Pork Journal May/June 2014

porkjournal www.primarymedia.com.au

May/June 2014

Pan Pacific Pork Expo 2014 exceeds expectations

Combining stockfeed and genetics for maximum performance

Murray Valley Pork announces partnership with Manu Feildel

Chris Richards & Associates 2014 Partnership Program

PrintPost Approved PP10003090 ISSN 1032 3759

DON’T DRIVE SALMONELLA ONTO YOUR FARM!

®

Virkon S OFTEN IMITATED - NEVER EQUALLED DuPont Virkon®S independently proven highly effective against over 10 Salmonella strains including S. typhimurium, S. enteritidis and Lienert Australia are the sole Australian Distributors of Antec Products.

S. hadar For more information contact: Lienert Australia Pty Ltd 1 Gartrel Street, Roseworthy SA 5371 NSW Office: Ph: (08) 8524 8150 Durham Street, Forbes MSW 2871 Fax: (08) 8524 8001 Email: admin@lienerts.com.au Tel: (02) 6851 6200 Web: www.lienerts.com.au Fax: (02) 6851 6233

When feeding � itcomes   to    �your   livestock,   �� Efficiency Profit �  � = �   Lienert Australia �    has  a team  of  qualified � and  experienced � Nutritionists   delivering  an  excellent �nutritional  service  � designed  to  help  you, ��look �after  this  vitally �important  aspect  of  production.  package � Nutritionists         bring     innovation        &� experience �    to:   Our Formulation   • Feed   breakdown  � • Ingredient usage feed  &raw � material  purchasing     • Pelleted advise programs  and  expected  �performance   • Feeding   • On� farm consultation

�   Australia       Lienert

• Delivers �on  farm   • Provides feed  ingredients,  additives, �supplements �&Premixes � � • Offers � vaccines  & husbandry � products � 

Supporting        the    Livestock �      �Indusustry       �   for  40 �years 

further  information  on our  Nutritional  services  � & Product  Information  For  1800  649  231  telephone � � �   � �   Lienert Australia, 1 Gartrell Street Roseworthy SA 5371

porkjournal www.primarymedia.com.au

May/June 2014

EDITOR:

EDITORIAL & DESIGN

JOURNALIST/PHOTOGRAPHER PRODUCTION EDITOR

Peter Bedwell Alex Bedwell

Rosemary Embery

GRAPHIC DESIGNER

Alex Bedwell

ADVERTISING ADVERTISING SALES Peter Bedwell Phone: (02) 4323 0005 Mob: 0419 235 288 Email: primarymedia@bigpond.com Rates are available at www.primarymedia.com.au

Manu Feildel in partnership with Murray Valley Pork

SUBSCRIPTIONS FEATURES

Page 8: Combining stockfeed and genetics for maximum performance At a day long seminar held on May 7, 2014, Rivalea invited fellow pig producers to its feedmill and pig growing and processing site at Corowa in NSW to showcase reasons why pig producers would be interested in using Rivalea’s Primegro genetics and stockfeed in their own operations.

NEWS Page 4: PORKSTARS power on at the Bentley Restaurant and Bar Page 6: Pan Pacific Pork Expo exceeds expectations Page 13: Murray Valley Pork announces partnership with Manu Feildel Page 14: Chris Richards & Associates 2014 Partnership Program Page 18: Australian Pork hits the books in school curriculum Page 20: Paul Pattison retires from Rivalea Page 21: Alltech and Lienert Australia join forces to promote the Pig On-Farm Advanatge Program Page 22: Pan Pacific Pork Exp Trade Show

AUSTRALIA One Year - $55.00* NEW ZEALAND One Year - NZ$80 OTHER COUNTRIES One Year: Airmail - $A90 Please send payment in Australian dollars.

Send payment and full details to: 22 George Street, East Gosford NSW, 2250 *Australian subscription rate includes GST

ENQUIRIES OFFICE ADDRESS: 22 George Street, East Gosford NSW, 2250 Phone: (02) 4323 0005 Mob: 0419 235 288 Production: 0409 944 472 Email: primarymedia@bigpond.com Pork Journal consists of a bi-monthly management magazine and an annual industry review, The Pig Industry Yearbook.

Published by C D Supplies Pty Ltd trading as Primary Media (ACN 091 560 557) All material copyright (editorial and advertisements) and may not be reproduced without the written consent of the publishers. Whilst every care is taken to ensure the accuracy of the contents of PORK JOURNAL, the publishers do not accept any responsibility or liability for the material herein.

3

NEWS PORKSTARS power on at the Bentley Restaurant & Bar Now in its ninth year of operation, the APL sponsored PORKSTAR initiative powers on, most recently at the highly regarded Bentley Restaurant & Bar, now located on the ground floor of the Radisson Blu luxury hotel in O’Connell Street in the Sydney CBD. On June 2, 2014 a fair number of the food and restaurant trade were delighted to come along on a Monday night for the chance to sample some of the most innovative pork based dishes available anywhere.

The canapes included: Crisp Pork Skin with Chorizo, Crisp Pork Skin with Prawn, Ham and Parmesan Crisp and Black Pudding with Scallop.

The Entrée was Cured Pork Cheek with Kingfish, Cucumber and Apple.

The Main was Pork Belly with Macadamia Milk and Wattle Crumbs and Rhubarb and Dessert was Aerated Chocolate with Pumpkin & Bacon Ice Cream and Buttermilk.

PORKSTAR Grand Master Mitch Edwards welcomed the truly greats of innovative cooking like Margaret Fulton, Janni Kyritsis and Lauren Murdoch as well as a number of newcomers who continue to open great restaurants in our big cities and regional centres.

Brent Savage, a co-founder of the now famous ‘Bentley’ and his team, weaved their magic which was well appreciated as was the Mudgee grown Skimstone wines, a 2013 Rose served with the canapés, 2012 Sangiovese with entrée, 2012 Barbera with main and rounded off with a 2012 Shiraz Cabernet for dessert.

Beer lovers were well content with James Squire crafted beers.

So everyone had a good time at a world glass restaurant and bar but how does this help the pork industry?

Well it does that by showing how the very best dishes prepared by today’s top chefs can benefit from pork as the founding element.

What consumers try in an expensive eatery they will be tempted to try at home and they will be aided by recipes published in the many food magazines and shown on television and internet media.

Apart from Pork Journal there were many food journalists in attendance at Bentley including

4

two senior journalists from Feast, the successful SBS created food magazine that every month features recipes from great Australian and international food celebrities.

The influence of food media is vital to consumer behaviour and the money spent by the two big retailers using celebrity chefs backs this up.

Rob Cumine, Coles Farming Manager speaking at a recently held conference for the Poultry and Feed Industry held on the Gold Coast in late May, revealed that according to his company’s detailed research, pork has in fact emerged as a leading food favourite.

Rob revealed that the leading impulse purchase at their stores in recent months (that is an item other than an item or items the buyer entered the store with intention to buy) was a pork chop!

We, the industry can praise the benefits of pork endlessly, but when a great chef presents a diner with a creative pork dish or a consumer sees an inventive recipe in their favourite magazine, or on any one of numerous cooking shows, then that is the strongest influence of all.

3

1

2

4

1. Top left: Bentley co-owner Brent Savage with Mitch Edwards, PORKSTAR host. 2. One of the greats of innovative cooking, Margaret Fulton. 3. Magic happening with pork in the kitchen. 4. Another great, Lauren Murdoch.

MORE OPTIONS TO BREATHE EASY.

No matter what challenge you face with Mycoplasma pneumonia, RespiSure ® gives you more program options for protection of your herd.

RespiSure® One single shot (2 mL)

RespiSure® two shots (2 mL)

1 day old or 1 week old or 3 weeks

1 week old and 3 weeks

© 2013 Zoetis Inc. All rights reserved. Zoetis Australia Pty Ltd 38–42 Wharf Road, West Ryde, NSW, 2114. www.zoetis.com.au AM73620 03/13 PAL0858

NEWS Pan Pacifc Pork Expo 2014 exceeds expectations The 2014 Pan Pacific Expo held at the Gold Coast Convention Centre on May 21 and 22, according to opinions expressed within earshot of Pork Journal, exceeded the expectations of both growers, other visitors and industry exhibitors.

One exhibitor, a first timer at PPPE said the reaction, “was positive from the first opening of the trade hall and we were flat out busy with inquiries for the entire duration of the event”.

In an industry whose numbers have dwindled in recent times, an attendance of 580 and a full trade hall epitomised the atmosphere of optimism and determination to keep going.

Whatever brand of politics you support (or ignore) the presence of Barnaby Joyce, the Federal Minister for Agriculture and his well briefed address in officially opening the event was welcome.

Particularly interesting were the papers presented in the conference sessions. All were recorded and are available on the APL website and this is the link. australianpork.com.au/about-us/ calendar-of-events/pan-pacificpork-expo/plenary-and-concurrentpresentations-2014/ On the opening day in the first session ‘Where is human nutrition heading and what does it mean for meat eating?’ Professor Neil Mann (RMIT University) presented a keynote paper ‘Meat in the human diet: a health risk or nutrition necessity?’

Dr Mann traced the stages of food consumption changes over the last four million years from animal foods for the greatest part of that period to agriculture and grains (10,000 years ago) to processed foods and latterly fast foods: conclusion the last 200 years, or so, have not been that beneficial for human health!

Professor Robert van Barneveld (Barneveld Nutrition) was once again at his current favourite topic –‘Human food waste – Why we must use it’ (he’s right by the way!)

In the Second Plenary session, ‘Australian pork –future challenges and opportunities’ Dr Darryl D’Souza, APL’s GM of research & innovation introduced Angela Coliver, an

6

educational consultant and Ben Stockwin CEO of Primary Industries Education to describe a program funded by APL. “Students of today will be the decision-makers of the future and it is vitally important that we empower them to learn about their food futures, the environment in which food is grown and produced, and ways food is processed and prepared for eating,” Ms Coliver explained.

“Australian Pork Limited has developed three Food Production Education Resources aligned to the new Australian curriculum in Technologies, Science and Geography.

“The units contain activities aiming to educate students and the wider school community on the following: • Systems of care used by farmers for pigs that are grown, raised and processed for food and how farmers manage these systems; • Sustainable resource management practices in food and fibre production; and • Food production (pork) in managed systems and how these systems are becoming more sustainable.

“The resources have been successfully trialled in more than 20 schools across Australia and are already starting to have a real impact,” she stated.

To see more on this interesting innovation including videos of students participating in this important learning exercise go to: australianpork.com.au/ libraryresources/education-toolkit.

Next session Chairman Mark McLean, who runs Riverland Enterprises in SA, introduced Tim Kingma from the Gunpork Joint Venture, who described life and challenges on a small to now medium sized pig farm. One of Tim’s key initiatives has been to, with others, develop a feed mill to supply his and other livestock enterprises in his locality.

Kenton Shaw, Farming Manager of Rivalea Enterprises, then described the rewards and very real challenges facing a large pig rearing enterprise in 21st Century Australia.

These include lack of competitiveness caused by higher wage costs and ever more fierce competition for grain, particularly in view of the increasing middle class Asian appetite for bread and other foods that drive up cereal grain prices.

“We need to be able to grow a bigger pig of around 130kg, which is way above what retailers demand,” he said.

“An increasingly large proportion of our redevelopment budget goes to address animal welfare issues and recently huge rises in energy costs are particularly significant to our feed mill operations,” he said.

Andrew Spencer, CEO of APL, addressed future challenges and opportunities and was optimistic in his outlook.

“Domestic consumption trends are improving and consumers have responded well to animal welfare issue like removal of sow stalls in the majority of the industry,” he said.

He was also optimistic about opportunities in China given our clean green and safe reputation as producers.

Greg Mills, winner of the Ron

1

2

NEWS Collins Memorial Travel Award in 2012 reported on his research, mostly conducted in North America on ‘Increasing Social License to Operate’.

One of his conclusions was that US farmers in intensive livestock industries were willing to open their farms to visitors and were assiduous in promoting their farms in local media.

As in previous PPPE events, Wayne Bradshaw from Jefo along with Ben Collins, Collins Media and John Coward, APL Director and PPPE organiser, presented the Ron Collins Travel Award for a young researcher to go overseas and examine trends relevant to Australian production.

The winner for 2014 is Emalyn Loudon, now Technical Services Manager at Westpork WA. She will travel to Europe to look at animal welfare benchmarking.

Then the Federal Minister for Agriculture officially opened the 2014 PPPE before a move to the exhibitors hall for welcome drinks and canapés.

There was plenty of new products to see and ideas to talk about in the trade hall. The award for best stand went to to PPPE first timer Martin Liese, head of Skiold and Vacmill Solutions who enjoyed the event and acquired lots of interest for his Danish disc mills and systems.

The following day of concurrent conference sessions covered specific interests in 3 sessions.

Session 1 was ‘Sow Housing’, Session 2 was ‘Enhancing eating qualiy of pork’, and Session 3, ‘Making more from manure’.

Janine Price, APL Manager for Environment and Climate Change, started off Session 3 with a description of the ‘National Manure Management Program’ followed by Dr Stephen Batstone from the University of Queensland who spoke about the uses of Biogas and also from Uni Qld Dr Damien Batstone talked about his research on nutrient extraction.

All the papers delivered are available on the APL website.

Not since the heady days of Malaysian exports, a 60 cent Australian $ and no US imports has the mood been so upbeat at PPPE. We are certainly a different industry to that of 14 years ago but new strengths and opportunities have emerged.

1. Federal Agriculture Minister Barnaby Joyce. 2. Greg Mills reported on his research. 3. LtoR: APL Director John Coward, Ben Collins, Emalyn Loudon and Wayne Bradshaw, Jefo. 4. LtoR: APL CEO Andrew Spencer, Rivalea’s Kenton Shaw, Tim Kingma from Gunpork and Mark McLean, Riverland Enterprises. 5. APL’s Daryl D’Souza,educational consultant Angela Coliver and Ben Stockwin, CEO of Primary Industries Education. 6. Janine Price from APL. 7. Leading academic Professor Neil Mann.

3

4

5

6

7

7

Matt Tull at Rivalea, Australia’s largest pig rearing enterprise at Corowa in NSW

Combining stockfeed and genetics for maximum performance

By PETER BEDWELL

A

t a day long seminar held on May 7, 2014, Rivalea invited fellow pig producers to Rivalea’s feedmill and pig growing and processing site at Corowa in NSW to showcase reasons why pig producers would be interested in using Rivalea’s Primegro genetics and stockfeed in their own operations.

Primegro Business Manager Matt Tull and General Manager Research and Innovation and Company Geneticist Dr Brian Luxford, outlined the aims and advantages of combining Rivalea

8

stockfeed and Primegro genetics to a group of existing and potential customers.

The day started with a visit to the Rivalea processing facility where the effect of good commercial genetics on carcass quality was demonstrated.

Rivalea’s Meats Research Technician Amy Lealiifano ran a practical demonstration of the meat quality traits recorded and incorporated back into the Primegro Genetics Improvement Program to ensure pork produced from Primegro Genetics always exceeds customer expectations.

Pork Journal previously ran a story on Primegro and its new boar facility at Bendigo Victoria in its May/June 2013 edition.

Go to: issuu.primarymedia/docs/ pjmayjune2013web or go to our website at www.primarymedia.com, then to latest issues, then scroll down to ‘click here for our full library’ and select the PJ May/June 2013.

Matt Tull introduced the seminar session on Primegro that he stated were genetic lines developed over a thirty-year period of the Rivalea Genetic Improvement Program.

“We began the supply of our

genetics to external customers in 2008 and have progressively expanded the business to where it is today,” Matt said.

“The genetics program focuses on feed efficiency, lean growth, carcase quality and maternal performance,” he said “and because Rivalea is also a pork producer, Primegro Genetics are selected to satisfy not only the Australian conditions, but the needs of Australian pork producers.”

As Australia’s largest pig rearing enterprise, Rivalea and its experienced staff have amassed considerable experience in both pig genetics and optimal animal nutrition.

In describing the maternal Primegro genetics lines, which consist of Large White and Landrace base, Matt outlined the desirable traits their breeding programs worked towards, in both sows and piglets.

“For sows we look for longevity, good litter size, optimal 21 day litter weight and numbers of piglets weaned per sow”.

“Desirable piglet traits we work towards include the individual piglet birth weight, teat number, pre-wean survival as well as lifetime survival,

w

Design Consultation Shed Construction Pig Production Equipment Mundigo offer a complete service from design conception to the finished building, ready to use, anywhere in Australia.

We draw detailed shed plans for owner-builders, supply pre-fabricated steel-framed buildings to your specs, and provide all internals, ventilation and feeding equipment to complete the job.

Mundigo specialise in supplying made-to-order farrowing crates, feeder stalls and steel penning for new sheds and renovations at very competitive prices.

Contact Mike Andersen for assistance with your building or equipment supply requirements.

Feed costs too high?

This is just one of the challenges that Danisco Animal Nutrition can help you solve.

When the pressure's on, turn to us. As leaders in delivering the greatest value from Axtra XB, Avizyme, Porzyme and Phyzyme XP feed enzymes and Betafin feed betaine, we are able to offer both the ingredients and expert knowledge to help keep your feed costs to a minimum.

Danisco Animal Nutrition - more profit from lower feed costs

To find out more please contact your local distributor Feedworks, Australia mal.mottram@feedworks.com.au Tel: 03 5429 2411 david.cadogan@feedworks.com.au www.feedworks.com.au

Danisco Animal Nutrition www.danisco.com/animalnutrition

9

v

lifetime average daily weight gain, finisher body fat, individual feed efficiency, eye muscle depth and finally K88 E. Coli resistance,” he said.

“Our supply offering to producers includes a full maternal terminal package and we specialise in helping our clients to move to internal multiplication of replacement females to avoid the significant health risks associated with live animal introductions. We can also supply terminal packages only,” Matt concluded.

Next, Dr Brian Luxford gave more details on selection for birth weight and direct selection for pre-weaning survival.

“Selection for 21 day litter weight and for K88 E.Coli resistance were critical aspects of their breeding strategy,” he said.

Expanding on K88 E.Coli resistance Dr Luxford pointed out that, “the resistance gene prevents the E.Coli from attaching to the intestinal wall”.

“The K88 resistant gene is recessive so you need two copies of the gene to be effective. Therefore, the gene is being fixed in all of our lines (100%R) to protect all commercially produced pigs,” he said.

Dr Cherie Collins, Research and Development Manager at Rivalea, spoke at the seminar session, outlining the overall operations of the company.

The primary role of her department she said “was to initiate, operate and deliver leading research programs to improve Rivalea’s profitability and operation of sustainable production systems”.

“Critical research platforms include health, nutrition, growth and physiology, reproduction, genetics, meat science and finally new product development,” she said.

Revealing details of diet specifications at Rivalea, Cherie spoke about their specialised starter diets designed to maximise survival post weaning, involving multiple changes in nutrient specifications, ingredient composition and the use of additives.

“Mortality in the first 10 days post weaning halved with the introduction of our new diet formulation,” she revealed.

Cherie then spoke about research conducted on Isoleucine requirement from 5-8 weeks of age and resulting average daily gain.

“We continually evaluate current and emerging feed additives for improving growth and survival,” she said.

“Rivalea diets are formulated to maximise performance and survival of Rivalea’s Primegro Genotype,” Cherie concluded.

Chris Brewster, Rivalea’s Commercial Nutritionist, a man with more than 25 years’ experience in the w

10

1

2 4

3 1. LtoR: Matt Tull, Primegro Genetics, Alexandra McCorquodale, Marketing and Geroge Wilkes, National Sales Manager, Stockfeed. 2. State of the art control system moniotrs multiple batches in the mill. 3. Dr Brian Luxford.

4. Old familiar exterior of Rivalea feed mill but now modernised inside.

“Commitment. It’s what we do.”

It’s what we do that makes it more profitable.

As a pig producer, you know that hard work and care for the farm today will ensure that it will be there for tomorrow.

You also know that a helping hand can make it more profitable.

Alltech has been working with pig producers for over 30 years; understanding the farm, offering advice, and making a difference.

For over 40 years, Lienert Australia has built a strong reputation as a supplier of quality products and services to the Australian pig industry.

Alltech and Lienert Australia are now working together with local pig producers to ensure their feed produces the best results.

The Alltech Pig On-farm Advantage programs have been designed to maximise the farm’s potential. The range includes: Sow Advantage • Weaner Advantage • Finisher Advantage Alltech’s On-farm Advantage range is sold exclusively through Lienert Australia.

It is available in 25 kg bags and is added to your existing feed.

To find out more contact Lienert Australia on: 1800 649 231

Alltech.com

AlltechAP

@AlltechAP

Design • Engineering • Fabrication

SHELTERS

8, 10, 12, 13 & 15M Clearspan Configured to suit your requirements

FEEDERS

2 – 8 tonne storage capcity Ideal for non-powered sites

LOAD OUT FACILITIES

Ramps, round yards, shelters, yards

SILOS

4 – 70 tonne

STRUCTURAL ENGINEERING

Ph: 08 8531 2700 Fax: 08 8531 2711 185 Thomas Street, Murray Bridge SA 5253

Email: sales@jacksonsaustralia.com Website: www.jacksonsaustralia.com

11

v

feed industry, addressed visitors by stressing key benefits of using Rivalea’s services. ”Because Rivalea generates large volumes of feed, our purchasing power for raw materials and flexibility with grain and protein meal contracts delivers competitive pricing for customers,” Chris said.

“Further we can deliver consistent feed quality from our large scale and modern feed mill and our customers get the same levels of reporting and QA efficiency that a large integrator like Rivalea requires,” he said.

“Our two 21 inch hammer mills can grind at more than 50 tonnes per hour and our sophisticated computer control system means we can produce specific feed batches simultaneously.

“Quality control is greatly assisted by the use of NIRS testing of incoming raw materials for protein content, amino acids, fat, DE, ME, starch, fibre and other traits,” Chris revealed.

“NIRS helps us identify protein, fat and moisture in finished feeds, and durability is tested before our delivery truck leaves the mill. After introducing customers to the technicalities of feed production at Rivalea’s head office, Chris and other Rivalea feed mill staff, including Nutrition Manager Mr David Henman, took guests on a tour of the mill itself.

Though the basic engineering of milling and livestock feed production has been consistent over many years, the advances delivered by computer technology and sophisticated quality control aids like NIRS were plain to see.

The level of concentration on

1

3

The BIOMIN solutions Through innovative production technologies and advanced, scientific knowhow, BIOMIN has pioneered several trendsetting solutions for a range of animal nutrition products, all of which utilise fully natural processes and ingredients.

An in-depth understanding of what the customer’s needs and concerns are, has enabled BIOMIN to create and deliver solutions in-line with performance and efficiency goals.

Established product range: • Mycotoxin Risk Management (Mycofix®) • Phytogenics (e.g. Digestarom®) • Acidifiers (e.g. Biotronic® Top3) • Probiotics (e.g. PoultryStar®, Biomin® PONDlife) • Preservation (e.g. Biomin® BioStabil, Biomin® CleanFeed) • Dietary health supplements

BIOMIN Australia Pty Ltd, Tel: 02-9872 6324; Email: office.australia@biomin.net, www.biomin.net

Naturally ahead

12

2

4

1. Dr Cherie Collins, R&D Manager Rivalea. 2. Chris Brewster, Sales Manager Monogastrics, Rivalea.

3. All batches of feed samples are NIR analysed and given a bar code for future indentification.

4. Bar code machine. testing, ensuring traceability as well as quality control is impressive.

The final step of the feed production line was seeing the laboratory sampling and testing of every single batch created by the mill.

“These samples are not only tested for efficacy and food safety requirements but identified by bar coding and stored for a period should further investigation prove necessary.

“These processes along with many others are all part of the rigorous FeedSafe quality control programs that Rivalea uses in its feed production process,” Chris explained.

With a team of combined expertise at Rivalea there is a new era of recognising that stockfeed and Primegro genetics can support fellow pig producers in a collaborative way.

This is to benefit producers in their individual operations and ensure the profitability and growth of the pork industry as a whole.

NEWS

Murray Valley Pork announces partnership with Manu Feildel Rivalea, Australia’s largest pork producer, has renewed its partnership with chef and TV presenter Manu Feildel.

Manu is continuing as the ambassador for its Murray Valley Pork brand.

“During 2014 the Murray Valley Pork brand will continue to work closely with Manu. Together they will engage consumers, butchers and industry to help spread the word about the quality of this 100% Australian grown product. Manu will be involved in a number of consumer engagement and brand awareness events and campaigns throughout the year,” said Paul da Silva, Marketing Manager, Rivalea Australia.

“We are very excited to be working with Manu again this year. Our partnership with someone of Manu’s calibre and his reputation for great cooking and fine dining is critical for our brand awareness. Manu is widely loved and respected and provides an inspirational element to our brand.

“He will be instrumental in helping the increasing number of home-grown chefs in Australian households achieve the best results when cooking with pork. Manu’s reputation is synonymous with quality and taste, which is key to the Murray Valley Pork brand,” Paul said.

“I’m delighted to continue as the ambassador for Murray Valley Pork for a second year in a row. For me, it is important to be part of a brand that is all about high quality produce that not only tastes delicious, but is responsible and great to cook with. I am really passionate about this pork, both in my restaurant business and at home. It delivers such great taste and versatility of cooking options,” said Manu Feildel.

As Murray Valley Pork’s brand ambassador, Manu will take a lead role in the brand’s activation and engagement program. He will feature in the brand’s marketing activities, participate in industry events and inspire butchers and consumers alike with his passion and flair for cooking with Murray Valley Pork.

13

NEWS Chris Richards & Associates 2014 Partnership Program The 2014 Chris Richards and Associates Partnership Program Conference was held on May 19 to 20 at the Crowne Plaza Hotel, Gold Coast in Queensland.

Dr Chris Richards and MC Gerry Gannon welcomed delegates and then Gerry in his address ‘Keeping ahead of welfare lobbies (understanding and working with the media)’ warned of the potentially terminal dangers of not defending the pig industry against strident and media savvy animal welfare groups.

The first session was sponsored

by Zoetis.

“The industry has to forcefully communicate with the media and carefully and possibly repeatedly explain our production systems and the reasons we use them in relation to animal welfare,” he said.

Dr Darwin Reicks from the US based Swine Vet Center in Minnesota US, is no stranger to Australian pig industry audiences and his first paper ‘Biosecurity – What we know and what PED has taught us’, if nothing else drilled into delegates that we must do everything in our power to avoid PED infection in Australia.

Dr Reicks traced the history of the spread of the virus from the first Ohio infection in early 2011 and suggested that the origin of the spread may have been caused by a mutation in birds.

Critical to fighting the spread, he said, “was to treat both trucks and their trailers as being dirty (ie infected) and establish a ‘clean/dirty line’ between transport and the pig holding area at each site”.

In answering the question, “Will air filtration stop PED?” as this had been effective in dealing with PRRS, his answer was that “The primary route of infection was still physical transmission”.

There was some discussion in his address on the role of feed ingredients in transmission and particularly porcine based feed products but much of his talk centered around more strict biosecurity procedures on farms including bench entry and care with clothes and footware of both staff and visitors.

In concluding his first paper Dr

14

Reicks’ take home points were that the virus is quite hard to get rid of requiring exposure of 72 degrees C for 10minutes, 20 C for one week in trailers, water feed etc and four weeks in manure at 4.5 degrees C. Dr Yvette Miller in her paper ‘Medication use and the regulators’ prepared partly as a result of experiences in dealing with changing requirements of WA regulations, warned of the responsibilities associated with the use of medications.

“Legislation is open to interpretation by the enforcing regulators – sometimes for the better but sometimes not,” she warned.

“Records need to be kept by farmers and vets alike and they must be accurate: you can be audited at any time,” she said.

Chris Richards and his team members (and in particular Hugo Dunlop) just revel in adapting modern communication tools for the benefit of their customers and more efficient management and diagnosis.

Session 2 sponsored by MSD, commenced with Chris and Hugo describing their iVet Innovative Assessment and Treatment Recording Device, “we need to keep ahead of the game,” Chris said.

“Our major threats will continue to come from the areas of antibiotic usage, pig welfare and food safety.

“We need to lead the way with effective self regulation or we will be regulated further,” he said. “iVet offers a complete customised system and meets industry QA system requirements.

“It integrates the farm AML with actual treatments allowing compliance management.

“The system can be customised for individual farms by sites, pens and pigs including sows and batch identifiers and notifies vets and managers of treatment and welfare non-compliances,” he explained, “The system retains all records in a retrievable relectronic format and enables analysis of the effectiveness of veterinary programs,” he added.

Geoff Pollock from CR & Assoc described more of the functionality of iVet and Hugo Dunlop expanded

1

2

3

4 1. MC Gerry Gannon. 2. Grower Laurie Brosnan from Bettafield Piggery. 3. Dr Sarah Probst Miller from AgCreate Solutions, Illinois, USA. 4. Nigel Young from Australian Pork Farms Group.

NEWS 1

6

LR POSITIONAL

2

Bounce back better with

1. LtoR: Dr Chris Richards and Ken Cameron.

2. Dr Darwin Reicks from the US based Swine Vet Centre in Minnesota.

on using data created by iVet to improve farming businesses. (Visit www.ivetapp.com.au) Laurie Brosnan from Bettafield Piggery spoke on iVet, ‘A users’s perspective’ which completed the iVet release papers.

Dr Sarah Probst Miller from AgCreate Solutions, Illinois USA, spoke from deep personal experience on her topic ‘Motivating people to get day one pig care done’.

That ended an interesting first day.

On May 20, in a session sponsored by Boehringer Ingelheim, Dr Sarah Probst Miller in her interactive delivery of ‘Quantitively assessing your herd to optimise communication’ stated that “risk management is the key and depends upon systems, management style and staff training”.

She then got delegates to opt for their personality style and then related that to decision making process and attitudes.

Much of the information Dr Probst Miller delivered is available on her Pork Avenue training portal at www.porkavenuetraining.com.

Nigel Young from the Australian Pork Farms Group gave a report ‘Training Toolbox in action’ and stressed the importance of recognising potential impediments to learning amongst staff and ways to get around such difficulties to the benefit of both the employees and the business w

- Unique liquid electrolyte and energy boost for weaner pigs - Rehydrates stressed pigs, acidifies drinking water, provides critical nutrients Ð- Required for only 1-2 days Ð- Administered directly via doser - no mixing!

For more information freecall 1800 426 142 15

NEWS Celebrate Australian Bacon Week

w that hired them.

The final subject in the first session was “Gas euthanasia and aggressive/conservative criteria for euthanasia’, a tricky topic well covered by Dr Morgan Morrow, originally an Australian academic now based at North Carolina State University in the US. In Session 2 sponsored by Elanco, Dr Darwin Reicks returned to the podium to deliver a detailed report on Post Cervical AI, a strategy involving some management challenges it would appear.

‘Securing profit from Data’ was Neil Gripper from Elanco’s topic and he advised the need for a clear strategy in dealing with data and ultimately how it could be used to manage risk, anticipate changes to the market and set a basis for improving decision making over time.

In the final session sponsored

by Vitfos, Chris Richards’ team of vets presented their ‘Proud to be a piggery’ entrants which included some of Australia’s most innovative pig producers.

Dr Hugo Dunlop returned to present details of his research ‘Sensitivity testing against acids and disinfectants’. This research is becoming increasingly more important as industry may have to reduce antibiotic use and increase levels of biosecurity.

Tihomir Sereranov from Vitfoss, now distributor globally of the well known Stalosan F product, revealed how growers could ‘Reinforce biosecurity by using Stalosan F, a Danish derived product with a long and successful track record in improving pig health and housing conditions.

Dr Neil Gannon from Biomin Australia was the final speaker of the conference in his summary of ‘Mycotoxin risk management’.

Apart from the excellent quality of papers delivered and innovations introduced, the social aspect of the Chris Richards Partnership Program was welcome at the end of each of the two days.

The take home message was that the industry would have to improve levels of biosecurity to avoid diseases like PEDv that are ravaging pork producers not only in the US and Canada but noe numerous Asian and South American regions as well.

16

1

2

3

4 1. Dr Morgan Morrow, North Caolina State University. 2. Neil Gripper from Elanco. 3. Dr Erin Borrow, Chris Richards & Associates.

4. Dr Srah DeGreef, Chris Richards & Associates.

Tastebuds will be tempted as the aroma of sizzling bacon fills the air when households and restaurants across the nation get behind Australian Bacon Week.

The week, which runs from June 22-28, is an initiative to celebrate the much-loved meat, but also draw attention to the competition that local bacon faces from imported product.

A range of innovative products have been created for Bacon Week as top chefs, craft brewers, favoured dessert bars and local restaurants get behind the initiative. Products like a bacon creation from Adriano Zumbo Patissier and Gelato Messina’s Bacon Gelato, the Rocks Brewing Company’s Bacon Beer and Eau De Vie’s Bacon Bourbon will be served up throughout the week, alongside favourites like bacon and egg rolls.

Bacon, ham and other smallgoods made with Australian pork can be identified by the pink PorkMark or the words ‘Product of Australia’.

Australia’s bacon has also been put to the test, with this year’s Australian Bacon Awards attracting 125 entries.

The entries were independently judged over two days by fleischmeister Horst Schurger, who has a Masters degree in butchering and smallgoods, and top chefs, Paul McDonald and Simon Bestly, who have broad international experience.

Pialligo Farm Smokehouse ACT took out top honours, with its Full Rasher Smoked and Dry Cured Bacon named Australia’s Best Artisan Bacon.

In addition to the Full Rasher and Shortcut competitions, a new Nationally Available category was introduced to recognise the top Australian bacon available right across Australia.

The new category attracted positive interest from bacon producers with Bertocchi Smallgoods taking the inaugural title for its Australian Hickory Smoked Pan Size Bacon, only currently available in the deli of Coles stores.

Judges said it was a well presented bacon with an excellent texture and a balanced taste.

NEWS Alltech’s 30th Symposium asks ‘What if?’ for the future of food More than 2,000 delegates from 60 countries gathered for ‘What If?” the 30th Annual Alltech International Symposium, which took place in downtown Lexington, Kentucky USA in May. The Symposium opened with a welcome address from Alltech founder and president Dr Pearse Lyons who posed the question “What would you do with $10,000?” to the gathered audience who were eager to discover more about what lies ahead for the agri-business industry.

Dr Lyons founded Alltech in 1980 with $10,000 capital, and the company has grown to annual sales of $1 billion.

He posed several “What If?” scenarios in the opening plenary session of the Alltech Symposium including asking delegates what type of legacy they will leave behind for future generations.

“It is hard to believe that I hosted the Alltech’s inaugural Symposium 30 years ago,” said Dr Lyons. “Since then, my company has become a scientific leader in the field of agribusiness, and we are now in our fourth decade of improving the health and performance of people, animals and plants through our ground-breaking scientific innovations.”

Evoking curiosity with its theme, ‘What If?” the Alltech Symposium focused on the areas of Crop Science, Life Sciences, Africa, Modern Farming, The Algae Opportunity, and Business and Technology – all primary topics of focus, featuring notable, expert speakers from around the world.

During the opening plenary session, Dr Karl Dawson, Alltech Vice President and Chief Scientific Officer of Research, presented on the six big visions that promise to radically change the global supply chain:

• The face of agriculture is changing towards urban and vertical production • Big data will provide new opportunities – such as new analytical tools • New predictive models will drive precision agricultural systems • New nutritional approaches will change the way we eat • New standards will be used for nutritional management • Traceability will drive the food chain and control waste The most significant challenge being to feed the world in 2050 when

the global population is set to reach nine billion.

“Science and technology will continue to change the way we produce food” said Dr Dawson. “We can now understand our livestock with the aid of molecular tools, which provide us with billions of observations while big data presents us with new opportunities.”

Dr Lyons shared Alltech’s passionate commitment to scientific innovation and told the audience it was about “TIP” – Transformation, Inspiration and Passion.

kemzyme mAkeS eVeRyTHING fIT. ™

For years, animal nutritionists have trusted Kemzyme to maximize the digestion of a wide variety of substrates.

That’s even more critical today when high and volatile feed costs make flexibility critical to maintaining a costeffective feed formulation. When you use Kemzyme, you know you have chosen a complete solution for complex substrates that ensures cost and performance fit together.

To learn more about our complete solutions for complex substrates, contact your local sales representative or visit www.kemin.com.

© Kemin Industries, Inc. and its group of companies 2014. All rights reserved. ® ™ Trademarks of Kemin Industries, Inc., U.S.A.

17

NEWS Australian Pork hits the books in school curriculum Australian Pork Limited (APL), in consultation with Angela Colliver of Angela Colliver Consulting Services Pty Ltd, has developed three Food Production Education Resources aligned to the new Australian curriculum in Technologies, Science and Geography.

A national survey of Year 6 and 10 students conducted by the Australian Council for Educational Research and the Primary Industries Education Foundation (PIEF), revealed huge gaps in young people’s knowledge of basic food origins and production.

The survey found more than 40% of Year 10 students believe farming damages the environment and cotton came from an animal, and more than a quarter of Year 6 students believed yoghurt came from plants.

Mr Cameron Archer, PIEF Chairman, said the findings were a ‘wake-up’ call.

The three units aim to improve student knowledge of where their food comes from. Angela Colliver,

who has been an educator for over 30 years, applauds the direction APL is taking. Angela said “Students of today will be the decision-makers of the future and it is vitally important that we empower them to learn about their food source and where it comes from, the environment in which food is grown and produced, and ways food is processed and prepared for eating.”

Each unit uses an inquiryapproach to learning and 21st Century learning methodologies and involves hands-on practical and electronic based activities, group work and critical thinking.

Unit 1: ‘Investigating Pigs and What They Produce’ is directed at Junior Primary students and aims to help teachers and students in junior primary classes investigate systems of care for animals that are grown, raised and processed for food.

Students are given an insight into ways food is processed and prepared for eating.

Unit 2: ‘Enterprising Pig Farmers’

is directed at Primary students and aims to help teachers and students in primary schools investigate sustainable resource management practices involved on an Australian pig farm. It also aims to introduce and explore some of the concepts of adapting to climate change, onsite power generation, thermal comfort and farming more sustainably.

Unit 3: ‘Changing Conditions in the Pig Industry’ is directed at Junior Secondary students and aims to help teachers and students in junior secondary schools explore new and existing methods and technologies involved on Australian pig farms to house and produce pigs, manage resources sustainably and adapt to changes in animal welfare standards, temperature, extreme events, rainfall and its distribution. Students are given an insight into ways farmers care for their animals and are designing housing systems using a variety of housing regimes, designed with improving yields, environmental stewardship principles and animal welfare standards in mind.

APL CEO, Andrew Spencer said “APL is very pleased to have 26 schools across Australia showing interest in the new educational resources and so far 20 schools located in Qld, NSW, Vic, SA and Tas are currently either trialling or reviewing the materials ranging from junior primary, primary, high schools and colleges.”

Schools are rewarded for their participation through APL’s provision of calico bags for each student or a $30 gift voucher for spending on classroom resources.

If you would like to advertise in Pork Journal Magazine, please contact Pete Bedwell on 0419 235 288 or (02) 4323 0005. You can visit the website to view the latest issues and see the advertising rates. Go to: www.primarymedia.com.au

18

PRODUCT NEWS

In Agrisolutions

Since 1953

Danisco launches new services Danisco Animal Nutrition, a business division of DuPont Industrial Biosciences, has announced the launch of two new value-add services for customers.

The online Optimize Feed Service is an easy-to-use tool that enables customers to maximise profitability from the use of the company’s bio-efficacious phytase products – Axtra PHY and Phyzyme XP, and its Betafin natural betaine.

The service uses accurate and well-researched matrix values based on animal species, diet variation, substrate levels and the age of the animal to help its customers determine the right dose of: • Phytase to maximise uptake of phosphorus, reducing the need for costly inorganic phosphorus supplementation and balancing calcium levels. It also helps minimise the impact of phytate and other antinutrients on the diet using extensive global data on raw material substrates.

• Betaine to allow accurate and safe replacement of costly methionine and choline, and to support production stress, maximizing profitability.

In addition, the company’s new semi-quantitative Axtra PHY FASTkit assay quickly detects the presence of active Axtra PHY phytase in the feed, saving valuable production time.

“To determine the optimum doses of phytase enzyme and betaine, it is important that various factors, such as the species, age, substrate levels and other dietary variations, are taken into account,” Nicholas Hewens, Head of Global Marketing said.

“Using the Optimize Feed Service, our Phyzyme XP, Axtra PHY and Betafin natural betaine customers can be confident in the knowledge that their dosing calculations are backed up by reliable, worldwide trial data. The phytase FASTKit assay also speeds up the production process by quickly establishing that Axtra PHY is present and active in the feed.”

Fidos: Roxell feeding station The Fidos concept provides a reliable, flexible and individually adapted feeding of sows in gestation. It has an embedded PC with web-based interface for user-friendly operation. The computer ensures that each sow receives the right amount and composition of feed. Up to three users can connect simultaneously.

The Fidos concept can be applied for both stable and dynamic groups. With its round going principle, it creates extra rest in the group. Its central separation unit allows a clear zoning of the resting, eating, activity and separation areas. This enables the concept to be easily integrated into both new and renovation projects. Convenient options as heat detection and ear tag detection with automatic separation of the sow if she returns in heat or loses her ear tag.

The system has no entrance doors and this makes it very easy for all sows to enter the ESF system.

On top of that, the concept enables easy visual control and a perfect sow monitoring by the farmer.

QUALITY COMMITMENT

EXPERTISE SUSTAINABILITY TRACEABILITY ZAGRO NUTRITION RANGE Animal Premixes Vitamins & Minerals Feed Additives Water Soluble Powders Oral Liquids Zagro is a company strong in heritage and committed to a philosophy of delivering quality agrisolutions to farmers all over the world.

As ISO 22000 (inclusive of HACCP Certification and in conformance to GMP requirement) and FAMI-QS (European Feed Additives and Premixtures Quality System) certified company, Zagro has always complied to stringent quality control procedures. Thereby consistently providing top-of-the-line nutritional products to farmers, feedmills and premix manufacturers.

For inquiries, please contact: Tel: +65 6759 1811 Fax: +65 6759 1855 sales@zagro.com www.zagro.com

Scan to find out more using the QR-Reader

19

NEWS Paul Pattison retires from Rivalea Straight talking, Paul Pattison joined Bunge’s Meats which was also known as Fidelity Meat Industries, based in Albury NSW in 1974. The industry soon learnt that he also possessed the ability to turn a phrase.

Over the past 40 years he has held various, increasingly senior positions in smallgoods and meat production until he became CEO in 2006 of what he rebranded Rivalea Australia in 2007.

Paul’s ability to see the grey but present the black or white, then just wait for everyone else to tone it down and reach his answer, will be familiar to many.

However, there is no denying his leadership role in transforming the Rivalea group. He contributed to the move into grain production, stock feed business development, as well as investing in livestock production improvement. He also saw the evolution of livestock businesses into food companies and improved processing, packaging, distribution and branding capabilities at Rivalea.

Paul first started his journey as a pork industry delegate back in the late 1980s. He joined the APL Board in 2007, a time most of us in the pork industry would like to forget.

March that year was the first of 18 consecutive Project4:Layout 1 21/03/14 12:22 PM Page 1

MANURE SPREADERS

SPREADER SIZES: 6-40 TONNES • HEAVY DUTY DESIGN AND CONSTRUCTION • IDEAL FOR ALL TYPES OF MANURE & COMPOST • WILL ALSO SPREAD LIME & GYPSUM • EMPTY LESS THAN 4 MINS • AN EVEN SPREAD WIDTH UP TO 24 METRES

AXON

Mobile.......0428 637 717 Phone.....(02) 9974 2704 Fax..........(02) 9974 2705

www.axonmachinery.com.au

20

months of serious loss making for pig producers nationally.

APL CEO Andrew Spencer said “Paul was never one to dilly dally while things were on fire around him. The industry profitability crisis led to some very tough decisions at Rivalea that set them up for the future and contributed to the whole industry getting back on its feet.

“Paul could see that the industry was changing – a globalised market place, a flood of subsidised imports and the realities of drought risk to be managed in its impact on grain prices. They were clearly tough times but they were met with tough responses.

“His capacity to think well in advance of the pack has been an asset to Rivalea as well as the Australian pork industry. Paul’s insight into the value of R&D and its on-farm application is just one example.

“Another example was on the contentious issue of group housing for pregnant sows. Paul was not black and white on this issue, he was just white. His contention that consumers would (at some point) no longer tolerate housing pregnant sows in the manner the industry currently did was immovable and well ahead of the collective industry thinking at the time. He led Rivalea to seek alternative approaches to sow housing well before the industry followed with the ‘Shaping our Future’ initiative.

“At APL Board meetings he was one who left you under no illusion as to what he was saying, even if you never quite knew what he was thinking,” said Andrew Spencer.

“He took some convincing to embrace APL being involved in marketing, especially on the domestic market, but having supported the first levy increase for 17 years, was obviously capable of change.

“Paul was a fervent supporter of APL’s drive for involvement in all things linked with policy and the need for APL’s involvement on behalf of its members in critical negotiations on trade, animal welfare, the environment, research and innovation. At one point, he came close to admitting that was something that he couldn’t do. Almost, but not quite.”

Gough Whitlam once said “The fun is where I am!” We hope the same is true for you Paul, you’re not the only one who thinks you’ve earned it!

NEWS Alltech and Lienert Australia join forces to promote the leading edge Pig On-Farm Advantage Program In May 2014 Alltech announced the release of its Pig OnFarm Advantage Program, which gives pork producers the tools to measure and increase productivity in critical production areas. “Lienert Australia, a company with a long established history of providing nutrition services to the pork industry, is working with Alltech at the farm level to implement the practical use of the new Alltech developed technology,� stated Lienert Australia’s General Manager, Mark Peebles.

Pork Journal was present at Rivalea’s Albury Feed Mill offices when a party from Alltech including Russell Trainor, Dr Mike Varley from the UK, Art Frio Alltech’s Asia Pacific Species Team Leader (swine), and Alltech Australia General Manager Adam Naylor, met with Rivalea’s nutritionist Dr Dave Henman to discuss the Pig Advantage Program. “The Pig Advantage Program is tailored to provide customers with a competitive advantage throughout the entire production process. From the nutrient rich feed that plays such a vital role in performance to the end consumers’ health, the Alltech Pig Advantage program is designed to ensure healthy, efficient and profitable pig production for our customers and their clients� said Alltech’s Asia Pacific Regions swine expert Art Frio. “It is all about nutrition at the cellular level and how we can feed our animals to regulate their genes, improve immune response, advance carcass quality and overall farm profitability,� he said.

On May 21, on the opening day of the 2014 Pan Pacific Pork Expo, Lienert Australia’s National Sales Manager, Nathan O’Brien announced that the Alltech Pig On-farm Advantage Packs aim to give pork producers a competitive edge in the Australian marketplace, and will be distributed exclusively by Lienert Australia.

For all your livestock needs Vegetable Protein Meals, Animal Protein Meals, Vitamins and Mineral Premixes, Feed additives and Supplements, Custom and Standard Millpacks, Animal Health and Husbandry.

fAbove: Nathan O’Brien from Lienert Australia announces

the release of the Pig On-Farm Advantage Program at PPPE 2014. Top: LtoR: Russell Trainor, Mike Varley, Art Frio, Dave Henman and Adam Naylor at Rivalea.

Ph: (02) 9609 7922 Fax: (02) 9609 7923 Kym: 0439066054 Luke: 0439066006 kym@nationalfeedsolutions.com.au luke@nationalfeedsolutions.com.au

Suppliers of Elite nutrition and solutions

21

PAN PACIFIC PORK EXPO TRADE SHOW

1

4 5

2

6

4. First time exhibitor Skiold & VacMill Solutions. 5. John Reeves from Zoetis. 6. LtoR: Richard Donges, Kiera Pollard, both from Westmill Products, Attila Honfi, Selko; Patricia Butt, Westmill Products; Christine Clarke, Auspac; Jeanine Pollard, Westmill Products and Jess Naylor, Auspac. 7. LtoR: Guy Chapman, Bayer; Mike Pritchard, Lienerts and Mick Malloy, Sarus.

3 1. Interesting shed based stand for Mundigo. 2. Another first timer to PPPE, Jason Comer from GE Silos.

3. The Gestal Solo lactating sow feeding system distributed in Australia by Vaucluse & APS.

22

7

We also supply complete feed mills designed for the small or large farmer so why not start milling your own grain today and benefit from the savings Need a new pencil or centreless auger we stock a large range of grain augering equipment at great prices