Equestrian Business December 2014

EQUESTRIAN Bringing buyers & suppliers together december 2014 Issue 151

wishing you all a very

Merry Christmas and a

prosperous new year

Feeding the veteran Respiratory health Feet first

www.ebmonthly.co.uk

AW14 AW14 Collection Collectionnow nowininstock stock www.puffacountry.com www.puffacountry.com TEL: +44 (0) 115 942 4265 2

EMAIL: sales@puffacountry.com

Equestrian Business | December 2014 www.ebmonthly.co.uk

INSIDE THIS ISSUE 4 News 8 Feeding veterans The ageing population

14 Feet first

27 Let’s Talk Products

32 On the Market

A combined approach

The latest products profiled

18 Ken Lyndon Dykes

33 Special report

Size matters

Healthcare education offers business boost

20 Winter ailments Respiratory issues

34 Suppliers Directory

24 Launch It Exciting new products

BUSINESS editorial@ebmonthly.co.uk

Advertising Sales: Tel +44 (0)1953 852931

NOw

StANBRiDGE StABLE MAt

•

• • • •

Established in the market – specialists selling rubber matting for 10+ years Large range for every requirement Expert advice Superior quality & large stockholding Guaranteed value for money

• No minimum order • Established in the market • Personal service

carrimore surefoot

Equestrian Business, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK

advertising@ebmonthly.co.uk

Tel: +44 (0)1953 850678 Fax: +44 (0)1953 851936

Production: Tel +44 (0)1953 852946

enquiries@ebmonthly.co.uk www.ebmonthly.co.uk

allison@ebmonthly.co.uk

o u r Order y ing Matt Stable

wYCoMBE StABLE MAt

• Low Carriage Paid Order Value • Next day delivery • Large Stocks Held

EQUESTRIAN Editor: Vanessa Britton

Have you seen our December giveaway offer?

Long boots, chaps and over trousers

Equestrian Wholesalers of Excellence… Are you one of our stockists?

Earlswood EBM advert NOV -13.4cm x 9.2cm SEPT 2014.indd 1

QuaLity without compromise

12/11/2014 18:48

Design: Carra White carra@ebmonthly.co.uk

Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

December 2014 | Equestrian Business www.ebmonthly.co.uk

3

UK NEWS

FORWARD FEATURES Bumper New Year issue

A round-up of the UK’s equestrian trade news

● Trade fairs preview -

BETA Int and spoga spring

● Feeding - Focus on fibre ● Breaking down barriers -

Import/export Why stock supplements?

Business Matters Business insurance New year, new look Let’s talk products: Horse boots ● Worming The retailer’s role ● Stable and yard tools ● Let’s talk products: Riding hats and gloves ● ● ● ● ●

Our media pack and a full list of features for 2015 is available.

To get your hands on either of these, email: allison@ebmonthly.co.uk Furthermore, give us a call and see what we can do for you over the next 12 months.

EQUESTRIAN

s & suppliers

Bringing buyer

together .co.uk

www.ebmonthly

149 r 2014 Issue

octobe

Successful Chinese trade trip

T

he British Equestrian Trade Association (BETA) has returned from a successful trade mission to the China Horse Fair, held from October 22–24 in Beijing, where it accompanied a small party of British companies that were keen to explore the potential presented by the country’s developing equestrian market.

“This was our third visit to this growing event and we were very

R jAckETS

Page 28

NOVEMBER

2014

rs & suppliers

Bringing buye

Issue 150

ials Yard essent feeding seasonal stoCking Christmas

together .co.uk

www.ebmonthly

breeding, and the protocol signed this year for the live export of horses from the UK to China brought a high level of enquiries, which we wouldn’t have seen prior to that.”

The trade mission, funded

by United Kingdom Trade & Investment (UKTI), included companies such as Martin Collins, Botanica and Vale Brothers, with Neue Schule and Horslyx taking their places on the BETA stand.

P

lastic bottle and cap manufacturer Measom Freer has launched a brand new bottle range. The Swithland Range of plastic bottles are conical and cylindrical in shape giving them great shelf presence.

These distinctive bottles are stocked in crystal clear PETG with a choice of sizes. Available to order in PVC and other materials and colours, this stylish new range is extremely versatile and is suitable for a wide range of equine products. Measom Freer also manufacture a wide variety of caps and closures to fit from flip and disc caps to spray and lotion pumps.

New from Measom Freer

New look website for Hoof health survey Rowen Barbary owen Barbary Horse Feeds has launched a new website with improved functionality, design and navigation. The bespoke, modern design is responsive and fully functional on mobiles and tablets which allows for easy reading and navigation. With clear and concise product information, improved feed advice, the latest news and

WINTER TS AIlmEN

Page 8

& toyS lickS, treat tS Supplemen SeaSonal tS & chapS Short boo

4

pleased with the quality of visitors,” said BETA executive director Claire Williams. “There were definite signs of developing knowledge and experience, even though there is still a long way to go.

“It was notable that we were taking more serious enquiries and we were frequently asked for British trainers by representatives from equestrian centres. There were also a number of larger projects, with an interest in horse

Measom Freer’s shaping up!

R

AN INRITE wST EQUE

If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet @EBMonthly

Equestrian Business | December 2014 www.ebmonthly.co.uk

an easy to use stockist locator, Rowen Barbary hopes the new website will provide an improved user experience. To launch the site Rowen Barbary is giving away a pair of tickets to Olympia, The London International Horse Show. To enter simply visit www. rowenbarbary.co.uk.

launched S

upplement manufacturer Lintbells has launched a Horse Health Hoof Survey – a short questionnaire which aims to gain an accurate picture of the state of hoof health across the UK through the winter season.

The survey is looking to build an unbiased and overall picture of UK hoof health, the results of which will be published and shared. With the information gathered, Lintbells will look to improve owner awareness of the most common winter hoof issues and educate owners with practical winter hoof care advice.

Participation is easy – simply visit www.horse-health.org.uk

December 2014 | Equestrian Business www.ebmonthly.co.uk

5

UK NEWS

Money raised with a bang A

fireworks event organised in the northeast by Windowbox Ltd’s managing director John Burdon raised a spectacular £4,000 for Aberdeen-based urological cancer charity, UCAN. The charity is close to John’s

Alex Salmond with John Burdon at the UCAN Charity Fireworks Display

heart as he has recently overcome bladder cancer so he wanted to give something back to the charity that supported him.

The event took place on October 25 at the New Deer Showground in Aberdeen and was attended by Scottish politician Alex Salmond and thousands of local people who enjoyed an evening of food and refreshments, music, a tombola and a bouncy castle before the dazzling category 4 display by Fireworx Scotland.

John said: “Together with my wife, friends and employees of 4 Horse who helped put this show together, we are overwhelmed by the support shown for the event.

We calculate there were nearly 3,000 people having a great time and the fireworks and supporting acts were out of this world. As an inaugural event we anticipate even more fun and support for the 2015

display. So far we have collected around £3,500 for the charity, with donations still coming in.”

Although fireworks and animals don’t mix, this licensed event was held on a recognised event showground and not near any horses. John jokes with his tongue firmly in his cheek: “The two immediate local residents (one horse, one dog) were moved to relatives for the evening, even though both expressed an interest in coming to the event. The horses that did attend the display were only allowed to hold sparklers…”

Donations can still be made via www.justgiving.com/ fireworksagainstcancer or directly to UCAN. A bottle of parliamentary whisky, signed

by Alex Salmond on his last day in office, will shortly be made available for auction. Details at www.fireworksagainstcancer.org.

Talisker Bay pick up Stud Muffins

T

alisker Bay, the company behind the famous Likit brand, has acquired the license to manufacture Stud Muffins. The healthy handmade treats will retain their own identity and come in a variety of sizes to suit every budget, as well as featuring new re-sealable packs for freshness. Stud Muffins will be available to the trade through distributors Westgate EFI and Trilanco. The product is due to be re-launched in late December and will be on display at BETA International 2015.

Domino Phillips crowned Equine SQP of the Year D

omino Phillips, of Carrs Billington in Cumbria, was crowned the winner of the Virbac 3D Worming Equine SQP of the Year. The title and award was presented to Domino by Katie Jerram at a prestigious champagne reception at this year’s Horse of the Year Show (HOYS), held at the NEC Birmingham in October.

Domino has been working for Carrs for the last 18 months and during that time has thrown herself into her work as an SQP,

finding the theory behind faecal egg counts and giving customers good advice the most rewarding part of her job. Domino herself has an ex racehorse that she hopes to compete, so knows all too well the importance of correct worming for top condition and good general health; knowledge that she regularly passes on to her customers. “I am extremely proud to be part of this competition and to win is just a complete surprise, I am chuffed,” said Domino.

New WEFI Trade List W

estgate EFI has launched its new 2014/15 trade list. As usual, the catalogue contains a vast array of products including the latest additions to the Mark Todd, Gatehouse and Rodney Powell brands. New and exclusive, Zandona horse boots, Manfredi show jackets and ExoGlo heated clothing feature for the first time, alongside the many other quality brands distributed by the company. While some sections have undergone a

6

slight revamp, customers will be pleased to know that WEFI has maintained the familiar, easy to use format divided into tabbed sections that cover everything, from rider clothing, tack and horse wear, to horse care products, canine, gifts and stable equipment. Counter copies are available once again, this time with the addition of suggested retail prices. WEFI stockists also have the option of secure online ordering via the website.

Equestrian Business | December 2014 www.ebmonthly.co.uk

Katie presents the 2014 Virbac Equine SPQ of the Year Domino Phillips with her prize

Hi-tech Zoetis ad campaign Z

oetis is bringing the risks of encysted small redworm to life using Blippar ‘augumented reality’. The company has used the new technology for its latest Trojan Horse advertising campaign to help drive home important messages about managing encysted small redworm this winter. Every Zoetis Trojan horse advertisement can be transformed into an educational video using the Blippar app on a smart device.

The advertisement highlights the hidden dangers of encysted small redworm with a play on the Trojan horse tale, which involved

Greek soldiers entering the city of Troy by stealth, hidden within the mythological wooden Trojan horse.

Encysted small redworm are also capable of concealing themselves inside a horse. Untreated, they may develop and emerge en masse from the gut wall in the early spring, causing diarrhoea and colic with a mortality rate of up to 50%.

Penny McCann, Zoetis equine brand manager explains: “We hope that by bringing our campaign to life with Blippar we can capture the attention of horse owners and help them to understand the risks of encysted small redworm over the winter months.”

spring / summer COLLECTION 2015 Come and see us at BETA 2015

spoga horse spring - international premiers and new products at a glance

Spoga horse spring

International premiers & new products at a glance

Q

Franca Schlemmer, project manager at spoga horse, explains why you definitely shouldn’t miss the spring fair in Cologne.

What makes spoga horse spring so special?

Spoga horse unites the worldwide trade with a wide-ranging international offer of products.

Taking the size of the trade fair into account, the exclusive concentration on trade visitors is unique and offers excellent conditions for doing business.

Here, you can groom your European contacts and at the same time generate new contacts worldwide.

Many companies additionally use the trade fair as a platform to launch new products and ideas.

New products are presented to the public for the first time ever at the fair. In the spring, the special focus lies on fashion and anyone who is interested in the trends and new products of the international equestrian sports industry should definitely attend spoga horse spring.

Q FOR OUR LATEST BROCHURE AND PRODUCT INFORMATION CONTACT US ON + 44 (0) 1296 688 966

www.equetech.com

Which companies have already registered to participate?

In total, we are expecting over 170 exhibitors from over 20 countries to participate, ranging from very new, fresh companies through to international key accounts. Companies such as Ariat, Bieman de Haas, Bucas, Busse, Cavallo, Casco, euro-star, Equiline, HKM, Horseware,

Kerbl, Kingsland, Mountain Horse, Passier, Petratex, Pikeur, Prestige, Schockemöhle, Schweizer Effax, Theo Sommer, Sprenger, Uvex and Waldhausen will be exhibiting their new products. Furthermore, we are particularly delighted to have won over renowned new exhibitors such as Carr & Day & Martin, Couture Hippique, FlexOn, Harcour, Inter Api/Fair Play, Judi Manche, Le Sabotier and Montar.

Q

What are the further benefits for the trade visitors?

Our supporting programme makes visiting spoga horse a real experience. The latest collections of the exhibitors are not only presented at the stands, but will also be exhibited on the fashion walk twice daily – fantastic added value, which also allows the direct comparison of the collections.

In addition to the trends and new products for the coming season, the academy workshops offer expert knowledge and the opportunity for dialogue on current themes such as the ‘Do’s and Don’ts in Online Shops’ for example. The supporting programme of spoga horse is the right mixture between information, communication and event.

December 2014 | Equestrian Business www.ebmonthly.co.uk

7

Feeding Veterans

The ageing

Population

Photo courtesy of Allen & Page

As horses get older their nutritional requirements change and manufacturers have recognised this, producing an ever-growing range of feeds and supplements targeted to veterans. Here, trade and nutrition experts discuss the changing needs of the older horse and advise on the best way to promote veteran products in store.

H

orses are technically classified as veterans over the age of 15, but in reality each horse ages at a different rate and should be assessed as an individual. “Ageing is a gradual process, but generally it is in middle-age and beyond that genetic programming signals when to stop growing, hormone levels begin to decline, metabolism slows and digestive processes become less efficient,” says Cam Price, managing director of Keyflow Feeds. In practice many horses

8

are not considered veterans until well into their twenties and Dengie nutritionist Tracey Hammond explains that there is a need to differentiate between individual cases: “There is a difference between the veteran horse that is still active and healthy, where a balanced diet suitable for its workload and body condition is still appropriate – as with any other horse – and the veteran horse that has age-associated issues such as poor dentition or pituitary pars intermedia dysfunction (PPID

Equestrian Business | December 2014 www.ebmonthly.co.uk

or Cushing’s disease) where a specialised diet is required.” A customer that comes in requesting a veteran feed may therefore need steering in a different direction, but if a customer mentions conditions associated with age then perhaps its time to point them towards an age-appropriate diet, that also suits the horse’s condition and workload. Lizzie Drury MSc RNutr, senior nutritionist at Saracen Horse Feeds says: “Retailers should look out for changes in normal feed buying patterns

and leading questions such as customers asking for feeds that can be soaked into a mash or advice on conditioning feeds, especially if these customers have usually been buying normal maintenance feeds or working rations. Questions like these could be early indicators of changes to their horse’s normal coping mechanisms to changes of routine and seasons.”

Tracey adds: “Some of the signs of ageing that owners should look out for include the horse’s joints being stiffer than usual, loss of muscle

Until you’ve fed him Veteran Vitality®… ...you’ll never know how fantastic he could look

Veteran Vitality® ➤ Barley and molasses free, low starch and low sugar* ➤ High in fibre with a good calorie level to help maintain weight ➤ Quick soak in less than 3 minutes!

Ideal for horses and ponies that struggle to chew ➤ Highly palatable and balanced – with essential vitamins and minerals**

Proud sponsor of

*When compared to traditional diets with comparative energy levels **When fed at recommended levels

For friendly and helpful advice, contact our award-winning nutrition helpline today

Tel: 01362 822 902 Email: helpline@allenandpage.co.uk

Quote Ad Reference: Vital 1

www.allenandpage.com

December 2014 | Equestrian Business www.ebmonthly.co.uk

9

Feeding Veterans mass and weight, and quidding, where partially chewed feed is dropped from the mouth, which can indicate dental issues. There are also many signs associated with the onset of PPID, such as a longer coat and failing to shed the coat in the spring, drinking and urinating more, and recurring laminitis, which is prevalent in the autumn,” says Tracey. When it comes to horses with PPID, also known as Cushing’s Disease, retailers must tread carefully when recommending a feed as Tracey explains: “Their needs are similar to horses and ponies with laminitis, and low sugar and starch feeds should be recommended, which might make some veteran feeds inappropriate.”

dental health One of the most likely reasons for an older horse struggling to maintain condition is deterioration in dental health. Chloe Bristow, Dodson & Horrell company vet says: “Many older horses suffer from dental disease or reduced dental efficiency. As the teeth erupt from the jaw they become worn down, and eventually by the late twenties may start to fall out. This can lead to a reduced ability to chew long fibre and an increased risk of choke or colic.

Where dental disease is present or suspected, it is best to feed a soft, short, crumby cube that can ideally be made into a mash. This may help to reduce the amount of feed that becomes lodged in diastemata (gaps between the teeth) and will alleviate the risk of choke. A softer cube will also require less chewing,

Forage replacements are big business for veterans and there is a huge range available and so will be more easily digested.

Efficient chewing is essential to health, as not only does it reduce the risk of digestive disturbances, but also maximises the amount of nutrients that can be absorbed from the food.”

When horses are struggling to chew forage, it is essential that fibre is maintained in other ways.

Forage replacements are big business for veterans and there is a huge range available. “The choice and availability of alternative fibre

10

sources, commonly known as hay replacers, has grown significantly over the last few years,” says Joanna Palmer, equine nutritionist at Allen & Page. “The choice includes short-chopped chaffs, sugar beet, grass nuts, alfalfa pellets and specially prepared, fast soaking fibre feeds that combine all the necessary ingredients and vitamins and minerals to provide a balanced diet. A hay replacer should provide similar nutrition to that of good quality hay but in a form that is much easier to eat.

For this reason a fast soaking fibre feed is popular with horses and their owners alike as it provides a convenient, easy to prepare diet that is suitable for any veteran, regardless of the number of teeth they may have!” High fibre diets are essential for all horses and even more so for veterans in order to maintain condition, but Jane Buchan from Baileys Horse Feeds emphasises that digestive health is important too and that when owners are considering a veteran feed, those containing digestive enhancers are a good idea: “Yeasts stimulate fibre-digesting bacteria and pro/prebiotics support other beneficial bacteria to ensure that the gut is as healthy as possible.

These may become compromised if fibre intake is becoming a problem so supporting them as much as possible will help minimise any detrimental effects meaning that the bacteria can digest the fibre portion more efficiently and appetite will be maintained as bacteria are responsible for B vitamin production, which can cause a lack of appetite if low.”

The use of digestive enhancers such as yeasts are not necessarily because the horse’s digestive system declines with age, in fact Chloe Bristow says: “It is a common myth that horse’s digestive systems become less efficient with age.

What actually happens is that conditions and problems that adversely affect digestion become more common, while requirements for certain nutrients may increase due to illness or a change in lifestyle.” However, horse owners can easily choose to support healthy digestion by choosing a feed that contains a full range of vitamins and minerals as well as pre and probiotics or yeast. Remember that not all customers will want to give a bucket feed, so supplements that can be given as a treat or by syringe, or a veteran balancer, may be popular for those horses that do not require a bucket feed.

Equestrian Business | December 2014 www.ebmonthly.co.uk

appearance & display There are a variety of veteran feeds available from pellets, to mixes to chopped fibre feed, but Dr Tom Shurlock from British Horse Feeds says: “To look at a veteran feed you will probably see no difference. Pellets do not need to change as long as the horse can pick them up and all sizes from 2 mm to 6 mm are acceptable.

Where there are changes are the ingredients. More highly digestible ingredients such as cooked cereals and quality proteins are included and there may be a greater range and inclusion of nutraceuticals, prebiotics, phytochemicals etc.

These will all be designed to help bolster the functions within the gut.”

Displaying some feeds loose out of the bags may be an excellent way to draw customers to discuss their veteran horse’s needs, for instance noting a smaller pellet size, or a soaked feed and explaining why this may be beneficial. Also, as levels of starch and sugar may be absolutely crucial for those horses with a medical condition, and as customers are becoming more and more savvy about feed ingredients, clear labelling on products is vital. If customers can

see exactly what is in the feed and are provided with useful point of sale literature, they are more likely to trust the product for their horse.

Liz Reid, marketing manager at Saracen Horse Feeds says: “When customers are looking for veteran feeds, they are often very interested in the full declaration of what is in the feed, starch levels for example, so it is important to stock veteran feeds that display their full nutrient specification allowing customers to make informed decisions with regards to buying a suitable veteran feed.” Of course a canny retailer is also looking for opportunities to broaden sales and Liz provides some clear advice: “Creating a veteran display featuring targeted veteran products could help with cross/up-sell opportunities. Try keeping products such as pre and probiotics or joint supplements near to the veteran feeds and forage replacement alternatives for those with veterans with poor dentition.” Tracey Hammond agrees and adds some further products to consider: “Make your display a one-stop shop for owners of veteran horses, with items such as spring balances and larger feed buckets, which might be needed when feeding short chops as hay replacers.”

FO CO ANRET R D NT D AIL ET ACT PR ER A U OM O ILS S OTFFE OF IO RS NS

Use Senior Horse to keep the ‘spring’ in his step!

Sharon Long and 17 year-old Skimberley do!

• • • •

Senior Horse will help: Ensure optimum mobility Sustain & support digestion Support liver & kidney function Maintain healthy circulation

For more info contact Allie Tayler: Telephone 01460 270701 tradesales@hiltonherbs.com www.hiltonherbs.com

December 2014 | Equestrian Business www.ebmonthly.co.uk

11

Feeding Veterans PRODUCT

PRODUCT

Great for fussy feeders

Alfalfa blend

Veteran Vitality has been specially formulated for horses and ponies from the first signs of ageing. Using only the finest non-GM ingredients, it provides all the nutritional requirements for optimum health in older horses and ponies. High in fibre, but low in starch, it is ‘kinder’ on the digestive system. Ceregest GLC 1, a unique pre and probiotic blend, is included to help maintain a healthy digestive system and linseed is added as a source of Omega 3. Veteran Vitality is highly palatable, even to fussy feeders and has a good calorie level to help with weight maintenance.

Dengie Hi-Fi Senior is an important member of the brand’s range of alfalfablend fibre feeds. It is perfect for older horses and ponies, as well as those at rest or in light work, and can be given as bucket feed or total forage replacement.

Packed with naturally occurring vitamins and minerals, low in sugar and starch, Hi-Fi Senior aids digestive health, improves hoof quality and gives a healthy bloom and shine to coats. It can be fed alongside the Senior Vits & Mins supplement or a Dengie balancer – or with traditional mixes and cubes to add valuable nutrients and slow down the rate of eating.

www.allenandpage.com

www.dengie.com

PRODUCT

PRODUCT

Condition and support

Herbal support

For the older horse or pony showing signs of ageing or weight loss, Sixteen Plus Cubes are approved and fed by The Veteran Horse Society. The cubes have been specifically formulated using international studies on the nutritional requirements of the older horse and are suitable for all older horses whether in work or retired.

Sixteen Plus Cubes are high calorie to minimise and prevent weight loss, packed full of MSM, biotin, glucosamine and prebiotics, full of quality protein, high fibre, high oil, low sugar and starch.

Also available as Dodson & Horrell Sixteen Plus Mix.

Ageing is a natural process but today horses and ponies are now generally living longer and with good management ‘seniors’ can maintain a good quality of life well into their 30s.

Senior Horse is a blend of top-quality herbs to help sustain and support digestion, liver and kidney function, respiration, circulation, heart and mobility of the older horse or pony. Senior Horse Gold is a liquid herbal tincture equivalent of the dry mix and a useful alternative for ‘oldies’ receiving no hard feed as it can be orally syringed.

RRPs: from £20.00 (1kg bag) and from £23.00 (1l) RRP: £11.35 (20kg)

www.dodsonandhorrell.com

www.hiltonherbs.com

PRODUCT

PRODUCT

Healthy seniors

Just soak and see

TopSpec Senior Feed Balancer is now available in 15kg bags. This palatable ‘nonheating’ feed contains several supplements including the levels of micronutrients and digestive aids normally only found in high quality specialised supplements. Of particular importance to elderly horses is the inclusion of micronutrients known to help maintain mobility. The scientifically recommended rate of 10g of glucosamine/500kg horse/day is a key feature of the mobility supplement included in this formula.

Using TopSpec Senior Feed Balancer will help to maintain mobility and also promote muscle development and topline.

Feeding the older horse can be challenging due to dental, digestive and laminitic problems. My Day Feeds’ air-dried carrots and apples, Carrot Express and Apple Express, are the ideal solution for elderly equines.

When soaked, the Carrot and Apple pieces are soft, easily palatable and rich in moisture and nutrients, which will benefit any horse struggling to eat or suffering from dehydration.

Ready to use within 20 minutes of adding water, the air-dried Carrots and Apples expand 4-5 times their original volume, are lightweight and available all the year round.

www.topspec.com

www.mydayfeeds.co.uk

12

Equestrian Business | December 2014 www.ebmonthly.co.uk

CARR & DAY & MARTIN Individually Tailored Approach to Hoof Care At Carr & Day & Martin we know that every horse is different, as is their ability to grow healthy hooves. We also know that hoof growth is affected by a number of factors, including genetics, farriery, nutrition and the environment that they live in. Therefore, each individual horse will have very different hoof care requirements dependant on their breeding, the nutrients that they receive, and the changing environmental conditions that their hooves are subject to throughout the year.

Carr & Day & Martin have developed a 3-step, individually tailored approach to create healthy hoof growth and then protect and maintain that growth.

Step 1

Step 2

Step 3

Cornucrescine Daily Supplement

Cornucrescine Hoof Ointment

The Cornucrescine Daily Range

Our optimum strength supplement Massaging our famous Ointment will help to combat nutritional into the coronary band provides deficiencies and support hoof essential nutrients and will stimulate growth, strength and condition. new, quicker, healthier growth. This Cornucrescine Daily Hoof is especially important for those who Supplement is a highly palatable have existing hoof problems such pelleted formula that is ideal for all as cracks that need growing out. horses. It contains numerous proven Cornucrescine Hoof Ointment has ingredients to encourage and been used and trusted since 1896 help the body to produce healthy to promote healthy hoof at the and strong hoof growth. Feed the coronary source. When used weekly supplement daily, by hand as a the ointment maintains healthy hoof treat or by adding to the ration. growth, when used daily it helps accelerate this growth and improve New healthy hoof growth1 should be15:19 cornucrescine A5 landscape_Layout 14/11/2014 Page 1 hoof quality. evident within as little as 3 months.

Cornucrescine 3 STEP SYSTEM

FOR

TOTAL

Finally we must manage the environmental conditions that affect the hoof wall, ensuring it can maintain its’ strength and durability, all year round.

The Cornucrescine Daily Range gives horse owners the ability to tailor their hoof care routine to their horses’ requirements.

Choose from Hoof Dressing to nourish the hoof; Hoof Moisturiser to combat dry and brittle hooves; Hoof Barrier to prevent waterlogging; or Tea Tree Hoof Oil to protect from infection and give a long lasting shine. This flexibility allows hoof care regimes to be tailored to suit each individual horses’ needs.

1 PROVIDE ESSENTIAL NUTRITION Daily Hoof Supplement

HOOF CARE!

2 ENCOURAGE HEALTHY GROWTH Hoof Ointment

3 MANAGE ENVIRONMENTAL CONDITIONS Dressing · Barrier Moisturiser · Tea Tree

Carr & Day & Martin® Est. 1765

Call our expert advice line on 0845 500 40 40

www.carrdaymartin.co.uk

December 2014 | Equestrian Business www.ebmonthly.co.uk

BY APPOINTMENT TO HER MAJESTY THE QUEEN SUPPLIERS OF SADDLERY CARE PRODUCTS CARR & DAY & MARTIN LTD, LYTHAM

13

Feet First

A combined approach Taking a broad approach to hoof care including both nutrition and hoof applications will help present stock clearly and make the most of this growing sector.

H

oof care is very much a growth sector, with broadening scientific research and understanding contributing to the development of more dietary and topical hoof products, as well as developments in hoof management, trims and farriery. Part of this growth and development is down to how the manufacturers of products such as supplements and hoof applications are linking up with other experts in the field, such as farriers. Amanda Flowers from Carr & Day & Martin explains: “We work very much with the scientific farriery community in an educational capacity. We have a very close relationship with the Farriery Department at Myerscough College and this has involved us attending and speaking at farriery events as well as getting involved in farrier run research projects. This approach means that farriers can educate and advise horse owners about the correct and most beneficial ways to use our products, resulting in owners requesting them from retailers.”

Nettex is also very proactive working with many farriers within the industry to promote the range of hoofcare products

14

and equestrian business manager Serena Kidd says: “Many farriers have approached us at shows and at the office to say they have used the products and provide feedback on how effective they are. We have a number of farriers who have accounts with us not only promoting the topical products but also the supplements when they are visiting their clients and this is especially helpful to us as a brand as horse owners have confidence in what their farrier recommends and it leads to repeat sales in store.”

building blocks Just as using the correct materials when laying the foundations for a house is crucial, so too is providing the essential building blocks of hoof horn when feeding for hoof health. Chloe Bristow, Dodson & Horrell company vet explains: “Hoof horn is a complex, constantly growing structure that responds to the stresses placed upon it by exercise, the weather, and also the surfaces it comes into contact with. Many people fall into the trap of focusing solely on biotin. Although biotin is an

Equestrian Business | December 2014 www.ebmonthly.co.uk

essential factor in promoting healthy hooves (studies have found that we need to feed at least 15 mg per day to have the best effect), many other ingredients are just as essential to hoof growth and quality.” Customers may be searching for a feed that provides hoof boosting nutrients as an in built factor, a balancer to promote hoof health or a supplement to add to the daily rations and all of these are available, proving that feeding to promote healthy hooves is high on the agenda for manufacturers.

Biotin is obviously a key nutrient to be found in all of these hoof boosting feeds and supplements, but Serena Kidd provides an outline of other key nutrients that can contribute to hoof health: “It is important to remember that biotin alone will not promote healthy hoof growth. Ideally it will be blended with vitamins, minerals and trace elements to support the diet but also other compounds that work in conjunction with each other to promote healthy hoof growth. Zinc and manganese are two important minerals that are important to support the formation of Keratin

and collagen that are vital for also sustaining healthy skin, hair, cartilage, bone and hooves. Zinc is vital for correct horn growth and some equine diets may be lacking in zinc. MSM is a source of natural sulphur to support connective tissue especially if poor quality. Calcium Carbonate also promotes healthy bones and teeth and Vitamin D3 assists calcium metabolism that is vital for healthy hoof growth. Methionine builds strength and resilience to the hoof wall structure and Lysine supports energy metabolism so the horse receives maximum absorption from his diet.”

As with any supplement or specialist feed, customers should not expect a quick fix, and this is where solid sales techniques and knowledgeable staff will help. David Willey, managing director at Equimins Ltd notes that: “Feeding a hoof supplement doesn’t generate overnight results.

Our premium hoof supplement’s guarantee is for people who haven’t seen an improvement in their horse’s hoof condition after feeding the product for a full year.

It takes months to grow new hoof, so if people are going to commit

Feet First

HORSECROCZ

STOP

REUSEABLE HARDWEARING PROTECTION FOR HOOF DRESSINGS ■ First Aid protection for the hoof sole

IN ITS TRACKS

■ Easy and quick to apply

■ Robust and flexible, can be reused many times

Muddy weather protection 24/7

■ 3 sizes fit from a Shire to a Shetland ■ Open design allows hoof to ‘breathe’

■ Tough enough to allow horses to turned out

Hoof & Leg Scrub

HORSECROCZ.CO.UK

Mud Shield Powder

Available through farriers, tack shops, equestrian centres & online...

www.keratex.com • 01373 827649 For advice call 01373 827649 or email info@keratex.com All emails are answered within one working day.

511KTX Mud Advert 92wx134h.indd 1

A New innovative product, designed and manufactured in Britain.

Liz Alexander Lyth Wick KW1 4UD

07825 286015

info@horsecrocz.co.uk

Horsecrocz

21/10/14 12:08:42

December 2014 | Equestrian Business www.ebmonthly.co.uk

15

Feet First to using a supplement, they need to feed it for at least six months, or else they’re just wasting their money!” Value for money is key for all customers so when a long term commitment to a product is required and the cost seems quite high it can be off putting to customers. Retailers should be armed with information on the value for money that product offers, not just its face value cost.

David continues: “We get a lot of customers asking us about the cost per day versus the cost per tub.

People want a product that does what it says it will, but they also want value for money. The only fair way to compare the latter is to work out the cost per day. People are genuinely amazed at the results this generates…’expensive’ supplements can become affordable when they realise how long the tub or bottle will last.”

painting it on Hoof applications are available as oils, gels or creams and each offers different benefits for ease of application, storage, packaging and longevity. Rachael Holdsworth, European marketing manager at W F Young Inc/

It is important to remember that biotin alone will not promote healthy hoof growth” Absorbine says: “The key to effective hoof applications is in the ingredients, as this is what will maintain hoof health. However, it is worth looking at packaging and delivery methods, such as the convenient brush in cap hoof dressing containers, that facilitate easy application and reduce contamination of the product by bedding or other material.”

For many products it comes down to the customer’s personal preference and their horse’s specific needs – for instance are they trying to seal the hoofs to keep them from getting too wet in winter conditions? Or are they trying to prevent hooves drying out in summer conditions. Also, customers may want a high shine or black coloured product for show ring turnout, or perhaps they prefer a no-drip hoof moist over a potentially messy hoof oil. Have all of these options available and

PRODUCT

Farrier’s Finish

most requirements will be catered for, but David Willey reminds: “Using a hoof product like a moisturising gel, cream or lotion can help to prevent cracks and splits as it works to keep moisture in the hoof. It is not the way to help support healthy hoof growth though – that needs to come from within, from the diet.”

creating opportunities “From herbal remedies to highly expensive supplements, horse owners can become confused as to which product does what,” says Chloe Bristow. “Consider displaying products by brand, or by category such as herbal, nutritional, topical. Clearly label products and consider the location of premium products versus

PRODUCT

Foot protection

An excellent addition to any retailer’s complete range of hoofcare products is Farrier’s Finish. This liquid topical hoof dressing combats the ‘hoof eating’ bacterial and fungal invasions which cause white line disease, thrush, and poor hoof quality. It is also a conditioner that supports correct hoof capsule moisture balance in excessively wet or dry conditions.

Unlike other hoof care products, Farrier’s Finish does not utilise harmful tar or petroleum ingredients.

RRP: £17.50 (473 ml bottle)

A new innovative product, designed and manufactured in Britain, Horsecrocz are for use over other foot dressings to protect them from general wear and tear, or if a shoe has been lost, to protect a hoof until the farrier comes.

Brand new this year and only available since July, Horsecrocz are a useful addition to any equine first aid kit. The flexibility of design allows three sizes to fit the majority of equines and is quick and easy to put on and remove.

Breathable Horsecrocz are flexible and robust enough to allow horses to be turned out.

www.lifedatalabs.co.uk

www.horsecrocz.co.uk

16

Equestrian Business | December 2014 www.ebmonthly.co.uk

cheaper remedies. Positioning nutritional supplements alongside topical applications will present a multi-faceted approach to consumers.” Serena Kidd agrees that a broad approach to hoof products, including both topical products and supplements will encourage customers to both spend more and enjoy better results: “Look carefully at the product ranges that they have available that they can link together to promote overall hoof care. Displaying a hoof supplement with a topical treatment and feeds that promote hoof health are a good idea but also add products to the display that may support other hoof problems that are encountered e.g. poultice and poultice boots, hoof picks etc are often in demand during winter months.”

PRODUCT

Super Gel Keratex Hoof Gel is a winter hoof care product which will waterproof the horse’s entire hoof capsule, from hoof walls and soles to frogs, coronary bands and heels, keeping hooves in their best condition all throughout the winter months. This one-way water repellent barrier is fully breathable and beneficial for equine hooves of all shapes and sizes. This product comes highly recommended from Olympic farrier Ian Hughes and has won awards for its effectiveness and usefulness as an tack room essential.

www.keratex.com

STOP PRESS

Exciting plans for

EQUESTRIAN Equestrian Business is leaping into 2015 with a stylish new design, fantastic trade experts and a whole range of distinctive opportunities in the line up.

It’s time to take a fresh look at the equestrian trade in 2015, and Equestrian Business will be leading the way with a brand new look and a whole new attitude! Readers can look forward to brand new trade experts, in-depth editorials on wide ranging subjects—from the latest business trends to equestrian advice—with an emphasis on reaching for business success in the future.

Alongside the new look publication will be some uniquely tailored advertising and promotional packages, making the most of multiplatform media, including the updated website, social media

coverage and targeted e-shots.

Optimal use of these platforms provides the broadest national and international reach for your message, whether you want to provide expert comment, launch a new product or take your company in a whole new direction. Wherever you want to take your business, we are coming along for the ride!

These big plans will be launched in style with a bumper New Year 2015 issue. Packed to the gunnels with the latest products, advice and comments as well as major coverage previewing BETA International 2015 and spoga horse spring, let’s get 2015 going with a bang.

New. Exciting.

Even more profitable.

And still real page turners!

Check out the new IV Horse, Teviot and Whiteley & Green ranges – 100s of lines for horse and rider... all your favourites and lots more added!

Now available in a Directory pack of seven brochures.

RACING BRED HORSE WEAR AND EQUIPMENT T E V I O T . C O . U K

Order your Directory brochure pack today and arrange a meeting with your local area sales representative 01888 544261 info@4horse.co.uk

December 2014 | Equestrian Business www.ebmonthly.co.uk

17

KEN LYNDON-DYKES

item not as described!

KEN LYNDON-DYKES

Ken has to channel his tactful side when dealing with customers, but also emphasises the difficulty that incorrect customer information can bring to the saddle fitting business.

I

sometimes think that training in saddle fitting should embrace some additional skills – psychology and PR! I cannot be the only saddle fitter who has to deal with ‘difficult’ situations where such expertise would be useful.

Only a few days ago I had a telephone enquiry from the mother of ‘a petite 15-yearold’. I went through the normal procedure, asked all the pertinent questions and appeared to receive the right answers. I accordingly selected saddles likely to be suitable and drove to the stables where I was to meet the young woman and her mother. The young woman was petite – in the sense she was just over five feet – but she weighed at least 11 stone – probably more!

The saddles I had selected were totally inadequate to accommodate the young lady’s substantial physique – but can you imagine explaining the problem? In my experience, fifteen-year-old girls are quite difficult at the best of times, partly because they are often sensitive and frequently insecure.

I was very, very fortunate in this particular instance as I was also carrying several saddles I had selected for an adult client.

Luckily the young woman’s horse, a very attractive 15.2hh crossbred, was up to her weight and one of the saddles I was carrying for the other client fitted well. Phew! In fact, the story ended on a high note: despite her size the young woman rode very pleasantly and she very obviously has good rapport with her horse.

Yes, when dealing with enquiries I do ask the client to provide details of their weight. On this particular occasion, probably a protective instinct, the mother just repeated the ‘petite’ description.

There was I visualising a dainty,

18

ballet-dancer type of young woman...! Joking apart, this sort of situation could have wasted half a day of my time and resulted in horrible embarrassment for the young woman. As it was, I sold a top-of-the-range saddle and I was also able to hand out genuine compliments about her riding ability.

Misrepresentation doesn’t stop with this type of situation. Asked to describe his riding standard on a 1–10 scale, a male rider

dismounting, walk and trot (he proudly pointed out this included sitting and rising) and not very much more! This story also ended pretty well all things considered.

The client’s riding school instructor had found a perfect horse for this inexperienced but keen rider – an unflappable and very wellmannered ten-year-old cob on which the client was going to have lessons three times a week! Just the sort of seemingly affluent new owner needed by the equestrian

I would like to be able to make a reasoned judgment and not base my thinking on gut feeling and subjectivity confidently quoted 8! In actual fact, at best it should have been a 2! The client was a first-time horse owner and I tactfully asked how he had assessed his experience.

He told me his experience to-date involved lessons at his local riding school which provided clients with assessments indicating progress.

Apparently level 8 – in terms of the riding school – involved mounting,

Equestrian Business | December 2014 www.ebmonthly.co.uk

industry!

Of course, it is possible to recount any number of similar stories relating to situations that could easily result in the saddle fitter wasting considerable amounts of time. The alternative would be to go along with the spurious information and fit a saddle corresponding to the details provided. Totally unethical, of

is an ex-international level three-day-event rider.

A Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, he owns and runs SaddleWorld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes.

He is also well-known as an inspirational and interesting lecturer/speaker.

course! The horse and the rider would be the victims. And the saddle fitter would have lost all rights to being regarded as a professional and reputation would – very rightly in my opinion – suffer drastically.

I am increasingly encouraging clients to provide photographs of their horse and themselves.

The images don’t totally solve the problem of clients supplying inadequate/inaccurate information but they go some way towards a solution. Of course, the other way might be to charge a booking fee for saddle fittings – but this would require universal agreement and be difficult to administer anyway. However, on the plus side, I think a booking fee with clear information indicating the importance of accuracy would certainly encourage owners to take more care in regard to the information they provide. It would also indicate to novice owners the need to seek help and advice from someone more knowledgeable before giving the saddle fitter the relevant information.

The equestrian industry is largely founded on goodwill. Almost inevitable, I guess, when it involves animals and what is, for the majority of riders, a leisure activity. Retailers are the people who mostly come in contact with the riding public and I am certain everyone has gone way beyond providing ‘normal’ service many, many, many times over. And of course, service that includes impeccable advice is an essential factor in our industry but, at the same time, we have to be aware that we are running businesses.

SALES AGENTS REQUIRED We are a well established company with 40 years experience in providing quality clothing and footwear to the equestrian, hunting and outdoor trades, and our brands - Shewood Forest and Puffa -are well known within the industry.

Three vacancies have arisen within our company for a Sales Agent, on an agency basis, for the following areas: • East Anglia covering Norfolk, Suffolk, Cambridgeshire and Northamptonshire • South East covering Essex, Hertfordshire, Bedfordshire, Buckinghamshire, Berkshire, Surrey, London, East & West Sussex and Kent • Ireland covering both Northern and Southern Ireland

The ideal candidate will have good communication skills, a proven track record within the equine, hunting and outdoor sector, and the ability to procure new leads and customers.

Knowledge of the trade would be an advantage, as would an understanding of clothing and textiles.

We are looking for someone who is enthusiastic and professional, and is able to travel extensively throughout the designated area.

Please submit your CV via e-mail to: hc@gangotra.com.

Alternatively, apply in writing to: Sherwood Forest Ltd, Sherwood House, High Church Street, New Basford, Nottingham, NG7 7JP.

Tel: 0115 9424265 www.sherwoodforestltd.com www.puffacountry.com December 2014 | Equestrian Business www.ebmonthly.co.uk

19

Winter Ailments

Respiratory

Issues

In part two of the winter ailments series, Dr Carol Michael, director of Phytorigins, explains about a new state of the art approach to the management of respiratory diseases in horses and a new study that will take place next year.

R

espiratory problems are very common in horses and the three big respiratory diseases are caused by viruses, bacterial infections and allergies.

These three can affect the Upper (nose to trachea) or Lower (trachea to lungs) respiratory tract. Stabled horses are most at risk especially in areas with a large equine traffic, horses travelling to different events and horses moving into stables previously inhabited by other horses from a different area.

a predictable cycle Most respiratory disease starts with a virus which destroys parts of the respiratory tract, making the horse more prone to secondary attacks from bacteria that either reside in the respiratory tract itself or are inhaled from the environment.

The worst of the airborne viruses is Equine Influenza which is 100% contagious in unvaccinated horses. In the past many shows and events were cancelled through outbreaks but now most big events have a compulsory vaccination programme. Equine Flu causes nasal discharge, high temperature, weight loss and depression, and recovery can take up to three weeks, in some severe cases permanent lung damage will occur. Other respiratory viruses are EHV1-5, Equine Viral Arteritis and Rhinovirus. Some viruses cause abortion or paralysis and all

20

will cause coughing, wheezing and a nasal discharge which is usually clear until a secondary bacterial infection changes the discharge colour to a yellow /green thick mucus.

Most viruses are highly contagious and difficult to prevent, although vaccination significantly decreases the risk and also prevents large scale outbreaks, particularly as vaccines are periodically updated as the virus mutates.

After a virus and secondary infection the respiratory tract will be prone to developing allergies/ hypersensitivity from mould spores present in the hay, stable or bedding, causing COPD, or ROA as it is sometimes known.

This condition can be chronic, causing long term loss of use through persistent coughing and

breathing difficulties. Even limited exposure to allergens will cause inflammation of the airways which gets worse over time and COPD accounts for over half the horses affected by respiratory disease.

state of the art Airway and systemic inflammation of horses is a multifactorial problem and remains a diagnostic challenge. Therefore a new study has been proposed and is starting in January 2015. This study will advance the understanding of factors which influence susceptibility to respiratory disease in horses. Studying the interactions between nutritional intervention, exercise and the immune system helps to provide crucial information about the

mechanisms that are responsible for such responses. Moreover, a better physiological understanding of the metabolic changes in horses with training could identify novel targets for brand new treatments and interventions. The scientific merit of this proposal is reflected by the uncertainty in the clinically important area of infection risk in horses, balanced against the enormous potential of novel (and cheap) technologies to improve phenotypic characterisation of horses for better diagnosis, risk assessment and efficacious preventive intervention to optimise exercise training.

For more information on this study please contact Dr. Carol Michael: carol@superfix.net

Respiratory management for retailers As explained above, respiratory issues in horses can be due to a huge range of physical and environmental factors.

Customers should seek veterinary advice to ensure they can support their horse correctly and veterinary medicines may be required.

However, the retailer can do a lot to support the horse with either mild respiratory problems or that is undergoing treatment for more serious conditions. Controlling the dust and spores in the horse’s

Equestrian Business | December 2014 www.ebmonthly.co.uk

environment is important to prevent unnecessary irritation of the respiratory tract. Dust free bedding such as paper, pellets, hemp or dust extracted shavings are the best bedding types to recommend, and those with an antibacterial treatment may be a good option. Further stable disinfectants should also be recommended to provide an all round approach to cutting down dust in the stable.

Alongside environmental management, controlling dust in feed is also helpful. You could

recommend that customers feed a soaked product, which could cut down the chance of any dust from pellet feeds, plus soaking or steaming hay, or feeding a dust-free bagged forage is also important.

Encouraging horses to eat in a more natural ‘head-down’ position, eg from the floor, will help to promote better breathing so items such as floor level hay feeders could also be helpful. Finally, there are lots of supplements and licks that offer respiratory support.

Winter Ailments PRODUCT

PRODUCT

PRODUCT

Herbal remedies

Easy hay soaker

Flax Bedding

Freeway & Freeway Gold have been formulated using a blend of top-quality herbs, including elecampane, eyebright and thyme, formulated to support healthy and efficient airways and help maintain resistance to irritants and infections all year round. Particularly recommended for horses and ponies who have restricted turnout especially during the winter months. Shake No More is a blend of fast-acting herbal tinctures to help maintain a healthy resistance to spring and summer seasonal airborne allergens.

RRPs: from £23.50 for 1kg and £23.00 for 1l.

The new Classic Showjumps Hay Soaker is the ideal solution for soaking and transporting hay easily around the yard.

With a large capacity, it will take half to three-quarters of a bale or two extra-large haynets. It has rubber tyres for ease of mobility, two of which are braked. The tank is made from ultrahard wearing plastic that will not crack.

It slides into the frame which has separate tubular side supports and is robust, strong and easy to wheel. The tank is also fitted with a plug and drain to make draining and cleaning as easy as possible.

Equisorb bedding is a dust free, high quality flax bedding that provides an excellent bedding option for horses with sensitive respiratory systems. Equisorb Flax has consistent supply and pricing and is an ideal bedding for concrete floors or rubber matting. It offers high absorbency making mucking out easier and ensuring less product is wasted. It also helps to keep the stable cleaner and dust free.

www.hiltonherbs.com

www.classicshowjumps.com

www.horsebedding.co.uk

NEW! Portable Hay Soaker Our new Hay Soaker is the ideal solution for soaking and transporting hay easily around the yard. This product was developed after our customers told us that they really wanted something mobile to transport wet hay and water around their yards and fields.

Available in Red, Blue & Pink!

Haysoaker - 1040 x 730 x 845mm inc frame

To order or for more information on opening an account, call us on 0161 765 2014

Hardwearing & will NOT crack!

classicshowjumps.com facebook.com/classicshowjumps

December 2014 | Equestrian Business www.ebmonthly.co.uk

21

A flourishing

PARTNERSHIP

It has now been two years since Charles Owen welcomed Airowear into the fold as part of the company that has become the world’s leader in equestrian safety products. The joining of the two companies has been an exciting time for the equestrian safety industry and the wheels of innovation have been working overtime at Charles Owen.

I

n 1911 a man by the name of Charles Owen started manufacturing helmets for the army in the east end of London.

Twenty-seven years later, the winning jockey of the famous Grand National Steeplechase wore the newly launched Charles Owen Jockey Helmet featuring its patented head fitting system. Over 100 years later Charles’ grandson, Roy Burek, has continued the family tradition of innovating and manufacturing products for a safer world.

Charles Owen celebrated its 100-year anniversary in 2011 by creating the largest equestrian helmet factory in the UK. With many companies finding it increasingly difficult to manufacture in Great Britain, Charles Owen has bucked the trend and announced its exciting expansion programme that includes the construction of an impressive new warehouse.

Inside the huge space, workers

Safety and style combined

22

are organised into small teams that create the products from start to finish. With the addition of Airowear, Charles Owen is surely the largest equestrian manufacturer of riding gear in the UK and together they can focus on the importance of being fully British made.

For the last century Charles Owen has remained steadfast in its vision for a safer world and the last few years have been especially important with the acquisition of Airowear. Airowear has a unique ability to fit every body shape and size and combined with the engineering and technical expertise that Charles Owen has built up over many years has made for an exciting relationship.

Each brand has a true passion in creating the best and to make the customer happy to wear their safety equipment.

Since joining together Charles Owen and Airowear have had some exciting products in the works that utilise the expertise of both companies. An example of this collaboration is the development of a hybrid air vest gilet which will be on the market in 2015. The vest has challenged the design team at Airowear to create a comfortable and perfectly fitting safety product while utilizing the accident research Charles Owen has gathered for the last decade. Charles Owen carries out multiple accident reviews a day and has developed a very thorough understanding of the mechanism involved in injury both to the head and the body.

Recently launched is the Body Base Pro – an update to Charles Owen’s collarbone protection T-shirt with an innovative new look and more technical features.

The new shirt is a perfect product of the partnership – comfort from

Equestrian Business | December 2014 www.ebmonthly.co.uk

Airowear and technical expertise from Charles Owen.

Some of the most exciting results of the Charles Owen/Airowear collaboration are yet to come as the demand for better body protection with crucial fit and comfort comes to the forefront in the industry. Charles Owen and Airowear have found the solution to these requests and the technology that will be launched in the coming years will surely be sensational.

In addition to using Charles Owen’s engineering and manufacturing expertise, Airowear has been able to take advantage of Charles Owen’s global logistics allowing the company to obtain easy access to the world wide consumer. With specialist support through the sales team, telephone help and the ability to make a product, no customer has to be turned away. Both brands understand the importance to the consumer and retailer of the specialist expertise that each company has built up and the ability for each company to fit the customer no matter the challenge.

Charles Owen looks forward to melding into a company over the next several years where Airowear can benefit from the structure of Charles Owen but the specialism of Airowear can be maintained.

“Using one’s life to make a real difference in others’ lives is

Lucy and Roy pick up a BETA Innovation Award

Joining together at BETA Int what drives me, like it did my father and grandfather,” said Roy Burek, managing director of Charles Owen. “The values that my grandfather had are well established in my DNA. The challenges that made the company flourish in his time are still very much here today: Fashion, Fit and Function. Staying true to one’s traditional values has been the secret of the company’s longevity, along with a bit hard work.”

About Charles Owen & Co. Known throughout the world as the leader in equestrian helmet design, Charles Owen & Co. represents more than 100 years of innovation and style for a safer world. Each Charles Owen helmet is handcrafted using the highest quality materials. With the largest range of helmet styles and shapes, independently certified to up to four international equestrian safety standards, Charles Owen offers a wider range of protection in a potential accident.

For further information, please visit: www.charlesowen.co.uk.

BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM

MADE IN

BRITAIN

THE LEADER IN EQUESTRIAN SAFETY Kitemarked to PAS015 and BSEN1384

Certified by SEI to ASTM F1163

www.charlesowen.co.uk 23

December 2014 | Equestrian Business www.ebmonthly.co.uk

LAUNCH IT

Block the Shock Saddle Seat A brand new saddle seat from Stable Environment provides a comfortable ride, cushions the rider and relieves pressure in the lower back.

T

he Block the Shock Saddle seat is a British designed and manufactured soft and luxurious saddle seat. It fits easily onto any saddle and the slow recovery foam absorbs up to 90% of the shock from impact with the saddle, protecting the coccyx

24

and seat bones from impact. The product was developed by Mags Roxburgh who explains: “After a serious riding, accident where I fractured my back, riding became a painful experience. I wanted to design something comfortable in case of any unexpected impact caused by my horse tripping etc.

I had bought many types of seat pads but they made no difference, some memory foam ones were so hard, it made it worse! Then by a chance meeting with someone who manufactures memory foam seating products for disabled people, I mentioned my idea of making one for myself. He arrived the next day with many samples for me to try and I selected one that stayed pliable in extremely cold

Equestrian Business | December 2014 www.ebmonthly.co.uk

conditions. I made a prototype for myself and now I find riding more comfortable than sitting in a chair!”

Mags launched the Saddle Seat late August 2014 and she says: “Sales have gone way past my expectations. The comments on our Facebook page have surprised

me; I did not know how many riders out there still rode after horrendous injuries and to read their comments on how our pad has helped them is staggering.”

Available in Black or Brown to fit saddle sizes 16.5”–18.5”/42cm¬– 47cm

Find out more at www.stable-environment.co.uk Or call: + 44 (0)1422 310483

LAUNCH IT

New CushCare Condition Dodson & Horrell has launched new CushCare Condition, a ground-breaking new feed ideal for horses needing a diet lower in starch and sugar.

H

igh in protein and oil, Dodson & Horrell’s CushCare Condition is designed to promote weight gain and help maintain muscle mass, providing the best nutritional support possible for older horses. CushCare Condition is now available to stockists and is backed by a full scale marketing programme to raise product awareness, create demand and direct customers to stores.

Prior to the launch of CushCare Condition, Dodson & Horrell embarked on a substantial trial period, working with vets across the country to identify horses who would benefit from the feed.

The results speak for themselves; 87% of owners will continue feeding CushCare Condition after reporting improved coat condition, appetite and weight gain.

Dodson & Horrell commercial director, Derek Mackey, explains: “Up to now vets and stockists have not been able to recommend a product that effectively manages the needs of older horses who appear in poor condition and are in need of something extra. There simply have been no appropriate weight-gain feeds with a low enough sugar and starch content to minimise the risk of laminitis.

“Now stockists can freely advise customers to buy a safe feed that will adequately support these older horses – CushCare Condition is the answer: a feed that enables condition gain but is suitable for horses prone to laminitis, plugging a huge gap in the feed market.”

CushCare Condition provides calories whilst being lower in starch and sugar. Soya lecithin supports weight maintenance, fat

Superfix InstaMag instant calmer

digestion and absorption, whilst B vitamins and carnitine help the metabolism of fat. The horse’s immune system is supported

by Dodson & Horrell’s patented QLC package of antioxidants, the digestive system benefits from the live Actisaf yeast and prebiotics and joint function is supported thanks to the inclusion of omega 3 fatty acids and glucosamine.

As with any change in diet CushCare Condition should be introduced gradually and any concerns regarding a horse’s health should be discussed with a vet. Dodson & Horrell is providing stockists with training materials covering the new product.

More information, including a comprehensive FAQ about CushCare Condition can be found at : www.cushcarecondition.co.uk

First of its kind...

An innovative new instant magnesium spray acts fast to calm horses.

M

agnesium calmers are very popular products but they can prove to be ineffective in some horses due to malabsorption in the gut or because the vital mineral is used up elsewhere in the body. A targeted application of magnesium that is quickly absorbed through the skin and reaches the brain acts more effectively, to calm the horse in stressful situations.

Superfix Instamag is a spray on mist that is applied directly to the horse’s neck and ears, is absorbed through the hair and follicles and is carried across the skin membrane to the systemic circulation. This ensures fast delivery to the brain without being ingested and absorbed through the gut, which is a slower

The company’s Stockist Referral Line, on +44 (0)845 120 4420, is also available for any feeding enquiries customers may have.

Fast acting spray on magnesium calmer

and more wasteful process.

Magnesium supplementation helps to calm spooky excitable horses and those lacking in concentration and promotes a relaxed and willing attitude.

Available as a Light Mist (300ml) for sound sensitive horses. This aerosol is tolerated by even the most sensitive of horses and the handy pocket size can be sprayed whenever needed.

InstaMag

Also available as a Heavy Mist (500ml) for a fast delivery of the recommended 12ml dose in ten sprays. Gently rub into the neck area, as close to the ears as possible, and wait for results in under 20 minutes – faster acting than any other magnesium calmer on the market.

Find out more at www.freestepsuperfix.co.uk Or call: +44 (0)1902 791743 / +44 (0)7525 818730

freestepsuperfix.co.uk

+44 (0)1902 791743 +44 (0)7525 818730

December 2014 | Equestrian Business www.ebmonthly.co.uk

25

What to stock for Successful Sales

Grasmere

Long boots, full chaps & over trousers Manufacturers are now embracing all shapes and sizes with long boots and legwear that look good and fit well for every rider.

I

n recent years long boots both for riding and for country walks or yard work have evolved dramatically, not necessarily in styling, which remains traditional, but in fit and flexibility. Competition boots are still tending towards very slim fit Spanish tops, but now all boots are offering more sizes and varied fitting options. Michelle Girling, managing director of Tuffa Footwear, has recently designed and launched two new styles of boot, both for riders with broader calves. Interestingly, the size range available on both Broadland and Breckland boots has increased since they hit the shelves, with Plus Size Extra Wide fitting a 21” calf, due to customer demand. Michelle says: “At Tuffa, we pride ourselves on finding solutions to problems: Easy Peasy Pull On Chaps are a great example of this…when a problem arises, we look at how to fix it. We’re lucky that our customers are very vocal and ask for our help with problems they’re facing in the footwear department…and the lack of quality long boots for riders with broader calves was an area that was mentioned over and over again. People were bored of boots that were just scaled up as

the fit wasn’t right, and if you’re competing or just riding at home, you want to be comfortable and look good too. Of course, bespoke boots are an option, but these are out of most people’s grasps, so we set to work on creating something that was new, for our customers that wanted it.”

It’s not just broader calf fittings that have revolutionised long boots, competition boots designed for younger riders, or petite adults, are now available. Toggi’s Charleston boots provide a funky, more personalised option for younger riders, in smaller sizes and flexible fits.

Tredstep Ireland has essentially scaled down the popular Donatello boots, so they not only appeal to younger riders, but also petite adult riders who don’t want a ‘juniorlooking’ long boot, but just a grown up boot that fits smaller legs and feet. “Year after year our customers have requested a smaller-sized tall boot to accommodate both junior and smaller riders,” said Aidan Keogh, Tredstep managing director and chief designer. “The Donatello Junior is a proper fitting tall boot meant to provide a beautifully designed and affordable choice for those riders.”

£249

.99

Ariat

Sizes: 3–8.5 Colours: Chocolate RRP: £249.99 The Ariat Grasmere features updated ATS technology for ultimate comfort and stability.

Featuring a Sympatex waterproof membrane and Thinsulate insulation to keep feet warm in cooler temperatures, the Ariat Grasmere is the perfect boot to complement the country lifestyle. Fashioned in suede and leather, with a dual lace system and a riding outsole, these boots offer unsurpassed style and protection, making them perfect for walking in the country, riding, or simply keeping warm about town.

Alexandria Tall BOGS

£140

.00

Sizes: EU 37–42 Colours: Wine, chocolate, tobacco, black RRP: £140.00 The Alexandria Tall is a good-looking technical boot made with waterproof full-grain leather and four-way stretch Neo-Tech Lite neoprene.

With its pull handle, it is designed for easy on and off and features DuraFresh biotechnology to combat unwanted odours. The boot also features BOGS Max-Wick to move sweat away from the foot, a soft leather footbed and rebound technology in the outsole to provide extra comfort, plus a slip-resistant rubber outsole.

Westfield Caldene

£70.4

9

Sizes: 3–12 Colours: Chocolate, green, navy, burgundy RRP: £70.49 Caldene Westfield Wellingtons are the ultimate outdoor boots, for all year round.

The waterproof boots will keep feet dry whatever the weather. With 3mm of neoprene lining to ensure feet are always kept warm and comfortable.

They feature a textured embossed matt finish, with a steel shank for durability and support. Available in unisex, the Westfield Wellies are perfect for all the family.

26

Equestrian Business | December 2014 www.ebmonthly.co.uk

LET’S TALK PRODUCTS

Stormstopper Tall

Heritage Contour Field Zip Ariat

Sizes: 3–8.5 Colours: Black, new sienna RRP: £229.99

£229

.99

BOGS

The Ariat Women’s Stormstopper combines the protection against the elements offered by a rubber boot, the comfort expected from a country walking boot and the stirrup friendly design and spur ledge required for riding safely. The result is a premium quality, multipurpose boot that no rider should be without!

Made from a tough Vulcanised rubber upper, these stylish boots are fully waterproof and moisture wicking to provide all-year-round comfort and protection.

£80.0

0

Sizes: EU 41–47 Colours: Olive RRP: £80.00 Made with durable hand-lasted rubber over 7mm waterproof Neo-Tech insulation, which is comfort rated from temperate to -40°C, the Classic High are ideal to keep feet feeling comfortable in very cold temperatures.

100% waterproof, the 15” high boots are ideal for working in the outdoors where lower leg protection is necessary.

Unlike many other wellington boots BOGS Classic High offer antimicrobial odour protection and sole scent elimination to keep feet feeling fresh.

Chelsea Country Boot Chiruca

9

Sizes: 3–8.5 Colours: Navy, brown RRP: £99.99

The brand new Women’s Heritage Contour Field Zip Tall Boots are designed in a classic lace style, and made from a premium fullgrain leather upper and leather lining to offer a beautiful tall riding boot suitable for any discipline. Featuring a full length elasticized panel on the lateral side, elastic gusset on the inside knee, contoured fit through the ankle and high Spanish cut topline.

The Sienna colour is new this season and offers a beautiful dark chocolate brown leather that looks great with brown tweed or for a smart look on the yard.

Men’s Classic High

£99.9

Ariat

£90.0

0

BOGS

Sizes: EU 42–48 for men, 37–43 for women Colours: Black RRP: £90.00 Made with durable hand-lasted rubber over 7mm waterproof Neo-Tech insulation and featuring an internal midsole with rubber sponge for extra cushioning and warmth, the 15” high boots are ideal for activities in the muddy and boggy countryside.

The Ultra High also feature an Aegis antimicrobial odour protection insole and are comfort-rated from temperate to -40°C. They are ultra tough boots suitable for men and women.

Dublin Nylon Full Chaps

£199

Sizes: Standard fit 36–42,

wide fit: 36–47 Colours: Tan, dark brown RRP: £199.95

Ultra High

.95

The Chiruca Chelsea Country boot is fully waterproof to the top using a Gore-Tex liner. It’s made in Spain from only the best quality Spanish leathers, and features an impact absorbing rubber sole unit.

The standard fit ladies boot is offered in two colours, Tan and Dark Brown in sizes 36 to 42, and the unisex wide fit version is available in sizes 36 to 47 in the Dark Brown colour only. The stylish Chelsea boot is a ‘must have’ for every country lovers wardrobe!

Weatherbeeta Ltd Sizes: Adults XS–XL Colours: Navy RRP: £39.99

£39.9

9

These fully waterproof full length chaps are a versatile item to throw on over jeans or jodphurs to keep warm and dry when at the yard in the winter.

Easy to ride in and with a flexible fit thanks to the elastic waist, these chaps are a must-have winter wardrobe staple.

Full side zips up the legs and a simple click to close on the waist ensure they are quick to throw on. Full chaps should be a must-have item in every winter rider’s wardrobe and these fully waterproof ones are very practical.

December 2014 | Equestrian Business www.ebmonthly.co.uk

27

LET’S TALK PRODUCTS

Dublin Teign Wellington Boots

Dublin Thermal Waterproof Overtrousers £3

£59.9

Weatherbeeta Ltd

Sizes: Child’s 13/32–3/35, Adult’s 4/37–8/42 Colours: Black, chocolate brown, hunter green RRP: Child’s £49.99, Adult’s £59.99

9

Sizes: Adults XS–XL Colours: Black RRP: £39.99

Stylish, fully waterproof, durable rubber wellington boot perfect for all the family. Neoprene lined for extra warmth and a cosy fit to keep toes warm plus the sturdy rubber grip sole provides great grip in the outdoors in muddy conditions.

The traditional styling of an adjustable drawstring top provides a secure fit around the calf.

Dublin’s Thermal Waterproof Overtrousers are warm and waterproof with a cosy lining to keep the wearer warm in even the coldest winter conditions.

A full side zip ensures they are easy to get on and off, even over boots, and the synthetic suede seat provides grip for riding. Providing full coverage, these overtrousers are perfect for riding out in the rain or snow and with no gaps, seat and legs stay perfectly dry.

Viking Wide Calf Wellington

Rovigo Tall Boots

Gumleaf Clothing

£99.9

Sizes: 37–47 Colours: Dark green RRP: £99.00

Gumleaf wellies are designed on a farm in Norfolk and handmade in Europe from natural rubber.

The Viking was the first welly on the market to feature a rear vent to allow for larger calf sizes measuring up to 20” circumference.

Viking are fully lined with 4mm neoprene and have a stitched-in neoprene footbed. Air-cushioning under the heel allows a full day’s walking in comfort and they have a non-slip, deep tread sole.

Hunter Boots

Sapling Boots

£150

This Hunter riding boot has been developed in conjunction with experts in the equestrian field. The style is made from an innovative soft rubber compound and neoprene. Breathable airmesh neoprene and rubber inside leg panels offer added comfort, while the rubber foot is flexible. Specially designed, the sole features a reinforced metal shank for riding and reflective panels finish the back of the boot aiding visibility.

Equestrian Business | December 2014 www.ebmonthly.co.uk

£108

.99

These warm lined country tall boots in robust, high quality nubuck leather are perfect for outdoor activities. Double velcro closing at calf for adjustable calf width ensure they fit a wide range of legs whilst a sturdy durable sole and defined heel make the Rovigo boots suitable for riding.

These versatile and stylish boots look great, last well and are avaialble at a great price.

Sizes: 3–9 Colours: Black, brown, burgundy RRP: £150.00

28

Horze

Sizes: 35–42 Colours: Brown RRP: £108.99

9

Balmoral Equestrian Neoprene Stretch

9.99

Weatherbeeta Ltd

.00

Kenyon Outdoor

£81.5

Sizes: Child’s 28–38 Colours: Brown two tone leather

and suede RRP: £74.94 to £81.50

0

Kenyon Outdoor’s best selling style specifically designed for children, the Sapling boot is a classic waterproof country boot with a side zip and generous calf fitting for maximum comfort.

Fully waterproof and with a hardwearing rubber sole, the Sapling boot is extremely practical and fashionable for country kids.

LET’S TALK PRODUCTS

Yew and Ash Country Boots Kanyon Outdoor

Sizes: 36–47 Colours: Brown two tone leather and suede RRP: £144.95 to £159.95

£159

.95

Westgate EFI

Colt Ryder

£134

.50

Belstane Ltd

Sizes: 4–13 Colours: Black RRP: £90.00

£90.0

0

The Colt Ryder Muckboot from Belstane is an all conditions riding boot that keeps toes warm in even the coldest weather.

Featuring breathable Airmesh lining, 5mm CR flex-foam, steel shank and wide-cut heel that make these boots safe for riding.

The stretch topline provides a sleek look and a close fit.

These smart and practical boots feature a waxed nubuck leather outer, a lightly quilted cotton lining and full length zip fastening.

Comfortable and lightweight but with a sturdy sole, they are an excellent cross over boot and they are ideal for both riding and yard work and fit most people thanks to standard and wide fits.

The Mark Todd Milestone Boots are good looking yard and competition boots at an excellent price.

Skellerup Quatro Range Sizes: 4–13 Colours: Black RRP: £90.00

9

Smart and comfortable, these full chaps are lightly padded with a water resistant 600 denier breathable outer, while the waist fastening consists of a wide elasticated back and adjustable clip at the front. Features include full-length leg zips, storm flap with hook, loop fastening and reflective piping. Nylon straps allow the wearer to adjust the fit at the ankle according to preference.

Sizes: 37–45 in standard or wide calf Colours: Brown RRP: £134.50

Skellerup Footwear Europe

Westgate EFI

£64.9

Sizes: Small, medium, large Colours: Black RRP: £64.99

Kanyon Outdoor offers a wide range of long boots for both adults and children.

One of the key styles is Yew (standard calf) and Ash (wide calf), which both feature a side adjustable lace and quick release stud and buckle strap, allowing the boot to fit close to the calf for maximum comfort.

Fully waterproof with ‘K-Dry’ linings and a hard wearing rubber sole.

Mark Todd Milestone Tall Leather Boots

Mark Todd Unisex Full Leg Chaps

£90.0

Cowboy Welly

The Skellerup Quatro Range has been developed as the ultimate farm and country work boot. Manufactured using natural rubber based compounds specially formulated for farm use, the new Quatro range shares many of the features you would expect to see on country boots costing twice the price.

The Skellerup Quatro range is available as soft toe or steel toecap versions meeting EN ISO20345:2011.

0

Talolo Boots

Sizes: 37–41 Colours: Paisley Vibe, Pop Graphic Spirit, Floral Bliss, New Urban Black RRP: £32.00 to £34.00

£34.0

0

Talolo Boots’ Original Cowboy Wellies are new to the equestrian market. The quality rubber wellingtons have cowboy boot styling and benefit from a small heel, flattering shaped top and comfortable foot shape. These wellies are ideal for time on the yard, walking the dog, taking the children to school or shopping – a versatile and stylish boot with an unusual twist.

December 2014 | Equestrian Business www.ebmonthly.co.uk

29

LET’S TALK PRODUCTS

Holkham Country Boots Taurus Footwear

Sizes: Regular 4–10,

wide 5–8 Colours: Brown RRP: £179.95

Holkham Rider

£179

.95

Finest Brands International

The Holkham country boot is now available with a riding sole. Taurus launched this leather boot based on customer requests for a robust, 100% waterproof country boot with a riding sole.

The Holkham Rider has a waxy leather upper with a drawstring top, contrast stitching and leatherwork, and a breathable Perlon lining with membrane for dry feet. The sturdy riding sole is non slip.

Available up to 47cm in calf diameter.

Toggi Lady Wanderer Plus

£75.0

Sizes: 28–38 Colours: Black RRP: £75.00

0

New from Toggi, the sparkling Charleston children’s long riding boot are handmade from fine quality leather. Charleston features a removable Velcro strip with a riding charm that can be changed as per your younger customer’s mood! The boot has a full length rear YKK zip and elasticised rear panel. The elastic front lace system provides exceptional fit and comfort, while the rubber riding sole unit provides grip and stability.

Toggi Severn

Finest Brands International Sizes: XXS–XXXL, standard or short length

Colours: Black, Navy RRP: £52.50 Immensely practical waterproof and breathable unisex over trouser to keep the rain and mud at bay. Featuring extra long zips at the outer leg, waterproof lower leg lining to prevent wicking and a higher waist panel for additional warmth and protection. The Severn partners perfectly with Toggi’s Element jacket for head to toe protection from the elements!

30

Equestrian Business | December 2014 www.ebmonthly.co.uk

.95

Sizes: Regular 4–10, wide 5–8 Colours: Brown RRP: £189.95

A 100% waterproof and hardwearing country boot, Holkham Country is manufactured using waterproofed waxy leather with contrasting leather bands and stitching and with a fully adjustable top lace. It has a rugged, durable non-slip rubber sole.

Fully lined using soft Perlon and with a W-Tex waterproof, windproof and breathable membrane throughout.

Available up to 47cm in calf diameter to suit wider calves.

Toggi Charleston

£189

Taurus Footwear

Finest Brands International Sizes: 36–42 Colours: Navy Blue, Green RRP: £59.95

£59.9

These handmade rubber boots are ideal for all country and equestrian pursuits, from splashing around the yard to trudging around a muddy cross country course.

The thermal neoprene lining keeps feet warm, while the dual density cushioned sole and multitread rubber sole offers extra traction and grip. Lady Wanderer Plus feature an expandable side gusset for extra fit options.

Toggi Winnipeg

£52.5

0

5

Finest Brands International Sizes: 36–43

£129

.95

Colours: Cheeko RRP: £129.95 New from Toggi, the Winnipeg riding boot is fully waterproof, featuring an anatomic moulded foot bed with shock absorbing insole for exceptional comfort.

With a Puratex waterproof and breathable membrane to keep feet warm and dry in the wettest conditions whilst allowing them to breathe, the Winnipeg feature an elasticized side gusset with strap and buckle for an adjustable fit which also ensures they’re superbly easy to fit and remove.

LET’S TALK PRODUCTS

Junior Donatello

Da Vinci Stretch Tall boot Tredstep Ireland

Sizes: 36–45. Calf Size: xslim, slim, reg med, full

Colours: Black RRP: £299.99

£299

.99

Tuffa Footwear

Tredstep Ireland has introduced the Donatello Junior, an exceptional tall boot proportioned to fit the growing junior or smaller adult rider. The field-style boot features the same quality, fit, performance and value as Tredstep’s perennially popular Donatello boot and promises the classic design, quality materials and durable craftsmanship that customers have come to expect from Tredstep Ireland.

£189

Sizes: 3-12 in plus size standard, plus size

wide and plus size extra wide calf widths Colours: Brown RRP: £189.99

.99

Tuffa’s Broadland Boots are THE long boots for riders with larger calves, with the Plus Size Extra Wide size accommodating calves up to 21”.

The boots are made using nubuck leather and have moisture wicking, antibacterial linings for comfort. What makes Broadland Boots different is that they’ve been designed exclusively for riders with broader calves…they’re not just scaled up standard boots.

Long Boot

+44 (0)8456 003209 www.ariat-europe.com

Belstane Ltd

+44 (0)1335 372600 www.belstane.com

BOGS

+44 (0)8000 323505 www.anatom.co.uk

Caldene

+44 (0)1274 711101 www.caldene.co.uk

Chiruca

Spain: +34 941 380 800 UK: +44 (0)7831 661761 www.chiruca.com

£51.9

Woof Wear

9

Sizes: Junior 11–5, adult 6–12 Colours: Black RRP: £41.99, adult £51.99 The Long Boot will keep customers comfortable and warm especially on cold winter days on the yard.

Fleece lined throughout, they feature fully adjustable side gussets to ensure a snug fit. The rubber foot and sole are water resistant and the fabric upper is Teflon coated for stain protection.

Stylish yet highly functional they are ideal for everyday use on the yard and in the stable.

Coming next month…

Contacts Ariat

.99

Sizes: 35–39 Colours: Black RRP: £169.99

Handcrafted from exquisite Italian calf skin leather with a newly redefined fit achieved by the discreet use of Tredstep’s signature stretch panel design for a super close fit. The Da Vinci stretch maintains an elegant profile and graceful lines combined with Tredstep’s Pro Flex design which enables immediate ankle flexion and eliminates the need to break in the boot for unrivalled comfort, style and performance.

Broadland Boots

£169

Tredstep Ireland

Finest Brands International

+44 (0)1132 707000 www.toggi.com

Gumleaf Clothing

+44 (0)8458 120120 www.gumleaf.com

Horze

+44 (0)1235 856 376 www.horze.co.uk

Hunter Boots

+44 (0)3303 334290 www.hunterboots.com

Kanyon Outdoor

Skellerup Foot wear Europe, C/O Brandecosse Ltd

+44 (0)1644 430151 www.skellerupfootwear. com

Talolo Boots

+44 (0)7894 346951 www.taloloboots.com

Taurus Footwear

+44 (0)1328 851432 www.taurusfootwear. co.uk

Tredstep Ireland

+353 1 2950598 +44 (0)8458 726370 www.kanyonoutdoor.com www.tredstep.com

Tuffa Footwear

+44 (0)1953 880914 www.tuffaboots.com

Weatherbeeta Ltd +44 (0)1295 226900 www.dublinclothing. co.uk

Westgate EFI

+44 (0)1303 872277 www.wefi.co.uk

Woof Wear

+44 (0)1208 265920 www.woofwear.com

Horse Boots Horse boots have to tread a fine line between protection and fit, allowing them to support and protect the horse’s legs whilst allowing a full range movement.

Each year horse boots seem to bring in new technology, boasting more robust strike zones, space age materials and ingenious strap designs. This shop window showcase will bring together all of the latest horse boots at all price bands; from budget brushing boots to high tech therapy boots, event boots and travel boots. To find out more and submit your products for inclusion in this popular feature email letstalkproducts@ ebmonthly.co.uk. for inclusion

December 2014 | Equestrian Business www.ebmonthly.co.uk

31

ON THE MARKET PRODUCT

Padded warmth

PRODUCT

Christmas... sorted!

The Mark Todd Ladies Padded Jacket from Westgate EFI is a smart and practical ladies jacket that is warm yet lightweight, making it perfect for riding, working on the yard or just spending time in the great outdoors this winter. Features include a high padded collar for added warmth, plus two-way front fastening and zipped pockets. A stylish addition to winter stock.

Sizes: 8–18 Colour: Black/grey RRP: £72.50.

Likit products make great Christmas gifts and are sure to keep horses and ponies happy. The Likit range includes something for every kind of equine, from Treat Bars and Snaks to their famous boredom busting stable toys. The new Likit Starter Kit is an ideal present for those wanting to try these innovative products for the first time, while the Likit Selection Box is packed with goodies for the horse and also includes a game and exclusive competition code that can be entered online.

www.wefi.co.uk

www.likit.co.uk

PRODUCT

The power of lemon grass

PRODUCT

Festive cheer

Fly Away has recently relaunched its hair and coat care range, creating an attractive winter stock staple to help keep horses clean in the worst of the weather. Every Day Tangle away, Mud Repeller & Coat Conditioner and Every Day Coat Gloss are all infused with lemon grass, which is a natural anti-bacterial, antioxidant and antifungal aid. Its antimicrobial properties inhibit bacteria and improve skin complaints. Lemongrass also acts as a powerful pain reliever and its rubefacient qualities improve circulation whilst the Citral gives it a pheremonal presence, commonly used as natural insect repellent. It also offers enhanced nourishing and cleaning. Available in 500ml, 1 litre and 5 litre refills.

IV Horse has introduced a great new lead rope to complement its range of premium quality lead ropes in Christmas bling red, green and white, complete with glittering gold braid running through the design.

Also available in a wide assortment of multi colours and plains, IV Horse premium lead ropes can be read about on the ‘Why is this lead rope so special?’ website at www.4horse.co.uk/leadrope. In addition to being mega strong with a tough trigger clip, they are anti rot, naturally anti-bacterial, resist moisture absorption and are anti-chew. The festive lead rope is a great little stocking filler at around £5.95 retail.

www.flyaway.ltd.uk

www.4horse.co.uk

PRODUCT

Clever boots

PRODUCT

Feel the base

Help give bacteria the boot this winter with the new Equi-Med Ag Antibacterial Pastern Boots.

These new boots have been designed to fit closely to the skin around the pastern and up over the fetlock joint. Their antibacterial properties come from the advanced dual action of the activated carbon and silver fabric that is used in all the Equi-Med Ag products.The activated carbon draws bacteria out of the infected area into the fabric whilst the silver works to eliminate bacteria, allowing the wounds to heal faster.

The boots are ideal to use on knocks, scrapes or cuts to help reduce the risk of infection and any post exercise swelling. RRP: £59.99 per pair. Sizes small, medium or large.

The Ariat Women’s Lowell Top is the perfect under layer for this season, made from a soft-brushed stretch jersey and combined with AriatTek Cold Series technology to help protect against the cold. However, the unique moisture movement technology also draws moisture away from the skin, helping to keep the wearer dry and comfortable, making the Ariat Lowell Top the perfect choice for the active, outdoor enthusiast. The Ariat Women’s Lowell Top features a mock collar and thumb holes for a comfortable fit and is available in sizes XS–XL, in

www.EquiMedAg.co.uk

www.ariat-europe.com

32

Equestrian Business | December 2014 www.ebmonthly.co.uk

Special Report

Healthcare education offers business boost

Equestrian Business puts the spotlight on the importance of preventative healthcare practices and biosecurity.

V

eterinary experts have issued a timely reminder to horse owners to ensure their animals are vaccinated against equine flu after a raft of new outbreaks have been recorded in the UK over the last three months.

“Since mid-August there have been 25 reported outbreaks of equine flu throughout the UK, with virtually all outbreaks in horses with an incomplete vaccination history,” says Nicola Snowden BVM&S MRCVS equine veterinary advisor for Keeping Britain’s Horses Healthy.

Equine flu is a highly contagious disease; yet adopting preventative healthcare practices such as vaccination can reduce the impact on both individual horses and the wider equine industry.

Surely, it’s now time for some joined up thinking regarding horse healthcare, connecting all sectors of the equestrian industry for the good of the equine population? While horse owners will invariably see their own individual horse/s in isolation, it’s time organising bodies and yards took more control over the ‘groups’ of horses in their care, thus helping to protect the UK’s ‘herd’ of horses.

The best advice for any owner concerned either about their horse’s health or to discuss preventative healthcare practices is to talk to their veterinary surgeon. For both owners and yards further consideration should also be given to biosecurity and how best to ensure a yard is protected from the introduction or

Nicola Snowden BVM&S MRCVS Equine Veterinary Adviser for KBHH

transmission of disease. Equestrian bodies and competition organisers can also help by ensuring that the rules for competing horses being vaccinated are also being adhered to, by making sure that passports are rigorously checked before horses are allowed to enter the showground. We all know that some event organisers are less strict than others in policing this aspect.

Isolating new horses to the yard for a minimum of two weeks is a key element, but so too is ensuring people coming on to the yard are not carrying disease. Having simple measures in place such as hand washing facilities, hand sanitisers and foot dips at the entrance to the yard is a great step, as is making sure horses don’t share water and feed buckets and that all implements, as well as stables, are kept thoroughly clean and disinfected on a regular basis. Advise customers that effective biosecurity doesn’t have to be difficult or interfere with normal operations, but that practical measures can be included in their day-to-day activities which can make a real difference.

While none of us wants to experience a disease outbreak, simply to boost business, it is a fact that correct and timely education can help to reduce the spread of disease.

Consider stocking biosecurity products such as disinfectants next to stable implements and have essential smaller items, such as rubber gloves and scrubbing brushes in stock in all sizes. Stocking items in a range of different colours can also ensure horses only use their own equipment. It also pays to equip yourself with some knowledge on where to point customers should they have any real concerns; undoubtedly their vet in the first instance with any concerns concerning the health of their horse, but also to websites such as www. healthyhorses.co.uk, www.aht.org.uk, www.beva.org.uk, www.noah.co.uk and www.bhs.org.uk that offer advice on biosecurity and vaccination as well as healthcare practices.

Where are the outbreaks?

The outbreaks recorded by the Animal Health Trust at the time of publication are extremely widespread as follows:

15th Aug ������������������������� West Lothian 19th Aug �������������������������� Bedfordshire 11th Sept ��������������������������������������������Sussex 15th Sept ����������������������������������� Cornwall 23rd Sept ������������������������� East Lothian 25th Sept ������������������������������� Perthshire 25th Sept �������������������������������������������� Essex 25th Sept ���������������������������������� Somerset 29th Sept ������������������������ West Sussex 30th Sept ���������������������� Staffordshire 8th Oct �����������������������������������������Ayrshire 10th Oct �������������������Scottish Borders 21st Oct �������������������������� Warwickshire 23rd Oct ���������������������������������������Ayrshire 27th Oct �������������������������������������� Cumbria 27th Oct ��������������������������������� Perthshire 27th Oct �������������������� Worcestershire 31st Oct ���������������������� Worcestershire 31st Oct �����������������������West Midlands 31st Oct ��������������������������������������������������� Kent 31st Oct �������������������Scottish Borders 4th Nov �������������������� Cambridgeshire 7th Nov ��������������������������������������������������� Kent 7th Nov ������������������Buckinghamshire 12th Nov ����������������������Leicestershire

How does it spread?

Flu is an airborne virus and can rapidly spread through a yard or even to neighbouring yards under the right prevailing weather conditions, particularly where there are susceptible unvaccinated horses.

As such, these 25 outbreaks may quickly spread locally and to other regions, particularly if there are large numbers of unvaccinated horses.

of virus shedding after infection is significantly less. For vaccination to be most effective and to control infectious and contagious disease, consideration needs to be given not only to the individual horse but also to the immunity of the equine herd.”

Herd immunity describes the situation when a sufficient proportion of a population – though not necessarily all – are vaccinated against a disease. If there are too few susceptible horses in a population the disease is unable to spread.

The minority of horses who aren’t vaccinated will receive protection because the spread of the disease is contained by the large majority that are. Essentially the principle can be described as safety in numbers.

Information drawn from the number of flu vaccinations sold to vets in the UK last year indicates that less than half of the UK’s one million or so equine population is vaccinated. This is not enough to establish herd immunity and therefore leaves our UK population of horses at risk from flu.

To minimise the risk to your customers’ horses and to prevent the spread of equine flu in your area, encourage them to ensure their horses are vaccinated against equine flu and urge them to motivate the owners of other horses in their yard to do the same.

Your customers can find out more by visiting www.healthyhorses. co.uk for expert advice on preventative healthcare to help keep Britain’s horses healthy.

How is it prevented?

“Vaccination is key in the prevention of infectious and contagious diseases such as flu,’ says Nicola. “Not only are unvaccinated horses at risk of ill health themselves should they become infected, but they also pose a risk to other horses as they shed large amounts of the contagious virus. Although vaccination does not provide complete protection against disease, the clinical signs and level

December 2014 | Equestrian Business www.ebmonthly.co.uk

33

SUPPLIERS DIRECTORY Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk a Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com a Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk

Earlswood Supplies +44 (0)8450 171351

Harold Moore +44 (0)114 2700513

Likit For orders Westgate EFI +44 (0)1303 872277

Eazitools Equestrian +44 (0)1302 746077

Harpley Equestrian +44 (0)115 9611537

Littlemax +44 (0)1668 213467

EQ Life Magazine +44 (0)1953 852946

Haybar +44 (0)1723 882434

Albedo100 UK Ltd +44 (0)113 3955266

Equestrian Creative Network

Hemp Technology Ltd +44 (0)1986 835678

www.albedo100.co.uk

Allen and Page +44 (0)1362 822900

www.allenandpage.com a

www.earlswood-supplies.com a www.eazitools.co.uk a ww.eqlife.co.uk

www.equestriancreativenetwork.com

Equi-Ads +44 (0)1738 567700 www.equiads.net

www.haroldmoore.co.uk a info@harpleyequestrian.co.uk www.harpleyequestrian.co.uk

www.haybar.co.uk a

www.hemptechnology.co.uk a

Hilton Herbs Ltd +44 (0)1460 270700

www.hiltonherbs.com

Equimat +44 (0)1536 513456

Holdsworth PR +44 (0)1903 892060

Animal Health Company +44 (0)1787 476400

Equine Speedskip +44 (0)1989 769435

Honeychop Horse Feeds +44 (0)1359 230823

B Jenkinson & Sons Ltd +44 (0)1924 454681

Equestrian Supplies +44 (0)1254 831645 a Equestrian Vision +44 (0)1403 865320

Andover Healthcare, Inc. +1 978 4650044

www.andoverhealthcare.com a www.equinehealthandherbal.co.uk a www.elico.co.uk a

Baileys Horse Feeds +44 (0)1371 850247

wwwbaileyshorsefeeds.co.uk a

Bedmax Shavings +44 (0)1922 621676

www.bedmaxshavings.com a

Brinicombe Equine +44 (0)8700 606206

www.brinicombe-equine.co.uk a

British Horse Feeds +44 (0)1765 680300

www.britishhorsefeeds.com a

Champion + 44 (0)113 2707007

www.championhats.co.uk

Charles Owen +44 (0)1978 317777

www.charlesowen.co.uk

Clarendon Equestrian Ltd +44 (0)1825 733361

www.clarendon-equestrian.com

Classic Showjumps +44 (0)161 765 2010 / 2014 www.classicshowjumps.com

Clipper Sharp +44 (0)1823 681076

www.equimat.co.uk a

www.equinespeedskip.com a

www.equestrianvision.co.uk a

EquiAmi Ltd +44 (0)1584 891049 www.equiami.com

Equine Management +44 (0)1825 840002

www.equineman.com a

Equisafety Ltd +44 (0)1516 787182

www.equisafety.com a

Exo2 +44 (0)1335 372600 www.exo2.co.uk

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com a

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

Friendship Estates +44 (0)1302 700220

www.friendshipestates.co.uk a

Fynalite +44 (0)1789 764848

www.clippersharp.comt

www.fynalite.co.uk

Cox Agri +44 (0)845 600 8081

Gain Horse Feeds +44 (0)7912 197000

Creative Equine Marketing +44 (0)780 3728646

Global Herbs +44 (0)1243 773363

www.coxagri.com a

www.gainhorsefeeds.co.uk a

www.creativeequinemarketing.co.uk

www.globalherbs.co.uk

Dodson and Horrell +44 (0)1832 737300

Golly Galoshes +44 (0)7585 557775

www.dodsonandhorrell.com a

Dog Rocks +44 (0)1628 822 243

www.honeychop.com a

Horse & Jockey Ltd +44 (0)1981 550467 www.capcover.net aa

Horsefair +44 (0)1264 811425

www.horsefair.co.uk a

Horse First Ltd +44 (0)2830 848844 www.horsefirst.neta Horse Health Trade +44 (0)2380 814360

www.horsehealthtrade.co.uk

Horses with Attitude +44 (0)1274 852139

www.horseswithattitude.co.uk

Horseware Ireland +353 42 9389000

www.horseware.com

Horslyx +44 (0)16973 32592 www.horslyx.co.uk

Hucklesby Associates +44 (0)1362 696309

www.nuumed.co.uk

www.solocomb.co.uk

Spartan Equestrian Products +44 (0)1474 705065

www.spartanequestrian.com

Spoga + Gafa +44 (0)208 6818166

www.spogagafa.com

Sportmark by Signam +44 (0)1926 417300

www. sportsmark.co.uk a

Stable Safe +44 (0)7500 091650

Merial Animal Health Ltd +44 (0)1279 775858

www.stable-safe.com

Mirrors for Training +44 (0)1902 791207

www.stormsure.co.uk a

www.merial.com

www.mirrorsfortraining.co.uk a

New Equine Wear +44 (0)1172 303700

www.newequinewear.co.uk

Parkgate Equestrian +44 (0)1306 631374

www.parkgateequestrian.co.uk

Stormsure +44 (0)3333 441500

Taurus Footwear and Leathers Ltd +44 (0)1328 851432

www.taurusfootwearandleathers.

Tayberry + 44 (0) 2920 464606 www.tayberry.co.uk a

Parallax Plastics Ltd +44 (0)115 966 3836

Toggi +44 (0)113 2707007

www.parallaxplastics.co.uk

www.toggi.com

Pellet Beds +44 (0)1789 761333

Trelawne Equine Ltd +44 (0)8442 578585

www.pelletbeds.com

PelGar +44 (0)1420 80744 www pelgar.co.uk

www.trelawneequine.co.uk aa a

Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk

PressPoint +44 (0)1953 851513

www.vetericyn.com aa

Rima Exports +91 972 1504005

www.equimax-tabs.com a

www.rockall.info

Jack Murphy +44 (0)1768 867590

www.jackmurphy.co.uk

Kate Negus +44 (0)1249 740590

www.wormingyourhorse.info a

Virbac Animal Health +44 (0)1359 243243

rimaexport@gmail.com a

W F Young, Inc +001 413 526 9999

Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com a

www.keratex.com a

www.rockall.info a

www.kevinbacons.co.uk

www.rockies.co.uk a

Keratex +44 (0)1373 827649 Kevin Bacon’s +44 (0)1296 662473

www.kozikidz.co.uk a

enquiries@letstalkhorses.co.uk a

Life Data Labs Inc +1 256 3707555

www.LifeDatalabs.com

Vetericyn +353 91 796896

www.presspoint.co.uk a

www.katenegus.com a

Lets Talk Horses + 44 (0)1953 850678

www.DurangoBoot.com

Smart Grooming +44 (0)1823 681076 a Solocomb +44 (0)1235 511358

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334

Grays of Shenstone +44 (0)1543 483344 Griffin Nuumed +44 (0)1458 210324

a LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz aa Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk a Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com a Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

www.silvermoor.com a

www.hucklesbyassociates.co.uk

www.gollygaloshes.com

www.graysofshenstone.co.uk

www.littlemaxshavings.com

Silvermoor +44 (0)1665 602587

Pfizer Animal Health +44 (0)1304 616161

Kozi Kidz +44 (0)1302 746680

www.dogrocks.co.uk a

Durango +1 740-753-1951

www.holdsworthpr.co.uk a

www.likit.com a

Rockall +44 (0)121 5558334 Rockies +44 (0)1606 595025

Saracen Horse Feeds + 44 (0)1622 718 487

www.saracen-horse-feeds.co.uk a

Seaquim +353 (0)8623 64609

www.seaquimequine.net

Science Supplements +44 (0)8456 800606

www.sciencesupplements.co.uk

www.absorbine.co.uk a

Wahl +44 (0)1227 740555 www.wahl.co.uk a

Westgate EFI Ltd +44 (0)1303 872277 a Westgate Labs +44 (0)1670791994

www.westgatelabs.co.uk aa

Worklite Ltd +44 (0)1279 418052 www.work-lite.com a

Your Gift Horse +44 (0)1454 510102

www.yourgifthorse.com a

To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

A sixth insertion is then added free of charge, producing a net cost of just £16.60 each.

34

Equestrian Business | December 2014 www.ebmonthly.co.uk

FREE

NEXT DAY DELIVERY

FOR ALL CUSTOMERS ON ANY ORDER

O OVER £100

*

2014

December 2014 | Equestrian Business www.ebmonthly.co.uk

35

photos Arnd Bronkhorst

Supple Muscles and Joints

Stable Rug, Hat, Gloves & Polo Neck

Back on Track’s own unique Welltex fabric works by reflecting the body’s infrared heat due to the infused ceramic particles in the textile, helping to support circulation and ease muscle tension.

Exercise Boots

UK stockists wanted - contact us for more information and order our new animal and human brochures on uk@backontrack.com.

Learn more about our products at www.backontrack.com/UK

Mesh Rug

Committed to wellbeing