The Dawn Of Modern Day Packaging Environmental Protection Agency (EPA) Intervention In

THE DAWN OF MODERN DAY PACKAGING

Till the end of World War II, marketers focused on bringing new materials like aluminium foil. People started adopting single-use throwaway packaging option. Ultimately, packaging turned into an effective sales and marketing tool. Today, most of the food items are packaged in paper-based materials that showcase the name of the brand in bright and eye-catching lettering. This is the era when brands started taking the help of a logo designer to design their logos and get it printed on the packaging.

In the early 1900’s, the emergence of plastic changed the whole scenario. It became a primary packaging material all around the world. In the 1960s, polyethylene was invented that quickly turned into the most-used packaging product. However, due to the overuse of plastic packaging, recycling became a major issue.