PrimaLoft Continues to Connect with Consumers

In 2021, we launched PrimaLoft’s first ever consumer-facing campaign, Seek The Unseen™ to bring brand awareness to the consumer. In 2022, we built upon that success with increased paid social media and influencer support.

We supported a wide range of influencers, ranging from fashion, lifestyle, and home bloggers to outdoor enthusiasts and highperformance athletes.

We also relaunched our Marketplace to highlight our brand partners, show the robust scope of our product collaborations, and create a seamless shopping experience for consumers.

The result of our B2C efforts is more impressions, higher engagement, stronger brand recall, and more web traffic than ever before—all working together to create momentum that we will continue to build on.

Seek the Unseen™ is our first-ever B2C campaign. It celebrates the unseen moments in life that are enabled by our performance technologies. Whether you’re scaling a mountain, hitting the slopes, or enjoying a brisk morning walk, PrimaLoft is there with high-performance insulation felt by you and the planet.