Advertisement
Subscribe to Adweek
Adweek Blog Network:
TVNewser | TVSpy | LostRemote | AgencySpy | PRNewser | SocialTimes | FishbowlNY | FishbowlDC | GalleyCat
With the Best of Them
5 Super Bowl 50 commercials that stood out above the rest
Subscribe to Adweek
Over the Top
Get a full year of print and tablet editions for just $99
T.J. Miller and the Shock Top wedge skewer other Super Bowl ads Search
The 5 Best Ads of Super Bowl 50 Two automakers drove home winners, but only one celebrity deserved the bling By Tim Nudd February 8, 2016, 12:42 AM EST
Advertising & Branding
Advertisement
Drake was hilarious for T-Mobile, with a little help from some friends.
Y
ou can't fault the commercials of Super Bowl 50 for not having range. This was a broadcast that included Helen Mirren on the one hand, and #puppymonkeybaby on the other. But among the slew of celebrities, stunt, hijinks and lowbrow humor, a few spots really stood out.
Below, check out our picks for the five best spots, plus some honorable mentions.Â
5
Doritos "Ultrasound"
This was the final year of its "Crash the Super Bowl" contest, and Doritos saved the best for last. "Ultrasound" has all the hallmarks of a typical Doritos Super Bowl spot: It's crass but not overly so, and broadly dumb in a funny way. But it rises to become a classic with its perfect escalation of physical humor and, just as important, its hilarious relatability—to men and women—underneath the squirm-inducing premise. Those screams at Super Bowl parties we're totally of revulsion—they were of recognition, too.
Doritos® Crash The Super Bowl Finalist - Ultrasound
4
Heinz Ketchup "Wiener Stampede"
Of all the animal-themed ads in this year's game—and yes, the animal-human hybrid ads— this was the simplest, most fun and infectious. Hilarious, adorable and absurd all in one.
HEINZ Ketchup Game Day 2016 Hot Dog Commercial | "Wiener Sta...
Featured Jobs Mobile Sales Executive Adperio Denver, Colorado (US) Assistant Media Planner/Buyer Marketing/Advertising Agency Chicago, IL Mid to Senior Copywriter LRXD Denver Social Media Community Manager Adaptive Studios Culver City Jr. Sales Executive-Digital Ad RGM Group New York
See More Jobs »
Adweek Blog Network
3
Audi "Commander"
Can a soundtrack alone make a Super Bowl commercial work? The perfect use of David Bowie's "Starman" certainly took this Audi spot a long way toward the heavens, elevating what might have seemed like a hyperbolic premise into a finished spot that's borderline cosmic. Great pacing and direction, too, make this a standout in a crowded field of cars.
Advertisement
Audi R8 Big Game Commercial – Commander
Adweek 433,235 likes
Like Page
2
T-Mobile "Restricted Bling"
Of the dozens of celebrities in the Super Bowl 50 ads, Drake's performance for T-Mobile was the most winning, as he gleefully and self-deprecatingly submits to comical revisions of "Hotline Bling" from a rival carrier. Two great veteran commercial actors, Brian Huskey and Jerry Lambert, help bring this one home, too.
T-Mobile | "Restricted Bling" Super Bowl Ad – Extended Version | :60...
Sign Up
12 friends like this
Follow @Adweek
477K followers
Most Popular 1. The 5 Best Ads of Super Bowl 50 2. Instagram Will Finally Let Users Switch Among Multiple Accounts 3. The 5 Worst Ads of Super Bowl 50 4. Watch T.J. Miller and the Shock Top Wedge Hilariously Review the Other Super Bowl Ads 5. 5 Super Bowl Advertisers That Nailed Their Instagram Marketing
1
Jeep "Portraits"
Once again, going quieter amid the noise of the Super Bowl pays off for an advertiser. This lovely spot from iris New York stitches together more than 60 curated photos—some celebrities, most not—that tell the story of Jeep's history, and its drivers' role in it, on the Fiat Chrysler brand's 75th birthday. It aired during the halftime break—a slot also used to great effect by other quieter spots in recent Super Bowls (Chrysler's own "It's Halftime in America" in 2012, and Always "Like a Girl" last year). Giving viewers something thoughtful, and beautiful—with inspiring craft—can make a lasting impression at the circus of advertising's biggest night.
Official 2016 Jeep Super Bowl Commercial | Portraits
Below are the honorable mentions, in alphabetical order: Avocados From Mexico
#AvosInSpace Premiere | Avocados From Mexico 2016 Big Game C...
Axe
AXE - Find Your Magic
Coca-Cola
Coca-Cola: Coke Mini (Hulk vs. Ant-Man)
Colgate
Colgate #EveryDropCounts
Hyundai
Ryanville – Hyundai Super Bowl Commercial :45s | The 2017 Hyund...
Kia
2016 Kia Optima | Walken Closet “Big Game” Ad
Toyota Prius
The All-New 2016 Toyota Prius | The Longest Chase #GoPriusGo | T...
More From Adweek
by Taboola
The 5 Worst Ads of Super Bowl 50
Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile's Super Bowl Ad
10 Ads You Won’t Want to Miss During Super Bowl 50
More From The Web Forget The iPhone 7. Next Apple Sensation Leaked The Motley Fool
Sponsored Links by Taboola