BBDO NY Teams Up with Tim & Eric, Jeff Goldblum for GE Lighting
BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and “The Boy Who Beeps” followed in a similar tone, celebrating ideas and innovation in imaginative ways. So the agency’s fake infomercial for GE Lighting, directed by Tim Heidecker and Eric Wareheim (better known as Tim & Eric) and starring Jeff Goldblum, comes right out of left field. The over two minute-long mock infomercial (mockfomercial?), entitled “Enhance Your Lighting” sees Goldblum playing “Terry Quatro, Famous Person” as he hocks the GE Link light bulb, which offers “successful guy lighting at normal guy prices.” It’s also so easy to install, you can do it while painting a portrait of yourself. It should come as no surprise that the spot is all over the place with random humor, but Goldlum plays the part perfectly and when it’s on it can be pretty funny. And while it may seem like an odd approach for the brand, especially coming off BBDO’s recent spots, it should garner some attention for the new product as the YouTube views (currently at around 115,000) inevitably pile up. Credits: Client: GE Spot: “Enhance Your Lighting” Agency: BBDO New York Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Michael Aimette ACD/Art Director: Anne Lac ACD/Copywriter: Judd Counsell Group Executive Producer: Anthony Nelson Senior Integrated Content Producer: Darbi Fretwell BBDO Music Producer: Rani Vaz Worldwide Senior Director: Brandon Fowler Senior Director: Peter McCallum Account Manager: Gabriela Benitez Account Manager: Sam White Assistant Account Executive: David Slifer Production Company: PrettyBird Co-Founder / Executive Producer: Kerstin Emhoff Director: Tim and Eric Director of Photography: Andrew Wheeler Line Producer: Hillary Calhoun Post Production Company: Prettybird Editor: Kyle Brown Assistant Editor: Joe Carugati Executive Producer: Kerstin Emhoff Producer: Karl Reid Visual Effects & Animations: Makana Sylva Additional Visual Effects: Skulley VFX Music/Sound Design: Beacon Street Mix House: Heard City Mixer: Cory Melious Graphic Designer: Anthony Madlangbayan Telecine: Company 3 Colorist: Tom Poole