Equestrian Business Jan 2016

EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

Jan 2016 Issue 162

trade shows 2016

BETA Int Al Fares Inside...

launch it

New products revealed in 2016

SPOGA Spring AETA Let’s Talk Products

Get a leg up with the latest long boots, styles & brands

workplace pensions All you need to know about workplace pension rules.

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View our brand new Collection now on line www.sherwoodforestltd.com

Equestrian January 2016 Business www.ebmonthly.co.uk

Inside this issue...

4 News

The latest industry round up

12 Pension Advice

Read up on the latest workplace pension changes

14 Product Watch

What’s caught our eye this month?

16 Launch it

Brand new products, new to the market

22 Media Management Understanding your audience

72 SPOGA Horse 2016 The German way

76 AETA Preview 2016 Crossing the Atlantic

79 Al Fares Dubai 2016

Dubai’s hottest ticket

83 The Business of Sponsorship

Sponsoring a rider with Stubben

86 Mobile

Responsive Websites

24 Honeychop

Celebrating 30 Years

Creating optimal viewing

27 Trade Fair tips

88 Ken Lyndon Dykes

How to make the most of your visit

Celebrating the brightest and best

90 Business Matters The changing face of recruitment

92 Let’s Talk Products The low down on Long Boots

97 Directory

30 beta

Contacts at a glance

international 2016 A complete guide to the trade fair

98 New Year Resolutions

10 ideas to help you along

EQUESTRIAN Managing Editor

Production

Vanessa Britton Vanessa@ebmonthly.co.uk

Allison Kemp +44 (0)1953 852946 allison@ebmonthly.co.uk

Content Editor Cathy Wood +44 (0)1953 852941 editorial@ebmonthly.co.uk

Advertising Sales

Accounts Mel Boggia +44 (0)1953 852935 creditcontrol@ebmonthly.co.uk

Sharon Long Design +44 (0)1953 852931 Carra White advertising@ebmonthly.co.uk carra@ebmonthly.co.uk

Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

Equestrian Business, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK

enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Front cover image : SPOGA 2015

January 2016 www.ebmonthly.co.uk

Equestrian Business

3

uk news A round-up of the UK’s equestrian trade news

If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet@EBMonthly

FORWARD FEATURES February 2016

❚ The Future of Worming ❚ Coat Care & Show Preparation ❚ Energy & Stamina: Feeding for Performance ❚ Trade Show Review: BETA International ❚ 4 Business: Pest Control ❚ Let’s Talk Products: Horse Boots

March 2016

❚ Trade Show Reviews – Spoga and AETA International ❚ Competition Must-Haves The latest trends. ❚ 4 Business: Safety and Security ❚ Let’s Talk Products: Hats and gloves.

EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

Oct 2015 Issue 159

EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

Let’s taLk products

Nov 2015 Issue 160

Warm up with winter rugs

EQUESTRIAN www.ebmonthly.co.ukuk

Inside...

SeaSonal feed

Expert advice for winter

5 MinuteS With…

Mark Bryan from Black Country Saddles

Bringing buyers & suppliers together

XmAS GIfT GUIdE

Dec 2015 Issue 161

hay replacement Let’s taLk products

Fibre forup Warm winter with winter fashion Inside...

winter ailments

The latest advice

Inside...

NutritioN advice

For healthy hooves

Let’s taLk Products Short boots

launch it Brand new products

LIckS, TREATS ANd ToyS

YoUR HoRSE LIvE SUccESS

Our media pack and a full list of features for 2016 is available.

To get your hands on either of these, email: allison@ebmonthly.co.uk Furthermore, give us a call and see what we can do for you over the next 12 months.

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Equestrian January 2016 Business www.ebmonthly.co.uk

Outstanding achievement honoured T he British Horse Society recognised outstanding equestrian achievements at its annual awards on Friday November 27 at Saddlers Hall, London.

Among the recipients this year were people who have gone above and beyond to help horses in need, those that have spent hours teaching young people equestrian skills and those who have dedicated land for bridleways.

Former editor of Horse & Hound, Lucy Higginson, was awarded The Elywn Hartley-Edwards Award, which is given to a writer, broadcaster or publication whose work has been particularly beneficial to the wellbeing of the horse.

Lucy became the first female editor of Horse & Hound in 2002. Speaking on the day of the awards she said: “It’s lovely to be recognised when good work is done by teams of people. I accept this with thanks on behalf of the many great people I have worked with over the years.”

The President’s Award went to Joanna MacInnes, for her work for the BHS North England committee. She said: “It feels totally mind blowing. I can’t

believe it’s not somebody more deserving of it than I. “I have always believed in the whole ethos of the BHS. Everything I believe the BHS does for safety, getting horses off the roads through access or welfare are all things that are really good and essential for horses.”

Sue Coombe-Tennant has dedicated 30 years of service to The British Horse Society. After receiving her award she said: “It’s hard to believe that it has been 30 years. It’s been really good fun and I think it has been a nice way of giving back something for the fun I have had with horses. I have met great people and have done some really brilliant stuff over the years.”

RAF Shawbury were presented with the Tarquin Award, for making a significant contribution to equestrian safety. Squadron Leader Kim Leach was thrilled: “I just want to say a big thank you to the riding community in Shropshire who have really got behind us. This is just the start of a big campaign that will last for several years, hopefully we will carry on building those relationships and everyone will benefit.”

Noble Outfitters appoints sales manager

N

oble Outfitters has appointed Matt Cummins as Sales Manager for UK & Europe. Matt joins Noble Outfitters from Musto where he worked for five years as key account manager developing the equestrian and shooting business. He arrives at Noble with over 10 years’ experience across both the retail and wholesale country market.

Dates set for Outdoor Trade Show T he dates have been confirmed for the Outdoor Trade Show (OTS) 2016, which has been moved to a slightly earlier date of September 7-8 2016 at its usual central location, Stoneleigh Park, Warwickshire.

Reduced from three days to two in order to make it a more timeefficient show for exhibitors and visitors, the organisers will soon be opening for bookings.

OTS has come a long way since the inaugural event in 2006, where 46 exhibitors and 621 visitors were hosted in one hall at Stoneleigh Park. Last year, OTS celebrated its tenth anniversary and hosted 133 exhibiting companies and 1277 unique trade visitors, who attended the show to check out the latest products and innovations across the industry. It ultimately presents

a fantastic opportunity for retail visitors to see a wide variety of outdoor brands presenting clothing, footwear and accessory products in the exhibition halls, at the same time as allowing camping and caravanning retailers to browse through the hundreds of tents and caravan awnings on display outdoors.

Visit: www.outdoortradeshow.com

news

Creative displays rewarded T

wo creative equestrian retailers have jointly won a closely fought competition to celebrate the launch of Spillers Happy Hoof Molasses Free. Youngs Animal Feeds in Congleton, Cheshire and Martins Farm Shop in Arnold, Nottingham have each bagged themselves £125 worth of shopping vouchers for the festive season.

Claire Dyett, category manager

at Spillers says: “It was difficult to decide between Youngs and Martins as both have gone to considerable effort. Both displays are located in prime space, but where Youngs really stands out, Martins is very much in keeping with the brand.

There were some other excellent entries, but we felt overall that these two winning displays have more longevity.”

Youngs Animal Feeds in Congleton

Martins Farm Shop in Arnold

Changing lives through riding A

project to encourage more people with disabilities to benefit from horse riding has met with a seal of approval and is now set to move forward into a new era. Riding for the Disabled

Association (RDA), in partnership with Hoof, the British Equestrian Federation’s (BEF) participation initiative has launched ‘Accessibility Mark’, following a successful pilot of the scheme in

2015. Accessibility Mark delivers training and support to riding schools to help them provide a quality experience for clients with disabilities. RDA and Hoof hope that the accreditation will

Accessiblity Mark

encourage more people with disabilities to take up riding.

22 riding schools gained accreditation as part of the pilot project, and the scheme is now open to all centres approved by the British Horse Society (BHS), the Association of British Riding Schools (ABRS) and the Pony Club (PC). As well as encouraging riding centres to sign up to the scheme, RDA and Hoof will be spreading the word to wouldbe riders about the increasing opportunities for them to take up riding in their local area.

“Riding is a great activity that thousands of children and adults with disabilities already enjoy at RDA centres all over the UK,” says RDA Chief Executive, Ed Bracher: “With Accessibility Mark we will provide training, assistance and accreditation to riding centres, schools and clubs to encourage even more people to take part.

We are delighted that the pilot scheme has proved successful and look forward to signing up many more Accessibility Mark centres in the years to come.”

January 2016 www.ebmonthly.co.uk

Equestrian Business

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Westgate Laboratories POSTAL WORM COUNTS & TESTS

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news

New health and safety guidance

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Equestrian January 2016 Business www.ebmonthly.co.uk

he Chartered Institute of Environmental Health (CIEH) has published a new guidance document for people working in horse riding schools and livery yards in order to help them improve and implement safe working practices.

The guidance document, (Health and safety in horse riding establishments and livery yards - What you should know), was co-authored by Dr. Michael Sinclair-Williams and Karen Sinclair-Williams and builds upon previous guidance published by the CIEH. The publication is designed to share best practice and improve health and safety knowledge to aid horse riding businesses and those who regulate the industry so that they can protect and enable a safe environment for the wider horse riding public.

In 2015, 2.7 million people in Great Britain rode horses and the equestrian sector contributed £4.3 billion to the economy, incorporating consumer spending across a wide range of goods and services each year.

Whilst horse riding is an established pastime, there are risks involved. The environment can present hazards, such as falls from horses, fire, as well as potential injuries from being kicked when handling horses.

In addition to sharing best practice, the guidance document includes a legislative overview

for horse-related businesses and typical hazards found, as well providing guidance on implementing effective safety management systems for the work environment and individual work practices.

Under the Health and Safety (Enforcing Authority) Regulations 1998, local authorities are the designated enforcement authority for the Health and Safety at Work etc Act 1974 and its relevant statutory provisions for most riding establishments.

Under the regulations, horserelated businesses need to ensure they protect their employees, riding school clients, contractors and other members of the public including volunteers.

Co-author of the guidance document, Karen SinclairWilliams, says: “Whilst this document is meant to be considered as guidance for riding schools and other horsebased businesses, ultimately people should make their own assessments and use sound judgment to manage risks.

“We hope that businesses are able to use this document and ultimately, we want everyone who enjoys riding or handling horses to continue to able to do so whilst being safe and secure.”

The health and safety guidance document can be downloaded on the CIEH website: www.cieh.org/ health_and_safety_in_horse_ riding_establishments_and_ livery_yards.html

New bloodstock degree

T

he Royal Agricultural College has introduced a new bloodstock degree: Bloodstock and Performance Horse Management.

Commencing in 2016, the threeyear course will specialise in the bloodstock industry comparing science and business practices

to those within the sports horse industry.

The University has a proven track record for graduate employability, with former students securing high profile positions in the many facets of the racing industry.

Further details can be found here: www.rau.ac.uk

January 2016 www.ebmonthly.co.uk

Equestrian Business

7

news

Neue Schule’s CEO, Sarfraz Milan gets BEM S

arfraz Mian, CEO of Neue Schule, was shocked but delighted to be awarded a British Empire Medal for services to UK Trade in the British New Years Honours list. Neue Schule is a world leader in the technology of horse bits, providing high performance, superior comfort bits. Neue Schule bits exclusively use Salox Gold, a metal that has been designed specifically for use in the horse’s mouth and

Animal first aid made easy

Devil’s Claw joins Prohibited Substances List T

he 2016 version of the FEI Equine Prohibited Substances List came into force on January 1, with a small number of changes. Possibly the most significant of which is the addition of Harpagoside, more commonly known as Devil’s Claw as a Controlled Medication. This is an anti-inflammatory product with pain-relieving properties.

Devil’s Claw is frequently used in equine supplements, so check your shelves to make sure you are able to give the correct information to customers who compete at affiliated level.

The best advice is to recommend that competitors are extremely careful when using any supplements; there are no guarantees that any supplements are free of prohibited substances so customers should assess the need and the risk before embarking on the use of supplements.

The BEF’s National Equine Anti-Doping and Controlled Medication Rules (BEFAR) adopt the FEI’s Equine Prohibited Substances List in its entirety so the changes will also apply at National level. BEFAR applies to all riders, drivers and vaulters

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Equestrian January 2016 Business www.ebmonthly.co.uk

the company has built up an impressive clientele including Olympic riders. Mr Mian said of the honour: “I wasn’t expecting it at all, I had no idea until I received the notification. It was a very pleasant surprise - I felt quite numb really because I didn’t have any inkling about it. You just get on with whatever you’re engaged in and do it to the best of your ability.”

competing in any affiliated competition and competitors are reminded that testing can take place at competition of any level.

For horses and ponies not competing, Devil’s Claw remains a useful, natural herbal equine anti-inflammatory and analgesic for reducing inflammation in equine joints. It is often used as a replacement for phenylbutazone (‘bute’) and cortisone.

Commenting on the company’s website, Andy Bell, Managing Director or Horse Answers sought to quickly reassure customers: “What this does highlight is the effectiveness of Devils Claw and the difference it can make to horses with joint problems. We get amazing feedback from customers using our Premier Flex Plus and Bute Substitute and we know how it has transformed the lives of many horses struggling with arthritis aand other joint related problems.

“Be reassured that Devils Claw has not been added to the FEI list because it has been found to be harmful to horses, it is simply because of the power of its anti-inflammatory properties,” he says.

WINTER JOINT CARE COMFORT FOR JOINTS THE NATURAL WAY ALTERNATIVE TO BUTE (Phenylbutazone) VERY STRONG LIQUID SUPPLEMENT CAN BE GIVEN LONG TERM

RANGE INCLUDES: NoBute, NoBute Premium, Navilam ‘O’ & No Wheeze.

Available at Trade Prices.

www.animal-health.co.uk Tel: 01787 476400

January 2016 www.ebmonthly.co.uk

Equestrian Business

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news

Relocation, relocation, relocation!

L

eading animal health and equestrian products wholesaler, Trilanco, is delighted to announce the start of an exciting new chapter in the company’s history: its relocation to a new purpose built facility.

The silver spade ceremony to mark the official start of the seven million pound project was held on December 11 2015 after months of planning and negotiations.

Trilanco’s new facility will be located at Mill Farm in Kirkham, which is around six miles from its current base. The new distribution centre and offices will occupy a six acre site and will boast a 110,000 square foot warehouse that will house in excess of 12,000 product lines that are stocked by the company. The new facility will support Trilanco’s continued expansion and could also support the employment of up to 30 new team members in the future.

“We’re so pleased to be able to share this news with people as it’s been in the planning stages for some time,” says Martin Balmer, managing director of Trilanco. “We’ve been looking for the perfect site to move to for a while now as our ever increasing product range, customer base and the level of business we’re doing means we’ve outgrown our current location and need more space. The new facility, which is currently being built, is a significant investment for us at some seven million pounds, but it’s going to help us to continue to improve, grow and support our customers throughout the UK

Duralock goes worldwide

D

uralock Performance Fencing is starting 2016 on a high note. With recent extensive installations of Duralock at Newcastle Racecourse, Windsor Castle and Jockey Club estates, as well as Santa Anita Racecourse and Fair Hill Training Center in the United States, it’s been very busy festive season at the Chipping Norton HQ. Duralock continues to ‘go global’ with its UK manufactured product.

With markets in the South Pacific, including Japan, Australia and Korea, the successful reputation and trust in Duralock is spreading!

10 Equestrian January 2016 Business www.ebmonthly.co.uk

and beyond. Being able to build exactly what we want from the ground up also has significant advantages. We’re really excited about this next phase – it’ll be a big change as we’ve been at our current location since 1981, but we can’t wait.” The new site is due to be completed by the end of 2016.

To keep customers, suppliers and interested parties fully informed of the latest developments, the company has set up a blog documenting the build and relocation process. This can be viewed by visiting www.trilanco. com and clicking on the banner.

Silver Spade

SCT Masterclass Matthew Sampson - Tara Wilkinson

Sampson shows SCT apprentices what to strive for S

tubbing Court Training Ltd (SCT)’s determination to encourage and inspire its apprentices and employers to strive for the highest possible standards in the world of equestrianism was demonstrated in the latest of its exclusive Masterclass series.

Leading international showjumper Matthew Sampson spent a busy day at Parklands EC, Sheffield on November 20 coaching SCT apprentices and employers and giving them valuable insights on all aspects of training and riding.

SCT works throughout the horse industry to provide

world-class training for young people through the apprenticeship programme.

Apprenticeships enable young people to gain real, practical skills by ‘learning while they work’, which are much-desired in the equine industry. They also earn a wage and gain widely respected qualifications at the same time.

Matthew Sampson has long been a supporter of SCT’s apprenticeships, and says: “Apprenticeships are a fantastic way for keen young people to learn practical skills that will make them very employable in the future. It was great to see

new people coming for training at this Masterclass, and also to see improvement in people who have attended previous SCT Masterclasses with me.”

One Masterclass attendee comments: “This is a wonderful learning opportunity for apprentices. The Masterclass was very well-organised and offered a really high standard of teaching in a great venue – I would encourage any apprentice or employer to take up the opportunity to attend one.”

For more information on SCT’s Apprenticeships, visit www. stubbingcourttraining.com.

SARACEN RE-LEVE

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Regional Representatives South West NEW Maria Blackmore – 07736 825571 Midlands Kate Hayward – 07802 815596 Northern Sarah Rushby – 07894 611898 Central Claire Roberts – 07714 768250 South East Rosie King – 07736 881029 Scotland NEW Edward Walker – 07710 702789

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to support healthy digestion with optimum levels of antioxidants to maintain normal muscle function. Added blackcurrant flavour for palatability.

FEED THE DIFFERENCE

“I’ve been really pleased with the improvement in my horses since starting them on Re-leve®. I started buying it just for my ex-racer but it made such a difference to him in terms of temperament and way of going, I now feed 5 of my 8 horses Re-leve® and the other three will be fed on it during the winter months.”

Judith Costello

For nutrition advice or further information on our feeds please call,

Tel: +44 (0) 1622 718487 Email: info@saracenhorsefeeds.co.uk or visit www.saracenhorsefeeds.com working with

January 2016 www.ebmonthly.co.uk

Equestrian 11 Business

Pensions

Workplace pensions are you in the know?

Are you as an employer up to date with the changes in workplace pension rules? Ciara Bridge-Butler from the Pensions Regulator outlines what you need to do to comply and how you can find out more information.

T

he Pensions Regulator is warning equestrian businesses not to ignore the workplace pension. Workplace pensions law means all employers must assess all staff for automatic enrolment, put those who meet certain criteria into a workplace pension scheme and pay contributions into it.

Currently more than five and a half million staff have already been put into a scheme by the UK’s large and medium employers, but the vast majority of small employers have yet to reach the date their automatic enrolment duties start – this is called their staging date.

During 2016, around half a million small and micro employers will reach their staging date. For many of these employers, meeting their new workplace pension duties represents a cultural change – it will be the first time they have provided a pension for their staff.

A monster of a campaign

The ‘Workie’ character and the ‘don’t ignore the workplace pension’ message of the joint DWP/TPR advertising campaign was launched last year. Our message has been consistent since 2012, across successive campaigns that workplace pensions have changed and it’s the law for every employer.

The Pensions Regulator is here to provide information to help employers meet their duties and our website is the place for you to find out what you need to do and by when.

12 Equestrian January 2016 Business www.ebmonthly.co.uk

Plan ahead If your business has a staging date in the next two months you need to finish your preparations.

Lack of planning remains one of the key causes of noncompliance. We urge employers to start planning 12 months ahead of their staging date.

That message is echoed by the employers who have struggled to meet their duties because they did not start their preparations early enough.

Find out when you will need to act and what you need to do. With thousands of other employers going through the same process every week it is wise not to leave things until the last minute and risk non compliance and a possible fine.

who is involved?

Workplace pension duties mean all employers must assess their staff to check if they will need to put them into a pension scheme and they should ensure they

The Pensions Regulator The Pensions Regulator is the UK regulator of work-based pension schemes. We work with employers, business advisers, trustees and pension specialists giving guidance on what is expected of them.

Our principle aim is to prevent problems from developing. We use our powers flexibly, reasonably and appropriately, with the aim of putting things right and keeping employers and scheme on the right track in the long term. leave plenty of time to do this.

Staff who are over 22 and earn more than £10,000 per year will need to be put into a scheme, however lots of your staff may not meet this criteria. While this means you will not have to put these staff into a scheme, you will still need to tell them about automatic enrolment and give them the opportunity to join a workplace pension. You will also need to complete a declaration of compliance within five months of your staging date.

This is a legal duty and shows us what you have done to meet your duties – failure to do this will trigger compliance action.

schemes may be more suited to your type of staff than others.

You will also need to ensure it is compatible with your payroll solution.

When choosing a pension scheme you should consider costs and charges and what services are being provided – for example – some schemes will write to your staff on your behalf about automatic enrolment. More detailed information on choosing a scheme is available on the regulator’s website. http://www. thepensionsregulator.gov.uk/ en/employers/duties-checker/ outcomes/i-am-an-employerwho-has-to-provide-a-pension/ choose-a-pension-scheme-orcheck-your-existing-one/

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choosing a scheme Employers who do not have any staff they will need to put into a scheme should not set one up. They should however have one in mind in the event staff do become eligible or choose to join a scheme.

If you do need to find a provider, you should have a scheme in place six months before your staging date. You will need to find a scheme suitable for automatic enrolment and which is suitable for your workforce. Some

?

we’re here to help, don’t Risk a fine We understand that many small and micro employers are concerned about what they need to do to comply with the law.

Most employers want to do the right thing by their staff. To help, we have created a more user friendly interactive online journey.

Our website has been redesigned

to meet the needs of small and micro employers. It provides clear, direct information helping employers comply with the law and avoid the risk of a possible fine.

The step-by-step web journey includes simple questions which quickly help an employer establish what duties apply to them, for example, if they have staff they must put into a pension scheme. We have also updated the language in our letters and emails we send to employers.

Completing the online duties

checker means an employer receives communications from the regulator tailored for their circumstances. http://wwwthepensionsregulator. gov.uk/en/employers

The step by step guide to automatic enrolment All employers are sent our essential guide to automatic enrolment. The guide is also available on our website www.thepensionsregulator.gov.uk.

Here is a summary of the steps an employer needs to take: 1. Know your staging date. This will be on letters we send you but you can also use our online staging date tool.

You will need your PAYE details to hand.

2. Tell your staff about automatic enrolment and assess them. Our duties checker will tell you if you have staff you will need to put into a pension scheme.

3. Decide if you need help from a business adviser who can help you with some or all of your automatic enrolment duties.

4. If you have staff you need to put into a workplace pension you will need to set up a pension scheme. You will need to check your chosen scheme is compatible with your payroll software.

Complete a declaration of compliance. This shows us what you have done to meet your automatic enrolment duties

January 2016 www.ebmonthly.co.uk

Equestrian 13 Business

product watch Improved condition It’s all rosy at ‘O’Mega Shine is a new Hiho Silver! supplement released by the company that makes NoBute the original, The Animal Health Company. This oil supplement is pure cold pressed Hemp Seed Oil, boasting 87% omega oils (3,6 and 9). As the name suggests ‘O’Mega Shine helps to attain and maintain a show winning coat plus improved general condition too. Only 20mls a day is required to see results, making ‘O’Mega Shine great value for money on a high end supplement.

Hiho Silver has added five new styles to its Equestrian Collection. All pieces have had 18ct gold touches added but, instead of yellow gold as per the rest of the range, rose gold has been used. The five pieces to get this treatment are the Exclusive Sterling Silver Whip Bangle, Exclusive Sterling Silver Horse Head Bangle, Exclusive Sterling Silver Farrier Nail Bangle, Exclusive Sterling Silver Hunting Horn Bangle and Exclusive Sterling Silver Double Snaffle Bracelet.

RRP: from £85.00

www.hihosilver.co.uk

www.animal-health.co.uk

Shine on Rapide BV in Holland is a well known producer of horse and leather care products and is looking for UK stockists for its top quality products. Introduce something new in your store – bestselling Rapide’s Magic Gel! It’s in the name, this product is real magic! It detangles difficult hair and knots easily and leaves a silky natural shine. Besides that, it repels dust and dirt and restores the hair with a long lasting magical shine!

www.rapide-bv.nl

Perfect in pink

Step-by-step feeding advice As a horse’s lifestyle or workload changes, his diet needs to change too. When you stock a range of feeds, it may be difficult to find the right advice off the top of your head for each customer’s individual horse.

Allen & Page’s Barley and Molasses Free range works on a step-bystep system. Starting with Fast Fibre, a foundation feed that’s ideal as a starting feed, right up to Power & Performance for extra competitive energy requirements, the range has a feed for all energy levels and types of horse.

www.allenandpage.com 14 Equestrian January 2016 Business www.ebmonthly.co.uk

New to Pinewood’s extensive Autumn/ Winter collection for 2015/2016, is the women’s Henrietta Vest available in Realtree AP Pink/ Hunting Green.

As a comfortable fleece vest, it doubles up as the perfect outer garment for warmer days or as an additional layer under a jacket in chillier climes.

The Henrietta Vest’s adjustable hem and feminine cut is designed to suit the female form and provides optimal fit.

Available in Realtree AP Pink/Hunting Green, Pinewood’s Henrietta Vest is the epitome of stylish hunting apparel.

Available in sizes XS–XXL

www.pinewood.eu

Head collar set NuuMed’s Head Collar Set is a must for the serious traveller and horses that wear their head collars for long periods of time.

The luxurious four piece set is made using British wool with Velcro fastenings to make each piece easy to attach and remove as needed. The Headcollar Set is also machine washable, so keeping it clean isn’t a problem.

Available in black, brown and natural in sizes medium and large.

RRP: £21.00

www.nuumed.com

The premier digital marketing agency for the equestrian industry Got big plans for 2016? Request your free 30 minute strategy session and see how we can help you achieve them! Sign up at bit.ly/EQBIZMAG

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01888 544261 • info@4horse.co.uk January 2016 Equestrian 15 www.ebmonthly.co.uk

Business

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Tuffa set to show off in 2016 Alongside the Showtime boot introduced

by Tuffa in 2015, there is a new jodhpur boot for showing that is due to be launched this spring.

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he tailored Tuffa Junior Show Boot has the Tuffa rubber sole and steel shank providing grip.

The leather upper with pig skin lining means that they are durable and comfortable whilst still retaining the usual quality build expected from a Tuffa boot. Sizes start from Child 6 up to to Adult 7. The Tuffa Junior Show Boot will be available in Oxblood and Brown.

Working with experts in the field, Tuffa will also be launching The Sandringham boot designed specifically for Side Saddle riding. This boot is made with beautiful soft Italian leather and incorporates an elegant rubber sole and hidden zip to enhance the elegance and keep saddles scratch free. They are made with a shorter leg length to allow the rider to bend their knee without restriction.

The power of turmeric Turmericle is a new product from Australian company Boomerang Nutrition Ltd, available in the UK through Stance Equine.

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urmericle is a unique golden powder created from a blend of turmeric (curcuma longa), powdered coconut oil (PowerStance), ground black pepper and resveratrol. Turmeric has a long history as a traditional medicine and is believed to have antiinflammatory properties.

Turmericle may be used for: skin allergies and sarcoids, boosting circulation and blood flow, inflammation of the joints and muscles (arthritis). The inclusion in Turmericle of coconut oil and

black pepper aids the absorption of the turmeric and resveratrol in the digestive system, increasing the benefit, plus the benefits of feeding coconut oil. Resveratrol is a naturally occurring compound found in cocoa beans and red grape skins and is better known as the health promoting component of red wine! It may help to boost the antioxidant properties and so amplify the benefits of turmeric, coconut oil and ground black pepper. All in a no mess, no fuss, ready to feed powder!

Find out more at www.tuffaboots.com

Find out more about the product at www.stanceequine.co.uk

Contact: +44 (0)1953 880914, sales@tuffaboots.com

Contact: +44 (0)1488 73322, piers@stanceglobal.com

Thunderbrook Equestrian launches new Daily Essentials balancer Thunderbrook Equestrian has launched an exciting new product to sit alongside its two main feeds, Base Mix and Condition & Compete, and the Healthy Herbal Chaff.

“

Base Mix fed together with Healthy Herbal Chaff are two of our best selling products as Base Mix provides all of the required vitamins, minerals, pre and probiotics and essential nutrients in a quality base of linseed, nutritional yeast and rice bran, without any of the waste by product fillers and bulking agents found in most commercial feeds,” says Dr Deborah Carley, senior nutritionist and founder of Thunderbrook. “However some horses are extremely good doers and for them a high specification vitamin, mineral, probiotic and essential nutrient

16 Equestrian January 2016 Business www.ebmonthly.co.uk

balancer is more appropriate as it contains negligible calories.

For these good doers no additional hard feed is required – just a spoon size measure of Daily Essentials fed dampened down with a handful of Healthy Herbal Chaff alongside plenty of good quality forage.”

Daily Essentials is incredibly good value for money. At just 70p per day to feed a large 500kg horse, it provides the full daily recommended rate of the

main vitamins, minerals, and essential amino acids according to National Research Council guidelines. It has high levels of all B vitamins which are needed for healthy energy metabolism, so it is an excellent product for competition horses too. Daily Essentials is negligible in sugar and starch, so it is an ideal balancer for horses prone to laminitis or Cushings.

Find out more at www.thunderbrook.co.uk Call the free nutritional enquiry line on +44 (0)1953 797050

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Looking good, chaps!

Toggi’s much-anticipated new collection of half chaps and gaiters is the culmination of 18 months of research, design and development.

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vailable for delivery from the end of January, three half chap designs – Toggi Castor, Chelmsford and Glint – and one gaiter – Toggi Carlisle – make up this stylish new collection that combines comfort, style, performance with exceptional value for money.

The Toggi design team undertook extensive sizing and fit research, in which calf heights and circumferences were measured to ascertain the most appropriate dimensions for the UK and Irish market.

Subsequently, fit and wearer trials were conducted to assure optimal comfort and fit, together with the durability of the chosen leathers.

Understanding that in store presentation is crucial to maximize sales, the Toggi

design team has invested significant time to ensure this new collection is packaged and presented to perfection. The packaging has been designed for breathability, with mesh side panels and a zip closure that allows for easy storage when not in use. The full colour POS insert details full measuring information and a comprehensive size chart to ensure your customers achieve a beautiful, custom fit.

The result is a collection that has received exceptionally positive feedback, with retailers keenly anticipating first deliveries.

The Carlisle gaiter is made using a premium full grain

leather, offering the style and performance of a full length competition boot. Featuring an elasticated panel for a contoured, tailored fit, Carlisle provides exceptional style and a custom fit, without the custom price tag.

The Castor half chap is made from natural tumbled leather which complements Toggi’s new range of performance Cuban Heeled jodhpur boots perfectly.

The super soft natural leather and elasticated panel allows the Castor to offer a contoured custom fit feel, providing an exceptionally secure leg position.

Ideal for everyday use, the Chelmsford is made from super

For more information contact your regional Toggi rep www.toggi.com Call: +44 (0)1132 707000 or Email: info@toggi.com

New Leather Therapy W.F. Young, Inc., maker of Absorbine products, has acquired the Leather Therapy brand and its complete product portfolio, adding this line of quality leather care products to its family of trusted brands.

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he Leather Therapy product line of innovative formulas offers a range of options for addressing leather care challenges, from the Leather Restorer and Conditioner which actively inhibits mould and mildew, to the patented Leather Laundry Solution to easily clean and condition leather and sheepskin in the washing machine. The Leather Therapy line complements Absorbine Horseman’s One-Step products, to meet leather care needs, whether it’s daily maintenance or the toughest restoration.

The Leather Therapy brand includes cleaning, conditioning and maintenance products for all leather care. The brand was established 20 years ago and it has been highly

soft suede leather with an elasticated panel and full length YKK zip.

Toggi Glint children’s half chap is made from a soft synthetic material with an elasticated panel and full length YKK zip for a superb fit and exceptional comfort. Featuring a shooting star motif to match Toggi’s ‘Gleam’ gloves and presented in eye catching packaging featuring children’s cartoon characters.

regarded for its performance ever since. Leather Therapy Restorer and Conditioner and Leather Therapy Wash have been particular best sellers, recognized as top products by US publication, Horse Journal, many times.

The Leather Therapy Tack Wash cleans tough dirt and grime and helps leather to stay strong and supple when used for regular maintenance. Leather Therapy Restorer and Conditioner is a blend of rich replenishing oils formulated to transform dry, hard leather. It is ideal for restoring old, dried out leather and inhibits mould and mildew.

The Leather Therapy Leather Laundry Solution is designed to be used in the washing machine for natural and synthetic leather and sheepskin items. It restores the soft feel of suede or smooth leather; one wash will bring life back to the on leather full seat breeches, full and half chaps, sheepskin saddle pads and leather clothing. Use with Laundry Rinse

and Dressing added to the rinse cycle of the wash. Both formulas are pH-neutral and biodegradable with anti-static properties.

The Leather Therapy Saddle Pad and Blanket Wash is a lavender scented laundry concentrate for natural and synthetic fabrics.

It helps sanitise and eliminate odours from rugs, saddle pads, boots, wraps and girths with anti-static properties.

Find out more at www.absorbine.co.uk or www.facebook.com/AbsorbineUK. Visit stand E-2-2 at BETA to see our line of Absorbine products January 2016 www.ebmonthly.co.uk

Equestrian 17 Business

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Tredstep expands successful Renaissance Boot Collection Tredstep presents the rebirth of beautiful classically designed boots reinterpreted to offer the rider unparalleled performance, comfort, and fit.

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he new ‘Donatello’ field boot incorporates the first ever design of a top class tall boot which flexes with the rider, enhancing the effectiveness and comfort of the riding experience. This innovation is enveloped in exquisite leather and beautiful lines offering unsurpassed sophisticated luxury.

The Donatello field boot is a firm favourite and is a classically beautiful boot with exceptional fit and comfort for top rate performance. A slim contoured fit is ensured

by the rear stretch panel and top gusset. This Tredstep innovative design supports a comfortable flexion of the ankle which reduces the break in time of the boot.

The Donatello is handcrafted using premium full grain nappa leather and supple leather lining. It has a classic European top line, side spur rests, rolled toe cap and swagger tab with a full length heavy duty ykk coil zipper.

It is fitted with a moulded sport high impact cushioning footbed with a dry-lex moisture wicking top layer,

and a forked Bartoli composite mid sole with an advanced shank providing stability and reducing foot fatigue. A neatly trimmed ribbed outsole provides balance and stability at all times.

Due to customer demand it is now available in Brown (pictured) which will be launching at BETA International.

As part of the show, Tredstep will be unveiling numerous significant additions to its collections including breeches, half chaps, tall boots and paddock boots.

Find out more at www.tredstep.com To book an appointment to view the new range contact sales@tredstep.com

CushCare Supplement Following the success of CushCare Condition, Dodson & Horrell is pleased to launch the new CushCare Supplement.

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ome horses and ponies need extra hormonal and metabolic support but not all of these horses need extra calories. CushCare Supplement contains all the benefits of CushCare Condition without the calories and is suitable for overweight horses and ponies and those who are prone to laminitis.

Containing Dodson & Horrell’s patented QLC antioxidants for immune support, biotin and less than 5% total starch and sugars, CushCare Supplement is ideal for horses and ponies prone to laminitis. The supplement also contains cinnamon for nutritional support of insulin function and chaste tree berries to promote a normal hormonal balance. In addition, CushCare Supplement is perfect for older horses and ponies, containing live Actisaf yeast for healthy hindgut function as well as

18 Equestrian January 2016 Business www.ebmonthly.co.uk

glucosamine and mobility herbs for nutritional support of the musculoskeletal system and joints.

The results of the company’s 30 day feeding trial speak for themselves: 100% of horses maintained a healthy bodyweight, or lost weight if they needed to. Over half of owners on the trial reported that their horse’s coat had improved and that their horse’s appetite was better.

60% of owners felt that their horse’s temperament and quality of life had

improved while on the trial.

Shannon’s owner noticed a real difference while trialling CushCare Supplement: “He loves it! He was never a particularly picky eater, but he would quite often pick out the carrots and apples, eat half of the feed then leave the rest to

revisit later. Since introducing the supplement, he literally licks the bowl clean every feed! And I don’t blame him – it smells divine!

“Since starting on CushCare supplement, his coat looks amazing. Usually after a clip, it takes ages to get the shine back, but it was there after a day this year. For a 26-year-old, his energy levels are good, his appetite is good and his initial stiffness when starting work has decreased. I’ve been very impressed with the product, and was delighted to have been able to trial it.”

CushCare Supplement can be fed on top of the horse’s existing diet and is ideal for older horses and ponies or those who need extra hormonal or metabolic support.

Find out more at www.dodsonandhorrell.com Contact: +44 (0) 1832 737 300, enquiries@dodsonandhorrell.com

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New Helmet Hat from Back on Track The new Back on Track Helmet Hat is the perfect antidote to riding in cold weather, keeping the rider warm and cosy under a riding hat with added health benefits.

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he Back on Track range of high performance clothing and horse wear promotes a feeling of well-being through the use of advanced technology with foundations in ancient Chinese medicine.

Developed in Sweden, Back on Track products are widely used by professional riders worldwide.

The new Back on Track Net Fleece Helmet hat is an excellent product for the forthcoming cold winter months. The Net Fleece Helmet Hat is designed specifically with riders in mind, to provide a snug fit underneath a riding helmet. The mesh netting which covers the crown

of the head is very thin so it doesn’t affect the fit of the helmet and the fleece around the lower edge ensures the warmth stays protecting ears and higher vertebras of the neck increasing blood flow.

Both the mesh netting and the fleece around the lower edge are made from Back on Track’s unique Welltex fabric.

All Back on Track garments are made from Welltex fabric with infra-red technology. Ceramic particles are fused into the fibres of the fabric, causing heat to radiate back towards the body.

This reflected long-wave heat increases blood circulation,

Back on Track products increase well-being, maximise training and performance and ensure relaxed and supple muscles.

Back on Track rugs, wraps and braces are available for horses, humans and dogs. The Back on Track Net Fleece Helmet Hat is available in black in sizes small to large with an RRP of £19.00.

relieves joint tension, improves performance and helps avoid injury. Users report a real difference in their horses’ suppleness when using Back on Track as part of their warm-up routine, and the effect is also beneficial for people, whether enduring the rigors of working with horses or other activities.

Find out more at www.backontrack.com/uk/home/ Visit stand C-4-2 at BETA

Fancy footwear from Kanyon Outdoor The new year promises exciting new developments for Kanyon Outdoor with a completely new range of classic and contemporary country, riding and ankle boots which will complement its current best selling styles perfectly.

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anyon Outdoor takes pride in providing customers with the best possible range of premium quality, stylish and durable outdoor footwear that offers

superior comfort and fit.

Designed by its own in-house design team and manufactured in Europe using only the finest materials, the new range will feature long country boots, long

and short riding boots which utilise Kanyon’s very own ‘riding outsole’ and also a number of ankle boots that will provide comfort and durability.

Kanyon Outdoor has developed footwear that not only exceeds the demands that are placed upon it, in a day to day environment, such as horse riding, but that also look stylish enough to be seen around town too. It strives to continually develop new pioneering ideas and manufacturing processes, such as the innovative waterproof

membranes, which provide breathable comfort for all day waterproof wear or the extra comfort footbed that is ergonomically designed to ensure maximum comfort all day. The current range of long boots are designed in various calf fittings to suit different requirements when it comes to sizing and how the boot fits. The new range from Kanyon Outdoor will continue this tradition and the new long boots will also be available in additional calf fittings for optimum comfort and fit.

The Kanyon Outdoor brand has gone from strength to strength, which is a reflection of the passion and dedication it puts into each and every product sold and is shown in the increasing requests from retailers to stock the brand.

If you are interested in becoming a Kanyon Outdoor stockist, you can visit at BETA International on stand P-7-1.

Find out more at kanyonoutdoor.com Contact: info@kanyonoutdoor.com call +44 (0)8707 706600 January 2016 www.ebmonthly.co.uk

Equestrian 19 Business

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OneK Helmets hit the UK New for 2016 the prestigious OneK brand is now available to the UK market.

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ffering style, class and elegance with an aesthetically pleasing design, OneK boasts advanced technology with the added peace of mind of all current standards including ASTM, VG1 and PAS with the Kitemark.

OneK offers something for everyone from suede for the traditionalists to Swarovski crystals for the glamorous!

Look out for OneK this year with its plethora or innovative products to follow!

One K Helmets are distributed by SLK Ltd Contact: +44 (0)7960 222448

EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

Dec 2015 Issue 161

hay replacement

Already a market leader in Europe and America and worn by Swedish Event rider Ludwig Svennerstal, OneK is the ultimate in rider protection.

The OneK outer shell is a polycarbonate and advanced ABS composite with two side, front and back vents. Minimal stocking Is required due to the multiple liners fitting into shells to get the perfect fit, making these helmets the perfect solution for shops.

The linings provide ultimate flexibility for growing children, shared helmets or for women who wear different hair styles.

Stock only two shells and four extra liners and you have the tools to fit up to six different head sizes.

There is also an Air-Pump system that enables a customised individual fit.

EQUESTRIAN

Fibre for

winter EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

Oct 2015 Issue 159

EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

Inside...

NutritioN advice

For healthy Let’s taLk products www.ebmonthly.co.ukuk hooves

Sept 2015 Issue 158

Let’s taLk Products Short boots

YoUR HoRSE LIvE SUccESS

EQUESTRIAN Warm up with winter rugs Bringing buyers & suppliers together

Inside...

SeaSonal feed

Let’s taLk products

Expert advice for winter

5 MinuteS With…

Mark Bryan from Black Country Saddles

Yard tools and equipment Inside...

brilliant bedding

Market trends & product development

product watch

Nov 2015 Issue 160

XmAS GIfT GUIdE

ASk ThE ExpERTS

New on the market

Let’s taLk products

Warm up with winter fashion Inside...

winter ailments

The latest advice

launch it Brand new products

LIckS, TREATS ANd ToyS

20 Equestrian January 2016 Business www.ebmonthly.co.uk

is Booming!

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hat was 2015 like for you? For us here at Equestrian Business, we have experienced one of our best ever years in business and would like to thank all of our readers, advertisers and supporters for being a part of that success. Is goes without saying, that we are eagerly looking forward to what 2016 holds in store for the equestrian industry. Attending BETA in January will provide us with the opportunity to meet lots of people old and new, so please feel free to stop by our stand D8.4 for a chat. Further afield, we’re looking forward to the Rio Olympic Games in August, with one of the real highlights seeing our equestrian teams

in action. With an expansion to both our sales and editorial teams at the end of 2015, we’re already planning new features and would like to know what you think too. If there’s anything you would like us to cover, or have an idea to put forward yourself, don’t be shy – let us know by sending an email to editorial@ebmonthly.co.uk. We are expanding our business section as well as covering more topics related to running an equestrian related business on a regular basis. Likewise, if you are a manufacturer with a new product or a retailer with a story to tell, we want to hear from you.

Equestrian Business celebrates

it’s 15th year of publication in 2016, and it remains the UK’s only independent publication for the equestrian trade.

With a wealth of expertise in marketing and design, we provide the perfect forum for you to reach your target audience. Also available to view online via a login system, our widespread readership now extends worldwide. If you have something worth shouting about, we will do all we can to ensure you are heard across the equestrian industry.

Equestrian Business: make sure you get involved in 2016 and together well make it a year to remember.

January 2016 www.ebmonthly.co.uk

Equestrian 21 Business

Marketing

Media Management understanding your audience It used to be relatively easy to predict which publications your audience was likely to buy, but as digital advertising continues to grow, it is now essential to combine both online and offline media management in all of its many formats, if you are to create a successful campaign.

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e asked specialist equestrian and countryside PR and marketing agency PressPoint, whether printed publications are still an important part of media management and what your options are for reaching your audience online?

The value of printed publications

Figures made available from PwC’s Global Entertainment & Media Outlook 2014-2019 predict that the amount of money spent on newspaper advertising is set to decline by £290 million during the next five years, however, this doesn’t mean that offline advertising is dead, and when used well, it can still be an extremely effective way to reach your targeted audience.

Despite its decline, printed media such as magazines and newspapers have some distinct advantages over the online approach. According to the Journal of Research, multi media advertising options such as videos and links are distracting to the reader, and the study suggests that consumers might not take in digital content in the same manner they absorb printed material.

Moreover, with printed media, the consumer decides how long they stay on a particular page of a publication without having to scroll down or click to read more. Another major advantage

22 Equestrian January 2016 Business www.ebmonthly.co.uk

of printed media facing a decline in advertising is that there is less competition, helping your brand to stand out from the others.

In addition, printed material has a much longer life span and magazines often get passed on, which gives the advertiser more opportunities to get their message across and in front of the right people.

Online media – maximising your opportunities

Study after study has shown the huge surge in consumers who now go online to find out the information they need, and with the growth in mobile devices this trend is set to continue.

This means it is essential to maximise the number of online media opportunities if you want to successfully engage with your chosen niche, and there are numerous ways of achieving this.

Content creation

Whether the aim is to educate, entertain or raise awareness of a brand, creating content that is easy to share and eye-catching such as videos, slide shares, infographics, glides, galleries, newsletters, eBooks, case studies and whitepapers are all excellent ways of letting people know about your brand and what it does.

When creating content, think about your niche and what you feel they want to see and what they are likely to share.

Blogging

Blogging is an option that is open to everyone; it doesn’t have to cost anything and it offers an easy way to engage with your niche and your potential customers.

Blogging is also an easy way to build backlinks to your main site, thus helping its ranking, and it also aids in building consumer trust by providing up-to-date information and giving potential buyers an insight into how your brand works and thinks.

If you decide to use blogging as a platform, update your content regularly, ask your readers the questions they want you to answer, make sure the posts contain useful information that give value to the visitor, and add social media links so your content can be shared at the click of a button.

Press releases

One affordable way to maximise online opportunities is to make use of the many press release sites that are now available. These provide an ideal opportunity to announce your brand’s latest news, product developments, or anything that might be of interest to your niche, however, targeting your message is crucial if this approach is going to be a success.

Send your press releases to the

appropriate media – including all of the blogs and websites in your niche – and contact your local newspaper to gain some interest from a community perspective.

Also make sure you have the right contact, journalist or editor for the best chances of success.

Outreach blogging and Social Media

Another effective way to reach your audience is outreach blogging and social media. For outreach blogging, find blogs in your niche that attract a large following. Before contacting a blog owner, read the blog and gain a good understanding of it before offering them content that is valuable to their audience.

Social media is also a useful, free tool that can be used to get your brand noticed online. Follow the influencers in your niche; find out how they approach social media and then adopt a similar way forward.

If you are looking for a fresh approach to your PR and marketing in 2016, contact PressPoint for further details on +44 (0)1953 851513, email enquiries@presspoint.co.uk or visit www.presspoint.co.uk

WORKING

The Experts trust 3D worming

TOGETHER

FOR MORE EFFECTIVE EQUINE WORMING

WILLIAM & PIPPA FUNNELL THE BILLY STUD

& KATIE JERRAM

Equine professionals William and Pippa Funnell, Katie Jerram and The Pony Club trust the 3D Worming approach from Virbac, for year round protection.

Tried and trusted brands Equimax and Eraquell fit perfectly into the 3D worming approach.

THE PONY CLUB

Reduce spit out with the easy to use and easy to handle ergonomic syringe. Treats horses up to 700kg quickly and effectively.

For horses that are difficult to worm - Equimax and Eraquell Tabs can simply be added to feed.

The Tabs treat horses up to 800kg and come in a handy resealable tube.

Brought to you by Virbac, manufacturers of Equimax and Eraquell

GET THE RIGHT ADVICE AND GIVE THE RIGHT ADVICE:

3dworming.co.uk FOR EFFECTIVE, SUSTAINABLE PROTECTION Further information available from: Virbac Ltd, Woolpit Business Park, Windmill Avenue, Woolpit, Bury St. Edmunds, Suffolk IP30 9UP. Tel: 01359 243243 www.virbac.co.uk.

Use medicines responsibly. www.noah.co.uk/responsible Equimax速 is a registered trademark of Virbac SA. Equimax速 contains ivermectin/praziquantel. POM-VPS Eraquell速 contains ivermectin. POM-VPS

Shaping the future of animal health

company profile

Celebrating 30 years of

It is an exciting year for family business Honeychop, as it celebrates its 30th anniversary. Part of the business himself, Stephen Honeywood describes the company’s background and looks to the next thirty years.

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he Honeychop range is lovingly produced on the family farm in the heart of rural Suffolk. We use the highest quality Conservation Grade oat straw, which is home grown, or locally sourced, from our carefully selected British growers at ‘Fair to Nature’ standards.

In the beginning

Robert and Valerie Honeywood were seventh generation farmers looking for a new way to diversify from the family farming business.

One day in 1986 their daughter brought home her first pony and along with her, a bag of chaff, which then sparked an idea.

Having examined the chaff, it

appeared to be nothing more than poor quality straw mixed with molasses and Robert knew he could produce a superior product; so that is exactly what he did. Being a family business, Val wanted to come up with a name that was close to home and meant something so she used the prefix of ‘Honey’ (from the family surname) along with the word ‘chop’ which is another common term meaning chaff, which gave her Honeychop. The initial emphasis was always on quality, consistency and attention to detail and still 30 years later they remain the core values of the business.

Moving on

The logo and bags have been developed over the years, but the biggest change is the machinery.

Back when it all started the straw was fed into a mixer by hand and product was made in batches of 40, which would take over an hour.

Today everything is run though our state of the art packing line and we can produce up to 400 bags per hour. With the new machine came our new packaging and we feel our branding is now stronger than ever and clearly identifiable in any store.

Standing out from the crowd

Unlike many other fibre feeds on the market, Honeychop is produced using only oat straw. We do not and will not use cheaper and less digestible wheat and barley straw; we want to produce the best possible product, and in our eyes that requires using oat straw. Oat straw is softer, has a lovely golden colour and tends to be the most palatable straw due to lower lignin content, which

24 Equestrian January 2016 Business www.ebmonthly.co.uk

makes it easier for horses to digest.

The oat straw used in Honeychop products is sourced from our own or specially selected Conservation Grade farms.

One stipulation to be a member is that 10% of the farmed area is committed to a range of wildlife habitats thus ensuring the natural species of the countryside are able to flourish. We can trace every bag of Honeychop right back to the field in which the straw was originally grown. As well as being UFAS accredited, all our crops are grown for human consumption; so our customers can be assured that the quality of the feed is of the highest standard.

What’s new

We have just given the Honeychop website a makeover so make sure you pay it a visit! More excitingly last year we launched our Honeychop Star program. Alongside our sponsored rider, international show jumper Tim Page, we now have seven Honeychop Stars.

The Stars all come from different backgrounds and were the chosen seven out of hundreds that applied for the opportunity back in September. They now all have their very own blogs on our website, a monthly feature in their local magazine, Honeychop goodies and lots of support over the coming year. `

Support for retail stockists

As a family business we really do care about supporting all of our stockists big or small. We

supply and support a large range of wholesalers, which means retailers are able to buy in large or small amounts as and when they need to, rather than having a direct account and having to take stock that isn’t needed and takes up valuable space.

We support retailers wishing to promote our range with literature, special offers, store visits and we try to make sure everyone is on our stockist locator on our website (if you are not on there and wish to be added, please contact us).

Without a price increase for the last three years, Honeychop continues to offer good margins on a quality product.

Plans for the future

With the huge success of our new Free From Chopped Oat Straw product we have a few ideas in the pipeline, so I’m sure you will see some more products added to our Free From range in the future. But our real plan for the future is to continue to produce a high quality range of fibre feeds, so here’s to the next 30 years.

If you would like to stock our products please visit us at BETA on stand number B-2-2 or contact the office on +44 (0)1359 230823.

The Unique High Fibre Oat Straw Range Celebrating 30 years

As a family business we really do care about all our retailers, no matter how big or small

All our feeds are a great source of quality fibre Come & see us at BETA stand B 2.2 Or find out more about all our products at: @ Honeychop Horse Feeds

@ Honeychop

@ Honeychop @ Honeychop Feeds

January 2016 www.ebmonthly.co.uk

Equestrian 25 Business

company profile

under the spotlight

US company Shapley’s innovative products are beloved by amateurs and professional alike.

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hapley’s is a small family owned company that has been in business since 1938. The company is trusted by horsemen around the world for its superior and innovative equine health and grooming products many of which are unique and unavailable from any other company. The Shapley’s team are horse people themselves and compete regularly with international riders. In fact, many top riders from different countries involved in different breeds and disciplines, including Olympians, rely on Shapley’s to make their horses look their best and keep a healthy coat.

Shapley’s is a corporate sponsor at many international shows in show jumping, dressage, eventing and reining and is trusted by the top riders, but made for everyone who wants their horse to look its best.

A Shapley’s spokesperson says: “Our innovative products are unique and made by horse people for horse people. We understand the everyday needs of making our horses look their best and

26 Equestrian January 2016 Business www.ebmonthly.co.uk

we make the products to do so, efficiently and economically. Our aim is to develop products that are top quality and deliver results.

Our best known product is our Original MTG, developed by Mr. Henry E. Shapley over 75 years ago, which is used worldwide as a guaranteed remedy for rainrot, scratches, greasy heal, and other skin conditions as well as for growing hair. Our line includes such innovative products as Show Touch Up colour sprays, oils for body clipping and deep conditioning, waterless shampoos that actually clean to the skin as well as get rid of stains while providing a deep shine to all coats, a silicone spray that doesn’t contain fillers like alcohol and therefore is not drying to hair, colour enhancing shampoos with added conditioners to seal each hair after colouring as well as many others.

“Shapley’s mission statement is that our customers, human and equine, come first. We will always maintain our tradition of innovation driven by your requirements.”

Advice

Trade FairTips Exhibiting at a trade fair is expensive and it is important that you get a good return on your investment. This isn’t just calculated monetarily either; trade fairs offer many opportunities in networking and brand promotion that may not result in net gain financially, but will prove fruitful in the end.

I

If you are still deciding whether to exhibit at a trade fair, there are many considerations to weigh up: is it the right audience for you?

How many delegates will be attending? Can you boost your profile at the event with seminars or sponsorship? Will you get value for money on your stand and will its size and facilities be suitable for your needs? Is the cost of travel – particularly overseas – justified by the reach of the show?

If you are thinking of attending a trade show in coming years, it makes sense to try to visit as a delegate first, to gauge the visitors and trade stands present.

This also gives you a chance to get a feel of the type of stands on offer and how your competitors approach the exhibition.

Make the most of it

If you have taken the plunge and have a stand, make sure you squeeze every last drop out of the opportunity. Before you go you need to plan the obvious points: you need to design your stand graphics, confirm what display furniture is included and plan transport and accommodation.

But just as important is setting goals for the event. These will vary depending on why you are attending. For instance if you are launching a brand new company

"If you are launching a new product, seek out ways to promote your new innovations” you need to make sure you make new appointments with key contacts, ensure you are clearly branded and easy to find and hand out samples to potential customers. If you are launching a new product, seek out ways to promote your new innovations – many shows run innovation awards and special displays dedicated to brand new products so investigate how you can get involved in these.

Stand details

The look, size and positioning of your stand is key. The look is essentially down to you – although there will be a framework to adhere to when it comes to sizes, walls, the use of structures and facilities such as

power points and lighting, you do need to think carefully about your stand design. Check that the pop ups and posters all carry the latest branding and if you are launching a new product make that very prominent. Your stand also needs to represent what you want to do at the show – for instance if you have a wide range of products to sell you will need plenty of shelving, racking or stands, but if you will be there to network and close deals, then perhaps a seating area and a table will be key.

A prime position on the end of a row or near an entrance or exit is best, but these come at a premium – obviously the earlier you book the more chance you have of securing a useful location.

You might want to think about the location of your competitors too – if there is someone who makes a very similar product you might want to be positioned a distance away. However, if a large industry leader is nearby they could attract a lot of footfall your way.

Attracting attention

The look of your stand should reflect your business. What you produce will be entirely individual but if you do not already have strong brand guidelines to stick to, it might be worth considering what exactly your branding is.

There are many stand design and graphics companies who tout for your business, but they will also need good input from you first – and the stronger your ideas, the better the outcome.

The design should give a good impression of your business at a glance. If your product and company is sporting, then you’ll what clean lines and bold primary colours; if you’re aiming firmly at the country house set then you’ll want to evoke the earthy tweed lifestyle. But whatever the minutiae of the design, there are also some universal rules when it comes to the look of your stand: ❚ Clear the clutter – this means no half eaten sandwiches, boxes

Be smart To get the most out of the cost of exhibiting at a trade event, you need to set goals.

S.M.A.R.T goals are Specific, Measurable, Achievable, Relevant, Timed and Targeted.

January 2016 www.ebmonthly.co.uk

Equestrian 27 Business

advice

People power ❚ Key to your success at a trade show is the people who work on your stand.

Here are some tips for top presentation. ❚ Stay positive – use body language that is open and welcoming, yet professional ❚ Smile and make eye contact with passers by to encourage them onto your stand ❚ Greet visitors cheerily and ask open questions to encourage conversation ❚ Don’t talk amongst yourselves or sit in a corner – nothing could make you look less interested in talking to visitors ❚ Allow everyone regular rest breaks. Working on a trade stand is tiring and you need everyone on top form throughout the day. ❚ Keep track of leads as you go, prioritising those that are very hot so you can follow them up immediately

28 Equestrian January 2016 Business www.ebmonthly.co.uk

“A prime position on the end of a row or near an entrance or exit is best, but these come at a premium” of leaflets or empty coffee cups left lying around ❚ not too much on display as it can all become ‘meaningless noise’ ❚ not too little either or it won’t attract any attention ❚ displays that are easy on the eye and well-lit. Lighting is all too often forgotten, but even in a big exhibition there are dark corners, so make sure you have prepared well for your lighting requirements ❚ interactivity – can you include something to taste, smell, listen to, watch or feel? These are often great ways to make a memorable impression

Shout about it Long before the show you need to make sure you tell people that you will be there. Include it on your website, on social media and in any newsletters, and invite people who may be attending to drop by your stand or make an appointment. Give details of any freebies on the stand, who they will see there and the stand number. Also make the most of any promotion offered by the

event for instance listings on a website, features in a magazine or brochure. Check out all the industry magazine for your sector and find out how you can get involved in any previews: getting the word out about your attendance is crucial.

On the day Make the most of your time at the show – although it is important that the stand is manned at all times, it is important to also move around and network so ensure you have enough people staffing the stand. Introduce yourself to as many people as possible that may be linked in some way to your business – suppliers, wholesalers, end users and retailers are all key, but also consider journalists too. There will be a press office at the event so make sure it is fully stocked with any important press releases and samples from your company. If there are key journalists that you would like to meet to discuss your products, book an appointment otherwise they may just pass you by.

Follow up

Measuring the response and results from an exhibition is absolutely crucial – both to reflect on the event and to make decisions about attending future trade events.

Results can be measured in many different ways, including measurables like new Twitter followers, new Facebook likes and more web traffic. However, most important is following up all sales leads, and building on the relationships formed at the show. This might mean confirming an order, or simply just thanking someone for their time and sending a brochure via email. All contacts should be added to your database for future reference and every lead should be followed up promptly – don’t wait two weeks or the xxx contact might well have found an alternative and moved on.

Advice for visitors

If you are attending a trade show as a delegate, there is plenty that you can do in advance to make the most of your visit.

After all, although you may not

“You might well stumble across something brand new that perfectly complements your business or expands it in new directions” have the expense of a stand, you still have to justify the transport cost, possible accommodation cost and the time out of the workplace. Once again, preparation is key so make sure you contact key people before the show to book appointments so that you don’t miss them.

Arrange a time and a place and exchange mobile numbers in case there’s an issue.

Whilst at the show, make sure you pick up literature on new products, interesting samples and attend seminars – some trade shows offer valuable training on business or technical subjects, so sign up if you have to or make a note of the time and place and attend so that you can soak up some new ideas.

Make sure that you take the initiative – don’t be shy. Approach people at stands that interest you and make sure you network at any big product launches or panel discussions. Carry business cards and wear branded clothing or a badge with your information on so that people can clearly see your business.

Always bear in mind your business objectives – it can be

easy to be blinded by the latest beautiful equestrian products at the top end of the market, but if you know that your customers want a lower price and good value then make sure you keep focussed on what you need for your business, rather than what’s on your personal wish list. However, at the same time you will need to be open to new ideas – you might well stumble across something brand new that perfectly complements your business or expands it in new directions.

by your trade show visit, why not let your customers know – use your website, blog or social media channels to highlight your top products and build excitement if they are coming to your store.

Visitor follow up It is just as important for delegates to follow up leads after a trade event. You may have sat down and made real orders with your usual suppliers on the day, but don’t stop there, you will need to run through all the contacts you picked up and decide if their products or services are for you. If you missed anyone on the day see if you can schedule an appointment with a sales representative shortly after the event.

If you feel excited and inspired

January 2016 www.ebmonthly.co.uk

Equestrian 29 Business

BETA International 2016

Fresh ideas at

BETA International Kick off 2016 by putting a new zest into your business and January’s BETA International Trade Fair is the best place for new inspiration, new contacts and a fresh look at the equestrian trade sector.

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January 24-26 will see the equestrian trade descend upon the NEC in Birmingham to showcase the latest ideas, businesses and people within this burgeoning industry. It is a truly international affair, with companies from around the world exhibiting their brands, both well-known and brand new to the UK. There will also be many international visitors flying in to visit, making the most of the great central location of the NEC and seeking out the latest products to stock their shelves and improve their business offering.

Leading country clothing and shooting brands continue to add their backing to BETA International as some of the sector’s most prestigious names from the UK and overseas are signed up to exhibit at the 2016 trade fair.

These include Deerhunter, Seeland, Alan Paine, Grubs Boots, House of Cheviot, Gumleaf Clothing, Ridgeline, Kanyon Outdoor, Hunter Outdoor, Stetson & Hardy & Parsons, Bogs Footwear, Zamberlan, GMK, Rockfish, Nikwax Waterproofing and Keela.

“This is a powerful endorsement of BETA International and a clear reflection of the way in which the industry regards the trade fair as a force to be reckoned with,” says sales manager James Palmer. “It is the ultimate global gathering, a place where the trade meets to do business, and we are confident that, with nearly 300 high-calibre exhibitors such as these, our visitors can expect to find some of the finest products and services on offer.”

30 Equestrian January 2016 Business www.ebmonthly.co.uk

beta international 2016 New products The Shires Equestrian New Product Gallery will be located in the middle of aisle J. Products will form part of a themed display on a plinth open on all sides for maximum impact. All products will be identified by exhibitor and stand number so it is easy to browse around the latest items, take a note of the stand number and go to find out more about those that interest you.

The Innovation Awards are highly respected industry accolades that reward new, genuinely innovative products – many of which can be seen in the New Product Gallery.

Make the most of it

BETA International is a huge event, with so many stands to visit it can seem daunting, especially if you only have one day in which to do it. The organisers have included plenty of ways to help you make the most of the show, and to ensure it is worth taking a day away from the business, why not combine it with some important Continuing Professional Development, a business seminar and an overview of the newest products to market.

SQPs SQPs visiting BETA International 2016 will be able to top up on valuable CPD points at the show’s AMTRA-accredited seminar ‘The Dungs and Don’ts of Parasite Control’, presented by veterinary management consultant Jim Wishart. The seminar will take place on both Sunday and Tuesday at the show in the Charles Owen Learning Centre at The Horse Demonstration and Seminar Arena.

“The seminars are an integral part of the trade fair and prove extremely popular with the many SQPs who come along,” says BETA International organiser Claire Thomas. “Offering the initiative on two separate days makes it as easy as possible for visitors to plan their timetable effectively, allowing plenty of time to attend the seminars, do their buying, take in the show’s special features and enjoy the considerable networking opportunities that are available.”

The 75-minute seminar is free and open to all visiting SQPs. No booking is required beforehand, but those wishing to take part should bring their SQP number to register on the day.

their paces before your very eyes as companies demonstrate their latest lines. This is a wonderful opportunity to see stock out of the packaging and in use on real horses with plenty of time for asking questions.

The Charles Owen Learning Centre and The Horse Demonstration and Seminar Arena, will host various demonstrations and a variety of product presentations.

The arena’s compere and coordinator is renowned equestrian commentator Philip Ghazala.

“BETA International is the perfect platform for marketing our brands and products in the UK and beyond”

The awards feature eight categories:

• Country Clothing and Footwear • Feed and Supplements • General • Horsecare Equipment and

The awards are judged by a panel of industry experts and to win an award is a huge accolade for the lucky recipient. Visitors should look out for the winner’s announcements to check out which products are tipped for big things this year.

Fashion show The Ekkia-sponsored Fashion Show is held three times daily on Sunday and Monday and twice on Tuesday during BETA International. This vibrant trade fair hotspot highlights the very latest trends in equestrian and country clothing and will be named after the company’s Equi-Thème brand. This festival of dance, fashion and music is an easy way to get an overview of the latest rider clothing and equipment trends.

Horse Demonstration and Seminar Arena See new products put through

Refreshments It's thirsty work walking the aisles at BETA International

Horse Clothing • Pet Products • Rider Clothing and Footwear • Saddlery and Tack • Safety and Security

so make sure you stop at the NAF Champagne Bar or the Schockemöhle Sports Coffee Shop – whichever takes your fancy! These provide an excellent base for a quick business chat, or a place to meet up with others. The Schockemöhle Sports TONICS Coffee Shop will offer a relaxed and informal meeting area for visitors and exhibitors at the heart of BETA International. Schockemöhle Sports is a new sponsor to BETA International and Schockemöhle Sports’ head of marketing

and communications, Dennis Brömlage, says: “Over the past two to three years, the UK has grown to be one of our most important markets. BETA International is the perfect platform for marketing our brands and products in the UK and beyond. Sponsorship of the Coffee Shop gives us the opportunity for extra brand recognition before, during and after the show.”

Saddlery Pavilion Skilled craftsmanship is put on display in the Saddlery Pavilion where the Society of Master Saddlers hosts its annual

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January 2016 www.ebmonthly.co.uk

Equestrian 31 Business

beta international 2016

nec, birmingham, uk 24-26 january saddlery competition. Students from Capel Manor College and the Saddlery Training Centre take part in the event, which is designed to promote the work of talented trainee saddlers. On Sunday January 24, apprentices will go head-to-head against one another to make a martingale attachment Monday January 25 will see Year 2 students from Capel Manor making a foal slip and, on Tuesday January 26, students from Capel Manor and the Saddlery Training Centre will be called on to complete a mystery assignment, which will be revealed on the day.

“BETA International has a fine reputation for saddlery and innovation, which makes it the perfect place for hosting this highly respected competition,” says show organiser Claire Thomas. “We are extremely pleased to welcome the Society of Master Saddlers back for another year and can’t wait to see the winners revealed at the end of each day.”

Visitors to BETA International will also be asked to cast their vote in an additional challenge – The President’s Choice Class, part of the SMS’s National Saddlery Competition. Entries to this will be showcased in the trade fair’s Saddlery Pavilion, where 50 per cent of the visitors’ marks will go towards the final judging.

Saddlers will be required to make a bag, case or box suitable for a country pursuit. The results will be announced at the SMS awards evening in London on February 8.

To see more about the Society of Master Saddlers is up to at BETA International 2016, turn to page 70.

Industry debate BETA International welcomes back ITV newscaster Alastair Stewart to lead an exciting debate about current industry hot topics. The event will see key names in the equine industry go head to head in an outspoken

32 Equestrian January 2016 Business www.ebmonthly.co.uk

www.beta-int.com

discussion focussing on the latest issues affecting different sectors of the trade.

BETA International organiser Claire Thomas says: “We are thrilled that Alastair has agreed to take part in the 2016 trade fair. He is a consummate professional and extremely experienced in dealing with political heavyweights, so I’m sure that he will thoroughly enjoy taking the reins for a debate among members of the equestrian industry. It will be super to see Alastair – one of the trade fair’s most popular

famous faces – back at the show!”

Hy brand returns as vistor bag sponsor For the second year running leading wholesaler Battles will return as the sponsor for the BETA International visitor bags under its popular brand Hy. The

bags will be given to visitors on arrival containing information leaflets and sample products, Battles commercial manager Anna Clarke says: “We were so delighted with our sponsorship experience in 2015 that we are keen to return and promote the Hy brand, with its great range of products for horse and rider.”

“BETA International welcomes back ITV newscaster Alastair Stewart to lead an exciting debate”

the most trusted name on all fours Why Carr & Day & Martin?

3 Premium Quality, Premium Margins 3 National Advertising Campaigns 3 Consumer & Technical Support Lines 3 In-Store Training Available On Demand

Come and see us on stand F2.1 at BETA www.carrdaymartin.co.uk

Our entire range of premium Carr & Day & Martin products are supplied only to Wholesale and Retail.

We supply to you so you can supply the consumer.

For more information contact our Customer Services department on 0800 867 283

January 2016 www.ebmonthly.co.uk

Equestrian 33 Business

beta international 2016

Absorbine/W F Young Inc

Stand No. E-2-2

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eather Therapy premium leather care from Absorbine offers a range of options for addressing daily maintenance or the toughest leather restoration projects, from Leather Restorer & Conditioner, which inhibits mould and mildew, to the patented Leather Laundry Solution to clean leather/sheepskin in the washing machine. The new ShowSheen Woof Pouf for dogs contains Ordenone soap beads that help eliminate even the toughest odours.

Tel: +44 (0)1903 892060

lklafeta@wfyoung.com

Omni Capital Retail Finance

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upporting British retailers since 2009, Omni Capital Retail Finance is one of the UK’s leading providers of point-ofsale retail finance.

It enables businesses to offer customers the ability to pay for goods and services in monthly installments. “Using state-ofthe-art technology, we offer interest free and interest bearing loans from £250-£25,000. We offer a no-cost proposition to retailers, with no initial sign-up fee, no on-going processing costs and no 'third party' subscription costs.”

Tel: +44 (0)3332 408318

www.absorbine.co.uk

Stockshop Wolseley

Stand No. No C-2-1

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tockshop Wolseley is an equestrian, agricultural and pet wholesaler with over 3500 globally sourced products in stock. It has a nationwide team of dedicated field sales representatives who can offer advice, an in-house customer service and sales department, a clipper servicing and blade sharpening service as well as producing and retailing its own prestigious brand of animal clippers and electric fencing. To talk to a representative of Wolseley, visit stand C-2-1, at BETA International.

Tel: +44 (0)1392 460077

sales@stockshop.co.uk

www.stockshop.co.uk 34 Equestrian January 2016 Business www.ebmonthly.co.uk

Stand No. B-5-3

sales@ocrf.co.uk

www.ocrf.co.uk

Back on Track

Stand No. C-4-2

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he Back on Track range of high performance clothing and horse wear promotes a feeling of well-being. The Welltex fabric, infused with ceramic particles, causes long wave infra-red heat to radiate back towards the body, increasing circulation which can relieve joint tension, maximise performance and help avoid injury. Back on Track rugs, wraps and braces are available for horses, humans and dogs. Visit the team at BETA on stand C-4-2.

Tel: +44 (0)7766 463099

uk@backontrack.com

www.backontrack.com

Visit us at BETA International Stand D11.3

autumn/winter 2016

Exclusive stable tools & yard products Unique British Craftsmanship Tel: +44 (0) 1789 764848

www.fynalite.co.uk

www.toggi.com January 2016 www.ebmonthly.co.uk

Equestrian 35 Business

36 Equestrian January 2016 Business www.ebmonthly.co.uk

January 2016 www.ebmonthly.co.uk

Equestrian 37 Business

Beta international 2016

Dodson & Horrell

Stand No. N-9-1

Horsezone.co.uk Stand No. A-4-2

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odson & Horrell has grown to become a respected authority on animal nutrition and is Europe’s leading horse feed manufacturer. It is dedicated to quality; its feeds are developed according to the latest research into equine nutrition and contain only the highest quality ingredients, locally sourced where possible, and rigorously tested.

Alongside top quality products, it strives to offer first class service and support to retailers large and small.

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Tel:+44(0)1832737300 enquiries@dodsonandhorrell.com

Tel: +44 (0)1638 592224

orsezone.co.uk is a new premium equine classified site in the UK and Ireland, launched by Tattersalls, Europe’s leading bloodstock auctioneers. Horsezone is used and supported by top professionals, producers and breeders, including Jock Paget, Sharon Hunt, Aoife Clark, Shane Breen, Fernhill sport horses and Catherston stud. The dedicated and knowledgeable customer care team is on hand to help – contact the team today.

www.dodsonandhorrell.com

Champion – Finest Brands Int

Stand No. F-6-1

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he Finest Brands stand will see Champion’s comprehensive selection of British made PAS015 and Kitemark riding hats and helmets on display – from the iconic Ventair to the ultra-chic Evolution Couture to the sparkling Junior X-Air Star Plus. Champion’s best-selling Body Protectors, the Flex-Air, Evo-Flex and Freedom, and the popular Champion clothing collection will be on display. With exciting new developments to be unveiled, Finest Brands is an essential stop for every retailer.

Tel+44 (0)1132 707000

info@fbi-ltd.co.uk

www.championhats.co.uk 38 Equestrian January 2016 Business www.ebmonthly.co.uk

support@horsezone.co.uk

www.horsezone.co.uk

Snowflake Bedding

Stand No. L-1-1

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leading name in equestrian bedding products for over 40 years. Manufactured from 100% kiln dried virgin softwood, Snowflake products go through a stringent dust extraction process prior to being baled. Snowflake bedding provides excellent absorbency and insulation, ensuring a warm, comfortable bed, which is quick and easy to use, reducing mucking out time. The Snowflake range includes Snowflake Supreme, Standard, Softchip and Premium Equine Wood Pellets. To view, visit stand L-1-1 at BETA International.

Tel: +44 (0)8707 500805

sales@plevin.co.uk

www.plevinproducts.co.uk

®

2016

NEW PRODUCTS

See us a BETA S t tand E2.2

VISIT US AT BETA STAND M 7.1

www.tredstep.com

PREMIUM LEATHER CARE SYSTEM We are always looking for ways to make horse ownership easier and more rewarding. That’s why we are proud to announce the addition of Leather Therapy® to the Absorbine® family. This well-established line of advanced leather and textile care products is known for its quality, innovation and, and remarkable ability to restore and maintain a wide range of leather goods.

ESTABLISHED 1990

Repair and protect Nail Hole Damage Repair

Hoof Hardener

Hoof Putty

Hoof Gel

www.keratex.com • 01373 827649 For advice call 01373 827649 or email info@keratex.com All emails are answered within one working day.

Leather Therapy® is an integrated system designed for complete care of all tack and leather equipment.

Leather Therapy® Laundry products are the first products to let you clean and condition leather, suede and sheepskin items in a washing machine.

They’re so revolutionary, they’re patented!

Restore, Condition & Maintain your treasured leather items with Leather Therapy® Available from your usual Absorbine® Wholesaler

The Horse World’s Most Trusted Name®

January 2016 Equestrian 39 www.absorbine.co.uk www.ebmonthly.co.uk Business

Beta international 2016

Brogini Ltd

Stand No. F-7-1

Virbac Ltd

Stand No. J-7-1

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ll Brogini boots are crafted from the finest quality leather and have been designed to cater to the needs of every type of rider. Visit Brogini at stand F-7-1 to see all the latest collections such as Competition Essentials, Performance and Gio B Kids. Brogini also has the Lifestyle Collection, which features boots specifically designed to keep feet dry and comfortable during country adventures.

irbac, manufacturer of leading wormer brands Equimax and Eraquell, is an international research and development based animal health company. Virbac’s innovative 3D worming approach offers a resource to trade and customers alike whilst the Virbac Equine SQP of the Year Award has grown in stature over the last few years to become a respected and prestigious industry award. For more information on the product range and to talk to a Virbac representative, visit stand J-7-1.

Tel: +44 (0)1706 514230

Tel: +44 (0)1359 243243

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sales@brogini.com

www.brogini.com

Earlswood Supplies Ltd

www.3dworming.co.uk Stand No. M-9-1

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arlswood Supplies is a long established and well resourced business committed to continuous product development and customer satisfaction. It has an extensive range of stable and yard equipment, tools and hardware.

Trusted brands amongst others include Carrimore wheelbarrows, Surefoot matting, Saddlers stable equipment and hardware products and Patura electric fencing. With new products added regularly to its range watch out for the New Earlswood catalogue due January 2016.

Tel: +44 (0)8450 171351

sales@earlswoodsupplies.com

www.earlswoodsupplies.com 40 Equestrian January 2016 Business www.ebmonthly.co.uk

enquiries@virbac.co.uk

Life Data Labs, Inc.

Stand No. F-1-4

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arrier’s Formula is the gold standard in hoof supplements.

Developed by Life Data Labs Inc., makers of: Barn Bag for a balanced equine diet low in calories; Compose 2x for equine calming without sedation; Farrier’s Finish to protect and maintain healthy hooves; and Breeder’s Formula for itchy and frightened dogs. Visit Karen Zetsche, EU sales representative, at stand F-1-4 for more information.

Tel: +1 256-370-7555

cservice@lifedatalabs.com

www.lifedatalabs.co.uk

January 2016 www.ebmonthly.co.uk

Equestrian 41 Business

Beta international 2016

Trilanco Ltd

Stand No. J-7-1

Agrihealth Stand No. L-2-1

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he company carries over 10000 products from leading manufacturers across the world and offers retailers superb delivery options (including delivery from Trilanco’s own fleet of vehicles on van runs), easy ordering and great offers. With high stock levels, Trilanco ‘delivers’ where others don’t. Visit the company’s stand at BETA International to enjoy Trilanco’s renowned hospitality.

grihealth is currently one of the largest animal equipment wholesalers in the UK and Ireland and can be visited on stand at L-2-1 for special BETA show offers on the Leovet, Liveryman and Fenceman ranges. Get set for the season with one off offers on Leovet equine care products as well as the ever popular Fenceman range of energizers and accessories with Constant Power Technology. The 2015 Innovation award winning SolarHub will also be on display.

Tel: +44 (0)1253 888188

Tel: +44 (0)2838 314570

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sales@trilanco.com

www.trilanco.com

Emerald Green Feeds

www.agrihealth.co.uk Stand No. K-11-1

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merald Green Feeds is owned by A Poucher and Sons, a family run farm in Lincolnshire. In addition to the original grass and alfalfa pellets, Emerald Green Feeds launched the new Alfalfa-mazing and Grass-tastic chops in 2015. All of the crops that produce Emerald Green Feeds range are 100% natural and grown on the farm – the family are very proud to be able to say they handle the whole process from growing to packaging.

Tel: +44 (0)1526 398236

info@emeraldgreenfeeds.co.uk

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info@agrihealth.co.uk

Keratex Hoofcare

Stand No. D-5-3

K

eratex Hoofcare is a family-run business, which began in 1991 and is now a leading UK-based equestrian brand.

With an award winning range of 16 products designed to address specific common problems within equine hooves, this popular range is distributed on a worldwide basis and has a solid reputation for innovative formulas and excellent results. To view the extensive product range and for more information visit Keratex Hoofcare on stand D-5-3 at the BETA international trade fair.

Tel: +44 (0)1373 827649

info@keratex.com

www.keratex.com

EQUESTRIAN, AGRICULTURAL and PET WHOLESALER

Over 3500 products in stock including own brand of Wolseley animal clippers and electric fencing.

www.stockshop.co.uk

January 2016 www.ebmonthly.co.uk

Equestrian 43 Business

Beta international 2016

Tredstep Ireland

Stand No. M-7-1

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redstep Ireland is launching a selection of innovative new products at BETA 2016. There are new additions to the award winning Symphony Collection of breeches as well as new styles of tall boots in the Renaissance Collection, including the much requested Donatello Tall Boot in Brown.

There are also new designs in half chaps and paddock boots – all of which epitomise the Tredstep philosophy of beautiful craftsmanship coupled with functional design features.

Tel: +353 1 2950598

info@tredstep.com

Arctic Fox

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he last three seasons have been a great success for the Starling Collection of hats. Vibrant colours, sophisticated faux furs and fun headwear, all go to make the Starling Collection a winner. The Arctic Fox Collection of fleece and faux fur hats, neck warmers, headbands and riding gloves continue to sell well with competitive price points. Garry and Patricia welcome everyone to the stand and will be delighted to present the collections.

Tel: +44 (0)1923 210646

www.tredstep.com

Fynalite Stand No. J-1-1

F

ynalite is unique in being able to offer a fork for every bedding system that is available with a handle variant suitable for every operator. Leon Fynn, general manager of Fynalite says: “We have grown from humble beginnings with a single product made in a barn, to our current factory in Warwickshire. We’ve always looked to the future with our designs and we are very excited to showcase our new Sweepster broom and our best ever range of tools and equipment at BETA 2016.”

Tel: +44 (0)1789 764848

forks@fynalite.co.uk

www.fynalite.co.uk 44 Equestrian January 2016 Business www.ebmonthly.co.uk

Stand No. N-11-1

info@bullseyeinternation.co.uk

www.starlinghats.com

Noble Outfitters

Stand No. D-7-1

N

oble Outfitters launches its new collection with an extended apparel range, gloves and socks, MUDS boots, a range of equestrian luggage and the innovative Wave Fork.

This season, the brand expands its range into horse wear with the launch of its revolutionary new Guardsman Fly Mask. This structured mask sets a new standard in protection for horses against bugs and flies, it comes in six sizes, with and without ears and in two colour ways.

Tel: +44 (0)1572 772508

info@nobleoutfitters.co.uk

www.nobleoutfitters.co.uk

January 2016 www.ebmonthly.co.uk

Equestrian 45 Business

Beta international 2016

Boomerang Nutrition Ltd

Stand No. E-3-6

B

oomerang Nutrition Ltd develops and distributes innovative and effective equine and pet nutrition products.

UK and European distributors of Stance Equine products: CoolStance Copra Meal (feed), PowerStance powdered coconut oil and Equitec Performance product: Turmericle, an anti-inflammatory, antioxidant feed supplement for horses and dogs, containing Turmeric, PowerStance, black pepper and Resveratrol, in a no mess, no fuss, ready to feed powder.

Tel:+44 (0)1488 73322

piers@stanceglobal.com

Derriere Equestrian Ltd

D

erriere Equestrian is delighted to be unveiling its new POS display unit to retailers at BETA International 2016.

Join Team Derriere Equestrian on stand F-10-2 for a glass of ‘bubbles’ and to take a look at new products, new styles, new POS and much more. Launched September 2014, Derriere Equestrian has since seen a global brand following and has filled a gap in the market for effective, elegant and stylish underwear for the horse rider. Outstanding reviews, testimonials, feedback and reorder level. These products are a necessity for everyone!

Tel: +44 (0)1386 853039

Stand No. C-5-1

J

enkinsons is showcasing its own comprehensive range of Elico branded products alongside many other major brands which the company has supplied to the trade for 180 years.

The Elico brand contains many exclusive items as well as the everyday items required by a retail equestrian shop, and includes the Memory Foam Range, Little Piggy haynets and horse rugs. The Elico range is nationally advertised in many equestrian retail magazines showing great commitment to the brand, and in support of retailer customers.

Tel: +44 (0)1924 454681

sales@jenkinsonsequestrian.co.uk

www.jenkinsonsequestrian.co.uk / www.elico.co.uk 46 Equestrian January 2016 Business www.ebmonthly.co.uk

claire@derriereequestrian.com

www.derriereequestrian.com

www.stanceequine.co.uk / www.boomerangnutrition.co.uk

Jenkinsons/Elico Equestrian

Stand No. F-10-2

BEDMAX Shavings

Stand No. J-1-2

T

ailor-made specifically for horses, and offering real value for money, BEDMAX is an easy-to-use bedding containing no preservatives which benefits from the antiseptic properties associated with pine. The flakes are designed to produce a deeper, more aerated bed. This bedding provides a healthy, dust-free, stable environment. It maximises cushioning for joints, minimises moisture that can damage hooves, and provides maximum comfort and support.

Tel: +44 (0)1668 213467

info@bedmax.co.uk

www.bedmax.co.uk

January 2016 www.ebmonthly.co.uk

Equestrian 47 Business

Beta international 2016

Day, Son & Hewitt Ltd

Stand No. F-2-1

D

ay, Son & Hewitt has been at the forefront of manufacturing premium quality horse supplements for over 175 years and proudly holds the Royal Warrant. The premium range offers seven nutraceutical products that address the most common nutritional requirements, as well as simplifying buying decisions for retailers and consumers.

The unique, daily sachet dosing system ensures active ingredients are delivered fresh and intact, providing cost effective results.

Tel: +44 (0)845 500 7777

info@daysonhewitt.com

Hunter Outdoor

W

ell-established UK manufacturers, based in Birmingham, Hunter Outdoor UK produces and sells high-end outdoor clothing and waxed cotton jackets to retailers in both the UK and internationally. The range extends from the popular Ned Kelly hat to stylish ladies tweed jackets. To see Hunter Outdoor UK’s products and for more information visit stand K-1-1 at BETA International.

Tel: +44 (0)1215 558334

www.daysonhewitt.co.uk

Chia UK

Stand No. B-3-1

C

Stand No. K-1-1

info@hunter-outdooruk.com

www.hunter-outdooruk.com

Honeychop Horse Feeds

Stand No. B-2-2

T

hia is a natural, organically grown horse and pet feed supplement, providing essential fatty acids, antioxidants, fibre, protein, vitamins and minerals. By simply supplementing their existing diet with Chia, horse owners can add an abundance of nutrients that they will love and significantly benefit from. Chia can be top dressed or soaked and added to feed. This Chia product is non GMO, allergen free, gluten free and grown without the use of pesticides.

he Honeychop range is lovingly produced on the family farm in the heart of rural Suffolk. Honeychop uses the highest quality Conservation Grade oat straw which is home grown, or locally sourced from carefully selected British growers at ‘Fair to Nature’ standards. “As a family business we really do care about your horse or pony. Our vision is to continue to develop our range of fibre feeds to cater for all diets and requirements.”

Tel: +44 (0)1143 270485

Tel: +44 (0)1359 230823

equine@chiauk.com

www.equestrianfeed.co.uk 48 Equestrian January 2016 Business www.ebmonthly.co.uk

info@honeychop.com

www.honeychop.com

A feeding revolution from

FEEDING THE WAY NATURE INTENDED StableGraze is a revolutionary new product that promises to transform equine feeding brought to you from the team at Silvermoor Haylage.

Come and graze with us at BETA International 2016 on stand C3.4 and see the exciting unveiling.

www.stablegraze.com January 2016 www.ebmonthly.co.uk

Equestrian 49 Business

beta international Preview Correct at time of going to press

2016 Exhibitor’s List company stand No.

company stand No. company

AWST Int'l . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B3.3 A S International . . . . . . . . . . . . . . . . . . . . . . . A7.1 Abbey England . . . . . . . . . . . . . . . . . . . . . . . G10.1 Absorbine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E2.2 Acacia International . . . . . . . . . . . . . . . . . A4.1 Adam Ellis Saddles. . . . . . . . . . . . . . . . . . H11.2 Agrifence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E4.1 Agrihealth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . L2.1 Agrobs Pre Alpin Feeds. . . . . . . . . . . . . C2.3 Alan Paine Country Collection. . Q3.3 Al Basti Equiworld . . . . . . . . . . . . . . . . . . . . E2.3 Alhamdolillah Exports . . . . . . . . . . . . . N9.2 Aloeride . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D9.1 Amberley Aromatics. . . . . . . . . . . . . . . L10.4 Anderson & Co . . . . . . . . . . . . . . . . . . . . . . . . . A2.2 Animology/Pet Rebellion. . . . . . . . . . A5.1 Arctic Fox / Starling . . . . . . . . . . . . . . . . . . N11.1 Ariat Europe Limited. . . . . . . . . . . . . . . . . . H7.1 Armstrong Richardson Wholesale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E3.5 Artistic Intl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . L8.5 Aspfase. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B7.2 Ayaan Sports . . . . . . . . . . . . . . . . . . . . . . . . . . P11.2 Back on Track . . . . . . . . . . . . . . . . . . . . . . . . . C4.2 Baillie Haylage . . . . . . . . . . . . . . . . . . . . . . . . . B3.2 Baleno . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N7.1 Battles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G4.1 Bed-Down Horse and Animal Bedding . . . . . . . . . . . . . . . . . . . . . . M11.1 Bedmax Shavings Ltd . . . . . . . . . . . . . . . J1.2 Bequestrian . . . . . . . . . . . . . . . . . . . . . . . . . . . E10.4 Bizzy Bites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F8.5 Blades Services Ltd . . . . . . . . . . . . . . . . . . . B7.1 Bliss of London . . . . . . . . . . . . . . . . . . . . . . . . K4.1 Blue Chip Feed . . . . . . . . . . . . . . . . . . . . . . . . K4.3 Bogs Footwear . . . . . . . . . . . . . . . . . . . . . . . . . N7.2 Boomerang Nutrition Ltd/ Stance Equine . . . . . . . . . . . . . . . . . . . . . . . . . . E3.6 Botanica International Ltd . . . . . . . B4.2 Bowlby Equine . . . . . . . . . . . . . . . . . . . . . . . . L10.1 Breyer Model Horses . . . . . . . . . . . . . . . . . L3.1 Bridleway Equestrian . . . . . . . . . . . . . . . J4.3 British Country Collection . . . . . . . . . H1.2 British Equestrian Trade Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G7.1 British Equine . . . . . . . . . . . . . . . . . . . . . . . . . . G11.2 The Brooke . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B2.3 Carr & Day & Martin, Day, Son & Hewitt . . . . . . . . . . . . . . . . . . . . . . . . . . . . F2.1 Cavalor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E3.4 Celtic Equine . . . . . . . . . . . . . . . . . . . . . . . . . . . D5.2

Ceva Animal Health Ltd . . . . . . . . . . L10.3 Charles Owen & Co. (Bow) Ltd / Airowear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . K2.1 Charles Sainsbury-Plaice Gifts and Greeting Cards . . . . . . . . N10.5 Chia UK Equestrian Feed . . . . . . . . . . B3.1 Citrus-Lime & Zebra Products . . . . . . . . . . . . . . . . . . . . . . . . B5.2 Cloakrooms . . . . . . . . . . . . . . . . . . . . . . . . . . . . H11.4 Comfybed Plus . . . . . . . . . . . . . . . . . . . . . . . D11.3 Coopers Gut Range . . . . . . . . . . . . . . . . . M9.2 Country Haylage . . . . . . . . . . . . . . . . . . . M10.4 Covalliero / Kerbl . . . . . . . . . . . . . . . . . . . . . E2.4 Crafty Ponies . . . . . . . . . . . . . . . . . . . . . . . . . . F10.1 Cueros Santa Cruz . . . . . . . . . . . . . . . . . . K8.2 Curzon Classics . . . . . . . . . . . . . . . . . . . . . . . P10.1 David Evans & Richard Taylor . . . . . . . . . . . . . . . . . . . . . . . P9.3A Deerhunter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N8.2 Dee Two Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . L11.1 Derriere Equestrian Ltd . . . . . . . . . . . F10.2 Dodson & Horrell Limited . . . . . . . . . N9.1 Earlswood Supplies Ltd . . . . . . . . . . . . M9.1 Easitill Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N1.1 Easyspur,Easytools, Easystuds. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . J4.2 Ekkia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E6.1 Eldon Horse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . L8.4 Ellis Rugby . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P4.3 Emerald Green Feeds . . . . . . . . . . . . . . . K11.1 Equestrian Business . . . . . . . . . . . . . . . . D8.4 Equestrian Trade News . . . . . . . . . . . . . P1.1 Equi-Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E11.1 Equicube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3.2 Equiform Nutrition . . . . . . . . . . . . . . . . . . . . J4.1 Equilibrium Products . . . . . . . . . . . . . . . . . F3.1 equiMedPak Equine America (UK) Ltd . . . . . . . . K9.5 Equine Careers . . . . . . . . . . . . . . . . . . . . . . . . D8.2 Equine Fusion . . . . . . . . . . . . . . . . . . . . . . . . . D4.4 Equine Productions . . . . . . . . . . . . . . . . K10.3 Equine Speedskip . . . . . . . . . . . . . . . . . . . K9.4 EQUIscan Measuring System . . . H11.3 EquiSupplies . . . . . . . . . . . . . . . . . . . . . . . . . . . H3.2 EQUITANA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N9.3 Equiture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C1.3 Equi-vation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3.3 Equus Health . . . . . . . . . . . . . . . . . . . . . . . . . . . D1.2 Esperado . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N6.2 eTree UK Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . D3.3

50 Equestrian January 2016 Business www.ebmonthly.co.uk

stand No.

euro-star . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . K5.1 Fahrenheit Plus (India) . . . . . . . . . . . . D11.1 Fairfax Saddles Ltd . . . . . . . . . . . . . . . . . . . F4.1 Faulks & Cox Ltd . . . . . . . . . . . . . . . . . . . . . . . C7.1 Fearns Farm Partnership . . . . . . . . . . G3.1 Finish Line Horse UK . . . . . . . . . . . . . . E10.3 FIRST EURO GROUP (Designers & Manufacturers) . . . . F1.1 FowlerUK Limited. . . . . . . . . . . . . . . . . . . . . . . . . . .

Fyna-Lite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . J1.1 GMK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . L7.1 Gallop Equestrian Ltd . . . . . . . . . . . . . . . K7.1 Gem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . L10.2 General Leathers . . . . . . . . . . . . . . . . . . . . . D9.4 Glamourati Glitter Quarter Markers . . . . . . . . . . . . . . . . . . . . . . . F8.4 Global Herbs . . . . . . . . . . . . . . . . . . . . . . . . . . D10.3 Globe Traders UK Ltd . . . . . . . . . . . . . . K9.3 Globus Sport . . . . . . . . . . . . . . . . . . . . . . . . . . . . A3.1 Gravenhorse Feeds & Horseheath Nutrition . . . . . . . . . . . . . N10.3 Grays of Shenstone Ltd . . . . . . . . . . . . H3.1 Griffin NuuMed Limited . . . . . . . . . . F10.3 Grubs Boots Ltd . . . . . . . . . . . . . . . . . . . . . . . P2.2 Guardian Equestrian . . . . . . . . . . . . . . . . . L8.1 Gumleaf Clothing . . . . . . . . . . . . . . . . . . . . . P9.1 H K M Sports Equipment GmbH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N2.1 HRP Equestrian & Wing Saddle Pads . . . . . . . . . . . . . . . . . . . D3.2 Hack Cam (Gizapaw Ltd) . . . . . . . . . C1.2 Hamag UK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B3.4 Hamraz Traders . . . . . . . . . . . . . . . . . . . . . . A4.3 Harmany Muzzles . . . . . . . . . . . . . . . . . . . D8.6 Haygain Hay Steamers . . . . . . . . . . . . . E4.3 HayLo Slow down Hay Feeder . . . . . . . . . . M10.3 Hay Playbag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A2.1 Heather Hats and Accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P4.1 Hilton Herbs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B2.1 Honeychop Horse Feeds . . . . . . . . . B2.2 Hope Pastures Horse & Donkey Sanctuary . . . . . . . . . . . . . . . . . . . D9.3 Hopper Expos presents AETA Int'l . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F8.1 horizont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D6.2 Horse & Country TV . . . . . . . . . . . . . . . . . D6.1 Horse & Hound . . . . . . . . . . . . . . . . . . . . . . . D7.3

company stand No.

company stand No. company

Horse & Rider and Pony Magazines . . . . . . . . . . . . . . . . . . . . . . P6.2 Horse First . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H1.1 Horse Health Trade . . . . . . . . . . . . . . . . . . H2.1 Horse Span wood shavings Bedding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D3.4 Horseshape GmbH & Co. KG . . . . J11.2 Horse Tech International. . . . . . . . . . . . . . . . .

Horseware Ireland . . . . . . . . . . . . . . . . . . . . . E7.1 Horsezone.co.uk . . . . . . . . . . . . . . . . . . . . . . A4.2 House of Cheviot . . . . . . . . . . . . . . . . . . . . . M1.1 House of Montar . . . . . . . . . . . . . . . . . . . . . . P5.1 Hunter – Outdoor . . . . . . . . . . . . . . . . . . . . . . K1.1 Ikonic Saddlery . . . . . . . . . . . . . . . . . . . . . . . K10.1 Intelligent Retail . . . . . . . . . . . . . . . . . . . . . . . E3.2 Intex Equestrian . . . . . . . . . . . . . . . . . . . . . . F11.2 Iris Bayer Reitportausrüstung e.k . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M5.2 JRD Saddlery . . . . . . . . . . . . . . . . . . . . . . . . . . . . D1.1 Jama Old West . . . . . . . . . . . . . . . . . . . . . . . . . L4.2 Jamiq International . . . . . . . . . . . . . . . . M10.1 Jeremy Rudge Saddlery . . . . . . . . . . K10.2 Jenkinsons / Elico Equestrian . . . C5.1 John Whitaker & Brogini . . . . . . . . . . . . F7.1 K M Elite Products . . . . . . . . . . . . . . . . . . . . K9.1 Kanpur Saddle House (India) . . D11.2 Kanyon Outdoor LLP . . . . . . . . . . . . . . . . . P7.1 KASK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . J10.2 Kastel Denmark . . . . . . . . . . . . . . . . . . . . . . P6.3 Keela . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P4.4 Keratex Hoofcare . . . . . . . . . . . . . . . . . . . . D5.3 Kevin Bacon's . . . . . . . . . . . . . . . . . . . . . . . . . . F8.7 Kevin Milner Countryside Greeting Cards and Prints . . . . . . . . . . A7.1 Keyflow Feeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Kikon Equest Ltd . . . . . . . . . . . . . . . . . . . . . . F8.3 Kingsland/KEP/Tucci . . . . . . . . . . . . . . . M6.1 Kingsley Equestrian Ltd . . . . . . . . . . . . P3.1 Kings Saddlery Limited . . . . . . . . . . . G11.3 Kingston Exports . . . . . . . . . . . . . . . . . . . . . . . . . . . .

King Young . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D5.4 Klick and Ride . . . . . . . . . . . . . . . . . . . . . . . . . . P11.1 Konia Equestrian . . . . . . . . . . . . . . . . . . . . . . B4.1 Krishna International . . . . . . . . . . . . . . . E11.3 Kyron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B1.3 L S Sales (Farnam) Ltd/ Leslie Sutcliffe . . . . . . . . . . . . . . . . . . . . . . . . . . A1.1 La Valencio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P8.1 Lavenham . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Q3.2 Life Data Labs . . . . . . . . . . . . . . . . . . . . . . . . . . . F1.4 Likit & Stud Muffins . . . . . . . . . . . . . . . . . D10.1 Lintbells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E5.1 Loddon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D8.1

Lorenzini Titanium . . . . . . . . . . . . . . . . . . . P6.1 Lubrisyn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M1.2 Lucky and Friends. . . . . . . . . . . . . . . . . . . . . . . . . . .

Luminosity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N10.4 Magloc UK Ltd . . . . . . . . . . . . . . . . . . . . . . . . . C3.1 Matalan Group . . . . . . . . . . . . . . . . . . . . . . . . . L8.3 Matchmakers International Ltd . . . . . . . . . . . . H5.1 & Q7.1 Medilogic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D3.1 Mehra International . . . . . . . . . . . . . . . Q10.1 Minexcel Nutrition . . . . . . . . . . . . . . . . . . . D8.5 Mother Bee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D8.3 Mountain Horse . . . . . . . . . . . . . . . . . . . . . . . . J5.1 My Groom by CDN Horse . . . . . . . . . E10.1 My Mouillere . . . . . . . . . . . . . . . . . . . . . . . . . . . L8.6 NAF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M5.1 Neue Schule . . . . . . . . . . . . . . . . . . . . . . . . . . . . D2.1 Nicety. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nikwax Waterproofing . . . . . . . . . . . . . P4.2 Noble Outfitters. . . . . . . . . . . . . . . . . . . . . . . . D7.1 Noel Asmar Equestrian. . . . . . . . . . . . P3.2 Ollard Westcombe (2000) Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N6.1 Omega Alpha Equine . . . . . . . . . . . . . F10.4 Omni Capital Retail Finance . . . . B5.3 OTTO Sport International . . . . . . . . . N8.1 PD Horses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D10.2 P J Pet Products . . . . . . . . . . . . . . . . . . . . . . . D7.2 pampeano polo . . . . . . . . . . . . . . . . . . . . . . . F11.1 Panache Equestrian . . . . . . . . . . . . . . . . . D4.1 Paragon PE Ltd . . . . . . . . . . . . . . . . . . . . . . N10.7 Parallax Plastics . . . . . . . . . . . . . . . . . . . . . D9.2 Patey Hats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Penstone Country Crafts . . . . . . . . . . . B1.1 Perfect Haircare Ltd . . . . . . . . . . . . . . . . . L8.7 Petface Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H4.1 Platinum Performance . . . . . . . . . . . . M8.1 Prestige Italia . . . . . . . . . . . . . . . . . . . . . . . . . . J10.1 Prestige Wicker . . . . . . . . . . . . . . . . . . . . . . . N9.5 Professional’s Choice . . . . . . . . . . . . . . F8.6 Quattro Products . . . . . . . . . . . . . . . . . . . . . E4.2 Quayside & Cabotswood . . . . . . . . . K.8.1 Racesafe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C7.2 Redpin Publishing Ltd . . . . . . . . . . . . . . J5.2 Regent Saddlery . . . . . . . . . . . . . . . . . . . . . D4.3 RenaSan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B4.3 www.riderslikeme.co.uk . . . . . . . . . N10.6 Ridgeline UK . . . . . . . . . . . . . . . . . . . . . . . . . . . P8.2 Rockfish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M2.1 Rooh International . . . . . . . . . . . . . . . . . . N9.4 Rugsafe UK Ltd . . . . . . . . . . . . . . . . . . . . . . . . . E3.1 S.R Global . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B1.2 SSG Gloves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . L4.1

stand No.

Saddle Clinic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F1.2 The Saddlery Training Centre . . . . . . . . . . . . . . . . . . . . . . . H11.5 Schockemöhle Sports GmbH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H10.1 Seeland + Harkila . . . . . . . . . . . . . . . . . . . . . Q2.1 Shires Equestrian Products . . . . . . . J2.1 Showquest . . . . . . . . . . . . . . . . . . . . . . . . . . . . M11.2 Silhouette Saddlery . . . . . . . . . . . . . . . E10.2 Silvermoor Haylage . . . . . . . . . . . . . . . . . C3.4 Snowflake Bedding . . . . . . . . . . . . . . . . . . . L1.1 The Society of Master Saddlers (UK) Ltd . . . . . . . . . . . . . . . . . . . . . J11.1 Sockmine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E11.4 Solar Technology International Ltd . . . . . . . . . . . . . . . . . . . . N10.2 Spooks, Paddock Sports UK & SD Design . . . . . . . . . . . . . . . . . . . . . F10.5 Stetson + Hardy + Parsons . . . . . . . N7.4 Stierna Equestrian Sportswear AB . . . . . . . . . . . . . . . . . . . . . . . . . L8.2 Stromsholm Ltd . . . . . . . . . . . . . . . . . . . . . . . C4.1 Stubbs England . . . . . . . . . . . . . . . . . . . . . . K4.2 SupaStuds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F1.3 Symonds Saddlery . . . . . . . . . . . . . . . . . . F11.3 T R M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E2.1 Tagg Equestrian . . . . . . . . . . . . . . . . . . . . . . . E4.4 Tandy Leather . . . . . . . . . . . . . . . . . . . . . . . . H10.2 Taurus Footwear . . . . . . . . . . . . . . . . . . . . . . N7.3 Thunderbrook Equestrian . . . . . . . . P9.3 Toggi/Champion . . . . . . . . . . . . . . . . . . . . . . F6.1 TopSpec Equine Ltd . . . . . . . . . . . . . . . . . K6.1 Tredstep Ireland . . . . . . . . . . . . . . . . . . . . . . . M7.1 Treehouse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . E3.3 Trilanco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . J7.1 Ultimate Hoofpick . . . . . . . . . . . . . . . . . . . . . C1.1 Uncle Jimmy's Brand Products LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . B5.1 Ungula Naturalis . . . . . . . . . . . . . . . . . . . . . D4.2 USG GmbH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P2.1 Utopia Saddlemakers . . . . . . . . . . . . . . G11.1 Vale Brothers Ltd . . . . . . . . . . . . . . . . . . . . . M4.1 Versatile Enterprises Pvt Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P9.4 W.R.Equine Solutions Ireland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M9.3 WPBGroup SPRL . . . . . . . . . . . . . . . . . . . . N10.1 Waldhausen GmbH & Co KG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B7.3 Water Master Ltd . . . . . . . . . . . . . . . . . . M10.2 Westgate EFI . . . . . . . . . . . . . . . . . . . . . . . . . . . . E8.1 WildWash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C2.2 Wolseley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C2.1 Your Horse Magazine . . . . . . . . . . . . . . . . . . . . . .

Zamberlan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M8.2

January 2016 www.ebmonthly.co.uk

Equestrian 51 Business

BETA International 2016

Essential information

From opening times, to parking and crucial set up facts, here's all the essential information you need to know about BETA International 2016.

opening times Exhibitors will be allowed into the halls from 0830 on open days.

Visitor opening times are: Sunday January 24 2016 0930–1800 Monday January 25 2016 0930–1800 Tuesday January 26 2016 0930–1630

Getting to BETA ❚ CAR The NEC is 8 miles east of Birmingham city centre. The postcode is B40 1NT.

Bus/Rail Interchange, the 900 bus service runs every 20 minutes during the day and takes approximately 30 minutes.

❚ BUS & COACH National Express coaches run between Digbeth coach station, near Birmingham city centre to Birmingham Airport www. nationalexpress.com.

The NEC is approximately 10 miles from the coach station at Digbeth. with local buses from Digbeth coach station via Moor Steet

❚ RAIL The NEC is next to Birmingham International rail station. The NEC entrance is on the right hand side as you exit the station, clearly signposted.

If your service does not run directly to Birmingham International you can catch a connecting train at Birmingham New Street. There are regular

services and the journey only takes 10-15 minutes.

For further information call National Rail enquiries on 08457 484950 or visit www.nationalrail. co.uk.

❚ AIR The NEC is just minutes away from Birmingham Airport (BHX).

From the airport, simply take the free and fast Air-Rail Link to Birmingham International railway station and then it is a minute walk to the NEC entrance.

The Air-Rail Link runs every

Parking at the NEC

A

shuttle bus operates between car parks and halls during the show. This operates every 15 to 20 minutes.

During the show car parking is also free of charge. There is no designated exhibitor car parking and exhibitors can park in any of

the outer area car parks. ❚ Overnight parking is not permitted at the NEC and all parking within the NEC Complex is at the owner's risk ❚ Exhibitor Priority parking is available at a cost of £30 per day ❚ Disabled Parking – if arriving by

car and have your Blue Badge with you, you will be directed to the nearest disabled car park, where you can be dropped off and picked up at the end of your visit. Please note, you should bring your Blue Badge with you, even if you are arriving by taxi.

two minutes and takes just 90 seconds to reach the NEC. It leaves the airport from the upper level of Terminal 1, and operates daily between 0515 and 0200.

For further information www. birminghamairport.co.uk.

❚ TAXIS TOA black cars are available at clearly marked ranks outside the NEC's main entrances. Book TOA taxis by phone on +44 (0)1214 278888, online at www.toataxis. co.uk or pick up one outside the NEC main entrances.

P

Parking is free of charge to BETA International visitors and exhibitors. All vehicles should follow the signs for BETA International within the NEC Complex

Build up and breakdown

H

igh visibility bibs must be worn at all times during build up and breakdown.

The flow of and movement of traffic around the NEC, is monitored and controlled by the NEC Traffic Department.

Please advise all contractors and staff that they should be aware of the stand number and approximate location.

Please ensure that the provided

Vehicle Pass Form is displayed in your vehicle. All contractors and exhibitors should have prepared adequate means of transporting stock and materials to the stand to reduce the amount of time it takes to load and unload.

Disabled Facilities

Banks

A

ll levels of the NEC are accessible to wheelchair users via lifts. The Piazza and main entrances have automatic doors.

BUILD UP All vehicles should initially report to their designated lorry park as directed by the onsite signage

T

here is a NatWest Bank by Hall 4 in the Piazza, open Monday to Friday 0900–1630.

Cash points are available inside and outside the NatWest Bank

and will then be directed down to the applicable vehicle entry door when space becomes available around the rear of the halls. All stock and materials should be unloaded as quickly as possible.

The NEC deposit system is in use on Saturday January 23 2016 .

BREAKDOWN Breakdown will commence once all visitors and children have

(no charge).

Cash points (with a charge payable) are also available.

They are located opposite Hall

vacated the halls. Cars and small vehicles will have priority access to the rear of the halls. Larger vehicles will be queued on the designated lorry park . They will be sent down to the back of the halls space becomes available.

The hatched marking around the vehicle entry doors are to be kept clear at all times.

8 entrance, adjacent to Hall 6 entrance and opposite Food 2 U which is located near to Hall 6 entrance.

Find out more at www.beta-int.com 52 Equestrian January 2016 Business www.ebmonthly.co.uk

Horsecrocz

®

HOOF PROTECTION Take the ‘sweat’ out of poulticing Used to help treat a wide variety of hoof problems.

Robust, breathable hoof protection.

Reusable, quick and easy to apply.

Made in the UK

Turn-out possible.

Tel: 07825 286015 Email: info@horsecrocz.co.uk

www.horsecrocz.co.uk available through Stockshop Wolesley and Trilanco

Natural Dust Free Grass Forage Looking for retail stockists across the UK

•

One of the largest producers of premium quality haylage in the UK

•

Now with a full range of 'Handy' bag haylage to suit the equestrian retail market

•

Analysed , every bag is guaranteed and fully traceable

•

Dust free, no additives, easy manageable size

01472 398 696 sales@bailliehaylage.co.uk

www.baillliehaylage.co.uk January 2016 www.ebmonthly.co.uk

Equestrian 53 Business

Beta international 2016

Animology Stand No. A-5-1

Equestrian Business

A

E

nimology is an award winning pet product brand trusted by pet owners, vets, retailers and professional groomers in more than 45 countries around the world. Now extending its extensive product range into the equine world with three new products including: Mane Tamed – a leave in product for mane and tail detangling; Muck Out – a new shampoo that delivers care and protection to the skin and hair; and Patch Work – which helps to remove even the most stubborn of stains.

Tel: +44 (0)1772 786864

enquiries@group55.co.uk

questrian Business magazine has been at the forefront of equestrian trade marketing for over 13 years and is the leading independent publication for equestrian buyers and suppliers. Tailor made advertising packages meet customers’ needs and with competitive rates and discounts available, an advert in Equestrian Business is the most cost effective way of reaching your customers and achieving your marketing goals. Pick up a copy and meet the team on stand D-8-4 at BETA International 2016.

Tel: +44 (0)1953 850678

www.animology.co.uk

Stud Muffins

Stand No. D-10-1

H

Bizzy Bites Ltd

B

Tel: +44 (0)1655 750523

Tel: +44 (0)1296 674026

www.studmuffins.co.uk 54 Equestrian January 2016 Business www.ebmonthly.co.uk

enquiries@ebmonthly.co.uk

www.ebmonthly.co.uk

aving acquired the license to manufacture Stud Muffins in 2014, Scottish based parent company, Talisker Bay, will be dividing its trade stand between these delicious horse treats and the famous Likit stable toys. Stud Muffins come in a choice of pack sizes, including re-sealable bags to maintain freshness – the wholesome treats containing a host of natural ingredients including linseed, fenugreek and whole grains, to ensure they are as healthy as they are enjoyable.

sales@studmuffins.co.uk

Stand No. D-8-4

Stand No. F-8-5

izzy Bites is a unique multi-functional product that has been designed to act as an interactive toy for horses.

Bizzy Bites can be positioned in varying places to encourage further interaction; providing a variety of uses and ultimately more entertainment for your horse. The innovative mint sponges inside a hidden cavity, give off a lasting scent of mint, continuing to hold the horses’ attention long after the lick has finished. Find out more on stand F-8-5.

sales@bizzybites.co.uk

www.bizzybites.co.uk

January 2016 www.ebmonthly.co.uk

Equestrian 55 Business

Beta international 2016

Carr & Day & Martin Ltd

Stand No. F-2-1

Horsecrocz Ltd

Stand No. No J-7-1/C-2-1

D

ounded in 1765, Carr & Day & Martin is believed to be the world’s oldest company involved in the manufacture of horse care products. Having held a Royal Warrant since the reign of King George IV, it still holds one to this day. Steeped in history, the comprehensive range encompasses four distinct care categories: Leather, Coat, Hoof and Health Care, providing a ‘one-stop shop’ for the discerning horse owner.

esigned and manufactured in Britain, Horsecrocz are for use over hoof dressings to protect them from scraping and general wear and tear. Horsecrocz can be reused many times making it a cost effective solution to protecting hoof dressings. If a horse loses a shoe, a Horsecrocz will keep the hoof protected until the blacksmith comes – especially useful if the horse is tender footed. Visit Horsecrocz at the Stockshop Wolesley stand and Trilanco stand.

Tel: +44 (0)8455 004040

Tel: +44 (0)7825 286015

F

info@carrdaymartin.co.uk

www.carrdaymartin.co.uk

Kanyon Outdoor

Stand No. P-7-1

K

info@horsecrocz.co.uk

www.horsecrocz.co.uk

Likit Products

Stand No. D-10-1

anyon Outdoor provides a wide range of premium quality waterproof equestrian, country and outdoor footwear.

All of the boots are handmade using the finest materials and incorporate pioneering design features. Take the best selling Gorse X-Rider long boot for example, made using full grain leather and featuring a K-Dry waterproof membrane for optimum durability and performance, it is also available in three calf fittings providing outstanding comfort and fit.

ikit Products is a family owned business, established in 2002 and is now the top equine toy and treat brand on the market. Bright and colourful, the Likit stand is always easy to spot with plenty of inspiration for retailers setting up their own displays in-store. The range starts at licks and treats and progresses to the most extensive and innovative choice of stable toys on the market.

Tel: +44 (0)8458 726370

Tel: +44 (0)1655 750523

info@kanyonoutdoor.global

www.kanyonoutdoor.global 56 Equestrian January 2016 Business www.ebmonthly.co.uk

L

office@likit.co.uk

www.likit.co.uk

prepare Increase circulation

perform recover Support mobility

Reduce muscle tension,aid warm-up and warm-down to help prevent injury

See us at BETA Stand C4.2

Mesh rug, Royal Quick Wraps leg wraps, fetlock boots and Award winning tendon boots, all with Welltex®. Saddle pads, stable and turnout rugs also available.

Supple Muscles and Joints - Back on Track’s own unique Welltex® fabric works by reflecting the body’s infrared heat due to the infused ceramic particles in the textile, helping to support circulation and ease muscle tension.

Visit our website to download a brochure. For more information on how to become a stockist, contact us at uk@backontrack.com.

Learn more at www.backontrack.com

20150912-EBM-Jan_BackonTrack-final 09 December 2015 14:25:53

January 2016 www.ebmonthly.co.uk

Equestrian 57 Business

Beta international 2016

Baillie Haylage

Stand No. B-3-2

B

VISIT US ON STAND N9.1 AT BETA INTERNATIONAL

aillie Haylage is available nationwide and is professionally grown and packaged on its own farm with over 20 years experience. No additives are used in the haylage. The 20kg handy bales are available in different energy levels –Ryegrass (medium to high energy) Ryegrass and Timothy (medium energy) and High Fibre and Meadow grass (medium to low energy). Horses and owners love Baillie Haylage because of the fantastic quality, consistency and traceability.

Tel: +44 (0)1472 398696

sales@bailliehaylage.co.uk

www.bailliehaylage.co.uk

Equisupplies Stand No. H-3-2

Hear how we’re supporting the wider equine industry with the launch of the new Dodson & Horrell bursary.

To find out more, see us at the show.

E

quisupplies is a family run business based in Wiltshire, with over 25 years experience in producing and selling horse bedding offering a varied range of dust extracted bedding. Whilst Equisupplies aims to keep its prices as low as possible, it also ensures its products will allow horses to function and perform at their best, by creating customer need specific bedding. Visit Equisupplies at stand H-3-2 for more information.

Tel: +44 (0)1666 510054

sales@equisupplies.co.uk

www.equisupplies.co.uk 58 Equestrian January 2016 Business www.ebmonthly.co.uk

Made in Britain to the

Highest Standards of Safety Kitemarked to PAS015:2011

www.airowear.co.uk

VG1 01.040 2014-12

Certified by SEI to ASTM F1163

BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM

www.charlesowen.co.uk January 2016 Equestrian www.ebmonthly.co.uk

Business

59

Beta international 2016

Thunderbrook Equestrian Ltd

Stand No. P-9-3

T

Airowear Ltd

Stand No. K-2-1

hunderbrook Equestrian – equine feed and herbal supplements, formulated using the latest scientific research to nutritionally support the horse. Since founding Thunderbrook in 2009, as a direct result of the founders’ own herd developing laminitis and EMS in the preceding years, and not being able to source a feed suitable to their metabolism, it has steadily grown to be one of the main horse feed businesses, providing a feeding solution for the metabolically challenged horse.

A

Tel: +44 (0)1953 797050

Tel: +44 (0)1434 632816

info@thunderbrook.co.uk

irowear has been a worldwide leader of innovation in the equestrian safety market since 1985 and its reputation is built on design expertise and its total commitment to rider safety. Being a design-led company, its expertise gives it the advantage of understanding the requirements of garment technology to improve rider safety, comfort and style. To see the range and discuss new safety requirements visit stand K-2-1 at BETA International.

www.thunderbrook.co.uk

John Whitaker International Ltd

Stand No. F-7-1

info@airowear.co.uk

www.airowear.co.uk

Toggi – Finest Brands International Stand No. F-6-1

T

ohn Whitaker International Ltd has revamped its entire saddlery collection, producing the most advanced saddles yet. The collection guarantees that from dressage to showjumping, hacking to eventing, there is a John Whitaker saddle to suit most disciplines and riders. The new saddles in the collection have also been given new names, taken from cities that John has competed in, acting as a constant reminder of the equestrian and Olympic success behind the brand.

he unveiling of the latest Toggi collections for autumn/ winter 2016 will see three distinct storylines to ignite your imagination. Enjoy the elegance of The Huntress – the wardrobe of the quintessential country lady; the comfort of The Weekender – a gorgeous collection of practical yet casual outerwear, and the high tech features of The Equestrian – a new look equestrian collection which combines contemporary design with fresh and dynamic colour combinations.

Supporting pieces for gents and children alike and an exquisite new footwear collection completes what will be a season to be remembered.

Tel: +44 (0)1706 340500

Tel: +44 (0)1132 707000

J

info@johnwhitaker.com

www.johnwhitaker.com 60 Equestrian January 2016 Business www.ebmonthly.co.uk

info@toggi.com

www.toggi.com

January 2016 www.ebmonthly.co.uk

Equestrian 61 Business

Beta international 2016

Charles Owen & Co. (Bow) Ltd

Stand No. K-2-1

I

nnovation and technology is the key focus on the Charles Owen stand, where the latest certified safety products for head protection will be shown. During the past year, Charles Owen has devoted its resources to updating and maintaining a product range that exceeds the latest standards of equestrian safety. When visitors step onto the Charles Owen stand, they can be certain that they are viewing the latest and most up to date products.

Tel: +44 (0)1978 317777

info@charlesowen.co.uk

www.charlesowen.co.uk

Cabotswood and Quayside

C

abotswood and Quayside are original family owned brands, which deliver both beautiful and durable handmade country boots and shoes. Emanating classic British country style, Cabotswood boots are suitable for town or country wear, are designed in Britain and handmade in Portugal, using cow leather for a soft, comfortable but durable fit. Cabotswood sits alongside the Quayside brand sailing shoes that have been around for over 30 years. To see both ranges visit BETA International stand K-8-1.

Tel: +44 (0)1275 392694

sales@footwearassociates.com

www.cabotswood.com / www.quayside-uk.com

Emerald Green Feeds 100% Natural Grass and Alfalfa Feeds, see our website for details of the full product range.

Stand No. K-8-1

“I use Emerald Green Feeds’ pellets for all of my horses because they are so versatile and provide a totally natural feed. My horses look and feel in great condition with gleaming coats ready to perform to their best.”

Sarah Bullimore, 4* Event Rider

,

as

62 Equestrian January 2016 Business www.ebmonthly.co.uk

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d Fee

To place your order call 01526 398236 or visit www.emeraldgreenfeeds.co.uk

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January 2016 www.ebmonthly.co.uk

Equestrian 63 Business

Beta international 2016

Heather Hats & Accessories

Stand No. P-4-1

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Silvermoor Stand No. C-3-4

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eather Hats and Accessories is attending the BETA International Trade Show for the third consecutive year.

The company now has a firm following within the equestrian and country clothing sector which is down to its supply of high quality hats, caps and bags at very affordable prices.

Using mainly British tweeds and waxed cottons, Heather is fast being recognised as a brand that delivers on these key principles. Tel: +44 (0)7707 025488

tableGraze is a revolutionary new product that promises to transform equine feeding brought to you from the team at Silvermoor Haylage. Produced at its own farm and production plant in Northumberland, Silvermoor controls every aspect of the process from field to bag ensuring total quality control and absolute integrity of product. For more information on the Stablegraze product or Silvermoor Haylage Visit stand C3.4.

Tel: +44 (0)1525 717535

Tel: +44 (0)1665 602587

jon@heather-fashions.com

www.heather-fashions.com

Comfybed Plus

Stand No. D-11-3

C

omfybed Plus is bedding produced to the very highest standards. With the high cost of more traditional bedding options, Comfybed Plus has ensured the highest quality bedding at competitive prices. The product range is dust extracted and wrapped on hooded pallets, each bale weighs 24kg, that's more value for money. See the extensive product range on stand D-11-3 for more information.

Tel: +44 (0)1909 773151 colin.smith@greenwoodforest.co.uk

www.greenwoodforest.co.uk 64 Equestrian January 2016 Business www.ebmonthly.co.uk

info@stablegraze.com

www.stablegraze.com

Equine Speedskip

Stand No. K-9-4

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he Equine Speedskip is a great and easy way to keep stables, paddocks and arenas clear of manure and debris whilst preserving the bedding and arena surface. Due to a more efficient manufacturing process and with its brand new polymer rake, the company can now offer the Speedskips at a reduced price yet maintain a quality product. Visit the stand K-9-4 for special show prices and a new advantageous pricing structure.

Tel: +44 (0)1989 769435

info@equinespeedskip.com

www.equinespeedskip.com

January 2016 www.ebmonthly.co.uk

Equestrian 65 Business

BETA International 2016

Birmingham England’s second city Make the most of your trip to BETA International by visiting the host city of Birmingham and all it has to offer in the way of attractions, food and culture.

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irmingham is a diverse and dyamic city that is brimming with culture. This animated and lively metropolis is actually a former market town with a history stretching back 1,500 years. Numerous attractions from art, sport, history, culture, shopping, places to eat, places to stay and entertainment make Birmingham the perfect place for day trips, morning or afternoon visits, over night stays or even a few days away in the dynamic city where travellers will never be stuck for something to do.

Here’s some must-see attractions to make the most of your visit to Birmingham:

Symphony Hall

Described as one of the best concert halls in the UK, Birmingham's world-famous acoustically refined 2262 capacity concert hall presents a diverse programme of educational and community performances each year, as well as conferences, graduation ceremonies, business meetings and major broadcasts.

Birmingham Hippodrome

The hippodrome holds a whole array of entertainment throughout the year and is home to Birmingham’s Royal Ballet and DanceXchange, The Welsh National Opera, numerous West End and Broadway musicals and the world's biggest Pantomime,

66 Equestrian January 2016 Business www.ebmonthly.co.uk

5 things you may not know about Birmingham it is the perfect spot for a group night out. Fabulously located in the midst of the bustling city it is an easy walk to many of the restaurants and bars for when the shows come to an end!

Birmingham Museum and Art Gallery

Have a spare morning or afternoon? Fancy getting away for some quiet time? From Renaissance masterpieces and cutting edge contemporary art to Egyptian mummies and the iconic HP factory sign, Birmingham Museum and Art Gallery showcases a world–class collection and offers fascinating glimpses into Birmingham's rich and vibrant past.

Bull Ring

Referred to as the glamorous heart of Birmingham, with over 160 imaginative and desirable shops to explore, 35 well–known cafes and restaurants to satisfy those cravings and easy access, parking and facilities not to mention the other shopping malls surrounding it, the Bull Ring is bound to entice shoppers.

Cadbury World

A visit to Cadbury World is not a factory tour. Being located just outside of Birmingham city centre in the old town of Bourneville, it is not just a quick pit stop. The average visit lasts three hours with places to eat and drink, and you’ll be able to stock up on all your favourite treats at the World’s Biggest Cadbury Shop.

❚

Its nicknames include Brum, The Second City, City of a thousand trades and Workshop of the World.

❚ It has an estimated population of some 1,037,000. ❚ It covers an estimated 103 square miles. ❚ It has more canals than Venice: 35 miles of canal to Venice’s 26 to be exact. ❚

There are 30 other Birmingham’s around the world and one crater on the moon called Birmingham!

Star City

For a fun filled evening of entertainment, Star City is just off the M6 and only ten minutes from the centre of Birmingham.

Boasting an impressive, eleven leisure attractions, twelve restaurants from around the world, a 25 screen Vue cinema, crazy golf and tenpin bowling it is definitely worthy of the title ‘The Midlands’ premier leisure and entertainment centre.”

National Sea Life Centre

An amazing underwater 360° ocean tunnel, over 60 display tanks and more than 2,000 sea creatures, The National Sea Life Centre Birmingham transports visitors into the amazing underwater world showcasing the best of everything from the coast of Britain, to the Antarctic and the Caribbean.

Quick fire facts ❚ In the last 37 years, more than 60 million visitors have attended events in NEC buildings. ❚ The NEC was one of the UK top venues with more than 500 events in total held in 2013/14. ❚

The group has more than 182,000 square metres of indoor space, 20 halls, 34 specialist conference and meetings suites and the 15,643 capacity Arena on site.

❚

Outdoors there are more than 160 acres of hard–standing and 75 acres of woodland to take shows and the action into the open air.

❚ The record total attendance for any one–day at the NEC is 100,000.

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Equestrian 67 Business

Beta international 2016

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BETA International 2016

Saddlery Skills Showcased at

BETA Internationall Visitors to this year’s BETA International will be able to see, first-hand, the craftsmanship and skills of talented apprentices competing for top awards in the Society of Master Saddlers' competitions throughout the three days.

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Always a major feature of BETA International, the apprentice competitions draw a lot of interest. Visitors are able to see a range of leather work being made in the Saddlery Pavilion. The Worshipful Company of Saddlers has kindly donated the prize money once again and their continuous support is much appreciated.

Hazel Morley of the Society of Master Saddlers says: “The competitions we run at BETA International are a fabulous shop window for the youngsters who take part. The Trade Fair allows them to demonstrate their

70 Equestrian January 2016 Business www.ebmonthly.co.uk

skills to the equestrian industry, and we really appreciate the opportunity to show the trade how lucky we are to have the best saddlery training facilities in the world. Everyone is very welcome to visit the Saddlery Pavilion to see the students at work and ask questions.”

The apprentices and students taking part on Sunday will make a martingale attachment and on the Monday foal slips will be made.

On the Sunday competitors will include the following apprentices training at the Saddlery Training Centre: Julia Balfour of Chobham

Rider, Peter Robinson of T&C Robinson, Sam Davies Thomas of Harley Equestrian and Corrin King of S. Milner & Son. On the Monday, experienced second year Capel Manor College students will include: Amy Baldwin, Rebecca Simmons, Lucy Ellis and Samantha Coulman.

On the Tuesday, first year Capel Manor College students will showcase their leatherworking talents and include Katja Noergaard and Naomi Rodgers.

Joining them will be Saddlery Training Centre apprentices Kelly Jones and Hannah Mustoe of

The Tack Haven. The students will design a piece of leatherwork to be announced on the day.

The exhibition area at BETA International will comprise the President’s Choice class for the Society of Master Saddlers’ National Saddlery Competition.

Visitors will be asked to judge the entries with 50% of the marks being awarded from the BETA International result and 50% by the National Competition judges.

The result will be announced at the Society’s awards evening on February 8. The item to be made is a bag, case or box suitable for a country pursuit.

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PRIDE PASSION PERFORMANCE We’re passionate about designing and manufacturing world leading horse clippers for customers who demand the very best.

Our clippers allow for faster clipping, with a powerful & efficient permanent magnet motor maintaining high speed at all times.

Our tried & tested technology minimises vibration and noise for smoother & quieter operation, while at the same time cooler running with our patented ventilated head, now incorporating the latest blade lubrication system. We truly believe that once you’ve tried our clippers there’s no going back.

For our full range of products, go to www.horse-clipping.co.uk Call (0)1453 826 692 or email sales@lister-shearing.co.uk

January 2016 www.ebmonthly.co.uk The Lister scroll is a registered trademark of Lister ShearingEquipment Limited

Equestrian 71 Business

SPOGA Horse Spring 2016

A complete guide to SPOGA Horse Spring 2016 Between January 31 and February 2, over one hundred of the top names in equestrian retail from all around Europe will come together in one of the biggest trade fairs of the year. Bringing a brand new identity to the long–standing event, Spoga Horse spring 2016 is intended to be the best one yet.

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rom January 31 to February 2, the modern and versatile 16,800 square metre, Cologne Exhibition Centre will welcome equestrian retailers from all over Europe to showcase their products and services to crowds by the masses.

The trade fair manages to meet the needs of the international retail market with the right mix of products and services, a successful concept impressively proven by the growing numbers of visitors and exhibitors to the event.

SPOGA horse is described as the perfect industry meeting

72 Equestrian January 2016 www.ebmonthly.co.uk Business

point: innovative ideas, important information and a modern infrastructure quickly get equestrian experts talking!

SPOGA horse spring is this year emphasising the growth of online strategies and is to bring a brand new identity to the biannual event aiming to position itself as more than just a trade fair with a new key visual and the claim ‘Passion and Profession’. The Frankfurtbased agency ‘the blue green’ is responsible for developing the latest concept. The first change to notice is the new logo for 2016 using a lead stallion; it is to symbolise the positioning

“SPOGA horse spring is this year emphasising the growth of online strategies” of the event as the leading trade fair and using fresher colours conveys added dynamics and determination.

The recent claim ‘Passion and Profession’ epitomises equestrian sport for both SPOGA horse exhibitors and its visitors, using the notion that for each of them the industry is both a passion and their business. SPOGA horse project manager Franca Schlemmer explains how the new image will be exposed: “The new brand identity will be prominently present in the classic media and online up until the trade fair.”

The spring event boasts an excellent number of registrations with big brands from the international equestrian sport industry confirming their participation. In total, the organiser, Koelnmesse, has received around 110 applications from 16 countries, with more than 66 percent of suppliers coming from outside Germany, ensuring the event boasts an impressive international standing. This already corresponds to ten percent more bookings than the previous event for the same period.

Everything for the horse and rider is to be found here, from clothing, helmets, shoes and boots to saddles and bridles, grooming products, foodstuffs, accessories and other services. Together with an attractive programme of accompanying events, a visit to SPOGA horse is a unique

experience for any equestrian enthusiast.

In addition to an excellent range of clothing, equipment and accessories for the horse and rider as well as first-class national and international contacts, the trade visitors can also look forward to a practice-oriented and dynamic event programme.

Trade stands for all!

And the winner is…

■ See the latest clothing fashions for both the horse and rider.

The Reitsport-Markt Dealers’ Award rounds off the first day of the fair, January 31, with the award ceremony of the nominated dealers taking place at 3:30pm. Following the judging session in December, the twelve best retailers have been nominated for the award.

Together with the trade magazine Reitsport-Markt (Equestrian sport market), Koelnmesse will present this award to the best equestrian outlet.

Visitors to SPOGA horse 2016 can enjoy extensive product ranges from all aspects of equestrian sport and activities.

■ Experience new and innovative accessories.

■ Learn about modern developments in horse care, health and feeding.

■ Gain a feel for novel saddlery and leather ideas taking over the industry.

■ Have a go with the most up-to-date products making stable and pasture management quick and easy.

■ Grab some gifts for horse lovers at home.

■ Take advantage of the equestrian service providers.

The British

contingent

V

isitors may be concerned that at an international trade fair such as SPOGA horse, all the way over in Germany, will miss out the local British brands that customers love so much. However this is definitely not the case, with an abundance of brands from the UK, SPOGA horse is well worth the travel to obtain the most competitive prices on stock and get those orders in. There’s so much to choose from to fill those shelves with brand new product releases and added expansions to current ranges. Get ready to wow the 2016 equestrian world.

Visit the market leading brands such as Airowear and Charles Owen in hall 8.1, on stand E001– E003 to talk to representatives about the changing safety regulations and how they have adapted their hats and air vests to meet and exceed these policies.

Move along then to the ever popular horse and health care products from Carr & Day &

Martin in hall 8.1 on stand F028 and help them to celebrate 250 years of excellence as well putting orders in for the ‘innovation award’ winning ‘Equimist 360’ trigger head spray products that are sure to make riders and grooms lives easier.

Fresh from the UK trade fair BETA International, the ever growing Derriere Equestrian will be making its second appearance at SPOGA Horse in hall 8.1 on stand A025, with owner and developer Claire Galer who says: “SPOGA Horse has become a firm fixture in the Derriere Equestrian calendar as one of our main platforms promoting our products to the trade, meeting with our existing clients and the growth and expansion of our international client base. As a brand that exports globally, we could not have achieved such successes for the product range without the excellent buying platform that is SPOGA Horse. 2014 and 2015 saw DE exhibit at the Autumn Exhibition, however for 2016 we have added the Spring SPOGA

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Equestrian 73 Business

spoga horse spring 2016 “The Academy at SPOGA horse spring 2016 gives concentrated know-how” Horse to our exhibition diary, as it has become evident it is essential that we are there.

“One of the main benefits of the SPOGA Horse is that of the quality and quantity of International buyers that visit the exhibition. The International atmosphere offers the perfect setting to establish new, worldwide contacts and maintain existing customer relations. Our growing platform of retailers stocking our full product range throughout the world, has seen meetings at SPOGA ensure we have established strong and growing trade business into Australia, USA, Canada, Japan, China, Hong Kong, Korea, Russia and all the European Countries.

For 2016 we are delighted to be growing, expanding and exhibiting at: BETA International, Spring SPOGA Horse and Autumn SPOGA Horse.”

Top five leading foreign brands to visit!

Alongside the popular UK based brands, the iconic trade fair plays host to numerous and well established foreign brands, all market leaders in their own sectors.

■ Prestige Italia SPA, founded in 1974 through the Stocchetti-Rasia family. The business, based in Trissino, Italy, carries through without ever compromising on its leadingedge status in the sector and

its manufacturing quality. The business is a ‘Made in Italy’ success story with its ranges of saddles and leatherwork, as confirmed by the major horse riding champions who always opt for the precision and technique of Prestige saddles.

Hall 8.1, stands A010 and B011 ■ HKM Sports Equipment GmbH, supplies 2,000 specialist stores worldwide. Originating in 1967 in Germany, it wasn't until the 1980s that the company started to manufacture and produce equestrian items for sale purposes. HKM Sports aims to “enable all younger people access to riding sport products at affordable prices – yet without forgoing quality,” an ethos that has proven beneficial to the business, evident through its rapid growth and change in positioning in the market.

Hall 8.1, stands A060 and B061 ■ KP Italia, will as usual be present at the spring edition of SPOGA horse 2016, ready to present new models and accessories. Once again KEP Italia will discuss the importance of safety as its helmets are always the first on the international market to make the new standards and regulations about safety and are happy to have another chance to underline how safety is its daily top concern.

Hall 8.1, stand B040 ■ Samshield, believes its range of hats “will bring more active and passive security, more comfort, with high quality materials and

customisation ability.” Originally in 2005 only a few riders from the Chantilly region (in France) had acquired the first helmet, but today the brand is recognised and distributed all over the world.

Hall 8.1, stand D038 ■ Swedish equestrian business Mountain Horse, will be returning to SPOGA horse spring fair following a successful trade show in Autumn 2015. The business took home top prize in the ‘Sustainability/CSR’ category all due to the environmentally friendly aspects in manufacturing the company practises.

Hall 8.1, stand A021

Take advantage of…

If the hundreds of trade stands aren’t enough to entice traders into visiting the spring fair, SPOGA horse has ensured there are more than enough attractions for visitors to get involved with.

Matchmaking365 Starting with ‘Matchmaking365’, a mobile app that allows visitors and exhibitors to locate matching suppliers, producers and distributors in the run-up to the trade fair as well as during their visit. Gain valuable business contacts as a trade visitor and benefit from precise information, attractive offers, being able to schedule meetings for the trade fair and the ability to present a business and its products to the rest of the Matchmaking365 community.

The Academy The Academy at SPOGA horse spring 2016 gives concentrated know-how into intensive specialised information concerning all equestrian sport retail trade. Specifically for this year, the Academy covers themes such as networking, employee motivation, up selling, how to lead employees to increase turnover and customer retention through enterprise resource planning.

There are nine speakers for this year’s academy including names such as: Johannes Michael Mertens, who will be discussing customer retention through enterprise resource planning on Tuesday, February 2 at 2:30pm in Hall 8, stand A-54 and B-55 as well as other subjects including employee motivation and enterprise resource planning at various points throughout the show, visit the website for more times and stand numbers. Jochen Mai will describe his take on how social media can boost sales for small businesses on Sunday, Monday and Tuesday at 11:00am each day in Hall 8, stand A-54 and B-55 and Marc Cormann, MSO Digital GmbH & Co. KG and Lena Büker, ehorses GmbH & Co. KG will present their ideas surrounding Google optimisation and affiliate marketing on Monday afternoon. All presentations will be held in German and translated simultaneously into English.

Fashion walk The equestrian fashion trade will once again be blown away by the SPOGA horse fashion walk. Daily at 12:00pm and 5:00pm and on February 2 at 3:30pm models, representing 16 exhibitors at the fair, will be presenting the latest collections in two different professional shows. This offers trade visitors the opportunity to discover new brands and labels and satisfy themselves directly

“A visit to SPOGA horse is a unique experience for any equestrian enthusiast”

74 Equestrian January 2016 Business www.ebmonthly.co.uk

of their quality. The fashion walk has been enjoying ever-increasing popularity since 2014.

VIP Club The Very Important Premieres Club commits the exhibitors in advance to present their new products for the first time ever at SPOGA horse – a commitment that certainly pays. The VIP Club enjoys media accompaniment in the form of pre-coverage by the trade magazine: Equitrends. At the trade fair itself, the products will be showcased in an eye-catching special exhibition zone. Every day the exhibitors will be given the additional opportunity to present a product show on a live horse at 1:15pm and at 3:00pm to convince the trade visitors the advantages of their product. The products being presented will remain a secret up until the trade fair.

Beautiful Germany: Cologne

The trade fair city Cologne offers many sights worth seeing combined with a great deal of culture creating a perfect framework for any visit. Discover the impressive city through tours, excursions, and boat tours. Visitors can look forward

to a host of sights and cultural highlights such as the Cathedral, Romanesque churches, the historic city hall, museums, parks and gardens, architecture, and design.

Planning on staying?

Private rooms and furnished apartments can be obtained from the centre’s partner Homerstay Agency Köln. Or alternatively, use the website’s online reservation system with adjoining hotel ‘Koelnmesse’ to receive competitive room rates.

Getting to SPOGA horse 2016

Arriving by car? Ten highways lead into Cologne’s beltway, which brings you directly to the exhibition centre without junctions or traffic lights. Simply follow the green signs marked Koelnmesse. There are about 14,500 parking spaces around the exhibition centre. Free shuttle buses run from the car parks to the entrances.

Flying in? Cologne-Bonn Airport can be reached by plane in about 60 minutes from many major European cities, such as Copenhagen, Berlin, Paris, Prague, London, Munich, Milan, and

Zurich. The exhibition centre can be reached quickly and easily from the airport. In addition, high-speed ICE trains connect the airports in Düsseldorf, Frankfurt, Amsterdam, and Brussels directly to the exhibition centre.

Build up and Breakdown

Exhibitors can ‘build up’ for the event starting at 8am on Thursday January 28 and should be finished by 6pm Saturday January 30.

Exhibitors may start dismantling their trade stands from 5pm on Tuesday February 2 and should ideally be finished and left the exhibition centre no later than 6pm on Thursday February 4.

the essentials....

■

The show runs from January 31 to February 2 and visitors are welcome: Sunday: 10am–7pm, Monday: 10am–7pm and Tuesday: 10am –5pm.

■ The venue: Cologne Exhibition Centre, hall 8.

■

Exhibitors are welcome into the centre from: Sunday 9am–8pm, Monday 9am–8pm and Tuesday 9am–6pm.

■

Download the Matchmaking365 app ready for the run up to SPOGA horse spring 2016 to gain the most from a visit.

■

The fashion show run: Sunday at 12pm and 5pm, Monday at 12pm and 5pm and Tuesday at 3.30pm

■ Visitors should plan their visit so not to miss any of the Academy’s nine speakers and VIP club live horse demonstrations, dates and times available on SPOGA horse 2016 website.

Find out more about what this top trade fair has to offer at www.spogahorse.com

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Equestrian 75 Business

AETA Preview

Schedule Thursday January 28, 2016 Exhibitor Set-Up 8am–6pm Friday January 29, 2016 Exhibitor Set-UP 8am–6pm

For the first time, Equestrian Business takes a look at the American Equestrian Trade Association (AETA) International Trade Show. Based in Philadelphia, the fair by Hopper Expositions puts the spotlight on the international English and Western markets and provides new opportunities for UK businesses.

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he AETA International Trade Show takes place on January 30–February 1, 2016. Equestrian trade exhibitors and buyers spend three days viewing English and Western merchandise, networking with each other, exchanging ideas on marketing and learning the latest in equestrian products and services.

The show features exhibits, a Market Party, educational sessions and a membership meeting. This exposition of equestrian products and services is not open to the general public and takes place at the Greater Philadelphia Expo Centre, Oaks, PA, 19456.

Education

The day before the AETA International Trade Show opens to the public, the organisers put the emphasis on education, with a schedule of fascinating speakers lined up for before and during the event. UK visitors should take note and if necessary pre-register in order

76 Equestrian January 2016 Business www.ebmonthly.co.uk

to attend.

On Friday January 29, the speaker is Doug Fleener, a veteran retailer with over 25-years of hands-on retail experience. He is the former director of retail for Bose Corporation, and has also owned and operated his own specialty stores. Doug is president and managing partner of Dynamic Experiences Group LLC, a Lexington, MA based retail and customer experience consulting firm dedicated to helping retailers dramatically elevate their staff, leadership, and sales performance.

Additional seminars take place at the trade fair itself and include subjects such as “Getting more people into the horse industry” and “The art and science of visual merchandising.”

The big city

Philadelphia is the second largest city on the East Coast and ranks fifth in the nation, with a metropolitan population of 5.8 million. Philadelphia

is conveniently located in the middle of the Northeast Corridor, 100 miles south of New York, 133 miles north of Washington, D.C., and 55 miles from Atlantic City.

Philadelphia is accessible by car, train, bus, aeroplane and even cruise ship.

By car, the city is just two hours from New York City, 90 minutes from Baltimore, three hours from Washington D.C. and about an hour from Lancaster County, Atlantic City and the New Jersey shore via major highways.

Those who prefer someone else to do the driving can hop on Amtrak, which provides service along the Northeast Corridor and points west and south, or Greyhound, operating bus service throughout the region.

Several popular Chinatown bus routes also connect Philadelphia with Boston, New York and Washington, D.C. for extremely wallet-friendly prices.

The Philadelphia International Airport, approximately seven miles from Center City, serves

Saturday January 30, 2016 Open 9am–6pm Sunday January 31, 2016 Open 9am–6pm Monday February 1, 2016 Open 9am–4pm Exhibitor Move-Out 4pm– Midnight

“It is the only gathering place for all equestrian brands in the US and is the definitive show in the industry”

more than 25 airlines. Travelers can also take advantage of direct or connecting service from 31 other destinations, such as Ft. Lauderdale, Los Angeles, Oakland, Houston and Seattle.

Why exhibit?

We asked exhibitors from the US and the UK why they are attending AETA International. AWST Int'l has been attending the event since its inception and all Hopper and KOP shows before that and Jeannie Macone from the company says that the trade fair offers, “New customers, feedback and reorders from existing customers. It caters to the ‘English’ customers.”

They point out that the location makes it a very important event as in the north east there is a high concentration of equestrian retailers Amy Weslman, American underwear company Knixwear explains that the company will be attending AETA International for the fifth time: “It allows us to connect with existing customers in the US and Canada and meet with potential new accounts. It also allows us to network with fellow brands and keep informed on the news trends in the industry,” she says.

“It is the only gathering place for all equestrian brands in the US and is the definitive show in the industry. It brings people from all over the US and Canada and draws key industry leaders.”

Experienced UK company Abbey England is also attending and Peter Phillips form the company says: “It’s the main US English riding show and is an excellent opportunity for us to see our

customers in the US and also to meet new customers. Our British goods are a big hit in the states, especially our extensive bitting range. It is smaller than BETA Int. and does not have the international visitor base of either BETA or SPOGA. As UK company Stubbs strives to grow more quickly it has started to exhibit at a few shows, namely BETA, EQUITANA (Melbourne) and AETA. Chris Bradwell, managing director, says: “Stubbs has been selling in the USA for over 40 years but as we grow we would like to sell a broader range to many more outlets in North America.” This is the first time the company is attending the fair and Chris adds: “AETA offers us access to distributors, retailers and a greater understanding of the US market; all in three days!” He also highlights the difference between the different international trade shows: “BETA gives wonderful access to world wide business.

We believe AETA is much more focussed on North America.

Stubbs is progressively filling in the gaps in our world markets.

Last year it was Australia, where

we established distribution with Lefflers, and in January it is the USA, after what we hope will be three busy days at BETA.” Chris is clearly looking forward to meeting the American retailers and finishes: “We are well recognised by them; this is demonstrated by the regular traffic on our website.

We want to better service their needs. It is very exciting!”

“As we grow we would like to sell a broader range to many more outlets in North America”

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78 Equestrian January 2016 Business www.ebmonthly.co.uk

al fares preview

AL FARES

INTERNATIONAL EQUINE TRADE FAIR In 2016, the oldest and most prominent international trade fair Al Fares, will once again open its doors from October 5 to 7.

A Biennial event, the trade fair celebrates its 11th year of operation with a change of venue to Meydan, a venue synonymous with prestige and class.

A

l Fares will cover the entire spectrum of the equine industry, unveiling an array of international products, services, equipment, and veterinary technology for the horse, rider, horse owners, breeders and equine professionals.

October is the beginning of the equine season in the UAE and it is entirely appropriate that Al Fares hosts the event

at Meydan, turning a dream into reality. It is the visionary concept of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai.

Why Meydan?

Meydan was conceptualized with a view to hold the world’s most coveted Dubai World Cup, a high profile horse race that attracts

horse lovers and owners, as well as the world’s rich and famous.

Today, Meydan boasts holding some of the most prestigious and glamour-filled events and exhibitions attended by elite businesses and delegates from around the globe.

At a strategic location Meydan is self-contained with a hotel, the best restaurants, and par excellence ambience. Needless to say, Meydan is surrounded by

stables and is home to the best of the Arabian bred horses.

Why Al Fares?

More than €4.5 million ($5.6 million) worth of retail deals were signed at the last Al Fares event.

More than 5,000 trade visitors from the equine industry visited the fair, while approximately 85 per cent of exhibitors have already confirmed participation

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Equestrian 79 Business

Al fares preview at this year’s event.

Rasheed Mbayed, exhibition manager of the fair, which is organised by Al Fajer Information and Services every two years, said: “The GCC equine industry once again came under the global spotlight through Al Fares. Al Fares 2014 saw participation of international companies who reiterated their interest to be part of 2016 edition.”

Dr Walid Sherbiny, veterinary manager, Gulf Rider, said: “This is our 10th participation in Al Fares.

Since 1995, Al Fares has grown dramatically to be a leading hub for equine products, and we have been responding to that growth by booking larger stands every time.

“We brought to Al Fares this year products from 22 brands from different parts of the world, mainly Australia, Germany, France, UK, and USA, in collaboration with our partners Al Awani Company. Our products vary between veterinary medicine and veterinary equipment, fortifications, vitamins, processing equipment, and stable

equipment.”

Mustafa Ali Ahmed Anshan and Saif Khalifa Matar Al Mezaina, co-owners of Royal Equestrian Club Dubai, who were first-time participants, said: “Specialised exhibitions like Al Fares are so important because they bring visitors from all over the world to view the advancement of the equine sector in the UAE. Based on our first participation, we have received an overwhelming response to the services we provide. Our core focus is training riders, transferring them from beginners to world-class certified riders.

“We are in final stages of launching dedicated academic equine courses in collaboration with a British academy that will operate from the Royal Equestrian Club Dubai, bringing international experts and trainers from the UK, USA, and Germany.

We have also started a new service to video conference the courses, bringing our expertise to anywhere in the region. Al Fares is a great place to be seen.”

Another first time participant

Michael Nosch, head of Sales, Eqvivance, a company that designs 3D statues of horses through innovative 3D scanning technology, said: “We came to the UAE because we have a passion for Arabian horses and Dubai is a big market to be in. We have displayed in Al Fares a creative brand-new project that combines scanning, picturing, 3D modeling, and molding technologies to create a true to life design of a specific horse for any owner in the region. We can create these statues in any specific position for the horse, adding

the tiny details of the horse characteristics.”

More than 215 companies from 21 countries took part in the fair, which remains the only exhibition recognised worldwide as a leading trade platform to do business and capitalise on the booming regional market for equestrian products.

Among the major participants were global players in the equestrian trade market from Austria, Australia, Belgium, Canada, France, Germany, India, Italy, Sweden, Switzerland the US and the UK. Dubai's Meydan Racecourse

for more info...

To make the most of this exciting new equestrian market, visit or exhibit at Al Fares Dubai yourself. To find out more contact official UK and Ireland Exhibition Agents:

PressPoint Media Ltd Email: alfares@presspoint.co.uk Tel: +44 (0)1953 852937

80 Equestrian January 2016 www.ebmonthly.co.uk Business

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January 2016 www.ebmonthly.co.uk

Equestrian 81 Business

82 Equestrian January 2016 Business www.ebmonthly.co.uk

sponsorship

Zoe Adams Hickstead

“A rider who just wants as much product as they can get is not the rider for us”

Q A

Which riders do you sponsor?

Our current team of Ambassadors includes: Angus Smales, eventer Zoe Adams, show jumper Alex Hardwick, dressage Laura Mantel, show jumper Goose Leigh, eventer

Angus Smales

The business of

sponsorship Goose Leigh

Sponsorship in the equestrian industry is a constant topic of conversation. If it is not riders looking for sponsors its businesses attempting to find their next ambassador and knowing how to approach the subject of sponsorship, for riders especially, can be difficult. UK based Stübben distributor John Grosvalds talks through some of the ‘ins and outs’ of rider sponsorship.

Q A

W hy these riders?

Using Ambassadors to help promote the Stübben brand is still a fairly new concept for us and one that we have devoted a lot of time and energy to in coming up with the right mix of people across the three major disciplines of equestrianism. As a result, we have a fantastic team of up and coming riders; they are all very personable, presentable, intelligent and possess a natural ability to communicate extremely effectively. They all naturally represent outstanding achievement and commitment in their chosen disciplines as well as being jolly nice people!

Q A

How do you choose which riders to sponsor?

Choosing a rider is very difficult bearing in mind the huge number of sponsorship requests we get every year.

Sponsorship, in its most basic term, implies remuneration in exchange for using a particular product line but we take a different approach. We prefer to use the term Ambassador as he, or she, has to genuinely want and to be proud to ride for Stübben, and, very importantly, if there is

January 2016 www.ebmonthly.co.uk

Equestrian 83 Business

sponsorship

Laura Mantel Portugal

Alex Hardwick

an existing involvement or history of using our products, then this is very much a plus factor when it comes to selection. A rider who just wants as much product as they can get is not the rider for us – there has to be a genuine desire and commitment to ride our products, to be involved with the company and to enjoy the experience. The twinkle in their eye and the smile on their face when they first ride our new generation saddles tells me a lot about the person and whether or not they could be good for us and us for them.

Q

What do the riders get and what do you expect in return?

A

Each rider gets a comprehensive package consisting of saddles, bridles, girths, bits, care products and accessories of their choice.

In addition, Ambassadors will receive new products for testing and evaluation throughout the term of their ambassador contract.

In return, we ask that the rider actively promotes our products at every opportunity and provides leads to the sales office. We like our riders to be proactive when it comes to working with us and our dealers, at clinics, open days, events and competitions.

Personal appearances on these occasions always go down well with the riding public. Our Ambassadors are all top–flight competition riders and as such, role models for their many followers and fans. Their dedication to and love of the sport shines through in their

84 Equestrian January 2016 Business www.ebmonthly.co.uk

personalities; this is such an important factor when it comes to representing an iconic brand like Stübben.

Q

Has the rise in social media use among riders meant that sponsorship brings you even more than it used to?

Why/why not?

A

Social media is vitally important in promoting people, events and products especially in this industry. All our riders are well known to their peers and followers and having the ability to update their experiences and achievements whilst at the same time promoting their sponsors gives us a continuous and growing presence in the market place.

The immediacy of Facebook and Twitter results in real time networking with our riders and subsequently gives us excellent feedback on our products with both existing and potential users. Social media also allows us to immediately answer any questions on our products that the riding public may have.

“Social media is vitally important”

Q

Why is it so important to offer sponsorship to riders – what does it bring for the company overall?

A

Sponsoring riders is hugely important in involving real people with our products. For many, Stübben is seen as an aspirational brand and having a team of Ambassadors that our

potential customers can watch, talk to and relate to provides an intimacy and reality that no other advertising or marketing medium can achieve. Most importantly, it showcases the innovation, quality and durability of Stübben products in the environment for which they are designed.

Sponsorship can be extremely difficult to target correctly but by ensuring the correct demographics are in place, our ambassadors provide that vital link between manufacturer and end user whilst at the same time giving us a cost effective, productive and prestigious presence in what is an extremely competitive and ever changing business.

Q

Is there a case study of a rider that you sponsor who does exceptionally well for you, perhaps going above and beyond to represent your brand?

A

All our riders do a fantastic job for us and I’m really proud to have a team of such exceptional ambassadors involved with the Stübben name.

Choosing just one is terribly difficult as they all show their enthusiasm and commitment to the brand in many and very individual ways. However, in terms of going above and beyond the norm, then this has to be dressage rider Alex Hardwick.

Currently ranked by the FEI at number seven in the under 25 category, Alex has been involved with Stübben now for the past year and a half, during which time she has not only consistently provided updates on her experiences both in and out

of the saddle but has also taken dedication to the Stübben brand to another level by becoming an official Stübben dealer and Test Partner. Working with our products on a daily basis, both on the competition circuit and in the school, gives Alex an intimate and unique insight into the Stübben brand and has allowed her to seamlessly integrate retailing into her existing business with total confidence and commitment.

And finally…

Stübben is involved with many new and exciting innovations which we roll out on a continuous basis. Our riders give us the feedback to help us fine– tune these products and ensure their acceptance and suitability in a competitive, constantly changing and increasingly technical environment. To all our Ambassadors, we’d like to say a huge thank you for choosing to be part of the Global Stübben Team.

Alex Hardwick

January 2016 www.ebmonthly.co.uk

Equestrian 85 Business

Online a laptop or desktop computer.

People want to access information or place an order when it suits them; this might be when they are on the go or they might want to purchase a product while they are at work or when they are watching the TV in the evening.

Moreover, a responsive website optimised for all types of devices will also ensure that the pages will load quicker – making it far more convenient to use.

The importance of mobile responsive websites According to research by Ofcom, two thirds of people now own a smartphone and they’ll use it for anything up to two hours a day to access the internet. In addition, consumers now spend twice as much time on their smartphones, as they do on a laptop or other device.

W

e spoke to Darryl Britton from Wiser Web who advises that, as these statistics show, in order to keep up with the growing demands of mobile internet users, a website needs to be optimised if it is to meet the need of the modern consumer and give visitors the optimal viewing and fast navigation experience that they have come to expect. However, there are many other benefits to a mobile responsive website.

SEO

Responsive website design can improve SEO in many ways. For instance, it can help to reduce the bounce rate and keep people on your website longer; a high bounce rate is well known to be one of the factors in a website ranking poorly on the search engines.

A responsive website also solves the issue of having separate websites for mobile content; it is an established fact that duplicate content can have a negative impact on SEO; a responsive website design answers this problem.

In addition, Google itself recommends that mobile websites use responsive design.

86 Equestrian January 2016 Business www.ebmonthly.co.uk

User experience

According to research by Google, 61% of those surveyed stated that they would go to another website if they were unable to find the content they wanted quickly. If a website is not mobile responsive visitors will find it difficult to view content; this leads to a poor user experience that can send them to a competitor.

When a website automatically adapts to the size of the device the visitor is using, it helps to improve navigation and the overall experience. If a visitor can comfortably access the information on your website, they are more likely to stay, read the content and find out more about your business; this enhances the overall impressions of your website and company and assists with building consumer confidence.

Increased sales

By not having a responsive design, you risk losing out to competitors and missing out on valuable custom. Research by Google also shows that 67% of consumers say they are more likely to make a purchase or utilise a service if the site is mobile friendly. It’s also been found that mobile websites

have a higher conversion rate, thus helping to increase sales.

Moreover, a responsive website can also make it easier for local people who are searching for nearby services to find your website, thus helping to fuel the growth of your business or service.

Convenience

As statistics show, a buyer is now far more likely to purchase via a tablet or smartphone and if your website is not set up to meet this demand, then you risk losing out to competitors.

Consumers lead busy lifestyles and they don’t want to be tied to

Increase your chances of being found

A responsive website is now essential for being found online.

In February 2015, Google published a blog post stating that it had changed its mobile search algorithm in favour of mobile friendly websites.

A responsive website is also important to organic search results, which will help make your website more visible and drive more traffic direct to your site.

The way people access content online is continuing to evolve and mobile responsive design offers many advantages over the more traditional static website.

As well as improving SEO and enhancing the user experience, mobile responsive website design is essential to anyone who doesn’t want to lose out to their competitors and who wants to meet the demands of the modern day consumer.

If you would like to know more, you can contact Darryl on +44 (0)1953 852939 Email: darryl@wiserweb.co.uk or view www.wiserweb.co.uk/ equestrian

Is it time you looked at turning your old plod in to a top performer?

Today’s consumers demand mobility and convenience - most now access websites through a mobile device, on the go.

Does your website come up to scratch? If not, your customers will most certainly move onto one of your competitors’ websites.

Whether you need a mobile responsive solution an e-commerce site Social media setup and management

WiserWeb provides affordable online solutions for your business.

www.wiserweb.co.uk/equestrian Tel: 01953 852939 Email: enquiries@wiserweb.co.uk January 2016 Equestrian www.ebmonthly.co.uk

Business

87

ken lyndon-dykes

The fabulous Count

Ken had the great privilege to know Count Karol Antoni Colanna-Czosnowski who died recently at the age of 94; a true gentleman, businessman and horseman.

KEN LYNDON-DYKES Karol was an amazing horseman and, during the Second World War, he was involved when members of the Polish cavalry slowed the progress of German tanks by charging towards them. When I asked about this extraordinary feat Karol replied ‘They weren’t very good tanks’– as though this explained everything!

Karol’s family owned a beautiful castle in Poland but he had to leave and come to England with nothing and the castle was taken over as barracks for the Russian army. Arriving in England virtually penniless, it wasn’t long before Karol was building a substantial business.

He started by ‘buying’ an old naval ship which he paid for the day after the purchase by selling the vessel – with a half per cent profit! Subsequently he developed his steel business, Bishopsgate Steel, into a massive enterprise About that time I had built what was considered, in equestrian terms, an empire. I had a total of 52 shops and shopswithin-shops – including some illustrious names such as Bart J. Snowball, Frederick J. Chandler ¬¬– the longest established saddlery businesses in the

“He was one of the few – maybe the only – person about whom I have never heard a word of criticism” country which I owned – and Lillywhites where I set up the equestrian department. One day Karol asked me about my group’s turnover and I was delighted to tell him it was about £3 million, with good margins. ‘What is your turnover’, I asked. ‘Eight hundred million’, he said. ‘And what are your margins? I asked. ‘A half of one per cent’ he said. Arrogantly – probably – I responded ‘Well

88 Equestrian January 2016 Business www.ebmonthly.co.uk

– that’s not much!’ ‘But how many staff do you have to pay Ken?’ he asked. I replied that it was getting on for a couple of hundred. ‘Well my staff,’ he said, ‘consists of myself and a secretary’. I perceived the difference!

Karol had a beautiful house with wonderful equestrian facilities – Saddlecombe Stud – at Headley near Epsom. There he kept his event, and later, dressage horses. Liz Gill, Karl’s stud groom and PA for forty years, recalls they spent every season at East Langton near Market Harborough where Karl had a hunting box and from where he hunted with the Quorn, the Fernie and the Cottesmore.

The next part of the story also relates to hunting; one day Karl contacted me – his very best hunter had died, he was heartbroken and desperate for another really good horse. I had

just retired John of Gaunt at the end of an amazing season during which he was the winner of Burghley, the British Open and a list of other major events.

‘I will lend you my old horse’ I said. When I told him it was John of Gaunt he was truly amazed.

‘You would really lend me John?’ he asked. We took John of Gaunt to Coakham – then home of the famous bloodhounds – Karol rode him over a line of really big fences. Trotting back, he was beaming. ‘I think we understand one another’ he said.

Karol wanted to buy John but I refused. ‘At least allow me to give you what you paid’, he said.

‘No – John will never be for sale.’

In fact, I had paid two-and-ahalf thousand pounds for the horse which, though immensely talented, was something of a rogue. (Way back in the seventies when I bought John, this was a huge sum to pay. Later

❚ Ex-international level three-day-event rider. ❚ Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, ❚ Owns and runs SaddleWorld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes. ❚ He is also well-known as an inspirational and interesting lecturer/speaker. his amazing competition record meant he was worth a great deal more.) So John went to hunt with the Count – and then Christmas came and with it a card from Karol – and a cheque.

The message said ‘Please buy your wife a present’. The cheque happened to be for £2,500!

The story doesn’t quite end there: inside the yard at Headley, on the first box on the left, there is a blue plaque with an inscription ‘John of Gaunt, Champion Eventer’. Of course, this amazing once-in-a- lifetime horse has long gone to a green paddock in the sky. ‘The horse, with beauty unsurpassed, strength immeasurable and grace unlike any other, still remains humble enough to carry a man upon his back.’ Amber Senti got that right!

At least three hundred people attended Karol’s funeral. Rightly, it was a true celebration of a remarkable man – a gentleman – a gentle man. Karl was inspirational, charismatic and loyal. He was one of the few – maybe the only – person about whom I have never heard a word of criticism. He was admired and loved by everyone with whom he came in contact. He was unique and I, and many others, will miss him.

January 2016 www.ebmonthly.co.uk

Equestrian 89 Business

business matters

The changing face of recruitment Mark Lumsdon-Taylor ❚ Director of Finance and Resources, the Hadlow Group He attended Keele University where he read Law and Economics. ❚ On leaving, he joined Macintyre Hudson a leading London accountancy firm undertook an ACA training contract and quickly rose to become a director of audit. ❚ Joined Hadlow College with an initial brief as a ‘troubleshooter’ to design and implement fiscal recovery and to effect change within the College’s central services. ❚ Appointed Director of Finance & Resources in 2004 after extensive work involving further recovery and reorganisation of the college’s activities, (Hadlow is rated Outstanding by Ofsted) ❚ Awarded Accountancy Age UK Finance Director of the Year (Public Sector) in 2007, was a runner up in 2010 and was shortlisted for the 2013 Award. In 2008, Hadlow College was awarded the title ‘KEIBA Large Company of the Year’ for its performance in business.

Awarded the Business Finance Awards 2014 title ‘UK Finance Director of the Year Public Sector and Voluntary’. ❚ Shortlisted for the Institute of Directors’ London and the South East Young Director of the Year Award 2014 and the Institute of Directors’ London and the South East Chairman’s Award for Leadership in Corporate Responsibility 2014.

90 Equestrian January 2016 Business www.ebmonthly.co.uk

With changing attitudes to further education and an evolving job application and interview process, Mark wonders whether recruitment and training is heading in the right direction.

Having worked in the education sector for over twelve years I am very aware that employers are increasingly confused about the numbers and relevance of the qualifications on offer. A few years’ back the then government abandoned apprenticeships, despite there being a number of well structured, fully monitored, desirable options available. I think I am right in saying that the equestrian industry was the first to reinstate this form of training – namely the Society of Master Saddlers’ (SMS) apprenticeships.

One of the big benefits of the SMS apprenticeships is that they are fully understood nationally and internationally. They are recognised as fulfilling employers’ skill needs – and they enable individuals to set up a business as a sole trader or an SME. The fact that qualified saddlers can go on to become Master Saddlers – or Master Harness-makers – is an enormous incentive and a further mark of the scheme’s success.

The New Labour government wanted a much higher percentage of school-leavers to go on to a degree programme and this resulted in a plethora of new courses in Higher Education.

Some courses undoubtedly filled notable gaps and these produced very good results; others were less fulfilling. As with any market, over availability results in ‘excess’ and that leads to the product being undervalued. Of course, some business sectors are recording increased demand for graduates on a national, even global, scale but they are the exceptions rather than the rule. A lot of young graduates are finding themselves in ‘temporary’ jobs in bars, restaurants and the like, which doesn’t fulfil the reason why they spent three or more years studying.

But is this to miss some of the essential, most fundamental, benefits of studying for a degree?

The way in which following a degree programme encourages independent thinking within a professional environment?

Doesn’t it also offer a different set of social opportunities?

Aren’t the opportunities to discover latent talents and abilities important factors?

Should we dismiss the chance to broaden horizons? Isn’t the basic ‘stickability’ needed to complete a degree programme an indication of motivation and determination?

Job applications and interviews used to be a relatively simple affair. The interviewer had a pretty standard list of questions designed to give a very good insight into the candidate’s experience, ability, desire to ‘make a difference’ and so on. The interviewers were usually very confident and competent and were adept at evaluating whether or not the candidate had the right personal assets and would fit into their team.

Once upon a time a candidate would probably be interviewed by someone in middle management and, if potentially suitable, then be interviewed by someone in senior management or at director level. Today candidates are often asked to give a formal presentation. They will have prepared it, revised it, possibly sought professional evaluation, rehearsed and practised. They may well have taken advice about the types of questions that will result – and practised the answers! They will also be adept at completing questionnaires designed to reveal the candidate’s innermost thoughts. Then the psychometric testing; it is designed to weed out inconsistencies and be very revealing. Where does all this leave off-the-cuff, no-preparation answers that reveal so much more about the candidate? Wily interviewers throw in a few really

unexpected questions that test interviewees’ ability to apply lateral thinking whilst making it tough for those with tunnel vision. Ability to think around a problem is a big, big plus – worth its weight in gold!

Entire industries have been built on finding the right candidates for jobs, and businesses spend a lot of money employing their services. Yet, with all the specialisms and technology available today, the final selection results in many, many square pegs in round holes! There was a time when the interviewers’ gut instincts were important factors.

By and large, SMEs interview procedures are relatively simple and straightforward; are the results inferior to those achieved by big business? I don’t think so – in fact, I suspect they are infinitely superior!

I think SMEs generally have the advantage – or are more perceptive – in relation to staff training. They don’t expect any member of staff to be perfect. They are generally better at recognising important weaknesses and helping the individual to overcome them. At the same time, they value strengths and afford the individual opportunity to utilise them! After all, the best team consists of individuals whose various strengths and weaknesses form a complementary and outstanding whole.

This is often made easier in small businesses where managers have greater opportunity to view and work with employees as individuals. The ability to see the person as a whole makes it much easier to encourage and utilise valuable assets whilst helping to strengthen weaker skills. Recognise creativity and far-sightedness; management should essentially involve fitting the job to the person and the person to the job!

Janauary 2016 www.ebmonthly.co.uk

Equestrian 91 Business

Let’s Products WhatTalk to stock for successful sales....

Ariat

Berwick Tall Taking style and performance to the next level, the Berwick GTX Insulated boots are made from premium waterproof, full-grain leather with a waterproof, breathable Gore-Tex and elegant plaid lining. Designed for comfort during the most temperamental of weather, the 200g Thinsulate Insulation keeps toes toasty, a shock absorbing EVA midsole helps prevent foot fatigue and a Duratread outsole with easy-off ‘heel kick’ feature makes them straightforward to wear.

Sizes: 3–8.5 Colours: Ebony £349.99 RRP:

Ariat

Braemer GTX

long boots Competition boots, wellington boots and country boots: business is booming and the latest products available this winter are both practical and attractive.

T

he popularity of country boots shows no sign of dimming and many of the manufacturers have launched competing styles. The high quality boots stand out due to the attention to detail in designs – details such as Thinsulate insulation in Ariat’s Berwick Tall boots and Toggi’s waterproof and breathable membrane on the Covent boots.

The delineation within roles played by boots is now entirely blurred – where once wellies were only to be worn for wading

92 Equestrian January 2016 Business www.ebmonthly.co.uk

through puddles, now many can also be ridden in thanks to stirrupfriendly soles and steel shanks that provide arch support when riding.

Competition boots cover a wide price band and the emphasis is on a bespoke feel – even if they are not bespoke boots. Ariat’s new Monaco Tall Stretch competition boots feature a stylish patent top for a classy look, whilst Tuffa’s Breckland boots are available are in a good range of wide fittings to suit all shapes and sizes, without compromising on style.

The classically designed Braemar GTX boot features a premium waterproof, full-grain leather upper integrated with a waterproof and breathable Gore-Tex lining to bring the wearer the ultimate country boot. With a shock absorbing midsole, ATS Pro technology and a Duratread outsole these boots offer comfort and support all day long. A Topline elastic gusset, drawstring toggle, easy-off ‘heel kick’ feature and the exclusive U-Turn Entry System make the Braemar GTX Boots easy and efficient to wear.

Sizes: 3–8.5 Colours: Ebony £329.99 RRP:

Ariat

Heritage Contour Field Zip The Heritage Contour Boots have been designed using premium European calf leather for exceptional quality and performance. A full length elasticised panel on the lateral side with an elastic gusset on the inside of the knee helps achieve the perfect fit, meanwhile a high Spanish cut topline, and a beautifully contoured fit through the ankle projects a flattering and elegant appearance. The classic lace style makes the Ariat Heritage Contour Boot appealing to riders of every level.

Sizes: Ladies 3–8.5, Mens 7–12 Colours: Black, Sienna (ladies only) Ladies £249.99, Men’s £299.99 RRP:

Let’s Talk Products Ariat

Brogini Riding Boots

Monaco Stretch

Country Collection: Ruscello

For elegant style in the saddle the Monaco Tall Stretch Zip Boots fit the bill perfectly. Using ATS technology for support and comfort, the beautifully designed tall boots are made from premium French calf leather with a performance stretch construction for a soft and luxurious feel. The Monaco Tall Stretch Zip Boots are designed with a contoured ankle and high Spanish cut to flatter the leg, while a black patent leather cuff detail with swagger tab and sterling silver logo plaque contribute to the stylish appearance.

The Ruscello is a classic country boot designed to have excellent traction for walking and a waterproof membrane to keep feet nice and dry.

Stylishly designed, this boot uses a combination of chocolate brown grain leather and chestnut Nubuck. Available in a choice of three calf widths, they can be adjusted by the front drawstring.

Sizes: Ladies 3 – 8.5 Colours: Black/Black Patent £629.99 RRP:

Sizes: 36–43, three widths available Colours: Brown £110.00 RRP:

Ariat

Brogini Riding Boots

Stormstopper Tall

Country Collection: Tiber

This best selling boot combines the protection against the elements offered by a rubber boot, the comfort you would expect from a country walking boot and the stirrup friendly design and spur ledge required for riding safely. The result is a premium quality, multi-purpose boot that no rider should be without! Made from a tough Vulcanised rubber upper designed specifically for the Stormstopper, these stylish boots are fully waterproof and moisture wicking to provide all-year-round comfort and protection from the great outdoors.

Perfect for around the yard, the Tiber boot is a stylish mix of chestnut nubuck and tan leather.

The generous sized calf will fit most riders comfortably – even with thick winter socks on! The rubber sole has deep cleats, giving superb grip even in wet conditions and the tan leather calf is finished with the brass Brogini B pin.

Sizes: Ladies 3–8.5 Colours: Navy, Brown £109.99 RRP:

Sizes: 36–42 Colours: Brown £95.00 RRP:

Belstane Ltd

Grub’s

Muck Boot Colt Ryder

Frostline

These tall protective equestrian boots efficiently keep riders warm and dry. They comfortably pull over the calf and offer excellent coverage while riding. The taller stretch topline keeps cold out while the Airmesh liner with 5mm neoprene holds warmth on sub-freezing days.

A favourite of many equestrian enthusiasts. Features include a steel shank, wide-cut heel and durable rubber outsole.

The Frostline boots from Grub’s are ideal for keeping feet warm and dry all year round.

Ideal for most working conditions or leisure activities, the Frostline boots features excellent grip with a Trax sole and Hexzorb Duraprene technology for comfort.

Combining the unique Insu-Foam Ultra technology with the advanced 5.0 thermal engineering, these boots are extremely practical with their insulating and waterproof properties.

Sizes: 4–13 Colours: Black £90.00 RRP:

Sizes: 4–13 Colours: Mossy Green, Black, Fuchsia, Violet, Camouflage £70.00 RRP: Janauary 2016 www.ebmonthly.co.uk

Equestrian 93 Business

Let’s Talk Products Grub’S

Westgate EFI

Rideline

Mark Todd Fleece Lined Winter Boots

The Rideline boots are ideal for riding and stable work in all weathers. These boots combine the unique Super-Dri lining with advanced 5.0 thermal engineering meaning they are breathable in warm conditions and insulating in very cold conditions, enabling a comfortable foot temperature whatever the time of year.

The Rideline features a brand new equine design with a tapered toe and smooth hair grain rubber finish for a classic look.

Ideal for riding and working on the yard, these tall boots are great for the winter season. Features a full length zip at the back with elastic panels either side for a snug fit.

These boots have a smart look with a practical finish and would be suitable for all thanks to the standard and wide fit.

Sizes: 4–8 Colours: Black £86.00 RRP:

Sizes: 37–45 in standard or wide Colours: Black, Brown £129.99 RRP:

Kanyon Outdoor

Harry Hall

Gorse X-Rider

Edlington Leather Riding Boot

The Gorse X-Rider is a premium waterproof country riding boot with a full grain cowhide leather upper and three calf fittings for the perfect fit and comfort.

A K-Dry lining reaches up to the bottom of the expandable calf panel which is made with strips of leather over an expandable lycra material, allowing for around 25mm of extra expansion if required to fit the leg perfectly.

Long leather riding boots at a great price – a best seller for Harry Hall. The Edlington boots feature a synthetic panel on the inside of the calf which aids a good fit, a padded back of the ankle guard, rear zip with zip guard at the heel and knee. Also features a non-slip rubber sole. These stylish boots with a good price point are sure to be popular.

Sizes: Adult: 3– 8 in three calf fittings: Regular, Wide

and Extra Wide. Children’s: UK 12–2.5 Colours: Adult in Brown and Black, Children’s Brown Adult from £139.95, Children’s: £89.95 RRP:

Sizes: 3–8 Colours: Black £150.00 RRP:

Kanyon Outdoor

Seeland

Hornbeam

Woodcock AT

This stylish short leg country boot is available in two-tone brown in a soft full grain leather. The full leg K-Dry waterproof membrane keeps legs nice and dry and the laced tie-top gives a stylish and practical finish. Features a high grip, hardwearing, cleated rubber outsole making these unisex boots perfect for winter wear in the country.

The Woodcock AT boots are brand new to the market and are hand crafted, strong and high quality boots made with a high level of natural rubber. The boots feature a shock absorbing insole for comfort, 5mm neoprene lining for warmth and a coarse profiled outsole for optimum surface grip.

Sizes: 3–12 Colours: Brown £114.95 RRP:

Sizes: 3–17 Colours: Dark Brown £129.99 RRP:

94 Equestrian January 2016 Business www.ebmonthly.co.uk

Let’s Talk Products Finest Brands International

Finest Brands International

Toggi Caledon

Toggi Lady Wanderer

Caledon waterproof and breathable, shorter length classic country boots feature an Acquastop membrane, for day-long dryness. The all-terrain thermo rubber sole unit will keep your customers safe with its fantastic grip in all weather conditions, whilst the removable foot bed allows for easy cleaning or replacement.

Toggi’s Lady Wanderer welly is a handmade, lightweight rubber boot which is fully waterproof, ideal for all country pursuits. The wellington style lines create a modern twist on a classic boot in addition to the adjustable strap and buckle for an improved fit around the leg. The thermal neoprene lining keeps feet warm and dry while the multi tread rubber sole helps to keep your customers safe on various terrains.

Sizes: 36–43 Colours: Bitter Chocolate £160.00 RRP:

Sizes: 36–42 Colours: Blue, Green, Pink £57.50 RRP:

Finest Brands International

Finest Brands International

Toggi Cobalt

Toggi Quebec

Toggi Cobalt is a handmade, leather lined, full length leather riding boot with a square toe for a taste of tradition. The boots feature a full length YKK zip at the rear for easy wear and a removable shock absorbing foot bed for comfort and performance.

Quebec breathable and waterproof milled leather country boots from Toggi feature a Puratex waterproof membrane system, an all-terrain thermo rubber sole unit and cushioned in-sock with gel foam inserts, for all-day comfort. These unisex boots offer outstanding durability and performance and, of course, Toggi’s enviable good looks!

Sizes: 36–43 Colours: Black £160.00 RRP:

Sizes: 37–46 Colours: Chocolate £140.00 RRP:

Finest Brands International

Finest Brands International

Toggi Covent

Toggi Wanderer Plus

The handmade Covent deluxe riding boot from Toggi is made from full grain leather in glorious bitter chocolate. With a Puratex waterproof and breathable microporous membrane, Covent will ensure your customers remain dry in all weather conditions whilst allowing their feet to breathe. The comfort of this boot is second to none, with a PU cushioned midsole and all-terrain rubber sole – perfect for days in or out of the saddle.

Sizes: 36–43 Colours: Bitter Chocolate £175.00 RRP:

The handmade Wanderer Plus wellingtons offer all the advantages of Toggi’s immensely popular Wanderer wellies, but with the added feature of an expandable side gusset for extra fit options. They are fully waterproof, have a dual density cushioned sole and a thermal neoprene lining to provide superb comfort and fit during all country activities.

Sizes: 39–46 Colours: Green £90.00 RRP: Janauary 2016 www.ebmonthly.co.uk

Equestrian 95 Business

Let’s Talk Products Tredstep Ireland

Tuffa Footwear

Donatello Tall Boots

Breckland Boots

The slim fitting Tredstep Donatello boots feature innovative design that supports a comfortable flexion of the ankle which reduces the break in time of the boot.

Uniquely Tredstep Tall Boots allow the choice of five different widths for each foot size giving customers a custom fit boot without the large price tag.

The Donatello is handcrafted using premium full grain nappa leather and supple leather lining.

Tuffa’s Breckland Boots have been designed exclusively for riders with broad calves – they’re not just scaled up versions of other long boots!

The aniline leather long boots are ideal for competition and benefit from neat rubber soles, luxurious leather linings and side fastening YKK zips. The clever bit of the design is the subtle elastic panel at the back of the boot that ensures a comfortable, close fit.

Sizes: Extensive size range Colours: Black in Dress or Field Style £219.99 RRP:

Sizes: 3–12 in plus size standard, plus size wide and plus size extra wide RRP: £200 Colours: Black

Tredstep Ireland

Woof Wear Ltd

Michelangelo Tall Boot

Long Yard Boot

The latest member of the Renaissance Collection, the exceptionally stunning Michelangelo tall boot, is expertly honed and crafted in Italy.

Furnished with TMI customisable insoles, offering dynamic stability and support, in addition to sumptuous wooden trees this boot is a true masterpiece. Also presented on their own fully shaped wooden boot trees on which they have been moulded and hand crafted to attain the perfect shaping.

This new style rubber boot features a triple layer sole with arch support for all day comfort.

The heavy duty outsole provides increased durability and grip in all terrains while the gusseted sides allow a personal fit. The additional ankle strap ensures the ultimate snug fit. These boots are fully fleeced lined the foot is waterproof.

Sizes: Extensive size range Colours: Black in Dress or Field style £599.99 RRP:

Sizes: Junior 33–38, Adult 39–44 Colours: Black £39.99 Junior, £49.99 Adult RRP:

Coming next month...

contacts: Ariat

Grub’s

Tredstep Ireland

www.ariat.com

www.work-lite.com

www.tredstep.com

+44 (0)1367 242818

Belstane Ltd

+44 (0)1335 372600

www.belstane.com Brogini

+44 (0)1706 514230

+44 (0)1279 418052

+ 353 12950598

Harry Hall

Tuffa Footwear

www.harryhall.co.uk

www.tuffaboots.com

+44 (0)1274 711011

+44 (0)1953 880914

Kanyon Outdoor

Westgate EFI

www.kanyonoutdoor.com

www.wefi.co.uk

www.brogini.com

+44 (0)8707 706600

Finest Brands International

Seeland

Woof Wear Ltd

www.toggi.com

www.seelanduk.co.uk

www.woofwear.com

+44 (0)1132 707000

96 Equestrian January 2016 Business www.ebmonthly.co.uk

+44 (0)1844 237944

+44 (0)1303 872277

+44 (0)1208 265920

In the February issue of Equestrian Business we will showcase the latest equestrian boots for all disciplines – competition, leisure, therapy and travel will be covered.

To find out more or a submit a product to feature, contact letstalkproducts@ebmonthly.co.uk

suppliers Directory To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

A sixth insertion is then added free of charge, producing a net cost of just £16.60 each.

Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk

Dodson and Horrell +44 (0)1832 737300 www.dodsonandhorrell.com

Fynalite +44 (0)1789 764848 www.fynalite.co.uk

Horseware Ireland +353 42 9389000 www.horseware.com

Merial Animal Health Ltd +44 (0)1279 775858 www.merial.com

Spartan Equestrian Products +44 (0)1474 705065 www.spartanequestrian.com

Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com

Dog Rocks +44 (0)1628 822 243 www.dogrocks.co.uk

Gain Horse Feeds +44 (0)7912 197000 www.gainhorsefeeds.co.uk

Horslyx +44 (0)16973 32592 www.horslyx.co.uk

Mirrors for Training +44 (0)1902 791207 www.mirrorsfortraining.co.uk

Spoga + Gafa +44 (0)208 6818166 www.spogagafa.com

Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk

Durango +1 740-753-1951 www.DurangoBoot.com

Global Herbs +44 (0)1243 773363 www.globalherbs.co.uk

New Equine Wear Hucklesby Associates +44 (0)1172 303700 +44 (0)1362 696309 www.hucklesbyassociates.co.uk www.newequinewear.co.uk

Albedo100 UK Ltd +44 (0)113 3955266 www.albedo100.co.uk

Earlswood Supplies +44 (0)8450 171351 www.earlswood-supplies.com

Golly Galoshes +44 (0)7585 557775 www.gollygaloshes.com

Eazitools Equestrian +44 (0)1302 746077 www.eazitools.co.uk

Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334 www.rockall.info

EQ Life Magazine +44 (0)1953 852946 ww.eqlife.co.uk

Griffin Nuumed +44 (0)1458 210324 www.nuumed.co.uk

Allen and Page +44 (0)1362 822900 www.allenandpage.com Andover Healthcare, Inc. +1 978 4650044 www.andoverhealthcare.com

Animal Health Company Equestrian Creative Network +44 (0)1787 476400 www.equinehealthandherbal.co.uk www.equestriancreativenetwork.com Equi-Ads B Jenkinson & Sons Ltd +44 (0)1738 567700 +44 (0)1924 454681 www.equiads.net www.elico.co.uk Equimat Baileys Horse Feeds +44 (0)1536 513456 +44 (0)1371 850247 www.equimat.co.uk wwwbaileyshorsefeeds.co.uk Bedmax Shavings +44 (0)1922 621676 www.bedmaxshavings.com

Equine Speedskip +44 (0)1989 769435 www.equinespeedskip.com

Brinicombe Equine +44 (0)8700 606206 www.brinicombe-equine.co.uk

Equestrian Supplies +44 (0)1254 831645

British Horse Feeds +44 (0)1765 680300 www.britishhorsefeeds.com Champion + 44 (0)113 2707007 www.championhats.co.uk Charles Owen +44 (0)1978 317777 www.charlesowen.co.uk

Equestrian Vision +44 (0)1403 865320 www.equestrianvision.co.uk EquiAmi Ltd +44 (0)1584 891049 www.equiami.com Equine Management +44 (0)1825 840002 www.equineman.com

Equisafety Ltd Clarendon Equestrian Ltd +44 (0)1516 787182 +44 (0)1825 733361 www.clarendon-equestrian.com www.equisafety.com

Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk Harpley Equestrian +44 (0)115 9611537 info@harpleyequestrian.co.uk www.harpleyequestrian.co.uk

Parkgate Equestrian +44 (0)1306 631374 www.parkgateequestrian.co.uk

Jack Murphy +44 (0)1768 867590 www.jackmurphy.co.uk Kate Negus +44 (0)1249 740590 www.katenegus.com

Parallax Plastics Ltd +44 (0)115 966 3836 www.parallaxplastics.co.uk Pellet Beds +44 (0)1789 761333 www.pelletbeds.com PelGar +44 (0)1420 80744 www pelgar.co.uk

Keratex +44 (0)1373 827649 www.keratex.com Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk

Haybar +44 (0)1723 882434 www.haybar.co.uk

Kozi Kidz +44 (0)1302 746680 www.kozikidz.co.uk

Hemp Technology Ltd +44 (0)1986 835678 www.hemptechnology.co.uk

Lets Talk Horses + 44 (0)1953 850678 enquiries@letstalkhorses.co.uk

Hilton Herbs Ltd +44 (0)1460 270700 www.hiltonherbs.com

Life Data Labs Inc +1 256 3707555 www.LifeDatalabs.com

Holdsworth PR +44 (0)1903 892060 www.holdsworthpr.co.uk

Likit For orders Westgate EFI +44 (0)1303 872277 www.likit.com

Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com

Littlemax +44 (0)1668 213467 www.littlemaxshavings.com

Horse & Jockey Ltd +44 (0)1981 550467 www.capcover.net

LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz

Pfizer Animal Health +44 (0)1304 616161 www.wormingyourhorse.info PressPoint +44 (0)1953 851513 www.presspoint.co.uk Rima Exports +91 972 1504005 rimaexport@gmail.com Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com Rockall +44 (0)121 5558334 www.rockall.info Rockies +44 (0)1606 595025 www.rockies.co.uk

Sportmark by Signam +44 (0)1926 417300 www. sportsmark.co.uk a Stable Safe +44 (0)7500 091650 www.stable-safe.com Stormsure +44 (0)3333 441500 www.stormsure.co.uk a Taurus Footwear and Leathers Ltd +44 (0)1328 851432 www.taurusfootwearandleathers.

Tayberry + 44 (0) 2920 464606 www.tayberry.co.uk Toggi +44 (0)113 2707007 www.toggi.com Trelawne Equine Ltd +44 (0)8442 578585 www.trelawneequine.co.uk Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk Vetericyn +353 91 796896 www.vetericyn.com Virbac Animal Health +44 (0)1359 243243 www.equimax-tabs.com

W F Young, Inc Saracen Horse Feeds +001 413 526 9999 + 44 (0)1622 718 487 www.absorbine.co.uk www.saracen-horse-feeds.co.uk Wahl Seaquim +44 (0)1227 740555 +353 (0)8623 64609 www.wahl.co.uk www.seaquimequine.net Westgate EFI Ltd Science Supplements +44 (0)1303 872277 +44 (0)8456 800606

Classic Showjumps +44 (0)161 765 2010 / 2014 www.classicshowjumps.com

Exo2 +44 (0)1335 372600 www.exo2.co.uk

Horsefair +44 (0)1264 811425 www.horsefair.co.uk

Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk

Clipper Sharp +44 (0)1823 681076 www.clippersharp.comt

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com

Horse First Ltd +44 (0)2830 848844 www.horsefirst.neta

www.sciencesupplements.co.uk Westgate Labs +44 (0)1670791994 Silvermoor www.westgatelabs.co.uk +44 (0)1665 602587

Cox Agri +44 (0)845 600 8081 www.coxagri.com

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

Horse Health Trade +44 (0)2380 814360 www.horsehealthtrade.co.uk

Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com

Smart Grooming +44 (0)1823 681076

Worklite Ltd +44 (0)1279 418052 www.work-lite.com

Horses with Attitude +44 (0)1274 852139 www.horseswithattitude.co.uk

Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

Solocomb +44 (0)1235 511358 www.solocomb.co.uk

Your Gift Horse +44 (0)1454 510102 www.yourgifthorse.com a

Creative Equine Marketing Friendship Estates +44 (0)780 3728646 +44 (0)1302 700220 www.creativeequinemarketing.co.uk www.friendshipestates.co.uk

www.silvermoor.com

TBK

Performance Wear for Horse and Rider

Nom 201 inated 2 Sup Trade pli the er of yea r

Affordable Designer Jodhpurs & Breeches, headcollars and Saddlery Unique and Innovative designs generating excellent retail profitability Please call or email for your free catalogue

Email: k.bentley@tbkltd.com Tel: 01580 292632 Fax: 01580 848042

Janauary 2016 www.ebmonthly.co.uk

Equestrian 97 Business

2016 xxxx

New Year Resolutions Setting goals for your business is a day-by-day occurrence but what about those yearly aims that are for your personal development as well as your business’? What better time to set these than January? Hopefully these ideas for New Year resolutions will help you along the way.

1

5

Ensure you are abiding by the new workplace pensions scheme to avoid falling into fines! – Find out how this affects your business in our feature on page 10.

2

Visit a Trade Fair. This month’s trade fair special will show you all you need to know about the leading trade fairs including BETA International, SPOGA Horse and AETA 2016.

Try to expand abroad. The UK is not the only market place. To grow as a business, try and sell to those foreign consumers. Why not sponsor a foreign rider to establish that base connection?

4

Keep the balance. Don't just keep horses for work, if you or your family have horses, make time for them. Work hard and play hard!

98 Equestrian January 2016 January 2016 Business www.ebmonthly.co.uk

8 9

Make new contacts. Trade fairs are a fantastic place to meet new people!

Try and go green. Green energy and locally sourced products are becoming increasingly more popular, jump on the bandwagon and turn your business green this year.

10

media phenomenon!

– Facebook, Twitter and Instagram are seriously popular sites, having a presence on each of these allows businesses to connect with customers first hand.

3

Have a go at sponsoring!

Why not try something new and gain some exposure in a different way, sponsoring events or riders has been a proven success for many equestrian businesses.

7

Listen to your customers!

Riders and horse owners have always got something to say and could help you bring a new angle to your business.

6

Feature in a magazine.

Equestrian Business is always running business specific features and looking for your point of view. Get in touch on editorial@ebmonthly.co.uk

Janauary 2016 www.ebmonthly.co.uk

Equestrian 99 Business

Janauary 2016 www.ebmonthly.co.uk

Equestrian 100 Business