Logitech "El General" featured on Creativity!

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LOGITECH: EL GENERAL

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Logitech: El General

The rap that changed history.

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The rap that changed history.

FULL CREDITS Agency: DOJO

The Tunisian Jasmine Revolution, which took place in the early part of January 2011, had an unlikely hero in the form of El Generale, a 21­year­old Tunisian rapper who released a song called "Head of State" that late came to be known as the anthem of the revolution to overthrow the government. Logitech and DOJO's excellent "Power to the Music" campaign, which looks at key historical moments when music changed everything, presents a new film that tells El Generale's story ­­ and how it was the spark that set off protests that changed Tunisian history forever. E-MAIL TO A FRIEND YOUR EMAIL:

Client: Logitech Executive Creative Director: Geoff Edwards Executive Creative Director: Mauro Alencar Creative Director: Chris Masse Producer: David Verhoef Director: Paul Hunter

HOLIDAY GOODIES

Production Company: Prettybird Copywriter: Justin Kramm Art Director: John O'Hea Co­Founder/ECD: Kerstin Emhoff Executive Producer: Ali Brown

FRIENDS' EMAIL:

YOUR COMMENT:

Producer: Mark Hall Director of Photography: Frederik Backar Production Designer: Ged Clarke Editor: Stephen Berger Executive Producer: Saima Awan Producer: Jennifer Miller

SECURITY CODE:

Colorist: Stefan Sonnenfeld @ Co. 3

Creativity: The Ultimate Stocking Stuffer A treat for the whole team: introducing Creativity site licenses at very jolly rates. MORE

VFX Supervisor: Darren Orr VFX: Spy Post Send

VFX Producer: Lori Joseph

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