EBM July issue by Presspoint Media Ltd

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INSIDE THIS ISSUE 5 NEWS

The latest industry news

9 ON THE WILD SIDE

Suzanne Wild talks trade

20 ESSENTIAL TACK ROOM Rider essentials

26 DIVERSIFICATION Extending the reach

29 OLYMPIC PREVEW Building up to the games

30 LAUNCH IT 32 LET’S TALK PRODUCTS

Jodhpurs, breeches & over trousers

37 BUSINESS ADVICE Health & safety

39 AT THE SHARP END

Hoof & leg care

39 ASK THE EXPERT

Mike Potter gets down to business

BEST FOOT FORWARD

Your questions answered

17 CURRENT AFFAIRS

40 STOCK TAKE

18 INSIDE THE HORSEBOX

41 SECRET SURFER

The impact of the LEZ

EQUESTRIAN

BUSINESS

New websites on show

MONTHLY

Transport & travel

Retailers’ top selling products

Editor: Kirsty Whittle editorial@ebmonthly.co.uk

Advertising Sales & Production Tel: +44 (0)1953 852946 advertising@ebmonthly.co.uk

Design: Carra White carra@whitehousemedia.co.uk Equestrian Business Monthly, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK Tel: +44 (0)1953 850678 Fax: +44 (0)1953 851936 enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business Monthly nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

If you have a Smart phone, iPhone or Android phone, all you have to do is download a QR code reader app and scan the barcode and it’ll take you directly to the Equestrian Business Monthly website where you can access the latest news stories, features and products on the market.

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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Comment EDITOR’S

Fresh faced Welcome to July’s Equestrian Business Monthly – a very exciting issue for us.

FORWARD FEATURES August Let’s Talk Products: Winter rugs (turnout & stable) Bedding & stable hygiene Fibre & Forage Clippers

September Let’s Talk Products: Winter jackets Winter feeding Horse & rider Hi-viz

October Let’s Talk Products: Body protectors Worming Olympics review What to stock for Christmas

In case the cover wasn’t a big enough giveaway – we’ve re-vamped EBM just in time for the summer, or what little summer we can expect. As keen readers will notice, we’ve gradually been adapting features and adding in extras in a bid to focus the publication further. Since taking the reins back in October, I have tried to bring a modern attitude to the publication, welcoming contributors from the industry to share their valuable insights with myself, and subsequently you – the readers. I hope throughout the year to delve further into the specifics of what is needed from Equestrian Business Monthly and look forward to working with some very exciting clients and welcoming a new dimension to the brand. I hope that the new look will please you as much as it has pleased us and look forward to hearing your thoughts. On a different note, I was sad to hear that yet another show had been cancelled due to the weather. The Suffolk Show is always a great day out and a popular shopping day for visitors, so the news that the ground would be closed for the second day was another blow to the industry. The show, which usually costs in the region of £1.4million, brings in around £1.3million, however due to the cancellation, The Suffolk Agricultural Association (SAA), which runs the event at Trinity Park near Ipswich, will be liable for a half a million poundbill.

The changes in weather are causing more than just a financial stir, with the influx of rain followed by bright sunshine, causing the grass to grow rapidly. Concerns for overweight horses and ponies are already rife among the UK, with the spurt of grass only adding to the worry. The extreme weather changes have also had a late ‘spring’ effect on equines and retailers have reported a significant increase in the sales of calming supplements. As an editor, I am frequently bombarded with press releases for new products. While some are unique and catch my eye, many are fairly similar, so when a story involving donkey excrement pops into my inbox, it’s certain to catch my eye. For those of you who haven’t heard about Donkey Doo, it’s a new product made courtesy of the 2,000 equines cared for by the Donkey Sanctuary. While manure has been used for years to tempt greenery out of its slumber, this product, which uses the 1,300 tonnes of muck produced by the donkeys each year, combined with charcoal from local willow beds, offers gardeners the satisfaction of knowing that they are helping to contribute to the Sanctuary’s survival as a percentage of the profits goes directly to the charity.

Let us know what you think!

Throughout 2012 we’ll be introducing new features both in the publication and on the website and we want to know what you think. The latest inclusion is our new social media blog and the introduction of the QR code. If you have a Smart phone, iPhone or Android phone, all you have to do is download a QR code reader app and scan the barcode and it’ll take you directly to the Equestrian Business Monthly website where you can access the latest news stories, features and products on the market.

Why visit the site: ❖ Trade directory ❖ Web banners ❖ News & blogs ❖ Advertise jobs ❖ View latest issue online

Follow us on Twitter: @EBMonthly and keep us upto-date with your news and opinions by emailing: editorial@ebmonthly.co.uk 12

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EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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UK NEWS A round-up of the UK’s equestrian trade news

Show news

DJ Murphy acquired by management team D J Murphy, the publisher of Horse&Rider and PONY magazine, has been acquired from Signature Publishing Ltd by a buyout team that includes current advertising director Andrea Moffatt, publishing director Terry Grimwood, operations director Steve Moore, and commercial director Marion O’Sullivan MBE. Also joining the team is former managing director Kate Austin, returning to the role she previously held from 1995 to 2005. DJ Murphy (Publishers) Ltd was founded over six decades

ago by Marion O’Sullivan’s father (Kate’s grandfather) and remained in family ownership until its acquisition by Signature Publishing Ltd in 2006. Horse&Rider and PONY are the UK’s market leading monthly equestrian magazines, with a history and trading record that is second to none in the equestrian world. “We are delighted to have the opportunity to take on such a successful publishing company,” says Andrea Moffatt. “DJM has the best editorial, advertising, and marketing people in the business and our plan is to focus their

Suffolk Show cancelled

efforts solely on the equestrian sector and invest in the continued growth of Horse&Rider and PONY Magazine, both in print and online.” Signature CEO Clive Foskett adds: “With Horse&Rider and PONY now firmly established as market leaders Signature Publishing has been rapidly expanding into other publishing sectors, so we are delighted that the management team have seized this opportunity to acquire DJ Murphy and will continue to develop these great magazines.”

Team GB Eventing athletes nominated

he British Equestrian Federation has nominated the following five riders to the British Olympic Association (BOA) for Team GB. Kristina Cook riding Miners Frolic, William FoxPitt riding Lionheart, Piggy French riding Jakata, Mary King riding Imperial Cavalier and Zara Phillips riding High Kingdom. Between the five selected riders the eventing team contains a wealth of experience; this will be Mary King’s sixth Olympic Games; William Fox-Pitt’s fourth and Kristina Cook’s second. Although Zara Phillips and Piggy French will make their Olympic debuts in London 2012, they are also no strangers to championship call ups for their country.

“It’s been a challenging spring with a number of events cancelled and great credit is due to all the riders who have had to reflect this in their plans,” says equestrian team leader, Will Connell. “It has also been a challenging time for selectors. The team we have now nominated to the BOA is crammed full of athletes that have proven medal winning ability at European, World and Olympic level. I offer my congratulations to them, their support teams and their horse’s owners and look forward to working with them during the final push to the London Olympics.”

Hickstead’s App relaunched The Hickstead 2012 App has been relaunched with a new design, added features and a new version for Android. Hickstead’s App was one of the most downloaded free sports Apps of last year, allowing users to receive information such as

updated class times, results and live alerts. Visitors to the showground and viewers following the action from home will be able to connect with others using the App’s Twitter and Facebook feed integration, giving users the chance to communicate and discuss the latest results. Users can also use the ‘archive’

If you have some news you’d like to share email us at : editorial@ebmonthly.co.uk or tweet @EBMonthly

facility to browse through last year’s results and receive local traffic and weather reports, while an interactive map allows users to explore the showground and get directions from wherever they are. The showground has 250 tradestands, and visitors can seek out their vital purchases from the Charles Owen Shopping

rade stand exhibitors and organisers are suffering once again as yet another show is cancelled due to bad weather. In a typical year, the staging of the event costs £1.4m and Suffolk Agricultural Association has always underwritten that cost to a tune of approximately £100,000. This year, owing to the cancellation of the second day the association is excepting to underwrite the show by £500,000 as events of this nature are difficult to insure against such issues as severe weather. The second day of the Suffolk Show was cancelled due to public safety issues, with those arriving at Trinity Park for day two being turned away owing to predicted high winds and obvious safety concerns. At the time of the announcement, Christopher Bushby, executive director of the show made the following statement. “The reason we have decided to shut the show today is because we have been advised of a severe weather warning, with Force 9 winds predicted. This has not been an easy decision for us to reach, but it has been taken after careful consideration because we are not willing to take the risk with people’s lives.”

Village with the App’s searchable shopping directory. The app is available to download free of charge. To download for iPhone or iPad, users can either visit http://itunes.apple. com/gb/app/hickstead-2011/ id439986480?mt=8 or search for ‘Hickstead’ on the iTunes website. The app is also available to download for Android phones.

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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UK NEWS

World Horse Welfare supporter raises thousands

NEWS IN BRIEF

SPOGA UPDATE

world Horse Welfare supporter has raised an impressive £7,500 for five charities, including World Horse Welfare, after horse riding for 560 miles in her latest fundraising challenge. Jill Perry from Bishop’s Stortford in Hertfordshire rode her horse Gem, a Welsh Cob, from Sandringham House in Norfolk to the Dinefwr Castle in South Wales, via Buckingham Palace. Jill, who is a keen Le Trec rider, set off from Norfolk on Sunday 22nd April and arrived in Wales on Monday 21st May and explains what the challenge was like: “The weather was certainly against us to start with as it was very wet and cold for several days. But that didn’t put us off and we saw lots of wonderful sights and different landscapes. It was another huge task mentally and physically as in 2009 I successfully rode from Biggar in Scotland down to Bangor in North Wales. “I would like to thank everybody who has helped me either by providing a stopover or sponsoring me on my way along these old routes, and especially to Stephen

my husband for being at the end of a phone, and travelling the breadth of the country to drop me off and collect Gem and I when we finished!”

No improvement Countrywide launches direct animal health service for slaughter

ountrywide is launching a service that will allow animal health products to be bought at more competitive prices. Orders and advice on the full range of animal medicines can be accessed direct from the central depot – with products dispatched to customers within 24 hours. “This is all about efficiency of supply,” says Alistair Folly, sales director for Countrywide. “By taking cost out of our supply chain through direct order and supply, central storage and stock management we can pass savings onto our customers and provide a fast efficient service.

“Equine customers can still continue to buy animal health products over the counter, however for those wishing to take advantage of exceptional prices and convenient delivery then a call to our dedicated team will prove invaluable.” Local account managers will provide advice and prescribe the correct product for customer’s – co-ordinated by a team headed by AMTRA qualified Heather Baker. “Our new direct service will ensure that customers are getting the animal health products that they they need, together with the right advice,” says Heather.

Young Achiever of the Year award

he Young Achiever of the year award, sponsored by Weco Engineering has been designed to recognise outstanding dedication and contribution to agriculture, horticulture wildlife or any other rural related sector or industry. All entrants will be required to demonstrate their commitment to their related subject. This should include their achievements and aspirations. The winner will

receive £100 cash and there are two runners up prizes of £50. All nominations for entrants must be under 21 years of age on 5th August and should be made in writing for the attention of Mrs Alison Shingfield. Wayland Agricultural Society, Manson Green Farm, Dereham Road, Hingham, Norfolk. NR9 4PX. http://www.waylandshow.com/ young-achiever-of-the-year.

horses

orses will continue to endure horrific and needless longdistance journeys across Europe to slaughter as European Agriculture Ministers unanimously agreed their support of a new animal welfare strategy but stopped short of requesting an urgent review of the controversial Transport Regulation. The Council voted in support of the European Commission’s strategy on the protection and welfare of animals for the next three years, and encouraged the Commission to do more for animal welfare. However the Council did not request an immediate review of the Transport Regulation, despite the Commission itself admitting that ‘severe animal welfare problems persist’ under the Regulation and that the law is not line with current scientific knowledge. Instead, Member States encouraged the European Commission to develop guides to good practice which could include a maximum journey limit, but this is unlikely to be legally binding and therefore ineffective. “We applaud the Council for showing a commitment to better animal welfare, but we are deeply disappointed that they chose not to seek a review of the laws...” says Chairman of World Horse welfare, Roly Owers.

Press accreditation for the September Spoga event, which takes place between 2nd and 4th of the month has opened. Cologne is once again set to become the Mecca of the international equestrian sports sector. On the leading business platform suppliers from around the world will be presenting innovations and new collections to the trade world. More information at www.spogahorse.com

20 YEARS IN THE BUSINESS

Luxury horsebox manufacturer, Whittaker Coachbuilders is celebrating 20 years in the business. “We are delighted to be celebrating our 20th birthday, it is a huge milestone and coincides with 2012 being such an important year for equestrian sports in the UK,” says Jayne Whittaker. “The last 20 years has certainly gone very quickly and the team here are looking forward to many more successful years ahead. The company was originally launched by Jayne and her husband Yan, working from a large barn at their home with Yan manufacturing horseboxes on his own for two years. More information at www.whittakers.com

NEW WELLY TRAINER LAUNCHED A new ‘high-top’ welly trainer has been launched by Briers. Boppers, as the product is known, are a trendy alternative to the traditional Wellington boot, offering the practicality of the Wellington with a stylish tweak. The boots are easy to clean and come in an assortment of colours.

More information at www.briersltd.co.uk

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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NEW TRADE WEBSITE FREE POINT OF SALE NEW STOCKISTS WECOME NO ORDER MINIMUMS EXCELLENT CUSTOMER CARE

01296 688 966 info@equetech.com

www.equetech.com

AUTUMN / WINTER

2012

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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UK NEWS

Positive results for BETA feed conference T

he second British Equestrian Trade Association (BETA) Feed Industry Conference took place on 13th June, with sixty delegates gathered at Stanford Hall, Leicestershire. Tim Franck, of the Food Standards Agency’s Animal Feed Unit, provided a timely legislation update, Todd McCully, from Government Grant & Tax Consultants (GGTC), reminded delegates that they might qualify for R&D tax credits, and Ruth Bishop, of Mars Horsecare, gave two talks – on regulatory guidance and compliance in the equine industry, and an update on mycotoxins, focusing on managing the

risk of their occurrence in the equine diet. Kate Jones, nutritional developments manager at Natural Animal Feeds (NAF), presented a guide to claims substantiation and clinical trials, and Chris Allen, of Leeds-based Blacks Solicitors, looked at social media and encouraged delegates to use Twitter to promote their businesses. “There is no doubt that the conference fulfils a need in the equine feed industry, providing a much-needed forum and a prime networking opportunity,” says BETA executive director Claire Williams.

Dengie display winner announced

CONSUMER CORNER CHARITY TO ANNOUNCE BIGGEST LOSER World Horse Welfare is going to announce its ‘biggest loser’ amongst the Shetland ponies at this year’s Summer Extravaganza in Norfolk. Over the past six weeks volunteers have been taking the Shetland ponies at the Hall Farm Rescue and Rehoming Centre in Snetterton for walks to keep them trim over the summer months. At the extravaganza’s educational corner, they will be weighed to see which pony has lost the most weight since the walks started. The charity’s vet and farrier will also be on hand in the educational corner to answer any questions from members of the public. The Summer Extravaganza, which takes place on 8th July, will also see the centre’s tallest ever rehomed horse, Digger, take part in a display with the Household Cavalry Mounted Regiment.

ANIMAL HEALTH TRUST OFFERS FREE FLU TESTS The Animal Health Trust (AHT) has been offering free equine influenza tests to vets in a bid to avoid any increased risks during the Olympics. Following the recent equine influenza (EI) developments in North Western France, the governing bodies for horse sports asked for the AHT’s assistance in minimising any risks associated with the disease prior to the games. Transfer of EI can occur, even in vaccinated horses, so it is important that precautions are taken to reduce the risks. Dr Richard Newton, head of epidemiology and disease invited sport leaders and the veterinary profession to take advantage of the AHT’s ongoing EI surveillance initiatives, and established communication links with

The 19.0hh Clydesdale was rehomed by the Household Cavalry in 2010 after being accepted on a two-year training programme to become a drum horse. The event takes place between 11am and 3pm and admission is £5 per car. Visit: www. worldhorsewelfare.org/information/news-andevents for details. notification systems, to reduce the risk of EI’s incursion into the UK. “Using rapid and sensitive viral detection methods applied to respiratory samples has greatly improved the accuracy of diagnosing EI,” he says. “We feel that this heightened surveillance activity for what is probably the most potentially infectious and rapidly spreading equine infectious disease is particularly important at this time.” The UK’s Thoroughbred racing and breeding industry has supported the World Organisation for Animal Health (OIE) laboratory initiatives through Horserace Betting Levy Board funding. The AHT is providing swabs and viral transport media to veterinary surgeons at no charge and no laboratory fees for testing for equine influenza virus will be applied to samples marked as for “Equine Influenza Surveillance 2012”.

display competition run by Dengie Horse Feeds throughout the Wynnstay Stores group, has been won by the Ruthin, Denbighshire, branch, thanks to the creative skills of equine supervisor Huw Gruffydd, who devised an eye-catching and informative in-store feature to promote Dengie Healthy Hooves. Huw’s hard work and amazing display, which included detailed drawings of the horse’s hoof and invited customers to take samples of the fibre feed to give to their own horses, was rewarded with a lunch for all members of the Ruthin team with Dengie area sales manager Laura Dolphin. “A tremendous amount of thought and hard work went into Huw’s impressive display,” says Laura. “He used a combination of mediums to great effect, resulting in a powerful promotional tool for Healthy Hooves.”

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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www.spogahorse.com International Trade Fair for Equestrian Sports Suzanne Wild is Designer and Managing Director at Fuller Fillies.

HOP: TICKEEUTP TSO 35%

Walk on the

Wild Side I

t never ceases to amaze me that people are still prepared to have a stab at setting up a new business in times of such hardship. Perhaps it’s a testament to the ‘British Bulldog Spirit’, or more likely, I feel at least, people chasing their dreams in the misguided belief that by running their own business, they will be in charge of their own destiny. I’m sure at some point I also held this belief but after seven years I am much more of a realist!

Whilst it is true to an extent that the ‘book lies with you’ and that you do indeed make the decisions, the choices are limited to such an extent that you regularly have ‘Hobson’s choice’ (i.e. no choice at all). One of the biggest challenges faced by the manufacturer lies in the fact that few of us are manufacturers at all; rather we employ overseas factories to handle the manufacture on our behalf – the problem is that we are then having to balance both the needs of the supplier and the buyer as we perform both roles. And that means we are constantly compromising and therefore are unable to perform either as we would like, or as the business demands! We have an active Facebook page and every day we have someone asking if we can make ‘Puppi in Red’ or ‘Boots in a shorter length’; of course we welcome this kind of input but inevitably end up having to tell the ladies that we can only make the more popular sizes/colours. Whilst we would love to meet everyone’s tastes of course we can’t when the factories are demanding 300-

SAV

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gahorse.c

1000 per colour/ per style… add to that the fact that even if we did produce Puppi in Red or Boots in shorter lengths the Retailer wouldn’t stock them because they don’t necessarily recognise the demand in the same way as we do.

Like most fighting to survive this recession, we have negotiated lower minimums with our factories in order to ensure we don’t end up with too much of a stock-holding however, this brings it’s own problems – as I have talked about before, the retailer is only wanting to order as a result of their own customer orders, and if the latest batch of jodhpurs is a slightly different shade from the last as is typical with re-manufacture, there are rumblings. I can’t help but feel that the manufacturer/distributor is having the worst of times right now; we are pulled in so many directions and seem to never be able to please anyone. We have customers to please and are also expected to please our customers’ customers. We are buyers who enjoy little flexibility from our suppliers and yet our own buyers expect absolute flexibility from us. It might be post-jubilee depression but it feels as if we are in a ‘lose-lose’ situation. I would love to hear what other manufacturers are experiencing and what you are doing to adapt and survive – maybe by sharing there just might be an industry left to take us into 2013…

spoga horse Cologne, 02 – 04.09.2012

Positive dynamics! Visitors from around the globe come to see the latest trends and the impressive range of new products on display at spoga horse. This is one event that you really can’t afford to miss!

International Business Media Services Ltd. Prince of Wales House Bluecoats Avenue Hertford SG14 1PB United Kingdom Tel.: +44 (0) 1992 510 950 Fax: +44 (0) 1992 510 951 info@koelnmesse.co.uk

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Hoof & leg care problems.” Horses face a variety of issues during prolonged wet periods. “Wet conditions can lead to soft hooves that allow easier entrance of the hoof-eating micro-organisms that lead to thrush, White Line Disease, and abscesses,” says Dr Scott Gravlee from Life Data Labs, Inc. “At the other extreme, dry conditions lead to excessively hard hoof walls that lose their ‘shock absorbing’ ability and have a tendency to crack. The hardness or softness of the hoof capsule is directly related to the amount of moisture within the

“We see an increase in the prevalence of brittle cracks and poor hoof wall condition in spells of very dry weather”

BEST FOOT

forward

As the hoof and leg care sector moves forwards, the industry is opening up to new and advanced methods. Equestrian Business Monthly explores the products available across the board and speaks to manufacturers about the importance of knowledgeable relationships.

ccustomed to long wet winters and dry summers, the UK has become acclimatised to the varied hoof and leg care that is required at different times of the year, however, the recent shock weather has been problematic for equines. “Horse hoof quality and growth does vary considerably with the weather,” says vet Gemma Coleman from Westover Vets.

“Sudden changes in weather from wet to dry may cause contraction and expansion of the hoof wall leading to worsening of any cracks present and this can lead to pain and lameness.” Rosie Fell from Keratex agrees. “Situations such as dewy morning grass followed by hot dry summer afternoons mean that hooves become saturated as they take up a lot of moisture too quickly,” she says. “The

internal structures of the hooves then expand to accommodate excess water molecules. As the grass dries up throughout the morning, this excess moisture will evaporate out through the hooves very rapidly, causing the previously expanded structures to contract again quickly as moisture leaves the hoof. Cracks then start to appear in the hooves, and as they become softer, there may be

hoof capsule tissue.” A lack of rain can be just as detrimental for hooves as the ground hardens. “We see an increase in the prevalence of brittle cracks and poor hoof wall condition in spells of very dry weather,” says Gemma. “Although the environment is certainly a contributing factor I suspect some of the changes we see are as a result of the horse’s diet changes with the quality of the grass.” Items for effective hoof care can vary from conditioners, dressings and hardners to barrier creams, powders and supplements. These items vary wildly in price and will have specific instructions for use, whether they are one-time applications or daily additives. Natural alternatives should always be supplied alongside, as some customers may feel strongly about using unnatural ingredients.

LEG SUPPORT With excess strain being placed upon equines, taking care of the horse’s legs is paramount. Ligament and tendon injuries are commonplace and can occur out of the blue. Lasting for months at a time – sometimes even a year – and requiring regular veterinary assistance and long periods of rest, these injuries can end a professional horse’s career. The recent rainfall, that was predicted to have reached the equivalent of a month in just a few days in some parts of the country, can be a catalyst for such injuries. A horse letting off steam in the field needs only to slip to cause

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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Poor hooves prevent him from reaching his full potential. Help him prove his ability with Farrier’s Formula®. Within weeks of feeding Farrier’s Formula® he will have an emerging new band of hoof growth and a glossy, more deeply colored coat. Internal benefits are harder to see, but just as dramatic. Farrier’s Formula® Original is available in shops.

At Absorbine , we know that the hours your customers spend caring for horses are a small price to pay for the hours they spend riding. We also know that changing weather requires complete hoof protection, even in the driest or wettest conditions. So we formulated the Hooflex line of products to support hoof strength and flexibility when at risk from cracking — rain or shine. Like you, and your customers, we're dedicated to horse care. And we have been since 1892. ®

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www.absorbine.co.uk July 2012 | EQUESTRIAN BUSINESS MONTHLY 11 www.ebmonthly.co.uk

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Hoof & leg care a strain. With horses increasing in value, owners are spending more money on preventative measures, such as boots and supplements. Taking care of joints has become a natural part of horse ownership for many and continues to dominate the market. There are roughly six ingredients that appear regularly among these supplements. Glucosamine helps keep joints and cartilage lubricated, as well as stimulating the substances necessary for the formation of joint tissue. As horses age, they may not produce a sufficient amount of glucosamine naturally, lowering the shock absorbing potential in the joints. Green lipped mussel is an edible shellfish found off the shores of New Zealand, which consists of Glucosamine, GAGs (unbranched chains of complex sugars) and ETAs (a type of Omega-3 fatty acids) are the compounds in the mussel believed to contribute to its beneficial effects. ETAs are

the key ingredients that help in the anti-inflammatory activity and as a result, joint pain. GAGs are the main components of cartilage and the synovial fluid found in joints which increase the lubrication of the joint and increase water uptake into the

“Understanding the cause and nature of hoof problems allows one to have a command of products to solve customer’s problems” cartilage. This water uptake, which decreases with age, is necessary for the lubrication and shock absorption of the joints. Chondroitin, a major constituent of cartilage, provides structure, holds water and nutrients, and allows other molecules to move through cartilage, while Sodium

Hyaluronic Acid (HA), is the simplest of all glycosaminoglycans and forms the backbone of proteoglycans. Hyaluronic acid is found in connective tissue and manufactured in the synovial membrane and by the chondrocytes. As a major component of synovial fluid it is also essential for proper nutrient delivery. Methylsulfonylmethane, or affectionately known within the industry as (MSM) is naturally occurring organic sulphur that is found in grains and grasses. Organic sulphur is vital and concentrations within the body should be high. MSM is necessary for the correct synthesis of amino acids, vitamins and chondroitin sulphates which are responsible for supporting joint lubrication. MSM also supplies bio available sulphur to various types of tissues within the body including: connective tissue, and the tissue needed to support healthy lungs, bone, blood, tendons, hooves

and skin. Unfortunately MSM is destroyed by heating, long term storage, exposure to air, and during the feed manufacturing process. This can mean that horses and ponies who have limited access to grazing, or whose diet relies heavily on processed feeds, may be deficient in this vital compound. Devils Claw, Boswellia and Bromelain. These additives offer no long term support of healthy joint function, which a well designed joint supplement can provide, however, they contain various pain blocking agents that mask the pain prior to any improvement in the viscosity of the joint fluid or the improvement in shock absorption of the cartilage tissue.

EFFECTIVE SELLING The market is full of options, but as a retailer it can be hard to know which way to turn. Obvious choices are traditional

SELLING HOOF BOOTS FOR BAREFOOT HORSES Lucy Nicholas of Trelawne Equine explains the importance of barefoot products. Hoof boots that fit above hairline

Retailers should always emphasise the importance of three elements that the barefoot horse requires, when recommending hoof boots for barefoot horses: A good, regular trimming schedule l A good diet based on food the horse’s body evolved to thrive on l Exercise, including encouraging natural movement in the field and little or no confinement l

The following tips will also help you provide the best service to customers: 1. All hoof boots require the customer to take the measurements of their horse’s hooves after a fresh trim, and have a growth tolerance built in. 2. Consider purchasing a ‘fit kit’, which some manufacturers offer – this is a set of ‘shells’ that helps customers choose the correct size of boot. You could rent these kits to customers; in fact, many

retailers offer hoof boots to hire or try, in the same way as bit hire. 3. Advise customers to take the hooves’ width and length measurements in mm for accuracy. Boots that only require one measurement (eg instead of length and width) should be looked upon with caution. The width of the hoof should be taken to the widest point; the length is taken to the buttress of the heel so the weight-bearing surface of the hoof is measured. 4. Most horses will measure round or slightly longer than wide. If a customer’s measurements indicate a wider than long hoof or

a very long narrow hoof, seek advice from the distributor or manufacturer; supplying pictures of the hooves from the customer will help. 5. There are two main boot categories; above and below the hairline. Soft ‘gaiter’ style fixings are not included in this description, so boots such as Easyboot Epic or Renegades are regarded as fitting ‘below’ the hairline. Below hairline boots are generally the most suitable for competitive or long distance use, but are also generally the most sensitive to incorrect sizing and fitting. Boots that are one-piece and cover the coronet band, such as Old Mac G2, Easyboot Trail or Swiss horse

boots, are generally easier to size and are more tolerant to slight size inaccuracies. 6. Stock boots that will enable customers to get a really close fit. A good hoof boot will be made of modern materials, with a sole made from a plastic or rubber composite, to give good grip and durability. The upper should be soft above the hairline, but the main shell may be made of a strong flexible plastic or rubber, similar to the boot’s sole around the hoof capsule. Metal should not be used other than for fixings or fastening, and should not be in contact with the horse’s hoof.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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keep hooves

MOIST Only with

Hoof Moist

Most hoof applications simply sit on the surface of the foot. Not PRO FEET Hoof Moist... This unique, highly absorbent, water based gel moisturises down into the hoof wall to help STOP • Drying out • Cracking • Splitting • Flaking • Shoe loss. Hoof Moist The Farriers’ Hoof application of choice. Ask your farrier.

For more details please contact your NAF Area Manager, call the NAF Freephone Advice Line: 0800 373106 or July 2012 | EQUESTRIAN BUSINESS MONTHLY email info@naf-uk.com

13 www.naf-equine.eu/uk www.ebmonthly.co.uk

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Hoof & leg care

and longstanding brands or those that you have built a successful partnership with, however, these may not necessarily be the best options for your customers. Understanding the brand and being fully informed by the client should go hand in hand. “We aim to help the retailer educate the shopping public so that they can make an informed decision,” says Dr Gravlee. “Understanding the cause and nature of hoof problems allows one to have a command of products to solve customer’s problems. A customer that has

learned some valuable tools to assist him or her will be a repeat customer.” Rosie agrees that a good working relationship should be based on knowledge. “There are so many different hoofcare products now that shopping around can be confusing and time-consuming for customers. Knowing the rationale behind each brand, how products work, and what makes them different than comparable products from other brands, helps the customer make an informed decision when buying. It also gives the customer confidence that the retailer is knowledgeable and up together with the various different products on offer.” Aside from a well-informed brief, packaging and display is vital for effective sales. “The Absorbine Hooflex range had a packaging update this year that clearly conveys the modern approach to technical product development embraced by the company, combined with its history and experience gained since the company started producing horse care products in 1892,” says a spokesperson for Absorbine. “By displaying the range in a strategic location in the store, and placing the

PRODUCT

products in the brand together, retailers can gain maximum benefit from the comprehensive range and attractive packaging, achieving impulse buys as well as fulfilling the requirements of customers with specific hoof care requirements.”

CHANGING WITH THE TIDES Horses are developing different hoof issues due to the demands that are put on them and farriers are opening up to different options. “The development and implementation of glue on shoes and the use of plastics and ‘nailless’ shoes have both improved and increased in relation to demand over recent years,” says Claire Brown from Handmade Shoes Limited, distributors of Kevin Bacon’s hoof products. “This is a reflection of both the demands placed on horses and the preference of the owner.” Horses are often ridden all year and across a broad range of disciplines, making the requirements somewhat varied. “It would be fair to suggest that horses’ careers have increased in length as we are able to

PRODUCT

keep horses sound for longer,” says Claire. “It would be fair to suggest that, historically, had the choice of shoes and materials not developed to such an extent alongside knowledge and skill that many horses working today in their ‘twilight’ years would not be around. Our knowledge and skills in the medicine and veterinarian worlds have improved and so has the standard of farriery, and overall care of horse’s feet. As we learn more we are able to apply new methods and materials to both prevent and promote good foot and limb health. The owner’s desire to keep a horse sound and working coupled with the range of ‘tools’ to hand has led to horses with poor conformation and bad feet enjoying a longer carrier than may have previously been possible.” HorseSlips is a unique alternative to metals shoes, developed using a patented method of spiral extrusion. The product allows all shapes and sizes of hoof to be accommodated at a low cost,” says Karla Hedley, sales and marketing executive at Giltspur Scientific Ltd. Made from flexile PVC, the shoes can be glued on with either acrylic or urethane glue. ■

PRODUCT

Healthy hooves

Hoof Hardner

Fancy feet

W.F Young, manufacturers of Absorbine, has launched its new Hooflex Frog and Sole Care in the UK. The Hooflex range of hoof care products, including Hooflex Original has also received a makeover with bright new labels on the products to coordinate the whole range. Hooflex Frog & Sole Care helps soothe the hoof and eliminates odours caused by bacteria and fungi. The liquid formula penetrates the frog and sole tissue and will not sting, stain, or dry the hoof. Hooflex Frog and Sole Care is easily applied with the special squeeze applicator which is speciallydesigned to reach deep into the frog. It is available in a 355ml bottle. The Hooflex range also includes; Hooflex Original Conditioner, Hooflex Original Liquid Conditioner and Hooflex Natural Spray.

Keratex Hoof Hardener works within hours of the first application by cross-linking the keratin molecules within the hooves making them stronger, harder and healthier. Research shows that horses with hard feet cope better on varying terrains and are much less susceptible to cracks, damage or injury, making this product a highly favourable choice for keeping hooves in top condition. Keratex Hoof Hardener works in a number of ways, and will as follows: stop existing cracks from laddering up or across the hoof, allowing them to grow out safely; prevent new cracks from appearing; eliminate footiness due to sensitive soles (often within just four days); harden soles that are prone to punctures and abscesses; prevent frequent shoe loss; and protect hoof walls from the rigours of roadwork and schooling.

PRO FEET Hoof Moist is a natural product with a dual action – it improves hoof condition and acts as a hoof cosmetic. It is oil and grease free and especially formulated to sustain the moisture content of the hoof and allow natural fluctuation of moisture levels. The ingredients used to make Hoof Moist are of human cosmetic grade. Hoof Moist also contains Teatree, which gives it a natural antiseptic quality. Hoof Moist is particularly useful throughout the dry summer months and also for the horse who has to spend prolonged periods on dry bedding, which draws moisture out from the hoof. RRP: 500g: £6.95, 1kg: £11.50. Larger sizes available.

Absorbine: +1 4135 269999 www.absorbine.co.uk

Keratex: +44 (0)1373 827649 www.keratex.com

NAF: +44 (0)1600 710700 www.naf-uk.com

Available in a colour choice of black or natural.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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NLH & EH Hoof AD (92x134) _Layout 1 15/06/2012 15:57 Page 1

PRODUCT

The natural way to keep hooves in the best possible condition!

Hoof Health Inside and Out

Simply the best Great value products that really work! Lincoln Classic Hoof OintmentOptimises hoof condition, maintains healthy supple hooves and promotes healthy growth of the horn. Manufactured to the finest traditional formula and using the best ingredients available this product will contribute to ensuring that customers are doing the very best that they can to optimise the hoof condition of your horse. 500g RRP: £13.99.

Battles: +44 (0)1522 529206 The natural way to keep www.battles.co.uk/lincoln

hooves in the best possible condition!

PRODUCT

Innovative shoeing HorseSlips are flexible plastic horse shoes which are glued on using acrylic or urethane glue. HorseSlips will stay on for four to six weeks if fitted correctly. Developed using a unique and patented method of spiral extrusion, the shoes allow all shapes and sizes of hoof to be accommodated at a low cost. The HorseSlip is supplied in a coil which is cut to make four to six shoes. There are two sizes: horse and pony. The flexibility of the HorseSlip permits hoof expansion meaning the hoof is not compressed as it grows. HorseSlips can be used in place of metal shoes. They can also be used as an aid to treat

A natural way to keep hooves in the best possible condition at all times! A powerful blend of Seaweed from the North Atlantic with Rosehips providing a nutritional solution to hoof condition and growth. Feed it combined with external use of this brilliantly effective hoof cream which moisturises and nourishes preventing deterioration and cracking. A real solution to hoof health – all year round! RRP: Seaweed & Rosehips 3k £16.99

Hoof Cream 200g £9.99

Exclusively distributed in the UK by Natraliving Health. National Advice Line

0 Exclusively 8 4 5 5 00 distributed 0 66 6 in the UK by Natraliving Health. For more information call us on www.natralivinghealth.co.uk 0845 5000 666 or enquiries@natralivinghealth.co.uk

Giltspur Scientific Ltd: +44 (0)2893 322040 www.horseslips.com PRODUCT

Laminitis prevention Laminitis Prone Supplement provides the ideal nutritional approach for horses at risk from feed-related Laminitis. Almost all laminitis is nutritional in origin. Thus, poor digestion can often trigger the onset of painful and sometimes fatal inflammation of the laminae – laminitis. Global Herbs has developed Laminitis Prone Supplement, to be used as a natural nutritional supplement for sensitive horses and ponies. It contains digestive herbs, which perfectly and safely rebalance equine nutrition. It also makes spring and winter frosty grass safe, rebalances digestion, supports the liver, maintains utilisation of diet and healthy digestion of haylage. RRP: 1kg - £26.95 or 5kg - £110.25.

Global Herbs: +44 (0)8001 694709 www.globalherbs.co.uk

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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HOOF & LEG PRODUCTS PRODUCT

Hoof dressing

Vital protection

The changeable British seasons are commonly associated with adapting the horse’s routines in order to maintain good general health and, more specifically, reduce the potential for negative impact on the horse’s feet. Water and hydration levels need to be carefully balanced. Too little water and the rigid keratin within the hoof walls becomes dry and brittle as it no longer has the flexibility to perform to the pressures placed upon it. Topical applications such as Kevin Bacon’s Hoof Dressing, applied once or twice daily is formulated to apply moisture in dry conditions and to protect the hooves from becoming saturated in wet conditions, making it suitable for year round application. It is 100% natural and can help to protect the hooves from bacterial infections.

Nutrients such as phospholipids, omega fatty acids, and important amino acid ‘protein building blocks’ enable horses to build strong structural and connective tissue proteins important for healthy hoof structure and growth. The combination of proper nutrition with Farrier’s Formula and the application of an effective topical dressing help repel the invasion of bacteria and fungi that cause hoof problems. Life Data Hoof Dressing not only defends against these hoof-eating microbes on the surface of the hoof, but also permeates deep within the hoof wall to block these microbes at the very foundation of the invasion.

Kevin Bacons: +44 (0)1296 662473 www.kevinbacons.co.uk

Life Data Labs Inc: +44 (0)7535 151022 www.lifedatalabs.co.uk

PRODUCT

Natural options

Suited and booted

Pure Seaweed & Rosehips from Natraliving Health with its powerful combination of trace elements, minerals and vitamins help to increase the quality of new horn development from the inside out. A simple and traditional herbal supplement known as the ‘farriers aid’, it is a best seller that can be relied on to give results to customers who have often tried many other products on the market without success. For best results combine Seaweed & Rosehips with a natural hoof treatment. Equine Health Hoof Cream imported from New Zealand contains nine essential ingredients to nourish the hoof. Preventing deterioration and cracking it moisturises and conditions hooves – shows a noticeable difference within three weeks of daily use.

NEW’s SoftTouch Exercise Boots are ideal for schooling, jumping or hacking out, providing exceptional protection to the inside of the horse’s leg, whilst being soft and comfortable for the horse to wear. Boots feature tough, hardwearing brushing pads with high denier outers to ensure a long life. Inside, the boots have shock absorbent orthopaedic foam linings, with ultra soft fleece fabric over the top, which helps to prevent rubbing. To fasten, strong hook and loop fastenings keep the boots in the perfect position. They are also machine washable at 30° C. SoftTouch Exercise Boots are available in small, medium, medium/wide and large in black, and have a RRP of £35 per pair.

Natraliving Health: +44(0)8455 000666 www.natraliving.co.uk

New Equine Wear: +44 (0)1172 303700 www.newequinewear.co.uk

PRODUCT

All over care

New shoes

The Old Saying ‘No Foot, No Horse’ is as true today as it has ever been. Supreme Products Heel, Sole & Frog Care is a daily application that will help keep hooves, soles and frogs in prime condition and will aid restoration of feet after infections have been cleared and repair after sole and frog conditions. A 450g tub retails at £9.99.

The Easyboot Glove Back Country is a lightweight, breathable, formfitting and durable boot for barefoot horses. It takes its design from two existing boots from American manufacturer Easycare – the Easyboot Glove, and the Easyboot Trail. The Back Country includes a ‘comfort cup’ gaiter, a section of strapping that provides stabilisation and a close fit to reduce rubbing. There are 18 regular and wide sizes and it retails at £84.99 per boot – sold singly, with fit kits available for retailers. Retailers should advise customers that barefoot horses require regular trimming by an experienced hoofcare professional and a good diet based on food the horse’s body evolved to thrive on as well as exercise, including natural movement in the field and little confinement.

Supreme Products: +44 (0)1377 229050 www.supremeproducts.co.uk

Trelawne Equine: +44 (0)8442 578585 www.trelawneequine.co.uk.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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CURRENT AFFAIRS CURRENT AFFAIRS CURRENT AFFAIRS CURRENT AFFAIRS

Exclusive

A STEP TOO FAR With January 2012, came yet more restrictions to vehicles travelling through London. Equestrian Business Monthly spoke to a handful of industry professionals to find out how the Mayor’s green initiatives have impacted on their livelihood. What is the LEZ? The London Low Emission Zone (LEZ) was brought into action in 2008 at the hands of the London major, Boris Johnson whose aim is to generate cleaner air for a healthier London. Set in alignment with the ‘Euro’ exhaust emissions standards, the zone, which covers most of Greater London is monitored using a network of cameras dotted around in secret locations. These cameras read the vehicle’s registration number, which is then checked against a database of registered vehicles which meet the LEZ emissions standards. The database is extensive and complied using information from The Driver and Vehicle Licensing Agency (DVLA), The Vehicle Operator Services agency (VOSA), The Society of Motor Manufacturers and Traders (SMMT) and drivers and operators who register directly with Transport for London (TFL). However, since 2008 the restrictions have continued to expand, the most recent coming

with a filter that reduces emissions. However, the advice given on the TFL website states that drivers taking this route should ensure that they have applied for their filter in time as it can take up to three months and even vehicles that have taken this step that has been forced upon them, will not be excempt from the charge. Penalties for not making the payment can be up to £1000.

Bad business The ruling, despite seen by some as a good move, has had detrimental effects on the equestrian industry due to the nature of many companies and the location of their properties. “There are a few places within the LEZ which we go to on a regular basis either collecting from or delivering to, however since ours is a fairly modern fleet the LEZ has not had too much of an effect on us other than we now have to be careful which vehicles we send where,” says Mark Buchan, export manager at Baileys Horse Feeds. “One of our drivers used to visit a certain farm as the

“I wrote to Transport for London (TFL) after receiving the letter to say that the scheme was out of line and received a letter that more or less said tough!” into play in January 2012. This new ruling now includes large vans (those over 1.205 tonnes unladen weight), minibuses and other specialist vehicles and suggests that vehicles of this size registered as new before 1st January 2002 will not meet the standards and will have to pay a daily charge. If the vehicle doesn’t meet current emissions standards, the daily charge is £100 for larger vans, minibuses and other specialist vehicles, and £200 for lorries, buses, coaches and other specialist heavy vehicles. The alternative option, besides avoiding the area altogether is to have vehicles fitted

first delivery of every day, however after the ruling came into place, he was no longer able to go there as his lorry isn’t up to regulations. It hasn’t caused us too many problems, but it has meant that every delivery needs to be carefully planned – especially when you’re delivering down a narrow road that requires a certain size of vehicle that must be compliant.” Other businesses haven’t been as fortunate as Baileys and were more than a little surprised by the news. Prior to the restrictions coming into play, commercial companies

received letters warning of the changes. “I wrote to Transport for London (TFL) after receiving the letter to say that the scheme was out of line and received a letter that more or less said tough!” says Ian Adams-Lane of Balanced Horse Feeds. “They gave us three choices,” says Ian. “We buy new and very costly vehicle, we sell the business to someone else or we face closure.” The company is based a quarter of a mile outside of the LEZ and before 2008, had many customers within the area. When asked if the new ruling had made a significant impact on

The areas included in the LEZ no grants or subsidised payment offers – even while you’re waiting for a new, complaint vehicle to be delivered,” explains Ian. “Sadly I think that the constant tightening of regulations is only giving people the wrong message. Those who can’t afford to alter their vehicles or pay the charges will only become deceptive by taking routes that avoid the fixed cameras. The temptation to see how long they can get away with it may be their only choice and paying a fine when caught will also be cheaper than buying another vehicle.” Local businesses have

“Vehicles that were made one month apart can vary in cost by up to £8,000” the company’s sales, Ian agreed that it had and revealed that the company had been forced to reroute vehicles. “Initially we had to get rid of our customers on the other side of the line as we simply couldn’t service them,” he says. Buying a smaller truck, that was LEZ compliant, Ian was able to move forward – until January of this year brought tighter regulations, making the smaller vehicle ineligible. “Vehicles that were made one month apart can vary in cost by up to £8,000,” he adds. Paying the charge is just not an option due to the exceptionally high rate, which is directed at the owner of the vehicle and not the driver himself. “We’ve just bought a brand new vehicle that cost us £40,000,” says Ian. “We had the option to have a particulate filter fitted, which would cost £3,500, but the regulations are being altered every year and in three or four years we’d be back to square one.”

A lack of support Despite ordering a new vehicle, TFL offer no reductions or discounts for current vehicles during the wait. “TFL’s attitude is very much tough. There are

also suffered. Livery yard owner and horse transporter, Laura Harrison from Kent had to give up the latter part of her business after the restrictions meant that her horsebox was no longer eligible for use within the LEZ. “I am based in Sevenoaks and frequently picked up horses from the South East,” she says, “however after January’s ruling, my box, which is an 05 plate isn’t up to standard and I can’t afford to replace it.” Laura also ran unaffiliated competitions, but cancelled them shortly after 2008 as people weren’t willing to pay the LEZ charge to reach the venue. “It was both a shame and a financial slap in the face as the shows helped to keep things ticking over and the horsebox hire was a fundamental part of the business,” says Laura. With harsher restrictions to come, the future for drivers in Greater London is uncertain – especially those who have paid to have their vehicles brought up to scratch. We shall watch with baited breath to see what Boris has in store for us next.

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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Transport & Travel The current market is full of equipment to make transporting horses as stress free as possible. With many companies selling direct to the consumer, it’s important for retailers to display products accordingly, securing sales with up-to-date knowledge.

INSIDEthe HORSEBOX AN EXTRA PAIR OF EYES

ravelling can be a stressful experience for both horse and rider. The horse naturally has an instinct to flee from danger, so when that is prevented, it is understandable that the horse may panic. Accessories such as CCTV can offer a sense of security to many owners. “A trailer camera can offer reassurance while travelling – we have all heard horror stories about trailer and horsebox floors failing while in transit,” says Neil Todd of Trailer Vision. A camera also prevents the driver from worrying as if he or she hears or feels a problem they can easily check whether they need to stop, while still concentrating on driving.” Transporting horses is often easy and without concerns, however it’s important to remember that horses are unpredictable animals and could react suddenly to something. “Customers have told us about lead ropes getting caught up on breast bars or head dividers and horses getting distressed, or worse choking,” says Neil. “Additionally, some horses have been known to climb breast bars. Although a camera system won’t prevent accidents from happening, early notification that an incident has happened or is

about to happen means that the driver can quickly and safely stop to prevent more serious injuries from occurring.” Cameras used in vehicles such as horseboxes, use a wireless system to convey the image to a monitor which sits on the dash board. “Digital wireless systems have no video cable as images are transmitted wirelessly, so installation is relatively straight forward as the camera just needs power which can be taken from the light switch,” says Neil. “The camera transmits a digital signal to the monitor, the signal is coded so the monitor only sees the coded camera signal, therefore there can be no interference (unlike analogue systems). These cameras offer a variety of options depending on the customer’s needs. “Our products are unique,” says Neil. “The Digi-Nav is a combined sat-nav and camera, with ‘picture in picture’ (the horse area camera imposed on top of the Sat-Nav map,” he adds. “Additionally, we are the only company in the UK that supply a range of interference free, digital wireless products.” Other cameras on the market offer a selection of lenses. “Our camera has a wide angle lens and night vision, which enables supervision in all types of horse trailers and in all light conditions,” says Gemma Beeston at Agrihealth.

RUBBER MATTING Rubber Matting Rolls come in a range of different weights and thicknesses with a range of nonslip finishes for use in horseboxes and trailers. “Rubber matting in a horse transport vehicle will give confidence to the horse by providing good grip for standing and walking,” says Sonia Gardner at Earlswood Supplies. “It will also deaden noise from hollow floors helping with the loading of shy horses. If using individual rubber mats it is important to ensure that these are well fitted and preferably fixed to the floor so that if the vehicle had to do an emergency stop the mats will not slide forward. For best results a single piece floor mat should be used as this is easy to seal and will protect the floor from wet and prevent it becoming smelly. It will also minimize the risk of trip hazards when loading and unloading.” Rubber can be heavy so expert advice is necessary to check compatibility with each different vehicle.

storage racks, tie up rings, safety ties and tack-carrying boxes can be brought afterwards from retailers. Items including water containers and buckets are vital when taking horses on long journeys but can be easily forgotten. One of the most detrimental factors to travelling horses can be dehydration as horse’s can become anxious and are prone to sweating. These factors combined could trigger colic, therefore reducing stress levels as much as possible is vital. A suitable display of travel accessories, including a selection of magnesium based calmers, is a great way to remind buyers of the importance of being fully prepared before travelling. Hitching onto a trailer is often hard work without a helper and can involve lots of unnecessary jumping in and out of the car. Hitching mirrors, which attach to the front of the trailer, allow the driver to see the trailer’s hitch and the position of the vehicle’s tow ball, making reversing and hitching on a simple process. ■

FIXTURE & FITTINGS When bought brand new, customers will often have the option to add extras onto the horsebox. However, items such as

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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PRODUCT

Trailer Cam TrailerCam is a wireless surveillance solution specially adapted for optimal performance in horse trailers. It allows safe monitoring of horses while in transport. The robust camera with wide angle lens and night vision enables supervision in all types of horse trailers and in all light conditions. The 3,6” or 7” LCD-monitor allows you to perfectly see your horse for a safe transport. TrailerCam comes as a complete package and is easy to install. The monitor sits in the vehicle and plugs in to 12v adaptor. The camera is mounted in the trailer and is wired to the closest lights. There is no connection needed between the monitor and the camera, this is wireless. TrailerCam is part of a range sold by Agrihealth, including HorseAlarm and HorseCam.

Agrihealth: +44 (0)2838 314575 www.agrihealth.co.uk

Safer horse transport! trailerCamTM is a popular system used all over Europe. Easy to install and easy to use!

PRODUCT

Trailer Matting Give horses sure grip and a safer ride by fitting rubber flooring in horse trailers. 10mm thick rubber matting from Earlswood Supplies is easy to clean, wash and will also protect the trailer floor. Earlswood Supplies also offers a complete range of ramp matting and energy absorbing wall mats to make loading and travelling as safe as possible. For retailers that do not wish to stock and handle heavy matting products, the company offers a drop shipping service. Regular product promotion supports retailers and free advertising banners are available.

The ler bestsel in ! Europe

Contact Agrihealth for more information: N.I. free phone 0800 269 180

Earlswood Supplies: +44 (0) 1295 758734 www.earlswood-supplies.com PRODUCT

Trailer Vision Trailer Vision is pleased to announce the launch of a brand new product, ‘Digi-Nav’, which is the UK’s first, combined Sat-Nav and camera system. The unique 7” unit can be easily switched between displaying map or camera image, or it can simultaneously display both images, ‘picture in picture’. Up to four digital wireless cameras can be utilised with each system. Additionally, the horsebox or trailer dimensions can be entered, ensuring that low-bridges and other hazards are avoided and suitable routes are calculated/displayed. Full EU maps are also included in this great new product.

Trailer Vision: +44 (0)1775 640775 www.trailervision.co.uk

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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The essential tack room

Tack Room THE ESSENTIAL

FIRST AID KIT

very equine owner needs first aid products and selling them as a start up kit is a great way to make a little extra, while ensuring that the customer will not fall short in times of need. Robert Ibbotson, marketing manager of Robinson Animal Healthcare recommends The Horse and Rider First Aid Kit. “The kit contains essential items and is available in an easy to carry kit bag,” he says. When storing items, Robert warns retailers to check the packaging for instructions. “Most first aid items should be stored at normal room temperature but always check

packaging when you stock new items so you can advise customers correctly. Careful storage is important in winter to prevent any items, such as liquids or sprays, from freezing. In summer items should be kept out of direct sunlight as this may affect their efficacy. When advising customers stress the important of ‘use by’ dates as some products have a relatively short shelf life.” Keeping first aid items in a separate box or container from grooming brushes is advised.

ACHES & PAINS

ard working horses can benefit from an application of a cooling or soothing wash on the legs after work to reduce swelling. “Sore no More Liniment is a great all round product for keeping horses healthy,” says Sarah Rowland from Horsefair UK. “It can be applied neat to sore muscles, bruising or swelling or diluted in warm or cold water for an all over wash. The Gel is a thicker formula for hard to reach areas.” These products can be stored year around in the tack room or horsebox and allow instant application. “The Sore No-More range uses 100% natural ingredients: Arnica, lavender, lobelia, rosemary and witch hazel, and can be used on sensitive skin,” says Sarah. “Other ingredients in the range include tamanu butter which soothes the skin, iodine to disinfect and combat skin and hoof problems and a citrus scent for a resiliency to biting insects. Specialist cooling boots are also a great asset to any tack room. Storing these items together and keeping a replenished item on display to demonstrate its impact is a good idea. A pack of two boots, though expensive can be rotated between the fridge and the display shelf.

TIDY MANES

WHIPS

tidy mane not only helps to keep a horse cool in the summer, but is a necessary requirement for competition horses. While many horses don’t object to having a mane pulled, some sensitive breeds may appreciate the use of an alternative method such as the SoloComb, which uses a blade to trim the mane. “The SoloComb has been tried and tested by professional groomers and endorsed by world leaders in the equestrian field, who all agree it’s much kinder to the horse and gives a professional finish,” says Barbara Westlake from Sologroom. The SoloComb can be used on any mane or tail and achieves the same result as a pulling comb. “The product should ideally be stored in the holster and should be cleaned using a damp cloth or preferably a small brush. Replacement blades are also available,” says Barbara. Customer’s who experience head shaking while pulling manes will be more than happy to purchase an item that reduces stress for both horse and handler. Try selling the comb in a pack with a mane detangler and plaiting bands as an ultimate mane-tidying package. You could also stock lycra hoods nearby to avoid the winter stresses of having no mane at all.

chooling, jumping and lunge whips can be spotted in most tack rooms. Varying in length, whips are a training tool used by most. Made from a long shaft of fibreglass and covered in various materials, whips can vary in price from six or seven pounds to forty or more. A retailer should be sure to stock a variety of whips in different sizes, colours and materials, as these items are often either impulse purchases or needed quickly to replace a broken item. Innovative products such as lunge whips that can be folded in half while travelling should be talked up to the serious customer who travels regularly. Fancy show whips that are made from leather and feature steel or silver ends could be displayed in cabinets to avoid damage and attract the customer’s eye.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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The essential tack room

CLEANING TACK

GROOMING ESSENTIALS

here is a vast array of brushes on the market and customers can often be enticed by a new fancy brush – especially if it seems unique. A selection of well-stocked grooming boxes can create the perfect display and be a great ‘treat’ for the customer – or horse on a special occasion such as a birthday. Although most owners will clean their brushes regularly, the risk of spreading infection is still rife. “All horses are at risk from illness and disease and owners are responsible for reducing the risks by maintaining horse health,” says Stacy Coates from Vale Brothers. The KBF99 range offers extra protection for horses as it actively kills bacteria, fungus and mycotoxins. Without the use of harsh chemicals, horse owners can protect horses by using the products, which will remain effective for a minimum of three years (all products feature a ‘best before’ date). Storing the range alongside other grooming brushes will not alter its efficacy.” If given the option many owners would opt for a set of brushes that have a bacterial killing agent and may decide to replace their entire grooming kit.

n the current market there are a variety of tack cleaners available from the old fashioned glycerine saddle soap bar which often contains coconut oil to condition, protect and supple leather; to spray on cleaners that help to lift dirt, while conditioning. Sprays can offer the added benefit of a quick drying action, without leaving a sticky feeling that is associated with some cleaners. Some brands have even developed a specialist waterproof mitt that can be used to avoid hands coming into contact with any dirt or the product itself. These mitts can be easily stored in grooming boxes or with tack cleaning products themselves. Handy, easy to carry wipes are a great asset at a show, where tack may need a final wipeover while on the

horse. Creating a cleaning hamper is a great way to offer either a start up pack for a newcomer or a selection of traditional, quality items for the veteran owner. Although a customer may not think that they need all the items, it can be a great way to shift stock if offered at a discounted price that appears as a bargain to the shopper.

ACCESSORIES

quality leather saddle can cost in the region of £1000-£3000 and should be looked after with care. As technologies advance and rarely are horses seen sharing saddles – something that would have been commonplace in the past – a suitable selection of saddle pegs and bridles hooks – both in the tack room and outside the stable are necessary. A saddle placed on an open stable door is an accident waiting to happen. It only takes one unfortunate incident to damage the saddle’s components or scratch the leather. Stocking and displaying a selection of these along with rug racks, water bucket holders and stall guards gives customers the opportunity to see the product in action and helps to clear floor space for the retailer.

BUCKETS AND SPONGES

hether used for feeding, watering or as an accessory to cleaning, buckets are necessary. An average bucket holds 14 litres of water, which can feel heavy to carry. Good quality handles that won’t pinch the skin or cause pain while in use should be a prerequisite for all manufacturers. Most buckets will be made of plastic and should be robust in case the horse knocks

the bucket over while drinking. Stocking a colourful selection of buckets not only offers owners the option to pick a colour to match either their taste or the rest of their kit, but allows professional establishments to ensure that buckets do not get mixed up between horses – something that is especially important when dealing with sick or infected equines. Sponges, which should

also be colour coded for various uses, should be stocked near buckets or other grooming items and sold individually or as a colour-coded pack. A sponge used on a horse needs to be a decent size due to the nature of the animal and should not be so fragile that it begins to breakdown after its first use. Try stocking novelty character sponges for added sales.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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NEW LOWE PRICE R S!

KBF99 Grooming and Stable products kill:  Bacteria  Fungi  Algae  Mycotoxins Protect horses against Strangles, Ringworm and E.Coli with KBF99 Anti-bacterial stable and grooming products - why wouldn’t you? For more information visit www.kbf99.co.uk To place your order contact Vale Brothers Ltd tel: 01922 624363

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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TACK ROOM PRODUCTS PRODUCT

Ditch The Itch

Light Work

Lincoln Ditch The Itch is an effective midge repellent for sweet itch susceptible horses. Based on a concept used by native African tribesmen this product will offer extended cover. Ideal for use when there is the potential of irritation from biting midges. A must have to stock during the summer months! 1 litre RRP: £11.99.

The Ergonomic Plastic Shavings Fork combines raking, sifting and shovelling, effortlessly and effectively without bending or straining. The specially designed head curves at the back to effectively sift debris whilst reducing bedding waste. Perfectly balanced to prevent the risk of back-strain, it features an extra-grip handle for additional comfort and is available in attractive and easy to spot lime green. Ideal for both mucking out shavings beds and removing droppings from the field, this lightweight but sturdy fork is a must for any yard. RRP: £29.99 All tools in the eazitools range come with a lifetime guarantee.

Battles: +44 (0)1522 529206 www.battles.co.uk/lincoln

Eazitools: +44 (0)1427 884394 www.eazitools.com

PRODUCT

Buzz Off

Additional Support

Equilite’s Ricochet Spray comes from the same family as the renowned Sore No-More, using natural ingredients in all products. Ricochet is a blend of essential oils including citronella, eucalyptus, neem, lemongrass, cedarwood rosemary and tea tree. Spray onto the horse’s coat, mane and tail to keep it shiny, dust free and with a refreshing citrus scent. Especially useful during the summer months to keep a resilience to summer pests, just spray on to the horse, rugs and bandages before riding and turnout. The oils in the spray help to bind onto the coat, making it long lasting and economical to use. Ricochet is available in 946ml.

For soothing of the cannon bone area, the Global Herbs Splint Kit helps support the splint bones in the horse and ensures that they look normal and do not spoil good looks. SplintAid 50ml is a spray that can be administered into the mouth or via the cut surface of a carrot in a feed. Global Herbs’ SplintCream comes in 200g and is an herbal soothing formula for the skin. The cream retails at £34.64.

Horsefair UK Ltd: +44 (0)1264 811425 www.horsefair.co.uk

Global Herbs: +44 (0)8001 694709 www.globalherbs.co.uk

PRODUCT

Starter Kit

Bye Bye Flies

The Horse & Rider First Aid Kit provides all the essential items for the yard and horsebox. Available in an easy to carry kit bag, Animalintex poultice, Gamgee, Dressings, Equiwrap bandages, Vetalintex wound gel and blunt-ended Scissors are all included. For the rider a FastAid essentials travel pack is also included for minor cuts and grazes. Animalintex can be used both hot and cold to assist with drawing out infection and ingrained dirt and encouraging healing or helping to reduce swelling and pain following bruising or a strain. It can also be used dry on a clean open wound. RRP: £24.95.

The NAF Off Citronella range is hard to miss in its bright acid green and pink packaging. The range includes: NAF Off Citronella Coat Spray – this is a sweet smelling summer coat spray for the horse that is totally natural. *Brand new for 2012* NAF Off Citronella Wash – a refreshing, naturally scented, no-rinse body wash for horses. Dilute in water for a refreshing summer wash. *Brand NEW for 2012* NAF Off Citronella Tag – the tag can be attached to the bridle, head collar, plaited into the mane and more. The tags come in twin packs. NAF OFF Citronella Wristband for Riders – the Wristband contains pure citronella oil. It is waterproof and has an adjustable control level of fragrance, which remains effective for four to six weeks.

Robinson Animal Healthcare: +44 (0)1909 735000 www.robinsonhealthcare.com

NAF: +44 (0)1600 710700 www.naf.co.uk

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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Liven up your sales with PRODUCT

Neaten up The award winning SoloComb is a unique and humane grooming tool, which doesn’t cause any distress to the horse. It doesn’t tear the hair or cause split ends, giving perfect results. The SoloComb has been tried and tested by professional groomers and endorsed by world leaders in the equestrian field, who all agree it’s much kinder to the horse and gives a professional finish. The SoloComb can be used on any mane or tail and achieves the same result as a pulling comb but without the unnecessary distress to horses that are apprehensive of having their manes or tail pulled. It is ideally stored in the SoloComb holster containing other essential SoloGroom products. Clean using a damp cloth or preferably a small brush. Replacement blades are available.

SoloGroom: +44 (0)1235 511358 www.sologroom.com PRODUCT

Revolutionary brushing Help to protect horses from harmful bacteria and fungus with the new KBF99 stable equipment. The KBF99 stable equipment range includes buckets, brooms, shavings forks, salt lick holders and scoops. The exciting new product range is coated with KBF99 which was tested at Coventry University and effectively killed 99% of the bacteria test culture (Strangles, Ringworm and E.Coli). The products are chemical free and can dramatically reduce harmful bacteria and fungus in the stable environment when combined with good stable management. Prices start from just £5.99. The KBF99 additive is effective for a minimum of three years and all products feature a best before date.

Vale Brothers: +44 (0)1239 614648 www.kbf99.co.uk

Premium Equestrian Magazine Published Monthly

Multi-platform Content ■ Quality Glossy Magazine ■ Digital Edition ■ Interactive Website (www.eqlife.co.uk) ■ Weekly EQ Life pages in the Eastern Daily Press and East Anglian Daily Times promoting EQ Life brand to 100,000 readers each month ■ EQ Life is more than just a regional equestrian publication – its content is fresh, unique and seriously readable

PRODUCT

Injury Management The NaturalintX first aid range offers a choice of veterinary approved, 100% natural dressings for wound management to support the healing of minor wounds, cuts, abrasions and strains. NaturalintX Poultice is formed from layers of 100% natural cotton wool, with a low adherent, non-woven wound facing to help minimise disturbance and trauma caused to the wound when the dressing is changed. It comes as a single 41 cm x 21 cm pad which can be cut to size and applied in three different ways: hot, cold or dry. Also available is the NaturalintX Hoof Poultice for use on minor wounds of the foot. Designed to fit the horse’s hoof, the poultice reduces preparation time. RRP: Poultice: £4.99, Hoof Poultice: (Pack of three dressings) £5.99

SoloGroom: +44 (0)1235 511358 www.sologroom.com

■ EQ Life covers all equestrian disciplines and provides real insight into the equestrian world as a whole ■ EQ Life is published monthly by Archant Anglia, the UK’s leading independent publisher for regional magazines. No other publisher or brand offers more within the equestrian market to target premium equestrian consumers

To breathe some life into your sales; contact Allison Kemp on 01953 852946 or email allison@ebmonthly.co.uk July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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Diversification

TAKING the

PLUNGE

With markets becoming increasingly competitive and potentially saturated, manufacturers are turning to alternative methods to increase revenue. Equestrian Business Monthly looks at how to diversify.

here are many positives to diversifying such as increasing year round sales, selling more products to existing customers and reaching out to new markets. Many horse owners have other animals and companies are tapping into this resource and offering feed for birds, wildlife, livestock, poultry and pets. For equine feed companies, opening the gates to other animal feeds and accessories such as toys and training aids seems the natural way for the business to progress, however this is not a decision that should be made over night. According to www. businesslink.gov.uk ‘businesses should weigh up the risks and costs of opting for growth carefully against the benefits’.

Although the positives can be great, getting it wrong can burn up money very quickly. Although the expansion of products might increase turnover, the increase in costs could still leave you profit less – or worse minus profit. There is always a chance that the range might not attract new customers. When choosing to diversify, staff will play a big part too. Choosing to stock new products should mean that staff will be able to assist a customer who has little or no experience in that area, so ensure that staff are fully informed before the launch.

PET FOOD With around 22 million pets in the UK, it’s no wonder that this sector

is a booming business. According to the Pet Food Manufacturers Association (PFMA)’s 2011 annual report, ‘the pet food industry in the UK continued to grow in 2010, as it did in 2009, despite consumers facing the deepest recession for many years. The volume of products sold rose by 0.3% in 2010, while the value rose to a new all time high of £2.05bn.’ Although animal feed manufacturers and retailers are in competition with supermarkets that can order in bulk and sell their products for less, they will usually offer a very generic supply, which opens the doors to manufacturers who are smart enough to cash in on specialist items. With pets becoming more pampered every year, specially

formulated food for older pets, those that are over weight or those with skin irritations, is a growing market. PFMA’s annual report for 2011 showed growth in healthimproving products, including joint-care and obesity within the dog sector. “The Chudleys range started out with just working dog

“The type of food that customers are buying is changing, with owners opting for convenience” feeds and has gradually grown to include life stage feeds, specialist feeds such as low calorie and a range of small animal feeds,” says Nicki Crawley, marketing coordinator and nutritional advisor at Dodson & Horrell. The type of food that customers are choosing is changing too, with many owners opting for dry pet food out of convenience – it also saves waste as in the summer wet food spoils quickly. PFMA also reported that the small animal pet food market (rabbits, guinea pigs and rodents), although small in comparison to the dog and cat market, showed the strongest growth of any of the major markets last year. Volume was up 3% to 82,000 tonnes, while value grew by 4% to £66m. “Our working dog range is as popular as ever and over recent years our Chudleys Rabbit Royale and Chudleys Feline have been growing in popularity too,” says Nicki.

TOYS, ACCESSORIES & TRAINING EQUIPMENT

The popularity of the ‘handbag’ dog has seen sales of dog costumes

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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and ‘bling’ collars soar. Although things such as collars, leads and harnesses may be a necessity, owners are now choosing to pay a little more to have their dog wear an English made, leather collar with matching lead that upholds an element of class and promises years of use. Storing items such as name tags and chews close to the till, is a good way to increase add on sales as their low cost means that the customer can simply place them into their basket without much thought. Retailers could even offer an engraving service for additional sales. Running adjacent to fancy dog wear, is toys, accessories and training aids. A variety of sizes, colours, shapes and materials enhances the appeal and allows the needs of the customer to be directly catered for. Owners with multiple pets may colour code items to prevent animals fighting over them. Helpful accessories such as Dog Rocks help to prevent canine lawn urine burn patches and are a great addition to any pet range. The rocks can be used for up to two months and are simply placed in the dog’s water bowl making owning a dog all the easier. Thirsty

store footprint.” With the variety of dvds and books that are on the market, many owners are choosing to train their dogs themselves rather than send them off to training classes which can be time consuming and costly. Keep clickers, treats and muzzles in the same area with a carefully positioned book or two on ‘how to train your dog’ to increase the likelihood that the owner will pick up all three items. Better still, create a start-up pack for beginners, which includes the above as a discounted package.

Milo’s nifty portable water bowl is another great addition to the shelf. “We’re happy to deal with any size business and intend to list stockists to our website to drive traffic to their sites,” says managing director, Mark Hewitt. “The packaging labels are barcoded for easy product ID and stock control. They’re display friendly with the easy carry handle facilitating easy placement on a euro hook this allows fast, easy and attractive storage at various height levels as desired with a low

food for wildlife they will be more inclined to return. “The best items for retailers to stock are good seed mixes - millet, flaked maize and pinhead oatmeal,” says Abbi. “Sunflower seeds/hearts are also good in mixes and can be sold separately. Fat cakes, nyjer seed and live foods such as mealworms and waxworms are excellent too.” Birds are attracted to certain types of plants and shrubs. If you are a retailer that has branched out to wildlife, you could stock these with a clear message that they will

WILDLIFE With the increase in work demands, some horse owners might feel that a horse is more than enough to keep them busy. Encouraging wildlife into a garden not only helps to keep away certain pests, but can also be a nice sight for children. “It is reckoned that over 60% of adults currently feed birds in the UK,” says Abbi Jinks, media officer at the RSPB. Squirrel and bird feeders – along with feed for both is relatively low in cost. If the customer has come for horse feed and bedding but can also pick up

ThirstyMilo®

The Portable Dog Water Bowl to fill – with a large aperture of 120mm – it gives quick • Easy drinking access for dogs of all sizes (holds 1.5L) – No need for a bowl and a bottle. • Portable No need to waste and throw water away – Stable when in use on the floor. It doesn’t need • Functional to be held and won’t collapse if stood on or knocked.

• Style – A contemporary fun and fresh design available in a growing range of colours and prints

To be a stockist Tel: +44 (0)1977 618153 Mobile: +44 (0)7903 232206 Email: info@thirstymilo.co.uk

www.ThirstyMilo.co.uk Minimum Order Quantity is 10 bowls.

H2O to Go

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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Diversification attract animals to your garden. As with all animals, there are certain times of the year when wildlife will struggle to find feed and retailers might need to think about the type of feed they are stocking. “Live food is particularly beneficial during the breeding period as many birds feed their young on insects, worms etc and sometimes these can be hard to find. Foods with high fat content are most beneficial during the winter,” says Abby.

POULTRY Many hens are kept on farms or around equestrian facilities. Whether customers are keeping them for farming purposes or whether they are simply additions to the property’s character, keeping hens is on the increase. “Estimates suggest that 10 years ago, there were 50,000 domestic hen keepers, with figures of 500,000 keepers in 2011,” says Jane Howorth, founder of the British Hen Welfare Trust. As a relatively easy animal to keep, hens are economical to feed. “As a guide, birds consume around 100g (large breeds) or 50g per day (bantams) so a 20kg bag

would last at least 28 weeks for a large bird (Light Sussex, Rhode Island Red, Plymouth Rock, Buff Orpington etc etc) and twice as long for bantams (eg. Pekin, Sablepoot),” says Minty Knowles, brand manager at the Fancy Feed Company. Aside from looking nice, hens offer an extra benefit as their eggs can be sold on for further profit. “Having a pet which gives something back, with your own supply of tasty fresh eggs, makes ex-bat hens the perfect pet for the credit crunch,” says Jane. Minty agrees: “Keeping hens is now seen as a popular lifestyle choice. “Celebrity chefs like Hugh Fearnley-Whittingstall and Jamie Oliver have done a lot to raise the profile of hens over the past couple of years and I think that the growth in the market is probably from the small hobby keeper, who owns between three and five hens rather than people operating commercially.” Customers new to keeping hens need to first speak to their local council and confirm that it is ok to keep them on the property. Each hen requires at least 250cm of squared floor, a perch, a run or some outside space and a nesting box for them to lay. Customers

PRODUCT

keeping up to 50 hens may sell unmarked eggs from their home, but may not distribute to shops. A number of 50 hens or more will need to be registered on the GB Poultry Register. Promoting the charity work of organisations such as the British Hen Welfare Trust and offering advice for new keepers is a great way to encourage new sales from current customers. Retailers can also offer a range of veterinary products to combat red mite, fleas and ticks treatments that can be administered at home by the customer to save vet bills or loss of animals. Natural and herbal only ranges can also be stocked for the conscious customer.

LIVESTOCK Sheep are often cross-grazed with horses as they eat different grasses and won’t poach the fields. Keeping a sheep is a little more complicated than hens and customers must take into consideration that sheep need to be sheared in the summer and can become prey if left outside over night, particularly if in a small group. If livestock clippers and markers can’t be placed near

PRODUCT

feeds, signs or notice boards with ‘how to’ instructions could be used to direct the customer into the shop to find out more. Manufacturers have provided many ranges for all things large and small for some time. “Our Smallholder Range was introduced around 15 years ago as the first non-commercial range of feeds using non-gm ingredients,” says Clara Baillie-Lane, marketing manager at Allen and Page. “At the time of introduction, only commercial feeds were available and most of these contained GM ingredients. We knew that there was a market for non-commercial feeds that were made from Non-GM ingredients, Vegetarian Society approved and drug free however finding ingredients that were Non-GM and also convincing retailers that a market existed was certainly a challenge,” she adds. Cattle, goats and pigs are other common guests around equestrian facilities and many successful lines will supply products for these too. Clearly labeling feed areas in shops and barns is important, as if the retailer is only stocking one or two feeds for goats for example, they could miss them and end up taking their custom elsewhere. ■

PRODUCT

Perfect for Poultry

Portable drinking

Lovely lawns

Battles has many years of experience in producing the popular range of products which support poultry health and well being, both inside and out, throughout the whole of the year. So whether looking for a product to offer nutritional support, help with eradicating red mite, products for the first aid store or help to clean the coop, retailers need look no further than the Battles Poultry Range. Used for generations by the well-informed poultry enthusiast..

It’s a doggy fact that dogs are made of 80% water and need to stay that way to be healthy, happy and active, so it’s important to make sure there’s always plenty of clean, fresh water available. It’s easy at home but when out and about it can create a challenge. After some searching Thirsty Milo found that there were no bowls on the market that met the life style needs of dog owners that combined function, style, volume, true portability and ease of use. The Thirsty Milo water bowl is ideal for long walks, day trips, train journeys and much more. Currently available in sunburst orange, the bowl is a great asset to all canine owners’ lives.

Dog Rocks placed in the dog’s water bowl are a 100% natural and hassle free solution to urine burn patches on the lawn and shrubs from loving pets taking a pee. Safe for all household pets Dog Rocks do not change the pH balance of the dog’s drinking water or urine; it is not a form of medicating the dog in any way and there are no known side effects. Dog Rocks has been selling worldwide for 10 years and is fast becoming an household name in the UK where the product is sold through pet, vet and garden centres as well as online. Dog Rocks are hassle free. Simply leave the Rocks in the water bowl and refresh water as usual. Replace rocks every two months.

Battles: +44 (0) 1522 529206 www.battles.co.uk/poultry

Tel: +44 (0) 1977 618153 www.thirstymilo.co.uk

Tel: +44 (0)1628 822243 www.dogrocks.co.uk

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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Olympic Preview

Raising the game With less than a month to go, Olympic fever is in full swing, but just what have the organisations spearheading the sport in the UK been doing to increase support for the industry.

he International Olympic Committee (IOC) announced that London had won the vote in July 2005. Winning in a two-way fight against Paris by 54 votes to 50 at the IOC meeting in Singapore, London also faced bids from Moscow, New York and Madrid. The Olympics can bring a wealth of possibilities to its hosts. According to the Beijing Olympic organising committee, an estimated 1.8 million jobs were created solely due to the Olympics and the event itself brought in nearly 13.4 billion dollars to the city. Subways doubled in size and capacity, more buses began running routes and China opened free sports facilities for the general public to use. London won’t be engaging in an entire country re-shuffle, however according to the Bank of England ‘Britain’s struggling economy will receive a much-needed boost from the Olympic Games as more tourism and extra public spending lead to increased activity that could spell the end of the double dip recession’. A relaxation of Sunday trading laws on the eight Sundays during the Olympics and Paralympics, starting on 22nd July, will give retailers a chance to up their sales, however the general consensus among the industry is vague. Economists are already warning that any benefit to the economy from an influx of foreign sports fans or Britons stocking up on cold beer and souvenir mascots is likely to be short-lived.

PROACTIVE PROMOTING Equestrians have been rallying to raise the profile of the sport for years. With increased broadcasting time gradually being awarded to equestrian events, the industry is hoping that the Olympics could be the catalyst to get more people into the saddle. Despite the rights for the Olympics being exclusively owned by the

BBC, other specialist channels such as Horse & Country TV (H&C TV) are making their own plans to celebrate the games. “We know that the BBC will do an amazing job of covering the Olympics but their output will be very much targeted at a generalist audience,”

says Richard Burdett, managing director at H&C TV. “Rudall’s Round-up: Greenwich, will be the perfect accompaniment to their coverage, adding a level of insight and analysis to their outstanding sports action.” The programme,

help create the kind of fame for our athletes that will benefit the sector across the board.” Rudall’s Round-up: Greenwich will also mean that equestrianism will be the only discipline to have its own dedicated daily TV show during the Olympics. Aside from televised content, equestrian organisations have been rallying to increase the country’s interest in the sport. “There is undoubtedly more media interest in equestrian sport, equestrian competitions (both home and abroad) and the legacy for the sport that the Games will leave behind,” says Keith Taylor, chairman of the British Equestrian Federation (BEF). “In terms of the equestrian legacy - Hoof is the brand of the British Equestrian Federation.” Hoof London, rolled out via the London Horse Network, has been successful in attracting funding

which will air every night during the equestrian phase of the Games will discuss the day’s action, with expert commentators from each of the disciplines, as well as special guests from across the sector. “The Olympics in London represents an unparalleled opportunity to raise the profile of horse sport and our world class riders,” says Richard. “A lot of people will be hearing names like Carl Hester and Mary King for the first time. Rudall’s Round-up: Greenwich, will give them the opportunity to find out more and

for the sector to increase riding opportunities as well as providing a platform for businesses to share good practice, raise standards and identify opportunities to aid growth in the sector. “Hoof’s success has led to the launch of a further eight England-wide Hoof regional networks,” says Keith. “These networks are an important part of the BEF’s plan to achieve increased participation through attracting new people into riding on a local scale, as well as maintaining opportunities and raising standards for those

The British Team has built an impressive tally on the World, Olympic and European stage, winning 240 medals in the last 10 years.

already enjoying the sport. Grants and funding have been made available by Sport England to fund accessibility and initiatives such as a new website www.hoofride. co.uk and ‘Take Back the Reins’, a programme designed to encourage people back to riding.”

GETTING INVOLVED Held every four years, the Olympics are seen as a very special and patriotic affair for many. Volunteers will be giving up their time in order to be part of the legacy. Karen Whittaker is an affiliated dressage rider from Kent and was thrilled when she found out that she was to be involved. “This is a once in a lifetime opportunity,” says Karen. “I will be one of a huge group of Gamesmakers helping to make it all happen – the Games can only work with the help of the 70,000 volunteers.” Describing the experience as “fantastic”, Karen is looking forward to picking up a few tips. “I am working for the press operations team, so will be at the forefront of the action looking after hundreds of sports photographers from around the world,” she says. “I will be able to watch (and hopefully learn a few things) from the best riders competing in the world today.” Karen’s involvement will require her to attend a series of shifts – at least 10 – with a different start time each day. While she will be provided with an Oyster card to assist with train fares, Karen will still incur additional charges of her own. “I am self-employed and so I have been able to ‘block off’ two weeks as far as appointments are concerned, but will have to carry on with my day to day desk work around my shifts,” explains Karen. “As a volunteer you will undoubtedly have expenses such as car parking, fuel and in my case dog and horse care. However, the whole atmosphere at Greenwich will be buzzing and I am excited to be a part of it.”

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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LAUNCH IT PRODUCT

By Popular Demand

Two more new and unique products from the industry experts! Insu-Lite • • • • •

• • • • •

Helps maintain: Controlled blood glucose levels Normal levels of insulin Normal healthy uptake of blood sugar Formulated for all good-doers For use in conjunction with an appropriate diet and exercise routine

CushX

GOLD Clinically trialled Fast-acting liquid format Can be orally syringed Helps support a balanced endocrine system Very cost-effective for larger animals

Contact Hilton Herbs for more information and details of introductory offers for retailers. Tel: 01460 270701 Email: tradesales@hiltonherbs.com

www.hiltonherbs.com

Hilton Herbs has recently launched two new products to add to its extensive range of herbal supplements for animals. Cush X Gold is a liquid version of the clinically-trialled Cush X herb mix designed to support horses needing support for age-related issues that receive little or no hard feed. Cush X Gold is the same formulation as the Cush X but presentation is in the form of liquid herbal tinctures so provides a fast-acting alternative, which can be orally syringed. It contains vitex agnus castus and is designed to help maintain a balanced endocrine system and assist with coat shedding in affected animals. Insu-lite has been specially formulated for ‘good doers’ that struggle to maintain normal healthy body weight. Drawing on research undertaken on horses in the USA, Hilary Self, medical herbalist at Hilton Herbs, has formulated Insu-Lite using herbs that help maintain normal levels of circulating hormones such as insulin, support normal healthy uptake of blood sugar by cells and help control blood glucose levels. NB. To be used in conjunction with an appropriate diet and exercise regime. RRP: £24 for 2kg refill bag of Insu-Lite, £22 for 1L of Cush X Gold.

Tel: +44 (0)1460 270701 tradesales@hiltonherbs.com PRODUCT

Yard Essentials Sweep the yard with less effort! Manufactured in the USA the ‘Quickie Super Bulldozer’ and ‘Quickie Corn Broom’ are both super-durable brooms, guaranteed for five years, with replaceable heads. The Super Bulldozer is a super lightweight yard broom with a patented Tight Grip bracket to ensure the handle never comes loose! The 24” heavy-duty resin block won’t warp, rot, or crack and the natural palmyra bristles sweep anything (wet or dry) with ease, even on rough surfaces. The Corn (witches) Broom is surprisingly tough, and has a fantastic flick action – great for sweeping around feed bins and buckets. Body Builder is a concentrated rice bran extract containing Gamma Oryzanol for building muscle and topline, increasing strength, energy and stamina. Each 32oz bottle of Body Builder is equivalent to 20 gallons of rice bran oil! Lube-All-Plus is an extra-strength liquid joint supplement (with sodium hyaluronate plus MSM, glucosamine and chondroitin sulphate). It cushions joints from impact, lubricates and protects against chronic inflammation. Herbies also offers effective thrush treatment.

www.herbiesyardsupplies.co.uk Trade enquiries welcome.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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LAUNCH IT PRODUCT

Blue Chip Garliq Blue Chip is always at the forefront of innovation and its latest product is no different. Garlic is fed by the majority of horse and pony owners for its well known medicinal properties, including being a natural fly repellent, powerful anti-oxidant and respiratory supplement; however it is widely only available as a powder or granule. Blue Chip Garliq is a liquid form of this powerful natural supplement, meaning that it is absorbed into the bloodstream faster and more efficiently. It also means less mess and less waste when feeding and horses love it. Blue Chip Garliq is made from a superior form of concentrated, pure, organic Spanish garlic. Sold in a convenient, easy to use, twin-neck one-litre bottle, with eye-catching packaging, that will stand out on the shelf. Excellent margins available. RRP: £14.99. NEW GARLIQ Liquid garlic Easy-to-use Fast-acting Better absorbed Made with organic garlic

For more information contact your Dodson and Horrell representative.

Tel: +44 (0)1142 666200 www.bluechipfeed.com

AVAILABLE TO ORDER from your Dodson & Horrell rep or

contact Blue Chip on 0114 266 6200 / info@bluechipfeed.com ragfork 134x92 5 aw#168CFB.fhmx 14/6/12 11:16 Page 1 C

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PRODUCT

Stop your tools from walking

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Eazitools equestrian has been a specialist manufacturer of innovative stable and field tools since 1999. All products are available in attractive and easy to spot colours and have been designed to reflect the company’s own practical experience in the yard and to help make caring for horses as easy as possible. New for 2012 is the tool lock. Ideal for use in livery yards, the tool lock can hold up to three stable or field tools and comes complete with padlock and lifetime guarantee. Available to buy direct and from leading wholesalers, with no minimum order required. RRP: £14.99. Other tools in the eazitools Equestrian range include the MuckFork, Ergonomic Shavings-Fork and award winning Rag-Fork. Lightweight, rust/rot proof and easy to clean, mucking out has never been so eazi. The company offers excellent margins for retailers as well as heavyweight advertising and PR support. “We welcome enquiries from organisations that would like to work with us.”

Tel: +44 (0)1427 884394 www.eazitools.com

Composite

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July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

25/06/2012 16:32

LET’S TALK PRODUCTS WHAT TO STOCK FOR SUCCESSFUL SALES

JODHPURS, BREECHES & OVER TROUSERS For some jodhpurs and breeches will never look particularly flattering, but comfort and practicality often override. Stocking the latest colours and styles will help buyers feel comfortable and excited about investing in new leg garments.

odhpurs, breeches and over trousers are such a staple item in the horse owners’ wardrobe that it would be hard to imagine an equestrian or country store without them. Available in a rainbow of colours and patterns, there is no excuse for bland and boring and now customers can enjoy high-tech advances in materials that provide added grip in the saddle, suede reinforcements, fourway stretch, ultra-wicking material and even breathable deer skin. All sizes are now catered

ARIAT OLYMPIA BREECHES £129

Ariat Europe Ltd

.99

Sizes: 24-36 Colours: White, beige, truffle, black and navy Materials/bindings: Cotton, nylon, spandex RRP: £129.99-144.99 The Olympia Full Seat Breeches feature four-way stretch schoeller fabric for maximum comfort and mobility, stretch Clarino full seat, front zip and unique hand pocket design with piping effect. Ariat’s patented V3 system in the waist and CFS (Calf Fit System) ensure these breeches not only perform in the saddle but look great too.

for, from fun and funky children’s jodhpurs to ultra stretchy jodhpurs for the larger lady. Over trousers are an especially good stock item as they offer great versatility. Whether thrown on over a suit to do the morning yard check, or over those expensive cream breeches at a winter show, water proof and warm over trousers are an item that your customers will find they can’t do without. Now shrugging off the cowboy image, full chaps are once again fashionable and practical.

BELGRADE £60.5 0 Caldene Sizes: 24-34 reg, 24-32 L Colours: More than five Materials/bindings: stretch knitted cotton RRP: £60.50 The Caldene Belgrade Ladies Breeches are practical, elegant and, most importantly, fabulously comfortable. The cotton-elastane blend offers plenty of stretch, whilst the cunningly-styled seams are positioned so that they will not rub. The Belgrade breeches also feature a ‘sticky bum’ seat, which gives a practical grip whilst retaining the stretch for a comfortable fit.

Quick and easy to zip on and off, full chaps are great to ride in and offer extra protection in all weathers, with many offering a fleece lining for added warmth. The key to selling jodhpurs and breeches is sizing. Sizes in these products can vary wildly which is not helpful for consumers. Perhaps there needs to be more standardised sizes so that a 26 in one brand is the same as a 26 in another to make it easier for customers to choose jodhpurs and breeches.

SNAFFLE £81.9 BREECHES 5

Equetech

Sizes: 24-34 Colours: More than five Materials/bindings: Cotton. lycra RRP: £81.95-91.95 These stunning high waist breeches incorporate two beautiful Equetech engraved snaffle buckles with tartan plaid strapping to front and back pockets. They have added lycra for optimum stretch and shape retention. Featuring Equetech’s unique design side elastic hem panels no need for Velcro. Stretch suede machine washable seat with reinforced seat seams.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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LET’S TALK PRODUCTS

VISION £71.5 BREECHES 0

WINTER £95.5 BREECHES 0

PUPPI £34.5 JODHPURS 0

Sizes: 24-34 Colours: More than five Materials/bindings: Cotton. Lycra RRP: £71.50

Sizes: 24-34 Colours: Black Materials/bindings: Fleece RRP: £95.50

Sizes: 30-40 Colours: More than five Materials/bindings: Cotton, lycra RRP: £34.50

Award winning essential competition breeches with high waistband and V detail for an extremely flattering high cut. Made from exquisite rich cotton woven fabrics offering exceptional support with multi directional stretch for excellent shape retention.

Made from technical soft stretch water repellent fabric with fleece lining these breeches keep the rider warm and dry all day. Featuring full stretch suede seat for complete comfort in the saddle, belt loops, Equetech stud and zip fastening, Equetech unique stretch Lycra panels to outer leg and elaborate regency style embroidery to back. A must have pair of breeches this winter.

Puppi Jodhpurs are Fuller Fillies’ best selling jodhpurs. They are made from a cotton and lycra mix and have been styled for the fuller figured rider. They have a flattering full seat design, external zip pocket and come in a range of colours that coordinates with other items in the Fuller Fillies range. Puppi Jodhpurs are one of Fuller Fillies’ best selling products worldwide.

JEGGINGS £19.9

FIT FILLY £59.9 9 COLLECTION

HORZE GRAND PRIX FULL-SEAT BREECHES £79

Equetech

Harry Hall

Sizes: Ladies-XS-XL, children’s: S-L Colours: Black, denim, black denim Materials/bindings: Stretch denim RRP: £28.99, £19.99 Stay on trend this spring with the new Jeggings. The pull on stretch denim design, enables a comfortable yet stylish look. With woven stitching at the side and a stylish design, customers can wear these even when not riding.

Equetech

Heavenly Horse Ltd

Sizes: 24-28 Colours: Black, white Materials/bindings: Cotton, lycra RRP: £59.99-69.99 Heavenly Horse is known for combining performance with glamour and having a great price point. Aimed at show jumpers, dressage riders and the hacking market, the products feature a diamanteencrusted logo.

Fuller Fillies

Oy Finntack Ltd

.05

Sizes: 34-46 Colours: More than five Materials/bindings: Cotton, polyamide RRP: £79.05 Ladies’ breeches with a broad concealed waistband and a full seat in stretchable imitation suede. The breeches include two slanting side pockets, a suede full seat and a new material with mechanical stretch. Machine wash at 40° C. Do not tumble dry, do not use fabric softener, close hook and loop fastenings before washing inside out.

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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LET’S TALK PRODUCTS

HORZE GRAND PRIX KNEE-PATCH BREECHES £68

HYPERFORMANCE MENS BREECHES .15

Oy Finntack Ltd

Sizes: 34-46 Colours: More than five Materials/bindings: Cotton, polyamide RRP: £68.15 Ladies’ breeches with broad concealed waist band, self fabric seat, two slanting side pockets and knee patches. The breeches also offer a suede full seat and a new material with mechanical stretch. The breeches are made from Dura Tough fabric, cotton, polyamide and elastane. Machine washable.

MARK TODD PERFORMANCE BREECHES £ Westgate EFI

98.89

Sizes: Ladies: 24-34, men’s: 30-38 Colours: Grey, chocolate, beige, white Materials/bindings: Tactel RRP: £98.89 From the Mark Todd Collection, these top quality Performance Breeches are manufactured in premium Tactel fabric which is renowned for being lightweight, breathable and super-soft with excellent shape retention properties. Available in both ladies and gents designs, Mark Todd Performance Breeches come in a choice of practical and competition colours and are perfect for riders that spend all day in the saddle.

Battles

£89.9

Sizes: 28-38 Colours: Beige, steel grey Materials/bindings: Agate cool fabric RRP: £89.99

The breeches are made from Agate Cool Fabric containing 30% Polyamide, 63% Cotton and 7% Lycra, with stretch leather knee patches. They are traditionally styled with a pleated front, side pockets with a stud closure and back pocket with stud closure. Machine washable at 40C. Leg Length: Regular.

PEGASUS FULL SEAT

£54.9

Richard Gorringe Ridingwear

MARK TODD £39.9 CHILDREN’S 9 BREECHES Westgate EFI

Sizes: 24-32 Colours: Navy, white, beige Materials/bindings: Cotton, microfibre, spandex RRP: £39.99 Junior riders can now get kitted out in the same gear as their sporting idols with the addition of child sizes in the hugely popular Mark Todd ladies Gisborne and gents Auckland breeches. Available in waist sizes 24” to 32” in navy, white or beige, the breeches are manufactured in a fourway stretch fabric which combines cotton, microfibre and spandex for comfort and durability. Features include a Euro seat, grip knee pads, side pockets and a wide 4cm waistband with belt loops.

PEGASUS PINSTRIPE JODHPUR Richard Gorringe Ridingwear

£39.9

Sizes: 24-34 Colours: Navy, brown, black, white, beige Materials/bindings: Cotton, spandex, microfibre RRP: £54.99

Sizes: 24-34 Colours: Black, navy Materials/bindings: Cotton, polyester, spandex RRP: £39.99

The very stretchy micro fibre fabric coupled with the stretchy faux leather seat makes this breech one of the best fitting breeches on the market not to mention unparalleled grip in the saddle. Other features include front zip opening, belt loops and a zip pocket. Machine washable.

The Pinstripe Jodhpur has been carefully designed to give the illusion of the wearer having much slimmer hips. The jodhpurs are also machine washable.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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LET’S TALK PRODUCTS

PIKEUR LUCINDA BREECHES £15

ROSIE POSY DENIM BREECHES £47.

Sizes: 34-48 & 72-92 (German sizes) Colours: More than five Materials/bindings: Multistretch cotton RRP: £155.00

Sizes: 30-40 Colours: Fuchsia pink Materials/bindings: Cotton, lycra RRP: £47.95

This is a modern style breech that has special features concerning fitting and flair, the shorter body height, the innovative labelled side strip as well as the stretch ankle finish without hook and loop fastenings. The Lucinda offers a zip pocket at the front and is equipped with a ¾ seat panel in contrast outer fabric. Available in three fabrics and a wide range of colours and contrast colours.

Rosie Posy Denim Breeches look like denim but, thanks to the cotton and lycra fabric mix, move and bend with the rider for optimum comfort. They have a generous cut to flatter the lady rider between sizes 16 and 24 and feature a lower rise than Fuller Fillies’ standard breeches range. In addition, they have a full seat and knee patches, contrasting colour stitching, front zip pocket, belt loops and a crystal diamante filly on the back.

HANNAH OVER TROUSERS £49

PIMPLEBUM JODS

Sizes: XS-XL Colours: Navy, mocha Materials/bindings: Nylon, RRP: £49.95

Sizes: 24-30 Colours: Canary, beige Materials/bindings: Cotton, lycra RRP: £19.95

Sizes: 28-38 Colours: Black, navy, beige, white Materials/bindings: Cotton, nylon, lycra RRP: £77.50

The Hannah Over Trousers are fully lined and fully adjustable at the waist, they are also waterproof and breathable with taped seams and the added bonus of a full sure- grip seat. They have reflective piping and are zipped and gusseted at the ankle for easy access. Available in adult and children sizes.

Stylish and subtle the new Pimplebum Jods from Tagg are ideal for competition of all types. They have a puff print seat of self -coloured dots which gives a more secure seat, as well as a neat flat front and a low waist with belt loops. The fabric is a knitted stretch with 95% cotton, easily washed at 40 degrees. The Pimplebum range also comes in ladies breeches sizes 24-34. RRP: £29.95.

The gents Apollo modern fit breeches are made from a super lightweight fabric for supreme comfort and style and feature a pleated front, slanted welt pockets and self fabric knee patches.

Belstane Marketing

Tagg Equestrian

.95

Fuller Fillies

Tagg Equestrian

ROYAL EQUUS SELFPATCH DENIM BREECHES £

£19.9

Oy Finntack Ltd

56.80

Sizes: 34-46 Colours: Dark grey, dark blue Materials/bindings: Cotton, polyamide RRP: £56.80 Denim breeches with stretch suede details on the pockets offering a close fit. The jodhpurs feature double self-fabric and knee patches. They are machine washable and made from a mix of cotton, polyamide and elastane.

TOGGI APOLLO £7 BREECHES 7.50 Finest Brands International

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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LET’S TALK PRODUCTS

£77.5

TOGGI CODY £79 .90 BREECHES

TOGGI RENO BREECHES

Sizes: 24-34 Colours: Black, navy, beige Materials/bindings: Nylon, polyester, lycra RRP: £79.90

Sizes: 24-34 Colours: Black, diesel, plaid, navy Materials/bindings: Cotton, bamboo, elastane RRP: £77.50

Made from a bonded fabric that provides protection from the rain and wet on the outside with a soft, warm feel inside, Toggi Cody breeches incorporate a revolutionary fabric into the full seat design – SILX, which is an imitation leather fabric that ensures that the Cody are extremely comfortable to wear while offering excellent grip and security in the saddle.

The Toggi Reno ladies low rise bamboo breeches incorporate a revolutionary new fabric into the full seat design – Silx, which is extremely comfortable to wear and offers excellent grip and security in the saddle. The 66% bamboo fabric of the Reno is extremely hard wearing, antibacterial, comfortable to wear and also acts to effectively control moisture, while the lower rise cut looks simply fantastic.

AMELIA

TOWNEND STAR COOLMAX LADIES BREECHES £

Finest Brands International

Tottie

£26.5

Sizes: Ladies & child’s: S-L Colours: Dark chocolate, navy, black, charcoal Materials/bindings: Cotton, spandex RRP: Ladies: £35.99, child’s: £26.50 Amelia are low rise jodhpurs with a ribbed waistband and mock drawstring. Also featured is the Tottie logo embroidery at the back of the jodhpurs with self knee patches and hem cuffs. These jodhpurs are excellent for everyday use down at the yard. Made from cotton and spandex they are comfortable and warm to wear in the cooler spring days.

Finest Brands International

Battles

89.99

Sizes: 24-34 Colours: More than five Materials/bindings: Coolmax, polyester, leather RRP: £89.99

Made with Coolmax, moisture control that wicks sweat away from the body. Designed with four-way Bi-stretch to aid movement. The breeches are lightweight, soft and breathable, keeping riders cool, dry and comfortable whilst in the heat of competition. They feature a flattering style with front zip pocket and a soft stretch leather full seat. Machine washable.

TOGGI SEVERN £47.50 OVER TROUSERS Finest Brands International Sizes: XXS-XXL Colours: Black, navy Materials/bindings: Polyester RRP: £47.50 The Severn is an immensely practical waterproof and breathable unisex over trouser. Featuring extra long zips at the outer leg, waterproof lower leg lining to prevent wicking and a higher CB waist panel for additional warmth and protection. The Severn partners perfectly with Toggi’s Element jacket for head to toe protection from the elements.

Contacts Ariat International

T: +44 (0)8456 003209 www.ariat-europe.com

Battles

T: +44 (0)1522 529 206 www.battles.co.uk

Belstane Marketing

T: +44 (0)1335 372600 info@belstane.com

Caldene

T: +44 (0)1274 711101 www.caldene.co.uk

Equetech

T: +44 (0)1296 688 966 www.equetech.com

Finest Brands International

T: +44 (0)1132 707000 www.toggi.com

Fuller Fillies

T: +44 (0)1977 625025 www.fullerfillies.co.uk

Heavenly Horse

T: +44 (0)7766 664441 enquiries@heavenlyhorse.co.uk

Matchmakers International

T: +44 (0)1274 711101 www.matchmakers.co.uk

Oy Finntack Ltd

T: +44 (0)7824 387643 www.horze.co.uk

Richard Gorringe Ridingwear T: +44 (0)1213 554258

richardjgorringe@yahoo.com

Tagg Equestrian

T: +44 (0)1636 636135 www.taggequestrian.co.uk

Westgate EFI

T: +44 (0)1303 872277 www.wefi.co.uk

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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BUSINESS ADVICE If you’ve just expanded or business is booming we’d love to hear about it:

IN SAFE HANDS It is a legal requirement for all employers and the self-employed to carry out risk assessments. If a business employs five or more people the assessments must be recorded. Zoe Horne of Elite Equine Consultancy looks at typical risks within an equestrian business. The Myth: Risk assessment must always be long and complex The Reality: On its own, paperwork never saved anyone. It is a means to an end, not an end itself There are no fixed rules about how a risk assessment should be carried out. It depends entirely upon the nature and complexity of the work or business. There is, however, a straightforward ‘five step’ approach to risk assessment that will meet most requirements. The five steps are:     

Look for hazards. A hazard is anything which has the potential to cause harm Decide who might be harmed and how Consider how the risk can be reduced. Decide whether any existing precautions are adequate or whether more can be done. A risk is the likelihood of harm from a hazard occurring and the severity of consequences should it occur Record your findings Review your assessment and revise it if necessary and at least annually

Risk assessments are a preventative approach to risk management – the precautions that you identify by risk assessment must be put in place

editorial@ebmonthly.co.uk

Probable Hazards- Retail Premises What are the hazards?

Who might be harmed and why?

FIRE Smoking, faulty electrics, arson

Trapped staff could suffer from smoke Examples: inhalation/burns

ELECTRICAL Staff could get electrical shocks or burns from Examples: Faulty building wiring, faulty electrical faulty electrics, including portable electrical appliances equipment MANUAL HANDLING Examples: Deliveries and stacking shelves

Staff may suffer strains or bruising injuries form handling heavy/bulky objects

SLIPS, TRIPS AND FALLS Examples: Doorways (rain), spillages, stock on floor, uneven surfaces

Staff and customers may suffer injuries if they trip over objects, such as stock, or slip on spillages & fall

WORKING AT HEIGHT Examples: Changing light bulbs and promotional displays, restocking shelves

Falls from any height can cause injuries

FALLING OBJECTS Examples: Stock falling from a shelf through to a racking collapse injury

Staff can be injured severely by falling objects. In retail premises this can be a particular issue with stock management

WORK EQUIPMENT Staff could be at risk if regular checks made by a Examples: Cutting leather by hand ‘competent person’ are not carried out on ‘work equipment’ DELIVERIES Examples: Deliveries, including at customer’s premises

Staff or members of the public could be injured by being struck by a vehicle

LIFTING EQUIPMENT Examples: Fork lift trucks and ‘accessories’ for lifting

If equipment used for lifting is not examined periodically by a ‘competent person’ and there is a specific requirement that this is done, staff could be placed in unnecessary risk

HAZARDOUS SUBSTANCES (COSHH) Examples: Contact with chemicals including cleaning

Staff doing cleaning risk skin irritation or eye damage from direct contact with cleaning products. Vapour may cause breathing problems

and monitored to keep risks under control. It is also important to identify and deal with the greatest risks first.

Best practice Risk management is about preventing loss or injury; it is therefore vitally important that the precautions identified are put into place, maintained and reviewed in light of experience or when working conditions or practices change. As it is not always possible to put into place the precautions that are needed immediately, consideration must be given to short, medium and long-term solutions. Keeping good records (for maintenance,

repair, inspection and training) are a must and will show that the precautions identified are in place. There are common precautions applicable to most hazards. These include supervision, employee consultation, and provision of adequate safety information, training and employee awareness. In addition to staff and customers, consideration must be given to the following: Young persons (16 – 18), pregnant women and nursing mothers, lone workers and contractors. The use of personal protective equipment should be considered as a last resort – effective risk management means avoiding, controlling and reducing risks at source.

Elite Equine Consultancy is a specialist Health and Safety Consultancy established to assist equine businesses in meeting legal responsibilities. The company provides practical advice and guidance with the emphasis very much on providing solutions not problems. Contact the company for a free consultation. info@eliteequineconsultancy.co.uk www.eliteequineconsultancy.co.uk Tel: +44 (0)8454 656677

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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ON THE MARKET PRODUCT

First Saddles

Bang on trend

The new Kool Kidz range of saddles and coordinating saddle cloths were launched at BETA on the Jenkinson stand. The Childs First Saddle, available in a blue stripe or pink floral design, features a handgrip for security, crupper and girth straps. The saddle retails at: £79.95 and includes nylon leathers and irons. Designed to help the young rider maintain the correct position and feel confident in the saddle, there is also the option of a coordinating saddlecloth which carries the Kool Kidz logo.

The Original Buff UK Flag design is the perfect Olympic accessory. Designed for comfort whatever the changeable British weather throws out, Original Buff, made from seamless polyester microfibre, will wick sweat, protect from the wind and keep the wearer cool in the heat and warm in the cold. Whether spectating at home or in an Olympic venue, the Budd Flag design will show support for Team GB. Headwear is loved by sports men and women all over the world so whatever the sport, Olympic or otherwise, the headband guarantees to stand out from the crowd. Also available in Polar Buff and Junior variants. Fly the flag and sport Buff headwear!

Jenkinsons: +44 (0) 1924 454681 www.jenkinsonsequestrian.co.uk

Buffera: +44 (0)1707 852244 www.buffera.co.uk

PRODUCT

Top viewing

Look the part

Equestrian Vision, the leading producer and distributor of equestrian DVDs in the UK, is pleased to announce that the Rolex FEI World Cup Jumping Final 2012 on DVD is now available. For the first time in 25 years an American rider triumphed in the Rolex FEI World Cup final as 52-year-old Rich Fellers riding the 16-year-old Irish bred Flexible, the oldest and smallest horse in the competition, won this prestigious title. Flexible’s winning clear round on that final afternoon drew a standing ovation from the appreciative Dutch crowd who knew they had witnessed something special. Flexible is described by Fellers as a family pet and has twice come back from serious injury. An EV Production. The programme is approximately 100 minutes duration. RRP: £21.99.

Equetech manufacturers a selection of unisex jackets including the male and female Quilter jacket – a classic quilted jacket with a modern twist, featuring a deep cord lined collar and two practical deep handwarmer pockets that can be accessed via an Equetech press stud, via zip side access and easy top access, for three pockets in one. Made from breathable 100% polyester shell with PU coating and fleece lining, the jacket is a great option and timeless classic for year round use. Other features include half belts to waist with adjustable buckle, double back vents with Equetech press studs, cord binding to cuffs with zips to sleeves, subtle Equetech embroidery to shoulder, zip and pouch pocket to chest and a two way central zip with storm flap and Equetech press stud fasteners. The jacket is available in black in sizes XS-XX for ladies and S-XL for men.

Equestrian Vision: +44 (0)1403 864173 www.equestrianvision.co.uk

PRODUCT

Safety first

Picture perfect

Horslyx now has a new 15kg Lick Holder, which gives horse owners a simple and safe way of protecting their Horslyx from wayward hooves both in the field and the stable. Having been trialled against kicks and knocks, the re-usable 15kg Lick Holder offers a weatherproof and cost effective feeding method. The new addition also complements the existing 5kg Lick Holder, which is designed for use in the stable. Horslyx is available in original, garlic, respiratory and mobility formulas, in both 5kg and 15kg tubs, enabling owners to provide targeted nutrition from just 36p per day*. The re-usable 15kg Lick Holder costs £17.99. *based on the recommended intakes of 15kg Original Horslyx for an average 500kg horse.

All dressage riders strive for perfection whether in training or competition, the slightest imperfection can cost valuable points. Strategically placed mirrors in the arena are a valuable asset, helping to monitor the horse’s movements and make training sessions more effective. Made from uniquely designed backed and framed galvanised steel, the mirrors are strong and made to last. The mirrors allow riders to help practice good habits such as proper angles during half-passes and shoulder-ins, and proper seat and leg positions, improving accuracy and gaining better results while saving money on training fees. The company offers a Nationwide installation service.

Horslyx: +44 (0)1697 332592 www.horslyx.com

Mirrors For Training: +44 (0)1902 791207 www.mirrorsfortraining.co.uk

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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sharp end At the

Mike Potter provides sales & retail on mpotter@talktalk.net training for equestrian retailers. Contact him

his month I’m inspired by our esteemed editor’s comments regarding Dublin’s new red patent boots and how good it was to see some innovation, and I couldn’t agree more. A standard part of my retailer training on all courses is to ask people to list what makes them better than their competitors, what gives them an edge. Without fail they list the same four things; have better stock ranges • We have a nicer shop • We We have friendlier more • knowledgeable staff We give better customer • service The only problem of course, is

that this is also exactly what their competitors say. For a competitive edge to be an edge it must be unique and none of the above are. One of the worst offenders is the customer service hype that every retailer roles out, and the bigger they are the worse it gets. Once you get over say a dozen or so staff it gets very difficult to ensure standards. I was once responsible for the customer service of nearly a thousand staff in over a hundred sites. Only by designing a focussed recruitment selection process backed by a hugely comprehensive training matrix that would be beyond the resources of many equestrian retailers, did I get any where near an acceptable standard.

experts Ask the

EBM seeks out the answers to your questions

Which environmentally friendly types of packaging are available for animal feeds and which materials should be avoided? Douglas McCulloch, sales director manufacturing division, Simpac

Many animal feed companies now pack into polyethylene sacks - commonly referred to as plastic or poly sacks. Polyethylene is not biodegradable, it is an oil based by-product and therefore is using up finite resources. Animal feeds must be packed

cold into plastic as the material doesn’t ‘breathe’ and resulting condensation causes product to go off. Poly sacks can be recycled but the collection of used sacks for this purpose tends to be expensive. Polythene prints well and is cheaper than the traditional paper sack but it is not environmentally friendly. Some feed companies pack into polyethylene coated paper sacks as a moisture barrier or for enhancing the print. Some use clay-coated and varnished papers but none of these coatings are environmentally friendly either. Paper sacks on the other hand are probably the most

It’s one area where the small owner staffed tack shop can have an edge. It’s their business and however hard you try, staff will never be as conscientious as an owner, especially when it comes to customer service, whatever the super stores may think. It’s the same with suppliers. Some seem to believe that they have a product that consumers and retailers will queue up to buy because they have unique features. And that’s the problem, most of the uniqueness is feature led, and features tell benefits sell. Just adding something to a product, a strap here a bit of piping there, a new ingredient etc. does not always bring a real benefit to the consumer however much the supplier believes it

environmentally friendly way of packing and distributing small quantities of feed products in say, manageable 20 or 25 kilo

does. Sometimes there is a little too much ‘kings new clothes’ going on. If there is a genuine benefit to the consumer they will buy it, if not, they won’t. A Unique selling point (USP) has to be just that, unique. To be fair there are some innovative products out there, but too often, manufacturers seem to believe it will sell itself and either try to do without effective sales people and agents or without going to trade shows. You can argue all you like about the cost effectiveness of both of these, but at the moment you have to get you and your product face to face with the buyers if you are going to sell it. And even then you had better give them a better reason to buy than ‘you think it’s a brilliant product and they should buy it’ which often seems to be the only sales pitch. So the next time you, be you a supplier or a retailer, discuss your USP or competitive edge, just ask yourself, is it really?

sizes. Paper breathes and is compostable and fully biodegradable. And of course paper can also be recycled.

TOP TIPS on making shavings an economical choice for customers. Tim Smalley, managing director Bedmax & Littlemax Shavings According to industry research, the majority of horse owners in the UK now prefer shavings to any other kind of bedding, so how do customers do the right thing by their horse and their bank account when using shavings? Quality – The first priority is not to compromise the horse’s health by using inferior products. It is essential that products are as free of dust as possible and provide the right cushioning and protection. Using poor quality shavings is a false economy. Durability – The second priority is to choose shavings that maintain quality for as long as possible. Small, thin shavings compact easily and will require more frequent replacement. Larger, purpose-made shavings retain their resilience and support

and keep the bed in good condition significantly longer. So the quas less replacement. Maintenance – Making a good, deep bed of shavings and then maintaining it properly helps to extend its life and reduce wastage. Again, the bed will tend to need more small by-product shavings to make a good bed and keep it in good condition. Larger flakes are easier to muck out with less waste, and can last nearly twice as long as poor quality by-product shavings, especially if the droppings are lifted regularly. Choosing the right shavings and using them properly will maintain the highest standards of health in the stable for the horse. It will also save money overall as less of the product will be used.

If you’ve got a question that you want answering, let us know at:

editorial@ebmonthly.co.uk July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

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STOCK TAKE

In our new tried and tested feature we hear from retailers directly about their top selling products and why they continue to stock them.

NAF Off Deet Power Spray

Super Calm

BRAND: NAF STOCKED FOR: 10 years RATING: 9 / 10 RRP: £6.00 (200ml), £16.99 (750ml),

BRAND: Global Herbs STOCKED FOR: 9 months RATING: 9/10 RRP: £22.95 (1Kg)

£6.00

£32.50 (2.5L)

“

The product is advertised well and the packaging is attractive to the eye. It is also very good value for money and a well-known brand. There is nothing that I would change about the product as I think that NAF have it down to a T.” Sheila Lister Aivly Tack Shop & Country Store

“

The product does what it says on the tin and the company are very easy to work with. Due to the time of year, the product has become very popular with several customers opting to try it out. The box is easy to display and the packaging is bright green so very eye catching. If I had to change anything about the product it would be to increase the concentration levels so that you didn’t have to feed so much.”

£22.95

Susie Lain Granville Saddlery

Fertiliser

Flamboro Polo

£12.5

£12.

BRAND: Horseware Ireland STOCKED FOR: A few weeks

RATING: 10 / 10 RRP: £24.99

“

“The polo shirt is really pretty and stylish but simple. They’ve been really popular with the customers already and we love them in the shop. The item is breathable and good quality, giving shoppers good value for money. There’s nothing that I would alter about the t-shirt.” Withheld name - The Saddle Rack

BRAND: Suregrow STOCKED FOR: Years

RATING: 9 / 10 RRP: £12.50

“

This fertiliser is very horse friendly and doesn’t require horses to be kept off the grass for days after it’s been applied. It’s sold in 20Kg sacks and customers will need four sacks per acre. I think it’s popular as it’s good value for money and ticks all the boxes.” Gary Luck - GJL Animal Feeds

To tell us about your top selling product email: editorial@ebmonthly.co.uk.

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

section4_cw.indd 9

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File

SECRET SURFER

WEB REVIEWS

If you have a new website and would like to feature on these pages then email: editorial@ebmonthly.co.uk

Equestrian Business Monthly speaks to those who have recently improved their online facilities to find out exactly how.

HORSE & COUNTRY TV

BLENHEIM HORSE TRIALS

BARNSBY

Launch date: April 2012

Launch date: June 2012

Launch date: April 2012

What’s new about the site? Horseandcountry.tv relaunched in April 2012 after an extensive redesign. As well as a stunning new look and easy to navigate design, it has even more content than before. There are more than 1,200 free videos, ranging from short interviews to full length programmes, all completely free to watch. There’s also a team of 10 top riders blogging for the site, which now includes video diaries from other leading figures in equestrianism. There are also new features like user-generated photo galleries and more.

What’s new about the site? Better navigation and a modern, clean, look and feel were the areas identified as needing to be improved from the old site and this is what has been done. The site now includes some good pictures and interactive features – such as QR codes on event signage which will be linked to videos that will be made during the event. There will also be a gallery developed that visitors can submit their pictures to.

What’s new about the site? The look has been modernised to reflect Barnsby as a company. Also, there is an increased amount of interactive material so the social media feeds are visible and regular blogs are uploaded by the company’s riders. The ecommerce section of the site is also more user friendly and available to consumers around the world. Due to the increasing customer base it was important that the site could be viewed in different languages, so this is another change that has been made.

www.horseandcountry.tv

How will the new site benefit the end user more so than before? H&C brings the latest news on a daily basis, and offers users the option to bookmark a favourite sport so users only get the stories and videos that interest them. The advice section has been developed to include a fully searchable database of horse care and riding videos and articles – and readers can send their own questions at the touch of a button. Which areas have been developed? The entire site has been improved and developed. SECRET SURFER: The site is easy to look at, despite having lots going on. The strategic use of brand colour works well and the images rotate at a speed that doesn’t irritate the eye. There is a constant social media feed and the navigation system is neat, effective and relevant.

www.blenheim-horse.co.uk

How will the new site benefit the end user more so than before? It should be easier to use with information sited in a more logical way so that users can find what they need quickly. The site is mainly used by first time visitors although nearer to the event it is used by competitors and on event those wanting results etc. Which areas have been developed? The development involved the opinions of quite a few Blenheim Horse Trials visitors who helped the company to understand what is important and how to find that information. There are new videos on the site (and more to come), a new navigation system, new wire frame – well basically a brand new site! SECRET SURFER: The site looks fresh and the backdrop picture works well behind the navigation images. Language options are a great asset to web pages and are clearly displayed. The drop down selections are very extensive and cover all areas of interest.

www.barnsby.com

How will the new site benefit the end user more so than before? The site can now be viewed in whatever language the user wishes to read it in. The shopping section of the site is easier to use and available to consumers around the world. Which areas have been developed? Simply, the whole site! Barnsby worked exceptionally hard over the three months of development to get a look and feel of the site that represented the company. With this brief in mind, Barnsby felt it imperative to review every section of the site and to relaunch it. SECRET SURFER: The use of a black and white image works well for this brand, keeping the page simple, while signifying tradition. Once a category is selected, the page offers a filter for price, brand or name of saddle making searching easier. A regular blog from Victoria Bax is a welcome addition to the news section.

July 2012 | EQUESTRIAN BUSINESS MONTHLY www.ebmonthly.co.uk

section4_cw.indd 10

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SUPPLIERS DIRECTORY Abbey Diagnostics +44 (0)1638 552122

Cox Agri +44 (0)845 600 8081

Gee Up Equine Laundry +44 (0)1254 822066

IV Horse +44(0)1888 544261

www.abbeydiagnostics.co.uk

www.coxagri.com

www.geeupequinelaundry.co.uk

www.4horse.co.uk

Abbey Saddlery and Crafts Ltd +44 (0)1565 650343

Dodson and Horrell +44 (0)1832 737300

Giltspur Scientific Ltd: +44 (0)2893 322040

Jack Murphy +44 (0)1768 867590

www.abbeysaddlery.co.uk

www.dodsonandhorrell.com

www.horseslips.com

www.jackmurphy.co.uk

Andis Company +1 262 884 2600

Dog Rocks +44 (0)1628 822 243

Girbau UK +44 (0)1462 427780

Kate Negus +44 (0)1249 740590

www.andis.com

www.dogrocks.co.uk

www.girbau.co.uk

www.katenegus.com

Animal Health Company Tel - 01787 476400

Duralock +44 (0)1608 644988

Global Herbs +44 (0)1243 773363

Keratex +44 (0)1373 827649

www.globalherbs.co.uk

www.keratex.com

www.equinehealthandherbal.co.uk www.duralock.com

Animalife +44 (0)1527 857 920 www.animalife.co.uk

Asmar Equestrian +1 604 601 2028 www.asmarequestrian.com

Aubiose (Future Forks) +44 (0)1293 416759

Earlswood Supplies +44 (0)8450 171351 www.earlswood-supplies.com

Eazitools Equestrian +44 (0)1302 746077

www.futureshavingsfork.co.uk

www.eazitools.co.uk

B2B +44 (0)870 7510605

Emvelo +44 (0)1494 875848

www.btoblinks.net

www.emvelo.co.uk

B Jenkinson & Sons Ltd +44 (0)1924 454681

Equivet +44 (0) 808 1084995

Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk

Groomers Limited +44 (0)845 230 7997 www.groomers-online.com

Gumbies Ltd +44 (0)1258 839100 www.gumbies.co.uk

Halley’s Feeds +44 (0)1738 840830 www.halleysfeeds.co.uk

www.elico.co.uk

www.equivetanimalcare.com

Baileys Horse Feeds +44 (0)1371 850247

Equestrian Supplies +44 (0)1254 831645

wwwbaileyshorsefeeds.co.uk

Equestrian Vision +44 (0)1403 865320

Haybar +44 (0)1723 882434

www.equestrianvision.co.uk

www.haybar.co.uk

EquiAmi Ltd +44 (0)1584 891049

HaySoft +44 (0)1277 375647

www.equiami.com

www.haysoft.co.uk

Equine Management +44 (0)1825 840002

Heavenly Horse +44 (0)1724 721872

www.equineman.com

www.heavenlyhorse.co.uk

Equisafety Ltd +44 (0)1516 787182

Herbies Yard Supplies

Barnsby +44 (0) 1922 621676 www.barnsby.com

Battles +44 (0)1522 529206 www.battles.co.uk

Black Country Saddles +44 (0)1543 578 243 www.blackcountrysaddles.com

Bolla Bags +44 (0)8456 430777

Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk

Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk

Lets Talk Horses + 44 (0)1953 850678 enquiries@letstalkhorses.co.uk

Life Data Labs Inc +1 256 3707555 www.LifeDatalabs.com

Likit www.likit.com For orders Westgate EFI +44 (0)1303 872277 Limpet Saddle Pad +44 (0)1432 508944 www.limpetsaddlepad.co.uk

www.osmonds.co.uk

Parkgate Equestrian +44 (0)1306 631374 www.parkgateequestrian. co.uk

Pellet Beds +44 (0)1789 761333 www.pelletbeds.com

PelGar +44 (0)1420 80744 www pelgar.co.uk

Pfizer Animal Health +44 (0)1304 616161 www.wormingyourhorse.info

Polybarrow +44 (0)800 0855 509 www.waterandoil.co.uk

Polly Products +44 (0)1636 636132 www.pollyproducts.co.uk

PressPoint +44 (0)1953 851513 www.presspoint.co.uk

Puffa Country Sports Ltd +44 (0)115 9424265 www.puffacountry.com

www.lesliesutcliffe.biz

Magic Brush

info@magicbrush-online.com www.magicbrush-online.com

www.jimmysballs.com

Mears Country Jackets Ltd +44 (0)1922 476930

Santé Franglais Ltd + 44 (0)1858 464550

www.capcover.net

www.mearsjackets.com

www.aloeride.com

www.brogini.com

www.toggi.com

Buffera Ltd +44 (0)1707 852244

Fly Away +44 (0)1384 877857

Horsefair +44 (0)1264 811425

Measom Freer +44 (0)116 2881588

Saracen Horse Feeds + 44 (0)1622 718 487

www.cabotswood.com

www.frankbaines.com

Charles Owen +44 (0)1978 317777

Friendship Estates +44 (0)1302 700220

www.charlesowen.co.uk

www.friendshipestates.co.uk

Childs Farm +44 (0)1264 736 772

Fuller Fillies Ltd +44 (0)1977 625 025

www.childsfarm.com

www.fuller-fillies.co.uk

Clarendon Equestrian Ltd +44 (0)1825 733361

Future Forks (by Aubiose) +44 (0)1293 416759

www.clarendon-equestrian.com

www.futureshavingsfork.co.uk

Classic Showjumps 0161 765 2010 / 2014

Fynalite +44 (0)1789 764848

www.classicshowjumps.com

Clipper Sharp +44 (0)1823 681076 www.clippersharp.com

www.gabriellashawceramics.com

Rowen Barbary Marie Bridgwater Equestrian PR & Media Consultant Horse Feeds +44 (0)1948 880598 +44 (0)7795 416511

www.rowenbarbary.co.uk

Ryder Saddles +44 (0)1922 616578

www.horsefair.co.uk

www.measomfreer.co.uk

www.saracen-horse-feeds.co.uk

Horse First Ltd +44 (0)2830 848844

Merial Animal Health Ltd +44 (0)1279 775858

Seaquim +353 (0)8623 64609

www.horseswithattitude.co.uk

Horse World Live +44 (0) 1580 860 988 www.horseworldlive.com

Horslyx +44(0)16973 32592 www.horslyx.co.uk

Hucklesby Associates +44 (0)1362 696309

www.merial.com

Mirrors For Training +44 (0)1902 791207 www.mirrorsfortraining.co.uk

Natraliving Health +44(0)8455 000666

www.seaquimequine.net

Sherwood Forest Ltd +44 (0)1159 424265 www.sherwoodforest-uk.com

Silvermoor +44 (0)1665 602587

www.natraliving.co.uk

www.silvermoor.com

Natural Animal Feeds +44 (0)800 373106

Smart Grooming +44 (0)1823 681076

www.naf-uk.com

Nicholson Machinery www.hucklesbyassociates.co.uk +44 (0)1366 377444

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334

www. nicholson-machinery.co.uk

www.fynalite.co.uk

www.rockall.info

Gabriella Shaw Ceramics +44 (0)1730 821101

Innovacyn / Vetericyn Europe +353 91 796896 www.vetericyn.com

www.thirstymilo.co.uk

www.rockies.co.uk

Horse & Jockey Ltd +44 (0) 1981 550467

Frank Baines Saddler +44 (0)1922 640847

ThirstyMilo +44 (0)1977 618153

www.tuffaboots.com

Finest Brands International (Toggi and Champion) +44 (0)113 270 7000

Cabotswood +44(0)117 9669944

www.bhs.org.uk

Uncle Jimmy’s Brand Products +1 866 965 4669

www. rydersaddles.com

Horses with Attitude +44 (0)1274 852139

The British Horse Society +44 (0)8450 777692

Rockies +44 (0)1606 595025

www.maxavita.com

www.ivriders.com

www.tbkltd.com

www.rockall.info

www.honeychop.com

www.burlerrowfarmmiscanthus.co.uk

TBK +44 (0)1580 292632

Tuffa International Footwear +44 (0)1953 880914

www.wmfaulks.com

www.horsefirst.net

www.taurusfootwearandleathers.co.uk

www.trelawneequine.co.uk

Maxavita +44 (0)8450 752754

For Riders +44 (0)1865 377853

Taurus Footwear and Leathers Ltd +44 (0)1328 851432

Rockall +44 (0)121 5558334

LS Sales (Farnam) Ltd +44 (0)1608 683855

Honeychop Horse Feeds +44 (0)1359 230823

Burlerrow Farm Miscanthus +44 (0)1208 841264

Studsafe +44 (0)28 406 22658 www. studsafe.com

www.robinsoncare.com

www.litovet.co.uk

Faulks & Co. +44 (0)1455 848184

www.flyaway.ltd.uk

www.stuartcanvas.co.uk

Trelawne Equine Ltd +44 (0)8442 578585

www.mariebridgwater.com

www.buffwear.co.uk

Stuart Canvas +44 (0)1925 814525

Robinson Animal Healthcare +44 (0)1909 735000

www.hiltonherbs.com

Brogini +44 (0)1706 514 230

www.stormsure.com

www.rstor.co.uk

www.tackrepair-rugwash.co.uk

www.britishhorsefeeds.com

Stormsure Ltd +44 (0)1638 570478

LITOVET +44 (0)1452 524012

Hilton Herbs Ltd +44 (0)1460 270700

British Horse Feeds +44 (0)1765 680300

Starkie’s +44 (0)116 2592022 www.starkiesbeeswaxcreams.com

www.littlemaxshavings.com

ESF Services +44 (0)1600 780051

www.brinicombe-equine.co.uk

www. sportsmark.co.uk

Top Paddock +44 (0)1469 563995 www.top-paddock.co.uk

www.equisafety.com

Brinicombe Equine +44 (0)8700 606206

Sportmark by Signam +44 1926 417300

RS-tor

Littlemax +44 (0)1668 213467

herbiesyardsupplies@gmail.com www.herbiesyardsupplies.co.uk

www.bollabags.com

E. & E. Corn Supplies (Havens UK) GollyGaloshes gollygaloshes@btinternet.com +44 (0)1388 603333

Osmonds +44 (0) 1948 668100

Solocomb +44 (0)1235 511358 www.solocomb.co.uk

Unibed +44 (0)1977 796278 www.unibed.uk.com Unicorn Leather +44 (0)1883 382310 www.unicornleather.co.uk

V-Bandz +44 (0)8450 956810 www.v-bandz.co.uk Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk

Virbac Animal Health +44 (0)1359 243243 www.equimax-tabs.com

W F Young, Inc. +001 413 526 9999 www.absorbine.co.uk

Westgate EFI Ltd +44 (0)1303 872277 Westgate Labs +44 (0)1670791994 www.westgatelabs.co.uk Wicked or What +44 (0)1285760656 www.wickedorwhat.com

Worklite Ltd +44 (0)1279 418052

Spartan Equestrian Products +44 (0)1474 705065

www.work-lite.com

www.mydayfeeds.co.uk

www.spartanequestrian.com

www.yghtrade.com

New Equine Wear

Spoga + Gafa +44 (0)208 6818166

My Day Feeds +44 (0)845 6023782

+44 (0)1172 303700 www.newequinewear.co.uk

www.spogagafa.com

Your Gift Horse +44(0)1454 202033 Zilco +44 (0)1844 338623 www. zilcoeurope.com

EQUESTRIAN BUSINESS MONTHLY | July 2012 www.ebmonthly.co.uk

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