We create value of streams for partners over and above those normally associated with drifting, allowing them to exploit their rights in interesting and unusual ways. As a racing team, our expertise and knowledge in motorsport drifting has to be one of the best on the grid. However, although we know where our expertise lays, we realize that we are not experts at everything. For that reason, this is an opportunities that we are inviting you to share your experience, technology, imagination and enthusiasm to be fully engaged with the team and also being part of the team with same desire to ensure that no stone is left unturned, to search the optimal performance and success. We are very dedicated to work with small numbers of partners, with a relationship based on loyalty, passion, and motivations in order to gain maximum benefits.


It’s time to make a breakthrough decision. Make an investment that brings value.

Prayudha Bimo | Driver & Founder prayudha.bhimo@gmail.com 0877-8080-1378

Nabyl Sungkar | Manager & Co-Founder Nabylsungkar1@gmail.com 0858-1020-2460


FastidiousRacing

@FastidiousRacing


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