Poultry Digest February/March 2011

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Poultry Digest

Volume 26, Number 4 February/March 2011

Ducks do it for the McEldrews VIV Asia 2011 attracts record numbers of both visitors and exhibitors Elanco’s message for world food retailers 2011 Australian Poultry Science Symposium PrintPost Approved PP243096/00007 ISSN 1444-8041

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Contents 10 COVER stORy Ducks do it for the McEldrews The McEldrew family has recently completed their first batch of ducks on their new two shed 30,000 bird capacity farm near Nhill in Victoria for Luv-A-Duck. Gary McEldrew chose experienced poultry shed builder Spanlift, for the task of building the sheds.

NEws 4 VIV Asia 2011 attracts record numbers of both visitors and exhibitors Gary McEldrew

Poultry Digest February/March 2011 Volume 26, Number 4 Editorial Enquiries Peter Bedwell or Rosemary Embery +6 1 2 9798 3078 or 0419 235 288 sales: Peter Bedwell Phone: +61 2 9798 3078 Mob: 0419 235 288 Or Mob: 0409 944 472 Fax: + 61 2 9798 2105 Email: ilvaril@iinet.net.au website: www.primarymedia.com.au POULtRy DIGEst consists of a bi-monthly management magazine and an annual industry review.

Published by C D supplies Pty Ltd (ACN 091 560 557)

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VIV Asia 2011 held at BITEC in Bangkok Thailand, from March 9-11, 2011 attracted a record number of visitors – 28978, a 39% increase on the 2009 event. There were 682 exhibitors, of which 246 were present for the first time with newcomers from feed milling equipment, feed ingredients and animal health sectors dominating.

18 Vencomatic Managing Perfection Seminar, Bangkok On March 8, 2011 Vencomatic held its ‘Managing Perfection’ Seminar at the Queen’s Park Hotel in Bangkok. Being the day before the commencement of VIV Asia 2011, there was a good attendance and there were identities from the Australian poultry sector present.

24 Novus celebrates 20 years at VIV Asia Novus International held its 20th Anniversary lunch on March 10 at the VIV Asia 2011 Bitec facility. Ted Bowman Director – Southeast Asia Pacific, while speaking to friends and customers at the event, traced the progress of Novus, formed in 1991.

28 Elanco’s message for world food retailers Elanco World President Jeff Simmons told journalists in Sydney recently of the company’s plans to champion the role of ‘biotechnology and choice’ targeting 500 key international decision makers along the food production chain during 2011.

30 Buy eggs ‘anywhere but Coles’ says AEIA “If your going shopping, shop anywhere but Coles,” said Townsville-based Jeff Ironside, who heads the Australian Egg Industry Association (AEIA). While Coles’ controversial price discount on house brand milk has sparked a furore in the farm and retail sectors, Mr Ironside said its discounts on free range eggs had probably been even more destructive to farmers.

32 KFC founder John Y Brown on success at Bangkok Alltech seminar John Y Brown Jr, father of the Kentucky Fried Chicken Superbrand, recognised by Harvard Business School as one of the top business leaders of the 20th Century, former Governor of Kentucky US, and presidential nominee, delivered an entertaining and informative view on ‘The 8 Secret Ingredients of Success’ at an Alltech sponsored seminar.

36 Australian Poultry Science Symposium 2011 The 2011 Australian Poultry Science Symposium held at the Camperdown Campus, University of Sydney, from February 14 -16 followed a well proven format but broke new ground in a number of aspects.

PRODUCT NEWS 40 41 42 42

Specialist telehandler released for poultry and pig industries Biomin Biotronic Top 3 international launch at VIV Asia 2011 New generation of touch screen shed controllers from SKOV Santrev expanding overseas and in Australia

POULTRY DIGEST, February/March 2011

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NEws VIV Asia 2011 attracts record numbers of both visitors and exhibitors VIV Asia 2011 held at BITEC in Bangkok Thailand, from March 9-11, 2011 attracted a record number of visitors – 28978, a 39% increase on the 2009 event.

There were 682 exhibitors, of which 246 were present for the first time with newcomers from feed milling equipment, feed ingredients and animal health sectors dominating.

VIV Asia 2011, the tenth event for VIV Asia, featured three brand new themes, Feedtech-Croptech Asia, LAB@VIV Asia and ChinaVisions.

The was an extensive conference program with coverage of all the sectors of the exhibition with a special focus on bioenergy.

For the three days of VIV Asia 2011 Feedtech-Croptech Asia was truly the centre of the Asia-Pacific milling industries: LAB@VIV Asia targeted the feed and food laboratory business and ChinaVisions was the international summit for the Chinese animal production and processing industries.

Once Thai nationals dominated the visitor numbers at VIV Asia but at the 10th VIV Asia 2011 event, 56% of visitor numbers were international and though the populous countries and near neighbours dominated the ‘top ten’ in the visitor list, there were plenty of participants from Australia and New Zealand.

Ruwan Berculo, Project Manager AsiaPacific at VNU Exhibitions Europe said that “backed by tremendous market support, the 2011 event was the best VIV Asia ever.

“At the same time, there are clearly some points for improvement.

“ChinaVisions, for example, was quite disappointing,” he said.

“We worked very hard for it, but the concept and organisation did not work but we learned our lessons and will do much

better next time.

“Our industry can always rely on us to introduce new activities and to add more value – that’s the VIV spirit, to continuously serve our markets better,” he affirmed.

In truth the team at VIV/VNU may have been a bit hard on themselves. The ChinaVisions event was fraught with problems which was a pity because the overall concept and papers delivered were of excellent quality and a valuable insight into factors driving not only Asian but global feed/food industries.

The VIV Asia 2011 experience was packed with information and opportunity to improve knowledge and build businesses in the world’s fastest growing region for agriculture and the intensive livestock sector.

For visitors from the Oceania region, if you couldn’t find what you were looking for at VIV Asia 2011, you weren’t looking hard enough or it didn’t exist!

If only the Bangkok transport authorities could complete the last few kilometres of the great BTS Skytrain system from the Bangkok CBD to BITEC – it would be a VIV Asia veterans dream come true. Maybe in 2013!

Having said that, the VIV Asia 2011 organisers made sure that there were plenty of buses and other transport options back to town.

Mr Rirksmai Sukhum, president of NCC Exhibition Organiser Co. Ltd, in his welcoming speech stated that, “one of the most noticeable developments of the Asian livestock industries over the past two decades has been the rapid industrialisation of livestock production.

“I believe that VIV Asia has grown in a similar fashion.

“From a humble beginning, VIV Asia

2011 has become the largest technology platform for the Asia-Pacific livestock industries, following the ‘Feed to Meat’ concept.”

Gerard Leewenburgh, Director of International Exhibitions at VNU Exhibitions Europe, the organiser of VIV events worldwide pointed out that “when VIV Asia was first launched in 1993, one of its objectives was to introduce advanced animal nutrition production and processing technology to Asia.

“In its 10th event, technology remains, and will always be, the highlight of the show,” he said.

“The fact that the number of exhibitors has increased by more than 20% in 2011 clearly indicates that all eyes are looking at Asia as the region of growth.

“It is very likely that Asia will be the main production base for global livestock products,” Mr Leewenburgh concluded.

Minister of Agriculture and Cooperatives, Mr Teera Wongsamut also commented on the importance of technology, “which has been a key success factor in transforming Thailand from backyard farming to industrialised farming, especially for the poultry industry where Thailand ranks among the world’s top 10 chicken meat exporters,” he said.

“However in the age of globalisation, no country grows alone,” the minister commented.

“Since this event is a gathering of countries worldwide, I would encourage all participants to explore the opportunities for collaboration between the public and private sector to bring the Asian livestock industries to the next level and we will grow stronger as a group,” he said.

Keynote speaker at the VIV Asia CONTINUED ON PAGE 8 w

Above left: Mr Rirksmai Sukhum, President of NCC Exhibition Organiser Co. Ltd. Above right: Gerard Leewenburgh, Director of International Exhibitions at VNU.

4

POULTRY DIGEST, February/March 2011

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NEws v CONTINUED FROM PAGE 4 opening ceremony was Rabobank’s David C Nelson and his topic was ‘The Worldwide Web of Animal Protein: trade linkages and production shifts’.

Mr Nelson, Global Strategist for Rabobank’s Animal Protein, Grains and Oilseeds based in Chicago, USA, described China’s growing appetite for corn as “potentially dramatic”.

“One of the key factors feeding volatility in the global agribusiness environment is the growing feed needs of China as it continues to industrialise meat production,” he said.

“To match up our beginning point with official statistics, which assume corn used for feed in 2010 at 111 million tonnes, we back into the following assumptions: that 58% of the hogs are fed a diet of 56% corn, that 82% of the broilers are fed a diet of 55% corn, and that 60% of the layers are fed a diet of 60% corn, plus modest amounts for beef and aquaculture.

“These usage assumptions seem conservative, but the primary purpose of this ‘what if ’ analysis is to examine the potential change from our current base, and so provide a logical starting point.

“Now let us examine the potential change over the next five years, assuming trend line corn production growth of 1.9% and a projected compound annual growth rate of 1.8% and 2.6% for hog and poultry production, respectively.

“Let us also assume that the percentage of hogs fed a diet with corn increases from 58 to 78% and that the average corn inclusion rate rises from 56 to 61%.

“When we similarly increase industrialisation and inclusion rates for other animals, then the result of this ‘what if ’ analysis is that China could become a net importer of corn in 2015 in the order of 25 million tonnes.

“This is in the context of world corn trade of 93 million tonnes. We believe these assumptions are conservative, and that the implication of the analysis for world grain markets is potentially dramatic.

“For further context, this year China is projected to account for 59% of world soybean imports,” said Mr Nelson.

“With the inclusion rate of corn in animal diets typically two to three times that of soymeal, it seems logical to anticipate the potential of China becoming a major corn importer.

“In addition, we see China’s likely need for more corn in the future as more than an issue of availability; it is also a desire to improve the productivity of its feed

8

Left: David C Nelson, Global Startegist for Rabobank’s Animal Protein, Grains and Oilseeds. Below LtoR at the PAP Asian Personality Awards: Nigel Horrocks from Positive Action Publications; GB Sundararajan, joint Managing Director of Suguna Poutry, India and winner of the VIV Asia 2011 Poultry Personality award; Surachai Suthitham, President of the Swine Raisers Association of Thailand; Dr Trevor Bagust, winner of the VIV Asia 2011 Poultry Breeder Personality award and Mr Ruwan Bercolo from VIV.

conversion ratio,” he concluded.

VIV-Positive Action Publications (PAP), Asian Personality Awards were announced by Nigel Horrox Managing Director of PAP and Mr Ruwan Berculo from VIV. The International Poultry ProductionsVIV Asian Poultry Personality Award 2011 was given to G B Sundararajan, joint Managing Director of Suguna Poultry, India.

“The recepient of this award faced a real challenge in creating the first fully integrated poultry company for broilers and layers in his country and in so doing opened the way for others to follow,” Mr Horrox said.

“He routinely sought ideas from outside his country and was quite prepared to do things differently be it in bird, product or people management.

“This man has been ‘Mr Flexibility’ and even today he is as energetic as he was 20 years ago and is a great leading example to everyone in his company. Everyone knows him simply as JMD,” Mr Horrox

POULTRY DIGEST, February/March 2011

added.

“The winner of the International Hatchery Practice – VIV Asian Poultry Breeder Award 2011 was Australian Dr Trevor Bagust,” Mr Horrox announced.

“The recepient of this award was Project Director for the China Project in the 1980-90s that designed and developed facilities to support the development of China’s intensive poultry industry such as laboratories, training facilities and SPF flocks.

“He developed the technologies for the eradication of avian leucosis in the Australian layer industry in the 1990s and from 2000 to 2006 he was heavily involved in the eradication of avian leucosis J virus from broiler breeders in Australia.

“Our recipient is the founding father of Avian Health On line – the pioneering post graduate distance learning for poultry veterinarians.

“He is also the first person to hold senior office in WVPA and in August he will become their President,” Mr Horrox concluded.

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R to L: Daniel McEldrew, Drew Pudney (Spanlift), John Cox (Spanlift) and Gary McEldrew. Behind them can be seen the steelwork fitted outside the shed walls to prevent corrosion.

Ducks do it for the McEldrews

By PETER BEDWELL

T

he McEldrew family, Gary and sons Daniel and Mark, have recently completed their first batch of ducks on their new two shed 30,000 bird capacity farm near Nhill in Victoria.

Nhill is located in the fertile wheat growing Wimmera region and is ‘Duck Central’ being the home of Luv-A-Duck.

Gary had many years experience as a contract broiler grower near Koo-Wee-Rup and after selling his farm looked for other alternatives in the poultry sector.

“We saw an opportunity in ducks and

10

we are glad we chose that path,” he said.

“Efficient housing for raising ducks is less reliant on complex and expensive automated climate control systems now required for growing broilers and the birds themselves are hardy and content in group housing. Broilers can also be aggressive in typical shed conditions,” Gary explained.

That said, the McEldrews put a lot of thought and planning into their new farm.

The 70 acre site is level, well drained and the clay soils make an ideal shed floor base.

The location is well away from other farms, giving good biosecurity and there is plenty of room for feed and livestock transport to operate safely. There is also the potential for further expansion if and when the opportunity arises.

A further bonus is the large, elegant farmhouse built by the previous owners.

Of equal importance is the local climate, delivering fresh breezes that are vital to efficient rearing of commercial flocks of duck.

Gary has taken what he believes is the best advantage of the Wimmera climate and the farm location, by placing his sheds on an east/west axis. By combining the benefits of the building site with specific

POULTRY DIGEST, February/March 2011

shed design features, he reckons shed ventilation is optimal.

Shed ventilation apart, Gary was very specific in other requirements when planning his new sheds.

He wanted an unobstructed floor area to make clean out and litter spreading easier and an internal structure that was easy to clean. Finally he wanted a design that minimised the dangers of corrosion and was easy and quick to erect.

In summation he wanted to ‘do it once and do it right’.

Gary chose experienced poultry shed builders Spanlift for the task of building the sheds.

Spanlift was able to fulfil key criteria with its clear span design that does not rely on centre supports, resulting in a complete floor area free of obstruction.

As the name suggest, Spanlift sheds have their roof construction assembled on the ground and this is then lifted into place on the support structure.

This process speeds construction and has occupational health and safety benefits for those assembling the building.

The finished buildings are 21m wide, 120m long and 2.8 metres to the eaves.

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v Spanlift’s building consultant Jon Cox and recent appointment, Marketing Manager Drew Pudney, were on hand to explain key features of the shed design.

Duck sheds, including the McEldrew’s, rely on side curtains for the majority of ventilation.

A feature on these sheds however, is the custom made ridge vent that helps to ensure adequate air flow when curtains are raised – it looks simple but it’s important in maintaining a healthy environment for the birds, Jon explained.

Stirrer fans and foggers are also installed in these sheds and along with the curtains all systems are connected to an Agri Logic computer shed control system.

“The roof is insulated with a blanket material that is fire proof as well as being thermally effective,” Jon said.

“This material is preferred by some insurance companies as it presents less of a potential fire hazard than some foam sandwich alternative materials.”

Corrosion resistance and overall building integrity is maintained as all structural components are hot dip galvanized.

“Steelwork is fitted outside the concrete rat walls, a design feature that also helps to reduce corrosion,” Jon added.

Ease of cleaning, not only of floor and walls but also of exposed internal structure was a key concern of Gary’s and the full solid beam column and rafters assist in that regard.

“Special attention has been paid to the design of the eaves that not only provide adequate shade but are constructed to minimise invasion by unwanted pests like beetles,” Jon pointed out.

Finally the sheds feature large purpose built rooms for the shed control systems and circuit boxes.

“Duck sheds, including ours, are designed to rely on conventional and natural ventilation with basic mechanical requirements and low maintenance on a day to day basis,” Greg stated.

Key items of equipment include Agri Logic shed controllers, Ziggity drinkers, Roxell cross Augers and the low pressure fogging system were all supplied by Eddie Ryan.

SKA feeders were supplied by Agricultural Automation and Stirrer fans were supplied Titans.

After completing their first batch the McEldrews are pleased with their new sheds.

“They are a synch to clean and operate and overall we are very impressed with the Spanlift products from both a design and function point of view. Spanlift did an excellent job,” Gary said.

“We certainly hope to be able to add a couple more sheds in the not too distant w

12

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1. Custom made ridge vents help to ensure adequate air flow. 2. Clear floor design with no central pillars. 3. Special attention paid to the design of the eaves. Steelwork fitted outside concrete rat walls. 4. Pump for feeding system. 5. Titan stirrer fans.

6. SKA feeders supplied by Agricultural Automation.

POULTRY DIGEST, February/March 2011

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v future” Gary concluded.

While Poultry Digest was in Nhill it seemed like a good opportunity to visit the Luv-A-Duck processing plant and offices.

In 1958, when 20 year old Art Shoppee moved to Nhill in the heart of the Victorian Wimmera to take over a dry cleaning business, he had no idea that destiny was calling. Some years later, after a successful trial, raising 20 ducklings in his back shed and selling them to restaurants in Adelaide, Art realised there was a market for these feathered delicacies and conceived the idea of a major duck breeding business.

Today that duck breeding business founded by Art Shoppee celebrates its fortieth anniversary.

John Millington, the General Manager of a thriving and still growing Luv-A Duck, has the day to day control of a business that processes 80,000 birds a week.

In keeping with tradition the majority market for the Luv-ADuck enterprise is hospitality and the food service industry but retail sales are growing as consumers discover or re-discover duck as a healthy and highly nutritious meal, according to Mr Millington.

Export sales throughout Asia, the Middle East and the Pacific region are also significant growth drivers.

“While Australians consume more than 37kg of chicken meat per head per annum, duck consumption is around 7-800 grams phpa, so there is plenty of potential for further growth,” Mr Millington said.

“From the consumer point of view, duck offers great taste and survives being frozen, thawed and cooked better than many other protein sources.

“Ducks are hardy birds and have been farmed for thousands of years. They are resistant to bugs yet our Cherry Valley derived genetics demonstrate good feed conversion and other traits vital to

profitable commercial production.

“From a farm management point of view, ducks adapt well to modern shed rearing as they are a flock species, which contrasts with broilers, once a jungle fowl and genetically inclined to living in small groups.

“The Wimmera climate and mainly natural shed ventilation are vital contributors to healthy flocks and if we can copy in our rearing regimes how ducks thrive in the natural environment the good outcomes follow.

‘Like a duck to water’ is an oft used phrase, but, Mr Millington points out, “ducks only take to the water to protect their young from predators and one of the key rearing criteria is just keeping them dry and, of course fed the best available diet.

“The intrinsic high health status of the modern commercial duck has consumer benefits too as antibiotic intervention is usually minimal provided the growing process is properly managed.

“However ducks are not broilers with webbed feet and need an approach unique to their requirements,” Mr Millington said.

Given the increasingly diverse nature of the population of Australia and its diet, you would think that duck has to have a great future.

On a person to person level on the plains of Wimmera, the genuine enthusiasm for the product from key players like Luv-A Duck and growers like the McEldrews indicates that this is a sector to watch.

One thing is for sure, duck is no poor relation in the poultry industry family – more like an adolescent pumping weights and eager to grab a share of a potentially huge market.

Top: Separate dedicated control room outside the main shed.

Above: Agri Logic shed controller.

Left: John Millington, General Manager for Luv-A-Duck.

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NEws Vencomatic Managing Perfection seminar, Bangkok On March 8, 2011 Vencomatic held its ‘Managing Perfection’ Seminar at the Queen’s Park Hotel in Bangkok.

Being the day before the commencement of VIV Asia 2011, there was a good attendance and there were identities from the Australian poultry sector present.

Eric Helmink, Sales and Marketing Director Vencomatic BV, set the scene in his address on the ‘World poultry meat market’.

Confirming the rise in popularity of poultry meat as the ‘world’s favourite meat’ Mr Helmink reminded delegates that there would need to be a 40% increase in global food production by 2030 and that currently only 35% of breeder house egg collection is automated: statistics that obviously create opportunities for suppliers of advanced poultry housing like Vencomatic.

“Trends in breeding houses globally included increasing difficulty in finding labour and more focus on the overall effectiveness of staff.

“In the future, feed efficiency would be more important as well,”Mr Helmink said.

“Then there is the genetic potential of the birds we grow – we only utilise half of it,” he stated.

“Retailers are moving beyond just bird welfare concerns and in the UK the question, ‘what is your CO2 footprint?’ is being requested,” Mr Helmink added.

Peter Schreurs, Vencomatic Export Manager for Asia & Pacific spoke next on the importance of egg hatching quality.

A key point made by Mr Schreurs was that automated egg collection resulted in improved egg quality, which in turn resulted in increased hatchability and improved chick quality.

“Eggs laid in dirty areas had greater potential for contamination than eggs laid in a clean nest area, and don’t underestimate the harmful effects of human contact with eggs,” he cautioned.

On the topic of broiler breeder housing, Mr Schreurs pointed to a move away from typical US designed sheds to European completely closed housing.

“It is critical to achieve a clean nest area,” he said and in a further argument for automated nests and egg collection, Mr Schreurs stated that the egg point down setting going into incubation was vital and that incorrect egg placement could lead to significant hatchability losses.

18

“Automation reduces labour hourly costs and employee numbers,” he said.

John Bierens, product specialist and Area Sales Manager at Vencomatic, then explained his company’s latest developments in nest systems.

Mr Bierens explained the origins of the progress towards Vencomatic’s automated nesting systems, including the need to avoid floor eggs and the adaption of roll away nesting systems designed for turkeys to suit broiler and layer breeder birds.

“More recent developments included lighter nests that can be winched up into the ceiling and removable roof designs that are easy to clean,” he said.

“Vencomatic egg belts were now being made using softer rubber based materials that lowers speed of egg roll and the use of square rather than round holes on the belt to reduce potential damage to eggs from bust spots inherent on a round hole belt design.

“Small details, but they contribute overall to better egg quality.

“We have improved conveyor design so numerous houses can easily be linked and the Vencobelt can lift up to 28 degrees of slope and can turn through 90 degrees in one square metre.

Used in conjunction with a Prinzen packer, the egg conveyor system can ensure that eggs point down: in recent trials moving three million eggs we achieved 99.7% accuracy in correct positioning of eggs,” Mr Bierens stated.

Latest developments in the Veranda colony system for breeders was the topic for Vencomatic Market Development

POULTRY DIGEST, February/March 2011

Top: Harry Kip and Adam Ryan from Ryan-Ryte and Eric Helmink, Sales and Marketing Director, Vencomatic BV. Above: Peter Schreurs, Vencomatic Export Manager.

Manager, Harry Luimes.

“Ninety five per cent of breeders are floor housed which presents challenges in managing males and females as well as the risk of floor eggs,” he said.

“Vencomatic’s answer has been to develop the Veranda colony cage system for hatching egg production that relies on natural fertilisation.

“Up to four tiers separated by manure belts can be installed in housing and nest design ensures a hygienic floor surface: the nest is closed at night,” Mr Luimes explained.

“In the Veranda 2010 version, Vencopan feeders enable separate feeding of males and females – the design features air opening actuation.

“One of the strong points of the system is that it is adaptable to a wide range of w

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Imexco Australia Pty Ltd Lot 2, Winta Road Tea Gardens NSW 2324 Tel. 02 49972045 Fax. 02 49972085 imexco@myallcoast.net.au

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NEws v climatic conditions,” Mr Luimes concluded.

“Research conducted into application of the Patio system shows great possibilities for benefit from the robustness of broiler chicks and can offer significant advantages to integrated poultry companies,” Mr Helmink said as he introduced the product.

The key innovation in the 2 row, 6 tier Patio system is the placement of hatching eggs in trays at 18 days of embryo age.

“The eggs hatch and are raised in the system until they reach market weight: the birds have access to feed and water immediately whereas conventional rearing from incubator to hatch, then transport to sheds, involves a prolonged period without food or water.

“A bird can spend 5% of its life time without adequate nourishment and a newly hatched chick can loose up to 8% of its body weight in just 24 hours.

“Getting chicks off to a good start is vital to efficient growth and overall development – current hatchery practice is, unfortunately suboptimal,” he explained.

“Hatched chickens at the farm level, as in the Patio system, produce robust broilers in a sustainable way.

“The birds live in a controlled environment from the moment of hatching to the time they are harvested and are less dependent on external factors such as labour quality and climatic conditions typical of floor based rearing.

“Inspection of birds from two sides on all levels is easy to achieve and at the harvesting stage broilers and litter are automatically separated .

“Pre conditioned air enters the top of the building and there is a high air refreshment cycle,” Mr Helmink said.

“Vaccination can be achieved through spraying and with Patio there is no fixed hatching window – day old chicks in the system were on average 5.5 grams heavier than those from conventional separate hatching.

“Traceability is better than in hatchery/floor raised birds and there is no contact between birds and hatchery employees – no conveyor belts and of course no prolonged transport periods.

“Birds stay in the environment they were born into. With less pressure on the birds and a cleaner environment the lower disease risk reduces the need for antibiotic treatment and the mortality rates and dead on arrivals are much lower,” Mr Helmink stated.

“The automated Patio system greatly reduces labour costs and dry litter results in

1

better foot and overall carcass quality.

“Other important economic factors are better FCR, lower energy costs, and less land use as more birds per square metre can be housed than in conventional floor based housing.

The inevitable question as to consumer perceptions of an automated caged broiler system was raised and Mr Helmink replied that, “from the bird’s point of view there were actually welfare advantages, as the lower mortality, sickness levels and carcase quality demonstrated.

“We have talked to retailers in Europe and in some cases they feel that the lower CO2 emissions, improved food safety aspects and reduced or eliminated antibiotic use were highly marketable advantages for Patio,” he said.

Mr Helmink then went on to describe Patio equipped houses built in Russia with 250,000 bird capacity and he concluded with the statement that “a different start resulted in different finish, with birds being 70-90 grams heavier at processing with less deaths throughout the growing and delivery cycle and resulting in better quality meat supply.”

2

3 1. John Bierens, product specialist and Area Sales Manager at Vencomatic.

2. Doug Peters from Imexco with Peter Schreurs. 3. Harry Luimes, Vencomatic Market Development Manager.

New appointment at Poultry CRC Michael Warner has been appointed the new Communications Officer for the Poultry CRC. Mick has worked in the media and is experienced in liaising with stakeholders that have diverse interests.

His environmental science degree gives him the background required to translate scientific jargon into laymen’s terms, which will enhance the Poultry CRC’s ability to communicate with its partners and the general public.

Mick will commence employment with the Poultry CRC on April 5 and he can be contacted on (02) 6773 3767 or email

20 POULTRY DIGEST, February/March 2011

mwarner@poultrycrc.com.au The Poultry CRC’s Ideas Exchange 2011 will be held between June 15-16 on the Gold Coast.

Ideas Exchange is an important forum for the Poultry CRC where board members, end-users, researchers, students and the management staff mingle with each other and exchange ideas. The aims are: (a) to present research and education outputs to industry; (b) to understand the current challenges facing the industry and the CRC; and (c) to nurture interaction and collaboration amongst the CRC’s community.

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NEws Novus celebrates 20 years at VIV Asia Novus International held its 20th Anniversary lunch on March 10 at the VIV Asia 2011 Bitec facility.

Ted Bowman Director – Southeast Asia Pacific, while speaking to friends and customers at the event, traced the progress of Novus, formed in 1991 when Mitsui and Nippon Soda took over the Monsanto Animal Bureau.

“Back then there was one key product, Alimet which had a profound effect on creating greater efficiencies in animal feed production and helped to feed the world with affordable wholesome food,” Mr Bowman said.

“Now Novus has a range of 50 products and the key influence to our success has been the ability to combine scientific research with marketing skill.

“Novus and its originator, Monsanto’s animal products division, were always at the forefront of feed science. In the 1950s methionine transformed poultry diets, reducing cost while improving nutrition and in the early 60s they used computers in their R&D programs,” he said.

“Then in the 1970s liquid MHA arrived - Alimet which was a giant step forward and in 1982 a new plant was developed to produce this globally significant product.

“On June 6 1991, Novus, a whole new company was created with global networks and the aim was to make the new venture work for its new owners and customers.

“Initially it was expected to take three years to transform the Mitsui-Nippon Soda owned Novus into a stand alone and separate entity. In the event it took only six months as a result of the drive and enthusi-

asm of those involved with the transition process,” Mr Bowman revealed.

“New R&D commenced with the aim of better understanding the methionine molecule and explore the concepts of global markets, local requirements and above all, sustainability.

“Novus has been active in funding scholarship to improve understanding of better feed/food production and we are above all else aware that food production will have to increase dramatically to feed the expected population peak of 9 billion within the next 40 years.

“In fact we will need to generate more food in that period than has been produced in the last 30 centuries,” he warned.

Novus -the next stage Following the Novus 20th Anniversary lunch, Poultry Digest met Ted Bowman and Regional Marketing Director Craige Allan. Mr Allan, now based at Novus International (Thailand) in Bangkok, would be well known to the Australian poultry sector.

On the VIV Asia 2011 Novus stand, Mr Bowman discussed the new Novus enzyme marketed as Cibenza DP 100 in markets such as the US and nearer to home, New Zealand.

“The reception to our new generation enzyme product has been tremendous,” Mr Bowman said.

“In some markets we have

achieved savings on feed cost of up to US$10 a tonne as well as improving nutritional outcomes.

“In a high volume, low margin industry like poultry production, we believe that we can offer integrators and growers a real boost to potential income.

“A lot of work has gone into Cibenza DP 100 and the signs are that it is really going to pay off.

“As feed costs rise and demand for both feed and food start to reach critical levels in many parts of the world a product the performance parameters of Cibenza DP 100 should make the product a real game changer,” he predicted.

“My only concern is that we can satisfy demand in all our markets- though it will be some months before we can release the product in Australia we want to be able to offer a smooth supply process when registration is finally complete,” Mr Bowman added.

Craige Allen and Ted Bowman from Novus International.

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NEws Meriden opens subsidiary in Australia Meriden Animal Health Limited has recently opened a new office in Australia, further consolidating its sales network in SouthEast Asia and Australasia.

Meriden Australia is a subsidiary of Meriden Animal Health Limited and will be managed by Steve Harris, MD of Meriden Animal Meriden’s Feed Safety Health and Damien Moore at VIV Asia.

Director, Damian Moore, who joined the company last year.

“While South-East Asia and Australasia is by no means new territory for Meriden Animal Health, there has been a recent surge in demand for the new Feed Safety Range of products that include Fusion+OS, Fusion dyad, and Fusion mbx,” Mr Moore said.

“We want to build and expand on our current success with the Fusion Feed Safety Range. A new office here in Australia means that we can continue to provide the highest quality customer care as well as the highest quality products.”

The new office in Australia joins Meriden’s other offices in the UK and Malaysia, providing global coverage for Meriden’s products. For more information please contact sales@meriden-ah.com

Pig, Poultry & Dairy Focus Asia 2012 returns to its roots February 2012 sees the 5th event of Pig, Poultry & Dairy Focus Asia 2012 return to its original home at the Queen Sirikit National Convention Centre, Bangkok, Thailand.

Since the first event in 2004, this independent technical conference for the pig, poultry and dairy sectors has grown into Asia’s leading technical conference for the livestock sectors with some 90 presentations.

The Keynote Speakers are senior technical managers from Pfizer, DSM, Ceva Animal Health and Hendrix Genetics and the remainder of the program will be presentations of renowned technical experts from well over a dozen different countries.

Once again the event will be jointly organised by Positive Action Publications Ltd from the UK and Neo Exhibition Organizer Co Ltd of Thailand who are the organisers of the ILDEX exhibitions and the co-organisers of VIV Asia.

The organisers are looking forward to Pig, Poultry & Dairy Focus Asia 2012 continuing its tradition of successful technical conferences and expect a high turnout of attendees from more than 30 countries.

The full program was launched at VIV Asia and can be seen at www.positiveaction.co.uk.

26

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NEws Elancoâ&#x20AC;&#x2122;s message for world food retailers Foodâ&#x20AC;&#x2122;s a hot topic on the table right now at Elanco Animal Health offices around the world as the company charts its determined transition from â&#x20AC;&#x2DC;a science and R&D organisation to a food businessâ&#x20AC;&#x2122;.

Elanco World President Jeff Simmons told journalists in Sydney recently of the companyâ&#x20AC;&#x2122;s plans to champion the role of â&#x20AC;&#x2DC;biotechnology and choiceâ&#x20AC;&#x2122; targeting 500 key international decision makers along the food production chain during 2011. â&#x20AC;&#x153;Our focus is going to be on around 500 people along the global food production chain who are instrumental in maintaining market access for all food producers,â&#x20AC;? the Elanco chief told Sydney via live video link from Indiana in the United States. â&#x20AC;&#x153;These people include retailers, regulators, processors and consumer groups all of whom are key players in the world food chain,â&#x20AC;? he said. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re not being adversarial in our approach. Our intent is to be in the boardroom of every major food retailer around the world talking to them about safe, affordable, abundant food. â&#x20AC;&#x153;In a macro economic sense, following the global financial crisis, today thereâ&#x20AC;&#x2122;s a lot more access for technology in food production than there was just two years ago, before the recession. â&#x20AC;&#x153;So now is a time of opportunity in the food business.â&#x20AC;?

Elanco President of US Operations Rob Auckerman was also in Australia for

meetings with food chain partners, pastoral enterprises, retailers and beef and dairy processors.

Jeff Simmons pointed to the growing sense of concern around the world about the shrinking availability of arable land, water and fertiliser and geopolitical instability arising from food shortages and rising prices. â&#x20AC;&#x153;Food is â&#x20AC;&#x2DC;hotâ&#x20AC;&#x2122; right now,â&#x20AC;? he said. â&#x20AC;&#x153;From the Economist to the Wall Street Journal to the Australian Financial Review, the worldâ&#x20AC;&#x2122;s media is very much focused on food security and the challenge of feeding humankind today, not just in the future. â&#x20AC;&#x153;In 50 years, the world population will require 100% more food. It is estimated that 70% of this food must come from efficiency-improving technology. â&#x20AC;&#x153;Developing countries want protein. â&#x20AC;&#x153;China would need 36 million more dairy cows than it has today to supply enough milk protein to increase its desired consumption per person â&#x20AC;&#x201C; they donâ&#x20AC;&#x2122;t have enough land, water and commodities to support what they have. â&#x20AC;&#x153;Elanco is today working with the Chinese government to address these challenges.â&#x20AC;? â&#x20AC;&#x153;Several environmental activist NGOs are actively adopting the message that if we are to feed the growing world population, we most feed it sustainably, minimising humankindâ&#x20AC;&#x2122;s food production impacts on the environment.â&#x20AC;?

Australian journalists listen to Elanco World President by live video link.

Elanco will this month release edition two of a Food Economics and Consumer Choice white paper first delivered at Harvard University in 2008.

This update includes new world research and new macro economic analysis that throws a spotlight on international food consumer attitudes to technology. â&#x20AC;&#x153;Elanco is on a journey to promote the importance of the access to technology and food choice,â&#x20AC;? he said. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re not undertaking this journey to sell Elanco products. â&#x20AC;&#x153;There are four simple words that summarise the mission of our company. These are: â&#x20AC;&#x2DC;Safe, affordable, abundant foodâ&#x20AC;&#x2122;. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve comprehensively addressed the issue of whether or not consumers want technology in food across the world. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve analysed attitudes to food arising from market research studies covering more than 24,000 consumers.

He said that Elancoâ&#x20AC;&#x2122;s platform in working with food retailers internationally was to promote technology and consumer choice to deliver safe, affordable and sustainable food. /LFHQFHG 3DUWQHUV )RU /LFHQFHG 3DUWQHUV )RU

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NEws Act now to feed the world in the future Jeff Simmons’ paper, ‘Technology’s Role in the 21st Century: Making safe, affordable food a global reality’ has been realeased.

Everyone involved in food production in Australia should read it. Go to www.elanco.com/images/Three-Rights_White-Paper.pdf?path=index.

Food and feed shortage has been a subject of discussion for at least a decade but suddenly all the data is looking distinctly threatening – the rise of China and that vast nations’ need for food security and logically feed and ethanol – up to 40% of the US corn crop being diverted from feed to fuel.

More recent developments include sovereign governments either taxing (Argentina) or prohibiting wheat exports (Russia) putting further strains on feed crop availability.

Also climate change, man-made or otherwise and the prolonged Australia drought in a country that in a good year has supplied a significant portion of global wheat requirement.

In Australia we have seen the growing threat to agriculture from methane gas extraction in prime areas of agriculture, taking up some of our most productive land and potentially damaging our artesian water supplies.

The earthquake and subsequent tsunami have in one short moment halted the prospect of further nuclear power generation in a number of key economies

apart from Japan.

What will be the option? The obvious one from both an engineering and environmental point of view is natural gas: where will it come from? Mostly Australia with the result that there will be even more pressure on our agricultural land and artesian water resources.

Mr Simmons, in both his paper and in his video conference did not want to be prescriptive about individual organisations and circumstances in his plea to let science help solve the global feed /food crisis.

The facts are that there are specific circumstances standing in the way of existing and future scientific development that can go a long way to feeding the planet.

We will start with Poultry Digest where we have shared some consumer suspicions of GM technology when applied to feed crop.

Maybe now is the time that we review the benefits and accept that the risks of GM (however small) are worth taking rather than watching people in poorer nations starve, or just as bad,be involved in major conflicts that may emerge over scarce resources if we don’t get this right.

The current levels of conflict in the Middle East are not just about political freedom but the ability to feed oneself on $2 a day in a scenario of rising food costs.

In Australia right now we are witnessing a clash of corporate egos in the retail markets where two giants with up to 70%

of the retail market are battling for market share and perhaps more importantly their CEO’S credibility.

On the one hand Coles in particular is demanding more product from ‘welfare friendly’ production methods like free range, yet they want to reduce their returns to growers in order to gain market share – this has happened with egg production and chicken meat will go the same way.

Woolworths, possibly correctly, fear that in the future Australian farming won’t be able to meet their needs in the domestic market.

New cage broiler production systems developed in Europe can deliver spectacular production gains and by lower floor size and labour input be more cost effective than on floor rearing sheds.

The lowering of disease levels, as well as overall mortality, reduce dependence on antibiotics, which has become yet another strident consumer/retailer demand.

Finally there are our regulators. Time and time again we have seen new products, vaccines and feed additives take months, and even years to reach final registrations when they have been available in international markets with rigorous approval procedures. These delays add to feed costs and could result in risks to animal health through avoidable disease outbreaks.

For a whole of globe situation there needs to be some serious local rethinking: considered and voluntary change by industries that know what they are doing, for the most part, is far better than imposed government solutions made in panic response to deteriorating situations.

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NEws Buy eggs ‘anywhere but Coles’ says AEIA Australians eat their way through 4.3 billion eggs a year, but North Queensland producer, Jeff Ironside, would prefer that we buy them “anywhere but Coles”.

“If your going shopping, shop anywhere but Coles,” said Townsville-based Mr Ironside, who heads the Australian Egg Industry Association (AEIA) and runs a 200,000 bird enterprise with free range and caged hens.

While Coles’ controversial price discount on house brand milk – down to $1 a litre – has sparked a furore in the farm and retail sectors, Mr Ironside said its discounts on free range eggs had probably been even more destructive to farmers.

In November the big retailer cut its house brand free range egg prices 18% from $4.89 to $4 saying it was promoting ethical egg production.

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The move triggered similar copycat price cuts from its competitors.

At the same time caged and barn-laid egg prices also came under pressure and automatically began dropping back to stay competitive.

While Coles has promised to absorb its discounting price policy on free range eggs for the time being, Mr Ironside said farmers were copping the impact of flowon price discounts to other egg lines.

The Australian Egg Corporation said retail prices for major caged egg brands have dropped across the board, although Coles and Woolworths have subsidised their free range price cuts by lifting house brand prices for caged eggs 16 to 42 cents a dozen.

Coles and Woolworths egg sales across the whole category total around 1.3 bilion each year.

“Caged eggs are still selling, but there’s now massive artificial pricing pressure pushing all egg prices down,” Mr Ironside said.

“At the same time stock feed prices are climbing around the world and Australian farmers are trying to pay for recent upgrades to their facilities to comply with new caged housing regulations.”

He said Coles was clearly using predatory pricing tactics to buy customers from Woolworths, and farmers were paying for the campaign.

“There’s nothing sustainable or ethical about what they’re up to at Coles. They’re taking short term profit margin cuts of 3% (about half that of Woolworths) to grow market share.

“Once it’s UK executives have achieved their goal at the expense of farmers’ margins they’ll head back home with their pockets full of Aussie dollars and no cares about the damage they’ve caused us back here.”

AEIA Executive Director, James Kellaway, said egg producers were now “sick to death” of Coles imposing unsustainable prices for their free range eggs and failing to understand its prices didn’t match the economic reality of production costs.

“Coles is also removing customer choice by phasing out its caged egg brand – one of the cheapest lines of eggs on the market. You wonder how that benefits consumers,” Mr Kellaway said.

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NEws Kemin doubles its production capacity in India Kemin has announced an expansion to its manufacturing facility in Gummidipoondi that has the doubled the company’s production capacity and added new technologies to its manufacturing portfolio.

To celebrate this event and 50 years of innovation, Kemin held a technical seminar in Chennai recetnly attended by guests from the animal feed industry.

Mr. RW Nelson, Chairman Kemin Industries, Inc., inaugurated the new manufacturing facility while Professor MS Swaminathan, Member of Parliament and Chairman of MS Swaminathan Research Foundation, expressed his wishes via video message.

The new facility will manufacture KemTrace Organic Trace Minerals for poultry, dairy and aqua as well as provide additional blending capacity and new research and quality assurance facilities.

Altogether, the new facility will have the ability to manufacture 25,000 tons of nutritional ingredients for the growing

animal agriculture industry.

The technical seminar explored the future of animal protein production, focusing on the technical and economic trends.

The program featured Balram Yadav, Managing Director of Godrej Agrovet; John Baker, Head of Asia Food & Agribusiness Research and Advisory for Rabobank International; Dr Clifford Adams, Anozene Nutritional Services; Dr Christopher E Nelson, President of Kemin Industries; B Soundarrajan, Managing Director of Suguna Poultry and Anand Menon, Chief General Manager of KSE Limited.

“Kemin’s commitment to provide molecular solutions to customers has been ratified by the plant expansion. The expanded facility will manufacture among other products organic minerals and enable us to meet the growing demand of our customers,” said KP Philip, President of Kemin AgriFoods India.

“Kemin has been serving the Indian subcontinent with high quality products and superior technical service for over a decade.

“The company first began selling ingredients in 1997 and in 2000, Kemin built a state-of-the-art research facility as well as manufacturing facility in Gumiidipoondi, near Chennai.

“Kemin introduced novel concepts to the industry in South Asia including antioxidants, bio-surfactants, mold inhibitors, active microbials, and enzymes.

“Today, Kemin caters to the needs of the broiler, layer, dairy and aqua industries in South Asia, focusing on animal safety, health and performance.

“With a dedicated team of sales, technical service and marketing staff located in all major regions of South Asia, Kemin is poised to grow and continue to meet the needs of the growing animal production industry, “ Mr Philip concluded.

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NEws KFC founder John y Brown on success at Bangkok Alltech seminar Creating a Superbrand: The 8 Secret Ingredients of Success was the title of an Alltech sponsored seminar held on the evenings of both March 9 and 10 at the JW Marriot Hotel Bangkok.

John Y Brown Jr, father of the Kentucky Fried Chicken Superbrand, recognised by Harvard Business School as one of the top business leaders of the 20th Century, former Governor of Kentucky US, and presidential nominee, delivered an entertaining and informative view on ‘The 8 Secret Ingredients of Success’.

John Y Brown was introduced by Alltech founder Dr Pierce Lyons, himself no stranger to brand building and success having built his company into a global brand in just over 30 years starting with an investment of just $10,000.

“Open your minds, Dr Lyons asked the audience and remember that “Imagination is more important than knowledge.”

So entertaining was John Y Brown that Poultry Digest quickly lost count of the specific eight factors to his success, however the stepping stones were pretty obvious.

Energy and persistence were illustrated by the fact that while studying at law school John Y Brown managed to sell more than $60,000 of encyclopedias, and that’s in 1960’s money!

“Never be afraid of failure,” Govenor Brown warned, and indeed apart from his spectacular success with KFC there have been a number of less successful ventures in his long career.

“Learn to delegate – it leaves you free to do what you need to

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John Y Brown JR speaking at the Alltech seminar. do to drive your business,” he said.

On his attendance at Harvard Business School, his tutors found that they considered that rather than teach him they could just confuse him – “just keep doing what you are doing was the advice”.

In a country where celebrity counts John Y Brown’s marriage to Miss America would have done little harm to his profile in both business and his subsequent political career.

His Governorship of Kentucky has been reported on in a favourable manner – the fact that he achieved election success in his own right without accumulating obligations meant that he was free to select people whom he considered to be the best for the task in hand, usually from the business sector This resulted in an improvement in the state’s economy and his tenure laid foundations for a more stable future for Kentucky.

Without doubt it was an inspirational event listening to this man who had accumulated considerable levels of success in a long career.

None of his advice would have come as a surprise to many in the room but the combination of the numerous ‘keys to success’ was perhaps the take home message of the night.

Rotem releases touch screen controller at VIV Asia 2011 Touch screen poultry shed controllers were certainly ‘flavour of the month’ at VIV Asia 2011.

While others delivered facts, figures and features, Rotem, the well known Israeli manufacturer represented in Australia by Martin Simmons of Brisbane-based OEC, chose an ‘electronically enhanced’ funny man to demo its new touch screen icon-based controller.

Whether the Rotem funny man pinched a couple of channels from the controller to actuate his tie (and sun glasses) can only be the subject of conjecture – his antics certainly drew a crowd.

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NEws Merck and sanofi-aventis to maintain separate businesses in animal health Merck and sanofi- aventis have announced the mutual termination of their agreement to form a new animal health joint venture by combining Merial, the animal health business of sanofi-aventis, with Intervet/Schering-Plough, Merck’s animal health unit.

As a result, each party will keep its current, separate animal health assets and businesses.

Since the initial announcement about the intended combination on March 9, 2010, both companies have worked diligently to create the proposed animal health joint venture, including submitting requests for the required antitrust reviews.

The companies are discontinuing their

agreement primarily because of the increasing complexity of implementing the proposed transaction, both in terms of the nature and extent of the anticipated divestitures and the length of time necessary for the worldwide regulatory review process.

Merck and sanofi-aventis mutually determined that ending their plan is in the best interests of both companies and their respective shareholders, as well as the employees of Merial and Intervet/Schering Plough.

Sanofi-aventis remains strongly committed to its animal health activities, which it will continue to develop under the Merial brand as a growth

platform of its diversified health business.

Merial is one of the world’s leading innovation-driven animal healthcare companies dedicated to research, development, manufacturing and commercialisation of veterinary pharmaceuticals and vaccines, that generated annual sales of US $ 2.6 billion in 2010, the company said.

Merck’s Intervet/Schering-Plough is a global leader in the research, development, manufacturing and sale of veterinary medicines and generated sales of US $ 2.9 billion in 2010.

Merck says it remains firmly committed to animal health and intends to capitalise on Intervet/Schering- Plough’s broad and innovative portfolio going forward.

As a result of termination, both Merial and Intervet/Schering-Plough will continue to operate independently. The termination of the agreement is without penalty to either party.

successful networking event during VIV Asia During the VIV Asia Exhibition in Bangkok, Thailand, Skov, C-lines and Jansen Poultry Equipment organised a very successful networking event.

Shortly after the first day of the VIV Asia fair a well prepared meeting was held in the Landmark Hotel in Bangkok on Wednesday March 9.

A warm welcome by the General Managers of the three participating companies was the kickoff of this successful event.

Next was a short but professional presentation by Aviagen’s Dominic Elfick, International Product Manager, regarding the increasing world population and their need for food, especially in Asia.

“The Asian part of the world already has half the world’s population and their need for food and water will increase rapidly as well as space requirements for agriculture. These resources will become scarce the next decades. Compared to cattle and pigs, poultry is the best solution for the future in order to produce meat, since poultry requires least amount of water, feed and space,” he said.

After this presentation everybody mingled and an elaborate buffet was presented to the attendees. More than 80 people, who during the day were all attending the VIV Asia exhibition, were now networking with each other to enhance new business relationships or to extend current ones.somewhere else.

Together with the VIV Asia exhibition itself, Jansen Poultry Equipment can look back on a successful event with many new leads, which is very promising for the future, the company said.

Dominic Elfick from Aviagen speaking at the networking event.

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NEws China Visions VIV Asia 2011 The ChinaVisions conference and trade dinner held at BITEC VIV Asia 2011 on 9th March 2011, and organised by VIV and eFeedlink gave a valuable insight into a feed and livestock market valued at over $US285 billion.

Chairman for ChinaVisions Mr Gordon Buntland, President of Global Poultry Strategies, Bangkok opened proceedings with some interesting statistics.

“China’s 2010 feed production amounted to 156 million tonnes and the country absorbed approximately 60% of global soya bean exports.

“China is the world’s largest pork producer and third largest broiler and dairy products producer,” Mr Buntland revealed.

Its evolving Feed to Meat sector is profoundly impacted by a multitude of issues, including government agricultural policies, feed mill consolidation, food safety concerns, grain and oil seed shortages, the strategic use of alternative feed materials and an effort to IghamAdYrbk 5:10 PM Page achieve 1/17/08 domestic self sufficiency in supplements,” he said.1 Key considerations raised were the fact that China with 20% of the planet’s population only has access to 6% of its water.

Next Mr Ma Chuang, Vice Secretary General, China Animal Agriculture Association, stated that his country’s goal is to feed the world’s most populous nation with safe, quality and sufficient meat products.”

“Sustainable growth of the Chinese economy overall including

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Above: Gordon Buntland, President of Global Poultry Strategies. Opposite page top: Ma Chuang, Vice Secretary General, China Animal Agricultural Assoc.

Below: Eric J Brooks, Senior Analyst with eFeedlink. the livestock sector has and will continue to contribute to the relief of the global financial crisis,” he said.

“After 30 years of rapid growth, China’s livestock sector is essentially in equilibrium of supply and demand.

Producing and consuming over 40% of meat and egg products in the world, China’s 60kg per capita annual meat consumption is far more than the world average of 40kg pp/pa corresponding to per capita GDP of US$3800, and there are still problems to be tackled, Mr Ma said.

“Specifically, these are, the slow down of consumption growth: environment protection and global warming issues, frequent outbreaks of food safety scandals as well as the difficulties in sustaining development caused by shortage of raw materials and production inefficiency.

“We must be open-mindedly introduce new technologies, new products and new ideas, while improve production efficiency as we develop integrated production models with crop growing and animal husbandry,” he said.

“The year of 2011 is the beginning of the 12th 5 year development plan of China.

“Boosting domestic demand, steering inflation, and restructuring our development model are the priorities and we shall formulate the industrial development strategy accordingly.”

Mr Ma predicted a move toward more poultry production rather than continued increase in pork consumption.

In his country’s aim to increase the size of farms and their levels of safety and efficiency, poultry production offered advantages over pig farming, particularly small scale farms which still dominate pork production in China.

He defined production as being divided into ‘white feather’ more recent genetic types that would be grown on larger integrated operations in the eastern part of the country but also the local ‘yellow feather’ slower growing breeds which would continue to have a place, mostly in smaller scale operations serving the live bird market he suggested.

“China will be a big importer and exporter of poultry product in the next five to 10 years,” Mr Ma concluded.

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NEws The final speaker in the ChinaVisions conference was Eric J Brooks, Senior Analyst with eFeedlink who spoke of the ‘challenges, opportunities and structural change in China’s feed to meat sector.’

“China, a nation that was eating less than 5kg of meat per capita pp/pa in the 60s and 20kg in the early 80s, now consumes 60kg, more than Japan or Korea,” Mr Brooks revealed in opening his address.

“This massive increase in the quantity of meat available to China’s people has brought technological changes at all stages in the feed to meat supply chain but it has also created huge forces of economic restructuring which transformed and in some cases devastated, the way China’s traditional farmers raised their livestock.

“While this growth phase did a spectacular job of raising the quality of China’s meat supply, it did not take it to international standards, and disease outbreaks or contamination of meat with antibiotics and banned substances seem to have increased markedly over this period,” Mr Brooks said.

“Higher stocking densities and the inability of western poultry breeds to adapt to such conditions are key factors in this situation.

“The melamine scandal in China’s dairy industry damaged not only their reputation internationally but actually increased the popularity of imported products which consumers consider to be safer,” Mr Brooks revealed.

“Meat quality and livestock rearing questions always seem to arise out of attempts to minimise production costs, even though the resulting scandals inevitably devastates revenues more than the expenses.

“Overuse of antibiotics and illegal additives usually results from a reluctance to make the necessary investment on more spacious housing or higher quality feed.

“As long as cost considerations alone are involved, the most modern techniques will not be adopted: for example, many organic acidifiers and essential oils work well as substitutes for AGPs and theraputic antibiotics but require lower stocking densities,”Mr Brooks suggested.

“The cost of moving away from mid 20th Century unsustainable practices to modern more natural methods is seen as an expensive cost when it should be perceived as a long term investment in the product’s

quality and the producers’ reputation.

“The fact that food scandals still occor after China has passed the required laws and when foreign partners like Fonterra are present implies a change in China’s agribusiness model that requires more than outside technology and investment.

“It requires a means of enforcing the transfer of technology, livestock and meat processing management which is intended to occur.

“This concept can be seen in the development phase with the introduction of the joint venture between Singapore Food Industries, Jilin Province livestock producers and government officials from both countries.

“Separated by both special laws and geographic barriers from the rest of China, government officials including veterinary experts will be working to ensure that export-ready laws and standards are enforced across all stages of production from feed to meat,” Mr Brooks explained.

“The reason for this new step is clear, China has gone beyond the point where simply adding more technology of input will automatically raise meat production.

Consumers, both within China and importers around the world are demanding that its food is as reputable as it is prolific.

“So the next ten years will see Chinese agribusiness confront its greatest challenge yet and that is, changing its mindset,” Mr Brooks concluded.

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NEws 2011 Australian Poultry science symposium The 2011 Australian Poultry Science Symposium held at the Camperdown Campus, University of Sydney from February 14 -16 followed a well proven format but broke new ground in a number of aspects.

Firstly Dr Aaron Cowieson, the new Director of the Poultry Research Foundation represents a generational change that is moving through the entire Australian poultry industry.

Another novel aspect of Dr Cowieson’s paper on ‘Phytate and the Themodynamics of Water’ was that much of the research in its content was provided by his brother, N P Cowieson from the Australian Synchroton organisation located in Melbourne.

Rebecca Forder from the University of Adelaide, who was but a few years ago attending the barbeque held on the first day to introduce post graduate students, is now presenting the results of her work in the main sessions of the APSS. ‘Quantitive analyses of genes associated with mucin production and host inflammatory response of broiler chickens with induced necrotic enteritis’ was her topic in the ‘Management of Bird Health Through Good Nutrition’ session on February 14.

Other recent post graduates who have completed key research include Lauren Edwards and Sonja Laine, both from the

University of Melbourne who presented papers in the ‘Opportunities Arising from Welfare Issues’ session on February 15.

Their papers respectively were ‘The relationship between shed cleanliness and hen productivity’ and ‘Individual variation in how hens interact with a dust substrate’.

Another speaker from the University of Melbourne in the same session was Joanna Engel, whose presentation, ‘“Further investigation of non-invasive measures of stress in laying hens’, was not only informative, it won for her the CRC sponsored award for ‘Best oral presentation by a post graduate student at the APSS’.

Work like this by newly qualified scientists is particularly relevant to the grass roots of the industry and helps in addressing consumer and the resulting retailer concerns about hen welfare.

Definitely a first were the papers delivered by Brazilian scientist Sebastian Borges from University of Tuito do Paran (UTP) Brazil, firstly ‘Use of electrolytes for birds – the practice and theory’, followed by ‘Highlights of recent research from UTP, Brazil’.

These papers, coming from a researcher in one of the largest (if not actually the biggest) chicken meat industry in the world, were highly informative and delivered in Portuguese!

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words were instantly and smoothly translated

by Dr Alex Chaves from the Faculty of Veterinary Science at University of Sydney.

Given the size and scope of Brazil’s chicken industry hopefully there may be more work for Dr Chaves at future symposia!

APSS has long held a reputation for bringing leading scientists from all over the world to the event.

Edwin Moran from Auburn University USA was the first keynote speaker on Feb 14 with his paper ‘Crude protein requirement and the maintenance of the intestine’.

Other distinguished international contributors in the ‘Management of Bird Health Through Good Nutrition’ were Dr Rosalina Angel from the University of Maryland USA who spoke on ‘Calcium and phosphorus requirements in broilers and laying hens’.

She was followed by Dr Mario Penzr. who is a world-renowned poultry nutritionist and is currently Global Poultry

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NEws Director for Provimi, based in Brazil. His paper was, ‘Challenges facing the global poultry industry until 2020’.

In the well attended ‘Opportunities arising from welfare issues’ the keynote speaker was Dr Avigdor Cahaner, Professor of Quantitative Genetics and Breeding at the Faculty of Agriculture, Hebrew University of Jerusalem.

His subjects were ‘The relevance of rapid growth in broilers to management and genetic aspects of Ascites Syndrome’ and in the ‘Coping with Heat Stress’ session on February 16, ‘Genetic approaches to reducing heat stress susceptibility in broilers’.

The second day of the event commenced with the AdisseoBEC sponsored industry breakfast.

Chairman for the breakfast was Dr Mingan Choct from the Poultry CRC and key speakers were Dr Kevin Liu, Adisseo Vice President Tech & Business Development Manger and Dr Olnood Chen Guang, Adisseo Pacific Technical Manager. Both speakers at this event also presented papers in the symposium itself.

A man with much practical industry experience is Dominick Elfick from Aviagen International, Asia Pacific. His paper, ‘Selecting for sustainability’ delivered a very detailed insight into the work undertaken by our suppliers of genetics to ensure that the industry can supply future poultry requirements consistent with community expectations.

Dr Greg Parkinson, in his paper delivered on February 15, ‘Alternative genetics to improve egg layer effeciency, gave an insight into the path that the layer industry has taken to deliver birds that thrive and survive in a commercial environment.

Later that day at the Syposium Dinner held at the Harbour View Terrace, Taronga Zoo, Dr Parkinson was presented with the Australian Poultry Award by Dr Juliet Roberts on behalf of the Australian Branch of the World’s Poultry Science Association.

Dr Greg Parkinson graduated from Latrobe University with a Bachelor of Agricultural Science (Honours) in 1978 and initially was employed by Golden Poultry Pty Ltd and Hutmill Stockfeeds. In 1980 he returned to Latrobe University to undertake PhD studies on Vitamin D and mineral metabolism.

In 1983 Greg was recruited by then Victorian Department of Agriculture as a Poultry Extension Officer based in Bendigo. In 1987 Greg was relocated to the Veterinary Research Institute, Parkville, and then the Victorian Institute of Animal Science, Attwood. The resources available to poultry were markedly reduced and consequently Greg established a consultancy business, Livorno Consulting (Leghorn Consulting) in 2008.

Recently he has advisory roles with the Australian Egg Industry Corporations Scientific Consultative Committee and the Scientific Advisory Committee supporting the Poultry Cooperative Research Centre. Greg Parkinson has been the Secretary and currently is President of the Victorian Branch of the WPSA. The APSS 2011 was closed by Dr Roberts on February 16 prior to the APVA meeting that followed the symposium.

Dr Roberts thanked participants, the tireless Jo-Ann Geist and her team at Sydney University who put in the organisational effort and finally sponsors of the event itself.

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NEws All the action and people at the trade display VIV Asia 2011

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7 1. Steve Colla and Steve Davis from Agricultural Automation. 2. Peter Mathews from AAS and Stephen Cadwallader from Big Dutchman.

3. Rider Perez from Golden Coin Group. 4. Bernd Meerpohl from Big Dutchman and Frank Pace from Pace Farms. 5. Mike Bodington from Asian Agribiz Recruitment. 6. Fred Schwenke and Darryl Meaney from Pfizer Animal Health. 7. Paul Morpeth, Dr Pearse Lyons and Mark Lyons from Alltech.

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PRODUCT NEWS Specialist telehandler released for poultry and pig industries The latest addition to the JCB telehandler family in Australia, the 527-58 telehandler, is set to capture strong interest among poultry, pig and other intensive industries, according to Greg Sealey, National Telehandler Manager for Australian distributor, JCB Construction Equipment Australia.

“The new JCB telehandler has just started to arrive in the country and the most striking aspect that will excite operators for shed and other similar work is that, despite its extremely compact design, the 527-58 has the look and feel of its bigger brothers,” Mr Sealey said.

“JCB has incorporated a lot of the features of its bigger machines into this small unit, which makes it ideal for shed and other confined environments,’’ he said.

“The new unit will particularly help overcome machine height and overheating problems that can occur in poultry and pig sheds.

“It has a lower height, the engine is now on the side like with the bigger models, instead of at the rear, and it has a heavy duty cooling pack, wide core radiator and hydraulic reversing fan similar to the bigger units. There’s also a heavy-duty, tropical air cooling system in the cab.’’

The most compact JCB telehandler in its side-engined range, the 527-58 is just two metres wide and 2m high, which allows excellent manoeuvrability in restricted working areas.

“This new telehandler will be particularly suitable for shed cleanouts with its big bucket attachment, where, in some cases, operators are constantly on long runs of up to 500m, loading into

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POULTRY DIGEST, February/March 2011

high-sided trucks,’’ Mr Sealey said.

“The machine has a maximum lifting capacity of 2.7 tonnes, with a lift height of 5.8m. Even with a full 3m forward reach, the JCB 527-58 can still handle a useful 1.25t, offering the performance of larger telescopic handlers.

“The new compact telehandler is powered by JCB’s 100 horsepower (74 kilowatt) Dieselmax engine, adding an extra 25hp (19kW) compared to previous units.

“It drives through a highly efficient hydrostatic transmission, which provides excellent control, high tractive effort and an increased travel speed from 30 kilometres per hour to 40km/hr.

“The radiator, engine and driveline also are easy to access for daily checks and scheduled maintenance.

“The hydraulics with the JCB 527-58 deliver up to 126 litres per minute of flow, enough to power a variety of attachments.

“The JCB telehandler ‘Q-fit’ carriage is used with the machine, allowing the use of a wide range of buckets and powered attachments to maximise versatility and productivity.

“The ‘Q-fit’ also helps operators avoid having to purchase a complete new range of attachments when they are replacing an existing machine. The 527-58 features the same cab as on the bigger JCB models, with a recessed door handle and hinges to achieve the narrowest dimensions.

“Riding on 50-centimetre (20-inch) radial tyres, the cab is mounted deep on the chassis to help achieve the low 2m overhead clearance height.

“While it is externally compact, the JCB 527-58 telehandler also benefits from generous steering lock angles, optimum wheelbase, multimode steering and excellent visibility, which all contribute to its superb manoeuvrability,” Mr Sealey concluded.

Top: The new JCB 527-58 telehandler has a maximum lifting capacity of 2.7 tonnes, with a lift height of 5.8 metres.

PDFebMarch2011:PDFEBMAR09 1/04/11 6:46 PM Page 41

PRODUCT NEWS Biomin Biotronic Top 3 international launch at VIV Asia 2011 Dr Renata Urbaityte, Biomin’s Technical Manager and Mark Olley, Biomin’s Manager of Australian operations, were at the VIV Asia 2011 to introduce the company’s new natural growth promoter Biotronic Top 3.

“Biotronic Top 3 differentiates itself via a three way mode of action to maximise the synergistic effects of the ingredients,” Dr Urbaityte explained.

“Firstly the inclusion of organic acids then a phytochemical aspect, cinnamaldehyde, that acts with the organic acids to reduce the microbial burden in livestock’s gastrointestinal tract. The third and most innovative component is the Biomin Perforizer.

“Cinnamaldehyde plays an essential role in cell division reducing the proliferation of potentially harmful bacteria.

“The Biomin Perforizer, is a unique substance that facilitates the entry of organic acids and the phytochemical by permeating the outer membrane of Gram-negative bacteria: the enhanced antimicrobial effect

Mark Olley, Biomin’s Manager Australia and Dr Renata Urbaityte, Biomin’s Technical Manager on the Biomin stand at the recent VIV Asia 2011.

severely inhibits the growth of pathogenic bacteria,” she said.

“The active substances are on a Sequential Release Medium (carrier), which ensures a gradual release of active ingredients in feed and the gastrointestinal tract.

This is a key feature of the Biotronic range of products,” Dr Urbaityte stated.

“The net result is improved weight gains and feed conversion efficiency. Our most recent broiler trial in Brazil confirmed

E MUSCL

a 4% weight gain and 3% FCR improvement in 42 day birds, when compared to a 150ppm zinc bacitracin positive control,” Mark Olley said.

“The Biomin Perforizer is an exciting development in the Biotronic range. With this patent pending technology we see great potential for Biotronic Top3 as the poultry industry seeks to respond to requirements for safe and healthy animal protein production” he concluded.

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PDFebMarch2011:PDFEBMAR09 1/04/11 6:46 PM Page 42

PRODUCT NEWS New generation of touch screen shed controllers from SKOV On display at the SKOV stand at VIV ASIA 2011 was the new DOL 539 climate and production computer that features a large graphic touch screen enabling navigation in the programs via icons on the screen.

“The menus are simple and logically designed including optional choice of personal shortcuts on the front page.

“Functions used daily are thus at the top level in the menu structure,” said Thomas O Hansen, Managing Director, SKOV Asia Ltd. “The software and hardware of the DOL 539 climate computer are built on a modular principle so that the producer’s actual requirement is always covered through the optimum composition with due regard to climatic conditions and production,” Mr Hansen said.

“The DOL 539 production module can handle all the basic functions needed in connection with poultry production.

“The weighing function for broilers presents data concerning gain and deviation in relation to the average weight and the current weight can be compared with reference data.”

The DOL539 also provides the possibility of mixing four feed components and the mixing of feed is based on an advanced feed program that also registers the quantity of feed consumed,” Mr Hansen explained.

“Also the DOL 539 stores all data for seven days and our ‘FarmOnline’ management program is used for overview and analysis of historic data to which the DOL 539 has direct access through a built in

Thomas O Hansen, MD Skov Asia Ltd with the new DOL 539 with touch screen.

LAN module.

“The FarmOnline program now has two new modules, a broiler model that provides the producer with an overview of current production data and a program manager that controls and checks settings in climate and production controls at one or more farms.

“In poultry production worldwide it is crucial that the producer daily monitors many key figures in order to ensure optimum productivity.

“It is important that gain and consumption key figures are compared with expected figures, and that action is taken concerning any deviations as productivity and the welfare of birds are very dependent on any deviations being handled as quickly

as possible,” Mr Hansen said.

“Central values such as FCR and production efficiency factor (PEF) are shown in a central display with staus indicated by different colours.

“The actual values are continually compared with expected references and former batches.

“The product differs from competing products by providing an easily comprehensible overview of a large number of important key figures for broiler production.

“We have made the entire screen display dynamic, and it is continually adapted to actual production, so that is is possible to go back in time and analyse any deviations and compare with former batches in the same dynamic way.”

Santrev expanding overseas and in Australia The Santrev team turned up in force at the VIV Asia 2011 event – Santrev has interests in Asia including production facilities in China and is involved in numerous construction projects in other markets as well as Australia.

Apart from being involved in poultry shed projects overseas the company supports an orphanage in China and other beneficial social projects Recently Santrev has released a DVD outlining the company’s capabilities and potential to improve productivity of growers.

Call Santrev 1300 815 888 or email enquiries@santrevpoultry.com to get a copy

42

The Santrev team at VIV Asia 2011. (LtoR) Milly Li, Angus Baker, Michael Trevanion, Luke Trevanion, Tim Trevanion, Garry Sanday, Chris Bishop and Richard Sanday.

POULTRY DIGEST, February/March 2011

PDFebMarch2011:PDFEBMAR09 1/04/11 6:46 PM Page 43

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