You control alex karpovsky's break up in daniels' new interactive film | the creators project

You Control Alex Karpovsky's Break Up In Daniels' New Interactive Film

Possibilia Trailer from PRETTYBIRD on Vimeo.

It's no secret that we're big fans of Daniels. For years now, the daring directorial duo comprised of (go figure) Daniel Scheinert and Daniel Kwan have dazzled us with their rule-breaking combination of deft technical expertise and inimitable panache. Their tastes range from the Kafkaesque (see a man get marooned on an escalator in Battles' "My Machines" music video) to the daring (read their rejected pitch for Beyonce's "Countdown"), to the downright destructive (the Best Director VMA-winning "Turn Down For What"), imbuing Daniels' commercials, music videos, and short film worlds with their hyper-creative, deconstructive style.

Last night's winners of Future of StoryTelling and Time Warner's FoST Prize, Daniels now bring you Possibilia, a groundbreaking "choose-your-own-adventure"-style nonlinear narrative experience that asks audiences to decide on a star-crossed couple's fate—while watching the film. Produced by digital media company Interlude in collaboration with Prettybird, and featuring Girls star Alex Karpovsky acting alongside Zoe Jarman from The Mindy Project, Possibilia allows viewers to switch between 30 different scenarios, all while the couple's consistent dialogue links the narrative together on-screen. The interactive experience results in a seemingly infinite number of combinations wherein the results of Karpovsky and Jarman's breakup is placed at viewers' fingertips.

Daniel Kwan and Daniel Schienert admire their FoST Prize.

Says Google Creative Lab Chief Creative Officer and FoST Prize panelist Robert Wong, "Possibilia is absolutely brilliant! The story is about hard choices, and by placing the user in that experience and allowing them to pick which story to follow—without being gimmicky—actually underscored and enhanced the story in a way that resonated with me long after." No stranger to alternative forms of filmmaking, OK Go's Damian Kulash, another FoST panelist, agrees: "Possibilia by the Daniels is one of the few pieces I’ve seen where I was truly wowed by the art itself. It’s great story telling, not just great tech.

They found the story that could only be told this way, the story that needs the tech, rather one that merely shows it off. For me, that's the difference between 'Yeah that’s cool,' and 'I wish I had made that.'"

Check out the trailer for Daniels' Possibilia above, and stay tuned to The Creators Project for more on the film's impending release.

Related:

REJECTED: A Brilliant Treatment For Beyonce's "Countdown" From Daniels Daniels Direct A Dizzying New Video For Passion Pit's "Cry Like A Ghost" Battles: "My Machines" by Daniels DANIELS Make A 3D Music Video For Foster The People (Director Q&A)