Poultry Digest August/September 2011 by Primary Media

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Poultry Digest Volume 27, Number 1 August/September 2011

Red Lea Chickens – ‘The Better Tasting Chicken’

Nutrition and management strategies for layers

Managing all elements of your egg business

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Recent Advances in Animal Nutrition 2011

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8 COVER STORy

Contents

Red lea Chickens – ‘The Better Tasting Chicken’ In 2010 the Sydney Morning Herald published an article ‘The Best Chook to Cook’. Red Lea Free Range was awarded number two spot and Red Lea’s mainstream roaster bird came in at number three. The Managing Director of Red Lea Chickens John Velcich was gratified to have the company’s logo endorsed by well-regarded people in the food industry.

14 SPECiAl FEATURE Marica Buick, Manager of the Red Lea shop at Market Town in Leichhardt, NSW

Poultry Digest August/September 2011 Volume 27, Number 1 Editorial Enquiries Peter Bedwell or Rosemary Embery +6 1 2 9798 3078 or 0419 235 288 Sales: Peter Bedwell Phone: +61 2 9798 3078 Mob: 0419 235 288 or Mob: 0409 944 472 Fax: + 61 2 9798 2105 Email: ilvaril@iinet.net.au website: www.primarymedia.com.au

Peter Apap’s new Red lea shed – never mind the length, what about the width? Poultry Digest recently spoke to Etienne Mifsud from R&E Sheds about Peter Apap’s final shed number 8 which once again used advanced shed design and equipment to go ‘one better’. But the critical design factor of this shed is its width – 20.3 metres!

34 MANAGEMENT FEATURE Managing all elements of your egg business In the egg business even the smallest change in the cost of an egg has a dramatic impact on the financial result of an egg company. For that reason egg producers and processors have to monitor day by day the cost of all inputs.

38 NUTRiTiON FEATURE Professor Craig Noon: Nutrition and management strategies for layers Dr Craig Coon, Professor of Poultry Nutrition, University of Arkansas, recently presented ‘Nutrition and Management Strategies for Layers and Broiler Breeders’ at a series of well-attended Animal Science Forums in Indonesia, Philippines and Vietnam.

POUlTRy DiGEST consists of a bi-monthly management magazine and an annual industry review. Published by C D Supplies Pty ltd (ACN 091 560 557)

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Production: Rosemary Embery Email: rembery@iinet.net.au

4 Recent Advances in Animal Nutrition 2011

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The bi-annual Recent Advances in Animal Nutrition (RAAN) – Australia symposium was held at the University of New England (UNE), Armidale, NSW in July. With a 34 year history, RAAN is unique in that it covers a wide range of commercial livestock species yet addresses issues that are significant to all sectors. 20 Georgia US and its amazing poultry industry Following the Alltech Symposium in Lexington Kentucky US, Poultry Digest joined Dr Andy Kocher from Alltech, Karl Lawson from Hazeldene’s Bendigo, Victoria and Tugrul Durali, Broiler Manager at Red Lea Chicken Pty Ltd NSW, for a trip to Georgia to learn about the mighty poultry industry in that state. 30 Vacuum & Milling Solutions now partners in Skiold VMS In September Samuel Waldorph, CEO of Danish based Skiold A/S and Martin Liese who owns Queensland based Vacuum & Milling Solutions Pty Ltd (VMS), announced that Mr Liese had sold a 50% interest in his company to Skiold.

POULTRY DIGEST, August/September 2011

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NEwS Recent Advances in Animal Nutrition 2011 The bi-annual Recent Advances in Animal Nutrition (RAAN) – Australia symposium was held at the University of New England (UNE), Armidale, NSW on July 13 to 15, 2011. With a 34 year history, RAAN is unique in that it covers a wide range of commercial livestock species yet addresses issues that are significant to all sectors, like feed availability and the environment. UNE, with its long history of conducting research into livestock industries and an ability to attract students from around the world, is an ideal venue for the RAAN symposium. Apart from busy and varied sessions into many aspects of animal nutrition, there was plenty of opportunity for industry and academics to meet and discuss their activities during dinners and social events. After a welcoming address delivered by chair of the RAAN organizing committee, Dr Pierre Cronje, Professor Jennie Shaw, Pro Vice-Chancellor and Dean Faculty of Arts and Sciences, introduced 120 delegates from 11 countries to UNE, an expanding and valuable centre of learning and research for livestock industry in Australia. Dr Mingan Choct, CEO of the Poultry CRC was chairman of the opening session “Feed Conversion Efficiency-quo vadis? (wither goest thou?) and keynote speaker Dr Bob Swick (UNE) in his paper ‘Global feed supply and demand’ summarized by stating that: “As governments around the world have mandated the use of corn, sorghum, wheat, soybean oil and rapeseed oil to produce biofuel, the prices of these commodities have become correlated with the price of petroleum. “Use of biofuel limits dependence on imported petroleum and also reduces emissions of greenhouse gases as these fuels are renewable,” Dr Swick said. “Meanwhile, the overall demand for these crops for food and feed continues to rise with increasing global population and affluence. “World population is expected to increase from 7 to 9 billion people by 2050. To date, agricultural production has kept pace with demand. “Plantings and yields have increased substantially over the past 50 years in most regions of the world. Corn yields in the USA increased from 2 mt/ha/yr in 1950 to more than 10 mt/ha/yr in 2009. “Traditional genetic improvement, irri-

gation, use of fertilizers and chemicals, farming practices and genetic modification have all worked in tandem to improve yields. “About one-third of corn produced in the USA is currently converted to ethanol; the remainder is used as domestic and international animal feed and for corn sugar production. “The EU has mandated that 10% of energy used for transportation will be achieved from agriculture by 2020. “Grain and oilseed consumption for animal feed continue to increase every year. “Prices for energy-rich feed grains will likely continue to increase in the future. “ Feed conversion efficiency has improved with advances in animal genetics and ingredient processing. “Rapid nutrient measurement techniques using near infra-red reflectance spectrometry and net energy diet formulation promise to further enhance efficiency. “Animal products are a vital and important food source for the world’s growing population of 6.9 billion people. “Increasing broad-based income growth and urbanisation are changing eating patterns and resulting in increased meat consumption. “Industrial feed production in mills producing more than 2,500 mt per year is currently 718 mmt per year. “The average growth in animal feed production is about 2% per year. If future demand increases at this rate, the supply of raw materials would cover demand for the next 10 years. “The feed industry will likely experience more tightness and higher price spikes in coarse grains as ethanol production increases and China becomes a net importer of corn. “Advances in the production of second-generation biofuels from biomass will help ease the demand for grains in the future. “Soybean production will continue to increase in Brazil and Argentina. “Transgenic crops with increased nutrient content may gain acceptance in the future. “Adoption of the net energy system in key livestock industries will improve feed efficiency. The feed industry will continue to be dynamic and will be punctuated by major technological developments,” Dr Swick concluded. CONTINUED ON PAGE 18 w

POULTRY DIGEST, August/September 2011

4 1. Bob Swick, UNE. 2. Mingan Choct, Poultry CRC. 3. Marc De Beer, DSM Nutritional Products, USA. 4. Giovanni Turchini, Deakin University, Victoria.

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One of the latest Red Lea Chicken gourmet chicken retail outlets.

Red Lea Chickens – ‘The Better Tasting Chicken’

By PETER BEDWELL

he Blacktown NSW Red Lea Chickens Pty Ltd has as its marketing slogan, ‘The Better Tasting Chicken’. On November 29, 2010 the Sydney Morning Herald published an article by well known food writer, Helen Greenwood, ‘The Best Chook to Cook’. As part of that in-depth story the SMH assembled a panel of experts that included Margaret Fulton, a leading Sydney based chef, a chicken grower, and meat industry experts, to simultaneously cook 16 different brands of birds, then taste and assess the result.

Red Lea Free Range was awarded number two spot, but maybe even more remarkable in a field that featured numerous expensive organic and free range niche market offerings, Red Lea’s mainstream roaster bird came in at number three. As the founder and Managing Director of Red Lea Chickens, John Velcich commented to Poultry Digest, “it was very gratifying to in effect, have our slogan endorsed by some well regarded people in the food industry”. Any supplier of chicken in the still expanding Australian market would have been pleased with such a result but it is particularly significant for Red Lea because apart from supplying the retail, wholesale and food industry sectors, Red Lea owns and operates 42 gourmet chickens shops, and has five franchised outlets in major shopping centres throughout NSW. According to Mr Velcich, just over 20% of the 400,000 birds processed each week are sold through these company owned and franchised retail outlets. “The company offers 100 plus chicken based products and 60% of all our product sold is ‘value added’,” he said. Red Lea Chickens was founded by John Velcich in 1957 and is still based around the family home at Blacktown.

POULTRY DIGEST, August/September 2011

“As the business has expanded we have progressively extended our facilities with new technology and efficient methods of production,” said John. Today Red Lea has around 1000 full time and part time employees, and 50 contract broiler farms. Recently the company set up its own free range farming operations to cater for growing ‘alternative’ sales and customer demand. Red Lea also owns its own breeder farms located at Menangle, Tamworth, Wellington and Mt Faulk and will soon have new hatchery facilities, so the company’s supply line will be fully independent. As part of the livestock division’s continuing improvement process, Red Lea’s transport provider, Multiquip Transport, has recently acquired a state of the art day old chick delivery vehicle. “By working closely together, gains in efficiency as well as improvements in chick welfare have been achieved. These highly specialised vehicles, built in Europe, represent a significant investment and are a necessary piece of equipment in our drive for improved welfare and efficiency,” Colin Lewis, Livestock Manager of Red Lea revealed. He also pointed out the strength of w

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v Red Lea is beyond just spending on infrastructure. “Not only is the company a very successful family business but it has grown with a dedicated workforce from the hard working breeder farms and free range farms personnel to our contract grower group who are also investing significantly and last but not least our processing, drivers, administration and retail staff,” he said. “Within the Red Lea workforce there is a strong family feel with in some cases two generations or more from the same family. This has given the company a real sense of purpose that is reflected in consistent growth and success as a long term and stable enterprise.” On another note is Red Lea’s increasing support for education and research. Tugrul Durali, Red Lea’s Broiler Manager/ QA Facilitator, is the company’s ambassador for education and research. Tugrul is currently progressing on his PhD at the University of Sydney with the subject of free range birds – with the main focus on health, nutrition and intestinal microbiology of free range broiler production. Red Lea has given full support to this project with full access to the free range operation and flexible working hours to accommodate the hours of study required. As a member of the CRC, the company believes it is in the best interest of the entire industry to support and foster education, research and training to ensure potential technical personnel enter the industry with good grounding. Annette Sajkic is a family member with a key role in the Red Lea executive team. She is the retail administration manager who looks after the growing network of retail stores which are used as a marketing vehicle for the business. “The stores sell both fresh and cooked products and though there is a core base of around 100 plus popular products, we are expanding our overall range all the time to keep pace with changing consumer requirements,” she said. “We are very proud of our stores and the way our staff run them, we have won numerous local business awards, often in the face of strong competition in major retail centres.” “Though we are always looking to expand if locational opportunities arise we are careful in our selection of suitable sites. “Certainly our free range whole birds sell well through our retail outlets as does our corn fed birds that appeal to a niche and changing market. It’s all about adapting our product to customer demand. Running a successful broiler farming enterprise like Red Lea Chickens requires more than just expanding sales. In a high volume low margin environment, cost control is vital. w

3 4

1. Colin Lewis, Red Lea Livestock Manager, Annette Sajkic, Retail Manager, John Velcich, Managing Director and Peter Mark, Finance and Marketing Manager. 2. State of the art day old chick delivery transport acquired from Holland. 3. Red Lea owned free range farm. 4. New 20 metre wide 4 zone fully automated broiler shed built by Red Lea grower Peter Apap.

POULTRY DIGEST, August/September 2011

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Feed costs have always been a concern to any intensive livestock industry but now energy costs, particularly for an enterprise that operates not only extensive processing and breeder facilities but also a growing chain of retail stores, are of real concern and even more so with the impending carbon tax. Mr Lewis explained that Red Lea had taken initiatives such as changing to low intensity lighting and modifying coolant refrigeration but the company then went one step further. Back in 2005 Red Lea engaged Energy Action, a Parramatta NSW based organisation that is an independent energy management company, offering a range of buying and management services aimed at reducing energy usage and saving money. “The company’s flagship service, the Australian Energy Exchange, allows energy suppliers to competitively bid against one another to supply an organisation’s energy – with a ‘best fit’ contract secured in around 15 minutes. “This unique service has secured energy contracts in excess of $5 billion and delivered millions of dollars worth of savings for Australian organisations,” explained Ed Hanna, Energy Action’s Executive Director, Business Development. “Red Lea is one of over 5000 businesses which have engaged Energy Action to maximise energy savings and first used the Australian Energy Exchange in 2008 to procure electricity for several of its farms over a three year contract. “The competitive tensions of the reverse auction process saw the final

amount paid by the company for its energy decrease by close to $296,000 over the course of the auction, a saving of 10.9% on the original offer. “In April 2010 Red Lea again used the Australian Energy Exchange for seven of its large retail sites over a three year term and this time the auction process resulted in a cost reduction of $20,800 off an annual spend of $153,300, a saving of 11.9 %,” Mr Hanna explained. “The relationship between Red Lea Chickens and Energy Action over the last six years has seen Red Lea draw upon our expert guidance on a regular basis, with the company using Energy Action’s meter and monitoring service, ‘Activ8’, for several of its farms and processing facilities. “Red Lea’s diverse energy requirements over the scope of its farming, processing and retail operations have resulted in Energy Action performing forecasting and projections on energy consumption, assembling historical reporting for comparative purposes and in making recommendations regarding potential cost reducing measures. “In the future Energy Action will be working with Red Lea to achieve advantageous pricing for its smaller sites, for instance those that do not have energy consumption large enough to use the reverse auction system individually. “We will combine the consumption of these sites to enable a joint auction and leverage group buying power,” Mr Hanna concluded. Annette Sajkic, whose Red Lea Chickens retail operations benefited from

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Energy Action’s services, explained her view of the complexity and pitfalls of energy procurement. “In going through the process of securing energy by ourselves we found it difficult to contrast between different quotes: it was like comparing apples with oranges,” she said. “The idea of having expert guidance appealed greatly which was why we started working with Energy Action for our energy requirements. “One of the key reasons we like working with Energy Action is the rapport that we have built up with the people who have looked after us. We have found that our account managers are extremely knowledgeable, personable and ‘on the ball’. “They know exactly what they are talking about and provide detailed reports for our reference. They are happy to answer all our questions, coming out to see us and working face to face. “Any problem that we have with our energy retailer we will pass on to Energy Action who deals with it on our behalf, which is a big bonus. They are aware of all the rules and regulations in the energy market and advocate in our best interests. “We realize that Energy Action is behind the scenes monitoring our energy usage and performing beneficial tasks that we are not even aware that they’re doing. “For instance, if our energy consumption levels spike outside our normal usage range, we receive alerts and then recommendations on how to manage the excess consumption. “Electricity costs are increasing and it is important for us to keep tabs on all of our expenses. “Working with Energy Action has given us the ability to go to the market early to secure our energy requirements, allowing us to lock in fixed advantageous pricing. I would recommend Energy Action’s services to any company in the poultry industry,” concluded Ms Sajkic. n

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Peter Apap’s new Red Lea shed – never mind the length, what about the width? Poultry Digest has visited Red Lea grower Peter Apap’s Silverdale NSW property twice before. Prior to our visit in early September 2011, it was in July 2007 that we visited to examine ‘Shed 7’ packed with just about all the state of the art equipment then available on the market. Recently we spoke to Etienne Mifsud from R&E Sheds about Peter’s final effort on his property, Shed 8, and once again Peter has used advanced shed design and equipment to go ‘one better’. It was also the day that we visited Red Lea Chickens to talk to John Velcich and his management team about their plans and Tugrul Durali, Red Lea’s Broiler Manager was taking a team of 18 animal and veterinary bioscience students in their fourth year at the Camden Campus of Sydney University to explain how a modern broiler farm works – Peter Apap’s farm in fact. So with two good reasons for a visit we arrived mob handed at Peter’s gate. The critical design factor of Shed 8 on the Silverdale farm is its width – 20.3 metres! Peter, having completed seven sheds, still had the capacity to build two standard width 100 metre long sheds on his Silverdale farm. Instead of taking this path however he requested that the council allow him to build 1 x 100m x 20.3m unit on the same site – they granted his request and the result is a magnificent 40,000 bird capacity tunnel ventilated shed. As with his previous sheds, Peter got Etienne Mifsud and the team at R&E Sheds to erect the building and the Bigeni family at Patarker to supply the equipment. Obviously with a large bird population in a 2030 square metre shed an effective automated ventilation system is vital for optimum performance. As with his other new sheds Peter uses an integrated Fancom system consisting of a Fancom F38 4 zone controller, Fancom wall mounted mini vents, and eight of the very effective Fancom roof mounted chimney fans. Paul Bigeni of Pataker explains how this set up overcomes the potential challenge of maintaining even and consis-

Top: A 100m x 20.3 m 40,000 bird shed made sense to Peter Apap. Above: The width allows for wide doors – a labour saving feature.

tent temperatures over such a large area. “The controller treats each of the four zones as if it were a separate shed: working through eight very sensitive temperature sensors – two to each zone, the controller manipulates the minivents and chimney fans specific to each of the four zones. “The end result is that over an entire batch, temperature in the shed varies by less than 0.5 of a degree, and is an added bonus to the system,” he explains. There are other features in this advanced design that please Tugrul as well as Peter.

POULTRY DIGEST, August/September 2011

Now all Peter’s sheds including Shed 8 are fitted with an easily visible beacon light on the front exterior. Easily visible at a distance the three coloured lights signify power status to sheds; meaning if Peter can see at a glance all green lights that signifies all is well. There is a second band for the alarm system and the third band to indicate that the back generators are OK. In Shed 8 there are five feeder lines using the advanced Roxell Haikoo oval feed pan and Tugrul believes that this pan CONTINUED ON PAGE 26 w

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CONTINUED FROM PAGE 4 A paper of great significance to the poultry industry was delivered by Marc de Beer from DSM Nutritional Products, USA, who posed the question, ‘Is a feed conversion ratio of 1:1 within 10 years a realistic goal for broiler chickens?’ Introducing his paper prepared with the assistance of Dominique Elfick and DA Emmerson, Mr de Beer stated that “based on historical data and near future projections it seems unlikely that the poultry industry will reach a 1:1 within the next ten years. “This does not mean that that target will not be reached at all, in fact when one considers true dry matter conversion, this possibility seems more realistic,” he said. “Progress in FCR in broiler chickens has been quite staggering over the last three decades and despite the radical improvements and years of intense selection, there is still significant within, and between strain variation in traits such as growth and feed conversion. “According to Aviagen’s (2007) broiler performance objectives a 2kg male broiler should achieve an FCR of approximately 1.54. This objective is based on the performance of top quartile customers around the world. “It is certainly achievable with good health, nutritional and management related inputs. “There is a tremendous variation in measured FCRs in the field and within Aviagen’s database of field performance, adjusted FCRs can vary by up to 50 points from one operation to another. “This variation proves that in any one flock, the influence of nutrition, management and disease can far exceed the influence of genetics alone. “Genetic companies are predicting continued improvement at a rate of 2-3 points of FCR a year with no immediate plateau in sight,” Mr de Beer pointed out. “Based on these projections, a current FCR of 1.54 and no change in the potential plateau over the next ten years, we could expect FCRs of 1.24-1.34,” he said. In session 3 of “Feed Conversion Effeciency, Giovanni Turchini (Deakin University), introduced his paper ‘Whole body fatty acid balance: a simple method for optimising feed efficiency and product quality in fish and poultry’, by stating that “dietary fatty acids are not only fundamental in determining animal performance, but also in determining the eating qualities of animal products.” In the short presentations, Mohammad Hossain (UNE) spoke on the topic of

‘Performance of broiler chickens fed on diets based on all vegetable ingredients’. The study was undertaken to compare responses of broiler chickens fed all-vegetable diets with those of chickens fed conventional diets. Bukola Babatunde (Fiji National University) reported on the ‘Evaluation of kolanut shell as a feed ingredient for cockerels’. “Kolanut shell can be substituted for 60% of maize in layer mash and 20% of maize in broiler diets,” she said. In the Feed Additives session Paul Iji (UNE) in his paper, ‘Improving the nutritive value of alternative feed ingredients for poultry’ said: “The results of a series of studies recently completed or ongoing at UNE suggest that the nutritive value of materials such as cassava (and its by-products, triticale and Sorghum DDGS) can be improved through supplementation with microbial enzymes,” he stated. Of significance to both poultry and other livestock industries, was a paper delivered by John McLeish (ADM Australia), ‘Natural source vitamin E is more effective in reducing lipid oxidation in meat products than synthetic vitamin E.’ Christian Luckstadt from Addcon ‘The use of organic acids in animal nutrition (with special focus on dietary potassium diformate under European and Australasian conditions) stated that “the use of pure formic acid in breeder diets reduced the contamination of tray liners and hatchery waste with salmonella enteriditis’. In the short presentations in session 6, CONTINUED ON PAGE 43 w

4 1.Mohammad Hossain, UNE. 2. Bukola Babatunde, Fiji National University. 3. Christian Lückstadt, (ADDCON Europe, Germany. 4. Wayne Bradfield from Jefo Australia and Pierre Cronjé, Chair of the Organising Committee.

POULTRY DIGEST, August/September 2011

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6 LDGA9 A:69:G >C 6 6 LDGA9 A:69:G >C 6K>6GN 6C9 DGA9 A:69:G >C 6K>6GN 6C9 K>6GN 6C9 6AI:GC6I>K: A6N>C< HNHI:BH 6A I:GC6I>K: A6 I:GC6 I>K: A6N>C< H I>K: A6 N>C< HNHI:BH O 9Zh^\cZY [dg i]Z W^gY! VcY ZVhZ d[ bVcV\ZbZci O 9Zh^\cZY [dg i]Z W^gY! VcY ZVhZ d[ bVcV\ZbZci O DkZg )% nZVgh ZmeZg^ZcXZ O DkZg )% nZVgh ZmeZg^ZcXZ O FjVaîn VcY gZa^VWâîn Wjâi ^c O FjVaîn VcY gZa^VWâîn Wjâi ^c O KZgn ÓZm^WaZ YZh^\ch [dg cZl VcY Zm^hi^c\ WjâY^c\h O KZgn ÓZm^WaZ YZh^\ch [dg cZl VcY Zm^hi^c\ WjâY^c\h For more information please contact: Potters Poultr Poultry, y, W Willey illey Fields Farm, W Willey, illey,, illey Rugby,, W Rugby Warwickshire arwickshire CV23 0SQ UK

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NEwS Georgia US and its amazing poultry industry 1 Following the Alltech Symposium in Lexington Kentucky US, Poultry Digest joined Dr Andy Kocher, Technical & Regulatory Affairs Manager at Alltech Australia, Karl Lawson, General Farming Manager at Hazeldene’s Bendigo, Victoria and Tugrul Durali, Broiler Manager at Red Lea Chicken Pty Ltd NSW, for a trip to Georgia to learn about the mighty poultry industry in that state. First we traveled to Athens GA to visit The University of Georgia where clinical associate professor at the Poultry Diagnostic and Research Center (PDRC), Steve Collett gave us a full briefing on most critical aspects of the US poultry industry and the local situation in Georgia. It is, as Dr Collett revealed a huge industry with a retail value nationally in 2010 of US$45 billion: farm cash receipts around $ 22 billion and exports in 2010 were worth $3.1 billion or 18% of total production. The broiler sector in the US is highly competitive as United States Department of Agriculture (USDA) reveal : retail value of chicken meat ready for cooking is around $4.00 per kg and wholesale value approximately $1.60 per kg. Georgia is the leading state with 15% of production at around 1.3 billion birds annually. Broiler and egg production combined accounts for more than 46% of the total farm gate value of the state’s agriculture: broilers were worth $4.4+ billion (39%) in 2009 and eggs over $572 million (5.1%). Out of 20 product categories in 2009 with a total farm gate revenue of $11.3 billion, only cotton (6.3%), the main agricultural revenue earner for much of Georgia’s history, separates broilers and eggs as the top revenue earners. If the state of Georgia were a single country, its broiler production would place it at number five in world rankings! It is no surprise then that the PDRC, University of Georgia, is such a significant contributor to the state’s, national, and indeed global fund of knowledge on commercial poultry production. The PDRC dates back to 1958 and in 1971 established the Department of Avian Medicine: more recently in 2005 the PDRC was integrated into the Department of Population Health at the University of Georgia.

The organisation offers course work for DVM-degree students, courses for undergraduate students in the College of Agriculture as well as diagnostic assistance and consultation to Georgia’s many poultry producers. PRDC offers an 18 month non-thesis Master of Avian Medicine (MAM) graduate degree. The program is designed for veterinarians seeking a career in clinical avian medicine within the poultry industry. Course work in microbiology, pathology, and poultry science is combined with practical field and laboratory experiences in clinical avian medicine. For those wishing to take their studies further PRDC offers a PhD in Veterinary Biomedical Sciences: students benefit from state of the art research tools including real time polymerase chain reaction (PCR), nucleic acid sequencing, cloning, bioinformatics, genomics, and gene expression, according to the PRDC’s published information. The group commenced their two day expedition with a briefing from Steve Collett and a chance to meet and talk to some of the PRDC’s leading researchers. Professor Maricarmen Garcia a PRDC expert on avian virology and molecular biology discussed her work ,’Factors interfering with the control of infectious laryngotracheitis (ILT): vaccine interference, persistence of ILT in the field, and relative virulence of recent ILTV isolates’. Gives the recent experiences with ILT in Australia our group were obviously interested in Dr Garcia’s work and opinions. The possibility of biofilm on drinkers being a source of disease transmission was one of the topics discussed. Next Dr Mark Jackman whose field of speciality includes, molecular coronavirology, molecular virology, avian influenza, (and co-incidentally old MG sports cars!) explained successful vaccination strategies typical in the US industry. “98% of vaccination was conducted in ovo using Embrex technology- Coccidiosis, ILT, Gumboro and Mareks being typical diseases targeted,” he said. “Vaccinating parent stock as thoroughly as possible is also a good strategy,’ he said. Next our group was joined by John Smith, Director of Health and Animal Services at Fieldale Farms Corporation,

20 POULTRY DIGEST, August/Septmber 2011

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NEwS v

John explained that given the length of time that both Fieldale and the broiler industry have been established broiler houses reflect the changes over the years. “Our farms vary from just two to 18 sheds, the average being just below four sheds a farm,” he said. “The newer tunnel ventilated sheds are typically 500ft x 50, standard units 500x 40 and the oldest 30 x 400. “Construction methods of solid sidewalls and dropped ceilings would be familiar to Australian growers, as would be the use of evaporation cooling pads: the target speeds for tunnel ventilation sheds are 500/600 ft per minute,” Mr Smith said. “Winter in Georgia when it rains frequently, can be just as challenging to manage as summer high temperatures,” Dr Collett said. “In a situation where litter is used for a number of batches (it is mandatory to clean out sheds one a year) managing shed conditions is critical not only to bird health but product quality. “Stocking densities translated from imperial amount to 13.3 birds square metre or 34 kg live weight sqm. “In the US authorities are stringent on quality and end product condemnations as a result of shed and processing management problems are the best measure of bird welfare,” Mr Smith explained. As an industry one of the biggest differences between US and Australian contract growers are the payment protocols. Whereas Australian growers are paid per bird or on a square metre basis, US growers are paid per pound of live weight delivered o the processing plant. When the University of Georgia published industry statistics in 2004 typical returns varied from 8.4 to 10 cents a kilo. “Most integrators rank their growers based on a weighted average production cost per pound of all flocks sold for the week prior to and including the day of slaughter. “A typical incentive adds 0.01 cent per pound for each 0.01 point advantage (relative to the average) that a grower achieves in production costs. “Depending on the size of bird produced, five to seven flocks per year may be grown per house with flock sizes ranging between 22,000 and 26,000. “Gross income per house will generally range from $28,000 to $35,000 annually. “Thus, net returns per house are generally minimal ($3,000 to $10,000) during

Top: Typical US broiler barn. Centre: Corn soy crumbs starter feed on a tray. Above: Keeping the litter stable is vital in US sheds.

the 10 to 15 year payback period. “Returns per house are much more substantial once the house is paid for,” the report stated. Given the highly competitive nature of the US poultry industry its fair to assume that these returns have not changed much, especially since the GFC in 2008 when interest rates fell to close to zero, further, according to John Smith there is a surplus of sheds in most US states where broiler growing has been long established. This means that integrators will want to move to more modern and costly tunnel ventilated sheds. In selecting suitable growers Mr Smith explained that where once FCR was the critical factor now well kept sheds and pristine on farm conditions were a key consideration. No doubt this selection criteria is being influenced by the fact that increasingly in the US retails who interpret consumers demand give preference to antibiotic free or minimal use of anti biotics. This in turn means that integrators like Fieldale have to rely on better vaccination

22 POULTRY DIGEST, August/September 2011

strategies and management. “If there are any statements on our products relating to rearing methods or diet, for instance they have to be subject to independent audit,” Mr Smith stated. In the control room of one of the sheds we visited we were shown examples of the record keeping that is now a requirement for growers whose birds must comply with retailer requirements. The short conclusion to these statistics is that Australian contract growers, with a typical payback of 8.9 years have a much superior situation to US growers. That said, for those growers in the US who have benefited from operating older paid out sheds and have some money in the bank the time to build new more efficient sheds could not be better with historically low interest rates. Costs for a fully equipped 20,000 square foot house with fans, feeding, watering, and brooding equipment were in the same report recorded as being between $120,000 and $130,000 and even if in the last 7 years these costs had doubled , which CONTINUED ON PAGE 28 w

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v CONTINUED FROM PAGE 14 design has advantages over conventional circular pans in that for a similar area it offers birds more feeding space and he explained this feature to visiting students. Feed is delivered from the 3 x 33 Tonne Roxell silos via Roxell cross augers The six drinker lines are Ziggity and the 10 main tunnel fans are Titan. There are five Hired Hand gas heaters and the cool pad system is also Hired Hand. The medicator system for the new shed is also quite novel being a simple but

effective and reliable gravity fed design. Another small detail that is typical of Peter’s farm and the new shed in particular, was the antiseptic gel dispenser mounted by the entry door at the front of the shed: an item that costs little but could assist in saving thousands by lowering disease risk. An advantage of the 20 metre width shed design Peter pointed out, was the ability to install the wide opening roller doors at the rear, a feature that resulted in time saving at pick up. The students were also shown Shed 1

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NEwS v CONTINUED FROM PAGE 22 they haven’t, the costs of building sheds is far less than in Australia- also the local county authorities in poultry producing states like Georgia actually have, in general a positive attitude to the industry. Fixed costs of running a typical broiler house are now around $30/35,000 a year. The typical broiler farm in Georgia might have been a small tobacco farm with the owner looking for supplementary income. Today many of these farms exist but unless they are multiple shed sites one partner needs to have an outside income source. Inside the typical broiler shed differences , apart from the litter which in the sheds the group examined was in great condition- (a testament to an obviously competent grower) , included the fact that starter diets for young chicks are provided on trays instead of paper. One irony is that since the US industry established the basis of a modern intensive poultry industry after WW2 the basic and very successful diet has been maize/soy. This may soon have o change to include more wheat and other materials like DDGS as the growing ethanol industry as well as exports puts pressure on maize supply. Overall the differences are minor and its fair to say that any good broiler grower from either the US or Australia could swap jobs, though its doubtfull that Aussie growers would want to. One of the things that struck the group is how the US poultry industry,particularly at the grower level avoids spending money or replacing anything unless it is absolutely necessary. An example of this was the day old

chick supply from hatchery to farm. As Fieldale’s hatcheries are close to almost all of their growers, the short trip allows for the use of a very specialised and well tested form of transport – old converted school buses, at least fifty years old in some cases. “These are ideal – with seats and windows removed and racks installed the trays are easily and more importantly, quickly, packed and unpacked,” Mr Smith said. Contrast that with the recent investment of Tugrul Durali’s company Red Lea Chickens, which has recently had to invest around $1 million in a specialised climate controlled semi trailer to transport its chicks – but then they have a bit further to travel! On the second day we returned to the PRDC for a sum-up by Steve Collett and to meet and learn from an amazing academic, Professor Margie Lee. By now we had recognised that Dr Collett was a master of the one liner to sum up often complex scenarios. “The poultry industry is good at solving a problem by creating another problem,” he suggested. Key factors in the success of the US poultry industry were “the great genetic improvement over the past 15 years, and advances in bird welfare have been phenomenal. “However genetic potential is exceeding management skill and the next big advances will derive from better understanding of bird housing,” he said. Next Dr Margie Lee with her understanding of molecular bacteriology and pathogenesis took the group that included some local post graduates to the very frontiers of animal science.

POULTRY DIGEST, August/September 2011

Steve Collett PRDC amazes Karl Lawson with how litter survives up to seven batches.

She introduced her talk with the statement “What’s in the gut is different from what we thought”. “Genetics affect micro flora, and later, manage flora as well as managing the birdfor gut health – diversity is good,” she said. Her conclusions were that “novel clostridia are common components of the bird intestine; abundance of clostridia is influenced by the diet and age of the broiler, and symbiotic or pathogenic potential of novel clostridia is unknown,” Dr Lee added. For all those in the group the expedition into Georgia both at the PRDC and on the Fieldale broiler farms was highly informative and enjoyable. Poultry Digest’s thanks go to Dr Steve Collett and his colleagues at PRDC, John Smith of Fieldale and Dr Andy Kocher from Alltech who tirelessly led the trip.

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NEwS Vacuum & Milling Solutions and Skiold now partners in Skiold VMS On September 23, 2011 Samuel Waldorph, CEO of Danish based Skiold A/S and Martin Liese who owns Queensland based Vacuum & Milling Solutions Pty Ltd (VMS), announced that Mr Liese had sold a 50% interest in his company to his main supplier Skiold. The new entity will be known as Skiold & Vacuum Milling Solutions (Skiold VMS). Skiold has been for a long time a leading European manufacturer of machinery and equipment for stockfeed production. The company has supplied feedmills and ancillary equipment that VMS has sold and supplied to the intensive livestock industry sector and the feed industry in Australia, NZ, PNG, Malaysia and the Pacific Islands since 2007. Mr Liese continues as Managing Director now that the partnership agreement has been completed and Vickie Liese will be a director on the new organisation. Skiold and VMS have cooperated on a number of major projects in recent years, the latest of which will be to build a turnkey stockfeed plant to leading poultry industry supplier, Ridley. The plant, to be built at Pakenham, Victoria, will be fully automated with an hourly production rate of 30 tons of meal and 20 tons of pellets. “Skiold, through VMS has, since its introduction into the Australian market, sold more than 300 of its well recognised and awarded disc mills, which have proved ideal for the demanding conditions on Australian farms and in feedmills,” said Mr Liese. “The Australian market has become an essential area of growth for our company

and now as joint owners we will strengthen our position in what we see as a market with huge growth potential,” said Mr Waldorph. “Skiold, founded in 1877, designs, develops and manufactures a complete range of equipment for feed production, including machinery and equipment for conveying, cleaning, dosing, grinding, mixing, pelleting, handling of ready feed, silo plants and computerised control systems for feed mill production control. “Many of these products will be carried in stock at new premises to be built at Jimboomba in Queensland,” he revealed. Poultry Digest arrived just as the the ‘sold’ sign was about to go on the 1900 square metre block at the new Jimboomba Industrial Park. “VMS has built its reputation on its ability to not only supply the needs of all its customers, be they a small family owned farming operation or larger integrated feed mill and now with the backing of our supplier we confidently predict that we will be able to provide even better service to both existing and new customers,” Mr Liese said. “Skiold VMS now joins key subsidiaries in our global operations which include major growth markets, including Russia, Poland and Sweden,” Mr Waldorph said. “We see the SE Asia and Oceania region as one of the world’s most vibrant markets for our products and the already established record of VMS in supplying the Marditech plant in Malaysia could be a significant factor for us in future growth.” The establishment of a major new feed equipment supplier in Australia is a great

Samuel Waldorph and Martin Gadensgaard from Skiold with Martin Liese (right) from VMS.

achievement for Martin and his wife Vickie who started dealing with Skiold equipment in 2007 and have been involved in the agricultural industry for 17 years. Apart from the dairy and poultry industries VMS has completed feed mills in the beef feed lot and pig industries, and of course in commercial feed mills. Mr Waldorph did reveal to Poultry Digest that larger feed mills with greater capacity are under development at Skiold and given that Australia will become a key supplier of both protein and stock feed in a region with a rapidly growing population this could be a very significant development. “We are also working on products to increase productivity in the biofuel and energy industries, but that’s a story for another day,” Mr Waldorph concluded.

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NEwS Free Range rules under ACCC fire The national consumer watchdog does not think two chickens allocated a space equivalent to an A3 page would be ‘free to roam’ and it is going to court to stop chicken meat producers claiming otherwise. Pressure is building on the state and federal governments to legislate specific labelling terms for how chicken meat and eggs are produced to ensure companies do not hoodwink shoppers.

The Australian Competition and Consumer Commission is suing Baiada (owner of the Steggles brand) and Turi (La Ionica brand) for allegedly misleading consumers with their claims that their chickens are free to roam. “The ACCC action is the starting point of change,’’ Jillian Field, the managing solicitor of the Pro Bono Animal Law Service, said.

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‘’We need to mandate responsible labelling that sets out the method of production used. It will protect genuine free range farmers. It will prevent misleading and ambiguous labelling and it will also provide consumers with the transparency and clarity in labelling that they need.’’ The definition of free range eggs is also being questioned, with free range egg producers threatening to ask the ACCC to conduct a separate investigation into the industry. The legally enforceable Domestic Poultry Model Code of Practice sets out the different production methods for chicken meat and eggs as: organic, free range, or from birds kept in large sheds. Eggs can also be produced from caged birds. But, in the past year, descriptors like ‘barn laid’, ‘free to roam’ and ‘cage free’ have proliferated on packaging and in advertising. Consumer advocates and animal welfare activists believe companies have introduced these ‘feel good’ marketing terms to exploit the consumer propensity to buy ethically and to pay more for such products. A third of eggs and 12% of chickens sold are free range. Free range chicken can cost 20% more than barn-reared chicken, according to Choice. ‘’We’re seeing more and more products carrying these labels,’’ a Choice spokeswoman, Ingrid Just, said. “Companies know consumers are willing to pay more for products of the animal husbandry standards that these terms imply … Consumers have a right to know that their expectations according to the labels are met.’’ The Blewett review of food labelling laws released in January recommended livestock industries consider adopting agreed Standards Australia definitions for production methods. The Australia and New Zealand Food Regulation Ministerial Council will meet in December to agree on its response. “The poultry industry favours selfregulation, but consumer and animal welfare advocates want state and federal laws. Only the Parliament can protect the rights of consumers and free range farmers,’’ the NSW Greens MP John Kaye said.

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NEwS The chicken meat industry argues it has been using ‘free to roam’ for at least a decade to make it clear birds reared in barns are not kept in cages. A survey by the Australian Chicken Meat Federation last year found more than 80% of Australians believe the meat is grown in cages. But the ACCC alleges that ‘free to roam’ implies the chickens have ‘substantial space available allowing them to roam around freely’. It says the 40 kg per square metre stocking density precludes such movement. Animals Australia wants chicken meat produced this way called ‘factory farmed in sheds’. Baiada intends to fight for its right to use ‘free to roam’. “We genuinely believe that the phrase ‘free to roam in large barns’ is an accurate description that conveys our farming methods to the public,’’ the Managing

New egg standards for Australia “The Australian Egg Corporation Ltd represents all egg production systems and we are in in discussions with egg producers about new egg standards for Australia,” said James Kellaway, Managing Director of AECL. “This standard must consider consumer expectations, robust science and commercial reality as it relates to bird health and welfare, food safety and environmental stewardship,” he said. “Stocking densities of up to two birds per metre square provide hens with the ability to display all their natural behaviours. They can roam, scratch in the dirt and peck at grass, while having access to food, water and shelter in the henhouse. “AECL is working to improve the current situation by establishing a cap on free range stocking densities. “There is currently no cap on free range stocking densities. This is unacceptable. We believe these changes would be a substantial improvement on the current situation. “We seek this to be legislated and enforced by government. The egg industry needs to feed a growing population with an affordable source of quality protein. “This is our industry’s social responsibility. We believe this definition will provide clarity, consistency and transparency.

Director, John Camilleri, said. Some chicken producers are willing to drop the term rather than go to court, even though they say barn-kept birds can move as much as 80 metres a day. KFC has dropped ‘free to roam’ from advertising. In a separate development, free range egg producers are threatening to go to the ACCC if the Egg Corporation persists in allowing free range farmers to run as many as 20,000 laying birds per hectare, the equivalent of two birds a square metre. The Australian Free Range Egg and Poultry Association President, Phil Westwood, said: “Under the Egg Corp

definition, consumers would be paying for something they wouldn’t be getting as no one believes that definition would be free range.’’ The Greens have introduced legislation into parliament to create a mandatory standard for eggs sold as free range. Stocking densities would be set at 750 birds per hectare and beak trimming banned. Companies that falsely label eggs ‘free range’ could be fined up to $55,000. “It stops the myth of ‘barn laid’ and ‘roam free’,’’ Dr Kaye said. “That is marketing, not communicating a standard of animal welfare.’’

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MANAGEMENT FEATURE

Managing all elements of your egg business By WIEBE van der SLUIS, Rooster 45, Doetinchem, The Netherlands

n the egg business even the smallest change in the cost of an egg has a dramatic impact on the financial result of an egg company. For that reason egg producers and processors have to monitor day by day the cost of all inputs. On top of this, customers demand to know everything about the eggs delivered. The combination all this information in one computer program proves to be very effective in planning, tracking, tracing and cost control. Running an egg business is more than just feeding hens, collecting and selling eggs. It’s a real business requiring an intensive control of all inputs and outputs, including tracking and tracing as well as the provision of all information regarding production and product quality. Many companies in the world recognise this need and make use of feed and flock management systems based on the powerful Microsoft Dynamics. The core values of this software program are simplicity, adaptability and ease-of-use.

An independent study largely based on Software Usability Measurement Inventory (SUMI) showed that this Microsoft program has had a positive effect on end-users productivity and business performance due to its high scores on the following six SUMI factors: 1. Usability – ease of use, user command of application and user enjoyment with software 2. Familiarity – ease of learning, intuitiveness of system, user comfort with application 3. Transactional Efficiency – user effectiveness in executing repetitive tasks, efficiency of user interface, speed and reliability of system 4. Flexibility – agility in handling unexpected issues, ease of completing infrequent or unusual tasks, system adaptability to business needs 5. Business Insight – ease of comprehensive reporting, real-time access to information, visibility across departments 6. Collaboration – ease of collaboration

POULTRY DIGEST, August/September 2011

with colleagues, efficiency of application workflow, ease of communication with suppliers, partners and customers Full insight to all costs The positive values have not only been recognised by SUMI but also by more than 1,350,000 users around the world. Every day they login to Dynamics to run their businesses. Among them there are a fair number of poultry companies that make use of this software program to maintain their strong financial foundation. Some of the largest egg producers in Europe as well as the USA have become familiar with Dynamics through the Dutch software company Qwinsoft. Qwinsoft combined Dynamics with an Enterprise Resource Planning (ERP) program in the upgraded version of OVO-vision. Initially, this software program used to be a financial logistic aid for egg packers and processing companies, but over the years it has evolved into a complete egg production and processing

PDAugsutSept2011:PDFEBMAR09 5/10/11 4:16 PM Page 35

MANAGEMENT FEATURE management system. The founding father of OVO-vision is Jack Jenniskens, who has a lot of experience in the egg business and knows in detail what issues egg producers are dealing with. Many years ago he started developing OVO-vision to solve some of the major logistic and financial administrative issues of egg packers. While working with egg packers he recognized the need of adding information and expanding the program. Today the market requires a full insight in the history of every single egg released to the market. This includes flock management, feed mill and veterinary/flock health information, information which often used to be available through separate management programs. All in one egg program Jenniskens acknowledged the problem with using different systems for every department in the company and linking into the production chain. Through integrating various existing Windows based software programs and adding software to let these programs communicate, he made OVO-vision to be more than just the sum of its parts. It has the ability to manage grow flocks and lay flocks with a complete integration to the internal or external feed mill. Also included is a complete house setup and the capacity to adjust flock standards to the producer’s own ideas to improve productivity and management control. In addition, it allows the user the

see its egg inventory which may be spread over many companies or houses at different locations. Since its inception in 1998, OVOvision is able to handle all types of legislation. This means not just putting a stamp on an egg to determine the origin, but also to know where the specific eggs end up in the marketplace. OVO-vision can print on the egg, on the box and SSCC labels used on the pallet, and save the connected data. This gives more transparency of the stock in the warehouses of packing stations, processing plants, boiling facilities, and painting operations, including all in-transit goods.

OVO-vision covers all sectors of the egg production chain.

It does what it has to do Today’s version of OVO-vision covers all production elements of the egg business from pullet production and flock management up to pricing, documenting and logistics of every single egg. Mobile devices like scanners or smart phones can be connected to transfer inventory and production data. Thanks to combining all links in the egg production chain it provides insight into performance figures based on flock age and allows the producer to manage flocks to maximise the financial output. Functionalities like depreciation as well as grow and moult costs are visible in one mouse click. The system also offers the unique option to visualize various entities like creditors, creditors balance, products, production, and stock per company as well

as the total group of integrated companies. The order to cash system has the capacity to work with many electronic data interchange (EDI) systems available on the market. This prevents paperwork and errors during the input of hand written information. Customer pricing is very flexible and can work with all types of unit of measure, market prices and price agreements. The multi-lingual setup supports the data transfer between workers and customers using different languages. Transparency was a keyword for Jack Jenniskens when developing OVO-vision. He was and is not only looking at what information the company management needs, but also what customers want to know when purchasing eggs. Supplying farmers with relevant information to optimise production.

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NEwS letters from isobel, Hen House CEO In the December January issue of Poultry Digest we ran a story on Berrima Free Range Eggs run by Anne and Warryn Stuckey. Go to poultrydigest. realviewtechnologies.com and look in the â&#x20AC;&#x2DC;archivesâ&#x20AC;&#x2122; section for the story in case you missed it. In that report we introduced â&#x20AC;&#x2DC;Isobelâ&#x20AC;&#x2122; the â&#x20AC;&#x2DC;Australorp with attitudeâ&#x20AC;&#x2122; whose newsletters to customers on â&#x20AC;&#x2DC;life at the farmâ&#x20AC;&#x2122; rapidly became an essential part of Southern Highlands entertainment. Not a bad marketing tool either. Well, Isobel, with more than a little help from Anne (Grandma) and Warryn (Grandpa) has written and published a book, Letters from Isobel, Hen House CEO. Now Isobel can get pretty offended if you turn down an invitation, so Poultry Digest did not hestitate when summoned to the launch of her book at Lizzie Yuill & Co in Bowral, NSW on August 19, 2011. With pull in high places Isobel was able to persuade the Sydney Morning Herald, Good Living food writer, Helen Greenwood to officially launch her latest work published by Bumblebee Books in association with Berrima Ridge (www.berrimaridge.com.au) Amongst the hundred or so guests, industry identities, Joe Vella, Protective Fabrications and Joe Wergrzyn, Inghams

Layer Operations, were on hand to join in the celebrations. For an Australorp, Isobel has an easy writing style reflecting a pretty acerbic wit and the illustrations by Regina Brewster are quite beautiful. At $25 a copy this whimsy little book is a bargain and should appeal to a wide age range and interests well beyond, but including the poultry industry. It would be an ideal Christmas stocking item. â&#x20AC;&#x153;Sales got off to a great start,â&#x20AC;? Isobel reports, â&#x20AC;&#x153;when my new best friend Helen wrote about my book in the SMH Good Living Supplement following the launch.â&#x20AC;? Now Isobel expects Poultry Digest readers to â&#x20AC;&#x2DC;kick the tinâ&#x20AC;&#x2122; because funds will be needed for more new equipment on the farm. â&#x20AC;&#x153;Grandpa has a depressing tendency to scratch around on e-bay when looking for things to improve our comfort but we and the girls like those nice Italian nesting boxes Joe Vella sells,â&#x20AC;? Isobel said. â&#x20AC;&#x153;Grandma is handling book sales orders because I donâ&#x20AC;&#x2122;t have the patience to listen to all those credit card numbers â&#x20AC;&#x201C; and I always forget to ask for the expiry date,â&#x20AC;? she added. Call Anne 02 4877 2298 or email amos77@bigpond.com

Centre: Anne Stuckey from Berrima Free Range Eggs. Above: Helen Greenwood, SMH Good Living food writer.

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NEwS Novus international CEO Thad Simons visits Australia On August 13, 2011 Novus International CEO Thad Simons attended a dinner in Sydney to address new and existing staff members in the expanded Novus Nutrition Pty Ltd, the Australian arm of a growing global business. Novus, celebrating its 20th year of innovation with integrity regards Australia, part of its SE AsiaPacific region, as having a key role as it grows its business with new products and strategies for better animal nutrition. Ted Bowman, Sales Director for SE Asia/Pacific also spoke about promising prospects for Novus in helping farmers to meet the challenges of feeding a growing population. Nick Nettle, Sales Director of Novus Nutrition Pty Ltd, welcomed Thad Simons and presented him with an iconic memento of his visit, an Akubra. In November 2010, Thad Simons was named as the Ernst & Young Entrepreneur of the Year 2010 in the distribution and

Nick Nettle, Sales Director of Novus Nutrition Pty Ltd, welcomes Thad Simons, Novus International CEO and presents him with an Akubra. manufacturing section. â&#x20AC;&#x153;Thad Simons was honored for transforming a one-product spinoff into a diversified giant, displaying the willingness to take risks and explore untested markets that Ernst & Young says is key to entrepreneurial success,â&#x20AC;? a statement from Ernst & Young revealed.

Following the dinner Poultry Digest had the opportunity to interview Thad Simons, Ted Bowman and Nick Nettle in some depth as to the philosophies of the company and its specific plans for the future. This report will appear in the October /November 2011 issue of Poultry Digest.

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NUTRiTiON FEATURE

Professor Craig Noon: Nutrition and management strategies for layers

r Craig Coon, Professor of Poultry Nutrition, University of Arkansas, recently presented ‘Nutrition and Management Strategies for Layers and Broiler Breeders’ at a series of well-attended Animal Science Forums in Indonesia, Philippines and Vietnam, which were organised by American Soybean Association – International Marketing and Novus International Inc. In the opening address Dr Salim Bootwalla (ASA-IM Technical Director – Animal Nutrition) commented that “Together with Novus, we are striving to bring science-based forums that address the major challenges experienced by our customers to improve their profitability and productivity while being environmentally sustainable. “We need to look at management and nutrition issues from a holistic perspective, recognising that only an integrated approach will make a clear economic difference to our customers.” Dr Coon is a world renowned poultry nutrition expert and a very enthusiastic presenter, provided thought-provoking

information, but more importantly practical concepts, which once understood can be applied to make your own management decisions based on individual circumstances such as strain and environment especially temperature. Any decision making also needs to consider feed costs, product value and production goals. Dr Coon presented the following key topics for layers. Calcium particle size and effect on egg shell quality Feeding layers (and broiler breeders) the proper amount of calcium and phosphorous is a major concern for maintaining optimum egg shell quality. The main issue with egg shell quality said Dr Coon is “that regardless of egg size, a bird only deposits 2.5 grams of calcium per egg, therefore the bigger the egg the thinner will be the shell. “Commercial layers are fed free choice unlike broiler breeders which are control fed a restricted amount of feed throughout the rearing and production period. Any time you feed ad lib, you want to deliver a

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set amount of nutrient per day, not formulate on a percent basis. “For calcium we should target 3.5g/day increasing to 4.5g/day in late lay due to poorer retention of calcium in older layers, while at the same time decreasing phosphorous. If you committed to provide layers approximately four grams/day of calcium this is about 10 g/day of limestone (contains 38% calcium), so you’ve only got about 90% of the feed to deliver all the energy, amino acids and other nutrients requirements of the bird. “Intuitively you may think that a small calcium particle which is very soluble is good, but it doesn’t work that way. “While you want it to be soluble, what you really want is it to keep the calcium particle in the gizzard and for it to be solubilised at the right time – that is when the egg is in the shell gland (for about 12 hours) which is mainly in the dark, whereas feeding is in the daylight. “That last two hour period of light is critical – that’s when the birds are really eating and their eating calcium. We know laying hens have a calcium appetite and with big particles they can easily see them and consume them. “Even if you use big calcium particles, 30% of the calcium for egg shells will still come from the bones, when egg enters egg shell gland,” stressed Dr Coon. “Due to the continuous availability of calcium for gut absorption by feeding larger particle size limestone, importantly there is also a reduction in the bone mobilisation

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PDAugsutSept2011:PDFEBMAR09 5/10/11 4:16 PM Page 39

NUTRiTiON FEATURE of calcium for egg shell formation, along with its counter ion phosphate which is also released whenever the bird mobilises skeletal calcium. “This mobilised phosphorous is then excreted in the urine, which is not only expensive, but we also want to minimise the excretion of phosphorous into the environment.” “It’s not just particle size, we also evaluate solubility of calcium particles using a simple 10 minute in vitro assay1 that measures the percentage loss of limestone based on pH change, because there’s differences between quarries, as some sources are very porous and therefore are more soluble. Calcium particle solubility of 12-13% is ideal for commercial layers for egg shell quality and maintaining bone strength and ash. “Small limestone particles, especially below 150 micron diameter, are not only a less effective source of calcium for egg shell quality, but because they are readily soluble can saturate phytase with calcium. “In the US, commercial layer feed is always mash, so you can easily feed large limestone particles or oyster shell. “You need to make sure that the limestone lodges in the bird’s gizzard (which requires a minimum 900 micron or screen size 20 particle size), otherwise it will go through the system and be excreted and the bird will then have to mobilise bone calcium. “You need to feed at least 50% of your calcium as these large particles. If you can find limestone particles lodged in the gizzard (ideally 12 to 13 particles) then you know that bird will have good egg shell quality. Even if you feed pellets you still need to provide large particles by top dressing or some other method,” advised Dr Coon.

to make uric acid to get rid of nitrogen waste, instead of producing eggs.” Commercial layers need both dietary energy and amino acids for egg numbers but the key nutrient for regulating egg size is primarily protein and amino acids. “This becomes very important when trying to produce and maintain the optimum economical egg size from a flock.” You need to “feed for the future”, according to Dr Coon “By this I mean look at the primary breeder’s projected egg mass potential output for your strain and formulate with that production in mind, using not just digestible amino acids, but also Ideal Protein ratios as shown in the table. “These ideal protein ratios apply to both brown and white layers. Our previous studies have shown that a layer requires about 13.17mg of digestible lysine per

Layer amino acid profile Lysine Methionine Total sulphur amino acids Arginine Isoleucine Threonine Tryptophan Valine

100 49 81 120 86 64 20 102

gram of egg mass. So if your bird will potentially produce a 61 gram egg, you feed 61 x 13.17 = 803mg of digestible lysine/per day regardless of feed intake. All of the other amino acids are then just simply a percentage of lysine; for example methionine is 49% x 803 = 394mg digestible methionine per day. “As you then make management w decisions regarding egg size and body-

Utilising digestible amino acids “Unlike much of Southeast Asia, the US formulates on digestible amino acids,” said Dr Coon. “You want to formulate as close to the layer’s real amino acid requirement as possible. To do this you need to know the digestibility of the amino acids you’re feeding. It’s about margins of safety and economics – the more you know about your ingredients the more confident you can be that you won’t under-formulate so you can reduce your margin of safety and feed costs. “That’s not the only problem because of poor formulation with protein, if you over-formulate your using valuable energy

POULTRY DIGEST, August/September 2011

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NUTRiTiON FEATURE v weight that are influenced by amino acids you just change lysine and all the other amino acids change with lysine. We know that we can successfully use as low as 12.25mg of digestible lysine, so if eggs start getting too big, then start reducing digestible lysine to 12.25mg and adjust the other amino acids accordingly based on their ideal protein ratios. “The branch chain amino acids – valine and Isoleucine are really critical, but most people probably don’t even look at them, said Dr Coon. “The key thing about valine is that it changes the ratio of albumen and yolk. Valine is really high in egg protein. Isoleucine is key in regulating bodyweight.” In Dr Coon’s opinion threonine is way overestimated, and is not in the top five limiting amino acids. “The white and brown layers are now very similar, the only difference being that the brown is about 200 grams heavier so it consumes about five grams of feed a day more than a white layer, and egg production is about the same. “Because egg mass continually increases with genetic improvement, for example on an annualised basis over the last decade the ISA Brown has increased egg production by an impressive 2.5 eggs per hen housed with a 1.3% improvement in feed conversion, while feed intake has remained virtually unchanged. “Because the modern layers are eating so little feed (approximately 95g/day), the challenge to deliver the required nutrients per day will only continue to increase. This is why we have to feed any broiler breeder or layer that is feed on a restricted feed intake on a grams per egg mass produced.

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Nutrition strategies to manage heat stress “Maintaining caloric intake is the number one limitation during heat stress conditions, as animals respond by eating less to control the heat increment caused by digestion. “As feed intake declines, a reduction in egg weight, followed by lower egg numbers and reduced egg shell quality results. A decline in egg shell quality occurs when birds pant to keep cool and excess carbon dioxide is exhaled. “This causes the blood to become more alkaline, reducing its ability to transport calcium for shell formation.” Dr Coon proposed two main nutrition strategies to alleviate with heat stress. “Firstly, formulating on a digestible amino acid basis and also an Ideal Protein basis to reduce the heat production associated with the catabolism of excess amino acids and the production of uric acid to eliminate excess nitrogen (this process requires a significant amount of metabolic energy because each molecule of uric acid produced requires 3.75 molecules of ATP). “Formulating on a digestible amino acid basis allows you to formulate more closely to the bird’s actual requirement without using such large margins of safety for poor digestible protein sources.” Secondly, because fat has no heat increment – its ‘free’ calories compared to the energy nutrients – carbohydrate and protein. “I try to add at least 50 kcal/kg of fat calories when dealing with really hot conditions, to decrease heat production and allow a bit better feed intake. “ Just a gram or two improvement of feed intake can make a big difference in terms of egg output. When fat calories are added to compensate for a reduction of feed intake, the crude protein content of the feed may be reduced by about 0.5% below the calculated value and the intake of amino acids maintained by providing increased quantities of synthetic amino acid such as methionine and lysine. “Since dietary nutrient requirements for layers are based on daily intake, environmental factors such as temperature, humidity, air quality, ventilation rate, stocking density, and feeder space have a large impact on feed consumption and needed adjustments in feed formulation. “During hot weather it is extremely important to monitor feed consumption daily, to ensure an adequate intake of nutrients on a per bird basis. If birds eat less, you have to formulate accordingly to ensure they get the same nutrient intake so you have to compensate by providing a more concentrated feed.” 1 Comparison of Various In Vitro Methods for the Determination of Limestone Solubility Cheng, T.K and Coon, C.N Poult Sci.1990; 69: 2204-2208.

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POULTRY DIGEST, August/September 2011

A perfect location and investment was how the owner of an egg laying farm near Oakford in WA described the farm he is selling. Just 30 km from Perth and within walking distance of the local tavern and golf club, this beautiful property of five acres could be used for any purpose. There is a modern brick and tile four bedroom, two bathroom house as well as a shop. Also included are two sheds, one 107m long and the other is 56m. There is also a near new Big Dutchman fully automated cage system with two 100m rows with four tiers each capable of holding 8,000 birds. Land, house and buildings have been recently valued at around $1.075 million. Contact John on 0414 940 985 for more information.

PDAugsutSept2011:PDFEBMAR09 5/10/11 4:16 PM Page 41

NEwS Big Dutchman opens new facility in Araraquara, Brazil Big Dutchman recently inaugurated its new Brazilian facility in the city of Araraquara, state of São Paulo. Nearly BRL 30 million (€ 13 million) was invested in a property with ten hectares (25 acres) on which nearly 16,000 m2 (172,000 ft2) were built. The event attracted more than 500 customers, suppliers and local authorities. Addressing the crowd Bernd Meerpohl, Chairman of the Board of Management, spoke about the huge potential Brazil has for further developing its intensive animal production and its natural ability to help feed the world. However, Mr Meerpohl also emphasised that natural resources alone are not enough. It is also necessary for Brazilian poultry and pig producers to be ahead of the game on all issues and available technologies involving their industries in an increasingly connected world. Kai Wehmeyer, Member of Big Dutchman’s Board of Directors, was also present. Clovis Rayzel, President of Big Dutchman USA, spoke about the event

Bird’s eye view of the new Big Dutchman facility in Brazil. beingIghamAdYrbk above all a moment of commitment 1/17/08 to the Brazilian market. Ricardo Santanna, Big Dutchman Brazil’s Managing Director, welcomed the guests and thanked the city of Araraquara for supporting this project. Amongst several local authorities Big Dutchman was honored with the presence of Araraquara’s Mayor, Marcelo Barbieri

and the Governor of the state of São Paulo, 5:10 PM Page 1 Geraldo Alckmin, who toured the new facilities and was introduced to Big Dutchman’s broad product line in its stateof-the-art showroom. The memorable evening continued with dinner and was closed with the show of Brazilian renowned singer and composer Almir Sater.

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NEWS Industry pioneer wins Biosecurity Farmer of the Year Award By any measure, Pepe Bonaccordo is one of Australian agriculture’s great success stories. Starting in 1976 as a backyard business with just 22 Pekin ducks, Pepe’s Ducks now supplies 80,000 birds a week from its facility at Windsor, NSW, and is the largest producer of ducks in Australia and New Zealand. Having put home-grown duck firmly on the Australian dinner plate, over the past two decades Mr Bonaccordo has been cementing the future growth of the industry by developing and enforcing uncompromising standards on biosecurity, food safety and animal welfare. These outstanding efforts saw him become this year’s Biosecurity Farmer of the Year at the Australian Farmer of the Year Awards held in Sydney. “When it comes to biosecurity for many years we were under the umbrella of the chicken industry,” Mr Bonaccordo said. “But a duck’s needs are quite different to those of a chicken. “Put simply, if you put a duck in a bucket of water and you put a chicken in a bucket of water – one will float, the other won’t. “That goes all the way through to factors like the densities of our sheds, the way we grow the ducks, husbandry, animal welfare, water requirements etc.” In 2006, in an effort to develop industry-wide biosecurity standards, Mr Bonaccordo drove the establishment of the Australian Duck Meat Association, along with the other major player in the market (Luv-a-Duck).

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POULTRY DIGEST, August/September 2011

Pepe and Mario Bonaccordo from Pepe’s Ducks.

The association’s crowning achievement was the production, last year, of the Farm Biosecurity Manual for the Duck Meat Industry. The manual identifies areas of risk common to all duck enterprises along with appropriate measures to minimise those risks. While Pepe’s handles most of the breeding, hatching and slaughter itself, 90% of the growing of the animals is now done by contracted growers and the company has been hard at work rolling out the manual across the industry. “We’ve seen a lot of issues with poultry diseases, particularly in Europe and Asia,” Mr Bonaccordo said. “We thought that we needed to do something as an industry to ensure our biosecurity. “We’ve also had more of our people trained in emergency animal disease response – another step that we’ve taken so that if there ever was an emergency outbreak we were prepared for it.” Duncan Rowland, Manager of Biosecurity Planning and Implementation at Animal Health Australia, said Mr Bonaccordo demonstrated a clear passion for improving biosecurity, not only in his own business but for the broader industry. “The judges were particularly impressed with the market drivers Pepe’s have introduced for better biosecurity and the way they’ve demonstrated that biosecurity systems provide a standard of excellence that helps meets customer needs,” Mr Rowland said. “We feel very excited about the win,” Mr Bonaccordo said. “It does tell us that a lot of the hard work that we’ve done has been recognised by other people. “It’s important that we build a great foundation underneath our market. And that foundation is good farming management practices, good biosecurity, animal welfare, food safety and training – that’s what brands are built on. “The duck has become a lot more acceptable to the average Australian, hence the need to grow our business. “We want to build a new factory, we want to build a new hatchery because the demand tells us that the facilities we have at the moment are not coping with the demand. Hosted by Kondinin Group and ABC Rural, and sponsored by Plant Health Australia and Animal Health Australia, the Biosecurity Farmer of the Year award recognises the efforts of producers dedicated to keeping their operations free of diseases, pests and weeds. The winner and finalists demonstrate that successful biosecurity practices are not only part of responsible farming – they can also be great for business.

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NEWS v CONTINUED FROM PAGE 18 Asad Sultan (University of Queensland) stated in his paper that “Feed enzymes improve ileal protein, starch and mineral digestibility of sorghum in broilers” and concluded by pointing out that “further research is required to refine the application of enzymes to sorghum based diets, including the efficacy of simultaneous enzyme application and the effect of sorghum variety on bird age”. In session 7, ‘Management of livestock nutrition for minimal environmental impact’ Aaron Cowieson (University of Sydney) examined in his paper, “The environmental impact of low feed conversion ratios in poultry,’ “Modern day broilers are capable of converting dietary feed ingredients into chicken meat at ratios of around 2:1 And constitute a more ecologically sustainable protein source for human consumption than alternative sources. “Similarly chicken meat production emits less CO2 equivalent greenhouse gases than most alternative animal protein industries. “Clearly further improvements in feed conversion ratios of broiler chickens are

highly desirable from both economic and environmental standpoints,” he said. Irrespective of the methods by which it is accomplished, improved feed efficiency of broilers will reduce the environmental impact of chicken meat production and increase the economic viability of the industry,” he said. The 2011 RAAN Symposium was exceptionally well run and a credit to the Organising Committee, P Cronje (Chairman), M Choct, R Hegaty, P Iji, N Richards, R Swick and R Van Barneveld. Pierre Cronje edited the published papers. Also to be recognized were the sponsors, Pork CRC, Poultry CRC, Sheep CRC, the RIRDC, Dairy Futures CRC, and APL. Supplier sponsors were Jefo, Feedworks, ADM, ADDCON, Alltech, Provimi, Elanco, Ridley AgriProducts, Pryde’s EasiFeed, BEC Feed Solution, Novus and AB Vista. Alltech also supplied its very potent Kentucky Ale matured in bourbon barrels for what was to be a very happy ‘half hour’ on July 14. Poultry Digest looks forward to the next RAAN in 2013.

Top: Adam Naylor, Alltech with a bottle of Kentucky Ale. Above: Aaron Cowieson, University of Sydney.

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NEWS Planning underway for PIX2012 Planning is already well underway for the 2012 Poultry Information Exchange (PIX) conference, to be held from Sunday 20 to Wednesday 23 May 2012 at the Gold Coast Convention and Exhibition Centre, Broadbeach, Queensland. PIX organisers are excited to announce that they will be combining with the Australasian Milling Conference, bringing delegates from the stockfeed and flour milling industries together at the one event. “As a result, we anticipate that more than 850 delegates will attend,” said Rod Jenner, President of PIX Association. “We will also be welcoming delegates from the nearby Asia Pacific Region, including New Zealand, Papua New Guinea, Asia and Fiji.” PIX includes the industry’s largest, most extensive trade exhibition in Australia, an exciting social program and numerous workshops, including the highly successful full-day tunnel ventilation workshop for broiler growers. The comprehensive, world-class lecture program by renowned international and local speakers includes two days of meat chicken, egg and general industry presentations as well as sessions for breeder, hatchery, meat processing and free-range and organic production systems. The lecture program continues for two days, filled with the latest in innovation

and information, with experts from both Australia and overseas. The program is streamed into chicken meat, egg production, free range and organic, feed milling, and processing, so there will be topics of interest for each and every delegate. Workshops on numerous special interest areas, including hatchery, breeders and tunnel ventilation will also be on offer. For the more technically-minded, the Australasian Veterinary Poultry Association will be holding a scientific meeting in conjunction with PIX. All are welcome to attend this event. In 2012, the trade show will be bigger and better than ever before, with more than 6300m2 of floor space 10 metres high, allowing more than 100 exhibitors to demonstrate their latest products and equipment in comfort. The trade show has come to be seen as a must-do event for suppliers to the poultry industry. Sponsorship of PIX is always welcome. With sponsorship, your business will receive regular exposure throughout the four days of the event and will ensure that you are recognised as a significant and enthusiastic supporter of our industry. “It is also a chance to catch up with old friends and acquaintances, meet new ones, and enjoy the hospitality that the PIX conference and Queensland’s Gold Coast has to offer,” said Mr Jenner.

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POULTRY DIGEST, August/September 2011

RCI to distribute AB Vista products AB Vista, the global supplier of animal feed ingredients, has confirmed that Ruth consolidated Industries (RCI) will be its Australian distributor. Base in NSW, RCI will distribute AB Vista’s new generation enzyme products. “RCI has been serving the needs of the Australian intensive livestock industry since 1958, said Brett Ruth, RCI’s Managing Director. “The combination of RCI’s experience and AB Vista’s world leading enzyme technologies is set to become a valuable resource for the industry,” he said. AB Vista’s Global Sales Director Ari Kiviniemi said “RCI is a well established and well respected Australian company that will add local expertise to AB Vista’s global product range. “I am very excited about the possibilities this new partnership will bring.” “This partnership is fantastic news,” said Mr Ruth. “Our local reach is second to none and our customers will now be able to benefit from having access to AB Vista’s groundbreaking product portfolio.”

CCD Animal Health purchase Auspac Ingredients Pty Ltd has finalised the purchase of CCD Animal Health Pty Ltd from Ridley Agriproducts Pty Ltd including the brand and the CCD branded product range. The purchase will allow market focused market access for those products more aligned to a direct animal health application rather than traditional feed additives. The ‘new look’ CCD Animal Health business will maintain its own unique branding and autonomy and will be focused on its primary range of animal health products as well as expanding through the addition of new products that have application and relevance to the animal health market segment. The face of the business will remain largely unchanged and primary contact will be through David Sherwood, Sales Manager for the business. David is well known to the existing customer base and can be contacted on 0487 777 089. Sales enquiries to 1300 791 009.

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NEWS Alltech appoints new Director for Asia Pacific Region Global animal health and nutrition company Alltech has announced the promotion of Matthew Smith to the position of Asia Pacific Director. Mr Smith has been with the company for 15 years, most recently serving as the general manager of the company’s New Zealand branch. Alltech Vice President Steve Bourne said, “Alltech is experiencing tremendous growth in the Asia Pacific market, up 21% year to date. Without doubt, this region offers the greatest opportunity to Alltech globally, given the population size, demographics, rising income levels and the propensity and desire for meat consumption. With the experience and leadership of Matthew, along with a number of other strategic changes within the region, we have full confidence that Asia Pacific will become our first billion dollar region.” Mr Smith has worked extensively in the Asia Pacific, Europe and North America regions for Alltech with producers and global distribution networks, providing

consultation on practical silage and general herd management. In 2003, Mr Smith was responsible for developing Alltech’s forage program in Europe while serving as Sil-All Global Product Manager. “It is our desire to ensure that Alltech remains fully engaged with the evolving needs of the local feed industry and is wellpositioned for proactive work within the rapidly growing Asia Pacific region,” said Mr Smith. “We have a superb team in place with a firm devotion to the future of the region and the industry.” Alltech’s other recent strategic changes in the Asia-Pacific region include: An increased investment into seven local production facilities with continued implementation of Alltech’s unparalleled AQS quality control system. The region is supported by a team of 14 analytical technicians who provide on-site quality control. Alltech also plans to open three additional production facilities throughout Asia

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and the Pacific over the next three years. The relocation of the Asia Pacific Bioscience Centre to Tianjin, China will provide increased support to the swiftly growing Chinese market and focus on Alltech’s latest foray into pioneering natural technologies, Programmed Nutrition. This approach views the total animal throughout its life and uses specific feeding and feed management strategies to manage growth and product quality. It is not simply a change in feed formulation or supplementation strategy; it is a strategic shift in animal nutrition. With the recent opening of Alltech Algae in Kentucky, the Asia Pacific region is preparing to commercialise the opportunities expected to arise through this $200 million facility, including the development of algae-derived feed products. Alltech China was established in 1994 yet the company has been in the AsiaPacific market since 1986 through their first distributor in Japan.

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NEWS Selko Feed Additives upgrades plant Selko Feed Additives has invested EUR 8.5 million to rebuild its Selko plant. This new and upgraded plant in Tilburg, the Netherlands, has been fully operational since January 2011. The upgrading, which includes doubling of capacity and application of the latest technologies for acid blending, will enable Selko to meet the growing global demand for effective alternatives to antibiotics and for products to control Salmonella in feeds, raw materials and drinking water. The upgrade meant significant disruption to production and the risks of longer shutdown and variance to sales forcast during the period of closure were managed through excellent planning, provision of buffer stocks and close contact with customers on a global basis. The factory was shut down in November 2010, however the considerable planning process meant stock building commenced as early as April 2010, thus providing the buffer required to allow such

a task to take place with minimal disruption to international customers and markets. Further challenges were met through management of global supply chains to meet this altered production phase. The upgrade included a new bulk unloading/handling facility providing handling capacity four times that of the old facility. In addition, product specific pumps and lines were installed to ensure product purity. Real time sampling of incoming materials and NIR analysis is now possible and no loads are accepted prior to QA approval. A new tank farm was constructed as part of the upgrade doubling on site storage capacity. Selko develops and produces organic acid-based blends to address these animal health and hygiene problems. Recent innovations in Salmonella control, such as Fysal Fit-4, have boosted demand even further and resulted in an upgrade of the additional production lines and expansion of storage facilities.

Demand is being driven by shifts away from the reliance on antibiotic use in animal production and the replacement with researched and effective alternatives; often organic acid products. Through its association with Nutreco, extensive research has led to the development of novel organic acid blends and the upgrade of the global sales growth and associated demand has led to the investment in capacity. Selko products enable feed companies and livestock producers to comply with antibiotic use legislation, maintain higher levels of food safety and protect the nutritional value of its products. For more information contact the Australian distributors Auspac Ingredients Pty Ltd on 02 67627708.

CHICKEN MEAT R&D ADVISORY COMMITTEE MEMBERS The Rural Industries Research and Development Corporation (RIRDC) is calling for applications from interested people to apply for positions on the Chicken Meat Research and Development Advisory Committee. The Committee consists of persons with a range of skills and experience in science or research, production, processing, marketing, economics, education, business management, government policy, and environmental or natural resource management, relevant to the chicken meat industry. The Committee provides recommendations on the allocation of chicken meat research and development contributions (comprising industry levies and Commonwealth matching) to the RIRDC Board and provides guidance in the management and monitoring of the Chicken Meat Program. The Committee is expected to consult with chicken meat industry bodies and stakeholders to evaluate the requirements for research and development, to prepare a research and development strategic plan for the chicken meat industry which is reviewed annually and to monitor and evaluate the impact of research and development projects. Applicants should note that RIRDC program Committee guidelines generally preclude members of the executive of a national industry association from being a member of a RIRDC Advisory Committee. A chicken meat industry/RIRDC selection panel has been established to appoint the Advisory Committee. Written applications, outlining your skills and relevant experience, should be forwarded by Friday 11th November 2011 to: Chairperson, Chicken Meat Research and Development Selection Committee Rural Industries Research and Development Corporation, PO Box 579 North Sydney, NSW 2059 Further information about these positions can be found on the RIRDC web site (www.rirdc.gov.au) or obtained from Vivien Kite on phone: (02) 9929 4077 or email: vivien.kite@chicken.org.au

POULTRY DIGEST, August/September 2011

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