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on your marks... …get set, go! With BETA International 2015 packed full of innovation, advice and opportunities, there are more than just trade stands to see at this leading industry trade fair. Equestrian Business is under starter’s orders, ready to race into Birmingham’s NEC.
Opening times: Sunday February 22: 9.30am–6.00pm Monday February 23: 9.30am–6.00pm Tuesday February 24: 9.30am–4.30pm
Getting there: BETA International uses a handy Travel Service to make it even easier to get to the trade show from anywhere in the world. Co-ordinating flights, airport transfers, train journeys, car hire and taxis can be arranged by contacting Reservation Highway, telephone +44 (0)1423 525577 or email admin@reservationhighway.co.uk
Free coach service: A free coach service is offered to retailers visiting BETA International. The comfortable coaches from Momentum Coach Hire Ltd will travel to the NEC, Birmingham, on the first day of the show from Norwich, Exeter and Carlisle. For more information on the show, stand set up times, opening times and transport options, visit
www.beta-int.com
32 Equestrian Feb 2015 Business www.ebmonthly.co.uk
F
rom February 22-24 the industry’s movers and shakers will be at BETA International, with thousands of visitors streaming through the gates to visit hundreds of stands from the UK and worldwide businesses. BETA International leads the way for the equestrian, country clothing, outdoor and pet sectors, attracting influential buyers and suppliers from across the UK and overseas. In a world of digital communication at the touch of a button, the chance to network face to face with the trade is crucial and, for many, BETA International is where orders are placed, new products discovered and connections made.
Supporters return
The trade fair is supported by many of the trade’s heavyweights, with Charles Owen & Co (Bow) notching up a third year of sponsorship at BETA International as it lends its backing to the Horse Demonstration & Seminar Arena once again for the 2015 trade fair. Leading French manufacturer and wholesaler Ekkia is set to return to BETA International as well as Fashion Show sponsor after a successful inaugural show last year. This showcase for the cream of equestrian and country clothing will be named the Equi-Thème Fashion Show after the company’s flagship brand. The Fashion Show is a
highlight for many, thanks to the professional staging by Karen Irving and Fashion First. Catchy music, eye-catching dance routines and stunning clothing and footwear for the autumn/winter markets make this a must-see for every visitor. “We are looking forward to our return visit as sponsor of the Fashion Show,” says Ekkia’s chairman Jean François Vignion. “It proved a highly effective way of presenting our Equi-Thème range to an international audience of industry buyers and made our regular appearance in this extremely attractive and appealing feature even more special.” Another leading equestrian company returning for a