Eb oct14

EQUESTRIAN Bringing buyers & suppliers together october 2014 Issue 149

Page 28

winter jackets Yard essentials Seasonal feeding Christmas stocking

www.ebmonthly.co.uk

AW14 Collection now in stock www.puffacountry.com

TEL: +44 (0) 115 942 4265 2

EMAIL: sales@puffacountry.com

Equestrian Business | October 2014 www.ebmonthly.co.uk

INSIDE THIS ISSUE 4 news

24 Stable and Yard Essentials Tools of the trade

28 Let’s Talk Products Winter jackets

32 trade show report Spotlight on spoga

33 Ken Lyndon-Dykes 8 Off the Shelf Christmas gift ideas

18 Winter Feeding Modern trends examined

Are alternative therapies effective?

34 Suppliers Directory

EQUESTRIAN

BUSINESS Editor: Vanessa Britton editorial@ebmonthly.co.uk

Advertising Sales: Tel +44 (0)1953 852931

Equestrian Business, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK

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Design: Carra White carra@ebmonthly.co.uk

Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

On the cover Toggi Trinity Jacket

October 2014 | Equestrian Business www.ebmonthly.co.uk

3

UK NEWS

FORWARD FEATURES November

A round-up of the UK’s equestrian trade news

● Winter ailments ● Licks. treats and toys ● Business Matters ● Let’s talk products:

New President at SMS P

short boots

eter Wilkes has been appointed as the new President of the Society of Master Saddlers.

Well known throughout the industry after many years as head of Vale Brothers, Peter has a wealth of knowledge to bring to his new role.

Passionate about excellence in saddlery craftsmanship, saddle fitting and the development and progress of the industry as a whole, Peter’s forward thinking approach should see an exciting 12 months for the society.

Peter will work closely with the Chief Executive Hazel Morley and the Executive Committee, along with the sub committees over the coming year and was appointed to this new position at the Society of Master Saddlers’ AGM held at The King’s Troop RHA in London.

Peter takes over from Helen Dart, with Laura Dempsey moving into the Vice President role.

Said Peter: “I am very much looking forward to working alongside Hazel and the committee, continuing the great work carried out by Helen and hope it will be a very exciting and eventful year. I believe there are many good parts to the society and want to get the views of people who feel they don’t often have a say in matters. It is important to get a wider opinion on issues within and also outside the

December ● Veteran feeds ● Respiratory rescue ● Business Matters ● Hoof and leg care -

winter focus

● Let’s talk products: l

ong boots

August 2014

MoNThly

Our media pack and a full list of features for 2015 is available.

To get your hands on either of these, email: allison@ebmonthly.co.uk Furthermore, give us a call and see what we can do for you over the next 12 months.

EQUESTRIAN

s & suppliers

Bringing buyer

together .co.uk

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Issue 147

body RS pRoTEcTo ANd AIRS ET jAck horSe

EBM Aug 2014

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Incoming President Peter Wilkes being congratulated by outgoing President Helen Dart (right) and new Vice President Laura Dempsey organisation and this is something I aim to achieve.

“We see change in the market happening at a pace and these new developments should be embraced. It is important that we never let go of our traditional craftsmanship while also adopting and looking into new manufacturing processes. We need to constantly encourage and train more Qualified Saddle Fitters as I believe without such a role our industry would be in

a much poorer state. The trend for horse owners to believe in and understand saddle fitting is benefitting everyone. The more Qualified Saddle Fitters and Master Saddlers can work together the more everyone will benefit and enhance the value of the home industry.

“I am starting my term feeling confident that consumers are buying again and it looks set to be a very positive time for all involved.”

ASA pulls EquiFeast ad

Page 26

for The equipmenT S SupplemenT SeaSonal rapy Talking The

If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet @EBMonthly

28/07/2014

11:02

C

alinnova Ltd/EquiFeast has had complaints upheld against an advert run in a consumer magazine that makes claims for the calming effect of chelated calcium.

The ASA investigated whether claims made by Calinnova that “Getting both chelated calcium and controlled magnesium right, improves behaviour in up to 90% of difficult horses”; and “it can improve horse behaviour” could be substantiated and ruled that there was not enough evidence

Equestrian Business | October 2014 www.ebmonthly.co.uk

to support these claims and that the advert was making medicinal claims for an unlicensed product.

Malcolm Green, research and technology director at EquiFeast (Calinnova Ltd) disagrees with the way the ASA have dealt with his case and says: “In its lengthy Mission and Value Statements the ASA claims to be good for business, evidence based and transparent.

It is EquiFeast’s view that the way they have handled this case shows none of these high ideals. Instead

EquiFeast feels bruised and bullied by an organisation that seems able to rewrite its own rules at a whim and will do almost everything to get a conviction.” The ASA has upheld the claims against the advert and the ruling states: “The ad must not appear again in its current form.

We told Calinnova Ltd to ensure that in future they held robust documentary evidence for their efficacy claims and that future ads did not contain medicinal claims for unlicensed products.”

October 2014 | Equestrian Business www.ebmonthly.co.uk

5

UK NEWS

Lights, camera, action A

mbitious plans for expansion into the Far East have led Cannock-based Black Country Saddles to approach the ChinaBritain Business Council for assistance tackling this complex market.

The export strategy is being carefully worked on and has led to BBC Midlands Today visiting the new premises, interviewing managing director Mark Bryan and filming saddles in the various stages of the manufacturing process.

BBC Business Correspondent Peter Plisner and the camera crew were on hand to film and interview both Mark and members of the team who enjoyed the time in the spotlight.

Said Mark: “BBC Midlands wanted to put together a news piece about a specific and specialist business in the region looking to promote their products and services to China.

“We were delighted when they contacted us about coming here to film our work and talk about our plans.

“Being a worldwide business we realise the Chinese market is a sector we need to develop so

we contacted the China-Britain Business Council who seem helpful and supportive.

“We are working closely with Chinese Business Advisor Mark Eaton and our relationshipbuilding has included attending a regional Chinese Forum which proved to be an interesting insight into the opportunities and market place. Some facts were re-

confirmed, some were new – all helpful – a very good Forum!

“Filming with the BBC Midlands team was an exciting morning and although it proved to be quite nerve-wracking in front of the camera for everyone it was also a great opportunity to showcase the skills of our saddlery team and the growth of the business as a whole.”

Sue Carson fits a new saddle for a client

Sue Carson Saddles joins Society of Master Saddlers

S

Filming John Hartley at work at Black Country Saddles

addle designer and manufacturer Sue Carson Saddles has become an Allied Trade Member of the Society of Master Saddlers (UK), which has served as the industry’s trade association since 1966.

The company’s range of bespoke saddles offer a wide range of design features to riders across the disciplines and are the choice of many successful riders.

“It is an obvious step for us to become a member of the Society of Master Saddlers”, said Sue Carson, “and I look forward to the opportunity to join the Committee and help to steer the saddlery trade in the right direction for the future.”

Mark Brady joins Norbrook N

Mark Brady

orbrook Laboratories Ltd. is pleased to announce Mark Brady as its new national sales manager for trade in Great Britain.

Mark has in excess of 20 years’ experience in the animal health industry, the most recent of which were spent with Zoetis/ Pfizer. Speaking of his transition, Mark said: “Norbrook has a real advantage. On the one hand, we’re

able to offer products that hold their own on the global market but when it comes to on-the-ground customer care, we’re flexible and fast because we’re not strapped down by bureaucracy.”

Welcoming Mark to the fold, the Hon. Edward Haughey, managing director said: “Norbrook is family-owned and family run, a model which is very much aligned

to that of our trade clients in Great Britain. Because of this, we understand the day-to-day trials of running a local business and know exactly how to respond clients’ needs. We’re confident that our customers will benefit hugely from Mark’s expertise and sales support.”

Tap into training rewards H

orseHage has recently updated its training programme for stockists of its products, ensuring it provides the most up to date information available.

The HorseHage & Mollichaff Stockist Training Programme, which is available to all HorseHage and Mollichaff stockists, allows members of staff to expand and refresh their knowledge of the whole HorseHage and Mol-

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lichaff range, providing them with the information they require to answer customers’ product and feed enquiries. All retailers completing the training questionnaires correctly will receive a free framed certificate and a HorseHage and Mollichaff branded ‘Feed Adviser ‘polo shirt.

If you or your staff would like to participate, please visit www. horsehage.co.uk and click on Contact to access the Trade

Equestrian Business | October 2014 www.ebmonthly.co.uk

Page. There are four pages to the scheme which can be downloaded, printed off, completed and forwarded to your licensed HorseHage producer for assessment.

Said Chris Tar, of HorseHage: “If retail outlet staff are knowledgeable about the products they are selling, it gives customers a lot more confidence when making a decision about which products to purchase.”

Staff Training Certificate and Feed Advisor’s shirt

th

y

!

A high level of international visitors helped make spoga a success

16ear

The Elico Equine Decahedron...

It’s horseplay

The most popular stable toy on the market with a persona of its own.

A twenty-sided, equine boredombeater. Fill with treats and let the horse play – with tasty rewards!

Helps prevent stable boredom Acts as a trickle feeder to avoid overeating Made from strong military-grade materials (beware of inferior copies!)

Choice of 5 distinctive colours in two sizes

Look for the triangular white label as your sign of quality.

Beware of inferior copies.

FOR OUR LATEST BROCHURE AND PRODUCT INFORMATION CONTACT US ON + 44 (0) 1296 688 966

autumn / winter COLLECTION 2014

5

YEARS

Tel: 01924 454681 jenkinsonsequestrian.co.uk

October 2014 | Equestrian Business www.ebmonthly.co.uk

7

Swag Seasonal

Memories of a long, hot summer are fading yet it still seems that the festive season is a long way off – but canny retailers are preparing now for the run up to Christmas to offer the best of the new products and top sellers.

F

or those that work in retail it almost seems like Christmas lasts all year round. It is at the centre of much of the stock planning, opening times discussions, holiday and staffing considerations, and sales plans. Retailers and buyers should be planning stock now and to coincide with this many of the winter clothing collections and new products are launched around about now. Look out for new trade catalogues and keep an eye on products launched in the consumer press to make sure you get the latest lines to stock – after all if a customer has seen their dream gift in a consumer

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magazine and hubby sets out to purchase it, you need to make sure it is easy to find in your shop!

Clearly you can’t stock everything and you can’t replace all your normal stock with shiny baubles of jewellery and other gift items – instead strive for a mix of new and unusual items alongside your usual best sellers. Remember that despite the rise in blingy Christmas products available, customers will still want feed, bedding and warm practical clothing. Alongside these items try a window display of Christmas gifts or most wanted items.

Make it eye catching, beautiful and above all classy. With pester power still very much in action, a well-placed display of special children’s presents such as clothing, accessories, and toys can also prove popular for those looking to buy for a pony mad child.

Remember that affiliate marketing and slick websites make the online world a very attractive place for buying gifts, particularly for those short on time but with money to spend. To ensure the customers make the trip to your store provide something that websites can’t – perhaps a Christmas event that involves a Santa’s grotto, or a special visit by a top rider to sign their latest book or merchandise.

This ‘Off the Shelf’ guide showcases a huge range of products to suit all budgets, with special Christmas items that make festive displays simple, to classic country chic items that will turn the head of every discerning customer. Choose wisely, and choose now, to make the most of this time of year.

Equestrian Business | October 2014 www.ebmonthly.co.uk

Count down begins This fun advent calendar is packed with 24 individual windows each containing a yummy Lincoln Horse Bix treat. This retro looking calendar will look great in the house or out in the stable for the horse to enjoy a treat every day over the festive season. A low price point and simple to stack box design makes this an excellent stocking filler for point of sale display that will attract horse owners of all ages.

www.lincoln-equestrian.com

Warm and woolley Wool Buff is a multifunctional, tubular accessory that keeps the wearer warm in the cold, wicks moisture when it’s hot and is anti-microbial. This natural fabric is soft, odour resistant, water repellent and offers UV protection. The new Chic collection is available in Wool Buff featuring the strass Buff Headwear logo, which is a diamond simulant transfer. Made from 100% Merino wool the Chic Wool Buff is perfect for horse riders who are looking for a touch of glamour.

www.buffera.co.uk

Best foot forward The perfect Christmas present for any aspiring professional, the Ginny Children’s long riding boots from the GioB by Brogini collection, are a laced front riding boot crafted from top quality black leather. The patent side strap and piping add a great splash of colour and a funky twist to a traditional style boot, available in Navy, Red, Pink or subtle black.

The elastic rear panel and zip makes for a comfortable fit and allows for growing room.

www.brogini.com

The Walking Stick Specialists Practical presents: traditional and contemporary walking sticks, seat sticks and umbrellas.

Please contact us for a trade catalogue: Warren House, Hinton St George, Somerset TA17 8TQ Tel 0044 (0)1460 75686 www.classiccanes.co.uk

RH - HP - EBM - Victory2014.pdf 1 18/09/2014 14:58:22

VICTORY HELMET

Helmets for equestrian use

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October 2014 | Equestrian Business www.ebmonthly.co.uk

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Off the shelf

Crowning glory

Rain, rain go away

Combining safety with added sparkle, the Junior X-Air Star from Champion features a spectacular bling design which makes it the perfect gift for little Champions this Christmas. UK made and built on a lightweight injection moulded ABS shell, the Junior X-Air Star incorporates a ventilation system to help keep the head cool. A 4-point padded nubuck harness offers supreme comfort and security, while the limited edition rhinestone crystal design will make this helmet the talk of the yard this Christmas.

Walking stick specialists Classic Canes recommend practical presents for countrymen and women. This traditional leather shooting stick is fitted with a robust country green umbrella. It is ideal for country sports, game fairs and other outdoor events. Other Christmas present ideas include long sticks such as thumbsticks, shepherds’ crooks and hiking staffs, collectors’ canes featuring animals such as pheasants, ducks, Labradors and other gundogs, and tippling sticks, which contain a glass phial for a nip of whisky or similar.

www.championhats.co.uk

www.classiccanes.co.uk

Let them play

Glamour Watch

A market leader in the field of horse toys for over 16 years, this twenty-sided, Equine Boredom-Buster is made from military-grade materials.

Customers can fill with pony nuts or treats and let the horse play – with tasty rewards.

Excellent for in the stable or paddock and also useful as a trickle feeder to stop a horse eating its food too quickly. Available in bright colours of red, blue, purple, pink and lime in sizes small and large.

This could be the perfect gift for Christmas! This ice style watch is both fashionable and practical and features an exclusive Glamour horse design, rotating bexel and adjustable rubber strap. This stylish watch comes in a clear presentation box making it simple to wrap and an excellent stocking filler for a teenager who will never be late for a Pony Club event again!

www.jenkinsonsequestrian.co.uk

www.horseswithattitude.co.uk

Tongue-tastic

All that glitters…

The Likit Starter Kit is designed for those thinking of trying these innovative stable toys for the first time. This new product contains a Likit Holder plus apple, carrot and cherry flavoured Likits and two 100g packs of Likit Snaks. Supplied in an attractive box, the Starter Kit makes a great gift idea for horse or pony owners, as does Likit’s Christmas Selection Box, while the new grass, caramel and blueberry flavoured Likits are the perfect tasty equine treat.

Glamourati’s new glitter quartermarking products make the perfect equestrian gift.

With the trend for bling ever on the increase, their themed kits contain everything needed to get creative. Suitable for adults and children, no artistic skill is required and all manner of designs, text and logos can easily be applied to short-haired or clipped horses and last up to two weeks. Packaging, presentation and point of sale are outstanding and margins are excellent. Digital images are available for those selling online.

www.likit.co.uk

www.glamouratiuk.com

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Equestrian Business | October 2014 www.ebmonthly.co.uk

.

Style

Comfort

Performance

October7000 2014 | Equestrian Business 11 Tel: 0113 270 info@toggi.com www.ebmonthly.co.uk

Off the shelf

Bag for life Moorland Rider’s new Gift Horse Bags are ideal for filling with presents or make great gifts as they are as they’re made from reusable natural cotton.

The bags are available in two sizes, both featuring a bold, eye-catching equestrian print that uses pink and purple shades. The Gift Horse Bag comes complete with a flower shaped gift tag too, making it the complete package when it comes to gifts this festive season.

www.moorlandrider.co.uk

Wrap up warm New for AW14, Sherwood Forest’s Bedale jacket is a stylish sophisticated ladies winter jacket. This beautifully designed jacket looks great for many occasions and will not fail to keep the wearer warm. The jacket features a thigh length finish to protect from cold wintery days, with large front pockets to keep hands warm and a detachable hood with a faux finish fur trim for additional protection.

The Bedale jacket comes in three traditional classic colour options – Navy, Chocolate and Black.

www.sherwoodforest-uk.com

Collectable art Brand new and making a perfect Christmas gift idea are these beautiful ceramic mugs featuring the artwork of prominent artist Diane Hennchen. These mugs are a great addition to the Diane Hennchen product collection, which includes greetings cards, ceramic magnets and compacts and is exclusive to Your Gift Horse. Proudly manufactured in the UK, there are four designs in the collection.

www.yourgifthorse.com

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Equestrian Business | October 2014 www.ebmonthly.co.uk

Uks Number 1

EN1150 Standard

Be noticed by wearing the worlds greatest high vis range!

Equisafety Ltd - Tel - 0151 678 7182 Email - info@equisafety.com Web - www.highvisibility.uk.com

Full K9 range

Fashionable

Technical excellence October 2014 | Equestrian Business www.ebmonthly.co.uk

13

Off the shelf

Victory Helmet

Horsey humour

The Whitaker Duo Tone Victory Helmet is a stylish, lightweight riding hat designed for the competing rider. The Victory Helmet features the new dialto-fit system which allows riders to adjust the fit of the helmet for optimum comfort and safety. The inner of this helmet incorporates the Coolmax lining and a unique air ventilation system that helps to keep heads cool. BSI approved to EN 1384:2012 Kitemark and helmet complies with the PCUK (Pony Club UK) and BRC (British Riding Club) helmet rules and regulations.

This wooden serving tray is a great gift for any horse enthusiast.

It is available in two exclusive best selling designs, ‘Not bloody Likely’ and ‘Giddy Up’, providing a bit of light entertainment at tea time. Manufactured from hardwood, this tray is heat resistant and stain proof and features carry handles.

Size 330mm x 230mm.

The perfect gift for Christmas.

www.johnwhitaker.com

www.horseswithattitude.co.uk

Get creative

Gifts for all ages

Bringing the loom band craze to the horse world, the loom band browband kits from Your Gift Horse are already generating record breaking sales. The kits are in an A5 size bag with plastic hanger for easy display. Containing the browband ends to fit all bridles, silver coloured studs, 300 loom bands and full instructions. Browbands can be made in any size and enough loom bands are included to make several.

The loom bands comply with European safety standards.

From Grays of Shenstone, Woody The Walking, Talking Horse is a delightful horsey toy for younger children.

He trots forward, shakes his mane and neighs and is available in bay and dark brown.

The Horse Design Satchel Handbag is perfect for the fashion-forward. Made from PU leather the satchels are available in pink, black, fuchsia and navy.

The finishing touch is the Blue Horse Brooch, which is nickel and lead free and supplied in an exclusive, equestrian gift box.

www.yourgifthorse.com

www.graysequestriangifts.com

Sparkle and light

Waxing lyrical

Groom Away Coat Gloss gives the ultimate in coat finishes for a sparkly Christmas. Infused with lemon grass oil, it is specially designed and formulated to achieve perfection on show coats.

Coat Gloss is easy to apply to either wet or dry coats and provides an incredibly shiny finish without being sticky, tacky, static or oily. The perfect addition to a grooming kit for a spectacular finish.

Available in 500ml and 1 litre.

With Christmas just around the corner, Toggi has a tantalising selection of jackets, tops, boots and accessories to ensure that your customers are spoilt for choice. Traditionalists will love Toggi’s sophisticated UK made wax jacket collection, featuring iconic new designs Aylesbury and Bretby. High performance pieces such as Cheminee and Brockton make the perfect gift for active winter riders.

For little Champions, the Toggi children’s and Toggi Black collection offer a wide selection of must-have pieces.

www.flyaway.ltd.uk

www.toggi.com

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Equestrian Business | October 2014 www.ebmonthly.co.uk

rrP £65.00

Autumn/Winter 2014 The Tayberry Autumn/Winter 2014 collection is now available

5% trade Discount ON YOUR FIRST ORDER

To become a stockist and discuss your requirements call 02920 464606 or visit www.tayberry.co.uk

rrP £45.00

RRP £120.00

Tayberry have a whole range of products to suit your customer from head-to-toe. We stock a wide range of warm gilets, water-proof jackets, leather boots and neoprene wellingtons along with a wide selection of casual clothing at a very competitive price point.

We also offer in-store brand support, re-ordering in-season and continuous development of our collection. This ensures that Tayberry is a brand that you can stock and sell with confidence.

Call: 02920 464606 | www.tayberry.co.uk RRP £110.00

October 2014 | Equestrian Business www.ebmonthly.co.uk

15

Off the shelf

Top man

Going nude With their quintessential British heritage and passion for equestrianism, the Freddie Parker men’s shirt collection combines a Savile Row approach to tailoring and contemporary styling, with a nod to the countryside. This beautiful long sleeve striped shirt is styled in 100% poplin striped cotton and features a classic cut and some gorgeous design details. A gorgeous shirt for this season which looks great whatever the occasion. Available in Dark Blue, Light Blue and Lilac.

Hot Togs’ new Nude Thermal Leggings provide an invisible base layer under white or beige jodhpurs.

The leggings provide exceptional warmth, have a brushed inner layer to trap warm air next to the skin and are breathable and wicking. They’re side seam free, with four way stretch fabric, a close fit and soft grips ankles.

Hot Togs’ Nude Thermal Leggings make a great gift for any rider this Christmas and will be appreciated for many years to come!

www.freddieparker.com

www.hottogs.co.uk

Cosy collection

The ultimate accessory

Give the gift of warmth this winter with the Puffa Barkstone accessories collection. The Barkstone hat, scarf and arm warmers look great together with their chunky knit finish and bold stripe detail. The Barkstone hat has a fun contrasted coloured pom pom which compliments the striped details on the Barkstone scarf and arm warmers. Check out the colour options for AW14: navy, spruce, rose pink, mustard and violet for a colourful look for the season.

The Equetech Vanity Case is the perfect present for the image conscious rider! Styled in a beautiful patent finish, it’s been designed as a functional hat bag, but with all the design elements of a quality vanity case. Featuring flexible padded sides, a concealed zip pocket in the main hat compartment with two mesh corner pockets, integral patent surround mirror with two positions, fully lined, separate zip compartment with individual elastic pouches for accessories and a handy detachable strap.

www.puffacountry.com

www.equetech.com

Snuggled up

Glorious gilet

This set of four soft, cosy polar fleece boots is perfect for travelling or keeping legs clean and warm in the stable.

Excellent for swollen joints, mud fever, arthritis and general stiffness and also for keeping legs clean at a show.

The boots have strong, adjustable Velcro tab fastenings and are padded for warmth and comfort.

A matching tail guard is available to create a travelling set.

Sizes: XS–L. Ten colours

This elegantly fitted, quilted gilet from the Equisafety range is very flattering and comfortable to wear. Two hidden zips at the rear allow extension over the back of the saddle and the 2oz quilting gives the wearer warmth without overheating. A deep storm collar, with reflective piping around the top, is curved around the chin for extra comfort during inclement weather, but it can be folded down if not needed. Sizes: 10–16.

Colours: Yellow, Pink and Orange.

www.snuggyhoods.com

www.highvisibility.uk.com

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Equestrian Business | October 2014 www.ebmonthly.co.uk

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October 2014 | Equestrian Business www.ebmonthly.co.uk

17

Winter Feeding

Modern Trends Examined As stock changes to match the season we look at the latest feeding trends observed by the manufacturers, discuss prohibited substances and provide stocking tips to rejuvenate winter feed sales.

I

f you’re still stacking the same sacks of feed in the same places as usual, it might be time to take a step back and look at whether this provides the best showcase for winter feed. Derek Mackey, head of sales at Dodson and Horrell explains: “Every shop is different, and while it can be a bit of an upheaval to reposition bulky products, it’s well worth making sure that the seasonal best sellers are highly visible and easy to access.

Front of store displays can be used to point to the products retailers know their customers need most in each season.” Now might be the moment to get in touch with your suppliers and the company nutritionists to organise a nutrition day or winter feeding event, to encourage sales.

Cam Price, managing director at Keyflow Feeds says: “If sufficiently confident and informed, then this is a great time to encourage people to ask advice with a well placed sign or attentive staff. It’s also prime time to host a feed event with one or more of your suppliers in attendance to answer customer questions.”

Questions about feeding are commonplace for retailers but now there is competition from other sources of information. Retailers and nutritional helplines used to be the main places for people to go to for nutritional information, but now internet forums and websites are packed to the brim with a wide

18

variety of information and opinions.

Liz Reid, marketing manager at Saracens elaborates: “The plethora of tools available online has hugely shaped the way we find, read, discuss and share knowledge about our horses. If you have a laptop, mobile or tablet device you can join the conversation. Consumer

retailer cannot be stressed enough as many horse owners will ask for their advice and recommendations.

Knowledgeable, well-trained staff will be an asset to any retailer and make the customer experience a positive one. Many feed companies will gladly provide training for retailers and their staff.” So don’t

Online forums that have little in the way of moderation are popular but come with risks” understanding and thirst for knowledge is definitely present, but concern lies in where they are going for their answers. Online forums that have little in the way of moderation are popular but come with risks as it would seem everyone online is an ‘expert’.

“I believe professionals (nutritionists, manufacturers and retailers) must work together and support the channels for consumer education and sourcing good quality information. Retailers must commit to training their staff and take advantage of the manufacturers that will come to their stores and carry out training.”

Rachel Hornby at HorseHage agrees and says that the bombardment of information from all sources, with little thought to research and qualification, leaves customers “confused and frustrated.” She says: “The importance of the

Equestrian Business | October 2014 www.ebmonthly.co.uk

be tempted to just point people to websites when faced with a query, instead take the opportunity to engage them in discussion and recommend products for their unique situation.

winter feeding trends The expert nutritionists all highlight a variety of different trends for feeding this season, but they are all more than just following fashion, they represent consumer demand at the current time and show that the message of fibre first and healthy digestion is getting through. Cam Price says that these days it’s all about digestibility, increasing nutrient absorption and getting the gut working efficiently: “This can be achieved with probiotics and also by feeding products containing stabilised rice bran, which is high

in oil and easily metabolised into low GI, slow-release calories.

Manufacturing using wet steam extrusion also significantly increases digestibility. This unique cooking process increases the surface area of grain starch molecules, increasing feed digestibility in the small intestine to over 90%.

Greater digestibility also means that nutritional requirements can be met with lower feeding rates resulting in reduced feeding costs.”

Derek Mackey from Dodson and Horrell says: “Over the past few years, horse owners have become increasingly aware of the importance of providing plenty of dietary fibre, particularly during winter months when access to grazing may be reduced. More owners are providing ad lib hay or haylage in the field, in addition to using fibre-rich soaked sugar beet pulp and alfalfa as a base for winter feeds.” It is this variety in the sources of fibre which can be key to maintaining condition in some horses, particularly for those that are fussy eaters. Liz Reid, marketing manager at Saracens says: “Horses are natural grazers and when stabled, they can ‘switch off’ from just one type of forage. By providing a cafeteria selection of forage sources, consumers stimulate the horse’s appetite and mimic their more natural grazing behaviour.

Retailers should always have a good selection of high fibre cubes on

October 2014 | Equestrian Business www.ebmonthly.co.uk

19

Winter Feeding prohibited substances

their shelves so that they can direct customers to these products if and when presented with the scenario of a horse shying away from their forage.”

Many horses maintain a busy winter exercise schedule and there is no longer such a clear cut line between summer and winter when it comes to energy needs. As such, high fat supplements and non-heating conditioning feeds are still in demand, and in fact the extra strain of keeping warm in cold weather can increase the horse’s need for energy in order to prevent a drop in condition. Dr Tom Shurlock from British Horse Feeds says: “There has been an increase in awareness of the physiology of the horse during the seasons. Previously winter was when your horse was exercised less, so he was put in a stable and taken off hard feed and put onto a low energy ‘filler’. However, as we learn more about his need to maintain heat generation (up to 80% of his energy intake may be needed just to keep warm and that is in a stable) and how fermentation of fibre generates heat, this by-product of digestion can be used to supply ‘central heating’ as well as nutrition.

“Using a beet based product actually improves the rate of fermentation of fibre in the large intestine (and to some extent in the small intestine) and so generates more heat per unit

20

fed. As winter is a time of reduced intake anyway, emphasis on better utilisation of fibre has been the focus of many nutritionists. That is not to say that hard feed is not needed but optimising fibre, and

There have been two fairly recent high profile cases that have hit the headlines relating to prohibited substances in feed, with New Zealand eventer Jock Paget clearing his name after last year’s allegations, and the Queen’s racehorse Estimate testing positive for morphine in the summer. Both cases highlight the importance of the supply chain and the limits to the extent that any feed company can guarantee its products are free from banned substances, particularly those that are naturally occurring anyway. The UK feed industry has very robust controls and testing in place and there are very few cases that slip through. Will I’Anson from British Horse Feeds says: “We are privileged to be part of an equine feed industry recognised throughout the world to have very high standards consisting of very credible manufacturers.”

Lizzie Drury MSc RNutr from Saracens says: “We are proud of our quality control procedures at Saracen Horse Feeds and we strive to make it our business to ensure that any feed that we produce is safe to be fed to horses that are racing or competing under Jockey Club or FEI rules.

“However, the reality of the situation is that contamination could happen to anyone and due to the nature, transport and handling of raw materials no one can give an absolute guarantee that their products may not be contaminated

“No one can give an absolute guarantee that their products may not be contaminated with a prohibited substance” fibre fermentation (and so fibre digestibility), especially in winter, is the way to go!”

There is no longer a ‘typically British’ winter either, which can further complicated winter feeding plans – an Indian summer can extend the grazing season considerably and retailers may find that all demand for winter products begins much later this year. Rachel Hornby at HorseHage warns that laminitis is still a risk at this time of year and through the winter and says: “Last winter saw an increase in the number of enquiries we received regarding laminitis possibly related to such mild temperatures. Horse owners trying to manage horses and ponies with, or prone to laminitis, are increasingly aware of the sugar levels that their usual forage may contain.” Offering low sugar forage, small-holed haynets and hay steamers or soakers could still be important.

Equestrian Business | October 2014 www.ebmonthly.co.uk

with a prohibited substance as many of these occur naturally in the environment. At Saracen Horse Feeds we are rigorous in our supplier and haulier checks and have our own testing protocol that we follow religiously. The most we can do is to continue with these practices and continually review what we do as new information becomes available.

“Nobody in the feed industry would knowingly want to put any of their riders in the position of having a positive prohibited substance test and thanks to the work of BETA and the feed industry’s interest in all working together on this, then this can only bring positive and constructive answers as to how in the future we can help to support and protect our industry.”

top tips The minute detail of each horse’s ideal diet requires careful discussion

with each customer, but there are some important generalisations that can apply to all, or almost all, horses that are worth reiterating.

Liz Reid from Saracens says that one of the key questions to ask someone who is trying to help their horse gain condition is: “Is your horse eating enough long stem forage?

If yes, then and only then look to a conditioning feed to increase the horse’s calorie intake. If not, and the horse is able to be given more forage, this is a preferred method to increase calorie intake.”

Cam Price from Keyflow Feeds also provides some good advice to suit all: “Monitor condition on a daily basis and use a weigh tape if you don’t feel sufficiently experienced to judge any subtle changes in condition. Such knowledge will enable you to make minor adjustments to the horse’s diet if necessary rather than making drastic changes after condition is either lost or gained.” He also thinks it is important to keep it simple. “If your horse is on a good quality balanced ration at the recommended daily intake then he should be receiving all the nutrients he needs, making additional vitamin and mineral supplementation unnecessary. If he is on less than the recommended intake and/or he is not thriving then first seek advice from your feed manufacturer who may be able to suggest a minor adjustment to the diet that will resolve the issue.”

Dr Tom Shurlock from British Horse Feeds also provides a top tip that may seem obvious but is easily overlooked in winter: “Remember water! Chances are that your horse will not drink as much water as he would take in as grass, or would drink in the summer. By providing mashes, especially warm mashes, you can easily get water into your horse, and keep him warm at the same time. Suitable feedstuffs are products based on beet or soya hulls or low starch brans.”

Owners should provide plenty of dietary fibre. Image courtesy of D&H

PRODUCT

Stack to stock Just Fi-blocks is a versatile fibre feed that is easy to feed and store. Each block weighs 1kg and is made from UK sourced ingredients with no added sugars, preservatives, molasses or cereal straw.

They come in Alfablend and Meadowblend varieties.

Just Fi-blocks are pure fibre. Used as partial forage replacers, treats, top ups or distractions, they can be fed from the floor, in a bowl or from a haynet.

Sold in a handy carry pack of four or a larger box of eight.

www.justfeeds.co.uk PRODUCT

New and improved With the same great inner net design, the new and improved Elim-a-Net is now even stronger and more robust than before, as the top strands of the net have been altered to loop through the metal rings, rather than being tied. As the original slow feeding haynet, Elim-a-Net’s unique design incorporates a vertical strand through each hole in the net, which prevents gorging and encourages trickle-feeding.

This is perfect for use in the stable or for supplementing forage for horses turned out for the winter.

www.parellproducts.com PRODUCT

Keyflow Key-Plus When horses struggle to maintain weight during the winter months Keyflow’s KeyPlus is the easy way to top up the existing feed ration. This highly digestible and concentrated calorie source provides cool energy and allows horse owners to tweak the horse’s diet without changing his base feed, simply by adding Key-Plus by the cupful to achieve the desired result.

Key-Plus is made from oil-rich stabilised rice bran extract and is manufactured using the advanced feed technology, wet steam extrusion for increased digestibility.

Help Him Build Up Build Up Conditioning Mix is a high calorie muesli, formulated for weight gain and condition. Suitable for poor doers and horses and ponies prone to weight loss • High in calories from oil and fibre for maximum weight gain.

• A good source of protein and the essential amino acid lysine for muscle development.

• Provides controlled, slow release energy and contains added magnesium for an even temperament.

• Contains added yeast, aiding digestive health.

• Fortified with a broad spectrum of vitamins and chelated minerals. Added B-vitamins to help encourage appetite.

Coupled with appropriate exercise and correct management your horse can gain weight, build muscle and simply bloom with condition and good health.

www.keyflowfeeds.com Contact us now to find out more about our range of horse feed

0845 345 2627October | www.dodsonandhorrell.com 2014 | Equestrian Business 21 www.ebmonthly.co.uk

Winter Feeding PRODUCT

PRODUCT

Winter health

Fibre nuggets

Using only the finest NonGM ingredients, Veteran Vitality has been specially formulated for horses and ponies from the first signs of ageing. Providing all the nutritional requirements for optimum health in older horses and ponies it is gentle on the digestive system, highly palatable, even to fussy feeders and has a good calorie level to help with weight maintenance.

Baileys Fibre Plus Nuggets are a tempting way to increase the overall fibre content of horses’ diets. Containing 22% natural non-heating fibre, these chunky cubes are easily fed from the ground or in boredom toys to encourage chewing and natural foraging behaviour.

With no added vitamins and minerals, Fibre Plus Nuggets can be safely fed alongside a horse’s existing balanced diet as a unique forage alternative when hay is in short supply or to add variety for horses on box rest or with limited access to pasture.

www.allenandpage.com

www.baileyshorsefeeds.co.uk

PRODUCT

PRODUCT

Build up

Complete conditioning

Dodson & Horrell Build Up Conditioning Mix/Cubes is an effective improver ration for underweight equines, aiding weight gain, muscle development and good health.

This formula suits horses that lose weight during the winter, as it is high in calories derived from oil, fibre and cooked cereals. Dodson & Horrell Build Up contains the essential amino acid lysine and is fully supplemented with vitamins and chelated minerals, including Biotin for skin and hooves, plus yeast for optimum health.

Mollichaff Condition, from the makers of HorseHage, is a highly digestible, high fibre, high oil and low starch mix, which can be fed as a complete concentrate feed alongside good quality forage.

It contains a balanced blend of alfalfa, dried grass, oat straw, fibre pellets, barley, soya flakes, soya oil and mint as well as Yea-sacc and a prebiotic, plus vitamins, minerals and trace elements.

Mollichaff Condition is suitable for encouraging weight gain in all horses and ponies, especially those that struggle to maintain their condition.

www.dodsonandhorrell.com

www.horsehage.co.uk

PRODUCT

PRODUCT

Tongue-tastic

New from Saracen

Health Licks are molasses free flavoured licks that fit into conventional salt lick holders and are an easy way to supplement the diet with minerals all year round.

The lick is made using Cheshire salt with the addition of minerals and trace elements. Health Licks are easy to use and can complement any diet, providing the horse with a useful way to top up as needed.

Health Licks are available in 2kg blocks in carrot, cherry, mint, apple and garlic flavours.

Saracen Horse Feeds has introduced the new Saracen Conditioning Mix and Conditioning Cubes, both of which include Equi-Jewel, a high-fat supplement which supports optimum condition.

Saracen Conditioning Cubes are barley and whole oat free, helping to keep the starch level low.

Energy is supplied through highly digestible ‘super-fibre’ sources promoting digestive health and manageable behaviour. For a conditioning ration that provides a similar formulation but with quick-release energy, new Saracen Conditioning Mix includes micronised and extruded barley as well as highly digestible ‘super-fibres’ and a high oil level.

www.rockies.co.uk

www.saracenhorsefeeds.com

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Equestrian Business | October 2014 www.ebmonthly.co.uk

Just Fi-blocks are natural forages, in an easy-to-use compact form.

They are made using quality ingredients and are free from molasses, added sugars and preservatives. A natural complementary feed designed to encourage extended feeding time.

.. .. .. ..

High fibre Low in natural sugars No additives or preservatives No molasses or added sugars Compact easy-to-handle 1kg blocks Boredom breaker Can be used as a partial forage replacer Hydrating chop feed when soaked

Available in Alfablend or Meadowblend

www.justfeeds.co.uk

Tel: 01335 310061 info@justfeeds.co.uk Yew Tree Farm, Wetton, Ashbourne, Derbyshire, DE6 2AF

October 2014 | Equestrian Business www.ebmonthly.co.uk

23

Stable & Yard Essentials

TOOLS of the trade

From forks to buckets & everything in between, Equestrian Business looks at the yard equipment sector to see how it’s developing.

J

ust as the number of types of bedding increases, so too do the number of tools required to muck out so this is a steadily expanding market. Specific forks for shavings, wood pellets, and rubber matting feature different designs to help users muck out more easily. Alongside this, there is an increasing awareness of stable hygiene, so products to help customers do a deep clean and keep bacteria at bay are also growing in popularity. Think of items like disinfectant powder, pressure washers and so on, which are simple ways to keep stables clean and fresh. Vale Brothers’ KBF99 Shavings Fork features a unique additive that kills 99% of bacteria, including strangles, ringworm and e.coli. This is part of a range of products including salt lick holders and scoops that are chemical free but include this special KBF99 additive, so are Stubbs yard maintenance from Abbey England

perfect for people keen to tackle bacteria in the stable. Apart from an increasing popularity for stable hygiene products, there has also been a shift towards making traditional stable tools more user friendly. Rebecca Ball at eazitools says: “Often people find that mucking out aggravates their lower back. Choosing tools that are lightweight and the correct height are key considerations when choosing a new stable tool.”

With this in mind, try stocking tools to suit different heights and if possible advise customers on the right tools to suit them, rather than just the first one they see.

VALUE FOR MONEY Although the recession has curbed spending in some areas, manufacturers in this sector have noticed that customers are all searching for ‘value for money’

Vale Brothers’ KBF99 tools help fight bacteria and are indestructible

“Customers want to know their cash is getting them best value long term” items, rather than just cheap items. Steve Faulks from Faulks & Cox Ltd says: “No matter how short of money horsey folk are, they will always find that little bit extra to care for their pride and joy! Rather than cheapening our product offer, we have deliberately applied a ‘flight to quality’ policy because customers want to know their cash is getting them best value long term.” Rebecca Ball says that the customer’s requirement for value for money is “one of the key reasons why we moved manufacture back to the UK in 2012. All our tools come with a lifetime guarantee which shows how much we trust the quality of our products.”

display tips Stable tools and equipment can seem a bit of a minefield sector, especially when the products can take up quite a large amount of space on the shop floor. With so many different brands and ranges available, how can you

24

Equestrian Business | October 2014 www.ebmonthly.co.uk

choose stock that will sell and satisfy customer demand? “We don’t offer a huge range of tools but instead we have a small range that we know sells,” says Rebecca.

“Retailers don’t want stock that doesn’t sell. We’ve recently updated our packaging to be more informative which will help the customer make the decision to buy one of our products in store.”

Display is of course key – as with any product – and Steve says: “The best tools always look even better when displayed properly. Displays take up less room; show a full range in one tidy place and with good display boards will smarten up any store. Good retailers will buy from companies that supply point of sale back-up with all their products.” Rebecca provides more display advice: “Often tools are put to the back of the shop as they can be difficult to display but our bestselling retailers incorporate them into their window or front of store displays from October to February when most stabled horses are back in at night.”

“I am so pleased with the Hay Bars which we have installed in our Equine Hospital. I have found them very easy to clean, particularly hygienic and above all completely safe for the horses.

I have no hesitation in recommending their use to all my clients.”

Marion Winter Bsc MA VET MB MRCVS. South Moor Veterinary Hospital.

“Hay Bar is ideal for horses with a respiratory problem.

It encourages drainage of the respiratory tract also preventing contamination seen when feeding from the floor.”

Philip Dixon B.V.Sc. Cert. E.P. M.R.C.V.S

www.haybar.co.uk Tel: 01723 882 434

Take it easy with eazitools!

The eazitools range includes shavings forks, muck forks, yard shovels and the tried & trusted Rag-Fork.

Tel: (01427) 884394 Visit: www.eazitools.com www.battles.co.uk

October 2014 | Equestrian Business www.ebmonthly.co.uk

25

Stable & Yard Essentials PRODUCT

Back friendly

PRODUCT

Share the load When it comes to moving bedding the Twin Wheel Stable barrow is a winner.

With an enormous 200 litre capacity it is superbly balanced for easy tipping and steel centre roller bearing wheels mean that it is simple to push. Available from Earlswood Supplies in either assembled or unassembled form, this quality wheelbarrow is sure to be a certain seller this autumn. Other stable and yard essentials supplied by Earlswood include: hayracks, rubber matting, muck forks, rodenticides, salt licks and much more.

Looking after horses can be particularly bad news for backs and tasks such as mucking out can really cause problems for many horse-owners.

All tools in the Eazitools range feature a special double-cranked ergonomic shaft putting the user in a much better posture when mucking out and reducing the need to bend. Choosing the right tools for the job can make mucking-out much easier and far less strenuous

www.eazitools.co.uk PRODUCT

www.earlswoodsupplies.com PRODUCT

Suitable for all

A real workhorse

British manufacturer Fyna-Lite is the premier manufacturer supplier of quality stable tools and yard equipment with nearly 30 years of experience.

Fyna-Lite manufactures an extensive range of equestrian forks and tools to clean out stables, from the original FynaLite Shavings fork to the ingenious Pellet Master fork, which has been designed to work on all pellet type beddings. FynaLite now offers a British made and designed product suitable for all bedding types, which is a unique achievement.

The Muller’s Smart Cart is tough, light and highly maneuverable. With a large 12 cu ft capacity, it banishes barrow lugging forever and it’s so perfectly balanced that when in motion all the weight is over the wheels so very little lifting is required. It can be controlled and emptied with one hand, is virtually indestructible and is designed to last for decades.

For a hard working barrow with an American pedigree, the Smart Cart is the one to go for.

www.fynalite.co.uk

www.smartcartsuk.com

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Equestrian Business | October 2014 www.ebmonthly.co.uk

PRODUCT

Slow down feeding

The Hay-Saver is a multifunctional slow-release feeder for use in the stable or field, which protects hay from spoiling by keeping it off the ground and protected. The unique ‘no escape’ grill encourages healthy eating patterns, prevents boredom and restricts gorging as well as providing a natural eating position recommended by vets. The feeder is multifunctional and can act as a water trough and hay soaker. It is part of a large range of plastic corner hay feeders, wheelbarrows and flexible buckets.

www.horsehayfeeder.co.uk PRODUCT

Natural feeding

Hay Bar was first introduced to the market some 11 years ago and at that time was unique. It is now firmly established as the market leader and Hay Bar is synonymous with the natural feeding position. The quality feeder is now available worldwide with customers from Royal households to individual owners that require the best for their horses.

At this time of year Hay Bar sales are once again reflecting the product’s popularity and it is an important stock item for winter months.

www.haybar.co.uk

LAUNCH IT

Glitz & Glamourati Glamourati is an innovative and creative British company that has developed a patent-pending product which can decorate horses with temporary glitter designs.

T

his new product solves the problems associated with the application of traditional quartermarking and paint and gel products, allowing both children and adults to apply stylish designs and colours quickly and easily.

Glamourati’s new quartermarking process uses a specially formulated adhesive, glitter and stencil. The unique method of application means that no artistic skill is required and all manner of designs, text and logos can easily be applied to short-haired or clipped horses and last up to two weeks.

With the trend for bling ever on the increase, Glamourati offers themed kits containing everything needed to get creative.

As a consumable product, this is a winning range to stock for repeat business as all the items and accessories are available to sell individually retailing from just £1. Packaging, presentation and point of sale are outstanding and margins are excellent. Glamourati also provides quality digital images for those selling online.

If your customers like sparkle, you’re onto a winner with this one.

Find out more at: www.glamouratiuk.com info@glamouratiuk.com Tel: +44 (0)330 111 3048

Mud Defender Tackle mud fever with a new supplement and lotion from Hilton Herbs.

W

ith our wet and increasingly humid winters, mud-dwelling bacteria are the bane of many horse owners’ lives, but a new herbal supplement from Hilton Herbs, field-trialled on horses and ponies worldwide, could well be the answer. Mud Defender contains herbs that have antibacterial properties, are rich in essential fatty acids, and will help improve skin resistance in wet conditions.

Mud Defender supplement can be used on its own or with its partner product, Mud Defender Lotion. This lotion is rich in Aloe Vera, echinacea,

and propolis, which will help soften scabs, encourage skin regeneration, and support the body’s natural anti-inflammatory response. Mud Defender lotion is pleasant-smelling and is suitable for all-over body use.

Visit the website www.hiltonherbs.com For more info contact: +44 (0)800 294 1250 October 2014 | Equestrian Business www.ebmonthly.co.uk

27

What to stock for Successful Sales

W

inter jackets for this season follow the same lines as the previous year, with versatile pockets, fur lined hoods and cuffs and drawstring waists still featuring heavily.

Men’s jackets are still firmly in the traditional camp, with wax jackets still popular, whilst women’s jackets are quilted and in a variety of muted colours. However, new this year is an emphasis on bright electric blue which will really stand out on the shelves, although may not be for every customer.

As with all areas of rider attire, sizing is vital and targeting the market is of course crucial.

Understanding the changing shape of riders and the need for more technical clothing in larger sizes is really key and some companies have worked hard to create riding

clothing that fits and – importantly – flatters all sizes. Toggi has thought about how to make sure its products fit every rider, whichever size, which is no mean feat. For instance, a jacket designed to fit a size 8-10 can of course be sized up to an 18 but it does not mean that the style will suit both people.

With the Toggi Salcombe jacket, the design is a shape that is not too nipped in and fitted, so it fits particularly well in the larger sizes.

Flexible touches like drawstring waists or belts allow the wearer to choose the fit of the jacket. If possible invest in a larger sized dummy to showcase the products that fit a wider size range – larger sizes look less than spectacular on the hanger but can look absolutely stunning when fitted on a correctly proportioned model.

Highland Waterproof Jacket Ariat

Sizes: XS–XL Colours: Coffee Bean RRP: £199.99

£199

.99

Utilising the V3 fit system, the Highland Jacket is Ariat’s first waterproof stretch jacket, allowing for superior range of motion when riding and working. Made from a waterproof stretch shell outer with sealed seams and Thermore synthetic insulation, the Highland Waterproof Jacket features back vents, adjustable storm cuffs and collar, a two-way zipper, zippered chest pocket and removable hood that is sized to fit over a helmet.

Regent Parka Ariat

winter Jackets

Tradition is still the key trend but watch out for flashes of colour and embrace a full range of sizes and shapes of rider.

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Equestrian Business | October 2014 www.ebmonthly.co.uk

Sizes: XS–XL Colours: Navy RRP: £179.99 The Regent Parka is the perfect waterproof and breathable winter accessory for riders and countryside enthusiasts. Made from a waterproof shell with taped seams throughout, polyfill insulation and a waterproof zipper construction for protection against all the elements. An oversized, detachable hood designed to fit over the helmet and saddle vent makes the Regent Insulated Parka ideal for riding in, and there are plenty of good-sized pockets.

£179

.99

LET’S TALK PRODUCTS

Voltaire Jacket Ariat

£99.9

9

Sizes: XS–XL Colours: Black, Socialite Blue RRP: £99.99

Caldene

Sizes: S–XL Colours: Black, Navy Materials: 100% polyester RRP: £105.49

The stylish Sheringham ladies jacket is the perfect partner for country pursuits. The soft touch noiseless fabric is both waterproof and breathable.

Feminine shape gives the jacket an elegant touch and it can be worn whilst riding or to events where country style and practicality are required.

£105

.49

The Caldene Bradfield is an elegant and practical jacket.

The waterproof exterior is teamed with a faux fur lining and the jacket features an easily adjustable elastic waist to guarantee a perfect fit and a flattering look.

The two way zip and rear riding flaps are great qualities which make this a perfect riding jacket. Machine washable for easy care.

Aspey Jacket Equisafety

Sizes: Child, Adult XS–XXXL Colours: Yellow, Orange, Pink RRP: £79.99 This four seasons jacket is perfect for any type of weather, its smart and offers the rider comfort and durability. Manufactured to EN1150 standard for high visibility using advanced technical features and high quality textile intelligent fabrics. The jacket is 100% waterproof, lightweight, breathable fabric with taped seams, which when combined with its high performance design, makes this jacket a top performer combining warmth with safety.

Baleno

£156

.95

Sizes: S–XXL Colours: Light Khaki, Dark Olive Materials: Fabric: 60% nylon 40% polyester.

Lining: maple-tex climate regulator: 100% polyester knitted + TPU membrane RRP: £156.95

Stylish and sophisticated, the Voltaire Jacket is the perfect combination of function and fashion. The sleek quilted pattern is slim fitting and features a polyfill interior to offer insulation without bulk, meanwhile the featherweight shell reduces the chance of restriction.

Moisture wicking Tek fleece insets keep the wearer dry, while the V3 fit system allows for a superior range of motion – ideal for active equestrian and outdoor enthusiasts.

Bradfield Jacket

Sheringham Jacket

Its

Whaddon Quilted Jacket Equetech

Sizes: XS–XXL Colours: Fir Green/Tan Materials: 100% Polyester RRP: £109.50

£109

.50

The Whaddon Quilted Jacket is a stunning new shorter length jacket featuring a fashionable detachable faux fur lined hood. This jacket is lightweight, yet warm, with its technical ‘down-feel’ polyester insulated lining and a water resistant and wind proof outer shell.

Featuring an inner storm flap, back vents with gussets secured with solid Equetech embossed press stud fasteners, full length front two-way central zip and deep pockets.

£79.9

9

Mark Todd Ladies Winter Jacket Westgate EFI

Sizes: 8–18 Colours: Grey, New Electric Blue Materials: Jacquard Taslon with PU waterproof coating RRP: £97.99

£97.9

9

This stylish ladies jacket is manufactured in Jacquard Taslon fabric with a PU waterproof coating. Features include front zip fastening under storm flap, stand up collar, removable hood, waterproof pocket zips and a quilted satin lining. The stylish grey colour is available now, with the Electric Blue version available soon.

October 2014 | Equestrian Business www.ebmonthly.co.uk

29

LET’S TALK PRODUCTS

Toggi Bretby

Finest Brands International

£169

.00

Sizes: XS–XXL Colours: Tan Materials: Waxed cotton RRP: £169.00 The new Bretby men’s wax jacket from Toggi is certain to become a contemporary classic. Cord trims and house check lining give the jacket a strong country vibe, while bellow pockets at the chest, sleeve and hem provide useful storage and present a modern feel. Proudly made in Great Britain, a complementary tin of Toggi wax is included with every jacket.

Kendall Riding Jacket Just Togs

£89.0

0

Sizes: 01–06 Colours: Black Materials: Polyester RRP: £45.00 Teenage girls tend to opt for style over warmth, but it’s great to see Toggi jackets such as the Mila from Toggi offer both. From the Toggi black collection for the youthful and modern, this quilted jacket will help keep out the cold in style.

Traditional diamond quilting looks fresh and fun, while the water repellent finish protects from the rain. Featuring contrast colour embroideries and vibrant pink trims.

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Equestrian Business | October 2014 www.ebmonthly.co.uk

£55.0

0

Sizes: Ages 3/4–11/12 Colours: Deep Pink Materials: Nylon RRP: £55.00

Toggi Grafton

Finest Brands International Sizes: 8–20 Colours: Chocolate, Claret Materials: Polyester nylon mix RRP: £120.00

£120

.00

The wonderfully cosy padded Grafton jacket from Toggi features a water repellent finish to keep the jacket looking good for longer. With a front zip and popper fastening, the inner drawcord at the waist allows the fit to be adjusted perfectly, while the side pockets are zip fastened for outstanding practicality. A detachable fur collar and the floral lining add a touch of glamour.

A technical well fitted riding jacket designed to keep riders warm and dry in the winter months. An extremely attractive yet practical design offering a shorter length at the front being suitable for riding. This jacket has a quilted lining for warmth and a removable attractive fur collar. The hood is lined and a generous shape which can be rolled discreetly in to the collar. Featuring zipped front pockets, internal pocket, contrast piping and Justtogs embroidery for that final touch.

Finest Brands International

Finest Brands International

The best-selling Heavenly Jacket from Toggi is the perfect coat for ensuring little ones stay dry and warm when the weather takes a turn for the worst.

Waterproof and breathable, with taped seams and a fully functional hood, the Heavenly is also beautifully lined with a cosy fleece fabric for exceptional warmth and features cute horsey characters – perfect to keep your younger customers happy.

Sizes: Ladies XS–XXL Colours: Navy Materials: 100% nylon outer.

100% polyester lining and filling RRP: £89.00

Toggi Mila

Toggi Heavenly

£45.0

0

Toggi Salcombe Finest Brands International Sizes: 8–20 Colours: Chocolate Materials: Brushed polyester RRP: £145.00 Salcombe is a ladies country jacket that is waterproof and breathable with taped seams, durable water repellent finish and features a lightweight padding throughout.

There is a generous faux fur collar that is detachable, making this garment versatile for warmer days.

Large patch pockets feature an additional pocket at the side to keep hands warm. The elegant feminine shaping and printed lining make this a beautiful country jacket.

£145

.00

LET’S TALK PRODUCTS

Gersemi Gabriella Jacket

Santano Jacket

£100

Zebra Products

.00

Sizes: XS–XL Colours: Ink, Graphite, Black Materials: Polyester (100%) RRP: £100.00 This long fashionable down jacket has a faux fur lined inside collar, complete with button and zip fastening, as well as two zipped pockets on the front of the jacket. The Gersemi logo is embroidered on the right hand side of the inside collar in a bright red. This jacket is long enough to provide weather protection but stylish thanks to the button details.

Helite Air Shell Gilet Treehouse Sporting Colours

Zebra Products

£179

Sizes: XS–XXL Colours: Grey Shadow, Chocolate Materials: Nylon (12%), polyester (48%), cotton (40%) RRP: £179.00

.00

This beautiful trench coat will keep the rider warm and stylish throughout the cold season.

This feminine model is finished with lots of detailing including shoulder panels, hood and large pockets on the front. It is water repellent, breathable and windproof and available in stylish colours to coordinate with other items in the range.

£375

Sizes: Child Large–Adult XL Colours: Black RRP: £375.00

.00

Coming next month…

Short boot and chaps (Part 1) From muckers to smart paddock boots that are perfect for competition, this is a large and lucrative sector of the market and this shop window guide will showcase the best on the market this year. Some will be updated classics, some completely new to the market but either way it is the perfect way to see what is around this season at a glance. Of course short boots go toe to toe with chaps and this feature will cover the full range, from smart leather gaiters to sporty canvas chaps for adults and children. To find out more and submit your products for consideration contact letstalkproducts@ebmonthly.co.uk

The Helite Air Shell Gilet is designed to sit comfortably over the top of a hunting jacket and provides a smart look for winter whilst also promoting safety.

The Air Shell Gilet has the fastest inflation speed on the market of just 0.1 seconds and will protect the rider in the event of a fall during any winter riding activity.

Contacts Ariat

Finest Brands International

+44 (0)845 600 3209 www.ariat-europe.com

+44 (0)113 270 7000 www.toggi.com

Baleno

+44 (0)1922 616777

+3 251 740800 www.baleno.be

Caldene

+44 (0)1274 711101 www.caldene.co.uk

Just Togs

www.justtogs.co.uk Treehouse Sporting Colours

+44 (0)1299 851625 www.treehouseairjackets.co.uk

Equetech

Westgate EFI

Equisafety

Zebra Products Ltd

+44 (0)1296 688966 www.equetech.com +44 (0)1516 787182 www.highvisibility.uk.com

+44 (0)1303 872277 www.wefi.co.uk +44 (0)1352 763350 www.zebraproducts.co.uk

October 2014 | Equestrian Business www.ebmonthly.co.uk

31

Trade show report

A high level of international visitors helped make spoga a success

The event was an excellent showcase for leading products

An international feel at spoga horse autumn A

n excellent level of trade visitors and a high degree of internationality ensured an extremely satisfied mood among the exhibitors at the spoga horse autumn. 418 exhibitors from 33 countries presented innovations and trends from all segments of the equestrian sport industry.

“The comprehensive market overview across all product groups concentrating fully on the equestrian sport industry is unique on the international trade fair scene. The focus on business pays off for the exhibitors and trade visitors to an equal extent,” commented Katharina C. Hamma, chief operating officer of Koelnmesse GmbH. “The level of internationality at spoga horse has constantly risen year after year to attain a very high level, in

2014 once again 78 percent of the exhibitors and 58 percent of the visitors were from abroad, which means we were able to confirm our pioneering role as the leading international equestrian sport trade fair.”

Decision makers

A constant flow of visitors as well as excellent discussions at the well-attended stands made for an extremely positive mood among the exhibitors. The most important decision-makers from the companies were represented among the trade visitors: According to an independent visitor survey, 54 percent of the trade visitors play a crucial role in the procurement decisions within their company and 25 percent are involved in the decision-making

There was an extremely positive mood at the show

32

Equestrian Business | October 2014 www.ebmonthly.co.uk

process. In turn, the trade visitors also let themselves be convinced by the quality and the innovations of the exhibitors. 92 percent gave a positive feedback regarding the range of exhibits at spoga horse autumn. Furthermore, around 95 percent of the people interviewed were satisfied or even very satisfied as far as achieving the goals of their visit were concerned.

Creative and competitive The focus was placed on the innovative power of the industry once again this year through the spoga horse Innovation Award, which was conferred

by Koelnmesse and the trade magazine, equitrends, for the 14th time. At the award ceremony on September 2, HKM Sports

Innovation was well rewarded

Equipment was delighted with its first place for the obstacle sticker Skala and Carr & Day & Martin was equally overjoyed with second place in the ‘Horse & Stable’ category for Equimist 360 (an anti-fly spray). The victory in the category ‘Riders’ went to Euro-star Riding Fashion for the ESK Protection Jodhpurs, followed by Derriere Equestrian for the Equestrian Padded Support System (equestrian underwear).

Horseshape / Hölscher was also distinguished in the ‘Saddle & Accessories’ category for its 3D scan saddle pad. Sommer claimed second place with the thermal seat.

The next spoga horse spring is scheduled to take place in Cologne from February 8–10 2015. Further information is available at www. spogahorse.com.

KEN LYNDON-DYKES

Are alternative therapies effective?

Ken Lyndon-Dykes considers how to best evaluate alternative therapies when treating horses.

Readers of a certain age will remember the little black box.

What became known as radionics was developed by Dr Albert Abrahams and it enabled him to diagnose a very wide range of diseases using a variable resistor box involving complicated processes. Despite amazingly accurate results, many in the medical profession remained very sceptical.

Inevitably all sorts of diagnostic techniques were said to have been developed in relation to ‘the little back box’, some of which apparently produced positive results, others that were obviously money-making scams. One that created a lot of interest – and which was reported to result in very variable degrees of success – had, for a time, a big following in the horse world. A few hairs from the tail of the horse for

which a diagnosis was required were sent by post to the little black box practitioner. In some cases the analysis provided was accompanied by treatment details.

(By then any number of so-called experts who had set up in business were in no way associated with Dr Abrahams.)

The chances are that most readers are scoffing – ‘what a load of rubbish’. But, make no mistake, there were some powerful advocates within the horse world who would brook no criticism. As time progressed, more ‘practitioners’ jumped on the bandwagon and there is little doubt some fraudulent claims were made.

This leads me to a question – one to which I don’t have an answer.

Various alternative therapies are available for horses – are they effective? Let me be clear, I am in no way suggesting the

I would like to be able to make a reasoned judgment and not base my thinking on gut feeling and subjectivity

services practitioners provide don’t produce the wanted results – in fact, I am sure some are excellent. What I find difficult is how horse owners differentiate between the vast ranges now on offer. Does legislation exist to protect the client? Must all therapy practitioners hold relevant qualifications? Are all the qualifications quantifiable and monitored?

Physiotherapy for human treatment has been around for a long time and most people will have benefited or know someone who has experienced positive results. Two initial points: physiotherapy is complementary, not alternative. Further: physiotherapy has been used to treat horses for a long time and some excellent results have been produced. Members of ACPAT – the Association of Chartered Physiotherapists in Animal Therapy – must be a chartered ‘physio’ before training to practice with horses and other animals.

Importantly: prior to treating a horse, the physio must have permission from the vet (a legal requirement). Farther: he/she may not carry out homeopathy, acupuncture and other such ‘invasive’ treatments.

Information about equine physiotherapy, the qualifications and the legislation is documented and clear and everyone knows where they stand. But what about acupuncture?

Reiki? Homeopathy? Herbs?

Chiropractic? Bach flowers?

Bowen technique? And these are just for starters!

I am not an automatic sceptic. I would like to be able to make a reasoned judgment and not base my thinking on gut feeling and subjectivity. I do think it is very difficult – if not impossible – to be totally objective. I suggest that it would be incredibly complicated to judge all alternative therapies following identical criteria. The breadth of knowledge required would be comprehensive and, presumably, even setting up absolutely identical situations

KEN LYNDON-DYKES

is an ex-international level three-day-event rider.

A Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, he owns and runs SaddleWorld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes.

He is also well-known as an inspirational and interesting lecturer/speaker.

would be difficult. (Of course, I speak not as any type of therapist but as a rather bewildered exowner of competition horses!)

Fortunes have been built on treating ‘bad backs’ in horses.

In quite a few cases I have had first-hand involvement having been called in as the ‘expert’ in connection with saddle fitting.

What worried me most was that in most cases the horse concerned was being treated for the ‘problem’ without firstly diagnosing the problem in medical terms, secondly identifying the cause of the problem and thirdly agreeing the prognosis.

All too often a saddle was deemed to have caused the ‘sore back’. In the majority of cases the problems were associated with a saddle but not caused by a saddle. A couple of examples: a horse exhibited pressure points under the back of the saddle. The saddle fitted well, but the rider, heavy and unbalanced, crashed behind the horse’s movement every stride!

Any amount of ‘treatment’ given to the horse would not eliminate the problem! On another occasion the horse concerned was sore at the base of her withers. I was a bit flummoxed because the saddle fitted adequately; discussing this with the owner, he mentioned that he ‘sometimes borrowed a friend’s saddle…to cut down on saddle cleaning’! All is – often – not as it seems.

Rephrasing my original question: how to evaluate the growing numbers of alternative therapies available for the treatment of horses? Or is this attitude too logical?

October 2014 | Equestrian Business www.ebmonthly.co.uk

33

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To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

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34

Equestrian Business | October 2014 www.ebmonthly.co.uk

October 2014 | Equestrian Business www.ebmonthly.co.uk

35

Act now don’t let encysted small redworm go untreated

TS TREA UP TO

KG

700

Hidden within the gut wall, encysted small redworm (ESRW) larvae can account for up to 90% of the redworm burden in a horse.1 If allowed to go untreated during late autumn and winter, this burden can lead to the serious and potentially fatal disease known as larval cyathostominosis.1 Treating with a wormer that does not specifically target ESRW can increase the risk of larval cyathostominosis. 2 Act now to combat the threat. Prescribe EQUEST or EQUEST PRAMOX to provide effective single dose control of ESRW. 3,4 Get further inside information on ESRW from your Zoetis Account Manager and advise your horse owners to act now.

Download FREE from the App Store Text Stable Mate to 80800 to download*

Download FREE from Google PlayTM Text Stable Mate to 80800 to download*

References: 1. Dowdall SMJ, et al. Vet Parasitol 2002; 106: 225–242. 2. Reinmeyer CR & Nielsen MK. Principles of equine parasite control. In: Handbook of equine parasite control, WileyBlackwell 2013; pp. 67–80. 3. EQUEST 18.92 mg/g Oral Gel (moxidectin) Summary of Product Characteristics, December 2013. 4. EQUEST PRAMOX Oral Gel (moxidectin & praziquantel) Summary of Product Characteristics, December 2013.

The only single dose treatment for encysted small redworm EQUEST contains moxidectin. EQUEST PRAMOX contains moxidectin and praziquantel.

Use medicines responsibly: www.noah.co.uk/responsible Date of preparation: September 2014 AH 528/14

Further information is available from: Zoetis UK Ltd, Walton Oaks, Tadworth, KT20 7NS EQUEST & EQUEST PRAMOX are registered trademarks of Zoetis UK Ltd. *Standard network charges apply. By responding to this text you are consenting to your data being held either within or outside the EEA and processed by or on behalf of Zoetis to administer and manage any matters relating to Zoetis’ future activities or initiatives. For our full privacy policy visit www.zoetis.co.uk

POM-VPS