EQUESTRIAN www.ebmonthly.co.ukuk
Bringing buyers & suppliers together
June 2015 Issue 155
Talking tack
Changing fashions
Inside...
Hoof & leg care Expert Advice
Let’s talk products Saddle pads and girths
best of british
companies revealed
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View our brand new Collection now on line www.sherwoodforestltd.com
Equestrian June 2015 Business www.ebmonthly.co.uk
Inside this issue... 4 News
The latest industry round up
8 Product Watch Take a fresh look
10 Careers Insight
Movers and shakers plus job opportunities
11 Launch It
48 Let’s Talk Products
Brand new to the market
Saddle cloths, numnahs and girths
52 Ask the Expert
Secure payments and retail finance
54 Business Matters Looking at C-words
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56 Ken Lyndon-Dykes
The home advantage
57 Suppliers Directory
best of british
40 Hoof & Leg Care Healthy inside and out
44 Talking tack
The evolution of language
Contacts at a glance
58 Interview
Five minutes with Martin Balmer
Changing fashions
EQUESTRIAN Managing Editor
Production
Vanessa Britton Vanessa@ebmonthly.co.uk
Allison Kemp +44 (0)1953 852946 allison@ebmonthly.co.uk
Content Editor Cathy Wood +44 (0)1953 852941 editorial@ebmonthly.co.uk
Advertising Sales
Accounts Mel Boggia +44 (0)1953 852935 creditcontrol@ebmonthly.co.uk
Sharon Long Design +44 (0)1953 852931 Carra White advertising@ebmonthly.co.uk carra@ebmonthly.co.uk
Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.
Equestrian Business, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK
enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Front cover image: Courtesy of Carr & Day & Martin
June 2015 www.ebmonthly.co.uk
Equestrian Business
3
uk news A round-up of the UK’s equestrian trade news
If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet@EBMonthly
FORWARD FEATURES July 2015 ❚ Summer healthcare ❚ Feeding: Allergies and intolerances ❚ The essentials: Tack and feed room ❚ Ask the expert: Staffing issues ❚ Let’s Talk Products: jodhpurs, breeches and over-trousers
August 2015 ❚ Seasonal Supplement: from summer to autumn
❚ Care of the Veteran ❚ Bulking Up Sales: smallholder and pets ❚ Ask the Expert: media and marketing ❚ Let’s Talk Products: body protectors and air jackets EQUESTRIAN www.ebmonthly.co.ukuk
Bringing buyers & suppliers together
March 2015 Issue 153
EQUESTRIAN www.ebmonthly.co.ukuk
Bringing buyers & suppliers together Inside...
April 2015 Issue 153
fresh Ideas
Spring & EQUESTRIAN Summer Jackets www.ebmonthly.co.ukuk
Also inside...
expert Bringing buyers & suppliers together nutritionists Laminitis, Cushings and weight issues
society
emergency of master Issue 154 response May 2015 saddlers New ways to treat injuries
Award winners
BEST IN SHOW
Competition clothing & equipment Inside...
lets talk products Spring / Summer Rugs
speciality sports Try something new
five minutes with...
John Burdon
competition feed
Get the balance right Inside...
LEt’S taLK productS Grooming and coat care
product Watch What’s new to fill your shelves
WIN!
A stand at Equifest
Our media pack and a full list of features for 2015 is available. To get your hands on either of these, email: allison@ebmonthly.co.uk Furthermore, give us a call and see what we can do for you over the next 12 months.
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Equestrian June 2015 Business www.ebmonthly.co.uk
Survey indicates buoyant equestrian market
T
he British Equestrian Trade Association’s National Equestrian Survey 2015 has revealed new spending patterns and changing trends over the past five years. This specially commissioned poll was carried out by sports marketing agency Two Circles with support from the British Equestrian Federation and partial funding from Sport England. It is the fifth one to be conducted over the past 20 years and designed to provide a clear and accurate picture of the British equestrian landscape. “I think that this is the best report we have produced to date,” says BETA executive director Claire Williams. “The results for 2015 have been eagerly anticipated, just as they were in 2011, and it shows that the world today has become a different place. “A marked increase in equestrian spending gives us much to be pleased about. However, the report reveals a decline in the number of riders and highlights the need for our sector to retain them and acquire new riders. “Fortunately, this is not a trend seen in horse ownership, as figures remain remarkably static. This is extremely good news for equestrian businesses because they can continue to support a sizeable and lucrative market.” All BETA members are able to claim a free overview report, which can be bought by nonmembers for £100 plus VAT. The Structural Report will soon be made available and can be purchased at a price of £200 plus VAT for BETA members or £380 plus VAT for non-members. Key findings include: ❚ The economic value of the equestrian sector stands at £4.3 billion of consumer spending across a wide range of goods and services each year. This has
Riding for pleasure is still the most popular equestrian activity
increased from £3.8 billion in 2011. ❚ Riding for pleasure, at 96%, was the most popular equestrian activity, with 59% of riders taking part in non-affiliated competitions. ❚ The overall number of those who ride has fallen, from 3.5 million in 2011 to 2.7 million in 2015. ❚ There has been a decline in regular riders, from 1.6 million in 2011 to 1.3 million in 2015. ❚ However, there has been significant growth in the number of riders aged between 16 and 24, rising from 368,000 in 2011 to 403,000 in 2015. ❚ There remains a strong gender bias, with females representing 74% of the riding population. In 2015, there are an estimated 962,000 female regular riders compared with 348,000 males. ❚ While 18% of ex-riders said that cost was the reason they gave up, lost access to a horse was also noted as a prominent factor. ❚ Of the ex-riders, 34% said they would be interested in returning to horse riding in the future. ❚ An estimated 3 million people have taken a riding holiday in the past 12 months. Older riders, of 55 and over, are more likely to do this. ❚ There are an estimated 446,000 horse-owning households in the
country. This figure is strikingly similar to that of 2011, when there were 451,000. ❚ The number of horses in Britain has fallen from 988,000 in 2011 to 944,000 in 2015. This figure includes those owned privately but kept by others or owned by private establishments. ❚ There are 19 million equestrian consumers in Britain with a range of associated interests. This figure has remained fairly constant over the past 20 years ❚ In 2015, indirect spending on equestrian items such as hats and body protectors, clothing, books and magazines stands at £560 million compared with £557 million in 2011. ❚ In 2011, 60% of people expected to cut back on non-essential products, but this figure has dropped significantly, with only 38% planning to do so. ❚ Buying equestrian goods in both bricks-and-mortar stores and online has continued to grow. In 2011, 83% of people bought from a retail store and, four years later, 97% do so. In 2011 49% of people ordered equestrian goods from the Internet and this figure has now grown to 64%. ❚ In 2015, an estimated £3,600 is spent on each horse, compared with £2,650 in 2011.
www.spogahorse.com International Trade Fair for Equestrian Sports
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June 2015 www.ebmonthly.co.uk
Equestrian Business
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news
Milestone anniversaries I
t seems that 2015 is a significant year for some equestrian companies, with major milestones being met and celebrations to be had. This year, the Denis Brinicombe Group celebrates ten years since the launch of its equestrian division, Brinicombe Equine. Group managing director Keith Greig says: “We originally started
our equestrian division with the aim of supplying unique, high quality products to horse owners in Britain. Now ten years on, and with our products in high demand across the globe, it is clear that our range has stood the test of time and that our formulations have done exactly as we intended – to support the health and performance of horses, and meet the needs and expectations of their owners. Brinicombe Equine has become a brand trusted by horse owners and professionals from across the globe, and we are looking forward to endorsing this for the years to come.” Hilton Herbs is also celebrating 25 years in business this month. After setting up in 1990 the company has grown into a multiaward winning business with
Garland Toney Sr. died April 12, 2015.
worldwide exports and known for its innovative approach to herbal products aimed at animals. The 25-year celebrations in June include free gifts for customers, promotions, and a new website. Another to celebrate 25 years is Essex-based family firm The Animal Health Company, whilst renowned British tool manufacturer Fyna-Lite is celebrating 30 years of business this year.
New role for Richard Brown R
ichard Brown of Abbey England has been appointed as Committee President at the Leather & Hide Trades Benevolent Institution (LHTBI). Founded in 1860, the Institution provides financial assistance for persons who are or have been engaged in the leather industry, who are aged or incapacitated from earning a livelihood, and the bereaved spouse, adult
dependents and orphans of any such person. Richard says: “I am delighted to have this opportunity to help the trade in whatever way I can and I look forward to working with the rest of the committee. I will work with my staff and customers to help support and promote this worthwhile cause.” Anyone wishing to find out more about the LHTBI can visit www. lhtbi.org.uk.
Another award for TopSpec
A
t a star-studded event in Harrogate, TopSpec won the Best Rural Business category at the Harrogate Advertiser Business Awards. The 10th anniversary celebration of the awards was held at the Majestic Hotel and brought together leading businesses throughout the Yorkshire region. Pickhill-based TopSpec held off stiff competition to secure the prestigious prize, much to the delight of everyone in this forward thinking team. Said Katy Mickle of TopSpec: “We are delighted to win the Best Rural Business award and would like to thank all the team at TopSpec for all their hard work and commitment over the years.
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Equestrian June 2015 Business www.ebmonthly.co.uk
“We try very much to work with the local community and alongside regional suppliers while also employing people based in the area to work at head office. “We would also like to thank all those who contribute to the success of TopSpec, including customers who spread the word about the effectiveness of our products.” In choosing a winner, the judges were looking for a business that makes a positive contribution to the rural community and economy. They were seeking a company that had remained resilient through the recession and has strong marketing skills behind them to progress successfully in the future.
Obituary Garland Toney Sr, a pioneer in the English equestrian industry, died on April 12 in the USA. Garland retired from the industry five years ago after giving 58 years of his life to the business. As resident of Richmond, Virginia he worked for companies like Crump Co. for 18 years then Richmond Harness Co. and then later moved to Shelbyville Tennessee, where he became President of Blue Ribbon Saddlery, an English based company. After years of being away from his family in Richmond, VA., Garland decided it was time to head home where he started his own ‘rep. business’ called Saddlery Trade Associates. He represented companies like Courbette Saddlery, Devon Aire Inc., Tailored Sportsman and Shires of England to name a few. Garland was liked and loved by many and was always known as a Southern Gentleman. He died peacefully at 84.
New Countrywide store opens C
ountrywide Farmers plc has announced a new store set to open at Banbury Cross Retail Park. The grand opening is set to take place on May 30, and the new Countrywide store will boast an extensive range of products covering everything for the country life, from dog walking and horse riding to keeping chickens, gardening and country clothing. CEO John Hardman says: “We have some very exciting plans for expansion, all starting with the
opening of our new Countrywide store at Banbury Cross Retail Park. “We encourage people to come along to see what the new store has to offer, we have a great selection of products that are going to be available and some really exciting offers to mark the grand opening too.” The Banbury store will become the 54th Countrywide store to open in the UK and 15 jobs will be created in the local area as a result of the opening.
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Proven protection against flies and lice Aids in the control of sweet itch Photo: Kevin Sparrow
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Business
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©2014 W. F. Young, Inc.
The Horse World’s Most Trusted Name®
product watch Top boot The Fieldsport Boots by Sporting Hares, an emerging British countryside lifestyle brand, have taken the yards and fields by storm by offering a luxury, comfortable yet hard-wearing wellington. Acclaimed by Horse & Hound as 2015’s Best Yard Boot, each pair is crafted by hand from natural soft rubber and given a protective latex coat to produce a stunning finish. A full-length waterproof zip, along with a full-lined neoprene, ensures the highest levels of comfort are achieved for a variety of leg sizes and shapes. Colours: Olive Green and Royal Blue Sizes: UK 4–12 RRP: £90.00
www.sportinghares.com
Perfect harmony Measom Freer has added the stunning new Yin Yang bottle to its portfolio of standard products. This bottle is uniquely shaped for high impact shelf appeal with two bottles fitting perfectly together just like yin and yang, making it ideal for duo products such as shampoos and treatments. Manufactured in the UK in natural HDPE with colours available to order and currently stocked in 250ml (Ref 6187) with more sizes to follow, it has a 28mm (28415) R4 neck size which will fit any of the fine ribbed caps, flip caps, disc caps and lotion pumps.
www.measomfreer.co.uk
Envirex Beautiful browbands Pictured is the newest browband from Judi Manche: the Odessa Double with Swarovski crystal AB. The AB stands for Aurora Borealis, which means: Northern Lights. These crystals have multiple colours and a special iridescent finish so they change colour when moved. Designed and handmade in The Netherlands, these unique browbands feature Swarovski crystals that are guaranteed to stay put thanks to the silver case around the stone. Judi gives a three-year guarantee.
www.judimanche.com
A smart look Aerborn Aburnet introduces the What Knot? hairnet, taking riding comfort to a new level What Knot? Rider’s Hair Nets feature a seamless triple elasticated comfort band with no knots for the perfect fit and comfort under a riding hat. Available in two sizes and five colours to match individual hair length and style, plus a matching hair tie. Available in heavyweight only to hold the hair in place and give a neater finish. RRP: £3.49
www.aerborn.co.uk 8
Equestrian June 2015 Business www.ebmonthly.co.uk
Chic and stylish Stockpin Chic designs and produces exquisite stock pins and luxury riding stocks. Products include elegant solid 925 Sterling silver stock pins, with a fresh modern look for all equestrian disciplines and country attire. All hand crafted in Great Britain, they carry the Stockpin Chic hallmark. RRP: £45.00–£95.00. This British company also produces quality exclusive riding stocks in a wide selection of colours, stripes and rich tartans, many in luxury plain and embroidered pure silks. RRP: £25.00–£45.00
www.stockpinchic.com
Kilco’s new product Envirex is a highly absorbent hygienic bedding powder for dairy cows, pigs, poultry and horses, containing 2% w/w of the proven Kilco biocidal product Virex. Envirex is comprised of ingredients which ensure longevity of the product even under high humidity conditions, do not paste up to form clumps after drying, have a greater absorptive capacity than that of any other clay, help prevent the skin from drying and have broad spectrum activity against major viral, bacterial and fungal pathogens.
www.kilco.co.uk
Super soap
Premium supplements Founded in 2003, ProSportive is a manufacturer and supplier of premium equine supplements. The formulations have been developed from the very outset with the needs of the horse as the main element. The products contain top quality, 100% active ingredients and have been used for over a decade by professional riders and trainers. ProSportive is now able to offer these premium formulations to customers at significant savings relative to comparable products in the market. The prices reflect excellent value and the products deliver www.prosportive.co.uk effective results.
Chia power
www.chiaUK.com
Chia seeds are an organically grown horse feed supplement that will facilitate natural well-being. It is a complete protein containing all nine essential amino acids, is a richer source of Omega-3 than any other plant seed and has the right ratio to Omega-6. It is high in fibre, antioxidants, minerals and vitamins. This amazing nutritional profile can help with such conditions as laminitis, equine digestion and gastrointestinal problems as well as promoting resistance to allergies, strong hooves, shining and healthy hair and coat. An ideal dose is 60grams added to your horse’s feed five days per week.
Bioscrub is a chlorhexidine based liquid soap scrub ideal for direct use on human and animal bodies providing disinfection, antiseptic and antifungal treatment where necessary. Available in 5ltr containers, Bioscrub aids the healing of wounds, lacerations, bruises and stings. It will remove dirt and odours, plus, the added emollients within the product can help treat and prevent dry, rough and itchy skin. Bioscrub is effective against gram negative and gram positive bacteria, useful against yeast, fungi and some enveloped viruses and it kills the micro-organisms found on skin preventing them from causing infection.
www.ghs-direct.com
It’s back! Coopers has relaunched its unique Fly Repellent Plus formula, with attractive new packaging and a fresh advertising campaign. It is the only product in the UK licensed to repel and kill flies, in addition to being licensed to treat biting lice and as an aid to controlling sweet itch. Coopers Fly Repellent Plus gives long lasting protection, with a single application often providing up to four days relief from flies, and will additionally eliminate adult populations of biting lice and viable eggs for up to three months. Available in a 600ml pack/bottle, it has a shelf life of up to four years. To ensure your supply contact your wholesaler today.
healthy skin for summer
cool off
Cavalesse, available from Vetsonic is a unique nutritional supplement containing nicotinamide, which can help to repair and maintain a healthy skin barrier in horses prone to summer skin allergies. After being exposed to the allergen, allergic horses can develop a Type I hypersensitivity reaction and excess histamine is released. Nicotinamide has been studied in a number of animals and has been shown to inhibit this inflammatory response – as well as strengthen the skin barrier.
Woof Wear has redesigned its Hot & Cold Therapy, to provide a well-fitting, functional, equine specific aid to cool off legs after fast and arduous exercise. Unlike other gel packs, these remain flexible, even when frozen, allowing for a perfect fit into the Ice Therapy Boots. In Addition, the Gel Packs can also be warmed up to provide heat therapy if required. Each pack contains two Gel Packs. RRP: £8.00
www.vetsonic.com
www.msd-animal-health.co.uk
www.equineorganix.com www.woofwear.com June 2015 www.ebmonthly.co.uk
Equestrian Business
9
Career insights
Opportunities
Allen & Page nutritionist Sarah Parkinson MSc provides an insight into her career.
In the hot seat…
Q A
What does your job entail?
CareerI have insights a BSc (Hons) in
As an animal and equine nutritionist my day to day activities can vary. The main part of this role is to answer our customer’s questions or queries and assist them in providing the most suitable feed to their animals. These questions come through via email or from our nutritional helpline. Other areas of my role include writing letters to clients who have received a yard call from their local area manager as well as writing magazine articles and presentations. Within our department we each have different roles, I carry out the testing of our feeds and analyse the results received from the laboratories we use. I also ensure we are up to date on legislation that we as a feed company must follow.
Q
What qualifications do you have?
On the move…
John Davies
A
Bioveterinary Science from the University of Lincoln and an MSc in Animal Science from Aberystwyth University.
Q A
What route did you take to this career?
I always wanted to work with animals, but I was unsure what area of the industry I wanted to work in. When studying for my BSc (Hons) I was bitten by the nutrition ‘bug’. I loved looking into how the diet could help with issues and diseases within the animal. After this I knew I wanted a career within the nutrition industry but my depth of knowledge wasn’t enough from this degree so I undertook a postgraduate MSc at Aberystwyth University. Here I advanced my understanding in both equine and livestock nutrition along with gaining further experience in caring for poultry as part of my dissertation. In my spare time I helped out at my local riding school and worked
towards gaining some of my BHS qualifications.
Q A
What is the best part of your job?
My favourite part is hearing back from our customers that the recommendations and time spent helping them has been successful and beneficial for their horse. I also enjoy the testing and sampling part of my role as this part is very interesting to me.
Q A
If you could do any other job in the world, what would you do? I think if I hadn’t become an equine nutritionist I would have gained further BHS qualifications to become a riding instructor as I really enjoy helping further young riders knowledge and riding skills.
Carys McGreevy
John Whitaker International and Brogini has appointed Carys McGreevy as Advertising and Marketing Assistant. Self-described as ambitious and adventurous she has completed a skydive, a swim with sharks and a triathlon! She lives with her husband and their cat, Evie McGreevy, and enjoys performing in local theatre productions.
Sue Davis
Sue Davis has joined Animalife to offer support and regular assistance to all Accredited Retailers. With nearly 300 trade accounts now part of the scheme Sue will be utilising her extensive organisational and communication skills to be on hand to answer queries and help retailers maximize sales of Animalife products.
Jess Forgie
TopSpec has welcomed Jess Forgie to the team, as Business Development Manager for the West Midlands and North Wales. Says Jess: “I am really looking forward to meeting the many retailers throughout the area and to working alongside them to promote the TopSpec brand and range of feed balancers, blends, supplements and additives.”
Rosie King Saracen Horse Feeds is delighted to welcome Rosie King as a new Area Sales Manager to cover the South East of England.
www.delacyexecutive.co.uk johndavies@delacyexecutive.co.uk 10 Equestrian June 2015 Tel: 01885 483440 www.delacyexecutive.co.uk Business www.ebmonthly.co.uk
AA399 Junior Category Manager The Midlands An exciting new career opportunity has arisen for a Junior Category Manager to join a leading supplier of products and services to the rural community.The successful applicant will support the Category Manager in the day to day management of the Agriculture category. The company provide a range of products and services for Farming, Smallholder, Equestrian, Rural Business and Country Home sectors. A417 Internal Sales & Administrative Executive Shropshire De Lacy Executives client, JFC, is a market leader for the manufacture and sales of plastic breeding and farm equipment. We are recruiting a Sales & Administration Executive to be part of the sales, marketing and administration team to increase brand awareness and grow sales for their Agricultural/Equine and Material Handling products. G203 Livestock Products Purchasing Manager North West A truly exciting opportunity has arisen within a well-established company which specialises in agricultural livestock products including nutrition, forage and animal health. This reputable company is offering the opportunity to become their purchasing manager who will have key responsibility of purchasing and developing the livestock products for the company. C162 UK and Export Sales Manage, Pet Nutrition A leading global animal nutrition business requires an experienced UK and Export Sales Manager to expand sales in the UK, EU and Eastern Europe within the Pet and Companion Animal Nutrition Sectors. This position is a great opportunity to work with innovative nutritional products and technical solutions tailored for the market place.
Find out more about these jobs and others in the Equestrian and Agricultural sectors by emailing johndavies@ delacyexecutive.co.uk or visit www.delacyexecutive.co.uk
Show case your Business more effectively with…
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01638 592226 or email support@horsezone.co.uk June 2015 www.ebmonthly.co.uk
Equestrian 11 Business
launch it
New S.W.A.T. Automatic Insect Killer
THE POWER OF PYRETHRIN S.W.A.T releases a measured amount of Pyrethrin automatically with variable dispenser settings and day/night sensor. Safe in stables.
Tackle nuisance stable flies with a natural insecticide – Pyrethrin
H
elp is at hand this fly season with S.W.A.T, a flying insect killer whose active ingredient is derived from flowers. The automatic dispenser releases a measured quantity of Pyrethrin automatically. Extracted from a specific strain of chrysanthemum, SWAT is non-toxic and safe to use around livestock yet delivers tremendous knockdown insect power. S.W.A.T. is ‘On Guard’ 24 hours a day but also has a day/night setting via a sensor and an adjustable time period between dispensing so you deliver as little or as much as you need. The
I’m a 6ft display, get me free in your store today 300ml can will typically last a month or more giving you a cost effective yet convenient solution. S.W.A.T. will knock out the usual culprits in housed situations and walk-in shelters such as stable flies but also additional nasties such as horse flies and black flies. The dispenser units are battery powered and can be wall mounted. S.W.A.T. is available from your local merchant.
Special promotional packs available this season - Available exclusively to the trade!
Find out more at www.coxagri.com
Call COX AGRI on 0845 600 80 81 www.coxagri.com
Call Cox Agri on +44 (0)845 600 8081
Kate Negus Saddlery Kate Negus Saddlery’s Elastic Grackle is new for this year and is proving popular with event riders this summer.
T
he noseband, which was created with Kitty King, combines English leather elements with elastic and sheepskin padding where the elastic crosses, for comfort. The design is good for horses that require the action of a grackle, but don’t like the fixed feeling provided by leather. The Elastic Grackle is available in black and chestnut and prices start from £50. The noseband comes ready to be attached to a headpiece with integral noseband hangers. An additional sliphead can be purchased for regular headpieces.
Find out more at www.katenegus.com call +44 (0)7801 150571 or email contact@katenegus.com 12 Equestrian June 2015 Business www.ebmonthly.co.uk
EQUESTRIAN
BUSINESS Bringing buyers & suppliers together
We talk - the trade listens. You advertise - they notice. A great return on investment. • • • • • • • • • • • • •
Career insights Launch it Carrier sheet visuals Special reports Ask the experts Hot topics Industry interviews Industry news In-depth features Business matters Product watch Advertisements Let’s talk products
To get your products in front of the trade contact us NOW Tel: + 44 (0)1953 850678 enquiries@ebmonthly.co.uk www.ebmonthly.co.uk
launch it
Chillout Horsewear Recently launched and growing in popularity day by day, this smart new equestrian fashion brand offers stylish stand out products for horse and rider.
C
hillout Horsewear Ltd is the brainchild of Lauren Hall, who comes from a farming background but has always had a passion for fashion. The brand was launched via social media where it is strongly represented and currently enjoys over 26,000 followers, which is increasing daily. The signature fleece rug was the first item launched. It is designed to keep the ‘chill out’ on competition day, with removable surcingle straps, super soft fleece and a higher cut neckline. The rug is the perfect accessory for show days and also gave Lauren the name for her company, which is quickly becoming a well-recognised logo within the equestrian world. The Chillout crest subtly contains the Union Jack theme and gives a fabulously British feel to the brand. Sourcing manufacturers from all over the world to satisfy Lauren’s attention to detail and quality expectation was a difficult task, but the brand has been designed to be affordable yet stylish and of high quality. As demand has risen, Lauren has taken on a sales manager to assist in the retailer enquiries: Sharon has seven years experience in the
equestrian distribution industry and has proved a great asset to the team. Lauren explains more about the evolution of the brand: “We made the decision to quickly expand into the world of apparel after witnessing how the equestrian world was accepting more fashion forward and modern looks both in the everyday and competition world of the rider. “You will find that most of our clothing ranges colour coordinate beautifully with our horse wear collections which is a lovely feature we at Chillout offer our customers. We pride ourselves on providing the customers with complete looks in both competition clothing and casual clothing. “Chillout clothing started with a range of polo shirts, which are a must for all types of rider. With these polo shirts we decided to feature our statement collars which add a unique look when ‘popping your collar’; this look has remained throughout the expanding Chillout polo shirt range and provides a fun and fashionable style that has been a firm favourite with our customers.
Our casual collection features stylish military jackets which have been hugely popular not only in the UK but in New Zealand and Australia too. We also feature in our collection reversible gilets, casual breeches and a range of accessories to complete to the look. Chillout also has a range of clothing for children, including breeches, show shirts and gilets for ages 3-11 and we even have something for the men, with a range of show shirts and casual tops. “Our Competition collection provides a full competition wardrobe for the rider: the Chillout show jackets are affordable, water proof and compatible with both show jumping and dressage dress codes; the Sophia show shirts have a beautifully sculpted American collar and match perfectly with the crystal buttons that are also featured on the show jackets; and finally a range of breeches where we have catered to all needs, producing styles with knee patches, full suede
#thisgirlcan
seats and full sticky seats to fulfil any preferred look. We also are adding a range of fawn ‘sticky bum’ breeches to our collection to fill the needs of the showing customers and the hunters.” Lauren concludes: “We have been overwhelmed by the support we have received from our retailers and we focus our marketing to promote our retailers the best way we can. We feel as a brand it is important to support our retailers, particularly as we expand as a brand over the coming years.”
Find out more at www.chillouthorsewear.co.uk call +44 (0)7938 924945 or sharon@chillouthorsewear.co.uk June 2015 www.ebmonthly.co.uk
Equestrian 13 Business
14 Equestrian June 2015 Business www.ebmonthly.co.uk
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Equestrian 15 Business
keeps esign which d d n a n o ti innova today” wned for its o n re is still so valid in g ta in “Brita ta ri Made in B
the
Best of British The equestrian trade is well-supported with UK manufacturing, with saddlery, feed, supplements and much more designed and made in Britain. The craftsmanship, innovation and customer service of these brands is crucial to their success and branding ‘made in Britain’ is a positive way to get products into the emerging markets around the world.
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s the following pages of ‘Best of British’ companies show, the diverse offering of home manufacturing is impressive, with many companies choosing to produce within the British Isles. The resulting products show the wealth of traditional skills, cutting edge innovations and varied products utilising the skills of the British workforce. The ‘Made in Britain’ brand is clearly still strong and Claire Williams, BETA executive director says: “Britain is renowned for its innovation and design which keeps the Made in Britain tag still so valid today.” It’s not just British manufacturing that stands out though, as Claire points out the importance of “design that stands strong due to the heritage and history in the industry – we still have particularly strong manufacturing bases in the areas of feed, supplements, bedding, saddlery and horse products.” Manufacturing and sales is of course important, and as the British Equestrian Trade Association’s National Equestrian Survey 2015 survey
16 Equestrian 16 Equestrian June June2015 2015 Business ww.ebmonthly.co.uk Business w www.ebmonthly.co.uk
shows, there has been a marked increase in equestrian spending as the recession lifts. However, export is also an important factor, with the British brand associated with quality, tradition and workmanship – real selling points for the market overseas. “The interest in export is growing stronger every year,” says Claire. “It makes good business sense to spread your markets widely especially in times of economic challenge. This means that when one country demand drops another export market can pick up the slack. Export interest has also increased partly due to BETA bringing companies’ attention to it more as an option, but also because British products are increasingly competitive (due to currency fluctuation) as well as being innovative, well designed and high quality.” In areas in the world such as Dubai, with the Al Fares trade fair every other year, a multi million dollar racing business and huge investment in equestrian sport infrastructure, quality British products are considered highly. Recent research by the Centre for Economics and Business
Research confirmed that overseas consumers will pay a premium for British branded goods. And it is the ‘Made in Britain’ brand that is important. The report shows that “products labelled ‘Made in Britain’ command a considerably higher premium when sold abroad than those with no declared country of origin. When consumers in eight key export markets see the Union Flag on a product, their inclination to buy increases. This is especially true in new and emerging markets where two thirds of consumers (64%) would be more inclined to purchase a product carrying the Union Flag.” The report sought to understand the value of the British brand, when compared with ‘made in England/made in Wales’ etc branding, which is not as strong. The research examined product categories including food, drink, fashion, precision tools and automotives, which although not directly equestrian encompasses some of the technical and fashion-type products within the sector. It showed that “31% of customers in new and emerging markets have knowingly paid a premium
for products from Great Britain. The same figure for developed economies is just 14%.” Rebecca McNeil, Head of Business Lending at Barclays Corporate Banking, who commissioned the report commented: “While British businesses are currently reliant on the EU and the USA for the majority of their exports, they are well placed to expand into new and emerging markets. The report shows that the biggest premiums for British branded goods will be paid in these markets, not the developed markets. These new and emerging markets are also growing at a faster rate than the established trading partners, meaning growth opportunities and premium pricing are aligned. “We understand that these new markets can be more challenging to enter but for those that persevere, there are opportunities for a greater return. Rather than focusing on seemingly saturated developed markets, exporters should seriously consider looking further afield as there are bigger premiums to be had when products are marketed as Made in Britain.”
JOIN THE
COAT CARE REVOLUTION 1 CLEANSE
Remove grease and sweat, intensify colour
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BY APPOINTMENT TO HER MAJESTY THE QUEEN SUPPLIERS OF SADDLERY CARE PRODUCTS CARR & DAY & MARTIN LTD, LYTHAM
June2015 2015 June www.ebmonthly.co.uk www.ebmonthly.co.uk
17 Equestrian 17 Equestrian Business Business
best of british
AgriBio Services Ltd & Day & Martin is the UK’s oldest company involved Carr in the manufacture of horse care products. Holders of a Royal Warrant since 1820 to the present day, 2015 sees our landmark 250th anniversary, proving that quality really does stand the test of time. We look forward to welcoming our customers to the stand where they can learn more about our unrivalled comprehensive retailer support package, in our special anniversary year. griBio Services Ltd was founded in 2006. The company makes sustainable agricultural products based around naturally occurring microbes. These microbes live within the plant and help it fix nitrogen and solubilize phosphorus allowing the plant to grow healthily without the use of environmentally harmful chemicals. AbriBio Services is working in many parts of the world, in particular, with small scale growers in Africa to help them grow surplus crop which can be sold, enabling them to support their families, creating wealth and independence. G-UPP, the all natural horse paddock treatment, was created from two of its agricultural products and is designed to promote good rooting and tillering without excessive growth. It’s easily applied via a sprayer, is kind to the environment and provides healthy, nutritious grazing for horses.
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Hilton Herbs Ltd
Carr & Day & Martin is the UK’s ilton Herbs is proud to oldest company involved in announce 25-year the manufacture of horse celebrations which start in care products. Holders of a June 2015. What began Royal Warrant since 1820 as an original idea in 1990 to the present day, 2015 has become a successful sees our landmark 250th international business anniversary, proving that with a commitment to quality really does stand the manufacturing quality herbal test of time. We look forward products for animals. to welcoming our customers to Hilton Herbs is a multi-award the stand where they can learn winning company maintaining strong core markets in the UK, Europe, and the US whilst exporting worldwide, and is known for innovation – producing products for horses and pets, but also for more specialist animals such as alpacas and snails. Tony Self, MD, believes that the company’s success is largely down to its “top trio – top staff, top products, and top customers!” The future for Hilton Herbs includes new multi-language mobile-friendly websites, with integrated CRM and accounting, to better support its retail and private clientbase worldwide.
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Tel: +44 (0)8432 244908 Email: info@g-upp.com /chrisw@agribioservices.com
Tel: +44 (0)800 294 1250 Email: helpline@hiltonherbs.com
www.g-upp.com / www.agribioservices.com
www.hiltonherbs.com
Sherwood Forest Ltd & Day & Martin is the UK’s oldest company involved Carr
EquiAmi Ltd ritish Carr & Day & Martin company
B
ince 1974 Sherwood Forest Ltd, the family run Nottingham based company, has endeavored to produce quality products. With the company motto of ‘From small acorns great forests grow’ it has truly expanded from the ground up. With its original roots in the wax jacket market, which it continues to produce in the Midlands, Sherwood Forest is committed to maintaining links with British manufacturers and upholding British standards. Even after 40 years, Sherwood Forest wax jackets are only growing in popularity due to the expanding fashion market. Sherwood Forest is proud to be manufacturing country and equestrian products that epitomize British style and design.
is the UK’s oldest EquiAmi has shown company involved in another large increase the manufacture of in sales in the last horse care products. twelve months which Holders of a Royal is a great indicator Warrant since 1820 to of the success the present day, 2015 of its innovative sees our landmark products. With more 250th anniversary, sales to retailers and overseas customers as well as the proving that quality really does stand the test of time. We home market , EquiAmi has also received many new look forward to welcoming our customers to the stand where endorsements from equine therapists and top riders such as Harry Meade. From a small start with the EquiAmi lunge aid then the introduction of the award winning lightweight cavessons and fleece rollers, the company has added a pony grass rein that really works. Using English rope to make lunge aids that work simply and effectively, the company’s philosophy of making products that work in harmony with the horse and are practical, simple, robust and durable is paying dividends in growing towards a bright future.
Tel: +44 (0)1159 424265 Email: sales@sherwoodforestltd.com
Tel: +44 (0)1584 891049 Email: enquiries@equiami.com
www.sherwoodforestltd.com
www.equiami.com
in the manufacture of horse care products. Holders of a Royal Warrant since 1820 to the present day, 2015 sees our landmark 250th anniversary, proving that quality really does stand the test of time. We look forward to welcoming our customers to the stand where they can learn more about our unrivalled comprehensive retailer support package, in our special anniversary year.
S
18 Equestrian June 2015 Business www.ebmonthly.co.uk
The Walking Stick Specialists Traditional and contemporary walking sticks, folding sticks, seat sticks and umbrellas.
Please contact us for a trade catalogue: Warren House, Hinton St George, Somerset TA17 8TQ Tel +44 (0)1460 75686 www.classiccanes.co.uk Now also on Facebook and Instagram.
BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM
MADE IN
BRITAIN
Top riders
choose Charles Owen
THE LEADER IN EQUESTRIAN BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM
Kitemarked to PAS015:2011
VG1 01.040 2014-12
Certified by SEI to ASTM F1163
SAFETY
www.charlesowen.co.uk June 2015 Equestrian www.ebmonthly.co.uk
Business
19
best of british
Stable Environment Limited table Carr & Day & Martin is the Environment is a
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Bliss Bedding Ltd liss& Day Carr & Martin is the UK’s Bedding remains the
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UK’s oldest company involved British company based in the manufacture of horse in West Yorkshire and all its care products. Holders of a products are manufactured in Royal Warrant since 1820 to the UK. the present day, 2015 sees our There are two ranges of landmark 250th anniversary, products: ‘Natural Choice proving that quality really does skincare’ and new ‘Block the stand the test of time. We Shock saddle wear’. Both look forward to welcoming our ranges can be bought via customers to the stand where wholesaler or direct. they can learn more about our Stable Environment products stand out from the crowd, as the packaging is very eye catching. Bright graphical pictures illustrate each product’s use, making them easily identifiable for adults and children. RRP of £9.99 for all the 750 trigger sprays and 500ml pump shampoos make them more affordable to a wider range of client (5 litre refills available). There is as much information as possible on all packaging. Videos are available to down load from YouTube showing the products’ multiple benefits, ideal to be shown in shops.
oldest company involved in market leader in the dust the manufacture of horse extracted chopped rape straw care products. Holders of a market. Entirely self-funded Royal Warrant since 1820 to from a farming base, it started the present day, 2015 sees our 13 years ago and continues to landmark 250th anniversary, seek new markets and explore proving that quality really does other areas of the equine world. stand the test of time. We look forward to welcoming our One of these areas is the sister company Just Feeds with customers to the stand where they can learn more about our its unique Just Chop and hugely popular Just Fi feed blocks. unrivalled comprehensive retailer support package, in our These are proving to be a very hot seller both home and special anniversary year. abroad. The export market is one that the company is increasingly involved in, exhibiting at SPOGA and other international shows. With excellent ‘green’ credentials and a small team of knowledgeable staff dedicated to excellent customer service, Bliss Bedding is looking forward to the challenges of a changing market, remaining committed to its loyal and ever growing network of customers.
Tel: +44 (0)1422 310483 Email: info@stable-environment.co.uk
Tel: +44 (0)1335 310202 Email: info@blissbedding.com
www.stable-environment.co.uk
www.blissbedding.com
Kate Negus Saddlery ate Negus
The Animal Health Company Ltd he&Animal Carr Day & Martin Health
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Saddlery celebrated its 25th anniversary last year, and is very proud to say it is still a totally British company. Its main aim is to provide riders with quality English bridles and leather accessories. The company prides itself on offering a bespoke approach and, for retailers, this can be offered without carrying large quantities of stock due to the fact that the pieces are interchangeable between styles. Kate Negus Saddlery offers real innovation too in terms of the designs it creates – examples include the Elastic Grackle designed with Kitty King, and the Grand Prix Headpiece, 5 Point Breastplate and Noseband Sliphead that are all registered designs. The quality of Kate Negus Saddlery’s products is second to none, as is the service offered.
is the UK’s oldest Company is a company involved in family run company the manufacture of based in Essex, set horse care products. up by Nick Westcott Holders of a Royal and now run by his Warrant since 1820 son Paul. to the present The company is day, 2015 sees our celebrating 25 years landmark 250th in business this year. Having started making health and anniversary, proving that quality really does stand the test herbal supplements, hygiene and cleaning products and of time. We look forward to welcoming our customers to grooming products for canines, it quickly expanded into horses and poultry. It uses the best ingredients and has great pride in the products and packaging used. The Animal Health Company introduced the devils claw product ‘No Bute’, leading the way in the market. The product range has grown and been adapted over the years and is still growing today, with new shampoos and the recent launch of high quality dog food ‘Westcotts’. There are some exciting new products to be launched soon to again extend and enhance the ranges.
Tel: +44 (0)78011 50571 Email: sales@katenegus.com
Tel: +44 (0)1787 476400 Email: sales@animal-health.co.uk
www.katenegus.com
www.animal-health.co.uk
20 Equestrian June 2015 Business www.ebmonthly.co.uk
the choice of generations SINCE 1845
Saracen is an independent, family owned business with more than 170 years of experience in manufacturing animal feeds.
FEED THE DIFFERENCE
TRUST SARACEN TO DELIVER: > Product range to suit your customers
> Strong Regional Area Manager Network > Promotional Point of Sale material > Extensive National Advertising Campaign across all disciplines
For nutrition advice or further information on our feeds please call,
Tel: +44 (0)1622 718487 Email: info@saracenhorsefeeds.co.uk or visit www.saracenhorsefeeds.com working with
June 2015 www.ebmonthly.co.uk
Equestrian 21 Business
best of british
Fly Away & Groom Away Ltd stablished Carr & Day & Martin is the in 1994, Fly Away
Mirrors for Training ounded Carr & Day & Martin in 2007,
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F
Tel: +44 (0)1384 877857 Email: info@flyaway.ltd.uk
Tel: +44 (0)1902 791207 Email: info@mirrorsfortraining.co.uk
www.flyaway.ltd.uk
www.mirrorsfortraining.co.uk
Classic Canes lassic Canes is
John Whitaker International Ltd ohn& Whitaker Carr Day & Martin
UK’s oldest company involved & Groom Away continue to in the manufacture of horse be market leaders in natural care products. Holders of a fly repellents and grooming Royal Warrant since 1820 to products; they are proven the present day, 2015 sees our to work and outperform the landmark 250th anniversary, chemical alternatives. By proving that quality really does using aromatics, minerals, oils, stand the test of time. We extracts and derivatives, Fly look forward to welcoming our Away & Groom Away combine customers to the stand where holistic, aromatic and scientific methods to deliver they can learn more about our unrivalled comprehensive unrivalled natural remedies for horses. At the forefront of innovation and development, Fly Away & Groom Away Ltd blend the best of British manufacturing with cutting edge technology and age old traditional remedies to deliver quality products and service. Every product is stringently tested to produce highly effective formulae which are biodegradable, DEFRA and HSE approved. 2015 is an exciting year, with an ever increasing export market, the company is also working with several companies to develop its own equine brand and range of products.
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is the UK’s oldest Mirrors for company involved in Training has gained the manufacture of high recognition horse care products. for manufacturing, Holders of a Royal supply and Warrant since 1820 installation of the to the present very best perfect day, 2015 sees our clarity reflection arena mirrors. landmark 250th anniversary, proving that quality really does Mirrors for Training is passionate about giving customers stand the test of time. We look forward to welcoming our the most exciting experience possible – to all disciplines customers to the stand where they can learn more about our whether their enjoyment comes from dressage, show jumping, eventing, carriage driving, racing or simply riding for pleasure. The arena mirrors are uniquely engineered and framed in galvanised steel. Each 8ft x 4ft reflects a generous view of the arena and a super clarity reflection that cannot be matched by any other supplier. Mirrors for Training exports worldwide and promotes its unique arena mirrors at leading equestrian events throughout Europe.
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an unusual and highly specialist family business, based in Somerset. Established in 1982, Classic Canes supplies walking sticks, seat sticks and umbrellas to a wide variety of retailers around the world. Many of the company’s rustic walking sticks are grown and manufactured in their own woodlands. Classic Canes is known for the style, quality and elegance of their walking sticks. Ranges stocked include everyday walking sticks, ladies’ fashionable canes, folding sticks, long and short country sticks such as thumbsticks, hiking staffs, shepherds’ crooks, formal and collectors’ canes, shooting sticks and umbrellas. Detailed personal advice and support is provided to ensure each stockist has a selection of Classic Canes products that is ideal for their business and clientele.
is the UK’s oldest International company involved in Limited is a the manufacture of market leader in horse care products. the manufacture Holders of a Royal and supply of the Warrant since 1820 exclusive JW range of to the present equestrian products. day, 2015 sees our Backed by world landmark 250th famous show jumper anniversary, proving John Whitaker, that quality really the John Whitaker International brand is renowned for providing stylish, durable and high quality equestrian products for over 15 years. The company takes great pride in providing only the very finest products and back this up with excellent customer service. It has extensive experience in the industry and this is reflected through the continued development of new and innovative products.
Tel: +44 (0)1460 75686 Email: info@classiccanes.co.uk
Tel: +44 (0)1706 340500 Email: info@jwiltd.net
www.classiccanes.co.uk
www.johnwhitakerintltd.com
22 Equestrian June 2015 Business www.ebmonthly.co.uk
Spring Care Scurf Off - Speciallly formulated for the scurfy coat, containing pure rosemary oil. Ideal for spring time washes. Great for a moulting winter coat & associated dander & scurf. Just herbs inside • No fillers or animal by-products Transparent labelling • Tried & tested Product support from our expert Helpline No compromise on quality – ever! For more information, contact Hilton Herbs Tel: 01460 270701 Email: tradesales@hiltonherbs.com www.hiltonherbs.com
Quip Clean - is your one stop product for cleaning & disinfecting of tools, buckets, feed bins etc It’s cleaning power makes light work of heavy dirt.
Rug Clean - Our Non- Biological washing liquid works even at low temperatures. Suitable for hand & machine washing. Used by the professionals, avaiable to all. In 1lt, 5lt & 20lt.
No Bute Original - Comfort for joints the natural way. Can be given daily long term. Manufactured by us in the UK. Also available No Bute Premium, Navilam’O’ & No Wheeze.
www.animal-health.co.uk Tel: 01787June476400 2015 Equestrian www.ebmonthly.co.uk
Business
23
best of british
Utopia Saddlemakers
Cox Agri Carr & Day & Martin is the ox Agri was formed in 1860 UK’s oldest company involved and has a rich history in the in the manufacture of horse field of agricultural product care products. Holders of a distribution. With its roots as a Royal Warrant since 1820 to specialist surgical instrument the present day, 2015 sees our company, Cox was a family landmark 250th anniversary, run business for more than 150 years. However in 2014 Cox proving that quality really does stand the test of time. We was acquired by the Allflex Group, a global leader in the look forward to welcoming our customers to the stand where livestock identification industry. they can learn more about our unrivalled comprehensive Cox supplies a comprehensive range of quality retailer support package, in our special anniversary year. stockbreeder products to farmers across the UK, through an extensive network of agricultural merchants and country stores. Cox products are acknowledged leaders in their field, with market leading brands such as QWIKEiD, Blue Helix, Alligator and SWAT. State of the art manufacturing and laser equipment ensures QWIKEiD and Blue Helix tags provide excellent quality. The company’s on-going commitment to product development and manufacturing excellence ensures that the products supplied are of the highest quality, guaranteeing that the current and future needs of customers are met.
topia Saddlemakers was founded in May 2014. Having worked in the trade as a saddlemaker for 20 years, Nick has now designed and developed his own range of superior bespoke saddles. The family trade started back in the 1930s with Nick’s grandmother and later his dad Bramwell Stone who both worked at Jabez Cliff. Nick started in the trade as an apprentice at E Jefferies & Sons and then moved to A J Foster Lauriche, then finally gaining a position as a saddlemaker for Albion for 14 years. Nick is now making customised prestigious saddles under the brand Utopia using the finest materials with a mixture of modern and traditional techniques. Utopia also offers a classic range of saddles at competitive prices. The company is currently developing new models based on different tree shapes to broaden the selection offered.
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Tel: +44 (0)1543 897260 Email: sales@utopiasaddlemakers.comwww.flyaway.
Tel: +44 (0)8456 008081 Email: sales@coxagri.com
www.utopiasaddlemakers.com
www.coxagri.com
Measom Freer & Co Ltd
Equine Speedskip n 2008 Carr & Day & Martin the
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easom Freer is a leading UK manufacturer of quality stock and custom moulded plastic bottles, caps, jars, boxes, measuring scoops, spray, gel and lotion pumps, spatulas, fasteners and spoons. A screen printing service in one or several colours is also available for the decoration of bottles and other mouldings. Established in 1937, it has over 78 years experience in the plastics industry and continues to offer a prompt personal service. Quality procedures are certified to BS EN ISO 9001 (2008):(Certificate No. FM 13440). Environmental Management System (EMS) certified to phase 3 of BS8555. Buy online direct from stock from the website www.measomfreer.co.uk for next working day delivery. A prompt sampling service is available, minimum order is just a single box quantity.
is the UK’s oldest Equine Speedskip company involved team designed in the manufacture and produced a of horse care stable product products. Holders which offers a of a Royal Warrant quick and easy since 1820 to the way to maintain present day, 2015 arenas, paddocks sees our landmark and stables at an 250th anniversary, affordable cost to the customer. As well as selling to the proving that quality really does stand the test of time. We UK market, Equine Speedskip also exports to Denmark and Germany with sales continuing to increase year on year. The company constantly quality controls the various components to provide a product of a consistently high standard. Feedback from customers has been exceptional and the product has quickly become an essential piece of yard equipment. Speedskips can be purchased by retailers either directly or from a wholesaler.
Tel: +44 (0)1162 881588 Email: sales@measomfreer.co.uk
Tel: +44 (0)1706 340500 Email: info@equinespeedskip.com
www.measomfreer.co.uk
www.equinespeedskip.com
24 Equestrian June 2015 Business www.ebmonthly.co.uk
June 2015 www.ebmonthly.co.uk
Equestrian 25 Business
best of british
Blue Chip Feed Ltd
Karoo Equine Ltd Carr & Day & Martin is aroo Equine is an the UK’s oldest company equestrian manufacturer involved in the manufacture based in Lancashire formed of horse care products. in 2010. The company was Holders of a Royal Warrant a finalist in the 2013 Great since 1820 to the present British Entrepreneur Awards day, 2015 sees our landmark held in London. Karoo Equine 250th anniversary, proving designs all products in the that quality really does UK and manufactures part stand the test of time. We of the range also in the look forward to welcoming UK such as the Diamanté our customers to the Crystal Rider Hat Bands available in designs including crystal horseshoes, hearts and hex variances. Karoo Equine has now also introduced a very high quality range of synthetic sheepskin numnahs, thick diamond stitched saddle pads, new stock pins such as the hunting horn with crystal horseshoe and straight bar stock pins in gold and silver. The company is best known for the mahogany hardwood grooming brushes with crystal insert straps, but is continuing to develop new products on a regular basis.
lue Chip Feed Ltd was founded in 1996 by Clare Blaskey, and was named after her horse, Blue Chip. Having had horses all her life, Clare knew there had to be a better way to feed, as veterinary science and nutrition of the human athlete had evolved. Feed Balancers were a new concept, and now from Cheltenham Gold Cup winners and Olympic Gold Medalists, to pet ponies, thousands have benefited from being fed Blue Chip. Blue Chip exports to twelve countries including Australia, South Africa and Hong Kong. Blue Chip had a fantastic year in 2014 with Blue Chip Original voted product of the year by Your Horse magazine readers. With new products and a new MD, Blue Chip will continue to grow sales both home and abroad in 2015.
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Tel: +44 (0)1142 666200 Email: info@bluechipfeed.comww.flyaway.www.
Tel: +44 (0)3335 776750 Email: sales@karooequine.com
www.bluechipfeed.com
www.karooequine.com
Allen & Page Quality Horse Feeds
Fyna-Lite
T
he Allen & Page mill in Norfolk may be a state of the art flagship for British manufacturing in the UK, but the company’s values and guiding principles are steeped in heritage and tradition. This innovative, family-owned British company has four generations of experience and uses natural ingredients of the highest quality in the horse feeds it produces. Allen & Page was established as a limited company in 1936 but the Page family had been producing and selling horse feeds for many years before that. In 2009, the company was delighted to be granted a Royal Warrant from HRH The Prince of Wales. Allen & Page is constantly striving to improve and innovate, drawing on experience and knowledge gained over almost a century of making horse feed within the UK.
Carr & Day & Martin is the UK’s oldest company involved ontinuous innovation and rapid transformation in the manufacture of horse care products. Holders of a have been themes throughout Fyna-Lite’s 30 year Royal Warrant since 1820 to the present day, 2015 sees our history, which the company traces back to 1985 with landmark 250th anniversary, proving that quality really does the introduction of its first version of the shavings fork. stand the test of time. We look forward to welcoming our Since then, the company has grown and evolved beyond customers to the stand where they can learn more about our recognition, but has always retained the founders’ spirit, unrivalled comprehensive retailer support package, in our grit, motivation and perseverance. Fyna-Lite has grown from humble beginnings with a single product made in a barn, to its current factory in Alcester manufacturing its exclusive and large range of British made and designed equestrian stable tools and equipment. It has a two pronged approach to the future; to consolidate its position within the market and to grow through the introduction of innovative new products. Now 30 years on, Fyna-Lite is building on a track record of innovation and a founding vision, providing the best quality stable tools and equipment available on the market.
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Tel: +44 (0)1362 822900 Email: helpline@allenandpage.co.uk
Tel: +44 (0)1789 764848 Email: forks@fynalite.co.uk
www.allenandpage.co.uk
www.fynalite.co.uk
26 Equestrian June 2015 Business www.ebmonthly.co.uk
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•Amine forms of nitrogen reduce the risk of laminitis •Uniform, long term, controlled growth •Great root establishment •More digestible grass •Great for grazing and for making high quality hay
Stockists wanted www.G-UPP.co.uk 08432 244908 June 2015 www.ebmonthly.co.uk
Equestrian 27 Business
best of british
Supreme Products
Keratex Hoofcare
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stablished in 1993, Supreme Products continues to go from strength to strength with the most comprehensive range of show ring preparation products, garments and accessories available today. Now in its 22nd year, Supreme Products is firmly established as a leading supplier of British-made products to enhance the appearance and wellbeing of horses and ponies. Products include the Professional Collection, Heritage Collection and Horse Care range. Used and produced in conjunction with leading professionals, sponsored team members include Katy Carter, Robert and Sarah Walker, Emmersons Show Team, Sue Shuttleworth, Katie Jerram, Jock Paget, Tim and Jonelle Price and Andrew Hamilton Rhodes to name just a few.
Carr & is aisstrong British brand producing products Day eratex & Martin the UK’s oldest company involved in the specifically thecare equestrian hoof care market. manufacture of for horse products. Holders of a Royal Keratex was established in 1991 and since that time has grown and expanded while continuing to use local businesses for everything from raw materials and packaging to design and print. Keratex is exported globally from its rural location in Wiltshire to a worldwide network of distributors, farriers and retailers.
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Tel: +44 (0)1377 229050 Email: info@supremeproducts.co.ukw.flyaway.www.
Tel: +44 (0)1373 827649 Email: info@keratex.com
www.supremeproducts.co.uk
www.keratex.com
Equetech
Horsecrocz Ltd
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stablished since 1992, Equetech is one of the UK’s great success stories, with a strong presence nationwide on these shores (over 500 retail outlets) and overseas as far afield as Australia and USA. Passionate about British design and supporting British trade, Equetech made a welcome return to BETA this year, the company’s first trade show in seven years. As well as designing everything here in the UK, it also produces over 40% of the clothing range here, from riding clothing and underwear through to socks and stocks. Creating quality, affordable riding wear is at the heart of the Equetech ethos and the distinctly English designs and flair for combining classic with contemporary.
Carrorsecrocz & Day & Martin is Ltd started the trading UK’s oldest company in July 2014, involved in the manufacture selling a brand new of horse care products. innovative product which Holders of adeveloped Royal Warrant was initially since 1820 the present to take the to sweat out of day, 2015 sees landmark poulticing but isour also useful 250th anniversary, proving for providing protection to thathoof quality the solereally for adoes variety of stand the test ofas time. We conditions such laminitis, look forward to in welcoming bruised sole, or case of a our customers to the lost shoe.
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Horsecrocz Ltd is based in Scotland with the product also being manufactured there. It is currently available through wholesalers Stockshop Wolesley and Trilanco in the UK and also exporting directly to EU and elsewhere. Customer feedback has been excellent with customers already wondering how they managed without it and sales of Horsecrocz are increasing steadily throughout the UK and overseas. Future goals are to make Horsecrocz part of every horse owner’s equine first aid kit and add to the product range.
Tel: +44 (0)1296 688966 Email: info@equetech.com
Tel: +44 (0)7825 286015/+44 (0)7810 173630 Email: info@horsecrocz.co.uk
www.equetech.com
www.horsecrocz.co.uk
28 Equestrian June 2015 Business www.ebmonthly.co.uk
sh blo ne oc ck W k t ra he ng e
stable environment ltd
the natural choice for animal skin care
all trigger sprays are large 50ml and pump actions are 500ml”.
all retail at £9.99 and have stunning packaging.
5 litre refills available sponsors of ‘animals in distress’ registered charity no. 515886
available from Jenkinsons and trilanco
stable environment ltd
Po box 646, halifax hX1 9hP June 2015 Equestrian 29
www.ebmonthly.co.uk Business tel: 01422 310483 email: info@stable-environment.co.uk
best of british
Baileys Horse Feeds
Charles Owen & Co (Bow) Ltd
aileys is still family-owned and run, with the next generation already heavily involved and looking to developing the business for the future. Investment in the main manufacturing site, in north Essex, is constant, to improve manufacturing and distribution efficiency, while accommodating updates to feed formulations. Baileys consistently aims to educate the horse owner, encouraging an understanding of the importance of correct nutrition and effective use of the range of feeds. Many of its nutritionists and advisors are riders so understand the practical challenges facing the modern horse owner. Its latest launch, Keep Calm, has been well-received by horses, owners and retailers and its honest approach to marketing, as well as its ability to offer sound nutritional support to international and leisure riders alike, has seen respect for the brand continue to grow.
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Carr & Day & Martin is nown throughout the the UK’s oldest company world as the leader involved in the manufacture in equestrian helmet of horse care products. design, Charles Owen & Holders of a Royal Co. represents more than Warrant since 1820 to a century of innovation the present day, 2015 and style. In 1911 a man by sees our landmark 250th the name of Charles Owen anniversary, proving that started manufacturing quality really does stand helmets for the army in the the test of time. We look east end of London. The forward to welcoming our company soon expanded into the equestrian industry and over 100 years later Charles Owen’s grandson, Roy Burek, has continued the family tradition of innovating and manufacturing products for a safer world. Each Charles Owen helmet is handcrafted at the company’s factory in Northern Wales using the highest quality materials. With the largest range of helmet styles and shapes, independently certified to up to four international equestrian safety standards, Charles Owen offers a wider range of protection in a potential accident.
Tel: +44 (0)1371 850247 Email: info@baileyshorsefeeds.co.uk.flyaway.www.
Tel: +44 (0)1978 317777 Email: info@charlesowen.co.uk
www.baileyshorsefeeds.co.uk
www.charlesowen.co.uk
B Jenkinson & Sons Ltd
Equiplus Ltd
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Jenkinson & Sons has been supplying the equestrian trade since 1835 and quality products have always been a priority. This is shown in its range of Elico bridlework which is made in England using the best British bridle butts and their bridle leather is always at least 3.75mm thick for maximum strength and durability. The edges are rounded and sealed to protect the fibres from sweat, and ensures comfort for the horse. Stress points on the Elico bridles are always double hand-stitched with hand-waxed thread and at least nine stitches to the inch on the stud linings for safety. The belief the company has in its leatherwork has been emphasised in the last year with new packaging showing the commitment to the same level of quality products as has always been the case in the company’s 180-year history and which will continue.
quiplus was founded by Kay Russell to produce unique products for the equine market. The first product was a reusable cooling bandage that gives instant cooling compression and support. These were followed by the Rapid Cooling Rug which is used to cool horses after work. The next new line to be launched this summer is the Ice Socks and these will be perfect for use during work under boots or for minor knocks and bruising. All the products are made in Yorkshire and the office is in Dorset. The cooling bandages have been featured on Dragons Den, at the Epsom Derby and in the Daily Mail and are now sold all over the world. The products all work by using rapid evaporation to cool and this has been clinically proven to be 50% better than traditional cryotherapy for pain relief and recovery.
Tel: +44 (0)1924 454681 Email: sales@jenkinsonsequestrian.co.uk
Tel: +44 (0)7778 274265 Email: kay@equiplus.co.uk
www.jenkinsonsequestrian.co.uk
www.equiplus.co.uk
30 Equestrian June 2015 Business www.ebmonthly.co.uk
equestrian underwear • custom XC shirts • base layers • jodhpurs • accessories 40% of our range is made in the UK. Become a stockist today!
www.equetech.com
The only one
we’ve found to work effectively between applications, keeping flies away.” Horse and Pony Magazine Specially formulated in Scotland, the Fly Repellent range from IV Horse is the complete fly control solution. Our HSE approved range for your horse and handy pocket sized range for you offer long term relief from all midges, flies and biting insects. Find out more at
flyrepellent.4horse.co.uk 01888 544261 info@4horse.co.uk
www.4horse.co.uk
Made in the UK
June 2015 www.ebmonthly.co.uk
Equestrian 31 Business
best of british
Windowbox Ltd
Toggi
indowbox Limited, with a strong UK manufacturing ethos, is the parent company of 4 Horse (or IV Horse as it is sometimes known), Jammyhorse, Greenwood, Super Pro, Reinstar and 4 Dogs Only brands. In addition it is the organiser of the UKOK! buying group initiative. Regarded as producers of some of the best and most innovative UK produced products on the market, consumers love the products, many of which have won awards over the years and with which retailers enjoy great margins and profit opportunities and great repeat sales. The range continues to adapt and grow in response to ever changing equestrian needs and the new Product Directory brochure pack is now available, packed with a great selection of fast selling profit opportunities.
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Carr & Day & Martin is stablished in 1990, the the UK’s oldest company Toggi brand has become involved in the manufacture one of Britain’s best loved of horse care products. country and equestrian Holders of a Royal Warrant clothing brands. Built upon since 1820 to the present a love of the countryside day, 2015 sees our landmark and passion for equestrian 250th anniversary, proving sports, Toggi is very much that quality really does a family run brand, with stand the test of time. We a dozen family members look forward to welcoming directly involved, along our customers to the with many employees who each have well over 20 years’ service. In total nearly 100 people are employed within Toggi, Champion and its sister companies of Finest Brands International and Proline in Britain. Toggi’s Heritage wax collection is 100% designed and manufactured in Great Britain, using only the finest quality fabrics and crafted in local factories. This supports indigenous industry whilst also bringing an attention to detail and quality finish that is second to none. The iconic Toggi Team GBR supporters’ collection has become an enduring symbol of British international equestrian success.
Tel: +44 (0)1888 544261 Email: info@4horse.co.ukaway.www.www.
Tel: +44 (0)1132 707000 Email: info@toggi.com
www.4horse.co.uk
www.toggi.com
Westgate Labs
Harpley Equestrian Ltd
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estgate Labs is the leading provider of worm count services and independent worming advice in the UK. Launched on the family smallholding in 1999 by scientist David Booth and his wife Gillian, it has grown from a germ of an idea to a successful and respected small business currently employing a team of eight. In 2013 a brand new purpose built lab was completed in a farm building conversion, providing comfortable working conditions, room for expansion and taking the business forward. The original direct-to-owner worm count service was the first of its kind. Always innovative the company now provides a range of services including year packs, commercial yard services, shop pouch packs, direct-tomerchant tailor made and veterinary practice services. Westgate also work closely with Austin Davis Biologics to supply the new Equisal tapeworm test.
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Tel: +44 (0)1670 791994 Email: info@westgatelabs.co.uk
Tel: +44 (0)1159 611537 Email: info@harpleyequestrian.co.uk
www.westgatelabs.co.uk
www.harpleyequestrian.co.uk
32 Equestrian June 2015 Business www.ebmonthly.co.uk
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ow in its seventh year, Harpley Equestrian makes a range of textile horse and dog clothing, producing its own brand of popular cooling (Cool Leg Wraps and Hot-Chilly Leg Wrap) and magnetic therapy items (Rugs, Back Pad and various leg items), stretch lycra safe to use Good Hoods, Warmwick thermal and wicking Leg Wraps, Bobhats for extra warmth under the riding hat, Bownets and Hairnets. All Harpley Equestrian products are made for comfort and safety. The company also manufactures for other companies requiring good quality, UK made products. Products regularly receive excellent reviews in magazine features and tried and testeds and have many great testimonials on the website. Harpley Equestrian is not only a UK manufacturer but is also friendly and with a proven track record of efficient deliveries.
‘Think twice before prescribing anthelmintics’ *
* BVA advice
professional Offer your customers a complete, m counts worming programme including wor good profit margin results returned to your shop easy to do no upfront costs fast reliable results trusted award winning service
ine clients’ ‘positive interaction with your equ ‘builds great client loyalty’ shop’ ‘brings customers back into your
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Westgate Laboratories worm count service is second to none, a name already trusted in the industry, with a reputation for speedy, accurate results, reported back within 24 hours. Now you can offer this service directly to your customers. The direct-to-merchant service is easy to set up and supplies you with all the materials you need to start a faecal egg count service, printed with your own logo. Leaflets, control sheets, sample pots and pre-paid return bags are supplied free of charge. You sell the test, the customer sends the sample to the lab, the results come back to you. Pay only for tests done, by itemised bill at the end of the month. Don’t miss out on your share of this rapidly growing market.
To order contact: info@westgatelabs.co.uk or Tel: 01670 791994 www.westgatelabs.co.uk Members of BETA • AHDA associate foundation partner
June 2015 www.ebmonthly.co.uk
Equestrian 33 Business
best of british
Silvermoor Equestrian Haylage
Carr & Day & Martin
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Carr & Day & Martin arr & Day & is the UK’s oldest Martin is the UK’s company involved in oldest company the manufacture of involved in the horse care products. manufacture of Holders of a Royal horse care products. Warrant since 1820 The company was to the present founded in 1765 day, 2015 sees our and has held a landmark 250th Royal Warrant from 1820 to the present day. This year anniversary, proving that quality really does stand the test it celebrates its landmark 250th anniversary, proving of time. We look forward to welcoming our customers to that quality really does stand the test of time. The comprehensive product range encompasses four distinct care categories: Leather, Coat, Hoof and Health Care, providing a ‘one-stop shop’ for loyal followers. The latest innovation from Carr & Day & Martin is Equimist 360, a revolutionary new spray technology, winner of the highly coveted BETA Innovation Award 2014. With Equimist 360, all your favourite Carr & Day & Martin spray products now benefit from the exclusive application technology, allowing horse owners to get the perfect finish every time.
ilvermoor is based in Northumberland and has twenty five years experience in producing haylage for horses. The company controls every aspect of production, from choosing the grass mixes, grass management and harvest through to processing and packaging the finished 20kg packs which means it has total control over the finished product. Every batch of haylage is analysed make to make sure every pack meets high standards, plus every batch is coded to ensure traceability. There are five varieties: Silvermoor Active has a high protein level designed for performance horses; Recreation is suitable for all types in all levels of work; Timothy has a low sugar and protein content making it an ideal choice for fussy eaters, native ponies and laminitics; Lite is suitable for laminitics, good doers and those at rest and Silvermoor Veteran which can be easily chewed by horses with poor teeth.
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Tel: +44 (0)1665 602587 Email: info@silvermoor.comaway.www.silvermoor.
Tel: +44 (0)845 500 4040 Email: info@carrdaymartin.co.uk
com
www.carrdaymartin.co.uk
Airowear Ltd
Cool Forage
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ne of the most long-standing and recognisable safety brands in the marketplace, UK-based Airowear has been committed to improving rider safety since 1985. In 2012, Airowear joined forces with Charles Owen & Co (Bow) Ltd to bring together the very best in design, materials and manufacture and create the next generation of equestrian safety products. One of the most comprehensive range of body protection products available, Airowear is committed to meet the exacting needs of riders from every discipline, regardless of shape, size or gender.
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Tel: +44 (0)1434 632816 Email: info@airowear.co.uk
Tel: Tel: +44 (0)1562 770088 Email: coolforage@hotmail.com
www.airowear.co.uk
www.horsehaylage.com
34 Equestrian June 2015 Business www.ebmonthly.co.uk
ool Forage is a small family farm based, British manufacturer in the heart of the beautiful Worcestershire countryside, where it has produced HorseHaylage, a high quality, dust free haylage since 2001. In the production process the company utilises the most up to date technologies, both in the field and in the processing plant; however in this traditional process, farming experience, expertise and good old fashioned farming know-how are invaluable. Cool Forage tries to use local and definitely British elements to produce this thoroughly British product. It aims to provide the highest standard of forage in terms of hygiene, quality and nutrition, in conjunction with the flexibility of meeting stockists’ needs as only a small business can. The highly compressed bale is very space efficient for storing and transporting making it extremely popular during the British competition season.
Packaging for Healthy Horses When you need plastic packaging for containing or dispensing horse healthcare products or feeds, our extensive range is available from stock for immediate delivery. With over 75 years’ experience, environmental production credentials and exceptional customer service, we think you’ll find Measom Freer has just the right packaging solution for most products needed to aid happy and healthy equestrian welfare.
• Containers, Boxes & Jars • Tubes, Ties & Clips • Scoops & Measures • Spoons & Spatulas • Dropper, Flip & Screw-on Caps • Bottles & Plugs • Bespoke Packaging
Now Buy Online Tel: +44 (0) 116 288 1588 Email: sales@measomfreer.co.uk Web: www.measomfreer.co.uk Twitter: @measomfreer
37-41 Chartwell Drive, Wigston, Leicestershire LE18 2FL England.
EH1
Made in England
www.measomfreer.co.uk
June 2015 www.ebmonthly.co.uk
Equestrian 35 Business
best of british
Rowen Barbary Horse Feeds
FreeStep Ltd
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Carr & Day & Martin is the UK’s oldest reestepsuperfix is the sole distributor of a range company involved in the manufacture of of unique products developed by a specialist Life horse care products. Holders of a Royal Warrant since Science company situated in Caernarfon, North Wales, an 1820 to the present day, 2015 sees our landmark 250th area which is rapidly developing as centre of excellence for anniversary, proving that quality really does stand the test Bioscience, particularly in the area of plant chemicals as of time. We look forward to welcoming our customers to medicine. the stand where they can learn more about our unrivalled For four years the dietary content of freely grazing Welsh comprehensive retailer support package, in our special mountain ponies has been analysed and many unique anniversary year. compounds have been identified as having significant medicinal properties with relevance to obesity control, laminitis and gut microbial bacteria populations. Whilst the anti oxidant capabilities of vitamins C and E are quite well understood, knowledge of plant anti oxidants is in its infancy in many respects particularly with regard to indigenous plant species known to attract horses such as gorse, holly, silver birch and blackberry.
Tel: +44 (0)1948 880598 Email: sales@rowenbarbary.co.ukway.www.www.
Tel: +44 (0)1902 791743 / +44 (0)7525 818730 Email: andrea@freestepsuperfix.co.uk
stablished in 1980, Rowen Barbary Horse Feeds is consistently growing year on year by providing good quality products and helpful, friendly advice. Unlike big multi-national corporations, as a family run and owned company it prides itself on being able to offer personalised feed advice to suit each horse’s unique needs, with their welfare always being paramount. Each of the feeds is formulated with individual horses in mind and whatever their age, activity level or specific nutrient requirement Rowen Barbary has a feed to suit them. Rowen Barbary will continue to be innovative on feed design and manufacture ensuring that customers continually receive the best quality feeds to the highest nutritional standards.
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Saracen Horse Feeds
Phillips Brothers Woodshavings
aracen Horse Feeds is an independent, family owned business with more than 170 years of experience in manufacturing animal feeds, and remains to this day under the command of the fourth generation of the founding family. The company takes pride in its traditional family heritage, and is dedicated to producing a nutritionally sound, innovative range of equine feeds, supported with an outstanding level of accessible and personal customer care. The range of feeds offer consistent nutritional quality and are fully fortified with vitamins and minerals, formulated using the best ingredients available coupled with the highest of standards of quality control. Annual quality audits determine continued compliance to UFAS (United Feed Assurance Scheme), BETA NOPS Code of Practice and FEMAS (Feed Materials Assurance Scheme) with an ‘open declaration’ policy.
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Tel: +44 (0)1473 313063 Email: info@phillipsbrothers.co.uk
www.saracenhorsefeeds.com
www.phillipsbrothers.co.uk
36 Equestrian June 2015 Business www.ebmonthly.co.uk
hillips produces quality equine bedding providing a free delivery van service throughout East Anglia with just 25 bales as a minimum order. Perfect for locations with restricted access, HGV deliveries are available to surrounding counties. Since 1894, this family business has developed the expertise required to produce high quality equine bedding products in woodshavings, straw or 100% clean recycled shredded wood. Manufactured in easy to handle bales to allow simple transportation and handling on site. Phillips is accredited with BSI ISO 9001 – Quality Management System and has been since 1998, delivering quality assurance and peace of mind. Phillips Brothers is proud to be producing in the UK, employing and investing in local people, trading with local businesses and supporting local charities, inspiring growth within the company and for the local community.
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Equestrian 37 Business
best of british
Group55 (Animology)
Emerald Green Feeds
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Carr & Day & Martin he Emerald Green is the UK’s oldest Feeds products are company involved in the grown on family run manufacture of horse farm, A Poucher & Sons care products. Holders in the heart of rural of a Royal Warrant since Lincolnshire. A Poucher 1820 to the present day, & Sons has been 2015 sees our landmark growing and harvesting 250th anniversary, forage based crops since proving that quality really 1945 and is now on the does stand the test of fifth generation of the time. We look forward to family. The grass and alfalfa used in Emerald Green Feeds is grown locally to the main farm yard in Lincolnshire, allowing complete control and daily management of the growth and harvesting cycle. The team works hard to ensure the best quality crops go into Emerald Green Feeds. 2015 will see the introduction of two new products to the 100% natural range of Emerald Green Feeds; Grass-tastic and Alfalfa-mazing chops will be available by the summer.
roup55 is an industry leading manufacturer of innovative pet products. Having launched with an initial range of just eight dog shampoos and sprays, the Animology portfolio now comprises over 40 different grooming products that sell in over 40 countries around the world. With over 1 million bottles sold to dog owners around the world, the company is now bringing its expertise into the equestrian market, with the introduction of three exciting new products, with further new product development already in the pipeline. Animology was recently launched in the United States with Petco, one of the world’s largest pet specialist retailers, marking the latest step in what has been a truly remarkable rise to prominence for this British manufactured brand.
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Tel: +44 (0)1772 786864 Email: enquiries@group55.co.ukay.www.animology.
Tel: +44 (0)1526 398236 Email: info@emeraldgreenfeeds.co.uk
co.uk
www.emeraldgreenfeeds.co.uk
Champion Manufacturing
Lister Shearing Equipment Ltd
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rom its factory located in the heart of Cardiff in Wales, Champion has been a driving force in the design and development of protective riding wear for nearly four decades and was the first manufacturer to make hats to the British PAS 015 standard over 20 years ago. With an unrivalled reputation built on safety, Champion is dedicated to quality and performance. 2015 saw an impressive selection of new PAS 015 hats and helmets added to the British-made Champion collection, including the Evolution Pro, the X-Air Plus, the X-Air Star Plus, the Evo-Tech Plus, the Junior X-Air Dazzle Plus and the Junior X-Air Plus Helmet. And with Champion’s dedication to research, development and continual product improvement, you can be sure that in choosing Champion you’re supporting the best of British industry whilst offering your customers some of the very best equestrian safety products available on the market today.
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Tel: +44 (0)1132 707000 Email: info@fbi-ltd.co.uk
Tel: +44 (0)1453 826692 Email: sales@lister-shearing.co.uk
www.championhats.co.uk
www.lister-shearing.co.uk
38 Equestrian June 2015 Business www.ebmonthly.co.uk
ister Shearing has been manufacturing equipment for removing animal hair since 1909. For most of this time the company was based in its factory in Dursley Gloucestershire, however with continued growth and expansion the factory moved into larger premises in 2014. Lister’s exports to over 60 countries with further growth planned. The company produces all its products in its new Stonehouse factory with a 70 strong workforce, together with apprentices who are a vital part of the future. Lister’s is proud to be a British manufacturer and is already looking at the next generation of animal care products.
June 2015 www.ebmonthly.co.uk
Equestrian 39 Business
hoof & leg care comes to hoof supplements and Nettex’s Everyday Hoof Health contains this useful ingredient. The company explains: “Biotin plays an essential part in healthy hoof growth and is necessary to achieve consistent improvement. Zinc and manganese are two minerals that support the formation of keratin and collagen that are vital for sustaining healthy skin, hair, cartilage, bone and hooves. Zinc is vital for correct horn growth. Some equine diets can be deficient in zinc. Biotin aids the formation and strength of the protein keratin, which makes up most of the hoof wall, helping to keep hooves strong and healthy and more able to cope with the demands of exercise.”
All year round
Summer brings with it dried out hooves and the impact of hard ground on joints and tendons. As well as a hoof supplement, consider promoting joint supplements too as these will see an increase in demand through the competition season. In fact, many horse owners completely change their supplementation to suit the season and their horse’s regime, but Gillian warns that this may be less effective: “Many people will wait until a problem arises with their horse’s hooves which can be too late – prevention is always better than cure. Problems may arise in the summer months when ground is hard and dry and hooves become lacking in moisture, or at the other end of the spectrum
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& out Although there are clearly seasonal elements to this sector, healthy hooves and legs require year round care and an approach that considers nutrition, application and therapy products.
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oof and leg care is a solid sector when it comes to stock, but it encompasses far more than you would perhaps consider at first glance. It is far more than just hoof oil, and includes items such as therapy boots, medicine boots and, crucially, supplements. Gillian Wardle, Horslyx brand manager, says: “Many people now realise that a diet lacking in the correct balance of nutrients can lead to poor and slow horn growth, leading to problems such as cracking hooves and even contribute towards laminitis.” For
40 Equestrian June 2015 Business www.ebmonthly.co.uk
some a simple balanced diet is not enough, and an extra supplement that provides a boost of nutrients specifically aimed at horn growth can help. “In the past biotin was the ingredient everyone made a beeline for,” explains Gillian. “However, providing a complete balanced diet with the correct combination of ingredients is even more important. Customers should look for a product combining biotin, methionine and chelated zinc (for improved absorption), these are all essential nutrients to help optimise horn quality and growth, along with
the other nutrients necessary to balance their equine’s diet. “Exterior applications should be an invaluable part of a hoof care regime, however to improve the hoof growth you must work from the inside out by providing the correct balance of vitamins, minerals and trace elements all year round to support healthy hooves.” Finding the correct product to suit each horse can seem a major task, and this is where product training from the manufacturers can be invaluable for shop staff. Biotin is the key ingredient when it
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Cold therapy products such as KoolPak provide an extra set of products for summer leg care
RH - HP - LP025 - EBM.pdf 1 30/04/2015 12:07:10
LP035 Whitaker Tendon & Fetlock Set
Practical and stylish, this boot set offers excellent protection from injury. The matte effect plastic shell is lined wth shock absorbing neoprene and the Velcro straps are reinforced with a double fold touch tape fastening. SIZE
PONY, COB OR FULL
COLOUR
RED, BLACK, NAVY OR WHITE
RRP
ÂŁ40 To become a stockist visit
Or call us on 01706 340 500 June 2015
www.ebmonthly.co.uk
Equestrian 41 Business
hoof & leg care
Hoof applications can be sold in conjunction with a supplement. Image courtesy of Absorbine
in winter when horses can be standing in mud and their hooves become weak and can suffer from problems such as abscesses, or standing on dry bedding 24 hours a day which can again dry out hooves. Nutrients can take several months to make a difference, so a balanced diet all year round is the most important thing, along with the support of a qualified farrier and the use of good quality applications where necessary. With the appropriate product training this is the ideal opportunity to cross sell a suitable feed or supplement alongside the external applications providing a complete solution for the customer and boosting sales for the retailer.”
Keep it simple Customers are always short on time and require products that are simple to use as well as effective. Supplements work well as they are simply added to feed, although palatability is key. But some applications can be messy or difficult to use. Equally, some cooling or therapy products can be messy too. Rachael Holdsworth, Absorbine European key account marketing coordinator for WF Young, (Absorbine) agrees that customers favour effective hoof and leg care products that are easy to use: “Horse owners
42 Equestrian June 2015 Business www.ebmonthly.co.uk
want products that are effective and straightforward to use. Absorbine’s Magic Cushion hoof packing is very effective and importantly, easy to use. On a shod horse, the packing is simply put into the hoof, covered with shavings and that is it! Customers are delighted when they realise that there is no need for fiddling about with tape and bandages to keep Magic Cushion in place.” Cooling legs after exercise and competition is still important and
them is as easy as removing the bandages, offering horse owners a quick and clean alternative to traditional clay.” Rachael adds: “When retailers are thinking about the range of hoof and leg care products they wish to stock, I would suggest quality over quantity. It is also important for stockists to have seasonal products in store.” Another easy cooling option is Robinson Animal Healthcare’s Koolpak. This useful product is
“Exterior applications should be an invaluable part of a hoof care regime” many favour clay based products, but this can be messy. Offering a range of simple to use cooling boots is always a good idea. These can keep their cool for a long time, are easy to travel with in the horse box and just require popping on after exercise, which is far easier than smearing clay around and then removing it. Rachael continues: “We are very excited about the new Bigeloil Leg Wraps and Hoof Pads, which we will be launching in the UK in the next month. The wraps contain kaolin clay and Epsom salts encased in quilted pockets and can be dipped in a bucket of warm or cold water and then wrapped around the legs or hoof and bandaged in place. Removing
ideal for emergency and routine use as it requires no refrigeration. It is suitable for providing fast, effective treatment for tendon injuries, inflammation, knocks, strains, bruises and swellings. To facilitate a sale it is important to understand the correct use of cold therapy, and the effects it can have. Robinson Animal Healthcare says: “Cold therapy is commonly used in the treatment of inflammation and soft tissue injuries. A popular choice of treatment, cold therapy is a natural, drug-free way to help treat injuries and reduce pain. It lowers the temperature at the site of injury through heat exchange and constricts local blood vessels. This reduces cell damage and
fluid build-up. Cold therapy is ideally used immediately after an injury occurs and then subsequently for the next 48 hours at regular intervals. Due to the frequent nature of its use, cold therapy involving water may lead to cracked heels or other skin problems. Dry application minimizes the risk of such dermatological issues.”
Added extras When considering which products to stock, there are lots of other options. Products such as glittery or coloured hoof oil are becoming more popular, and Equidivine does a good range of colours that is easy to apply and stays on well. At the other end of the scale there are plenty of traditional hoof applications such as Carr & Day & Martin’s Cornucrescine Hoof Ointment which has certainly stood the test of time. This traditional hoof dressing has been used for generations and promotes healthy hoof growth. This product is now part of a three-step system which also includes a hoof supplement and a range of daily hoof products. The beauty of a range marketed as a ‘Three-Step System’ like this is that the customer can easily see what each product does and how it fits into their horse’s regime and needs.
ESTABLISHED 1990
Repair and protect Nail Hole Damage Repair
Hoof Hardener
Hoof Putty
Hoof Gel
Available through farriers, tack shops, equestrian centres & online...
www.keratex.com • 01373 827649 For advice call 01373 827649 or email info@keratex.com All emails are answered within one working day.
Horsecrocz
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HOOF PROTECTION Take the ‘sweat’ out of poulticing Used to help treat a wide variety of hoof problems.
Robust, breathable hoof protection.
Reusable, quick and easy to apply.
Made in the UK
Turn-out possible.
Tel: 07825 286015 Email: info@horsecrocz.co.uk
www.horsecrocz.co.uk available through Stockshop Wolesley and Trilanco
June 2015 www.ebmonthly.co.uk
Equestrian 43 Business
Image courtesy of Kate Negus
Changing fashions for tack & equipment Whether leather or synthetic, tack is important for every horse owner and as with clothing, famous riders influence what is popular, so retail and trade talk tack. Fashion and trends Just like with many other equestrian products, tack tastes fluctuate with the latest trends and often inspiration comes from the high profile competitors who are seen in the press regularly. Retailer Carrie Scobbie from Tilly Tack Shop in Clackmannanshire has noticed that, “The dressage type bridles with the white piping seem to be quite popular at the moment and I think Charlotte
44 Equestrian June 2015 Business www.ebmonthly.co.uk
DuJardin may have an influence on a lot of equestrians! The trends seem to follow the equestrian celebrities at the time, and she is doing so much for dressage at the moment, people seem to look up to her.” This is certainly the case and although white piping is traditionally more of a dressage style, it doesn’t mean that leisure riders don’t also strive for the same look. Offering the most popular looks at varying price
points will help riders follow the trends, whatever their budgets. Some riders set the trends with bespoke tack that is then ‘copied’ so it becomes available to all. Julia Andrews, managing director of Kate Negus Saddlery says: “After Kitty King was seen using an elasticated grackle noseband on her top horse, we got asked if we do one. So working with Kitty, we did! As all our bridlework is made in the UK, we can make short
runs of products and get them to the customer quickly.” Shops with on site saddlers can also offer bespoke items and although this is more labour intensive, the demand for bespoke pieces is rising, as is the demand for more high-end bespoke bridles: “We have seen an increase of people going for our top end padded headpiece – the Grand Prix Headpiece,” says Julia. “Customers are wanting the best
M e ad in Br in ita
Would you like to be able to offer a bespoke bridle service with limited stock? To find out more visit: www.katenegus.com or call: 0780 115 0571
June 2015 www.ebmonthly.co.uk
Equestrian 45 Business
safe in the saddle “I do think that synthetic saddles seem to be more popular than ever!” for their horse’s comfort. This was before the recent article on the impact of the bridle on the horse.” As more people become aware of the impact of bridle fit and pressure on the horse’s head, custom fits are increasing in popularity. At the same time, more alternative bridles such as the Micklem are enjoying a surge in popularity and can now be seen on horses in all sorts of competitions.
Bits
There are more and more bits now coming on the market that it is awash with them and can be difficult to decide what to stock. Carrie says: “I do think that there are too many different bits, it’s a minefield bitting a horse as there is too much choice and many are actually very similar. I try to keep a broad selection of the most popular bits in store, however I do get orders for others quite often. I keep a book with as many of the different bits as I can to show people and often have at least one in stock to show them.” Julia provides some good advice: “Bit companies in particular offer a huge range of products, so my advice would be to ask which are the most popular and stock them. Working on the 80:20 theory…20% of the stock will take 80% of the money. With Kate Negus range, we always advise our trade customers to take just our most popular items to start with and then see what the customers ask for.”
Customers are wanting the best for their horse’s comfort”
Saddles
Saddles tend to be split down the middle between leisure riders who favour synthetic saddles and competitors who favour leather. This is of course a wide generalisation, but there’s no getting away from the fact that synthetic saddles are now hugely popular, particularly as they often look very leather-like, are light weight, easy to care for, cheaper and often allow for an adjustable fit. Carrie says: “I do think that synthetic saddles seem to be more popular than ever! I think the flexibility of them is important and the fact that they are lightweight. They are definitely the first choice for most happy hackers, riding clubbers and endurance riders but leather is still more popular with competition riders.” At the top end of the scale are the bespoke leather saddles that not only provide a customised fit for the rider, but are now starting to offer bespoke colours and embellishments.
Tack care
When selling any leather tack or equipment it is worth encouraging the purchase of good quality cleaning and leather care products, as they will help to prolong the life of tack. Laura Rossell from Carr, Day and Martin advises: “Leather care items are great to demo in store, as most people that come into tack shops are likely to be wearing some kind of leather boot, which you can then demo on and get instant visible results. Keeping a saddle or bridle that you have recently cleaned and conditioned, or even some ‘before and after’ pictures, is a great way to show customers how well products work.”
Bespoke and British are both important when it comes to tack
46 Equestrian June 2015 Business www.ebmonthly.co.uk
The bespoke colours and piping on this Sue Carson Zeus jump saddle are part of a growing trend for riders to add their own style to their tack
What is the best way to care for leather tack? Laura Rossell from Carr, Day and Martin says: “It is essential to first clean leather before applying a conditioner. Cleaning ensures that the surface is free from dirt and grease and enables the leather to ‘accept’ the conditioner. Think of it like caring for your hair, you would always shampoo your hair first before conditioning and caring for leather is no different. Regular cleaning and conditioning will preserve the leather and protect your investment for years to come. We also recommend incorporating into any leather care routine an additional treatment with
an intensive conditioner, as and when necessary. This will intensely nourish the fibres and keep the leather soft, supple and in the best possible condition.” Does it matter what type of sponge or cloth is used? “We always recommend a high density, hard wearing sponge for best results. The sponge spreads the product evenly and leaves no marks, fibres or hairs on the leather. The better quality the sponge, the less often you have to replace it and the less product you end up with on your hands or the floor!” Applying conditioner
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June 2015 www.ebmonthly.co.uk
Equestrian 47 Business
What to stock for successful sales.... Back on Track
Back on Track Saddle Pad The Back on Track range of high performance clothing and horse wear offers comfort and style for both horse and rider. Developed in Sweden, Back on Track products are widely used by top riders and producers throughout Europe. All Back on Track products are made from advanced Welltex fabric which is infused with ceramic particles. These ceramic particles cause long wave infra-red heat to radiate back towards the body. The body responds positively to the infra-red wave, increasing circulation, which can relieve joint tension, maximise performance and help avoid injury.
Sizes: One size Colours: BLack and white RRP: £61.00
saddle pads, numnahs and girths Saddle pads this season range from classic competition designs to fun and colourful off duty pads, whilst girths are increasingly technical.
G
irths are now designed to encourage airflow and allow the horse to move freely, preventing them becoming rubbed and sweaty. There are a wide variety available to suit all budgets and HyEquestrian’s Waffle Stud Girth stands out as a technical girth at a very reasonable price, particularly as it provides the coverage of a stud girth. The PDS Relief Dressage Girth is fairly new to the market and was created in conjunction with Carl Hester, to go with the PDS range of saddles. The girth is narrow around the elbow but broad on the sternum to distribute weight evenly. Encouraging customers to purchase a good quality girth with a new saddle is an excellent way to increase sales, and a saddle pad is a good option too. When it comes to saddle pads
48 Equestrian June 2015 Business www.ebmonthly.co.uk
there are two options – those that help the saddle to fit and stay put, such as the Ideal Grip Pad; or those that act solely to protect the saddle from wear and tear, also perhaps wicking sweat away from the horse. Styles are hugely varied, with plain black, brown and white crucial for competition, but apart from that, the imagination is the only limit, with different bindings, materials and colours creating a myriad of looks. Match up numnahs with other similar items on display to create a put together look for customers to emulate. You could also promote a personalisation service as the trend for names and sponsors on numnahs, saddle pads and rugs is still growing.
Bucas (Zebra Products)
Max Saddle Pad Jumping/GP The Bucas Max Saddle Pad helps keep the horse dry and comfortable, thanks to its unique Stay-Dry fabric. The soft, fleece like lining ensures the horse is always comfortable and helps to prevent overheating. It also features an anti-bacterial ingredient that keeps the saddle pad fresh. Quilted with high density wadding, this saddle cloth also offers some shock absorbing qualities as well as looking smart, with hook and loop adjustment straps helping to provide a tailored fit for every saddle.
Sizes: One size Colours: Navy, black, white. Seasonal colours (forward order) for Winter 2015 include hurricane and amethyst RRP: £44.00
Bucas (Zebra Products)
Optima Shaped Girth Bucas has launched a new, modern girth made from neoprene style fabric. Designed to provide the ultimate in comfort and movement for the horse, the Bucas Optima features two unique fibre innovations. The inner girth lining is Bucatex heat laminated bonded fabric. This gives greater adhesion preventing the girth slipping and also adds comfort and breathability. The outer side is wipe clean and aerated giving maximum flexibility and great shape retention. Designed to be used with jump, or GP saddles the specially shaped wider mid-section ensures pressure is even throughout the chest area.
Sizes: 100cm–150cm Colours: Brown, black RRP: £58.00
Let’s Talk Products Chillout Horsewear
B Jenkinsons
Chillout technical saddlepad
Elico Signature Saddlecloth
A stunning saddle pad which features Velcro girth straps, feature edging and mesh lining to wick away sweat and moisture from the horse. The saddle pad also features beautifully embroidered branding on each rear corner of the saddle pad and on the girth straps. This striking pad coordinates perfectly with the rest of the Chillout show ranges and is marketed at an unbeatable price.
The new Elico Signature saddlecloth is the latest design of saddlecloths from Jenkinsons featuring their own signature design horse head. The diamond quilted design features the Elico horse head logo and the rope binding complements the logo colour. Features girth straps and slots to keep it secure.
Sizes: Pony, cob, full in close contact and dressage cuts Colours: Black/gold black/silver black/red RRP: £39.99
Sizes: Not stated Colours: Black/gold, black/pink RRP: £23.50
Professional Dressage Solutions
Harry Dabbs (Thermatex)
PDS Relief Dressage Girth
Platinum Curved Waffle girth
The PDS Relief Dressage Girth has been specially designed for horses that are prone to pinching and rubbing around the sensitive girth area. Its narrow shape gives plenty of clearance of the elbow giving room for freedom of movement. The centre piece allows for sufficient bearing surface on the sternum, distributing the pressure evenly to prevent points of stress or discomfort for the horse. The addition of elastic inserts gives further support and comfort. The underside of the girth is sufficiently padded to give a smooth soft contact with the horse.
This waffle girth encourages air flow and prevents chafing and rubbing. The girth is fitted with triple crossover elastic at both ends to allow it to flex with the horse and has non rust roller buckles for easy adjustment. It is shaped to allow freedom of movement and features clips to attach training aids.
Sizes: 22”–30” Colours: Black RRP: £135.00
Sizes: 40”–54” Colours: Black, havana RRP: from £32.95
Hy Equestrian
Hy Equestrian
HySpeed Universal Saddle Cloth
HyComfort Waffle Stud Girth
A smart, high quality polyester wadding cotton saddle cloth with two colour contrast strips and a Hy shield emblem, complete with horse embroidery. Ideal for matching to XC colours or for every day use. A soft, durable material which gives a great fit and is extra comfortable for the horse. Machine washable and a very affordable price to appeal to all.
An anatomically shaped stud guard to not only protect the horse, but also to promote freedom of movement, in particular over fences. Designed with a very strong yet soft material, which is breathable and allows airflow. Moves comfortably without chafing or rubbing, and includes a martingale attachment and ring. This stud girth is elasticated at both ends and stainless steel buckles for ease whilst fastening.
Sizes: Pony, Cob/Full Colours: Black/Pink/Grey, Navy/Red/White RRP: £24.00
Sizes: 36”–54” Colours: Black, brown RRP: £36.00 June 2015 www.ebmonthly.co.uk
Equestrian 49 Business
Let’s Talk Products Ideal & WRS Company Ltd
John Whitaker International
The Grip Pad
Bling Union Jack Saddle Pad
This revolutionary non-slip saddle pad from Ideal & WRS is manufactured from a soft cotton with a neoprene overlay to support the saddle area. The underside is lined with an exclusive speciality rubber that provides complete adherence to the horse. The Grip pad absorbs sweat and does not pinch or rub.
A stylish navy saddle pad with a Union Jack design printed on cotton with a diamante overlay. Comfortable and solid this saddle pad is perfect for keeping the saddle secure and the horse comfortable. Matches the Bling Union Jack fly veil.
Sizes: Pony and Full in numnah. Close Contact, GP and Dressage in squares Colours: White, Black, Navy, Burgundy, Grey, Brown (numnahs only) RRP: £80.00
Sizes: Full, cob Colours: Navy RRP: £71.99
John Whitaker International
John Whitaker International
JW Signature Plaque Saddle Cloth
Union Jack UJSP Saddle Square
The John Whitaker Signature Plaque Saddle Pad comes in a variety of colours and is great for everyday use. It is made from padded cotton with 1.5cm thick padding and 30cm diamond quilting. The stylish saddle pad features silver reflective piping and co-ordinates with other items in the range.
Your customers can show their patriotic side with the new JWI union jack saddle pad (UJSP). This vibrant eyecatching saddle pad will make sure they stand out from the crowd. It features a fleece cover over the withers, navy trim and a soft cotton and suedette fabric. Machine washable on a cool wash.
Sizes: Full size Colours: Available in 7 colours RRP: £15.50
Sizes: Full Colours: Red, white and blue RRP: £25.00
Karoo Equine Limited
Karoo Equine Limited
Karoo Horse Showing Numnah
Karoo Horse Square Pad
New to the market, the Karoo Equine Synthetic Sheepskin Showing Numnah Pad is a very high quality premium numnah. Made with durable high quality materials: 100% cotton quilted and diamond stitched with two straps for attaching to the saddle. Fully lined with extra thick super soft synthetic sheepskin. Karoo Numnahs are thick padded and expertly shaped giving maximum comfort to the horse and allowing the rider to have close contact with the lower leg.
New to the market, the Karoo Equine Square Pad is a very high quality premium pad. The classic design is very well made from high quality 100% cotton and features a quilted style and diamond stitch with two straps for attaching to the saddle. Karoo saddle pads are thick padded and expertly shaped giving maximum comfort to the horse.
Sizes: Pony, Cob, Full Colours: Black, brown RRP: £44.99
Sizes: Medium, full Colours: Black, brown, white RRP: £29.99
50 Equestrian June 2015 Business www.ebmonthly.co.uk
Let’s Talk Products Paddock Sports UK Limited
Snuggy Hoods
Sport Saddle Pad
Saddle Pad
The Paddock Sports Sport saddle pad features an innovative cutaway design, accentuated by co-ordinated braiding. Softly padded, they are made from a soft, poly-cotton fabric with a honeycomb internal component allowing excellent moisture transfer with a cotton waffle fabric on the underside. Manufactured in France, the Sport Saddle Pad is available in a choice of 8 colour/fabric options from stock in the UK. A bespoke service is also available in a large choice of colours with the option to customise embroidery to meet individual rider or team needs.
The Saddle Pad from Snuggy Hoods comes in a fun polar fleece design. It is a super soft and thick saddle pad with a soft cotton inner layer. The Snuggy Saddle Pad comes in many designs and in one size. It’s simple and easy to use – but is eye catching and unique.
Sizes: One size Colours: 8 colour/fabric options plus bespoke RRP: from £54.95
Sizes: One size Colours: 8 RRP: £25.00
Weatherbeeta Ltd
contacts:
Roma Merino Sheepskin Saddle Pad This luxurious sheepskin saddle pad features a high wither design and offers general purpose use. The breathable Merino sheepskin wicks away moisture allowing circulation of air through its fibres, whilst the quilted outer and premium thick sheepskin sits against horse’s back to help relieve uneven saddle pressure. This smart saddle pad is hard wearing and easy to care for.
Sizes: Full Colours: Black, chocolate, white/champagne RRP: £75.99
Weatherbeeta Ltd
Wintec Chafeless Elastic Girth The Wintec Chafeless Girth is a soft and durable synthetic girth designed with a central elastic panel to enable the entire girth to stretch with the horse as it works. In addition this girth features a curved shape, which reduces the width of material behind the horse’s elbows helping to prevent pinching of the horse’s skin.
Sizes: 24”/60cm–56”/140cm Colours: Black, brown RRP: £34.99
Back on Track
Hy Equestrian
www.backontrack.com/uk/home
+44 (0)1522 529206
Hy-Equestrian.com
Bucas (Zebra Products)
Ideal & WRS Company Ltd
+44 (0)1352 763350
+44 (0)1922 620233
www.bucas.com
www.idealsaddle.com
B Jenkinsons
John Whitaker International
+44 (0)1924 454681
www.jenkinsonsequestrian.co.uk
+44 (0)1706 340500
www.johnwhitaker.com
Chillout Horsewear Ltd
Karoo Equine
www.chillouthorsewear.co.uk
+44 (0)1706 221628
www.karooequine.com
Field House Riding Equipment Ltd (Professional Dressage Solutions)
Paddock Sports UK Limited +44 (0)1889 597213/ +44 (0)7879 811894
+44 (0)1922 638094
www.paddocksportsuk.com
www.gfsriding.co.uk
Snuggy Hoods
Harry Dabbs (Thermatex)
+44 (0)1225 783399
www.snuggyhoods.com
+44 (0)1239 614648
Weatherbeeta Ltd
www.thermatex.co.uk
+44 (0)1295 226900
Website: N/A
Coming next month.... In the July issue, Let’s Talk Products looks at jodhpurs, breeches and over trousers. There are plenty of new and updated products on the market so if you want to get involved and haven’t yet received an invitation to take part email letstalkproducts@ebmonthly.co.uk.
June 2015 www.ebmonthly.co.uk
Equestrian 51 Business
business advice
Ask the expert This month’s business experts answer key questions on secure card payments plus the ins and outs of retail finance. To ask your questions simply email editorial@ebmonthly.co.uk and we’ll find a trade or business expert to help.
Who is the expert?
Q
What is the most secure way to handle payments in my tack shop?
A
Lyndsay Harben Sales and marketing director at Markadis Ltd Founded in 2014, Markadis Ltd is a merchant card payment provider that offers face-to-face, on the road, pay by phone and ecommerce card acceptance solutions for merchants across the UK. Lyndsay has spent most of her career in the payments industry, consisting of more than ten years’ experience in merchant acquiring, prepaid card issuing, regulation of cards businesses and portfolio management. Tel: +44 (0)2087 050760 info@markadis.com www.markadis.com
52 Equestrian June 2015 Business www.ebmonthly.co.uk
Lynday answers:
The most secure way is to accept card payments. It reduces the risk of incorrectly counting received cash or giving the wrong change and with the increasing number of forged coins in circulation it reduces the hassle of exchanging these at your bank for valid currency. Additionally most banks will charge to process cheques and for cash deposits, thereby reducing your income, so it is in your interests financially. Of course there are some risks with card payments, but if you provide valid goods and services in good faith you’ll get paid promptly in the most secure way possible by direct transfer to your bank account.
Q
My saddlers go out on the road – is there a way for them to take card payments while visiting clients?
A
Yes there is. There are secure card payment terminals that can be used in the field. They rely on the same mobile phone networks that support mobile phones but do
not need the same strength of signal that your mobile phone requires nor are they tied to a single network. Although there is not universal coverage and I am sure that there are places where no signal is available, it is worth checking to see if your area has reasonable coverage to see if this would work for you. You can do this by seeing if you have a mobile phone signal at the majority of your customers’ locations. If you do, you can have a card payment machine travel with your saddlers and they can take card payments wherever they are working ‘on the road’. You can also use a card payment machine to accept a telephone order so that once the work is completed the customer’s card details can be phoned in to your office and the payment provided that way although this will be a little more expensive to process.
fairly poor – would this affect my payment processes?
A
Thankfully card payment machines can use traditional telephone connections so there’s no need for an internet connection to accept card payments. However up-to-date payment service providers use web-based services to provide you with information on your account and to alert you to changes. You may find that access to these account management services is not convenient via a poor connection and should ensure that they have a good customer support service in place with the option for paper-based account statements.
Q
What is contactless payment and do I need it for my shop?
A
Contactless payment is designed to make small value transactions easier for shops that have a high footfall or peaks of demand where large numbers of payments must be taken in a short time. When a contactless transaction is made the customer taps their card on the card payment machine and the payment transaction is completed without the need for a PIN to be entered. There is a cap on the value of the transaction which is currently £20 rising to £30 later in the year. If your shop needs that sort of payment service, then make sure your service provider supports this. However it is worth noting that in the near future all payment machines will have this capability and most cards and many mobile phones will be able to make contactless payments too. You should not be paying any extra for this facility and in some cases the cost of servicing very low value transactions will make it worth your while encouraging your customers to use contactless payment. A good payment service provider will advise you on the monetary benefits of contactless cards to help you make the decision about how and when to encourage your customers to use them.
Q
Due to my rural location, my internet connection is
Q A
Who else could use mobile payment services?
Of course mobile payment services are not just for tack shops or saddlers on the road, they can be used for feed merchants, blacksmiths, vets, horse physiotherapists, transport companies and just about anyone who needs to process a payment quickly and conveniently – both for the seller and the buyer! If you want to find out more about the right card payment terminal for your business then one of our team at Markadis is happy to discuss this and provide you with a free no obligation quote.
business advice
Equestrian Retail Trade Panel Our Ask the Experts feature consults leading business experts on a variety of subjects, but of course by successfully running your own equestrian business, you’re an expert in your own right! As such, you can have your say.
Who is the expert?
George Miller Sales director of Omni Capital Retail Finance Omni Capital Retail Finance (OCRF) is an independent retail finance company. We are privately funded and, unlike the high street banks, can offer competitive finance on flexible and highly attractive terms. Retail finance enables businesses to offer their customers the ability to pay for goods and services in monthly instalments. Tell: + 44(0)3332 408318 sales@ocrf.co.uk www.omnicapitalretailfinance.co.uk
Q A
Equestrian Business magazine invites you to become a part of our Equestrian Retail Trade panel. This will involve you giving your views on subjects that we cover within the publication and online, plus reviewing products from equestrian manufacturers with a retailer’s hat on, rather than directly as a consumer. This is your chance to have your say, get answers to questions you would really like to ask
What do you offer retailers and why is it of benefit?
Retail Finance is of particular benefit to sports and leisure retailers, where the cost of purchases are often expensive. Benefits include: ❚ Allowing customers to purchase products immediately rather than save-up for them. ❚ Enabling customers to trade up to better quality or more desirable products that would previously have been out of their price range. ❚ Allowing you to upsell – typically, finance customers spend on average 30% more than non-finance customers. ❚ Increasing your business – many of our partners have increased their sales by more than 60%. This has allowed them to expand and grow their businesses.
Q
What type of products in the equestrian or country sector could be sold on finance?
A
Our finance packages are very flexible and allow qualifying customers spending above £250 to apply. Finance can be used on one expensive item such as a saddle, or, alternatively, for a mixture of items such as a helmet, horse rug and safety equipment which, in total, can cost between £250 and £25,000.
Q
Is buying on finance becoming more popular?
manufacturers and to give your valuable feedback on the products you sell. If you would like to get involved please email vanessa@ ebmonthly.co.uk, so you can join the ever-growing panel of retail experts. And don’t worry, it won’t take up lots of time. We will simply email you from time-to-time and your responses should not take up more than ten minutes or so of your time.
For more information contact: +44 (0)1953 850678 or email Vanessa@ebmonthly.co.uk
Lots of UK high street retailers offer credit, so why not equestrian retailers?
A
Yes, buying on finance is becoming more popular, especially in the sports and leisure industry where equipment can be expensive. Customers are more aware of finance with lots of High Street retailers advertising credit facilities. Finance is also more accessible than ever. The application process though our state-of-the-art fulfilment system – OmniPort – is online and completely paperless, giving you the flexibility to transact in-store, online or via mail order. Applications take only a few minutes and responses are delivered in under 30 seconds.
Q
How do you ensure the customer keeps to the payment agreement?
A
Once a customer is accepted for credit, they e-sign their credit agreement and a Direct Debit is set up. It is our responsibility to collect the repayments from the customer. We pay the retailer the full cost of the product, the day after goods
are dispatched. This can improve your cashflow, with faster settlements than payments taken on credit cards.
Q A
How much does it cost?
OCRF offers a no-cost proposition to retailers. There is no initial sign-up fee, no on-going processing costs – even for a declined application – and no ‘3rd Party’ subscription costs, such as a trade association membership.
send in your questions To put your questions to an expert simply email editorial@ebmonthly. co.uk. We will search out the best person to answer your question, so you can get the best advice.
June 2015 www.ebmonthly.co.uk
Equestrian 53 Business
business matters
the ‘c’ word
Mark Lumsdon-Taylor not on the ‘C word’ but several words beginning with the letter ‘c’! Mark Lumsdon-Taylor ❚ Director of Finance and Resources, the Hadlow Group He attended Keele University where he read Law and Economics. ❚ On leaving, he joined Macintyre Hudson a leading London accountancy firm undertook an ACA training contract and quickly rose to become a director of audit. ❚ Joined Hadlow College with an initial brief as a ‘troubleshooter’ to design and implement fiscal recovery and to effect change within the College’s central services. ❚ Appointed Director of Finance & Resources in 2004 after extensive work involving further recovery and reorganisation of the college’s activities, (Hadlow is rated Outstanding by Ofsted) ❚ Awarded Accountancy Age UK Finance Director of the Year (Public Sector) in 2007, was a runner up in 2010 and was shortlisted for the 2013 Award. In 2008, Hadlow College was awarded the title ‘KEIBA Large Company of the Year’ for its performance in business. Awarded the Business Finance Awards 2014 title ‘UK Finance Director of the Year Public Sector and Voluntary’. ❚ Shortlisted for the Institute of Directors’ London and the South East Young Director of the Year Award 2014 and the Institute of Directors’ London and the South East Chairman’s Award for Leadership in Corporate Responsibility 2014.
“A business that is committed will go the extra mile to fulfil client’s particular needs” 54 Equestrian June 2015 Business www.ebmonthly.co.uk
Musing about the essential foundations of business for a talk I was giving, it occurred to me how many words describing underpinning structures commence with the letter ‘C’.
will outperform job descriptions, take on challenges and work towards finding workable solutions.
Consolidation: ‘growth’ for
business terms? It is intrinsic values that help to create staff loyalty. Culture creates customer loyalty related to the belief that the business is based on integrity, honesty, fairness and desire to do a good job. More broadly, culture helps to determine identity, creates links and aids integration.
the sake of simply getting bigger is a disaster in the making! What is the point of getting bigger unless the strategic planning – product, place, price and promotion – results in enhanced profitability? Consolidation should increase profits without necessarily growing larger: it should concentrate energies, improve focus and result in exemplar standards throughout the organisation.
Communications:
Consistency: this is
not that many years ago ‘communications’ were perceived as ‘letters’ and ‘the telephone’. Now the modes of communication – passing messages – are increasingly diverse and the method chosen will very much depend on the addressee and their relationship with the subject. Communicating within the business is important, especially when the business demonstrates exponential growth. ‘Internal Communications’ directly relate to the Culture of the business. Communications may be formal, informal, horizontal or vertical: the larger and/or more diverse the business, the broader the communications. Good communications provide positive messages that create goodwill. Poor communications create barriers. Lack of communication is a death knell to business! By the same token, overloaded communication can be the nail in the coffin of any business!
something that matters from the very top of the organisation and run throughout all levels. We want consistency from our suppliers and we want our clients to be consistent. Customers who liked a product the first time – and who can rely on consistent quality – purchase consistently!
Culture: how to define it in
Commitment: this is surely demonstrated by ‘actions’. The business is Committed to exemplar standards. Committed staff will comply with the same standards. A business that is Committed will go the extra mile to fulfil client’s particular needs. Staff who are Committed
Capitalise: ability to calculate the current value of an asset – or reserve funds – and convert it into capital.
Challenges: every business faces challenges. Identifying and mitigating risk is a challenge. The speed of technological and economic changes can mean that something that worked last week – yesterday – even this morning – may not work this afternoon! Challenges involving
problem-solving should be a positive experience and unifying and result in creative thinking. Challenges are only dangerous when they are perceived as ‘negative’ and are allowed to reduce morale.
Complexities: no business is entirely ‘simple’. Complexity demands sufficient capacity – another ‘c-word’ – to deal with the ‘issue’ before it becomes a crisis.
Concentration: it might seem strange to include a word that indicates ability to focus attention on a single ‘issue’ – possibly one that must be sorted irrespective of constant interruptions. Ability to concentrate in today’s often fast and noisy working environment is a big asset in any business. Compliance: is increasingly comprehensive and, in business terms, our need to comply has never been greater. We are required to fulfil the terms of multiple legislation, rules and regulations; meet the demands of accepted practices; fulfil the terms of contracts. Failure to comply may be intentional or through ignorance or as a result of neglect. Intended or unintended, whatever the reason, retribution, in various unpleasant forms, will almost undoubtedly follow! Credit: something needed by every business. Creditworthy is a plus; the business is considered financially sound, thus a good risk and expected to be able to repay the loan. A company that doesn’t enjoy that description will have trouble raising capital and when it is offered, the terms offered are likely to be punitive. I am sure readers have a lot more C – words that help to define business – confidence, counsellor, creativity and credentials spring to mind!
If you're not supporting your advertising with PR
Your customers are only seeing half the picture. The right PR activity adds real credibility to your advertising; editorial coverage is seen as more reputable, trustworthy and perceived by your potential customers to be more independent, than advertising. So every time you spend money placing an advert and you don’t support it it with at least a press release, you’re missing a major opportunity to let your potential customers know that crucial little bit more about you and your products. But there’s more to successful PR than just a press release. Successful PR is about doing things at the right time, to the right people, using the right media, for the right reasons.
So, if your PR doesn’t do all that, time after time, then you need to talk to PressPoint.
www.presspoint.co.uk
01953 851513
June 2015 www.ebmonthly.co.uk
Equestrian 55 Business
ken lyndon-dykes
The evolution of language
Ken has a go at keeping up with the ‘yoof’, reflecting on changing modern language, the growth of text speak and its impact on business. Why is it that, with so many different ways of communicating, we so often fail to make our messages clear? The fact that we are bombarded by dozens (no – hundreds!) of emails on a daily basis doesn’t necessarily mean that the text is lucid and tells us what we want to know. And yes, I understand the use of databases – no doubt produced at considerable expense – appears to be a good way of circulating information but I do wonder how many recipients are genuinely interested. I always feel obliged to glance through ‘Round Robin’ emails – which takes time. Very rarely do I open an email of this type and discover it to be of genuine interest to us! Surely investigation of the time allocated, and how much of it is wasted and how much of it is productive, would be a worthy subject for a PhD? I joke not! A friend of mine, an ex-WREN officer, prides herself on writing letters by hand – and she has legible writing too! I have never enjoyed writing letters although I perceive their value in some circumstances: commiserations, congratulations, sympathy, and so on. Watching children busy on their mobiles sending text messages – even though they are sitting next to one another – still amazes me! What surprises me even more is my inability to understand the language employed – and the abbreviations used are well beyond my powers of interpretation! I heard teen language described as ‘new-fangled slang’. I am told that some professors and linguists claim that, far from destroying the English language, the ‘new slang’ is innovating and enriching the language. That is as maybe but that doesn’t eliminate the need for a specific
56 Equestrian June 2015 Business www.ebmonthly.co.uk
dictionary! I recall it was once quite trendy to speak the way people wrote: nowadays the number of subtexts used makes that impossible. Well – LOL– my ability with modern language indicates that we should be ‘laughing out loud! There being many different interpretations of WLF, I am told this can confuse the most advanced user of text language. I understand the most popular is ‘with the lady friend’! Bearing in mind that teenagers – and their parents – are frequent visitors to tack shops and saddlery outlets, I wonder if job descriptions for staff should include ability to deal with text language? OMG – that is an old one that readers will recall – but LOL – perhaps we really do need to update our thinking? I don’t like text language and my spoken English is somewhat dated: I describe a superb saddle as ‘super’! A young friend tells me that numerous businesses have been set up purely as slang translators – not for teenagers wanting to extend their text vocabularies but for business people who find it necessary to update their
language skills! I can see that VBD – ‘very big deal’ might be useful – if YGTI – ‘you get the idea’. Perhaps we should all upgrade QAP – ‘as quickly as possible’ – just INCYDK (‘in case you didn’t know’!). I occasionally describe something as ‘the bees’ knees ‘which apparently dates from the 1920s. I enjoyed Barry Humphries speaking ‘Strine’ and he was probably responsible for the English adopting ‘barbie’ – not in relation to the blondehaired doll but with reference to barbecue when beefburgers were accompanied with ‘tinnies’ and everyone was wearing their ‘sunnies’. I am told Pony Club and Riding Club members make use of FOMHL – fell off my horse laughing – and FTC - forgot the carrots – and MOMH– Master of the muck heap. I rather like UD – unplanned dismount. The one retailers – and equine trainers, instructors, vets, farriers and the rest -– need to know about: OOM – out of money! Oops! Maybe that resulted from MHTS – more horses than sense! Language changes are often here
KEN LYNDON-DYKES ❚ Ex-international level three-day-event rider. ❚ Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, ❚ Owns and runs SaddleWorld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes. ❚ He is also well-known as an inspirational and interesting lecturer/speaker. and gone tomorrow. Everything evolves – but what goes around comes around. I will conclude on this platitudinous note: suffice to say that a surprising number of books (dictionaries!) are available on the subject of ‘slang’ – and (so I am told) a number of CDs. Surely it cannot be as difficult as learning Chinese or Russian? (I feel I am getting the hang of it! AATF– always and totally forever – but I guess ABD – already been done. And now I am AFK – away from keyboard!
suppliers Directory To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each. A sixth insertion is then added free of charge, producing a net cost of just £16.60 each. Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk
Dodson and Horrell +44 (0)1832 737300 www.dodsonandhorrell.com
Fynalite +44 (0)1789 764848 www.fynalite.co.uk
Horseware Ireland +353 42 9389000 www.horseware.com
Merial Animal Health Ltd +44 (0)1279 775858 www.merial.com
Spartan Equestrian Products +44 (0)1474 705065 www.spartanequestrian.com
Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com
Dog Rocks +44 (0)1628 822 243 www.dogrocks.co.uk
Gain Horse Feeds +44 (0)7912 197000 www.gainhorsefeeds.co.uk
Horslyx +44 (0)16973 32592 www.horslyx.co.uk
Mirrors for Training +44 (0)1902 791207 www.mirrorsfortraining.co.uk
Spoga + Gafa +44 (0)208 6818166 www.spogagafa.com
Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk
Durango +1 740-753-1951 www.DurangoBoot.com
Global Herbs +44 (0)1243 773363 www.globalherbs.co.uk
New Equine Wear Hucklesby Associates +44 (0)1172 303700 +44 (0)1362 696309 www.hucklesbyassociates.co.uk www.newequinewear.co.uk
Albedo100 UK Ltd +44 (0)113 3955266 www.albedo100.co.uk
Earlswood Supplies +44 (0)8450 171351 www.earlswood-supplies.com
Golly Galoshes +44 (0)7585 557775 www.gollygaloshes.com
Eazitools Equestrian +44 (0)1302 746077 www.eazitools.co.uk
Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk
Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334 www.rockall.info
EQ Life Magazine +44 (0)1953 852946 ww.eqlife.co.uk
Griffin Nuumed +44 (0)1458 210324 www.nuumed.co.uk
Allen and Page +44 (0)1362 822900 www.allenandpage.com Andover Healthcare, Inc. +1 978 4650044 www.andoverhealthcare.com
Animal Health Company Equestrian Creative Network +44 (0)1787 476400 www.equinehealthandherbal.co.uk www.equestriancreativenetwork.com Equi-Ads B Jenkinson & Sons Ltd +44 (0)1738 567700 +44 (0)1924 454681 www.equiads.net www.elico.co.uk Equimat Baileys Horse Feeds +44 (0)1536 513456 +44 (0)1371 850247 www.equimat.co.uk wwwbaileyshorsefeeds.co.uk Bedmax Shavings +44 (0)1922 621676 www.bedmaxshavings.com
Equine Speedskip +44 (0)1989 769435 www.equinespeedskip.com
Brinicombe Equine +44 (0)8700 606206 www.brinicombe-equine.co.uk
Equestrian Supplies +44 (0)1254 831645
British Horse Feeds +44 (0)1765 680300 www.britishhorsefeeds.com Champion + 44 (0)113 2707007 www.championhats.co.uk Charles Owen +44 (0)1978 317777 www.charlesowen.co.uk
Equestrian Vision +44 (0)1403 865320 www.equestrianvision.co.uk EquiAmi Ltd +44 (0)1584 891049 www.equiami.com Equine Management +44 (0)1825 840002 www.equineman.com
Equisafety Ltd Clarendon Equestrian Ltd +44 (0)1516 787182 +44 (0)1825 733361 www.clarendon-equestrian.com www.equisafety.com
Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk Harpley Equestrian +44 (0)115 9611537 info@harpleyequestrian.co.uk www.harpleyequestrian.co.uk
Jack Murphy +44 (0)1768 867590 www.jackmurphy.co.uk Kate Negus +44 (0)1249 740590 www.katenegus.com Keratex +44 (0)1373 827649 www.keratex.com Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk
Haybar +44 (0)1723 882434 www.haybar.co.uk
Kozi Kidz +44 (0)1302 746680 www.kozikidz.co.uk
Hemp Technology Ltd +44 (0)1986 835678 www.hemptechnology.co.uk
Lets Talk Horses + 44 (0)1953 850678 enquiries@letstalkhorses.co.uk
Hilton Herbs Ltd +44 (0)1460 270700 www.hiltonherbs.com
Life Data Labs Inc +1 256 3707555 www.LifeDatalabs.com
Holdsworth PR +44 (0)1903 892060 www.holdsworthpr.co.uk
Likit For orders Westgate EFI +44 (0)1303 872277 www.likit.com
Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com
Littlemax +44 (0)1668 213467 www.littlemaxshavings.com
Horse & Jockey Ltd +44 (0)1981 550467 www.capcover.net
LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz
Parkgate Equestrian +44 (0)1306 631374 www.parkgateequestrian.co.uk Parallax Plastics Ltd +44 (0)115 966 3836 www.parallaxplastics.co.uk Pellet Beds +44 (0)1789 761333 www.pelletbeds.com PelGar +44 (0)1420 80744 www pelgar.co.uk Pfizer Animal Health +44 (0)1304 616161 www.wormingyourhorse.info PressPoint +44 (0)1953 851513 www.presspoint.co.uk Rima Exports +91 972 1504005 rimaexport@gmail.com Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com Rockall +44 (0)121 5558334 www.rockall.info Rockies +44 (0)1606 595025 www.rockies.co.uk
Sportmark by Signam +44 (0)1926 417300 www. sportsmark.co.uk a Stable Safe +44 (0)7500 091650 www.stable-safe.com Stormsure +44 (0)3333 441500 www.stormsure.co.uk a Taurus Footwear and Leathers Ltd +44 (0)1328 851432 www.taurusfootwearandleathers. Tayberry + 44 (0) 2920 464606 www.tayberry.co.uk Toggi +44 (0)113 2707007 www.toggi.com Trelawne Equine Ltd +44 (0)8442 578585 www.trelawneequine.co.uk Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk Vetericyn +353 91 796896 www.vetericyn.com Virbac Animal Health +44 (0)1359 243243 www.equimax-tabs.com
W F Young, Inc Saracen Horse Feeds +001 413 526 9999 + 44 (0)1622 718 487 www.absorbine.co.uk www.saracen-horse-feeds.co.uk Wahl Seaquim +44 (0)1227 740555 +353 (0)8623 64609 www.wahl.co.uk www.seaquimequine.net Westgate EFI Ltd Science Supplements +44 (0)1303 872277 +44 (0)8456 800606
Classic Showjumps +44 (0)161 765 2010 / 2014 www.classicshowjumps.com
Exo2 +44 (0)1335 372600 www.exo2.co.uk
Horsefair +44 (0)1264 811425 www.horsefair.co.uk
Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk
Clipper Sharp +44 (0)1823 681076 www.clippersharp.comt
Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com
Horse First Ltd +44 (0)2830 848844 www.horsefirst.neta
www.sciencesupplements.co.uk Westgate Labs +44 (0)1670791994 Silvermoor www.westgatelabs.co.uk +44 (0)1665 602587
Cox Agri +44 (0)845 600 8081 www.coxagri.com
Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk
Horse Health Trade +44 (0)2380 814360 www.horsehealthtrade.co.uk
Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com
Smart Grooming +44 (0)1823 681076
Worklite Ltd +44 (0)1279 418052 www.work-lite.com
Horses with Attitude +44 (0)1274 852139 www.horseswithattitude.co.uk
Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk
Solocomb +44 (0)1235 511358 www.solocomb.co.uk
Your Gift Horse +44 (0)1454 510102 www.yourgifthorse.com a
Creative Equine Marketing Friendship Estates +44 (0)780 3728646 +44 (0)1302 700220 www.creativeequinemarketing.co.uk www.friendshipestates.co.uk
www.silvermoor.com
June 2015 www.ebmonthly.co.uk
Equestrian 57 Business
interview
5 minutes with...
Martin Balmer
from Trilanco Introduce your company please:
Trilanco is the UK’s largest animal health and equine products wholesaler. We’re based in Poulton-le-Fylde and supply retailers all over the UK and beyond with over 12,000 products from the leading suppliers all over the world. We do carry a lot of equine products, but also stock pet and agricultural lines to ensure that we can cater for all of our retail customers’ needs. We employ 73 people, which includes six ASMs that cover the UK and Ireland, and also includes our own delivery drivers who deliver all across the UK each week in our own fleet of vehicles.
How has the equestrian industry changed over your career? There have been a lot of changes since I started in the industry, but I have seen a big move into EPOS systems and online ordering. I’ve also noticed that retailers are becoming a lot more customer focused, which has to be good for the consumer.
What was your career path that led to this point? Being a family business, I started sweeping the warehouse and unloading vehicles and have moved up through different areas of the business to where I am now. I have worked in every department in the company and have thoroughly enjoyed it – I also feel it’s been a really important learning process as I understand how each area works, what’s possible and also how we can improve things for our team as well as our customers.
caught your eye recently? I had the honour of meeting Natasha Baker a few years ago – she is a truly inspiring person and you can’t help but to be blown away by what she’s achieved. As for product innovations that have caught my eye, there are so many good products on the market it’s hard to choose! I have to say that one of our own lines, the Easidri Grooming Towel, stands out as it is SO useful. After washing and grooming one of our horses, I realised that it really is a godsend. It makes life so much easier as the horse can go from wet to dry in no time at all and it works very well on my Bearded Collie, Rosie, too. It’s a simple product but it’s really effective and our customers love it. The feedback on the Easidri products is incredible.
What do you think is the secret to Trilanco’s success? There are lots of aspects to our business that our customers like…but I really think that always keeping our focus on them, our customers, has helped enormously. We’re a wholesaler, so it’s our job to supply our customers with what they want from a range of suppliers in a timely fashion, to make their lives easier. We do this by holding good stocks of the products we sell, offering great delivery options
M a rtin Balmer through carriage paid orders and van runs to low cost postage on other orders. We make it easy to order through our estore, the phone and our ASMs, which our customers really appreciate. We also provide information about the latest offers so customers can really make the most of great opportunities. We also pride ourselves on being helpful, honest and friendly – people deal with people, and we know this.
What are you most proud of about your company? That we are still a private family business.
Where do you see your business in the next ten years? Being the best that we can be and delivering excellence right across the business, oh and I’ll be 60 then too!
What equestrian or business innovations have
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58 Equestrian May June 2015 Business www.ebmonthly.co.uk
Quickfire questions: What do you do in your spare time? Watch both my children play sport and walk my dog. What would be your ‘death row meal’? A great fish meal. What was the last song or album you bought/ downloaded? Running trax 2014. What was the last movie you watched? I’m embarrassed to say 50 Shades of Grey. Well, I am grey and will be 50 this year... Describe yourself in three words? Busy, busy, busy. When you were a child, what did you want to be when you grew up? A soldier. If you were a horse, who would you be and why? Red Rum, he was nearly discarded due to a bone disease before becoming a legend. Just goes to prove you never give up and you can overcome adversity. What is your dream car? A red Ferrari, any would do. To find out more about Trilanco, see www.trilanco. com or call 01253 888188.
June 2015 www.ebmonthly.co.uk
Equestrian 59 Business
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June 2015 www.ebmonthly.co.uk
Equestrian 60 Business