Selling & Relocating in Style How today’s empty nesters fund their dream lifestyle by leveraging home equi ty & smart real estate transactions
2021 Edition
San Francisco Peninsula Edition
Selling & Relocating In Style
If you own a Home on the Peninsula for more than twenty years, then chances are, you are have sizeable equity in your home.
“Empty Nes ng” In Style
And if you are an empty nester, you may have been thinking about your retirement, asking yourself what your next phase in life will look like: •
Will you retire in comfort and style?
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How will you be spending your time?
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Where do you prefer to live?
And maybe you have been thinking that some of the answers involve using the equity in your home .
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Winning at the game of life Circumstances and times may change, but our values and desires remain the same, including where and how you wish to spend your time in life. As we mature, these qualities become even more important. And recent shifts in work culture has only accelerated that. Living where others only vacation — especially with the changes in remote work and virtual meetings— for today’s empty nesters it is even more possible to achieve those goals even earlier in life, just through a little bit of planning and effort. The key concept you are exploring is how as a home owner with significant equity and less demand for space you can leverage your home sale and create the lifestyle of your dreams.
S om e o f o u r s u ccess f u l “
“ e m pt y ne st e r ” lis t ing s
As the owner of a luxury home you are in the fortunate position of being able to use your home sale in a variety ways. However, you only get to do this once. So you should be smart about it. This means not just preparing your home for sale. (That step is actually almost last on your list.) Before you do so, take a step back. Start mapping your out your true goals and primary aims. Maybe you already locate a pieds-a-terre close-by or a vacation home. Or maybe you want to use your proceeds to invest wisely.
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Setting up & Preparing Possibly, you wish to do all of these option. Whatever your plans, you should prepare for this “once in a lifetime” move in a thoughtful manner with your team of trusted advisors. Write down your thoughts. Talk to your family. Get the input of your advisors—your tax planner, your investment advisor, and your legal counsel— on how to get there. As real estate agents, we will be there with you, every step of the way.
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Selling & Relocating In Style
Failing to plan is planning to fail Given the uncertainties of future market developments, can you afford NOT to plan ahead? Planning includes •
Evaluating all options prior sale
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Including your sale in your retirement planning
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Possibly considering living debt free
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Buying second homes or investment properties
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Adopting passive income strategies
In order for you to orchestrate and maximize the benefits of your sale, you should start planning today. You don’t need to have all the answers right now. And things may change. But getting started is your best way to ensure success.
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As real estate agents & property managers for mid– to high net worth families, we have helped many clients look at the big picture.
Imagine having the perfect exit strategy Imagine having a plan that is perfect for you, prior your home sale. A plan that maps out all your preferred choices and decisions on where and how you will live, and all the joy that will bring you. With a personalized plan, time is your side. When selling one of your most valuable assets, your primary home, your strategy can include •
knowing to where you will relocate
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lining up great investment opportunities
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optimizing & contributing to your retirement planning
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Example A Retirement empty-nesters home sale transition: Home Sale in San Mateo
$1,375,000 net proceeds
1 bedroom condo on Peninsula
($625,000) purchased
Wine country townhouse
($750,000) purchased
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The Peninsula condominium is the local home base
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The wine country home serves as a year round retreat
The retired couple uses the local condominium monthly, benefiting from their established medical and social network. Half of their time is spent in the wine country, with ample time left for travel across the country and the globe.
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S om e o f o u r s u ccess f u l “
“ e m pt y ne st e r ” lis t ing s
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Example B Pre-retirement empty-nesters home sale transition: Home Sale in Burlingame
$2,300,000 net proceeds from home
Palm Desert home
($500,000) purchased
2 bedroom condo on Peninsula
($900,000) purchased
Mountain “cabin” condo
($600,000) purchased
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The Peninsula condominium is the local home base
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The Palm Desert single family home is located on a public golf course (no dues) and will serve as the future retirement home
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The cabin is a vacation rental with occasional family use
Cabin rental offsets all three property costs (HOA dues, taxes). The family enjoys skiing, golf, and the desert communities. Remainder is invested. Later, the pieds-a-terre condo may be traded for a coastal property,
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Selling & Relocating In Style
Your journey starts today Where do you see yourself? What is your ideal life-style? You can get started right now by taking some notes and envisioning it. As listing agents for high-end homes, we respect that this may be the most important part of the seller’s process. It will influence and drive every other decision of yours, including any changes in plans that you may make. Our job is to handle and assist all other components, freeing you up to focus on what important to you. All the other details— from property preparation, remodeling assistance, vendor coordination, marketing preparation— can be left for us to handle for you.
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The power of network The power of our network resides in our personal relationships: As the Luxury Brand Ambassador for Realty World International, Joseph has multiple outlets and channels for marketing your property. As a Broker, Joseph has owned offices throughout California, and is a member of several local Boards both in North and Southern California. This background gives you the advantage of having a hyperlocal Broker with a network to support your wider real estate goals. As a team, Realty World Peninsula will assist you in all aspects in your local transaction, from initial consultation to marketing preparation, to listing launch and transaction coordination through closing.
The power of effective marketing From moving preparation to remodeling to marketing and listing, we handle all the details for you — for examples, please visit:
www.1221bernal.com
www.634Nevada.com
www.860Meridian130.com
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S om e o f o u r s u ccess f u l
“ e m pt y ne st e r ” lis t ing s
Selling & Relocating In Style
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About Realty World Luxury Portfolio Realty World Luxury Portfolio is a network of three hundred Realty World offices and thousands of agents, providing a national networking reach & wider market exposure.
About Realty World Peninsula Our focus is San Mateo County serving all real estate facets— both sales, rentals, management, and maintenance assistance. Our clients include mid– to high-net individuals & families, fiduciaries, executors, and family offices. Many clients having been with us for thirty years, and are second or third generation.
About Joseph Stein, Broker •
Listing Agent, Broker, Office Owner
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Accredited Residential Manager
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Closed or supervised over 900 total transactions to date
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Closed over $400 million in total sales to date
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Speaker, coach, writer (incl. Wall Street Journal)
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Over 300 long-term clients, some for over 25 years
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Best-in-class branding & marketing
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Luxury Brand Ambassador for Realty World International
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OUR FIVE LISTING GUARANTEES YOUR SATISFACTION IS OUR HIGHEST PRIORITY
1. Best-in-Class Marketing Guarantee We guarantee to be providing best-in-class marketing materials: from staging to videography to virtual tours, to hosted property websites, to luxury ad placements, including • • •
Full custom property website with high end videography & photography Integrated video and property tours, professional photography with drone footage Full page ads in two luxury magazines and featured on global luxury website luxuryhomes.com
2. 60 Day Performance Guarantee We back the performance of your listing: we guarantee that your listing will generate an offer within sixty days or less, or you receive a minimum deduction of $5,000 from our commission upon closing.
3. Timely Communications Guarantee We guarantee to always be in touch with you and update you on the progress of your sale. We promise to talk to you at least once a week regarding the activity at your property and to call you back within 24 business hours. If not, we owe you a minimum performance deduction of $250 from our commission.
4. No Conflict of Interest Guarantee We actively market your listing to over 15,000 local agents and thousands more in the region. We guarantee that we will always put the highest and best offers first: you always have the option to place a 24 hour notice on MLS once an offer is received, including in-house offers, so you may maximize your options to entice maximum number of offers.
5. Accuracy of Information Guarantee We guarantee that the information we provide to you is correct, including any statements we make in our marketing, in our disclosures, and any and all information provided to you, buyers, and other agents. Should there be at any marketing or other information that is incorrect (even inadvertently), we shall immediately correct it and upon closing donate a minimum of $1,000 to the charity of your choice.
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From our reviews Joseph gave us very good advice and was very helpful in securing a good deal by impeccably staging an selling our property.” – Alfred B. (multiple property owner, current clients since 1997.) Joseph did a great job for us as he took care of the sale of our San Mateo condo, from start to finish. Joseph and his team did it all from staging the apartment; photos; flyers; open houses; posing all this to all the online site; and a great online video walk through. Once the offer came in Joseph handled the negotiations with skill. Really we could not have asked for more. This is great service. Joseph kept us updated and went above and beyond.... I would use Joseph's services again.” – Kent R. Joseph’s company is a family business and a true thread in the community - they not only are vested but also, have the best knowledge to properties and neighborhoods” - Emily D., 4/26/2020 I highly recommend Joseph and his entire team at Realty World, they were a pleasure to work with. He is responsive to customer needs/questions and spends time to make sure all the little details are taken care of. Thank you! - Madelynn Mc C., 10/7/2018 (Reviews for Woodlake Anchor & Realty World Peninsula)
Thank you for your time Our team serves hundreds of property owners and families on the Peninsula with the management, the listing, and the selling of their properties. We work with individual owners, with groups of owners, with attorneys, with fiduciary services, with family offices, and with advisors. Our Bay Area operations began in 1987. Some clients have been with us since inception and some are now with us in second or third generation. Our hope is that this booklet gives you value and something to think about, with the least amount of stress and the maximum of anticipation and joy of creating your new lifestyle. The first step begins in talking to us: whether for rentals or for sales, we cover the whole spectrum of Peninsula real estate, and we are always here for you.
Joseph Stein, Stein Broker / President DRE01337170 Realty World Peninsula | Woodlake Anchor broker@myregroup.com 385--9651 cell (650) 385 (650) 375375-0640 direct 375--1596 office (650) 375 Property Management: www.woodlakeanchor.net Real Estate Sales: www.peninsulahomefinder.com 520 Peninsula Ave, San Mateo, CA 94401 Corp. DRE01943875
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Sender: Woodlake Anchor / Realty World Peninsula 520 Peninsula Avenue, San Mateo, CA 94401, USA
S e l l i n g & Re l o c a t i n g i n S t y l e Real estate information for property owners and their fiduciaries, attorneys & financial planners.
A publication by Realty World Peninsula & Woodlake Anchor DRE01943875 C. Joseph Stein, Broker / President DRE01337170 520 Peninsula Avenue, San Mateo, CA 94401, USA +1 (650) 375-1596 direct | www.rw650.com
Advertisement. Not a solicitation for listed properties. Equal Housing Opportunity. No tax, investment, valuation or financial advice given. Always consult qualified professionals prior making any investment or real property transaction decision. Promotional use only. Original work of authorship, © Joseph Stein. Photos iStock Getty Images, used with permission.