Ebm december 2013 lr

DECember 2013 Issue 140

Long Boots Style and practicality Page 28

Training equipment Veteran care RETAIL INSURANCE

Monthly

EQUESTRIAN

Bringing buyers & suppliers together www.ebmonthly.co.uk

Autumn Winter 2013 Collection www.puffacountry.com TEL: +44 (0) 115 942 4265

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EMAIL: sales@puffacountry.com

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

INSIDE THIS ISSUE 4 News

28 Let’s Talk Products

8 Retail Insurance

Looking at long boots

Expert advice from Ryan Insurance

10 Riding and Training Equipment

Lunging and training aids

20 Veterans

Looking after the elderly

24 Nonprescription Healthcare

32 On the Market

Pick of the products

33 Ken Lyndon Dykes

The industry should work together

34 Suppliers Directory Who’s who

Low Carriage

Well-Stocked

Order Value

Paid Order Value

Warehouse

SuperBarrow NOW IN STOCK Call today for more details

0845 017 1351

On the cover Monthly

Tredstep Raphael boot and Argento breeches.

BUSINESS

No Minimum

Stable & Tack Room Equipment | Electric Fencing | Rubber Matting | Tools & Hardware | Wheelbarrows | Gate Fittings | Security Products | Accessories | Rodenticides | Grooming Products | Equine First Aid | KITT products | Smallholder range

Off the shelf solutions

EQUESTRIAN

Equestrian Wholesalers of Excellence

Request a copy of our catalogue or visit our www.earlswood-supplies.com website today sales@earlswoodsupplies.com

Editor: Vanessa Britton editorial@ebmonthly.co.uk

Advertising Sales & Production: Allison Kemp Tel: +44 (0)1953 852946 advertising@ebmonthly.co.uk

Design: Phil Wells studio@presspoint.co.uk Equestrian Business Monthly, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK Tel: +44 (0)1953 850678 Fax: +44 (0)1953 851936 enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business Monthly nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

If you have a Smart phone, iPhone or Android phone, all you have to do is download a QR code reader app and scan the barcode and it’ll take you directly to the Equestrian Business Monthly website where you can access the latest news stories, features and products on the market.

December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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FORWARD FEATURES January

* International Focus: import/export * Seasonal supplements from winter to spring * Business matters: card protection * Business insurance

February

* Trade fairs preview – Spoga and BETA * Stable and yard bio security * Worming Fuelled by fibre * Business matters: bespoke and corporate * Let’s Talk Products: riding hats and gloves Our media pack and a full list of features for 2014 is available. To get your hands on either of these, email: allison@ebmonthly. co.uk. Furthermore, give us a call and see what we can do for you over the next 12 months.

UK NEWS

A round-up of the UK’s equestrian trade news

Ariat Europe appoints new MD

A

riat International has recruited Alexander Hagen as managing director to oversee the European division of this iconic global band.

Alexander brings more than 20 years of experience to his new role, having previously served as general manager of Puma SE for the EEA markets, general manager of Cobra/Puma Golf and head of global sales for Aigle.

“We welcome Alexander to the Ariat team,” said Beth Cross, CEO of Ariat International.

“His deep experience within the

specialty wholesale channels in Europe, with a unique focus on both sports and countryside brands will be a terrific compliment to Ariat’s long term strategic growth plans.”

“Ariat has a very strong brand image in the UK and in Europe.” said Alexander. “I am excited to join the Ariat team and look forward to helping to continue to expand the brand in the UK and European equestrian markets, while also developing new opportunities in the country and outdoor markets.”

Alexander Hagen

Business award for Hilton Herbs Sarah joins

H

ilton Herbs is pleased and proud to have been presented with the 2013 Marketing and Promotion Award at the annual Somerset Business Awards dinner which took place on Thursday October 24 at the Westlands Leisure Centre in Yeovil, Somerset. The award, presented by Alice Driscoll of sponsors ADPR, was accepted on behalf of the Hilton Herbs team by Martin Brooks and Allie Tayler.

Heather Giles, marketing manager at Hilton Herbs, was unable to

be present at the ceremony but expressed her particular pleasure saying: “This award means a huge amount to me personally and I hope it will give encouragement to other small business as it proves what can be achieved by a small dedicated team with limited resources, but with unlimited enthusiasm and imagination. I would also like to thank local businesses Quantock Design, Just Add-Print, Iconography, Advent Print, and Lam-Art, who are an integral part of our marketing support team.”

Martin Brooks and Allie Tayler receive the award

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If you have some news you’d like to share email us at : editorial@ebmonthly.co.uk or tweet @EBMonthly

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

Allen & Page

E

xperienced nutritionist Sarah Parkinson has joined the award winning nutrition team at Allen & Page in Norfolk, as an Equine and Animal Nutritionist. Sarah brings a wealth of experience to the role alongside impressive qualifications including a BSc (Hons) in Bioveterinary Science from the University of Lincoln and an MSc in Animal Science from Aberystwyth University, where she was part of a research project looking into the potential of feeding lupin seeds to laying hens. Sarah has an in depth knowledge and interest in analysing and monitoring nutritional data in end products and ingredients as well as current EU and UFAS product legislation.

Sarah Parkinson BSc

UK NEWS

New recruit gives Scotts the edge New Aussie

S

cotts of Thrapston welcomes new recruit Bryn Lee to its design team.

Bryn Lee first worked with Scotts whilst studying for his Masters in Architecture (MArch) at The University of Manchester School of Architecture. During his time at Manchester, Bryn won the Property and Construction Committee Manufacturing Award 2013 from the Greater Manchester Chamber of Commerce for the work he carried out during his work experience and final year thesis project. To top off this success, he graduated in 2013 with a distinction and so quickly earned a full time job within the company.

“Bryn has proved to be a great asset to our team and has been able to cast a fresh set of eyes throughout our range of timber products, looking at new materials and modern methods of construction. As we move closer to our 100 year

anniversary, we will be working on some of our most innovative projects to date that we are looking forward to unveiling during our Centennial year,” says James Scott, director at Scotts of Thrapston.

Bryn Lee

connection

T

he Toggi and Champion brands are delighted to add Jason Webb and his team at Australian Horsemanship to their stable of top riders.

Sarah-Jane Fedarb, managing director of Finest Brands International comments: “We first came across Jason when one of our team attended one of his clinics with her own horse. She was hugely impressed with Jason’s practical, easy to understand approach to training horses. It became clear to us that Jason and his ethos of ‘creating a balance between horse and rider’ was an approach that fits perfectly with our Toggi and Champion brands and we’re delighted to support Jason and his team in their work.”

On his new sponsorship, Jason comments: “I’m so delighted to be working with Toggi and Champion as I’ve been a huge fan of their products for many years. My team and I are out in all weathers, all year round so it’s vital that we have the

right gear to keep us warm, dry and comfortable and our Toggi gear does this job to perfection! Safety is also crucially important to me. We have many youngsters and horses with challenging problems coming through the yard each year and it’s vital that my staff and I wear an up to standard riding hat to help keep us safe. I love my new Champion Air-Tech helmet as I can wear it comfortably all day long and with the peace of mind that it is made in Great Britain

by Champion – a company with an outstanding reputation for safety.”

Jason Webb is now sponsored by Toggi and Champion

December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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UK NEWS

WEFI brands RSPCA

T

he RSPCA’s Equine Officers will be that bit warmer this winter thanks to Mark Todd Collection clothing supplied by Westgate EFI. The company has donated Mark Todd jackets, gilets,

waterproof trousers and winter gloves to the specialist team, which provides equine expertise and support to the Society, as well as promoting its role in the equine industry.

Haygain sponsorship continues

H

aygain is to sponsor the Haygain Nutritional Helpline of the Year Award for a fourth year at the BETA Gala Dinner and Business Awards.

The Haygain Nutritional Helpline of the Year is awarded for excellent feed advice, through a feed or supplements company telephone helpline.

The BETA Business Awards are presented at the BETA Gala Dinner in February, and will go to the helpline offering the best practical feeding guidance tailored to individual equine needs.

Likit tunes in to H&CTV

L

ikit Products has signed up with Horse & Country TV to sponsor the channel’s Natural Horsemanship coverage.

The Likit credits will appear around relevant programming, which includes the popular Monty Roberts series.

Likit Marketing Manger, Lindsay Gall said: “This is our first foray into TV advertising and we felt that the Likit brand has a strong synergy with the whole concept of natural horsemanship and the sympathetic management of horses that are kept outside of their natural environment.”

Support for Welsh special riding group

H RSPCA Mark Todd sponsored clothing

SealSkinz Curtains up appointment for spoga fashion show

S

ealSkinz is pleased to announce that Liz Dawson is the new business development manager for the northern area of the Equestrian and Countryside division.

C

urrent trends of the international equestrian industry will be showcased at spoga horse spring, February 2-4 2014, with numerous German and international manufacturers presenting their latest collections for the coming season. On all three days of the fair, the spoga horse fashion walk will draw the crowds when eurostar, Horze, Kingsland, Pikeur, Schockemöhle and Waldhausen, among others, will be presenting new cuts, colours and designs. spoga horse 2014 will be open to trade visitors on February 2nd and 3rd from 10.00am to 7.00pm and on February 4th from 10.00am to 5.00pm.

Further information is available atwww.spogahorse.com www.spogahorse.com.

ADVERTORIAL

orseHage has announced it is to continue supporting the Meirionydd Special Riding Group – a registered charity and member of the Riding for the Disabled Association (RDA) based in the Meirionydd region of Wales – which has been providing riding and horse care opportunities to people with physical disabilities, special needs, behavioural difficulties and mental health problems since 1973.

For the last four years, riders have qualified to go through to the National Countryside Challenge Finals at Hartpury College, and within the last couple of years, two riders have qualified for the dressage finals. However, the group is currently at full capacity, due to the restricted number

of suitable horses available to rent at the riding stables where the sessions are held. Therefore they have expanded the group to set up an equestrian vaulting session. The group currently uses Sheridan – a 12-year-old cob – for teenage and adult vaulters and has recently been gifted a pony by a local couple to start training for the future of the younger vaulters.

Said Matthew Cooke of Friendship Estates, regional producer of HorseHage: “The Merionydd Special Riding Group provides a valuable facility in the area and the fact that these RDA horses do so well on HorseHage helps us to shatter the misconception that Horsehage is too high in energy for the everyday horse.

High Fibre Horsehage is the ideal forage alternative.”

spoga horse Cologne, February 2 – 4, 2014

Liz Dawson

Jordan - one of the young riders having a go at vaulting Now with

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top new features !

Equestrian Business Monthly | December 2013 As the leading international trade fair for equestrian sports, spoga horse injects the industry www.ebmonthly.co.uk

with new ideas around the topics of horse and rider. Here, the most important players in the sector meet to make new contacts and experi-

Brisk trade at YHL

Y

our Horse Live 2013 has been declared a success, with horse fans flocking to see celebrity demonstrations, a host of new displays and the massive shopping halls, where trade stand space was sold out weeks before the event opened.

Exhibitor Jenny Beynon of Parelli said: “We had a great two days the stand was busy with a constant flow of people wanting both advice and to buy products.

We always enjoy Your Horse Live it is a brilliant event.”

Added Dave Darley of Jeffries: “Over the two days we spoke to both horse owners and members of the trade. Under one roof you see so many people and it is a great way to get feedback on your products and services.”

The new Hickstead Horse Feeds Horse Answers Zone was very popular with everything from nutrition, showing and dressage, behavioural science and advice on keeping veterans all discussed through fun and fascinating one to one talks with a host of experts.

The Equine Learning Zone was also a new introduction this year and saw a fun filled and informative packed schedule with advice on everything from biomechanics, body language and the Masterson Method, to veterinary care, nutrition and the Tellington Touch.

Exhibitor Debbie Harris of HorseHage said: “Our stand was busy all day long. Visitors to Your Horse Live really want to learn more about nutrition and how to feed their horses and ponies.”

With more than 300 exhibitors, Your Horse Live proved to be a shopping extravaganza offering visitors an unprecedented opportunity to shop for all things equestrian and more.

The BETA Best Stand Awards proved as difficult to judge as ever but the worthy winners were Best Large Stand – Countrywide, Runner-up Large Stand – Wow Saddles, Best Small Stand – Keyflow (UK) Ltd, Runner-up Small Stand – Wendy Darker Arts.

Big crowds at YHL

Support for BRC

E

quilibrium is delighted to announce its brand new relationship with British Riding Club as title sponsors of the Festival of the Horse Championships 2014.

The Equilibrium Products Festival of the Horse is an exciting competition designed to test a horse and rider’s ability to negotiate a show

jumping course and a crosscountry course together.

Marketing manager Laura Cutter says: “The Festival of the Horse Championship series provides us with the ideal opportunity to support British Riding Clubs and its members and we are delighted to have this opportunity to build on the good relationship we have with British Riding Clubs.”

merry christmas &

best wishes for 2014 to all our retailers

A

UT U M

W INTER

2013 COLLECTION

Tel: 0113 270 7000 | Email: info@toggi.com www.toggi.com December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Insurance for

TACK SHOPS

Insurance for your tack shop should not be thought of as just another business expense. It is an investment that will safeguard and protect your business for whatever eventuality may occur. Equine insurance specialist Angie Bailey from Ryan Insurance Group Ltd explains more.

What do I need to consider?

It is firstly important when starting out to think of the construction of the premises that you trade from as this will have an effect on your insurance premium. If at all possible it should be brick built with a tiled pitched roof. It is not impossible to insure timber built premises, but insurers prefer a more standard construction, due to the fire hazards that surround timber construction and the ease of which they can be broken in to.

Next we need to think of the security. Tack is very attractive to thieves, so you should make sure that all opening windows have key operated locks or are barred, and all doors have five lever mortice deadlocks.

It is also advisable to have an alarm. Although insurers may not insist upon this, depending on the stock that you have in the premises, it is still a good deterrent against break-ins. If your sum insured for tack is high, for example over ÂŁ5,000, insurers will insist upon an

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alarm and sometimes if the sum insured is higher this will have to be linked to a police station.

What about my contents cover?

You will more than likely be offered a package that will include everything that you need under one policy. This will include cover for your shop contents, stock, business interruption, money, employer’s liability, public and products liability, goods in transit and in many cases legal expenses. The building can also be covered under the same policy if you are responsible for it.

When you request a quotation you will be asked a set of questions, for example the age of your premises, what contents and stock sum insured would you like. If you have this information to hand it will be much easier to obtain your quotation.

Your contents will be anything that you have in your shop other than stock. So this would be your till, shelving, stands, chairs, checkout etc. The stock sum

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

insured should be the price that you would have to pay to purchase any items should they get stolen, not the sale price to customers.

With regard to stock, make sure you tell insurers if you have any second hand items for sale as they will not automatically be included.

Employers and public liability will provide cover for staff and members of the public visiting your premises. Cover is provided for people whilst on the premises only. So if you ever send staff to an equine exhibition of have a stand at a show you will need to tell insurers and make sure this is also covered. Again if you take any of that stock or racking off the premises then you will need to inform insurers that you need this covered too. If you run a riding school from the same premises you may think that your staff are covered under the riding school liability policy

but this is not always the case, please check with your broker.

Goods in transit cover should also be considered as it will cover you for picking up stock or deliveries to your customers.

However you would not be covered for taking a horse to a show or the vets; you would require a separate policy for this.

Where can I obtain a quotation?

I would suggest that you use an insurance broker as they will be able to carry out a market exercise on your behalf rather than ringing around multiple insurers yourself. A broker who has some expertise in the equine area will be beneficial; although you are not covering your livestock etc it is still important that your broker has an understanding of your requirements and ultimately your business. â–

Angie Bailey is an Equine Insurance Specialist at Ryan Insurance Group Ltd. Contact angela.bailey@ryan-group.co.uk or visit www.ryan-group.co.uk

Specialist Equine Insurance from someone who knows your business

www.spogahorse.com

ADVERTORIAL

spoga horse Cologne, February 2 – 4, 2014

Now with

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Talk to someone who knows your business and understands your concerns when it comes to your Equine insurance.

From Riding Schools & Livery Yards to Stud Farms & Tack Shops we can advise on the best insurance packages to suit your individual needs.

As the leading international trade fair for equestrian sports, spoga horse injects the industry with new ideas around the topics of horse and rider. Here, the most important players in the sector meet to make new contacts and experience tomorrow’s trends today. What’s in store for decision-makers from February 2 to 4, 2014, in Cologne ? Ideas and innovations from around 200 suppliers from more than 27 countries – and three real trade fair firsts !

Contact Angie Bailey on 01473 343422 or email angela.bailey@ryan-group.co.uk Ryan Insurance Group Ltd is authorised and regulated by the Financial Conduct Authority

www.ryan-group.co.uk

The world’s most important order fair has now become even more attractive. The future top bestsellers can now be found prominently positioned in the new spoga horse neo cube. After the end of the fair, the selected product highlights are donated for a worthy cause.

The spoga horse academy promotes intensive discussions with renowned industry experts and thus offers real added value for trade visitors. There is also a major premiere : the spoga horse fashion walk brings the exclusive world of riding fashion up close and personal... spoga horse

spoga horse

spoga horse

neo cube

academy

fashion walk

OVER 28,000 SQM OF DIVERSITY Everything the specialist trade desires : The spectrum of offerings ranges from riding clothing and equestrian accessories to saddlery and leather goods, bridles and bits and industry services. Those interested in care, health and nutrition or in western equipment and driving sports have also come to the right place at spoga horse. You’ll also find POS equipment as well as software, gifts and dog sport articles.

Further information : www.spogahorse.com

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92x271-spohoF94-Ad-GB-Equestrian 1 DecemberBusiness.indd 2013 Equestrian

9 13:20

Business Monthly05.11.13 www.ebmonthly.co.uk

soft sheepskin and gel will help customers protect their saddles from dirt and wear and protect their horse’s back too.

Training aids have always been popular and the variety is still expanding. Start off with a basic lunging kit for those new to the skill, including a lunging cavesson, long lunge rope and whip. Rollers in both synthetic and leather will be good stock items and of course the added training aids such as draw reins, Pessoa’s, EquiAmi and the like. Although it is nearly impossible for the retailer to ascertain whether the customer has the right skills to use these products, it might be worth dropping into conversation some good advice on the use of these items – in many cases training aids used incorrectly can do great harm, so if the customer appears unsure how to use a product perhaps direct them to a good local instructor or towards a book on the subject. At least make sure you know how to fit the training aids you stock, so you can advise the customer how to get started.

One of the most popular

prototypes went through several steps then field trials at busy yards and therapy centres followed by a final refining stage before we considered it was good enough functionally, aesthetically and in performance for retail.”

Lungeing is a specific skill and some horse owners underestimate how useful it can be for training, instead just spinning their horses round on a rope for exercise.

Hilary says: “Lungeing a horse is like an athlete doing a workout in the gym. You are trying to develop specific muscle groups that will then enhance its athletic performance whatever the discipline. The EquiAmi lungeing aid encourages the horse to step under from behind and swing through its back whilst at the same time it invites a soft, equal contact and lifting of the shoulders, developing balance, self-carriage and improving the paces and topline. The EquiAmi lungeing aid is especially beneficial to horses who dislike restriction and restraint and those who try to lean as it discourages this. It has been used on horses of all ages and

Riding and Training

Equipment The term ‘tack’ doesn’t just encompass the traditional saddle and bridle and there is a plethora of products available to stock to help horse owners make the most of their exercise and training through the winter.

O

ther items retailers should consider stocking include additions to traditional tack as well as training aids.

Additions would be items such as martingales, breastplates, girths, safety products such as the RS-Tor or even grass reins.

The range of accessories to tack is vast – new stirrups in lightweight,

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flexible designs or multi colours are appearing all the time. Girths that stretch, or are breathable, brightly coloured or soft keep the range broad here, whilst numnahs are surefire sellers. Numnahs and saddle pads appeal to every rider and the wide price range ensures everyone is catered for. Ergonomic designs, sweat-wicking materials,

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

EquiAmi

lunging training aids is the EquiAmi and its creator Hilary Bentley describes the product’s development: “The EquiAmi lungeing aid was developed specifically for one lovely mare who, despite treatment, couldn’t be persuaded to use her previously painful back. She wouldn’t have liked the restriction of other aids and could lean on most other things. I endeavoured to make something that moved with her and prevented leaning. Initially baler twine was used but when I realied I had made something really good we enlisted the help of a Walsall saddler to make prototypes in better materials. The

types with great success including rehabilitation cases, ex-racehorses and competition horses.”

Hilary also provides some tips for retailers: “It is always beneficial if staff have first hand experience of using the products so they can offer help and advice. Many of our retailers use one of our aids themselves so they are very knowledgeable when it comes to advising customers and explaining the simplicity and benefits of the aid. It is also useful to have a wide range of lungeing equipment as many customers require the whole kit: roller, cavesson, lunge rein, lunge whip and training aid.

Brushing boots and gloves are

The best selling Equestrian magazine in East Anglia.

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www.zilco.net December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Offer a wide range of lunging equipment

also recommended so should be positioned prominently.”

Alternatives to traditional tack are a good idea too – the popularity of bitless bridles is growing so it pays to offer one or two types of bitless bridle to your customers, as well as synthetic tack to broaden the appeal. At the moment a number of different equestrian groups are campaigning to national equestrian associations to allow all riders to compete in all UK competitions, including dressage, in bitless bridles. If this rule change comes into place the demand for bitless bridles may well increase as the choice to ride without a ‘bit’ in the horse’s mouth should be at the discretion of the rider, based on what best suits their horse in terms of welfare and performance. In a coincidence of timing the Netherlands Dressage Association has simultaneously issued an international statement to say that following a three year trial of bitless bridles in dressage they are now permanently amending the rules to incorporate bitless riding in Holland, which it is hoped will strengthen the campaign in the UK. In situations like these it pays to be prepared, so keep an eye on rule changes within the various equestrian federations, not just for bitless rules, but also for things like training aids, martingales and different types of bits. Although a retailer may not be able or willing to provide training advice on the use of all training aids, a little knowledge about rules and regulations could help you direct customers to a more suitable product, therefore providing a more rounded service.

Becoming a qualified

SADDLE FITTER The Society of Master Saddlers provides some advice on becoming a qualified saddle fitter and the range of products to stock.

I

t takes a minimum of three years to become a Registered Qualified Saddle Fitter and you will then hold the Society of Master Saddlers’ Qualified Saddle Fitters Certificate when you are

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Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

successfully assessed.

The route to becoming a Qualified Saddle Fitter varies depending on each individuals’ background and their starting point, but everyone is required to attend

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New range for Thoroughbreds

“Harry Dabbs saddles provide the ultimate solution to the varying shapes of the Thorougbred backs, the combination of trees and panel system give the horse the space to perform to the best of it’s ability.”

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December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Equipment for the Horse a two-day Introductory Saddle Fitting Course run by the Society of Master Saddlers. This is followed by a requirement to complete three year’s experience, preferably working with a Qualified Saddle Fitter. The Society of Master Saddlers’ four day qualification course is then the final stage to be taken before the assessment is undertaken.

To maintain the qualification a refresher day organised by the Society of Master Saddlers must be attended every two years.

more prevalent.

If the Qualified Saddle Fitter is from an equestrian background and has lived in the area for a while much of this knowledge will be readily available.

Things to consider are: ■ Are there any specific disciplines in your area stronger than others?

■ Are you based in an affluent area or one where money is fairly short?

Stocking saddles

■ Are any particular brands well liked and strong in the region?

When it comes to types of saddles and brands the newly Qualified Saddle Fitter should stock this very much depends on the individual, their location and the general requirements of horse owners in the area.

Before going out and buying stock the Qualified Saddle Fitter should first carry out as much research as possible into what brands people in the region favour, what horse sports are the most popular in the region he or she is covering and whether there are any demographics available showing if horses or ponies are

Before going out and buying thousands of pounds worth of stock, start to build up good working relationships with a number of suppliers and brands.

It may be that in many cases when the Qualified Saddle Fitter gets called out to a yard, the owner will want a bespoke saddle made for their own horse or pony. If this is the case it is then the Qualified Saddle Fitter’s job to put forward a number of saddles, styles, fittings and brands to help the customer in their decision making process.

Even if the owner wants a new

PRODUCT

The right saddle for the job

saddle making, the Qualified Saddle Fitter is still required to turn up at the yard with a number of saddles that will be suitable or will assist with the saddle fitting and their requirements.

The Qualified Saddle Fitter must make sure they stock a wide enough range of saddles to give their customers a choice without breaking the bank. A range of UK manufactured saddles and a good selection of General Purpose saddles is key in a wide range

PRODUCT

of widths and sizes. Then, as mentioned earlier, consider, is it mainly show jumping riders that you are getting calls from or dressage competitors and so on? Common sense is vital at this stage. The Qualified Saddle Fitter must stock enough saddles to do the job well but not too many that their shop is full to bursting point.

Information about the Society of Master Saddlers can be found on the website: www.mastersaddlers. co.uk or telephone 01449 711642.

PRODUCT

Workouts for winter

Flexi-Girth

Smarter by half

With dark evenings, fog, frost and other elements restricting hacking now is the time to promote lungeing as the ideal winter alternative. With English made fleece rollers and award winning lightweight cavessons that perfectly compliment the EquiAmi lunge aid you can offer customers the complete kit to, not only keep their horse in work, but to improve balance, paces and engagement whilst developing topline.

EquiAmi is extensively used in rehabilitation from back injury/ surgery and in the retraining of racehorses. Full instructions, simple adjustments and its self-centering aspect put it in a class of its own.

The central elastic section of the FlexiGirth allows the horse to breathe and does not need to be fitted tightly. The elastic section is made from natural fibre cotton and rubber and will not stretch out of shape over time. Every Flexi-Girth is individually hand made in the UK and the product range includes General Purpose, Dressage, Treeless, Western Cinch, Leather GP and Stud Guard.

General Purpose girths are available in black, brown, red, blue, green, yellow and high vis yellow and high vis pink.

The smart NuuMed HiWither Super Half Numnah is perfect for horses that need a high level of protection, have very sensitive backs, or reasons such as change in muscle definition. It is cut to the same design as the popular NM04B, but has an additional central core of memory foam, enabling it to mould to the shape and position of the saddle. It comes with front and back collars and short D-ring straps.

Available in black, brown and white (all with self coloured wool), and in medium, large and extra large.

www.equiami.com

www.flexiworksequine.co.uk

www.nuumed.com

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Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

Equipment for the Horse PRODUCT

PRODUCT

PRODUCT

3D Scan

Classic style

Half pad

A perfect fitted saddle is very important for the horse’s health. The Horseshape mobile 3D-Scanner measures the horse’s back with high accuracy. The data is then used to either share the measurement directly with saddle makers or to order a life-size model of the horse’s back. The model has two parts: the positive model is used to fit, choose or reflock the saddle; the negative model fits seamlessly on the horse and helps to monitor changes to the horse’s back over time.

The PolyPads Classic is a versatile, rectangular saddle pad, available in three thicknesses to alleviate any pressure points and accommodate the changing shape of the horse as muscles develop while getting fit. It stays firmly in place without the need for straps or loops.

Quick and easy to put on, it washes and wears exceptionally well and can be used either way up or any way round.

Available in three sizes, three thicknesses and 12 quilted/20 binding options.

Plus a reversible hi-viz option.

The ThinLine Trifecta half pad with sheepskin rolls features medical grade sheepskin on a cotton base which creates a wither profile and spine free channel, allowing the Ultra ThinLine to lay on either side of the spine so that it is always in the right place. It can be shimmed to adjust saddle fit. ThinLine absorbs 90% of the concussion generated from the horse to the rider and the rider to the horse. It is 100% breathable, non-slip/ non-stick and infused with an active antimicrobial/anti-fungal agent.

www.horseshape.com

www.polypads.co.uk

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The Harry Dabbs Avant Dressage/show saddle is new to the range and ideal for Thoroughbreds. This saddle features the popular Harry Dabbs performance panel which keeps the lumbar region free. This allows the horse to be more flexible and supple, promoting engagement of the hind quarters.

Harry Dabbs Saddle Makers use over 20 different saddle trees in their range of Dressage, Jump, GP, and Endurance saddles to suit the majority of all types and breeds.

Zilco’s high quality professional training roller is built on a steel tree, with stainless steel terrets and eight stainless steel ‘dees’ positioned down the sides. Double girth points and a steel tree enables it to sit securely for both lunging and long reining. Supplied with a wide choice of girth lengths to suit a range of horse and pony sizes. The lunging range also includes a complete lunge training system as well as lunge lines, deluxe lunge cavesson, side reins and Chambons.

For a quick clean when time is tight, Equimins’ Leather Spray Soap is ideal.

The easy to apply liquid is supplied in a trigger spray bottle and is fast to use and clean to apply.

Leather Conditioning Cream works to soften and protect all types of leather. The soft cream is supplied in a tub and contains glycerine and lanolin to keep leather supple.

Lustrous Leather Oil keeps leather supple at the same time as helping to protect against sweat, dirt, damp and mildew.

info@harrydabbs.co.uk

www.zilco.net

www.equimins.com

December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

15

Special Report

Saddles for

Thoroughbreds

Thoroughbreds have specific needs when it comes to tack but one company, Harry Dabbs Saddlemakers, has developed a saddle for these tricky customers. Peter Wilkes from the company explains more.

T

wo years ago Harry Dabbs Saddlemakers was approached by the TRC (Thoroughbred Rehab Centre) to develop a saddle that would enable their horses to fulfill their potential. To complete the research between the TRC and Dabbs, the company also brought in ACPACT Horse Physiotherapists and Society of Master Saddlers Qualified Saddle Fitters. The research was led by Janet Blackburn of Just Saddles.

Dabbs is the only manufacturer that has specifically researched saddle fit on Thoroughbreds in such detail and continues to work with the TRC and also Equine Management and Training (EM&T) – consultants to the ROR.

Specific needs The conformation of most Thoroughbreds prevented a perfect fit from almost all saddles available on the market – including Dabbs saddles.

Stereotypically Thoroughbreds have a long high wither, deep hollows either side of the withers immediately behind the shoulders, require wider clearance of the spine and are croup high. Exracers can have additional back problems such as scoliosis or a kyphosis (spinal alignment issues). It would be normal

practice for initial re-training to be purely ground work prior to even contemplating a saddle fit.

Saddle fitters are taught to look at the true drop from front to back, and so decide on gusset depth at the back of the saddle. Historically a high headed, narrow tree with a deep rear gusset would be used on an ex-race horse. However the Thoroughbred throws us an optical illusion making the deep rear gussets an error. The top of the wither at T4/T5 is very high; however the points of the saddle are going to sit around T6/T7.

Consequently the true drop to T18 is less than it appears as the important area does not include T4/T5 where the saddle makes no contact. Achieving a good fit may result in not having the commonly recognised full three

Thoroughbreds typically have a high long wither making it difficult to fit traditional saddles

16

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

to four fingers of space above the wither but if no contact is made and there is no interference then we can accept this ‘break from the rules’. By accepting that the saddle is fitted at T6/7, the need to include a deep rear gusset is avoided. On a croup high horse a deep rear gusset would drive the saddle into the hollows behind the shoulder. The ‘driving in’ action is exacerbated when a horse in movement belly lifts and its back rises. The best saddle fitters take into account the horse’s back shape in movement rather than simply concentrating on fitting the stationary horse. The Dabbs Performance Panel eases this because it comes away from the back of the horse a fraction sooner than traditional panels, suiting croup high and short backed horses, and/or larger riders. Traditional panels are already in contact further back so as the horse engages this lifts the saddle and creates pressure whereas with the Dabbs panel the belly lift brings the horse’s back only into contact with the saddle.

As the back lifts the top line flattens, reducing the exaggerated high wither and increasing the space at the head of the saddle once the horse is in motion.

Perfect fit When fitting ex-racehorses it is critical to keep both the lumbar region free, as well as lifting the saddle out of the hollows behind the shoulder, freeing the trapezius rather than trapping it. EM&T regularly see saddles that are too narrow. They work with many horses that have been diagnosed with kissing spine to varying degrees from very mild through to surgery being recommended.

Gullet width is very important as is a girthing system which does not cause a downward pressure on the affected vertebrae.

A wide gullet keeps the spine free, which is particularly important for ex-race horses that have been subjected to traditional racing saddles that sit on the spine (left); whilst a deeper panel supports the saddle lower down and further back, enabling the points to be set a little wider. The deeper panel sits on the latissimus dorsi, which is connected directly to the humorous in the front leg; this enables weight to be transferred directly to the leg without going via the spine and so is more efficient. Higher up in the panel and along its length the saddle rests on the longissimus dorsi muscle, transferring forces to the spine and the pelvis and so down through the legs. We would generally not use a point girth strap to further relieve any downward pressure into the hollows behind the shoulder. Increasingly we approach saddle design and development as a science.

Kath Pinington, yard manager at The Thoroughbred Rehab Centre said: “Harry Dabbs saddles provide the ultimate solution to the varying shapes of the Thoroughbred backs. The combination of trees and panel system give the horse the space to perform to the best of its ability.”

In our opinion Walsall saddle makers include the best in the world. Saddles are manufactured bespoke to individual horses and individual riders and priced at exceptionally good value. Do we have the panache of French or Italian sounding names? – Non; but we give our customers so much more. ■

Harry Dabbs Saddlemakers will be running seminars that include discussion of the trees and panels described above. To register interest in attending please email ann@saddlery.co.uk

Al Fares Dubai – at the heart of equestrianism Al Fares takes place on October 29-31 2014 in Dubai, a country rich with equestrian heritage from racing to endurance. Read on to discover a vast market of business opportunities in the region.

A

love of horses runs in the blood of most Emiratis, especially a fondness for the classical Purebred Arabian horses that were stalwart companions for centuries.

The racing season begins in November with meetings taking place at the Jebel Ali Racetrack, Abu Dhabi Equestrian Club and Meydan Racecourse. Dubai is also a world power in flat racing; its annual World Cup in March is the world’s richest race with a $10 million purse. Even show jumping, historically more of a focus in Western countries, has been growing in the UAE. One recent show jumping competition offered 260,000 dirhams ($70,800) of prize money, while show jumping Al-Fares-Ads-2.ai 1 11/14/2013 9:30:06 AM horses bought for as little as $5,000 in Eastern Europe can

fetch prices of $80,000 in the UAE if they perform well.

The industry is also supporting the development of home-grown businesses within the UAE. Several studs in the UAE breed pure Arabian horses, not only for races but also for horse beauty contests, which are popular across the Gulf Arab region.

Dubai’s Godolphin stable, which flies some of its 400 horses to Britain in April to race and escape the Gulf’s summer heat, has made $14.8 million in prize money so far this year. That brings the total to $232 million since 1992. Monthly stable, feed and grooming costs typically range from $650 to $1,090 or more, compared to around $450-$970 in Britain, people in the industry said.

According to the data compiled

by the Fédération Équestre Internationale (EFI), 7,282 horses are registered to UAE owners, out of which there are 2,000 active endurance horses and 87 racing stables. Compare these to 4,320 in Australia or 800 in France, where riding is extremely popular as well and the business stakes fall in context.

Lack of grazing pastures and the harsh climate means that upkeep of these competition horses is even costlier than elsewhere. Breeders import hay and feed from

Dubai’s Meydan Racecourse

countries as far as Canada and USA and those associated with the prized equines are constantly looking for the best equestrian products and facilities.

Certainly, the UAE takes good care of its horses. The study estimates that annual individual expenditure in the UAE on equine equipment, including sheltering and treatment of horses, is DH 120,000. ■

To make the most of this equestrian market visit or exhibit at Al Fares Dubai. To find out more contact official UK and Ireland Exhibition Agents: PressPoint Media Ltd Email: alfares@presspoint.co.uk Tel: +44 (0)1953 852937

December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

17

Charles Owen:

Raising the Standard in Equestrian Safety

I

n 1911 a man by the name of Charles Owen started manufacturing helmets for the army in the east end of London. Over 100 years later Charles’ grandson, Roy Burek, has continued the family tradition of innovating and manufacturing products for a safer world.

Charles Owen decided to expand outside of just manufacturing helmets for the army and in 1928 the first Charles Owen motorcycle helmet was born in the London factory. This motorcycle helmet marked the involvement of Charles Owen in the revolution that has become the modern look of helmets today.

A decade after the release of the motorcycle helmet, Charles Owen took its first steps into the equestrian industry, the field the company is most well known today, by developing a Racing Helmet for Jockeys.

In 1938, the winning jockey of the famous Grand National Steeplechase wore the newly launched Charles Owen Jockey Helmet featuring its patented head fitting system. Charles Owen has continued the tradition of supporting equestrians at the top of their sports over the decades that followed.

After celebrating its centennial in 2011, Charles Owen took a chance on supporting an up-andcoming dressage rider when the company welcomed Charlotte Dujardin into the Charles Owen family.

What a result, as Charlotte embodies the brilliance of British Dressage and has become an international pioneer for equestrian safety. Winning double Gold at the 2012 Olympics in London and breaking world records left and right along the way has been a dream come true for all involved.

“Using one’s life to make a real difference in others’ lives is what drives me, like it did my father and grandfather” said Roy Burek, Managing Director of

18

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

From Top Right: Roy Burek; Charles Owen Motorcycle helmet; Ayr8 Leather Look

Charles Owen. The values that my grandfather had are well established in my DNA. The challenges that made the company flourish in his time are still very much here today: Fashion, Fit and Function. Staying true to one’s traditional values has been the secret of the company’s longevity, along with a bit hard work.”

Charles Owen has evolved from innovating and manufacturing army helmets to motorcycle helmets to equestrian helmets, but over the last century the company has never lost focus on its roots as a British family company.

Photo: Shannon Brinkman

Record Breaking Style Charlotte Dujardin wearing the Ayr8 with piping

www.charlesowen.co.uk

BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM

Kitemarked to PAS015 and BSEN1384

December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

19

Certified by SEI to ASTM F1163

Looking after the elderly The market for products aimed at the owners of elderly horses is huge, with feed and supplements dominating the sector, but with the elderly horse population growing it is a sector you can’t ignore.

Dental problems We all know that you can age a horse from its teeth, but by the time the horse can be classed as a veteran they often require more regular checkups. Uneven wear, loose teeth and other problems can make it difficult for horses to chew effectively, and there are a whole raft of feed products you can recommend to help in this scenario. Lizzie Drury Msc Rnutr, senior nutritionist at Saracen Horse Feeds explains more: “Dental problems are common in old horses no matter how well they may look or perform and frequently results in the loss of body weight and inability to maintain optimum condition.”

Dietary fibre is the most important consideration when designing a diet for any horse but perhaps even more so for the old horse when dental health is impaired.

Lizzie says: “Imperfect mastication will impair assimilation of energy

20

and other dietary nutrients from the feed. Ideally there should be daily access to pasture, as this is easily chewed and digested but through the winter months this will also need to be supplemented with additional fibre sources such as hay, haylage, Super Fibre Pencils and chaff products.”

Fibre Every horse benefits from a high fibre diet and veterans are no exception. Providing that they can chew and digest it a forage-based diet is optimum as Serena Kidd from NetTex explains: “Older horses ideally will benefit from high forage diets as this provides essential calories which is not only a source of energy but also provides heat which in turn helps to keep them warm. Good quality forage that is not dusty and not too coarse especially if they are very old and have dental problems so it is easier for them to digest.

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

Haylage is often fed in the winter as it’s a little softer for them to chew but if too rich can upset the balance of bacteria in the gut leading to loose droppings; in this instance the hay or haylage can be soaked to reduce the nutritional content for them. Also not over loading the hard feed rations they receive with high starch and protein based feeds will also ensure the balance of ‘good gut bacteria’ are not upset. Feeding oil is also beneficial as they can offer essential fatty acids such as omega 3,6 and 9 and offer a source of slow release energy without adding significant weight gain.

Oil will also help to lubricate the digestive system making it easier for older horses to chew and digest hard feed rations more easily.”

Condition Although many veterans do well on forage, during winter months or if their workload increases

further hard feed may be required to maintain or build condition.

There are a number of feeds branded ‘Veteran’ on the market that are worth recommending, but you are not limited to these feeds only. Lizzie Drury explains what to look out for: “For many veterans well-formulated senior feeds such as Veteran Mix and Pencils will meet their requirements and support light to medium work intensities. These should have a minimum of 12% dietary fibre and a protein percentage that is between 12 and 16%. Digestible energy levels are typically around the 12-14MJ Kg region, which is similar to some of the working mixes available on the market. To ensure that cereals such as barley and maize are digested properly these should be micronised or steam cooked. These cooking processes increase the surface area of the grain for enzyme digestion thus decreasing the risk of undigested starch reaching

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Winners of the 2013 HAYGAIN Nutritional Helpline of the If you have any feeding questions then the Nutrition Team at Allen & Page is always happy to help Year Award, for excellent advice www.allenandpage.com December 2013 | Equestrian andBusiness customerMonthly service Digestible Energy (DE) levels correct at time of printing.

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Veterans the hindgut. The inclusion of digestible fibre sources such as soya hulls, sugar beet pulp and alfalfa are also included to help boost fibre intake and reduce the reliance on cereals to provide a large proportion of the digestible energy. Protein should be of high quality and contain the essential amino acid lysine. This is often achieved by including soya bean meal in the formulation. Mineral and vitamin fortification should be higher than that for standard maintenance feeds to account for a possible age related decline in digestive efficiency. Antioxidants, such as vitamin E and selenium are particularly important for those veterans that are in regular work as these help to protect living cells and muscles against the harmful effects of free radicals that are produced during metabolism.

Insufficient antioxidant protection may lead to increased muscle soreness and longer periods between full recovery.”

Digestion/probiotics Alongside being able to chew effectively, good digestion is also important for elderly horses to ensure they make the most of the feed provided.

Lizzie Drury says: “Aging may also adversely affect digestive function. In one study, the digestibility of protein, fibre and phosphorous were lower in mares over 20 years of age compared to mares of less than ten years of age (Ralston et al. 1989). It has been hypothesized that poor dentition and/or the effects of parasitic larval migration in the large intestine were responsible for the lowered fibre, protein and phosphorus digestibility, although more research is required to clarify these issues.”

Adding a pre and probiotic supplement to the hard feed will help to support a healthy gut function and Serena Kidd explains more about these minimarvels: “Probiotics will support gastrointestinal health as they are a live micro-organism that help colonise the ‘good’ bacteria within the gut, preventing the ‘bad’ bacteria colonising the gut.

Prebiotics stimulate the growth of ‘good’ bacteria to help ensure the balance of beneficial bacteria is maintained allowing the gut flora to function effectively and support a healthy gut function. This means that both the use of pre and probiotics will complement the overall

22

“Antioxidants from a plant-based source are included to help combat free radicals and maintain your horse in good health.

“Nettles are naturally high in vitamins and minerals and therefore make this herb ideal for use in feeds to help in the nutritional support of the circulatory system, rheumatism and arthritis, which many older horses can suffer from.

“Mint contains flavanoids that act to relax the digestive tract and most horses also find the aroma and taste of mint to be particularly appealing; and salt provides two important electrolytes – sodium and chloride. Mollichaff Veteran also contains added limestone to provide additional calcium and biotin for healthy hoof growth.”

Veterans such as Lucy, pictured, can still do well with the right diet and care. Image courtesy of HorseHage gut health of the horse and will allow for better vitamin, mineral and trace element absorption from hard feed rations thereby allowing the horse to gain weight and maintain it, reduce loose droppings and promote overall health and vitality.” Lizzie Drury also highlights that: “There is also some evidence to suggest that some prebiotics enhance the equine immune system.”

Key ingredients There are some key ingredients in feeds to look out for to benefit veterans. Apart from pre and probiotics and joint ingredients such as glucosamine, other ingredients can support the veteran. HorseHage’s Mollichaff Veteran is “a balanced blend of dried grass, dried alfalfa and high quality oat straw and is topped with a unique dressing combining linseed and soya oil with a small amount of low sugar molasses and added vitamins and minerals, plant-based antioxidants, biotin, mint, nettle and salt.” The company explains that each of these ingredients plays a role in veteran health.

“Linseed oil is a rich source of amino acids and essential fatty acids including Omega 3 which can help in the nutritional maintenance of arthritis and inflammatory skin conditions and also help optimise the immune system.

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

Joint supplements With teeth and digestion catered for, customers may also be seeking help to keep their veterans moving. Serena Kidd explains more about the market for joint supplements: “Each horse is different so for instance joint supplements that contain glucosamine to build new cartilage, chondroitin to combat and neutralise destructive enzymes in the joints and hyaluronic acid which builds up synovial fluid for joint protection, are often the main ingredients

that people look for. However it is also the combination of other actives included that enable a product to work effectively.”

Think outside the box Apart from feed and supplements, there are plenty of other products that are highly relevant to the older horse. As muscle tone diminishes many older horses have more protruding withers and spines, creating a need for high wither numnahs, perhaps a different saddle and adequate cushioning maybe in the form of half pads or gel pads. Veteran horses may very well remain active well into old age, but could require a bit more support for their legs, with bandages and support boots required. If they are struggling to eat from the floor a hay rack may be better or a raised bucket. As they get older horses often feel the cold more as they may struggle to maintain condition – a lightweight but warm rug is important so it doesn’t put pressure on the hips and withers but helps to keep body heat in, whether turned out or kept in. Other products to aim at the veteran owner include magnet and massage therapy products to help pamper ageing joints and improve blood flow. ■

Serena Kidd’s top sales tips

1

Always offer good advice on a range of products available in store with information or training that has been supplied by the manufacturer or supplier so that the customer can make an informed and educated purchase

2

If you do not have an answer to a specific customer question be honest with the customer, always offer to find the answer.

They will respect you far more for it and trust you, creating repeat business

3

With so many products available customers look for personal endorsements from sales staff that have used products that have worked for them.

However an element of no-bias again builds trust

4

Always be understanding and listen to the customer to define their needs. Money is tight and often they may be embarrassed by not being able to afford a slightly higher priced product even if it is more economical longer term, fits better, stronger material etc so USPs are important to explain the differences between competitor products and pricing

5

Most importantly make every customer feel valued, whoever they are, what they look like, where they come from or their background. It is our job as manufactures or suppliers to educate the end user in a comfortable environment for the welfare of the horse, not to discriminate or judge

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The Global Herbs OldAge formula has been described as an ‘overnight sensation’. It is specifically designed to support the ageing process and help with suppleness, energy and general body condition. Whilst supporting the immune system, it helps feed and revitalise the internal organs. The older horse is transformed in a matter of days. OldAge is not just for old geriatrics but can be used on any horse that is in need of a helping hand. e.g. in convalescence or for rescue cases.

Horse First range of high quality supplements offer exceptional value for money thanks to high levels of active ingredients and concentrated doses.

Keep Me Sound is a tried and tested winner with veteran horses and should be recommended alongside Omega D Oil, a cold pressed flax oil with added vitamin D. The oil provides the optimum balance of Omega 3 to 6 and is vital for total health from regeneration of cell tissue and boosting the immune system, to a gleaming healthy coat.

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Have you visited our new look website yet?

www.ebmonthly.co.uk December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

23

Non-prescription healthcare

Off the shelf SOLUTIONS

Winter skin conditions, minor bumps and ongoing ailments all prompt horse owners to seek nonprescription products from the retailer. Whether they need a product for first aid or something to use alongside veterinary prescribed medication, this sector is growing in importance as new ingredients rise to the fore.

P

rescription medication is clear cut – you have to be a vet or Suitably Qualified Person to supply a prescription product to a customer. Of course, in the case of anthelmintics, the retailer can supply a suitable product, providing all the SQP guidelines are followed. But there are other ways to get involved in the healthcare market, without a qualification. There are a vast array of skin creams, herbal supplements and other products that contain active ingredients that can assist with medical conditions. All of these items must be very carefully labelled and must not be presented as a Veterinary Medicinal Product (VMP).

For skin conditions A vet may be called to stitch up a wound and prescribe pain killers, but for many horse owners a trip to the equestrian retailer swiftly follows for a skin healing

cream. Anything that can help to speed up healing, prevent infection or reduce scarring is always appealing in this situation so provide a range of products that may help. Stocking up on bandages, gamgee and a product like Animalintex is often the first port of call, but alongside these offer antibacterial sprays and creams as well to provide another option for customers. There is plenty of choice in this sector, with

“ Hypochlorous acid is changing the way we manage skin conditions and wounds” increasingly technical elements and unusual active ingredients to aid healing. For instance Hypocare contains uses hypochlorous acid to aid wound healing. “Hypochlorous acid is changing the way we

What is a VMP? A VMP is defined in Veterinary Medicines Directory legislation as: “Any substance or combination of substances presented as having properties for treating or preventing disease in animals; or any substance or combination of substances that may be used in, or administered to animals with a view either to restoring, correcting or modifying physiological functions by exerting a pharmacological, immunological or metabolic action, or to

24

making a medical diagnosis.”

The distribution categories for VMPs which receive marketing authorisations in the UK are: Prescription Only Medicine – Veterinarian (POM-V) Prescription Only Medicine – Veterinarian, Pharmacist, SQP (POM-VPS) Non-Food Animal – Veterinarian, Pharmacist, SQP (NFA-VPS) Authorised Veterinary Medicine – General Sales List (AVM-GSL)

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

Rosehip helps maintain joint mobility

manage skin conditions and wounds and retailers are cashing in on this revolution by stocking Hypocare,” says Tracey Woods, sales and marketing manager for distributor Westgate EFI. She continues: “Hypocare is an anti-bacterial spray made from hypochlorous acid that mirrors the body’s immune system. Working naturally with the body, it rapidly kills bacterial, viral and fungal infections.”

In nature, the body’s immune system sends neutrophils to the site of an open wound to fight infection. These white blood cells engulf and rapidly destroy invading pathogens by producing hypochlorous acid. Hypocare mirrors this immune response making it ideal for cleaning and flushing wounds, or tackling troublesome conditions such as rain scald, mud fever and thrush.

Joint health For some, joint support is an important aspect of their horse’s

healthcare, and here again is a broad range of non-prescription healthcare products to support joint health and promote mobility.

Litovet is a unique, patented horse feed supplement for equine joint health. It’s made from the specially cultivated rose-hip Rosa Canina containing high levels of the active ingredient GOPO (glycoside of mono and diglycerol), which is scientifically documented to help maintain joint mobility in humans and horses.

This is one of many products that has been scientifically tested.

The market for non-prescription healthcare is so buoyant that it is constantly evolving and products are becoming increasingly complex, whilst still not quite becoming medicines. Often, these products use natural ingredients and become classified as a nutraceutical, although these still must not make medicinal claims.

Litovet says: “Scientists have documented the striking effects of GOPO in humans for several

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25

Non-prescription healthcare years. Now similar studies on horses fed Litovet, suggest it has a similar effect in horses.”

A study of over 70 horses at Charlottenlund Travbane, a Danish trotting track, showed improved suppleness after exercise. It is these kinds of scientific study that add credence to a product and can help you to sell to customers looking to support their horse’s health.

Nutraceuticals Many of these supplements which support equine health but do not need a prescription could be classed as nutraceuticals. The word ‘nutraceutical’ combines ‘nutrition’ and ‘pharmaceutical’, suggesting a food or food product that provides health and medical benefits.

As nutrition can play an important part in treating or managing certain equine conditions, nutraceutical products may have a beneficial effect on certain horses when included in their ration, and may also be used

when medicinal products, such as Bute, might not be practical – for example, when competing.

Chondroitin and glucosamine Nutraceuticals containing chondroitin and glucosamine are increasingly used to manage conditions such as equine arthritis and joint disease. Chondroitin and glucosamine are naturally occurring chemicals in the horse, and aid the production of cartilage. Previous research has indicated that a high quality chondroitin and glucosamine supplement can benefit horses with joint problems – the former ingredient by blocking the destructive enzymes from breaking down the cartilage and the latter by helping to synthesise new cartilage.

Essential fatty acids The natural diet of the horse is low in fat; however, horses do require certain essential fatty acids (EFAs) in order to stay healthy. Adding additional sources of EFAs to the

Nutraceuticals can help for joint health

26

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

Non prescription products for skin can aid the healing process

diet via a nutraceutical product can help promote joint motility, as well as healthy coat and skin.

Further benefits may include boosting immune, reproductive, heart or respiratory function and healthier hoof growth (useful for laminitics), and can have a calming effect on nervous or excitable horses. EFAs can also act as an anti-inflammatory, thus decreasing the need for products such as Bute.

Antioxidants Antioxidants help to neutralise the destructive ‘free radicals’ accumulated in the horse, such as those obtained through exposure to ultra-violet sun rays, x-rays or pesticides. Common antioxidants include vitamins A, C, and E and the minerals selenium and zinc, and all benefit the horse in slightly different ways.

Some feedstuffs already contain certain antioxidants that will help fulfil the horse’s daily requirements – for example, quality alfalfa hay is an excellent source of vitamin A. However, there may be certain scenarios

when a nutraceutical product containing additional antioxidants may be advantageous. For example, horses are able to synthesise their own vitamin C, but in older animals this ability may be limited. As the destructive effect of ‘free radicals’ accumulate with age, older horses may therefore benefit from added antioxidants in their diet.

Performance horses meanwhile may profit from receiving added vitamin E, and breeding animals will also have additional antioxidant requirements.

Seek advice It is all too easy for customers to grab a non-prescription healthcare product off the shelf to try to assist the treatment of their horse’s condition, but they must be sure that the condition doesn’t need veterinary treatment. Any product that can be bought off the shelf is no guarantee that it can cure a horse’s problem, whether inside or outside the body, so veterinary advice must always be sought.

Whether these products are used as a preventative measure, to provide extra support to a mild condition not requiring medication but under veterinary care, or to support alongside veterinary medication, this section of the market requires careful handling. Keep point of sale such as leaflets and instructions close by the product and take advantage of any product training offered by the manufacturers, so you can be sure that you know the strengths of each product as well as their limitations. ■

Products with essential fatty acids promote healthy skin and coat

Non-prescription healthcare PRODUCT

Coat care

PRODUCT

Important minerals

Every Day Tangle Away is a new product that helps maintain a tangle free, conditioned full mane and tail.

Leaves a silky feel and lustrous shine, while protecting the tail hairs from breakage.

Coat Shine & Mud repeller offers instant shine and condition, coating individual hair strands and protecting against dust and stains.

Flyaway’s Gloss in a bottle is a professional level grooming product to not only show the horse’s coat at its best but also detangle tails and repel mud, saving hours of grooming time and preventing the horse from becoming sore and sensitive from harsh grooming or losing tail hair.

These days ordinary UK pasture simply does not contain all the nutrients that the horse needs. Mineral and vitamin deficiencies are an important cause of weakened body defences and weak joints in almost all horses. These are challenged all the more at times of stress and disease. So Global Herbs supplements are formulated to feed in the natural balance that every horse needs. A good example is GlobalVite; one of very few mineral supplements packed full of the important chelated (bound to proteins) minerals. These minerals are highly absorb-able and about as close as you can get to the nutrients that a horse would find in its natural environment.

www.flyaway.ltd.uk

www.globalherbs.co.uk

PRODUCT

Good for skin

PRODUCT

IV Horse is back

Virex Cream from Hilton Herbs is a unique formulation using top-quality soothing Calendula cream, Witch Hazel extract with its cooling, drying, and astringent properties, concentrated effective Calendula oil, and Thuja the traditional herbal and homeopathic plant for helping to support a healthy immune system. Virex cream is formulated for all skin issues of viral origin, is safe to use on even the most sensitive areas, will not harm even if licked or ingested, and should be applied once or twice daily. Hilton Herbs recommend using it in conjunction with the Equimmune herbal supplement if necessary.

IV Horse is back with an award winning range of products for winter.

MFP mud fever prevention, Multiwash, Proof It! and the full range of tried and tested all year round winter products are now available. Consumer demand for the range can be capitalised on by taking advantage of the 4 Horse portal system- designed to direct consumers directly to retailer’s on-line listing to make an instant purchase. A spokesman for the company said “We do not supply wholesalers, preferring to pass on higher wholesaler margins directly to retailers, whilst offering a more personal supply service.”

www.hiltonherbs.com

info@4horse.co.uk

PRODUCT

Rose hip power

PRODUCT

The natural choice

LitoVet, from Lanes Health, is the only equine supplement in the UK that contains GOPO - one of the main active components found in the Rosa Canina rose-hip. GOPO (glycoside of mono and diglycerol) has been shown to help to maintain soundness, suppleness and mobility in equine joints and joint tissues.

LitoVet is 100% plant-based and vegetarian.

Prices start at £49 for a 1.5kg tub which will last one horse approximately two months.

Hypocare is an anti-bacterial spray made from hypochlorous acid that mirrors the body’s immune system. Working naturally with the body, it rapidly kills bacterial, viral and fungal infections. The simple spray pack and no-rinse formula means that it really couldn’t be easier to apply, while the sting-free solution makes it suitable for even sensitive or nervous animals.

Hypocare can be used for cleaning or flushing wounds or is also effective at tackling winter skin conditions such as mud fever or rain scald.

www.litovet.co.uk

www.wefi.co.uk December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

27

What to stock for Successful Sales

Bromont Dress Boot

Sizes: ladies 3 – 7.5 & 8.5 Colours: waxed black RRP: £270.00

Ariat Europe

The brand new Women’s Bromont Dress H20 Boot utilises all the popular features of the traditional Bromont, but with a plain front and toe cap – making it perfect for the dressage market. These versatile boots have a waterproof full-grain and suede leather upper and a waterproof membrane construction. A stretch leather back panel ensures a flattering fit, and the high Spanish cut topline elongates the leg.

Long Boots

Whether they are wellies, country boots or competition boots, the development of long boots is marching on, with more high tech features, new materials and modern designs than you can shake a stick at. From high street chic to sporting style, all tastes are catered for and you may find some customers don’t even know one end of the horse from another.

W

ithin the competition world there is still a strong vein of the traditional and most riders will always choose a classic black long boot. However, the popularity of the high top dressage-style boots is still very high, with the boots used in all fields, from cross country to showing. Ariat’s Bromont boots are always popular as they are comfortable as well as stylish and the new dress boot features clean lines perfect for competition. Tredstep’s Italian inspired designs are indicative of the current style, with a narrow, flexible ankle and a very slim fit thanks to a discreet stretch panel.

Dublin’s new Normandy boots take high tech a little further

28

with ‘proven podiatry design’ to support the foot and insulated waterproof upper that makes winter a little more comfortable.

Country boots are of course still the ‘must-have’ item, and the range is expanding here too.

The trick here is to cater for all budgets, with Horze’s Rovigio Tall Boots coming in just shy of £100 and the Ariat Glacier Tall at £260.

Don’t underestimate the power of the wellington boot though – premium wellies with stylish designs and bright colours are all over the high street, and horsey people do appreciate a tough, hardworking wellington boot such as the Worklite boot, that last for more than just one winter.

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

Glacier Tall H2O Insulated Boot

Featuring Ariat’s exclusive ATS technology and a Sympatex waterproof membrane Ariat’s Advanced Torque Stability delivers unmatched durability and comfort, whilst Thinsulate insulation keeps feet warm in cold weather. Fashioned completely in leather, with a dual lace system and a riding outsole, these boots offer unsurpassed style and protection, making them perfect for walking in the country, riding, or simply keeping warm about town.

£260

.00

Sizes: ladies 3 – 8.5 Colours: navy, brown RRP: £109.99

Ariat Europe

The new Ariat Women’s Stormstopper is a tall boot that combines the protection against the elements offered by a rubber boot, the comfort you would expect from a country walking boot and the stirrup friendly design and spur ledge required for riding safely. Made from a tough Vulcanised rubber upper designed specifically for the Stormstopper, these stylish boots are fully waterproof and moisture wicking.

KBPTC – Simona Crystal Patent Top Boot Brogini Ltd

.00

Sizes: ladies 3 – 8.5 Colours: black, chocolate RRP: £260.00

Ariat Europe

Stormstopper Tall

£270

£109

.99

Sizes: EU 31-40 with selected sizes available in wide.

Colours: black RRP: £100.00

The beautiful Simona children’s long riding boots feature four crystals to the patent side strap. These eye-catching, yet practical boots feature a 2cm stretch elasticated rear panel to allow valuable growing room.

Features include a laced front, elasticated rear panel, a full length rear zip and a rubber sole.

£100

.00

LET’S TALK PRODUCTS Caldene Westfield Caldene

Sizes: 3-12 Colours: green, navy, burgundy and chocolate RRP: £64.50

Caldene Westfield Wellington boots are ideal for walking outside this winter.

These waterproof boots will keep feet dry whatever the weather. With 3mm of neoprene lining to ensure feet are kept warm and comfortable. They feature a textured embossed matt finish, with a steel shank for durability and support.

Available in unisex, the Westfield Wellies are perfect for all the family.

Dublin Normandy Boots Weatherbeeta Ltd

£64.5

£199

.99

Sizes: adults 4/37 to 8/42 Colours: brown RRP: £159.99

£159

Weatherbeeta Ltd

Leather country boot with turndown and attractive buckle design. Waterproof and breathable to keep feet cool and dry with an Internal HBR waterproof membrane.

A proven podiatry design and breathable mesh insole helps to keep the foot cool and dry. Heel and arch supports cradle the foot and keep it from rolling, while a steel shank adds strength and stability.

Positive traction grip on the sole delivers multidirectional grip on the yard.

Dublin Waterproof River Boots Weatherbeeta Ltd

0

Sizes: adults regular 4/37 to 8/42 adults wide 4/37 to 8/42 Colours: black RRP: £199.99

A hi-tech waterproof competition boot with a full grain leather upper that’s fully insulated to keep feet warm, these Normandy boots have a proven podiatry design and massaging heel and forefoot dimple matrix offering all day comfort. An Ortholite insole with heel and arch supports also moulds to the shape of the foot. Other features include: rebound pods and double layered heel cushions, flex grooves in the footbed and positive stirrup traction.

Dublin Turndown Boots

Harry Hall Trail WP Country Boots

.99

Sizes: adults regular 3/36 to 11/46 adults wide 4/37 to 11/46 (chocolate only) Colours: black, chocolate, dark brown RRP: £139.99

Classic styled, waterproof, redskin leather country boot with an HBR waterproof and breathable membrane, keeps feet cool and dry. Featuring the RCS footbed system for all day comfort support and cushioning with a sweat control lining, cupped heel, arch support and padded heel cushion. The steel arch foundation provides added stability while a durable tough tech rubber sole delivers firmness and traction control grip.

£139

.99

Sizes: 3 – 8 standard and 3-8 wide Colours: dark brown RRP: £111.50

Harry Hall

New to the range this season is the Trail Country boot made from quality hard wearing grained leather. Constructed with a waterproof and breathable membrane to make these boots extremely versatile. These boots are ideal for country walks or out on the yard, as they feature a comfy gel insole and hardwearing rubber sole. Offering comfort and warmth in the winter weather.

Rovigo Tallboots

Sizes: 3 – 8 Colours: brown RRP: £99.99

Horze

These excellent quality, warm, lined tallboots are robust and made from high quality nubuck leather. An adjustable calf-width with double Velcro closings and synthetic fur lining all the way down into the foot helps to keep feet warm and dry. A good sturdy sole with good grip and suitable heel for riding with Nubuck leather upper.

JTE Nebraska H2O Field Boot JustTogs Ltd

50

£99.9

9

Sizes: 4 – 9, standard and wide width fittings Colours: black, brown RRP: £149.00

These elegantly styled leather field boots are extremely comfortable and beautifully shaped to the outside of the leg and round the back of the knee. They also feature a waterproof foot bed and water resistant liner throughout. A discreet elasticated insert to the back allows for a closer more comfortable fit and ease of access. Also features an elastic lace around the front of the ankle for flexibility and a close fit and a rubberised sole for extra grip and stirrup security.

Mark Todd Country Boots

£111.

£149

.00

Sizes: 37 to 42, standard, wide calf Colours: brown RRP: £134.95

Westgate EFI

These popular and good looking boots are designed to keep the feet dry and comfortable in all conditions thanks to the innovative Sympatex technical inter-lining, which is both breathable and waterproof.

Manufactured in a stylish combination of nubuck and full grain leather, the boots have a grip sole and are ideal for all countryside activities.

£134

.95

December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

29

LET’S TALK PRODUCTS Forest Highlander

Sizes: 36-42 Colours: brown RRP: £230.00

Mountain Horse This genuine all-purpose boot is ideal for working, spectating, course walking and everyday wear. It has also been designed to be safely ridden in, making it doubly attractive to customers. The footpart is in full-grain leather with a waterproof membrane that extends high up the leg to the soft, supple suede upper.

There’s a cushioned tartan lining and an adjustable buckle strap at the top.

Holkham Rider

Taurus Footwear

Taurus Footwear

Finest Brands International

Sizes: 36 – 43 Colours: chestnut RRP: £169.50

The Blenheim boot from Toggi is a fully waterproof leather country boot that is also suitable for riding. Blenheim features an anatomic moulded arch foot bed with a gel insole for superb comfort and shock absorbency. With Hydro-guard waterproof and breathable membrane and a Sure Grip hardwearing yet lightweight rubber sole for stability, Blenheim offers unsurpassed comfort and performance.

30

.00

£189

.95

Sizes: adults standard fit 4-8, adults wide fit 5-7 Colours: black RRP: £169.95

This classically styled best-selling long riding boot is manufactured from quality calf leather, with covered elasticated rear panels for improved fit and a high quality rear zip with rolled edges starting low down for ease of entry. The Dermo dry padded lining ensures comfort and has a special anti-bacterial treatment to absorb humidity away from the skin. The non-slip rubber riding sole has been designed for good grip in the stirrup.

Toggi Blenheim

£230

Sizes: adults standard fit 4-8, adults wide fit 5-8 Colours: brown RRP: £189.95

Introduced this season the Holkham Rider is a 100% waterproof country riding boot with a non-slip contoured riding sole, launched in response to requests for a robust, waterproof country riding boot. Features include a waxy leather upper with contrasting panels and stitching, a drawstring top, breathable Perlon lining with waterproof membrane and a sturdy ankle support.

Lancer

Toggi Calgary

£169

.95

£169

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

.50

Finest Brands International

Sizes: 36 – 43, also available in wide fit Colours: black, cheeco RRP: £97.50

The award-winning and elegantly practical Calgary boots are designed to bring riding to a whole new level of comfort. These superior long nu-buck leather riding boots feature a full length YKK zip and elasticated panels for the perfect fit. Due to the lightweight, flexible PU sole, no compromise is made on safety while your customer’s enjoy a day out on their horse or strolling through the country side. This boot is also available in wide leg.

Toggi Highgrove Finest Brands International

Tottie

Tredstep Ireland

£169

.50

Sizes: ladies – 3-8 / children’s – 9-2 Colours: navy and red RRP: ladies £28.99 / children’s £20.50

Tottie Wharfedale Wellingtons are the must have item for the winter, providing a practical yet stylish option this season.

The perfect touch for any wardrobe, whether for everyday use down the yard or to complete a favourite outfit.

Combining fashion with durability and comfort. Featuring galloping horses and a side buckle to tighten for that ideal fit.

Donatello Tall Boot

0

Sizes: 36 – 46 Colours: chestnut ash RRP: £169.50

A new addition to Toggi’s fully waterproof leather country boot range, the stunning Toggi Highgrove boots feature an anatomic moulded arch foot bed with a gel insole for superb comfort and shock absorbency. With Hydroguard waterproof and breathable membrane, a Sure Grip hardwearing yet lightweight rubber sole for stability and an elasticated side gusset and adjustable leather strap and buckle, the Highgrove offers exceptional, day long comfort and performance.

Wharfedale

£97.5

£20.5

0+

Sizes: 36 to 45, five different calf fittings, regular or tall height Colours: black RRP: £199.99

The Donatello field boot is a classically beautiful boot with exceptional fit and comfort. A slim contoured fit is ensured by the rear stretch panel and top gusset. This innovative design supports a comfortable flexion of the ankle. Handcrafted using premium full grain nappa leather and supple leather lining it has a classic European top line, side spur rests, rolled toe cap and swagger tab with a full length heavy duty YKK coil zipper.

£199

.99

LET’S TALK PRODUCTS Raphael Tall Boot

Tredstep Ireland

Sizes: 37 to 45, five different calf fittings, regular or tall height Colours: black RRP: £299.99

The Raphael boot defines a new category of tall boots which brings a refinement of design and performance for use across all disciplines. The integration of Tredstep’s Pro-Flex design allows immediate full flexion of the ankle while a super close contoured fit is ensured by the discreetly covered rear stretch panel on the inside and top gusset.

Made from exquisite Italian aniline calfskin leather with a full grain leather lining and a specialist high performance outsole.

Country Riders

Tuffa Boots

.99

£189

Sizes: 4 - 12 Colours: black, green RRP: POA

Worklite Ltd The Frostline Sport combines grub’s unique insu-foam ultra technology with advanced 8.5 thermal engineering.

Features include a high loft fleece lining for added warmth, and under foot chassis and a nitrocell insulating and cushioning foot-bed. Featuring the trax sole with hexzorb duraprene technology it’s a classic field boot that’s ideal for most work or leisure activities.

Ariat Europe +44 (0)845 600 3209

Shires Equestrian +44 (0)1568 613600

www.ariat-europe.com

www.shiresequestrian.com

B Jenkinson & Sons Ltd +44 (0)1924 454681

Taurus Footwear and Leathers Ltd + 44(0)1328 851432

www.jenkinsonsequestrian. co.uk

Sizes: 3-9, in standard and broad leg Colours: black and brown RRP: From £189.99

Tuffa’s Country Riders have water repellent waxed nubuck leather uppers and natural wool linings to help keep feet warm. They sport Tuffa’s dual hook and loop/elastic strap design around the calves for a close, comfortable, adjustable fit. They have have stirrup friendly soles and are one of Tuffa’s best selling lines. Now available in broad fit to cater for riders with wider calves.

Frostline Sport 8.5

£299

Contacts

.99+

POA

www.taurusfootwear.co.uk

Brogini Ltd +44 (0)1706 514 230

Tottie +44 (0) 1274 711101

www.brogini.com

www.tottie.co.uk

Caldene +44 (0)1274 711101

Tredstep Ireland +353 1 2950598

www.caldene.co.uk

www.tredstep.com

Finest Brands International +44 (0)113 270 7000

Tuffa Boots +44 (0)1953 880914

www.toggi.com

www.tuffaboots.com

Harry Hall +44 (0)1274 711101

Weatherbeeta Ltd +44 (0)1295 226900

www.harryhall.co.uk

www.dublinclothing.co.uk

Horsemasters Distribution + 44 (0)1462 432596

Westgate EFI +44 (0)1303 872277

www.mountainhorse.co.uk

www.wefi.co.uk

Horze +44 (0)1235 856376

Woof Wear +44 (0)1208 265920

www.horze.co.uk

www.woofwear.com

JUSTTOGS LTD +44 (0)1922616777

Worklite Ltd +44 (0)1279 418052

www.justtogs.co.uk

www.work-lite.com

Next month Hoof & Coat Care Products The hoof and coat care market is huge, with new products launching all the time and old favourites still dominating the shelves. These products are stock staples year round and although they do vary seasonally, some are always on the shelves. Detangling and grooming sprays help make winter grooming easier and give a rosette-winning summer lustre, hoof applications keep hoofs in tiptop condition come rain or shine and even supplements get in on the act.

Discover the best products including brushes and grooming equipment in next month’s Let’s Talk Products.

Find out more about submitting products by contacting editorial@ebmonthly.co.uk

December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

31

ON THE MARKET PRODUCT

Safety first

Designed to give a safe yet sophisticated appearance, the Showjumping Outlyne from Airowear offers a body protector with a show jacket appearance.

Combining the highest level of safety (CE Marked to EN13158:2009 and annually retested to BETA 2009 Level 3) it features a zipped style with separate chest, waist and shoulder adjustments with UltraFlex technology that moulds to the contours of the body.

www.airowear.co.uk PRODUCT

See the light

PRODUCT

New pouch for treats

Baileys’ popular Tasty Treats are now available in a handy resealable 750g pouch as well as the mega value 5kg bucket.

These delicious chunky high fibre treats are made from natural wholesome ingredients and contain extracts of flavours of essential oils which horses find irresistible.

The new handy pouch is ideal for keeping in the grooming kit or horsebox.

www.baileyshorsefeeds.co.uk PRODUCT

Style and comfort

Photizo Vetcare is an affordable new Light Therapy Device that speeds up healing and provides natural pain relief and it is now available in the UK. Light therapy treatments are normally only available through highly trained professionals using complex laser/light therapy devices.

Red Light therapy is scientifically proven, non-invasive and speeds up healing (up to 60% faster). Photizo Vetcare provides natural pain relief for long term degenerative conditions such as arthritis, all types of wounds and superficial and deep musculoskeletal injuries.

New from Toggi, the fabulous Oakville and Shelburne fleece welly boot liners are made from cosy anti-pill fleece to bring added warmth and comfort to hard working feet this winter.

While the ever practical Oakville is topped off by Toggi’s luxurious anti-pill fleece, the Shelburne feature a faux fur trim for added individuality that is styled to stand out.

And when it comes to finding the perfect welly to style them with, the feature rich Toggi Wanderer Classic Plus is made from 100% vulcanised natural rubber and is ergonomically designed with an adjustable side gusset for improved comfort and fit.

www.danetrehealthproducts.com

www.toggi.com

PRODUCT

Country chic

PRODUCT

New clippers

The ladies Malham is the latest country jacket from Sherwood Forest. With great feedback so far from customers and the country clothing market expanding everyday it is set to be a best seller. The Malham is waterproof and breathable and comes in Moss Olive and brown. This technical jacket also comes with some individual features such as the mock suede trim and belted waist. Extra features on this jacket include bellowed and hand warmer pockets as well as rear vents for extra comfort.

Two new clippers available from Smart Grooming. The Constanta 4 is a heavy duty professional horse clipper taking Heiniger type blades. It is one of the quietest heavy duty clippers available on the market. The shape, weight and centre of gravity ensure that clipping is as fatigue-free as possible.

The Constanta Rodeo is a medium duty clipper, ergonomically designed with a very slim, lightweight hand piece. It takes A2 Wolseley/Liveryman type blades.

Clippersharp has also formulated a new light clipper oil which includes essential oils and bactericide. Available in a 250ml dropper type bottle.

www.sherwoodforest-uk.com

www.smartgrooming.co.uk

32

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

Knowledge-sharing

– vital for the equestrian industry Specialism is good if it overlaps and links into other specialism with roots in the same field! I suggest this vital linkage is happening less and less with the result that many ‘problems’ are being perceived in unhelpful isolation.

Equestrianism is far, far from immune.

T

ake my own area of expertise – saddle fitting – as an example. I benefit from the fact that I evented at international level and trained horses and riders in this country and abroad. This affords me a fairly good understanding of equine conformation and movement – crucial – and an appreciation of how defects in the rider’s position impact on the horse and the saddle. I also benefit from the fact that I worked with eminent saddle-makers to design and create a range of saddles.

No – I couldn’t make a saddle from start to finish but I do have a pretty good understanding of the processes involved.

Whilst a little knowledge can, indeed, be a dangerous thing – especially when the individual with the rudimentary knowledge perceives himself as an authority – there is no doubt in my mind that holism and a sharing of knowledge helps. Perspective is all and, ‘rounded’ as I am, at the same time I am very conscious of how much, on some occasions, I depend on the knowledge of vets, farriers and other specialists.

With these thoughts in mind, I am working with Hadlow – one of the UK’s eminent landbased colleges blessed with an outstanding equine department – to set up Fellowships and initiate other measures that will afford degree students opportunities to widen their understanding of the equestrian industry, broaden their knowledge and achieve introductions leading to job offers with progressive career structures.

So many young people decide to undertake an equestrian-related degree or other programme simply because they ‘like horses’!

Of course that is an excellent starting point but the numbers of progressive jobs directly related to horses is limited and

Coordination and cooperation could seriously advance the equestrian industry

career satisfaction is only likely to be achieved by investigating the many facets of the industry.

Examples: breed associations, the British Equestrian Federation involving the BHS, British Eventing, British Showjumping,

“ Any initiative that results in shared knowledge and greater professionalism has my vote.”

British Dressage – Vaulting, Carriage Driving and the Pony Club/ Welfare bodies, insurance, manufacturing, retailing, PR, press and marketing, specialist estate agency, et cetera. I would also like to see undergraduates given greater opportunity to experience firsthand the additional qualifications they will need to specialise in, for example, equine nutrition.

I would like to see a series of internships set up. I am fully aware that some employers in other business areas have set up schemes that are little more than

sweatshops committing young graduates to mundane tasks that afford very little opportunity to witness, and gain an insight, into the core business. My thinking is simple; every degree student should be afforded opportunity to undertake a minimum of twelve days’ unpaid work (expenses covered by the employers) that is diverse, stimulating and insightful.

Coordination and cooperation along these lines could seriously advance the equestrian industry.

Young graduates could seek out jobs that would embrace their particular abilities and talents.

Employers would gain valuable insights into personalities likely to fit into their business. Setting this up would initially involve a fair amount of administrative work, but the accumulated benefits, from all perspectives, would be vast.

Such an initiative would be a more sophisticated, more coordinated, more comprehensive – and more

useful – addition to the work experience placements already arranged by some institutions.

Hadlow College is enthusiastic about involving students studying for a BSc (Hons) in Equine Management at its main campus and those studying for the new BSc (Hons) in Equine Sports Management and Rehabilitation at the Royal Greenwich Equestrian Centre (an Olympic Legacy project in partnership with the Royal Borough of Greenwich). Mark LumsdonTaylor, Hadlow’s FD, has a City-related background and he is enthusiastic about the potential.

He comments: “Any initiative that results in shared knowledge and greater professionalism has my vote. All we need now is serious and comprehensive industry engagement.”

I would like to see every equestrian business engage – and all – repeat, all – colleges and universities that offer equine-related degrees participate. In time the scheme could be extended from a national to an international level – after all, why limit an initiative that has so much going for it? I have no doubt this scheme would bring to light some high flyers who will make valuable contributions in various equestrian business sectors.

A structure of this type may well be perceived as a blueprint in other industry sectors. No bad thing for the equestrian industry to be regarded as an innovator – a leader! I shall be delighted to receive comments from all sectors of the industry. ■

KEN LYNDON-DYKES is an ex-international level three-day-event rider. A Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, he owns and runs Saddleworld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes. He is also wellknown as an inspirational and interesting lecturer/speaker.

December 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

33

SUPPLIERS DIRECTORY Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk a Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com a Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk

Earlswood Supplies +44 (0)8450 171351

Harold Moore +44 (0)114 2700513

Likit For orders Westgate EFI +44 (0)1303 872277

Silvermoor +44 (0)1665 602587

Eazitools Equestrian +44 (0)1302 746077

Haybar +44 (0)1723 882434

Littlemax +44 (0)1668 213467

Smart Grooming +44 (0)1823 681076 a Solocomb +44 (0)1235 511358

Albedo100 UK Ltd +44 (0)113 3955266

Equestrian Creative Network

www.albedo100.co.uk

Allen and Page +44 (0)1362 822900

www.allenandpage.com a

Andover Healthcare, Inc. +1 978 4650044

www.andoverhealthcare.com a

www.earlswood-supplies.com a www.eazitools.co.uk a

www.haybar.co.uk a

ww.eqlife.co.uk

www.hemptechnology.co.uk a

EQ Life Magazine +44 (0)1953 852946

www.equestriancreativenetwork.com

Equi-Ads +44 (0)1738 567700 www.equiads.net

Equimat +44 (0)1536 513456 www.equimat.co.uk a

Animal Health Company +44 (0)1787 476400

Equine Speedskip +44 (0)1989 769435

B Jenkinson & Sons Ltd +44 (0)1924 454681

Equestrian Supplies +44 (0)1254 831645 a Equestrian Vision +44 (0)1403 865320

www.equinehealthandherbal.co.uk a www.elico.co.uk a

Baileys Horse Feeds +44 (0)1371 850247

wwwbaileyshorsefeeds.co.uk a

Bedmax Shavings +44 (0)1922 621676

www.bedmaxshavings.com a

Brinicombe Equine +44 (0)8700 606206

www.brinicombe-equine.co.uk a

British Horse Feeds +44 (0)1765 680300

www.britishhorsefeeds.com a

Champion + 44 (0)113 2707007

www.championhats.co.uk

Charles Owen +44 (0)1978 317777

www.charlesowen.co.uk

Clarendon Equestrian Ltd +44 (0)1825 733361

www.clarendon-equestrian.com

Classic Showjumps +44 (0)161 765 2010 / 2014 www.classicshowjumps.com

Clipper Sharp +44 (0)1823 681076

www.equinespeedskip.com a

www.hiltonherbs.com

Holdsworth PR +44 (0)1903 892060

www.holdsworthpr.co.uk a

Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com a

Horse & Jockey Ltd +44 (0)1981 550467 www.capcover.net aa

a LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz aa Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk a Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com a Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

www.solocomb.co.uk

Spartan Equestrian Products +44 (0)1474 705065

www.spartanequestrian.com

Spoga + Gafa +44 (0)208 6818166

www.spogagafa.com

Sportmark by Signam +44 (0)1926 417300

www. sportsmark.co.uk a

Stable Safe +44 (0)7500 091650

www.stable-safe.com

Stormsure +44 (0)3333 441500

www.equestrianvision.co.uk a

Horse First Ltd +44 (0)2830 848844 www.horsefirst.neta

Mirrors for Training +44 (0)1902 791207

Taurus Footwear and Leathers Ltd +44 (0)1328 851432

www.equiami.com

Horse Health Trade +44 (0)2380 814360

EquiAmi Ltd +44 (0)1584 891049 Equine Management +44 (0)1825 840002

www.equineman.com a

Equisafety Ltd +44 (0)1516 787182

www.equisafety.com a

Exo2 +44 (0)1335 372600 www.exo2.co.uk

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com a

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

Friendship Estates +44 (0)1302 700220

www.friendshipestates.co.uk a

Fynalite +44 (0)1789 764848

Cox Agri +44 (0)845 600 8081

Gain Horse Feeds +44 (0)7912 197000

Creative Equine Marketing +44 (0)780 3728646

Global Herbs +44 (0)1243 773363

www.coxagri.com a

www.gainhorsefeeds.co.uk a

www.creativeequinemarketing.co.uk

www.globalherbs.co.uk

Dodson and Horrell +44 (0)1832 737300

Golly Galoshes +44 (0)7585 557775

www.gollygaloshes.com

Grays of Shenstone +44 (0)1543 483344

www.dogrocks.co.uk a

www.graysofshenstone.co.uk

www.DurangoBoot.com

www.nuumed.co.uk

Durango +1 740-753-1951

Hilton Herbs Ltd +44 (0)1460 270700

www.littlemaxshavings.com

www.silvermoor.com a

Merial Animal Health Ltd +44 (0)1279 775858

www.clippersharp.comt

Dog Rocks +44 (0)1628 822 243

Hemp Technology Ltd +44 (0)1986 835678

www.likit.com a

Horsefair +44 (0)1264 811425

www.fynalite.co.uk

www.dodsonandhorrell.com a

www.haroldmoore.co.uk a

Griffin Nuumed +44 (0)1458 210324

www.horsefair.co.uk a

www.horsehealthtrade.co.uk

Horses with Attitude +44 (0)1274 852139

www.horseswithattitude.co.uk

Horseware Ireland +353 42 9389000

www.horseware.com

Horslyx +44 (0)16973 32592 www.horslyx.co.uk

Hucklesby Associates +44 (0)1362 696309

www.hucklesbyassociates.co.uk

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334 www.rockall.info

Jack Murphy +44 (0)1768 867590

www.jackmurphy.co.uk

Kate Negus +44 (0)1249 740590

www.katenegus.com a

Keratex +44 (0)1373 827649 www.keratex.com a

Kevin Bacon’s +44 (0)1296 662473

www.merial.com

www.mirrorsfortraining.co.uk a

New Equine Wear +44 (0)1172 303700

www.newequinewear.co.uk

Parkgate Equestrian +44 (0)1306 631374

www.parkgateequestrian.co.uk

www.LifeDatalabs.com

Top Paddock +44 (0)1469 563995

www.trelawneequine.co.uk aa a

PelGar +44 (0)1420 80744

www.kbf99.co.uk

www.pelletbeds.com

www pelgar.co.uk

Pfizer Animal Health +44 (0)1304 616161

www.wormingyourhorse.info a

PressPoint +44 (0)1953 851513

www.presspoint.co.uk a

Rima Exports +91 972 1504005

rimaexport@gmail.com a

Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com a

Rockall +44 (0)121 5558334 www.rockall.info a

Saracen Horse Feeds + 44 (0)1622 718 487

Life Data Labs Inc +1 256 3707555

www.toggi.com

Pellet Beds +44 (0)1789 761333

www.parallaxplastics.co.uk

Kozi Kidz +44 (0)1302 746680

enquiries@letstalkhorses.co.uk a

Toggi +44 (0)113 2707007

www.top-paddock.co.uk a

Rockies +44 (0)1606 595025

Lets Talk Horses + 44 (0)1953 850678

www.taurusfootwearandleathers. co.uk a

Parallax Plastics Ltd +44 (0)115 966 3836

www.kevinbacons.co.uk

www.kozikidz.co.uk a

www.stormsure.co.uk a

www.rockies.co.uk a

www.saracen-horse-feeds.co.uk a

Seaquim +353 (0)8623 64609

www.seaquimequine.net

Science Supplements +44 (0)8456 800606

www.sciencesupplements.co.uk

Trelawne Equine Ltd +44 (0)8442 578585 Vale Brothers +44 (0)1239 614648 Vetericyn +353 91 796896

www.vetericyn.com aa

Virbac Animal Health +44 (0)1359 243243

www.equimax-tabs.com a

W F Young, Inc +001 413 526 9999

www.absorbine.co.uk a

Wahl +44 (0)1227 740555 www.wahl.co.uk a

Westgate EFI Ltd +44 (0)1303 872277 a Westgate Labs +44 (0)1670791994

www.westgatelabs.co.uk aa

Worklite Ltd +44 (0)1279 418052 www.work-lite.com a

Your Gift Horse +44 (0)1454 510102

www.yourgifthorse.com a

21st Century Horse Ltd +44 (0)844 880 69 68

www.21stcenturyhorse.com info@21stcenturyhorse.com a

To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

A sixth insertion is then added free of charge, producing a net cost of just £16.60 each.

34

Equestrian Business Monthly | December 2013 www.ebmonthly.co.uk

www.sherwoodforest-uk.com |

December 2013 Equestrian Business Monthly www.ebmonthly.co.uk

TEL: +44 (0) 115 942 4265

35

SAFETY IN THE SHOW RING

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