Equestrian Business Monthly June 2014 Issue

JUNE 2014 Issue 145

Page 13

Saddlery & leather care Shop fitting & EPOS Hoof & leg care

Monthly

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INSIDE THIS ISSUE 4 NEWS

38 SHOPFITTING

8 HOOF & LEG CARE Summer focus

13 BEST OF BRITISH In praise of British manufacturing

Store layout & EPoS

40 BUSINESS MATTERS PR & Marketing

www.earlswoodsupplies.com

42 SUPPLIERS DIRECTORY

26 LET’S TALK PRODUCTS

s r nD er ou te A % rD t i i 5 o Vis ebs e 1. line atting w V w ei on er m ne rec on g rubb t din un* exclu o c Dis

QuAlity without compromise

Numnahs and saddle pads

• • • • •

31 KEN LYNDONDYKES

Contemplating GM crops

32 SELLING SADDLES

Leather products

35 LAUNCH IT

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Acopia, Fieldhouse & Horsecrocz

Low carriage paid order value Dedicated account managers Monthly offers No minimum order Next day delivery available

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On the cover Image courtesy of Equetech

BUSINESS Editor: Vanessa Britton editorial@ebmonthly.co.uk

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Earlswood June advert -13.4cm x 9.2cm.indd 1

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Disclaimer

Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business Monthly nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

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UK NEWS

FORWARD FEATURES July

If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet @EBMonthly

A round-up of the UK’s equestrian trade news

* Summer healthcare updates * Allergies and intolerances * Tack and feed room necessities * Great grooming essentials * Business matters: * Let’s talk products: jodhpurs, breeches and over-trousers

Spoga innovation entry deadline upcoming

August

* Seasonal supplements from summer to autumn * Equipment for the horse * Talking therapy: hot, cold, massage and machines * Bulking up sales: smallholder and pets * Business Matters * Let’s talk products: winter rugs Our media pack and a full list of features for 2014 is available. To get your hands on either of these, email: allison@ebmonthly. co.uk. Furthermore, give us a call and see what we can do for you over the next 12 months.

The aim of the spoga horse Innovation Award is to discover today’s and tomorrow’s innovations for horse and rider and to sustainably promote the equestrian sport industry.

This autumn the Award will be presented for the 14th time.

Exhibitors can still submit one or more products for entry to the award competition up until June 30. The award is presented

by Koelnmesse together with its media partner, the trade publication, equitrends, in the three categories ‘Horse & Stable’, ‘Riders’, and ‘Saddles & Accessories’. A jury and the trade audience of the spoga horse will select the winners from 15 nominees during the fair and tribute will be paid to the winners during the award ceremony.

The spoga horse Innovation Award has in the meantime

become tradition and enjoys increasing popularity. In autumn 2013, the jury was spoilt for choice between the 49 innovative products that had been submitted for entry and once again it’s likely to be an unenviable task this year for the expert jury that comprises of representatives from the trade, specialised press and world of science. The five nominations per category will be announced in mid-August. The nominated products will be presented during the fair in the Innovation Award Nominees Gallery at Stand G-9 in Hall 4.2.

In order to further promote the innovative approach of the fair, the framework conditions of the competition have been extended.

For example for the first time in 2014, all of the submitted products will be exhibited or illustrated in the Innovation

Award Area on the Boulevard in front of Hall 4.2 in addition to on the Innovation Award Nominees Gallery. A unique opportunity for a first-class, free and attentiongrabbing secondary placement for all participants. Also new in 2014: a prize for second place will be awarded in each category. This means that six Innovation Awards will be presented in total.

The award ceremony is scheduled to take place on Tuesday, 2 September 2014 at 12.00 noon in the Innovation Award Nominees Gallery at Stand G-9 in Hall 4.2.

The spoga horse 2014 is open to trade visitors on 31 August and 1 September from 09:00 a.m. to 06:00 p.m. and on 2 September from 09:00 a.m. to 05:00 p.m.

Further information is available at www.spogahorse.com.

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New base for HRH The Princess Royal awards outstanding achiever Global Herbs

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Joanna Heard, from Cirencester Saddlers, has been recognised for her accomplishments through learning by Her Royal Highness The Princess Royal and the Worshipful Company of Saddlers’ at an awards ceremony at Buckingham Palace.

The Princess Royal has presented the awards – which forms part of the annual City & Guilds Prince Philip Medal ceremony – since she took over from her father, His Royal Highness The Duke of Edinburgh, as President of the City and Guilds of London Institute in June 2011.

Joanna Heard was recognised for the very high standard of her practical work in Bridle, Saddle and Harness making. Speaking about her success, Joanna said that it was a great honour to

Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

receive this award and made all the more special to be presented

by Her Royal Highness The Princess Royal at Buckingham Palace.

Joanna Heard receiving her award from HRH The Princess Royal

After being affected by flooding in February, supplement specialist Global Herbs Ltd has recently relocated to new premises in Chichester.

Having being based in Lavant for over nine years, the move has come at an exciting time for the company which has just launched a brand new pet range to complement the already wellestablished equine products and chicken care range. The move to Terminus Road, Chichester offers the company greater space for expansion as well as the advantage of more accessible transport links.

Steve Jenkins, marketing manager at Global Herbs, said: “We are looking forward to being part of the growing business community in Chichester and taking our own operation to exciting new levels.”

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UK NEWS

Building Anglo-French relations Duff switches to Matchmakers The British Equestrian Trade Association is offering companies the opportunity to develop their export potential and build contacts within the French equestrian business community through a two-day event designed to showcase the best of British and French products and services.

BETA will join UK partners United Kingdom Trade & Investment (UKTI) and The Equestrian Index and French partners Calvados Stratégie, France Galop, Hippolia, CCI Caen Normandie, CCI International Normandie and Yorne Development in organising a collaborative Business at the Races programme.

The initiative will take place in Normandy from 3-4 July in the run-up to the World Equestrian Games. This will follow an evening get-together and briefing on French business culture on July 2.

Participants will take part in visits to the National Equine Imaging Centre and the prestigious racecourse in Deauville, as well as enjoying

a networking reception with French industry contacts and benefiting from a highly effective B2B programme, which includes one-to-one business meetings with potential key partners.

“The event offers a tremendous opportunity for businesses in the UK wishing to reach out to the French market,” said BETA executive director Claire Williams. “Over the past 20 years, there has been a sharp increase in France’s equestrian activity, with just over 1.5 million people claiming to horse-ride on a regular basis.

“Its Fédération Française d’Equitation is the third most important Olympic federation in France, with an estimated annual turnover of €12.3 billion.

We are extremely excited about being able to offer this chance to members of the British equestrian industry.”

Places for the event are available at a cost of £200 per company.

For further information or to book a place, please contact Justine Barker, deputy trade adviser, UKTI France. Telephone +33 1 44 51 33 93, or email Justine.barker@fco.gov.uk.

Easibed welcomes Jess to the team Equine bedding manufacturer easibed has welcomed Jess Forgie on board as account manager. Jess, who lives in Shropshire, is the latest addition to the easi-sales team and will be working across both easibed and easichick – a poultry bedding.

The 25-year-old’s first insight into the equestrian industry was at age 11 when she looked after four other horses in return for keeping her first horse at a local stable yard. Later on, Jess developed herself further as a rider and got a job riding young horses preparing them for their gradings with the Holsteiner Verband before going on to work at Twemlows Hall Stud. Here she worked closely with the on-site reproduction vet as an AI technician and also assisting with embryo transfers.

More recently Jess worked as a retail supervisor and equine specialist for Wynnstay Group Plc, an agricultural supply company, where she gained

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extensive industry and customer knowledge.

Jess said: “I think a combination of all of my previous experience has prepared me for the job at easibed. I have had a passion for all things horse since the age of 11 and my enthusiasm and drive will hopefully give me a great grounding for the challenges the role at easibed will bring.”

Jess is looking forward to meeting and talking with many of easibed’s new and existing customers over the coming months.

Matchmakers International has announced the appointment of Phil Duff as a Non-Executive Director as of May 1. With over 30 years’ experience in the equestrian industry, most recently as managing director of Ariat Europe, Phil has a longstanding record with leading equestrian and country lifestyle brands. His entrepreneurial skills helped establish Ariat as a premier footwear brand in the UK and Eire and he was instrumental in the growth of the company into Europe and beyond.

Both Edward Wakefield and Oliver Hoare, Co-Chairmen of Matchmakers International are looking forward to welcoming Phil to the team.

“We are absolutely delighted that Phil has agreed to join the Matchmakers Board,” says Edward. “His knowledge, relationships and experience will be invaluable as, with the benefit of new investment, Matchmakers continues its renewed focus on outstanding product, great brands and first class customer service.”

As a past chairman of BETA, Phil

will bring a wealth of expertise to his role. “Matchmakers represent a family of iconic brands that are steeped in tradition and history,” he comments. “I am looking forward to influencing their return to prominence in the market, both in the UK and further afield. There is determination, energy and vision amongst the new team here and I am confident that they can exceed expectation at every level.”

Phil Duff

Black Country trade open day Black Country Saddles is holding an open day for all trade customers to visit the head office and workshop in Cannock, Staffordshire.

The Open Day will take place on Wednesday, June 25 from 10am to 4pm with a champagne reception on arrival.

This is a great chance to view the exciting Black Country Saddle collection including various newcomers recently introduced to the range such as the Solare, the Tra Li, the Classic Show

Saddle, Poppy Show Saddle and the Ballina.

As well as business partners Rob Cullen and John Hartley being in attendance, Eurotrees managing partner Pete Dutton will also be there to go through any questions on the trees used in the manufacturing of the Black Country Saddles as well as having various samples on show.

For more information or to confirm your place contact Black Country Saddles on +44(0)1543 578243.

Support for laminitis research

Jess Forgie

Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

Dee Pollard, based at the Animal Health Trust, is investigating management factors which may contribute to the development or recurrence of laminitis.

Her study aims to recruit a nationwide database of horse and pony owners via a dedicated website and collect information on a monthly basis over a twoyear period. Recruitment and

retention of owners is vital to the success of the study’s aim to significantly reduce the impact of this debilitating welfare problem. Support from national businesses and suppliers, in the form of sponsored incentives, would be greatly appreciated.

If you can help please contact Dee on 01638 751000 (ext 1506) or dpollard@aht.org.uk

UK NEWS

W E N

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Introducing the new EQUEST 700kg syringe (for horses great and small) Now in a new, ergonomically designed, dial-a-dose syringe, EQUEST & EQUEST PRAMOX can treat horses weighing up to 700kg in a single syringe.

EQUEST & EQUEST PRAMOX are now both approved for use in pregnant and lactating mares.

Speak to your Zoetis Account Manager for more information and advise horse owners about sustainable worm control.

Single dose treatment for a broad range of internal parasites Further information is available from: Zoetis UK Ltd, Walton Oaks , Tadworth, Surrey KT20 7NS. EQUEST & EQUEST PRAMOX are registered trademarks of Zoetis Ltd. EQUEST contains moxidectin. EQUEST PRAMOX contains moxidectin and praziquantel. Advice on the use of this or alternative medicines must be sought from the medicine prescriber. Use medicines responsibly. www.noah.co.uk/responsible POM-VPS Date of preparation: March 2014 AH 136/14

*Standard network charges apply. By responding to this text you are consenting to your data being held either within or outside the EEA and processed by or on behalf of Zoetis to administer and manage any matters relating to Zoetis’s future activities or initiatives. For our full privacy policy visit www.zoetis.com

Hoof and leg care

On a safe footing We look set fair for another glorious summer and whilst that’s certainly nothing to sniff at, it’s important to remember that the resultant hard ground can lead to hoof and leg problems in horses.

We look at the issues likely to be faced and the products available across the board.

L

ong, wet winters followed by hot, dry summers present horse owners with a variety of challenging ground conditions from hard, road-like surfaces to heavy mud, which can bring about tendon, ligament, joint and hoof issues. Many believe the trend for long, baking summers is set to continue with warmer than usual temperatures and below-average rainfall, and the negative impact on horses’ feet and limbs has already become apparent.

“Horse hoof quality and growth does vary considerably with the weather,” says vet Gemma Coleman from Westover Vets.

“Sudden changes in weather from wet to dry may cause contraction and expansion of the hoof wall leading to the deterioration of any cracks and this in turn can result in pain and lameness,” agrees Rosie Fell from Keratex.

“Situations such as dewy morning grass followed by hot dry summer afternoons mean that hooves become saturated as they take up a lot of moisture too quickly,” she says. “The internal structure of the hooves then expand to accommodate excess water molecules, As the grass dries up throughout the morning, this excess moisture will evaporate out through the hooves very rapidly, causing the previously expanded structures to contract again quickly as moisture leaves the hoof. Cracks then start to appear in the hooves and, as they become softer, there may be problems.”

Ground conditions place similar strains on legs. Ligament and tendon injuries are commonplace and can occur out of the blue.

Lasting for months at a time – sometimes up to a year – and requiring regular veterinary assistance and long periods of rest, such injuries can easily end a professional horse’s career.

A lack of rain will be equally or

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Legs and hooves are increasingly susceptible to damage as the ground firms up

more detrimental for hooves and legs as the ground hardens. Dry conditions lead to excessively hard hoof walls that lose their ‘shock absorbing’ ability and have an increased tendency to crack. “There are various factors that can cause weak hooves, from genetic conditions and hard ground through to previous health issues such as laminitis or hoof abcesses. It is also important to remember that diet will play an essential role in maintaining healthy hoof and skin growth,” says Steve Jenkins of Global Herbs.

Items for effective hoof and leg care can vary from conditioners, dressings and hardeners to barrier creams, powders and supplements. These items vary wildly in price and will have

Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

specific instructions for use, depending on whether they are one-time applications or daily additives. Natural alternatives should always be supplied alongside, giving choice to those customers who may feel strongly about using unnatural ingredients.

Hoof supplements Proper nutrition can play an important role in healthy hoof growth. Alongside external treatments, specially designed hoof supplements can provide additional, internal support, particularly to those horses suffering from or most at risk of dry and brittle hooves. There’s a huge range of products available to retailers and it can be hard to decide what to stock. There are

many hoofcare products on the market, but it is good to select a trusted brand with a range of products that deal with the various hoof challenges faced by customers. Manufacturers spend a lot of time and investment in developing a range of products that complement each other, meet a variety of needs and will work together if required, so take advantage of the research and development that has gone into this.

“Traditionally biotin and seaweed are used to promote healthy growth but calcium, zinc, methionine and protein also have a positive effect on hooves, and are included in Global Herb’s ‘SupaHoof’. It is important to remember that it takes six to nine months for hooves to grow

Extremes of wet and dry can damage hooves

down and so results will only be seen over time,” states Steve Jenkins. Concentrating on the actual ingredients is important, particularly when it comes to being able to accurately advise the customer about the product.

“When it comes to hoof supplements, look at what’s actually in the supplement and the levels that these ingredients are included at per daily dose,” advises Equimins. “Look at the amount that your customer is expected to feed per day as your customers will of course

want value for money. Do your research, speak to customers, ask the manufacturer why you should stock their product over another, look for testimonials and why the products you sell stand out – do they have a money back guarantee, for example. Are the levels of key ingredients greater than in other products? Make sure you have the information at hand and the right products to help your customers come to an informed decision.”

The individual circumstances of the horse in question should be

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Hoof and leg care

The horse BETAbarefoot by numbers Lucy Nicholas of Trelawne Equine explains what needs considering when stocking barefoot products.

Retailers should always emphasise the importance of three elements that the barefoot horse requires when recommending hoof boots for barefoot horses.

■ A good, regular trimming schedule ■ A good diet based on food the horse’s body evolved to thrive on ■ Exercise, including encouraging natural movement in the field and little or no confinement The following tips will also help you provide the best service to customers: 1. All hoof boots require the customer to take the measurement of their horse’s hooves after a fresh trim, and have a growth tolerance built in.

2. Consider purchasing a ‘fit kit’, which some manufacturers offer – this is a set of ‘shells’ that helps customers choose the correct size of boot.

You could rent these kits to customers; in fact, many retailers offer hoof boots to hire or try, in the same way as bit hire. considered before opting for hoof supplements. “The whole diet needs to be assessed and specific supplements recommended based on the diet and forage being fed,” says Lucy Nicholas of Trelawne Equine. “A staple for many bare footers is the MgO and also high strength biotin with methionine and zinc but as with anything

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3. Advise customers to take the hooves’ width and length measurements in mm for accuracy. Boots that only require one measurement (as opposed to length and width) should be looked upon with caution. The width of the hoof should be taken to the widest point; the length is taken to the buttress of the heel so the weight-bearing surface of the hoof is measured.

4. Most horses will measure round or slightly longer than wide. If a customer’s measurements indicate a wider than long hoof or a very long narrow hoof, seek advice from the distributor or manufacturer; supplying pictures of the hooves from the customer will help.

are regarded as fitting ‘below’ the hairline. Below hairline boots are generally the most suitable for competitive or long-distance use, but are also generally the most sensitive to incorrect sizing and fitting.

Boots that are one-piece and cover the coronet band, such as Old Mac G2, Easyboot Trail or Swiss horse boots, are generally easier to size and more tolerant to slight size inaccuracies.

5. There are two main boot categories; above and below the hairline. Soft ‘gaiter’ style fixings are not included in this description, so boots such as Easyboot Epic or Renegades

6. Stock boots that will enable customers to get a really close fit. A good hoof boot will be made of modern materials, with a sole made from a plastic or rubber composite, to give good grip and durability. The upper should be soft above the hairline, but the main shell may be made of a strong flexible plastic or rubber, similar to the boot’s sole around the hoof capsule. Metal should not be used other than for fixings or fastening, and should not be in contact with the horse’s hoof.

feed related care must be taken not to double up on any vitamin or mineral.”

“Recommending a hoof supplement depends on the horse and the individual circumstances, but most people consider hoof supplements when they want to improve the conditions of the horse’s hooves,”

says Equimins. “We stock three different hoof supplements to cater for different needs, to ensure that there’s a supplement to help support healthy growth and one for hooves in need of serious repair.”

When choosing products for a barefoot horse, it is important to understand that hoof boots

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and horses hooves are different shapes and sizes, and just like saddles it is important to ensure the customer has the best boot for the job in hand. Unlike fitting saddles, boots can be fitted from measurements so they can be much easier to tailor. Companies should always be happy to help a retailer advise about suitability of boots and fitting which further increases the success of the sale and confidence in the product.

Being a ‘consumable’ item, boots and sundries for barefoot horses are a good way to gain repeat sales, particularly with comfort pads, an item designed to go inside the boot to help with concussion and give support to the hoof.

Hoof and leg care is essential in ensuring the soundness of a horse and should be as routine to horse owners as feeding and watering. For that reason the significant sector within the market that offers such a wide array of products in this area simply cannot afford to be overlooked. ■

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Keratex Nail Hole Damage Repair COMBAT damage around the nail hole areas with this powerful CLEANSE and REPAIR product; harden & PROTECT the inside of old nail holes & reduce localised stress.

Keratex Hoof Gel A vitamin & mineral-rich seaweed and rosehip supplement with a balanced blend of nutrients Supports healthy skin growth • Deepens coat colour Maintains skin & coat quality • Very cost effective For more information and details of retailer offers contact Allie Tayler, Tel: 01460 270701 Email: tradesales@hiltonherbs.com www.hiltonherbs.com

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June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk For advice call 01373 827649 or email info@keratex.com.

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Hoof and leg care PRODUCT

Cushion and protect

PRODUCT

Tough hooves

New Absorbine Magic Cushion hoof packing cools and cushions bruised soles and sore feet. Thermographic tests show that the all-natural formula starts working to reduce hoof heat in just one hour and cleaning and cushioning properties help keep soles in good condition, even under pads. Magic Cushion can be used on shod and unshod horses, its sticky, spongy texture enables it to mould perfectly to the horse’s sole.

Also available is Magic Cushion Xtreme, containing a higher concentration of ingredients.

Global Herbs SupaHOOF is an economical, fast acting formula to support healthy hoof growth. Made from natural ingredients, SupaHOOF contains special plant material with natural biotin for tough, flexible hooves. Also included in the formula is the essential amino acid methionine, for horn growth, and highly absorbable, chelated zinc. Other plants in this formula help with uptake of calcium, magnesium and phosphorus for superior results.

SupaHOOF can be fed to improve hoof condition, for young stock to promote healthy growth or routinely for strong, resilient hooves.

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Sea and soil

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Strengthen and repair

Hoof & Health is a vitamin and mineral-rich supplement of seaweed and rosehips providing a balanced blend of vital nutrients to support healthy hoof growth, maintain quality skin and coat condition and ensure all-round optimum health.

Research has confirmed that nutrition plays a major role in the development of strong healthy hooves and Hoof & Health is the natural way to provide the vitamins, trace elements and minerals which horses and ponies need to maintain this optimum hoof growth.

Keratex Hoof Hardener will strengthen, repair and protect shod and unshod hooves, restore soundness after sensitive soles and prevent existing cracks from laddering up or across the hooves.

It works by cross-linking the keratins and proteins within the internal structures of the hooves, making hooves stronger from the inside out. The formula is patented and works to improve the integrity of the hoof while encouraging suppleness and flexibility. It helps keeps shoes on and increase the durability of hoof soles, helping to stop hooves being prone to abscess and puncture.

www.hiltonherbs.com

www.keratex.com

PRODUCT

A combined approach

PRODUCT

Keep them supple

Distributed in the UK by Battle, Hayward and Bower Ltd, Farrier’s Formula Hoof Supplement is produced by Life Data Labs, Inc. in the USA and now has a complement: Farrier’s Finish Liquid Hoof Topical.

Grow healthy hooves with Farrier’s Formula: Provide nutrients that enable horses to build strong connective tissue important for healthy hoof structure and growth.

Protect the hooves with Farrier’s Finish: Destroy the ‘hoof eating’ microbes which cause white line disease and thrush and maintain correct hoof capsule moisture balance in all conditions.

Nettex Summer Hoof is a moisturising and strengthening formula that will maintain hoof suppleness whatever the weather does.

Nettex Summer Hoof aids moisture retention in order to prevent splitting, cracking and chipping that commonly affects horses’ feet during the summer months. Highly breathable, the cream can be applied by brush or sponge to the hooves and soles. A blend of keratin, vitamin B6 and glycerine in a white oil base, it penetrates deep into the hoof wall to keep hooves supple and pliable.

www.lifedatalabs.co.uk

www.nettexequine.com

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Best of British

Weathering

THE STORM

After emerging from the worst recession in more than a generation, now is the time for British equestrian manufacturers to look forward to the future with a new confidence.

The debate regarding Britain’s place within the European Union and world at large represents just about the most significant geopolitical football of the day.

Whilst the results of the recent EU elections are unlikely to have any direct or imminent bearing on Britain’s position within that institution, thoughts governing the relevance of British manufacturing in relation to importing remain important.

The economic crisis of 2008 laid bare the shortcomings which had long since undermined the British manufacturing sector, but with the economy showing modest but definitive signs of recovery, the evidence suggests that ‘Made in Britain’ is once again a label on the rise.

By utilising the UK workforce, British companies can make the most of the skills available thanks to a solid educational infrastructure. Apprenticeship schemes, schools, colleges and universities provide a welleducated, highly skilled workforce with a strong work ethic that can make products skilfully as well as possessing the innovation required to develop new ideas.

Made in Britain The ‘country-of-origin’ effect should never be dismissed when it comes to customers’ purchasing behaviour. Research shows that consumers’ broad perceptions of a country, including of its national characteristics, economic and political background, history, traditions, and representative products, combine to create an overall image or stereotype that is then attached to the products of that country. The ‘Made in Britain’ badge is well established as being a positive one in the minds of customers, particularly in a market where craftsmanship and quality count for so much.

Linda Bartlett from SCH Supplies explains that, “Well made, robust items often carry the words ‘Made in Britain’. It also gives people a sense of pride to be supporting a British company.” There is anecdotal evidence to suggest that this desire to ‘back British’ has only increased since the crisis of 2008, particularly with subsequent political utterings about austerity and ‘all being in this together’.

Added to this, there is increased

recognition that merely choosing the cheapest available product often represents a false economy.

“Some customers really do want products made in Britain and will ask specifically if the product is UK-made,” says John Horrell, managing director of Dodson & Horrell. “The expertise, innovation and know-how remains a key selling point within British manufacturing. It’s something we need to sustain and continue to harness and, on the whole, I think we are doing precisely that.”

From managing directors, to factory workers, packaging designers and lorry drivers, the manufacturing industry provides work for millions of people in Britain and the equestrian industry supports tens of thousands. There will always be cheaper products manufactured abroad, but recent investigations are bringing to light the shocking conditions in ‘sweat shop’ style factories. The ‘out of sight, out of mind’ attitude is being forcibly changed. British workers have rights enshrined by law that workforces in developing nations could only dream of.

British benefits So what is it that makes Britain a desirable place for equestrian businesses to operate? Peter Phillips of Abbey England details some of the reasons: “The first and obvious answer to this is that delivery times are so much faster. Secondly, transport costs are reduced and usually minimum order levels are not as high, making it possible to buy small and often, thus better controlling cash flow. With a UK company it is also usually easier to resolve any problems than with a manufacturer located thousands of miles away who may not speak English perfectly.”

The mere fact that the equestrian market in Britain can be described as an industry in its own right goes some way towards underlining the size and value of the sector.

Globally speaking, the market in Britain is a match for any other in the world. British manufacturers are perceived as leaders rather than followers in research and development and offer outstanding product design and performance.

One of the major benefits of being located in this country is

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

13

Best of British

quality control – both of service and products. “Not only are we based in the South West, but the production plant is situated in the same place, allowing full control over the production process and every aspect of sourcing, blending and new product creation. Having production at the company’s base also means that it’s possible to make specialists as required,” says David Willey, managing director of Equimins.

The point is stressed by SarahJane Fedarb, managing director of Champion Manufacturing: “Aside from the obvious benefit in helping to support the local British economy and in keeping jobs here at home, having the Champion factory in Britain allows us to operate with a strict Total

Quality Management philosophy at every stage – from new product development, to production, to shipping and customer service.

This allows us to be 100% confident in the quality and performance of each and every product we sell, which is crucial as we’re in the business of rider safety.”

Linda Bartlett adds: “By sourcing materials as locally as possible we are able to keep greater control over production and quality.

Retailers can also know that they do not necessarily have to carry huge amounts of stock, or give customers unreasonable lead times because ordering can take too long.” Not only does being based in Britain reduce lead times, it also allows companies to offer bespoke services much more

TRADITION MEETS TECHNOLOGY

readily. Jean Hammond of Golly Galoshes emphasises the point: “We can listen to feedback and if changes need to be made we can do that without having, for example, a thousand pieces left in stock. If we manufactured in Taiwan we could not offer this service with a turnaround of, say, a week or two at most.”

Sarah Jane-Fedarb explains further the benefits experienced at Champion: “Basing production in Britain also allows us to offer exceptional customer service. We have solid, long term relationships with our suppliers for raw materials and components and they will always go the extra mile for us because they know we’re loyal. This allows us to dramatically reduce production lead times once designs have been perfected and with production under our own control in Cardiff, we can manufacture and ship products within weeks, rather than the months required by overseas manufacturers.”

Onwards and upwards The perilous economic climate of the past number of years has been weathered and there are clear

reasons to be positive about the prospects for British manufacturers and retailers. In terms of the equestrian industry, there are some sectors – such as saddlery – that appear to have a particularly strong future in Britain.

The need to remain at the cutting edge of design is crucial to manufacturers who have long since been at the forefront of advancements within the equestrian market. Sarah-Jane Fedarb describes the importance of this in relation to the future of the industry: “British companies have always been key innovators in the equestrian industry and it is crucial that such home-grown innovation is retained. We are a nation of horse lovers and lead the way when it comes to developments within the equestrian industry worldwide and this is a position that we must work hard to retain. It will be manufacturing companies with a long standing tradition of quality manufacturing and decades of experience, such as Champion, that have the strategies in place to continue development who will continue to point the way forward.” ■

Allen & Page Quality Horse Feeds T: +44 (0)1362 822900 E: helpline@allenandpage.co.uk

AT THE

WORLD’S OLDEST

EQUESTRIAN COMPANY

You don’t get much more British than holding the Royal Warrant since 1820. In fact, we are the oldest company involved in the manufacture of equestrian products, having produced here in the UK since 1765.

Despite this we never rest on our laurels and are continuously striving to improve and deliver super premium products to our discerning and loyal customers. This year has seen the launch of our latest innovation - Equimist 360 – Revolutionary Spray Technology. The judges at BETA were so impressed that they awarded us the BETA Innovation Award for 2014.

Next year will be our landmark 250th anniversary, something we are extremely proud of and excited about. Carr & Day & Martin – proof that quality stands the test of time.

EQUI

Carr & Day & Martin

360 M I S T

The Allen & Page mill in Norfolk may well be a state-of-the-art flagship for British manufacturing, but the company’s values and guiding principles are steeped in heritage and tradition.

This innovative, family-owned British company has four generations of experience and uses natural ingredients of the highest quality, from trusted suppliers in the horse feeds it produces.

All ingredients are checked for quality before they even enter the mill and before these ingredients can be used in horse feeds there are important criteria to be met.

Non-GM All of the ingredients used in Allen & Page feeds are nongenetically modified (non-GM) ‘hard identity preserved’ (hard IP). This means that they contain no more than 0.1% genetically modified (GM) material.

Omega 3 Oils Only premium grade vegetable oils are used in production; animal fats and recovered oils such as chip fat have never been used. Non-GM soya is pressed – not harshly extracted with the solvent hexane.

Est. 1 7 6 5

BY APPOINTMENT TO HER MAJESTY THE QUEEN SUPPLIERS OF SADDLERY CARE PRODUCTS CARR & DAY & MARTIN LTD, LYTHAM

Global Leaders in Equine Care

www.carrdaymartin.co.uk

www.allenandpage.com

Carr & Day & Martin Est. 1765

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Business Monthly | June 2014 www.ebmonthly.co.uk

Best of British 93x133Equestrian 003.indd 1

23/05/2014 17:01

EQUETECH CUSTOM CROSS COUNTRY COLOURS

• designed to be worn under your back protector / air vest • unisex fit • • technical stretch wicking fabric • zip neck • matching hat silks • • machine washable • adults / junior sizes • point of sale • • good margins • 2 week turnaround •

ONLINE DESIGN LAB - CONFIGURE YOUR OWN SHIRT / HAT SILK Every shirt is made to your own unique colours / patterns in the UK For further information contact us on + 44 (0) 1296 688 966 or visit www.equetech.com

The Winning Edge D grip Long Handle with Softex Grip Fibreglass Handle with Softex Grip Aluminium Handle with Softex Grip

T grip

• Ingenius design traps debris but allows bedding to fall between tines • Rounded tines pick up debris and wet bedding, but will not damage rubber matting

• Packed full of quality protein for muscle function and development.

• Strong, light and easy to use

• Added oils for skin and coat shine.

ST OF BR

E TH

• A full range of vitamins and minerals to support performance.

• Enriched with electrolytes and antioxidants, including vitamin E’ for post-work recovery.

I

D

N

DE

• Carefully selected blend of fibres for digestive health.

• Designed and made in Great Britain

SH

M

A

Competition Mix is a highly palatable oat and cooked cereal muesli providing fast release energy for performance horses

TI

BE

• Innovative fork designed for use on all pellet type beddings

IN E N G

LA

Registered Design No. 000264296

Top quality ingredients combined with our extensive research and experience helps give your horse the edge to keep on winning.

serious tools for serious work

www.fynalite.co.uk sales@fynalite.co.uk

Contact us now to find out more about our range of horse feed

0845 345 2627 | www.dodsonandhorrell.com June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

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Best of British

Baileys Horse Feeds

Champion Manufacturing

T: +44 (0)1371 850247 E: info@baileyshorsefeeds.co.uk

T: +44 (0)113 270 7000 E: info@fbi-ltd.co.uk

Baileys Horse Feeds is celebrating 32 years of trading this year, having launched its first equine feed – No.1 Cooked Cereal Meal – in 1982. The range has developed enormously and now includes high specification feeds for breeding, racing and performance horses, as well as plenty to suit the family pony or leisure horse.

Baileys is still family-owned and run, with the next generation already heavily involved and looking to develop the business for the future. Investment in the main manufacturing site, in north Essex, is constant, to improve manufacturing efficiency and accommodate formulation updates.

Baileys consistently aims to educate the horse owner, encouraging an understanding of the importance of correct nutrition and effective use of their range of feeds.

Most of their nutritionists and advisors are riders so understand the practical challenges facing the modern horse owner.

From its factory in Cardiff, Champion has been a driving force in the design and development of protective riding wear for over three decades. With a reputation for exceptional product quality and dedication to rider safety, 2014 sees Champion launch a record number of new products.

From the sleek and stylish Evo-Tech helmet with its rich and elegant leather look finish to the Junior X-Air Star and Evolution Couture, to the high tech EVO-FLEX body protector, these new products bring Champion style to a new level. 2014 also sees the launch of the Champion Riding Collection, a competitively priced clothing collection designed to perform under the most demanding conditions. Champion is dedicated to research, development and continual product improvement, promoting the best of British industry whilst offering customers some of the very best equestrian safety products available on the market today, and for many years to come.

www.baileyshorsefeeds.co.uk

www.championhats.co.uk

Charles Owen & Co (Bow) Ltd

Charmingly British

T: +44 (0)1978 317777 E: info@charlesowen.co.uk

T: +44 (0)7980541271 – +44 (0)1902 893482 E: sue@charminglybritish.co.uk

A home-grown industry leader in equestrian helmet design, Charles Owen & Co. represents more than a century of innovation and style.

In 1911 a man by the name of Charles Owen started manufacturing helmets for the army in the East End of London. The company soon expanded into the equestrian industry and over 100 years later Charles Owen’s grandson, Roy Burek, has continued the family tradition of innovating and manufacturing products for a safer world.

Each Charles Owen helmet is handcrafted at the company’s factory in Northern Wales using the highest quality materials. With a wide range of helmet styles and shapes, independently certified to up to four international equestrian safety standards, Charles Owen offers all-round protection in a potential accident.

Born from a passion to highlight Britain’s skilled jewellery trade, Charmingly British is a new luxury jewellery company, proud to produce contemporary British designed and made silver collections.

With two very different collections, Charmingly British has managed to offer something for everyone. The leather bracelets of the ‘Classic’ collection are designed to be sturdy enough to wear whilst working or competing, and the very individual ‘Spirit’ collection is a more delicate bracelet, incorporating natural crystals and a changeable leather strap.

Charmingly British will also endeavor to work with British leather companies to bring new designs to market and offers retail opportunities for exclusive independent outlets.

www.charlesowen.co.uk

www.charminglybritish.co.uk

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM

MADE IN

BRITAIN

The Leader in equesTrian safeTy Kitemarked to PAS015 and BSEN1384

Certified by SEI to ASTM F1163

www.charlesowen.co.uk

Packaging for Healthy Horses When you need plastic packaging for containing or dispensing horse healthcare products or feeds, our extensive range is available from stock for immediate delivery. With over 75 years’ experience, environmental production credentials and exceptional customer service, we think you’ll find Measom Freer has just the right packaging solution for most products needed to aid happy and healthy equestrian welfare.

• Containers, Boxes & Jars • Tubes, Ties & Clips • Scoops & Measures • Spoons & Spatulas • Dropper, Flip & Screw-on Caps • Bottles & Plugs • Bespoke Packaging

Now Buy Online Tel: +44 (0) 116 288 1588 Email: sales@measomfreer.co.uk Web: www.measomfreer.co.uk Twitter: @measomfreer

37-41 Chartwell Drive, Wigston, Leicestershire LE18 2FL England.

EH1

Made in England

www.measomfreer.co.uk June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

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Best of British

Dodson & Horrell

E Jeffries & Sons Ltd

T: +44 (0)1832 737300 E: akerr@dodsonandhorrell.com

T: +44 (0)1922 642222 E: sales@ejeffries.co.uk

Founded in 1939, Dodson & Horrell has grown to become a leading horse feed manufacture and a highly respected authority on animal nutrition and feeding around the world.

Whether performance is the goal or simply the pleasure of horses as a leisurely pastime, Dodson & Horrell offer knowledge and experience to help provide the best nutrition for your horse. As official supplier of nutrition to Equestrian Team GBR, Dodson & Horrell plays an advisory role to Britain’s equestrian teams in preparation for Olympic, World and European Championships.

All Dodson & Horrell products comply with BETA NOPS code and are regularly monitored for the presence of specified naturally occurring prohibited substances as required under the rules of racing and the FEI.

With a skilled, experienced and passionate team of over 50, Jeffries & Sons manufacture high quality saddlery products here in the UK and strive always to offer good value and excellence in the functional and aesthetic design of all saddlery equipment.

Jeffries prides itself on years of tradition and experience on which it bases the design and manufacture of all that is best in saddlery and riding equipment. Without compromise, Jeffries designs and develops new products, combining the latest materials and technology with traditional manufacturing skills and craftsmanship. All this is supported by good stock levels, award winning service and generous credit terms.

www.dodsonandhorrell.com

www.ejeffries.co.uk

Eazitools Ltd

Equetech

T: +44 (0)1427 884394 E: info@eazitools.co.uk

T: +44 (0)1296 688966 E: liz@equetech.com

Eazitools offers a range of unique ergonomic stable and field tools which feature a double cranked shaft to minimise the strain on the user’s back.

In 2012 the company made the decision to move all manufacture back to the UK. Managing Director Becky Ball explains, ‘We originally had the Rag-Fork made in the UK but in 2002 we switched to the Far East. After 10 years importing we found that the quality was declining and the price rising. We teamed up with a tool-making firm in Yorkshire and we haven’t looked back since. We now have greater control over quality, lead times and work closely with the factory on new product development.’

Eazitools plans to launch two new products later this year and look to grow the Eazitools brand into the European Market.

Equetech is a family run business dedicated to offering quality, affordable products with over 40% of products made in the UK. The popular bespoke competition jackets and tailcoats, created to suit every rider and discipline offer fabric options for all weathers. Customers simply select the style, cloth, colour, buttons, lining, collar type and piping styles.

XC riders are not left out with Equetech’s new online design lab allowing them to create their own cross country colours.

Equetech’s specialist underwear for equestrians are popular with riders from all disciplines who trust Equetech to keep them comfortable in the saddle.

The Sugarlump Babygro is in stock for a new generation of riders.

Moving forward into winter, the Vision range of reflective horsewear gives the rider assurance of being seen by other road users.

www.eazitools.co.uk

www.equetech.com

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

C N SI E 35 18

For the horse that deserves the best, choose Elico bridles Elico bridle-work is made in England using the best British bridle butts and superior quality leather for maximum strength, comfort and durability.

Sealed and rounded edges for comfort and lasting protection from the elements Quality double hand-stitched stress points with hand-waxed thread for maximum strength Carefully buffed and polished to a fine sheen for that superior Elico finish Long lasting service for many years.

For trade purchase, order online from our stylish range of top quality Elico leather-work.

Tel: 01924 454681 jenkinsonsequestrian.co.uk

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

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Best of British

EquiAmi Ltd

Flint’s Yard

T: +44 (0)1584 891049 E: enquiries@equiami.com

T: +44 (0)1548 521777 E: talk2us@flintsyard.com

EquiAmi was founded by Riding Club member Hilary Bentley after developing a training aid to help her horse when nothing else available was suitable. The prototype was so successful that taking the aids forward was a natural step.

EquiAmi aids are unique and this is acknowledged by full UK & US patents. They are self-centring, encouraging engagement, self-carriage and wither lift whilst discouraging leaning and resistance. Horses develop power, lightness and swing with improved balance, paces and soft contact. They are simple to use hence suitable for experts and recreational riders alike.

With endorsements from top riders, trainers & therapists for competition horses and rehabilitation from injury or surgery the products are proven over time.

Flint’s Yard is a new British company with a brand new product – Itching? – a midge repellent lotion for all equines.

The company has invested many years of research into sweet itch and repelling midges. Itching? received an 83% success rate with trials.

Itching? has a unique formula which aids in the control of skin conditions such as sweet itch. Its Aloe Vera base cools and soothes hot, itchy skin whilst the repelling qualities actively repel the midges. It is of a non-sticky consistency and dries transparent, therefore avoiding product build up after repeated use. It can be used neat or diluted into a spray for cost effective, maximum coverage.

www.equiami.com

www.flintsyard.com

Fly Away Ltd

Windowbox Limited

T: +44 (0)1384 877857 E: simon@flyaway.ltd.uk

T: +44 (0)1888 544261 E: info@4horse.co.uk

Fly Away have been established for 20 years in the UK and are now one of the three largest manufacturers of fly repellents in the UK, with a rapidly growing range of grooming, showing and healthcare products. The recently launched “Max strength repellent” is one of the strongest repellents on the market.

Fly Away specialises in manufacturing and are not marketeers, preferring to invest heavily in the quality of the raw materials and production to ensure products are the highest performers in the market, and traditionally selling to wholesalers in the UK who in turn supply the retail network. With several patents and trademarks in their area of expertise, Fly Away are known and recognised within the UK market.

Windowbox Limited, with a strong UK manufacturing ethos are the parent company of 4 Horse, or IV Horse as it is sometimes known and are distributors of Whitely, Green and Teviot brands.

In addition they are organisers of the UKOK! buying group initiative. Regarded as producers of some of the best and most innovative UK produced products on the market, many of which have won awards over the years and with which retailers enjoy great margins and profit opportunities.

The range continues to adapt and grow in response to ever changing equestrian needs and the new Whitely & Green clothing range is sure to impress both consumers and retailers alike.

www.flyaway.ltd.uk

www.4horse.co.uk

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

Best of British

Fyna-Lite

Global Herbs

T: +44 (0)1789 764848 E: forks@fynalite.co.uk

T: +44 (0)1243 773363 E: contact@globalherbs.co.uk

British manufacturer Fyna-Lite believe that the skill of the craftsman, the use of the best quality materials and ingenious designs are essential for creating the best possible tools. Even though technology advancements have changed the processes with which forks are made, the basic principle of quality remains integral. Investing in tooling and machinery has enabled Fyna-Lite to improve the quality of products and to ensure that the end user has the best possible tool for the job.

By manufacturing here in the UK, Fyna-Lite are also able to react promptly to market demands and can deliver quickly as and when required, despite offering over 160 different products. Fyna-Lite now offer a fork for use on every bedding system that is available and have recently introduced the Pellet Master stable fork which has been designed for use on pellet type beddings.

Founded by veterinary surgeon Stephen Ashdown MRCVS, the Global Herbs aim is to supply British horse owners with the very best feed supplements from around the world. Products are mixed and developed in the UK from ingredients that originate from well-established and authoritative traditional practices from around the world, then backed up by our modern scientific methods and analysis. Global Herbs have been marketing supplements in the UK for over 25 years.

Already well-established in the equine sector, two years ago Global Herbs successfully launched a Chicken Care range. This year holds more exciting developments for the company, with a new Pet Range for dogs and cats already launched at PATS Sandown and a relocation to new premises allowing for further growth.

www.fynalite.co.uk

www.globalherbs.co.uk

Park Feeders Ltd

Hilton Herbs Ltd

T: +44 (0)1723 882434 E: info@haybar.co.uk

T: +44 (0)800 294 1250 E: helpline@hiltonherbs.com

Hay Bar was first introduced onto the market in 2003 and from its very conception has been proud to call itself British – hence the Union Flag in the logo! Designer, innovator and company director, Raylia Dugmore introduced Hay Bar as there was no other product that fulfilled the need for a safe, natural feeding system.

Hay Bar has proved itself not only in the UK but throughout the world. Some have tried to copy the simplistic design but the manufacturing process is far more sophisticated than it may appear. The quality is outstanding and Hay Bar has established itself as a market leader.

The product has been purchased by Royal Households, top professionals, veterinary hospitals, rehabilitation, studs and numerous other yards.

Hilton Herbs has been a leading manufacturer of herbal supplements for animals for 25 years. All products are formulated by a medical herbalist using human-grade ingredients and manufactured in a UFAS-accredited facility.

Using local suppliers wherever possible, Hilton Herbs are active in its local Chamber of Commerce, and are the proud recipients of several British business awards.

Goals for the future are to improve market share in the UK, in both the trade and public sector, and to continue on-going research and development into new products. A passionate team are committed to the well-being of customers’ horses and pets, the provision of objective advice via our industryrenowned helpline and, above all, the continued production of topquality products.

www.haybar.co.uk

www.hiltonherbs.com June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

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Best of British

Horse & Jockey Ltd

B Jenkinson & Sons Ltd

T: +44 (0)1981 550467 E: capcover@tiscali.co.uk

T: +44 (0)1924 454681 E: sales@jenkinsonsequestrian.co.uk

Horse & Jockey Ltd is a family-run business based in Herefordshire which is proud of the equestrian safety products which have been manufactured in the UK for over forty years, supplying top headwear manufacturers and many customers worldwide. The Capz range has been developed to meet the demand from the younger audience within the market for high quality innovative designs. Each cap cover has a Capz logo on the peak and is packed using Horse & Jockey’s own brand packaging.

B Jenkinson & Sons has been supplying the equestrian trade since 1835 and quality products have always been a priority.

This is shown in their range of Elico bridlework which is made in England using the best British bridle butts and their bridle leather is always at least 3.75mm thick for maximum strength and durability. The edges are rounded and sealed to protect the fibres from sweat, the elements and ensures comfort for the horse. Stress points on the Elico bridles are always double hand-stitched with hand-waxed thread and at least nine stitches to the inch on the stud linings for safety.

The belief they have in their leatherwork has been emphasised in the last year with new packaging showing their commitment to the same level of quality products as has always been the case in their 179-year history and which will continue.

www.capcover.net

www.jenkinsonsequestrian.co.uk

John Whitaker International

Keratex Hoofcare - Penleigh Irving Ltd

T: +44 (0)1706 340 500 E: info@jwiltd.net

T: +44 (0) 1373 827649 E: info@keratex.com

John Whitaker International have extensive experience within the industry as reflected in the level of innovation and development in the products manufactured, all of which can be discovered in retail outlets throughout the UK, internationally and direct online. John Whitaker aim to produce quality products at competitive prices and wherever possible support British trade.

The brand new Union Jack Britannia Dog Beds are designed and produced within the UK. Made from high quality, reliable textile products from curl fleece and a durable nylon under panel.

UK equestrian hoof care brand Keratex was set up in 1990 by Dr John Irving MBE. As a highly qualified chemist, Dr Irving devised product formulations to harden, strengthen and improve hooves. Early products such as the Keratex Hoof Hardener, Hoof Gel, Mud Shield Powder and Hoof Putty broke new ground in the sector and provided a good basis from which to extend the range. Thereafter followed products such as Nail Hole Damage Repair and Frog Power Cleanser, with more recent additions including Cooling Gel, Hoof & Leg Scrub and a mineral clay supplement called Keratex Zeolite.

All Keratex products are manufactured solely within the UK. Suppliers and contractors are locally sourced wherever possible for the highest degree of quality control. The company is proud to maintain its core integrity and familyrun ethics, while serving all customers to a very high standard and continuing to work on product research and development.

www.johnwhitaker.com

www.keratex.com

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

Best of British

Measom Freer & Co Ltd

Mirrors for Training

T: +44 (0)116 2881588 E: sales@measomfreer.co.uk

T: +44 (0)1902 791207 or +44 (0)7737 263611 E: info@mirrorsfortraining.co.uk

Measom Freer is a leading UK manufacturer of quality stock and custom moulded plastic bottles, caps, jars, boxes, measuring scoops, spray, gel and lotion pumps, spatulas, fasteners and spoons. A screen printing service in one or several colours is also available for the decoration of bottles and other mouldings.

Established in 1937 they have over 77 years experience in the plastics industry and continue to offer a prompt personal service. Quality procedures are certified to BS EN ISO 9001 (2008) :( Certificate No. FM 13440). Environmental Management System (EMS) certified to phase 3 of BS8555.

A prompt sampling service is available, minimum order is just a single box quantity.

Mirrors for Training provide arena mirrors which are uniquely engineered and framed in galvanised steel, each 8ft x 4ft reflecting a generous view of an arena with super-clear reflections allowing instantaneous feedback from seeing a horse’s outline and seat.

www.measomfreer.co.uk

www.mirrorsfortraining.co.uk

New Equine Wear

Polypads

T: +44 (0)1172 303700 E: sales@newequinewear.co.uk

T: +44 (0)1842 752020 E: info@polypads.co.uk

The first New Equine Wear protective equine boots were launched at BETA International in 1996. Since then New Equine Wear have won numerous ‘Readers Choice’ and ‘Product Innovation’ awards.

UK manufacturing gives NEW complete control over quality and the benefits of ‘just in time’ production. It creates local employment, fair wages and good working conditions. The company also creates little pollution and avoids the high carbon footprint of shipping products around the world.

New Equine Wear has always had a clear focus on developing products good enough for riders at the highest level of international sport. It has sponsored eventing champions, Andrew Hoy, Mary King and Zara Phillips for over twelve years. They all endorse the outstanding qualities of NEW products and have a large collection of Olympic, European and World Championship medals between them.

Additionally, the company is an official supplier to all the British Eventing teams.

PolyPads innovative range of equestrian saddle pads, leg protectors and pet beds are designed and manufactured exclusively in the UK, using the highest quality materials available. Leading the way from inception, Polypads were the first recognised saddle pads to give significant back protection and to do away with saddle fixings.

Lee Buck MD of PolyPads Limited states: “I can confidently say that our quality is significantly better than any imported product currently on the market. We are also much better placed to fulfil fluctuating requirements/market trends and keep tabs on tight quality control by manufacturing only on-site within our Norfolk based UK factory.

We also stock a wide range of colours and can deal easily with nonstandard sizing requests and custom embroidery within the range. “

www.newequinewear.co.uk

www.polypads.co.uk

Strong and durable, Mirrors for Training products offer a stylish addition to any arena and can be adapted to both outdoor and indoor, vertical and horizontal installation configurations. Following the installation of the mirrors your schooling will be twice as effective as you will be able to assess straightness, outline and quality of movement visually.

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

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Best of British

Spartan Equestrian Products

WB Stubbs (Hawksworth) Ltd

T: +44 (0)1474 705065 E: allison.spartan@btinternet.com

E: info@stubbsengland.com

Spartan Equestrian is a family business run by brother and sister Grant and Allison Cocklin and Mum Iris. They are passionate about maintaining British production of their own brand goods. These include lycra hat covers, waterproof and fleece saddle covers, bucket covers, stocks, ties and browbands . Where possible they also try and source British woven cloth and use other British manufacturers to produce items such as their range of whips.

Doing their utmost to support up and coming British talent, Spartan Equestrian is also working very closely with Trish Williams and her wonderful cards and wraps and Milly Green and her gift and lifestyle range.

WB Stubbs has been manufacturing in the heart of Nottinghamshire for the best part of two centuries. Still 100% family owned and run, proudly espousing the values of an independent English manufacturer, believing in heritage, experience and know-how.

Innovation is an integral part of the success of the Stubbs England brand. Much of the stable and tack room equipment used around the world today was originally designed

by Stubbs, meaning they have carved out a reputation as innovators, not imitators. At present it has over forty products in the research and development stage. Stubbs’ extensive range is almost entirely designed and produced in-house - in the heart of England.

www.spartanequestrian.com

www.stubbsengland.com

Supreme Products

Toggi

T: +44 (0)1377 229050 E: info@supremeproducts.co.uk

T: +44 (0)113 270 7000 E: info@fbi-ltd.co.uk

Supreme Products is a well-established British expert in the field of top-quality presentation products for the show ring and arena. Founded in 1993, the Yorkshire-based company prides itself on producing the very best products to aid top class turnout at the highest level.

The Supreme Products Professional Collection now includes more than 35 products with everything from shampoos and coat preparations to make up, highlighters and hoof care products. Explains Sarah Turnbull of Supreme Products: “All of our products and garments are made in Britain. We are very proud that they always have been and always will be.”

“As the products are made here, it means we are able to control quality and be extremely quick to react to our customers’ requirements, which is very important to us.”

Established in 1990, the Toggi brand has become one of Britain’s best loved country and equestrian clothing brands. From the Finest Brands International head office in Leeds, the team behind Toggi are driven by a love of the countryside and passion for the outdoors, which stand at the very heart of its brand identity.

Toggi’s wax collection is 100% designed and manufactured in Great Britain, using only the finest quality fabrics and crafted in local factories. This supports indigenous industry while also bringing an attention to detail and quality finish that is second to none. The iconic Toggi Team GBR supporters collection, in patriotic red, white and blue, has become an enduring symbol of British international equestrian success and the Toggi brand is dedicated to supporting British equestrian sports for many championships to come.

www.supremeproducts.co.uk

www.toggi.com

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

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June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

25

What to stock for Successful Sales

Connect Dressage Girth Bucas

Saddle accessories Numnahs, saddle cloths, girths, saddle covers, seat savers and stirrups are available in infinite varieties, but are increasingly involving intelligent, ergonomic designs and clever materials to ensure saddles fit well and both horse and rider are comfortable.

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Sizes: 40cm – 80cm Colours: Black and Brown RRP: £35.00

with the horse’s shape in mind, with many offering a design giving room around the elbows yet maximum surface area at the sternum to help the horse move freely and more comfortably.

Elastic is still important and for those of a sensitive nature the GFS Relief Dressage Girth features design that gives plenty of elbow room to reduce pinching.

Saddle covers, seat savers and stirrups round off this shop window feature, with Sprenger’s popular Bow Balance stirrups that are both well balanced and safe. ■

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A girth that is designed for use with dressage saddles, this design is symmetrical and features double buckles on each side that are triple elasticated to give even pressure distribution.

The buckles are encased in the Connect fabric and the saddle’s girth straps are designed to slot inside the girth. The Connect material features a wipe clean outer that is aerated to make the girth breathable and reduce sweat. A D-ring is fitted to the centre of the girth to attach training aids.

Optima Girth Bucas

good basic saddle pad made with breathable material will help to keep the horse cool when working, but there are also plenty of more complex options to assist with fitting saddles, for instance shims in Griffin Nuumed’s half pad and pockets with adjustable memory foam in the LeMieux Pro-Sorb numnah. These options provide small adjustments useful with awkward to fit horses, young horses changing shape or for people that use one saddle on multiple horses.

Girths are also now designed

£35.0

Sizes: 100cm – 150cm Colours: Black and Brown RRP: £52.00

£52.0

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Designed to be used with jump, mono flap or GP saddles the specially shaped wider mid-section ensures pressure is even throughout the chest area and also acts as a stud guard if used for jumping. The triple layer elasticated buckles give additional security and comfort, whilst a D-ring is fitted to attach training aids. This girth has a unique, Bucatex laminate bonded fabric layer next to the horses skin which gives greater adhesion whilst adding comfort and breathability.

Max Saddle Pad Bucas

Sizes: One size Colours: Navy/Silver, Black/Silver, White/white RRP: £41.00 The Max Saddlepad is a performance saddle cloth with a unique Stay-Dry lining to draw moisture away from the horse and saddle. The lightly textured lining also helps to ensure correct positioning. It comes in two different styles, suitable for both jumping and dressage. Machine washable at 30 degrees.

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

£41.0

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LET’S TALK PRODUCTS

Pessoa Universal Saddle Pad Fieldhouse Riding Equipment Sizes: One size Colours: Black, Navy, Chocolate RRP: £24.99

HiWither half shimmy numnah

£24.9

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The Pessoa Universal Saddle Pad is shaped through the wither area so as not to pull down on a horse’s back and suit the profile of all jumping and GP saddles.

It features a fast drying lining with excellent wicking properties. The pad has a quilted design with a cotton outer and polyester lining and contrast binding around the edge.

Sizes: 22” – 30” Colours: Black RRP: £110.00

£110

.00

The Freedom Dressage girth has been designed to allow the horse maximum freedom of movement. It is shaped around the elbow allowing for plenty of movement whilst still offering sufficient bearing surface on the sternum for maximum pressure distribution. The Freedom girth will suit a wide range of horses. Includes a D ring attachment and patent leather detail.

Sizes: 22” – 30” Colours: Black RRP: £99.00

£79.5

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HiWither everyday saddlepad Griffin NuuMed

Sizes: S, M, L and XL Colours: Black, brown, white and grey Additional colours available in general purpose style RRP: £33.00

£33.0

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A lightweight non-wool pad which is smart, hardwearing and very versatile. The everyday saddle pad is cut in NuuMed’s HiWither style to ensure no pressure points over the wither. Made in quality 5oz quilt, it’s a popular saddle pad for all activities and a good option for embroidery. Available in dressage, general purpose, close contact and forward cut styles.

GFS RELIEF DRESSAGE GIRTH Fieldhouse Riding Equipment

Sizes: M, L and XL Colours: Black, Brown, White All with self–coloured wool RRP: £79.50

The HiWither half shimmy numnah is made of a top quality 5oz quilt, British wool with a memory foam inner. Ideal for use as a temporary measure when fitting saddles, to accommodate the changing shape of a horse or when using the same saddle on a number of horses. Cut in NuuMed’s HiWither style to ensure no pressure over the wither, this pad has pockets front and back into which the user can insert one or all three of the foam shimmy pads to adjust the saddle fit.

GFS FREEDOM DRESSAGE GIRTH Fieldhouse Riding Equipment

Griffin NuuMed

LeMieux Integrated Web DR Girth Horse Health

£99.0

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The GFS Relief Dressage girth has been specially designed for horses who are prone to pinching and rubbing. Its narrow shape gives plenty of clearance of the elbow giving room for freedom of movement. The centre piece allows for sufficient bearing surface on the sternum for maximum pressure distribution.

The addition of elastic offers further support and comfort.

Sizes: 60–75cm Colours: Black/Black and Black/Natural RRP: £54.95

£54.9

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Integrated Contoured Sheepskin Dressage girth, with supersoft 100% Merino lambskin lining. Providing a soft, light and breathable surface against your horse. Great for sensitive horses or horses prone to rubbing and girth galls, the lambskin lining is rolled over the edges to distribute pressure and stop chaffing. The roller buckles are made of stainless steel.

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

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LET’S TALK PRODUCTS

LeMieux Pro-Sorb Lambskin Numnah Half Lined Horse Health

Sizes: Medium and Full Colours: Black/Black, Brown/Brown, Natural/Black RRP: £84.95

ProComfort Pad Horze

£84.9

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The Pro-Sorb System has all the benefits of a luxury Merino lambskin half-pad with the flexibility to adjust saddle fit and balance. No need to put additional gel and foam saddle and riser pads on top as a second layer, which can often slip and be hard to place accurately. Closed-Cell foam pads slide easily into four Velcro pockets under the lambskin. These insert pads cover the main weight bearing areas offering additional absorption and padding. The pads are made from a memory foam and soften when warm.

Acavallo Gel Out Seat Saver Horse Health

Sizes: Pony, Medium and Large Colours: Black or Brown RRP: £54.95

£54.9

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The Acavallo Gell Out Seat Saver helps give a secure and stable seat, minimising bouncing on a big mover and improving control and safety on a naughty horse. The unique breathable gel construction absorbs shock and supports the rider’s upper body, significantly reducing concussion in the lower back. Discreet and easy to fit to any saddle the Gel Seat Saver will help the rider stay secure whilst jumping and hacking, and help achieve a deep and stable seat for dressage.

Sizes: Full only Colours: Burgundy, Beige Black, Green and Grey RRP: £39.95

Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

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The ProComfort Pad is made of Memory Foam, a plastic material that forms itself slowly around the shape of the saddle and horse. This material ensures that the pad lies firmly in place, absorbing shocks and spreading the weight of the saddle and rider evenly over the horse’s back. Wrapped in soft teddy fleece for added comfort.

River All Purpose Saddle Pad Horze

Sizes: Pony and full Colours: Black/Grey, Dark Brown/Light Brown, Eclipse Blue/Blue, Eclipse Blue/Red, Eclipse Blue/White, White/Eclipse Blue RRP: £21.99

£21.9

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The Horze River All Purpose saddle pad is extremely comfortable with a high-withered contoured shape for optimal fit. Made of 100% cotton, it features 1 cm square quilting and high thread count. Cotton lining with foam and polyfill aids with back comfort and allows air to circulate keeping the horse cool. Reinforced nylon billet straps have Velcro fasteners for easy use. Features piping along the binding and smart logo embroidery at the withers. Machine washable at 40°C.

Horze

£39.9

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An exclusive pad range in luxurious brushed cotton framed by a double braided edge. The pad has double Velcro girth straps with an optional inner locking loop to prevent slipping as well as the LeMieux swan neck design for freedom at the withers. Available in close contact and also in a GP/Jump square, the Vogue range features the popular waffle inner lining.

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£18.4

Horze Fleece Saddle Cover

LeMieux Vogue Close Contact Square Horse Health

Sizes: One Colours: White RRP: £18.49

Sizes: One Colours: Black RRP: £7.49

£54.9

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The Horze Fleece Saddle Cover is a soft, durable product made of breathable fleece that is gentle on the leather.

Edged with strong elastic for an adjustable fit. Attractive red Z stitching on the side.

LET’S TALK PRODUCTS HySPEED Reversible Comfort Pad Battles

Sizes: One size Colours: Black, Brown, Purple with Dark Grey Trim, White, Navy with Light Blue Trim, Raspberry with Navy Trim RRP: £19.90

£19.9

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HyWITHER Competition All Purpose Numnah Sizes: Pony, Cob/Full Colours: Black, Brown, White RRP: £20.00

£80.0

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Mark Todd Acupressure Pad

£20.0

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Gelite Shaped Riser Pad Sizes: Medium and Large Colours: Black RRP: £89.50

Sizes: Full and Pony Colours: Black and chestnut RRP: £80.00

Westgate EFI

The range has been designed with a high wither and a clear spine offering an excellent fit. The quality plain cotton squares are ideal for a smart competition look, whilst these are a durable range of numnahs incorporating 1’’ quality straps with Velcro closures.

Machine washable.

Jeffries Saddlery

Kate Negus Saddlery

Kate Negus’ Stud Guard is made from English leather and combines quality, function and style.

The guard has been designed to provide optimum coverage without interfering with the horse’s movement. It’s shaped so as not to flap when in use and also sports elastic straps to feed the girth through and a brass loop at the front.

Fully reversible pad with extra thickness for comfort and support. Will adapt with ease to the horse’s shape and the fit of the saddle. 3’’ line pattern.

Battles

Stud Guard

£89.5

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The Gelite pad uses cushioning technology which induces air circulation and heat dissipation, essential for reducing sweating.

The gel impregnated foam has an elastic memory that moulds to any shape for optimum fit.

The Gelite riser pad features pockets along each side to allow foam inserts to be positioned to adjust the balance of the saddle.

Sizes: Full size Colours: Black RRP: £84.99

£84.9

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A performance pad designed to mould to the unique contours of the horse’s back. Ideal for sensitive equines, the numnah combines shock absorbency with a subtle massaging action.

The natural latex material offers ‘bounce back’ qualities, while small, breathable vacuum tunnels draw hot air away from the back to improve sweat evaporation. Features a high wither design, extra spine space and a soft, anti-slip lining.

Sheepskin Rolled Gp Numnah Caldene

Sizes: Full Colours: Black, Brown and White RRP: £126.49

£126

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The Sheepskin Rolled GP Numnah from Cottage Craft has a 100% natural sheepskin lining making it comfortable for the horse or pony as well as hard wearing. It provides a natural air cushion to allow air to circulate and the numnah absorbs shock and eliminates pressure points.

The natural insulating properties means it stays warm in summer and cool in winter, whilst it also repels dirt and is able to self-clean.

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

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LET’S TALK PRODUCTS Contacts

Merino Wool GP/Jumping Numnah Premier Equine International Ltd

£54.9

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Sizes: Full size Colours: Brown/Brown Wool, Tan/Taupe Wool, Grey/Grey Wool, Brown/Taupe Wool, Black/Natural Wool, White/Natural Wool and Navy/Grey Wool RRP: £54.99

A numnah featuring Grade 1 Merino lambswool knitted onto cotton yarn which is ideal for daily use and can be machine washed. High wither and clear spine design with anti-rub protection with 2520D ballistic nylon girth cover. High quality cotton both sides of the pad with sports technology filling and anti-wick fibres. Double Velcro adjustable straps to help with practical girthing.

Battles +44 (0)1522 529206

Horse Health +44 (0)2380 814360

www.battles.co.uk

www.horsehealthtrade.co.uk

Bucas (distributed by Zebra Products) + 353 2143 12200

Horze UK Ltd +44 (0)1235 856376

www.bucas.com www.zebraproducts.co.uk Caldene +44 (0)1274 711101

www.caldene.co.uk Fieldhouse Riding Equipment Ltd +44 (0)1922 638094

www.gfsriding.co.uk

Bow Balance Stirrup Irons

www.finntack.com Jeffries Saddlery +44 (0)1922 642222

www.ejeffries.co.uk Kate Negus Saddlery +44 (0)1249 740590

www.katenegus.com Premier Equine +44 (0)1469 532279

www.premierequine.co.uk

Griffin NuuMed Ltd +44 (0)1458 210324

Westgate EFI +44 (001303 872277

www.nuumed.com

www.wefi.co.uk

Sprenger

Sizes: 110, 120, 130cm Colours: Stainless steel, Anthracite, Bronze RRP: £170.00

£170

.00

Bow Balance stirrups use the internationally approved System 4 technology that supports the release of the foot in case of emergency. The design ensures flexibility and an improved leg position and the changed weight ratio on the stirrups results in perfect balance and greater comfort for the rider. The widened tread is made out of two types of rubber properties and takes effect in shock absorbing grip.

Coming up Perhaps one of the widest sectors and certainly a staple product in all equestrian stores, jodhpurs, breeches and over trousers are coming up in July. Every rider owns many pairs of jodhpurs and breeches and whether for

Roma Ecole Twist Saddle Pad Weatherbeeta Ltd

Sizes: Cob and Full Colours: Charcoal/Smoke and Bone/Navy RRP: £32.99

£32.9

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A soft cushioned pad designed for comfort, the Roma Ecole Twist Saddle Pad has a Wick Easy lining specifically formulated to wick away moisture leaving a horse dry and comfortable.

Ariat's Zig Zag Breeches

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

exercise, competition or weather protection the range is huge. To showcase your latest designs and materials in this very popular sector contact letstalkproducts@ ebmonthly.co.uk before the space fills up.

KEN LYNDON-DYKES

A sign of the times The issue of Genetic Modification has – and continues to be – the cause of considerable debate. What considerations does its use bring to bear on the production of horse feed?

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enetically-modified (GM) food has been dominating the headlines in some papers for a number of years now. Views are polarised amongst nations, amongst governments, amongst scientists, professional bodies, charities and individuals.

The amount of material being issued ‘for’ and ‘against’ is overwhelming and, as you would expect, some of it is very technical – whilst some has very little substance to it at all. What appears not to have entered the agenda to any great degree yet is the use of GM in relation to animal feed.

“ Some of the material is very technical – whilst some has very little substance to it at all.”

Persuaded or not, like it or not, the use of GM technology is spreading. Some will say it is totally commercially driven – others will recognise the necessity of providing food for a vastly increasing world population. GMO Compass – a website set up with the help of EU money – provides interesting updates in relation to GM (the European Commission and other EU agencies are not

responsible for the content of the website). The latest update, issued May 7, states that the feed given to Europe’s chickens, cows and pigs usually contains ingredients made from genetically modified plants.

The report goes on: “In addition, animal feed often has additives and enzymes that are produced with genetically modified microorganisms. Although GM animal feed must be labelled, the end products of animal production like milk, eggs and meat do not require labelling.” Food for thought? Pardon the pun!

According to the same report,

soy meal is the most important constituent of animal feed in EU countries. Being a relatively inexpensive source of protein and oil, it accounts for “55% of protein- rich animal feed” (in EU countries). Soy is used in the formulation of some horse feeds.

Some UK horse feed processors state that the soy they employ is not GM-related. It can logically be assumed from this that some soy is GM-related. Are most horse owners aware of this anomaly?

Does it matter if GM constituents are used in horse-feed? Are horse owners seriously interested? Are most horse-owners – and other people – confused?

Something about which there is no confusion: The EU Member States import an estimated 40 million tonnes of raw soy products annually, half of which is said to be used in animal feed. The soya beans are imported from various countries such as the United States, Brazil and Argentina, all of which are leading producers – and which practice large scale GM soybean cultivation. This same report suggests that 60 – 90% of global soybean exports are derived from GM plants. The report also contains information in relation to maize: apparently we are pretty self-sufficient in Europe – and an estimated two-thirds of EU production is consigned for use in animal feed.

An interesting and surprising point derived from the same report is that, “despite methods that are becoming more and more sensitive, tests have not yet been able to establish a difference in the meat, milk or eggs of animals according to the type of feed they are fed.”

Readers will no doubt be aware of concerns about the use of GM

“ Tests have not yet established a difference in the meat, milk or eggs of animals according to the type of feed they are fed.” alfalfa. Many consumers are worried about non–GM crops and GM crops growing in ‘close existence’ and the possibility of GM crops ‘going feral’.

This is a complicated subject, one that requires more deliberation; despite wading through quite a substantial amount of material, I haven’t really come to any definite conclusions. Although, I think, most scientists are proGM, there are exceptions, surely indicating that the knowledgeable and informed amongst us have differing views! One further comment on the subject of horse feeds: Some owners feel strongly about electing to feed rations comprised of organically produced constituents. Increasing numbers of owners manage their horse paddocks organically. It will also be interesting to see how far these trends develop, whether or not they are merely a backlash to GM itself.

Discussion, debate, dissension – they all help to keep the industry vibrant, interested (and interesting!) and abreast of the times! ■

KEN LYNDON-DYKES is an ex-international level three-day-event rider. A Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, he owns and runs SaddleWorld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes. He is also wellknown as an inspirational and interesting lecturer/speaker.

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

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Saddlery & leather care

Saddle up

Even in an age of huge technological developments, leather remains a material integral to all equine pursuits, so understanding the product and how it is used is important to all retailers.

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quality saddle will represent one of the most substantial investments an owner will make in relation to their horse. Saddle design has of course evolved enormously down the years, with developments in terms of style, manufacture and fitting constantly changing in line with considerations for the welfare, safety and performance of horse and rider.

The demands made on horses by the modern equestrian disciplines and sports are different from those that were made even in the relatively recent past.

Saddle design, boosted by no little research and development, has come a very long way, and saddle fitting itself has been revolutionised. Today’s riders have the choice of a multiplicity of saddle designs, and elite riders continue to work with saddle makers and fitters to produce innovative designs.

With saddles typically costing in the region of £1000-£3000, customers will of course invest plenty of time and consideration before purchasing and, as such, it’s incumbent on the retailer to be able to offer a range of alternatives as well as the expert advice and knowledge that will help them make the right choice.

As technologies advance and rarely are horses seen sharing saddles – something that would have been commonplace in the past – a suitable selection of saddle pegs and bridle hooks – both in the tack room and outside the stable are necessary. A saddle

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“ It’s incumbent on the retailer to be able to offer a range of alternatives as well as expert advice and knowledge.” placed on an open stable door is an accident waiting to happen.

It only takes one unfortunate incident to damage the saddle’s components or scratch the leather. Stocking and displaying a selection of these along with rug racks, water bucket holders and stall guards gives customers the chance to see the product in action and helps to clear floor space for the retailer.

Different materials continue to be investigated. Huge advances have been made in the production of synthetic saddle and accessories and, whilst all trees were traditionally made of wood and steel – and many still are – today far more are produced from strong synthetic materials.

The fitting process is an allimportant one, as Ken LyndonDykes knows all too well: “Adjustable trees that enable the width fitting to be altered are valuable additions – arguably with one big stumbling block; rider’s assumptions that they are able to make adequate adjustments to the width themselves. All riders should elect to use the services of a Society of Master Saddlers (SMS) qualified saddle fitter.”

“Adjustable gullet plates have

Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

The Optima Deluxe Dressage saddle from Black Country Saddles

also made a very useful addition to saddle design, but again few riders are in a position to judge which plate to select. Nor are they able to evaluate, and take into account the way the overall fit will be influenced.”

Manufacturers have put a great deal of time into researching air-filled panels. These saddles now have a considerable following, especially those that can be adjusted in accordance with the horse’s changing shape.

Traditional flocking materials – wool and felt – have been largely overtaken by wool/synthetic mixes or synthetics in entirety.

Is the industry safe?

Leather is undoubtedly the most important material in the equestrian industry. And leather is produced by converting animal skins – largely, in the case of the equestrian industry, those of cows. But some scientists suggest that, in the future, livestock production won’t be a viable use of land. Of course, the saddlery

industry isn’t the only business sector to be leather dependent.

A number of excellent synthetic materials are already available – and no doubt in time others will be developed. But what about one of the other great problems of the modern world: how to deal with the thousands and thousands of tons of nonbiodegradable rubbish all around the world produced every single day – which includes, of course, most synthetic materials? No finite solution has been found and, whilst it’s true that recycling plays a growing part, some forms are very energy dependent and thus not sustainable in the long term.

In terms of the here and now, the signs are that Britain’s leather industry is enjoying something of a renaissance, with the traditional hub – Walsall – having weathered the recent economic crisis and now enjoying a period of relative growth. Clearly there remains significant competition from overseas manufacturers, but the trend is for British products generally speaking

Have you visited our new look website yet?

www.ebmonthly.co.uk EBM HP ULTIMATE CLOSE CONTACT.pdf 1 09/05/2014 13:32:58

The Ultimate Close Contact Saddle “The close contact saddle gives me great feedback from the horse.”

Robert Whitaker

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SIZES

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ON THE MARKET within the equestrian industry with consumers identifying the quality that tends to mark out home-grown items, and this is something that is true of the saddlery sector specifically.

As a result, the saddlery industry in this country appears to be in a safer position now than at any stage in the last few decades, with top-level riders and amateurs alike promoting the benefits of the ‘Made in Britain’ logo.

Leather care After such a sizeable investment, it’s critical that a saddle – indeed all leather – is looked after fastidiously and, to this end, all retailers need to stock the equipment to complement the upkeep of leather products. To get real value out of leather tack it must be regularly cleaned as even the best made and highest quality equipment will break when abused.

Regular cleaning of all leatherwork is vital for both safety, durability and longevity.

Leather that has been excessively wet, dried out by direct heat or kept in a very dry environment can become hard and brittle,

causing cracks and weaknesses that could lead to broken tack.

Cleaning is simple and in an ideal world should be carried out following every use. At the very least tack should be taken apart and thoroughly cleaned and treated once a week, and checked for weak stitching and damage. Bits should be washed after every use to prevent rubbing on the horse’s mouth. A slightly damp cloth should first be used to remove grease and dirt. This should be followed up with an application of saddle soap or leather treatment. Leather needs to breathe and has pores that must not be clogged with large amounts of oil or even polish.

Being such an important part of any rider’s equipment, and representing such a significant purchase, it’s well worth stocking a wide range of saddles and maintenance products for prospective customers, all with the relevant informed advice to go with it. These are items consumers will want to get a feel for before buying, giving high-street retailers a definite advantage over on-line sites, and it’s one well worth making the most of. ■

PRODUCT

Easy does it

Alpha Easy from Chestnut Horse Feeds makes feeding the fizzy horse simple. The palatable blend of high fibre pellets and quality alfalfa combines with a full range of quality vitamins and minerals, helping to maintain optimum condition, without the chance of over-exuberance. Alpha Easy provides an ideal feed as the low starch and sugar formula is high in fibre which provides slow release energy to reduce explosive outbursts, as well as helping to minimise health problems such as laminitis and gastric upsets.

www.chestnuthorsefeeds.co.uk PRODUCT

Competition ready

A luxurious saddle made entirely of high-quality calfskin leather with super soft panels to mould easily to the horse without the need to break in the saddle, making it competition ready. The Professional saddle is forward cut, ideal for jumping and allows the rider to gain greater feedback from the horse. This highquality saddle is neatly finished with a new bevelled JW diamond and contrast contouring stitching for an eye-catching finish to a high performance saddle.

With a fully adjustable tree and latex under panels this means that all saddles within the John Whitaker Saddle Collection are fully adjustable.

www.johnwhitakerintltd.com PRODUCT

Versatile tack

The Half Work Bridle from Kate Negus is the perfect product for busy yards, as it’s so adaptable, easy to clean and easy to use.

The bridle is made from top quality English leather and comes with a plain browband. It has large clips on the end of the cheekpieces to make it easy to change bits – ideal for bitting young horses, changing bits between horses if a bridle is shared, and just experimenting as needed. It’s supplied without a noseband, so the rider can select the noseband they like, or even use with a cavesson for lunging.

A quality saddle will represent one of the most substantial investments an owner will make

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

www.katenegus.com

LAUNCH IT

Horsecrocz A brand new innovative product - designed and manufactured in Britain, Horsecrocz are for use over other foot dressings to protect them from scraping and general wear and tear.

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howcased at BETA International Trade Fair February 2014, Horsecrocz will be ready for despatch at the end of June. The plastic has been modified since being seen at the trade fair, allowing for a much more flexible and hardwearing product, lasting up to a month in trials.

A useful addition to any equine first aid kit, the flexibility of design allows three sizes to fit the majority of equines and is quick and easy to put on and remove.

The open design around the hoof wall increases flexibility and breathability avoiding build-up of moisture that commonly gets trapped with other protective coverings. Horsecrocz are robust enough to allow the horse to be

turned out.

Minimal stock holding required with only three sizes – Small, Medium and Large with realistic retail margins Prices starting at: Small size RRP £17.50 ex vat Please contact info@horsecrocz. co.uk for full list of trade prices or call +44 (0)7825 286015 ■

HORSECROCZ

REUSEABLE HARDWEARING PROTECTION FOR HOOF DRESSINGS FLEXIBLE FIT - EASILY APPLIED ■ Horsecrocz are also robust enough to allow the horse to be turned out.

■ Flexible and breathable design with just 3 sizes covering majority of equine hoof sizes COMES WITH 5 TIES* (*Additional ties can be bought separately – all ties are made specially to have a break point of 30kg for safety)

Al Fares Dubai – at the heart of equestrianism Al Fares takes place on October 29-31 2014 in Dubai, a country rich with equestrian heritage from racing to endurance. Read on to discover a vast market of business opportunities in the region.

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love of horses runs in the blood of most Emiratis, especially a fondness for the classical Purebred Arabian horses that were stalwart companions for centuries.

The racing season begins in November with meetings taking place at the Jebel Ali Racetrack, Abu Dhabi Equestrian Club and Meydan Racecourse. Dubai is also a world power in flat racing; its annual World Cup in March is the world’s richest race with a $10 million purse. Even show jumping, historically more of a focus in Western countries, has been growing in the UAE. One recent show jumping competition offered 260,000 dirhams ($70,800) of prize money, while show jumping horses bought for as little as $5,000 in Eastern Europe can

fetch prices of $80,000 in the UAE if they perform well.

The industry is also supporting the development of home-grown businesses within the UAE. Several studs in the UAE breed pure Arabian horses, not only for races but also for horse beauty contests, which are popular across the Gulf Arab region.

Dubai’s Godolphin stable, which flies some of its 400 horses to Britain in April to race and escape the Gulf’s summer heat, has made $14.8 million in prize money so far this year. That brings the total to $232 million since 1992. Monthly stable, feed and grooming costs typically range from $650 to $1,090 or more, compared to around $450-$970 in Britain, people in the industry said.

According to the data compiled

by the Fédération Équestre Internationale (EFI), 7,282 horses are registered to UAE owners, out of which there are 2,000 active endurance horses and 87 racing stables. Compare these to 4,320 in Australia or 800 in France, where riding is extremely popular as well and the business stakes fall in context.

A lack of grazing pastures and the harsh climate means that upkeep of these competition horses is even costlier than elsewhere. Breeders import hay and feed from

Dubai’s Meydan Racecourse

countries as far as Canada and USA and those associated with the prized equines are constantly looking for the best equestrian products and facilities.

Certainly, the UAE takes good care of its horses. The study estimates that annual individual expenditure in the UAE on equine equipment, including sheltering and treatment of horses, is DH 120,000. ■

To make the most of this equestrian market visit or exhibit at Al Fares Dubai. To find out more contact official UK and Ireland Exhibition Agents: PressPoint Media Ltd Email: alfares@presspoint.co.uk Tel: +44 (0)1953 852937

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

35

LAUNCH IT

Count on Acopia to supply all your shopfitting needs Acopia Group is one of the UK’s leading importers and distributors of retail packaging and everyday consumables as well as shopfittings and fitout solutions.

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hopfitting supplies is very much a growth area at Acopia Group. From a 50,000 sq ft Head Office and Logistics Centre they supply a wide variety of ranges, the most striking addition to this being the cast iron retro fittings in matt black –The Goodwood Range.

the retailer. Add to this the many POS accessories that facilitate display and it’s easy to see how a professional shopfitting service can make all the difference to your day-to-day business.

office for details). So now there’s no excuse not to give out your own personalised bags!

pricing. Stock products ordered before the 3pm threshold are picked and despatched to arrive the next working day nationwide.

Request a free catalogue or make contact by phone or email.

T: 01243 838373; sales@acopia. co.uk. Visit the website at www.acopia.co.uk ■

About Acopia

Transform your sales area with new economical shopfittings, while leaning on Acopia for help and advice from years of experience in the trade. It’s proven that sensible re-fitting leads to improved turnover and profits for

Have you ever considered personalised carrier bags to help raise your brand profile only to be put off by the costs involved?

Acopia are promoting their marketing division by giving free origination for a limited period on all new jobs (please ask sales

Acopia is a vibrant, growing company that focuses strongly on customer service, quality merchandise and competitive

Acopia Group’s Retail Packaging division incorporating Brightstyle & Surrey Wholesale is one of the UK’s leading suppliers of luxury retail packaging, everyday consumables, shopfittings and fitout solutions. Established over 35 years ago, it has become the No.1 choice for many retail organisations large and small.

Free gift with every enquiry - quote EMB06 EVERYTHING YOU NEED TO BOOST YOUR SALES!

Shop fittings and equipment ● Point of Sale Carrier bags ● Pricing, labelling and tagging

NEW

Shop equipment and Carrier Bags

Pricing

Hangers

The Goodwood Range – Coming soon Please call for further details

For a full catalogue or advice, contact our team t:01243 838373 e:sales@acopia.co.uk Acopia Group ● Global Point ● Steyning Way ● Bognor Regis ● PO22 9SB

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Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

Slatwall and slotted upright systems

LAUNCH IT

Behind the greatest rider is the greatest saddle

Hester and Fieldhouse at cutting edge of dressage saddlery Carl Hester MBE, becomes brand ambassador for a new range of saddles “PDS” by British saddle company GFS. into the mix – as were the shapes and needs of the many other riders that Carl had sitting on these new saddles. Carl’s demand’s that his horses must be able to move freely and that nothing must impede their performance was at the heart of the development stage.

Appreciating that Carl Hester had given this new saddle brand his time and knowledge GFS made him probably the largest sponsorship deal ever offered in the equestrian market. Carl accepted this and is now delighted to be the international Brand Ambassador for PDS. “I am thrilled to be part of the development of what I consider to be some of the best saddles I have ever ridden in. I am also happy to be supporting a British company.”

With a concise range offering fit options for both horse and rider, the saddles are fully adjustable, feature a carbon fibre tree and a speciality foam and flocked panel for pressure distribution – the new PDS collection really will give dressage riders the fit and performance needed for outstanding results – Professional Dressage Solutions (PDS) by Carl Hester is born.

The saddles will be available to the public from the end of June 2014.

To find out more contact +44 (0)1922 638094. ■

Carl Hester Collection Photography - Kevin Sparrow

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his new relationship is the culmination of months of design and development, trial and re-trial by a dedicated team of experts and the UK’s most admired dressage rider and trainer.

At the end of 2013, Carl Hester was introduced to Geoff Fieldhouse and his top saddle fitter Helen Stone. Carl tasked the pair with fitting some of his more difficult horses and was hugely impressed with the outcome.

Geoff Fieldhouse had been developing a new range of modern, close contact dressage saddles for a number of years, wanting to combine quality craftsmanship with modern technology. On the chance meeting with Carl he was in the final stages of this new PDS range, but having Carl’s input and feedback helped take the range to a new level.

Carl’s fine tuning and ability to “feel” the difference in movement and balance enabled the team to add design details and enhance the saddle’s fit and performance.

The new shapes of modern day sports horses were also thrown

Experience PDS To book your test ride contact: 01922 638094

www.gfsriding.co.uk PDS

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

37

Shopfitting

Fit for purpose

Arranging your outlet to best advantage can be a tricky business. Shopfitters assist with a number of different aspects to ensure your shop looks exactly as you want it and is designed to maximise potential profits.

Planning for profit Equestrian shops vary enormously across the country, ranging from the very small to the superstore, and, importantly, in the range of products they offer. However, the customers all have one thing in common; they visit the shop because they are involved in an equine world!

Whether you are selling animal feeds, tack, clothing or accessories, it is important that the customer can easily find and buy your products. There are many merchandising systems available but which one is best for you?

With 30 years’ experience in designing shop interiors for retailers across the UK, Replan is well placed to offer advice about planning for profit. “It is important that a shopfit be able to pay for itself quickly,” says Aaron Eaton of Replan. “So before we put pen to paper, we make it our business to understand your business.”

“Firstly, and probably most importantly, as outsiders, we bring perspective, and although we have a good understanding of equestrian retail, we are seeing your shop with fresh eyes,” says Aaron.

“With everything in place, stock rationalized and a fresh new look to the shop, most shopfits are paid for quite quickly,” says Aaron.

“Many of our customers are surprised at how affordable it is to have a Replan shopfit and wish they had taken the plunge years ago, especially once they start seeing the benefits of a proper refit.”

Replan makes no charge for putting forward a design and quotation, and, even if you don’t go ahead, you will benefit from talking to Replan by seeing your business in a new light.

Find out what Replan can do for you today by requesting a free, no-

38

obligation quote: +44 (0)1484 666 666 or visit www.replan.com

Cashing in with EPoS Electronic point of sale (EPoS) systems are critical in helping equestrian retailers manage their stock, orders, customer records and even in managing an e-commerce site. One of the few things that people tend to neglect is that all the money they have invested in their business has to come back through a till or website. People will have a fantastic display, but then forget about the one thing that is gathering all this information.

There are different types of EPoS systems, those that are Replan run through the stages for every successful shopfit: 1. If you are already trading, or have new premises in mind, we measure your shop; an essential start, as accurate dimensions are critical in retail.

2. As we know little about your individual business, we ask a lot of questions. Answering these questions achieves two things: a) it helps sharpen your own thoughts about your business b) it allows us to understand your business, its strengths and its weaknesses (if any).

3. We list your merchandise, asking questions all the time about quantities, stock turn and seasonality.

4. We ask about your competitors and about the history of your shop in the local area.

5. We understand who you are, where you stand in relation to your competitors, what

Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

threats you are facing and what opportunities there are to improve your business.

6. Using this brief, and our understanding of your business, we re-plan the shop using good, solid, merchandising and customer flow to maximize sales. We use the principles of Demand, Impulse and Browser (DIB) to ensure that your new merchandise displays are in exactly the right places for your customers’ convenience.

7. The new shop design will improve the shopping experience for your customer, and increase the average spend, by encouraging impulse and browser purchases.

“ Modern web-based EPoS solutions have the ability to share stock in real time with the store – or stores – and provide a truly integrated solution” ‘traditional’, whereby the software is hosted on the web – or the ‘cloud’. The web-based EPoS systems are easier to manage for an equestrian retailer, as the software upgrades and data backups are done for them. What’s more, web-based systems link seamlessly with e-commerce sites.

One of the main issues faced by independent equestrian retailers when trading online is their actual stock. They can’t normally afford to ring-fence large amounts of valuable stock just for web sales but, at the same time, the vast majority of separate websites don’t communicate in real time to the retailer’s EPoS stock control

Shopfitting system, meaning that web stock levels are either not available online, which reduces consumer confidence, or are simply inaccurate, which allows for sales to be made against stock that has already been sold in store.

Moden web-based EPoS solutions have the ability to share stock in real time with the store – or stores – and provide a truly integrated solution. This removes all the above stock issues and allows for a unified customer as well, so the customer tracking and loyalty systems are also integrated, increasing sales. It is even possible for clients to reserve online and collect at store, again in real time, which increases sales again.

It is now becoming the norm for systems to be ‘cross channel’, not just multi-channel, so it is imperative that in-store systems can be truly integrated or many hours of staff time can be wasted and sales affected.

Why is it important?

Customer management, especially in times of economic uncertainty, is crucial. The role that an EPoS system can play in harnessing client relationships should not be underestimated. Simply by logging a customer’s postcode at the point of sale, retailers can track buying behaviour, tailor marketing material and facilitate loyalty schemes. Amongst other things, success comes from being pro-active in attracting consumers through the door. If you have got a good customer database and you know who buys what and how often they shop with you, it is quite easy to get them to come back in again with some sort of enticement, a discount or new range. EPoS certainly are no

Image courtesy of Replan

longer merely about taking a sale and clocking a receipt.

Costs v savings EPoS systems help give equestrian retailers greater control of their business, stock, sales, customers and it can manage their e-commerce business if they trade online. EPoS systems are also proven in delivering savings.

Simply by scanning a barcode and guaranteeing price accuracy you would normally put 1 to 2% on gross profit immediately, because ultimately people forget prices, labels fall off or staff tend to estimate things.

Systems have got clever now; they understand that if you replenish something then you might replenish it at a different price so it will re-average your margin. It

is what is called a weighted cost price averaging solution, allowing you to know exactly what your average margin is so you can look at your pricing. Many retailers report an average turnover of 10% simply from turning to an EPoS system, whilst stock holding can be slashed by as much as 30%, vastly improving cash flow. ■

Image courtesy of Replan

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

39

BUSINESS MATTERS

Promoting from within Marketing and PR have significant roles to play in promoting a business. Mark Lumsdon-Taylor takes a look at how the two practices differ and can be applied effectively to promote a company’s brand.

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t is surprising how many people think that public relations and marketing are the same. They aren’t, and when they are operated as an entity, generally speaking, the results are less successful.

The best setup is when they operate separately but liaise, exchange ideas, don’t perceive themselves in competition with each other and cooperate fully.

Dictionary definitions ‘Marketing’ is defined by Dr Philip Kotler as: “the science and art of exploring, creating and delivering value to satisfy the needs of the target market at a profit.” The Chartered Institute of Marketing (CIM) defines it as ‘…the management process responsible for identifying, anticipating and satisfying customer requirements profitably’. The definitions are similar, but the differences are important. I especially like the inclusion of the word ‘anticipating’ in the second definition. The development of a successful business strategy directly relates to being able to anticipate!

The Chartered Institute of Public Relations (CIPR) defines PR as ‘…the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics’.

‘Reputation’ being the essential ingredient, PR makes the most of the good stories and undertakes damage limitation exercises for the less good! It’s worth highlighting the use of the phrase ‘sustained efforts’ as a one-off, drop in the ocean is a total waste of resources.

‘Persistent’, ‘innovative’, ‘inspired’ and ‘maintained’ are all useful defining terms.

It’s a fact that a well-marketed poor product can be staggeringly successful – whereas a poorly-

40

The scope and opportunities for effective marketing are constantly growing

marketed good product can fail! It’s a fact that a business or firm can be very professional and have impeccable integrity but still not acquire that all-important reputation.

And never underestimate the importance of ‘profile’ in relation to the business and that of the individuals representing that business.

Prepare to succeed More often than not sole traders and small and medium enterprises (SMEs) carry out marketing and PR on the

Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

hoof. Individuals in SMEs often have a natural aptitude underpinned by knowing their clients well. Understanding what is wanted and exactly when; comprehending the business focus, the aspirations and the ability to deliver are all fundamental. ‘Mutual trust’ and ‘mutual respect’ are the essential ingredients and the relationship can work very well. But there comes a point when the small business needs to move forward, to expand its product or range of services and to develop new markets.

In anticipation of reaching that point, astute proprietors and managers will be planning a coordinated marketing and PR campaign well in advance.

Whether a small business or a multi-million pound organisation, marketing and PR are essential to profitability and growth. And ‘growth’ without related ‘profitability’ may be good for the ego but it increases work overload and stress whilst doing nothing for the all-important bottom line.

One of the problems for most managers is ‘budget’. Relatively

BUSINESS MATTERS straightforward to calculate in relation to marketing, but much more difficult to estimate in relation to PR which must have the flexibility needed to respond to sudden opportunities and one-off situations.

Media savvy PR is essentially related to the media and the media expects instant attention. (It is an interesting fact that the higher up in an organisation – right up to chairman and CEO levels – the quicker the individual tends to respond to requests for interviews, whether they relate to television, radio or printed matter.) The media is quick to note who they can depend on for a fast, reliable response – and who is ‘too busy’, ‘too arrogant’ – and far too unaware. Used cleverly and with discretion – and I would say appreciation – PR builds bridges, creates relationships, forges bonds, reaches the right people, cements reputations…and helps to sell the goods or services!

Marketing is sometimes described as ‘selling’ and that is not a bad definition – albeit a very simplistic one.

Marketing includes (but is definitely not exclusive to) advertising. The breadth of opportunities for advertising grow exponentially and it is fundamental to the marketer’s job to analyse what works best for the business – and why.

Marketing also includes trade shows, sponsorship deals, special promotions, market research, product endorsement, product development, initiation of events – and much more. Marketing departments – especially in smaller organisations – are

also often responsible for generating all sales-related literature, show stands, popups, posters, giveaways, direct mail – and a great deal more.

Good PR and marketing are essential tools for all businesses right down to the sole trader and right up to the multinational – it is only the scope that varies in size. The best organised campaigns produce costeffective results – the worst are an ego-tripping diversion. ■

Smooth media interactions can help elevate a company’s profile

Mark Lumsdon-Taylor Mark Lumsdon-Taylor is director of finance and resources at Hadlow College. He attended Keele University where he read Law and Economics. On leaving, he joined Macintyre Hudson, a leading London accountancy firm, undertook an ACA training contract and quickly rose to become a director of audit. Mark joined Hadlow College with an initial brief as a ‘trouble shooter’ to design and implement fiscal recovery and to effect change within the College’s central services. He was appointed Director of Finance & Resources in 2004 after extensive work involving further recovery and reorganisation of the college’s activities, (Hadlow is rated Outstanding by Ofsted and is in the top category for financial stability.)

Mark’s work was acknowledged when he was awarded Accountancy Age UK Finance Director of the Year (Public Sector) in 2007 and was a

runner up in 2010 and 2013.

In 2008, Hadlow College was awarded the title ‘KEIBA Large Company of the Year’ for its performance in business.

Mark is shortlisted in the Public Sector and Voluntary UK FD of the Year category for this year’s prestigious Financial Director magazine’s Business Finance Awards.

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

41

SUPPLIERS DIRECTORY Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk a Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com a Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk

Earlswood Supplies +44 (0)8450 171351

Harold Moore +44 (0)114 2700513

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Eazitools Equestrian +44 (0)1302 746077

Harpley Equestrian +44 (0)115 9611537

Littlemax +44 (0)1668 213467

EQ Life Magazine +44 (0)1953 852946

Haybar +44 (0)1723 882434

Albedo100 UK Ltd +44 (0)113 3955266

Equestrian Creative Network

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Horses with Attitude +44 (0)1274 852139

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Spartan Equestrian Products +44 (0)1474 705065

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Spoga + Gafa +44 (0)208 6818166

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Sportmark by Signam +44 (0)1926 417300

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Stormsure +44 (0)3333 441500

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Parkgate Equestrian +44 (0)1306 631374

Toggi +44 (0)113 2707007

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Parallax Plastics Ltd +44 (0)115 966 3836

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www.equimax-tabs.com a

www.rockall.info

Jack Murphy +44 (0)1768 867590

www.jackmurphy.co.uk

Kate Negus +44 (0)1249 740590

www.wormingyourhorse.info a

Vetericyn +353 91 796896

www.presspoint.co.uk a

Virbac Animal Health +44 (0)1359 243243

rimaexport@gmail.com a

Robinson Animal Healthcare +44 (0)1909 735000

www.katenegus.com a

www.robinsoncare.com a

www.keratex.com a

www.rockall.info a

www.kevinbacons.co.uk

www.rockies.co.uk a

Keratex +44 (0)1373 827649 Kevin Bacon’s +44 (0)1296 662473

Lets Talk Horses + 44 (0)1953 850678

www.DurangoBoot.com

Merial Animal Health Ltd +44 (0)1279 775858

Smart Grooming +44 (0)1823 681076 a Solocomb +44 (0)1235 511358

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334

Grays of Shenstone +44 (0)1543 483344 Griffin Nuumed +44 (0)1458 210324

a LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz aa Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk a Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com a Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

www.silvermoor.com a

www.hucklesbyassociates.co.uk

www.gollygaloshes.com

www.graysofshenstone.co.uk

www.littlemaxshavings.com

Silvermoor +44 (0)1665 602587

Pfizer Animal Health +44 (0)1304 616161

Kozi Kidz +44 (0)1302 746680

www.dogrocks.co.uk a

Durango +1 740-753-1951

www.holdsworthpr.co.uk a

www.likit.com a

www.kozikidz.co.uk a

enquiries@letstalkhorses.co.uk a

Life Data Labs Inc +1 256 3707555

www.LifeDatalabs.com

Rockall +44 (0)121 5558334 Rockies +44 (0)1606 595025

Saracen Horse Feeds + 44 (0)1622 718 487

www.saracen-horse-feeds.co.uk a

Seaquim +353 (0)8623 64609

www.seaquimequine.net

Science Supplements +44 (0)8456 800606

www.sciencesupplements.co.uk

W F Young, Inc +001 413 526 9999

www.absorbine.co.uk a

Wahl +44 (0)1227 740555 www.wahl.co.uk a

Westgate EFI Ltd +44 (0)1303 872277 a Westgate Labs +44 (0)1670791994

www.westgatelabs.co.uk aa

Worklite Ltd +44 (0)1279 418052 www.work-lite.com a

Your Gift Horse +44 (0)1454 510102

www.yourgifthorse.com a

To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

A sixth insertion is then added free of charge, producing a net cost of just £16.60 each.

42

Equestrian Business Monthly | June 2014 www.ebmonthly.co.uk

June 2014 | Equestrian Business Monthly www.ebmonthly.co.uk

43

Welcome to Champion Riding Collection Champion are proud to present our first ever clothing range. The collection is a result of a rigorous design and development process and features apparel and accessories that combine performance fabrics with fit and features that are especially tailored for riders. Technical fabrics and inspired branding have been combined with streamlined silhouettes for clothing that will take you anywhere and everywhere.

A GREAT BRITISH BRAND

Piggy French

NEW FOR 2014 • Three fabulous new colours for 2014 Metallic Brown, Metallic Purple, Metallic Navy • Innovative adjustable head sizing ring

Metallic Brown

• Stylish modern design • High tech ventilation system Metallic Navy

Metallic Purple

• Lightweight • BSI Kite marked to BS EN 1384 2012 • Incorporates the confidence and peace of mind that comes as standard with the Champion Brand

Tel: 0113 270 7000 | www.championhats.co.uk | Email:info@fbi-ltd.co.uk