Expanding Sustainable Technologies Outside of Apparel

Any company depending on polyester knows that to future-proof the business, they must speed up the transformation to a more sustainable production and consumption of polyester. Today, consumers expect brands to take an active stance when it comes to sustainability, and brands are now responding to consumers’ wishes for more sustainable products.

Through PrimaLoft’s licensing model, our PrimaLoft® Bio™ technology has begun to have an impact across new segments by delivering the message that polyester is no longer invincible. This growing desire for more sustainable solutions has opened the door for some early adoptions of PrimaLoft® Bio™ in new market segments, including medical care.

Sleep Angel Medical adopted PrimaLoft® Bio™ technology in 2022 for use in their line of PneumaPure® medical pillows. Their barrier bedding innovation increases utilization time, reduces water waste and now, with PrimaLoft® Bio™, takes another important step in life cycle responsibility and sustainability.

Spry Therapeutics introduced the world’s first “clean and green” positioning pillow for healthcare with PrimaLoft® BioTM technology. Bill Purdy, CEO of Spry Therapeutics, said, “By partnering with Fiberpartner® and PrimaLoft, we’re now able to make our filtered positioning products even more sustainable –allowing healthcare facilities to prioritize both patient safety and environmental responsibility.”

PrimaLoft has always been a leader in developing innovative products for the Home segment that focus on health and wellness, comfort, performance and sustainability. The introduction of PrimaLoft® Bio™ into the Home market is beginning to gain hold as consumers’ desire for new sustainable products grows. Our licensing partner, Fiberpartner®, is seeing growth and adoption with a variety of new customers in Europe.

In North America, our licensee, DownLite, has moved all their customers into PrimaLoft 100% PCR products that are GRS and OEKO-TEX Standard 100 certified.

Fiberpartner ® is involved in over 150 projects with PrimaLoft® Bio™, spread across 16 countries, with customers across hygiene, wipes, medical, agriculture, construction, home and automotive products. Fiberpartner® has continuously invested in testing the applicability of PrimaLoft® Bio™ technology on a variety of synthetic fibers used in a diverse set of industry segments, with the goal of proving its biodegradability across different materials and environments.