R&S Pride JANUARY 234.qxp 30/11/2021 12:26 Page 122
An automotive interpretation of
Modern Luxury It’s a tall order indeed to reinvent a car that’s been an iconic sight in both town and country for over 50 years. There’s a lot riding on Land Rover’s new flagship Range Rover. Can it deliver? Words: Rob Davis. BACK IN 1970 the world was a very different place indeed. There’s more technology in even modest cars today than it took to send a man to walk on the surface of the moon. Today’s cars are a mass of chips, sensors and driver aids, not to mention being rather more comfortable than anything you could pilot half a century ago, with better engineering, manufacturing and design. Looking back at the original Range Rover now it’s difficult to believe that it was considered the embodiment of comfort... it looks positively crude by today’s standards. 122
Over five generations, its successive reinvention has brought us right up to October 2021, when Land Rover chiefs unveiled an all new model for the 21st century to the world’s press at London’s Royal Opera House. Commensurate with a vehicle which is available to order now with first deliveries in spring 2022, it’s been created with an all new architecture that builds in electrification (full electrification will not be available until 2024) and eco-friendly qualities as well as reflecting traditional Range Rover values like space, luxury and terrific breadth of capability.
