EB November 2014

EQUESTRIAN Bringing buyers & suppliers together NOVEMBER 2014 Issue 150

Page 8

Winter ailments Licks, treat & toys Seasonal supplements Short boots & chaps

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AW14 AW14 Collection Collectionnow nowininstock stock www.puffacountry.com www.puffacountry.com TEL: +44 (0) 115 942 4265 2

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Equestrian Business | November 2014 www.ebmonthly.co.uk

INSIDE THIS ISSUE 4 News

26 Security

8 Winter Ailments

Five security checks for festive trading

Skin and joint health

14 Licks, Treats & Toys Tongue twisters

18 Christmas Stocking Last minute gift ideas

20 Seasonal Supplements Visibility, availability and knowledge

24 Launch It

27 Let’s Talk Products Short boots and chaps

32 On the Market The latest products profiled

33 Business Matters Trade marks and new product development

34 Suppliers Directory

Exciting new products

EQUESTRIAN

BUSINESS Editor: Vanessa Britton editorial@ebmonthly.co.uk

Advertising Sales: Tel +44 (0)1953 852945

Equestrian Business, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK

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Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

Bringing buyers and suppliers together

November 2014 | Equestrian Business www.ebmonthly.co.uk

3

UK NEWS

FORWARD FEATURES

A round-up of the UK’s equestrian trade news

December ● Veteran feeds ● Respiratory rescue ● Business Matters ● Hoof and leg care -

Growth for Windowbox

winter focus

W

● Let’s talk products: long

indowbox, the parent company of IV Horse, Greenwood and associated brands, has joined forces with the owners of Rice2 to create a multiproduct opportunity dedicated to the equestrian industry. It will continue to supply its traditional products as well as new exciting contemporary clothing for both horse and rider. Most lines will be stock supported and can be customised for either the retailer or their final customer.

Rice 2 has recently acquired Teviot Equine Products, specialists in bespoke equestrian supplies, which also designs and

boots

January 2015 ● Breaking down barriers -

import/export ● Why stock supplements? ● Business Matters ● Business insurance ● New year, new look ● Let’s talk products: horse boots

August 2014

MoNThly

Our media pack and a full list of features for 2015 is available.

To get your hands on either of these, email: allison@ebmonthly.co.uk Furthermore, give us a call and see what we can do for you over the next 12 months.

EQUESTRIAN

s & suppliers

Bringing buyer

B

together .co.uk

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body RS pRoTEcTo ANd AIRS jAckET Se for The hor equipmenT S SupplemenT SeaSonal rapy Talking The

EQUESTRIAN october

2014 Issue

149

s & suppliers

Bringing buyer

together .co.uk

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11:02

OCM Pauls, manufacturers of Hickstead Horse Feeds, has rebranded as ForFarmers, of which it has been a wholly-owned subsidiary since 2012. It is an international company which is active in the field of conventional and organic feed solutions for the animal husbandry sector.

Yoram Knoop, chairman of the ForFarmers Group board of directors, states: “Our strategy is to provide customers with products based on optimal nutritional expertise through a combination of growth, increasing scale and international expansion. Our

wINTER jAckETS ials Yard essent feeding seasonal stoCking Christmas

margins and ‘speed to market’ previously unheard of in the equestrian trade.”

A new sales force is now in place and investment in improved UK manufacturing and warehousing facilities will help meet customer needs fully, to coincide with the launch of the company’s new brochures to the trade.

Cameron McDougall is handling accounts in Scotland, Simon Haythornthwaite north of England, Gill Gilson eastern England and Sue Kent Smith south west England.

Sales and trade enquiries continue to be handled by the IV Horse sales office.

efforts are entirely focused towards helping customers to improve their returns. We do this by providing them with best-in-class nutritional solutions, specialist expertise and world-class technical advice to promote faster animal growth rates, make more efficient use of feed, improve animal health, as well as minimising agriculture’s impact on the environment.

“What we are announcing today forms part of our ‘One ForFarmers’ strategy, which aims to intensify cooperation within the group, realise a more uniform way of working and focus products and

innovations on the markets in which we operate. ForFarmers will become the name for our entire organisation, but it is more than just a change of brand name.

It concerns all aspects of the organisation and has one objective: to optimise the potential of all the ForFarmers businesses and create one international, strong company and brand.”

SQPs reach milestone New sales N

Page 28

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28/07/2014

FC.indd 1

distributes Whiteley & Green, a new range of clothing offering chic designs of classic country wear.

Rice 2 is one of the UK’s largest suppliers of clothing, with worldwide manufacturing and sales. Ian Herbert, managing director of Rice 2, says: “We’re very excited about our venture into the equestrian market and have been working with the Windowbox team for some time developing the new ranges. We were keen to find partners with a similar ethos to our own and together with Windowbox, we plan to offer the trade exclusive designs, great innovations, better

BOCM Pauls to rebrand as ForFarmers

Issue 147

EBM Aug 2014

If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet @EBMonthly

umbers of AMTRA (Animal Medicines Training Regulatory Authority) Animal Medicines Advisors, or SQPs (Suitably Qualified Persons), have grown significantly over recent years. The UK now has nearly 6000 SQPs advising and prescribing certain veterinary treatments in the livestock, equine and companion animal sectors.

A new record was set recently when Jade Johnson, from Bangor

Equestrian Business | November 2014 www.ebmonthly.co.uk

in North Wales, became the 2000th person to qualify as a C-SQP – an SQP specialising in companion animal medicines.

“It was great to be told I was the 2000th C-SQP,” says Jade, who works for Pets at Home in Bangor, “but actually I’m not surprised.

I know that pet stores across the country are putting a lot of effort into training their colleagues, and giving the best advice to customers.”

agents

Euro-star Reitmoden GmbH is pleased to announce there are three new sales agents who join Ian Mitchell in covering the UK and Ireland.

Lyndsay Sims will cover the South West, Julia Robinson will take care of the North and Scotland and Owen Byrne will cover Ireland. Ian Mitchell continues as the agent for the South East.

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November 2014 | Equestrian Business www.ebmonthly.co.uk

5

UK NEWS

Albion joins research conference A

lbion Saddlemakers has confirmed its support for the forthcoming Saddle Research Trust International Conference.

The well-known British manufacturer of competition saddles and accessories will be sponsoring the exclusive International Researchers’ Workshop, to be held on November 30 and December 1. This follows the public conference on November 29, which is sponsored by the British Equestrian Federation and World Horse Welfare.

The second Saddle Research Trust International Conference is the only event of its kind to be held, worldwide. It will bring together leading veterinary and scientific experts to examine the latest research on saddle-related

equine welfare and performance issues and hear how results of new research affect horses and riders.

It’s a unique opportunity for vets, therapists, trainers and riders, as well as horse owners themselves to gain collective access to the knowledge and opinions of internationally renowned experts and to participate in panel debate.

Anne Bondi, Saddle Research Trust director says: “We are proud and delighted to have Albion on board as a sponsor. This valuable support will help further the cause of welfare beyond independent commercial interests and product development.”

Paul Belton, chairman of Albion Saddlemakers continues: “As a saddle manufacturer, we believe in investing in our industry and are therefore delighted to sponsor

the 2014 SRT Research Workshop.

The increased knowledge and research will raise awareness worldwide, assisting in the future development of saddle fit, design, innovation and construction.

Albion supports some of the world’s leading riders and trainers and we feel such a gathering of information will be very influential and will have a most positive benefit to our key partner – the horse.”

The Saddle Research Trust International Conference will be held in Cambridge on November 29 at Anglia Ruskin University.

Advance tickets are £100 or £150 on the door. Concessions are available. To find out more, buy tickets and to download a copy of the programme visit www. saddleresearchtrust.com.

Spoga horse springs heats up

T

here is already a high level of exhibitor registrations for spoga horse spring, which takes place in Cologne on February 8-10 2015.

After expiry of the first early bird period, over 1200 registrations from exhibitors from 17 countries have been received for the trade fair, including many key international and national accounts such as Ariat, Cavallo, Pikeur, Mountain Horse, Uvex and Carr & Day & Martin. Spoga horse spring is regarded as a key industry platform and the success of the event is not only reflected by the current number of

registrations, but is also expressly confirmed by the BSI. The survey carried out among BSI members confirms the position of spoga horse spring as an excellent order platform and as a comprehensive trend trade fair.

Preparations for the supporting programmes of the coming event are currently entering a busy phase and there are only a few slots still available for the fashion walk, which premiered this year and proved to be a crowd-puller.

This year’s academy format will be repeated for 2015 with a full schedule of interesting and informative talks already planned.

Further information on attending spoga horse spring 2015 is available at www.spogahorse.com

Returning sponsors T

he BETA Business Awards, which celebrate and reward outstanding contributions to the equestrian industry, continue to attract return sponsorship.

Leeds-based Blacks Solicitors is to support the Trade Supplier of the Year Award for the third consecutive year. Chris Allen, managing partner at Blacks Solicitors, says: “Our nationally recognised sports law department supports individuals and organisations alike and we see our

6

sponsorship of the BETA Business Awards as a natural extension of our commitment to the people and businesses in the trade and retail sectors of the equestrian industry.”

Matchmakers International will continue to sponsor the Harry Hall Retail Employee of the Year Award. “Good staff are the lifeblood of a thriving retail business and we believe their contribution should be highlighted,” said Rachel Bowles,

Equestrian Business | November 2014 www.ebmonthly.co.uk

New sales manager L

ong established animal health company Osmonds has appointed Jeremy Jones as its new national sales manager. Jeremy has over 25 years’ experience of the UK and European agricultural industry working for animal nutrition companies.

“I’m looking forward to working for a company with such a history,

spanning three centuries in animal health, and who have been pioneers of many products we take for granted today,” he commented.

Jeremy’s chief focus is to strengthen links with the UK agricultural and equine trade and to take Osmonds forward as the leading supplier of Colostrum products.

of Matchmakers International.

There is also return support from TSM, which will sponsor the TSM Rider Award for a 12th year. This category rewards sponsored riders who have made the greatest contribution to the trade. “We understand that it is very important to recognise riders who give something back to the industry,” said TSM managing director Tim Smith. “Riders who go that extra mile are a great asset to companies and very much appreciated.”

BETA executive director Claire Williams added: “We are extremely

grateful to these three companies and thrilled to welcome them back.

The BETA Business Awards are held in high regard by members of the trade and have become an eagerly anticipated event in the year’s calendar. Return sponsorship is a tremendous endorsement of the value the awards make to our industry.”

Winners of the BETA Business Awards are announced during the BETA Gala Dinner, at the Motorcycle Museum, near Birmingham, on Sunday February 22 2015. Visit the BETA website, www.beta-uk.org.

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November 2014 | Equestrian Business www.ebmonthly.co.uk

7

Winter ailments

H

Skin & Joint

Health

In the first of a two part series on winter ailments, Equestrian Business looks at skin and joint conditions and the associated products and advice to tackle seasonal issues.

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Equestrian Business | November 2014 www.ebmonthly.co.uk

orses are sensitive souls and for many, winter brings on the problem of sore or infected skin. Heather Giles from Hilton Herbs provides a reminder on the most common skin conditions that customers will require help to manage: “Mud fever and rain scald are common winter ailments, both caused the Dermophilius congolensis bacterium penetrating skin weakened by prolonged wetting.

These conditions typically affect animals turned out in wet muddy conditions or those with pink skin or heavy feathering. Symptoms of mud fever are sore weepy scabs which, if left untreated, often results in a secondary Staphylococcus infection causing filling of the affected leg(s) and sometimes even low-grade lameness.

“Symptoms of rain scald appear as what appears to be dried matted clumps of hair typically on the hind-quarters and belly.

Closer inspection will reveal small weepy scabs underneath each clump and severe cases can result in large areas of complete hair loss. Rain scald often affects animals with thick coats, particularly those that are rugged, as this generates a moist warm anaerobic environment in which D. congolensis thrives. Prevention is easy – in principle – affected animals should be removed from the environment causing the condition, however in practice with UK winters becoming wetter and milder the reality is very different. Prevention can be helped by keeping daily hosing of horses’ legs to a minimum and removing mud by brushing rather than washing if possible.

Bringing susceptible animals in if only just for a few hours to allow them to dry out, and not rugging

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9

Winter ailments un-clipped horses and ponies, particularly natives, is important.”

product selection UK winters are remarkably unpredictable. Although in general they are getting wetter and milder, each year it seems like it throws out something unique. Last year was exceptionally mild, in other years we have early spring snow storms, this year was an ‘Indian summer’ – but how does this affect sales of winter-specific products? David Willey, managing director of Equimins answers: “A delayed winter does mean that seasonal products are slower to sell at the start of the season, but it also provides a good opportunity to get ahead and make sure that you have sufficient stock for when people come in with an issue that they need help with.

It’s essential to have a good range of suitable products available in store as winter related skin issues do require prompt treatment to help reduce the likelihood of the condition deteriorating. If you don’t stock the product, the chances are that your customer will find it online easily…they’d rather have it there and then, but if you’re not providing that option, they don’t have that much choice!”

Protecting sensitive areas of skin is key to controlling these bacterial skin conditions and barrier creams can be useful to

of us now keep our horses today.

Domesticated horses are usually kept in paddocks. Over the winter these quickly become cut up, especially as most modern horses are shod. High foot-fall areas will quickly become poached, such as gates and around water troughs.

This means that horses are not able to avoid mud and sodden conditions.

“Native breeds have thick coats designed to protect the skin from adverse weather and mud.

However these breeds are now a minority and we have mainly bred today’s horses for their athletic attributes. This means that they are usually fine skinned with thin coats that give little protection.

These factors combine to make our domesticated horses much more prone to skin conditions than wild horses.”

joints “Arthritis is the most common cause of lameness in all types of horses,” says Becky Lees.

“Arthritis most commonly affects older horses, as they have had the greatest opportunity for wear and tear or injury over time.

However, younger horses can also be affected.

“Research has shown that joint supplements are beneficial in horses that may incur mild joint sprains, with the combination of glucosamine and chondroitin

“If you don’t stock the product, the chances are that you customer will find it online easily” protect skin from mud fever, but can be messy to apply. Nettex veterinary technical manager Becky Lees says that the next generation of protection from mud are barrier sprays: “This prevents mud sticking to the coat allowing quick removal of soil by simple brushing,” she explains.

You would think that horses are designed to live outdoors – after all in their wild state they can live in all sorts of almost inhospitable places, but selective breeding has left some horses ill-prepared for poor weather as Becky explains: “Wild horses are able to roam over vast areas. This means that in harsh winter weather they are able to seek out natural shelter and areas to rest that have freedraining dry soil. This bears very little resemblance to how most

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Equestrian Business | November 2014 www.ebmonthly.co.uk

being most effective. Look for supplements also containing hyaluronic acid (HA), a major component of joint fluid which acts to protect joints and inhibit damaging enzymes. MSM is also highly valuable as it contains a bioavailable form of sulphur, which is essential for building new cartilage. It also helps soothe knocks, bumps and bruises.

Joints have key requirements for manganese, copper and zinc, plus vitamins C and E.” Han Van De Brakk, managing director of Aloeride says there simply isn’t one ingredient that ticks that box. “A foal grows its healthy joints thanks to an abundance of different amino acids as well as many micronutrients. If you wish to promote joint health it would

be wise to optimise the horse’s uptakes of such nutrients in abundance before venturing into the grey area of ‘joint supplements’. Nature doesn’t do short cuts.” Hans recommends products that help the horse to make the most of digestion to tackle winter issues: “Pretty much all of the winter ailments occur because the reduction in nutrients disables the horse to fuel all its defence systems.

Customers wander from brand to brand if positive impact fails to materialise but what often is overlooked is that digestion may be compromised and then the uptake of nutrients isn’t as big. So the focus should be on supporting the digestion and only then look to supplements or balancers. Or of course use a supplement that does both.” Managing a horse with joint problems, or preventing them occurring in the first place, is really about correct care, says Heather Giles: “Many of the key ingredients for optimising joint health are not expensive or complicated! They include managing bodyweight correctly, particularly in young animals, regular exercise adapted for the individual’s age and occupation, correct supplementation with vitamins and minerals, again particularly with regard to young animals, and minimising the time spent standing in a stable.”

There are many joint supplements that you could stock and all offer various combinations of active ingredients but customers need to consider the active ingredients and amount of the supplement required per day to work out how cost effective each supplement is for them. David Willey points out: “It’s not just the ingredients that are included, it’s important to look at the levels that ingredients are included at. For the customer, this also works through to how much supplement they feed per day and the cost per day. Comparing the levels of key ingredients in supplements is certainly eye opening, and we have customers who are genuinely amazed at the difference! If you’re selling any product, you should do your research – why is it a good example of its type? Does it offer good value for money? Does it have high levels of important ingredients? Does it have a money back guarantee? There’s so much more to supplement sales and consumers are becoming more savvy all the time.”

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November 2014 | Equestrian Business www.ebmonthly.co.uk

11

Winter ailments PRODUCT

Tackle skin problems

PRODUCT

Power powder

FiltaBac is a non-greasy, antibacterial, breathable barrier for skin protection and prevention against lesion outbreaks and the effects of the winter environment, bacteria and fungus. Active Manuka Honey Vet (AMHVet) combines all the natural antibacterial/antimicrobial qualities of this activated honey to deal with and calm obviously colonised skin lesions or irritated skin areas. Available directly from veterinary wholesalers.

To combat mud related problems, Keratex recommends Mud Shield Powder. It simply puffs onto the legs to provide a clever cleansing and waterproofing action. It will give the horse’s legs a breathable, resilient coat of water-repelling powder. It also makes the leg hair so silky that mud cannot grip on to the hair shafts. Keratex Mud Shield Powder keeps the legs cleansed and healthy.

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PRODUCT

Use at first signs

PRODUCT

Fast results

Seal to Heal should be used when the first signs of mud fever appear to contain and heal quickly.

This all in one product reduces the need for costly dressings and lotions and accelerates recovery.

Groom Away’s Wound Cream is a multi-purpose, anti-bacterial cream.

The advanced scientific formula, works to keep the wound moist, minimises infection risk, aiding in the healing process.

Original M-T-G treats a variety of skin problems quickly and easily with results seen as soon as a day after the first application. Original M-T-G successfully treats conditions such as rain rot, mud fever, greasy heal, sweet itch, itchy skin, dandruff, tail rubbing and much more.

Original M-T-G treats at the source to dry up and heal the affected area while creating a barrier against the elements.

www.flyaway.ltd.uk

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PRODUCT

Double trouble

PRODUCT

Secret weapon

Mud Defender Supplement and Lotion – two new and unique products from Hilton Herbs successfully field-trialled in Europe and the USA. Mud Defender helps support the skin’s cellular structure, integrity, and natural resistance to mud-dwelling bacteria. The pleasantsmelling, easily applied lotion, with its antibacterial and anti-fungal properties will help soften and aid the removal of scabs, and is recommended for use on any area of damaged sore skin.

No two animal ailments are the same and it is with this medical fact in mind that the new Hypocare range from Horseware has been specifically formulated to provide the optimum level of S.A.H.S to ensure safe and efficient healing.

Hypocare is the most advanced, new generation weapon in the fight against infection providing rapid healing properties that competitive products simply do not possess.

www.hiltonherbs.com

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PRODUCT

Clean and protect

PRODUCT

Healthy hooves

IV Horse MFP is a tried and tested formula to keep mud fever at bay.

Retailing at £8.25 it’s a staple stock item.

Sister product Original Multiwash retails at £6.25, both with over 60% mark up.

On dirty legs IV Horse recommends washing the legs down with Multiwash and after drying overnight, apply MFP liberally on the affected areas before turn out.

Muddy conditions expose the hoof capsule to excessive moisture leading to a softened and weaker hoof wall, sole, and frog. These conditions also predispose the hooves to invasions of the ‘hoof eating’ microbes associated with thrush, white line disease and crumbling hoof wall. Farrier’s Finish is a liquid topical hoof dressing that destroys ‘hoof eating’ microbes while maintaining correct hoof capsule moisture balance. Unlike other products, it does not contain harmful petroleum derived ingredients.

www.4horse.co.uk

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Equestrian Business | November 2014 www.ebmonthly.co.uk

November 2014 | Equestrian Business www.ebmonthly.co.uk

13

Licks, treats & toys

Tongue twisters

Licks and toys help to promote natural feeding behaviour, whilst treats can be a training aid or just a simple reward.

Both can boost sales in the feed sector and with judicious use of point of sale and prime stock positioning can be an excellent seller, especially at this time of year when gifts are the top of everyone’s list.

L

icks and toys in particular are a market that coincides with the growth in more natural fibre feeding techniques now promoted by most equine nutritionists and experts. As a reminder, this is the method of feeding which as close as possible mimics the horse’s natural grazing behaviour, either by increasing grazing or feeding forage and high fibre alternatives to ensure the gut remains active. Alongside the fibre feeds and grazing sit the licks and toys. Nick Mackley, Horslyx sales manager, says: “With more and more research highlighting the importance of high fibre diets in horses, many owners are now looking for a simple solution to balance the deficiencies in forage and grazing. This is where licks come in.” Most horses graze on managed land, where the range of grasses and other plant material is limited and therefore the diet could be deficient in nutrients.

Licks offered in the field or stable are a way to balance this diet that is both simple and costeffective – two very important factors for consumers. Salt licks have been used for centuries and Lindsay Gall, brand manager for Likit Products, says: “Salt licks Dr D’s Trasty Treats

14

for horses and cattle date back to the mid 1800s. Originally salt was used to deliver iodine into the diet (for humans also) to prevent goiter. Today, salt licks can either be traditional plain or iodised salt or a mix of various essential minerals and trace elements including phosphorus, magnesium, sodium, calcium, iodine, copper, manganese, zinc, selenium, iron and cobalt.

The choice of salt lick will be determined by how much mineral and trace elements are already available in the horse’s diet. This needs to be carefully balanced as too much of certain elements can be as detrimental to equine health as a deficiency.”

The concept of nutrient rich licks – as opposed to traditional mineral blocks – originally sprang up in the farming industry. Now, there is a wide variety available that can also offer specific

Image courtesy of Horslyx to help reduce boredom and maintain a healthy digestive system,” says Nick.

Toys also have a role to play in the promotion of natural behaviour, both in the field and in the stable.

“There is a tremendous amount of research on the natural grazing habits of horses. How lack of complete digestion through

Diversify with options that encourage horses to forage and consume small but regular amounts of food stuffs” nutrient formulations that can aid in certain problems, such as respiratory aids or mobility.

Used in the field, a lick can ensure that horses are receiving the recommend daily intake of nutrients, but used in the stable they act not only as a source of nutrition, but also as a boredom breaker. “Unpredictable weather patterns have meant more horses are being stabled for longer periods of time and owners are looking for trickle feed sources

Equestrian Business | November 2014 www.ebmonthly.co.uk

irregular feeding rituals (three meals a day) is a significant contributor to Cushing’s Disease and other digestive disorders,” says Joanie Johnston, founder of Nose-It! Equine Ball. If a retailer is faced with a customer stuck for ideas to keep their stabled horses busy, suggest a toy – even the least playful horse may surprise their owner with an ability to play with a snack ball or similar. Trickle feeding balls are particularly good as the customer can place

the horse’s normal pellet feed in the ball and it will prolong mealtimes. These products allow you to “diversify with options that encourage horses to forage and consume small but regular amounts of food stuffs,” says Joanie. If the usual feed doesn’t fit into a treat this provides a great opportunity to add a high fibre pellet to the customer’s orders – this encourages natural feeding behaviour whilst limiting calorie intake.

training Treats are a slightly different type of product than licks and toys, as they don’t necessarily contain healthy or nutritional ingredients – think Polos! However, now there is a wide range of treats that are nutritional, making treats a not-so guilty pleasure. Treats can be more than just a reward, as Dr Heather Daniell from Dr D’s Tasty Treats explains: “Treats are used in a variety of different training programs ranging from the very structured to the more

Licks, treats & toys informal. Treats can feature as an element of Clicker Training, a method that has been used by US Olympians Beezie Madden (show jumping) and Steffen Peters (dressage). Interestingly, a study at the University of Rennes using yearlings and two year olds found that horses were more attentive and learned better when they were rewarded with treats rather than with grooming. Treats can also be useful when training stressed or nervous horses; the treat can provide a positive distraction and reward from stressful events.

“Different training methods will of course work better on some horses than others. The challenge with using treats in training is that they must not be used indiscriminately and instead must provide a clear reward for desired behaviour otherwise the horse will see the human as a candy machine!”

DISPLAY TIPS Trickle feeding products and licks should be placed prominently near the fibre feed products, as that is the type of diet they compliment.

Nick Mackley says: “Ensuring staff

are well educated on the benefits of licks and treats and utilising any point of sale to highlight these benefits to the customer is useful.

In addition, understanding the different kinds of treats and licks available and which suit different customers’ requirements to ensure they select the right product.”

Lindsay agrees and says: “Wellpresented, well stocked colourful displays are a must. Offering a variety of products and flavours will also help, ensuring the best environmental enrichment for the horse. Whether it’s a simple bag of treats or a more interactive treat such as a toy or holder, staff training and product knowledge is essential to achieve a happy customer and repeat sales.”

Dr Daniell comments: “Horse treats are often an impulse buy so placing them next to the register can be a key way to remind customers they need to take some tasty treats home to their horses!

Functionality for POS impulse buys or upselling is also getting more sophisticated on ecommerce platforms and can remind customers to add treats to their order.”

Talking tastebuds Licks and treats are available in a huge amount of flavours, with some, such as blueberry, that seem particularly alien to the horse. Organic chemist Dr Heather Daniell explains that actually the horse’s tastebuds are very similar to our own.

“It is thought that horses are also able to taste sweet, salty, sour, and bitter flavours. Tastebuds are chemical receptors which bind components specific to different flavours and then send messages back to the brain about what is being eaten. Scientific studies in which foals were presented with different flavoured waters have shown a preference for sweet water and an avoidance of salty, bitter or sour waters. Much like in humans though, there is variation among individuals. In addition, tastes may change as horses mature, with adult horses showing better tolerance for bitter tastes. This observation is used to explain inconsistent results with anti-chew products.

“As horse owners when we think about unusual flavours it may be interesting to note that horses foraging in their natural environment will come across an extremely wide variety of different plants and herbs and therefore different flavours.

This variety will also vary greatly depending on what part of the world the horses are in. For us humans, flavours may be unusual flavours but for the horses they might be a firm favourite. Around the world there is also a wide variety in what is fed to horses as treats. In Spain horses are fed carbon pods, while in the Middle East pitted dates are the norm, while in India ghee (a clarified butter) and cow’s milk are fed.”

T TM

Christmas… …Sorted!

likit.co.uk November 2014 | Equestrian Business www.ebmonthly.co.uk

15

Licks, treats & toys PRODUCT

Horsey Ball

PRODUCT

Hand held distraction

Simple and robust, this entertaining toy dispenses treats or feed to keep horses amused for hours. There are no plugs, stoppers or removable parts, just one hole for easy filling.The lumpy style ball seems to have a mind of its own and is moulded from ultra tough Stubbythene – the Horsey Ball is made to last.

Available in Blue, Pink, Green, Purple and Red. RRP: £15.99

Mini Horslyx is highly palatable lick, containing a three-day supply of high specification vitamins and minerals. The hand held treat is the ultimate indulgence for all equines, providing a nutritionally balanced alternative to sugary treats, containing no artificial colours or preservatives. Mini Horslyx provides a handy distraction during stressful times such as clipping or farrier visits.

Available in Original, Mint, Respiratory and Garlic.

RRP: £3.65 per 650g tub.

www.abbeyengland.com

www.horslyx.com

PRODUCT

Best mate

PRODUCT

Stable entertainment

This interesting stable toy combines all the benefits of the Super Licker Best Mate, in which a tasty Super Licker can be placed, with a soft resilient play ball that hangs freely below.

Long lasting, durable and guaranteed to provide hours and hours of fun for the stabled horse.

Super Licker not included.

RRP: £35.60

The Elico Decahedron treat ball is excellent for use in the stable or paddock to help reduce stereotypic behaviour such as weaving, crib-biting, wind-sucking and box walking and as a trickle feeder to stop a horse eating too quickly.

It is made from military grade, compounded materials and available in bright colours of red, blue, purple, pink and lime in sizes small and large.

RRP: Small £15.95, large £19.50

www.battles.co.uk

www.jenkinsonsequestrian.co.uk

PRODUCT

An apple a day…

PRODUCT

Wildly popular

Tasty Treats are the ideal way to reward good behavior and contain apple and mint.

The non-sticky treats are presented as large pellets, making them easy to feed and perfect for stashing in pockets. They’re made with natural plant fibres, micronised cooked linseed, herbs and apple, so they’re easy for the horse to eat, delicious and great value for money. Available in 1kg and 2.5kg resealable bags. RRP: from £3.49

The innovative Likit Products range includes something for every horse or pony, and has also found favour in wildlife parks where environmental enrichment is important. While products such as the Boredom Breaker and Boredom Buster use flavoured Likit Treat Blocks to keep the horse occupied, the Snak-a-Ball contains a unique internal baffle plate to slow feed consumption rates and promote natural foraging behaviour.

www.equimins.com

www.likit.co.uk

PRODUCT

Herbal solution

PRODUCT

Horse’s best buddy

Herballs have been one of Hilton Herbs’ core products since the company started and tons of the treats are sold to horse owners all over the world. Herballs can be used for clicker training, stretching or for simple problems such as catching or loading. Herballs are free from molasses, artificial sugar, flavourings, and GM products.

Available in sizes 400g–10kg.

RRP: from £2.25

The ProStable Buddy is the ultimate stable toy, combining many different elements into one product. The toy is made up of a large inflated ball that’s durable and hardwearing yet soft to the touch. Above the ball is a holder that can be used to hold licks and vegetables, such as swedes, carrots and apples.

The ProStable Buddy is available from Trilanco.

RRP: £33.00

www.hiltonherbs.com

www.trilanco.com

16

Equestrian Business | November 2014 www.ebmonthly.co.uk

Hay Holder

to trade

Preferred by many, our bestselling Hay Holder is now available to the Trade for £33.00 ex VAT and delivery.

Plus, spend over £500 and we will deliver for £25.00!*

th

£33

!

16 ar ye

Now just

The Elico Equine Decahedron...

It’s horseplay

*a surcharge to the Highlands and Islands applies.

Hay Holder - 100 x 120mm

£33 each ex VAT & delivery

To order or for more information on opening an account, call us on 0161 765 2014

Available in 7 fantastic colours

classicshowjumps.com facebook.com/classicshowjumps

EQUESTRIAN

BUSINESS

Bringing buyers and suppliers together

We talk the trade listens You advertise they notice Make 2015 YOUR year to succeed Tailor-made marketing packages to suit all budgets in THE leading independent equestrian trade publication

The most popular stable toy on the market with a persona of its own.

A twenty-sided, equine boredombeater. Fill with treats and let the horse play – with tasty rewards!

Helps prevent stable boredom Acts as a trickle feeder to avoid overeating Made from strong military-grade materials (beware of inferior copies!)

Choice of 5 distinctive colours in two sizes

Look for the triangular white label as your sign of quality.

Beware of inferior copies.

5

YEARS

Call Vicky: +44 (0)1953 852945 vicky@ebmonthly.co.uk Tel: 01924 454681

November 2014 | Equestrian Business

jenkinsonsequestrian.co.uk www.ebmonthly.co.uk

17

Christmas stocking

Last minute gift ideas...

There’s still time to fill any gaps on your shelves with gifts that are easy for customers to grab and go. Equestrian Business provides a showcase of great ideas.

S

tocking fillers are all about small gifts, of lower value, that catch the eye of the customer and delight the person who receives the gift. Some of the items showcased here are immensely practical – always a good bet for a rural person – whilst others are whimsical, but they are all perfect for a horsey friend, livery yard owner, groom or family member. Make the most of clever packaging that allows you to display items like these

18

at the till, or perhaps as the countdown to Christmas gets closer create a ‘stocking filler’ shelf or window display full of gift ideas, so customers don’t even need to think!

The key to effectively grabbing a slice of the last minute market is upselling. Keep the mood light and whilst they are browsing or at the till ask if they have seen your stocking fillers. Christmas cards are popular, socks are still remarkably popular, but anything

Equestrian Business | November 2014 www.ebmonthly.co.uk

that adds a bit of sparkle to horse and rider will be a hit, as will any items that provide warmth. If you’re planning a seasonal event and welcoming shoppers with a glass of mulled wine and a mince pie, these types of products are the ones to highlight. Advertise that you will have gift items for sale and make a big deal that they may be short term only, to encourage sales.

Christmas stocking

November 2014 | Equestrian Business www.ebmonthly.co.uk

19

Seasonal supplements

Visibility, availability

& knowledge

There are certain supplements with a seasonal angle that can be an excellent addition to winter stock with hoof, digestion, skin and calming supplements all in demand at this time of year. Equestrian Business asks manufacturers for advice on how to make the most of the market.

T

o make the most of seasonal sales retailers must be able to easily transition stock between the seasons to maintain relevance to the time of year, whilst also stocking supplement mainstays. This is a balance that can be difficult to maintain when shelf space is at a premium and the product offering is so broad. Nettex veterinary technical manager Becky Lees says: “Horses can vary considerably in problems they may encounter at different times of year and this can be affected not only by changes in climate but also how they are managed in their everyday environment.” As such it may be difficult to predict what will be in demand over winter months.

Some products such as digestive supplements may be year round sellers, but others, such as those that alleviate laminitis or mud fever are certainly seasonal, with laminitis supplements required in spring and mud fever in winter.

This is of course common sense – after all items such as topical ointments, washes and so on change to match the seasonal issues which abound–but supplements risk being overlooked when it comes to the seasonality aspect, instead sticking to the same core ranges year round, but it is certainly worth taking another look at stock options.

Stephanie Garrett, Dodson and Horrell field sales controller explains that it is simply a matter of, “thinking about ailments that horses generally suffer from over the coming season – think about what products are preventative and help aid symptoms. By having a seasonal display of feeds and complimentary supplements you give customers a visual ideal of what products are available to help and sell out any seasonal stock preparing your stocks for the next season.”

20

keep calm With horses spending more time in the stable and perhaps getting less chance to blow off steam, calmers become more popular in winter months. The products to keep horses calm have evolved a

to correct management practices, rather than a miracle ‘fix-all’ product. Increasing owner awareness of the importance of matching calorie intake and calorie source to a horses temperament and workload has meant that many cases can be managed without the need for a

Herbs being processed at Dodson & Horrell Herb Plant lot over the years, as has the consumer attitude to the problem as Chloe Bristow, Dodson and Horrell company vet explains: “Calmers are increasingly seen as an adjunct

Equestrian Business | November 2014 www.ebmonthly.co.uk

calmer. However, where management practices are ideal and owners still struggle with excitability, there has been a trend towards calmers that contain magnesium,

alone or in conjunction with herbal ingredients. Many owners are seeing the best results when using a calmer that contains magnesium as well as herbal aid, and these products are growing in popularity, indeed even more than calmers that contain only magnesium.”

Becky Lees from Nettex warns that offering too many calming products may actually just confuse customers: “The market is flooded with many products and often what works for one horse may not always work for another so it can be quite frustrating for horse owners to find one that may work for them. Also guidelines and regulations have changed considerably for the use of calmers in competition especially under FEI and HRA rules and owners need to be careful not to administer a calmer that may contain a prohibited substance. I would always urge them to check what rules they are competing under and check the labels of products they are purchasing so as not to fall foul of the law. If in doubt always contact the supplier, they will be more than happy to advise.”

There has been a move towards syringe based calmers as a ‘quick-fix’ for specific occasions such as fireworks or travelling. Alongside this is a whole new type of calmer and Chloe adds: “The use of synthetic ‘calming’ pheromones in dogs and cats has recently expanded into the equine market. Overall, most owners would still tend to reach for the daily, magnesium and herbal calmers and these can be an extra helping hand along with correct management practices.”

on show Of course display matters with all products, and supplements are no exception. “Visibility, availability and knowledge are the key aspects of selling supplements,”

Seasonal supplements With more time spent in the stable there may be an increase in demand for calmers

Ensure product is clean, tidy and organised in a logical way” says Stephanie from Dodson and Horrell. “Ensure product is clean, tidy and organised in a logical way with available advice, make sure in store staff having necessary training in supplements to feel comfortable enough to upsell these.

If customers can’t find what they are looking for, don’t know what the product will do they won’t buy it: they look to their retailers to provide that knowledge.”

Becky says: “If you have the room

to display all brands together this often can be more eye catching to the consumer and they have the opportunity to see what is available within the range, however in some stores it works better to display all brands together especially if the consumer is not brand aware and is looking for price point e.g. all general purpose supplements together, digestive supplements, respiratory supplements etc.”

digestion development More products than ever before have a focus on digestive health and a lot of manufacturer research and development has gone into designing digestion-friendly diets and investigating the use of pre-and probiotics in horse feeds.

Dodson and Horrell nutritionist Anna Pyrah provides an overview of the market development.

With the equine feed market ever changing, we are seeing a large number of products specifically being manufactured with the equine digestive system in mind.

Around 20 years ago, the horse feed industry was still based around feeding straights (oats, barley, sugar beet) etc. but as research has progressed, we understand a lot more about how the gastrointestinal system of the horse functions and now products have taken a dramatic turn from the traditional way of feeding. This has not only yielded an overall healthier population of horses, but because horse owners can see for themselves the difference these products make to their horses, the feeds that have been designed with digestive disorders in mind are resounding success when it comes to selling products off the shelves.

Promoting fibre intake and helping to maintain the correct balance of hindgut micro-flora with the addition of pre and probiotics can be the most effective and easy step to take when helping to ensure a horse has a ‘happy’ digestive system. One major factor in helping to reduce the incidence of gastric problems is through the promotion of fibre on a trickle based delivery. This concept has been evident for some years; a study by Meyer et al (1985), showed that horses produced 400-480g of saliva per 100g dry matter of hay and pasture consumed. This is in comparison to 206g of saliva per 100g dry matter of a concentrate, straight based meal. As saliva plays a major

part in buffering the gastric acid in the stomach, the fact that chewing forage helps create double the amount of saliva than a straight based meal indicates that more damage is likely to occur to the gastric mucosa when forage is restricted.

Because of the increasing demand from manufacturers, vets and horse owners to find out whether the addition of pre and probiotics is actually beneficial, a flurry of research trials were induced, looking at the effects of live yeasts on the gastrointestinal system of the horse. In both clinical and research scenarios, Medina et all (2002) and Desrochers et al (2005) have shown the digestive and health benefits of yeasts in horse feeds; not only does the presence of micro flora in the hindgut help to ferment the fibres that are otherwise indigestible, they also help to maintain a neutral pH within that environment.

In summary, feeding a horse in a way which ignores the evolutionary evidence can lead to a number of different disorders; from gastric ulcers and inflammatory bowel disease, to diarrhea and fluctuations in the hindgut pH. Efforts to reduce the chances of horses getting these digestive complications have been made by manufacturers and products containing pre and probiotics, psyllium and optimum levels of dietary fibre have been fuelled by the research that has shown us the benefits of feeding horses in the way that evolution demands.

BREATHE GREEN LIPPED MUSSEL

SOOTHING • ANTIOXIDANT

CLEAR & HEALTHY

AIRWAYS

EQUINE

Available from Trilanco and Battles.

Contact your local rep to place an order, don’t forget to ask for our latest offers!

RESPIRATORY HEALTH

Find out more at: www.maxavita.com/trade • 08450 752 754 • info@maxavita.com

equine health care

November 2014 | Equestrian Business www.ebmonthly.co.uk

21

PRODUCT

Naturally calm

Not Phenylbutazone

The 100% natural ingredients in Blue Chip Karma include water-soluble magnesium which can be quickly absorbed into the blood stream. Karma also contains other beneficial vitamins and minerals, including vitamin C and L-tryptophan. Karma is available in a 1 litre bottle. For customers that want an instant acting calmer, these ingredients are also available as Blue Chip AppleCalm and CarrotCalm, both containing three ‘measures’ in a pocket-sized syringe.

www.bluechipfeed.com PRODUCT

Comfort for joints the natural way An alternative to Bute without the side effects Made without the use of alcohol

Treat mud fever from the inside

Think Mud from Brinicombe Equine helps prevent mud fever before it starts. Approaching the condition from the inside will support the horse’s natural defences against the bacteria in mud, without the need for any sticky lotions or barrier creams.

The complex natural ingredients maintain a healthy immune system, support blood circulation and promote skin healing.1.5kg will last a horse for up to 50 days.

RRP: £32.20

www.brinicombe-equine.co.uk PRODUCT

A helping hand

Supplements can provide horses with an helping hand over the winter. Products that contain pre-and probiotics plus psyllium, such as Digestive Support are recommended during a change in diet or for horses that are stabled for long periods of time. For horses with poor respiratory health, optimum levels of the antioxidants vitamin E and selenium are essential to support the immune system, and can be provided by Daily Vitamins and Minerals or Ultimate Balancer.

www.dodsonandhorrell.com co.uk PRODUCT

Rose-hip power

Tel: 01787 476400

www.animal-health.co.uk

The alternative to glucosamine and chondroitin, LitoVet is a specialised source of rose-hip powder (Rosa Canina) and has a unique standardised GOPO (glycoside of mono and diglycerol) content, achieved through a patented manufacturing process.

LitoVet is rich in antioxidants and contains several minerals and vitamins beneficial to horses, including a high level of Vitamin C.

www.litovet.co.uk

22

Equestrian Business | November 2014 www.ebmonthly.co.uk

PRODUCT

Healthy airways

MaxaBreathe helps maintain healthy airways and supports the respiratory system in the stable, field or during exercise.

MaxaBreathe contains a patented Green Lipped Mussel extract called SuPerna, which is naturally high in Omega 3 fatty acids, known for their natural soothing properties.

It contains key antioxidant ingredients, amino acids and Vitamin C. These ingredients are essential for clearing congestion and maintaining healthy airways.

www.maxavita.com

“Help your horse

through the dark days.”

Omega D Oil

PRODUCT

“Liquid sunshine for horses.”

Magnesium lick

Rockies’ Magnacalm is not a ‘normal’ Rockies lick as it contains less than 40% salt. The major ingredient is bioavailable magnesium to help address any possible deficiency in the diet, something that has been linked to excitable and nervous behaviour. In addition to this, Magnacalm contains cerelose dextrose to ensure intake, encouraging consumption without molasses.

RRP: £6.03

www.rockies.co.uk PRODUCT

Full range

NoBute Original is a very strong liquid devils claw extract for the nutritional maintenance of healthy joints and bones. NoBute Premium has added MSM, glucosamine sulphate and vitamin C for joint maintenance. NoWheeze keeps the airways clear.

NaviLam ‘O’ is formulated to offer maintenance to the laminae/navicular/pedal bones. NoBruise is a topical spray for use on tired, bruised muscles and legs.

www.animal-health.co.uk PRODUCT

Sunshine in a bottle

During the winter, when horses are stabled for longer hours, and are rugged even when turned out, Horse First Omega D Oil is liquid sunshine for horses.

Omega D is made from cold pressed flax seed with the correct balance of omega 3, 6 and 9 essential fatty acids.

Omega-3 fatty acids are anti-inflammatory and help reduce pain, swelling, promote general well-being and are associated with glossy coats.

www.horsefirst.net

For the Health of your Horse T: +44 (0)28 3084 8844 E: info@horsefirst.net

HORSE FIRST HORSE FIRST @horsefirst www.horsefirst.net WINNERS November 2014 | Equestrian Business 23

www.ebmonthly.co.uk

LAUNCH IT

Boost joint health and performance with Equitox Equitox SZA is a new feed supplement proven to aid bone and connective tissue development and reduce hoof and lower limb injuries in the young, active horse.

E

arly retirement due to leg injuries, particularly in the young racehorse, is a cause of huge financial loss for breeders, owners and trainers alike. The issue is no less important in the growing competition horse or show jumper. Reducing the likelihood of these bone and soft tissue injuries requires early intervention and skeletal development can only be improved in the early months and years of the horse’s life. Feeding Equitox SZA supplement to young horses from around six months old is a valuable aid in bone and connective tissue development.

Research by Dr Brian Nielsen Ph.D., PAS, Dpl. ACAN, a Professor of Equine Exercise Physiology, indicates that

the inclusion of Clinoptilolite SZA (Equitox) in the diet of young horses, especially when combined with a positive exercise programme, results in documented improvement in bone density and significant reductions in leg, foot and tendon injuries when the horse begins it’s racing or competition career.

How does it work?

Equitox SZA contains a form of biologically available silicon.

Silicon acts as a regulator for calcium and phosphorus uptake and will directly contribute to a healthy bone cortex (the outer portion of bone that is initially cartilage but is converted to bone as the horse matures) and

a well calcified bone matrix (which comprises minerals and collagen). Silicon also plays an important role in the formation of connective tissue and collagen (bones, cartilage, ligaments, tendons, hair, skin and hooves).

Equitox SZA is a high purity Clinoptilolite SZA which has purity and production accreditation approved in the UK by UFAS and contains no prohibited substances. In simple terms, Equitox SZA is a very effective low cost feed supplement with a number of valuable benefits in performance equine diets.

Equitox SZA is available as powder, granules or pellets for inclusion in diets at 2%. This can be fed individually or mixed into bulk or pelleted feed rations.

Visit the website www.equitox.co.uk For more info contact: sales@equitox.co.uk

Now looking to recruit agents!

UFAS approved No prohibited substances Available as powder, granules or pellets

Equitox SZA

Reduce injury for better performance ■ Reduce the likelihood of bone and soft tissue injuries in performance horses by providing the right diet in the early years ■ Feeding Equitox SZA supplement to young horses from around six months old is a valuable aid in bone and connective tissue development ■ Equitox SZA contains biologically available silicon – a regulator for calcium and phosphorus uptake, promoting healthy bone growth

www.equitox.co.uk sales@equitox.co.uk 24

Equestrian Business | November 2014 www.ebmonthly.co.uk

LAUNCH IT

Keep Calm – it’s new from Baileys!

Your Horse Live will see the launch of Baileys’ new Keep Calm, a high fibre non-heating feed for horses and ponies at rest or in up to moderate work.

T

his new innovation contains Speedi-Beet, which provides highly digestible superfibres in a fully balanced low starch, low sugar feed. Designed to soak to a tasty mash in just ten minutes, Baileys Keep Calm is barley-free, with linseed for a shiny coat, while extracts of flavours of essential oils give it an irresistible aroma.

Keep Calm is ideal for horses whose owners are looking to control starch and/ or sugar intake and is even suitable for those prone to laminitis.

Formulated to maintain condition whilst encouraging a calm temperament, Keep Calm’s Digestible Energy (DE) content of 11 MJ/kg puts it in the low

to medium energy bracket. It also contains quality protein, to support muscle tone, and a full spectrum of vitamins and minerals, including calcium and magnesium. For optimum gut health and digestive efficiency, Keep Calm contains Baileys Digest Plus prebiotic as well as antioxidants, like vitamin E, to support the immune system.

In bright, eyecatching packaging, Baileys Keep Calm will be available from the beginning of November and will be supported by a national advertising campaign and a range of point of sale material For further information, contact your Area Sales Manager (details on www.baileyshorsefeeds.co.uk/ about/staff.htm) or give us a call...

Baileys Keep Calm in a nut shell What makes it Good • High fibre, non-heating, slow release energy • Low sugar and barley-free • Maintains condition whilst helping encourage a calm temperament • Quickly soaks in ten minutes in cold water • Fully balanced with vitamins and minerals • For all horses and ponies at rest and in up to moderate work as well as those prone to laminitis (except when needing a calorie-controlled diet)

What makes it Better • Very low starch at 7% • Contains magnesium and calcium What makes it Unique • Includes Digest Plus to support gut health • Contains Speedi-Beet, the superfibre ingredient • With flavours of essential oils for a delicious aroma

Find out more at: www.baileyshorsefeeds.co.uk sales@baileyshorsefeeds.co.uk +44 (0)1371 850247

NEW

KEEP CALM high fibre feed a DeLiCioUs, QUiCk soakinG

What makes it Good

n High fibre, non-heating, slow release n Low sugar & barley free n Maintains condition whilst helping encourage a calm temperament n Quickly soaks in 10 minutes n Balanced with vitamins & minerals n For all horses & ponies at rest up to moderate work, as well as those prone to laminitis*

What makes it Better

n Very low starch (7%) n Contains magnesium & calcium

What makes it Unique

n With Digest Plus prebiotic for gut health n With flavours of essential oils to tempt fussy feeders n Contains

The Super-Fibre Ingredient

FOR LAUNCH OFFERS & POINT OF SALE contact your Area Sales Manager or:

Tel: 01371 850 247 (option 1) e: sales@baileyshorsefeeds.co.uk www.baileyshorsefeeds.co.uk

*except when needing a calorie-controlled diet

November 2014 | Equestrian Business www.ebmonthly.co.uk

25

Security

Five security checks for festive trading Security expert Jeremy Davies of GCS (GB) Limited provides some advice on keeping your business secure over the festive period.

1

cctv system

Check all CCTV cameras are working and recording clear images. Take the time to clean all camera lenses and move any cameras that Christmas signage or decorations have blocked the field of view.

Review night time footage to ensure images can be used for the police in the event of a break in.

Those businesses operating ‘externally monitored’ CCTV systems should test each movement sensor works correctly and triggers through an activation to the monitoring centre.

2

DO NOT be tempted to decorate your Tagging System with fairy lights, as these may cause it to false alarm or reduce its effectiveness.

Ensure all Security Tag equipment on the tills is working correctly and all staff are aware how to approach a customer in the event one activates the tagging system.

Apply security tags to high value products such as gifts, riding gloves, jodhpurs, riding jackets and coats, hats and boots.

Thieves target these categories in this period.

3

internal lighting

4

check cash collections

5

intruder alarm

Check lighting operates correctly and replace any faulty units or bulbs. The longer periods of darkness through the winter make burglaries easier.

Keep track of the level of cash held in the till. Use a secure cash drop box to keep cash levels low in the till. Ensure larger than normal amounts of cash are not held in the till or on the premises. DO NOT be tempted to take cash home, take it to the bank or organise a third party cash collection.

Ensure your intruder alarm is working correctly. Check all sensors are triggering the alarm and sensors are not covered

by Christmas decorations or displaced stock. Make vehicle access difficult outside of opening hours if in an out of town location.

security tagging system

Check all Security Tagging Systems are working correctly, the alarm can be heard and be sure to keep working Christmas lights at least one metre away.

It can be easy to PREVENT theft To find out how Email: enquiries@gcsgb.com GCS (GB) Limited or call 01892 300878

26

Equestrian Business | November 2014 www.ebmonthly.co.uk

Contact Jeremy Davies of GCS (GB) Limited on +44 (0)7889 719690 for help and advice in securing your business during and after the Christmas trading period, or email Jeremy@gcsgb.com

What to stock for Successful Sales

short boots and chaps

Jodhpur boots and paddock boots provide an affordable and comfortable riding options that can be dressed up with chaps and gaiters.

J

odhpur boots are traditional leather short boots, with an elastic panel at the side that makes putting them on and taking them off simple. Lightweight, flexible and popular with all, jodhpur boots are essential equipment for many on the yard, and for children are always worn in competition too. In fact, when teamed with chaps or gaiters, jodhpurs are often a popular choice by adults for competition, particularly those with legs that do not fit standard boot sizing!

Chaps and gaiters come in a wide variety of shapes and sizes, in suede, elastic or leather and therefore provide a sensible

option to fit all riders. Gaiters are slim-lined, sleek and often feature the dressage top and when worn with slim line jodhpur or paddock boots can be almost indistinguishable from long boots.

This makes them perfect for awkward sizes and young riders still growing whose parents do not want to invest in an expensive pair of long boots just yet.

This feature showcases the huge range of products in this sector, which covers the traditional, classic jodhpur boots up to steel-toe capped or highly technical paddock boots, with a full range of prices to cater for every customer.

Cobalt VX £ 199.9 Devon Pro 9

Concord Half Chap

Sizes: Women’s 3–8.5, Men’s 7–11 & 12 Colours: Black, Waxed chocolate RRP: Women £199.99; Men £224.99

Sizes: XXS–XL in various widths and heights Colours: Black, chocolate or brown RRP: £79.99

The anatomically engineered Cobalt VX Technology offers advanced motion control together with a honeycomb shank to stabilise the foot and promote balance, a cushioned midsole for shock absorption and a moulded heel cradle to support the arch and heel. For hard working feet controlling footbed and the Duratread outsole provides superior grip.

The Concord Half Chap is an unlined, super supple full grain leather chap with a Spanish cut top line, rear zipper and full length elasticated panel to give a custom-like fit. A great option for those looking for soft leather, very close contact chaps and at an affordable price to attract a variety of buyers.

Ariat

Ariat

£79.9

9

Covington Half Chap £ Ariat

149.9

Sizes: XXS–XL in various widths and heights Colours: Waxed black, waxed chocolate RRP: £149.99

9

The Ariat Covington Half Chap has been designed specifically for those looking for an elegant, sleek, formal but close contact chap.

Appearing like a traditional fitted tall boot, with a high Spanish top line and full length back zip with the added benefit of an oiled leather inner panel, stretch leather back panel and leather lining, these are the perfect choice for competitions.

November 2014 | Equestrian Business www.ebmonthly.co.uk

27

LET’S TALK PRODUCTS

Heritage III Zip Ariat

£114

.99

Dublin Advance Jodhpur Boots

Dublin Daily Jodhpur Boots

Weatherbeeta Ltd

Weatherbeeta Ltd

£49.9

£39.9

Sizes: Women’s 3–8.5, Men’s 7–11 & 12 Colours: Black, chocolate or brown.

Black only for men RRP: Women’s £114.99, Men’s £124.99

Ariat Heritage III boots offer Ariat technology and comfort at an exceptional price. Zip front paddock boots with Ariat’s 4LR technology for added comfort featuring full grain leather uppers, moisture wicking and breathable lining, hardwearing Duratread outsole, antiqued brass zip, punched toe cap design and padded collar for comfort.

Sizes: Adults 4/37–8/42 Colours: Black, brown RRP: £49.99

The Dublin Advance are quality leather jodhpur boots for riding with an elastic gusset for an easy fit. The stylish zip front with YKK zip makes them easy to get on and the boot features the RCS footbed system for all day comfort, support and cushioning.The boots also feature sweat control lining, cupped heel and arch support and padded heel cushion and steel arch foundation for added stability.

Sizes: Child’s 8/26–3/35, Adults 4/37–11/46 Colours: Black, brown RRP: Child’s £29.99, Adult’s £39.99

The Dublin Daily boots feature an elastic gusset for an easy fit and are excellent every day boots on their own or teamed with chaps. Perfect for Pony Club, the boots feature the RCS footbed system for all day comfort, support and cushioning, sweat control lining, cupped heel and arch support and padded heel cushion.

An affordable boot that is a best seller.

Dublin Easy-Care Half Chaps £

Dublin Flexi Leather Half Chaps

Saxon Equileather Zip Paddock Boots

Weatherbeeta Ltd

21.99

Sizes: Childs S–L, Adults XS–XL Colours: Black, black/pink, black/purple, brown RRP: Child’s £18.99, Adult’s £21.99

These chaps are easy to care for, as they are made from machine washable synthetic suede that is durable but provides a smart look for the yard or showground.

Secure top and bottom closure keeps the chaps in position and the elastic calf ensures a terrific fit and extra comfort.

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Equestrian Business | November 2014 www.ebmonthly.co.uk

9

Weatherbeeta Ltd Sizes: Adults XS–XL Colours: Black, brown RRP: £46.99

£46.9

9

Dublin’s Flexi Leather Half Chaps are incredibly soft and durable and the pliable leather ensures they offer a great fit on the calf. The bottom press stud closure keeps them tidy around the boot and the elastic inserts provides stretch to provide a close feel when riding.

They offer a professional look with any jodhpur or paddock boots.

9

Weatherbeeta Ltd Sizes: Adults 4/37–9/43 Colours: Black, brown RRP: £32.99

£32.9

The Saxon Equileather Paddock Boots feature all the style and substance of a quality paddock boot but in a PU material that resembles leather but is easier to care for. The boots are very durable and come up like new with a simple wash. The zip front style makes them easy to get on and gives them a classic style.

9

LET’S TALK PRODUCTS

Hartford Jodhpur Boot Harry Hall

STC Forza Steel Toe Boot

Mark Todd Steel Toe Cap Jod Boots

Brogini

£54.9

9

Westgate EFI

£59.9

Sizes: Ladies 3–8, including half sizes, men’s 8–12 Colours: Black, brown RRP: Ladies £54.99, men’s £57.49

The new Hartford Jodhpur boots are made from high quality leather with a zip front fastening. They are made with a single directional grip outer sole with impact absorber and pressure absorbing comfy gel insole. Part of Harry Hall’s versatile autumn/winter 14 collection.

Sizes: 37–47 Colours: Black, brown RRP: £59.99

The ground breaking STC Forza boot provides all the protection of a rugged steel-toe cap boot whilst still being light, stylish and comfortable to wear.

The toecap is made from a strong steel alloy and can withstand the pressure of a 1500kg truck without warping or collapsing and has been awarded the ISO:20345:2011 European Standard for Safety Footwear. Reinforced with a metal shank, the sole has been designed to stop the boot from slipping through the stirrup.

Sizes: 35–46 Colours: Black, Brown RRP: £89.99

Mark Todd Toddy Synthetic Stretch Half Chaps £2

Muck Boot Wear

Skellerup Red Band

Westgate EFI

9.99

Sizes: Childs: 6 yrs–12 yrs, Adults: XS–XL in short, standard or tall Colours: Black RRP: £29.99 Made from high quality synthetic material, these practical chaps are designed to give a sleek finish. Features include an elasticated panel, back zip fastening and a zip guard at the heel.

These chaps are designed to match the new Mark Todd Toddy Jodhpur Boots to provide a professional look.

9

Belstane Ltd

£66.0

0

Sizes: 4–12 Colours: Black RRP: £66.00

These shorter length Muck Boots provide a snug fit around the ankle and they are 100% waterproof, lightweight and flexible. The boots have seamless, full coverage, quick-clean rubber overlays and include additional Achilles reinforcement for added protection.

The boots are durable with a lightweight rubber outsole and a steel shank for additional arch support. A waterproof, comfortable and practical short boot option.

£89.9

9

The Steel Toe Cap Jod Boots are a great new addition to the Mark Todd range combining safety, performance and style. Features include a sturdy grip rubber role and Mark Todd pull tab.

These boots also conform to safety standards making them ideal for those working in the equine industry or studying for an equine profession.

£59.0

0

Skellerup Footwear Europe Sizes: 4–14 Colours: Black RRP: £59.00

The Skellerup Red Band is the iconic Kiwi farm boot. Loved by generations for its comfort and reliability, the Red Band will now be available to UK retailers for the first time.

The Red Band is a handmade natural rubber boot produced from compound specially formulated for farm use. Lining is 100% cotton canvas whilst the super cushioned foot-bed is made using 5mm thick latex sponge. The outsole is a thick calendared style with open nonclog cleats.

November 2014 | Equestrian Business www.ebmonthly.co.uk

29

LET’S TALK PRODUCTS

Unisex Classic Boot £4

Unisex Leather Gaiters £4

Toggi Ascot

Sizes: Child’s 2–5, Adult’s 6–13 Colours: Black RRP: Child’s £38.45, Adults £45.95

The Classic Boot is exactly what is says on the tin – a timeless, black jodhpur boot ideal for competition, or riding at home. The design has been updated for 2014, combining the elegant and chic style of the existing Classic boot, but now with new, improved materials and components. It is now manufactured from soft, quality calf leather and features a hardwearing, non-slip rubber sole.

Sizes: Child’s S–L, Adult’s XXS–XXL Colours: Black RRP: Child’s £34.00, Adult’s £42.25

The latest addition to the Taurus range is a new Leather Gaiter which offers both style and performance, without breaking the bank!

Manufactured from soft, Aniline calf leather, with a soft Amara lining and with an elasticated rear panel to ensure optimum flexibility and a streamlined fit, a hardwearing YKK rear zip and elasticated stirrup, these new Leather Gaiters are a comfortable and robust alternative to long boots.

Sizes: 36–46 Colours: Black, cedar brown RRP: £79.50

The Ascot boot from Toggi is a superbly stylish and durable jodhpur boot. These smart, water repellent leather boots feature an eye catching zip closure on the front and a double thick elasticated gusset. With an anatomic arch-moulded footbed and gel bag insoles for extra comfort and shock absorbency, these boots feature a breathable leather lining to keep feet comfortable all day long.

Toggi Epsom

Toggi Ottowa

Taurus Footwear

5.95

£69.5

0

Finest Brands International Sizes: 36–46 Colours: Black, cedar brown RRP: £69.50

Stylish and comfortable, Toggi Epsom jodhpur boots feature water repellent full grain leather uppers with a double thick elasticated gusset for extra durability.

Supporting the foot with an anatomic arch-moulded foot bed, these boots will cushion every step with their gel bag inserts and feature a breathable leather lining and rubber soles for extra grip.

30

Equestrian Business | November 2014 www.ebmonthly.co.uk

Taurus Footwear

2.25

£43.7

5

Finest Brands International Sizes: Adult’s 4–11, child’s 11–3 Colours: Black, brown RRP: Adult’s £43.75, child’s £35.00

Toggi’s classically styled Ottowa jodhpur boots offer outstanding comfort combined with exceptional value for money. Featuring a full leather upper, breathable PU lining and a cemented resin neolite sole unit, the Ottowa offers unbeatable performance. Elasticated side gusset and Toggi signature tab for style and ease of wear. This Ottowa jodhpur boot is available in both children’s and adult’s sizes.

£79.5

0

Finest Brands International

Toggi Wisconsin

£45.0

0

Finest Brands International Sizes: XS–XL Colours: Black, brown RRP: £45.00

The Wisconsin leather half chaps from Toggi feature elasticated panels for extra comfort and a really perfect fit. Ideal for everyday use, or smart enough for show, Toggi Wisconsin chaps offer excellent value for extremely durable and provide all day comfort.

Featuring a top strap for a secure fit, press stud close at the base and available in two colours to match the Toggi range of jodhpur boots.

LET’S TALK PRODUCTS

Deluxe Half Chap

£89.9

9

Tredstep Ireland

Giotto Paddock Boot £8

Fjord Boots

Sizes: Black front zip 35–45, Brown front zip 37–45, Black lace rear zip 37–45 Colours: Brown, black RRP: £84.99

The Giotto is made using supple full grain nappa leather and is fully leather lined ensuring unrivalled comfort and flexion. It is fitted with a moulded sport cushioning footbed with a dry-lex moisture wicking top layer and a Bartoli composite mid sole with an advanced shank providing stability. Long lasting flexible Field Master outsole, side spur rests, YKK brass zipper and punched toe cap.

Sizes: 4-12 Colours: Brown RRP: £95.99

Tuffa’s Fjord Boots are jodhpur boots with a difference…not only are they incredibly stylish…they’re waterproof too. The boots have waxed nubuck leather uppers and feature waterproof, breathable Sympatex membranes that extend behind the elastic inserts too, to keep feet dry. They have rubber soles that extend up over the heel areas for additional protection when riding, and have pull tabs to make them easy to put on. Fjord Boots look great with chaps and gaiters, but are smart enough for casual wear with jeans as well.

Tredstep Ireland

Sizes: Calf widths 12”–17”, height 14”–19” Colours: Brown, black RRP: £89.99

The Deluxe Half Chap features Tredstep’s exclusive stretch leather in a large outer panel set into a strong yet supple full grain pebbled leather. The design includes an inside seam and stretch leather apron over the instep to ensure an incredible fit and exceptional durability.

Available in 30 different calf and height combinations to ensure a perfect fit for all legs.

Contacts Taurus Footwear

+44 (0)845 600 3209 www.ariat-europe.com

+44 (0)1328 851432 www.taurusfootwear.co.uk

Belstane Ltd

Tredstep Ireland

+44 (0)1335 372600 www.belstane.com

+353 1 2950598 www.Tredstep.com

Brogini

Tuffa Footwear

+44 (0)1706 514230 www.brogini.com

+44 (0)1953 880914 www.tuffaboots.com

Finest Brands International

Weatherbeeta Ltd

Harry Hall +44 (0)1274 711101 www.harryhall.co.uk

Skellerup Footwear Europe Co Brandecosse Ltd +44 (0)1644 430151 www.skellerupfootwear.com

Tuffa Footwear

9

Coming next month

Ariat

+44 (0)1132 707000 www.toggi.com

4.99

£95.9

+44 (0)1295 226900 www.dublinclothing.co.uk

Westgate EFI +44 (0)1303 872277 www.wefi.co.uk

Long Boots Part two of our rider footwear showcase covers long riding boots, country boots and wellington boots, as well as full chaps and over trousers. This is a huge sector and the feature will include products from across the price range.

Long leather riding boots are now available in more styles than ever before, with classic dressage tops benefitting from more colours, materials and bling, show jumping boots with a sporty edge and traditional boots for showing and hunting. Plus now young riders have long boots to choose from. Country boots are still hugely popular and new products, colours and designs can be showcased here, plus wellington boots play an important role in any country wardrobe so the best will be included. To find out more and submit your products for consideration contact letstalkproducts@ebmonthly.co.uk

November 2014 | Equestrian Business www.ebmonthly.co.uk

31

ON THE MARKET PRODUCT

Fuelled by fibre A diet fuelled by slow release energy from fibre, combined with regular exercise and training helps to produce good top line and great condition. Part of the Barley & Molasses Free range, Calm & Condition is high in fibre, low in sugar and starch and contains linseed and soya oils, as well as vitamins and minerals for a balanced diet that promotes great condition.

www.allenandpage.com PRODUCT

Best on Test!

PRODUCT

Muddy Buddy Lincoln Muddy Buddy Magic Mud Kure Powder is fast, effective therapy for mud fever. Scientifically proven to kill the bacteria responsible for mud fever. Use in conjunction with the Lincoln Muddy Buddy Magic Mud Kure Cream. Contains Metalosan 47, a break through in wound management.

RRP: £26.00

www.lincoln-equestrian.com

PRODUCT

Feed with ease The new Classic Showjumps Hay Holder offers an excellent alternative to nets and racks. A solid, durable construction, the Hay Holder will not crack or break.

It is quick and easy to fit and provides a safe, clean and hygienic feeding platform, preventing contamination and wastage of food. Recommended by top equine dentists and riders across the world a more natural feeding position.

www.classicshowjumps.com

Swiss engineering experts Heiniger recently introduced a product that promises to reduce the stress of clipping for horses and their owners, so we decided to put their claims to the test.

The first thing to note is the easy carry case which keeps everything neat and tidy and from there is just gets better. We expected to get one, possibly two full clips out of one charge, but the battery lasted far longer than that, in fact we grew tired long before it did! As a cordless clipper the Xplorer has no cumbersome power cords and it is extremely comfortable to use. We used the clippers on a five-year-old horse who had never been clipped before and their quiet running certainly achieved perfection with the horse not batting an eyelid. Our second horse was an older one with a much thicker (dirtier!)

coat and these clippers kept on gliding through the task. Another point to note is that they remained cool throughout, which in turn made for a really pleasant, chilled experience for both handler and horse.

In conclusion we were really impressed with the Heiniger Xplorer and give it top marks for style, comfort, quiet-running and usability. The results were perfect, so get them in stock now, as they are sure to be a big hit with your customers.

    5-ST AR R

ATED

www.coxagri.com PRODUCT

Air protection The discrete Hit-Air vest is the perfect gift for all, from leisure riders hacking out and schooling, to international competition riders. When a fall occurs, the lightweight vest absorbs shock, protecting the neck, spine, collar bones, lower back and rib cage. Hit-Air inflates outwards rather than inwards, reducing the risk of the rider being winded by inflation.

Available in adult and children’s sizes, , prices start at £325.00

www.hitairuk.co.uk

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Equestrian Business | November 2014 www.ebmonthly.co.uk

!

Tel: +44(0)1207 523167 PRODUCT

New collection Champion has launched a new Champion clothing collection that combines performance fabrics with superb fit and design features especially tailored for riders. Expertly designed to provide maximum comfort without compromising on style, the new Champion clothing collection offers exceptional performance both on and off the horse; around the yard, at the racecourse and everywhere in between.

www.championhats.co.uk

PRODUCT

Jewel in the crown New Saracen Conditioning Mix and Conditioning Cubes include EQUI-JEWEL, a high-fat supplement which helps keep feeding rates low whilst supporting optimum condition this winter.

Saracen Conditioning Cubes are formulated to a barley and whole oat free recipe helping to keep the starch level low.

Saracen Conditioning Mix includes micronised and extruded barley as well as highly digestible ‘super-fibres’ and a high oil level.

www.saracenhorsefeeds.com

BUSINESS MATTERS

trade marks & new product launches Had a great idea? Mark Lumsdon-Taylor goes through the important considerations for bringing a new product to market.

I

t has been said before, many times: the best new product will never achieve its potential unless the marketing is right. An inferior, even very disappointing, product can do well when marketed cleverly.

Of course, getting the product right is the best and most satisfying start. But getting the product ‘right’ must commence with evaluating the market potential. So many ‘new’ products aren’t new at all but a very minor development of an existing product (not necessarily for the better!) On the other hand, a relatively minor modification that really works could become a blockbuster!

Key questions Designing and developing a genuine new product is an expensive exercise. What are the risks involved? Is the market already overflowing with competitors’ goods? Has it reached saturation point? How long will it take to recover the investment? Is the product likely to be one that will be a ‘must have’ for years, or will it be an ‘of-the-moment’ with a quick burn-out? What are the projections in relation to turnover and – far more importantly – profit?

How well will the product fit into the overall business strategy – will there be knock-on benefits for other products in the range? Or will it have to stand (expensively) alone, on its own merits, divorced from the core business? Is it a sensible development? Maybe, rather than developing the product, it would be better/more profitable to sell the idea for someone else to develop?

Be clear that answering some of the questions already cited automatically involves a degree of research and an investment of time and resources. It’s good to be passionate about a new product, providing that is tempered with realism. Be critical – don’t allow passion to overwhelm judgement.

How far can the product be protected? What is the situation in regard to intellectual property rights?

Generate ideas for new and modified products: use customer feedback, encourage employee suggestions and technical developments. Look on prototypes as a learning curve – and learn from them. Committing to further trials is not a waste of time and money: it is sound business sense.

Be aware that time is a big factor in bringing a product to market; take too long and a competitor will have seized the initiative – or there is adverse shift in the market potential. (Of course, recognising the latter and acting on it could save a great deal of money – don’t let pride jeopardise making the right business decision. Vision, determination and tenacity are good – obstinacy and inability to change focus and direction are not!) And once the new product is successfully launched, the work doesn’t stop. ‘Continuing assessment’ is vital. And while all this is happening, remember to value the core business; never take it for granted – it is the solid foundation on which success is built.

All in the name Registering a company name with Companies House is different from registering a trade mark. The difference between a company name and a trade mark can sometimes become blurred: Companies House provides excellent guidance. Does the business have an identifiable trade mark that distinguishes the goods and/or services? Is a

Trade marks identify a story

recognisable ‘brand’ different from trade mark? In essence, no: both can consist of words and logos. Once designed (don’t underestimate the importance of getting it ‘right’ according to very specific guidelines provided by the Intellectual Property Office!) the trade mark can be registered.

Note that, to remain in force, a registered trade mark must be renewed every ten years.

A trade mark is a good marketing tool – it identifies the brand and builds the recognition on which product loyalty is based. A trade mark isn’t a whim – it should be

Be aware that time is a big factor in bringing a product to market memorable and uncomplicated.

Take a look at internationally recognised brands (trade marks) and learn from them! We want customers to recognise and depend on our trade mark – value, respect and honour it. It is possible to go to a firm that provides information and advice about trade mark development that will carry out all the work. Their services are generally very affordable and using one of them can cut out worry and reduce expenditure of time – often in short supply in small businesses.

Research the companies offering these services online or, even better, obtain word-of-mouth recommendations from colleagues.

Visit a supermarket and note the positioning of a particular foodstuff. Of course, what goes where will depend on the policy of the individual company – but, bar special promotions and the like, the top selling brand is the most accessible. Imagine being in that situation. Or – put another way – a customer asks for advice in the local tack shop; not surprisingly, the attributes of the top selling brand are likely to be the focus.

Brands tell a story. Trade marks identify it.

Mark Lumsdon-Taylor Mark Lumsdon-Taylor is director of finance and resources at Hadlow College.

He attended Keele University where he read Law and Economics. On leaving, he joined Macintyre Hudson, a leading London accountancy firm, undertook an ACA training contract and quickly rose to become a director of audit. Mark joined Hadlow College with an initial brief as a ‘troubleshooter’ to design and implement fiscal recovery and to effect change within the College’s central services.

He was appointed Director of Finance & Resources in 2004 after extensive work involving further recovery and reorganisation of the college’s activities, (Hadlow is rated Outstanding by Ofsted and is in the top category for financial stability) Mark’s work was acknowledged when he was awarded Accountancy Age UK Finance Director of the Year (Public Sector) in 2007 and was a runner-up in 2010 and 2013. In 2008, Hadlow College was awarded the title ‘KEIBA Large Company of the Year’ for its performance in business. Mark is shortlisted in the Public Sector and Voluntary UK FD of the Year category for this year’s prestigious Financial Director magazine’s Business Finance Awards.

November 2014 | Equestrian Business www.ebmonthly.co.uk

33

SUPPLIERS DIRECTORY Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk a Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com a Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk

Earlswood Supplies +44 (0)8450 171351

Harold Moore +44 (0)114 2700513

Likit For orders Westgate EFI +44 (0)1303 872277

Eazitools Equestrian +44 (0)1302 746077

Harpley Equestrian +44 (0)115 9611537

Littlemax +44 (0)1668 213467

EQ Life Magazine +44 (0)1953 852946

Haybar +44 (0)1723 882434

Albedo100 UK Ltd +44 (0)113 3955266

Equestrian Creative Network

Hemp Technology Ltd +44 (0)1986 835678

www.albedo100.co.uk

Allen and Page +44 (0)1362 822900

www.allenandpage.com a

www.earlswood-supplies.com a www.eazitools.co.uk a ww.eqlife.co.uk

www.equestriancreativenetwork.com

Equi-Ads +44 (0)1738 567700 www.equiads.net

www.haroldmoore.co.uk a info@harpleyequestrian.co.uk www.harpleyequestrian.co.uk

www.haybar.co.uk a

www.hemptechnology.co.uk a

Hilton Herbs Ltd +44 (0)1460 270700

www.hiltonherbs.com

Equimat +44 (0)1536 513456

Holdsworth PR +44 (0)1903 892060

Animal Health Company +44 (0)1787 476400

Equine Speedskip +44 (0)1989 769435

Honeychop Horse Feeds +44 (0)1359 230823

B Jenkinson & Sons Ltd +44 (0)1924 454681

Equestrian Supplies +44 (0)1254 831645 a Equestrian Vision +44 (0)1403 865320

Andover Healthcare, Inc. +1 978 4650044

www.andoverhealthcare.com a www.equinehealthandherbal.co.uk a www.elico.co.uk a

Baileys Horse Feeds +44 (0)1371 850247

wwwbaileyshorsefeeds.co.uk a

Bedmax Shavings +44 (0)1922 621676

www.bedmaxshavings.com a

Brinicombe Equine +44 (0)8700 606206

www.brinicombe-equine.co.uk a

British Horse Feeds +44 (0)1765 680300

www.britishhorsefeeds.com a

Champion + 44 (0)113 2707007

www.championhats.co.uk

Charles Owen +44 (0)1978 317777

www.charlesowen.co.uk

Clarendon Equestrian Ltd +44 (0)1825 733361

www.clarendon-equestrian.com

Classic Showjumps +44 (0)161 765 2010 / 2014 www.classicshowjumps.com

Clipper Sharp +44 (0)1823 681076

www.equimat.co.uk a

www.equinespeedskip.com a

www.equestrianvision.co.uk a

EquiAmi Ltd +44 (0)1584 891049 www.equiami.com

Equine Management +44 (0)1825 840002

www.equineman.com a

Equisafety Ltd +44 (0)1516 787182

www.equisafety.com a

Exo2 +44 (0)1335 372600 www.exo2.co.uk

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com a

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

Friendship Estates +44 (0)1302 700220

www.friendshipestates.co.uk a

Fynalite +44 (0)1789 764848

www.clippersharp.comt

www.fynalite.co.uk

Cox Agri +44 (0)845 600 8081

Gain Horse Feeds +44 (0)7912 197000

Creative Equine Marketing +44 (0)780 3728646

Global Herbs +44 (0)1243 773363

www.coxagri.com a

www.gainhorsefeeds.co.uk a

www.creativeequinemarketing.co.uk

www.globalherbs.co.uk

Dodson and Horrell +44 (0)1832 737300

Golly Galoshes +44 (0)7585 557775

www.dodsonandhorrell.com a

Dog Rocks +44 (0)1628 822 243

www.honeychop.com a

Horse & Jockey Ltd +44 (0)1981 550467 www.capcover.net aa

Horsefair +44 (0)1264 811425

www.horsefair.co.uk a

Horse First Ltd +44 (0)2830 848844 www.horsefirst.neta Horse Health Trade +44 (0)2380 814360

www.horsehealthtrade.co.uk

Horses with Attitude +44 (0)1274 852139

www.horseswithattitude.co.uk

Horseware Ireland +353 42 9389000

www.horseware.com

Horslyx +44 (0)16973 32592 www.horslyx.co.uk

Hucklesby Associates +44 (0)1362 696309

www.nuumed.co.uk

www.solocomb.co.uk

Spartan Equestrian Products +44 (0)1474 705065

www.spartanequestrian.com

Spoga + Gafa +44 (0)208 6818166

www.spogagafa.com

Sportmark by Signam +44 (0)1926 417300

www. sportsmark.co.uk a

Stable Safe +44 (0)7500 091650

Merial Animal Health Ltd +44 (0)1279 775858

www.stable-safe.com

Mirrors for Training +44 (0)1902 791207

www.stormsure.co.uk a

www.merial.com

www.mirrorsfortraining.co.uk a

New Equine Wear +44 (0)1172 303700

www.newequinewear.co.uk

Parkgate Equestrian +44 (0)1306 631374

www.parkgateequestrian.co.uk

Stormsure +44 (0)3333 441500

Taurus Footwear and Leathers Ltd +44 (0)1328 851432

www.taurusfootwearandleathers.

Tayberry + 44 (0) 2920 464606 www.tayberry.co.uk a

Parallax Plastics Ltd +44 (0)115 966 3836

Toggi +44 (0)113 2707007

www.parallaxplastics.co.uk

www.toggi.com

Pellet Beds +44 (0)1789 761333

Trelawne Equine Ltd +44 (0)8442 578585

www.pelletbeds.com

PelGar +44 (0)1420 80744 www pelgar.co.uk

www.trelawneequine.co.uk aa a

Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk

PressPoint +44 (0)1953 851513

www.vetericyn.com aa

Rima Exports +91 972 1504005

www.equimax-tabs.com a

www.rockall.info

Jack Murphy +44 (0)1768 867590

www.jackmurphy.co.uk

Kate Negus +44 (0)1249 740590

www.wormingyourhorse.info a

Virbac Animal Health +44 (0)1359 243243

rimaexport@gmail.com a

W F Young, Inc +001 413 526 9999

Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com a

www.keratex.com a

www.rockall.info a

www.kevinbacons.co.uk

www.rockies.co.uk a

Keratex +44 (0)1373 827649 Kevin Bacon’s +44 (0)1296 662473

www.kozikidz.co.uk a

enquiries@letstalkhorses.co.uk a

Life Data Labs Inc +1 256 3707555

www.LifeDatalabs.com

Vetericyn +353 91 796896

www.presspoint.co.uk a

www.katenegus.com a

Lets Talk Horses + 44 (0)1953 850678

www.DurangoBoot.com

Smart Grooming +44 (0)1823 681076 a Solocomb +44 (0)1235 511358

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334

Grays of Shenstone +44 (0)1543 483344 Griffin Nuumed +44 (0)1458 210324

a LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz aa Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk a Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com a Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

www.silvermoor.com a

www.hucklesbyassociates.co.uk

www.gollygaloshes.com

www.graysofshenstone.co.uk

www.littlemaxshavings.com

Silvermoor +44 (0)1665 602587

Pfizer Animal Health +44 (0)1304 616161

Kozi Kidz +44 (0)1302 746680

www.dogrocks.co.uk a

Durango +1 740-753-1951

www.holdsworthpr.co.uk a

www.likit.com a

Rockall +44 (0)121 5558334 Rockies +44 (0)1606 595025

Saracen Horse Feeds + 44 (0)1622 718 487

www.saracen-horse-feeds.co.uk a

Seaquim +353 (0)8623 64609

www.seaquimequine.net

Science Supplements +44 (0)8456 800606

www.sciencesupplements.co.uk

www.absorbine.co.uk a

Wahl +44 (0)1227 740555 www.wahl.co.uk a

Westgate EFI Ltd +44 (0)1303 872277 a Westgate Labs +44 (0)1670791994

www.westgatelabs.co.uk aa

Worklite Ltd +44 (0)1279 418052 www.work-lite.com a

Your Gift Horse +44 (0)1454 510102

www.yourgifthorse.com a

To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

A sixth insertion is then added free of charge, producing a net cost of just £16.60 each.

34

Equestrian Business | November 2014 www.ebmonthly.co.uk

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FOR ALL CUSTOMERS ON ANY ORDER

O OVER £100

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November 2014 | Equestrian Business www.ebmonthly.co.uk

35

INCLUDES 速 EQUI-JEWEL

WORTH THEIR s t c u d o WEIGHT r P New

#QualityNotQuantity .

The New conditioning range from SARACEN with EQUI-JEWEL速

working with

Supported by: > > > > >

National advertising campaign Trade promotion In-store point of sale Open day support Dedicated customer feed advice line

For nutrition advice or further information on our feeds please call,

Tel: +44 (0)1622 718487 Email: info@saracenhorsefeeds.co.uk or visit www.saracenhorsefeeds.com

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