Equestrian Business July 2015

EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

July 2015 Issue 156

let’s talk products

Jodhpurs, breeches & over trousers Inside...

product watch Eye catching items

grooming & coat care Stock tips and advice

carr & day & martin 250 years

2

View our brand new Collection now on line www.sherwoodforestltd.com

Equestrian July 2015 Business www.ebmonthly.co.uk

Inside this issue...

4 News

The latest industry round up

8 Careers Insights

Movers and shakers plus job opportunities

9 Product Watch Exclusive new products

13 Launch It

Brand new to the market

24 Tack and Feed Room

Get organised

26 In Focus

The latest in coat care

32 Ask the Expert First aid and business telecoms

34 Let’s Talk Products

Jodhpurs, breeches and over trousers

14

40 Ken Lyndon-Dykes

feeding

Allergies and intolerances

The ‘Little Black Book’ of crooks!

41 Suppliers

20 Summer Healthcare

Directory

Think big to cover all bases

Contacts at a glance

EQUESTRIAN Managing Editor

Production

Vanessa Britton Vanessa@ebmonthly.co.uk

Allison Kemp +44 (0)1953 852946 allison@ebmonthly.co.uk

Content Editor Cathy Wood +44 (0)1953 852941 editorial@ebmonthly.co.uk

Advertising Sales

Accounts Mel Boggia +44 (0)1953 852935 creditcontrol@ebmonthly.co.uk

Sharon Long Design +44 (0)1953 852931 Carra White advertising@ebmonthly.co.uk carra@ebmonthly.co.uk

Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

Equestrian Business, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK

enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Front cover image: Courtesy of PK Sportswear

July 2015 www.ebmonthly.co.uk

Equestrian Business

3

uk news A round-up of the UK’s equestrian trade news

If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet@EBMonthly

FORWARD FEATURES August

A

❚ Seasonal Supplements: from summer to autumn

❚ Care of the Veteran ❚ Bulking Up Sales: smallholder and pets

❚ Ask the Expert: media and marketing

❚ Let’s Talk Products:

body protectors and air jackets

September ❚ Clippers ❚ Hi Viz Products ❚ Autumn/Winter Worming ❚ Bedding ❚ Let’s Talk Products: Winter rugs EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

April 2015 Issue 153

EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

BEST IN SHOW

May 2015 Issue 154

Competition clothing & equipment Inside...

lets talk products

speciality sports

EQUESTRIAN www.ebmonthly.co.ukuk

Spring / Summer Rugs

Try something new

Bringing buyers & suppliers together

Talking Tack

Changing fashions

Grooming and coat care

Inside...

Hoof & Leg care Expert Advice

B

competition feed

Get the balance right LEt’S taLK productS

Let’s taLk products Saddle pads and girths

product Watch What’s new to fill your shelves

WIN!

A stand at Equifest

bEST of bRITISh

companies revealed

Our media pack and a full list of features for 2015 is available.

To get your hands on either of these, email: allison@ebmonthly.co.uk Furthermore, give us a call and see what we can do for you over the next 12 months.

4

new study conducted by the University of Melbourne, Australia, in collaboration with the Waltham Equine Studies Group, has resulted in a more effective way to monitor body fat and weight loss in horses and the findings were presented at the Equine Science Society (ESS) in Florida in May. A new Body Condition Index (BCI) has been devised that works in a similar way to the body mass index (BMI) used in humans. It should enhance the value of Body Condition Scoring (BCS), which remains an important routine tool for general weight monitoring.

In last year’s National Equine Health Survey (NEHS) overweight horses or ponies were recorded in 16.9% of cases, which was more than double the previous year’s figure of 7.8%. The NEHS also showed that only 59% of respondents assess their horse’s weight regularly, using weigh tapes and body condition scoring.

The aim of the study was to develop a body condition index (BCI), similar to the body mass

index (BMI) used in humans, based on objective body measurements that correlated well with actual body fat percentage.

The study involved 22 adult horses and ponies of mixed breeding with body condition scores ranging from 4 to 8.5 out of 9. Body fat percentage was accurately determined using a proven scientific method and an objective body condition index was derived based on repeated measurements of heart girth, belly girth, body length, neck circumference and height to the withers. Body condition scoring (by experienced investigators) correlated reasonably well with body fat and the new objective BCI also gave a similar good correlation.

Clare Barfoot, registered nutritionist at Spillers says: “The new index is a very promising tool for a more objective estimation of body fat percentage in the field. It could be especially useful if horses and ponies are assessed by more than one person, particularly if they are not experienced at body condition scoring. A more accurate

A new index can provide a more accurate way of measuring horses’ body fat

way of monitoring fat, used in conjunction with body condition scoring, should make it easier for owners to manage weight loss programmes more effectively and this means healthier horses!”

Baby joy for Gemma and Brett

five minutes with...

John Burdon

June 2015 Issue 155

Inside...

New way to monitor equine body fat

Equestrian July 2015 Business www.ebmonthly.co.uk

lack Country Saddles client executive, Gemma Cullen and her partner Brett are celebrating after the birth of their baby boy Caleb. Their first baby, Caleb arrived a few weeks early on May 26 but still weighed a healthy 6Ib 3oz and both mother and baby are doing well.

Says Gemma: “We are thrilled about the arrival of our beautiful baby boy, he is gorgeous and has light brown hair.”

Gemma is the daughter of Black Country Saddles partner, Rob Cullen and his wife Carol who are overjoyed with the newest addition to the family.

“We are over the moon and so

excited to be grandparents,” beamed Rob. Little Caleb has already visited

Black Country Saddles HQ and maybe it won’t be too long before he’s an active team member too!

Gemma and Caleb

WORKING

The Experts trust 3D worming

TOGETHER

FOR MORE EFFECTIVE EQUINE WORMING

WILLIAM & PIPPA FUNNELL THE BILLY STUD

& KATIE JERRAM

Equine professionals William and Pippa Funnell, Katie Jerram, Sharon Hunt and The Pony Club trust the 3D Worming approach from Virbac, for year round protection.

Tried and trusted brands Equimax and Eraquell fit perfectly into the 3D worming approach.

SHARON HUNT

THE PONY CLUB

Reduce spit out with the easy to use and easy to handle ergonomic syringe. Treats horses up to 700kg quickly and effectively.

For horses that are difficult to worm - Equimax and Eraquell Tabs can simply be added to feed.

The Tabs treat horses up to 800kg and come in a handy resealable tube.

Brought to you by Virbac, manufacturers of Equimax and Eraquell

GET THE RIGHT ADVICE AND GIVE THE RIGHT ADVICE:

3dworming.co.uk FOR EFFECTIVE, SUSTAINABLE PROTECTION Further information available from: Virbac Ltd, Woolpit Business Park, Windmill Avenue, Woolpit, Bury St. Edmunds, Suffolk IP30 9UP. Tel: 01359 243243 www.virbac.co.uk.

Use medicines responsibly. www.noah.co.uk/responsible Equimax速 is a registered trademark of Virbac SA. Equimax速 contains ivermectin/praziquantel. POM-VPS Eraquell速 contains ivermectin. POM-VPS

July 2015 www.ebmonthly.co.uk

Shaping the future of animal health

Equestrian Business

5

news

Virbac Equine New Equine Wear SQP of the Year founder retires T

D

oes your SQP (Suitably Qualified Person) go the extra mile to give excellent advice on worming and top class customer service?

If so, why not say thank you by nominating them for the prestigious Virbac Equine SQP of the Year Award. By doing so you could also enjoy additional publicity for your business and your nomination submission could win you a pair of Saturday Night Premium Ringside Tickets for the Horse of the Year Show (HOYS), which is held at the NEC Birmingham from October 7-11 2015.

The Virbac Equine SQP of the Year award recognises the dedication of SQPs and the training that these animal health professionals

Katie Jerram presents the 2014 Equine SPQ of the Year Domino Phillips with her prize

have undergone to enable them to offer up to date direction and advice to horse owners. To make sure your SQP gets nominated, log onto www.3dworming.co.uk.

Nominations are open until July 31 2015.

Small businesses battle to protect ideas N

ew research from the Federation of Small Businesses (FSB) suggests small firms are struggling to protect the identity and ideas at the heart of their businesses. Time and money spent on protecting intellectual property such as patents, branding and product designs takes valuable resources away from business development, potentially putting growth and innovation at risk.

Protecting intellectual property is critical for the UK’s increasingly knowledge-based economy.

Yet a quarter of the businesses surveyed by the FSB with intellectual property rights (25%) suffered some sort of violation or wrongdoing within the last five years.

With almost one in three small businesses (30%) who own some form of intellectual property rights reliant on it for 75 to 100 per cent of their revenue, infringements of these rights can be incredibly damaging to small businesses.

There are a number of tools and services in place that have been developed by the Intellectual Property Office to help secure and protect intellectual property rights, helped by recent reforms,

6

Equestrian July 2015 Business www.ebmonthly.co.uk

but this research shows that small firms continue to find it difficult to use them. The FSB is calling for ongoing efforts to improve signposting and simplification to encourage take-up of the available support.

John Allan, national chairman of the Federation of Small Businesses, says: “Proper protection of intellectual property is a mainstream issue which deserves a mainstream focus. The knowledge economy, which runs on innovative ideas and brands, is becoming ever more critical to our economic success. Left unchecked, theft and infringement of ideas, patents and brand costs small businesses and diminishes their appetite to invest in their business, ultimately hampering the UK’s long-term economic growth.

“Intellectual property is a fundamental building block if the UK is to become the best country in the world for innovation and creative services. Small businesses must be better supported in harnessing intellectual property in the UK and overseas. When infringement does occur, redress should be simple, swift and easy to obtain.”

wenty years after developing the first New Equine Wear protective horse boot, founder Richard Balfry is retiring from the industry to pursue other business interests.

“It’s been a wonderful run and I have made a lot of friends, both in the industry and with professional riders,” says Richard, “but I am now at the age and stage where I need to conquer a new frontier for the last part of my working career.”

New Equine Wear has always specialised in equine leg protection, not only the design

of these products, but the manufacture too, as 90% of the products sold by the company are made in-house.

The future of the business is not finalised and Richard is keen to hear from someone seriously interested in taking the brand forward: “I believe the brand ‘New Equine Wear’ has huge potential to be expanded into almost any type of quality tack or even rider clothing. It has a great loyal following of customers, particularly in eventing, and is renowned for quality and technical performance.”

New Alan Paine HQ G

lobal heritage brand Alan Paine has moved its head office to larger premises to cope with the growing business from its successful Country Collection. The new premises offer better facilities and improved warehouse capacity.

The brand last moved offices five years ago but, in the light of the continued growth, managing director James Hinton took the decision to move

again to enable the business to cater for future demand.

The new office is just two miles away from its previous location.

Alan Paine’s new address is: 4A Hamilton Way, Oakham Business Park, Mansfield, Nottinghamshire NG18 5BU.

Companies seek green energy options N

ew research by the Federation of Small Businesses (FSB) has found overwhelming support for energy efficiency among small firms – with nine in ten (90%) seeking to be more energy efficient in their own business. The FSB is calling for energy companies to offer greater upfront and ongoing energy efficiency support and investment to their small business customers.

One of the companies to go green is Grove Pet Foods Ltd, the makers of Vitalin and Alpha dog foods, which has installed solar panels at the its premises on the Lincolnshire and Nottinghamshire border.

The project reflects the company’s

strong commitment to improving their green credentials, not only to benefit the business by cutting costs, but for the environment and local community, by reducing their carbon footprint.

Company director, John Walgate says: “The solar panels will significantly reduce the energy bills and cut carbon emissions. Any electricity not used by Grove Pet Foods Ltd, will be exported to the grid for use by local homes and businesses.

“The installation of the solar panels is in keeping with our environmentally conscious approach to manufacturing high quality pet food.”

spoga

Honeychop pallet winners

spoga horse autumn Business and networking, innovations and new products as well as a touch of entertainment

A

..

G-uppll.the a l horse naturaddock pa er fer tilis

•Amine forms of nitrogen reduce the risk of laminitis •Uniform, long term, controlled growth •Great root establishment •More digestible grass •Great for grazing and for making high quality hay

Stockists wanted www.G-UPP.co.uk 08432 244908

ll signs indicate that spoga horse is excellently positioned two months before the event begins: in total, Koelnmesse is awaiting more than 400 suppliers from over 30 countries. From totally new, fresh companies through to national and international top players, the who’s who of the industry will be represented. Reaching the 75% mark, the level of internationality of the exhibitors is unique, over 30 exhibitors from Great Britain are also on board. For the trade visitors from the British island, it is the best opportunity to meet up with the entire world of equestrian sport in one concentrated location in addition to their most important, national contacts.

What’s more, the conditions are excellent: Thanks to its central location in Europe, the visitors can reach Koelnmesse in less than two hours per airplane and local public transport.

Germanwings, Ryanair and Lufthansa fly to the Cologne/ Bonn Airport from Great Britain several times a day. From there, the trade visitors can take the city train (Line 13) directly to the fair grounds without having to change trains, which only takes 15 minutes and is free of charge for holders of spoga horse admission tickets. The trade visitors can receive further information and also book flights and accommodations via our partners at favourable conditions via the spoga horse website (Travel and accommodation).

New addition to the supporting

programme: The spoga horse award is replacing the previous Innovation Award this autumn.

The spoga horse award will be conferred in the three categories: Innovations, Sales Concepts and Sustainability/ CSR. All of the nominated articles will be presented at the trade fair in Passage 4/5, which promises high information content for the trade visitors.

The spoga horse auction, which also promises to offer a touch of entertainment, is also new to the programme of the autumn edition. The past season products of six exhibitors will be auctioned off every day in Passage 4/5 by an auctioneer.

The trade visitors will have the opportunity to snap up the odd bargain, ranging from jodhpurs to numnahs, without a minimum price.

All further information is available at www.spogahorse.com

July 2015 www.ebmonthly.co.uk

Equestrian Business

7

Career insights

Opportunities

Liam Killen describes the path to his digital marketing career.

In the hot seat…

Q A

CareerAsinsights well as being enthralled by

What is your job title and what does it entail?

Director of the Equestrian Creative Network (ECN). I act as an editor/curator/sales person/PR/accounts clerk – general Jack of all trades – but everything has the objective of promoting ECN members. The ECN is a directory and news site for the creative side of the global equestrian industry, such as designers, marketers, developers, photographers, journalists and artists. Members of the ECN create content-rich portfolios and add updates on what they’re working, and insights on current trends and techniques which can benefit the industry as a whole. It’s my job to ensure their content gets out there and has an impact on the industry. The content is relevant to a range of pros, from saddle fitters and freelance instructors to governing bodies and international brands.

Q A Q

What qualifications do you have?

BSc Equine Management, Chartered Institute of Marketing, Google Squared.

What route did you take to this career?

John Davies

A

the marketing aspects of my undergraduate degree I interned for a summer in Washington DC with Habitat for Humanity in their Digital Marketing Department and got the bug. I also spent another summer riding for Mclain Ward in upstate New York and got to see how a professional yard works – learning from the team how PR and sponsorship can affect an Olympic rider whose barn is also the largest importer of European sport horses in the US. When I graduated I took a graduate role at PWC within their Marketing Department in Belfast. I made the move from Belfast to Manchester in 2008 and worked with a number of public and private sector clients on a freelance basis. All the while I wanted to ensure my degree didn’t go to waste. I worked closely with the team at PagePlay websites and helped then to reach out to the equestrian world.

In 2010 I set up the Equestrian Social Media Awards, which ran for four years. As a result of these I found that there was a niche in the market. The agencies and freelancers behind the innovative campaigns didn’t have a dedicated platform to shout about their work and showcase

their talents. The Equestrian Creative Network was born – a cross between Mashable, the Drum and Creative Review but specifically for our industry.

Q A

What is the best part of your job?

Working with so many talented creatives across the globe. It’s a joy to help promote their work.

Q A

What is the worst part of your job?

I never switch off. Ever! This will hopefully change when the ECN gets to the point where I can employ people to help.

Q A Q A

If you could do any other job in the world, what would you do?

Work rider at a P2P yard… sadly my back wouldn’t hold

up!

If you could go back to your 16 year old self and give career advice, what would it be?

Don’t stress about the small stuff, get as much experience as possible, and learn more about accounting!

On the move…

Chrissie Beatty

Newcastle-based PR and marketing consultancy, Karol Marketing, has strengthened its senior management team with the appointment of a new Account Director. Chrissie Beatty joins the awardwinning agency’s specialist outdoor PR division following a strong first quarter for Karol, during which the firm has seen significant growth. Stefan Lepkowski, managing director of Karol Marketing, commented: “We are delighted to welcome Chrissie to the team – she has an impressive background and brings a wealth of creativity and experience to the team.”

Tim Edmonds

Bedmax shavings, has announced the promotion of Tim Edmonds from Area Sales Manager South to Bedmax Sales Manager. Having worked for the company for five years, Tim has been a proactive member of staff and the driving force for sales in the South of England for Bedmax. In this newly created position Tim will be responsible for a team of three Area Sales Managers. He will work with them to further promote the sales of the company’s three products, Bedmax, Littlemax and Hotmax in Wales, Northern Ireland and England.

www.delacyexecutive.co.uk 8

johndavies@delacyexecutive.co.uk Equestrian July 2015 Tel: 01885 483440 www.delacyexecutive.co.uk Business www.ebmonthly.co.uk

A393 PR and Marketing Opportunity – Senior West Midlands Pinstone Communications is a leading full service agricultural PR and marketing consultancy working specifically with its very diverse, and growing, portfolio of high profile agricultural and land based clients.

They are seeking a driven and ambitious candidate of graduate calibre, with at least three years’ experience in a PR or marketing role at not less than Account Manager level. This is an exceptional career opportunity within a small, friendly team environment based in glorious rural north Herefordshire A399 Junior Category Manager The Midlands An exciting new career opportunity has arisen for a Junior Category Manager to join a leading supplier of products and services to the rural community.

De Lacy Executive seek candidates who wish to develop their skills and passion for rural life within a growing company that offers excellent career progression.

We are looking for personable and enthusiastic individuals with excellent customer service skills.

G207 Trainee Nutritional Advisor South West We have an excellent career starting opportunity, which has arisen for an enthusiastic person to be a Trainee Nutritional Advisor. This is an advisory role rather than sales. Our client is a well reputed, successful, progressive and established national company manufacturing and selling a diverse range of animal feed and health products direct to livestock farmers.

G208 Feed Technical Co-ordinator Yorkshire An excellent opportunity has arisen for a Feed Technical Co-ordinator – a well organised person who is interested in the technical aspects of animal feed.

This role would suit someone who has recently graduated in an agricultural discipline or a more experienced person who may have been working in the farm animal feed sector.

Find out more about these jobs and others in the Equestrian and Agricultural sectors by emailing johndavies@ delacyexecutive.co.uk or visit www.delacyexecutive.co.uk

product watch Summertime blues 3P Enterprise Ltd has launched a range of products focused on keeping pets cool and comfortable during the summer months.

Launched under the Hugs brand the Chilly Gel Mats can be used straight from the box in crates or beds to lower the dog’s body temperature. The Hugs Hydro Toys with TPR outer and foam core soak up water before use and then provide hydration to the dog during play.

They can be frozen offering additional cooling benefits.

www.3penterprise.co.uk

Polo style Pampeano is an authentic luxury brand with a rich heritage of Argentine craftsmanship and contemporary British design. All products use only premium-grade, butter-soft, vegetable tanned Argentine leather and the highest quality saddlery threads. Each pampeano polo belt has been skilfully made in Argentina by true artisans, each one taking four to five hours to hand craft and weave, creating a product that will last for many years and will only improve with age. No two are quite the same, making them as individual as the people who wear them.

www.pampeano.co.uk

Fight infection The perfect first aid spray for horses and ponies, RenaSan is non-sting and extremely effective against infections that are caused or associated with bacteria, viruses, mould and fungi. RenaSan kills harmful micro-organisms in seconds, yet is completely safe to humans, animals and the environment.

RenaSan is the only hypochlorous product on sale in the EU to be compliant with the European Biocidal Products regulations (EU528/2012).

It is effective against mud fever, ringworm, canker, scald, thrush, mange and more.

Perfect to use on cuts and grazes to prevent infection. RRP: £17.00 (750ml)

www.renasan.co.uk

Rainbow of colour These fantastic colourful over reach boots will appeal to riders looking to colour co-ordinate their outfits. Not only do they look the part, they also feature an anti-spin heel knob to help minimise movement whilst in action. A very hardwearing, tough over reach boot designed to keep the horse protected at all times. Available in Black, Purple, Burgundy, Blue, White, Pink in sizes Small–X Large.

RRP: £14.99.

View at Hy-Equestrian.com.

www.battles.co.uk

Gorgeous design The Olvossa breeches went on sale towards the end of last year and have been extremely popular.

These breeches are unique and eye catching with a full silicone seat to give the maximum grip possible, a high waist band for support, lycra ankles for comfort and to top it off a four way soft stretch material for flexibility.

Available in White, Red, Black, Royal Blue, Grey, Pink and Beige

www.Olvossa.com

Extra strong Max strength Fly & Midge Gel is a triple strength fly repellent for use on horses who react adversely to the use of trigger sprays.

Max Strength Gel can also be used on those hard to reach, sensitive or ticklish areas. Tried and trusted by 1000s since Max strength fly repellent spray was launched three years ago and has out performed all other natural and chemical alternatives, including DEET based products by 3 to 1. Max Strength Fly & Midge Gel has been carefully blended to repel all flying and biting nasties, combat bacterial transference, reducing the risk of infection and calm and sooth any irritations.

Product size available: 500ml RRP: £11.00

www.flyaway.ltd.uk July 2015 www.ebmonthly.co.uk

Equestrian Business

9

10 Equestrian July 2015 Business www.ebmonthly.co.uk

July 2015 www.ebmonthly.co.uk

Equestrian 11 Business

SUPPLIERS OF SADDLERY CARE PRODUCTS CARR & DAY & MARTIN LTD, LYTHAM

Carr & Day & Martin

Celebrating 250 Years of Equine Excellence Est. 1765 Carr & Day & Martin are extremely proud to be celebrating our 250th anniversary. Founded in 1765, we are believed to be the world’s oldest company involved in the manufacture of horse care products.

Having held a Royal Warrant since the reign of King George IV, we still hold it to this day for the supply of quality saddlery care products to Her Majesty Queen Elizabeth II. We are dedicated to producing super premium products that provide a complete care programme for our discerning customers.

about. Our marketing, technical and sales teams work together to educate stockists, horse owners and enthusiasts on the best way to look after their horses and care for their tack.

In the beginning...

The first product manufactured by Day & Martin (as we were originally known in 1765) was a boot blacking to polish leather boots, with the first shop opening a few years later in London in 1770.

Mr Day had a flair for publicity and owned splendid black horses that were used to draw the company carriages, as they delivered the products throughout London.

Apart from the horses themselves, the firm had wonderful stables and equipment and used to win many prizes at local shows and events.

An interest in equestrian products thus ensued and this led to the creation of our world famous Belvoir Bar Soap. Still made to the original formula, it remains the most popular glycerine bar soap on the market to this day, recently winning the Horse & Rider ‘Best in Test’ award 2014. Quite an achievement, it goes to show that quality really does stand the test of time.

Following on from this, and continuing with the equine theme, the company developed another of our world famous products - Cornucrescine Hoof Ointment.

Again, this product is still manufactured to the original secret recipe developed back in the 1800’s and is unrivalled in its ability to promote and accelerate healthy hoof growth.

New Innovations Product innovation and efficacy is what sets us apart and is why over the last two centuries we have remained a trusted supplier at the forefront of the horse care industry.

Introduced late 2013, the MF Pro kit is the ultimate 3 step system designed to cleanse, relieve and protect vulnerable heels and legs. The ideal solution to wet and muddy conditions, this advanced system tackles a traditionally common issue in a technically progressive way.

Equimist BETA Innovation Award Winner, 2014

Conditioner and Gallop Shampoo Range are examples of such, and remain the envy of our competitors. However, it is this continuously developing and improving philosophy, which ensures that Carr & Day & Martin remains firmly established as being global leaders in equine care.

The latest innovation from Carr & Day & Martin is Equimist 360, a revolutionary new spray technology. So advanced for the equine market that the BETA judges decided it should receive the highly coveted Innovation Award 2014.

With Equimist 360, all your favourite Carr & Day & Martin spray products now benefit from our exclusive application technology, allowing horse owners to get the perfect finish every time.

In September 2006, the company was acquired by the Tangerine Group of companies, a family business based in Lytham, Lancashire. All Carr & Day & Martin products are now produced at our own manufacturing site in Lytham and all to the same high standard set respectively by Messrs Carr & Day & Martin.

Moving with the times Throughout the 1900’s the company continued to grow and develop new products many of which remain in our range to this day, such as Carrs Leather Oil and Vanner & Prest Hoof Oil. Throughout its’ history, Carr & Day & Martin has continuously recognised the requirements of modern horse owners, and developed products accordingly.

The formulation of our Canter Mane & Tail

12 Equestrian July 2015 Business www.ebmonthly.co.uk

Steeped in history, the comprehensive range now encompasses four distinct care categories: Leather, Coat, Hoof and Health Care, providing a ‘one-stop shop’ for our loyal followers and the discerning horse owner.

Retailer support We have long understood the importance of supporting traditional retailers, which is why we do not sell products directly to end consumers or to internet only companies; we are your suppliers, NOT your competitors. We also run an industry leading education programme for our stockists, as knowledge is something Carr & Day & Martin are passionate

Still to come...

This major product launch is just one of the many new developments that Carr & Day & Martin introduced in the run up to our 250th anniversary year. Over the next year we intend to roll out many exciting initiatives and strengthen further the Carr & Day & Martin brand. Horse owners can trust the name Carr & Day & Martin and be safe in the knowledge that we only offer super premium products that outperform our competitors and achieve perfect results every time.

launch it

IV Horse is seeing stripes!

IV Horse’s new zebra print turnout rug is the latest addition to its range of quality rugs.

I

V Horse is a brand leader in miniature pony rugs, making a variety of styles from turnouts, to coolers, to fly rugs in colourful pony sizes. IV Horse also manufactures and supplies all sizes of rugs, from quality turnouts, to stable and travelling rugs, including the well-known heavy horse/Clydesdale rugs in sizes up to a whopping 7’9”.

These extra large rugs are pecifically designed with input from Alasdair Govan, heavy horse champion over many years, who tried and tested the rugs until the perfect shape and fit was developed.

The latest addition to the range

is the new zebra print no fill turnout rug which complements the already successful range of zebra print rugs. This includes the best selling manic pink 300gm zebra print fleece, available in sizes 2’9” to 7’0” and the new zebra print combo fly rugs also available in sizes 2’9” to 7’0” and in stores from early July.

This new turnout version is certainly set to impress, with fabulous fit and styling, it is also available in sizes 2’9 to 7’3. It is manufactured in breathable double rip stop 600 denier turnout fabric with a retail price point under £55.00. It is

Find out more at www.4horse.co.uk Tel: +44 (0)1888 544261 or email info@4horse.co.uk

lined with Polyamide, as are all the other turnouts, to ensure horses benefit from the polishing properties of nylon without the static generated. With action gusset, cross surcingles, tail flap, fillet string and dock loops and double buckle front fasten.

The rug is supplied complete with removable leg straps and sports many features normally associated with rugs of a much higher price point. Plans are to

introduce a 200gm version for the autumn and 300gm combo for the depths of winter.

IV Horse also offers customisation, bespoke and corporate requirements for rugs, saddle pads, numnahs and associated products, including embroidery, screen printing and DTG print and has had a hand in many top events over the years requiring sponsorship and display rugs.

The only one

we’ve found to work effectively between applications, keeping flies away.”

Horse and Pony Magazine Specially formulated in Scotland, the Fly Repellent range from IV Horse is the complete fly control solution. Our HSE approved range for your horse and handy pocket sized range for you offer long term relief from all midges, flies and biting insects.

Find out more at

flyrepellent.4horse.co.uk 01888 544261 info@4horse.co.uk

www.4horse.co.uk

Made in the UK

July 2015 www.ebmonthly.co.uk

Equestrian 13 Business

feeding

Allergies & intolerances explained

Chloe Bristow, Dodson & Horrell company vet, explains more about allergies and intolerances, how the feed industry caters for such horses and debunks common myths retailers may encounter.

M

ore and more horse owners are becoming aware of the importance of allergies and intolerances to their horse’s health and performance.

Equine feed manufacturers are in turn responding to this increased awareness with a range of ‘sensitive’ feeds and supplements. However, with such a large subject how do we, as members of the equine trade, responsibly advise on what is essentially a veterinary medical condition? I would suggest that the answer is to promote knowledge of allergies and intolerances, from briefing staff on the shop floor to encouraging research among feed manufacturers and veterinarians, so that as an industry we can accurately and responsibly advise on the best products and course of action.

What are allergies and intolerances and what’s the difference?

A brief knowledge of the science behind allergies and intolerances is essential in understanding the customer’s requirements for their horse and in developing trust between the customer and retailer/manufacturer.

An allergy is an inappropriate immune response to a specific protein, or allergen, in the horse’s environment. Allergies can develop in response to allergens that are eaten, inhaled or touched by the horse; allergens can even be injected during insect bites or stings. Symptoms can involve the lungs, digestive system, skin or all three but the most common sign is ‘hives’. Hives can affect any part of the horse’s skin, feel warm to the touch and can occasionally be itchy or painful.

The most common allergy in horses is an allergy to pollens and spores in the air that are breathed in, resulting in recurrent airway obstruction or ‘heaves’. Similarly common

is ‘sweet itch’ – an allergy the bite of Culicoides midges, resulting in intense itchiness.

Contact allergies to certain cleaning products occur and result in hives over the area in contact e.g. under the saddle cloth. True food allergies are rarer than we think but have been shown to occur in response to barley or soya for example.

By contrast, an intolerance is an adverse reaction to a feed, for example, that does not involve the immune system.

An example would be an intolerance to a particular feed ingredient causing diarrhoea, once diet changes, disease or stress have been ruled out.

What ingredients should we recommend or avoid?

The most important thing to remember is that, unless a veterinary diagnosis of a specific allergy has been made, when it comes to

Chloe Bristow qualified as a VetMB MRCVS from Cambridge University and also holds an MA (Cantab) in Zoology and Parasitology. She previously worked at Home Farm Ltd in Nottinghamshire and trained at several large veterinary hospitals, including Liphook Equine Hospital in Hampshire. Chloe leads the Nutrition Team at Dodson & Horrell and is involved across the business from new product development to yard visits and specialist feed advice to Equestrian Team GBR.

feeding horses with suspected allergies or intolerances we often have very little information. To prove a certain feed or ingredient is causing the allergy or intolerance the owner must remove the feed from the diet, see if symptoms stop AND then re-introduce the feed to see if symptoms re-occur. Owners are understandably often reluctant to do so, which is

Top 5 allergy myths debunked

1

Introducing a new feed can set off an allergic reaction.

Actually, horses develop allergies to something that they have already been exposed to, often for years – a process called sensitisation.

2

My horse is allergic to oil.

Allergies develop to proteins; oils are actually very low in proteins so horses are unlikely to show an allergic reaction to them. For example, a horse that

14 Equestrian July 2015 Business www.ebmonthly.co.uk

is allergic to soya will most likely not react to soya oil.

3

All the horses on my yard are allergic to one feed.

Some individuals are more prone to developing allergies than others and it is highly unlikely for a group of horses to develop the same allergy.

It is much more likely that you are looking at an intolerance to a contaminant in the feed, for example.

4

I have been told not to feed Echinacea to my horse with a skin problem in case it sets off an allergy. Echinacea does have a proven effect on white blood cells, however it would not cause an allergy. In fact, at normal doses Echinacea is safe for most horses, although the owner should always check with their vet first.

5

I have been told that certain supplements can

cure allergies. Once a horse becomes allergic to an allergen, or protein, they will often remain allergic for life. There are no known supplements on the market that can cure allergies or intolerances, although the diet can be designed to help relieve the symptoms. The treating veterinary surgeon may recommend a course of hyposensitisation to the allergen, but this should only be carried out by vets and is not always successful.

’S IT

CK

BA

®

!

FLY REPELLENT plus for horses

NEW PACK FLY FLY REPELLENT REPELLENT 1.05%w/v w/v 1.05% Cutaneous Cutaneous Emulsion Emulsion forhorses horses for

plus plus

Repels kills biting and other Repelsand and kills biting and other

FLIES FLIES Controls biting Controls biting

LICE LICE

Aids inin the control ofof Aids the control

SWEET SWEETITCH ITCH

Coopers® Fly Repellent Plus contains permethrin and citronellol.

Please refer to product SPC for more information Legal category: AVM-GSL Further information is available from MSD Animal Health, Walton Manor, Walton, Milton Keynes MK7 7AJ. Tel: 01908 685685 Fax: 01908 685555

Now available from your wholesaler

. .

Proven protection against flies and lice Aids in the control of sweet itch

vet-support.uk@merck.com www.msd-animal-health.co.uk

Don’t horse around with your profits Choose Dodson & Horrell and feed the future of your business.

Contact us now to find out more about our range of horse feed

0845 345 2627 | www.dodsonandhorrell.com

July- 2015 www.ebmonthly.co.uk

Equestrian 15 Business

feeding “A brief knowledge of the science behind allergies and intolerances is essential in understanding the customer’s requirements for their horse” why the market for ‘sensitive’ feeds is growing.

The best course of action is often to recommend supportive feeds and/or supplements that provide nutrients to support the immune system, skin and digestive system. If a specific ingredient is known to be causing the problem we can recommend a diet that does not contain this ingredient.

Ensuring the horse is receiving the correct amount of vitamins and minerals is absolutely essential. Zinc and selenium are essential for the health of both the skin and the immune system, while there is some research to show that certain B vitamins may help to reduce itching and irritation in the skin.

The horse should therefore either be receiving the full amount of a high quality, fully supplemented complete feed OR the correct amount of a high quality balancer. Priceconscious owners may often be reluctant to feed a balancer but it is important to note that good quality balancers often contain better levels of

the ingredients found in more expensive supplements.

Additional supportive ingredients include protected antioxidants, such as vitamin E and selenium, which ‘mopup’ the excess damaging chemicals produced by inflammation and trauma to the skin, such as caused by itching.

There is also some evidence that methylsulfonylmethane (MSM) can help to reduce irritation and itching in the skin.

Omega 3 fatty acids are also vital in supporting the health of the skin and can be lacking in forage only diets. Additional omega-3 fatty acids will be provided by either additional rape or linseed oil (75 ml a day should be sufficient and avoid weight gain), or a good quality balancer.

For horses that seem to have a true feed allergy or intolerance, the most common culprits are barley, soya or molasses. For owners that want to exclude these ingredients, complete feeds are available for a range of workloads. For more complicated allergies,

A ‘sensitive’ diet can promote healthy skin and may prevent dietary intolerances

veterinary nutritional advice and a ‘back-to-basics’ approach may be necessary.

What’s on the market?

Over the past five years, most major equine feed manufacturers have brought out or promoted a feed aimed at horses with intolerances or allergies, often described as ‘sensitive’ diets. These diets aim to avoid the use of those ingredients proven to be associated with feed intolerances or allergies, such as barley. Good quality ‘sensitive’ diets will also include supplementary ingredients to support the skin, immune system and digestive system. When advising on a suitable ‘sensitive’ feed it is worth looking for added benefits such as pro-biotics and protected antioxidant packages, and for those feeds that are recommended by vets.

With regards to supplements

for allergies and intolerances, there are a large number of supplements available that aim to help horses with itchy skin. These may be chemical or mineral based or herbal.

It is worth remembering that getting the right level of vitamins and minerals in the diet is the first step, any supplements are just that.

Care should be taken with mineral supplements that they do not unbalance the diet and advice can be sought from either the manufacturer or veterinary nutritionists. Herbal supplements are growing in popularity among horse owners, with an emphasis on natural, additive free herbs.

While it should be noted that there is relatively little research to support the use of herbal supplements in managing equine allergies, those containing nettle, burdock root and chamomile seems to have the best owner-reported success.

Common enquiries and how to solve them ■ 14 year old, slightly overweight Welsh Sec A child’s pony in light work has been diagnosed with RAO (recurrent airway obstruction) by their veterinarian. The pony is out at grass 24/7 and receives no other feed; owner would like to know if there is anything she can feed that will help.

As this pony is overweight, there is no need for a complete feed. A high quality balancer should be recommended that will provide correct vitamins and minerals to support respiratory health and protected antioxidants to ‘mopup’ the excess free radicals produced by the inflammation in the airways, without adding extra calories. The owner may like to consider a herbal supplement that contains aniseed, garlic and hyssop, as 16 Equestrian July 2015 Business www.ebmonthly.co.uk

well as management practices such as continuing to maximise turnout and ensuring any hay is fed wet.

■ An 8 year old, fit event horse has developed mild hives. The treating vet has suggested an allergy test; the owner is concerned the hives are linked to the horse’s current feed and is looking for an alternative.

This horse is under veterinary care and in the middle of an investigation; it is therefore important to stress that a correct recommendation may not be made until the results of the allergy test. However, in the meantime the owner may like to consider a diet that avoids the most common culprits and that will support the horse while it is recovering from the hives. A ‘sensitive’ feed that is free from barley and molasses would

be ideal, provided it contains protected antioxidants. Just a balancer would not be suitable in this case as the horse is in full work. Additional rape or linseed oil will provide extra omega 3 fatty acids to encourage skin health. The owner could consider a herbal supplement, however care must be taken that any supplement recommended is safe to use in competing horses that may be subject to blood tests.

■ 16 year old cob in light work regularly develops severe sweet itch from spring to autumn. He normally lives out during the summer and does receive any feed. The owner is looking for a herbal supplement to help relieve the sweet itch.

A herbal supplement containing nettle, burdock root and chamomile would

be appropriate for this horse. However, it would be worthwhile asking the owner if they would consider a multipronged approach to managing the sweet-itch; ensuring all aspects of the diet are geared towards maximising skin health usually produces the best results. It is important, as always, to provide the minerals, such as zinc and selenium, which the skin needs to be healthy. Additionally, extra omega- fatty acids will promote an oily layer on the skin, which can help to prevent midge biting. B vitamins may help to reduce skin itching, as may MSM. A balancer that contains all of the above will be the most cost-effective way for this owner to try to help her horse deal with the sweet itch, along with appropriate management practices.

July- 2015 www.ebmonthly.co.uk

Equestrian 17 Business

18 Equestrian July 2015 Business www.ebmonthly.co.uk

July- 2015 www.ebmonthly.co.uk

Equestrian 19 Business

summer healthcare “To reduce the chance of allergic reaction, careful attention must be paid to the diet”

Dust can aggravate airways in the summer

Think big

Summer healthcare products can encapsulate anything from cool therapy boots, to respiratory supplements to sun cream, so make sure you have ticked all the boxes.

S

ummer is not all fun and games for some horses, as the dry conditions and increase in pollen can trigger respiratory conditions. Chronic Obstructive Pulmonary Disease (COPD) is a common allergic condition caused by exposure to fungal spores and dust. Also known as Recurrent Airway

20 Equestrian July 2015 Business www.ebmonthly.co.uk

Obstruction (RAO), the reaction is a little like asthma and can cause the occasional cough, a white nasal discharge and an increased respiratory rate, which can reduce exercise tolerance. As the condition gets worse the horse will struggle to breathe and will cough more at rest as well as during exercise. It is a performance

limiting condition. Although you may think that summer means less use of bedding as more horses are turned out, in fact it may pay to target the dust free bedding specifically. Those horses that suffer from dust and spore allergies may be better off stabled during the day in an environment as close to dust free as possible.

Items like rubber mats and bedding such as dust extracted shavings and paper could be beneficial.

To reduce the chance of allergic reaction, careful attention must be paid to the diet and so directing concerned customers to dust free feed options could be another way to target summer healthcare sales. Concentrate feeds must be good quality and dust free; molassed mixes are less dusty but some horses don’t tolerate molasses well, so also stock some alternative feeds such as sugar beet that should be soaked before feeding. Dusty forage can be a real problem for horses with COPD so there may be an increased demand for haylage – although many horses don’t require additional feed if they are grazing good quality pasture, forage will still be on many people’s shopping lists as it is good for travelling to shows and when away at competitions. You could also recommend soaking or steaming hay and there are a range of large capacity soaking tubs and steamers that you could stock. For a horse or horses with a disease such as COPD, customers will benefit from investing in large ticket items such as a hay steamer.

Supplements will also play a role here, with products such as Equimins’ Respiratory Formula, which is a powerful herbal extract that helps to support respiratory immunity and lung function.

The comprehensive blend contains liquorice, echinacea, marshmallow, coltsfoot, garlic,

Summer Care for the scurfy coat, containing pure rosemary oil. Ideal for spring time washes. Great for a moulting winter coat & associated dander & scurf.

Quip Clean - is your one stop product for cleaning & disinfecting of tools, buckets, feed bins etc It’s cleaning power makes light work of heavy dirt.

Rug Clean - Our Non- Biological washing liquid works even at low temperatures. Suitable for hand & machine washing. Used by the professionals, avaiable to all.

In 1lt, 5lt & 20lt.

No Bute Original - Comfort for joints the natural way. Can be given daily long term.

Manufactured by us in the UK. Also available No Bute Premium, Navilam’O’ & No Wheeze.

www.animal-health.co.uk Tel: 01787 476400 July 2015 www.ebmonthly.co.uk

Equestrian 21 Business

summer healthcare

Pink skin needs protection from UV rays

plantain, clivers, milk thistle, gingko, feverfew, quercetin, yarrow, chamomile, eyebright, rosehips, nettle, astragalus and ginger with eucalyptus oil and vitamin C. There’s also Winergy Ventil-ate, which provides

“Aloe has antibacterial properties, cooling and soothing properties”

powerful nutrient support through a combination of antioxidants, including vitamin C, vitamin E and selenium. It’s beneficial to any stabled horse to support respiratory health and can also help support horses with pollen allergies and can provide support for competition or performance horses to ensure that the lungs are functioning at maximum capacity.

Sun protection

All horses, especially those with pink skin and white markings, require

protection from the sun.

There are sun creams that are specifically formulated for use on equine skin that provide the best protection and it is worth stocking a range, perhaps at point of sale to encourage customers to purchase. Simon Lloyd, director at Fly Away Ltd, explains why an equine specific formulation is important: “Products are formulated, created and ingredients chosen to create a specific outcome, like a sun cream. When any new product is launched, they have been rigorously tested against many stringent requirements to meet guidelines, such as HSE and DEFRA and are created with a specific market in mind, i.e. people or horses. Skin, sensitivity and the pH balance vary greatly between people and horses and applying a product which has not been designed for horses can cause skin irritations and reduced protection. In applying a specific equine sun cream the exact balance of ingredients is blended to offer the best level of protection and ensure that the horse’s pigment, skin and coat are not adversely effected. Fly Away & Groom Away Ltd Sun Protection also contains properties which rejuvenate burnt and sun damaged skin and is suitable for all over cover and protection to all those sensitive or at risk areas, especially muzzles, ears and heels.”

Just like with humans a higher factor sun cream is more effective and provides more protection from damaging UV rays. Equine specific products are also usually waterproof and won’t easily rub off as the horse grazes, providing better protection without having to constantly reapply.

A magic ingredient

Aloe vera is a useful wonder product

22 Equestrian July 2015 Business www.ebmonthly.co.uk

For summer skin conditions products containing aloe vera can be particularly effective. Simon says: “Aloe vera is a fantastic product and can be used in many different ways. Aloe has antibacterial properties, cooling and soothing properties as well as rejuvenation and healing properties. It has been used for hundreds of years as a medicinal healing product for both internal and external consumption. Aloe can be used as a wound-healing product, a cooling gel, to aid the recovery of minor wounds and abrasions

stock tips Seasonal stock rotation means that you could be moving stock around all year, but some items are available as special packs targeted for each season, with multiple products included at a good value price. This is an excellent way to encourage customers to try something new. Simon from Fly Away says: “At Fly Away and Groom Away Ltd we choose to pull specific packs together for a number of reasons.

Firstly packs offer better value to the customer as in sending out a combination pack reduces any posting and packaging costs we are able to combine a number of products together. New or existing customers are not always aware of the wide range of products we now produce and in putting together a pack to meet specific requirements, like a Showing Pack, we are able to promote a wider range of products as well as offering customers an opportunity to try beneficial products at reduced cost.”

or to assist in strengthening the immune system. There are many sections of the aloe plant which are used in production and the highest quality aloe is picked, produced and packed within a 30 minute window. If the collection process is lengthened, the quality of the aloe is substantially reduced.

When applied, aloe works by enhancing the body’s natural properties to remove, enhance or rejuvenate any problem areas making it one of the most versatile, successful natural remedies available.”

Aloe vera can also have beneficial effects inside the horse as Aloeride explains: “Alongside its own electrolytes, aloe vera can help promote better absorption from a nutritional angle, allowing greater uptake of electrolytes in your feed and assisting the body under stress, resulting in improved recovery and superior performance.”

AQUEOS NEW

THE ALCOHOL & BLEACH FREE DISINFECTION RANGE

SPRAY ON PLASTER

A must for animal owners to keep in their first aid box. Protects minor cuts and grazes from water, dirt and bacteria. Gives bandage like protection reducing the risk of infection. Easy to apply on awkward areas. Use on horses or any animals, a barrier for mud fever or will keep flies off cuts in the summer

ANTIBACTERIAL SHAMPOO

Kills bacteria, fungi & viruses.

It’s alcohol and phenol free with no added fragrance. Suitable to use as a general shampoo and helps itchy horses. Will soothe and disinfect cuts and grazes and the disinfectant kills strangles & ringworm.

Available from Battle, Hayward & Bower Ltd OHS14_49_Botanica:A4_Half_Page_Landscape 18/11/14 Call us on: 01672 562007 | info@aqueos.co.uk | www.aqueos.co.uk

11:06

Page 1

• Mud Rash • Rain Scald • Wounds • Cracked Heels • Sore Tendons

• Sweet-Itch • Sore Shins • War Wounds • Over Reach Wounds • Sun Burn

In fact all skin condition Botanica can be used with great success

July 2015 www.ebmonthly.co.uk

Equestrian 23 Business

tack & feed room scoops though, there may be a wide range of sizes, shapes and colours available but there is one that stands out from the rest: the Stubbs scoop. Chris explains that the scoop was, “adopted by major feed manufacturers as the universal measure. Originally this was rotary moulded but demand outstripped production and has been injection moulded (with level indicator marks) for the last 22 years. It features a steel handle with kind touch ‘Stubbyfine’ coating and has been over 30 years in production with just the one improvement along the way.

It is a product that is as trusted now as it was three decades ago, produced in England by a family owned business with 18 decades in manufacturing!”

Security

Getting organised

The Stubbs feed scoop

It may not be glamorous, but storage, scoops, tools and accessories are important for horse owners to make the most of their space and preserve their prized possessions.

A

ll tack rooms and feed rooms will benefit from correct storage, and it is not just for the look of it – the right storage will help to preserve the life of rugs, tack and feed.

Ensure that you really are making the most of the products you can stock by showing just how useful they can be and consider discussing storage options with customers when they make other purchases

– for instance, if they are buying a new saddle have they seen the latest saddle rack with storage?

Chris Bradwell, Stubbs managing director says: “The items that really are essential are bridle, saddle and rug racks for the tack room and feed storage and scoops for the feed room. It is important to stock good quality items that customers will find durable and therefore good value for money.”

Feed rooms also benefit from

efficient storage, and not just to keep tidy. Correct storage of feed in rodent proof bins and with correct stock rotation preserves the quality of the feed and helps keep horses healthy.

There are a huge variety of ingenious inventions that fit in here, including the popular HayBar and Non Tip Feeders which keep mess to a minimum at feed time, all the way to tools and scoops to keep paddocks clear. When it comes to feed

Space saving options from Abbey England

Q

How can retailers with limited floor space promote rug racks and other large storage items?

A

Saddle Mate

24 Equestrian July 2015 Business www.ebmonthly.co.uk

D isplaying rug racks on the walls will save on floor space but for retailers that are very short on space, creating a board with high resolution

glossy product photos on it to show the products available may be an option. Images and videos are available from Stubbs website for approved users. Be sure to discuss the quality of products with customers as this isn’t always apparent in photographs.

Using rug racks which are

For many livery yards security and individual space is important.

Individual tack lockers are an excellent investment for livery yards as it allows each client to keep their own equipment in one place, and provides an extra level of security. Moveable tack lockers could also be useful for those travelling to shows – they could just lock up their tack and roll it into the trailer or lorry. Flexi Equine produces a full range of Tack Lockers within a manufacturing facility in Dublin Ireland. The range includes personalisation options for the internal layout, colours and branding, and contains saddle and bridle racks and even extras such as a drop down laptop table, interior lighting and a phone charging unit!

The Hay Bar has proven popular over the years available for purchase, to display the rugs you have in stock can also save on space.

We would recommend the S90 / S91 three or five arm rug racks and the S9143 unique lifting rug rack which is pushed up once loaded; you don’t need to be six foot!

Why use the Non Tip Feeder: ✔ Cost effective, tough, durable & highly efficient ✔ Saves money on wasted feed ✔ Ensures supplements and medication are eaten and not lost to the ground ✔ Saves constant replacement of broken buckets

“Proven, effective & joy to use, thank you Non Tip!” Andrew Hine – England Polo Team Coach & Stud Owner

www.nontipfeeder.com info@nontipfeeder.com

R ➀

Tel: 01628 822243

Saves time, money and energy Saves expensive bedding and arena surface ending up on the muck heap •Easy to use •Hardwearing •Efficient Become a stockist today. Tel: 01989 769435

www.equinespeedskip.com July 2015 www.ebmonthly.co.uk

Equestrian 25 Business

in focus

the latest in coat care

Equestrian Business asks some of the leading grooming & coat care brands how retailers can make the most of these products, what’s new and how demand changes through the season.

A

s with most things in the equestrian world, technology is revolutionising the grooming and coat care sector, with new materials in brushes, new ingredients in shampoos and show shines and new digital technology providing access to information. Sarah Turnbull of Supreme Products says: “As with so many things in life as technology and new developments have arisen, so show preparation products and turnout solutions have progressed as well. Years ago, a horse shampoo was a horse shampoo but now thanks to improved ingredients we can now manufacture shampoos for different coloured horses,

shampoos that are specialist when it comes to removing residues and product build up, or one specific to removing really established stains.

“Similarly finishing touch products such as gels, glosses, make ups and whiteners are now available which previously would not have been possible. One of our latest products Hot Oil came about from talking to owners and riders and then having the facility to mix Panthenol and Collagen to help strengthen and repair damaged and dry coats. Hot clothing is something that many riders and grooms like to do, so we developed a product that could be used for hot clothing that is beneficial for coat care.”

Value for money

“Turnout is all about the very highest attention to detail and there are now so many products available that really help to make refinements and finishing touches”

26 Equestrian July 2015 Business www.ebmonthly.co.uk

in products is still key. Perhaps the largest audience for these products is showing, which appeals to many types of riders with varying budgets and as Sarah says: “There is now a much closer divide between professionals and amateurs and this can only be good for the sport.” As demand for quality products for the amateur riders has risen, so value for money becomes key and Nicky Darling, Wahl’s product manager for animal and pet, says: “Demand for products offering value for money alongside quality has definitely grown during recent years. Online shopping has provided a shop window for smaller brands and niche products and whilst this is positive, the issues

Technology such as Supreme Products’ app is helping to revolutionise the grooming sector

surrounding pricing by online retailers continues to be a major challenge to many retail stores.”

Is there too much choice?

With show shine, colour

NE W

!

Complete Nose-to-Tail & Environment Protection

The Revolutionary Approved Tested Cleaning System • Shampoo • Rug Wash • Yard & Box Spray CleanRound takes all the prizes: Kills Streptococcus equi (causes strangles) Kills 99.9999% of bacteria, fungi & viruses Kills ringworm & aids control of sweet itch Non-toxic, non-corrosive & non-irritant Three great fragrances available Gentle to human hands, smells lovely too!

Are you BioSecure?

2-in-1: washes superbly & prevents spread of bacteria in one easy-to-use product Powered by DuoMax, specialists in unique infection control products 100% environmentally friendly

Tel: +44 (0)1253 888188 • www.cleanround.co.uk equestrian_business_half_page_ad.indd 1

09/06/2015 10:49

July 2015 www.ebmonthly.co.uk

Equestrian 27 Business

in focuse shampoos, glosses, detanglers, brushes, hoof picks and more, the choice faced by customers is huge. Rachael Holdsworth European key account marketing coordinator at Absorbine provides some stocking advice to narrow down options: “It is very difficult to tell how good a product is when you look at it on a shelf – there is no way of knowing unless you try it.

Sample sachets such as the new Botanicals range from Absorbine, can be helpful in launching new products. However if in doubt choose one or two reputable tried and trusted brands and stock their full range. The companies that have been around for a while should know what sells and will offer a comprehensive range to meet most needs. This will save the retailer getting stuck with slow moving products of an unknown brand.”

It is often the case that brands expand their ranges due to specific customer demands, and this is what has driven some of the products in the Supreme Products range. Sarah says: “All the products we have developed and produced have been driven by horse owners asking if we can provide them so the range has grown due to consumer demand. Similarly as standards in turnout have increased so too has the need for products specific to different types. The Heritage Collection for natives and traditionals was borne out of riders saying they had a problem with manes that were too flyway or manes and tails that simply weren’t thick enough and we then looked into what raw materials we need to put together to provide the answer.

Supreme Products supports show producer Katie Jerram

“Gone are the days, especially in showing, where a bit of elbow grease is enough. Turnout is all about the very highest attention to detail and there are now so many products available that really help to make refinements and finishing touches.”

When looking at products to stock, it may pay to take a leap with a new brand or product – some may seem gimmicky but if you have noticed that they have a strong presence in the media then it may be worth taking a gamble. Other products have come from an already established area – for instance the Animology products started off in the pet sector and have now expanded into equine products too. As such, customers may well recognise the name and branding from their pet products and buy for their horses too. Mixing tried and trusted brands with a few brand new names may be a safe options and Nicky advises: “If you know your customer

a new emphasis As knowledge on contagious diseases such as equine flu and strangles increases, so does demand for products that can help prevent the spread of diseases. Vale Brothers’ KBF99 grooming equipment is coated with an anti microbial product that kills 99% of bacteria.

These products could form part of an all round disease prevention and biosecurity plan that professional equestrians would be advised to adopt.

Cleanround horse and pet shampoos are another biosecurity product that “uses

28 Equestrian July 2015 Business www.ebmonthly.co.uk

the latest scientific technology to remove bacteria and protect the environment to the highest level at an affordable price.”

The medicated shampoo can be used regularly and helps to treat ringworm and prevents most infections spreading such as strangles and mud fever.

It even kills the ebola virus, proving it is broad spectrum indeed. Teamed with stable disinfectants, these grooming and coat care items are growing in popularity so it is worth checking out the options to help owners provide a ‘nose to tail’ approach to biosecurity.

base then you will understand the price points and product features your clients require.

Equine consumers generally look for brands they trust so a shop full of innovative new products that nobody recognises would probably struggle. Tried and trusted brands that have the loyalty of the consumer are an essential mainstay. Some customers may be brave and try something different, and it is good to spotlight fresh and new product ideas, to add interest to the shop.

But in general the average owner wants to buy the product they believe works, at an affordable price, in the knowledge they are getting value for money.”

Seasonality

Grooming kits and brushes are pretty much year round sellers, perhaps with a spike at Christmas for smart looking sets. Grooming items are also following trends though, with the fashion for ‘bling’ creeping into brush sets such as Karoo Equine’s Mahogany Crystal Grooming Set. Shampoos and coat applications are more of a spring and summer product and so your stock should reflect that. Rachael Holdsworth says: “This is a very seasonal sector – in the summer everything is geared towards show ring turnout. Horses are bathed much more frequently and even happy hackers like to add a touch of Hoof Polish or ShowSheen coat shine to their grooming routine as they spend more time with their horses during the longer days. But for the regular competitor it is the height of the show season and whatever their discipline, they want to be turned out beautifully head to hoof to shine in the sun! But this sector should not be overlooked

“The flexibility and versatility of trimmers to improve appearance, health and wellbeing is creating a more continuous demand” when autumn comes – coat shine and detanglers help to cope with the mud, grey tails should still be washed frequently to prevent staining and hoof conditioners help to maintain moisture balance in the hoof during changeable weather conditions.”

Sarah Turnbull also points out that keeping the coat in top-class condition is really a year round process and not just a quick fix the night before a show, and adds: “Showing and dressage are now year round disciplines but obviously the summer months are the busiest for competitors. Many owners and producers spend the winter months preparing for when the sun shines and this can involve putting anything right that has gone wrong over the summer, such as rubbed manes or thinning tails.”

Don’t forget that clipping and trimming is an important part of professional looking turnout and Nicky says: “Probably the most seasonal items are clippers and trimmers. Historically clipping season from autumn through to early spring has been the premium sales opportunity for this group of products. However we are seeing a clear transition as more people choose to clip throughout the year. For others, the flexibility and versatility of trimmers to improve appearance, health and wellbeing is creating a more continuous demand.”

Concentrated shampoos, expanded profit Fit for show ring stars and blended in the UK from the finest essential oils and skin-soothing ingredients, a little of our shampoos goes a long way!

01888 544261 info@4horse.co.uk

www.4horse.co.uk

Guaran teed

60%+ Mark ROI

up

29 JulyMade 2015 Equestrian in www.ebmonthly.co.uk Business the UK

company profile

Award winning company

Trilanco

has a lot to offer Trilanco, the UK’s leading animal health and equine products wholesaler, has a lot to offer the equestrian and agricultural retailer, whatever size their business is.

T

he company is based in Poulton-le- Fylde, Lancashire and supplies retailers across the UK and beyond with products from the world’s leading manufacturers. In fact, with over 10,000 products in the current catalogue and new lines being added all the time, the range offered by Trilanco is second to none. In addition to popular brands, Trilanco also has an impressive range of own brand products falling under the MacTack, ProStable, Bitz, Easidri, Z-itch, ProTack and StableLine brands. The majority of these brands provide retailers with essentials that every shop should carry, with Easidri and Z-itch brands being a little bit different.

The Z-itch range contains two products created for sweet itch sufferers, and the Easidri range contains six specialist products for dogs. All of these products are available exclusively from Trilanco.

It’s not just Trilanco’s range that makes the company an asset to the retailer, the stock levels kept, the exceptional delivery service,

30 Equestrian July 2015 Business www.ebmonthly.co.uk

ordering methods and customer service are crucial links in the chain.

“We see our role in quite simple terms, and that is to make our customers’ lives easier,” says Martin Balmer, managing director of Trilanco. “There are lots of ways that we can do this – such as making sure that we keep our stock levels high so that when our customers place an order, we’re able to fulfill it. It sounds like a standard requirement for any supplier, but the feedback we receive from our customers doesn’t suggest that this is all that common. We’ve also spent a lot of time developing ways to help make ordering easier. We have a network of Area Sales Managers, a friendly sales team available during office hours and an estore that’s available for our customers to access 24/7, so they can fit in their ordering around them and their business.

We also keep our customers informed of the latest offers our suppliers are running, so they can benefit. We’re all about making things easier, better and more

efficient.”

The company’s delivery service is something that customers regularly comment on. Trilanco has its own fleet of delivery vans that cover set routes across the country each week. Customers on these ‘van runs’ can enjoy free delivery on certain days and a personal service as the driver who delivers the order is a member of the Trilanco team. In addition to this, there’s a courier service for other orders, carriage paid delivery options and a low cost carriage charge of just £6.95 (UK mainland only) on orders below this level. The company also offers next working day delivery on orders placed before 2pm. Weekend and other delivery services are also available.

The family business has been trading for over 30 years and has a great understanding of the trade. Over the years, the product range has grown, warehousing has expanded and improved as has the company’s infrastructure. New systems have been developed in house to ensure high order accuracy, so

as the range and company has expanded, essential parts of the service haven’t been lost.

These developments have not only seen Trilanco’s customer numbers grow, but it’s also seen the company win awards and be recognised for its achievements.

“It’s great to win awards and make it through to the shortlist for accolades,” says Martin. “And the last few years have been particularly good for this. We’ve won BETA Trade Supplier of the Year twice, were finalists in the Red Rose Awards and Greater Manchester Fastest 50, and most recently were recognised

by London Stock Exchange in the 1000 Companies to Inspire Britain report. We don’t do what we do to win awards…but it’s very nice to be recognized.”

“What’s important to us is our business, and that’s all about our customers. We value feedback, we listen to what’s being said and we do our best to improve as needed and exceed our customers’ expectations. We also value the relationships we’ve built during our time in the trade, and when our customers say we’re the friendliest team around and they enjoy dealing with us, well, it means we’re doing something right!”

To find out more about Trilanco, see www.trilanco.com or call 01253 888188.

STOCK HONESTY

VANS INTEGRITY

SERVICE RELIABILITY

INTS E V HA ITATIO

EARE OF IM W BEW

THE AGRICULTURAL, EQUINE AND PET WHOLESALER

AND AT WWW.TRILANCO.COM

July 2015 www.ebmonthly.co.uk

Equestrian 31 Business

business advice

Ask the expert This month’s business experts answer key questions on business telecoms and first aid training.

To ask your questions simply email editorial@ebmonthly.co.uk and we’ll find a trade or business expert to help.

Who is the expert?

Colin Penston Account Manager Ocean Telecom Colin started his career in the services sector (hotels) and then moved to Business Telecoms. He has 20 years of experience in the Telecoms industry. He is fully accredited and trained on a wide range of telephone systems, VOIP solutions and IT network accreditation, also training in phone system CRM link software and call recording solutions. He is an account manager at Ocean Telecom, one of the leading providers of communications products and telecom services in East Anglia.

Tel: +44 (0)1284 729869 colinp@oceantelecom.com www.oceantelecom.com

32 Equestrian July 2015 Business www.ebmonthly.co.uk

Q

What are the options for business phone systems?

A

Good question and a very ‘on topic’ debate in the Telecoms industry at the moment. Essentially there are two main options when choosing a new phone system for a business: either a cloud/hosted VOIP system, or a more traditional on site hardware solution. There are pros and cons for either option but it is essential that the correct internet connectivity is in place if choosing the ‘cloud’ route.

All the traditional features are available on both platforms for example transfer, hold, speed dial, voicemail, call forward etc.

But there are some advanced features that are bespoke (for example database/PC integration is difficult to achieve with a cloud service). Ultimately I would say it goes back to basics of finding out how a particular business operates to see what solution fits the requirement for each prospect.

Q

Can a business lease the equipment and is this cost-effective?

A

Yes absolutely, there is a very strong argument for renting the equipment and not using valuable capital from the business. Technology and software especially changes

so quickly that owning a depreciating asset is not as financially astute as renting and having a monthly budget for telecoms/technology. At the end of a lease rental you can simply upgrade the latest system or software and carry on renting at a budgeted figure. Not only that but there are corporate tax benefits available on a lease. That means no more peaks in capital expenditure and the difficult discussion from your provider saying that your system is ‘no longer supported and having to spend £1000s to bring it up to date!

Q

Does a small business need a dedicated business phone line? What is different about a business phone line?

A

No, not necessarily. For smaller businesses a cloud number that forwards to a mobile can be more cost effective.

But if a small business has an office and needs to grow then a business grade line is advisable.

The difference between residential and business lines is that business lines (analogue or ISDN) carry a higher support service level and therefore are repaired sooner.

If opting for the VOIP or SIP (IP lines) route then a good quality business internet line with enhanced support levels is essential.

Q

How can I integrate a telephone system with my customer database?

A

In basic terms clients can install third party software to link the phone system and their CRM package. This can offer improved customer services and business processes by using CRM record screen popping on incoming calls, dial from PC screen, and the ability to record

the time and date of calls made into the CRM. Some even go as far as inserting the recorded call into the CRM. Sounds great, but careful planning is needed as not all phone systems link to all CRM packages. There are also some other technical considerations to take into account.

Q

Can I link my office phone to my business mobile and can I keep all my phone and land-based telephone services with one company?

A

All the phone systems that we offer have some sort of mobile twinning feature. You can link the two devices, so you’re always in touch. I can’t speak for other providers, but we provide packages from all mobile networks so yes the phone lines, system and mobiles can all be supplied from a single source, offering a single point of contact for support.

Q A

What technical support is offered?

Again, I can’t speak for other suppliers but Ocean Telecom are very lucky that we have a very highly skilled engineering team to help customers to plan, install and carry out ongoing maintenance. The vast majority of support issues after installation are remote and can be quickly resolved or fixed by remote access to the phone system. All reasonable remote support and changes are free of charge within a customer’s maintenance contract.

In addition to the day to day support, we also send out product bulletins to keep our customers informed on technical updates. Each customer also has an account manager to keep them updated and look after any upgrades or service issues.

business advice

Who is the expert?

Michele Judd MJ Training MJ Training is a family based business. Now in its sixth year of trading, it has built up a large and diverse client base.

All the trainers have or still do work in other sectors, ranging from leisure, retail, health and social care, office, construction, emergency services. With voluntary experience in the Scouting Association, St. Johns Ambulance, Community First Responders, Lowland Rescue, Caister Voluntary Lifeboat Services, National Coast Watch and more. MJ Training delivers a range of mandatory training courses in first aid, food safety, health and safety and manual handling. Based in Lowestoft, Suffolk, they work predominately in the South of England but are always happy to travel.

Tel: 01502 560779 / 07973 376778 info@mjtrainme.co.uk www.mjtrainme.co.uk

Q

What sort of first aid training would I and my staff need for a large riding school?

A

The requirement for first aid training must be risk assessed by each individual business, no matter what type of business you are in. That risk assessment must take in to account the number of employees, (number of people coming onto the premises), the level of risk in that business, types of injuries that could occur and how long it would take for the emergency services to get to you.

This however is not an exhaustive list. You can find out more on the Health & Safety Executive’s website and by downloading their Approved Code of Practice, (L74) at: http://www.hse.gov.uk/

pubns/books/l74.htm).

You can also complete an online personalised risk assessment by going to: http://bit. ly/1vDPeMq From our experience however the full 3 Day First Aid at Work Certificate is best. However do check that the training provider you use will also give you hands on instruction on resuscitation and choking procedures for children and babies as this is not standard on this course with all training providers and rarely covered on the 1 Day Emergency First Aid at Work Course. Many training providers will try to sell you another Paediatric First Aid Course. Our equestrian clients have nearly every member of staff training in first aid, due to the nature of their work, taking riders off site on hacks around the local area, beach etc. With a mixture of 3 Day First Aid at Work Certificates and 1 Day Emergency First Aid at Work Certificates.

(We also train all our first aiders in Paediatric resuscitation and choking procedures as standard, so they are also certificated in this as well).

Q

What sort of first aid training would I and my staff need for an animal feed store

A

Although the feed store may be small it may come into the high risk category due to the size of the bags of feed and the risk of injury therefore being higher. However, even in the high risk category you only need to appoint someone to be in charge of first aid if you have five or less employees. Over five and you will need someone trained in first aid and again the risk assessment of needs will indicate the the level of training required. However, once you have a need for a first aider you must ensure there is a first aider on site at all times, while the business is open or staff on the premises.

Q

What is the minimum legal training and documentation required for first aid in the workplace?

A

The minimum legal training is that someone is trained to be able to understand the legal requirements of being appointed to oversee the first aid in the

Equestrian Retail Trade Panel Our Ask the Experts feature consults leading business experts on a variety of subjects, but of course by successfully running your own equestrian business, you’re an expert in your own right! As such, you can have your say.

Equestrian Business magazine invites you to become a part of our Equestrian Retail Trade panel.

This will involve you giving your views on subjects that we cover within the publication and online, plus reviewing products from equestrian manufacturers with a retailer’s hat on, rather than directly as a consumer.

This is your chance to have your say, get answers to questions you would really like to ask

manufacturers and to give your valuable feedback on the products you sell.

If you would like to get involved please email vanessa@ ebmonthly.co.uk, so you can join the ever-growing panel of retail experts. And don’t worry, it won’t take up lots of time. We will simply email you from time-to-time and your responses should not take up more than ten minutes or so of your time.

For more information contact: +44 (0)1953 850678 or email Vanessa@ebmonthly.co.uk workplace. This may be achieved by a member of staff reading and applying the relevant guidelines as per the Approved Code of Practice, (L74), published by the Health & Safety Executive, or by a member of staff attending a relevant training course.

Being an appointed person in charge of first aid means that person must maintain a record of all accidents, including near misses and assess these on a regular basis. Report either directly to the Health & Safety Executive or to the business owner/directors, any injuries than may come under RIDDOR, (Reporting of Injuries, Diseases and Dangerous Occurrences Regulations.) Maintain the first aid kits and know how to call for an ambulance. With regards to documentation, an accident record book must be kept and completed. Accident records should be kept for at least three years, in accordance with normal data protection procedures.

A contents list and a guidance card should be kept in each first aid kit. Good practice would be to have a policy with regards to checking and recording first aid equipment and although the HSE does say it is not necessary to write a formal risk assessment it is good practice to keep a record of your risk assessment of needs, for future reference.

Q

What are the most common types of injuries in a retail setting?

A

In a retail setting the most common form of injuries

are slips, trips and falls, plus other manual handling injuries.

However depending on your customer base, heart attacks / sudden cardiac arrest is also a high possibility.

Q

What else should be considered by the equestrian industry?

A. If you have any members of staff who are anaphylactic you should have a written risk assessment for them and their requirements and care. Obviously in the equestrian sector there is a higher risk of more serious injuries like breaks plus head and back injuries; you need to be sure your staff are capable of dealing with these situations.

If you have drivers requiring Drivers CPC, for horseboxes etc., you can sometimes save yourselves some money by combining a Drivers CPC training session with the Emergency First Aid at Work Certificate. You will need to ensure that the training provider you are using is able to deliver this.

send in your questions To put your questions to an expert simply email editorial@ebmonthly. co.uk. We will search out the best person to answer your question, so you can get the best advice.

July 2015 www.ebmonthly.co.uk

Equestrian 33 Business

What to stock for successful sales....

Jodhpurs, breeches and over trousers Breeches and jodhpurs are both functional and fashionable, keeping riders comfortable both in and out of the saddle. Whether they are for everyday or competition use, the summer collections are full of innovation and style.

“

Over the years, breeches and jodhpurs have bridged the gap between functionality and fashion, ensuring riders look their best both in and out of the saddle,” says Pam Mildner, sales representative, Zebra Products Ltd. Most riders wear jodhpurs or breeches any time they ride and it is always best for riders to avoid jeans, leggings and jogging bottoms as they have a tendency to rub and also won’t last very long. When it comes to jodhpurs and breeches, the materials they are made from are now more supportive and stretchy, allowing greater comfort in the saddle.

Pam says: “Materials have pushed the boundaries in terms of innovation such as Cavallo’s 770 textile, a pioneering fabric that helps regulate body temperature

to avoid overheating, maintaining the rider’s temperature at 37°.

“The brand’s S/S ’15 range now features breeches that include Cavagrip advanced technology on the seat, such as the Caja grip breeches. The material ensures riders have the benefit of optimum hold in the saddle, together with excellent freedom and movement.

“Cavallo has also changed the inner lining of their breeches and jackets, stepping away from the traditional blue stripes to a more adventurous paisley and floral pattern. The upcoming A/W ’15 collection boasts funkier patterns such as reptile and snakeskin, ideal for the fashion conscious rider.”

Bright and bold statement patterns are becoming more of a feature in rider leg wear and

Equiline’s Cecille X-Grip Full Seat Breeches

the brand PK Sportswear also boasts strong designs as Sarah Cumner from Zebra Products Ltd explains: “The company likes to inject a little colour into its clothing range and its line of breeches reflects the fun ethos behind the brand. Companies are definitely experimenting in terms of patterns too, for example PK’s floral Legrand breeches are a firm favourite while the Landeur breeches include lace on the back pockets.”

There are still going to be many customers who like the more traditional – and practical – navy and black breeches, so keep a

range of both traditional and modern styles on offer so that you appeal to all. Also remember that competition breeches must adhere to the competition clothing regulations as well as fit with the expectations of the sport – for instance the trend for white breeches with crystal embellishments is fine for show jumping and dressage, but showing riders will prefer canary or cream plain style breeches to go with tweed. Also the showing world is where over trousers will be popular, for adults and children, to keep breeches pristine for the show ring.

Ariat Europe Ltd

Cavallo

Olympia Full Seat Breeches

Caja Grip Breeches

The Olympia Full Seat Breeches feature four-way stretch Schoeller fabric for maximum comfort and mobility, stretch Clarino full seat, front zip and unique hand pocket design with piping effect. Ariat’s patented V3 system in the waist and CFS (Calf Fit System) ensure these breeches not only perform in the saddle but look great too.

The Caja Grip Breeches model the Cavagrip seat and are made of 770 material, a pioneering fabric that helps regulate body temperature to avoid overheating, maintaining the rider’s temperature at 37° . The material ensures riders have the benefits of optimum hold in the saddle, together with excellent freedom and movement. The Cajagrip breeches are not only functional but they’re fashionable and come in a variety of colours, so there is a pair suited to everyone.

Sizes: 22–36 regular and long Colours: White, beige, navy, black £125.00

RRP:

Sizes: 34–48 and 72–96 Colours: More than 5 £149.00

RRP:

34 Equestrian July 2015 Business www.ebmonthly.co.uk

Let’s Talk Products Equetech

Equetech

Cosy Pull-On Jods

Fleur Breeches

Soft pro-stretch knit pull-on, stirrup jodhpur with 5% Lycra providing ultimate comfort and shape retention. Brushed fleece lined for warmth and comfort. Features include a soft plush comfort elasticated waistband, contoured shape with minimal seams, self fabric knee patches and stirrups to cuffs. Ideal for leisure wear, endurance and also in harsher weather as extreme under breeches. Machine washable.

Stunning competition and casual breeches for the discerning rider.

Featuring a unique Fleur-de-Lis diamanté scatter pattern to a back jean style pocket. Other features include front jean style pockets with jet crystal rhinestone studs, zip and stud fly fastener, contrast Alos stretch machine washable suede seat, belt loops, Equetech comfort waistband, reinforced seat seam and unique Lycra panels to hem (eradicating bulk and the need for Velcro).

Sizes: S–XL Colours: Black or navy £39.50 RRP:

Sizes: 8–18 Colours: Black denim or white/grey £91.50 RRP:

horze

Hy Equestrian

Celine Ladies Breeches

HyPerformance Cleo Ladies Breeches

Medium waist breeches with crystal detail and elegant slim design are the ultimate choice for a formal, polished look. The highrise back and Horze Crescendo styling with detailed crystal and embroidered logos are a sophisticated addition. The colours are classic and the fabric forms to the rider’s body for supreme comfort and fit.

Made from Agate Cool fabric, 63% cotton, 30% polyamide, 7% elastane.

Smart, flattering breeches which are designed with a four-way bi-stretch material to allow movement whilst in the saddle. Featuring a cleverly designed lower leg of half base material and half polyester for comfort.

Not only are these breeches stylish and comfortable, they are also breathable.

Complete with two zip front pockets with a leather trim, and a low waistband with two silver buttons branded with the Hy emblem.

Sizes: 8–20 Colours: Navy, brown, white, dark red £76.99 RRP:

24”–34” Sizes: Colours: Beige, grey, navy, red, white £56.00 RRP:

Hy Equestrian

John Whitaker International Ltd

HyPerformance Harby Jodhpurs

Bit Detail Breeches

These flattering, stylish jodhpurs are a must have for any horse rider. Made from premium weight 94% cotton and 6% Spandex for great four-way stretch and added comfort. With a discreet front zip pocket, a sturdy YKK zip, belt loops and reinforced stitching to complete the look. Ideal comfortable jodhpurs for every day wear. Machine washable.

These stylish breeches feature sparkly diamante encrusted bit pieces around the waistband and above the two front pockets. Contrast stitching features across the breeches and decorative ‘W’s’ across the back pockets and above the front pockets provides further style.

Made from fabric mix for improved fit and comfort, with self seat, reinforced knee patches and stretchy ankle panels for grip and fit.

Sizes: 24”–32” Colours: Navy check and black check £27.50 RRP:

Sizes: 24–34 Colours: Navy, white £75.00 RRP: July 2015 www.ebmonthly.co.uk

Equestrian 35 Business

Let’s Talk Products John Whitaker International Ltd

Just Togs

Ladies Horbury Breeches with Flag Self Seat

Crystal Breeches

These Whitaker Ladies Horbury breeches are made of 67% cotton, 25% micro fibre and 8% elastane. This provides for comfort and flexibility, allowing the rider to get the most out of their riding experience. These self-seat breeches also feature Whitaker logo embroidery, Clarino knee patches and stretchy ankle panels.

Keeping it subtle, these elegant, well-fitting breeches feature signature Swarovski Crystals. The knees have a modern, technical silicon patch in a great design to assure unrivalled contact with the saddle. The breeches are made from a comfortable stretch fabric with a close fitting, stretch ankle ‘cuff’ detail to prevent bulk and give extra comfort.

Sizes: 24–34 Colours: Beige, navy, white, black, brown £50.00

RRP:

Sizes: Ladies: 26–32”.Junior: 24–28” Colours: Gunmetal, brown, navy, white Ladies £59.00 Junior £45.00 RRP:

Mark Todd Collection

Noble Outfitters

Coolmax Grip Breeches

Balance Riding Tight

These stylish breeches are made using innovative Coolmax technical fabric making them ideal for active equestrians. This quality performance fabric wicks moisture away from the skin to keep the wearer cool and comfortable. Features include silicone grip knee patches, belt loops, slimline sock ankle design and the famous Mark Todd signature.

While the ladies breeches have zipped front pockets, the men’s have a back zip pocket and side pockets with stud fastening.

The Noble Outfitters Balance Riding Tight features superior fabrics and innovative construction making them perfect for everyday riding. The moisture-wicking Opti-Dry Technology keeps riders cool by pulling moisture away from the skin and the ultra-soft Toray ultra suede knee patches give a more secure feeling while in the saddle. A flattering euro-seat design and flat seam construction reduces chaffing and the lightweight, stretch hem on the lower leg reduces bulk inside boots and prevents painful rubbing.

Sizes: Ladies 24–34”. Men’s 28–38” Colours: White, navy, beige, grey Ladies £89.99, Men’s £99.99 RRP:

Sizes: XS–XL Colours: Black, elmwood £59.95 RRP:

PK Sportswear

Finest Brands International

Legrand breeches

Toggi Eridge

The Landeur (full seat) breeches also come in a knee patch version (Batella) and are decorated in a floral pattern, ideal for the summer months. The breeches are one of the more fashionable pieces in the line and are decorated with metallic studs on back pockets.

These high fashion breeches are ideal for casual riding or out and about.

The striking new Eridge two tone jodhpurs from Toggi are super stretchy and have a fantastic fit which make for a great looking pair of jodhpurs. Made from a hardwearing fabric with great shape retention, Eridge feature a contrast colour seat and are available in two gorgeous colour options.

Sizes: 34 (XS)–44 (XXL) Colours: Grey flower print, blue flower print £99.00

RRP:

Sizes: 24”–34” Colours: Cabernet/navy, black/slate £35.00

RRP:

36 Equestrian July 2015 Business www.ebmonthly.co.uk

Let’s Talk Products Finest Brands International

Finest Brands International

Toggi Firle

Toggi Gatcombe

New from Toggi, the Firle breeches incorporate stretch side panels for the ultimate fit. Firle features the same stretch panel at the ankle for ease of wear and exceptional comfort under boots.

An elegant Toggi tab with subtle branding adds the finishing touch to this superb style.

These high performance breeches are made from a breathable fabric containing a built in moisture management system to help riders remain cool and comfortable. With a full seat in stretch simulated leather, Toggi Gatcombe provide extreme stretch, superb comfort and a close fit in the saddle.

Sizes: 24”–34” Colours: Black, pewter £45.00 RRP:

Sizes: 24”–34” Colours: Beige, black, chocolate, navy, white £80.00 RRP:

Finest Brands International

Finest Brands International

Toggi Isis

Toggi Severn

Toggi Isis breeches have a soft feel and superb stretch to provide exceptional comfort and ease of movement. Featuring imitation suede knee patches, Isis are made from a naturally breathable fabric for exceptional comfort and performance.

These immensely practical waterproof and breathable unisex over trousers from Toggi are designed to keep the rain and mud at bay. Featuring extra-long zips at the outer leg, waterproof lower leg lining to prevent wicking and a higher CB waist panel for additional warmth and protection.

Sizes: 24”–34” Colours: More than 5 £70.00 RRP:

Sizes: XXS–XXXL, short or long leg Colours: Black, navy £52.50 RRP:

Finest Brands International

Finest Brands International

Toggi Showring

Toggi Somerford

Toggi’s Showring jodhpurs combine quality and comfort with fantastic value for money, to keep mums and dads happy! With many of the same features as grown up jods worn by Toggi’s famous sponsored riders such as Pippa Funnell and Piggy French, kids will love these fab Showring jodhpurs from Toggi.

Available in bright casual colours and smart competition colours.

The Toggi Somerford jodhpurs feature a full stretch simulated leather seat and a super stretch, durable body fabric to give superb comfort whilst in the saddle and busy around the yard. With nickel free fastening and two YKK zip pockets, the Somerford provides practical comfort and fantastic grip in the saddle.

Sizes: 18”–28” Colours: More than 5 £20.00 RRP:

Sizes: 24”–34” Colours: Blue Denim £50.00 RRP: July 2015 www.ebmonthly.co.uk

Equestrian 37 Business

Let’s Talk Products Weatherbeeta Ltd

Dublin Supa Embrace Performance Full Seat Breeches These breeches are part of the new range that offer a choice of three fits and fabrics, all with the emphasis on comfort. Made from a technical high performance woven fabric that has been developed for breathability, and incorporating Meryl for its quick drying properties. Designed with a moderately curvy fit, they have a high waist design, wide waistband, with a rise at the back and small V cut out to hug and shape the waist.

Sizes: 8/26”–18/34” Colours: Beige, charcoal, navy, white £74.99 RRP:

Weatherbeeta Ltd

New Dublin Supa Shape It Denim Clarino Knee The New Dublin Supa Shape It Denim Clarino Knee Breeches are made from stretch denim fabric, with Clarino knee patches. With a stretch side panel on the lower leg, for improved fit and comfort as it helps to reduce bulk and rubbing under long boots or gaiters. Beautifully tailored fit that flatters a more curvy shape, with a navel high waistband.

Sizes: 8/26”–18/36” Colours: Dark blue £54.99 RRP:

Weatherbeeta Ltd

Dublin Supa Shape It Heritage Full Seat Breeches Made from a breathable and durable woven, heritage fabric, these breeches offer great four way stretch. Ideal for the more traditional rider that likes the firmer support a woven fabric provides, they have a Clarino full seat and touch tape fastenings at the base of the leg for ease of fit. Beautifully tailored fit that flatters a more curvy shape, they are ideal for competing, schooling or everyday riding.

Sizes: 8/26”–18/34” Colours: Beige, chocolate, navy plaid, white £59.99 RRP: 38 Equestrian July 2015 Business www.ebmonthly.co.uk

contacts: Ariat Europe Ltd

Just Togs

www.ariat.com

www.justtogs.co.uk

+44 (0)845 6003209

Battles (Hy Equestrian)

+44 (0)1522 529206

www.Hy-Equestrian.com Equetech

+44 (0)1296 688966

www.equetech.com Finest Brands International

+44 (0)1132 707000

www.toggi.com

Horze UK Ltd

+44 (0)7867 305989

www.horze.com

John Whitaker International

+44 (0)1922 616777

Noble Outfitters

+44 (0)1572 772508

www.nobleoutfitters.co.uk Weatherbeeta Ltd +44 (0)1295 226900

www.dublinclothing.co.uk Westgate EFI (Mark Todd Collection) +44 (0)1303 872277

www.wefi.co.uk

Zebra Products Ltd (PK Products) (Cavallo) +44 (0)1352 763350

www.zebraproducts.co.uk

+44 (0)1706 340500

www.johnwhitaker.com

Coming next month....

Body protectors and air jackets will be featured this month. As a sector that has rapidly changed over recent years, it is important for retailers to stay up to date with the latest safety equipment.

This shop window feature will showcase what is on offer this year so if you would like your products to feature get in touch with letstalkproducts@ebmonthly.co.uk or look out for your submission invitation on email.

If you're not supporting your advertising with PR

Your customers are only seeing half the picture.

The right PR activity adds real credibility to your advertising; editorial coverage is seen as more reputable, trustworthy and perceived by your potential customers to be more independent, than advertising.

So every time you spend money placing an advert and you don’t support it it with at least a press release, you’re missing a major opportunity to let your potential customers know that crucial little bit more about you and your products.

But there’s more to successful PR than just a press release. Successful PR is about doing things at the right time, to the right people, using the right media, for the right reasons.

So, if your PR doesn’t do all that, time after time, then you need to talk to PressPoint.

www.presspoint.co.uk

01953 851513

July 2015 www.ebmonthly.co.uk

Equestrian 39 Business

ken lyndon-dykes

The Little Black Book of crooks!

Ken recounts a cautionary tale about sniffing out unsavoury characters.

In big business (in multinational terms), the saddlery industry is a cottage industry. That is not to underrate the many talented designers and craftsman saddle-makers. Nor fail to pay tribute to the fact that the UK almost undoubtedly has the best saddle fitting services in the world. Nor to overlook the fact that the industry has access to high quality leathers and accessories. Eulogising aside, I return to my original point: the saddlery industry is small and sole traders and SMEs predominate.

Apologies for this long-winded entry to the subject I would like to debate: the fact that, despite being small and ‘all buddies together’, we do occasionally get caught out. I will give you a remarkable instance – by agreement, no names revealed!

A friend of mine who is both a saddle-maker and a saddle fitter told me a wonderful story – it would have been a laugh but it cost him money – not good for a business that is almost one-man.

As you might visualise, he doesn’t carry stock – his saddles are either bespoke or snapped up by a saddle-maker as soon as they are completed. Thus it is rare for him to accept orders for several saddles to the same design. On this occasion he did – and fell foul!

The client, who described himself as a trainer and instructor and a saddle fitter but was not the holder of any recognisable qualifications, provided the saddler with a list of measurements relating to horses belonging to clients in Scotland. The saddler, himself a man of honour and integrity, didn’t undertake any research – he took the situation at face value.

All seemed fine. All five saddles were made and despatched in accordance with the purchaser’s instructions and he received

40 Equestrian July 2015 Business www.ebmonthly.co.uk

confirmation that they had arrived safely. A perfect transaction, everyone satisfied.

Until – until!

Five days after the saddles had been despatched the saddler received a document stating that the buyer was unhappy and was cancelling the contract.

A relevant cancellation form was provided. Wait: we are only halfway through the story!

The ‘trainer’ – purchaser – had told my friend that he would personally organise delivery of the saddles to the clients in the Scotland. The saddler had no previous experience to guide him concerning cancelled orders, as he had never had cause to deal

West Country and back. They had been used by a group of riders taking part in a quadrilletype event. The riders had absolutely no idea that ‘their trainer’ had placed an order for the saddles. As far as they were concerned, they were a generous loan – a form of sponsorship.

The fact that their saddles all matched no doubt enhanced their performance! The story unravelled further when it became apparent that this was not the first occasion that ‘the trainer’ had carried out similar dupes!

Hence my reference to the smallness of the industry – the sad tale had unwound chapter

“It seems to me that we need a Black Book where in the names of devious characters are entered” with one. He decided to cut his losses and returned the money involved (a not inconsiderable sum).

Then – he examined the returned saddles and it was obvious that every one of them had been used. Absolutely by chance he discovered, via a series of coincidences, that the saddles had been down to the

by chapter – from the West Midlands down to the West Country and back again via friends and acquaintances!

It seems to me that we need a Black Book wherein the names of devious characters (crooks) are entered. Bona fide manufacturers and retailers could ask for checks when they are doubtful about a client

KEN LYNDON-DYKES ❚ Ex-international level three-day-event rider. ❚ Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, ❚ Owns and runs SaddleWorld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes. ❚ He is also well-known as an inspirational and interesting lecturer/speaker. or supplier. Inclusions in the Black Book would have to be handled very carefully – of course. In the real world, unless court judgements or similar were involved, maintaining the Black Book would doubtless contravene any number of regulations. In the absence of the Black Book, we shall have to continue to rely on wordof-mouth to warn about the occasional rogue.

Was the purchaser convincing or was it that the saddlemaker was naïve and trusting?

Probably both! The good news is that the saddle-maker re-sold the saddles immediately – to one of his regular clients who was delighted to take them off his hands – slightly discounted to allow for the fact that they had been used. After all, they were still examples of the highest quality craftsmanship.

There are crooks in every walk of life – they use ingenuity and knowledge to set up a whole range of dishonest situations.

They are often talented individuals prepared to put time and effort into perfecting their crimes, yet not prepared to devote their energies to earning an honest living!

suppliers Directory To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

A sixth insertion is then added free of charge, producing a net cost of just £16.60 each.

Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk

Dodson and Horrell +44 (0)1832 737300 www.dodsonandhorrell.com

Fynalite +44 (0)1789 764848 www.fynalite.co.uk

Horseware Ireland +353 42 9389000 www.horseware.com

Merial Animal Health Ltd +44 (0)1279 775858 www.merial.com

Spartan Equestrian Products +44 (0)1474 705065 www.spartanequestrian.com

Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com

Dog Rocks +44 (0)1628 822 243 www.dogrocks.co.uk

Gain Horse Feeds +44 (0)7912 197000 www.gainhorsefeeds.co.uk

Horslyx +44 (0)16973 32592 www.horslyx.co.uk

Mirrors for Training +44 (0)1902 791207 www.mirrorsfortraining.co.uk

Spoga + Gafa +44 (0)208 6818166 www.spogagafa.com

Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk

Durango +1 740-753-1951 www.DurangoBoot.com

Global Herbs +44 (0)1243 773363 www.globalherbs.co.uk

New Equine Wear Hucklesby Associates +44 (0)1172 303700 +44 (0)1362 696309 www.hucklesbyassociates.co.uk www.newequinewear.co.uk

Albedo100 UK Ltd +44 (0)113 3955266 www.albedo100.co.uk

Earlswood Supplies +44 (0)8450 171351 www.earlswood-supplies.com

Golly Galoshes +44 (0)7585 557775 www.gollygaloshes.com

Eazitools Equestrian +44 (0)1302 746077 www.eazitools.co.uk

Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334 www.rockall.info

EQ Life Magazine +44 (0)1953 852946 ww.eqlife.co.uk

Griffin Nuumed +44 (0)1458 210324 www.nuumed.co.uk

Allen and Page +44 (0)1362 822900 www.allenandpage.com Andover Healthcare, Inc. +1 978 4650044 www.andoverhealthcare.com

Animal Health Company Equestrian Creative Network +44 (0)1787 476400 www.equinehealthandherbal.co.uk www.equestriancreativenetwork.com Equi-Ads B Jenkinson & Sons Ltd +44 (0)1738 567700 +44 (0)1924 454681 www.equiads.net www.elico.co.uk Equimat Baileys Horse Feeds +44 (0)1536 513456 +44 (0)1371 850247 www.equimat.co.uk wwwbaileyshorsefeeds.co.uk Bedmax Shavings +44 (0)1922 621676 www.bedmaxshavings.com

Equine Speedskip +44 (0)1989 769435 www.equinespeedskip.com

Brinicombe Equine +44 (0)8700 606206 www.brinicombe-equine.co.uk

Equestrian Supplies +44 (0)1254 831645

British Horse Feeds +44 (0)1765 680300 www.britishhorsefeeds.com Champion + 44 (0)113 2707007 www.championhats.co.uk Charles Owen +44 (0)1978 317777 www.charlesowen.co.uk

Equestrian Vision +44 (0)1403 865320 www.equestrianvision.co.uk EquiAmi Ltd +44 (0)1584 891049 www.equiami.com Equine Management +44 (0)1825 840002 www.equineman.com

Equisafety Ltd Clarendon Equestrian Ltd +44 (0)1516 787182 +44 (0)1825 733361 www.clarendon-equestrian.com www.equisafety.com

Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk Harpley Equestrian +44 (0)115 9611537 info@harpleyequestrian.co.uk www.harpleyequestrian.co.uk

Parkgate Equestrian +44 (0)1306 631374 www.parkgateequestrian.co.uk

Jack Murphy +44 (0)1768 867590 www.jackmurphy.co.uk Kate Negus +44 (0)1249 740590 www.katenegus.com

Parallax Plastics Ltd +44 (0)115 966 3836 www.parallaxplastics.co.uk Pellet Beds +44 (0)1789 761333 www.pelletbeds.com PelGar +44 (0)1420 80744 www pelgar.co.uk

Keratex +44 (0)1373 827649 www.keratex.com Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk

Haybar +44 (0)1723 882434 www.haybar.co.uk

Kozi Kidz +44 (0)1302 746680 www.kozikidz.co.uk

Hemp Technology Ltd +44 (0)1986 835678 www.hemptechnology.co.uk

Lets Talk Horses + 44 (0)1953 850678 enquiries@letstalkhorses.co.uk

Hilton Herbs Ltd +44 (0)1460 270700 www.hiltonherbs.com

Life Data Labs Inc +1 256 3707555 www.LifeDatalabs.com

Holdsworth PR +44 (0)1903 892060 www.holdsworthpr.co.uk

Likit For orders Westgate EFI +44 (0)1303 872277 www.likit.com

Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com

Littlemax +44 (0)1668 213467 www.littlemaxshavings.com

Horse & Jockey Ltd +44 (0)1981 550467 www.capcover.net

LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz

Pfizer Animal Health +44 (0)1304 616161 www.wormingyourhorse.info PressPoint +44 (0)1953 851513 www.presspoint.co.uk Rima Exports +91 972 1504005 rimaexport@gmail.com Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com Rockall +44 (0)121 5558334 www.rockall.info Rockies +44 (0)1606 595025 www.rockies.co.uk

Sportmark by Signam +44 (0)1926 417300 www. sportsmark.co.uk a Stable Safe +44 (0)7500 091650 www.stable-safe.com Stormsure +44 (0)3333 441500 www.stormsure.co.uk a Taurus Footwear and Leathers Ltd +44 (0)1328 851432 www.taurusfootwearandleathers.

Tayberry + 44 (0) 2920 464606 www.tayberry.co.uk Toggi +44 (0)113 2707007 www.toggi.com Trelawne Equine Ltd +44 (0)8442 578585 www.trelawneequine.co.uk Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk Vetericyn +353 91 796896 www.vetericyn.com Virbac Animal Health +44 (0)1359 243243 www.equimax-tabs.com

W F Young, Inc Saracen Horse Feeds +001 413 526 9999 + 44 (0)1622 718 487 www.absorbine.co.uk www.saracen-horse-feeds.co.uk Wahl Seaquim +44 (0)1227 740555 +353 (0)8623 64609 www.wahl.co.uk www.seaquimequine.net Westgate EFI Ltd Science Supplements +44 (0)1303 872277 +44 (0)8456 800606

Classic Showjumps +44 (0)161 765 2010 / 2014 www.classicshowjumps.com

Exo2 +44 (0)1335 372600 www.exo2.co.uk

Horsefair +44 (0)1264 811425 www.horsefair.co.uk

Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk

Clipper Sharp +44 (0)1823 681076 www.clippersharp.comt

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com

Horse First Ltd +44 (0)2830 848844 www.horsefirst.neta

www.sciencesupplements.co.uk Westgate Labs +44 (0)1670791994 Silvermoor www.westgatelabs.co.uk +44 (0)1665 602587

Cox Agri +44 (0)845 600 8081 www.coxagri.com

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

Horse Health Trade +44 (0)2380 814360 www.horsehealthtrade.co.uk

Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com

Smart Grooming +44 (0)1823 681076

Worklite Ltd +44 (0)1279 418052 www.work-lite.com

Horses with Attitude +44 (0)1274 852139 www.horseswithattitude.co.uk

Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

Solocomb +44 (0)1235 511358 www.solocomb.co.uk

Your Gift Horse +44 (0)1454 510102 www.yourgifthorse.com a

Creative Equine Marketing Friendship Estates +44 (0)780 3728646 +44 (0)1302 700220 www.creativeequinemarketing.co.uk www.friendshipestates.co.uk

www.silvermoor.com

TBK

Performance Wear for Horse and Rider

Nom 201 inated 2 Sup Trade pli the er of yea r

Affordable Designer Jodhpurs & Breeches, headcollars and Saddlery Unique and Innovative designs generating excellent retail profitability Please call or email for your free catalogue

Email: k.bentley@tbkltd.com Tel: 01580 292632 Fax: 01580 848042

July 2015 www.ebmonthly.co.uk

Equestrian 41 Business

interview

5 minutes with...

Bridget Jennings from JB Promotions Sports PR & Event Management Introduce your company please and describe your role within it: My company is a promotions, sports PR and event management company. The business was founded over 30 years ago after starting my career at a London advertising agency. Since then we have managed a wide variety of campaigns for clients ranging from Cancer Bacup a charity dedicated to providing high quality information on all types of cancer, Children with Leukaemia now CLIC and the Anthony Nolan Bone Marrow Trust, to top class sporting events such as the Festival of British Eventing, Tour De France Grand Depart, HSBC FEI Classic Series to name a few.

My passion for sport was instrumental in successfully raising the funds to allow British teams to compete in the 1988 Olympic Games in Seoul. I also joined the British support team looking after and representing sponsors in Korea and, four years later, at the Barcelona Games.

Our creative and experienced team can handle every aspect of putting together a successful PR campaign or event. From coming up with the ideas to managing fundraising, and sponsorship, as well as securing media coverage, right through to setting up and running events on the day.

It’s all about excellent contacts, good organisation and attention to detail as well as a friendly service delivered with a dash of flair and originality. We are proud to work with some of the most prestigious names in the

equestrian and sporting world, as well as charities and blue chip companies. But we also enjoy working with smaller local businesses from our base in Somerset and devote the same energy and enthusiasm to a project, no matter how big or small.

At the moment we are immersed in the throes of implementing a complex PR and communications plan for the Longines FEI European Eventing Championships 2015 at Blair Castle, Scotland in September. At the event we will also be running the Media Office with all that dealing with media from all over the world entails. In the run up to the Championships we manage the social media, features, media liaison and social media activity which is great fun – we can’t wait for September.

Meanwhile we have to look after our other clients which keeps us all very busy dealing with sponsored riders, trade conferences, organising photo shoots and features, placing promotions, planning campaigns and always looking at new business opportunities. There is never a dull moment in the office and we all pull together to make sure everything gets done.

How has the equestrian industry changed over your career?

The industry is more complex with many new and exciting challenges which ensures we all keep up to date with technology and developments.

Bridget Jenning s It is an ever changing industry and has become much more business focused enabling us all to grow and build the market sector. The success of the Olympic Games also added a new legacy for business growth.

What equestrian or business innovations have caught your eye recently and why?

I think the massive growth in the digital apps market especially those specific to sport and associated themes such as fitness have caught my eye. Also within the equestrian market, the air jacket is a great innovation for safety which is such an important aspect.

What are your top tips for business growth?

Keep in touch with people and ensure you produce good, effective results which catch the eye. Always look to the next idea, and look after your clients.

Where do you see your business in ten years time?

Bigger and stronger with a dynamic, young team to guide me!

What is the best thing about your job?

The people you meet and my enthusiastic team.

Equestrian Business is growing, so to find out more, access as itday: happens Describe a news typical or discover how you can get your brand in frontNo of thousands of key decisions two days are the same at JB makers thanks to our website, visit www.ebmonthly.co.uk. Trade account holders access the full site content, including online versions of the magazine. To find out more email enquiries@ebmonthly.co.uk.

Find us online...

42 Equestrian July July2015 2015 www.ebmonthly.co.uk Business

Quickfire questions: Who is your favourite author?

I just love to read and my favourite book is The Kite Runner by Khaled Hosseini - amazing!

When you were a child what did you want to be when you grew up?

I just wanted to ride horses

What is the last film you watched?

The Theory of Everything Who is your hero and why?

My father – so hard working, patient and kind If you could do any other job in the world what would you do?

I am happy doing what I do but would love more time at home with my horses and family.

If you were a famous horse, which one would you be?

Avebury, owned by a dear friend, and grey which is my favourite colour. He is by Jumbo an outstanding sire of eventers, showjumpers and dressage horses, he stamped them all with his outstanding temperament, movement and jump I am lucky enough to have a horse by Jumbo and she is a treasure.

July 2015 www.ebmonthly.co.uk

Equestrian 43 Business

July 2015 www.ebmonthly.co.uk

Equestrian 44 Business