Ebm november 2013

November 2013 Issue 139

Short Boots Footwear in focus Page 34

Feeding for condition Licks, treats & toys Winter healthcare

Monthly

EQUESTRIAN

Bringing buyers & suppliers together www.ebmonthly.co.uk

Autumn Winter 2013 Collection www.puffacountry.com TEL: +44 (0) 115 942 4265

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Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

INSIDE THIS ISSUE 4 NEWS

32 LAUNCH IT

8 BULKING UP Conditioning feeds

14 WINTER HEALTHCARE

Skin, feet, joints and respiratory problems

20 OFF THE SHELF

Last minute stocking fillers

22 LICKS, TREATS AND TOYS A growing market

27 FIVE MINUTES WITH NuuMed’s Rosie Pocock

28 HI-VIZ

Putting safety first

34 LET’S TALK PRODUCTS Spotlight on short boots

38 AL FARES Dubai trade fair 2014

39 AT THE SHARP END The art of customer service

40 ON THE MARKET Pick of the industry’s products

42 SUPPLIERS DIRECTORY Who’s who

On the cover

BUSINESS

Monthly

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Editor: Vanessa Britton editorial@ebmonthly.co.uk

Advertising Sales & Production: Allison Kemp Tel: +44 (0)1953 852946 advertising@ebmonthly.co.uk

Design: Phil Wells studio@presspoint.co.uk Equestrian Business Monthly, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK Tel: +44 (0)1953 850678 Fax: +44 (0)1953 851936 enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business Monthly nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

If you have a Smart phone, iPhone or Android phone, all you have to do is download a QR code reader app and scan the barcode and it’ll take you directly to the Equestrian Business Monthly website where you can access the latest news stories, features and products on the market.

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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FORWARD FEATURES December

* Golden oldies – veteran care & management * Saddle up – riding and training equipment for the horse * Non-prescription healthcare * New season, new business trends

January

* International Focus: import/export * Seasonal supplements from winter to spring * Business matters: card protection * Business insurance Our media pack and a full list of features for 2014 is available. To get your hands on either of these, email: allison@ebmonthly. co.uk. Furthermore, give us a call and see what we can do for you over the next 12 months.

UK NEWS

A round-up of the UK’s equestrian trade news

New president for SMS

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elen Dart, owner of Bookham Saddlery in Surrey, has been appointed as the new president of the Society of Master Saddlers.

Already a Master Saddler, side saddler and saddle fitter, Helen is also a lecturer for the Society of Master Saddlers, as well as being a BHS I (T&SM).

Her wealth of knowledge and qualifications in equestrianism are vast and in her spare time Helen breeds performance horses and is also currently the District Commissioner of the Surrey Union Branch of the Pony Club.

Helen will work closely with the chief executive Hazel Morley and the executive committee, along with the sub committees over the coming year.

Said Helen: “I am very much looking forward to working alongside Hazel and the committee, continuing the great work Laurence Pearman put in place last year as president and promoting the society. It is set to be a very exciting and eventful year.”

“I am already starting my role with a trip to Scotland to visit the Scottish Registered Qualified Saddle Fitters’ Refresher Day in order to meet and support

our Scottish members. People forget that the Society of Master Saddlers is a voluntary organisation and all our members work extremely hard in promoting our society.”

“I am hoping to deliver a much more educational approach this year, not only to our members and saddle fitters, but also to the general public to help promote our trade and the welfare of our horses. We already have a number of workshops planned and we are hoping that they will be well attended.”

Peter Wilkes of Vale Brothers will take on the Vice President’s role.

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isitors to Baileys Horse Feeds’ tradestands and revamped web site, this year, may have noticed evidence of a new partnership between Baileys and British Horse Feeds.

Baileys has distributed British Horse Feeds’ popular products Speedi-Beet and Fibre-Beet alongside its own range since 2010 and the company is now actively promoting the products’ benefits to customers and advising how to integrate them into a tailored feeding programme.

Baileys director of nutrition, Liz Bulbrook, explains: “SpeediBeet and Fibre-Beet give us Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

Speedy breeches

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erman equestrian brand Cavallo is running a seasonal trade promotion, offering a three week delivery turnaround to retail customers on all breeches that are ordered and not held in stock in the UK before December 31 2013.

In addition to this delivery promise the company is also covering the extra express cost, normally £13 per order.

Included in this offer are the new mid-season collection.

Helen Dart is congratulated by outgoing president Laurence Pearman

Feed companies team up

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If you have some news you’d like to share email us at : editorial@ebmonthly.co.uk or tweet @EBMonthly

further ‘strings to our bow’ when we are finding solutions to customers’ feeding challenges.”

Stockists can visit both the Baileys and British Horse Feeds websites for advice on how best to integrate Speedi-Beet and Fibre-Beet into feeding regimes. The brands will also be neighbours at Your Horse Live at Stoneleigh, in November.

Export week During the week of November 11-15, UK Trade & Investment (UKTI) will be running a series of events as part of Export Week. These regional events are to enable you to explore new overseas markets to help you begin your export journey or expand your export activity. At these events UKTI has brought together experts from UK Embassies in over 60 countries around the world along with specialists from a number of local partners and associations who can help support your business when looking at trading internationally. Visit www.exportweek.ukti.gov.uk to discover events in your area.

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November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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UK NEWS

Equestrian photography on display

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cottish photographer Lindsay Robertson is celebrating picking up a prestigious award in the National Open Art Competition for his equestrian image titled ‘Old Glory’. Lindsay’s captivating photography of horses is captured within his mobile studio and he has exhibited in the UK and USA as well as featuring on TV and in magazines around the world. Now, Lindsay’s work is

part of an exhibition at the Royal College of Art in London after which it will then tour around the UK at various venues.

Lindsay comments: “Photographing horses is the hardest subject I have ever engaged in, but I love the challenge of capturing images of these daunting flight creatures within the controlled atmosphere of a studio. The response to this project from horse and

art lovers around the world, has been overwhelming.” “winning this national award, sponsored by Crown Fine Art is certainly the icing on the cake,” commented Lindsay at the award ceremony. “I was over the Moon just to be selected for this prestigious exhibition, however winning this amazing award is not only humbling, but also hugely inspirational because of the recognition it brings to an artist.”

Old Glory by Lindsay Robertson

Store displays creative talent Too many equine vets?

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n in-house competition organised by the Wynnstay Group saw its retail staff pulling out all the stops to create the best Dengie Healthy Hooves Molasses Free feed display. Store teams rose to the occasion, but in the end there could only be one winner and this was Craven Arms, Wynnstay’s Oswestry branch.

The eye-catching display was a triumph of teamwork by members of staff. Equine specialist Jane Clarke, store assistant Harley Caslin, warehouse assistant Dan Lewis and warehouse manager Karl Hatfield joined store manager Gill Coleman to whip up the winning entry, complete with colour-coordinated balloons, buckets of feed, grooming kits and bales of

Healthy Hooves Molasses Free.

“It was a group effort that really worked, as it made customers stop and look – and we definitely saw an increase in sales,” said Gill.

The winning display at Craven Arms

Nominations open for SQP of the Year

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s new legislation comes into force banning the advertising of wormers to horse and pony owners, the role of the SQP has become even more crucial. Nominations for the Virbac Equine SQP of the Year award are now being sought to recognise the hard work and dedication of SQPs around the country. “It is important to recognise that worm control isn’t just about the use of drugs,” said Virbac’s senior veterinary advisor Callum Blair BVMS MRCVS, “SQPs are ideally placed to offer horse owners direction on all aspects of worm control including faecal worm egg counts and pasture management as well as the correct dosage

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and delivery of wormers.”

It is easy for horse owners, clients and customers to nominate: they can visit www.3dworming. co.uk click on SQP of The Year and register their vote.

The 2013 Virbac Equine SQP of the Year winner Simon Wetherald with BBC Countryfile presenter Ellie Harrison

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

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contentious debate held by members at the British Equine Veterinary Association (BEVA) Congress last month concluded that the UK does not need any more new vet schools, with more than 70% of members disagreeing with the proposal that new vet schools would be of benefit.

This result reflects a recent industry survey indicating that up to five times as many veterinary graduates may be seeking work in equine practice as there are jobs available.

Chris Proudman, founding head of Surrey University’s new School of Veterinary Medicine and Mark Bowen, associate Professor of Veterinary Internal Medicine at the University of Nottingham’s School of Veterinary Medicine and Science, advocated that new UK vet schools are important for the advancement of the profession: “New UK vet schools will benefit the profession by improving the standards of veterinary education and creating what the consumer wants,” said Mark Bowen. He argued that new schools would help improve teaching methods and clinical training, while the resultant smaller class sizes would provide greater opportunities for hands on training. Competition would also help to drive up standards.

Chris Proudman emphasised the flexibility of a new vet school to be progressive and innovative in both curriculum design and teaching delivery: “New schools can deliver veterinary graduates better equipped with the skills and knowledge to be the veterinary leaders of the future,” he said.

Alastair Welch, a partner at Donnington Grove Veterinary

Group in Berkshire and Lucy Grieve, vet at Darley Pre-Training in Newmarket, staunchly countered the motion. They maintained that new vet schools would have a detrimental impact on the industry over the longer term and that their introduction demonstrated a slackening of the RCVS’s management of the profession.

“Both anecdotal and empirical data suggest that becoming a horse vet has never been harder,” pointed out Alastair.

“The seemingly endless supply of hard-working, well-qualified school leavers determined to become equine vets provides universities with a reliable income stream for years to come but at what cost? I remain to be convinced that we will not end up educating veterinary graduates who cannot find a position in their intended career.”

Lucy contended that it was irresponsible and immoral to allow individuals to commit five or six years, and tens of thousands of pounds, towards a veterinary career without them first being made aware of the limited opportunities available in very popular sectors of the profession such as equine practice.

To help address the growing challenges faced by new graduates BEVA has recently introduced an Internship Awareness Programme (IAP). The scheme aims to help students and vets navigate the opportunities available as an intern and helps equine veterinary practices to find the most suitable employees for their practice.

The debate can be viewed online for free at www.beva. org.uk in the webinar tab.

www.spogahorse.com International Trade Fair for Equestrian Sports

Illegal imports of Red Cell

T

here have been instances of illegally imported Red Cell being sold in the UK so retailers are warned to be on the look out. Red Cell is a popular blood boosting product and is only imported by LS Sales (Farnam) from Europe.

As such, the legal product is labelled according to EEC regulations for sale in the UK. Red Cell imported from the USA, however, is not correctly labelled for sale in this country and although the product in the bottle is the same, it should not be sold here. Unofficial importers and those who stock the USA version of the product risk a visit from Trading Standards due to incorrect labeling.

Leslie Sutcliffe from LS Sales (Farnam) warns: “Don’t risk being caught with the parallel imported, non-EEC compliant

product. I am the only legal importer of Euro Red Cell for the UK and Ireland and our other European colleagues check lot numbers to make sure we maintain a level playing field.

European formula Red Cell is the only EEC-legal product and all Red Cell purchased in the USA by parallel importers is illegal. EEC illegal Red Cell is out in the marketplace and the sellers of this Red Cell place retailers in the line of fire with Trading Standards and HMRC.”

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salesmanship, presentation of goods, complaint management, bits and riding equipment.

By imparting knowledge to manufacturers and retailers, the spoga horse academy provides visitors with additional value. In addition to the opportunity to place orders and to cultivate and establish contacts, these useful presentations held by industry experts will offer visitors a platform for intensified communication. www.spogahorse.com

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WELCOME TO SPOGA HORSE SPRING 2014 ! MAKE CONTACT WITH THE MOST IMPORTANT PEOPLE IN THE INDUSTRY AND BOOST YOUR BUSINESS. THERE WILL BE LOTS NEW TO SEE AT THE LEADING INTERNATIONAL EQUESTRIAN SPORT TRADE FAIR : Experience tomorrow’s fashion trends today – on show at the spoga horse fashion walk. Discover the best-selling products of the future – prominently displayed in the spoga horse neo cube.

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New laminitis study new research project aiming to help horse owners reduce the impact of laminitis is being undertaken by the Animal Health Trust (AHT) in partnership with the Royal Veterinary College (RVC).

The four-year study, generously funded by World Horse Welfare, will take a closer look at management factors which may contribute to the development or recurrence of laminitis within the British horse and pony population. Through modifying these contributing factors, it is hoped that horse owners can significantly reduce the impact of this important welfare problem.

The AHT and RVC aim to create a website where owners from all

Cologne, February 2– 4, 2014

The correctly labeled European Red Cell

New at spoga reparations for spoga horse spring are now well underway and there will be several novelties to discover in Cologne on February 2-4 2014. Due to changes in the supporting programme, spoga horse spring is strengthening its role as a communication platform for the industry, offering seminars in the spoga horse academy to all international trade visitors. On all three days of the fair, renowned industry experts will give lectures on relevant topics, including

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over the country can register their horses and ponies and assist in the regular gathering of information related to potential risk factors for laminitis, over a period of two years. This will help establish a timeline of events and get a better understanding of the factors leading to laminitic episodes.

Dee Pollard, who is conducting the study, said: “This will be a very exciting opportunity for owners to be at the frontline of equine health research and contribute to a study which aims to provide evidence-based preventative strategies to combat laminitis.”

Horse owners interested in taking part in the research project are asked to register their interest via email to danica.pollard@aht.org.uk

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Business Monthly21.10.13 www.ebmonthly.co.uk

BULKING UP Many horse owners reassess their feed for winter and for some an increase in calories is necessary to maintain condition, but without an increase in unwanted behaviour.

Conditioning feeds may be the answer but ensure it is the right feed for your customer’s horse before recommending.

Target market There are many different reasons for horses requiring extra condition or bulk through the winter months, from a schedule of hard work, to stress through increased time in the stable, to veterans struggling with the cold weather. Lizzie Drury from Saracens Horse Feeds says: “Any type of horse can loose weight over the winter months although there are some horses that are

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more likely to drop weight than others. Veteran horses can sometimes be more difficult to maintain weight as although they may maintain condition over the summer on good quality grazing, once the grass dies off, they often drop weight.” Liz Bulbrook, BSc (Hons), director of nutrition at Baileys Horse Feeds widens the net: “Whilst older horses or Thoroughbred types may be the stereotypical ones that struggle to maintain weight during the

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

winter, there are a number of reasons why any horse can drop weight or struggle to maintain condition. Any horse whose forage intake is compromised – for example due to poor dentition, unpalatable forage, fussiness or stress – is likely to be missing out on the natural ‘central heating’ effect of fibre fermentation in the hind gut as well as reduced digestive efficiency. Not only will they then be burning more calories to keep warm but they will not be getting the full nutritional benefit of what they are eating.”

The importance of access to good quality forage through the winter cannot be understated and it is this that plays an important role in maintaining condition, so retailers would be wise to discuss the options for forage first.

Perhaps a better quality hay or a haylage would provide the horse with more calories, before turning to concentrates for a solution.

Lizzie Drury from Saracens says: “As a general rule horses should consume a minimum of 1.5% of their bodyweight in forage per day, in other words a 500kg horse should consume 7.5kg of forage per day.” It is not just quantity of forage, but also quality as Liz Bulbrook explains: “Forage of poor nutritional quality may provide gut fill and generate heat through its fermentation but it is likely to supply reduced levels of calories and quality protein so, without extra calories and nutrients, horses are likely to lose weight.” If ad lib, good quality forage is not enough to help the horse maintain condition, the owners may well be turning to feed merchants and retailers for advice on the right type of concentrate feed to do the job.

Golden oldies and fusspots Offering plenty of good quality forage is all well and good, but some horses are fussy and some, such as veterans, are unable to make the most of this fibre source. Lizzie Drury says: “Fussy feeders can be difficult to keep weight on as they may ‘go off’ their hay, especially if they are stabled for long periods of time. If this becomes the case, additional forage sources can be added into their ration. Several studies have shown that horses like to browse through a range of forage sources as this mimics their natural foraging behaviour. Offering a variety of different forage sources, cafeteria style, helps to increase

the horse’s fibre intake. Placing a large tub trug of chaff alongside their hay when they are stabled can help to increase forage intake.

You can also place some fibre pencils in a separate bucket, or even in a treat ball to further mimic their natural foraging behaviours and increase the horses forage and fibre intake.”

Older horses are a whole different ball game, and require careful feeding to maintain condition.

A high fibre feed can be an effective hay replacement

But before the diet is assessed, owners must take care of the older horses’ general health and wellbeing, particularly the horse’s dental health. Liz Bulbrook says: “The question of dental status should always be asked of older horse’s as those who struggle to eat hay or haylage need forage alternatives to help keep fibre intake up for gut health and efficiency as well as slow release energy.” Alfalfa chaffs and beet pulp are a traditional alternative, but there are now plenty of soft, soaked feeds that help to replace forage for older horses. Clara Baillie-Lane, marketing manager at Allen and Page, explains: “With grass containing very little nutritional value, they need to get their energy and nutrients from alternative sources, so a veteran feed that can be soaked to form a soft palatable mash and also has the extra calories to help maintain condition is ideal.

Additionally, for those with poor teeth, a fibre feed can be used as a hay replacer. A high fibre diet will also help to keep horses warm as heat is produced when fibre is digested.” However, Liz Bulbrook sounds a warning: “Despite the existence of specialist feeds for older horses, the best approach

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Feeding for condition is to continue to feed them as the individuals they are.” As usual then, retailers need to help the customer assess their horse’s actual needs, not necessarily taking age into account, for example not all 20-year-old horses need a veteran diet, and in fact may be in much harder work than a horse half its age, requiring a completely different dietary assessment. But Liz continues: “An older horse who used to look good on horse and pony mix but is now not doing quite as well, may find the increased calorie and nutrient levels of a veteran feed enough to help them look and feel better. A horse that really needs to put on weight, though, or who drops weight notoriously easily, is best fed a specially formulated conditioning feed to provide increased levels of highly digestible, generally non-heating, energy as well as the protein quality needed to support muscle tone too.”

Work horses For many, winter does not see a reduction in exercise, with indoor competitions, hunting and any number of high energy sports still taking place for the season.

The cold, plus reduced grazing quality and time, means that many competition horses require pepping up at this time of year.

Clara Baillie-Lane comments: “Many horses still need plenty of energy to compete throughout the winter, but increased time in the stable can lead to anxious behaviour. For sustained energy levels without the fizz, choosing slow release energy sources such as fibre and oil is ideal. It is also worth avoiding feeds containing high levels of sugar and starch, particularly for those prone to losing condition through nervous energy.”

These sugar and starch-filled feeds are the traditional go-tos for those looking to increase energy, and Lizzie Drury says: “Traditionally this energy would come from cereals such as oats, barley or maize. However, the horse owner is now much more aware that these types of energy sources are high in starch which can lead to sharp and fizzy behaviours in some, but not all, horses. For these horses we look for alternative energy sources.

‘Super-fibres’, such as alfalfa, soya hulls and beet pulp are good choices to provide these horses with higher levels of ‘slow-release’

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Key ingredients for condition without the fizz So if sugar and starch are no go areas for some horses that need condition without the excitement, what type of ingredients should you look out for when recommending feeds? Three feeding experts fill us in.

Fibre Clara Baillie-Lane from Allen and Page says: “Fibre is essential in the diet to help horses maintain weight and condition and a lack of fibre can result in weight loss.

Owners should try to ensure they provide their horse with feeds that use highly digestible fibres as the main energy source.

Ingredients such as unmolassed sugar beet and grass are excellent sources of highly digestible, slow release energy, whilst also being high in calories.

When choosing a feed they should also look at the digestible energy (DE) level (found on the label), as this will tell them how much energy is contained in the feed and therefore the calorie level (energy and calories are basically the same thing). Feeds with a DE level of 12-13MJ/kg for example are high in calories and therefore suitable for horses needing to gain weight.”

Oil Liz Bulbrook from Baileys Horse Feeds says: “Where non-heating or slow release calorie sources are preferred, oil is particularly useful and it is concentrated so

means meal sizes can be kept manageable.” Lizzie Drury from Saracens adds: “Oil can also help to encourage weight gain so ensure the feed you are using has a good oil level, or add in a high fat (oil) supplement.”

Starch Liz Bulbrook says: “When looking at cereals, these should be carefully cooked, preferably micronised, to ensure that the starch content is as digestible to the horse as possible. This maximises the chance of it being absorbed in the foregut, where it should be, and minimises the risks of undigested starch reaching the hindgut and causing upsets.”

Protein Lizzie Drury says: “Protein is not used by the horse for weight gain but is instead used for tissue repair and renewal as well as supporting muscle tone and topline. Ensuring the horse has a good level of quality protein in his ration will ensure he maintains good muscle tone and topline, as well as good skin, coat and hoof condition.” some disciplines, such as eventing and endurance, will require the ration to include a level of energy provided by cereals to ensure the horse has sufficient ‘fast-release’ energy for the work they are doing.”

Weight versus condition Condition scoring will help horse owners decide how to feed their horses through the winter

energy. Liquid oil such as soya oil can also be added to the horse’s ration, although bear in mind, feeding high levels of oil can cause palatability issues as well as interfering with forage digestion and vitamin E absorption. High fat supplements, such as stabilised rice bran are therefore a good alternative to liquid oil to provide additional energy for the hard working horse. Bear in mind that

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

As you may imagine, there is a great deal of difference between the horse needing to gain weight and the horse needing to gain condition – but your customers may not understand this. You have to be sure that your customer’s horse needs condition – and that they understand the implications if they overfeed. An important part of the advice to be given is to include exercise in a horse’s regime – the best conditioning feed alone will only serve to make a horse fat if it is not getting enough exercise to correspond. Liz Bulbrook explains the difference between weight and condition

clearly: “We now tend to assess a horse’s overall condition by looking at levels of body fat as well as how well muscled the animal is. Condition also refers to how healthy a horse is with external signs including hoof, coat and skin condition. Body Condition Scoring is an objective method of assessing how much body fat a horse is carrying, whilst Baileys has developed a method of ‘muscle scoring’ to use alongside this.

“Assessing all aspects of a horse’s condition helps in evaluating whether all its dietary requirements are being met or exceeded and whether its condition suits the work required of it. A fit event horse should not carry excess body fat yet should be well muscled and rounded to have the power and strength to perform. Likewise, a show horse may carry some extra body fat to ‘soften the contours’ but still requires good top line and musculature to perform.” ■

Fact finding Before making any recommendations you will need to consider the horse’s wider health factors.

What is the condition of the horse’s teeth – has it recently seen an equine dentist?

How much and what type of forage is provided?

Is the horse stabled or does it live out? How much turnout does it get each day?

What is the horse’s workload?

What is the current diet – including quantities?

What is the horse’s temperament like? Is it prone to stress for example?

What is the horse’s height, weight and body condition score?

Does the horse suffer from any metabolic issues, for example Cushing’s or Equine Metabolic Syndrome?

Does the horse suffer from any muscle disorders, such as ‘tying-up’?

Does the horse have gastric ulcers?

Has the horse ever had colic?

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Feeding for condition PRODUCT

Take it slowly

PRODUCT

Step up not hot up

When it comes to recommending feeds to your customers for the winter ahead, remember that a diet fuelled by slow release energy from fibre, combined with regular exercise and training helps to produce good top line and great condition.

Part of the Barley & Molasses Free range, Calm & Condition is high in fibre, low in sugar and low in starch (when compared to traditional diets with comparative energy levels) and contains linseed and soya oils, as well as vitamins and minerals for a balanced diet that helps to promote great condition.

It’s always easier for customers to feed to prevent winter weight loss than to be playing catch up and be trying to promote weight gain during the coldest months of the year. Whilst Baileys Top Line Conditioning Cubes are the obvious solution for those whose horses have reasonable calorie requirements anyway, as well as being prone to weight loss, for horses who just need a bit more than summer rations, Baileys Working Horse & Pony Cubes are an ideal step up.

Often described by Baileys advisors as ‘half strength top line cubes’, Baileys No.2 still contains good quality protein to promote muscle tone and is balanced with vitamins and minerals to support up to moderate work.

www.allenandpage.com

www.baileyshorsefeeds.co.uk

PRODUCT

Super hero

PRODUCT

Glow and shine

A Super Fibre conditioning feed, Fibre-Beet is a formulated blend containing all the benefits of the original Speedi-Beet product with added high quality alfalfa for optimum condition, and to provide quality protein for muscle tone and function.

Ideal for horses prone to digestive upsets and very palatable for fussy eaters, Fibre-Beet has added biotin for hoof quality and is approved

by The Laminitis Trust. Fibre-Beet can also be used as a forage replacer (up to 60% of the daily forage allowance). Soaked and ready to feed in only 45 minutes in cold water, or 15 minutes in warm water.

Equimins’ Glow & Shine Oil provides a non-heating, slow release form of energy that adds calories to the horse’s diet at the same time as adding shine to the coat and a host of other benefits.

The oil is rich in omega 3, 6 and 9 and helps to maintain healthy heart, joints, eyes, coat, teeth and hooves, as well as adding condition. v It’s made using linseed, soya and rapeseed oil, so there are no marine sources, making it great for those looking for an alternative to cod liver oil.

www.britishhorsefeeds.com

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PRODUCT

Adding calories

PRODUCT

Highly palatable

This supplement provides good value for money, as less volume of hard feed would be required so it makes sense to recommend it to your customers.

Show Improver Pencils is a barley and oat free formulation that includes EQUI-JEWEL, a high fat stabilised rice bran, to help maintain a steady temperament whilst supporting optimum muscle and topline development. This ration is very palatable, so it will help to maintain fussy feeders and ‘poor doers’.

This highly rated conditioning feed is produced to a barley-free recipe to help manage horses that may have intolerance to cereals. The use of Saracen’s unique ‘super-fibre’ sources enables the ration to remain calorie dense, whilst at the same time the formulation achieves a lower starch content than found in traditional conditioning feeds of this type.

www.lesliesutcliffe.com

www.saracenhorsefeeds.com

Weightbuilder from Farnam gives 2.5 times more calories than equal weights of grain, with the added benefit of great soft, pliable skin and a healthy shiny coat.

Weightbuilder is high in Omega-3 fatty acids and has added calcium to help maintain the calcium/phosphorus ratio.

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Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

For more info & nutritional advice

01622 718487

www.saracenhorsefeeds.com

“SINCE RETIRING FROM RACING HERO HAS BEEN A CHALLENGE TO KEEP WEIGHT ON. I’VE FOUND THAT BY USING SHOW IMPROVER PENCILS & SUPPLEMENTING WITH EQUI-JEWEL, HE MAINTAINS CONDITION & ENERGY WITHOUT CHANGING HIS TEMPERAMENT” HERO: owned by Abi Drury, retrained with Equine Management & Training

SHOW IMPROVER PENCILS

A palatable, barley & oat free conditioning & weight gain pencil that contains EQUI-JEWEL®

FOR PRODUCT REVIEWS AND MORE INFORMATION ABOUT OUR RANGE OF FEEDS PLEASE VISIT OUR WEBSITE WWW.SARACENHORSEFEEDS.COM

EQUI-JEWEL®

A pelleted high oil rice bran supplement designed to increase the energy density (calories) of a ration

FEED THE DIFFERENCE

Winter Healthcare

Tackling

seasonal ailments Winter healthcare problems often require a whole new approach and a wide variety of specialist products and advice to assist.

O

ne of the most common problems suffered by horses in the winter months are respiratory conditions, ranging from a mild exerciseinduced cough to full COPD. There are many supplements on the market that claim to relieve and support a horse with a compromised respiratory system but Heather Giles from Hilton Herbs says: “Respiratory problems caused by an allergic reaction to something in the horse’s environment will persist as long as the horse remains exposed to the allergen, so feeding a supplement can only help manage the symptoms. Horses and ponies suffering from allergyrelated respiratory conditions often have mucus accumulation in the respiratory tract which provokes the classic ‘onset of exercise’ cough seen in susceptible horses.” Horse owners should carefully consider the conditions in which their horses are kept and wherever possible maximize

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turnout and keep stables and forage as dust free as possible.

Using dust extracted bedding as

“ Maximize turnout and keep stables and forage as dust free as possible” well as thoroughly disinfecting the stable and soaking or steaming hay can all help. Make sure you offer a wide range of effective mucking out tools and equipment to help customers muck out more efficiently.

Many people have rubber matting which does provide a soft surface without using much bedding but can cause a build up of ammonia.

Tracey Woods from Westgate EFI provides some advice on stable management: “Horse owners need to consider their stable management practices, since ammonia from stale urine can have a seriously damaging

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

effect on the respiratory system.

A diligent approach to mucking and skipping out should be backed up by thorough cleaning of the stable floor and regular use of disinfectant or a stable deodoriser that can be sprinkled on the floor to neutralise ammonia. Rubber matting should also be removed regularly for cleaning – a task that is much more manageable with the new Grabbit Mat Moving Tool.”

recommending another. In this situation smaller quantities could be useful so stock samples or small bottles and tubs if you can so that customers can be sure their horses will eat the product before they

ietary D intervention If the horse has developed a respiratory problem and the owner is doing their best to reduce dust in the horse’s area then a supplement may help. Liquid supplements absorb faster but dry powder or herbal supplements are equally as effective so stock a full range. Some horses are fussy and may need to be encouraged to eat a supplement so if a customer has had no luck with one try

Feathered horses with white legs are more suscpetible to mud fever

My arab gelding has particularly sensitive skin during the winter. How does your Think Mud work and should I feed it all year round?

Aimee says...

“Our Think Mud is a daily supplement designed to help maintain skin integrity during wet and muddy conditions. It contains a unique combination of nutrients and natural ingredients that work from the inside to support the immune system and maintain condition of the skin and hair. Think Mud can be fed just through the winter months when conditions are more challenging or you can also feed all year round as a nutritional support for healthy skin and hair.”

For more health and nutrition advice contact the EquiClinic on

08700 606 206 (Monday-Friday: 9.00am-5.00pm) www.brinicombe-equine.co.uk

SEAL TO HEAL

KERATEX HOOFCARE FOR BETTER, STRONGER HOOVES

FOR MUD RELATED CONDITIONS

Repair and protect this winter...

Hoof Hardener

Hoof Gel

Keratex Hoof & Leg Scrub

Mud Shield Powder

ER AFT

FORE BE

AFTER 5 DAYS USE

Available through farriers, tack shops, equestrian centres & online...

www.keratex.com • 01373 827649 For advice call 01373 827649 or email info@keratex.com All emails are answered within one working day.

Email: info@flyaway.ltd.uk Web: www.flyaway.ltd.uk

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

15

Winter Healthcare infection is already apparent then applying a barrier over the top can trap the bacteria in.”

Some horses are more prone to mud fever than others. Aimee says: “The horse’s genetic make up does play a part in how susceptible a horse is to mud fever, any horse with white hair on the lower limbs is more prone due to the skin being more sensitive to the environment. Horses with feathered legs are also more prone to mud fever as their hair keeps the moisture close to the skin providing an ideal environment

invest in larger quantities.

Remember, this will not test efficacy, only palatability!

There are many different active ingredients that could help with the respiratory system and Heather Giles says: “Look for products containing ingredients such as elecampane and marshmallow for their expectorant properties, liquorice to help relieve coughing, and eyebright which is specific for sinuses and mucus membrane inflammation.

As always recommend tried-andtested quality supplements from suppliers with a good track record in the industry whose packaging is transparent and who can provide full traceability for the ingredients contained in their products.”

In or out Although it is always considered less than ideal to keep horses stabled too much in winter, there are still plenty of winter ailments that spring up when horses are turned out in the wet and the mud. One of the most common is of course mud fever and there are a few ways to tackle this condition.

The first is with prevention: horse owners can prevent the wet and mud clinging to their horse’s legs and bodies in the first place, by using turn out wraps on the legs or applying a barrier cream for instance. However, barrier creams can have the opposite effect if used incorrectly as Aimee Redfearn, equine development manager at Brinicombe Equine explains: “Any topical product that has a barrier effect on the skin is designed to stop the bacteria invading the skin in the first instance, but if

16

“ The horse’s genetic make up does play a part in how susceptible a horse is to mud fever” for the bacteria to breed and live.”

Rosie Fell from Keratex agrees: “Mud and water cling more to long, heavy feathers. There is that much more hair for mud to stick to and to retain water. So legs will be muddier, wetter and take longer to dry, this saturates the skin which then softens, making it easier for bacteria to find a home.”

Treating mud fever can be an uphill struggle, but keeping affected areas clean and above all dry is key. A specially formulated antibacterial scrub can help to remove dead skin and promote healing, whilst dietary support in the form of a supplement to promote skin health can help: “A supplement formulated to support connective tissue will increase the skin’s resistance to the infection of mud fever and skin sensitivities,” says Dr Frank Gravlee from

Mud fever symptoms and treatment Mud fever is not just caused by mud – it is attributed to bacteria that can enter the skin and is found in damp conditions, for instance wet feathers.

Symptoms of mud fever can vary from mild lumps to very severe infection and usually the skin oozes serum, which dries into scabs, creating a lumpy skin surface. The scabs trap the bacteria under the surface of the skin, allowing it to spread and cause more problems. The area can be painful to touch and there may be swelling.

Treatment involves careful washing of the area with antiseptic such as iodine or Hibiscrub; skin should be gently but thoroughly cleaned and the scabs should be gently removed (poulticed if necessary,

Life Data Labs. “A quality hoof supplement not only supports the connective tissues of the hooves, but also strengthens the skin, hair coat, and joints. Feed a supplement that has a balance of nutrients, including amino acids, vitamins, fatty acids and minerals.

Phospholipids, which are fatty acids derived from lecithin, are especially beneficial for healthy skin.”

Feet first Wet conditions don’t just affect the skin, horse’s hooves are also prone to problems in winter conditions. Thrush is very common at this time of year

A poultice is essential if bacteria cause a hoof abscess - Robinson Animal Healthcare

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

not just picked off). The hair may need trimming away to aid cleaning and a wound gel or powder may be applied.

The affected area will appear raw and will be sore, but removing the scabs is important for the healing process to begin.

Once the skin is thoroughly dried the area can be treated with a good quality antibacterial cream. If bedding sticks to the wounds, rubber matting may be a better option, but if this is not possible then careful bandaging with clean gauze underneath is acceptable.

Once a horse has suffered from mud fever there may be a recurring sensitivity to the problem, so prevention is an important tactic in tackling mud fever.

and there are lot of cleaning and disinfectant products you could recommend to customers. Good basic hoof care is important.

Robert Ibbotson from Robinson Animal Healthcare says: “Prevention involves keeping the hooves clean (picking them out regularly) and maintaining a hygienic environment for horses (clean bedding and hard standing in fields so horses don’t have to stand in mud). For horses that are prone to thrush, there are several hoof preparations available on the market for prevention.” For many people applying a topical product to the hooves is a simple daily procedure but can these products help keep hooves healthier in winter conditions?

Life Data Labs thinks so and Dr Frank Gravlee from the company says: “An external hoof product containing ingredients of natural waxes and resins derived from grain extracts helps to ensure an optimum balance of moisture in the hoof capsule. The resin coating creates a barrier to moisture, thereby protecting the hoof capsule from softening during wet conditions. Grain resin extracts are air-permeable and thereby create an environment within the hoof capsule that discourages the growth of bacterial and fungal organisms.”

Rosie Fell from Keratex explains more of the theory behind external hoof protection: “One of the main issues in winter is hooves

Winter Healthcare

Horse’s hooves need to be hard yet shock absorbing - Life Data Labs

that soften due to wet weather conditions. Once hooves become soft in these conditions, they are prone to breakage, injury and infection such as abscesses.

Products that waterproof the hooves while still allowing hooves to breathe are extremely important to protect feet in the

winter climate. Starting early before any problems become visible is helpful. A product that builds in breathable waterproof protection for the hooves and can be used pre-emptively or if water damage is already evident. Hooves need to be strong and hard enough to resist puncture, cracks, breakage, sensitivity to stones and losing shoes.”

Customers are frequently looking for the perfect hoof application; promoting hard hooves, allowing the hoof structure to breathe and flex and also looking smart and shiny. But don’t confuse the issue when it comes to hoof applications – not all products to be painted on hooves promote hoof health. Some just provide a shine for the show ring and there is of course a market sector for these, but for customers with a specific problem with winter hooves makes sure the product you recommend allows the hoof capsule to breathe and supports hoof health. Dr Frank Gravlee says: “A horse’s hoof is made from the same proteins as your own skin. In fact, a horse’s hoof is 95% protein. Many chemicals used in

commercial hoof products can denature and thereby destroy the protective function of this protein.

Formaldehyde, turpentine, pine tar and acetone will harden the hoof and make the hoof shine; however by chemically ‘cooking’ the protein the hoof loses some of its elastic qualities and ability to absorb shocks. Shock absorption is a primary function of the hooves!

A hoof wall without elasticity is more prone to cracking, and a hoof wall unable to ‘breathe’ naturally cannot maintain healthy moisture content.”

First aid If hooves are already showing signs of infection or if the horse’s skin is broken, sore or infected from mud fever, rain scald or minor injuries, then customers will need a well-stocked first aid kit to help.

“ Make sure you have a complete first aid kit on hand” Robert Ibbotson recommends reminding customers that they

need a first aid kit on hand at all times to act quickly: “Make sure you have a complete first aid kit on hand to treat any minor cuts and grazes immediately. Such trauma to the skin leaves horses vulnerable to infection or skin disorders as harmful organisms can easily gain entry. Robinson Animal Healthcare manufactures a kit containing essential first aid items. In winter items specific to winter ailments should also be added to treat mud fever and rain scald as well as foot abscesses and thrush.”

One recent breakthrough in wound care products mimics the natural healing process, as Tracey Woods from Westgate EFI explains: “Products containing hypochlorous acid are proving to be something of a revolution when it comes to managing wounds and a host of troublesome winter ailments. In nature, the body’s immune system sends neutrophils to the site of an open wound to fight infection and the white blood cells engulf and rapidly destroy invading pathogens by producing hypochlorous acid.” ■

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Winter Healthcare PRODUCT

Mud fever support

PRODUCT

Prevention and protection

Brinicombe Equine’s Think Mud supports the horse nutritionally, working naturally from the inside to support skin integrity when at risk from the harmful bacteria present in mud whilst maintaining a healthy immune system and circulation.

This complex supplement combines both herbal and highly available nutrients for a simple and mess free alternative to topical products and can even provide support in cases where mud fever has already taken hold, helping to reduce the cost of expensive treatment.

Protection Plus is the ultimate barrier ointment for horses that are exposed to wet conditions for any length of time. A thick pink grease, petroleum jelly based formulation, Protection Plus creates a water proof barrier for the skin. Containing antibacterial agents to fend off mud fever causing bacteria that thrives in muddy fields. Use Protection Plus as a preventative measure and apply liberally before turn out to vulnerable areas, especially heels, leaving the horse’s skin clean and dry underneath. A generous application will provide 24 hours protection.

www.brinicombe-equine.co.uk

www.carrdaymartin.co.uk

PRODUCT

A full range

PRODUCT

Restorative

Equimins offers a range of products to tackle common winter ailments, incuding: Mud Slide Lotion combines pig oil and sulphur in an easy to apply product that helps to protect horses from wet, muddy conditions.

Winter Leg Scrub Concentrate is an antibacterial and antifungal leg wash to be used after a day in the field.

Hoof Disinfectant is ideal for winter use and can be integrated into a hoof care regime to help keep hooves healthy.

Hoof Moisturising Balm provides a long lasting, moisturising, waterproof layer on the hoof, making it ideal for winter, when bedding can draw moisture away from the hooves.

Healthy Hoof Conditioner Cream has been developed to prevent or aid repair of cracked and chipped hooves and is especially effective on sand cracks.

It contains a special blend of Lanolin, pure mineral oil and concentrated essential oils to ensure that the hoof, frog and coronary band remain in top condition. Mineral oil ensures all ingredients penetrate into the hoof quickly and efficiently, essential oils protect against fungal conditions in and around the frog, and added conditioners give the hoof a professional high gloss finish.

www.equimins.com

www.flyaway.ltd.uk

PRODUCT

Shine on

Mud-X supplement from Global Herbs promotes healthy skin and coat even in the worst conditions.

Mud-X syrup is designed for routine use when conditions are not too bad – any horse will find it a tasty daily treat. Powdered Mud-X is for when things get bad and a stronger solution is required.

Powdered Mud-X can also be used routinely if necessary but is stronger tasting.

www.globalherbs.co.uk

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Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

PRODUCT

Easy airways

Freeway is a tried-and-tested herbal feed supplement formulated to help support a healthy efficient respiratory system and improve resistance to irritants and infections, particularly in horses and ponies with restricted winter turnout.

Containing herbs such as elecampane, eyebright, liquorice and thyme and available in dried herb or liquid form, for fast absorption, Freeway is highly effective at maximising efficient airway function in susceptible horses and ponies.

www.hiltonherbs.com

Winter Healthcare PRODUCT

Strong and supple hooves

PRODUCT

Better nutrition

Keratex Hoof Hardener and Hoof Gel can be used in conjunction with each other to both protect the hooves from water damage and prevent them softening up. Hoof Gel provides a waterproof capsule around the hooves to maintain the correct moisture balance inside the foot. Once a hoof is waterproof, it will quickly become stronger.

Hoof Hardener will repair damage and harden up feet that have become soft due to waterlogged conditions or poor quality hoof growth. It will also prevent shoes from being thrown in muddy conditions. Existing cracks and breakage will become stable and grow out without worsening and the hooves will be protected from new damage or cracks occurring.

Over 30 years of equine nutritional research, clinical trials and field testing have gone into every cup of Farrier’s Formula. While no single nutrient is the key to a healthy hoof, studies show that most horses with hoof problems respond to better overall nutrition.

Farrier’s Formula provides nutrients such as phospholipids, omega fatty acids, and important amino acid ‘protein building blocks’ that enable horses to build strong structural and connective tissue proteins important for healthy hoof structure and growth.

www.keratex.com

www.lifedatalabs.co.uk

PRODUCT

Marvelous protection

PRODUCT

Tried and trusted

Nettex Muddy Marvel Barrier Cream is a waterproof product that inhibits the entry of mud, water and bacteria into susceptible skin. Its unique formula is ideal for horses that are prone to mud fever, helping to prevent the onset of this painful condition. While Muddy Marvel Barrier Cream keeps mud and wet out, it still allows the skin to breathe, keeping legs and other vulnerable areas healthy and mud fever free. If, however, mud fever has already taken a hold then this cream, which also contains a disinfectant, soothes the sores, helps to regenerate skin growth and speeds up the whole healing process.

Animalintex Hoof Treatment from Robinson Animal Healthcare is cut to shape for economy and convenience. Suitable for the rapid treatment of foot conditions it is the only veterinary licensed poultice on the market for equine treatment.

Activ Wash is a mild, antibacterial cleanser that helps to prevent winter skin problems. Activ Wash gently removes scabs and debris caused by mud fever or rain scald.

For immediate dry cold therapy in case of strains, bruising or swelling, Koolpak® from Robinson Animal Healthcare is ideal for emergency and routine use as it requires no refrigeration.

www.nettexequine.com

www.robinsonhealthcare.com

PRODUCT

Bacteria-busting

PRODUCT

Clean up

Trus-Steed’s Equi-Oxcide anti-bacterial disinfection treatment will destroy the bacteria Dermatophilus Congolensis that causes mud fever. Using chlorine dioxide alongside other ingredients, the treatment will penetrate through scabs, destroying spores and bacteria without the need to painfully remove the scabs. After treatment use EquiOxcide Barrier Spray to reduce the risk of re-infection. Highly effective, the product destroys 99.99% of bacteria, viruses, fungi and spores and is an excellent addition to your winter healthcare range.

Hypocare will see horse owners through a wide range of first aid problems this winter, which is great news for stockists.

Containing Hypochlorous Acid, this easy to use anti-bacterial spray mirrors the body’s immune system, working naturally to kill bacterial, viral and fungal infections, making it a one-stop shop when it comes to winter worries. The simple spray pack and no-rinse formula mean that it couldn’t be easier to apply, while the sting free solution makes it suitable for sensitive animals. Hypocare can be used for flushing wounds and tackling troublesome conditions such as mud fever and thrush.

www.trus-steed.co.uk

www.wefi.co.uk November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

19

Christmas

STOCKING FILLERS

Try it out

Winter warmer

Perfect to stock for Christmas is the ShowSheen Try-Pak from Absorbine. The Try-Pak is a pack of three travel-sized bottles of Absorbine’s leading products: ShowSheen Original Hair Polish and Detangler, ShowSheen 2-In-1 Shampoo and Conditioner, and ShowSheen Stain Remover and Whitener. The Try-Pak is handy for when travelling and also an economical way to try out these three leading products from Absorbine.

The three 120ml bottles come in an attractive zippered case – making it an ideal Christmas present for horse enthusiasts of all ages.

Buff multifunctional headwear is fun, functional and versatile making this incredible little product the ideal Christmas present – and it won’t break the bank, with prices starting at just £13.00.

The range of colours and styles will meet the demands of the most discerning recipient and will soon become a fixture in their lives if not their wardrobes. Superb in the yard, under a helmet or simply worn around the neck or wrist Buff Headwear will protect whatever the weather.

www.absorbine.co.uk

Tel: +44 (0)1707 852244 www.buffera.co.uk

Hot stuff

Muck in, muck out

Exoglo and the internationally acclaimed FabRoc will ensure riders will never be cold again with the fantastic performance range of heated clothing for both horse and rider. The stylish range includes heated jackets, body warmers, gloves, mittens, neck warmers and insoles.

With just a small concealed battery pack each and every product in this range, whether it’s a jacket, accessory or rug, can all be comfortably heated to provide hours of warmth. The no wires system uses the innovative FabRoc panels in the garment to distribute heat evenly to protect the user against the harshest of elements.

The Mini Mucka stable fork by Fyna-Lite is the perfect stocking filler for the young equestrian enthusiast(5 to 8 years). Although it is much smaller in size with a handle that is the perfect size for little hands, the Mini Mucka however is not a toy - it is strong, light and perfectly balanced to efficiently muck out. It is so important to teach good stable management at an early age, and with appropriate adult supervision, the Fyna-Lite Mini Mucka stable fork is the perfect tool to do so.

Tel: +44 (0)1698 746347 www.exo2.co.uk

Tel: +44 (0)1789 764848 www.fynalite.co.uk

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Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

Christmas Stocking Fillers

Keep out the chill

A treat for the feet

The stretch lycra BobHat with comfortable close fit can be used under any style of riding hat and is shaped to sit over the ears, keeping both the head and ears protected from the wind and cold. Should the rider become too warm during exercise, the sides can be rolled over the ears without having to remove the riding hat and then rolled back down again if it gets colder. It can also be used as a hat liner to prevent riding hats from becoming stained and smelly from constant use. An ideal stocking filler as the weather gets colder.

New for this season are the John Whitaker Winter Terry Socks, a great way to keep your feet toasty and warm this winter. The thick micro-fibre terry towelling enables you to keep warm in the coldest of weather and they reach to just below the knee – perfect for under long boots or chaps yet stylish enough with the diamond check design to show off.

Tel: +44 (0)1159 611537 www.harpleyequestrian.co.uk

Tel: +44 (0)1706 340500 www.johnwhitaker.com

Feel good technology

Super shopper

Mobile Warming technology was designed for horse riding, snowsports, golfers, fishermen, field sports or just plain walking the dog, to provide a comprehensive heating solution. Mobile Warming products use emerging far-infrared heat (FIR) and ultra-fine metal fibre heating technologies which through a portable power-supply provides active heat. Unique from the many other products currently available on the market, the insulating heat transfer panels reflect and keep heat directed to the body.

Mobile Warming’s break through technology gives unprecedented heating and warmth for an entire day at the touch of a button exceeding the heat transmitted by any other form of insulation available in outerwear today.

Moorland Rider’s Foldaway Shopper is low cost, great quality and will be used all year round, making it the perfect Christmas gift.

Tel: +44 (0)1994 484428 www.mobilewarming.co.uk

Tel: +44 (0)1782 397796 www.moorlandrider.co.uk

Ashby accessories

Get the look

New for AW13 Puffa Country Sports presents the Ashby accessories range. This striking striped pattern is available in both gloves and socks in the autumnal colours of navy and deep orchid or navy and blue breeze.

This fabulous mane and tail thinner provides a pain-free pulled look. It easily and painlessly removes winter coats and works on even the most sensitive of animals.

Ashby socks are a great length to wear under wellingtons or just around the house. To match, Ashby gloves have two looks: to maximize on functionality the Ashby glove can either be worn as a fingerless glove with a stylish button back feature or a mitten for extra warmth.

Tel: +44 (0)1159 424265 www.puffacountry.com

These are a cut above the usual Christmas socks that’s for sure!

The clever design has been made using strong but light material that allows the shopper to be folded up and placed inside the carry bag for storage. It has a pretty purple and black horse and daisy print and is ideal for stowing in a glove compartment, handbag or pocket.

The two-headed blade design makes light work of tidying and trimming horses, dogs and cats and the rubber grip handle makes it very comfortable to use. A neat and tidy gift to help anyone achieve a professional look.

Tel: +44 (0)1235 511358 www.sologroom.com November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Licks, treats and toys

TONGUE

TWISTERS

As horse owners are increasingly looking for more cost effective and easier ways to provide a balanced diet for their horses, mineral licks are a growing sector of the market and at this time of year treats and toys are hot sellers too.

T

he market for licks, treats and toys has grown astronomically in the last 20 years. It was then that the only lick available was a salt lick, treats were carrots, apples and mints and toys were barely even thought of, but now the market is packed with brightly coloured toys, packets of tempting treats and licks of every flavour imaginable.

Retailers have of course cottoned on to this market and as many of these products are bright and at a relatively low price point they turn over quickly and make great eyecatching displays. As such, most retailers need little convincing to stock them. However, there are still plenty of common questions thrown in the mix by customers so it is worth considering how to answer them to encourage a sale.

Are traditional salt and mineral blocks still popular?

Very much so and there are a wide range available from the traditional blocks on a rope to bucket licks, electrolyte licks and Likit do a Himalayan

22

Rock Salt lick. Gillian Neill from Horslyx says: “There will always be a market for salt and mineral blocks, however with many other alternatives on the market – that are more palatable and comprehensive in their formulations – there is not quite the same demand. A salt lick is unable to balance all the nutrient deficiencies in forage and grazing, however a vitamin, mineral and trace element lick can – making them a more economical and an efficient purchase.”

Why aren’t carrots and apples good enough anymore?

“They are,” says Lindsay Gall, marketing manager at Likit Products, “but they’re not always the most convenient treat to carry around as they are highly perishable.” Gillian adds: “Handheld licks last for longer than succulents such as carrots and apples and therefore are an easy item to keep in grooming kits, lorries and around the yard.

In addition, doing something like stretching exercises or when

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

More customers are looking at palatable licks to offer instead of hard feed

• No added molasses or sugars • No added flavourings or colourants • Safe for Laminitics, Cushings, and EMS horses & ponies • Perfect for stretching, catching, & loading • Top palatable treat

Tel: Freephone 0800 294 1250 Email: helpline@hiltonherbs.com

www.hiltonherbs.com T TM

available now from your Likit distributor Likit.co.uk

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

23

Licks, treats and toys trying to persuade an equine to do something he dislikes such as loading or being caught, carrots and apples are quickly snatched and eaten, whereas a lick can be used to coax without the risk of it running out!”

a salt-based lick may be more suitable, so ensure you have all the details when recommending a product.

What are the benefits of horse toys and treats?

Are licks more than just a treat?

There are licks that are purely for treats and rewards as well as those designed to provide a way of balancing a forage-only diet so it purely depends on the product and how it is used. For instance a customer can purchase a large lick and use it occasionally in the stable as a reward, or perhaps as a way to tackle boredom issues in the stable. Alternatively the right sort of vitamin and mineral lick placed in the paddock or stable can allow the horse to regulate its own intake and provide all the nutrition required alongside grazing and forage. Gillian says: “With technology changes you can now purchase a fully balanced lick, which offers all the nutritional ingredients that many horses need when fed alongside forage. With more horse owners conscious of costs, and time being an important factor, more customers are looking at palatable licks to offer instead of hard feed. In addition, with many horses spending longer in the stable, the boredom factor plays an important role with licks giving an alternative way to reduce stress in the stable.”

Do horses really self-regulate or should their intake be monitored?

This is a common concern for customers, especially those with laminitic horses or those that need a carefully managed diet, for instance if they suffer from Cushing’s Disease. Lindsay explains more about selfregulation: “It depends on the type of lick and the horse. A hungry horse on a restricted diet is more likely to over-consume than a horse who has ad-lib hay, but

Hanging toys are designed to keep the horse occupied in the stable

it’s always wise to monitor your horse’s intake – just as you would with water consumption.” Most horses will regulate consumption of salt-based licks, but the glucose-based ones are designed to encourage the horse to interact with toys and some horses may try to over-consume if left with large licks unrestricted. Lindsay adds: “Our glucose-based refills are designed to keep the horse interested in the Likit stable toy and thereby alleviate stress or boredom. Their tasty formulation means that some horses would happily eat them all day if they could so we place a recommended maximum consumption rate of 300g a day as a guide. We place great emphasis on where and how the toy is positioned, so that the horse actually has to work for his reward in a way that will keep him occupied for the maximum amount of time.” Generally most horses will self regulate once they have become used to the lick but Gillian warns, “There can be overconsumption in the first few days – which can be monitored either by using a suitable lick holder, or by physically removing the lick from the horse. Some horses require a lick holder with restrictor bars on a long term basis

Acting on impulse Whether licks, treats and toys are a considered purchase or an impulse buy depends entirely on the customer. Lindsay Gall from Likit says: “Some people will have a set shopping list when the head to their local retailer but from the stockists’ perspective, treats do make an excellent impulse buy

24

and so careful positioning can certainly help.” Gillian Neill from Horslyx agrees: “Positioning them in store correctly is vital,” she says, adding, “however they are generally not the sole purpose for a trip to a retailer and more of an add on purchase to other shopping.”

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

to slow down their consumption, however if fed alongside sufficient forage most horses will consume what they require on a daily basis.” In many cases customers new to licks should also be recommended a suitable holder and/or restrictor bars to allow them to introduce the products in a controlled manner.

Sugar is also important in the horse’s diet but some customers may worry that too much sugar from a lick may cause problems, but there is plenty of good advice you can offer to reassure customers. Likit’s consultant nutritionist, Dr Derek Cuddeford, was quick to address this subject: “The average sugar content of Likits is 80% so at the maximum recommended allowance of 300g per day the total sugar intake from the Likits would be only 240g, equivalent to the amount of sugar gained from two hours of grazing.” Gillian agrees and explains Horslyx’s stance on the sugar question: “Sugar is a natural part of the horse’s diet and horses are highly efficient at digesting it, in fact glucose – blood sugar – is vital as it is the only source of energy the brain can use. Grass is the largest source of sugar in the horse’s diet and typically contains 20% sugar in the dry matter (DM). A typical 500kg horse will consume 50kg of fresh grass (approximately 10kg DM) in a single day, equating to around 2000g of sugar – that is two bags of sugar. The rate of consumption is key to effective digestion. When offered free access to a lick a horse is less likely to experience sugar peaks than when eating manger fed cubes or mixes.”

However, if the customer’s horse requires a low sugar diet then

It can often be difficult to quantify the impact of stable toys on horses, however there is plenty of anecdotal evidence that toys can help to improve the horse’s behaviour in the stable, reduce stereotypies and generally break up the boredom of being stabled.

Toys can include treat balls, hanging licks or even blow up exercise balls and although not a ‘toy’ mirrors have been shown to help horses relax in the stable more too.

Companies are now trying to quantify the impact of these items on equine behaviour and Likit regularly works with vet students and animal behaviourists from around the world providing products for use in environmental enrichment studies, the results of which can be found on the company’s website. Lindsay says: “Two particular pieces of work have highlighted significant benefits relating to using Likit Stable Toys for horses with established stereotypy behaviours.

The first, used horses described as chronic crib biters, where it was found that the Likit TongueTwister reduced cribbing activity by 27%. The second, more recent study looked at weaving and found that providing Likit stable toys significantly reduced the horses’ desire to weave.”

Stable toys are growing in popularity as more and more owners recognise the relevance of these studies – and as more horses are stabled for longer periods of time. The benefits of floor based toys as opposed to hanging based toys are rarely considered, but Lindsay explains some important points to differentiate the usage of either: “If you have an overweight horse or pony that bolts its meagre rations, then a feeding ball is the perfect way of slowing consumption rates and making the feed last longer, which also aids digestion. Equally, it can be used to keep the stabled horse entertained by encouraging natural foraging behaviour.

Hanging or wall-mounted stable toys on the other hand are primarily designed to keep the horse occupied and interested, and thereby reduce stress and boredom.” ■

15

th

The Elico Equine Decahedron...

a ye r!

It’s horseplay The most popular stable toy on the market with a persona of its own. A twenty-sided, equine boredom-beater.

Fill with treats and let the horse play – with tasty rewards!

Look for the triangular white label as your sign of quality.

Beware of inferior copies.

Helps prevent stable boredom Acts as a trickle feeder to avoid overeating Made from strong militarygrade materials (beware of inferior copies!)

5

YEARS

Choice of 5 distinctive colours in two sizes

Tel: 01924 454681

jenkinsonsequestrian.co.uk

Get ahead in 2014 Equestrian Business Monthly’s full forward features and media pack is now available for 2014.

Contact Allison@ebmonthly.co.uk or call 01953 852946 for details.

December • Golden oldies – veteran care and management • Saddle up – riding and training equipment for the horse • Non-prescription healthcare • New season, new business trends • Advertising Sales & Production January • International Focus: import/export • Seasonal supplements from winter to spring • Business matters: card protection • Business insurance

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

25

Licks, treats and toys PRODUCT

Himalayan salt

PRODUCT

Healthy herbs

Groom Away’s Pure Himalayan Salt Licks provide the essential minerals sodium and chloride, which are often short in the diets of working horses.

One of the purest, most natural sources of salt available, the Himalayan blocks are mined out of the ground at the foothills of the Himalayan mountains. The blocks are very hard, so they won’t crumble and the horse will not be able to bite off large chunks as they may do with pressed salt blocks. The hardness also makes them more resistant to rain, so they can be hung in the field. Groom Away Pure Himalayan Salt Licks contain mostly salt, with a small amount of other essential minerals including magnesium, potassium and iron.

Hilton Herballs are a long-standing favourite with customers and contain no added molasses, sugars, artificial flavours or colourants, so they are completely safe for Cushings, laminitic, or EMS horses and ponies. They contain mint, oregano and rosemary blended with alfalfa, linseed and wheat flour and are a useful aid for horses and ponies that are difficult to catch, load, or with the farrier. They are perfect for stretching or simply as a ‘guilt-free’ treat for horses and ponies.

www.flyaway.ltd.uk

www.hiltonherbs.com

PRODUCT

Stretch out

PRODUCT

15 years of success

Mini Horslyx is not just a tasty reward for horses. The palatable 650g lick provides every horse and pony with a comprehensive list of vitamins, minerals and trace elements to support the immune system and promote all round health. High in oil and containing the unique Healthy Hooves package, Mini Horslyx is the healthy choice for horse owners this winter! With multiple uses, Mini Horslyx can be used to distract equines in times of stress – such as during clipping, farrier visits and vet treatment as well as encourage them when faced with uncertainty – such as catching and loading. In addition, Mini Horslyx can be used when stretching a horse after exercise to help keep them supple and comfortable.

2013 marks the 15th anniversary since the launch of the Elico Equine Decahedron. The equine stable toy and trickle feeder helps prevent stable boredom and has been proven in tests to reduce stereotypical stable vices.

British-made from military-grade materials, this toy is rotationally moulded for added strength unlike inferior blow-moulded copies that have appeared in the market place over recent years.

To support the retailer, posters and A5 leaflets have been produced to back up the most recent advertising campaign and these can be requested when placing orders with Jenkinsons.

www.horslyx.com

www.jenkinsonsequestrian.co.uk

PRODUCT

Selection box

PRODUCT

Full flavoured

The new Likit Christmas Selection Box is packed with Likit goodies and includes cut-out characters, a game and an exclusive competition code that can be entered online. The eyecatching box contains 100g packs of Likit Snaks in both Apple and Cinnamon and Mint and Eucalyptus flavours, plus Likit Treat Bars in Carrot, Apple and Cherry. The Likit Selection Box is sure to be a hit with equestrian shoppers during the festive season and is the perfect way for horse and pony owners to show just how much they care.

Available from Westgate EFI and Trilanco

Supalyx Tasty Treats are available in a wide variety of flavours including Sugar Lump flavoured, as well as Carrot Cake and Apple Blush.

www.likit.co.uk

www.nettexequine.com

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Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

These treats are a handy stocking filler at this time of year or a great quick pick by the till to encourage impulse buys.

5 MINUTES WITH...

Rosie Pocock This month managing director Rosie Pocock explains how it all started for Griffin NuuMed, a world leader based in Somerset.

When was the company established? Who by Griffin NuuMed was founded by the late Ian Pocock, over 20 years ago, when he saw a need for top quality, properly fitting numnahs.

The NuuMed range of numnahs and saddlepads set new standards when it first appeared and has held its own ever since, with the quality, design and fit of the products recognised around the world.

How has it grown over time?

NuuMed now has over 40 different versions of numnahs and saddlepads in its range (many of which are still based around Ian’s original ‘HiWither’ design) along with a range of wool accessories.

NuuMed recognises that having the correct numnah/saddlepad can have a big impact on a horse’s comfort and thus ultimately its performance.

What do you put the company’s success down to?

Our success is due to the strength of our brand and the quality and performance associated with it.

We cannot even get as far as the machining stage of production for the price that some of the cheaper competitive products are being sold at. We have kept focused firmly on our target market and know that people who understand the benefits that our products

bring to a horse, plus the value for money our range offers in terms of quality, keep on buying them.

What makes Griffin NuuMed different to other companies within your sector?

What is your single most important USP? An aspect that sets NuuMed aside from other companies is that all our design and manufacturing facilities are in house, so not only can we turn orders around quickly, we can also offer a made to measure service. This side of the business is increasingly busy as the number of saddle types and shapes increases – and we are one of very few companies in a position to offer a bespoke service.

NuuMed is also well known for wool products. These are made from 100% British wool – not sheepskin – as we believe that the slightly coarser, harder wearing and more robust wool from British sheep breeds gives a much better level of protection for a horse’s back as well as being far easier to look after. The wool NuuMed uses is shorn from the sheep, cleaned and

then knitted back on to cotton yarn which then arrives at NuuMed in uniform rolls which ensures each product made with wool is the same quality and thickness.

also looking for other opportunities to use our manufacturing base. ■

What’s next for the company?

Looking ahead, we remain very positive about the NuuMed brand and plan to continue designing and creating some of the best numnahs and saddlepads in the world, whilst

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

27

Hi-viz

Safety first,

politics second

From ‘no frills’ tabards to hi-tech jackets, hi-viz is must-have safety equipment for all horse owners and riders, and now the market is benefitting from new innovations.

T

he UK’s roads are only getting busier and rural roads are some of the most dangerous for users. Horse related road accidents are still on the increase but yet are still significantly under-reported, so the extent of the situation is very difficult to gauge. For instance, in 2011-12, Hospital Episode Statistics data concerning external causes of visits to hospital reported 4,199 episodes requiring treatment in hospital for ‘animal – rider or occupant animal drawn vehicle injured in transport accident’. Yet in 2012 only 183 road traffic incidents were reported to the British Horse Society’s horse accidents website (www.horseaccidents.org.uk). Of these, two were rider fatalities, 12 involved severe rider injuries, 14 horse fatalities and three severe horse injuries. Horses and vehicles do not mix and accidents of this nature are devastating and life changing for all involved,

so anything that can prevent an accident with horses on the road should be vitally important.

All retailers put great emphasis on correctly fitted hats and body protectors for rider safety, but when it comes to road traffic accidents prevention is the best option. A car hitting a horse on the road is guaranteed to cause injury to horse, rider or both, regardless of the helmet the rider is wearing.

However, wearing high visibility products on both horse and rider could prevent an accident happening in the first place. Even a simple hi-viz vest with reflective bands plus a set of hi viz leg wraps or boots on the horse will provide significant protection, so ensure your stock is on show now.

No excuse Cost is no excuse for horse owners not to wear hi-viz as there is a huge variety of items on the market at the moment.

An exercise rug like this from Masta is highly effective

28

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

Bargain basement brands provide simple vests and hat bands for all, with no frills, so make sure you offer these alongside the more fashion forward brands.

Of course, customers that can afford a high tech hi-viz jacket that is waterproof, well-fitting and includes various handy pockets will enjoy all the benefits of such a product, but for many the price can be off-putting, as such, the basic accessories for horse and rider are still some of the best sellers out there.

“ Basic accessories for horse and rider are still some of the best sellers” Good advice Not only is hi-viz vital for the rider, but the horse needs some

too. Sometimes, highlighting a scenario where the horse requires its own hi-viz can help make a sale – for instance if the rider falls off whilst out in the woods and there is a road between the horse and home, if the horse is wearing hi-viz leg wraps, breast plate or exercise sheet it stands a far better chance of making it home without being hit on the road.

Even if riders are lucky enough to have completely off road riding, hi-viz items are still essential and here yet another scenario may help: what if the rider falls off miles from home in a ditch in the middle of the countryside and needs help? Hi-viz will help emergency services and friends locate the injured party in amongst the brush, fields and woodland.

Police get involved It is of course impossible to discuss the issue of hi viz without acknowledging and disseminating the issue that arose earlier this year when the Association of Chief of Police Officers released a letter seeking to clarify their position on the use of horse and rider clothing that resembles police uniform.

The letter states: ‘These articles have caused concern to the police on the grounds that individuals wearing them are likely to be mistaken for being a police officer due to the design closely resembling police uniform.”

After legal enquiries made by the police, the conclusion was that “any item of clothing that has been manufactured to match these characteristics of police uniform is at risk of contravening legislation, namely Section 90 Police Act 1996.” The characteristics were the wording, colour and chequered banding and section 90 concerns impersonating a police officer.

The letter was widely published

Hi-viz

Hi-viz is vital in preventing road accidents

and the news made it to the Daily Mail of all places, causing some riders to ditch their hi-viz products for fear of being arrested, and others to boycott certain brands. As such, retailers may have been faced with customers trying to return items that may cause concern, or avoiding buying them at all. Obviously which product is purchased is always down to the customer, but make sure you are able to offer reassurance to customers who ask.

Claire Williams, executive director at BETA issued this statement at the time, which provides a common sense response: “I have this morning sought advice both from Trading Standards and our solicitor who feel, until tested in a court of law, that retailers should look to the Sale of Goods Act for immediate guidance. Garments will have been sold in good faith on your part and it is up to you and the consumer to consider the information before making any decision as to any resulting action.

Providing that the garments sold were of satisfactory quality, ‘as described’ and fit for purpose then

under the Act there is no reason at this time for a retailer to feel obliged to either take the garments back or stop selling them. Some of these garments will have been in use for some time so common sense should be used when dealing with enquiries.”

It is of course highly unlikely that a horse rider will actually be trying to impersonate a police officer by wearing this equipment but while this issue is still up in the air it is important not to be side-tracked from the main issue: safety.

Sadly this situation has taken the focus away from the importance of wearing hi-viz when riding and instead has focused on the minutiae of design of said hi-viz items. In reality, effective hi-viz can be a builder’s jacket or vest, cycling accessories or any other item that combines a good surface area of fluorescent material alongside quality reflective banding. Worried customers

“ You can make almost anything reflective”

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

29

Hi-viz should look for quality basic apparel with the EN1150 or EN471 labels and retailers should stock as wide a range as possible, both stylised and plain, to suit all price ranges.

Since February this year when the information was released there have been no instances of riders being prosecuted for wearing hi-viz with similar characteristics to police uniforms – and it is highly unlikely that there ever will be so it looks like this problem may just fade away on its own accord. However, there will be lasting impact on the way hi-viz is designed in the future. ■

Innovation The market for hi-viz is moving inexorably on and there are many new developments.

Jackets and waistcoats incorporating LEDs or lights that can be charged with USBs can definitely help with visibility, particularly if riding at dusk. A new reflective spray is also now available that means you can make almost anything reflective, from your riding hat to your horse’s hair – use it with a stencil and you can create a striking look that shows up when light is shone on it. Make sure an item with fluorescent colouring is also used though, for brightness when there is no direct light shone on the wearer and use during the day.

PRODUCT

Spray on safety

Does it matter that some hi-viz resembles police uniform?

PRODUCT

Light up

PRODUCT

Think dog safety

Albedo100 Reflective Spray is an innovative new aerosol, designed with safety in mind. This light reflective spray enhances visibility in low light conditions and ensures the user is seen by others or that objects, that may otherwise cause danger, can be seen.

Albedo100 is ideal for activities such as: jogging, evening walks, camping, horse riding and much, much more.

Produced in Sweden and developed for Nordic conditions, the product is available in four variants; Light Metallic, Invisible Bright, Sparkling Grey and Horse & Pet. It may be applied for both permanent and non-permanent use.

Exclusively distributed in the UK by Earlswood Supplies, the ProViz Range of high visibility clothing for both horse and rider makes sure riders will be safe and seen as the mornings and nights get darker. From hatbands to exercise sheets, the products are essential when riding in low visibility conditions. The ProViz Nightrider jacket comes with a removable electroluminescent lighting panel – The Triviz – which attaches to the back of the jacket and has a flashing light to increase visibility and safety whilst riding. The Triviz triangle is said to be considerably more effective at night than LED lighting and is USB rechargeable.

With three different modes and a run time of 12 hours constant or 16 hours flashing, high visibility is assured.

The Very Important Pooch (V.I.P) collection ensures dogs can be seen when out walking in low light or at night.

The V.I.P LED Flashing Harness is ergonomically designed and made from very soft webbing and neoprene material. The harness is 360° reflective and features an LED flashing strip at the back of the neck.

The V.I.P LED Flashing Dog Waistcoat features reflective paw print and trim and is made from robust soft neoprene.

Quick and easy to put on with touch close strips, the waistcoat is fully adjustable in the stomach and throat regions. The light-up strip and the reflective properties ensure visibility in the dark and make a large contribution to the safety of the owner and their dog.

Water-repellent and windproof, visible up to 500m, 360° reflective and doesn’t over heat the dog.

www.albedo100.co.uk

www.earlswoodsupplies.com

www.highvisibility.uk.com

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Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

LOOKING FOR ACRES OF PRESS COVERAGE?

SPEAK TO PRESSPOINT When it comes to Equestrian PR and Marketing, PressPoint has been helping its Clients to stand out from the field for a very long time.

Working with Clients who have both big and not so big budgets, we’ve been devising successful marketing and PR campaigns since 1984.

During that time we’ve built the sort of relationships with the equestrian consumer and trade press that will really help to get your product noticed.

And along the way, we’ve developed all sorts of other clever skills too, like producing websites and highly successful e-marketing campaigns, to add to our experience in graphic design and marketing.

But perhaps the best thing of all, we still don’t cost the earth.

To find out more visit www.presspointmarketing.co.uk/equestrian

Business Monthly | Equestrian enquiries@presspoint.co.ukNovember 2013 01953 851513 www.ebmonthly.co.uk

31

LAUNCH IT

New anthelmintic on the scene Norbrook’s new wormer Noropraz tackles worms head on and combined with the ‘Golden Rules of Worming’ make for effective parasite control.

E

quids and worms share a very close relationship and it has often been quoted that every horse in the land has been exposed to internal parasites at some point during their life.

This makes worming possibly one of the most ubiquitous healthcare choices that a horse owner has to make. With global warming lending its influence, it is also fast becoming one of the most important decisions as well, with warm wet summers and mild winters leading to a nationwide boom in parasite levels seen. Since internal parasites may be the

direct cause of many forms of colic – an emergency disease which can cost upwards of £5000 for a surgical case – an appropriate time is never more present to consider recommending a wormer you believe in.

Norbrook is very pleased to announce the addition of an exciting new worming option, Noropraz Equine Paste, to its already popular equine catalogue.

Noromectin was Norbrook’s first product within this group.

Launched in 2002, it fast became a trusted global brand offering an effective Ivermectin Paste for

The Golden Rules of Worming Golden Rule 1: Planning To fail to prepare, is to prepare to fail. Good planning techniques are the essential basis for any successful worming regime. Understanding the relevance of all horses when forming an overall parasite management plan is a key element in this step.

Young or old, directly owned or simply neighbours in a yard, these horses all need to be taken into consideration when thinking about worming an individual horse.

Golden Rule 2: Testing It is estimated 80% of the total worm population is held within only 20% of horses, with even lifelong companions that share the same paddocks possibly having differing parasites within. Consequently each animal’s worming requirement should be considered on a completely individual basis.

Due to this, tests such as faecal egg counts and tapeworm blood tests should be recommended on a regular basis. Knowing the approximate worm burden and having a guide to the type of worms present will enable a targeted,

32

personalised approach to be employed in developing an effective worming regime.

Golden Rule 3: Know your horse’s worms Although faecal egg counts and tapeworm blood tests (when performed correctly) are fantastic indicators of total worm burdens, not all parasites present within a horse’s system may yield a positive response every time. Therefore knowing the characteristics, life cycles and risk factors, as well as the seasonality of certain parasites allows an educated and fully informed approach to worming, ensuring no important parasites are overlooked in the worming plan you develop.

routine worming.

Noropraz is new to Norbrook’s anthelmintic range and acts to build upon the company’s commitment to reliable and responsible equine worming.

Containing an effective Ivermectin and Praziquantel combination, it can be used to combat insecta, the adult stages of all equine internal parasites of relevance and now the very important additional element of tapeworms as well. Noropraz is safe for use throughout all stages of pregnancy and lactation, whilst also being able to form an integral part of a foals routine treatment regime.

The additional ingredient of Praziquantel contained within Noropraz, exerts its anthelmintic activity against many species of cestode (tapeworm) through impairment of the neuromuscular co-ordination of the parasite, as well as degeneration of the function of attachment suckers. It also influences the permeability of the integument of the worm, leading to excessive calcium and glucose loss thereby inducing spastic paralysis of the parasite musculature. Following on, the inert worms are then cleared by the immune or intestinal system of the horse.

To complement this new addition

customer.services@norbrook.co.uk www.norbrook.co.uk

Golden Rule 4: Know your wormer Not all wormers are the same and which one is recommended should be based upon a collaboration of all the previous Golden Rules. This combined approach will lead to a responsible and effective worming regime being formed, which will gain the maximum benefit for long term success.

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

to the equine range, Norbrook has also produced an educational programme directed towards horse owners which encourages them to become pro-active in the fight against anthelmintic resistance. The ‘Golden Rules of Worming’ have been especially developed to promote the responsible use of wormers through offering a simple, intuitive four-step plan which is readily adaptable to suit any individual needs.

Norbrook hopes to build on the success of its existing equine catalogue with the addition of the appealing new product Noropraz Equine Paste. Offering a pleasantly apple flavoured oral paste with user-friendly diala-dose syringes which treat up to 700kg of body weight each, this product can form part of any effective routine worming regime. With the development of the Golden Rules of Worming to compliment this new offering, Noropraz Equine Paste is seen as a positive addition to Norbrook’s ever growing equine range. ■

Tapeworm with ulcerated ileocaecal jct

The Effective Treatment for Worms...

...for protection all year round*

*Except Small encysted red worm Manufactured and distributed in NI by: Norbrook Laboratories Ltd, Station Works, Newry, Co. Down, BT35 6JP. Distributed in GB by: Norbrook Laboratories (GB) Ltd, 1 Saxon Way East, Oakley Hay Industrial Estate, Corby, NN18 9EX. Distributed in ROI by: Norbrook Laboratories (Ireland) Ltd, Rossmore Industrial Estate, Monaghan, County Monaghan. Noromectin速 1.87% Oral Paste for Horses contains Ivermectin 1.87% w/w Legal Category: POM-VPS Noropraz速 18.7 mg/g + 140.3 mg/g Oral Paste for Horses contains Ivermectin 18.7 mg and Praziquantel 140.3 mg Legal Category: POM-VPS 2325-EQ-v1-UK-22/10/13

www.norbrook.com

What to stock for Successful Sales

Cobalt VX Devon Pro Boots £199 Ariat Europe .9 Sizes: ladies 3 – 8.5 & men’s 7 – 11 & 12 Colours: black or waxed chocolate RRP: ladies £199.99; men’s £224.99

9+

Short Boots

Short boots are an essential item for most equestrian enthusiasts, from a comfy pair of muckers to wear around the yard, to a smart pair of jodhpur boots to wear with chaps when riding. Many short boots designed for the rider appear to be similar on first appearance, but on closer inspection the cut, style and quality of the materials, zips and fastenings varies considerably.

S

tocking a range of price brackets is crucial to successful sales. The boots showcased here range in recommended retail prices from around the £25.00 mark for the child’s size of Tuffa’s Polo Fleece Jodhpur Boots right up to £224.99 for the high-tech Cobalt VX Devon Pro Boots for men from Ariat.

Often it does make financial sense to encourage customers to spend more money on a better quality item that will last longer and perhaps perform better, however, there are also some good looking and practical boots at the lower end of the price scale for both children and adults, popular for those who are on a tight budget.

Boots that are essentially manufactured for riding can also look good when worn elsewhere, making a versatile option and providing added value for money. Such boots make for functional footwear for when out walking in the countryside or simply for everyday wear about town, especially as ‘equestrian’ themes are in on the high street.

Rubber slip-on ankle boots are also handy when working in the garden as well as down the yard – and certainly add a colourful twist with a vast array of shades on offer.

34

Meanwhile, with the country look very much ‘in’ this season, many of the traditionally styled jodhpur boots can also be worn with jeans as part of a fashionable outfit, particularly those that have that extra stitching detail or patent finish to add a bit of stylish embellishment.

Jodhpur boots have even been spotted on the high street and in supermarkets, so with this retail competition in mind, it might be worth investing a bit of time in planning how to display and market boots to their full effect.

Mucking out on wet, cold or frosty winter mornings is often to be dreaded, and the prospect of damp or icy feet doesn’t make it any more appealing. It is amazing the difference that a warm and comfy pair of boots can make, and so this season boots that are fur or fleece lined and those that offer other insulating properties are likely to be in demand. Alternatively, sturdy boots with enforced toecaps will protect chilly feet from extra pain should they get stamped upon, and anti-slip soles will prevent the wearer slipping on icy surfaces. Furthermore, boots that can easily be slipped off when going inside–such as ones with quick release fastenings–will enable the wearer to get into the warm quickly, without getting mud everywhere.

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

The anatomically engineered Cobalt VX Technology offers advanced motion control together with a honeycomb shank to stabilise the foot and promote balance, a cushioned midsole for shock absorption and a moulded heel cradle to support the arch and heel. A breathable and temperature controlling footbed ensures versatility for all-year-round wear and the Duratread outsole ensures resistance against the elements and superior grip on a variety of surfaces.

Toscana Zip Paddock Boot Brogini Ltd

Sizes: EU 36-46 Colours: brown or black RRP: £95.00

£95.0

Toscana Zip Front Leather Paddock Boots are made from high quality leather and include the new Brogini performance sole with rubber anti-slip grip. It has concealed air pockets inside the heel to minimize shock and enhance comfort.

For additional inner comfort this boot also includes a double layered insole. This Toscana Boot is completed with brogues along the outer leather and embossed with the Brogini ‘B’ stamp on the sole.

0

LET’S TALK PRODUCTS

Dublin Daily Jodhpur Boots Weatherbeeta Ltd £29.9 Sizes: Child’s 8/26 to 3/36 and Adults 4/37 to 11/46 Colours: black and brown RRP: Child’s £29.99 Adults £39.99

9+

Sizes: Adults 4/37 to 8/42 Colours: black patent and limited edition blue patent RRP: £139.99

Quality leather jodhpur boots for riding with an elastic gusset for an easy fit.

Features include the RCS footbed system for all day comfort support and cushioning, a sweat control lining, a cupped heel and arch support and padded heel cushion and a steel arch foundation for added stability.

A quality patent leather zip front jodhpur boot packed with comfort technology.

Features include: a proven podiatry design, massaging heel and forefoot dimple matrix for all day comfort, ortholite insole with heel and arch supports which moulds to the shape of the foot and flex grooves in the footbed providing excellent movement for control. Aqua guard zip, zip even when muddy.

Elico Hartshead Paddock Boots

Princetown Hi-Rise Jodhpur Boots

B Jenkinson & Sons Ltd

Harry Hall

£34.9

Sizes: 36 to 46 Colours: black RRP: £34.95

Dublin Patent Intensity Zip Front Jodhpur Boots Weatherbeeta Ltd £139 .9

5

A very stylish leather boot with zipped front thereby combining ease of use with a modern style. Zip fronts are ideal for those riders with a high instep, or wanting a short riding boot that is easy to put on and take off. This particular boot features a highly durable rubber sole, stitched toe cap, strong YKK front zip and an elasticated ankle.

£50.9

Sizes: 3-8 Colours: brown, black RRP: £50.99

9

The new Princetown jodhpur boot is a specially designed hi-rise ankle boot with short elasticated gusset, featuring a specially designed sole unit with dual shock protection system and comfy gel insoles. Featuring a single directional grip outer sole the Princetown boots are made from high quality leather with a zip back. They also feature an attractive brogueing feature on the toe cap.

9

Dublin Intensity Zip Front Jodhpur Boots £129 .99 Weatherbeeta Ltd Sizes: Adults 4/37 to 8/42 Colours: black and dark brown RRP: £129.99 A versatile performance jodhpur boot with a stylish zip front. Features are the same as the patent versions of this boot, with the emphasis on comfort thanks to a proven podiatry design incorporating heel and arch supports. A comfortable boot for all day wear and waterproof protection.

Front-Zip Jodhpurs Horze

£44.9

Sizes: 3 ½ - 8 Colours: black RRP: £44.99

9

These bestselling leather jodhpur boots with traditional stitching have front-zips and two stretch panels at the sides to make them very easy and practical to get into. Comfortable soles make them good for walking and riding in. Traditional stitch design across toe and stitching on sides adds class to these excellent riding boots. Made from good-quality leather.

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

35

LET’S TALK PRODUCTS

Horze Sporty Jodhpurs

£55.9

Mark Todd Campino Paddock Boot Westgate EFI £84.9 9

Mark Todd Fleece Lined Jodhpur Boot Westgate EFI £64.5 0

Sporty looking jodhpur boots in highquality oily leather. The oily surface is easy to keep clean and the loop at the back and elastic at sides makes them easy to pull-on. A well-cushioned, sturdy sole with very good traction and grip.

Excellent quality, comfortable-wearing boots they are perfect for everyday use around the yard.

These smart new paddock boots are manufactured in supple, high quality leather with a soft padded leather lining for comfort and a contoured sole for additional support. Featuring a leather boot pull and elasticated panels at the ankle, the boots have a brass zip fastener, spur rests and punched detailing across the toe.

From the Mark Todd Collection these practical boots feature a nubuck leather upper, rubber grip sole and a soft, fleece lining to help keep the feet warm on those chilly winter days. Available in black or brown, the boots have elasticated side panels for comfort and the famous Mark Todd signature embossed on the heel.

Carbon Boa Paddock

Performance Oxford Paddock Boots £69.9 Shires Equestrian 9

Prairie

Horze

9

Sizes: 3½ - 10½ Colours: brown RRP: £55.99

Mountain Horse Sizes: 36-43 Colours: black RRP: £220.00

£220

.00

A state-of-the-art jodhpur boot with an aerodynamic design, Gel-Tech cushioning for impact reduction and a shockabsorbing insole with its own removable arch support. These Carbon Paddock boots also feature the Boa lace system which allows the wearer to get a custom fit with the simple turn of the dial. The aircraft-grade steel laces tighten quickly and easily with an even tension over the foot, helping eliminate pressure points.

36

Sizes: 37 to 45 Colours: black or brown RRP: £84.99

Sizes: 36 - 43 Colours: black, brown RRP: £69.99

Fine quality leather paddock boots with leather lining and leather cushion insoles for ultimate luxury. Also featuring padded ankles with elastic inserts, front zips, leather pull tabs, double stitching detailing, spur rests and ergonomic non-slip, sewn on soles designed for the stirrup. The boots carry Shires tags and are attractively wrapped and packaged in Performance boxes with complementary shoe bags.

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

Sizes: 37 to 45 Colours: black or brown RRP: £64.50

Taurus Footwear Sizes: Adults 3 - 12 Colours: black, brown RRP: £71.95

£71.9

5

The best-selling yard boot from Taurus, Prairie is the ultimate in style, comfort and practicality. Available in black or brown, the waxy leather upper is higher than usual and, together with the honeycomb elastic side panels, provides exceptional ankle support. With front lacing and a rear entry zip, Prairie is easy and quick to put on and take off and is suitable for both yard and riding.

LET’S TALK PRODUCTS

Ranger Leather Mucker £49.9 Taurus Footwear

Toggi Ascot Jodhpur Boots

Sizes: adults 5 - 12 Colours: tan/black RRP: £49.95

Sizes: 36 - 46 Colours: black, cedar brown RRP: £79.50

5

Toggi Ottowa jodhpur boots

Finest Brands International

Finest Brands International

£79.5

0

New this season, a 100% waterproof leather mucker boot featuring a waterproof, waxy Nubuck leather upper in tan with a sturdy, black durable rubber foot and rugged non-slip sole. With a fleece lining, removable fleece insole and padded collar and tongue, these boots offer supreme comfort and warmth.

These boots also have three Velcro strap fasteners and a leather pull loop.

The Ascot boot from Toggi is a superbly stylish and durable jodhpur boot. These smart leather boots feature an eye catching zip closure on the front of the boot and a double thick elasticated gusset for ease of fitting. Providing extra comfort with gel bag insoles, Toggi’s Ascot boots feature a breathable leather lining for day long comfort.

Giotto Paddock Boot £84.9 Tredstep Ireland

Nordic Thermal Anti-Slip Boots Tuffa Boots £59.9 9

Sizes: black front zip sizes 35-45 brown front zip sizes 37-45 black elastic front laces with rear zip 36 - 45 Colours: black & brown -front zip; black front lace with rear zip.

RRP: £84.99

9

The Giotto paddock boot combines the best of classical European styling with real performance and comfort. Made using sumptuous supple full grain nappa leather it is fully leather lined with padded sides and tongue. Fitted with a moulded sport high impact cushioning footbed and a dry-lex moisture wicking top layer, together with a forked Bartoli composite mid sole with an advanced shank to provide stability and reduce foot fatigue.

£33.9

Sizes: children’s 11 – 3, adults 4 - 11 Colours: black, brown RRP: children’s £33.95, adults £41.95

The classically designed Ottowa Jodhpur boot gives great comfort when wearing.

Featuring a full leather upper with a PU coating for style and breathability, and a cemented resin neolite sole unit, the Ottowa offers unbeatable performance at an exceptional price. Features an elasticated side gusset and Toggi signature tab for style and ease of wear.

5+

Tuffa Boots Polo Fleece Jodhpur Boots £24.9 + Tuffa Boots 9+

Sizes: 3-11 Colours: Black RRP: From £59.99

Nordic Thermal Anti-Slip Boots have hardwearing outers that are made from a breathable micro-fibre that’s stronger than leather, easy to clean and looks just as good, and have special rubber soles that won’t harden or become slippery at temperatures down to -10 degrees Celsius. Lined with waterproof Bootie membranes they have Dupont ComforMax insulation and are finished with touch and close straps.

Sizes: Children’s 10-2 Adults: 3-7 Colours: black RRP: from £24.99 (child sizes) and from £39.99 (adult sizes)

Tuffa’s Polo Fleece Jodhpur Boots are based on Tuffa’s popular Polo Jodhpur Boots, but with luxurious fleece linings that’s ideal for winter. The boots have aniline leather outers, fleece linings and rubber riding soles. They have pull tabs and elastic inserts as you’d expect from any jodhpur boot, and look great with gaiters and chaps too.

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

37

LET’S TALK PRODUCTS

Horizon Waterproof Riding Boot Woof Wear £90.0 0 Sizes: 37 – 42 (UK 4-8) Colours: Black, Chestnut RRP: £90.00

Contacts Ariat Europe +44 (0)845 600 3209

www.ariat-europe.com B Jenkinson & Sons Ltd +44 (0)1924 454681

www.jenkinsonsequestrian.co.uk

Horizon is an all terrain boot constructed using a waterproof nubuck leather upper with a breathable internal waterproof membrane, featuring a tough canvas ankle guard to resist abrasion from chaps. The Release Profile Sole makes it suitable for riding and walking, whilst the multilayered insole delivers comfort, safety and stability. The boot incorporates Advanced Rider Technology Plus which delivers: smart traction, superior comfort, safety and stability.

Brogini Ltd +44 (0)1706 514 230

www.brogini.com Finest Brands International +44 (0)113 270 7000

www.toggi.com Harry Hall +44 (0)1274 711101

www.harryhall.co.uk Horsemasters Distribution + 44 (0)1462 432596

www.mountainhorse.co.uk Horze +44 (0)1235 856376

www.horze.co.uk Shires Equestrian +44 (0)1568 613600

Midline 5.0 Worklite Ltd

www.shiresequestrian.com

POA

Sizes: 4 - 12 Colours: Green RRP: POA

The Midline combines Grub’s unique Insu-Foam Ultra technology with advanced 5.0 thermal engineering.

Features include a Super-Dri lining, Hard-Toe technology and a Nitrocell insulating and cushioning foot-bed.

The Trax sole with Hexzorb Duraprene technology makes an ideal boot for work and leisure activities.

Taurus Footwear and Leathers Ltd +44(0)1328 851432

www.taurusfootwear.co.uk Tredstep Ireland

Plan ahead for Al Fares Al Fares Dubai takes place on October 29-31 2014, so if you want to access one of the biggest equestrian markets in the world book your space now.

2014 is a year to celebrate for Al Fares Dubai, as it heralds the tenth anniversary of this spectacular trade show. Held at the Dubai International Convention and Exhibition Centre, this trade fair attracts visitors and exhibitors from all over the world and provides a great opportunity for UK businesses to get a foot in the stable door of this huge market!

Dubai is a world power in flat racing and the UAE is known for its love of Arabian horses for showing and racing. The UAE is a nation of horse lovers, with data compiled by the FEI showing that 7,282 horses are registered to UAE owners, of which 2,000 are active endurance horses and 87 racing stables are counted. A harsh, dry climate makes it more expensive to keep horses in this region, requiring owners to import items such as hay and hard feed – put the huge number of horses together with the increased need for quality equestrian products and the recipe for success is clear.

Book early to ensure your space at this popular international equestrian trade fair.

+353 1 2950598

www.tredstep.com Tuffa Boots +44 (0)1953 880914

www.tuffaboots.com Weatherbeeta Ltd +44 (0)1295 226900

www.dublinclothing.co.uk Westgate EFI +44 (0)1303 872277

www.wefi.co.uk Woof Wear +44 (0)1208 265920

www.woofwear.com Worklite Ltd +44 (0)1279 418052

www.work-lite.com

38

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

To find out more contact official UK and Ireland Exhibition Agents: PressPoint Media Ltd Email: alfares@presspoint.co.uk Tel: +44 (01953) 852937

sharp end At the

Mike Potter provides sales & retail ct him on mpotter@talktalk.net Conta training for equestrian retailers.

Mike muses on customer service and wonders why some retail staff just can’t seem to engage with customers.

I saw an excellent sign at one of my customers recently. It ran along the lines of: Who am I? I am the person who patiently waited while you finished your conversation with a colleague before you served me.

I am the person who you did not acknowledge until I was about to leave.

I am the person who waited while you interrupted me to answer a text.

Am I a nice considerate patient person?

No, I am the customer you will spend thousands of pounds trying to attract back when you already had me for free and lost me.

Really? Twice recently I’ve ended up having a conversation with the consumer myself because the silences and lack of engagement when the customer so clearly wanted to chat and interact were painfully embarrassing. On one occasion the customer’s relief at someone having a conversation with her (and she was spending a lot of money) was palpable, so much so she thanked me for my help when she left but not the assistant. Remember I was just a rep stood in the corner, I didn’t offer any advice, I just engaged with her and let her talk about her daughter’s horse while she tried on boots and chaps, while the assistant stood and smiled.

If you don’t like people or can’t engage with them, then learn how to: retail sales is all about people skills, and too many retail staff don’t have any.

The second moral is that all the marketing and advertising in the world wont help, is in fact a waste of effort and money, if when the customer comes in they don’t like the staff, shop, stock,

“ Retail sales is all about people skills, and too many retail staff don’t have any.”

There are two morals here, one obvious and one less so. The obvious one is that customer service matters. But even then the definition of what is good service can vary. My particular pet hate is a lack of engagement and interaction with the consumer.

I’ve watched it happen loads of times. The assistant smiles in the right places, and answers briefly but politely when spoken to, and if I asked the manager I’m sure they would say it was excellent customer service.

Don’t just smile at customers, interact with them

ambience or whatever. In other words get your shop in order before you start dragging people into it. Too often I see marketing people saying only marketing can save a business, that in fact only marketing can, when in fact unless the business is well run, then all you are doing is paying thousands of pounds to bring back people who you either had

“ Get your shop in order before you start dragging people into it.” but lost or won’t like what you do anyway and won’t come back again.

Marketing, especially some of the new e-commerce and social media methods, is key to the success of a business, but get the business sorted before you attract people into it, and make sure your customer service is excellent – smiling sweetly is not customer service if you can not engage with the customer. ■

I am the customer you will spend thousands of pounds trying to attract back when you already had me for free and lost me

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

39

ON THE MARKET PRODUCT

Introducing Westcotts

PRODUCT

Multi tasking

Westcotts new premium dog food from the producers of NoBute and Grooms Choice, the Animal Health Company, is a complete luxury dog food produced using premium ingredients. Specially developed for the competition show dog, the new dog food contains HyperCoat Prime to maintain a show-winning coat. Hypoallergenic and probiotic, Westcotts provides a number of additional benefits for canines with skin complaints and specific dietary requirements and delivers a complete balanced diet and delicious taste for canines.

Hooftorch offers a convenient bright light source incorporated into a hoof pick to make picking out hooves at night or in poorly lit locations safer and simpler.

Made from high-grade impact-resistant co-dash polypropylene with an easy grip textured finish handle, the hoof pick is ergonomically designed and tested to ensure comfort for horse and handler.

The aluminum alloy torch is equipped with five white LED lights for maximum brightness.

This is one of those products that your customers won’t know how they lived without it!

www.animalhealth.co.uk

www.battles.co.uk

PRODUCT

Woolly comfort

PRODUCT

A magic cream

NuuMed’s HiWither half wool pad with collars gives the appearance of wearing a saddlepad and half pad – but is actually just one really good looking saddlepad. Cut to NuuMed’s patented HiWither design with luxury natural coloured British wool collars front and back, it not only looks very smart, but removes the need of using two pads at the same time. The dense half wool lining next to the horse’s back, gives all the benefits of temperature regulation and comfort whilst still allowing the rider a close leg contact.

Phytobalm is a highly effective multi-purpose cream for all animals which can be used to promote natural healing of wounds, sores, mud-related scabs, skin irritations and abrasions. Phytobalm contains calendula, renowned for its antibacterial properties, hypericum for maintaining nerve endings, myrrh with its anti-fungal action and propolis (used by bees to protect the colony against foreign bodies that enter the hive), in a Shea butter base. This product is a must-have for the horse or pet owner’s first aid box.

www.nuumed.com

www.hiltonherbs.com

PRODUCT

Suitable for laminitics

PRODUCT

Popular rug range

High Fibre HorseHage is a dust-free, bagged forage made from selected ryegrasses which have been allowed to mature before harvesting to attain higher fibre, lower protein and lower energy levels. Being lower in sugar than a typical hay sample, High Fibre HorseHage carries the Hoof Kind logo to show that it is safe to feed to laminitics and good doers.

HorseHage does not contain any chemical additives, mould inhibitors, flavourings, molasses or inoculants.

The Elico Pennine Turnout rug has been well-received over the last three years and has proved to be an ultra reliable rug which is well-shaped, made from 600 denier, waterproof, ripstop, breathable outer, tape-seamed and bar-tacked to prevent leaks. These have a 200g fill with double breaststraps, shoulder gusset, adjustable cross surcingles, detachable back leg straps and a tail flap. This rug also comes in a combo version with an integrated neck cover.

Building on the success of this rug, Jenkinsons has added the Elico Snowdon Turnout rug which has all the features of the Pennine rug, but with a warmer 300g filling.

www.horsehage.co.uk

www.jenkinsonsequestrian.co.uk

40

Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

ON THE MARKET PRODUCT

Sound and supple

LitoVet from Lanes Health is the only equine supplement in the UK that contains GOPO – one of the main active components found in the Rosa Canina rose-hip.

GOPO (glycoside of mono and diglycerol) has been shown to help to maintain, soundness, suppleness and mobility in equine joints and joint tissues.

LitoVet is 100% plant-based and vegetarian.

www.litovet.co.uk PRODUCT

Be prepared

PRODUCT

Safety improved

The team at manufacturer Polypads has worked closely with a leading British rubber moulding company to produce a bespoke, branded strap on the RS-tor rider safety aid.

The strap, which provides the product’s innovative ‘bungee’ element that helps prevents rider falls from the saddle by ‘absorbing’ the velocity of being unseated, utilises top quality rubber developed for the aerospace and defence industries.

The RS-tor’s fall prevention aspect comes into effect when the horse spooks, bucks, rears, cat-leaps or stumbles, although its confidence-boosting benefits are always experienced.

www.rstor.co.uk PRODUCT

Brand new for joints

Smart Grooming’s new show prep range includes everything from everyday grooming essentials to finishing products and has been developed using top quality ingredients for show, competition and daily use.

Developed and made in the UK, the Smart Grooming range of conditioning and show preparation spray, lotions, enhancers and make-up are sensibly priced and an affordable addition to any grooming kit.

Tried and tested this season by the professional Show Team – Team Harvey as well as being used by amateur show riders for their in hand and ridden horses and ponies this season, the feedback for these products has been very positive.

New TopSpec Joint Feed Balancer is a very palatable ‘nonheating’ feed that combines the benefits of a top specification conditioning feed balancer with a joint supplement.

It contains a multi-supplement including the levels of micronutrients and digestive aids normally only found in high quality specialised supplements.

Using TopSpec Joint Feed Balancer will support the maintenance of healthy joints plus promote muscle development and topline, optimise bone strength, greatly improve hoof quality and produce a supple skin with an exceptionally shiny coat.

www.totallysmart.co.uk

www.topspec.com

PRODUCT

Time for bed

PRODUCT

Under pressure

Verdo Horse Bedding is a clever heat-treated wood pellet product, created for equine use, which not only contains less than 1% dust, making it the ideal choice for horses with compromised respiratory issues, but also absorbs three times is own weight in liquid. This not only helps maintain a dry environment, but also reduces ammonia, which again helps ensure that the horse is happier and healthier in the stable.

Verdo Horse Bedding comes in compact, easy to store bags. Users add a small amount of water to the bag to activate a regeneration process and within approximately 20 minutes empty the open bags out into the stable or lorry to create a soft fluffy and dry bed.

Westgate EFI has been appointed sole UK distributor of the IceForce Pressure Boot. The innovative product, which is designed to combine the benefits of cold therapy and compression, comprises a wrap-around inflatable boot, gel packs and an integrated hand pump to adjust and control the level of pressure applied.

Cold compression wraps are increasingly being used to address a range of injuries in humans and this handy boot makes such therapy a convenient option for horses suffering from strains, sprains and inflammation in the lower leg, even when away at shows and events.

www.verdohorsebedding.co.uk

www.wefi.co.uk November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

41

SUPPLIERS DIRECTORY Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk a Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com a Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk

Earlswood Supplies +44 (0)8450 171351

Harold Moore +44 (0)114 2700513

Likit For orders Westgate EFI +44 (0)1303 872277

Eazitools Equestrian +44 (0)1302 746077

Haybar +44 (0)1723 882434

Littlemax +44 (0)1668 213467

Albedo100 UK Ltd +44 (0)113 3955266

Equestrian Creative Network

www.albedo100.co.uk

Allen and Page +44 (0)1362 822900

www.allenandpage.com a

Andover Healthcare, Inc. +1 978 4650044

www.andoverhealthcare.com a

www.earlswood-supplies.com a www.eazitools.co.uk a

www.haybar.co.uk a

ww.eqlife.co.uk

www.hemptechnology.co.uk a

EQ Life Magazine +44 (0)1953 852946

www.equestriancreativenetwork.com

Equi-Ads +44 (0)1738 567700 www.equiads.net

Equimat +44 (0)1536 513456 www.equimat.co.uk a

Animal Health Company +44 (0)1787 476400

Equine Speedskip +44 (0)1989 769435

B Jenkinson & Sons Ltd +44 (0)1924 454681

Equestrian Supplies +44 (0)1254 831645 a Equestrian Vision +44 (0)1403 865320

www.equinehealthandherbal.co.uk a www.elico.co.uk a

Baileys Horse Feeds +44 (0)1371 850247

wwwbaileyshorsefeeds.co.uk a

Bedmax Shavings +44 (0)1922 621676

www.bedmaxshavings.com a

Brinicombe Equine +44 (0)8700 606206

www.brinicombe-equine.co.uk a

British Horse Feeds +44 (0)1765 680300

www.britishhorsefeeds.com a

Champion + 44 (0)113 2707007

www.championhats.co.uk

Charles Owen +44 (0)1978 317777

www.charlesowen.co.uk

Clarendon Equestrian Ltd +44 (0)1825 733361

www.clarendon-equestrian.com

Classic Showjumps +44 (0)161 765 2010 / 2014 www.classicshowjumps.com

Clipper Sharp +44 (0)1823 681076

www.equinespeedskip.com a

www.hiltonherbs.com

Holdsworth PR +44 (0)1903 892060

www.holdsworthpr.co.uk a

Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com a

Horse & Jockey Ltd +44 (0)1981 550467 www.capcover.net aa

a LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz aa Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk a Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com a Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

www.silvermoor.com a

Smart Grooming +44 (0)1823 681076 a Solocomb +44 (0)1235 511358

www.solocomb.co.uk

Spartan Equestrian Products +44 (0)1474 705065

www.spartanequestrian.com

Spoga + Gafa +44 (0)208 6818166

www.spogagafa.com

Sportmark by Signam +44 (0)1926 417300

www. sportsmark.co.uk a

Stable Safe +44 (0)7500 091650

www.stable-safe.com

www.equestrianvision.co.uk a

Horse First Ltd +44 (0)2830 848844 www.horsefirst.neta

Mirrors for Training +44 (0)1902 791207

www.stormsure.co.uk a

www.equiami.com

Horse Health Trade +44 (0)2380 814360

New Equine Wear +44 (0)1172 303700

www.taurusfootwearandleathers. co.uk a

EquiAmi Ltd +44 (0)1584 891049 Equine Management +44 (0)1825 840002

www.equineman.com a

Equisafety Ltd +44 (0)1516 787182

www.equisafety.com a

Exo2 +44 (0)1335 372600 www.exo2.co.uk

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com a

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

Friendship Estates +44 (0)1302 700220

www.friendshipestates.co.uk a

Fynalite +44 (0)1789 764848

Cox Agri +44 (0)845 600 8081

Gain Horse Feeds +44 (0)7912 197000

Creative Equine Marketing +44 (0)780 3728646

Global Herbs +44 (0)1243 773363

www.coxagri.com a

www.gainhorsefeeds.co.uk a

www.creativeequinemarketing.co.uk

www.globalherbs.co.uk

Dodson and Horrell +44 (0)1832 737300

Golly Galoshes +44 (0)7585 557775

www.gollygaloshes.com

Grays of Shenstone +44 (0)1543 483344

www.dogrocks.co.uk a

www.graysofshenstone.co.uk

www.DurangoBoot.com

www.nuumed.co.uk

Durango +1 740-753-1951

Hilton Herbs Ltd +44 (0)1460 270700

www.littlemaxshavings.com

Silvermoor +44 (0)1665 602587

Merial Animal Health Ltd +44 (0)1279 775858

www.clippersharp.comt

Dog Rocks +44 (0)1628 822 243

Hemp Technology Ltd +44 (0)1986 835678

www.likit.com a

Horsefair +44 (0)1264 811425

www.fynalite.co.uk

www.dodsonandhorrell.com a

www.haroldmoore.co.uk a

Griffin Nuumed +44 (0)1458 210324

www.horsefair.co.uk a

www.horsehealthtrade.co.uk

Horses with Attitude +44 (0)1274 852139

www.horseswithattitude.co.uk

Horseware Ireland +353 42 9389000

www.horseware.com

Horslyx +44 (0)16973 32592 www.horslyx.co.uk

Hucklesby Associates +44 (0)1362 696309

www.hucklesbyassociates.co.uk

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334 www.rockall.info

Jack Murphy +44 (0)1768 867590

www.jackmurphy.co.uk

Kate Negus +44 (0)1249 740590

www.katenegus.com a

Keratex +44 (0)1373 827649 www.keratex.com a

Kevin Bacon’s +44 (0)1296 662473

www.merial.com

www.mirrorsfortraining.co.uk a www.newequinewear.co.uk

Toggi +44 (0)113 2707007

www.parkgateequestrian.co.uk

www.toggi.com

Parallax Plastics Ltd +44 (0)115 966 3836

Top Paddock +44 (0)1469 563995

www.parallaxplastics.co.uk

Pellet Beds +44 (0)1789 761333 www.pelletbeds.com

PelGar +44 (0)1420 80744 www pelgar.co.uk

Pfizer Animal Health +44 (0)1304 616161

www.LifeDatalabs.com

www.trelawneequine.co.uk aa a

Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk

www.presspoint.co.uk a

Virbac Animal Health +44 (0)1359 243243

PressPoint +44 (0)1953 851513

www.vetericyn.com aa

Rima Exports +91 972 1504005

www.equimax-tabs.com a

rimaexport@gmail.com a

Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com a

Rockall +44 (0)121 5558334 www.rockall.info a

Saracen Horse Feeds + 44 (0)1622 718 487

Life Data Labs Inc +1 256 3707555

Trelawne Equine Ltd +44 (0)8442 578585

Vetericyn +353 91 796896

Kozi Kidz +44 (0)1302 746680

enquiries@letstalkhorses.co.uk a

www.top-paddock.co.uk a

www.wormingyourhorse.info a

Rockies +44 (0)1606 595025

Lets Talk Horses + 44 (0)1953 850678

Taurus Footwear and Leathers Ltd +44 (0)1328 851432

Parkgate Equestrian +44 (0)1306 631374

www.kevinbacons.co.uk

www.kozikidz.co.uk a

Stormsure +44 (0)3333 441500

www.rockies.co.uk a

www.saracen-horse-feeds.co.uk a

Seaquim +353 (0)8623 64609

www.seaquimequine.net

Science Supplements +44 (0)8456 800606

www.sciencesupplements.co.uk

W F Young, Inc +001 413 526 9999

www.absorbine.co.uk a

Wahl +44 (0)1227 740555 www.wahl.co.uk a

Westgate EFI Ltd +44 (0)1303 872277 a Westgate Labs +44 (0)1670791994

www.westgatelabs.co.uk aa

Worklite Ltd +44 (0)1279 418052 www.work-lite.com a

Your Gift Horse +44 (0)1454 510102

www.yourgifthorse.com a

To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

A sixth insertion is then added free of charge, producing a net cost of just £16.60 each.

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Equestrian Business Monthly | November 2013 www.ebmonthly.co.uk

“From small acorns great forests grow�

www.sherwoodforest-uk.com

November 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

TEL: +44 (0) 115 942 4265

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