vol.4/iss.2/winter
1 2 .5 0 $ c d n / u s + ta x
image: Matthew Brookes for L'OrĂŠal Professionnel
Publisher’s letter
photo: Lyndon Goveas
W
inter has always had a special place in my heart. Something about Winter has this mix of wonder and love to me. It’s like that warm kiss from your lover, with the crisp Winter wind grazing your cheeks at just that right moment, almost cinematic with a glint of the Winter sun in the corner of your eye. I love change. I love the prospect of new, and with a new year on it’s way, Winter has this way of representing ‘new’ to me. Though we have less daylight, there is something very bright in my eye when it comes to Winter. As I write this, I’m between travelling to some of my favourite Canadian cities, gaining inspiration and meeting some fascinating people to say the least! I’ve said it before, I love how this business brings people together. In this edition we have spreads photographed in Toronto, Vancouver, Los Angeles and of course, OTTAWA! Our cover story for example was photographed in Ottawa by local photographer Katia Pershin. The team behind the looks for our cover shoot are some of the best talents the city has to offer. On top of all that we have some amazing guest stars in the spread that you may recognize. The amazing crew at the Brookstreet Hotel the day of the shoot were beyond incredible. How do you know a hotel room is spacious? When it can fit over a dozen people in it, with rolling racks, lighting equipment and etc! Lately, there has been a lot of talk amongst the Ottawa fashion community in regards to what steps need to be taken, in order for us to be taken more seriously as a fashion market. Part of the problem is a lot of those people talking about “what to do”. You see, some Ottawa folks have this little problem called ego and have a very bizarre idea that because they’ve simply been here for so many years that they’re entitled. For those that fall into that category, understand something. You’re making things worse. Tacky, cheap and slapped together is not the fashion brand I am building for this city, you may be and your little group of friends may enjoy it, but nobody else does. The folks who THINK they run things don’t have their finger on the pulse. Then you have the wannabe bloggers in it for the most vain and tacky of reasons. For example, recently at a media preview for a company, a blogging duo arrived, upon learning that there was no “free swag” for them, they did a 180 and left. Attitude like that, and they wonder why they still don’t get paid for what they do. (sorry, it was awfully sunny while writing this and I needed a bit of shade.) In regards to what we have in store for 2015? I will say this. Keep that footwear laced, if you want to try and keep pace. Until next time! Christopher Massardo Editor-in-Chief christopher@pressthefashionmagazine.com
Editor-in-Chief & Publisher Christopher Massardo
6 PRESS The Fashion
PUBLISHER/Art director christopher massardo
editor-in-chief christopher massardo
editor
Amber Watkins
beauty editor oz zandiyeh
assistant Editor Alyssa Beltempo
copy editor M. francis
contributing editor shawna rizzo
graphic design intern Emily luciano
media inquiries
info@pressthefashionmagazine.com
contributors
Jane & jane, katia pershin, renat touichev, magdalena m, ashley dawn szabadi, sarah cross, melody iafelice, hailley howard, Mani Jassal, tami El Sombati, julien boissonnault, Jennifer Parks, Natalia Volodina, George pimentEl, Marnika weiss, marlaine Reiner, lyndon goveas, mike leahy info@pressthefashionmagazine.com www.pressthefashionmagazine.com www.facebook.com/pressthefashion twitter @PRESSthefashion Instagram @PRESSthefashion PRESS The Fashion is an independently owned and operated magazine in Ottawa, Canada. PRESS The Fashion and/or it’s logo can in no way be duplicated or reproduced without written permission directly from the magazine’s editor-in-chief. Copyright ©2011 PRESS The Fashion ISSN 1925-9042 7
The ‘PRESS-tigious’
A little bit more about some of our talented contributors.
Katia Pershin Easily one of the best fashion photographers in Ottawa, Pershin offers a clear vision with editorials and for her clients. Her ability to listen to her clients’ requests and grow her vision from there is one we appreciate and value. Here’s hoping this talent doesn’t get snagged from Ottawa too soon!
Renat Touichev Vancouver based Touichev offers an almost cinematic perspective when photographing fashion. The surreal, breathtaking imagery is always a work of art that we’re happy to feature on our pages.
Melody Iafelice Ottawa based Iafelice was the talented makeup artist behind the beauty work for our pictorial feature with local brand Valamode. From TV and major personalities to editorial fashion work, #MissMelody is showing no signs of slowing down.
Hailley Howard California based Howard photographed our fashion edito ‘Vacancy’ in L.A. Howard’s work ranges from fashion and beauty to commercial and wedding. It’s safe to say we’re very excited to have Howard’s work in the magazine.
Alexander The very charming Alexander stole the show for our Winter 2014 cover shoot. His disarming stare and slick moves were giving us ‘young Michael Fassbender’ vibes all day. Based in Ottawa but having just returned from a contract in Seoul, we look forward to seeing this young man grow.
Brittany The alluring ice princess that is Brittany gave us face in every shot and we just couldn’t get enough. Her perfect blonde locks and bone structure made capturing her beauty that much easier. With a stellar career ahead of her, we look forward to seeing where this young model pops up next!
8 PRESS The Fashion
Contents.
Winter 2014 pg. 46
the text 33. Q&A with Urszula Kozak 34. up and armed by Amber Watkins 46. Q&A with Alison Hughes 47. manners are fashionable by Amber Watkins 48. Q&A with Dia Shams
The Images 12. the lady in red by Jane & Jane 18. let’s accessorize ft. Valamode 20. about last night by Katia Pershin 37. proem by Renat Touichev 50. vacancy by Hailley Howard
The RUNWAYS 32. on the runway - Sante Fashion 49. Hilary MacMillan by Christopher Massardo
pg. 50
ON THE COVER photographer Katia Pershin editor Christopher Massardo fashion director Alyssa Beltempo makeup Ashley Dawn Szabadi using MAKE UP FOR EVER hair Sarah Cross from Salon Bliss using WELLA Hair Products models Brittany with Angie’s Models & Talent and Alexander with ModelNetwork fashion assistant Emily Luciano turtleneck - Club Monaco glasses - Histoire de Voir available at Albert Opticians
pg. 46
pg. 12
pg. 49 11
Photography jane & jane at boondock agency fashion Stylist Mani Jassal Makeup & Hair Tami El Sombati Model is Alex Lowe with Elmer Olsen models
sari skirt Mani Jassal, top Mani Jassal, necklace Custom Indian Jewellery 12 PRESS The Fashion
bodysuit Guess, skirt Guess, vinyl ankle bands Mani Jassal, shoes Topshop, bangles Custom Indian Jewellery 13
dress Zara, vinyl shin guards Mani Jassal, shoes Adidas, flower nose ring Custom Indian Jewellery 14 PRESS The Fashion
vinyl skirt Mani Jassal, vest ZARA, vinyl arm bands Mani Jassal, scarf stylist’s own, shoes Birkenstocks 15
skirt Mani Jassal, tank top Diesel, vinyl arm bands Mani Jassal 16 PRESS The Fashion
veil stylist’s own, tank top Diesel nose ring Mani Jassal
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want to see the full edition? check out “what, WHY & Where� on where to buy our print edition or download the digital www.pressthefashionmagazine.com