SO THAT IS WHY
WHAT IS DRIFTING? Drifting is the stepsister of motorsports, which is also one of the most popular and entertaining forms of racing in the world. The key dierence between drifting and other motorsports is the driving technique. In drifting, the drivers intentionally or unintentionally over-steers, causing loss of traction in the rear wheels or all tires, while simultaneously maintaining control from the entry to the exit of a corner. Although drifting is the youngest motorsport in Indonesia, it has attracted a lot of fans and spectators these past 10 years. Drifting events have even grown even more popular than the rest of motorsport events in Indonesia. That in the future, drifting will be the most chosen motorsport.
Fastidious Racing Proposal 2015
PRAYUDA BIMO AGE 25
THE PERFECT DANCING PARTNER Bimo’s car is one of the most competitive cars out there. Running with a twin Garret turbo and a Haltec PS500 ECU, the car could achieve around 400bph on 6500rpm. Chasis: Nissan Cefiro A31 Engine: 420HP Nissan RB26DETT Steering Angle: 45 Degrees. Tires: Achilles ATR 215/45/17 Power Train: RB26 5-Speed Transmision and Custom Differential Lock Grip: Much Grip
Fastidious Racing Proposal 2015
WHY SPONSOR US? The answer is simply why not?
Motorsports have always been a great platform to advertise brands, even for brands which are not related to automotive as the attendees to this events are of various backgrounds and interests. It’s a good form of marketing communication, an image booster, as well as a great method for expanding your brand. These kinds of advertisement can be done not only on cars with the sole goal of winning, but definitely also on well-designed and eye-catching livery cars. Drifting is one of the most watched motorsport in Indonesia, and so it will be a great benefit for a brand to obtain overwhelming media exposure that a drift car can provide. Photos, videos, films and also digital media such as Facebook, Twitter and Instagram, will communicate the brand through the brand’s placement on the car, the driver’s apparel, uniform, paddock and other merchandise.
Fastidious Racing Proposal 2015
INVEST IN STRATEGIES THAT WORK
YOUR AWERENESS IS OUR PRIORITY
Marketing Opportunities
We oer exposure and visibility with a personal touch. Media Exposure:
Every drifting event is attended by the media, both from national publications as well as international ones. By being our sponsor, the name of your business will be covered by this media exposure, and associated with us as a supporter that is helping us to grow to become a recognized racing team in Indonesia.
Social Media:
You will have the opportunity to get your brand exposed through our social media accounts from time to time, by buzzers with thousands of followers.
Race Car Graphics:
The whole car decal will have references to your brand identity, brand color and brand logo. This will include our race suits and helmets (Major Sponsor only).
Print Handouts:
You will have personalized “Hero Cards� that would contain a description of our race team as well as your brand or company, including your contact information, location and/or products. These are great marketing tools as they will be used both at the track and at personal appearances for autographs.
Fastidious Racing Proposal 2015
Target Market Average Live Event
Largerst Attend to Date
Drifting
6000 23000
Is constantly featured on famous blog and media coverage such as:
Fastidious Racing Proposal 2015
Viewers are between Age 19 to 39
32%
68%
Female Viewers
Male Viewers
Yearly Operational Cost Major Sponsor (Tier 1) :
will get the biggest exposure from our team. The major sponsor will have their brand displayed on our cars, racing suits, helmets, crew uniforms, and banners, everything of which will be documented in photos and videos that will be posted through our social media accounts, and from time to time tweeted by local celebrities. The major sponsor will also be the team’s team name. The major sponsor will be covering most of the team’s financials, including car maintenance, racing registration and tires (if there is no sponsorship from tire brand)
Co-Sponsor (Tier 2) :
will provide for of the team’s operational costs and providing us with racing fuel and engine oil. Depending on the extent of the support, the first co-sponsor could be added to the team’s team name.
Co-Sponsor (Tier 3) :
will equip us with high performance products for the car, such as ECU, clutches, suspension, etc.
Patron (Tier Circle) :
will support us with funds and other particulars based on a tailored partnership agreement.
Fastidious Racing Proposal 2015
TIER
tier tier
partner
tier
co-sponsor tier
co-sponsor major sponsor
WELL IT LOOKS PRITY THO
Logo Spots
Fastidious Racing Proposal 2015
Logo Spots
Fastidious Racing Proposal 2015
Logo Spots
Fastidious Racing Proposal 2015
• Helmets, Shirts, Hats, Race Suits, etc. will be following the corporate color and with custom design • Complete branding with custom vinyl and design of the car (see logo placement setup) • 4 Complimentary tickets and hospitality on the pit area • Media shout out; - Twitter: 3 posts per week - Facebook: 3 posts per week - Team’s Instagram: Product Placement on photos and logo display on video - 1 Post per month by buzzer or celebrity twitter - Driver’s Personal Instagram: 3 post per week, logo display on video if it’s drift related - Radio, TV and Magazine shout out when interviewed - Banner and Flyer display on a race event and signing • Word of Mouth Marketing • Brand will provides us with products
BE OUR TIER 1
• Medium sized logo placement on Helmets, Shirts, Hats, Race Suits, etc. • Medium sized logo on the car (See logo placement setup) • 4 Complimentary tickets and hospitality on the pit area • Media shout out; -
Twitter: 2 posts per week Facebook: 2 posts per week Team’s Instagram: 2 posts per week Driver’s Personal Instagram: 1 post per week Radio, TV and Magazine shout out when interviewed - Banner and Flyer display on a race event and signing • Word of Mouth Marketing • Brand will provides us with products
BE OUR TIER 2
• Small sized logo placement on Helmets, Shirts, Hats, Race Suits, etc. • Small sized logo (See logo placement setup) • 2 Complimentary tickets and hospitality on the pit area • Media shout out; -
Twitter: 1 post per week Facebook: 1 post per week Team’s Instagram: 1 post per week Banner and Flyer display on a race event and signing
• Brand will provides us with products
BE OUR TIER 3
• Extra Small sized logo placement on Helmets, Shirts, Hats, Race Suits, etc. • Extra Small sized logo placement on the car (See logo placement setup) • 2 Complimentary tickets and hospitality on the pit area • Media shout out; -
Twitter: 1 post per month Facebook: 1 post per month Team’s Instagram: 1 post per month Banner and Flyer display on a race event and signing
• Brand will provide us with products • Word of Mouth Marketing
BE OUR PARTNER
It’s an honor to offer our partner the ability to make their sponsor “come alive” to create something that people will remember and gravitate towards the brand and have it stands out to the crowd. We create value of streams for partners over and above those normally associated with drifting, allowing them to exploit their rights in interesting and unusual ways. As a racing team, our expertise and knowledge in motorsport drifting has to be one of the best on the grid. However, although we know where our expertise lays, we realize that we are not experts at everything. For that reason, this is an opportunities that we are inviting you to share your experience, technology, imagination and enthusiasm to be fully engaged with the team and also being part of the team with same desire to ensure that no stone is left unturned, to search the optimal performance and success. We are very dedicated to work with small numbers of partners, with a relationship based on loyalty, passion, and motivations in order to gain maximum benefits.
Fastidious Racing Proposal 2015
WHAT ARE YOU WAITING FOR? prayudha.bhimo@gmail.com 0877-8080-1378
nabylsungkar1@gmail.com 0858-1020-2460
FOR YOU OUR FUTURE PARTNERS
Fastidious Racing
@FastidiousRacing