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With the Best of Them
5 Super Bowl 50 commercials that stood out above the rest
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The 10 Most Viral Ads of Super Bowl 50 Doritos ends Bud's three-year reign, but total sharing is down by a third By Tim Nudd February 8, 2016, 4:45 PM EST
Advertising & Branding
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Doritos "Ultrasound" was shared vastly more online than any other spot.
I
f the commercials of Super Bowl 50 felt a little underwhelming—with lots of good ads but few great ones—now there's some data to back up that feeling.
As of Monday morning, the 10 most viral ads from the telecast had been shared online almost 2.9 million times, according to data from Unruly. That's a 36 percent decrease from 2015, when the top 10 had generated almost 4.5 million shares by the same point. This despite at least as many brands releasing their ads online ahead of the game.
Meanwhile, after three straight years of Budweiser ads being the most shared, this year Doritos "Ultrasound" took the top spot—and was shared vastly more (893,465 times) than even the nearest competitor (the 60-second version of T-Mobile's "Restricted Bling," with 346,854 shares). Bud settled for third place with "Give a Damn," featuring Helen Mirren, which got 301,317 shares, Unruly said. T-Mobile placed two other spots in the top 10: the 30-second version of "Restricted Bling," as well as "Drop The Balls," starring Steve Harvey, which only rolled out online Sunday. Hyundai had two ads in the game, including one with Ryan Reynolds, but both were outpaced by a pre-game spot, Kevin Hart's "First Date," which was the sixth most shared ad overall. Two version of Heinz Ketchup's "Weiner Stampede" made the top 10 as well, along with ads from Pokémon and Mountain Dew. See all 10 spots below.
10 Heinz 'Wiener Stampede' (30 seconds) Agency: David Miami Total shares 111,643
HEINZ Ketchup Game Day 2016 Hot Dog Commercial | "Wiener Sta...
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9
T-Mobile 'Drop the Balls'
Agency: Publicis Seattle Total shares - 113,668
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T-Mobile | "Drop The Balls" Super Bowl Ad | :30s TV Commercial
8
T-Mobile 'Restricted Bling' (30 seconds)
Agency: Publicis Seattle Total shares - 124,551
T-Mobile | "Restricted Bling" Super Bowl Ad | :30s TV Commercial
7
Mountain Dew Kickstart '#PuppyMonkeyBaby'
Agency: BBDO New York Total shares: 158,481
Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
6
Hyundai 'First Date'
Agency: Innocean Worldwide Total shares: 245,656
First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai G...
5
Heinz 'Wiener Stampede' (60 seconds)
Agency: David Miami Total shares: 295,805
HEINZ Ketchup Game Day 2016 Hot Dog Commercial | "Wiener Sta...
4
Pokemon "Pokemon20'
Agency: Omelet Total shares: 297,706
#Pokemon20: PokĂŠmon Super Bowl Commercial
3
Budweiser 'Give a Damn'
Agency: Anomaly Total shares: 301,317
Budweiser USA: 2016 Super Bowl Commercial | #GiveADamn :60
2
T-Mobile 'Restricted Bling' (60 seconds)
Agency: Publicis Seattle Total Shares: 346,854
T-Mobile | "Restricted Bling" Super Bowl Ad – Extended Version | :60...
1
Doritos 'Ultrasound'
Agency: Peter Carstairs Total shares: 893,465
Doritos Ultrasound (Click On Link Below To Vote)
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