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When the idea to launch Preme an independent black owned magazine came about, the concept was clear. It would be a publication that shed light on not just one aspect of the industry, but would feature everyone behind the scenes as well. Creatives such as models, stylists, designers, makeup artists and more would be included. It would showcase an array of people who strive for what they believe in and do what they love. It is our mission to give you a glimpse into the lives of those individuals, while also giving them a platform to showcase their work and talent.
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MEREBA - 10 JEREMY MEEKS - 16 DAVE EAST - 22 Ambré - 30
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Photographer: Breyona Holt Creative Director: Paco Lampecinado Styling: Beoncia Dunn for Zerina Akers Studio Make-up: Melanesia Hunter Hair: Taylor Hawkins Interview: Jurdan Bryant
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MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA 11 MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA MEREBA
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Jurdan: How has this time away helped cultivate your sounds/thoughts for the future? Mereba: I feel a really concentrated sense of ‘growing up’ right now.. it’s like an all day, everyday kinda thing. Been reading more, taking time to think and reflect more, being still and stretching my brain and my beliefs more than before. I guess I’ve always been a rather ‘free thinker’.. some might say more radical in thought, and so are my loved ones around me. But to be real, I think these times have called upon everyone to stretch wider. So it’s made me think about who I am and what I can grow into. I’m gonna tell my story as it evolves... I’m growing more comfy inside of myself and getting better at being human. My perspective is gonna be different than before because I’m not the same anymore. Jurdan: I agree wholeheartedly, there is always room for improvement, and “Room For Living”. There’s never been a time like this in history, so I feel every step forward has to be more intentional than the last. The knowledge is out there, it is up to us how we choose to receive and digest, and distribute it. With that being said... Do you think social media has helped or hurt more during this pandemic? Mereba: For me personally, it’s been kind of two-sided. Towards the beginning of the pandemic, I started a series that helped me use social media for what it could be in an ideal world. The series is called JungleJournals, and the premise is creatives around the world sharing their art with one another in the JungleJournals space. I set up a landing page on my website where the art can be shared, and I would pick a few submissions each week 12 and interview their creators on my IG Live. It was a simple way for people to commune & contribute creative energy to the collective when we all need inspiration most. I took a pause from that series in order to finish two music projects, but I’m going to bring it back later in the year. It was therapeutic because I met so many passionate people with unique perspectives, using their own imaginations to pass the time and stay hopeful. Social media really can be powerful if that’s the energy you put into it. It has also helped mobilize a whole new generation of people around the topic of destroying inequality in our country and forming a new vision. That was a sight for my eyes to see. Sheer pride and wonder spread through me watching the way important things were really at the forefront of the conversation, cuz I’m always trying to take it there! It’s powerful. Unfortunately, with great power comes great responsibility.. and I’m not sure that people fully understand that part yet. There is so much energy wasted in negative, unproductive conversations on social media. It can feel like an echo chamber when there’s no tangible action being taken along with the hot takes. It sometimes feels like a race to have the first or last word, not a space to genuinely cultivate growth and understanding. So I go back and forth about it and spend most of my days off of it at this point.
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Jurdan: What can you tell us about the two music projects you’ve been working on? Mereba: I’m finishing up two projects for this year. The first is the Spillage Village album, we’re coming back with our first project together in a few years after focusing on our solo stuff. We had gotten together at a studio house in Atlanta and worked on the project back in March.. but then the country shut down and I had to go back to my place in LA last minute. It was the best possible sendoff though. I think working with my brothers will always feel organic and just super fun because of the level of comfort and sonic fluidity we’ve all cultivated between us. The other project is my next solo one, which is an EP coming soon. It’s inspired by the truths that have moved more to the forefront of the conversation this year. I wrote a song called “News Come, News Go,” one day at home, and that pulled me out of the fog that this year had me in. My background as a songwriter started with writing folk songs on my guitar when I was in high school.. sitting on my bedroom floor, dreaming of a new world, and writing about it. The songs were all about social justice and politics, freedom and revolution. I still write a lot about seeking freedom. But as I got more into the music business, I stopped focusing on those themes as much, unfortunately. But this year was a giant reminder for me, that there is a reason why those messages were put inside of me from a young age, and now the world really needs me to refine them and release them. Everything is for a reason. We’re gonna need music to revolution to. Jurdan: What album would you choose to be the soundtrack of what’s going on right now? Mereba: Hmmm. Innervisions by Stevie Wonder or New Amerykah Part One (4th World War) by Erykah Badu. Both of those albums inspired me a lot. They’re uplifting.. but also they both have heavy undertones about the states of the world they were living in. There are uncomfortable truths woven into the beautiful sounds. I believe in the power of spirituality and reaching out for things bigger than earth for guidance. I think certain moments in time show the importance of that even more than others. Right now people are fearful and I understand why. But albums like those just help to heal and reconnect us with our power in the midst of all the confusion. They expose the truth through a spiritual lens. Jurdan: Interesting that you mentioned Innervisions By Stevie Wonder. (One of my favorites) That was the first album that I remember hearing that let me know that it was pertinent to communicate your thoughts in such a way that will transcend generations. It made me ask questions, it made me want to find answers. That’s important. Mereba: Yes, I think the most profound albums are the ones that turn the gaze back inside of the listener. That one just made me look deeper inside of myself, like damn... well what are my innervisions? What do I see for the world when I close my eyes? Because once you ask yourself that question, you’ve started the journey of living your life with an actual purpose. You can start walking towards that internal vision by representing it in the way you live your life. I’m glad my Mom showed me that album when I was young, it connected me to the divinity of music beyond it just sounding fire.
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Jurdan: What are your innervisions? Mereba: There’s a simplicity to my innervisions. It seems simple to me, at least. I imagine everyone being more in tune with the human experience, man. Like, having our own bit of land. Growing things for ourselves and for our communities. Healthcare is for the people, schools are for the people, and there is quality and care and truth in both of those spaces. There is no reason why illness should come with a price tag. Or why people’s quality of life makes them sick with preventable illnesses. There is also no reason why lies are taught as fact in public schools, or that very few skills that prepare a person for the world are taught there. There are so many things that just literally do not make sense, and we know it. We know that things are this way because it keeps a very, very small few in power. This is a human life that we each inherited at birth, and we gotta pay for every aspect of it. It’s weird. It’s worth using all our power to change it. So anyway, in my innervisions, the vibration is elevated overall. Music feels better, family is stronger, communal support is a given, children are safe, nature is thriving, sunsets and sunrises, ganja, lovemaking, drink, celebrations for being alive, it’s green and lovely. In my innervisions, life isn’t based around working and escaping to our vices to cope. Life is in the living. Jurdan: Have you ever heard an album that taught you more about yourself?
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Mereba: The Miseducation of Lauryn Hill taught me so much about my future self that it’s wild to even think about! Her honesty led to a deeper self-understanding for so many little black girls who heard it. It just sounded true. Then you grow up and realize, yeah... those were facts. Big facts. Also.. The Jungle is the Only Way Out.. it taught me what I was capable of when I really, truly, like for real for real believed in myself. It taught me how to get what was inside of me, out. Jurdan: 1000%, when I first heard the song “The miseducation of Lauryn Hill” it pushed me to define my self, for myself. A lot of unlearning to do still, but here we are growing in real time. Mereba: Unlearning! Yes. So much of that. I’ve gotten to a certain place in life where my peace of mind seems to be about subtraction more than additional. Shedding expectations of myself that kept me bound to a reality of disappointment. Completely rejecting standards made by the status quo whether that’s beauty standards, thought standards, career standards... real ‘getting free’ shit, you know. It’s a daily practice. And I have my tribe and my musical ancestors living and gone to guide me on my way.
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Special thanks to designers: Pyer Moss, Orange Culture, Kimberly Goldson, Mother Golden, Zola’s, Height & Light
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JEREMY MEEKS Photographer: Obidi Nzeribe
Creative Director / Stylist: Ugo Mozie Editor: Paco Lampecinado
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How have you managed since Covid-19 ? Well, just been focusing on spending quality time with my son, working on some pretty cool projects and focusing on my personal health and wellness. *Have you been able to create differently given so much isolation ? Absolutely, it has been a time of learning, reading, studying and focusing on things that I have always wanted to do but never had the time, like acting lessons, and perfecting my new clothing line. *Being a father how to you feel about your children going back to school given the fact Covid is still not under control ? I am concerned like the rest of the world. I hate that he has to miss out on a lot of the cool school experiences that children have at this age but his safety and doing what is best for the world is something that I fully support. *How have you helped them keep up with their school work during these times ? Just encouraging him to not get behind and to stay in a routine. The schools give them a guideline and I just support him in doing what he is supposed to do every day. *What are some of the greatest lessons (in life) you’ve learned from your children ? Open, honest, communication, patience and the true meaning of unconditional love. *How have you been affected by the killing of George Floyd...and the subsequent unrest (call for Justice) ? It has been extremely triggering. My experiences growing up from where I come from means that most people have felt these type of injustices in a real and personal way. I am tired, fed up, angry and focused on bringing more attention to these stories. 18
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*What are your thoughts on the justice system reform ? It is long overdue! It is mandatory. It needs to be everyone’s collective focus. *What things to you think should be changed and/or implemented Prison reform, more accountability and people to hold the police accountable. *When did you get into acting ? About 1 year ago and have since books 6 movies. *Can you tell us about the acting projects you are working on ? True to the Game 3, Trigger, Secret Society and Doggman *What kind of roles would you like to play in the future ? I want to play romantic comedies and roles that are polar opposite of who people think I am.
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*What was the inspiration and reason behind you starting your own “Jeremy Meeks� fashion line ? Traveling the world and recognizing that there was not enough black designers. *We know that you also do philanthropy, could you tell us about your philanthropic endeavors ? I spend A LOT of time at group homes. It is literally my favorite place and thing to do. I get more out of being there with the youth then they do likely. *What’s next for Jeremy Meeks ? Growing my company into a billion dollar company and giving back to the community I came from. I want to keep doing movies and acting my ass off. I want to get an Oscar one day. I want to see my clothing line in stores around the globe and I want to utilize my platform to further support pursuing a more just system. I also want to have some more businesses set up so when people come home from jail, they have a place to come and feel supported, unjudged and to make money at.
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DAVE EAST
PHOTOGRAPHER: Jasmine Durhal (@jassieuo) WARDROBE: Ani Hovhannisyan (@hovha) CREATIVE DIRECTION: Tasheema Felder (@tasheemafelder) ASSISTANT STYLIST: Tavaris Neal (@tavarisneal) WRITER : Malcolm Trapp
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JACKET: STU ̈SSY
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Karma 3 is available now, what can fans alike expect to hear on this project?
Me. If you’ve been tuned in with me for the past few years, just me growing and touching on different stuff I’ve been
Do you still write or freestyle, do you enjoy being alone or surrounded by others in the studio?
going through. With this project, I got to work with a couple of people I’ve never really got a chance to work with before. With this project, it’s almost half and half. It’s a few songs with just me on there and I have some pretty good features on there as well. Outside of that, perfecting my sound.
I jot stuff down but I don’t write. Honestly, I’ve been lighting up the group I take to the studio with me. I went from having ten to fifteen people in the studio with me and they were just to smoke weed, get drunk, or tell me the music sounded good. Now, I’d
I’m constantly changing and evolving so my music isn’t going to be the same. It’s always going to be a different vibe.
rather have nine or ten producers or artists that can contribute to the record. I’ve just been more focused on what I’m doing. My daughter is getting older so I really just want to leave my legacy, leave my mark
With that being said, you’ve released tons of music over the years, do you feel like you’re at the point where you can say “I made it”?
Going back to how you said you took a lot of losses this year, how do you keep your head up in the midst of all that?
I feel like I’m always pushing it to the extreme as far as I can take it. However, for the time I’ve been in the game, I feel like my influence on the youth and hip-hop as a whole, I’ve really made my mark. The majority of people know who I am, whether that be through acting or music. I’m always trying to go as far as I can but in the meantime, I’ve done good for legacy.
What’s your recording process like in the studio? With Karma 3, it was good and bad. I lost my best friend, Kiing Shooter, in the making of it. I lost Pop Smoke in the midst of recording it; we were locked in. I lost my Aunt Charline (Salema), I just lost my OG Dubb. I took mad losses in 2020 but the music itself reflects a lot of pain. It’s a lot of struggle but it’s still a strong project as far as me making records. I didn’t try to go too personal, I still kept it where everyone can relate to it.
TOP: Victor Li PANTS: A. Tiziano
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Honestly, looking at my daughter smile. Everytime she smiles, she takes my mind off of whatever is going on in the world. So I try to keep her close and also, just being in the studio. That’s like my therapy almost, I get in the studio and put on a beat then it brings the best out of me. Being a prominent figure as well as a father, how has your daughter impacted you over the years? The best way possible. That’s my little best friend right there so just knowing I got someone beside my mother or father that’s just filled with pure genuine love. It doesn’t have to do with no money or anything, just pure love from her. As soon as she sees me, she just jumps right in my arms.
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TOP: 40s & Shorties
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JACKET: Phlemuns PANTS: A. Tiziano
If we were to take a trip down memory lane to when you dropped Survival, how did it feel to finally put that project out and what took so long for you to share your debut?
Honestly, that was out of my control. Just being on a label, you have to figure out their process and nine times out of ten it's the complete opposite from yours. I’m always working and with the label, they want to plan everything. If it was up to me, I would’ve let it fly. To the fans, it looks like you took a year off but it took forever for the label to get it out. But when you’re really in the studio everyday and recording music videos, to your fans it looks like you’ve been doing nothing for eight months. So that’s a process I had to learn.
Despite that, I still feel like it’s a timeless project. It was a lot of emotions put into that, I was going through a lot last year. So just
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emotion and dedication that was put into that project made it feel timeless. People hit me up about that now like I just dropped it, but it was released months ago. That just lets me know I’m doing something right.
Looking at the trajectory of hip-hop and the new generation of artists coming in, is there anyone you would pass your crown to?
I like the artists that are true to themselves and want to push the culture instead of take from it. There’s a few artists I would, but if I say one name then I have to say another. If I don’t say one, the other will feel like I left them out. So really, shout out to everyone doing their thing.
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As far as legacy goes, how do you want to be remembered five, ten years down the line?
Authentic. Someone that took nothing and pushed it as far as he possibly could. Someone who left music that’s never going nowhere. I’m not in it for the quick club records or the song that’s going to be hot for a TikTok moment. I really want to make that music that you’re going to tattoo on your arm and shit like that. Something that’s going to mean something forever.
And even when you look back on your career over the years, what would you say is the best decision you could’ve made?
Not chasing clout, not being a goofy. I think the best decision I made was staying true to myself and keeping the 28
same people around me with the exception of some people who I might’ve fallen off with. Same day ones, same family. So I feel like I kept my morals intact, I didn’t let rap or fame change who I was as a person.
Lastly, what message would you fans who’ve been riding with you for the past few years?
I appreciate you. From the bottom of my heart, there wouldn’t be no Dave East without the people who’ve been supporting me. I really appreciate how my fans support me through real life stuff. I might not get a chance, but I read it. A lot of my fans have been really supportive of the losses that I’ve taken so I really appreciate it. They don’t personally know me, they don’t personally know my man, but I’ve gotten nothing but pure love. They don’t have to do that so I genuinely appreciate that.
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TOP: Bristol Studio PANTS: A. Tiziano JACKET: MIDNIGHT STUDIOS by SHANE GONZALES Sneakers: Jordan
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AmbrĂŠ
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Where are you from? I am from New Orleans, Louisiana. Where did you grow up? I grew up mainly in uptown New Orleans, in the 17th ward. I moved around a lot when I was younger. I also lived in Kenner City and the West Bank for a while too. When did you fall in love with music? When I was about 4 or 5. I was in foster care and my social worker suggested that I see a psychologist every few weeks. I would go but I wouldn’t talk during our sessions. They always had music playing there, and the only time they heard me speak was to ask what song was on the radio or what artist was singing. I guess you can say that’s when I discovered my love for music. What was your favorite song when you were growing up? That didn’t really exist for me. I had a new favorite song every week! 31 What made you start singing? My sisters encouraged me to be an artist but also listening to artists like Brandy, Michael Jackson, and Frank Ocean inspired me as well. How do you feel about today and the things that have changed for Black people? I feel that the world is in a place where people are becoming aware of the patterns and the ways of life that we’ve been taught, and they’re unlearning those things. I think that black people are in a space where things are changing for us, but I don’t feel like it’s enough at all. We still have a long way to go. That’s not something we should have to wait for, it should happen now.
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How has the things that have happened to black men and women over the last few months affected you? Good and Bad? It’s made me angry…but also woke me up in a lot of ways. I always knew that these things were happening, it’s just more visible now. I was mad before but these times have given me a sense of urgency, and that has made me want to do more. How have you been doing since COVID-19? I have been doing pretty well because fortunately, work has stayed steady for me. Not much has changed except for the fact that I can’t travel, perform, and be around people. That’s a huge part of my process and I miss it! I really miss going places with my friends. Have you been able to create differently given so much isolation? 32 Definitely! I’ve had to think outside of the box more. Taking control of my creative is nothing new to me but now it’s even more DIY. Since the start of quarantine, I’ve shot 3 videos and finished recording the deluxe version of my project from my apartment.
How do you feel the world is handling it all? I feel the world is handling it pretty well…but the American government, not so much. There are some people that aren’t willing to give up their own comfort to save other people's lives or even their own.
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Describe your sound? I would describe my sound as a mix of Psychedelic, Spacey, Other-worldly, R&B, Soul, Hip Hop, and Jazz based. Everything. How much of the creative directing do you do with your visuals? All or most of it. Are you releasing an album if so tell us about it ? I just released Pulp (Director's Cut) on July 31st! The Director's Cut of Pulp is an extended version of the project that I release last year. It is sonically what I envision my movies would look like. Essentially, The Pulp EP is a movie with no film. I am the Director.
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My favorite song on the project is “American Beauty”. The song took me a long time to write, the melodies are just gas. I think it’s my strongest story-telling wise. I just love it. How do you feel about its sound compared to your previously released stuff? I've put out projects before Pulp but to me, this is my debut because this time I was very honest and intentional in my writing. I definitely feel more connected to this project. It was truly a labor of love. What do you want your fans to know that they don’t know? I love mangos. I hate avocados. I love Spiderman. And I love you (the fans).
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