THE DAWN OF MODERN DAY PACKAGING Till the end of World War II, marketers focused on bringing new materials like aluminium foil. People started adopting single-use throwaway packaging option. Ultimately, packaging turned into an effective sales and marketing tool. Today, most of the food items are packaged in paper-based materials that showcase the name of the brand in bright and eye-catching lettering. This is the era when brands started taking the help of a logo designer to design their logos and get it printed on the packaging. In the early 1900’s, the emergence of plastic changed the whole scenario. It became a primary packaging material all around the world. In the 1960s, polyethylene was invented that quickly turned into the most-used packaging product. However, due to the overuse of plastic packaging, recycling became a major issue.
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