INDUSTRY PROFILE
A cool change Veneziano Coffee Roasters is determined to bring café-quality cold brew to consumers with its ready-to-drink range.
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s spring fades and the new year approaches, Australians flock to beaches and venture outdoors to embrace the summer warmth. The rise in mercury also leads to a shift in consumer behaviour as seasonal trends come and go. Research and Development Consultant at Veneziano Coffee Roasters Pete Licata says although demand for coffee in the summer remains steady, the heat means many coffee drinkers substitute traditional hot espresso-based beverages for cold, refreshing varieties. To adapt, Veneziano is celebrating the end of the year with the launch of its new cold brew range. “We’ve played around with cold brew in the past, but at Veneziano, we haven’t made it a major focus. With summer coming up, we wanted to
“WHEN PEOPLE CAN GET A QUALITY, READY-TO-DRINK PRODUCT THAT’S REFLECTIVE OF A CAFÉ-TYPE EXPERIENCE, THEN IT BECOMES SOMETHING SPECIAL THAT THEY REALLY LOVE.” change that, so we decided to work on something that was delicious and refreshing,” Pete says. “When people can get a quality, ready-to-drink product that’s reflective of a café-type experience, then it becomes something special that they really love.” Veneziano collaborated with Tim Page-Walker from Coffee Keg, a contract beverage manufacturer in Geelong,
Victoria, during the development phase. Coffee Keg produces a wide range of pre-packaged beverages but specialises in ready-to-drink coffee-based drinks, including cold brew, nitro coffee, and espresso martinis. “I have been working with Veneziano for the last five years. It has been great to continuously push boundaries and bring new concepts to the market. We can’t wait to have our latest range of
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