Tim & Eric's Awesome New GE Ad Stars Jeff Goldblum, Great Job! Tim Heidecker and Eric Wareheim are no strangers to commercials, but they've brought some welcome strangeness to advertising. The duo have served up their unique vision for brands like Old Spice and Absolut, and now have enlisted Jeff Goldblum for this new ad with agency BBDO New York for General Electric's connected smart bulb called Link.
Goldblum stars as a very successful and dapper gentleman and, much like a lot of Heidecker and Wareheim's work, appears to live on an existential plane reminiscent of watching infomercials on acid. He teaches us that even without a music/hot tub room, a signature fragrance or a home dojo, with the help of Link we can kiss our horribly lit, unsuccessful, non-celebrity lives good-bye.