Supermodels pose as the seven deadly sins in sizzling new campaign (and guess which one Kate Moss is . . .) Between them they represent the cream of the fashion industry, boasting ad campaigns for the likes of Burberry, Versace and Louis Vuitton. But if you needed further proof that they are a force to be reckoned with, supermodels including Naomi Campbell, Kate Moss and Lara Stone have joined forces for a sizzling short film celebrating the career of one of Britain's fashion greats. In a new campaign produced by Beats By Dre headphones, the beauties have dressed up to embody the seven deadly sins - with Moss depicting lust. Scroll down for video
Kate Moss reclines in a scarlet throne posing as 'lust' in a short film created in honour of fashion giant Edward Enniful. The full version of the film will premiere on a billboard in New York's Times Square on 29 January
Karlie Kloss poses in a golden gown and bangles as 'greed' in the 10-second clip produced by Nick Knight Karlie Kloss, Jourdan Dunn and fellow models Karen Elson, Mariacarla Boscono and Anna Ewers are also in on the act posing as the seven deadly sins: pride, greed, envy, gluttony, wrath and sloth. The short clip, which lasts just 10 seconds, was produced by renowned British fashion photographer Nick Knight to celebrate the career of fashion tsar Edward Enninful who is celebrating 25 years in the industry this year.
His career includes stints i-D magazine, W magazine, Vogue Italia and Vogue US where he worked alongside editor-in-chief Anna Wintour. Edward has been teasing his 350,000 Instagram followers with short gifs taken from the video. He wrote: 'Seven sins, seven colors, seven sounds and eight muses (gluttony required two).'
The models pose as the seven deadly sins - pride, greed, lust, envy, gluttony, wrath and sloth - in the video
Anna Ewers, left, and Lara Stone, right, both pose in a sea of pink as they take the part of 'gluttony'
It sees the seven deadly sins reimagined as supermodels in a variety of sultry poses, each dressed decadent costumes. While Kate Moss poses in a red encrusted jacket with a red wig and, what looks like a red crustacean resting on her groin, as lust, Naomi Campbell plays the part of pride, dressed in a sweeping Yohji Yamamoto gown. Karlie Kloss is wrapped in gold to play greed, Jourdan Dunn has long green hair to embody envy, and Lara Stone and Anna Ewers languish in a sea of pink to play gluttony. Italian beauty Mariacarla Boscono represents sloth, with Karen Elson as wrath. Each model is set against a different colour backdrop with a different piece of short music, as chosen by Beats By Dre.
Edward Edinfull (pictured with Naomi Campbell, left and Kate Moss, right) is celebrating 25 years in fashion
Supermodel Naomi Campbell poses in a sweeping black gown by Yohji Yamamoto as she plays 'pride' While Kate, 42, reclines on a throne wearing lacy scarlet lingerie, stockings and a matching wig, Karlie stuns as greed in a golden dress and bangles. Lara Stone and Anna Ewers both pose against in a sea of candyfloss pink as gluttony, while Naomi Jourdann Dunn makes a fleeting appearance as envy.
Flame-haired Karen Elson wears a flowing yellow gown as wrath, while Mariacarla Boscono dons a dark blue wig and gown as sloth.
Jourdan Dunn is green with envy, left, while fellow model Karen Elson dons a yellow gown as she plays 'wrath'
Mariacarla Boscono dons a dark blue wig and gown as sloth. The short film will be screened on a giant billboard in Times Square on 29 January, before being rolled out globally online ShowStudio.com on 13 February Edward told the Telegraph: 'I’ve known Kate [Moss] since I was 16 and she was 14. ‘I’ve known Naomi [Campbell], my gosh, forever. She’s like a sister to me.
All the others I’ve seen since they started.’ He added: 'Straight away Kate said, “I’m lust.” She claimed it.' While fans have been granted only sneak previews in gif form, producers are planning a premiere of epic proportions, debuting the short film on a giant billboard in Times Square on 29 January. It will then be showed globally on ShowStudio.com two weeks later, on 13 February.