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May 2013 Issue 133

Best in Business THE SUPPLY CHAIN

Page 14

SEASONAL SUPPLEMENTS FEEDING INTOLERANCES BRUSH UP ON BOOTS

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INSIDE THIS ISSUE 5 NEWS 8 INVESTIGATIVE REPORT Newmarket’ steroid scandal

10 SOMETHING HE ATE? Understanding allergies and intolerances

14 DELIVERING GOOD SERVICE Wholesalers and distributors

26 LET’S TALK PRODUCTS Horse boots

30 ON THE MARKET The industry’s finest

31 AT THE SHARP END Mike Potter gets down to business

& SMALL EQUINE BUSINESS Who pays the tax?

18 SUCCESSFUL SEASONAL SUPPLEMENTS Supplements for the season ahead

32 ASK THE EXPERT Focusing on feed

33 SECRET SURFER New websites on show

34 SUPPLIERS DIRECTORY

Science Supplements

who’s who

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BUSINESS

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25 LAUNCH IT

Editorial: editorial@ebmonthly.co.uk

Advertising Sales & Production: Allison Kemp Tel: +44 (0)1953 852946 advertising@ebmonthly.co.uk

Design: Phil Wells studio@presspoint.co.uk Equestrian Business Monthly, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK Tel: +44 (0)1953 850678 Fax: +44 (0)1953 851936 enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business Monthly nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

If you have a Smart phone, iPhone or Android phone, all you have to do is download a QR code reader app and scan the barcode and it’ll take you directly to the Equestrian Business Monthly website where you can access the latest news stories, features and products on the market.

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FORWARD FEATURES June

Preparing for the show ring Rider safety – hats Miniature marketing Extending the reach – small holdings & pets Let’s Talk Products – numnahs and saddle cloths

July

Busting a gut – low calorie & weight management Boots & barefoot Rider safety – body protectors Europe & beyond

August

Media guide Take a look around – shop fitting Up to scratch – yard and stable essentials Transport & travel – innovations for safe journeys Our media pack and a full list of features for 2013 are now available.

To get your hands on either of these, email: allison@ebmonthly.co.uk.

Furthermore, give us a call and see what we can do for you over the next 12 months.

Comment INDUSTRY

Dead cert

No sooner had the Grand National come and gone, with even its most hardened cynics assenting to its safety this year, than racing has been hit with one of the biggest doping scandals in recent times. Godolphin trainer Mahmood Al Zarooni has been banned from racing for eight years as a result of the scandal involving one of the world’s leading racing operations and the British Horse Racing Authority (BHA) has also banned 15 horses trained by Al Zarooni for six months.

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here is some good news, in that Bookmaker Ladbrokes has said it will refund advance bets totalling £200,000 that had been placed on the 11 horses. Alex Donohue of Ladbrokes said: “Given the circumstances we feel it’s only fair customers get their money back.”

Commenting on the Grand National, World Horse Welfare (WHW) welcomed the results, but says there is still a need to reduce the number of runners. Chief executive Roly Owers said: “This race was exciting and will be remembered for all the right reasons. We’re very pleased that all the horses and riders returned safely.

World Horse Welfare’s number one concern with the Grand National was the numbers of fallers. We are very pleased that only two horses fell, and while some unseated their riders, none were brought down by other horses. This had been a problem for almost 50% of the field over the past few years. In this race it amounted to 20% of the field, which is a great step forward.

Aintree can take considerable credit for the improvements they have made to the course – especially the most significant changes to the fences in the race’s 160-year history. It is too early to say with certainty whether the softer fences are making a difference, but with fewer falls in the other races held on the National course over the past two days, the initial signs are encouraging. We are also pleased that so many jockeys rode the early part of the race sensibly and later in the race when they made good decisions to pull their horses up rather than pursue the contest.

We would still like a trial reduction of the maximum field size to around 30 to further lessen the risk.

This race demonstrated we are moving in the right direction, but the risks to horse and rider were still twice that of other national hunt races.”

BEF funds up for grabs

The British Equestrian Federation has launched its 2013-2014 Capital Funding round, providing an opportunity for establishments and clubs to apply for £1 for £1 match funding to upgrade riding establishments, increase capacity and accessibility or improve centre facilities such as changing rooms, toilets and social areas.

Bids submitted should be for no less than £1,000 and no more than £25,000, whilst the preferred bid level is between £10,000 and £15,000. Projects awarded funding will need to demonstrate the funded project is able to be completed by March 14 2014.

If you are interested in applying for funding, expressions of interest (Stage 1) should be received by the British Equestrian Federation by Friday May 10 2013.

All applicants will be notified by Friday May 17 2013 whether their expression of interest has been successful or not. Successful applicants will then be required to submit a full application (Stage 2) by Friday June 14 2013; notification will be given to successful applicants after this second stage by Friday June 28.

Application forms and further information can be found at www.bef.co.uk

On the cover Image courtesy of Toggi. www.toggi.com Items featured are the Ambia ladies wax jacket, the Milo ladies gingham shirt, Valencia ladies knitted sweater and the Berkeley country boot.

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Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

UK NEWS

If you have some news you’d like to share email us at : editorial@ebmonthly.co.uk or tweet @EBMonthly

A round-up of the UK’s equestrian trade news

Dodson & Horrell retained as official supplier

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he British Equestrian Federation (BEF) has retained leading horse feed manufacturer Dodson & Horrell as the official supplier to Equestrian Team GBR for another four years.

First granted the high profile contract in 2009, the contract renewal will see the company offer impartial advice in the run up to next year’s World Equestrian Games (WEG) in France and the Olympics and Paralympic Games in Rio 2016.

A pivotal role will be played

by Dodson & Horrell’s team of nutritionists in advising Team GBR squads, team managers, coaches and vets and this extends not just to the Performance Programme but also to the Development Programme, Equine Pathway and more recently the BEF Excel programme.

Sam Horrell Marketing Director of Dodson & Horrell said: “We are proud of our involvement with Equestrian Team GBR.

Robinsons suffers major theft

Horse Magazine sold by IPC

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obinsons’ Cannock store was broken into on April 4, where more than 30 saddles worth around £10,000 were stolen. The stolen stock included branded saddles from Bates, Thorogood, Wintec and Optimus. Thieves were filmed entering the premises on a CCTV camera in the car park.

Staffordshire Police have appealed to anyone who can provide information on saddles being offered for sale to contact them.

IPC Media announced in April the sale of Horse to MyTimeMedia. The deal sees MyTimeMedia acquire the brand, currently published within the IPC Inspire portfolio, with immediate effect. There will be no interruption to the monthly publishing schedule of the title.

MyTimeMedia publishes some of the best known specialist hobby magazines in the UK, including popular titles such as Hi Fi News, Home Cinema Choice, The Woodworker and Model Engineer.

IPC Inspire managing director Paul Williams says: “MyTimeMedia is

Rockies revamp

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ockies’ Flavoured Health Licks are now available with new packaging to make them look as appealing to the horse’s owner as they are to the horse himself. The new packaging will be on the popular range of 2kg Health Licks, available in carrot, cherry, mint, apple and garlic varieties with an RRP of £2.99 each “We’re really excited to introduce our new packaging,” says Jeremy Sample, Sales Director for Rockies. “We believe that the new packaging has greater shelf appeal, shows the flavourings more clearly and also promotes that each lick

contains 10 vital minerals, which is something that’s really important.

As we come into the summer months, many people reduce their horse’s hard feed ration, and offering a Health Lick is a great way to replace missing goodness.”

For more information, see www.rockies.co.uk

As well as providing impartial nutritional advice, we also co-ordinate the logistics of transporting and locating feed for Team GBR, whether they are competing in the UK or abroad.

In 2012 we worked closely with the BEF to deliver over 265 bags of feed to WEG in Kentucky.

passionate about hobbies, so it is the perfect new home for Horse.

My personal thanks go to each member of the team for the great work they have done on Horse and I wish them all the very best for the future.”

MyTimeMedia CEO Owen Davies adds: “We are delighted to welcome Horse magazine and its staff to our business. The magazine will be a perfect fit with our print portfolio and we look forward to developing the website to increase its reach within the equestrian community.”

Royal warrant holders at palace exhibition

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ine equestrian companies who have supplied the households of The Queen, The Duke of Edinburgh and The Prince of Wales for at least five years and have been awarded a royal warrant are to take part in a unique exhibition in the gardens of Buckingham Palace on July 1114 as part of the 60th anniversary celebrations of the Queen’s coronation. The exhibition showcasing all the royal warrant holders is the first time Buckingham Palace has hosted a ticketed trade event. The horse sport exhibitors are the largest specialist interest represented at the Coronation Festival.

The equine exhibitors attending are Bedmax, supplier of dust free bedding; Martin Collins, whose Ecotrack is the surface for the Royal Windsor Horse Show; feed manufacturers Dengie and Dodson and Horrell; Equicentre Farriers supplier of Mordax studs; Horse Weigh, who supplied weighing platforms for London 2012; Shires Equestrian; equestrian tailor, Bernard Weatherill and Vale Brothers Ltd.

Royal Windsor 70th Anniversary

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eld in the private grounds of Windsor Castle in May the Royal Windsor Horse Show will celebrate its 70th year in 2013. The packed programme includes 170 showing and showjumping classes and 15 classes for grass roots competitors run by the British Horse Society. The show also stages The Land Rover International Carriage Driving Grand Prix one of Europe’s most important events. Visitor numbers last year were 45,000 with over 3,000 show entries. Trade stands number over 220 and cover a wide range of products and services.

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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UK NEWS

Saddle solutions for thoroughbreds

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hanks to the dedication of organisations such as the Thoroughbred Rehabilitation Centre (TRC) and Equine Management and Training (EMT), there has been an increase in the popularity of these horses for riding beyond the racing industry. Many organisations have now shown that with careful retraining and

management Thoroughbreds are able to enjoy second careers in a variety of disciplines.

Harry Dabbs Saddlemakers was approached by Kath Pinington, Yard Manager of the TRC to develop a saddle that would enable these horses to fulfil their potential.

MD of Vale Brothers Peter Wilkes said, “The research,

consultations, tests and trials took many months and with the depth of knowledge, energy, effort and feedback from Kath, alongside Society of Master Saddlers Qualified Saddle Fitters and Harry Dabbs Saddle Makers, we have developed specific saddle trees and panel options to suit the requirements of the Thoroughbred.”

Equestrian Vision rides in to book business

Liz Harris joins Haygain

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questrian Vision is to launch its own gift book range this summer having entered into an agreement with publishers G2 Entertainment to exclusively distribute five equestrian “Little Books” including titles by Julian Seaman, Kate Green and Jon Stroud.

Jules Gammond, Managing Director of G2 Entertainment, commented, “We are delighted to be able to add these equestrian titles to our million selling range of gift books. The authors have been specially selected for their knowledge of their subjects while Kit Houghton’s action photographs will wonderfully compliment the text and bring to life the majesty and excitement of the equestrian disciplines.”

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eading hat manufacturer Charles Owen has been a sponsor for over a decade at the CCI4* Rolex Kentucky ThreeDay Event in the United States.

Charles Owen returns to exhibit at the show with its entire range of hats, Sergio Grasso Boots and Roeckl Gloves.

Roy Burek managing Director of Charles Owen said, “I am proud to be a sponsor at this top notch event, the 3-day event riders in the USA have been loyal supporters of the brand and I am happy to be able to give back to them by supporting Rolex.

Joint initiative

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iz Harris has joined the team at Haygain hay steamers as a Northern Area Consultant to help manage sales and business development in the North.

Based near Richmond, Liz regularly travels throughout North Yorkshire, Darlington, County Durham and the surrounding area. A graduate in Equine Science, Liz is a qualified McTimoney, Sports Massage, Laser and Reiki therapist, and has clients in all equine disciplines.

She became very interested in the benefits that Haygain and Flexineb could offer her client base in terms of improved health and performance. It was a natural progression to combine Haygain with her existing business, Animal Therapy Services.

Said Liz: “I am delighted to be part of the Haygain team. The hay steamers are fantastic products and I can’t wait to reinforce the brand’s awareness in the north among horse owners, professionals and vets.

Global Champions Tour secure he world’s leading show jumping championships, the Global Champions Tour, will be staged at The International Quarter, adjacent to the Queen Elizabeth Olympic Park from June 6-9, cementing the extraordinary equestrian legacy from the London Olympic Games. Swiss watchmaker Longines will be title sponsor and timekeeper bringing world class 5 star show jumping to London with the full support of Mayor of London Boris Johnson. It will be one of the first international sporting events

Charles Owen on show in Kentucky

in the Olympic Park since the London Games and comes only weeks before the site opens fully to the public.

Britain’s Olympic show jumping gold medallists will be competing along with thirty of the world’s top riders. Record prize money of around £640,000 will be on offer during the four days of the event. Eurosport will broadcast the GCT Grand Prix on Saturday worldwide; around 21 million international viewers tuned in to last year’s event on Eurosport and almost 300.000 spectators watched the event live.

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

Event organiser Peter Phillips of SEL-UK (Sports & Entertainment Ltd), said: “We are delighted that we are still able to bring this world class show jumping series to the UK to build on the fantastic Olympic legacy of Great Britain’s equestrians. It is a great opportunity to stage the competition at the Queen Elizabeth Olympic Park, creating a true link to the legacy of the London Games. We have already received strong support from the local community and look forward to delivering an exciting sporting event for everyone.

quine insurance specialist Petplan Equine and Redwings, the largest horse sanctuary in the UK, have joined forces in a venture to run a series of knowledge sharing initiatives that Petplan is hosting at different shows and venues throughout 2013.

Head of marketing at Petplan Equine Isabella Von Mesterhazy said, “We are extremely excited about being involved in these initiatives with Redwings. We believe that horse owners should be equipped with as much knowledge as possible about what affects the health and wellbeing of their horses which is why we are rolling out a range of educational activities as well as providing online advice.”

The joint venture follows Petplan Equine’s successful click and donate winter Facebook campaign which has seen donations more than double in the past month and resulted in Redwings being the beneficiary of over 14,000 scoops of feed.

High Goal Polo at the O2

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ondon will be the host for another international equine event on the May 21, when the HPA Gaucho International Polo Tournament is staged at the O2. Featuring three matches between the world’s greatest polo players from England and Argentina, the evening will include live music and a wine fair.

UK NEWS

Verm-X returns to Middle East Uvex teams up with Zebra Products

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ow in its fifth year, the hugely successful VET Middle East exhibition (VETme) has attracted businesses from across the globe once again.

Leading intestinal hygiene control company, Verm-X, attended the show for the second year running and enjoyed a 12% increase on

last year’s visitor numbers.

Philip Ghazala of Verm-X said: “Our product range, including Verm-X for Camels and other exotic species, is in demand in the Middle East as the trend for reducing chemicals in animal husbandry is now a global happening.”

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vex the German Safety products manufacturer has signed with the UK distributor Zebra Products. Uvex helmets are Kitemarked by BSI to EN1384:1996/BSEN1384:1997 and ASTM F1163:04, satisfying the criteria required by all governing bodies and associations. The importance of correctly fitting helmets has been

a long standing and contentious topic, and Uvex has addressed the problems facing retailers and their staff by developing a fitting system that enables the depth of the helmets to be adjusted with the IAS 3D System, which provides a millimetre by millimetre fit enabling the helmet to fit any shape of head securely and safely.

The gift that keeps on giving Dengie’s 15 year sponsorship

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K equine feed manufacturer Dengie has sponsored The Pony Club Winter League Championships for more than fifteen years,

supporting young riders and offering them nutritional advice.

The 2013 championships took place at Warwickshire College in April where over 200 riders competed.

are also looking for retailers to act as collection points to allow people to donate unused bits that are already in their tack rooms.

They will arrange collection of the bits and forward them onto the Gambia.

With a national and local press campaign planned to drive customers to retail stores, the company hopes it will be a win win situation for retailers and the horses of Gambia.

Ride-Away has a refurb!

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ide-Away’s York store has recently had an extensive refurbishment to improve the shopping environment and to provide better accessibility to the company’s range of horse and rider clothing and accessories.

The facelift includes new fixtures and fittings, better layout and clearer signage to help customers find the products they are looking

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Your horse...

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our Gift Horse has launched the latest piece of Carina jewellery, a sterling silver snaffle friendship bracelet for everyday wear, stylish enough to carry through to evenings out, with a trade price of £16.50. With every bracelet sold, a new snaffle bit will be sent to the Gambia, to help support The Gambia Horse and Donkey Trust in their amazing work in the country.

As well as encouraging retailers to stock and sell the bracelet, they

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for more quickly. The newly refurbished store’s unveiling coincided with the launch of the new catalogue and new ranges.

“We’re looking forward to welcoming people into our refurbished store,” says Mike Southwick Store Manager for Ride-Away. “We’re excited to see what people think and hope that they’ll like it as much as we do.

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Investigative report

Newmarket’s steroid scandal T

he recent doping exposé at the world famous Godolphin Stables in Newmarket has shattered the clean image that racing endeavours to uphold. Colette Armitage investiagates.

Godolphin trainer Al Zarooni is now at the heart of one of the biggest doping scandals racing has ever seen, after banned substances were found in 11 out of 45 horses in his charge.

Al Zarooni’s described it as a ‘catastrophic mistake’ and has apologised for the ‘damage’ that he has caused to the Godolphin Stud and the sport of horse racing.

Muhammad Al Zarooni’s poor excuse for this mistake was that he naively believed the horses could be given the drugs because they weren’t racing at the time.

But this isn’t Al Zarooni’s first blunder; in August 2012 he was finned over £2000 for giving a horse a banned pain reliving drug. Obviously it isn’t anywhere near the magnitude of this positive drugs test but you would have thought he had read the rule book by now.

His Highness Sheikh Mohammed,

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ruler of Dubai and owner of the legendary Godolphin stables, is rumoured to be absolutely appalled by the news and racing manager Crisford says, “Sheikh Mohammed has instructed me to begin an urgent review of all of our procedures and controls,” but have these measures come too little, too late?

Substances found included ethylestrenol and stanozolol, both of which are anabolic steroids. The administration of these drugs can have a dramatic impact on a horse’s performance which race horse trainer James Given confirms, “It is, without doubt, a performance-enhancing substance, and an unfair advantage is sought by using these drugs.”

Not only can the drugs enhance performance whilst in the horse’s system but the long term effects can increase muscle development beyond the natural capacities and decrease recovery time from injury.

Two of the horses tested positive for the drugs include winner of the Shadwell Fillies’ mile, Certify and Royal Ascot Gold Cup runner up, Opinion Poll. These

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

two horses alone have combined winnings worth £1,925,904, as well as the other 9 horses tallying a high six figure number.

Certify is an unbeaten champion and was due to run in the 1,000 Guineas at Newmarket on May 5, but was suspended.

What makes this news so shocking is that Al Zarooni is a hugely successful trainer; who has won countless races including the world’s richest race the Dubai World Cup in March 2012 and has won two British Classics.

Understandably the National Trainers Association (NTA) is ‘shocked’ at the news and Chief Executive Rupert Arnold was quick to add that it appears to be an isolated case and is in no way reflective of the racing community as a whole.

The NTA added, “Without wanting to diminish the seriousness of this case, in some ways it is a positive message that the presence of these substances was detected so the sport is kept clean.”

It is well-known throughout the racing community that Sheikh Mohammed is a great advocate of a hands on approach to managing

one of his most powerful yards, Godolphin. All horses spend the winter in Dubai which is a consequence of the Sheikh’s desire to be with his horses when he is busy with political work. It is also known that any decision made has gone through the Sheikh himself; from purchases to the hiring and firing. This colossal error in communications will be embarrassing for the Sheikh, since his management system is set up to avoid disasters such as this. It is no surprise then that the Sheikh has stepped up his ‘procedures and controls’.

This scandal comes soon after the recent discovery that legendary jockey, who rode for the Sheikh for 18 years, Frankie Dettori, tested positive for a banned substance, believed to be cocaine, in France last year.

Plentiful press coverage on scandalous behaviour in the world of horse racing is nothing new. However, with such high profile cases being the subject of the biggest and most shameful ridicule; the respectful exterior of the Godolphin stables will undoubtedly be tainted.

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Allergies and Intolerances

Something

HE ATE?

Allergy or intolerance, what’s the difference? Jane Buchan of Baileys Horse Feeds explains the types of allergies and intolerances that can occur and the process of identifying the cause and the steps horse owners can take to alleviate them.

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ften when a reaction occurs, we tend to label it as an allergy, however feed allergies in horses are relatively rare, whereas intolerances to specific ingredients appear to be far more common. There is an increasing awareness of the possibility of allergies or intolerances to feeds or feed ingredients, among horses, but just how prevalent are they?

Allergies We’re all aware of the dramatic and potentially drastic reaction that the human body can have to certain foods but true feed allergies in horses are relatively rare. Allergies involve the stimulation of the immune system to react excessively against a certain protein or proteinlike molecule (allergen) which would not normally happen in the non-allergic horse. This reaction results in the release of histamines, which, when produced to excess, cause symptoms which may vary from sneezing and wheezing, to itching, swelling,

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hives (lumps on the skin) or diarrhoea.

The symptoms of feed allergies can include swelling of the lips and mouth but are more commonly seen as diarrhoea and/ or hives, although symptoms alone are not necessarily indicative of an allergic reaction to something the horse ate. Allergies can be hard to diagnose and in severe cases, a vet may carry out blood and skin tests with varying degrees of success.

Intolerances A more common occurrences are hyper-sensitive reactions to substances which do not involve the immune system and these tend to be referred to as intolerances.

They can result in many and varied symptoms, which may not necessarily, in the first instance, be attributable to a feed-related issue and as such can be equally hard to diagnose. Indeed, it is only in recent years that intolerances to feeds or feed ingredients have become recognised, so although there is a perception that they are becoming increasingly prevalent

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

among equines, it’s more likely that we are simply more aware of their existence.

Symptoms of a feed intolerance can include, ‘crabby’ or ‘jumpy’ behaviour, hives, dry itchy skin, loose droppings or a tendency to colic, all of which can also be the result of environmental and management issues. Any horse which is uncomfortable in its gut, for example, is likely to be crabby, unsettled and prone to colic so eliminating everything which could be causing this can help settle the situation. Stress is a primary factor in gut discomfort and this can have innumerable causes from insufficient turnout or bullying in the field, to travelling, competing, overzealous training - the list goes on.

Stress One common consequence of a ‘stressed-out’ equine is EGUS (Equine Gastric Ulcer Syndrome) as a result of acid attacking the lining of the horse’s stomach.

Any horse prone to ulcers or any digestive discomfort MUST

have constant access to forage and the starch content of any supplementary feed should preferably be kept to a minimum.

The simple provision of ad lib forage can help reduce stress levels by satisfying a horse’s physiological need to chew and ensures there is always some food in the stomach to stop the digestive acid reaching areas it shouldn’t.

A constant flow of fibre through the digestive system also ensures that any gases which are produced during digestion are carried through thus avoiding a build-up which could cause colic. Fibre from forage is also essential to maintain a healthy population of gut bacteria, which are also instrumental in its digestion and any imbalance can not only affect digestive efficiency but gut pH (acidity) and symptoms of an imbalance can include loose droppings, diarrhoea or colic.

Digestive enhancers Any horse with loose droppings, whether continuously or during times of stress, would benefit from a digestive enhancer like a pro or prebiotic. Probiotics contain live bacteria and can be fed to replenish gut bacteria populations, which may have been depleted, whilst prebiotics support the existing populations of beneficial

Allergies and Intolerances bacteria and help them flourish.

They may either act as a food source which only good bacteria can utilise or by disabling pathogenic bacteria and facilitating their removal.

In severe cases it can be worth feeding a course of a probiotic followed by a prebiotic which can then be fed daily or just during times of stress to help maintain a healthy bacterial balance, supporting gut efficiency and helping alleviate loose droppings and discomfort.

Itching Scurfy or itchy skin can be a sign of a dietary imbalance and a look at the overall balance of the diet should always be taken before turning to supplements or special feeds in an attempt to alleviate specific symptoms.

A fully balanced diet, supplying correct levels of essential vitamins and minerals and quality protein, helps support health and well-

being, of which visual signs will include, strong healthy hooves and a shiny coat. Omega 3 oils are also essential for soft supple skin and may be found in a good quality feed or balancer or can be added to a fully balanced diet in the form of a high oil supplement or straight vegetable oil.

Elimination diets Feeding the recommended

amount of a compound feed or balancer alongside forage will ensure the diet is supplying all the nutrients a horse needs for well-being and to support its work. Should problems persist and remain unexplained, then a feed intolerance is possible, but the only way to find out what is causing the reaction is to put the horse on an elimination diet. While this can be difficult for the hard-working horse or poor-doer, it may be the only

option and involves cutting out all supplementary feeds and giving just ad lib forage for a minimum of four weeks.

By this time, unless the cause is within the pasture or forage, symptoms should have subsided and other feed ingredients can be reintroduced one by one until a problem recurs that can be attributable to what has been added to diet. A vet or feed company nutritionist can help plan the process and discuss feeds or feed ingredients which you can add separately to aid in the identification of the culprit.

It’s entirely possible that the problem is contained within the horse’s grass, hay or haylage but this should become apparent if problems persist despite the elimination of the usual suspects in compound feed.

Special feeds Since elimination diets can be both time consuming and

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Allergies and Intolerances complicated to implement, there’s an increasing tendency to assume, not only that an intolerance exists but also that it is due to one or more of a number of commonly implicated ingredients. Feeds are available which avoid these ingredients so offer a potential ‘quick fix’ meaning that neither the specific cause nor any environmental implications are ever addressed.

Should an elimination diet result in the recognition of a reaction to a specific ingredient, then such feeds can prove useful in re-establishing a fully balanced diet while avoiding intolerance reactions.

Feed ingredients which have been identified as causing hypersensitive reactions include certain cereals, alfalfa and molasses. If a horse is truly allergic to any of these, it is a protein which they contain that will be the actual allergen; oils, starch, cellulose or sugars are not allergens and cannot cause an allergic response.

Bad press Indeed, sugar often receives bad press which is unwarranted since it is both an essential nutrient and a natural component of the horse’s diet because grass has a high sugar content. Feeds which contain molasses are often perceived to be ‘high sugar’ but not only is molasses not 100% sugar (it’s what’s left after the sugar has been extracted, after all) but it is used in feeds at an inclusion rate of less than 5%, so the actual amount of sugar it contributes to a horse’s diet is minimal.

So, while there’s no doubt that horse’s can be allergic or intolerant to something in their diets, there are other factors to consider when presented with potential symptoms.

Contrary to popular perception too, modern compound feeds from reputable manufacturers contain carefully prepared natural ingredients and are backed by meticulous research to ensure that they provide the very best and safest nutrition for the horse.

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Ride & Relax®

Step two: Estimated DE 9.5 MJ/kg At rest or light to medium work

Step two: Estimated DE 9.5 MJ/kg At rest or light to medium work

Step three: Estimated DE 11.0 MJ/kg At rest or light to medium work For veterans

If you have any feeding questions then the Nutrition Team at Allen & Page is always happy to help

Call 01362 822 902 Digestible Energy (DE) levels correct at time of printing. *When compared to traditional diets with comparative energy levels. Quote Advert: Step217

12

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

www.allenandpage.com info@allenandpage.co.uk

Step four: Estimated DE 12.5 MJ/kg At rest to hard work

Power & Performance® Step five: Estimated DE 12.8 MJ/kg Hard work

Winners of the 2013 HAYGAIN Nutritional Helpline of the Year Award, for excellent advice and customer service

Allergies and Intolerances PRODUCT

PRODUCT

Quick and safe

Sensitive equines

Approved by The Laminitis Trust, Speedi-Beet from British Horse Feeds is high in fibre and low in starch and sugar.

A sugar beet pulp with no added molasses, it has been subjected to a patented cooking process to produce a superb complementary feed for horses that suffer with a sugar/starch intolerance. Speedi-Beet is quick soaking and ready for use in ten minutes. Small amounts may be fed to overweight horses as a carrier for supplements, or larger quantities to a poor doer for weight gain.

Many horse owners feel their animals demonstrate intolerance to various feed ingredients, most commonly barley and molasses. Equine Sensitive has been deliberately formulated to minimise/eliminate intolerances. It is both barley and molasses-free.

Furthermore it is low in starch and has no added sugar. Rice is commonly used in diets where it is necessary to avoid adverse reactions to diet and thus it is used as the preferred source of energy in Equine Sensitive together with oil. Antioxidants are routinely included for their protective effect against free radicals.

British Horse Feeds: Tel: +44 (0)1765 680300 www.britishhorsefeeds.com

Dodson & Horrell: Tel +44(0)845 3452627 www.dodsonandhorrell.com

PRODUCT

PRODUCT

Trend setting

Beneficial balancers

Allen & Page, which recently scooped the Haygain Nutritional Helpline of the Year award at BETA International 2013 has long been at the forefront of feed development and is well-known for producing high quality feeds suitable for horses with dietary problems and intolerances to certain feed ingredients.

The company was one of the first to launch an ‘intolerance diet’, with benefits seen across the board, leading to the development of the popular Barley & Molasses Free Range as it is today.

While underfeeding a low energy mix, cube or fibre feed will always cost less than feeding a fully balanced diet, Baileys LoCal and Performance Balancers represent cost effective, straight forward feeding solutions for horses who need little or no ‘traditional’ hard feed. Their scientific formulations ensure that a little goes a long way for horse owners on a budget.

For the horse, the benefits of maintaining a balanced diet all year round are many, for the retailer it can help ensure consistent sales and happy customers.

Allen & Page: Tel: +44 (0)1362 822902 www.allenandpage.com

Baileys Horse Feeds: Tel: +44 (0)1371 850247 www.baileyshorsefeeds.co.uk

PRODUCT

PRODUCT

Pure performance

Molasses free

Re-Leve is a high-performance mix, specifically designed to replace all cereal and hard feed for horses in work that have a nervous disposition, or react adversely to high starch levels. A performance ration, it is based on extensive collaborative research carried out by Dr Stephanie Valberg, at the University of Minnesota, and Kentucky Equine Research in Lexington.

It provides the levels of energy required for performance using a variety of alternative energy sources to cereals.

Highly fermentable fibres and high oil levels reduce the reliance on starch.

Alfa-A Molasses Free combines chopped and pelleted alfalfa with a light soya oil coating and added herbs.

Naturally low in sugar and starch, Alfa-A Molasses Free contains no added sugar and is molasses and preservative free. It is suitable for horses and ponies in work, those in lower levels of work that struggle to maintain condition and horses and ponies that require a low sugar and starch ration.

Although alfalfa is abundant in natural nutrients a source of broad-spectrum vitamins and minerals should be added alongside to ensure a balanced diet.

Saracen Horse Feeds: Tel: +44 (0)1622 718487 www.saracenhorsefeeds.com

Dengie: Tel:+44 (0)845 3455115 www.dengie.com May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

13

How Do Wholesalers Work?

Delivering

GOOD SERVICE

Most equestrian outlets will use a wholesaler on a regular basis but have you ever considered how they function or given thought to the kind of support they can offer? Equestrian Business Monthly went behind the scenes at one of the longest established equestrian distributors, Westgate EFI to look at the main players within their business.

I

n any retail industry, the wholesaler or distributor plays an important role, being able to deliver a wide range of products in quantities to suit the individual business whilst reducing the number of accounts needed to function and manage stock efficiently. Such companies can also provide an efficient route to market for the manufacturer, with shops being able to trial new lines in small quantities, rather than being deterred by substantial minimum orders.

While the company’s trade list or website can provide product information, the good distributor offers a range of back-up services for its customers. Using Westgate EFI as an example and looking at the layers of sales support available, it is apparent that retailers should be able to work well with their supplier for the benefit of their business – all it takes is a little communication.

Tracey Woods, Sales and Product Manager Communication plays a vital role in ensuring that the customer is happy and that we are in tune with their business needs.

WEFI has always recognised the importance of customer relationships and find that, even in this technological age, most people still like personal contact.

Top Tip: Technology is progressing but many in the equestrian trade still cherish traditional business practices. Let your supplier know how you like to work and your preferred methods of communication.

14

We maintain a strong sales and customer support team, both on Top Tip: Work with your sales rep as they can do more than show you the latest products. They will be aware of everything from special offers and incoming stock, to delivery dates for new lines. The more they understand your particular customer base the better they can advise you on which products to stock. the road and in the office, but still recognise the need to adapt in-line with technology for those that require it. Consequently, we have introduced online ordering and our systems are also being developed to be compatible with the more technologically capable customers.

Tina Farrow, National Sales Manager Our area managers spend their working lives on the road visiting retailers but it’s not just about showing customers new products.

They have in-depth product knowledge and can talk through key selling points; something that can make all the difference when

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

faced with the end-user who is asking for advice or struggling to decide which product they should buy. Just understanding basic features, such as whether a garment is made from technical waterproof fabric or is simply water resistant, can help to ensure that your customers make a purchase that fulfils their needs and expectations.

Ask for the reps’ opinion on products and talk to them about ideas for running special promotions. Make sure they understand the level of support you require but give them sufficient notice if you need someone to attend an open day or make a call so that they can work it into their travel plans.

We look to build long term relationships with our customers, offering ongoing support, help and advice. It’s in our interests to help them grow as a business if we can – if they’re successful, then we’re successful.

Sue Doyle, Sales Support Manager Customer service or telesales staff are only a phone call away.

At WEFI we take orders, answer questions and work to resolve any issues or concerns our customers

may have. Our team works to fit in with our retail outlets regardless of size and however they wish to operate - we still receive orders by post and fax as well as via the telephone or over the internet.

The sales office should mirror the work carried out by the reps and has the advantage of being easily accessible at any time. Many of our staff are experienced equestrians which is a real advantage when handling customer queries, especially on practical matters – and if we can’t answer the question immediately, we’ll soon find the answer.

From the smallest customer to the biggest superstore, there is somebody that can take care of your account.

If you deal with wholesalers on a regular basis we’re interested in hearing from you. Whatever your experience, good or bad, put your opinions and questions forwards, so that we can share them with other readers and get your queries answered by wholesalers serving the equestrian trade.

Top Tip: In today’s market it pays to be ahead of the game, so talk to your supplier about special offers and promotions that could help build your business. Consider stocking new and innovative products, learn about their USPs and ask for POS material – we carry a good supply on behalf of our suppliers.

Email editorial@ebmonthly with your comments.

How Do Wholesalers Work?

B Jenkinson & Sons Ltd

Battles

Brands: Toggi, Champion, Charles Owen, Harpley, Harold Moore, SoloComb, Tubtrugs, Brogini, Whitakers, 3M Vetrap, Leovet, Lister, NAF, Robinsons, Racesafe, Stubbs, Wahl, Elico, Showquest and MacWet

Brands: Townend, Lincoln, The Super Range, Hy and its subbrands, Equilibrium, Tuffa, Cavallo, Maxavita, Supreme Products, Child Farm, Quiller, Troxel

B Jenkinson & Sons distributes daily throughout the UK, Ireland and Europe using DPD carriers who provide email and SMS advice of a timed delivery slot and uses freight carriers for the rest of the world. Offers and clearance lines are available and can be viewed on the website with full details for registered retailers once logged-in. The website gives retailers up-to-date information and an ordering facility, alongside regular email communication and a dedicated telephone sales team. The website’s web-store features the annual trade catalogue as an in-store tool for the retailer.

Minimum first order: pro-forma Terms: 30 days on approved accounts, otherwise payment on despatch Carriage: paid on orders over a set amount for most of UK Delivery: nationwide daily deliveries by DPD carriers who provide email and SMS advice of a one-hour delivery slot on the day of delivery

Battles offers a comprehensive range of exclusive brands within an annual catalogue that’s available priced and unpriced. Area account managers, telesales and a customer care team are backed up with a monthly newsletter and retailer incentives. Exclusive retailers can join Link up with Lincoln, Live the Hy Life and Townend Reward Schemes to enjoy extra discount and exclusive monthly offers. Battles offers exceptional deals to retailers who attend the Battles’ road show which will be a regular fixture in the 2013 calendar. Retailer support includes marketing campaigns and point-of-sale material. Literature can be ordered from the catalogue FOC and promotional material can be sent on request. Strong advertising campaigns generate awareness of brands and account managers offer support at store days.

Minimum first order: no minimum Terms: 20 days following month of invoice.

Carriage: paid on orders over £385 Delivery: nationwide next day delivery

Tel: +44 (0)1924 454681 Email: sales@jenkinsonsequestrian.co.uk Website: www.jenkinsonsequestrian.co.uk

Tel: +44 (0)1522 529206 Email: battles@bhblincoln.co.uk Website: www.battles.co.uk

Earlswood Supplies

Equine Management Ltd

Brands: Exclusive brands include Carrimore, Saddlers and Surefoot as well as a range of leading brands such as Patura, Fly Away, Salmon Products, KBF99, Bentley, KITT, VetSet and many more.

Brands: Stephens, Gel Eze, Bombers Equestrian Equipment, Cowboy Magic, Grand Meadows, Equine Textiles, Weaver Inc, WF Young (Absorbine), Wormabit

Earlswood Supplies is a family owned business committed to supplying high quality products at competitive prices accompanied by unbeatable, personal customer care.

The company supplies a wide range of products and a large stockholding allows a rapid response to all orders placed with next day delivery available. Bulk discount deals on products are offered and weekly and monthly offers, updates and newsletters are delivered by email and post. The business has dedicated sales representatives and an internal customer service team, while an annual trade catalogue, plus online ordering assist retailers in their product stocking choices. Free point of sale display stands and literature are offered for hardware and gate fittings and electric fencing ranges in addition to advertising banners for wheelbarrows and rubber matting.

Equine Management is a wellestablished and respected wholesaler providing a range of top-quality leather products within the equestrian sector covering many riding disciplines. Working closely with retailers to support their needs and to respond to customer demand, the ethos is that quality is priceless, so the products distributed are all well renowned and respected. A catalogue and current offers are available on request. Multiple marketing campaigns in print and online are used to raise awareness of the brands.

Minimum first order: N/A Terms: pro forma invoice or 30 days from invoice date on approved accounts Carriage: free on orders over £150.00 (excluding rubber matting) Delivery: fast dispatch within 24 hours and delivery within 2 days

Minimum first order: no minimum.

Terms: Payment terms – 30 days following month. Other terms – call for information.

Carriage: All orders subject to carriage – call for information.

Delivery: express delivery available – normal delivery is 24 hours from order.

Tel: +44 (0)845 0171351 Email: sales@earlswoodsupplies.com Website: www.earlswood-supplies.com

Tel: +44 (0)1825 840002 Email: info@equineman.com Website: www.equineman.com

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

15

How Do Wholesalers Work?

Handmade Shoes (UK) Ltd

Horse Health Trade

Brands: Kevin Bacon’s Equine Care Products

Brands: LeMieux, ProLambskin, StealthAir XC boots, Acavallo gel products, Flair nasal strips, Pomms ear plugs, Supplements, Washes and shampoos, Grooming, Cold therapy products

Kevin Bacon’s manufacture high quality products which consistently achieve great results and are endorsed by equine professionals in all disciplines. The products have an extremely loyal client base and the company is proud to have clients who have been using them for many years.

Handmade Shoes has a knowledgeable, friendly customer service team who will assist with any queries and offer sound, effective advice when requested. Expert hoofcare advice is provided for all foot related queries. A full product brochure is available.

The mission of Horse Health’s dedicated wholesale team is to provide a fast efficient service to every size of trade customer, backed by sound equestrian knowledge. The flagship is the Milieux brand, but Horse Health also provides its own label range of supplements and grooming products. Carrying a large stock of more specialised products is not an option for many retailers, so fast and efficient access to ranges such as those offered by Horse Health Trade are essential to providing customers with the very best service. A specific trade catalogue and exclusive trade website are available for easy online ordering with drop shipping options.

Minimum first order: none Terms: prepayment with first order Carriage: dependent on order Delivery: dependent on order

Minimum first order: no minimum Terms: Pro forma and 30 days from date of invoice (upon approval) Carriage: free carriage on orders over £250 Delivery: FedEx/Parcel Force, Royal Mail and direct to customer ‘next day’ service

Tel: +44 (0)1296 662473 Email: info@handmadeshoesltd.co.uk Website: www.kevinbacons.co.uk

Tel: +44 (0)2380 814360 Email: sales@horsehealthtrade.co.uk Website: www.horsehealthtrade.co.uk

Hucklesby Associates

LS Sales (Farnam) Ltd

Brands: Aerborn, Champion, Hows, Equisafety, Keratex, Moorland Rider, Shires, Smart Grooming, Horsewise, Gold Label, Leovet, Your Gift Horse, Harpley Equestrian and more

Brands: Farnam, American Products (Red Cell, Ice Tight, TRI TEC-14 Fly Spray, Vetrolin Liniment, White n Brite Shampoo) a full range of products to maintain a healthy horse from the USA., LAS Helmets, Tingley Rubber Overshoes, Westfield Whips, Dressage, Driving, General (handmade in the US). HorseMaster Products from France.

Hucklesby Associates is a friendly, family run company established for over 25 years. Last April the business moved to a new warehouse almost double the size of the previous farm buildings it occupied and the company hasn’t looked back since! The move has facilitated an expansion to the range of products offered and brings some exciting new inventions, while still providing outstanding customer service. The friendly team ensures that orders are dealt with efficiently with an ethos that ‘at Hucklesby Associates you are not just a number’. Sales agents cover the South and East of England and regular communication is delivered via email including information on new products, price changes and special offers. A yearly catalogue is distributed to retailers, along with supplements throughout the year, which are also available for free via email.

LS Sales (Farnam) Ltd provides a variety of products which retailers can sell with pride while providing a good profit margin. The company specialises in making its customer’s business’ a success by supplying products at a competitive price, and delivering brand staples, which it feels ‘offers an innovative edge in a competitive market’. With over 40 years of experience selling and using these products, they offer a product portfolio of which they are very proud. For LS Sales (Farnam) the term ‘wholesale’ is regarded as ordering box volumes by all wholesale customers. Discounts are offered with volume and as well as email and Facebook communication, retailer support is provided via national and regional advertising campaigns, give-aways and shop promotions in the press.

Minimum first order: none Terms: 30 days on approved accounts, otherwise payment on dispatch Carriage: free on orders over £175nett (half carriage available for orders over £125 net) Delivery: orders sent out the same day for next working day delivery

Minimum first order: full box orders only.

Terms: Pro-forma. credit approved-30 days Carriage: paid over £400.00 Delivery: by carrier or haulage

Tel: +44 (0)1362 696309 Email: hucklesbys@aol.com Website: www.hucklesbyassociates.com

Tel: +44 (0)1608 683855 Email: orders@lesliesutcliffe.com Website: www.lesliesutcliffe.com

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Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

How Do Wholesalers Work?

Weatherbeeta Ltd

Westgate EFI

Brands: WeatherBeeta, Dublin, Bates, Wintec, Saxon, Collegiate, Kincade, Roma, Korsteel, Onyx, Kool Coat, HV Polo, Effax/Effol, Harold Moore, Solo Comb, Equerry, Stablemates, WM Faulks, Tubtrugs, Tyre Rubber, Equisafety, Champion, Edward Goddard, Aerborn, KBF99 and Salmon.

Brands: Mark Todd Collection, Gatehouse Riding Hats, Rodney Powell Body Protectors, Jumper’s Horse Line, Coolex, Saddlecraft, StableKit, Bionic Gloves, Grabbit Mat Moving Tool, Likit Stable Toys and many more.

Weatherbeeta is a suppler of some of the world’s most iconic equestrian brands, that help attract customers to stores. A full support package to maximise sales includes point of sale, training, promotions, extensive marketing campaigns in all major equestrian publications, stockist listings and new digital assets for e-commerce. An annual trade catalogue, plus a showroom is available for retail partners to view product ranges. Dedicated sales representatives and account managers are supported by an efficient customer service team. Regular newsletters and emails with new product updates, news and offers on a business to business website are also accessible.

An extensive annual catalogue is produced offering a combination of key brands and everyday essentials to serve the varied needs of the equestrian outlet. A newly built website offers retailers a secure online ordering system. New product updates and promotions are issued monthly and are supported by a nationwide sales force and in-house customer support team. The choice of products offered across all price points, combined with the freedom to order stock in quantities to suit the individual retailer and an easily achievable carriage-free limit, gives stockists the versatility they need in today’s challenging trading conditions.

Minimum first order: £5,000 for new business, negotiable for established stores Terms: invoices to be settled before the calendar month following that invoice Carriage: free on orders over £250 Delivery: fast order despatch within 24 hours, boasts a 95% success rate

Minimum first order: on application Terms: credit terms available subject to status Carriage: £3.75 post, £6.95 courier, paid on orders over £350 Delivery: 48 hours delivery, although next day service available

Tel: +44 (0)1295 226900 Email: sales@weatherbeeta.com Website: www.weatherbeeta.com

Tel: +44 (0)1303 872277 Email: sales@wefi.co.uk Website: www.wefi.co.uk

Wholesalers & Distributors List Abbey England Limited +44 (0)1565 650343 Abbott & Co (Wessex) Ltd +44 (0)1444 400822 Ackland Clark & Co Ltd +44 (0)117 9312571 Agrihealth (NI) Ltd +44 (0)28 38314570 Alyss Toys +44 (0)1285 762039 Armstrong Richardson & Co Ltd

+44 (0)1642 714389 B Jenkinson & Sons Ltd +44 (0))1924 454681 www.jenkinsonsequestrian.co.uk Battles +44 (0)1522 529206 www.battles.co.uk Belstane Marketing Ltd +44 (0)1335 372600

Earlswood Supplies +44 (0)845 0171351 www.earlswood-supplies.com Equine Management Ltd +44 (0)1825 840002 www.equineman.com Future Distribution UK Ltd +44 (0)1293 416759 Gallop Equestrian Ltd +44 (0)1902 454771 Handmade Shoes (UK) Ltd +44 (0)1296 662473 www.kevinbacons.co.uk

Hucklesby Associates +44 (0)1362 696309 www.hucklesbyassociates.com John Rothery Wholesale Co Ltd

TBK +44 (0)1580 292632 Trelawne Equine Ltd

+44 (0)239 2245350

+44 (0)844 2578585

LS Sales(Farnam) Ltd

Trilanco

+44 (0)1608 683855 www.lesliesutcliffe.com

+44 (0)1253 888188

Matchmakers International Ltd

+44 (0)1274 711011

Weatherbeeta Ltd +44 (0)1295 226900

Saddlery Trade Services +44 (0)1922 630013

Westgate EFI

Henry Cole & Co Ltd +44 (0)1285 770387

Scarterfields Wholesale +44 (0)1243 572732

www.wefi.co.uk

Horse Health Trade +44 (0)2380 814360 www.horsehealthtrade.co.uk

Shires Equestrian Products +44 (0)1568 613600

+44 (0)1279 418052

Horsefair (UK) Ltd +44 (0)1264 811425

Snowhill Trade Saddlery +44 (0)1243 672323

Horsemasters Distribution Ltd

Spartan Equestrian Products +44 (0)1474 705065

+44 (0)1462 432596

+44 (0)1303 872277

Worklite Ltd

Your Gift Horse Ltd +44 (0)1454 202033 Zebra Products Ltd +44 (0)1352 763350

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

17

Supplements

F

or retailers, targeted summer stocking is vital.

Good management by the horse owner, coupled with correct selection of available products in conjunction with sound retailer advice can prevent seasonal hazards from becoming a major health problem.

Electrolytes

Successful

Seasonal Supplements The majority of horse owners use their horses more actively, either competing or hacking, during spring and summer, which may reveal health and behaviour problems that do not occur when in lighter work. We look at types of supplement that may become useful as the competition season rolls out and more horses undergo regular work.

18

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

Many horse owners may think their horse or pony does not requires an electrolyte supplement because they are not working particularly hard and the climate in the UK does not generate temperatures to warrant its use. In many cases this may be true and feeding an excess or unrequired amount is both unhealthy and wasteful, as the body will excrete the excess. However a diet low in electrolyte is also common and often an undiagnosed cause of horses not performing to expectations, thus suffering from fatigue and muscle weakness After water, electrolytes are one of the most abundant compounds in the body. The major electrolytes include sodium, potassium, chloride, calcium and magnesium.

Not all the electrolytes consumed by the horse will be absorbed, but there is probably 90% or more absorption for sodium, potassium and chloride. When it comes to hydration, sodium is the most important electrolyte and although all compound feeds contain some electrolytes, these feeds combined with grass and hay will only supply adequate amounts for horses at pasture or in light work and will always be deficient in sodium.

Horses at rest lose electrolytes on a daily basis in faeces, urine and breath. Larger amounts of electrolytes are lost during exercise through sweating; the more work and the hotter the horse gets the more electrolytes it will lose. A horse can easily lose five litres of sweat each hour on a normal day at a moderate pace, which equates to about 50g of electrolytes, which would not be replaced by daily feeding of hay and hard feed alone. By supplementing horses in regular work with electrolytes, they will be able to perform better and avoid problems such as poor performance or digestive disturbance and some forms or tying up. Even if a horse drinks water sufficiently when outside, it may do not do so when stabled or

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Our new look line-up features 120 great products across 14 ranges for complete equine care. From grooming to protection and nutrition to tack care, all your old favourites are available in brand new packaging from all good retailers, try our leading fly repellents, ever popular citronella wash and effective calmers. The new look range couples the finest formulations with expert know-how for a superior effect.

Used by professional and amateur riders alike for everyday care to show ring standard, the new look Nettex range of products help keep your horse in great condition all year round. Trust Nettex.

Don’t just take our word for it, scan the QR code with your smartphone to see our products in action or visit www.nettexequine.com. Available from April 1st, ask your retailer today or call us on 01634 257 150 to find your nearest stockist.

www.nettexequine.com May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

19

Supplements away form home. Water cannot be held in the body and the kidneys will try to remove as much of the extra water as possible. When water is taken in with electrolytes (in feed or by syringe or dissolved in the water), the water can be held in the body and the horse rehydrated.

Feeding electrolytes at the correct level is all important to their efficacy. The horse can store electrolytes, but not when given to excess, or when an extra amount is added to the normal allocation.

When this occurs they just drink more and the kidneys excrete the excess. The correct feeding regime is to build up to the required level over a long period of time and the body will adjust to storing the higher level. It is not uncommon for supplemental electrolytes only to be fed just before and during a competition. Fed in this way, the balance of the body is upset and it can take months rather than days to fully restore the body’s normal electrolyte levels.

The simple answer for the competing horse owner is that electrolytes should be fed as part of their feeding regime everyday throughout training and during competition, building the level over a period of time in accordance with the level of work required and the weather. Horses in more than light work do still require supplemental electrolytes and again the outside temperature should be factored in and almost all horses need a small amount of salt on a daily basis.

disease. Probiotics stick to the wall of the gut and form colonies at various sites. This prevents the pathogenic bacteria from gaining a foothold resulting in their expulsion from the body and helping the overall health of the horse. By restoring the balance of the microflora in the gut, a probiotic aids in promoting effective health, recovery and performance. It will promote efficient digestion and ensures the optimum use of the feed. Probiotic use has been shown to increase the digestibility of essential minerals such as calcium and zinc and elements of the micoflora are responsible for the production and bioavailability of B Group vitamins.

The delicate balance of the micoflora within the gut can easily be disturbed by stresses such as competition, travel and diet changes. Feeding a probiotic ensures that if an imbalance occurs and the gut disturbed, friendly bacteria are available to recolonize the gut wall and reestablish a stable environment.

Antibiotic therapy, worming and illness can cause disruption to the gut microflora leading to scouring and invasion of the gut by pathogens, an agent that may cause disease. Some organisms present in probiotics produce natural anti-microbial products capable of inhibiting their reproduction.

Regular use of a probiotic will maintain a healthy micoflora in the horse’s gut and improve general health, appearance, performance and temperament.

Efficient hind gut fermentation can help to reduce the incidence of laminitis, azotoria, colic and other digestive disturbances.

Probiotics A probiotic is a supplement added to the horse’s diet, which contains live beneficial microorganisms that optimise microbial health within the horse’s gut. They have been shown to increase the efficiency of digestion, increase the levels of immunity and the effectiveness of infection fighting white blood cells. A probiotic should have no nutritional or energy value so it can be combined with any diet The horse’s digestive system has evolved to process large quantities of high fibre forage on an almost continuous basis. Due to the requirements of competition and modern management the horse often has to utilise a high-energy diet. To break this down into digestible products, there are billions of microorganisms, which live in the gut. They produce

20

Performance boosters

enzymes that convert food into its basic constituents which can then be readily absorbed through the gut wall. A probiotic should contain up to seven strains of naturally occurring microorganisms and yeast, chosen specifically to survive the acidity of the stomach and for their ability to multiply rapidly, colonise the gut and replace micoflora which has been removed through stress and illness.

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

Within the gut wall, beneficial as well as pathogenic microorganisms, will be utilising the same types of nutrients. The result is a competition between the microorganisms for these nutrients. When a probiotic is administered there is an overall reduction in nutrients available to the pathogenic bacteria and consequently this minimises the levels of pathogenic microorganisms which can cause

There are many reasons why a horse may be lethargic, lack performance or quickly tire. The professional sport’s horse of today is expected to perform at peak fitness for long periods. They are achieving faster and better performance levels than ever before and travel all over the world to do so. Performance boosters are given in paste or liquid form as a rule and are designed to replenish the horse after effort to re-balance the body.

Nutritionally, if the horse is going to undertake very strenuous exercise, then the fuel has to be

“My 11 year old Fell pony has suffered with itchy skin every year, particularly around his face and mane.

How does Think Itch work and when is the best time to introduce it to his diet?”

Aimee says...

“The principle behind Think Itch is to help deter biting midges whilst soothing skin reactions. It incorporates our Think Fly formula together with key nutrients, such as high levels of niacin and linseed oil to effectively support the horse through midge attack. I advise that you introduce your pony to our Think Itch a month prior to and throughout the months when midges are more prevalent to help build and maintain an effective level.”

For more health and nutrition advice contact the EquiClinic on

08700 606 206

(Monday-Friday: 9.00am-5.00pm) www.brinicombe-equine.co.uk

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@horsefirst

www.horsefirst.net T: +44 (0)28 3084 8844 E: info@horsefirst.net

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

21

Supplements

provided for it to do so, however there is no substitute for good nutrition.

A horse is a simple, single stomached, fibre eating animal.

This means that first and foremost we should be providing the best quality fibre, topping it up with important minerals, vitamins and trace elements. We should always try to keep the hard feed to a minimum to avoid digestive upsets.

The performance horse, with greater demands being placed on it, will require specific nutritional support.

Oil is two and half times higher in calorific value than cereal and horses can digest oil quite easily.

Oils that contain higher levels of Omega 3 and Omega 6 are particularly beneficial as they have anti-inflammatory characteristics, improve joint health and reduce soreness as well as increasing tissue elasticity, which reduces the incidence of nasal bleeding in performance horses.

Iron is lost along with essential

22

salts when sweating. Iron is vital for health and performance and low iron levels become evident initially through lethargy and lowering of performance leading to anaemia if not addressed.

Performance horses in regular work can have reduced B Vitamin levels and a suppressed blood count, which could mean they are again slightly anaemic. B complex vitamins and essential trace minerals iron, copper, cobalt are all necessary for normal red cell production.

Creatine is a natural amino acid that helps to build lean muscle and provide more energy and stamina.

It is also a useful buffer against the build-up of lactic acid, produced after a large amount of energy is released.

L-Carnitine is a naturally occurring nutrient found in animals and plants. It plays a vital role in muscle metabolism during stress and helps to inhibit the build-up of lactic acid in the muscles and delay the onset of

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

fatigue; it is essential for normal heart function.

Banish the bugs Every season has its downside and with the warmer months of the year and increased riding activity, comes the influx of those pesky and irritating creatures we all know to be flies. Bad news for horse owners, but not for retailers, as the annual plague of biting insects can actually create a prolific and rewarding market for anyone in the equestrian retail industry with a shelf full of seasonal fly supplements. There are many types of licks, supplements and horse feeds that can help repel insects from the inside out, for example, garlic can make a horse smell unattractive to a fly or make the blood taste less sweet. There are even herbal tinctures that can be put into a horse’s feed during biting midge season. However, rows and rows of supplements can look daunting to the customer, so

make sure everything is clearly labelled to help them find what they want. Often customers will ask for a specific brand or product, and in these cases it may be best to group brands together. You may find that people ask your advice on a product to help with a specific problem, so in this case it may be best to stock in sectors, but this rather depends on your store layout.

One way to draw attention to supplements is to add them to seasonal displays of other products. Whether in a window or by the till, make sure you include supplements alongside seasonal items like fly repellents, to encourage people to think more broadly about solutions to common problems. Also perhaps draw the customer’s attention to supplements in other sectors: a well-placed shelf edge suggesting a fly repelling supplement next to the fly repellent sprays and fly fringes could direct people to a new area in the shop.

Supplements PRODUCT

Low sugar licks

PRODUCT

Bye bye bugs

HerbiLIX low sugar licks not only supply nutritious vitamins and minerals, but also a powerful herbal blend: Devon Bank. This puts traditional hedgerow herbs such as nettles, cleavers and dandelion back into the modern horse’s diet, with benefits such as supporting liver function, immune system and circulation. Another benefit of Devon Bank is the delicious aroma and palatability achieved without high levels of molasses and sugar which is perfect for horses who are adversely affected by high sugar levels in the diet.

These licks are available as HerbiLIX original and also HerbiLIX airways, which provides additional ingredients such as eucalyptus, menthol and garlic to help settle sensitive respiratory systems.

The Rockies Bug:go! is a high-quality salt lick containing pure garlic, which can help to naturally repel flies during the spring and summer months.

The lick is available in 5 kg blocks and contains 10% pure garlic, in addition to salt. To make the lick, the ingredients are compressed in high-pressure presses to ensure longevity and to prevent the lick from crumbling and degrading as some inferior products do. Bug:go! can be used indoors or in a sheltered position outdoors, should be offered in a free access manner, and is ideal during the spring, summer and sweet itch season, to help repel flies and biting insects.

Brinicombe Equine: +44 (0)8700 606206 www.brinicombe-equine.co.uk

Rockies: +44 (0)1606 595025 www.rockies.co.uk

PRODUCT

Equine calming

PRODUCT

Health boost

Compose 2x is a pelleted, concentrated equine calming supplement containing nutrient ‘nerve regulators’ including tryptophan, thiamine, and magnesium. Tryptophan, one of the essential amino acids, is a building block of a chemical in the body responsible for the transmission of nerve signals through the brain. Thiamine is important in energy metabolism and helps control hyperactivity. Magnesium is important in maintaining correct nerve transmission and muscle function.

For maximum short term effect Compose 2x can be given two hours prior to a planned activity or for long term maintenance Compose 2x can be given twice daily with the horse’s normal ration.

Multi Boost is a general multi-vitamin feed additive for horses of all types. It provides a complete combination of minerals and vitamins to ensure the horse attains its maximum health level. Copper is essential for a horse’s development, particularly in foals and yearlings, whilst anti-oxidants and selenium are vital for combating stress and Iron increases the production of red blood cells and.

This iron, copper and multi-vitamin additive tops up the horse’s system with essential vitamins and minerals that may be lacking from the diet and in addition boosts red blood cell production for maximum performance. It also helps to address issues such as low appetite, low stamina and poor condition.

Life Data Labs: +1 256 3707555 www.lifedatalabs.com

Horse Health Trade: +44 (0) 2380 814360 www.horsehealthtrade.co.uk

BIOTIC GREEN LIPPED MUSSEL

Find out more at maxavita.com 08450 752 754

FRIENDLY BACTERIA

Ask for MaxaBiotic in your local equestrian retailer

PREBIOTICS • PROBIOTICS

DIETARY FIBRE LONG AND SHORT TERM

DIGESTIVE HEALTH

equine health care

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

23

Supplements PRODUCT

Digestive health

PRODUCT

Right balance

MaxaBiotic is a supplement from Maxavita containing natural prebiotic and probiotic ingredients, plus Green Lipped Mussel, to help maintain a healthy, balanced digestive system. Live yeast is added to encourage the growth of friendly bacteria, with dietary fibre and Alfalfa to help maintain regular gut function. The addition of Green Lipped Mussel is designed to help ease irritation and promote intestinal health. Green Lipped Mussel is known for its high levels of Omega-3 ETA fatty acids which have natural anti-inflammatory properties. MaxaBiotic is suitable for feeding in times of stress and as a daily supplement for horses with digestive problems.

Nettex Gut Balancer is fast and effective, formulated from the highest grade ingredients to keep the gut healthy and functioning at its best. Designed to prevent the onset of digestive problems it can also be used to aid gastric problems.

Fed on a regular basis it will help protect against the onset of digestive related problems, promote healthy skin and coat condition, maintain weight with effective vitamin, mineral and nutrient absorption and maintain a healthy hind gut function.

It will also help to calm irritable horses and is ideal to be fed after periods of illness or medication to restore the overall balance of the horse’s health.

maxavita: +44 (0)8450 752754 www.maxavita.com

Nettex: +44 (0)1634 257150 www.nettexequine.com

PRODUCT

Horse first

PRODUCT

Fly free

Hoof First contains 40mg of biotin per 25g dose, which is double the strength of many other hoof supplements.

Combined with a number of other proven growth and healing ingredients it aims to ensure maximum results and satisfaction as Laura Kraut testifies when describing its outcome for her horse Cedric, the lynch pin of the winning Nations Cup team at Wellington. “While competing at the Paris Gucci Masters, Cedric sustained damage to his hoof and coronet band,” explained Laura.

“The vets were certain this would take several weeks to heal. However, the use of Hoof First in Cedric’s feed every day, meant that he was back out competing at Olympia just 20 days later.”

Whenever flies are a problem a nutritional approach is often the easiest solution for horse owners. Just as in people some horses get bitten and plagued more than others. This is because they smell or taste less pleasant to flies. To help tackle this problem Global Herbs offers FlyFree, a formula based on extracts from the Cedar tree, which also helps calm sensitive skin while discouraging fly problems. Palatability has recently been improved making this an easy solution for all horse owners.

Horse First: +44 (0)28 3084 8844 www.horsefirst.net

Global Herbs: +44 (0)1243 773363 www.globalherbs.co.uk

PRODUCT

Complete electrolytes

PRODUCT

Inner balance

Complete Electrolytes is a palatable fully balanced electrolyte that is gentle on the stomach and replaces electrolytes in proportions to which they are lost during exercise. Whilst electrolytes can be added to the feed, horses often find these unpalatable and their granular nature means that it is easy for fussy horses to leave them. Complete Electrolytes is a unique formulation that provides a palatable source of the key electrolytes sodium, chloride, potassium, calcium and magnesium and helps overcome these potential palatability problems. Containing the five key electrolytes, with MicroBead Technology, it dissolves in the small intestine where electrolyte uptake is optimal and is gentle on the stomach.

Equimins’ Inner Balance Probiotics can be used as a pick me up in times of stress and can also be used to help maintain a healthy and effective gut. They can be fed to foals and horses, added to drinking water or sprinkled onto feed. Highly palatable they ensure intake and contains Lactobacillus Acidophillus and Bifidobacterium, at generous levels, covered with the unique enteric coating to help ensure safe passage through the stomach into the horse’s small intestine. In addition, Inner Balance also contains prebiotics, to help feed the probiotics contained in the supplement. Feeding recommendations vary depending on the size of the horse.

Science Supplements: +44 (0)8456 800606 www.sciencesupplements.co.uk

Equimins: +44(0)1548 531779 www.equimins.com

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Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

Science Supplements

Science Supplements Launches

Premium Product Range

UK based Equine Health Company Science Supplements has launched a premium range of products to aid horse performance and wellbeing.

S

cience Supplements products contain the highest levels of ingredients proven effective in joint health, mobility, concentration and focus, foot and hoof development, hydration and energy reserves. All products are free from prohibited substances and can be used for horses competing under FEI rules.

“The technology and research behind these supplements and the quality of the ingredients are key factors that set them apart from other products on the market,” said Dr David Marlin, who is an internationally recognised expert in the field of equine exercise physiology.

The Range: FlexAbility – Joint and Mobility Supplement – Providing premium grade types and levels of ingredients to support joints and mobility. A research study shows results in as little as 14 days.

ProKalm – Calming and Concentration Supplement –A unique combination of amino acids and herb extracts for managing stress and anxiety in horses. Results can be seen in as little as 20-30 minutes after feeding, reducing anxiety levels without affecting performance.

EnerGex – Energy and Performance Supplement – EnerGex increases plasma glucose

with only a small increase in insulin. Increases glucose level to the muscles and brain during and after exercise, which aids recovery and replenishment. For horses in prolonged exercise when muscle tire and performance deteriorates.

4Feet – Foot and Hoof Supplement – Containing a concentrated source of micronutrients Biotin and Calcium, 4Feet provides optimum ingredients for healthy hoof and horn growth.

Complete Electrolytes – Contains the major electrolytes, potassium, calcium which are the key nutrients required for nerve and muscle function, maintenance of normal hydration and digestive, kidney, lung and heart function.

Complete Electrolytes replace lost electrolytes using MicroBeadTM technology. The electrolyte is broken down in the small intestine, which helps prevent stomach irritation and ulcers Safe Salt – Providing a unique electrolyte to overcome problems of palatability, gastric upset and ulcers Safe Salt is ideal for horses in light or no work.

Linseed Conditioner – Condition and Weight Gain Supplement – Low in starch, high in oil and rich in omega 3 fatty acid with added vitamin E and a corrected calcium to phosphorus ratio. Promotes a healthy coat and skin condition, ideal for weight gain and condition without over-exuberance.

Used by Professional riders such as Tina Fletcher (Show Jumping) Hannah Biggs (Dressage) Sarah Bullimore (Eventing) and Katie Jerram (Showing) Science Supplements products are ideal for both amateur and professional rider.

For more information visit www.sciencesupplements.co.uk or call +44 (0)8456 800606

NOT FICTION

Our range of products are based on scientific research and clinical tests. This means when we say we are confident they work, we have the evidence to support it.

UK

FACT

G IN THE CH UT UN O LA GH U RO TH

SUPPLEMENTS BASED ON

We only use high grade ingredients that produce safe, effective and reliable results.

Interested in stocking us? email info@sciencesupplements.co.uk

www.sciencesupplements.co.uk Find us on Facebook

SS_HP_145x210.indd 1

17/04/2013 17:51

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

25

What to stock for Successful Sales

Horse boots Protecting a horse’s legs, whether at work, rest or play, requires a great deal of consideration; a reality borne out by the fact that developments in boots are more widely researched that almost any other area of horse equipment.

N

ew materials with high impact absorption and water repellence are constantly being developed and incorporated in to boots, but the busy horse owner has some very basic needs which must not be overlooked when they cross the threshold of a tack shop to buy a pair or set.

■ ease of application ■ speed of application ■ security once fitted ■ protection and support offered.

Equus Overreach Boots

What to stock?

Brushing Boots are the type of boot you will sell most, as they are worn by the majority of horses for all kinds of ridden work. Their purpose is to provide a barrier between the fetlock joints, as many horses rub these together when being ridden, which is known as brushing. Recommend them for customers with young horses, as when they are being schooled or lunged they often cannot get their footsteps in order, and so brush until their movement Sizes: S, M, L, XL Colours: Various

Abbey England

Gel Boots Barnsby

£10.9

Battles HyIMPACT Brushing Boots are design to protect a horse’s legs against any knocks and bumps when being worked or during turn out. Lightweight and flexible, they have a tough padded, moulded synthetic strike pad on the inside, which provides protection against injury.

These boots may be used on fore or hind legs.

With a price point that’s affordable they are ideal for constant, everyday use.

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Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

Sizes: S, M, L Colours: Black

£60.0

0

With a gel lining, plastic outer shell and popper fastenings Barnsby’s Gel Boots are really cool. Lightweight and strong they fit in seconds, while the unique gel liner prevents turning and helps to prevent joints from heating up.

Sizes: S, M, L Colours: white, pink, purple, navy, black

Battles

be open fronted or completely closed in depending on whether protection over fences is also required or not. They usually have a protective shield running down the rear of the boot, which is often padded.

The list of types you can stock goes on from heel boots, polo boots, shin boots, yorkshire boots, antibrushing rings and skeleton knee pads to boots used for travelling, field and stable.

However, one pair of boots you should always have in stock is overreach boots. These are often called ‘bell boots’ due to their shape as they fit over the hoof to protect the bulbs of the heel on the foreleg, from being stuck into by the hind shoe during fast work or jumping. They are usually made of tough rubber and either just simply pull over the hoof, or are fastened by means of buckles, strap and slots or Velcro.

Horse boots are now an integral part of horse ownership, used extensively for everyday exercise and schooling. In fact, it would be more unusual to see a horse being ridden without boots than with them, so it pays to have plenty in stock in various sizes, types, styles and materials.

9

Made from quality UK sourced rubber Equus Overreach Boots have no fastenings but are easy to apply thanks to the elasticity of the rubber. They offer outstanding protection, are durable and suitable for use in all climatic conditions. Equus are polymer specialists to the saddlery trade with the products manufactured in England to the highest quality standards.

Special colours for pony clubs and riding groups can be made to order.

HyIMPACT Brushing Boots

becomes more rhythmical.

They are still made of leather, although these are being superseded by synthetic materials as they are easier to fit, mostly having Velcro fastenings and are easier to keep clean and do not absorb water. In order to offer maximum protection most have a hardened shield on the inside of the leg.

Where a horse brushes badly, he may injure himself higher up than normal, which is known as speedicutting. In this case, suggest a customer tries a variation of the normal brushing boot, called a speedicut boot. Another variation on the brushing boot and used for the same purpose, is the Fetlock boot. However, they are shorter than the normal brushing boots and may only cover the joint, hence they are also known as ankle boots.

The second most popular type of boot and the one you will be asked for by most customers who showjump is the tendon boot. These are designed to offer support to the tendon while the horse is doing strenuous work, and also offer protection from a horse striking into himself, known as a high overreach. They can

£15.0

0

HyIMPACT Stable Protection Boots

Sizes: S, M, L Colours: black with grey lining

Battles

HyIMPACT Stable Protection Boots help to keep a horse’s joints warm in order to support good circulation, yet they are breathable serving to wick moisture away from the skin. Helping to keep a horse’s legs clean they are a quicker and easier alternative to bandaging.

Sold in pairs, they can also be used to protect the legs whilst stabled.

£25.0

0

LET’S TALK PRODUCTS Freedom Travel Boots

Sizes: pony, full Colours: black with piping

£67.0

Bucas

0

Bucas Freedom Travel Boots offer the ultimate in equine comfort and protection and are very user-friendly. With three large Velcro straps, these boots can be fitted in no time at all and stay firmly in place, keeping white socks white and offering top protection from the risk of knocks when travelling. Made from a tough, rip stop nylon in black with a silver trim they have plenty of padding, are a great fit and due to their great design don’t fall down.

Poultice boot

Sizes: XS, S, M, L, XL Colours: black

£25.9

0

EKKIA

Ekkia’s P.V.C. Poultice Boots are designed to protect a horse’s hoof, especially when injured. Ideal for keeping dressings in place and bandages away from bedding, they are most suitable for aiding the treatment of abscesses, foot injuries, tendon lesions or bone problems. They also help to prevent horses from ‘nibbling’ or tearing their dressings and bandages off. They are manufactured with adjustable velcro straps.

Therapy Magnetic Chaps

Sizes: S, M, L Colours: navy with red trim

£69.9

Equilibrium Products Designed to relieve pain, swelling and stiffness caused by injuries, arthritis or other skeletal changes, Equilibrium Therapy Magnetic Chaps contain magnets that can be placed where healing is required. Lightweight and easy to fit, they can be worn all day or all night. Each pair of chaps has four powerful magnetic strips in pillow packs. The VITAflex magnets have strong circular permanent magnetic fields of alternating pole sequences, which increase tissue penetration.

Eskadron Flexisoft Cross Country Boots Belstane

5

Sizes: horse, pony Colours: white, navy, brown, black, tan, grey, bordeaux, mud, yellow FROM

Eskadron’s Flexisoft Cross Country Boots are made of TPE with a flexible soft zone. Designed for cross country and leisure riding use, they provide double Velcro fastenings and are made extra secure with a press stud. These boots guarantee perfect protection and fit even in difficult terrain and water.

£65.0

0

Sizes: pony, cob, full Colours: black, white

Fetlock Boots

£26.5

Caldene

0

Caldene Fetlock Boots have been designed for competition with every horse in mind.

The fully breathable neoprene gives ultimate protection while allowing air to circulate around the horse’s legs. A specially designed moulded pattern allows the boot to comfortably wrap around the fetlock giving a closer fit. The boots feature moulded neoprene, extra strong webbed hook and loop strap, contrast lining, a strike pad featuring the Caldene logo and rubber end tabs for durability.

Stretch & Flex Training Wraps

Sizes: S, M, MN, L, XL Colours: black, white

£59.9

Equilibrium Products

5

A truly innovative product, which provides optimal support while ensuring the leg stays cool and dry. Delivering all the benefits of exercise bandages, but with the convenience and ease of boots, Stretch & Flex Training Wraps fit snugly around the contours of the horse’s leg providing gentle support and protection. Pliable and flexible they allow the horse to move freely, without any feeling of restriction, while still benefitting from effective support.

Tri-Zone Airlite Impact Sports Boots Equilibrium Products

Sizes: one size – horse Colours: black RRP: front - £59.95, hind - £69.95

Using the latest material technology, Equilibrium Products has created a breathable, lightweight and highly protective sports boot suitable for a range of high impact sports. The Tri-Zone Airlite Impact Sports boot is specifically designed and independently tested for high impact protection and suitable to use crosscountry, racing, hunting, hunter trials, driving and polo.

Weighing under 200gms wet or dry as the advanced materials used are designed to not absorb water. Each layer is perforated to prevent overheating the horse’s legs, which may cause long-term tissue damage.

Cool Leg Wraps

Sizes: pony, cob, full Colours: navy

Harpley Equestrian

£55.0

0

When immersed in water for 30-40 minutes the internal crystals turn into a cooling gel. Applied for 20 minutes of every two hours to hot and tired legs or where cool treatment is needed, the gel is soft and comforting and will mould to the leg offering cold, compression and support to help reduce heat and swelling. For extra cold treatment they can be soaked in iced water or placed in a plastic bag in the fridge. Where heat treatment is required they can be soaked in warm water and applied.

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

27

LET’S TALK PRODUCTS Hot-Chilly Leg Wrap

Sizes: one size Colours: blue

Harpley Equestrian

£13.5

0

The Hot-Chilly Leg Wrap is the perfect leg shaped, two in one leg wrap, for warm and ice therapy. For ice therapy it can be placed in the freezer and for warm therapy soaked in pre-boiled water or warmed in the microwave.

Easily fastened with Velcro straps it can be used for 20 minutes of every two hours during the first 48 hours after injury to reduce swelling, inflammation and pain, after which the warmed leg wrap can be used to relax and sooth.

Lemieux Pro-Sport Mesh Brushing Boot Horse Health

Lemieux Lambskin Over-Reach Boot

Sizes: S, M, L, XL Colours: white, black

PAIR

Masta

0

Sizes: pony or Full Colours: black, white/black, black/pink/blue, blue/orange and grey/lime/yellow

£18.5

0

Sizes: S, M, L, XL Colours: black

New Equine Wear These fur fabric lined, multi-purpose wraps don’t just breathe, they ‘ventilate’ large volumes of air to create the ultimate in comfort. Great in the stable, after competition, whilst travelling, or during box rest post injury. They can be used on wet legs straight after wash down, so moisture wicks and dries through the fabric in minutes to achieve both humidity and temperature control.

They are supple, with a snug, secure fit and are carefully shaped to avoid spinning or slipping.

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Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

Lemieux Pro-Sport Support Boot Horse Health

£40.0 PER

PAIR

0

PAIR

5

Sizes: S, M, L, XL Colours: black, brown, white, graphite grey

£25.5 PER

With a breathable airprene lining, Lemieux ProSport Support Boots offer extra support with a fetlock strap and secure Velcro fastenings. They are suitable for both front and hind use and their versatility makes them ideal for use during turnout and travel or as a general work boot.

Recommended by veterinary surgeons, they are machine washable at 40 degrees or less and can be air dried near a heat source.

Masta’s Deluxe Open Front Tendon Boots come in a bright range of colours. Great for hacking or jumping and ideal for cross-country, the boots allow flexibility whilst guarding the horse’s legs. Deluxe Open Front Tendon Boots have been carefully designed with round soft edges to fit comfortably around the horse’s leg. The durable neoprene material, tough moulded outer and elasticated straps make these boots extremely hard wearing and secure.

Vent-Tex Leg Wraps

PER

HorseHealth’s Lemieux Lambskin Over-Reach Boots have a leather outershell with a soft Merino lambskin collar. They are lined with extra smooth neoprene and have a velcro fastening.

Ideal when schooling, warmingup before competition and when travelling they are machine washable at 30 degrees and under and can be air dried near a heat source.

With breathable inner linings, protective leather straps with Velcro fastenings and a padded brushing area, the Lemieux Pro-Sport Mesh Brushing Boot is a lightweight boot, suitable for both front and hind use. Described as ‘incredibly smart’, they are ideal for use when schooling or in competition.

They are machine washable at 30 degrees and under and may be air dried near a heat source.

Deluxe Open Tendon Boots

£34.9

Horse Health

£28.5 PER

Sizes: M, L, XL, XXL Colours: black, brown, white

Cross Country ‘Lite’ Boot New Equine Wear

PAIR

0

Sizes: S, M, L Colours: black RRP: front £62.00 pair, hind £70.00 pair

NEW Cross Country ‘Lite’ Boots are ultra comfortable, lightweight, bombproof boots which after seventeen years in production are still a ‘best seller’ and last for years, representing great long term value for money.

The front boots have shatterproof tendon guards, that will really take a beating and the hinds have cannon bone and fetlock guards, to protect a trailing leg over solid timber fences.

All materials are 100% waterproof, so they don’t need to be dried after washing and they are stitched with heavy duty, rot proof thread.

Breathable Sports Boots

Sizes: small pony – extra full Colours: black

Shires Equestrian Shires Breathable Sports Boots offer total impact protection to fetlock, shins, tendons and ligaments. They are manufactured from double layer, impact-absorbing neoprene that provides a soft, flexible and comfortable fit. Microperforations allow airflow, keeping the leg from over heating, while touch close straps are added for security. The boots are shaped at the fetlock, have brush clean outers and are supplied in a see through zip top bag, being available immediately from stock.

£25.0

FOR

A SE

0

T OF

2

LET’S TALK PRODUCTS Hot/Cold Joint Relief Boots

Sizes: one size Colours: black

Shires Equestrian

£19.9

FOR

9

A SE

T OF

2

These therapeutic boots can be used hot or cold to treat injury and speed up recovery after strenuous exercise. Minimising swelling and inflammation, they aim to help relieve pain, relax tight muscles and encourage blood flow to speed up healing and help with arthritic conditions. Gel packs can be heated in hot water or the microwave or cooled in water or the freezer. The boot is ergonomically designed for comfort and specifically shaped to be used on joints as flexible neoprene and cut outs allow movement.

Carbon Gel Vento Competition Boots Veredus

Sizes: M, L Colours: black, brown

£156

With stretchy elastic straps and quick release fastenings, Veredus Carbon Gel Vento Competition Boots are designed for high level performance. A technical competition boot, they incorporate the first cannon bone protector that guarantees double ventilation to ensure the horse’s legs are in optimum conditions to express its full potential. The secret of Carbon Vento lies in the innovative sandwich of materials.

.00

Contacts Abbey England: +44 (0)1565 650343 www.abbeyengland.com

Harpley Equestrian: +(0)115 9611537 www.harpleyequestrian.co.uk

Barnsby: +44 (0)1922 621676 www.barnsby.com

Horse Health: +44 (0)2380 814360 www.horsehealthtrade.co.uk

Battles: +44 (0)1522 529 206 www.battles.co.uk/hyimpact

Masta: +44 (0)1274 711101 www.masta.co.uk

Belstane: +44 (0)1335 372600 www.belstane.com

New Equine Wear: +44 (0)7974-924339 www.newequinewear.co.uk

Bucas: + 353 21431 2200 www.bucas.com

Shires Equestrian: +44 (0)1568 613600 www.shiresequestrian.com

Caldene: +44 (0)1274 711101 www.caldene.co.uk

Trelawne Equine: +44 (0)844 257 8585 www.trelawneequine.co.uk

Ekkia: +33 (0)3880 74001 www.ekkia.com

Veredus (Zebra Products): +44 (0)1352 763350 www.zebraproducts.co.uk

Easyboot Trail Hoof Boot

Sizes: 11 sizes from 0-10 Colours: black

£13O.5M 0 PER BOO FR

Trelawne Equine

T

The Easyboot Trail, for barefoot horses, is supplied in singles to allow each hoof and boot to be correctly fitted. It can be used with a variety of comfort pads for transitioning horses from shod to bare.

The boot traction is superb and the design is such that customers can ride through mud, water, sand and wet grass without fear of losing a (correctly fitting) boot. It fits neatly at the top with a soft collar which helps to prevent debris from entering and has a toe strike plate to give excellent wear resistance.

4 Hour Magnetic Boots

Sizes: M, L Colours: black, blue

Veredus

£190 (PAIR

.00

)

Veredus 4 Hour Magnetic Boots offer an intensive four hour treatment for hind legs.

They are easily fitted and positioned helping to stimulate blood circulation and reduce pain and swelling. A non invasive, drug free approach, they are designed to accelerate the elimination of toxins supporting muscles and tendons. A neoprene boot with four magnets they have Velcro fastenings.

Coming next month…

Numnahs and Saddle Pads Keeping a range of numnahs and saddle cloths in stock that offer everything from a basic level of protection to a complete adjustment of the saddle is key to attracting all levels of customer.

In the June issue Let’s Talk Products investigates the products currently available. If you are a manufacturer and would like your products to be showcased, register your interest by emailing editorial@ebmonthly.co.uk and we’ll send you the details of how your brands can be included.

Equilibrium Products: +44 (0)1442 879115 www.EquilibriumProducts.com

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

29

ON THE MARKET PRODUCT

Protection with reflection

PRODUCT

Bionic gloves

In July this year Equisafety is launching the EquiProtex Body Protector. With breathable foam sections that mould to the body, a high wicking, technical mesh lining remains cool and dry, creating an extremely comfortable, lightweight, high impact garment. Three separate technical panels are fastened over the shoulders and there is also a multi-position Velcro waist strap for extra comfort.

Manufactured to European Standard EN13158:2009; European Directive (Level 3) it is also BETA Approved: 2009 Level 3.

It has a detachable, fully-washable, power stretch outer fabric cover and comes in adults and children’s sizes in high viz yellow and pink and in black and white.

Westgate EFI is the sole UK distributor of a revolutionary bionic glove featured in the television programme Dragon’s Den last autumn, gaining backing from Deborah Meadon and Theo Paphitis.

Designed by an American orthopaedic hand surgeon, the gloves improve grip and reduce friction helping to prevent blisters, callouses and hand fatigue. Designed for durability and comfort the unique ergonomic features allow for greater flexibility and dexterity which has proven especially useful for riders with reduced grip.

The bionic glove is available in three styles aqua grip, classic and show, all featuring the pre rotated finger design which follows the natural curve of the fingers when flexed.

Tel: +44 (0)151 6787182 www.highvisibility.uk.com

Tel: +44 (0)1303 872277 www.wefi.co.uk

PRODUCT

Functional polo shirt

PRODUCT

Bottle it up!

This flattering new ladies’ polo shirt from Gersemi is made from a functional and technical aero cool polyester fabric that will keep the wearer cool and dry in the saddle and on hotter days.

Carrying the stylish Gersemi logo on the back and arm, the polo shirt features different coloured shoulder darts, piping and buttons at the front making it really stand apart from other polo shirts on the market. What’s more, it is machine washable and comes in a variety of colour ways, allowing smart riders to match their top with the rest of their riding outfit and really look the part this year.

Available in five colour options: zinc, sapphire, citrine, coral and ink and in sizes XS-XL.

Measom Freer has announced the addition of the svelte new Charnwood bottle range to their stock products. These bottles are a slim shape with tapered shoulders and manufactured in clear PETG offering superb product clarity. Their stock packaging has a minimum order quantity of just a single box and upwards which means minimal lead-times, optimising your cash flow and stock management. They hold the stock, you just place the order.

Tel: +44 (0)1352 763350 www.zebraproducts.com

Tel: +44 (0)116 2881588 www.measomfreer.co.uk

PRODUCT

Dog Rocks

PRODUCT

Twice annually

Dog Rocks placed in a dog’s water bowl are a natural and hassle free solution to urine burn patches on your lawns and shrubs from. Safe for all household pets, Dog Rocks do not change the pH balance of the dog’s drinking water or urine; dogs are not being medicated in any way and there are no known side effects. Dog Rocks have been selling for 10 years with over 1 million Rocks sold worldwide.

As well as being infected with roundworms and bots during summer grazing, horses also become infected with tapeworms by eating forage mites, present in summer pasture and in hay and bedding over the winter. In a trial (Coles et al 2003) Equimax, the original combination wormer that contains Ivermectin and Praziquantel, demonstrated 99% efficacy against bots and 100% efficacy against tapeworms, making it an excellent choice for the treatment of roundworms, tapeworms and bots.

Tel: +44 (0)1628 822243 www.dogrocks.co.uk

Tel: +44 (0)1359 243243 www.3dworming.co.uk

30

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

sharp end At the

Mike Potter provides sales & retail on mpotter@talktalk.net training for equestrian retailers. Contact him

O

ne of the advantages of having a very large area as a rep, is that I get to talk to a wide range of retailers. This is useful when it comes to writing my columns as it means I get a broad cross section of opinions and often they are generally the same. One of the big issues most flag up is staff, or rather the problem of getting good staff. I know of one shop which held back expansion plans because they just could not get the right staff; a situation I have come across in other retail sectors, so it’s not just the equestrian world.

In particular, shops struggle to get capable young staff. But when you think about it, it’s not that surprising. A shop employs a young girl or even an older person

with no shop experience but lots of horse knowledge and then puts them in the shop to get on with it. After all shop work is easy and customer service is just common sense, isn’t it?

Well no not really, especially if you are young and have never done it before. I have made two careers out of customer service and selling, but when I started at seventeen I had no idea and was a typical mono syllabic teenager.

Someone had to teach me, and that’s where in my view most retailers go wrong. You cannot expect younger staff to just know how to do it and leave them to get on with it. That may be how some of us have had to learn on occasion but it’s not ideal when you have no life skills to draw on.

SMALL EQUINE BUSINESSES WHO PAYS THE TAX? This month Julie Butler looks at the tax rules when employing self-employed staff.

I

t is well known that many equine businesses are seasonal and have high fluctuations in volumes of work. Such businesses have relied heavily on genuine self-employed subcontractors.

However, a recent tribunal case ‘Yetis’ has shown the need to check that such workers are genuinely recorded as selfemployed and paying their own tax, otherwise the tax will be payable by the employer.

Yetis v Commissioners for HMRC and Style Superior Windows (TC02410) is an example of a worker who was willing to be self-employed until the tax was due, but who then claimed to have been an employee and was, eventually, found by the First Tier Tribunal to have been employed.

It is this ability to ‘claim to be an employee’ which is a worry.

Assessments for three old years were discharged because Mr Yetis was found never to have been self-employed, meaning that his ‘employer’ should have accounted for PAYE and NIC’s. A lack of documentation did not help matters, but Mr Yetis was aware that he, like other salesman engaged by Style, was not treated as an employee and had apparently assured the company that his tax was up to date.

The key factor is for equine businesses using the services of a subcontractor is to obtain copy documentation proving not just the self-employed status but that the tax has been paid.

Many younger staff have huge potential but you need to nurture it. I spend most of my free time as an Officer in the Army Cadet Force and have spent twelve years working with teenagers, often from difficult backgrounds.

Watching them develop skills, especially confidence and independence, makes it all worthwhile, but with the vast majority you firstly have to point them in the right direction and then teach them the skills they need to acquire. It’s the same with staff in shops. If you want them, especially the younger ones, to develop customer service skills and master lots of product knowledge then you will need to mentor, coach, develop and teach them these skills and any others

they might need.

Of course sometimes you might have indeed shown them and still they have not performed, which brings us to the subject of motivation.

Unless someone wants to tlearn, all the teaching in the world won’t help, which is why I spend the first third of any sales training I do talking about motivation.

The first step to motivating others is leading by example with your own knowledge and enthusiasm.

In the end when it comes to staff sometimes you really do reap what you sow, because the thorn in your side comes from the seed you planted, by not showing them the right path in the first place.

The tribunal judge (Mr Sinfield) considered whether the individual was in business on his own account. Style confirmed in evidence that Mr Yetis was obliged to provide personal service at all times, no substitutes would have been permitted and he could not reasonably have worked anywhere but at the location specified by the company at the same time. This made the selfemployed status very doubtful.

employed or self-employed and embrace their duty in this regard.

The ‘penalty’ of having to pay all the relevant PAYE and NIC serves as a very good reminder to fulfil obligations, such as ensuring there is a ‘substitute’ clause and so on. The fact that the working arrangement is amicable does not mean the subcontractor is honouring their part of the arrangement.

When discussing the legal principles, Mr Sinfield confirmed that no one test can determine every case and that the ‘in business on your own account’ test is more relevant than control.

Any equine business taking on workers should also assess the status of employed or subcontract. They should understand if the role is really

Practical Tip This case demonstrates that the courts can still be somewhat unpredictable in their approach and the weight they will give to different factors. The use of subcontractors can be beneficial for small equine businesses but they must comply with all the various rules on both sides of the transaction, and nothing must be taken for granted. Check those self-employed workers NOW – are you protected?

Julie Butler F.C.A. is the author of Tax Planning for Farm and Land Diversification Equine Tax Planning and Stanley: Taxation of Farmers and Landowners May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

31

Ask the expert

Focusing on feed The retail world is increasingly competitive and animal feed sales are no exception, so this month we asked Philippa Gilmour, National Sales Manager of leading animal feed manufacturer Dodson & Horrell, what advice she offers new retailers thinking about stocking the brand and what products she advises them to start with, how the range may vary throughout the year and what materials are available to assist sales?

W

ith the obvious challenges faced in stocking large bags of product, combined with many stores selling similar products, factors including store layout, merchandising and customer service are essential to building customer loyalty and ensuring repeat business.

Add to this the huge range of products available from manufacturers like Dodson & Horrell, which produces feed for animals ranging from horses to dogs, ferrets to pot bellied pigs, and birds to rabbits, and the sheer number of decisions to be made can be daunting.

Key for retailers is ensuring they are stocking the right mix of products encouraging customers to return again and again.

Seasonal stocking Horse feed in particular is hugely seasonal with horses

Utilise the company’s expertise

needing different feed products depending on the time of year.

Understanding the different nutritional requirements of a horse from season to season is

“ Understanding the different nutritional requirements of a horse from season to season is essential in helping retailers know which products to stock and when.” essential in helping retailers know which products to stock and when.

In winter for example, we recommend ensuring sufficient stock levels of Dodson & Horrell’s Build Up Mix and Cubes, Build & Glow, and Ultimate Balancer, whereas in spring, when there is a higher risk of laminitis, we recommend upping stock levels of products such as Safe & Sound and Leisure Mix. Know your customer base Knowing your customer base is also extremely important and the power of customer research should never be underestimated when it comes to horse feed retailing. All successful retailers have a good understanding of the composition of their customer base in terms of leisure riders or competitive riders, who will be looking for specialist feeds.

A higher proportion of leisure riders warrants more emphasis on products like Pasture Mix and Pasture Cubes and at the start of the competition season retailers

32

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

should ensure they have plenty of Staypower Cubes and Mix, Competition Cubes and Mix, and Alfafa in stock.

Utilise the company’s expertise This is where area managers come in and seeking their advice and in-depth knowledge of their territory can be the key to unlocking vital information about your customer base.

Area managers know the area and demographic of the horse population and can therefore advise which product ranges sell and the best lines within those ranges.

Dodson & Horrell’s area managers are nutritional experts and trained to advise on feeding all of the animals the company’s products are intended for. In addition, POS, product range brochures and trade offers are provided to enable retailers to build a business with the confidence of the company’s support and back up.

WEB REVIEWS

File

If you have a new website and would like to feature on these pages then email:

SECRET SURFER

editorial@ebmonthly.co.uk

This month we’ve taken a look at a site run by a master saddler with over 20 years experience and in contrast at a state of the art e-commerce site launched just last month.

MULRYAN SADDLEY

SCIENCE SUPPLEMENTS

Launched: February 2013

Launched: April 8, 2013

www.mulryansaddlery.co.uk What’s new about it?

Owned by Shane Mulryan, a master saddler of 20 years, Mulryan Saddlery was established in 2004.

Modern and visually attractive, Mulryan Saddlery’s website is a very easy to use e-commerce site, with customers commenting that: “the shopping experience and checkout has been easy and straightforward”.

The main range sold is the company’s own hand crafted leather, but there is also a large range of rugs and horse boots, a selection of saddles for most disciplines and other branded equestrian products.

How will the site benefit the end user?

By delivering a ‘traditional saddlery experience.’ The site’s USP is that it offers a handmade bespoke leather range, which caters to all disciplines and also offers all customers the option to have their item customised.

There is a dedicated section specifically for the Riding for the Disabled (RDA) with whom the company has a corporate sponsorship.

Locally, Mulryan Saddlery provides a repair and saddle fitting service with a traditional saddlery workshop. This adds to the customer experience as they know that each item is handmade in the traditional sense.

Subheader*** Which areas have been especially developed?

The whole website has undergone a huge overhaul, upgrading the e-commerce side to Wordpress which enables swift and efficient content management.

The handmade range has been expanded and now includes over 80 products.

Secret Surfer Use of sepia pictures are unusual and provide a feeling of heritage and satisfaction. The site is easy to use and the social media and interaction is easy to find, interesting and up to date.

Customers can easily access the product listings and information.

The site offers a good range of products including the bespoke range. The association as an Official Corporate Supplier with the Riding for the Disabled (RDA) is underlined on the site by the RDA Chief Executive.

www.sciencesupplements.co.uk What’s new about it?

As well as being a state of the art e-commerce site, the new Science Supplements’ website also features news and advice from professional riders. There is a wealth of articles from a team of expert veterinary surgeons, nutritionists and physiologists covering all the major questions horse owners ask. Some of the data from the company’s clinical and scientific research has also been published on the site which provides a significant insight into how horses’ health and wellbeing can be improved; endeavouring to separate the fact from the fiction when looking at supplements.

How will the website benefit the end user?

The site has been designed and developed with customers in mind. It is easy to navigate and whatever area is being viewed, be it advice or the product range, it can all be navigated to within one to three clicks, including all the way through to final checkout and secure payments with HSBC.

Which areas have been developed specifically?

The overriding factor is that the site is easy to use for all.

The company believes that any website should be able to provide the information needed within seconds of a user looking for it and this is exactly what the new site delivers.

Secret Surfer The site is slick, professional and visually appealing. Navigating around the site is quick and easy with really good imagery that is relevant to each section. The product information and backup science is clear with plenty of advice on feeding supplements and the content and usage of each product readily available.

Further information on each product is clearly accessible leading to informed purchases.

There is an easy access stockist list for visitors to the site, which is really useful for those wishing to shop locally.

May 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

33

SUPPLIERS DIRECTORY Abbey Diagnostics +44 (0)1638 552122

Classic Showjumps 0161 765 2010 / 2014

Faulks & Co. +44 (0)1455 848184

Horse Haylage +44 (0)1562 770088

Merial Animal Health Ltd +44 (0)1279 775858

www.abbeydiagnostics.co.uk a

www.classicshowjumps.com

www.wmfaulks.com a Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

www.horsehaylage.com a

www.merial.com

www.horsehealthtrade.co.uk

www.mirrorsfortraining.co.uk a

Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com a

Acorn Developments +44 (0)1432 276600

www.acorndev.co.uk

Allen and Page +44 (0)1362 822900 www.allenandpage.com a Andis Company +1 262 884 2600 www.andis.com Andover Healthcare, Inc. +1 978 4650044 www.andoverhealthcare.com a

Animal Health Company Tel - 01787 476400

Clipper Sharp +44 (0)1823 681076 www.clippersharp.comt

ComfyBed +44 (0)1202 593601 www.ecocomfybed.co.uk

Cox Agri +44 (0)845 600 8081 www.coxagri.com a

Creative Equine Marketing +44 (0)780 3728646 www.creativeequinemarketing.co.uk

Dodson and Horrell +44 (0)1832 737300

www.dodsonandhorrell.com www.equinehealthandherbal.co.uk a a Dog Rocks

Arden Wood Shavings +44 (0)1675 443 888

+44 (0)1628 822 243 www.dogrocks.co.uk www.ardenwoodshavings.co.uk a Durango Aubiose +1 740-753-1951 +44 (0)7739 165083 www.DurangoBoot.com a www.aubiose.co.uk Earlswood Supplies B Jenkinson & Sons Ltd +44 (0)8450 171351 +44 (0)1924 454681 www.earlswood-supplies.com www.elico.co.uk a a Eazitools Equestrian Baileys Horse Feeds +44 (0)1302 746077 +44 (0)1371 850247 www.eazitools.co.uk wwwbaileyshorsefeeds.co.uk a a eGlove Barnsby +44 (0) 1491 280089 +44 (0) 1922 621676 www.eglove.co.uk www.barnsby.com

Bedmax Shavings +44 (0) 1922 621676

EQ Life Magazine +44 (0)1953 852946

www.bedmaxshavings.com a

ww.eqlife.co.uk

Black Country Saddles +44 (0)1668 213 467

Equi-Ads +44 (0)1738 567700

www.blackcountrysaddles.com www.equiads.net

Brinicombe Equine +44 (0)8700 606206 www.brinicombe-equine.co.uk a

British Horse Feeds +44 (0)1765 680300

www.britishhorsefeeds.com a

Buffera Ltd +44 (0)1707 852244

www.buffwear.co.uk a

Burlerrow Farm Miscanthus +44 (0)1208 841264

Equimat +44 (0)1536 513456 www.equimat.co.uk a

Equine Speedskip +44 (0)1989 769435 www.equinespeedskip.com a

Equestrian Supplies +44 (0)1254 831645 a Equestrian Vision +44 (0)1403 865320

www.burlerrowfarmmiscanthus.co.uk

www.equestrianvision.co.uk a

cdVetuk +44 (0)845 512 0423

EquiAmi Ltd +44 (0)1584 891049

www.cdvet.org.uk

www.equiami.com

Champion + 44 (0)113 2707007

Equine Management +44 (0)1825 840002

www.championhats.co.uk

www.equineman.com a

Charles Owen +44 (0)1978 317777 www.charlesowen.co.uk

Clarendon Equestrian Ltd +44 (0)1825 733361

Equisafety Ltd +44 (0)1516 787182 www.equisafety.com a

Exo2 +44 (0)1335 372600

www.clarendon-equestrian.com www.exo2.co.uk

34

Friendship Estates +44 (0)1302 700220 www.friendshipestates.co.uk a

Fynalite +44 (0)1789 764848 www.fynalite.co.uk

Gain Horse Feeds +44 (0)7912 197000 www.gainhorsefeeds.co.uk

Girbau UK +44 (0)1462 427780 www.girbau.co.uk a

Global Herbs +44 (0)1243 773363 www.globalherbs.co.uk

Golly Galoshes +44 (0)7585 557775 www.gollygaloshes.com

The Grand Plan Consultancy Limited (GPC) +44 (0)1608 654040 www.thegpc.co.uk

Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk

Griffin Nuumed +44 (0)1458 210324 www.nuumed.co.uk a Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk a Haybar +44 (0)1723 882434 www.haybar.co.uk a HaySoft +44 (0)1277 375647 www.haysoft.co.uk

HeadStart Media Ltd +44 (0)1449 722505 www.headstartmedia.co.uk

Hemp Technology Ltd + 44 (0)1986 835678

Horse Health Trade + 44 (0)2380 814360 Horses with Attitude +44 (0)1274 852139

www.horseswithattitude.co.uk

Horslyx +44(0)16973 32592

www.newequinewear.co.uk

www.hucklesbyassociates.co.uk

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334 www.rockall.info

Jack Murphy +44 (0)1768 867590 www.jackmurphy.co.uk

Jamie Hall Photography +44 (0)7717 476792 www.jamiehallphotography.co.uk

Kate Negus +44 (0)1249 740590 www.katenegus.com a

Keratex +44 (0)1373 827649 www.keratex.com a

Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk

Kozi Kidz +44 (0)1302 746680 www.kozikidz.co.uk a

Lets Talk Horses + 44 (0)1953 850678 enquiries@letstalkhorses.co.uk a

Life Data Labs Inc +1 256 3707555

www.LifeDatalabs.com a Likit For orders Westgate EFI +44 (0)1303 872277 www.likit.com a

Littlemax +44 (0)1668 213467 LPD Tel: 0121 580 0880

www.hiltonherbs.com a

www.lpdlpd.co.uk a

www.honeychop.com a

www.lesliesutcliffe.biz aa

www.capcover.net a

www.maquiendesign.co.uk a

www.horsebedding.co.uk a

www.maxavita.com a

www.horsefair.co.uk a

www.mearsjackets.com a

www.horsefirst.net

www.measomfreer.co.uk

Horsefair +44 (0)1264 811425 Horse First Ltd +44 (0)2830 848844

Equestrian Business Monthly | May 2013 www.ebmonthly.co.uk

Nedz +44 (0)1254 677762

Hucklesby Associates +44 (0)1362 696309

www.littlemaxshavings.com

Horsebedding.co.uk Ltd. Tel: 01476 585 973

www.naf-uk.com a

www.nedz.co.uk a

Hilton Herbs Ltd +44 (0)1460 270700

Horse & Jockey Ltd +44 (0) 1981 550467

Natural Animal Feeds +44 (0)800 373106

www.horslyx.co.uk

www.hemptechnology.co.uk a

Honeychop Horse Feeds +44 (0)1359 230823

Mirrors for Training +44 (0)1902 791207

LS Sales (Farnam) Ltd +44 (0)1608 683855 Maquien Design +44 (0)8000 925699 Maxavita +44 (0)8450 752754

Mears Country Jackets Ltd +44 (0)1922 476930 Measom Freer +44 (0)116 2881588

New Equine Wear +44 (0)1172 303700 Parkgate Equestrian +44 (0)1306 631374 www.parkgateequestrian.co.uk

Pellet Beds +44 (0)1789 761333

Spartan Equestrian Products +44 (0)1474 705065 www.spartanequestrian.com Spoga + Gafa +44 (0)208 6818166 www.spogagafa.com

Sportmark by Signam +44 1926 417300 www. sportsmark.co.uk a Stable Safe +44 (0)7500 091650 www.stable-safe.com Stormsure +44 (0)3333 441500 www.stormsure.co.uk a

Taurus Footwear and Leathers Ltd +44 (0)1328 851432

www.pelletbeds.com

www.taurusfootwearandleathers.co.uk a

PelGar +44 (0)1420 80744

www.plod.co.uk

www pelgar.co.uk

Tirus Equestrian +44 (0)1603 720148

Pfizer Animal Health +44 (0)1304 616161

Toggi +44 (0)113 2707007

www.wormingyourhorse.info a

www.toggi.com

PressPoint +44 (0)1953 851513

www.presspoint.co.uk a

Tony Fernandes +44 (0)1142 620899 www.tonyfernandesdesign.com

www.pro-mats.co.uk

Top Paddock +44 (0)1469 563995

Pro Mats +44 (0)121 308 6662 Rima Exports +91 972 1504005

www.top-paddock.co.uk a

rimaexport@gmail.com a

Trelawne Equine Ltd +44 (0)8442 578585

www.robinsoncare.com a

Unicorn Leather +44 (0)1883 382310

Robinson Animal Healthcare +44 (0)1909 735000 Rockall +44 (0)121 5558334 www.rockall.info a

Rockies +44 (0)1606 595025

www.trelawneequine.co.uk a

www.unicornleather.co.uk aa

Vale Brothers +44 (0)1239 614648

www.kbf99.co.uk a Verdo Rugs R Us +44 (0)1264 342 009 +44 (0)7969 659894 www.verdorenewables.co.uk a www.equirugsrus.co.uk a Virbac Animal Health Saracen Horse Feeds +44 (0)1359 243243 + 44 (0)1622 718 487 www.equimax-tabs.com www.saracen-horse-feeds.co.uk a a W F Young, Inc Seaquim +001 413 526 9999 +353 (0)8623 64609 www.absorbine.co.uk www.seaquimequine.net a Science Supplements Wahl +44 (0)8456 800606 www.sciencesupplements.co.uk +44 (0)1227 740555 www.wahl.co.uk a Showing World +44 (0)5601 301216 Westgate EFI Ltd www.showingworldonline.co.uk +44 (0)1303 872277 a a Silvermoor Westgate Labs +44 (0)1665 602587 +44 (0)1670791994 www.silvermoor.com www.westgatelabs.co.uk a aa Smart Cart Worklite Ltd www.smartcartsuk.com a +44 (0)1279 418052 Smart Grooming www.work-lite.com +44 (0)1823 681076 a a Your Gift Horse Solocomb +44(0)1454 202033 +44 (0)1235 511358 www.solocomb.co.uk www.yghtrade.com a www.rockies.co.uk

AW13 Collection

www.sherwoodforest-uk.com TEL: +44 (0) 115 942 4265

EMAIL: sales@sherwoodforest-uk.com

May 2013 | Equestrian Business Monthly 35 Please contact our sales team for further information www.ebmonthly.co.uk