Equestrian Business Oct 2015

EQUESTRIAN www.ebmonthly.co.ukuk

Bringing buyers & suppliers together

Oct 2015 Issue 159

Let’s talk products

Warm up with winter rugs Inside...

Seasonal feed

Expert advice for winter

5 Minutes With…

Mark Bryan from Black Country Saddles

Xmas Gift Guide

2

View our brand new Collection now on line www.sherwoodforestltd.com

Equestrian October 2015 Business www.ebmonthly.co.uk

Inside this issue...

4 News

The latest industry round up

10 Career Insights Opportunity knocks

45 Business Matters A global economy

11 Launch It

Brand new to the market

14 Winter Feeding Changing the menu

24 trade

Fair Review

Spoga horse autumn a success

24 off the shelf

Get ready for Christmas with our guide to gifts

36 What to Stock

Biosecurity and pest control

40 Let’s Talk

48 Ken Lyndon-Dykes A shocking event

49 Suppliers Directory

Contacts at a glance

50 Interview

Five minutes with Mark Bryan from Black Country Saddles

Products

Winter rugs

EQUESTRIAN Managing Editor

Production

Vanessa Britton Vanessa@ebmonthly.co.uk

Allison Kemp +44 (0)1953 852946 allison@ebmonthly.co.uk

Content Editor Cathy Wood +44 (0)1953 852941 editorial@ebmonthly.co.uk

Advertising Sales

Accounts Mel Boggia +44 (0)1953 852935 creditcontrol@ebmonthly.co.uk

Sharon Long Design +44 (0)1953 852931 Carra White advertising@ebmonthly.co.uk carra@ebmonthly.co.uk

Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

Equestrian Business, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK

enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Front cover image: Guardian Equestrian’s Fence Buster Rug

EQUESTRIAN

BUSINESS

2016

Forward features

Available NOW To request a copy email enquiries@ebmonthly.co.uk October 2015 www.ebmonthly.co.uk

Equestrian Business

3

uk news A round-up of the UK’s equestrian trade news

If you have some news you’d like to share email us at: editorial@ebmonthly.co.uk or tweet@EBMonthly

FORWARD FEATURES November ❚ Winter ailments ❚ Keeping the customers warm ❚ Let’s Talk Products: winter jackets

❚ Licks, treats & toys

December ❚ 2015 Bestsellers/

2016 Sneak Preview

❚ Hoof & Leg Care: Winter Focus

❚ Let’s Talk Products: Short Boots

NOPS stands alone

T

he highly successful NOPS scheme, set up in 2009 to help reduce the risk of naturally occurring prohibited substances in equine feed, is set for key administration changes that will see it continue to grow and develop its international presence.

From February 2016, the scheme, currently run as an appendix to the Agricultural Industries Confederation’s (AIC) UFAS/ FEMAS Code (Universal Feed Assurance Scheme/Feed Materials Assurance Scheme), will become a stand-alone code run solely by the British Equestrian

Trade Association (BETA).

As part of the review process that accompanies the change, the list of naturally occurring prohibited substances is likely to be amended, with additions and one notable deletion currently being considered. The final list will be published following discussions with the British Horseracing Authority (BHA).

Chris Gordon, chairman of the BETA NOPS Working Party, says: “Although the assurance schemes with NOPS as an appendix had been a great success, the revised NOPS Code controlled fully

by BETA will better serve both

Countrywide opens store in Shrewbury

www.ebmonthly.co.ukuk

July 2015 Issue 156

EQUESTRIAN www.ebmonthly.co.ukuk

let’s talk products

Jodhpurs, breeches & over trousers Inside...

product watch

Bringing buyers & suppliers together

grooming & coat care

EQUESTRIAN www.ebmonthly.co.ukuk

Eye catching items

Stock tips and advice

Bringing buyers & suppliers together

Aug 2015 Issue 157

cARR & dAy & mARTIN 250 years

Sept 2015 Issue 158

Diversification

Bulking up Sales Inside...

seasonal supplements A fast moving market

caring for veterans

Health & diet advice

30

yEARS of fyNAlITE

Let’s taLk products

Yard tools and equipment Inside...

brilliant bedding

Market trends & product development

product watch

ASk ThE ExpERTS

New on the market

Our media pack and a full list of features for 2015 is available.

To get your hands on either of these, email: allison@ebmonthly.co.uk Furthermore, give us a call and see what we can do for you over the next 12 months.

4

Exciting times ahead for Aviform

E

EQUESTRIAN Bringing buyers & suppliers together

existing and future BETA NOPS companies and enable the trade association to grow and expand the code internationally,” All companies wishing to be audited to the BETA NOPS Code in future will need to have evidence accreditation to one of the recognised HACCP (Hazard Analysis and Critical Control Point) based assurance schemes in place. BETA will supply a list of these in due course. It is expected that the scheme will continue to be audited by Kiwa PAI, one of Europe’s leading accredited food product certifiers. The current NOPS Appendix will continue to operate normally until the new code is issued.

Equestrian October 2015 Business www.ebmonthly.co.uk

S

eptember 12 saw the grand opening of the new Countrywide Country store take place at Sundorne Retail Park in Shrewsbury; with thousands of country lovers turning up to enjoy the activities of the day, including the ribbon cutting and interactive animals’ corner. The event was a huge success, with a large number of shoppers taking advantage of the exciting opening offers.

Over the grand opening weekend,

shoppers were able to benefit from various offers across big brands, like a better than half price deal on selected Hunter wellies. They also took advantage of a 20% off voucher which had been circulated by post and in the local press prior to the store’s grand opening. Hundreds of people signed up to Countrywide’s loyalty scheme, Countryclub, which gives people points on purchases they make in store and online.

quine supplement manufacturer Aviform Ltd has moved into larger premises in Wymondham, Norfolk.

“We are so excited with this move as it signals a new era for Aviform,” says managing director, Robin Rodger. “We had grown so much, that the time was right to find new and larger premises.”

With double the floor space from the old premises, Aviform now boasts multiple processing rooms, extensive storage for raw materials, and spacious offices over two floors. “We have not only invested in state of the art equipment for the new premises but we are looking to invest in the local economy by employing more staff over the next few years,” added Robin.

Aviform’s new premises

news

Busy year for Society of Master Saddlers

T

his year’s Society of Master Saddlers’ AGM took place in Newmarket – a fitting location with its history and heritage in the racing world.

A busy year saw membership standing at 452, with 349 of those based in the UK and 103 overseas. Within the membership are 268 Registered Qualified Saddle Fitters and a new category of Master Bridle Maker has recently been introduced.

The day started with AGM matters including a report from President Peter Wilkes who described his year as full of variety and a year when he achieved ‘some but not all’ of his initial goals. “As a society we are certainly becoming more open and we need to continue that journey.

I truly believe moving forward there are a lot of new changes about to happen for the good of the industry,” he said.

With the aim of reaching new highs when it comes to awareness of the work carried out by the SMS, a busy calendar of events has been organised to benefit both members and horse owners over the last year.

Chief Executive Hazel Morley said: “Our biggest event this year has been the premier and release of our film ‘The Mysterie of Saddlery, from Hide to Horse.’

The premier took place earlier this year at the Barbican and the DVD is now available.

The film will be shown regularly

E

Incoming President Laura Dempsey with new Vice President Ken Lyndon-Dykes

on Horse & Country TV from November.

“Our saddlers proved their talents once again at this year’s national saddlery competition.

Generously hosted by the Worshipful Company of Saddlers, to whom the SMS is very grateful, the event was well supported and the evening prize giving was standing-room only.

“The SMS, with the help of Kay Hastilow and Mark Fisher, has run two one-day courses for ACPAT members to give them an insight into what is involved in saddle fitting and to encourage more co-operation between the professions. We are also working with BEVA to establish closer working relationships between

vets and saddle fitters.”

During the AGM, Hazel presented retiring Membership Support Officer, Neil McCarraher with a bronze horse’s head to mark his many years of support and work for the society. The AGM saw the appointment of Laura Dempsey as new President of the SMS with Ken Lyndon-Dykes stepping into the Vice President’s role. Wellknown throughout the industry, after many years as a Master Saddler and Qualified Saddle Fitter, Laura is also an expert in the side-saddle world.

Laura will work closely with the Chief Executive, Hazel Morley, and the Executive Committee, along with the sub-committees over the coming year.

Rose-tinted haylage

S

ilvermoor Haylage is participating in the national Pink Haylage Bale initiative and has made over 100 haylage bales wrapped in pink plastic for sale to horse owners, stables and livery yards.

100% of the proceeds will be donated to cancer charities.

Having seen the success of similar initiatives in New Zealand, Gemma Vernon, of Grange Farm, Styyup, Doncaster, set about contacting haylage wrap manufacturers Volac. She explained the initiative and persuaded them to manufacture

Easibed rewards loyalty

rolls of pink wrap which was made available through network of distributers across the UK. For each roll of pink wrap Volac donate £4.00 to cancer charities.

Haylage and silage producers across the country have jumped on board with the pink wrap selling out completely and perfectly pink bales popping up all over place.

Silvermoor Haylage is delighted to be involved in the scheme.

Managing director Ralph Thompson said: “When we saw the pink hay bales page on

facebook we could see it was an ideal way for us to support two charities which are significant to us. Rather than donate a proportion of sales price we wanted to take it to the next level and made the decision to donate the total sales price to our two chosen charities; Breast Cancer Care and Charity Project 15 in 15 – Let’s Challenge Cancer. Every life will be touched by cancer in some way at some point, we hope that this small contribution will help in the fight against this terrible disease.”

quine bedding specialist easibed is excited to share the launch of its easi-token reward scheme.

To celebrate 15 years of producing quality bedding, easibed has introduced a collectable token into the new design of its 20kg bale which will allow collectors to redeem a whole host of easibed goodies.

The easi-token is located on the back of the bale and can be cut out, collected and used to claim easibed gifts and rewards including easibed merchandise. easibed has launched this fantastic opportunity as a way for the company to thank its loyal customers for using their bedding.

All the latest information about new token offers, competitions and flash rewards will be available through the company’s social media pages and website, which will act as the main focal point for token updates.

Claire Hayward, product sales manager at easibed, said: “We are really excited to be offering up the chance for people to get their hands on some easibed merchandise by collecting our new tokens. It will be a great way of saying thank you to people for using easibed.”

Cruelty free

G

HS Direct has been certified cruelty free under the Cruelty Free International Leaping Bunny programme – the only international guarantee against animal testing in a company’s own brand products.

GHS Direct specialises in manufacturing an extensive range of animal care products, supplying concentrate disinfectants and detergents that are suitable for most animals. Donna Piercy from GHS Direct says: “We are thrilled that Cruelty Free International has certified our cosmetics, animal grooming and household ranges as cruelty free with the Leaping Bunny programme. Being certified with the Leaping Bunny gives our customers the confidence to know that no animals will suffer in tests for our products.”

October 2015 www.ebmonthly.co.uk

Equestrian Business

5

news

Dangers to vets examined at BEVA Congress A

t the recent British Equine Veterinary Association (BEVA) Congress which took place on September 9-12, BEVA announced that it is working with other major veterinary bodies in the UK to address the injury risks posed to equine vets. The move follows the shocking results of the 2013 survey on work-related injuries in equine practitioners in the UK. This revealed that being a horse vet may carry the highest risk of injury of any civilian occupation in the country, beyond even that of a fire fighter.

Representatives from BEVA, the BVA, RCVS, VDS, vet school equine department heads, major equine veterinary practices, together with survey authors, attended round table discussions.

Subsequently they have drawn up a consensus statement to pinpoint the major obstacles and key objectives to minimise the risk of workplace injury to equine vets.

Mark Bowen, the newly appointed President of BEVA said: “There is a clear need to establish

safer systems of work, and education of the profession and other animal handlers. A key for longevity of future safety is the training of veterinary students and newly qualified equine veterinary surgeons. This will help ensure they are aware of the most risky procedures and the methods they should employ to remain safe as reasonably practicable while working with horses.”

Also at BEVA Congress, outstanding achievers in equine health and welfare were celebrated, with the BEVA Equine Welfare Award, sponsored by Blue Cross, being presented to Miss Johanna Vardon MBE, founder and owner of The National Foaling Bank in Shropshire.

The BEVA Richard Hartley Clinical Award was given to Professor Paddy Dixon for “A long-term study on the clinical effects of mechanical widening of cheek teeth diastemata for treatment of periodontitis in 202 horses (2008-2011)” by PM Dixon, S Ceen, T Barnett, JM O’Leary, T

Parkin, S Barakzai. The article was published in January 2014, Volume 46 of Equine Veterinary Journal (EVJ).

The BEVA Trust Peter Rossdale Equine Veterinary Journal (EVJ) Open Award was presented to Dr Andrew van Eps for the paper “Continuous digital hypothermia initiated after the onset of lameness prevents lamellar failure in the oligofructose laminitis model” by AW van Eps, CC Pollitt, C Underwood, CE Medina-Torres, WA Goodwin, JK Belknap. The article was published in September 2014, Volume 46 of the EVJ. Another celebration at BEVA Congress was the award of honorary membership to BEVA given to Katherine Kissick, a Registered Veterinary Nurse (RVN) from Alderney. This is in recognition of her career spent developing the profession of equine veterinary nursing.

Kathy Kissick qualified an RVN in 1983 and following a period in small animal practice embarked on a teaching career that

embraced her lifelong passion for horses. As Head of the School for Veterinary Nursing and Farriery at Myerscough College she was a driving force in developing degree courses in farriery and veterinary nursing and the inclusion of equine modules.

Kathy has a long association with the Royal College of Veterinary Surgeons (RCVS). Initially she was a nursing examiner and then an RCVS Council member before taking up the position of Chair of the Veterinary Nursing Council.

She has numerous publications and media presentations to her name including regular appearances in Animal Hospital.

Kathy now lives on Alderney where she works as a nursing locum and is a trustee of Alderney Animal Welfare. She remains a consultant to Myerscough on Veterinary Nursing Ethics and the farriery Train the Trainer award.

Mark Bowen said: “Equine veterinary nursing has always been an integral and vital component of our equine veterinary profession. Thanks in large part to Kathy’s tireless endeavour it is now formally recognised as such.”

useful tool for customers, to give them the chance to get to

know us and our products a little better.”

New look Nuumed

N

uuMed has launched a brand new website to coincide with its 25th anniversary of trading.

The new website is fully responsive, meaning that it can be easily viewed on tablets and mobile devices. In addition, it has a news section, blog, easy to navigate online store with current products available, and will be regularly updated with new products, news and special offers.

The new site also gives people the

chance to review products and leave their feedback on the site.

This exciting, fresh new website can be found at www.nuumed. com. “We’re very proud to be celebrating our 25th anniversary of trading this year, but do also appreciate that it’s important to move with the times and adapt to new ways of doing business using technology,” says Rosie Pocock, managing director of NuuMed. “We are very proud of the website – we hope it proves itself as a

New distribution for Mountain Horse

M

ountain Horse will take over the distribution of its products throughout the UK and Eire, taking over from Horsemasters Distribution Limited. Horsemasters Distribution’s Lucy Ward has decided to take on new challenges after many years at the helm and successful

6

Equestrian October 2015 Business www.ebmonthly.co.uk

expansion of the brand in this country.

Bertil Sjosward, MD of Mountain Horse in Sweden would like to pay tribute to Horsemasters and in particular to Lucy and her husband Nick who have been dedicated and visionary in all things Mountain Horse. He says: “Without both Nick and Lucy

Mountain Horse would never have been so successful in the UK and Eire and we hope to do justice to all they have achieved and we will do our utmost to continue their good work. The close relationships forged over the years with consumers and retailers alike are something that we hold dear.

Lucy will remain as a consultant

in order to ensure a smooth handover. We will be returning to the BETA Trade Fair in 2016 and invite as many customers old and new to visit us and see our strong new collections and striking new image.”

To place an order for Mountain Horse products contact +46 300 566 200 info@mountainhorse.se

October 2015 www.ebmonthly.co.uk

Equestrian Business

7

8

Equestrian October 2015 Business www.ebmonthly.co.uk

October 2015 www.ebmonthly.co.uk

Equestrian Business

9

Career insights

Opportunities

Emma Warren from HiHo is the Queen Bee at this bustling company.

In the hot seat…

Q A

John Davies

What is your job title and what does it entail?

Well, we’ve always had alternative job titles at Hiho, so we have the Countess of Contentment for Customer Service and the Duchess of Sterling for Accounts. I’m the Queen Bee because I’m always buzzing around and hatching ideas!

On a day to day basis I get involved in all sorts of things – it could be working up marketing campaigns, talking about the website, talking to customers, designing jewellery, looking through the accounts or just drinking tea and thinking! We have a great team here at Hiho and I love my job.

Q

What route did you take to this career?

A

That’s a good one! I started off in the food production business and then moved across to manufacturing businesses, so I couldn’t have been doing things that were more different from now. I started working with Hiho quite a few years ago now and really enjoyed being involved in the business – I love going out and visiting the shows and thinking about what pieces our customers might like next, no two days are ever the same!

Q A

What is the best part of your job?

Working with the Hiho team; we’ve got some great people working with us, both as employees and external support services like PR and social media – they’re all very talented at their jobs.

On the move…

Q A

What is the worst part of your job?

Making myself sit down and focus on one thing – there’s always too much going on!

Q A

How would you advise other people who wish they could do a similar job?

Whether you’re working for someone else, or running your own business, always try and do something you love doing.

You’ll be happier, so as a result will do a better job and will be nicer to be around – no-one likes a grumpy moaner!

Q A

If you could do any other job in the world, what would you do?

Chief chocolate taster for Lindt!

Tad Antonias

Tad Antonias joins the team at Dodson & Horrell as key account manager for retail and wholesale focusing on the South East territory. Tad previously worked for Mars Petcare which has given him invaluable experience for his new role.

Lee McGowan has also joined Dodson & Horrell as sales development manager for Scotland. She has worked in sales for a number of high profile companies including Glaxosmithkline, Coca Cola and more recently for Burns Stewart Distillers.

Jill Paget

Equiform Nutrition welcomes Jill Paget as company accountant. She was previously a management account at Genus for seven years and has spent 17 years within the finance sector. When Jill is not at work she enjoys spending time with family and her 5 horses. Jill has kept horses for 14 years and so has a wealth of knowledge that she will be bringing to the company.

Jenni Bishop

Jenni Bishop also joins Equiform Nutrition as sales advisor/administrator.

She has a breeding background having spent three years at Twemlows Stud Farm helping within the office and the resident veterinarian.

She has an honours degree in Equine Science and brings this expertise along with her passion for nutrition to Equiform Nutrition.

A393 PR and Marketing Opportunity - Senior - W Midlands Pinstone Communications is a leading full service agricultural PR and marketing consultancy working specifically with its very diverse, and growing, portfolio of high profile agricultural and land based clients.

They are seeking a driven and ambitious candidate of graduate calibre, with at least three years’ experience in a PR or marketing role at not less than Account Manager level. This is an exceptional career opportunity within a small, friendly team environment based in glorious rural north Herefordshire.

A452 Territory Sales Manager North – B2B De Lacy Executive is seeking a B2B Territory Sales Manager to manage existing merchants and identify new ones in the north. Our client supplies via the merchant trade a range of equipment to farmers and others in the rural community. Key Responsibilities: Develop positive business relationships with new and existing customers; key account management; keep abreast of market developments and inform management; travel extensively within the territory; assist in marketing campaigns.

G204 Trainee Ruminant Sales South West We are seeking a trainee ruminant sales specialist. This is an excellent opportunity for someone to make the move from practical farming to the commercial side of the industry.

This role will suit a herds person or herd managers who are sufficiently confident to meet dairy farmers and knowledgeably discuss nutritional requirements. The successful applicant will be expected to cover a territory of SW England - Devon and Cornwall.

G233 Feed Sales Account Manager – Yorkshire We are seeking an ambitious person to become a Farm Feed Sales Account Manager for an officebased opportunity in Yorkshire. The successful candidate will be the main link between the company and all farmer accounts allocated to the role. You will work in close association with the Sales Manager and Field Sales Specialists.

Find out more about these jobs and others in the Equestrian and Agricultural sectors by emailing johndavies@delacyexecutive.

www.delacyexecutive.co.uk johndavies@delacyexecutive.co.uk 10 Equestrian October 2015 Tel: 01885 483440 www.delacyexecutive.co.uk Business www.ebmonthly.co.uk

launch it

Super Concentrated Calming Balancer from Blue Chip Blue Chip’s new Super Concentrated Calming Balancer launch was so popular that the company had to extend the original 200 tub offer by an extra 100 tubs!

K

nown for being at the forefront of modern nutrition, Blue Chip used advances in manufacturing processes and research into optimum feeding techniques to create the first super concentrated calming balancer in a tub. With all the advantages of

a superior quality feed balancer combined with ingredients that have been shown to help horses become calm and settled, this revolutionary product is so nutrient dense that it is sold in 3kg tubs which are ideal to stack on shelves and handy for customers to carry home.

Blue Chip Super Concentrated Calming Balancer contains no whole-cereal or molasses, so it is low in sugar and starch, containing optimum levels of vitamins, minerals and nutrients, a complete hoof and respiratory formula, along with nucleotides.

Nucleotides aid nutrient absorption, recovery rates and immune response. Horses can become easily stressed and stress causes the gut flora to become unbalanced, resulting

in excess pathogenic bacteria but feeding a probiotic is a natural way to re-balance the gut, this helps horses to feel more settled and relaxed. Blue Chip Super Concentrated Calming Balancer contains a probiotic yeast to help soothe the digestive system, along with an easily absorbed form of magnesium combined with L-tryptophan and camomile all renowned for their calming properties.

With generous profit margins and an RRP of £24.95 Blue Chip Super Concentrated Calming Balancer meets the customers’ needs whilst being economical to feed, handy to carry and easy to store. A tub lasts the average pony two months and the average horse one month.

Find out more at www.bluechipfeed.com or contact Blue Chip on +44 (0)1142 666200

October 2015 www.ebmonthly.co.uk

Equestrian 11 Business

launch it

Agrobs Pre Alpin equine feed makes its mark in 2015 Sole UK distributor Red Rufus Ltd is looking for stockists of this popular German feed range.

L

aunched in the UK by Red Rufus Ltd, Agrobs Pre Alpin feeds are 100% natural and pure forage based feeds from the Bavarian Alps in Germany.

These unique feeds are highly nutritious and palatable with low sugar and starch. No chemicals or pesticides are used on Agrobs crops and no preservatives, mould inhibitors, additives, binders or fillers are used in any feeds.

Agrobs Pre Alpin is an outstanding natural feed and guarantees top quality nutrition.

Agrobs’ unique production and drying methods retain 86% of the nutritional value of the forage used in the feeds. The extensive range of products gives every owner the opportunity to feed as nature intended without compromising performance and energy. There are also special

feeds for geriatric horses with chewing difficulties.

These are ideal feeds for every horse, even those with feed sensitivities and gut issues, as they do not contain soya, alfalfa, molasses or vitamin and mineral premixes. The product range is equally suitable for horses with EMS (insulin resistance), PPID (Cushings), laminitis, PSSM, respiratory problems, and those recovering from illness or surgery.

Discover this award winning, leading feed for your customers at www.red-rufus.co.uk Red Rufus is the sole UK distributor and urgently needs more nationwide stockists to service the rapidly expanding customer base across the UK.

What are the benefits of being a stockist? ❚ Feeds have long shelf life, most products are one year from purchase. ❚ 15 miles exclusivity zone from your store’s postcode. ❚ ‘Happy Guarantee’ – if any purchased stock is not selling, we are happy to exchange or

❚

❚

refund any items up to three months prior to best before date providing the items are in a re-saleable condition.

Introductory samples and literature for your store.

Helpline for you and your customers who require feed plans or have questions about Agrobs feeds.

Find out more by calling Michelle or Ruth on +44 (0)7923 574769 or email michelle@red-rufus.co.uk

New look packaging Honeychop’s Chopped Oat Straw has had a makeover and boasts exciting new packaging to tempt customers.

H

oneychop’s Chopped Oat Straw is a straight high fibre feed which is cleaned and dust extracted, a pure natural product with nothing added. It has been part of the Honeychop range for a while, but due to increasing demand

12 Equestrian October 2015 Business www.ebmonthly.co.uk

the company felt it was time for the packaging to do the product justice.

Do you ever get asked for chaff with no oil, no soya and no sugar?

Then Honeychop Chopped Oat Straw is the answer! It is a ‘Free From’ product and it is free from almost everything so suitable for horses, ponies and donkeys with intolerance and those with or prone to laminitis. It is perfect for natives and ideal for overweight horses, ponies or donkeys, and those that maintain their weight easily.

“Made using only oat straw from our selected assured farms, we can assure every bag is of a consistent high quality. The unique manufacturing process means that the oat straw is screened and cleaned to remove all small fine particles and dust, leaving only a clean, bright soft oat straw chaff for your horse or pony,” says Honeychop.

It is the perfect product going

into the winter to help equines shift those extra unwanted pounds they have gained over the summer months. It is high in fibre but very light in calories with no added sugar and low in starch.

When managing weight loss for equines suffering from laminitis and equine metabolic syndrome, vets recommend that calories need to be reduced to encourage weight loss; also the non-structural carbohydrate (NSC) content of the diet needs to be less than 10%. Honeychop Chopped Oat Straw has a NSC of 2.2% making it the ideal feed for those needing to lose weight.

Its golden colour and soft texture makes it visually appealing and highly palatable. It is the lowest calorie fibre feed in the Honeychop range and can be

used as a partial hay replacer, simply by exchanging the weight of hay with the same weight of Honeychop Chopped Oat Straw.

Being a short chop it prolongs eating time, aids good digestion and keeps horses occupied for longer.

Find out more at www.honeychop.com For all stockists and agent enquiries call +44 (0)1359 230823

launch it

Design developments from Derriere Following on from the success of Derriere Equestrian, there have been further design developments with the launch of new designs and colours. Exciting times for the business and even

D

erriere has reached its first year anniversary and the company is on the eve of launching new products to the range. Having seen all styles sell outstandingly well in white, black and purple, buyers are eagerly anticipating the launch of the Performance Panty, Performance Padded Panty and The Derriere Thong in a beautiful and carefully colour selected ‘nude’. Together with this new colour development

is the launch of the new nude/ purple jacquard that features a soft, comfortable all way stretch finish.

As part of the launch concept, Team Derriere has been working towards the development, performance testing and bringing to market a world leading Riders Sports Bra. Having finalised designs, fabrics, detailing and garment furniture the technical team at Derriere are working hard

to put the products through their final product testing with riders and runners around Europe. The feedback is outstanding and the product efficacy reports are superb. A key focus in the design on this garment has been style, functionality, compression and encapsulation.

Derriere has achieved the optimal combination of encapsulation and compression characteristics in the sports bra, to control vertical breast displacement, therefore protecting against irreversible damage to Cooper’s Ligaments.

The innovative strap cushions and racer back orientation contributes to the most comfortable and

effective bra for the horse rider. The overall experience is enhanced by the wicking effect of the fabric and the usage of breathable mesh within the garment to keep the rider dry.

The Derriere Equestrian product range fills a gap in the market globally for effective, elegant, high quality, performance tested and proven sporting undergarments for both the male and female rider. The products are of outstanding quality and design and without a doubt assist many riders across the globe in all equestrian disciplines to achieve a more comfortable and effective seat.

Find out more at www.derriereequestrian.com For all stockists and agent enquiries call +44 (0)1386 853039

A UK first for New Meadow Bizzy Bites Grass Haylage An equine specific teether is brand new to the market and is an excellent addition to the stable toys sector.

I

f you’re looking for something new to stock on your shelves then take a look at new Bizzy Bites. This stable product is the first equine specific teether in the UK which also functions as a three-in-one stable toy aimed at alleviating crib biting and wind sucking. With a unique multi functional design, the toy can be attached to the wall, hung from the ceiling or simply placed on the floor for the horse to use.

The textured wings provide an interesting surface for the horse to play with and chew whilst the innovative mint sponge inserts hold the horses interest long after the lick has finished.

Developed with leading equine nutritionists, the lick is made from all natural ingredients and has been designed to have a solid consistency which can last for many weeks, although refills are sold separately.

Bizzy Bites is a long lasting, healthy and fun option for horses in the stable or field.

Baillie Haylage has introduced a new product to its ‘handy’ bale range.

B

aillie Haylage has produced premium quality consistent haylage for the last 20 years in large and small bales. The Lincolnshirebased company supplies dust free, naturally grown haylage with no additives, to professionals and amateurs, from the smallest Shetland up to group winning racehorses. In addition to the Ryegrass, Ryegrass and Timothy mix and High Fibre haylage, Baillie Haylage has added a new Meadow Grass haylage to the ‘handy’ bale range - a soft palatable lower energy haylage suited to horses

and ponies in light work. Ideal for laminitics, convalescents and veterans with a softer texture to encourage the fussy eater, this dust free forage has well documented respiratory benefits.

The Baillie Haylage ‘handy’ bag is packaged in a manageable size bag, which will last the average horse for two days. The carefully selected meadow grass varieties are chosen specifically for their lower sugar and increased palatability, the grass is professionally supervised throughout the growing stages for a guaranteed healthy feed for the healthy horse.

Find out more at www.bizzybites.co.uk

Find out more at www.bailliehaylage.co.uk

For all stockists and agent enquiries call +44 (0)1494 590434

For all stockists and agent enquiries call +44 (0)1472 398696 October 2015 www.ebmonthly.co.uk

Equestrian 13 Business

Winter feeding feeding

Change the menu as the clocks go back As winter approaches your customers’ feed requirements will change. Leading feed specialists discuss the factors that trigger dietary changes and how retailers can make the most of the increase in demand.

C

learly demand for feed and a change in the type of feeds required will come as winter arrives, but exactly when this will happen really depends on the weather – and as Britain’s seasons seem to vary wildly each year, this is difficult to predict. “Weather plays a major factor with feed orders,” says Susie Blackburn from Honeychop. “Traditionally January and February were the coldest months and there are less nutrients in the grass so owners tended to feed more, however the seasons are now not so clear cut and so we often have a very busy December as people are trying to get organised with shops being closed over the Christmas holidays.”

Dengie marketing manager Lisa Wilson says that Dengie usually sees an increase in orders when the clocks go back or when the first real cold snap occurs and advises: “Keeping an eye on the forecast is key as horse owners feed much more fibre when the weather is colder especially if there is snow around. Fibre feeds are a safe feed to use when riding is limited as they don’t increase the risk of problems if the horse

14 Equestrian October 2015 Business www.ebmonthly.co.uk

can’t be exercised.”

Will I’Anson of British Horse Feeds says that the general year round feed trend is that “UK sales dip slightly for the summer and then ramp up from September to April, however, this is very weather dependent.” Rachel Hornby from Horsehage agrees and adds: “The weather has a massive influence on the level of orders. Orders always increase during the autumnal period but a move to more wintery conditions can cause levels to increase rapidly. The change of the clocks

“The weather has a massive influence on the level of orders” often indicates a change in yard routine with many horses being stabled for the night which also brings about an increase in our orders.” It’s not even as straight forward as just a drop in temperature that triggers altered buying patterns, changing rainfall is also important and that is very difficult to predict. Susie Blackburn explains: “People often

assume that cold winters will mean more feeding and so an increase in feed sales, however past winters have shown that its the wet winters that have more of an impact on feeding as the horses are often removed from the wet and muddy fields and brought into stables.

The retailer will also need to have a good understanding of the type of client – if their clients are running professional competition yards then riding will continue as it is their livelihood. Over the past few years there has been an increase in leisure riders turning their horses away over the very cold and wet winter months – this also has a knock on effect on feeding.”

Changing yard routines

It is the change in routine that brings the change in demand for feeds and Sam Horrell marketing director at Dodson & Horrell says: “The winter months do see changes for many horses and

ponies – some are coming in and being stabled more, potentially getting ready for the hunting season, whereas others will have finished their competition season and will be in a period of low work and clearly their diets will need to reflect this change.

“If turned out, grass quality will be lower in the winter than summer and reliance on conserved forages increases along with the colder temperatures requiring more calories to help horses to keep warm. These changes can result in increases in digestive disturbances. Fibre is therefore important.” The recent BETA survey does show that fibre is recognised by consumers as the most important dietary component, and functional fibre feeding is now making significant sales increases.Rachel Hornby says: “It is really exciting to see owners becoming more aware of the importance of fibre in their horse’s diet and the effects it may have. A recent study investigating

t P ulp

i s t B ri t

ee

Be

sh

B

Just Fi-blocks are natural forages, in an easy-to-use compact form.

They are made using quality ingredients and are free from molasses, designed to encourage extended feeding time.

.. .. . .. .

High fibre Low in natural sugars No additives or preservatives No molasses or added sugars Compact easy-to-handle 1kg blocks Boredom breaker Can be used as a partial forage replacer Hydrating chop feed when soaked

www.justfeeds.co.uk

Tel: 01335 310061 info@justfeeds.co.uk Yew Tree Farm, Wetton, Ashbourne, Derbyshire, DE6 2AF October 2015 www.ebmonthly.co.uk

Equestrian 15 Business

winter feeding

“High-fibre rather than high-starch diets provide more energy for horses within work” the link between diet and equine behavior has shown that highfibre rather than high-starch diets provide more energy for horses within work.”

She adds: “The importance of providing forage with a known nutritional analysis is becoming more widely accepted particularly for those horses where calorie, starch and sugar levels require management.” For many, this means an increase in forage replacement products – not because their forage is necessarily poor quality, it’s just that bagged and labeled forage, chopped straw, alfalfa or fibre pellets are easy to gauge when adjusting the diet as nutrition levels are displayed on the packaging. One of the increasing problems being seen is more overweight horses with the accompanying medical conditions and these require very specific diets as Susie Blackburn explains: “We are seeing a big increase in customers requiring weight loss programmes for their overweight horses. These overweight horses or ponies are

16 Equestrian October 2015 Business www.ebmonthly.co.uk

often native or ‘good doer’ types and are often suffering from other conditions like laminitis, Equine Metabolic Syndrome or PPID. Owners are working with their vets and are requiring very specific diets. These horses are requiring management that can be divided into two areas – first weight loss and secondly a diet with a low non-structural carbohydrate (NSC) diet. To get hay with a consistent NSC level of 10% is extremely hard and often expensive as each batch of hay should be analysed. We are seeing a significant increase in sales of Chopped Oat Straw as an alternative to hay – it has a NSC of 2.5%, increased chewing time per kilogram compared to hay and it does not need to be soaked. Also it is very cost effective and we all know it is not cheap to own a horse! ” If hay quality and availability is poor this year in your area,

it is vital that you stock up on alternatives. Plus, think outside the box when it comes to fibre as many horses require more than just forage: fibre cubes, supplements and balancers will also be key products to stock to ensure the horse’s diet provides all the nutrition they need.

Common feeding requirements

“Owners can encounter many winter feeding issues from sourcing good quality forage to feeding elderly horses with comprised dentition,” says Rachel Hornby. “Many feed manufactures offer excellent on site or paper based training that can help prepare retailers for dealing with their customers problems.” The importance of the retailer cannot be stressed enough as many horse owners will ask for their advice and recommendations, so knowledgeable, well trained

staff will be an asset to any retailer and make the customer experience a positive one. You will probably find that many people have the same sort of problems and the most common feeding requirements for winter are firstly, for horses that need to maintain or gain weight and condition and secondly, those that need energy without overheating to account for reduced turnout but maintained workload. Will I’Anson says: “Weight loss is a common problem for a lot of horses over winter and it can be expensive for owners to provide the required diet for improvement of condition. Retailers can help owners to save money by simplifying feed regimes where possible and urging them to buy good quality feed which provides results and is therefore economical. Price concerns continue to be a problem; without doubt horse ownership

Fast Fibre® – suitable for laminitics

Fast Fibre® ➤ Low calorie, barley and molasses free, low starch and low sugar* ➤ Ideal for older horses and ponies, and those with poor teeth ➤ May be fed as a partial or complete hay replacement ➤ Super fast soak, in just 30 – 60 seconds ➤ Includes linseed for a glossy coat

For friendly and helpful advice, contact our award-winning nutrition helpline today 01362 822 902, email helpline@allenandpage.co.uk Quote Ad Reference: 4 laminitics

* When compared to traditional diets with comparative energy levels

www.allenandpage.com

October 2015 www.ebmonthly.co.uk

Equestrian 17 Business

winter feeding

Boosting sales

Here are some top tips to promote feed this winter…

Will I’Anson from British Horse Feeds: “Point of sale and free samples packs are good for attracting purchasers. It is very important staff have good product knowledge so they can advise customers correctly.”

Rachel Hornby from Horsehage: “Feed stock is often stored in warehouses or yards where it is not feasible for customers to browse at their leisure making it difficult for them to know exactly what products are available to them. It would be beneficial for both customers and retailers if the feed stock available could be clearly promoted in the store, possibly with a few bullet points about each individual product and the price. Many feed manufactures are happy to provide point of sale that may help display this information.

The use of websites and social media may be helpful in promoting a retailers’ feed stock range or any special offers available to customers.

Our website contains a trade page where pictures of all of our products are available to download for our retailers to use.

A feed focus day in store may

has dropped and cost is not all but some of the reason – this can be from a number of inputs, not just feed. Our products are designed to be economical and provide good value feeding solutions for your customers.”

Weight loss can be a problem for many reasons, including reduced turnout and nutrition levels in the grass, increased stabling causing stress and even a drop in temperature. Rachel Parrott, nutritionist at Allen & Page explains that a fibre diet is crucial for maintaining efficient digestion, which is key to helping horses keep warm: “Fibre is fermented in the hindgut, where a large population of microorganisms live. It is these microorganisms that carry out the fermentation process to produce volatile fatty acids, which the

18 Equestrian October 2015 Business www.ebmonthly.co.uk

horse uses as an energy source.

A by-product of fibre digestion is heat – supplying the horse with its own internal central heating system, which is obviously crucial during the colder months of the year. A lack of fibre is therefore a common reason, particularly in winter, for weight loss as the horse has to expend more energy keeping warm and maintaining body condition.

Customers should be constantly advised to ensure their horses have ad lib access to forage both in the stable and out in the field – as grazing is generally limited and lacking nutrition in winter, so supplementing with hay or haylage will boost fibre intake. For any horse with dental problems and unable to chew long forage, providing another form of fibre in their

diet is essential for warmth and energy – using a quick soak fibre provider that forms a soft mash and is suitable for use as a hay replacer is ideal.”

It is important to keep your best sellers in stock through the winter, but it is also worth investigating higher calorie feeds too. Sam Horrell says: “Pasture mix is popular throughout the

“Customers should be constantly advised to ensure their horses have ad lib access to forage” year and remains so throughout the winter months. However Build Up Cubes, Cushcare Condition and Sixteen Plus Mix/Cubes can expect to see significant increase over

be a great opportunity to invite your customers to meet representatives from the feed manufacturers and get advice and free samples on products available.”

Lisa Wilson, marketing manager at Dengie: “Retailers confident of their customers’ needs should stock feed products in line with requirements. Previous sales will be key to revealing best-sellers, so plenty of these should be ordered to ensure that customers have access to a regular supply of their favourite feeds throughout the winter.

Also make sure it is displayed clearly and in a visible location – not tucked away at the back of the store! Group the feed according to brand or type and flag up price per kg comparisons to make it as easy as possible for your customers to get best value – there’s a reason every supermarket does this! If a particular feed is on a special promotion, push the boat out and create an eye-catching display to secure as much interest and as many sales as possible.”

the period – this can in part be due to the drop in calorie content and the need to keep warm, something veterans and thoroughbreds are susceptible to, so these high quality conditioning feeds are perfect for the horses needs and are key sellers for retailers.”

Conditioning feeds and high oil feeds are useful as they provide the increased calories required without the bulk. This can be both more cost effective and more useful as a horse wintering out may only require one feed per day instead of two or three.

Sam adds: “We recommend that meals are kept to two scoops or less, and therefore to ensure that horses and ponies are receiving their required calories stocking space saving, calorie dense solutions such as high fat supplements (D&H Build & Glow), soya oil or supplements which are soya oil based. “

They’ll be coming from everywhere when they hear you’re stocking Dodson & Horrell

We offer a complete range of feeding solutions to suit your customers’ needs.

Contact us now to find out more about our range of horse feed

0845 345 2627 | www.dodsonandhorrell.com

HorseHage

for a healthy horse... and an easier life!

• Dust-free

• Highly compressed bales

• No additives

• Easy to handle

• Lower sugar than most hays

• No soaking required

• Consistent & guaranteed

• Splits easily into wedges

MARK WESTAWAY & SON LOVE LANE FARM, MARLDON, PAIGNTON, DEVON, TQ3 1SP TEL: 01803 527257 www.horsehage.co.uk

Saturday 10am – Easy to use, more time for riding.

Julia & Marvin with Alice & Sparky

BY APPOINTMENT TO HER MAJESTY THE QUEEN MARK WESTAWAY AND SON MANUFACTURERS OF HORSE FORAGE

October 2015 www.ebmonthly.co.uk

Equestrian 19 Business

winter feeding

on the shelf...

Here are some great ideas for winter feeds to promote, that suit a wide range of horses.

Great all rounder Speedi-Beet is a highly nutritious micronized (cooked) sugar beet pulp feed which provides an excellent source of digestible fibre and is suitable for laminitics. Due to its unique manufacturing process, Speedi-Beet can be soaked and ready to use in just ten minutes. Feed either cold, or as a warm mash in winter to help raise core body temperature.

RRP: £10.95-£11.90

www.britishhorsefeeds.com

No added sugar Dengie Hi-Fi Molasses Free is a low-calorie and starch fibre feed with no added sugar that is the perfect maintenance diet for leisure horses or good doers. It is made from chopped alfalfa and soft straw, alfalfa pellets, with a light coating of oil and real mint, and fenugreek for palatability. This popular high-fibre feed is packed with naturally occurring vitamins and minerals and is free from preservatives. It is available in 20kg bales and has an RRP: £12.89 to £13.49.

www.dengie.com

For older horses CushCare Condition is a ground-breaking feed which is ideal for horses needing a diet lower in starch and sugar.

High in protein and oil, Dodson & Horrell’s CushCare Condition is designed to promote weight gain and maintain muscle mass, providing the best nutritional support for older horses.

CushCare Condition provides calories whilst being lower in starch and sugar. Soya lecithin supports weight maintenance, fat digestion and absorption, whilst B vitamins and carnitine help the metabolism of fat.

The fibre choice Honeychop Senior is the perfect fibre feed for the older horse or pony. Packed in 12.5kg bags and made with only the finest Conservation Grade Oat Straw it contains alfalfa, mint and oil which all have known benefits to older horses and ponies. Honeychop Senior is the perfect fibre choice for the senior equine, being a short chop it decreases the need to rely so much on the teeth for cutting, which is great for those who suffer from poor oral health.

www.honeychop.com 20 Equestrian October 2015 Business www.ebmonthly.co.uk

www.dodsonandhorrell.com

Easy supplement The Field & Stable Block from Rockies can be fed in the stable, field or field shelter to provide an easy way to supplement the horse’s diet with important ingredients this winter.

Each 10kg lick contains minerals, trace elements and vitamins to allow the horse to top up on important micronutrients to help maintain health and condition. It has a light molasses coating to ensure palatability, but has an inbuilt hardness that’s created during manufacture to prevent excessive intake. Available in 10kg blocks.

RRP: £15.49.

www.rockies.co.uk

October 2015 www.ebmonthly.co.uk

Equestrian 21 Business

winter feeding

on the shelf continued...

It’s in the bag HorseHage is a dust-free bagged forage which is available in four varieties – High Fibre, Ryegrass, Timothy and Alfalfa – offering a choice to suit every type of horse or pony.

HorseHage does not contain any chemical additives, mould inhibitors, flavourings, molasses or inoculants, and both the High Fibre and Timothy varieties can be safely fed to laminitics as well as equines that are resting or convalescing.

It is packed into highly compressed bales which can be stored outside and splits very easily into wedges for netting up, making life easier for your customers.

www.horsehage.co.uk

A firm favourite ReadyMash Extra with its high levels of essential oils and milk powders is a firm favourite in the feed room, providing the high calorie levels required to help horses maintain body condition over the winter months. Designed to be fed soaked as a soft textured mash it is extremely palatable for horses of all ages, helping ensure sufficient water intake. With a high fibre content this makes it suitable for feeding to horses requiring a diet that is sympathetic on the digestive system. Containing essential vitamins, minerals and trace elements it will help ensure the horse is receiving a fully balanced diet.

rowenbarbary.co.uk

Keep it simple

Perfect for winter Allen & Page’s Fast Fibre is a barley and molasses free ‘quick soak’ feed that is ideal for the good doer or for horses who tend to become excitable even on low energy feeds.

It’s a must for any feed room, especially when good forage sources are limited and is also particularly useful for horses with dental problems as it can be used as a partial or complete hay replacer. In addition, as it’s high in fibre and very low in starch and sugar, it’s a great feed for those prone to laminitis and is the ideal choice for horses and ponies at rest or in light work.

www.allenandpage.com 22 Equestrian October 2015 Business www.ebmonthly.co.uk

Fi-block is made by compressing forage that is full of fibre and goodness into a compact block: no added sugars, molasses or additives, simply natural forage.

Feeding Fi-blocks emulates a horse’s natural instinct to graze, whilst keeping a stabled horse entertained for longer.

Horses bite and chew on Fi-blocks which is great for helping to maintain healthy teeth and gums.

Alternatively Fi-blocks make a hydrating moist chop when soaked in a bucket filled with approx. 4 litres of water, a convenient feed especially if travelling.

Fi-block is available in Alfablend or Meadowblend. justfeeds.co.uk/products/just-fi-block/

www.justfeeds.com

Natural Dust Free Grass Forage Looking for retail stockists across the UK

•

One of the largest producers of premium quality haylage in the UK

•

Now with a full range of 'Handy' bag haylage to suit the equestrian retail market

•

Analysed , every bag is guaranteed and fully traceable

•

Dust free, no additives, easy manageable size

01472 398 696 sales@bailliehaylage.co.uk

www.baillliehaylage.co.uk

NEED HELP WITH A FEEDING PLAN? Give us a call!

STOCKISTS Call for your local stockist

The foothills of the Alps in a feed bag

LOW IN SUGAR AND STARCH | NO SOYA, ALFALFA OR MOLASSES NO ADDITIVES, PESTICIDES, FILLERS OR BINDERS ALL FEEDS INCLUDE a blend of 60 grasses and herbs from the foothills of the Bavarian Alps PRE ALPIN WIESENCOBS

ALPENGRUN MUSLI

■ Premium hay cubes - the perfect basic feed for all horses ■ The production method preserves the integrity of the grasses ■ Highly nutritious and very low in starch and sugar. Can be fed soaked for ease of chewing

■ Innovation Product of the Year at Equitana ■ Substitute for cereal concentrate feed ■ Digestible energy of 9.87mj/kg with a total NSC of 9.7%!

■ Includes root vegetables, sunflower seeds, linseed, black cumin, apple pulp, marigold and cornflower blossoms, rosehips and raspberry

PRE ALPIN ASPERO

■ A free flow blend of 60 grasses and herbs ■ Lightly sprayed with cold pressed linseed ■ Ideal fibre length promoting chewing, salivation and digestion ■ Free of dust and mould, suitable for all horses

PRE ALPIN SENIOR

■ Lightly coated WITH cold pressed linseed oil ■ Designed for horses with chewing difficulties ■ Fibre length of 3-20mm, eliminating the chances of choke ■ 100% hay replacer and will give the total raw fibre

www.red-rufus.co.uk 07923 574769 / info@red-rufus.co.uk / www.facebook.com/redrufusuk

October 2015 www.ebmonthly.co.uk

Equestrian 23 Business

Off the shelf

Get ready for Christmas Optimised marketing and clever stock choices will help drive more sales both online and in store as Christmas approaches.

N

ow is the time to send out your newsletters, text message and emails emblazoned with special offers.

By providing time limited offers aimed at Christmas products, you can extend the seasonal selling period, capitalising on canny shoppers’ thirst for offers and deals on gifts.

Although many people are not yet heading out to stores with

Christmas shopping in mind, for many a quick mobile web browse does appeal. If your website does not allow a simple and secure shopping experience, or is not mobile ready, then now is the time to get your website sorted. If your website is already multiplatform and well-optimised then

xxxx

“It is important that your marketing strategies align at this time of year “ 24 Equestrian October 2015 Business www.ebmonthly.co.uk

make sure you update the design, banners and offers to reflect the season. Adding suitable keywords may also improve your rating online so take the time now to get your website ready.

At the same time bricks and mortar stores should now be ordering in stock – this is where our Christmas feature plays a vital role. Take a look through to see what’s new this year to add to the products for horse, rider and country person alike.

The difficult decision comes with how much space to allow for seasonal stock – you need to keep all your usual top sellers to ensure customers can still buy breeches,

Gift cards For both online and bricks and mortar stores, do not forget the power of the gift card! Straightforward cards that offer a one off purchase value are still very popular and will be great for loyal customers. Also consider other options such as membership cards that offer discount incentives for regular shoppers, which could be purchased either as a gift or by the gift buyer, who could therefore save at point of purchase and in the future.

rugs, feed and so on, but perhaps setting aside an aisle, a shelf or a corner for smaller, stocking filler gifts and directing people to suitable gifts within your usual stock is useful. For instance, if you sell complete grooming kits usually, why not promote them as the ideal gifts they are? If you have just got in the latest winter clothing, that is also a perfect Christmas gift.

It is important that your marketing strategies align at this time of year – your online marketing should be promoting your in store offering. If you are online only then you should ensure you can access the stock and send it out in time – if you need to offer longer lead times then make it very clear on your website –for instance you could promote a countdown to the last day for guaranteed delivery before Christmas.

Q. Spot the Air Jacket?

THE

CHOICE of CHAMPIONS

HEINIGER EQUINE CLIPPING EQUIPMENT

Treehouse specialise in Hunting, Safety wear & Helite Air Jackets.

Swiss engineering and blade technology for a winning finish

For more details about Heiniger Clippers go to www.coxagri.com

www.treehouseairjackets.co.uk 01299 851 625

BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM

MADE IN

BRITAIN

Top riders

choose Charles Owen

THE LEADER IN EQUESTRIAN

BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM

Kitemarked to PAS015:2011

VG1 01.040 2014-12

Certified by SEI to ASTM F1163

SAFETY

www.charlesowen.co.uk October 2015 Equestrian www.ebmonthly.co.uk

Business

25

off the shelf

Animology

Arctic Fox

Bizzy Bites

Mane Tamed

Starling

Teether

Voted the Best New Grooming Product 2015 by judges at this year’s PATS new product awards, Animology Mane Tamed is a leave in product that that effectively de-tangles mane and tail hair, leaving it in great condition with a high gloss finish. The advanced, vitamin enriched formulation contains conditioners and spf/uva filters to help provide long term protection and care for the hair.

RRP: £9.99 (200ml). The perfect price and style for a gift this Christmas.

The Starling collection of headwear is truly fantastic and has made a tremendous impact in the market place over the last two winters.

Using sumptuous faux fur, the knitted hats with faux fur pompoms are the height of fashion. Available in colours to suit all tastes.

The Starling collection includes many funky and functional styles and many fashionable beanies with cable knit and ribbed knits.

Bizzy Bites is the first equine specific teether in the UK which also functions as a 3 in 1 stable toy aimed at alleviating crib biting and wind sucking.

With a unique multi functional design, the toy can be attached to the wall, hung from the ceiling or simply placed on the floor.

The textured wings provide an interesting surface to play with and chew whilst the innovative mint sponge inserts hold the horse’s interest long after the lick has finished.

www.animology.co.uk

www.starlinghats.pl

www.bizzybites.co.uk

Blades Services

Brogini

Charles Owen

Clipit Suit

Forte Boots

Ayr8 with Piping

The new Blades Clipit Suit is all-in-one clipping suit that has been created and produced by Paula Bryan of Blades Services Ltd. Manufactured in a lightweight hair resistant material, this garment offers protection against horse hair when clipping. It has a soft hi-neck, long sleeves and straight legs.

The elasticated waist enables easy movement, and with four pockets there’s enough space for a clipper battery to be popped in.

The Clipit is easy to get on and off by the way of a full length Velcro covered zip. Available in black with burgundy, sizes range from S– XXL. Sml, Med, Large RRP: £27.00. XL, XXL RRP: £29.00

www.blades-services.com

26 Equestrian October 2015 Business www.ebmonthly.co.uk

Designed for cold winter conditions, the calf of the Forte boot from Brogini is made with a thick 7mm Polyurethane foam and is lined with a soft faux fur for excellent insulation and warmth. The Forte features an EVA moulded tri-layer insole and the sole is made from a tough and durable anti-slip rubber. RRP: £80.00 Available in sizes 37–42 and in brown only.

www.brogini.com

Known for combining the best of safety and elegance, the Charles Owen Ayr8 with Piping features the latest in safety technology in a fully customisable helmet.

Low profile and featuring centrally located front and rear ventilation slots covered in mesh, this helmet impressively blends style and function.

Choose between the exclusive leather look or a more traditional microfibre suede along with piping in a multitude of colours. The GRpx technology harness takes the superb fit to the next level.

Sizes: 6 3/8 - 8 (52 cm - 65 cm)

www.charlesowen.com

Championed by years of Knowledge and Experience

JWS042 The Miami Young Rider Saddle RRP £1100

Per f e c t f o r b u dd i n g p r o f e ssi o nal s , o u r Y o u ng R i d e r S ad d l e i s m ad e fr o m t h e f i n e st c a l f sk i n l e a t h e r a n d fe at u r e s co nt r as t s t i t ch i n g and J o h n W hi t ake r s i g nat u r e e m b o s s i ng .

J W S 0 4 3 M i a m i Y o u n g R i d e r S a ddle siz es: 15, 16, 16. 5”, N a rrow , Mediu m or Wide A va ila b le in b la c k or ha va na .

R R P £1100

Scan for more information on the John Whitaker Saddle Collection

October 2015 www.ebmonthly.co.uk

Equestrian 27 Business

off the shelf

Chillout Horsewear

Classic Canes

Coz Agri

Black Sparkle Breeches

Seasonal Sticks

Heiniger Progress Style

Chillout Horse-wear loves to co-ordinate horse and rider and what better gift for Christmas than something for the horse and rider. The Chillout Black sparkle breeches offer four way stretch fabric with a high waistband for ultimate comfort and support. They have silver detail stitching to the rear of the pocket in a British design and a subtle sparkle to the fabric, also available in black with gold. The brand new design of saddle cloth boasts a stylish cut in three styles: Jump, Dressage and GP. These saddlecloths have an absorbent backing material to wick away sweat and ensure the horse is kept comfortable at all times. Also available in black and gold, black and red.

New for autumn/winter 2015 from Classic Canes is this range of heightadjustable walking sticks and folding canes in patterns and colours to complement autumn country fashions.

Patterns include Autumn Leaves, Harvest Festival and Kaleidoscope, all of which look as striking on retail websites as on the shop floor. The Classic Canes range comprises over 650 traditional and contemporary walking sticks, shooting sticks and umbrellas, with retail prices from £10 upwards.

Whether grooming, trimming or showing customers are keen to find a versatile clipper that’s easy to use. Swiss engineering expert Heiniger has now launched a new and improved product that provides style and performance in maintaining the horse’s coat.

The Heiniger Progress Style builds on the success of the Heiniger Progress, offering an attractive design and excellent value. The Progress has a slim grip and is lightweight yet robust, incorporating a powerful permanent magnet motor. The Progress is the perfect choice for clipping nervous horses, due to its exceptionally quiet motor and is the ideal gift this Christmas.

www.chillouthorsewear.co.uk

www.classiccanes.co.uk

www.coxagri.com

Equisafety

Equisafety

Fynalite

Polite Aspey ‘All Seasons’ Jacket

Mercury Jacket

Mini Mucka

Complete with the iconic ‘Polite’ Notice Please Slow Down message on the pull-down triangle, this bestselling unisex jacket offers riders more respect on the road. Manufactured using textile intelligence, 100% waterproof, lightweight, breathable fabric with taped seams, 2oz soft quilt lining. The unique pull down warning triangle can be rolled back into the collar when not needed.

Inside zipped pocket, mobile phone pocket, 360° of reflection and fluorescent properties, strong two-way front zip and two large pockets. RRP: £79.99

www.equisafety.com

28 Equestrian October 2015 Business www.ebmonthly.co.uk

Using EN20471 technically advanced reflective, soft touch fabric this light weight, but warm jacket, is 100% waterproof while the Equisafety vapour technology gives maximum breathability.

Customised ventilation with pit zips, back vents, mesh pockets, moisture transfer mesh lining and cordlocks at hem. This unique jacket also incorporates a ‘flash’ of high visibility material alongside the illuminating properties of the silver-grey fabric which shines in sunlight, headlights and torchlight, and gives the illusion of pearlescence in sunshine. Silver/Pink and Silver/Orange. RRP: £110.00

www.equisafety.com

The Mini Mucka stable fork by FynaLite is the perfect stocking filler for the young equestrian enthusiast (5 to 8 years). Although it is much smaller in size with a handle that is the perfect size for little hands, the Mini Mucka however is not a toy – it is strong, light and perfectly balanced to efficiently muck out. It is so important to teach good stable management at an early age, and with appropriate adult supervision, the Fyna-Lite Mini Mucka stable fork is the perfect tool to do so.

www.fynalite.co.uk

CHRISTMAS IS COMING LOTS OF GIFTS & NEW PRODUCTS AVAILABLE FROM HUCKLESBYS

The Walking Stick Specialists Traditional and contemporary walking sticks, folding sticks, seat sticks and umbrellas.

Stylish, practical Christmas presents

Online ordering now available • Low carriage paid order value • Next (working) day delivery • Fast, friendly and efficient service

Hucklesby Associates Ltd Tel: 01362 696309 hucklesbys@aol.com

www.hucklesbys.com

RH - HP - EBM - 401 Tivoli.pdf 1 07/09/2015 11:20:08

Please contact us for a trade catalogue: Warren House, Hinton St George, Somerset TA17 8TQ Tel +44 (0)1460 75686 www.classiccanes.co.uk Now also on Facebook and Instagram.

li! ivo

The T

O nly £ 38.5

www.brogini.com / +44 (0) 1706 514 230

0

401 Tivoli Paddock Boot These boots are created with a front zip and elasticated panels for ease of use. The reinforced leather toe cap is finished with brogue detailing, and the rear of the boot features a branded Brogini pull tab.

RRP £38.50

October 2015 www.ebmonthly.co.uk

Available in sizes 36 - 46 and in black or brown leather.

Equestrian 29 Business

off the shelf

Hay Bar

Hit-air

IV Horse

Hay Bar

Hit-air Vest

Polar Fleece Rug

The Christmas present list to Santa from both horse and owner must include Hay Bars. This present is beneficial to both: anyone who has spent time filling hay nets or clearing up the mess left when feeding from racks or the floor will truly appreciate the advantages of using Hay Bars; the Hay Bar present would mean that the horses would eat as they prefer!

Seasonal sales of Hay Bar always take off now and as this is the ideal present so make sure that you are holding the stock you will require.

The outward inflation

and superior neck protection of the Hitair vest makes this the ultimate gift this season. With options suitable for all ages, sizes and riding discipline the target market is huge.

Permanently inflated demonstration models are available with modest minimal orders which are extremely visible and will capture the eye of your customers.

Hit-air offers annual servicing, comprehensive training and the product is under full warranty for three years. Available in black, navy, red, royal blue and fluorescent yellow.

The Christmas Red IV Horse 300gm anti-pil Polar fleece rug, with twin front buckle fastening and silky chest liner is a great present purchase offering a good profit margin. The superior cut looks great and is comfortable on all horses and is available from stock. Retailing at less than £30.00 with a 100% mark up it’s sure to swell your profits this Christmas. Other colours available include stunning Pink, Royal, Purple and traditional Black and Navy, in sizes 5’0” to 7’0”. Tel Anna or Katrina at 4 Horse on 01888 544261 to reserve your stock.

www.haybar.co.uk

www.hitairuk.co.uk

www.4horse.co.uk

Jenkinsons

John Whitaker International

Kanyon Outdoor

Festive Gifts

Stockholm Saddle Pad

Kanyon Boots

A full range of gifts is available this festive season from Jenkinsons. For children, a range of equestrian fun clothing is available, from new born baby rompers to teenage hoodies. Adding to the range of confectionery, this year it includes clotted cream fudge. Jenkinsons also has festive fancy dress items for horses plus this year Christmas scrunchies have been added for the rider. A range of 2016 calendars are on offer, including a 2016 Thelwell calendar alongside Christmas cards with an equine theme

jenkinsonsequestrian.co.uk

30 Equestrian October 2015 Business www.ebmonthly.co.uk

The Stockholm GGS from John

Whitaker International is the ultimate in technical saddle pads. With Coolmax lining, dust repellent fabric outer and reinforced anti-slip properties. This smart saddle pad is breathable and light, wicks away sweat and is available in traditional white and navy colours for training or competition.

Sizes: Cob and Full RRP: £45.00

www.johnwhitaker.com

The Gorse X-Rider from Kanyon Outdoor is a premium waterproof country riding boot available in brown or black full grain leather and a K-Dry lining up to the calf panel, so they look great, feel great and are built to last.

The Yew is a stylish outdoor waterproof long boot with an adjustable side lace, ideal for around the yard, around the town or out and about in the countryside. Both styles come in additional calf fittings for the perfect fit and optimum comfort.

www.kanyonoutdoor.com

“Christmas Greetings and Good Luck in 2016 to all our valued customers” www.haybar.co.uk Tel: 01723 882 434

October 2015 www.ebmonthly.co.uk

Equestrian 31 Business

off the shelf

Likit

Lister Shearing

Mirrors for Training

Christmas Fun

Clippers

Dressage Training Mirror

Likit Products offer plenty of choice for the festive shopper, from famous boredom busting stable toys, to Likit Snaks, Treat Bars, and their popular Christmas Selection Box which is packed full of goodies. The Likit Starter Kit also makes a great gift and contains everything required to introduce Likit Toys to the stabled equine. With comprehensive choice and eye-catching packaging, this high quality product range really is the perfect way for horse owners to show their horse or pony just how much they care.

Lister Shearing has been manufacturing animal care products for over 100 years and during this time there have been many changes and improvements in both manufacturing technology and customer demands.

To ensure that the customer is always benefiting from the latest improvements, Lister is always ensuring that its product range meets those requirements. The latest range of Lister clippers can be found on www.horse-clipping.co.uk or contact the sales office who are always available for any product assistance.

The website also includes helpful hints and tips on clipping.

A Dressage Training Mirror from Mirrors for Training is a wonderful training aid, providing useful feedback for riders.

Following the installation of mirrors schooling will be twice as effective, allowing riders to assess straightness, outline and quality of movement visually. The mirrors are uniquely engineered and framed with galvanised steel. Each 8ft x 4ft mirror reflects a generous view of the arena and offers superb clarity. The system is strong, durable and offers a stylish addition to any arena.

Special Xmas Offer: four for £1000 + VAT.

www.likit.co.uk

www.horse-clipping.co.uk

mirrorsfortraining.co.uk

Noble Outfitters

Talisker Bay

Toggi

EquinEssential Tote

Stud Muffins

Hengrave & Hemingstone

Noble Outfitters’ EquinEssential Tote

is the ultimate grooming kit bag. This uniquely hybrid tote features a durable 600-denier 100% polyester canvas fabric exterior and an easy-to-clean, hard shell plastic interior.

Perfectly sized compartments, pockets, and dividers means all tools, equipment, sprays, sponges and shampoos each have their place.

Dirt and hair that normally accumulates at the bottom of grooming kit bags is no longer a problem, as the heavy-duty mesh bottom allows dirt and liquids to fall through the base.

Available in black or blackberry.

RRP: £39.95

www.nobleoutfitters.co.uk

32 Equestrian October 2015 Business www.ebmonthly.co.uk

Talisker Bay, the company behind the famous Likit range, is now manufacturing Stud Muffins. The tasty treats come in a variety of pack sizes, and a new Christmas box has been designed especially for the festive season. Containing a host of natural ingredients, including linseed, fenugreek and whole grains, the wholesome treats are handmade in Scotland with the utmost care to ensure that these snacks are as healthy as they are enjoyable.

www.studmuffins.co.uk

For a wide selection of gift ideas that both entice and inspire, look no further than the renowned Toggi brand for a tantalising selection of spectacular Christmas gift ideas. A highlight for Christmas from the 2015 winter collection is the fabulous Hengrave hat and Hemingstone scarf. Made from luxurious and soft faux fur, Hengrave and Hemingstone are lined with a sumptuous sateen fabric that your customers will adore. These gorgeous pieces work perfectly on their own or look divine together, for a wonderful Christmas gift.

www.toggi.com

Incredibly Profitable Horse Gifts Request your free brochure now!

- High Margins - Low Min. Order - Fast Delivery www.yourgifthorse.com sales@yourgifthorse.com 01454 510 102 Unique for mula Award W inning!

Customisable

Fixed knot construction

Products less ordinary.

Over 2,000 lines for horse, rider, tack and pets taking innovation, usability and quality to the next level.

Unique and thoro ughly researched patt erns

Innovative Designs

www.4horse.co.uk 01888 544261 • info@4horse.co.uk

Wee Pony rug sizes down to 2’9”

Award W inning!

UK-made

Fun!

Cool rider wear

October 2015 www.ebmonthly.co.uk

Equestrian 33 Business

off the shelf

Treehouse

Trilanco

Tuffa Footwear

Outdoor Hands

ProStable Toys

Whopper Socks and Breckland Boots

Outdoor Hands Intense Skin Therapy Cream is hand cream for people who work and play outdoors!

A non-greasy, no nonsense, intense hand cream to sooth and repair cracked, dry and tired hands, it is formulated by experts and made from a unique blend of nourishing natural butters, botanical oils, vitamin E and aloe vera. Outdoor Hands is dermatologically tested and paraben free. Made in England.

Distributed by Treehouse.

A box of 12 in display outer £40.20 plus vat.

(RRP £6.95 per 100ml tube)

Trilanco’s

exclusive ProStable range contains two Christmas crackers for horses that’ll keep them busy for hours: ProStable Buddy and ProStable Oddball.

The ProStable Buddy is made up of a large, soft inflatable ball that hangs from the ceiling and has an area above it for licks, treats and vegetables.

The ProStable Oddball is a multisided toy that has a 5cm diameter hole that dispenses treats and cubes when it’s pushed around the stable. It’ll help beat stable boredom and slow down greedy eaters.

Stocking boots to fit calves up to 21” and feet up to size 15, Tuffa’s impressive range of footwear is set to be a hit this Christmas. Whopper Socks and Breckland Boots are two festive favourites. Stretchy Whopper Socks are made from a merino wool mix and make the perfect Christmas gift for anyone with curvy, muscular or long lower legs. RRP: £14.99.

Breckland Boots are the competition boots for anyone with larger calves.

With a clever design to fit calves up to 21”, Breckland outperforms the competition. RRP: £210.00

www.outdoorhands.co.uk

www.trilanco.com

www.tuffaboots.com

Tyrrell Katz

Wahl

Your Gift Horse

Horse print collection

Avalon Clipper

Rhodium Jewellery

Tyrrell Katz has launched a fantastic new horse print. The collection of children’s accessories include, lunch bags, drinking bottles, snack and lunchboxes plus brilliant bags and pencil cases. The unique designs are original and fun and the brand is easily recognisable – you could stock a whole range that is sure to capture the attention of children and adults alike.

The cute horse designs are absolutely lovely and equestrian kids are going to love it all.

For all your customers’ clipping needs this winter the Avalon Clipper is compact, well balanced, quiet and lightweight, providing 2.5 hours of low vibration clipping powered by a battery pack. Utilising the Wahl cool running snap-on blade system means there is no need to fiddle with blade alignment and tensioning, making the Avalon easy to clean, oil and change plus Wahl clipper blades are built to last. Special promotional kits for 2015 also include a Detangler and Grooming Tool with each purchase. RRP: £239.99

www.tyrrellkatz.co.uk

34 Equestrian October 2015 Business www.ebmonthly.co.uk

www.wahl.co.uk

Your Gift Horse is expanding its range of rhodium plated horse jewellery just in time for Christmas.

Rhodium is a precious metal, more expensive than gold or platinum and gives a glossy tarnish free finish. The beautiful mare and foal necklace is tremendous value at £24.00. All the sterling silver and rhodium jewellery is supplied with quality gift boxes and Your Gift Horse has also launched an alternative slim line jewellery box range, perfect for online retailers as if fits into the Royal Mail large letter sizing.

www.yourgifthorse.com

Want Clippers that last... choose a Lister!

Visit our NEW website PRIDE PASSION PERFORMANCE For our full range of products, go to www.horse-clipping.co.uk (0)1453 826 692 sales@lister-shearing.co.uk

The New Generation Boredom Breaker Edible & non- edible elements Relieves stress & alleviates stable vices such as wind sucking & crib biting.

Innovative 3-in-1 design Leave it on the floor

Attach it to the door

Hang it on the wall

To order stock, or to enquire about becoming a stockist email sales@bizzybites.co.uk or call +44 (0)1494 590 434

www.bizzybites.co.uk October 2015 www.ebmonthly.co.uk

Equestrian 35 Business

what to stock

Biosecurity & pest control Customers are increasingly seeking out ways to keep stables and yards clean, fight bacteria and prevent the spread of disease.

It is a growing market that’s worth investigating.

G

ood biosecurity is important for any professional yard so items like disinfectants are worth stocking. Large livery yards, competitions centres and studs can have a lot of horses coming and going, putting them at risk from infectious diseases such as strangles and equine flu. Vaccination is key for the horses, but diseases such as strangles are not currently covered by vaccination so the onus lies on applied biosecurity protocols, which can vary from full disinfection of stables, fencing and buildings, to isolation areas, staff hand cleansing and individual tools and grooming equipment.

Stocking products to assist with biosecurity could provide extra interest and as publicity surrounding equine infectious diseases and their management blooms in the media, customers will be increasingly looking for ways to keep clean. Jennie Westcott from The Animal Health Company says: “I think the days of

a once a year spruce and clean of the stables is in the past as more people strive to keep their stables disinfected more often and there are products on the market that are more pleasant to use than the old fashioned Jeyes fluid.”

One of the products worth looking at is CleanRound, a range of products for both horses and dogs that kill 99.9% of bacteria, viruses and fungi. The range includes rug wash, shampoo and yard and stable wash, providing an easy to use and understand system for biosecurity. All CleanRound products contain DuoMax E10, which contains ground-breaking technology in the killing of bacteria, fungi and spores. Robert Walker from CleanRound says: “The CleanRound Brand and products were launched in 2010. The first ‘End to End or Nose to Tail’ bio security and infection control solution to kill equine infections like strangles and ring worm in a simple safe formulation that’s non toxic, corrosive or irritant.”

This autumn Robert is also launching a new CleanRound 5 Minute Fogger that comes in the form of a pressurised container, which when set off in a stable, lorry or area of around 40 square metres, will release a mist that sanitises the whole area to kill bacteria on surfaces that are not normally reached with power washing or normal cleaning. “The beauty of this product is it can be left to do its work overnight and doesn’t need any supervision so is labour and mess free,” says Robert. “Just remove the empty canister and dispose of in a bin.

The potential users are endless.

Animal transporters equine and canine, stables, vet surgeries, and any place you have wanted to sanitise but cost has prevented you from doing so in the past.”

Robert has noticed an increase in awareness of products that can kill infection but he says: “This is not being promoted aggressively to the customer by the majority of retailers. Every animal is at risk

if the owner isn’t using product that can help prevent infection.

Being pro active can only save the animal from suffering and the owner money, when a vet is needed to solve an avoidable health problem.

“The retailer should promote biosecurity as a complete proposition to make sure the customer introduces a ‘best practice’ approach to their stable management and animal well being.”

Sanitary stables

The retailer should promote biosecurity as a complete proposition to make sure the customer introduces a ‘best practice’ approach to their stable management and animal well being.”

36 Equestrian October 2015 Business www.ebmonthly.co.uk

Stables are often areas that harbour bacteria, and in yards where horses frequently come and go, it is important that stables are kept as clean as possible.

There are many types of bedding and stable disinfectants or deodorisers available, in powder form, such as StableZone’s Antibacterial Bedding Powder and Lincoln’s Carbolic Powder.

Jennie Westcott notes an increase in customer demand for stable hygiene products: “We have seen an increase in our StableZone products over the past year or so.

I think people are more careful about disease control both in their own yards and more importantly in livery or shared yards. I think people are also looking after their equipment better, instead of simply replacing things, as available spending money is reduced with the increased

STERI-7 HIGH LEVEL SURFACE DISINFECTANT CLEANER IS LISTED AS A DEFRA GENERAL ORDERS APPROVED PRODUCT APPROVED AND TESTED BY THE IRISH EQUINE CENTRE TO LAST UP TO 14 DAYS AFTER ONE APPLICATION PROVEN BIOCIDAL KILL UP TO 99.9999% PROVEN PROTECTION BETWEEN CLEANS STERI-7 IS NON CORROSIVE KILLS EQUINE HERPES VIRUS type 1 & 4 KILLS RINGWORM (Trichophyton mentagrophytes) KILLS ASPERGILLUS NIGER KILLS RHODOCOCCUS EQUI KILLS MRSA KILLS SALMONELLA SP KILLS STREPTOCOCCUS (Strangles) KILLS PARVOVIRUS ONE OF THE TOUGHEST TESTS FOR A DISINFECTANT IS EN13697.

WE PASSED IT 5 TIMES WITH JUST ONE APPLICATION. FULLY EUROPEAN COMPLIANT.

pure flake woodshavings

速

supaflake extra woodshavings supadry woodshavings & fibre mix general chip classic woodshavings equestrian safemix white wood pellets pure flax bedding

bedtime

速

01666 510054 | sales@equisupplies.co.uk | equisupplies.co.uk

October 2015 www.ebmonthly.co.uk

Equestrian 37 Business

what to stock

costs of concentrate feeds, hay and bedding. So cleaning and disinfecting even old buckets and feeders being done rather than just buying new ones.

“We have seen our bedding powder flying off the shelves. This is an antibacterial bedding powder that you mix with the bedding.

Not only does it help keep the bed fresher for longer but it also is very absorbent, meaning you have less bedding waste. It helps in every stable, but is a must for a horse on box rest to help keep the bedding dryer, fresher and reduce ammonia smells. This in turn helps with hoof conditions like thrush prevention.”

There are many products that can stop the build up of ammonia, which helps to keep the horse’s hooves healthier and airways clearer. Equifresh bedding conditioner is a pure organic mineral which is an organic way to keep stables, fresh. Also, some bedding companies have products that provide antibacterial protection. Nettex has launched Zeozorb, a highly effective stable sanitiser. This micro-porous mineral, that is in a small granular form is a natural detoxifier that completely removes the smell of ammonia. Nettex Zeozorb can be used on all types of bedding, on stable and lorry floors and any other wet areas that may harbour the smell of ammonia caused by urine. Zeozorb is odourless, unlike other stable sanitisers that give off a strong disinfectant smell, which allows a more natural breathing environment for the horse. It also reduces the amount of soiled

bedding needing to be removed and continues to breakdown manure and bedding even after removal. This creates an improved atmosphere in the yard by reducing the size of the muck heap and inherent fly infestation.

PelletBeds are treated with Protek Envirocair Veterinary Disinfectant, which is a DEFRA approved, safe, long acting disinfectant proven to kill 99.999% of bacteria, fungi, spores and moulds. Good stable hygiene also comes from good management practice – for instance regular mucking out and poo picking will help, plus feeding hay in items such as the HayBar can prevent it mixing with the bed and causing more problems.

Don’t forget to think a little broader – could you offer jet washers, either to purchase or hire? Also grooming kits that are colour coded so that they can be used only for one horse, or perhaps stock the KBF99 range of products from Vale Brothers that includes grooming products, yard tools and buckets coated with KBF99 that kills harmful bacteria and fungus, helping to safeguard against strangles, ringworm, E.Coli and mycotoxin. The trick is to provide a full range of products to help customers tackle bacteria from all angles.

so stocking items to tackle these is important, particularly in the winter when pests such as rodents may be seeking shelter.

Rodent traps can be sold easily, both humane and otherwise to cater for all. Also consider including other items such as fly repellents, flea sprays and foggers.

Any business that handles cereals, grains or dried food products is at risk from stored product insects. There are many different species of insect – mainly beetles and moths – that can damage raw food materials and contaminate finished products, making them unfit for consumption.

Rats and mice are an inevitable part of country living and consequently so is the need to control them. It is impossible to keep rodents away, but there are a number of things that can be done to protect valuable horse feed and limit areas where rats can set up home. Nic Blaszkowicz, global marketing manager of British rodenticide manufacturer PelGar International shares some useful tips and insights to help you control rodents this winter: “A few steps taken now, and throughout the autumn and winter, will make rodent control on your property

much easier,” explains Nic. ”First – tidy up where possible, clear away old feed sacks and spilt food, and remove any high growing weeds from around stables and stores. Pay special attention to areas where you have seen rats in previous years, and rodent proof feed stores where possible, a metal strip on the bottom of a badly fitting door is ideal to keep them out.”

Where proofing and trapping have run their course, be prepared to use rodenticides. It is now a prerequisite for amateur users of rodenticides to use bait stations and these are much more effective once weathered in and pre-placed in areas where rats are likely to travel. Rats are prone to neophobia – fear of new things – so if bait stations are in place before you see the first rat they are more readily accepted as part of the environment, and bait can be quickly placed inside them once the first signs are seen.

“It is vital that you act quickly as soon as rodent activity is detected as it is much easier to clear a small infestation than a plague, and once the first visitors have been seen off be wary of the next wave; new rats often come in to take the place of those that have been killed off,” advises Nic.

Pests

Pests such as rodents, insects and beetles are a problem for any business in a rural setting that stores feed, grain or animal bedding. Animals and their waste and feed generally attract pests,

Grain weevils can damage stock and raw materials

A BIG RANGE OF PRODUCTS FOR BIG RAT PROBLEMS. View our full range of baits at www.pelgar.co.uk Available from...

Tel: +44 (0)1522 529206 Fax: +44 (0)1522 538960 Email: battles@bhblincoln.co.uk Website: www.battles.co.uk

Leading the way in

pest control October 2015 38British Equestrian Business www.ebmonthly.co.uk www.pelgar.co.uk

Use rodenticides safely. Always read the label and product information before use.

Roban contains 0.005% w/w difenacoum. Rodex contains 0.005% w/w bromadiolone.

AQUEOS

THE ALCOHOL & BLEACH FREE

EQUINE DISINFECTANTS

Kills Bacteria, Fungi & Viruses in Seconds, Carries on Working After Application, Effective Against Strangles & Ringworm

DISINFECTION RANGE

HYGIENE PRODUCTS

DEFRA APPROVED

NEW

SPRAY ON PLASTER

FOR THE EQUINE ENVIRONMENT

A must for animal owners to keep in their first aid box. Protects minor cuts and grazes from water, dirt and bacteria. Gives bandage like protection reducing the risk of infection. Easy to apply on awkward areas. Use on horses or any animals, a barrier for mud fever or will keep flies off cuts in the summer

Available from Battle, Hayward & Bower Ltd Call us on: 01672 562007 | info@aqueos.co.uk | www.aqueos.co.uk

StableZone • Defence 7 • QuipClean • RugClean

Tel: 01787 476400

www.animal-health.co.uk October 2015 www.ebmonthly.co.uk

Equestrian 39 Business

Talk Products WhatLet’s to stock for successful sales....

Winter Rugs

The latest rugs offer value for money and ingenious designs so take a look through our shop window feature to see what you could stock.

S

ome rugs are now embracing the layering technique, providing easy ways to buy a rug system that allows for different layers to be

added and removed for turnout, stabling or changes in the weather. These rugs provide an easy way for horse owners to be prepared for any eventuality and

will allow any retailer to add on sales – why persuade someone to buy one rug when they could buy a system of three?

Appealing to all customers is

a tricky aim, but with rugs that may be possible. There are a wide range of rugs to suit all budgets, with the top brands offering beautiful rugs for many hundreds of pounds and other rugs priced at under £50, ensuring everyone is catered for.

The different of sizes of animals should be considered too, with very small rugs required for foals and miniatures, and plus sizes for heavy horses.

bucas

Select Quilt 300 Stay-dry The Bucas Select Quilt is perfect as a layer in the stable and keeps the horse warm and comfortable. Designed to be used in conjunction with the Select Turnin, the Select Quilts are available in two weights, 150g and 300g and two linings, Stay-dry lining and Silk-feel lining.

Sizes: 5’0–7’0 Colours: Navy with navy/silver trim RRP: £106.00

Bucas

Select Turnin Stable Rug The Bucas Select Turnin is the latest addition to the Select range. It is a light, quilted stable rug and the indoor equivalent of the Select Turnout designed to be used either on its own or as a shell over the various Select Quilts. It has a front strap with hook and loop over-closure, detachable internal surcingles and attachment points for use with Select Combi Neck and Select Quilts.

Sizes: 5’0–7’0 Colours: Navy with navy/silver trim RRP: £74.00

B Jenkinson & Sons Ltd

Elico Evesham 300 Stable Rug The Evesham rug is the same well-shaped rug as the standard version but with an integrated neck to give maximum coverage, especially designed for autumn and winter use. It has a 300g filling with a tough 300 Denier polyester outer and a Swiss cotton lining. Featuring shoulder gussets, cross surcingles, fillet string, tail flap and double breaststraps.

Sizes: 5’6–7’3 Colours: Navy Check RRP: Standard Neck £53.95, Combo Neck £68.95

B Jenkinson & Sons Ltd

Elico Quantock Combo Turnout Rug A well-shaped rug that has been designed in a unique quirky patterned, 600 Denier, waterproof, ripstop, breathable outer. Swiss cotton lining helps prevent the horse sweating so the horse stays dry. Featuring 200g polyfill with twin, quick release breast straps, shoulder gussets for ease of movement, low cross surcingles, detachable rear leg straps, tail flap and combined neck with double Velcro closures.

Sizes: 4’6–7’0 Colours: Special Edition RRP: £79.95 40 Equestrian October 2015 Business www.ebmonthly.co.uk

Let’s Talk Products B Jenkinson & Sons Ltd

Elico Snowdon 300 Check Turnout Rugs This well-shaped rug is ideal for autumn and winter use. It is made from 1200 denier, waterproof, ripstop, breathable outer, seam-taped to prevent leaks. The rug features a 300g fill for the colder weather, with double breast straps, shoulder gusset, adjustable cross surcingles, detachable back leg straps and a tail flap.

The Combo version features an integrated neck to give maximum coverage.

Sizes: 5’6–7’0 Colours: Black/Grey check RRP: Standard Neck £67.95, Combo £84.95

Fence Buster

Guardian Equestrian & Hotline Electric Fencing A brand new range from Guardian and Hotline Electric Fencing, the Fence Buster rugs are the only turnout rugs designed to work with electric fencing to help prevent escapes.

Exclusively distributed in the UK by Hotline Electric Fencing, these quality turnout rugs feature a high end specification including 1680D ballistic weave polyester, patented electric fence compatibility and Du Pont’s shield plus Teflon coating.

This superior range of turnout rugs have the added benefit

Uniq ue

of electric fence compatibility in the chest and whole outer layer of the neck cover; so wherever electric fencing is used customers can be guaranteed the horse will feel the same effect from the fence as they would if not wearing a rug at all. The new design even allows layering of rugs underneath and still guarantees the full effect the instant contact is made with an electric fence. Available as 250g Electric Fence Rug with Removable Electric Fence Neck Cover plus optional 150g Liner.

Sizes: 5’0–7’0 Colours: Red/Grey or Burgundy/Grey RRP: From £128.00

IV Horse (Windowbox Limited)

200gm Stable Rug This good value rug is has a tough, hard wearing breathable resistant hexagonal quilt fabric with tail flap and double front closure. 200gm fill with a thicker version also available. With action leg gussets, fleece wither pad and high neck line this is a well cut comfortable rug, perfect for long periods whilst stabled and cosy overnight.

Sizes: 5’0–7’3 Colours: Black RRP: £54.95

IV Horse (Windowbox Limited)

200gm Turnout Rug with neck This is a fabulous cut turnout rug in breathable double rip stop fabric with Polyamide lining for coat polishing without static. Features include removable leg straps, action gusset and tail flap. Generously cut for depth with a perfect position neck line. Available in no fill, 100gm fill and standard neck versions too.

Sizes: 5’0–7’0 Colours: Navy or Black RRP: £76.95 October 2015 www.ebmonthly.co.uk

Equestrian 41 Business

Let’s Talk Products IV Horse (Windowbox Limited)

Luxury Fleece Rug This luxury anti-pil polar fleece is the perfect smart rug for travelling or lightweight rug for the stable. Made in 300gm quality material, with a choice of vivid colours to really stand out. Expertly tailored with double buckle front fastening, silky chest lining and fillet cord.

Sizes: 5’0–7’3 Colours: Black, Red, Royal, Pink, Purple RRP: £29.95

IV Horse (Windowbox Limited)

400gm Combo-Stable Rug Tough hard wearing breathable resistant hexagonal quilt fabric with tail flap and double front closure. 400gm fill. With action leg gussets, fleece wither pad and high neck line this is a well cut comfortable rug, with integral cosy neck cover, perfect for long periods whilst stabled and regulated temperature overnight. Also available in 200gm standard neck version at £54.95.

Sizes: 5’0–7’3 Colours: Black RRP: £54.95

IV Horse (Windowbox Limited)

400gm Combo Turnout Rug Fabulous cut turnout rug in breathable double rip stop fabric with Polyamide lining for coat polishing without static. Features include combination neck cover, with Velcro double lock fastening, removable leg straps, action gusset and tail flap. Generously cut for depth with a perfect position neck line. 400gm fill for a really toastie turnout.

Sizes: 5’0–7’0 Colours: Navy or Black RRP: £85.95

IV Horse (Windowbox Limited)

Teviot 1680denier Combo-Turnout Rug This top of the range rug features tough hard wearing breathable waterproof 1680 denier fabric with generous tail flap and double front closure. Combination neck cover with 400gm fill. With Polyamide lining, cross surcingles, removable leg straps and action leg gussets. With a generous cut and tailored neck line this is a fabulously performing comfortable rug – complete with a tough protective outer for the harshest of conditions.

Sizes: 5’6–7’0 Colours: Black RRP: £120.00

IV Horse (Windowbox Limited)

Wee Pony Turnout Rug with Combo Well designed perfectly proportioned wee pony style with everything you’d expect from a bigger horse rug, just miniaturised. Breathable 600 denier outer with specially designed nylock fastening. Available in no fill, 100gm fill and standard neck versions too.

Sizes: 2’9–3’9, 4’0–4’9 Colours: Lilac RRP: from £35.70 42 Equestrian October 2015 Business www.ebmonthly.co.uk

Let’s Talk Products John Whitaker International Ltd

CRUJ Heavyweight 350g Combo Rug The John Whitaker Full Neck Combo rug has a 350g fibre fill and Teflon coated outer.

The Combo Rug is one of the highest quality rugs in the range and made with a fully detachable hood turning it in to a regular turnout rug when the hood is removed. The pleated Union Jack gussets, fully adjustable double surcingle straps and d-ring clasps across the chest help to make this rug a comfortable fit.

Sizes: 5’6–6’9 Colours: Navy RRP: From £140.00

John Whitaker International Ltd

JW Union Jack 450g Stable Rug This 450g stable rug is ideal for keeping the horse warm when in the stable during the winter. The horizontal quilting uses the horse’s body heat to keep him warm and the adjustable chest straps, double surcingles and tail guard keeps the rug secure and provides protection from even the coldest weather.

Sizes: 5’6–6’9 Colours: Navy with union jack RRP: From £120.00

John Whitaker International Ltd

Union Jack Winter Hood The Union Jack Winter Hood matches the Union Jack Stable Rug and helps increase warmth to the horse in winter. This matching hood is an excellent way to generate additional sales and it provides extra protection to horses who particularly feel the cold.

Sizes: S, M, L Colours: Navy with union jack RRP: From £55.00

John Whitaker International Ltd

R037 Whitaker 300g Stable Rug The new Whitaker rug collection by John Whitaker International embodies the striking blue and yellow Whitaker colour combinations with the new Whitaker crest logo. This rug is made with a 2.5” diamond quilting along the front of the rug and tail guard to encompass more of the horse’s body heat.

The tall shoulder gusset allows for greater freedom of movement.

Sizes: 5’6–6’9 Colours: Navy/Blue RRP: From £75.00

Dinky Rugs, Tack & Turnout Ltd

Dinky Classic Exercise Sheet This useful exercise rug specifically designed for smaller ponies fits underneath the saddle and is shaped around the hindquarters to prevent slipping. Made from waterproof nylon with cotton lining and reflective silver stripes to stand out when riding in low conditions.

Also available with fleece lining and in ‘wrap-around’ design.

Sizes: XS (miniature)–L (small pony) Colours: Fluorescent Pink, Fluorescent Yellow, Black RRP: £26.00 October 2015 www.ebmonthly.co.uk

Equestrian 43 Business

Let’s Talk Products Dinky Rugs, Tack & Turnout Ltd

Dinky Classic XD Quilted Stable Rug This smart quilted stable rug is made from a tough 420 denier nylon outer with silky nylon lining and 250gms polyester filling The Dinky ‘XD’ Rugs are designed specifically for fine show pony types, foals, yearlings and donkeys, and are cut with a smaller neck-line and less depth.

Sizes: 3’0–5’0 Colours: Black with Forest Green trim RRP: £40.00

Dinky Rugs, Tack & Turnout Ltd

Dinky Classic Super-Light Turnout Rug Tough 600 denier waterproof breathable rip-stop outer with polycotton lining and silky nylon inside the shoulder area to prevent rubbing. No filling.

Carefully designed without a centre back seam, to eliminate leaking. The clever shaping around the hindquarters and a generous tail flap prevent the rug from slipping. Shoulder gussets prevent restriction of movement. Perfect for smaller ponies.

Sizes: 2’9–5’0 Colours: Purple, Forest Green, Burgundy with Navy Blue trim RRP: £46.00

Westgate EFI

JHL Mediumweight Combo Stable Rug This combo stable rug has a generous neck cover and offers a 250g insulation layer, 300 denier outer and a nylon anti-rub lining. Features also include quick release front fastenings and cross surcingles. A smart, affordable rug that provides ample winter warmth.

Sizes: 5’6 to 7’0 Colours: Navy/burgundy RRP: £81.99

Westgate EFI

Mark Todd Heavyweight Turnout Rug Manufactured in Teflon coated 1200 denier waterproof and breathable rip-stop fabric, this smart turnout has a cosy 350g fill and a heavy cotton lining. Features include adjustable quick release chest fastenings, cross surcingles, anti-rub shoulder panels, leg straps and a generous tail flap with reflective strip. Neck cover sold separately.

Sizes: 5’6–7’0 Colours: Navy/aqua RRP: £124.99 (neck cover £69.99)

contacts: Bucas

www.bucas.com B Jenkinson & Sons Ltd +44 (0)1924 454681

www.jenkinsonsequestrian.co.uk Guardian Equestrian and Hotline Electric Fencing +44 (0)8450 526782

44 Equestrian October 2015 Business www.ebmonthly.co.uk

(Guardian Equestrian)

Tack & Turnout Ltd

+44 (0)1626 331188

+44 (0)1279 410300

(Distributors Hotline

www.dinkyrugs.co.uk

Electric Fencing)

Westgate EFI

www.guardianequestrian.com John Whitaker International Ltd +44 (0)1706 340500

www.johnwhitaker.com

+44 (0)1303 872277

www.wefi.co.uk

Windowbox Ltd/ IV Horse +44 (0)1888 544261

www.4horse.co.uk

Coming next month....

We’ve looked at horse rugs so now it’s the turn of the human equivalent, with winter jackets under the spotlight in November.

All winter jackets are welcome, for both leisure and competition. If you would like to submit a product for this popular feature please email letstalkproducts@ebmonthly.co.uk to find out more.

business matters

A global economy

Mark warns small businesses not to underestimate the impact of changes within the global financial markets.

Mark Lumsdon-Taylor ❚ Director of Finance and Resources, the Hadlow Group He attended Keele University where he read Law and Economics. ❚ On leaving, he joined Macintyre Hudson a leading London accountancy firm undertook an ACA training contract and quickly rose to become a director of audit. ❚ Joined Hadlow College with an initial brief as a ‘troubleshooter’ to design and implement fiscal recovery and to effect change within the College’s central services. ❚ Appointed Director of Finance & Resources in 2004 after extensive work involving further recovery and reorganisation of the college’s activities, (Hadlow is rated Outstanding by Ofsted) ❚ Awarded Accountancy Age UK Finance Director of the Year (Public Sector) in 2007, was a runner up in 2010 and was shortlisted for the 2013 Award. In 2008, Hadlow College was awarded the title ‘KEIBA Large Company of the Year’ for its performance in business.

Awarded the Business Finance Awards 2014 title ‘UK Finance Director of the Year Public Sector and Voluntary’. ❚ Shortlisted for the Institute of Directors’ London and the South East Young Director of the Year Award 2014 and the Institute of Directors’ London and the South East Chairman’s Award for Leadership in Corporate Responsibility 2014.

Global influence on the markets – possibly outside the World Wars – has probably never been so great. Turmoil in China with stocks collapsing must affect export markets around the world – including the UK’s.

At the same time, the UK’s manufacturing sector continues to be weak – it shrank 0.3% in the second quarter. Meanwhile, business investment recorded a growth of 2.9% for the same period. SMEs don’t need an economist or an actuary to explain that the latter statistic is unlikely to be sustained. At the same time, consumers continue to be the biggest driving force in the British economy. Good for those selling saddles and

In the meantime, TV and radio programmes reviewing the Chinese and Greek economies are recording good audience ratings, some even competing with those recorded by the soaps!

SMEs often perceive the financial markets as remote and irrelevant – at least until high interest rates directly affect them. A rise of just 1% can make a huge difference, largely because a small business simply doesn’t have the flexibility and fluidity enjoyed by larger companies. Of course, a good percentage of SMEs and startups have cash reserves and consequently believe they are in the enviable position of having a shield against potential interest

“SMEs that not only survive but are notably successful rarely, if ever, ignore the importance of undertaking a full financial audit” other equestrian-related gear – worrying in the long term if the main impetus continues to come from the consumer sector. And of course, last month the Bank of England signalled that we might need to factor in rising interest rates at the end of this year or beginning of next year. Investors will be delighted however, since then the volatility of the stock and commodities markets signal a slowdown of the global economy. Mark Carney’s decisions will be tempered by all these events and maybe we shall continue to enjoy low interests.

The US is doing rather better than many analysts expected.

The world’s largest economy is expanding at 3.7% annual rate – considerably up on the estimated 2.3%. Deloitte’s chief economist, Ian Stewart (commenting on GDP) remains pretty upbeat saying: “Despite recent turmoil in the Chinese financial markets, the UK and US look set for decent growth through the rest of this year.”

rate rises. But they have failed to take on board the potential knock-on consequences!

Higher interest rates mean that mortgage costs and other loans will automatically rise so causing a downfall in disposable incomes – unless – wages keep pace. (Even when increases in wages are commensurate, there

is still a psychological reaction that leaves consumers believing they are poorer!) And of course, a rise in interest rates can make borrowing more difficult to arrange anyway – something that it would be dangerous to overlook.

SMEs that not only survive but are notably successful rarely, if ever, ignore the importance of undertaking a full financial audit. Knowing the real, true level of debt is an essential factor, and the fluidity of cash flow is equally crucial. SMEs that are borrowing currently need to place themselves in the best possible place to evaluate longer term lending arrangements. That will make it far easier to sort the most attractive and workable lending sources.

No-one can be sure when UK interest rates will go up and almost daily fluctuations in the market make even hazarding a guess difficult. The best guesstimate might be early 2016; it’s best to consider all the implications and prepare a strategy that takes account of potential eventualities. Finding the right game plan for an SME may pale to insignificance when compared with the work undertaken by the Bank of England’s Monetary Policy Committee – but its importance to a small business or sole trader shouldn’t be underestimated.

October 2015 www.ebmonthly.co.uk

Equestrian 45 Business

spoga horse autumn show

A truly international flavour After three excellent trade fair days, spoga horse autumn not only recorded a slight plus in the number of exhibitors, but also increased its share of foreign exhibitors up to 80 percent in total.

4

32 exhibitors from 33 countries presented the new products and trends of the equestrian sport industry for the summer season 2016. “In the scope of spoga horse we offer the industry high-profile contacts and new business potential twice a year. The trade visitors aren’t offered such a condensed overview of the market anywhere else,” summed up Katharina C. Hamma, chief operating officer of Koelnmesse GmbH. “The increased growth and the level of internationality confirm the quality of the event. Spoga horse is ‘the place to be’ on the international events calendar of the equestrian sport industry.”

The portfolio of exhibits ranged from clothing for the horse and rider, saddle and leatherware, care products, through to health

Spoga horse autumn 2015 in figures 432 companies from 33 countries, 80 percent of which were from abroad, participated at spoga horse autumn. These included 85 exhibitors and three additionally represented companies from Germany as well as 331 exhibitors and 13 additionally represented companies from abroad.

Including estimates for the last day of the fair, around 37,000 visitors from over 108 countries attended spoga horse and spoga+gafa 2015.

The share of foreign trade visitors was over 60 percent.

46 Equestrian October 2015 Business www.ebmonthly.co.uk

and feed products. Traditionally, spoga horse autumn is held parallel to the garden and leisure trade fair, spoga+gafa. Including estimates for the last day of the trade fair, in total around 37,000 trade visitors from 108 countries attended the two fairs.

Success from the off

Spoga horse autumn was once again sold out early on, although the organisers had made additional exhibition space available directly next to the hall for the first time. This made it possible to expand the exhibition space by almost five percent.

The increase in the amount of exhibitors was primarily due to the growth in the numbers of foreign exhibitors. The strongest European participations came from Great Britain, France and Italy.

The German Association of the Sporting Goods Industry e.V. (BSI) also considers spoga horse to be a success in the eyes of its members. The equestrian sport industry can look back on a strong spring and was expecting a continuation of the good growth in turnover in the second half of the year. “Spoga horse set important impulses here,” says Dirk Kannemeier, vice president of BSI. “High-quality, international

DeNiro Boot Co

visitors are decisive for the success of the trade fair. We are delighted that spoga horse offers this. Our members are reporting very good international business deals and a high demand.”

The excellent quality of the visitors was also confirmed by the independent visitor survey.

Around 80 percent of the visitors interviewed are involved in procurement decisions, 56 percent are even decisive in the decision-making process With a foreign share of over 60 percent, spoga horse was once again also able to slightly increase the constant high level of internationality among its visitors.

Award winners

At the end of spoga horse autumn, Koelnmesse distinguished the industry’s best innovations, sales concepts and CSR projects with the spoga horse award, – and the spectrum of the nominees was enormous.

After a fundamental expansion for the first time in 2015, entries in the categories Sales Concepts and Sustainability/CSR were also distinguished in addition to the original category of Innovations.

The expansion is the organiser’s way of doing justice to the

Derriere

increased demands the industry places on marketing and the specialised trade. The number of entries submitted to the award proves that this was also in line with the industry’s standpoint.

The jury, comprising of members from the specialised trade, trade media and consultants, appraised 58 entries this year – around 18 percent more than in 2014.

In the Innovations category, H+P Handels GmbH & Co. KG/ Suedwind Equestrian secured themselves first place with the sole technology, IceLock 3S. With this decision, the jury paid tribute to the fact that this product places the focus on people’s safety. The technological innovation by Suedwind, which offers 40 percent more grip on wet surfaces and up to 400 percent more grip on icy surfaces, provides excellent services regarding the safe footing of the horse keeper.

Second place went to Goria Brushes for the one-handed, wooden sweat scraper. As a pretty everyday product, this item unites a high-quality appearance and extremely nice haptic-feel with production characteristics that almost recommend the one-handed sweat scraper for the Sustainability Award. The sweat scraper is made out of ash wood

Derriere has a great time at Spoga

Animology

that is glued seven times and which lies perfectly in the hand thanks to its ergonomic shape.

Cavallo asserted itself in the category Sales Concepts with its benefits package. The all-round support for the retailer was the determining factor for the jury’s decision. Cavallo is the only manufacturer who has a rate of return products, i.e. accepts old merchandise back. The package also contains further salespromoting measures such as interest-free financing and the possibility to exchange goods, tangible and reliable aids for the trade.

HKM Sports Equipment claimed second place for its shop furniture ‘Horse’. It not only convinced with its charming and striking appearance, according to the jury, it is also exceptionally practical, can be implemented in a very flexible way and has the right height to address the customers without blocking the view of other sales areas.

Only a limited number of entries were received in the category Sustainability/CSR. Only the companies HKM Sports Equipment, Mountain Horse and Kentucky Horsewear were prepared to step forward with their commitment. This in itself would actually be reason

Waldhausen

enough to distinguish each of them with an award. However, a decision had to be taken here too. Ultimately, Mountain Horse won the race with its environmental commitment.

The jury was impressed by the comprehensive and indepth approach that Mountain Horse adopts regarding the sustainability of its production process. In addition to not using real fur or substances that are harmful to the environment, the Swedish manufacturer also only uses waste down left over from the meat production process - in other words, no poultry is bred especially for the down production.

Second place went to Kentucky Horsewear for its synthetic sheepskin. Here, the idea is also the well-being of animals, other than horses: Kentucky Horsewear spares the sheep, implementing instead artificial sheepskin that displays similar qualities as the natural product regarding its air circulation and shock-absorbing effect. A further advantage is that the synthetic sheepskin is easier to care for than real sheepskin and can be washed in the washing machine.

The special jury prize After three interesting trade fair

days and exciting jury sessions, the jury of the spoga horse award decided to confer a special jury prize. Three companies were shortlisted here. The candidates included the company Hidez with its compression item for horses that can be used when ridden.

According to the jury, the novel internet exchange platform, Networkshopping, is especially interesting for retailers. Retailers can order goods fast that they no longer have in stock from other dealers, who don’t want to offer them in their shops any longer or who want to offer them to the end customer directly via other channels.

However, ultimately Saddlock won the special jury prize. A safety set for saddles, which in the face of the high number of recent tack room thefts will no doubt be high in demand.

The set comprises of several components, including a stainless steel cable and a mechanical lock. In order to be able to secure the saddle using the cable, a hole has to be punched into the saddle – the aesthetic problem that arises as a result, is solved by applying a decorative ring to the punched hole. Furthermore, should a saddle be stolen, it can be identified using an integrated chip.

Spoga horse award winners

Derriere Equestrian has returned from Spoga horse 2015 after another outstanding exhibition.

Having launched at Spoga horse 2014, it was great to see the business return to the event striving and succeeding in the international market place. The team were busy throughout the exhibition with existing international clients and many new buyers.

To return to the exhibition after a year of trading, confident in the success of the figure planning, margins and mark ups for retailers and a well-established RRP in place both in the UK and internationally was a great result for the business. To have such a plethora of fantastic feedback and testimonials from both end users and trade buyers, has given the company great confidence and success in sales. The success of Spoga 2015 has seen a tremendous reorder level and new accounts into: USA, Canada, Australia, South Africa, Russia, Norway, Belgium, Germany, Denmark, Finland, Sweden, Italy, France, Portugal, Poland and Dubai.

As a quality brand, Derriere Equestrian is delighted at the feedback from all buyers internationally and is already looking forward to Spoga 2016. Claire Galer, managing director at Derriere Equestrian says of the exhibition: “I was so pleased by the response we received at Spoga Horse 2015, we could not have had a better exhibition and are delighted at the quality and quantity of international retailers that are now stocking and selling our products. We are busy with production arriving throughout September and October to ensure excellent customer care in our order fulfilment and support to our trade clients.”

The next spoga horse spring is scheduled to take place from January 31 to February 2 2016.

Further information is available at www.spogahorse.com

October 2015 www.ebmonthly.co.uk

Equestrian 47 Business

ken lyndon-dykes

A shocking event

Witnessing the Shoreham Air Show crash has shaken Ken to his core and prompts him to examine danger within life and sport.

KEN LYNDON-DYKES The pilot of the Hunter Hawk jet that crashed at Shoreham Air Show – Andy Hill – is a very close friend of mine and the day after the crash we were both due to take part in a flying display. Eleven people were killed in the crash, with many others affected.

I started flying when I was sixteen – it was then possible to hold a pilot’s licence at a younger age than applicable to a driving licence. Over the years I have lost several friends to flying but I have never before actually witnessed the accident. On this occasion I was very close to the crash: the heat was intense and words are totally inadequate to describe the horrific carnage. The fact that Andy survived the crash is no less than miraculous; as I write, he remains in a medically induced coma. The crash investigators will have access to a great deal more information when Andy returns to consciousness. At the moment he knows nothing about the horrific consequences of the accident and it is totally impossible to imagine coping with something so horrific and so heart-breaking.

The Hawker Hunter is a remarkable aircraft that was used by the RAF until the early sixties. The single-seat version was used as a fighter, a fighter-

48 Equestrian October 2015 Business www.ebmonthly.co.uk

bomber and for aerobatics. The two-seater version was used for training purposes by many air forces around the world. The Hunter has an excellent safety record and, as the owner of an exmilitary jet, I emphasise that the regular inspections demanded by the Civil Aviation Authority (CAA) are probably the toughest in the world – and aircraft are automatically grounded without up-to-date certification.

On occasions I have flown to

“By its very nature, horse riding, in all its many forms, cannot be totally free from danger” undertake saddle fitting-related appointments – more often than not those associated with giving lecture/demonstrations at considerable distances from our base in Kent. I have always enjoyed this mode of travel, and it has certainly saved a lot of time and hassle. At the moment I don’t feel like flying at all – but I am sure this will pass. When I was eventing several riders and horses sustained fatal injuries and only this year there have been a number of fatal accidents.

Eventing is perceived as a particularly dangerous equestrian discipline, as is national hunt racing, but it is rare – although not unknown – for accidents to involve spectators. The accident in Shoreham involved people who were not even spectators – most dreadfully sad and a shock beyond comprehension for the families involved. By its very nature, horse riding, in all its many forms, cannot be totally free from danger. At first sight ‘hacking’ or ‘pleasure riding’ might be considered the safest options but, of course, they are not.

The numbers of road accidents involving horses and riders tells a different story – and that relates to accidents that have been officially reported – the BHS believes the ‘real’ numbers are far, far greater. But then taking the car out of the garage to drive to the local shops is not without an element of danger and even walking to the shops has potential hazards.

Psychologists have attempted to prove that ‘extreme sports’ – I’m uncertain if eventing and racing et cetera are included in this group – appeal to people who live on the edge and love the adrenalin flow they achieve from ‘danger’. Some may be adrenalin junkies and become dependent on the way our bodies synthesize when we

❚ Ex-international level three-day-event rider. ❚ Qualified Society of Master Saddlers’ saddle fitter and a member of the society’s executive committee, ❚ Owns and runs SaddleWorld, one of the largest saddle retailers in the UK. Ken is increasingly in demand as a professional witness and adjudicator in reation to saddlery-related claims and disputes. ❚ He is also well-known as an inspirational and interesting lecturer/speaker. are involved in something ‘risky’.

But don’t we synthesise adrenalin in much the same way when we have a tight schedule to meet? I am sure the editor would say she has an adrenalin flow when EB’s publication date is approaching!

And who hasn’t experienced the need for an adrenalin flow to motivate us when we are running seriously behind with an essential task? One of the most powerful aspects of riding and equestrian sports and disciplines surely relates to the indescribable ‘oneness’ we achieve with the horse? There are something like a million horses in this country – does that ‘oneness’ extend to every one of their riders – no matter what the circumstances?

I rather think not! And I guess we have all ridden horses when we have experienced exactly the opposite – when the horse’s thoughts and psyche don’t seem to match ours at all!

Safety is an enormously important factor in everything we do in life and a large and evolving industry has grown around it.

However much we legislate, however much we implement rules, we cannot fully escape ‘danger’. That is all part of being human.

suppliers Directory To advertise in the suppliers directory the minimum requirement is 5 insertions at £20 each.

A sixth insertion is then added free of charge, producing a net cost of just £16.60 each.

Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk

Dodson and Horrell +44 (0)1832 737300 www.dodsonandhorrell.com

Fynalite +44 (0)1789 764848 www.fynalite.co.uk

Horseware Ireland +353 42 9389000 www.horseware.com

Merial Animal Health Ltd +44 (0)1279 775858 www.merial.com

Spartan Equestrian Products +44 (0)1474 705065 www.spartanequestrian.com

Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeyengland.com

Dog Rocks +44 (0)1628 822 243 www.dogrocks.co.uk

Gain Horse Feeds +44 (0)7912 197000 www.gainhorsefeeds.co.uk

Horslyx +44 (0)16973 32592 www.horslyx.co.uk

Mirrors for Training +44 (0)1902 791207 www.mirrorsfortraining.co.uk

Spoga + Gafa +44 (0)208 6818166 www.spogagafa.com

Acorn Developments +44 (0)1432 276600 www.acorndev.co.uk

Durango +1 740-753-1951 www.DurangoBoot.com

Global Herbs +44 (0)1243 773363 www.globalherbs.co.uk

New Equine Wear Hucklesby Associates +44 (0)1172 303700 +44 (0)1362 696309 www.hucklesbyassociates.co.uk www.newequinewear.co.uk

Albedo100 UK Ltd +44 (0)113 3955266 www.albedo100.co.uk

Earlswood Supplies +44 (0)8450 171351 www.earlswood-supplies.com

Golly Galoshes +44 (0)7585 557775 www.gollygaloshes.com

Eazitools Equestrian +44 (0)1302 746077 www.eazitools.co.uk

Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334 www.rockall.info

EQ Life Magazine +44 (0)1953 852946 ww.eqlife.co.uk

Griffin Nuumed +44 (0)1458 210324 www.nuumed.co.uk

Allen and Page +44 (0)1362 822900 www.allenandpage.com Andover Healthcare, Inc. +1 978 4650044 www.andoverhealthcare.com

Animal Health Company Equestrian Creative Network +44 (0)1787 476400 www.equinehealthandherbal.co.uk www.equestriancreativenetwork.com Equi-Ads B Jenkinson & Sons Ltd +44 (0)1738 567700 +44 (0)1924 454681 www.equiads.net www.elico.co.uk Equimat Baileys Horse Feeds +44 (0)1536 513456 +44 (0)1371 850247 www.equimat.co.uk wwwbaileyshorsefeeds.co.uk Bedmax Shavings +44 (0)1922 621676 www.bedmaxshavings.com

Equine Speedskip +44 (0)1989 769435 www.equinespeedskip.com

Brinicombe Equine +44 (0)8700 606206 www.brinicombe-equine.co.uk

Equestrian Supplies +44 (0)1254 831645

British Horse Feeds +44 (0)1765 680300 www.britishhorsefeeds.com Champion + 44 (0)113 2707007 www.championhats.co.uk Charles Owen +44 (0)1978 317777 www.charlesowen.co.uk

Equestrian Vision +44 (0)1403 865320 www.equestrianvision.co.uk EquiAmi Ltd +44 (0)1584 891049 www.equiami.com Equine Management +44 (0)1825 840002 www.equineman.com

Equisafety Ltd Clarendon Equestrian Ltd +44 (0)1516 787182 +44 (0)1825 733361 www.clarendon-equestrian.com www.equisafety.com

Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk Harpley Equestrian +44 (0)115 9611537 info@harpleyequestrian.co.uk www.harpleyequestrian.co.uk

Parkgate Equestrian +44 (0)1306 631374 www.parkgateequestrian.co.uk

Jack Murphy +44 (0)1768 867590 www.jackmurphy.co.uk Kate Negus +44 (0)1249 740590 www.katenegus.com

Parallax Plastics Ltd +44 (0)115 966 3836 www.parallaxplastics.co.uk Pellet Beds +44 (0)1789 761333 www.pelletbeds.com PelGar +44 (0)1420 80744 www pelgar.co.uk

Keratex +44 (0)1373 827649 www.keratex.com Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk

Haybar +44 (0)1723 882434 www.haybar.co.uk

Kozi Kidz +44 (0)1302 746680 www.kozikidz.co.uk

Hemp Technology Ltd +44 (0)1986 835678 www.hemptechnology.co.uk

Lets Talk Horses + 44 (0)1953 850678 enquiries@letstalkhorses.co.uk

Hilton Herbs Ltd +44 (0)1460 270700 www.hiltonherbs.com

Life Data Labs Inc +1 256 3707555 www.LifeDatalabs.com

Holdsworth PR +44 (0)1903 892060 www.holdsworthpr.co.uk

Likit For orders Westgate EFI +44 (0)1303 872277 www.likit.com

Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com

Littlemax +44 (0)1668 213467 www.littlemaxshavings.com

Horse & Jockey Ltd +44 (0)1981 550467 www.capcover.net

LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz

Pfizer Animal Health +44 (0)1304 616161 www.wormingyourhorse.info PressPoint +44 (0)1953 851513 www.presspoint.co.uk Rima Exports +91 972 1504005 rimaexport@gmail.com Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com Rockall +44 (0)121 5558334 www.rockall.info Rockies +44 (0)1606 595025 www.rockies.co.uk

Sportmark by Signam +44 (0)1926 417300 www. sportsmark.co.uk a Stable Safe +44 (0)7500 091650 www.stable-safe.com Stormsure +44 (0)3333 441500 www.stormsure.co.uk a Taurus Footwear and Leathers Ltd +44 (0)1328 851432 www.taurusfootwearandleathers.

Tayberry + 44 (0) 2920 464606 www.tayberry.co.uk Toggi +44 (0)113 2707007 www.toggi.com Trelawne Equine Ltd +44 (0)8442 578585 www.trelawneequine.co.uk Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk Vetericyn +353 91 796896 www.vetericyn.com Virbac Animal Health +44 (0)1359 243243 www.equimax-tabs.com

W F Young, Inc Saracen Horse Feeds +001 413 526 9999 + 44 (0)1622 718 487 www.absorbine.co.uk www.saracen-horse-feeds.co.uk Wahl Seaquim +44 (0)1227 740555 +353 (0)8623 64609 www.wahl.co.uk www.seaquimequine.net Westgate EFI Ltd Science Supplements +44 (0)1303 872277 +44 (0)8456 800606

Classic Showjumps +44 (0)161 765 2010 / 2014 www.classicshowjumps.com

Exo2 +44 (0)1335 372600 www.exo2.co.uk

Horsefair +44 (0)1264 811425 www.horsefair.co.uk

Maquien Design +44 (0)8000 925699 www.maquiendesign.co.uk

Clipper Sharp +44 (0)1823 681076 www.clippersharp.comt

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com

Horse First Ltd +44 (0)2830 848844 www.horsefirst.neta

www.sciencesupplements.co.uk Westgate Labs +44 (0)1670791994 Silvermoor www.westgatelabs.co.uk +44 (0)1665 602587

Cox Agri +44 (0)845 600 8081 www.coxagri.com

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

Horse Health Trade +44 (0)2380 814360 www.horsehealthtrade.co.uk

Maxavita +44 (0)8450 752754 www.maxavita.com a Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com

Smart Grooming +44 (0)1823 681076

Worklite Ltd +44 (0)1279 418052 www.work-lite.com

Horses with Attitude +44 (0)1274 852139 www.horseswithattitude.co.uk

Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

Solocomb +44 (0)1235 511358 www.solocomb.co.uk

Your Gift Horse +44 (0)1454 510102 www.yourgifthorse.com a

Creative Equine Marketing Friendship Estates +44 (0)780 3728646 +44 (0)1302 700220 www.creativeequinemarketing.co.uk www.friendshipestates.co.uk

www.silvermoor.com

TBK

Performance Wear for Horse and Rider

Nom 201 inated 2 Sup Trade pli the er of yea r

Affordable Designer Jodhpurs & Breeches, headcollars and Saddlery Unique and Innovative designs generating excellent retail profitability Please call or email for your free catalogue

Email: k.bentley@tbkltd.com Tel: 01580 292632 Fax: 01580 848042

October 2015 www.ebmonthly.co.uk

Equestrian 49 Business

interview

5 minutes with...

Mark Bryan

At Staffordshire-based bespoke saddle makers Black Country Saddles Introduce your company: Black Country Saddles was started by Master Saddlers and business partners Rob Cullen and John Hartley about 25 years ago.

Between them they have over 80 years’ experience of saddlemaking. That makes them sound old! But far from it – they both have an enthusiasm and love for their craft that reflects in our many saddles which they are daily involved in the making of.

I joined the company nearly four years ago as managing director and like Rob and John, I enjoy each and every day working at the new Cannock premises.

We have a brilliant team and there is a strong family atmosphere – in fact I’ve never worked with such a close-knit, friendly and helpful group ever – and I’m almost the same age as Rob and John so I’ve been around!

Our key aim at all times is to make the very best hand-crafted saddles of the highest quality that meet with the demands of today’s horse and rider, whether competing at the very highest level or simply riding at leisure.

We are always looking for and introducing new innovations and developments as we keep moving the business forward – as with any company you can never afford to stand still.

We sell our saddles via our network of authorised dealers around the world – all of whom have to offer a qualified fitting service (as well as meeting various other, exacting criteria) and our aim is to ensure the best possible combination of fit for both horse and rider whilst also providing a totally professional service overall.

How has the equestrian industry changed over your career?

I have only been in the equestrian industry for a few years so that’s a hard one to comment on but I am trying to make change for the good wherever needed as an outsider coming in with fresh ideas in areas of customer

50 Equestrian October October 2015 2015 www.ebmonthly.co.uk Business

service, production and quality control management etc.

Future changes I think should encompass the industry trying to come across as more attractive, and more modern in its approach to encourage newcomers, especially youngsters, into the saddlery world.

What was your career path that led to this point?

I started out on the shop floor aged 16 as an apprentice (also in manufacturing) and worked my way up to MD by my mid/late 20s.

How has Black Country Saddles changed in your time as managing director and what role have you played in this?

Coming in from a different industry and having spent my previous 25 years in business in London I have been able to introduce various new systems and ways of working. One big change was to set up our own treemaking facility after overseeing the refurbishment of our Walsall factory. Overall we now employ 30 staff whereas three-to-four years ago we had about 18 staff – a fact that was noted and became the subject of a BBC TV feature (and BBC radio) several months ago.

What equestrian or business innovations have caught your eye recently?

I think most innovations are technology-led these days. Social media has now become a major part of networking and marketing a business and this is one area we have embraced.

What do you think is the secret to Black Country Saddles’ success?

We are dedicated to the brand and being a leader in our market by pursuing the traditional values of quality and service in everything we do, everything we make and everyone we work with. Black

Mark Bryan Country Saddles has a zero tolerance to sub-standard quality of supplies and endproduct to ensure we are selling the best possible product to our valued customers.

Offering professional customer service in conjunction with our network of dealers is something we also strive for to ensure everyone gets the correct help and advice they need throughout the processes of ordering (and post-sales) when it comes to finding the right saddle to suit and perfectly fit their horse.

What are you most proud of about the company?

I’m proud that we receive high praise daily from all over the world with regards to the quality and build of our saddles. This has even led to four radio mentions and three pieces of coverage on BBC TV mentioned above which is fantastic for the business.

Where do you see the business in 10 years?

We have doubled turnover in the last three to four years so I can see us moving to even larger premises and taking on and training more dedicated staff. This is something the business has achieved even during a general manufacturing recession and was also one of the TV features we were involved in. I also believe we will still be one of the top saddle manufacturers in the world for high-end, quality, bespoke saddles – or put another way… I believe that within the league table of saddle manufacturers we shall remain within ‘The Top One’!

Quickfire questions: What do you do in your spare time? Work out and play golf; see my kids and grandkids.

What is your favourite TV programme? Modern Family Do you have a motto or favourite phrase that you live by? Do it now!

What was the last movie you watched? Northern Soul – (I used to go to the Wigan Casino when I was younger for all night Northern Soul Dancing).

Describe yourself in three words? Cheeky, sporty, determined.

If you could do any other job in the world what would you do/have done?

Professional footballer.

Find us online...

Equestrian Business is growing, so to find out more, access news as it happens or discover how you can get your brand in front of thousands of key decisions makers thanks to our website, visit www.ebmonthly.co.uk. Trade account holders access the full site content, including online versions of the magazine. To find out more email enquiries@ ebmonthly.co.uk.

HELPING TO BUILD

SUCCESSFUL BUSINESSES

SINCE 1979 We’re proud to support independent businesses. They’re the backbone of the industry - a place for customers to go for advice, care, and service that is second to none. The knowledge and passion that we see each day is something that we, as a family business, feel very strongly about.

THE AGRICULTURAL, EQUINE AND PET WHOLESALER

VISIT US AT WWW.TRILANCO.COM

October 2015 www.ebmonthly.co.uk

Equestrian 51 Business

October 2015 www.ebmonthly.co.uk

Equestrian 52 Business