2024
MEDIA KIT
WHY PARTNER WITH AUSTRALIAN CAR MECHANIC OUR BRAND PROMISES
BEST EXPOSURE TO DECISION MAKERS
We connect with automotive decision makers. We do this by direct posting, personally addressing copies of the magazine to workshop owners across the country.
We believe that this highly targeted approach delivers unprecedented access to purchase influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOUR INDUSTRY
We are known for producing the highest quality content and events, both in-person and digital.
PUBLICATION PROFILE
Australian Car Mechanic is the go-to magazine for Aussies working in the motor industry. ACM represents the best in the business; so, we skip the gimmicky cover girls and focus on delivering a great read –with the industry legends, the latest news and trends, adventures and technical articles that make the industry what it is.
ACM represents the industry in a thought provoking, professional light. Not only does ACM focus on the parts that make up vehicles, but also the cars themselves with plenty of awesome features on classic cars, unique workshops and colourful mechanics.
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY
BI-MONTHLY MAGAZINE
Circulation of 17,567 copies direct to key decision makers
AVERAGE MONTHLY PAGE VIEWS
10,000 Web visitors
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
FACEBOOK
4000+ Followers
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
50,000
Numbers accurate as of September 2023. Circulation includes total readership, inclusive of digital edition reads of print magazine and pass on rate
ENEWSLETTER CIRCULATION
7200 Average Weekly Burst
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY MULTI-PLATFORM EXPOSURE
GET
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY
THE BEST EXPOSURE AS A 12-MONTH PARTNER
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
THE LATEST IN FEATURES 771837 971009 05 + EVENT - 2022 GARRETT BRISBANE JAMBOREE + 1972 CITROËN DS + WORKSHOP TOOLS + IAME NEWS AND UPDATES + SMART SOLUTIONS Price: $7.95 inc GST SEP/OCT 2022 SUBSCRIBE TO AUSTRALIAN CAR MECHANIC MAGAZINE! SEE PAGE 67 PROVEN INDUSTRIAL PERFORMANCE
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At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get extensive access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF B2B READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 50 50 100 100 150 150 300 300 200 200 350 350 250 250 400 400
ARTICLES THAT SHOWCASE
Survey conducted in June 2021 as part of the Prime Creative Media Industry Sentiment Survey. A total of 108 responses were collected from readers over an eight-day period.
BEST
YOU
“
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY
CHRISTINE CLANCY Chief Operating Officer
HARRY MURTOUGH Editor
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ARIANNA LUCINI Client Success
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BRAD BUCHANAN Sales Director
MICHAEL KINSELA Business Development Manager
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
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OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY
TOM ANDERSON Graphic Designer
BEA BARTHELSON Art Director
TOM BUCHANAN Videographer
DAZ WOOLLEY Art Director
KERRY PERT Graphic Designer
MICHELLE WESTON Art Director
BLAKE STOREY Head of Design
PAUL BREEN Imaging Specialist
CATERINA ZAPPIA Graphic Designer
OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
ABOUT PRIME CREATIVE MEDIA
MANUFACTURING
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY HUMILITY OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY
INFRASTRUCTURE
& RESOURCES
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SPECIFICATIONS
PRINT ADVERTISING SPECS
DOUBLE PAGE SPREAD
BLEED
W: 430mm
H: 287mm
TRIM
W: 420mm
H: 277mm
SAFE AREA
W: 410mm
H: 267mm
Please allow a 20mm safety gutter in the center of double page spread 5mm Margins
FULL PAGE
BLEED
W: 220mm
H: 287mm
TRIM
W: 210mm
H: 277mm
SAFE AREA
W: 200mm
H: 267mm
TRIM/ SAFE AREA
W: 190mm
H: 130mm
No Bleed
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
TRIM/ SAFE AREA
W: 92mm
H: 240mm
No Bleed
TRIM/ SAFE AREA
W: 92mm
H: 130mm
No Bleed
TERMS & CONDITIONS
All advertisements for Manufacturers Monthly are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY
1/2
HORIZONTAL
1/2 VERT 1/4 VERT
LEFT WEBSKIN
Not to scale
2 X HIGH-DENSITY STANDARD SIZE
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
TRIM 250px(h) From the top
SAFE AREA
150px(w) x 600px(h)
WHITE SPACE
1040px(w) / 2080px(w)
No Ad content to go here white space #FFFFFF
RIGHT WEBSKIN
WEBSKIN
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h)
WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
*Standard web sizes are requried, however additional high density files can be supplied as well
DIGITAL SPECIFICATIONS
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY
WEB MREC 300x250px
Type/Template Size wxh x2 High-density File Size Resolution File type WEB MREC 300x250px* 600x500px 200kb max 72ppi gif, jpeg, png, HTML5 WEB LEADERBOARD 728x90px* 1456x180px 200kb max 72ppi gif, jpeg, png, HTML5 WEB MOBILE 320x50px* 640x100px 150kb max 72ppi gif, jpeg, png, HTML5 WEBSKIN 2000x1250px 4000x2500px 800kb 72ppi jpeg, png eDM BANNER 570x100px 1140x200px 200kb max 72ppi gif, jpeg, png eDM SOLUS 600x1000px Via HTML 900kb max 72ppi HTML
WEB MOBILE 320x50px
WEB LEADERBOARD 728x90px
EDM BANNER 570x100px
essential elements such as colour blocks, gradients, graphics
essential elements such as colour blocks, gradients, graphics
Non
Non
AUSTRALIAN CAR MECHANIC AUSTRALIA’S LEADING MAGAZINE FOR THE CAR MECHANICAL INDUSTRY FOR ADVERTISING ENQUIRIES CONTACT: MICHAEL KINSELA BUSINESS DEVELOPMENT MANAGER MOBILE: 0422 635 778 EMAIL: MICHAEL.KINSELA@PRIMECREATIVE.COM.AU Nov/Dec 2023 4 Oct 2023 Jan/Feb 2024 22 Nov 2023 Mar/Apr 7 Feb 2024 May/Jun 3 Apr 2024 Jul/Aug 5 Jun 2024 Sep/Oct 7 Aug 2024 Nov/Dec 9 Oct 2024 Jan/Feb 2025 27 Nov 2024 ISSUE BOOKING DEADLINE